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This US$4,599 fast zoom lens is Japan's new No.1 best-seller
By Kim Bunermann Last updated
UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way
By Kim Bunermann Published
NEWS This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan

I spent ages trying to decide between two Nikon Z super-telephoto zooms, and ended up buying something completely different…
By Matthew Richards Published
opinion I’ve been universally impressed by all of Nikon’s Z-system lenses but once in a while, I feel they’re not necessarily the best buy

Tamron hints that future lenses may launch with multiple mounts right from the start with a surprising new “simultaneous multi-mount” focus
By Alan Palazon Published
News Tamron recently shared that new lens launches may come in multiple mounts from the start, instead of releasing the Sony E-mount first

Tamron has designed a compact 75mm f/1.4 prime – and I think there will be plenty of takers
By Alan Palazon Published
News A new Tamron patent revealing a compact, lightweight AF 75mm f/1.4 full-frame prime has emerged, and I think it would make a splash

Great Scott! You HAVE to see the plans for Tamron’s 'Back to the Future' collab at the CP+ camera show
By Mike Harris Published
News Tamron charges up the Flux Capacitor and hurtles towards its optical future with an intense Back to the Future-themed booth at CP+ and a trip back through its 75-year history

This odd new camera accessory lets photographers and videographers control a lens from a smartphone for focus tricks
By Hillary K. Grigonis Published
NEWS The Tamron-Link is a new Bluetooth dongle that lets creators program focus tricks on their phone

Tamron crams an f/2.8 constant aperture into a 35-100mm lens that’s lighter – and more affordable – than big camera brand 24-70mm workhorses!
By Hillary K. Grigonis Published
LENS The new Tamron 35-100mm f/2.8 puts all the popular portrait focal lengths into a single zoom that’s lighter and more affordable than the more common 24-70mm
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