Smartphone photographers of the world, pay attention: it’s time for Shot On CAMON 2025, the annual photo contest held by groundbreaking smartphone specialist TECNO to celebrate the art of dynamic, authentic snapshots.
Modern phones have truly transformed the art of mobile photography, with cutting-edge features and AI technology, making it smarter, more efficient, more enjoyable, and more capable than ever before.
Based around the core concept of “Perfect Snap Anytime”, the Shot On CAMON Contest highlights the strengths of smartphone shooting – and specifically the unique advantages of TECNO’s flagship line of AI-powered phones, the CAMON 40 Series.
What is Shot On CAMON 2025?
Running from May 01 to September 30, this annual contest celebrates the potential of mobile phone snapshot photography through its dynamic submission categories.
Smartphone shooters around the world are invited to share life’s extraordinary moments using the CAMON 40 Series, which embodies the principle of “Perfect Snap Anytime” through revolutionary features like the FlashSnap Mode function – providing photographers with a brand new shooting experience, particularly in dynamic scenes.
“Shot On CAMON is a meaningful photography competition, and TECNO has provided a valuable platform for enthusiasts to share their images,” says a winner of the 2024 Shot On CAMON contest. “This isn't just an award; it's a celebration of photography and the way it enables us to express ourselves and capture life's unforgettable moments.”
This is really what's at the heart of the competition: capturing unforgettable moments in our lives. And this is reflected by Shot On CAMON's three categories:
Snap Every Pulse
Reflect the rhythm of life by capturing the moments that represent the heartbeat of fantastic trips, from street culture and city energy to dynamic nature and wildlife scenes. A demanding category that challenges photographers to react quickly to the moment, no matter how fleeting, and be ready for anything, whether it's a serene beach scene or the chaos of a carnival. Fast shooting and even faster focusing are required.
Snap All Fleeting Bonds
Celebrate emotional connections and the depth of relationships between human beings, from friends and family to colleagues and teammates to pets and loved ones. Here it's emotion that counts, capturing the moments that may never come again in their authentic richness and beauty. The biggest challenges here come in terms of accurate color rendition, especially when it comes to skin tone.
Snap Any Motion
Whether you arrest movement or exaggerate motion, capture dynamic action in your own visual language, whether it’s everyday activity or high-energy sports. Fast movement can bewilder even the most advanced cameras and autofocus systems. Is your shutter speed fast enough? If it is, is the image free of noise? Can the autofocus not just keep up with, but actually predict the motion you want to photograph? This is the true test of any photographer and their equipment!
The rewards are as rich as the categories. This year’s Grand Prize is $10,000 awarded to the TECNO Photography Master, with a $5,000 Gold Prize, $3,000 Silver Prize, and $1,000 Bronze Prize for each category, making a total cash prize pot of $37,000.
In addition, the TECNO Friend Prize will be award to 10 winners for campaign engagement, each taking home a CAMON 40 Premier 5G Smartphone, while the top entries will win a chance to take part in a 3-day photography tour in London, capturing the beauty of England’s capital with the CAMON 40 Series.
To enter the contest, follow these steps:
• Post your photos on Instagram with the hashtags #ShotOnCAMON and #TECNOCAMON40Series
• Submit your works to the TECNO global website or email to shotoncamon@tecno-mobile.com
If emailing your entry, the subject should be "[Country Name] + @IG Username + ShotOnCAMON", with the body containing the title of your work and the Category to which you are submitting it (the same work cannot be submitted to multiple categories). Attachments should include high-res images with TECNO watermarks (short edge ≥ 1000px, <30MB, JPG) and screenshots of complete EXIF information.
Winning features of the CAMON 40 Series
The three categories would prove too much for most phones, but TECNO’s flagship line is uniquely placed to capture every moment and take the winning shots.
Introduced at MWC 2025, the CAMON 40 Series – comprising the CAMON 40 Premier 5G, CAMON 40 Pro 5G, CAMON 40 Pro, and CAMON 40 – are professional-grade mobile imaging solutions equipped with cutting-edge AI technology and practical AI performance, delivering industry-leading performance and experiences.
These phones can unlock the creativity and imaging instincts of casual smartphone snappers, giving them the capability to approach the high-speed shutter performance of professional cameras.
One-Tap FlashSnap can transform your photography, seamlessly integrating artificial intelligence with the powerful 50MP Sony Ultra-Sensing camera and a useful One-Tap Button. This technology ensures that every shot is perfectly timed, perfectly clear, and perfectly vibrant, making it effortless to capture every moment with a single button.
The CAMON 40 Series does all the technical work, leveraging AI to enable you to take any shot in any situation, freeing your creativity to concentrate on capturing the exact shot you want. And with the power of One-Tap FlashSnap behind you – whether you double-click the One-Tap Button on the side of the mobile to quickly launch it, or switch to Auto Mode in the camera interface to enter the automatic capture mode – capturing an award-winning image has never been easier.
For the Snap Every Pulse category, it is important to be quick and responsive, capturing the real emotion of your trips and vacations. This could be the behavior of animals or insects you observe when treading off the beaten path, sharing the culture of other people while you visit foreign lands, or those spontaneous moments as you explore and sightsee. Whatever it is, with FlashSnap's technical and performance response, you'll never miss a moment.
Firstly, the Al-optimized startup time means that your CAMON 40 is ready to shoot as soon as you need it, such as an animal taking flight, and its Al-optimized continuous ensures that your camera can capture keep up with the moment. And thanks to the lightning-fast autofocus capability, your subject or subjects stay focused in the frame even under fast-moving conditions such as dancing or capturing a spur-of-the-moment street scene. Take a look at these sample shots to see how the CAMON 40 Series performs:
With the Snap All Fleeting Bonds category celebrating the diversity of our family, friends, colleagues, and coworkers, a device that captures the depth of human connections needs more than just speed and accuracy: it needs to record the emotion of the moment. Quiet moments and meals with friends, elation and celebration with teammates on the sports field, and magical memories with pets.
Again, the AI-driven FlashSnap modes empower you to shoot your shot. The 50MP Sony's LYT Camera ensures impressive low-noise performance and precise dynamic capture, even under high-speed shutter conditions, and collects more light to produce crystal-clear shots-giving you picture-perfect portraits.
Under the premise of ensuring clear shooting, skin color restoration is also particularly important. Where other phones fail to reflect and record the full spectrum of skin color, with the CAMON 40 Series, you can take advantage of TECNO's extraordinary Universal Tone technology. This reliably detects the ethnicity of your subjects to deliver customized portraiture across the entire gamut of human skin tone, for incredibly accurate and faithful color rendition. Let's see how the CAMON 40 Series performs in these situations:
Finally, the Snap Any Motion category invites photographers to work with motion - the ultimate proving ground for FlashSnap Mode's incredible artificial intelligence features. We're talking about spectacular sports like snowboarding and street skating, beach ball games with friends and loved ones, even motorsport action like motocross... the kinds of scenarios that bewilder even pricey professional cameras.
TECNO's FlashSnap technology puts AI-powered shooting at your fingertips. No matter how frenetic or fast-paced the action, the BestMoment Al algorithm learns motion patterns to automatically identify and select the best frames, giving you more precise captures, even with complex situations like ice skating routines.
And thanks to AI-powered multi-frame processing, which reduces noise and motion blur, along with the superfast shutter (over 2,600 times faster than a human blink!), the camera keeps capturing every moment of the movement-whether it's a surfer amid the crashing waves or skateboarding soaring in the air. Here's how the CAMON 40 Series performs in these action-packed situations:
TECNO CAMON 40 Series explained
Every member of the CAMON 40 family is a photographic powerhouse, packed with computational capabilities that will elevate every level of ability. As we’ve seen, the FlashSnap Mode unlocks unparalleled creative expression, and this is a major core highlight of the entire CAMON 40 Series.
As does a rich suite of AI features, including everyday tools that improve the quality of life of your pictures, such as AI Eraser 2.0 (to remove unwanted subjects in a scene using circling, painting or even voice commands), AI Image Extender (using generative AI algorithms to extend your scenes with realistic details), Al Perfect Face (for superior group shots, with Al correction for blurry faces and closed eyes) and AIGC Portrait 2.0 (for one-click changes of hair and clothing for fun, innovative portraits with global appeal).
Of course, while the CAMON 40 is powerful, the CAMON 40 Premier 5G is even more extreme. This flagship model is equipped with more powerful hardware, including a 50MP Ultra-wide Angle Camera, a 50MP Periscope Telephoto Camera, a 50MP AF Front Camera, and an independent imaging chip. It is also equipped with all-new wide-angle cameras with a 50MP eye-tracking selfie.
This is an area that is often overlooked. While the CAMON 40 Series is packed with cutting-edge technology, enabling professionals to excel when faced with the most challenging situations, it is every bit as important – and every bit as effective – for your day-to-day photographic life. For enthusiasts, casual photographers, and family snappers, daily snapshots and visual memos are clearer, easier, and better than ever before, enabling you to record every moment, no matter where or who you are.
It’s time to shoot on CAMON
Above all, what the CAMON 40 Series does is invite photographers to challenge their creative limits and discover new creative possibilities with the integration of technology. Just as smartphones have liberated photography from the camera, CAMON 40 phones liberate creativity from technicality.
The Shot On CAMON Contest welcomes photographers of all abilities and experience levels to use these tools to take images they were never able to before – and to share them with the world where they can be enjoyed, admired, and even rewarded.
Take part in Shot On CAMON today by visiting the official competition website, where you’ll find inspiring images, more information on the incredible prize pool, along with full entry requirements and FAQs.
