Once you start taking photography seriously, it’s inevitable: you reach the point where the quality of your images just isn’t good enough.
You might be shooting on a smartphone, or maybe you’re using an old DSLR or compact camera – and they’re both fine for snapping shots of your pumpkin spice latte or a quick selfie on a night out. But "fine" doesn't cut it when it comes to taking proper pictures.
Capturing special occasions with loved ones. Recording memories with your family. Making magic moments to share with future generations… you need a dedicated, cutting-edge camera that does justice to your photographs – and your treasured memories and life events.
What you need is the Canon EOS R100, which quite simply does things that your phone or entry-level DSLR can’t.
Keeping it 100
The EOS R100 is the very latest model from Canon, the biggest camera manufacturer in the world. But it isn’t just the newest camera – it’s a camera that’s been specifically designed for those who want to step up their photography.
At its heart is a 24.1MP APS-C image sensor, which has a surface area 2,000% larger than a typical smartphone sensor! The first benefit this gives you is far, far superior image quality when shooting in low light (since a larger sensor captures more light, for less noise).
The other big boon is that it enables you to shoot with a shallow depth of field – which gives you those blurry backgrounds and the coveted cinematic look that “proper cameras” are known for.
What’s the advantage if you’re already shooting on a DSLR with an APS-C sensor? Again, the EOS R100 is Canon’s latest camera – so you’re looking at a much more modern sensor and image processor, which deliver pin-sharp pictures and crystal clear 4K and Full HD video.
The brains behind the Canon EOS R100 is Dual Pixel CMOS Autofocus – widely considered the best autofocus system in the industry.
It doesn’t matter whether you’re firing off bursts of photos at 6.5 frames per second, gorgeous 4K video in cinematic 24 frames per second, or slow-motion FullHD video at 120 frames per second; the R100 detects your subject and keeps them in perfect focus for every critical moment. Thanks to Dual Pixel CMOS Autofocus, you don’t have to worry about being left with any unusable footage at the end of a long shoot.
Also helping you stay focused are the dedicated dials and tactile buttons, along with precise ergonomics for accurate and comfortable shooting. No more stabbing a screen with your finger, trying to take a photo, or getting wobbly shots because phones are hard to hold! The R100 is also sleek and lightweight, perfect for grab-and-go shooting.
You can even shoot hands-free, thanks to the Camera Connect app. Remote shooting is perfect for proper group shots (forget shaky selfies where you can’t fit everyone in!) or even snapping animals in your garden without scaring them off. Photos and video also transfer to your phone automatically for easy socialling and sharing.
Get creative – and get better!
Love adding filters on social media? The Canon EOS R100 has a Creative Filters setting that enables you to choose your preferred picture effects and shoot with them from the start.
You can also go one step further and take advantage of the Creative Assist mode, which enables you to unlock advanced camera effects without understanding technical terms like “f-stops”. Just choose an effect like Background Blur and get creative as you shoot – no need for fake software effects afterwards!
The R100 boasts a guided user interface that helps you learn and understand camera features and photographic techniques. Even if you’ve never picked up a camera before, you can get experimenting and creating in no time.
Part of Canon’s EOS R system, the R100 is a camera that grows with you. Starting off with the brilliant bundled kit lens, as your skills expand you can change it for one of the market-leading RF-mount lenses – which includes lenses for everything from portraits and landscapes to macro and wildlife.
The Canon EOS R100 is available in a kit with the RF-S 18-45mm f/4.5-6.3 IS STM lens to cover your everyday shooting needs, or in a twin lens bundle that also includes the RF-S 55-210mm f/5-7.1 IS STM telephoto lens, which is great for getting you closer to the action with faraway subjects.
There are some incredible offers on the Canon EOS R100, adding even more value to an already unbeatable package. From now until December 21 you can save £300!