Arri

News Pansonic and Arri team up to deliver cinematic quality to the masses with the Lumix GH7

News Arri launches new wireless hand unit for focus, iris, or zoom control for solo filmmakers

News Viltrox adds two new anamorphic lenses to its Epic series of cinema optics

News Cinematographers at the Cannes Film Festival reveal which cameras they used to shoot their movies

News Silly name, sweet lenses: Laowa drops two new "Out Of Our Minds" cine zooms for Micro Four Thirds and PL mount

news Blackmagic URSA Cine 17K camera is set to redefine large-format moviemaking

News Hollywood cinematic to live productions: Arri offers the Alexa 35 cinema camera for live multicam productions

News Irix adds to its impressive Cine lens lineup, as the 65mm T1.5 is open for preorder

News Arri sheds new light on the subject of LEDs, with new 90% brighter Fresnels

NiSi announces new 14mm, 40mm, and 135mm primes to add to its exciting Athena cinema lens lineup