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Canon camera on a mirrored surface
Camera rumors in 2026: what cameras are coming, officially and otherwise!

By James Artaius Last updated

CAMERA RUMORS The camera rumors are flying thick and fast! Here are the most credible rumblings and reports about what's coming next

17 Comments
CAMERA RUMORS
Sigma 20mm f/2 DG DN
New free firmware update for 13 Sigma lenses fixes issue when used with recent Sony camera

By Kim Bunermann Published

NEWS The firmware rollout covers a wide range of Contemporary and Art primes for the new Sony A7 V

NEWS
Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light reflective surface
This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own"

By Kim Bunermann Published

NEWS Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom

NEWS
Astrophotographer on location with 14mm lens
Best lenses for astrophotography in 2026: fast, wide glass to capture night skies

By Matthew Richards Last updated

UPDATED We pick the best lenses for astrophotography fans shooting a starry night sky, to suit a range of cameras and budgets

UPDATED
Bubble that looks like pink brain.
Iconic pre-digital British pop culture photographer Trevor Key gets posthumous book published by Sigma

By Alan Palazon Published

News The eponymous Trevor Key delves into the photographer’s innovative pre-digital visual arts techniques and collaboration with renowned graphic designer Peter Saville, and is set for release via the Sigma Foundation in August

News
Sigma 28-70mm f/2.8 review
Third-party camera lenses used to be popular for one key reason, but the latest trending lenses in Japan hint at an entirely different reason for buying non-native optics

By Hillary K. Grigonis Published

TRENDS The most popular third-party lenses right now aren't just more affordable but cover an unusual focal length range

TRENDS
Hasselblad XCD 35-100E lens on a wooden surface in a moodily lit environment
This US$4,599 fast zoom lens is Japan's new No.1 best-seller

By Kim Bunermann Last updated

UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

UPDATED
Sony A6400
Best lenses for the Sony A6400 in 2026: let me help you pick the perfect lenses for your pocket powerhouse Sony body

By Rod Lawton Published

Updated Here are my recommendations of the best lenses for the Sony A6400, so you can enjoy all that this powerful APS-C format Sony camera has to offer

Updated
Sigma 200mm f/2 DG OS | Sports lens being used in a lab testing environment
Sigma CEO discusses his bucket list lens: "It's one of our missions to deliver niche lenses"

By James Artaius Published

INTERVIEW "If we only make similar products to major companies at a lower price, I don’t think it’s worth existing in this industry" says Sigma chief

INTERVIEW
Sigma BF on a grey surface
This camera challenges the idea that more features mean better photography – and might make you a better photographer

By Kim Bunermann Published

NEWS An award-winning full-frame mirrorless camera like no other – showing that less can teach more

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NEWS
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