Google can turn text into realistic images using AI – is it a threat to photographers?

New AI can create any image from simple text
A robot couple fine dining with Eiffel Tower in the background (Image credit: Google Imagen)

Google's latest research effort delves into an artificially intelligent text-to-image diffusion model that can produce unimaginably real-looking images from a simple phrase, prompt or text description. Imagen is the name of this very cool AI and it could potentially be doing our jobs as photographers for us.

A deep level of language understanding is paired with unprecedented photorealism to create fabricated images via what Google is calling a text-to-image diffusion model. If you can imagine it, chances are Imagen can create it. 

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.