Sony’s new every-genre 25x bridge camera hasn’t even begun shipping yet, but the Sony RX10 V has already clawed its way up to the top of best-seller lists. The new RX10 V tops US retailer B&H’s list of top trending cameras for July.

The Sony RX10 V’s early rise to the top likely doesn’t come as a surprise for fans of the format – many were disappointed when Sony discontinued the RX10 IV. But then in July, Sony annoucened it’s sucecssor, adding a large-sensor option to the bridge camera format that’s popular for photographers who want a long reach without a mirrorless camera.

While compact cameras are seeing a resurgence in trends, the bridge-style RX10 V feels more like a small DSLR – but it’s considerably more compact than carrying a 24mm, 600mm and macro mirrorless lenses.

The RX10 V’s dominance before it begins shipping in early August suggests a steep number of pre-orders, suggesting the price jump compared to the early model wasn’t enough to dissuade fans of the large sensor super zoom.

Screen-free cameras are rising in trends

But what’s surprising are the cameras that follow the RX10 V on B&H’s trending list. The RX10 V is followed by the Camp Snap CS-Pro, an affordable retro compact camera with a screen-free design that caters to digital minimalists, and the odd little Godox C100 Mini, a low-fi camera that looks more like an instant film frame than a traditional camera.

The rise of the Camp Snap CS-Pro hints at the growing craving for capturing memories without the distraction of a smartphone screen. The CS-Pro comes from the company that originally launched as a way for kids to take a camera to screen-free summer camps, but it feels like a far more grown-up version than the original.

I used the CS-Pro when I gave up screened cameras for nearly two weeks, and the camera delivers an ideal balance between features and simplicity. The 16MP camera has plenty of resolution, but uses a lens that still gives the images the feel of disposable film photos, particularly when using the built-in filter dial. A key selling point? The CS-Pro retails for just $99 / £90 / AU$153 / CA$141.

The CS-Pro is followed by one of the more unusual camera launches to come in 2026: The Godox C100 Mini. Like the CS-Pro, the C100 doesn’t have an LCD screen, but Godox’s first camera is essentially an oversized viewfinder used for taking snapshots.

While the C100 doesn’t look like a typical camera, Godox’s appearance on the best-seller list suggests the camera’s unusual design is more quirky than strange. The C100’s resolution is just 2MP, putting the camera firmly in the low-fi category – but that’s offset by a $45 / £39 price.

The C100 even doubles as a light meter for film photographers. DCW’s James Artius got his hands on one and aptly called it “ludicrously good fun.”

Just one mirrorless sits on the overall July trending list at B&H

The C100 and CS-Pro aren’t the only surprises on the list – the trending list for all camera categories oddly only includes one mirrorless camera for July, the new Sony A7R VI that mixes the A7R-series’ high resolution with a snappy 30 fps burst speed. The Kodak Charmera that has been part of an overwhelming number of B&H’s trending lists since its launch isn’t on the overall list (though it does slide in on the list of trending compact cameras).

I’m not at all surprised to see the OM System Tough TG-7 on the list either – while there are lots of waterproof compact cameras, the TG-7 uses a bright aperture and has a fantastic macro mode. The TG-7 is my favorite beach camera, so it makes sense that this 2023 launch would pop back up on a trending list mid-summer.

The remainder of the list is made up of longstanding compact camera favorites, including two Canon PowerShots, the Canon PowerShot ELPH 360 HS A budget point-and-shoot, and the advanced Canon PowerShot G7 X Mark III. The RX10 V’s compact sibling, the pocketable Sony RX100 VII with 8x zoom, also makes the July trending list.

July’s Top Trending cameras at B&H

• Sony RX10 V
• Camp Snap CS-Pro
• Godox C100 Mini Camera
• Sony A7R VI
• OM System Tough TG-7
• Canon PowerShot ELPH 360 HS
• Sony RX100 VII
• PowerShot G7 X Mark III

You may also like

For more inspiration, take a look at the best screen-free cameras or the best compact cameras.

The Panasonic Lumix L10 was only unveiled last month, but the new Micro Four Thirds compact camera has already fought its way onto bestseller lists. The list of the trendiest compact cameras at US retailer B&H for May 2026 is topped by the longstanding viral Kodak Charmera, but it’s followed by the new Lumix L10 and the special edition Canon PowerShot G7 X Mark III.

The launch of the Lumix L10 came as a surprise to many, but the compact camera’s arrival was met with mixed reactions. The L10 uses a Micro Four Thirds sensor, smaller than that of popular compacts like the Fujifilm X100VI and the Ricoh GR IV. But, the L10 is a bit larger than both of those fixed lens cameras.

I think there’s a good reason for the L10’s size – and I think that it’s the same reason the L10 has already “zoomed” to the top of the bestseller list. The L10 has a zoom lens equivalent to a 24-70mm lens on a full-frame camera.

That’s a key distinction, as most large sensor compacts like the X100VI and Ricoh GR IV use a prime or fixed focal length lens. The L10 isn’t completely alone with its zoom – the Leica D-Lux 8 also notably has a similar lens – but along with the zoom, it slides in at a competitive price.

A number of the best-selling compact cameras, even among smaller sensor budget options, have zoom. I think the reason point-and-shoots with zoom are doing so well is that zoom is something that most smartphone cameras struggle with. Along with the versatility that a zoom brings, longer focal lengths tend to be more flattering for portraits too.

I suspect the US isn’t the only region that will see the L10 at the top of best seller lists, as Panasonic Japan has already announced that supply is limited due to a high number of pre-orders.

The L10 slides in under a viral favorite that has topped best-selling charts since its release late last year: The Kodak Charmera. The Charmera doesn’t sell for its imaging prowess, as it has less than 2MP of resolution, but the camera’s tiny keychain size, retro look, and cheap price point have proved quite popular.

Unsurprisingly, the special edition of the Canon PowerShot G7 X III is also trending at B&H. The point-and-shoot is a limited-edition run, but with the original still hard to find in stock, thanks to its viral status, it was fairly easy to predict the special edition’s success.

The original edition also made the May 2026 bestseller list. Viral mainstays like the X100VI and the Ricoh GR HDF also continue to remain popular.

The top trending compact cameras for May 2026 at B&H include:

• Kodak Charmera (blind box)
• Panasonic Lumix L10 (black)
• Panasonic Lumix L10 (silver)
• Canon PowerShot G7 X Mark III 30th Anniversary Edition
• Fujifilm X100VI (black)
• Canon PowerShot G7X Mark III
• Fujifilm X100VI (silver)
• Ricoh GR IV HDF
• Kodak Charmera (6 pack)

You may also like

Browse the best compact cameras or the best cameras with zoom.

The Sony A7 V has dominated sales charts since the mirrorless camera’s launch in late 2025, but Sony may have already outdone itself. In the latest list of top trending mirrorless cameras at US retailer B&H, the newly launched Sony A7R VI has taken the top spot, pushing its lower resolution sibling, the A7 V, down to the second rung on the ladder.

The Sony A7 V has led several sales charts since its launch, including charts in both Japan and the US, a trend likely fueled by the full-frame camera’s balance between 33MP stills at up to 30fps and a mid-tier price point.

But in May, something major changed: Sony announced the long-awaited update to the high-resolution R series, the Sony A7R VI. The new mirrorless does what previous A7R cameras did not in that it offers both a high resolution 66.8MP mixed with 30fps burst speeds.

While the Sony A7R VI brings an impressive list of features, the camera had some mixed reactions – mainly because, along with the feature list, the list price sits higher than earlier generations.(And, like the A7 V, there’s no open gate video.)

However, if sales data from the major US camera retailer B&H is any indication, that price didn’t keep Sony fans away from pre-ordering the new mirrorless camera, which B&H estimates will begin shipping on June 4.

While the data hints at early success for the A7R VI, it’s not uncommon for a new camera to dominate trend lists but drop off in later months as the pre-orders from creators who have been waiting for the latest version taper off – so time will tell if the A7R VI becomes one of the most popular launches of 2026.

While the body-only Sony A7R VI is first and the A7 V second, the A7R VI with the new 100-400mm lens announced alongside the new camera follows close behind. The top ten trending mirrorless cameras at B&H in May are:

• Sony A7R VI
• Sony A7 V
• Sony A7R VI with 100-400mm f/4.5 kit
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Canon EOS R6 Mark II
• Sony A6700
• Canon EOS R7
• Canon EOS R6 V
• Nikon Z8

While Sony cameras take the top three, Canon has half of the top ten. Notably, however, the Canon EOS R6 V, which was announced on the same day as the A7R VI, isn’t coming in quite as hot at ninth place. The new V series model takes the sensor and processor of the popular Canon EOS R6 series – two of which are also on the top ten list – and reimagines the camera for video, sacrificing the viewfinder for an active cooling system.

With the Sony A7R VI and Canon EOS R6 V brand new launches that are still in pre-order status, it will be interesting to see where the models fall as all the pre-launch excitement tapers off – and whether or not the A7R VI’s dominance also holds true from other retailers and regions.

You may also like...

Trends are a good hint, but these are the best mirrorless cameras tested by real photographers.

The Sony A7 V has sat at the top of a number of best-seller lists since its launch in late 2025 – and for good reason, considering its mix of performance and price. But the popular mirrorless camera sits in second place on the latest list of trending cameras from US retailer B&H after another rather famous camera: The Canon PowerShot G7 X Mark III.

In fact, looking at the top ten trending cameras at US retailer B&H for April 2026, more than half of the options are compact cameras, which outnumber mirrorless seven to three. The top trending cameras at B&H across all camera categories are:

• Canon PowerShot G7 X Mark III silver
• Sony A7 V
• Canon PowerShot G7 X Mark III black
• Fujifilm X100VI black
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Fujifilm X100VI silver
• Canon PowerShot G7 X Mark III with accessory kit
• Canon PowerShot ELPH 360 HS A black
• Canon PowerShot ELPH 360 HS A silver

The Canon PowerShot G7 X Mark III has been experiencing viral social media fame – but that rise in demand means the compact camera is hard to find in stock. The one-inch sensor point-and-shoot is still out-of-stock at B&H, but the rise up the ranks hints that the retailer may have been able to ship more backorders as Canon continues to increase production.

The G7 X Mark III isn’t the only viral compact camera on the list. The Fujifilm X100VI is also on the list multiple times – one for each color option. Unlike the G7 X Mark III, the X100VI has a 40MP APS-C sensor, but it does sacrifice a zoom lens for that larger sensor. The mix of tech inside and retro design outside has the Fujifilm compact selling so well that more than two years after its launch, it’s still hard to find in stock.

While high-tech point-and-shoots tend to be the most viral options, affordable point-and-shoots are making a return with the Canon PowerShot 360 HS A (known as the IXUS 285 HS outside the US), also in the top ten. Eliminating the mirrorless bodies and looking at B&H’s trending compact camera list, the viral Kodak Charmera also slides onto the list, along with the 40x zoom Canon PowerShot SX740 HS and the APS-C compact Ricoh GR IV.

Best-selling mirrorless cameras in the US

B&H is a retailer that’s popular among general consumers, not just dedicated photographers, so breaking up the trending list by category offers additional insight. The top trending mirrorless cameras for April 2026 are:

• Sony A7 V
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Fujifilm X-M5 with XC 15-45mm kit lens silver
• Canon EOS R6 Mark II
• Sony A7 IV
• Nikon Z8
• Sony A6700 bundle with accessories
• Fujifilm X-M5 with XC 15-45mm kit lens black
• Sony A6700 with 16-50mm lens and accessories

Looking at the list, there are a number of interesting trends. First, older generations remain popular as a more affordable option that still offers pro features. The Sony A7 V may be the top seller, but the older A7 IV is still selling well. The same goes for the Canon EOS R6 Mark III, with the R6 Mark II following just two paces behind.

A number of the trending cameras cross geographical borders. The Fujifilm X-M5 also sat at the top of a recent year-long best-seller list at a retailer in Japan. The X-M5 is Fujifilm’s most affordable current model mirrorless body, and the small viewfinder-free design also touches on the compact camera trend.

The Sony A6700, which pops up on the list twice with two different bundles, is also more budget-friendly – at least compared to the A7 V – with a smaller crop sensor design.

On the flipside, the only Nikon on the list isn’t a budget model but the pro-grade Nikon Z8.

Looking at monthly trending lists offers insight into what cameras are selling well – but monthly numbers can easily be swayed by temporary sale discounts. For example, the Nikon Z8 has been steeply discounted lately.

But, based on the monthly trends I’ve seen so far this year in the US and Japan, I fully expect cameras like the Sony A7 V, the R6 Mark III, the Fujifilm X-M5, the Fujifilm X100VI, and multiple PowerShot compact cameras to continue to be popular options as 2026 continues.

You may also like

Trends are insightful, but hands-on experience is better. These are the best compact cameras and best mirrorless cameras based on real-world testing.

The Sony A7 V has sat at the top of a number of best-seller lists since its launch in late 2025 – and for good reason, considering its mix of performance and price.

But the popular mirrorless camera sits in second place on the latest list of trending cameras from retailer B&H after another rather famous camera: the Canon PowerShot G7 X Mark III.

In fact, looking at the top ten trending cameras at B&H for April 2026, more than half of the options are compact cameras, which outnumber mirrorless seven to three. The top trending cameras at B&H across all camera categories are:

• Canon PowerShot G7 X Mark III silver
• Sony A7 V
• Canon PowerShot G7 X Mark III black
• Fujifilm X100VI black
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Fujifilm X100VI silver
• Canon PowerShot G7 X Mark III with accessory kit
• Canon PowerShot Elph 360 HS A black
• Canon PowerShot Elph 360 HS A silver

The Canon PowerShot G7 X Mark III has been experiencing viral social media fame – but that rise in demand means that the compact camera is hard to find in stock.

The one-inch sensor point-and-shoot is still out-of-stock at B&H, but the rise up the ranks hints that the retailer may have been able to ship more backorders as Canon continues to increase production.

The G7 X Mark III isn’t the only viral compact camera on the list. The Fujifilm X100VI is also on the list multiple times – one for each color option.

Unlike the G7 X Mark III, the X100VI has a 40MP APS-C sensor, but it does sacrifice a zoom lens for that larger sensor. The mix of tech inside and retro design outside has the Fujifilm compact selling so well that, more than two years after its launch, it’s still hard to find in stock.

While high-tech point-and-shoots tend to be the most viral options, affordable point-and-shoots are making a return with the Canon PowerShot 360 HS A (known as the Ixus 285 HS outside the US) also in the top ten.

Eliminating the mirrorless bodies and looking at B&H’s trending compact camera list, the viral $35 Kodak Charmera also slides onto the list, along with the 40x zoom Canon PowerShot SX740 HS and the APS-C compact Ricoh GR IV.

Best-selling mirrorless cameras in the US

B&H is a retailer that’s popular among general consumers, not just dedicated photographers, so breaking up the trending list by category offers additional insight. The top trending mirrorless cameras for April 2026 are:

• Sony A7 V
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Fujifilm X-M5 with XC 15-45mm kit lens silver
• Canon EOS R6 Mark II
• Sony A7 IV
• Nikon Z8
• Sony A6700 bundle with accessories
• Fujifilm X-M5 with XC 15-45mm kit lens black
• Sony A6700 with 16-50mm lens and accessories

Looking at the list, there are a number of interesting trends. First, older generations remain popular as a more affordable option that still offers pro features.

The Sony A7 V may be the top seller, but the older A7 IV is still selling well. The same goes for the Canon EOS R6 Mark III, with the Mark II following just two paces behind.

A number of the trending cameras cross geographical borders. The Fujifilm X-M5 also sat at the top of a recent year-long best-seller list at a retailer in Japan. The X-M5 is Fujifilm’s most affordable current mirrorless body, and the small viewfinder-free design also touches on the compact camera trend.

The Sony A6700, which pops up on the list twice with two different bundles, is also more budget-friendly – at least compared to the A7 V – with a smaller crop sensor design.

On the flipside, the only Nikon on the list isn’t a budget model but the pro-grade Z8.

Looking at monthly trending lists offers insight into what cameras are selling well – but monthly numbers can easily be swayed by temporary sale discounts. For example, the Nikon Z8 has been steeply discounted lately and is currently still listed for $900 off.

But, based on the monthly trends I’ve seen so far this year in the US and Japan, I fully expect cameras like the Sony A7 V, the R6 Mark III, the Fujifilm X-M5, the Fujifilm X100VI, and multiple PowerShot compact cameras to continue to be popular options as 2026 continues.

You may also like

Trends are insightful, but hands-on experience is better. These are the best compact cameras and best mirrorless cameras based on real-world testing.

The full-frame mirrorless Sony A7 V doesn’t have much in common with the tiny and cheap Kodak Charmera – except that both cameras are topping US bestseller lists – and not for the first time either.

US photo retailer B&H has shared its top-selling cameras for March, a list that surprisingly has more compact cameras than mirrorless. The list is topped by the Sony A7 V – which has also been dominating best-seller lists in Japan since launch. But that’s followed by a cheap camera that doesn’t even have two megapixels: The Kodak Charmera.

Both cameras also topped the retailer’s 2025 top trending list for the entire year, hinting at trends that are continuing well into 2026.

The camera that’s arguably the A7 V’s biggest competition, the Canon R6 Mark III, also makes the list, along with two compact cameras that are no strangers to viral success: The Fujifilm X100VI and the PowerShot G7X Mark III.

The Top Trending Digital Cameras at B&H for March 2026

• Sony A7 V
• Kodak Charmera
• Canon EOS R6 Mark III
• Fujifilm X100VI
• Canon PowerShot G7 X Mark III (Silver, Black and then in an accessory kit)
• Ricoh GR IV
• Ricoh GR IV Monochrome
• Canon EOS R5 Mark II

Sony A7 V

The Sony A7 V isn’t just selling well in the US – the new full-frame mirrorless has also been leading sales charts from Japanese retailers since its launch late in 2025. The Sony A7 V improves what was once Sony’s entry-level full-frame series with features that feel far less entry-level, including blackout-free 30fps shooting and a major autofocus upgrade.

Kodak Charmera

The Kodak Charmera feels like the polar opposite of the Sony A7 V – the only thing that would be even more opposite would be comparing the keychain camera to a medium format camera. The Charmera is a digital camera that doesn’t even breach 2MP, but its small size, cute retro designs, and low price have turned the camera into a viral hit. Naturally, more people can afford the Charmera than the A7 V, but the Charmera doesn’t look like a short-term viral success.

Canon EOS R6 Mark III

The Canon EOS R6 Mark III has far more in common with the Sony A7 V – although Canon’s new mirrorless has the open gate video specs that Sony’s new camera lacks. Reviewer James Artaius called the R6 Mark III “the new yardstick by which other hybrids will be measured,” thanks to its 40 fps 32.5MP stills and 7K 30p open gate amid features like an excellent stabilization system and autofocus system.

Fujifilm X100VI

The Fujifilm X100VI has been selling out since it launched two years ago, so it’s a regular attender to these top seller lists – or at least it is when the popular retro compact camera is in stock. The popular camera had enough stock to jump back up to the top ten, but, alas, it’s back to being listed as “temporarily out of stock” at B&H again.

Canon PowerShot G7X Mark III

The Canon PowerShot G7X Mark III is technically on B&H’s March 2026 top ten three times – the compact camera is on the list in silver, black, and a third time with an accessory kit. Like the X100VI, this is a hard camera to find in stock after influencers discovered the larger one-inch sensor and 4.2x zoom lens. But Canon has been ramping up production, so perhaps the camera’s appearance in the trending list speaks to the brand starting to catch up with demand.

Ricoh GR IV

The return of the popular GR series was highly anticipated, and the Ricoh GR IV continues to sell well. It’s one of the biggest updates to come to the series, though the new sensor and processor don’t stray too far from the GR III’s tech specs, the small size and large sensor continue to be highly sought after.

Ricoh GR IV Monochrome

Just behind the GR IV is its sibling that’s arguably a one-trick pony: the Ricoh GR IV Monochrome, which can’t shoot images in color. I just had to return my rental of the GR IV Monochrome, and I was really surprised at the difference the lack of a color filter makes in reducing noise.

Canon R5 Mark II

The Canon R5 Mark II sits on the list of trending cameras as a reminder that it’s not just the cheap viral cameras like the Charmera that are selling well. The R5 Mark II Essentials Kit is the priciest option on the best seller list, but it’s a longstanding favorite for good reason. The camera’s 45MP sensor, mixed with a 30fps electronic shutter and 12 fps mechanical shutter, make it a top-selling pro model.

You may also like

Don't buy a camera just because it's trendy. These are the best mirrorless cameras and the best compact cameras, as recommended by real photographers.

Trends have revived the compact camera from the dead – and experts believe the trend isn’t going anywhere anytime soon. But browsing through the list of the top trending compact cameras at B&H, I’ve spotted a key pattern. There are really two types of compact cameras – and they’re quite opposite from each other.

The list of trending cameras right now is so varied that the cheapest one is $35 and the most expensive is nearly $2,200. There are two types of compact cameras that are trending right now: the high-end camera that crams mirrorless tech inside a pocketable body, and the affordable point-and-shoot for anyone tired of taking pictures on their phones.

Those two trends are obvious when looking at B&H’s list of trending compact cameras for the month of February:

• Kodak Charmera keychain camera
• Fujifilm X100VI (Black)
• Ricoh GR IV Monochrome
• Fujifilm X100VI (Silver)
• Canon PowerShot ELPH 360 HS A / IXUS 285
• Kodak Pixpro WPZ2
• Pentax WG-8
• Canon PowerShot G7 X Mark III
• Instax Mini Evo Cinema hybrid instant camera
• Ricoh GR IV HDF

The two cameras leading the list are key examples of the opposing trends in compact cameras right now. The Kodak Charmera is a $35 camera that only takes 1.6MP photos, but its tiny keychain design and retro style earned the camera viral status.

The Fujifilm X100VI similarly went viral on social media, but for entirely different reasons. The retro-styled camera houses the same 40.2MP APS-C sensor that’s inside many Fujifilm mirrorless cameras. That’s paired with a bright f/2 23mm lens and a highly portable size. The X100VI’s viral trend has staying power too – the camera is now more than two years old, and it’s still hard to find in stock.

Looking at opposite cameras like this, it seems pretty clear that the point-and-shoot revival has more than one trend behind it. There are experience-focused buyers who just want to take photos not on a phone, and then there are image quality-focused buyers who want a portable camera without sacrificing image quality. Cameras like the Charmera and the Instax Mini Evo Cinema, the Super-8-inspired camera with a “time-travel dial,” are about the experience of taking photos.

Looking deeper into the list, there are a few other trends to highlight. There are two waterproof cameras on the list, the PixPro WPZ2 and Pentax WG-8, both of which fall under the more affordable side but pack waterproofing on top of that.

The two pricing extremes in the compact camera trends aren’t without cameras that try to bridge the gap. The viral and hard-to-find Canon PowerShot G7X Mark III has a smaller one-inch sensor paired with a zoom lens, and isn’t quite a cheap point-and-shoot, but doesn’t quite hide a mirrorless-sized sensor either.

Notably, the list of bestsellers at the US retailer B&H has a few differences between the most popular compact cameras at a popular retailer in Japan for January (the latest data available). Japan’s numbers include the Canon PowerShot SX740 HS Lite, the Sony ZV-1 II, the Ricoh GR IIIx, the Panasonic Lumix TZ99 / ZS99, the Kodak PixPro C1, the Nikon Coolpix P1100, and the Canon PowerShot V1 that aren’t on B&H’s list. (The Ricoh GR IV that’s on the list in Japan also isn’t the HDF version.) That’s quite a few models that don’t match between the two regions.

Regardless, it’s always interesting to see what cameras are selling well and where. For more insight, browse the B&H best-selling digital cameras overall across compacts and mirrorless.

You may also like

Browse the best compact cameras or the best point-and-shoot.

The end of 2025 brought a handful of exciting mirrorless models, including the Sony A7 V and the Canon EOS R6 Mark III, but the mirrorless body topping the US retailer B&H's list of trending mirrorless cameras is actually a beginner model that’s nearly three years old: The Canon EOS R100.

B&H recently shared its list of trending mirrorless cameras for the month of January 2026 with Digital Camera World. That list hints that these are some of the most popular mirrorless cameras in the US right now:

• Canon EOS R100 with 18-45mm lens
• Sony A7 V
• Canon EOS R6 Mark III
• Canon EOS R6 Mark II
• Fujifilm X-E5 with XF 23mm f/2.8
• Canon EOS R5 Mark II
• Canon EOS R5 Mark II with Essentials+ Kit
• Nikon Z5 II, Basic Bundle
• Fujifilm X-T30 III with 13-33mm f/3.5-5.6 lens
• OM System OM-1 Mark II

The list is a rather eclectic blend of old and new, with a handful of surprises. I don’t find it surprising that the new Sony A7 V and Canon EOS R6 Mark III are towards the top of the list, as recent launches from top brands that have generated a lot of buzz. The Fujifilm X-E5 with its pancake kit lens has also been on other bestseller lists for its likeness to a compact camera.

Canon EOS R100 kit

The Canon EOS R100 launched in May of 2023, so it’s a little surprising to see the budget cam sitting at the very top of the list. But the R100 is the sort of mirrorless that a greater percentage of the population can afford. A sale at B&H likely helped boost the budget camera.

Sony A7 V

The Sony A7 V is a highly anticipated update to the popular A7 IV, announced in December 2025. The 33MP full-frame mirrorless brings significantly faster burst shooting at 30fps, along with a built-in AI processor for a subject recognition autofocus boost. Naysayers were quick to point out the camera’s video that tops out at 4K60p without Open Gate, but based on the camera’s early sales rankings, Sony fans are undeterred.

Canon EOS R6 Mark III

Announced in November 2025, the Canon EOS R6 Mark III brings 40 fps bursts and 7K60p Open Gate to Canon’s full-frame hybrid shooter. The combination is proving to be a popular one for the camera giant, which called out its success in its latest earnings report. The camera also earned best-seller status in Japan at multiple retailers in November.

Canon EOS R6 Mark II

No, that’s not a duplicate – the predecessor to the R6 Mark III, the R6 Mark II, has fallen just behind the new camera in B&H’s top trending mirrorless cameras for January. While the R6 Mark III introduces a handful of new features, including an updated sensor, the predecessor is the more affordable choice. A discount that dropped the body-only price likely played a role in making the R6 II stick around on best-seller lists.

Fujifilm X-E5 with 23mm f/2.8 lens

The Fujifilm X-E5 with its pancake lens is arguably the mirrorless camera with the most similarities to Fujifilm’s viral compact camera, the X100VI. The small form factor and compact lens are proving to create a fairly popular option – it’s temporarily out of stock at B&H but expected to be available within a week or two, according to the listing.

Canon EOS R5 Mark II

The Canon EOS R5 Mark II is on the list twice, once as the body only and once with a freebie accessory bundle. The R5 Mark II is the high-resolution sibling to the R6 Mark III, boasting a 45MP, 8K sensor.

Nikon Z5 II

The Nikon Z5 II is one of Nikon’s most affordable current model full-frame cameras. But, the Z5 II offers a handful of features that are particularly hard to find at the entry-level full-frame price point, most notably a highly rated low-light autofocus performance that dips all the way down to -19 EV. The camera’s full-frame sensor, 30fps bursts, and in-body stabilization also help to make the Z5 II feel a bit more elevated than a typical budget camera.

Fujifilm X-T30 III

The second Fujifilm on the list of trending cameras for last month is the brand’s newest budget model. The Fujifilm X-T30 III is one of the brand's more budget-friendly options, even when including a kit lens. It’s a more affordable mirrorless that still keeps the viewfinder and lightweight design and has a dedicated dial for Fujifilm’s film simulations.

OM System OM-1 Mark II

The only Micro Four Thirds camera to pop up on the trending list, the OM-1 Mark II mixes a 10 fps mechanical and 120 fps electronic shutter with a 20MP stacked sensor and IP53-rated weather-sealing. A discount may have encouraged more sales for the speedy mirrorless.

You may also like

Take a look at the best mirrorless cameras or the best cameras for beginners.

US retailer B&H’s top trending camera list for January 2026 is topped by a camera that hasn’t even begun shipping yet: The odd time-traveling Fujifilm Instax Mini Evo Cinema. The Super-8-inspired camera tops the list of trending digital cameras from the retailer, followed by the low-fi Kodak Charmera keychain camera.

The retailer’s list of best-sellers is lead by two retro cameras that have less than 6MP of resolution, with the Evo Cinema and Kodak Charmera topping the list before the first mirrorless mention, which is the budget Canon EOS R100 with an 18-45mm kit lens, followed by the Sony A7 V. The retailer’s list of trending cameras across all digital camera types are:

• Instax Mini Evo Cinema
• Kodak Charmera key chain camera
• Canon EOS R100 with 18-45mm kit lens
• Sony A7 V
• Ricoh GR IV Monochrome
• Fujifilm X100VI Silver
• Canon EOS R6 Mark III
• Canon EOS R6 Mark II
• Fujifilm X100VI Black
• Canon PowerShot SX740 HS

Looking exclusively at point-and-shoot cameras, the list of trending cameras shifts a bit with a handful of newcomers:

• Instax Mini Evo Cinema
• Kodak Charmera
• Ricoh GR IV Monochrome
• Fujifilm X100VI
• Canon PowerShot SX740 HS
• Canon PowerShot G7X Mark III
• Kodak Pixpro FZ55
• Leica Q3
• Canon PowerShot ELPH 350 HS
• Ricoh GR IV

Instax Mini Evo Cinema

The Instax Mini Evo Cinema is a bit of an oddity among compact cameras, taking on a Super-8-inspired design rather than the typical rectangular point-and-shoot. But perhaps the most unusual feature is a decade dial, which allows users to choose a filter that mimics a particular era of camera technology, from the 1930s to 2020.

The Evo Cinema doesn’t start shipping in the US until later in February, so the Evo Cinema’s position at the top of the trending list suggests pre-orders for the camera are high.

Kodak Charmera

The Kodak Charmera was December’s list leader at B&H, and the trendy keychain camera has only dropped one spot for January. The keychain camera is just 1.6MP, but mixes a retro style with surprise designs and a tiny body.

Ricoh GR IV Monochrome

The Evo Cinema isn’t the only newly announced camera on the list. The Ricoh GR IV Monochrome, which was announced on January 14, also makes the retailer’s top trending list. The GR IV Monochrome takes the GR IV and swaps out the sensor for one that only shoots in black and white.

The original GR IV’s popularity – which is currently on backorder at B&H – makes the new version’s popularity less surprising. But, it suggests the colorless camera and the price jump over the original GR IV isn’t enough to deter fans, although I am a bit surprised that the GR IV HDF version hasn’t made the top list.

Fujifilm X100VI

The Fujifilm X100VI went viral on social media – and now, nearly two years after its launch, the retro compact camera is still hard to find. Still, B&H had enough stock for the camera to make the top seller list, with the silver variant appearing to be a little more popular than the black colorway.

Canon PowerShot SX740 HS

The Canon PowerShot SX740 HS puts a big 40x zoom on a pocketable camera. It’s not Canon’s best compact camera with its smaller 1/2.3-inch sensor, but it’s still proving popular, likely for that small form factor, zoom, and price point. In fact, it’s probably a bit too popular, as it’s out of stock at B&H currently.

Canon PowerShot G7 X Mark III

Speaking of cameras that are hard to find in stock, the infamously viral Canon PowerShot G7 X Mark III makes the list. That’s unsurprising after the camera’s viral fame, but what’s perhaps more surprising is that B&H had enough stock for the camera to make the list. Canon Japan has increased production after the camera’s viral fame, so perhaps it's a sign that the point-and-shoot’s availability issues are easing up. The 1-inch sensor compact camera is listed as temporarily out of stock at B&H.

Kodak PixPro FZ55

Cheap cameras tend to sell larger numbers than pricier options, and the Kodak PixPro FZ55 certainly fits that description. The budget camera mixes a 16MP 1/2.3-inch sensor with a 5x optical zoom.

Leica Q3

As a luxury brand, Leica’s compact cameras are never described as cheap, but the Leica Q3 has had a great month at B&H. The camera puts a 60MP full-frame sensor inside a compact camera body with a bright 28mm f/1.7 lens.

Canon PowerShot ELPH 360 HS A / Canon Ixus 285 HS A

A more budget-friendly alternative to the SX740 HS, the Canon PowerShot ELPH 360 HS A – which is called the IXUS 285 HS outside the US – is a 20.2MP camera with a 1/2.3-inch sensor and a 12x optical zoom lens.

Ricoh GR IV

Last on the top ten compact camera list is the original Ricoh GR IV. The popular compact camera with an APS-C sensor tucked inside has appeared on several best-seller lists since its launch. The camera’s popularity makes it hard to find – it’s currently backordered at B&H – so limited availability may have factored into where the GR IV fell in the rankings.

You may also like

Browse the best point-and-shoot cameras, or see what cameras are popular in Japan right now.

The most popular camera at B&H in 2025 was a $30 retro keychain camera. The US retailer recently shared the list of the most popular cameras of 2025, a list that’s led by the Kodak Charmera, the Sony A7 IV, and the Ricoh GR IV.

The list of the most popular cameras of 2025 at B&H, recently shared with Digital Camera World, is an eclectic mix of cheap compacts and pro cameras. But the unusual mix makes some sense, as the retailer caters to both general consumers and serious photographers. That, and the more affordable a camera is, the higher the number of people who can afford it.

The most popular cameras of 2025 at US retailer B&H Photo Video were:

• Kodak Charmera keychain digital camera
• Sony A7 V
• Ricoh GR IV
• Canon EOS R5 Mark II
• Canon EOS R6 Mark III
• Canon EOS R6 Mark II
• Kodak Pixpro FZ45
• Fujifilm GFX100RF
• Kodak PixPro FZ55
• Fujifilm X-E5 with XF 23mm f/2.8 kit lens

The list has a few expected picks along with a few surprises. The list curiously doesn’t share any cameras in common with BCN+R data from Japanese retailers, though affordable Kodaks, the Ricoh GR IV, the Sony A7 V, Canon R6 III, and Canon R5 II also pop up on Japanese retailer Yodobashi Camera’s December best sellers.

The Kodak Charmera

Kodak – and the licensees using its name – have had a fantastic 2025. The Kodak Charmera is a tiny keychain camera that’s just 1.6MP, but the retro design and blind box surprise factor have made the tiny camera a major trend in 2025. And at $30 in the US, the Charmera is far more of an easy impulse buy than the high-end cameras with a four-figure price point.

The Sony A7 V

While it’s unsurprising to find at least one Sony on a top ten list, it is a bit surprising to find a camera that only launched in December at the top of a list of trends for 2025 as a whole: the Sony A7 V. With a 33MP partially-stacked sensor, AI detection autofocus, and 30 fps blackout-free shooting, Sony describes the A7 V as “a Goldilocks camera that’s not afraid to punch above its weight class.”

While some were quick to point out the A7 V’s 4K when competitors offer 7K Open Gate, if B&H sales data – and data from Japan – is any indication, Sony fans are undeterred.

Ricoh GR IV

The Ricoh GR IV was a highly anticipated 2025 launch, so I’m not surprised to find the compact camera with an APS-C sensor among the most popular options last year. The fourth reiteration in the series continues to pack high-end image quality in a pocketable camera with an updated sensor and lens, although video features and burst speeds remain limited.

Canon EOS R5 Mark II

A trio of high-end Canons sits snuggled together on the top ten list. The priciest of the three sits the closest to the top: The Canon EOS R5 Mark II. The R5 Mark II isn’t slowed down by its 45MP sensor, still delivering 30 fps burst speeds and even 8K60p raw video.

Canon EOS R6 Mark III

The pair of R6’s on the list speak to the series’ staying power. Announced in November of 2025, like the Sony A7 V, the Canon R6 Mark III wasn’t on sale for much of 2025. But, the camera still garnered enough attention to outsell its predecessor. The Mark III upgrades to a 32.5MP sensor as well as 7K Open Gate.

Canon EOS R6 Mark II

The R6 Mark II, meanwhile, still had 10 months of the year as a current model – that, and a lower price point compared to the new Mark III likely helped boost the mirrorless camera’s numbers.

Kodak FZ45 and FZ55

The Charmera isn’t the only Kodak on the list. The affordable, sub-$150 Kodak FZ45 and FZ55 proved popular enough to earn a spot on the list. Both cameras are known for being affordable and portable, with the FZ55 offering a longer lens and rechargeable battery compared to the FZ44’s AAs.

Both cameras are manufactured by JK Imaging Ltd., which licenses the Kodak name, so this is a different company than Reto, which makes the Kodak Charmera.

Fujifilm GFX100RF

Two Fujifilms make the list of most popular cameras at the retailer for 2025. The Fujifilm GFX100RF is the medium-format take on Fujifilm’s compact cameras. That makes the GFX100RF unique among other high-end compacts that hide an APS-C or full-frame sensor.

As the $30 Charmera demonstrates, it’s easier for an affordable camera to top sales than a high-end, expensive model, so the fact that this $5,499 camera is on the list is a bit impressive. Notably, the X100VI doesn’t appear on the list, but that camera has also continued to face stock shortages in 2025, which may have impacted numbers.

Fujifilm X-E5

The other Fujifilm on the list is an X100VI alternative of a different sort: the X-E5 with the 23mm f/2.8 kit lens. This mirrorless is arguably the closest to the compact camera, particularly with the tiny pancake kit lens that only recently became available separately from the body. It’s the silver version that has garnered the most attention at B&H.

Of course, what’s not on the list is worth noticing too – Nikon doesn’t make an appearance on the most popular cameras at B&H. But, Nikon actually dominates B&H’s most popular lenses of 2025 with five on the list of ten, so it’s safe to say B&H shoppers still have plenty of love for Nikon.

You may also like

Don't want to be swayed by popular opinion? According to our hands-on tests, these are the best mirrorless cameras, the best compact cameras, and the best cheap cameras around.

Bright zooms, versatile all-in-ones, and unusually affordable optics are among the most popular lenses of the year. US retailer B&H has shared a list of the top lenses for 2025 overall, and it’s a list that crosses several different brands and multiple formats – and highlights the trendiest lenses that photographers are looking for.

The list is dotted with both oldies like a longstanding nifty fifty to new arrivals. Surprisingly, there’s even a lens there that has only been available for a few weeks, but has already managed a spot near the top: the Canon RF 45mm f/1.2 STM. And, Nikon’s 24-120mm even managed to make the list twice!

The most popular lenses of 2025 at B&H are:

• Sigma 18-50mm f/2.8 DC DN Contemporary (Sony E)
• Nikon Z 180-600mm f/5.6-6.3 VR
• Canon RF 45mm f/1.2 STM
• Nikon Z 24-120mm f/4 S UV filter kit
• Nikon Z 28-400mm f/4 S
• Sony FE 16mm f/1.8 G
• Canon RF 50mm f/1.8 STM
• Nikon Z 24-120mm S Lens (no filter)
• Nikon Z 24-70mm f/2.8 S II
• Fujifilm XF 16-55mm f/2.8 R LM WR II

Let’s break it down and see what’s unique about each of the most popular lenses of 2025.

An affordable, bright zoom: Sigma 18-50mm f/2.8 DC DN Contemporary for Sony E

The Sigma 18-50mm f/2.8 DC DN Contemporary is a crop-sensor lens meant for Sony’s four-digit Alpha cameras like the Sony A6400 and A6700.

This lens has been around since 2021, but it’s not hard to take a guess as to why it’s still popular. The Sigma 18-50mm is a bright f/2.8 zoom, yet it’s also rather compact and affordable.

A massive zoom without a massive price: Nikon Z 180-600mm f/5.6-6.3 VR

The Nikon Z 180-600mm f/5.6-6.3 VR certainly isn’t an impulse buy – but the price is still far more palatable than the likes of Nikon’s 100-400mm f/4.5-5.6 VR S, the Nikon Z 400mm f/4.5 VR S, and in an entirely different price category the brand’s high-end telephoto primes.

Despite sitting at less than comparable zooms, this lens packs in a rather versatile 180-600mm reach, ousting more popular zoom ranges like the 100-400mm.

An exceptionally affordable f/1.2 prime: Canon RF 45mm f/1.2 STM

I find the Canon RF 45mm f/1.2 STM one of the biggest surprises on the list – because it has only been available for a few weeks, yet it’s already sold enough to rank among the top lenses of the entire year. This 45mm was only announced in November 2025 and just began shipping earlier this month – and it seems it’s popular enough that Canon is having a hard time keeping up with demand.

The reason behind the lens’s popularity? It’s a bright f/1.2, yet it sells for $469 / £479.99 / AU$699.95.

An all-in-one zoom for under US$1K: Nikon Z 24-120mm f/4 S

The Nikon Nikkor Z 24-120mm f/4 S is actually on the list twice – once in a bundle with a UV filter and once on its own. That’s impressive for a lens introduced in October 2021.

But, there’s a lot that a lens with a 24-120mm zoom range can do, and, unlike many all-in-one zooms, the aperture doesn’t narrow down at the telephoto end with an f/4 throughout.

A wide to super-telephoto all-in-one: Nikon Z 28-400mm f/4-8 VR

The Nikon Z 28-400mm f/4-8 VR is even more versatile than the 24-120mm, offering a wide and super telephoto all packed into a single lens. While the aperture drops down to f/8 at the long end, the zoom range is versatile, and the image quality is quite good for a lens that packs in such a wide range.

An ultra-wide without an ultra price: Sony FE 16mm f/1.8 G

Introduced in February 2025, the Sony FE 16mm f/1.8 G likely rose to the top ranks because it mixes a wide view with a wide aperture but without the price of lenses like the Sony FE 14mm f/1.8 GM. The lens is also surprisingly compact for such a bright ultra-wide.

An affordable nifty fifty: Canon RF 50mm f/1.8 STM

The nifty fifty is such a popular lens choice that I would have been surprised if one didn’t make the top list. The Canon RF 50mm f/1.8 STM gives beginners access to a wider aperture than a kit lens, but without the high price of Canon’s pro-level primes.

A new take on a classic: The Nikon Z 24-70mm f/2.8 S II

Another new lens introduced in 2025, the Nikon Z 24-70mm f/2.8 II updates a classic workhorse. The second-generation lens is a bit lighter, but delivers fast autofocus and fantastic sharpness. Reviewer Matthew Richards gave the lens five stars for that mix of build and image quality, calling it a “pretty spectacular upgrade.”

A bright pro zoom with an unusually compact design: Fujifilm XF 16-55mm f/2.8 R LM WR II

I’m not entirely surprised that the one Fujifilm lens to make the top lenses overall is the XF 16-55mm f/2.8 R LM WR II. This lens is quite small for an f/2.8 zoom, but despite that is built for the high-resolution 40MP cameras in Fujifilm’s lineup. That earned this lens a spot on the best Fujifilm lenses.

Stick around – we’ll be breaking down the most popular lenses of the year by mount later this week.

You may also like

What are the best camera lenses to buy? Or, take a look the best mirrorless cameras.

Watching retailer trends offers insight into which cameras are the most popular – but which models were the trendiest deals during Black Friday and Cyber Monday? US retailer B&H recently shared a list of the trendiest cameras during the pre-holiday sales, and top hits range from compact cameras like the Sony RX100 VII to pro mirrorless like the Nikon Z8.

These are the trendiest cameras from the past week (that still have live discounts), according to B&H:

• Canon EOS R5 Mark II
• Sony A7 IV
• Canon EOS R6 Mark II
• Nikon Z8
• Nikon Z5 II
• Sony A7R V
• Sony RX100 VII

That’s a rather eclectic mix that ranges from compact cameras to pro mirrorless.

Sony RX100 VII

First, let’s start with the only compact camera on the list: The Sony RX100 VII. I find this one a little surprising. Compact cameras are trendy, but the RX100 VII is a six-year-old camera. But, what’s boosting the RX100VII back in trends is the 24-200mm zoom lens and one-inch sensor.

If you want a camera that does more than a smartphone, I recommend getting something with either a larger sensor or a big zoom. The Sony RX100 VII is a rare combo in that it does both, even offering a bit more zoom than the so-trendy-its-always-out-of-stock Canon PowerShot G7X Mark III. The mix of the larger sensor, long zoom range, and pocketable size means the isn’t an impulse buy, but it’s still $100 off at B&H. (In the UK, London Camera Exchange still has a coupon code for the compact camera bringing the price down 5% to £996.55).

Sony A7 IV and A7R V

The new Sony A7 V launched right after Cyber Monday, and both the A7 IV and A7R V were among the trendiest camera deals over the past week. The Sony A7 IV deal will likely stick around as Sony plans to keep the older model as a budget option. A discount that’s still live on the Sony A7R V narrows the price gap between the high-resolution model and the new Sony A7 V.

Canon EOS R5 Mark II and R6 Mark II

Canon similarly has two mirrorless models that garnered a lot of attention over the holiday sales: The Canon EOS R5 Mark II and R6 Mark II. The R5 Mark III is a 45MP stacked sensor high-end model, and a $500 price drop in the US makes the camera a bit more affordable.

The Canon R6 Mark II, on the other hand, was recently replaced by the R6 III, but discounts brought the 24.2MP full-frame camera body down to under $2,000 in the US.

The US wasn’t the only region to discount those two Canon mirrorless – in the UK, the Canon EOS R6 Mark II is still £200 off with £400 cashback, and the R5 Mark II is £200 off with £500 cashback.

Nikon Z8 and Z5 II

Like Canon and Sony, Nikon also had two mirrorless models trending in the holiday sales: The Nikon Z8 and the Z5 II. Those two models cover both the high-end pro to entry-level full-frame. The Nikon Z8’s 45.7MP stacked sensor and 20 fps bursts when shooting RAW make it an attractive option for shooting high-resolution action.

The Z5 II sits on the other end of the spectrum as Nikon’s most affordable current-model full-frame mirrorless. The 24.5MP boasts some impressive low-light capabilities considering the price. Both the $250 discount on the Z5 II and the $800 price drop on the Z8 are still live in the US. (In the UK, the Nikon Z8 is at its lowest ever price at Park Cameras with more than £1,000 off, while the Z5 II is also still on sale.)

Trendiest lens deals

B&H also shared a list of the trendiest lenses during the holiday sales:

• Canon RF 100-500mm f/4.5-7.1 L IS USM Lens
• Canon RF 16mm f/2.8 STM Lens
• Sigma 24-70mm f/2.8 DG DN II Art Lens
• Canon RF 24-70mm f/2.8 L IS USM Lens
• Nikon Nikkor Z 180-600mm f/5.6-6.3 VR Lens
• Sigma 18-50mm f/2.8 DC DN Contemporary Lens
• Nikon Z 24-120mm f/4 S Lens
• Nikon Z 50mm f/1.8 S Lens
• Nikon Z MC 105mm f/2.8 VR S Macro
• Nikon Z 50mm f/1.8 S Lens
• Tamron 28-75mm f/2.8 Di III VXD G2

You may also like

Looking for a compact camera? I also recommend the OM System Tough TG-7 and the Fujifilm X Half, which are still on sale in some regions. Or, browse the best compact cameras.

The trendiest vlogging cameras right now range from high-end mirrorless cameras to action cameras, according to one retailer. US photo-video store B&H has shared a list of the seven trendiest vlogging cameras right now, and it’s an eclectic mix.

According to B&H, these are the top trending vlogging cameras for content creators:

• Sony ZV-E10 II
• DJI Osmo Action 4 Camera Standard Combo
• FUJIFILM X-S20 Mirrorless Camera
• Sony ZV-E1 Mirrorless Camera
• GoPro HERO12 Black Creator Edition Bundle
• Nikon Z6 III Mirrorless Camera
• Insta360 X5 360° 8K Camera

Let's take a look at what's trending, starting with the mirrorless options.

Sony ZV-E10 II

While the list is a good mix between brands and categories, Sony’s ZV series has two different models on the trends list. The Sony ZV-E10 II is a 26MP APS-C mirrorless camera with 4K60p, and it fixes much of the complaints surrounding the predecessor. The ZV-E10 II houses the same sensor that’s inside cameras like the Sony FX30 and a6700 and shoots 4K30p with no crop and 4K60p with a slight 1.1x crop.

Sony ZV-E1

The Sony ZV-E1 is a similarly video-oriented compact mirrorless, but packs in a larger full-frame sensor with 4K60p (and a larger price to match). The real stand-out feature though, is the subject tracking, which both aids in autofocus but also can help kep the selected subject centered on a cropped frame.

Fujifilm X-S20

The Fujifilm X-S20 may seem a bit more of a surprise on the list – it’s a fantastic hybrid camera, but it’s also a 2023 launch that now has more competition among Fujifilm’s lineup. The vlogger focused Fujifilm X-M5 isn’t as much of stills hybrid without the viewfinder, though (and is young enough to be still hard to find in stock). The X-S20 captures 6K30p open-gate video with subject-tracking autofocus, so its feature set still feels highly modern despite the classic retro look.

Nikon Z6 III

The Nikon Z6 III is a “dream camera for content creators,” according to DCW reviewer Matthew Richards – and I have to agree. The Z6 III feels unusual in that it’s right at home for vlogging, but also tucks in plenty of features for enthusiast photographers and even pros. That’s thanks to tools like a stacked full-frame sensor, 6K60p video, and excellent autofocus.

DJI Osmo Action 4

Tiny cameras may come in handy for content creators, and the list includes a handful of action cameras, including the DJI Osmo Action 4. This action camera has already been replaced by the Osmo Action 5, but has stuck around as a budget choice – and not a bad one at that. The camera is excellent in low light, well-waterproofed, and has excellent stabilization.

GoPro Hero12 Black

Similarly, the GoPro Hero12 Black on the list is an older model, but a $150 discount on the creator bundle likely helped push the camera onto the trending list. The bundle that made the trends list pairs the action camera with the excellent Volta battery grip as well as the media mod. Considering the Hero13 is a fairly minor update with tweaks like GPS, HLG HDR, and improvements to addon lenses, the discount on the older Hero12 is tempting – and still offers 5.3K video.

Insta360 X5

360 cameras allow content creators to reframe the footage later – a major advantage for content creators who self-record and move around the scene. The Insta360 X5 is one of the best 360 cameras out there, thanks to impressive low-light performance and up to 8K of 360 video. Content creators can also use voice and gesture controls, another perk when you’re both the subject of the video and the videographer.

You may also like

Trends are great and all, but here are what DCW editors think are the best vlogging cameras and the best budget vlogging cameras.

So far, 2025 has been a year of innovation, nostalgia, and technical evolution in the mirrorless world. B&H Photo's top ten mirrorless cameras of 2025 list reflects a market where flagship features trickle down, hybrid functionality thrives, and practical design plays a big role.

This year has already seen several remarkable releases. The Ricoh GR IV, perhaps the most anticipated compact camera of the year, makes its well-earned appearance in B&H Photo's list, while other long-awaited models – such as Sony's RX1R III, the overdue successor in Sony's full-frame compact camera line – are absent.

Similarly, bold releases like the Sigma BF, whose design philosophy pushed boundaries beyond the conventional, didn't find a place in this top ten.

B&H Photo describes 2025 as an "inflection point", one where once-exclusive flagship features are becoming mainstream and filtering down, and the market is segmenting into specialized niches.

Hybrid performance remains a central focus, while the resurgence of compact cameras and point-and-shoot cameras – fueled by social media nostalgia – has its moment.

Top 10 list – Overview

B&H's top 10 mirrorless cameras of 2025

1. Nikon Z5 II (released Apr 2025)
2. Hasselblad X2D II 100C (released Aug 2025) `
3. Fujifilm X-E5 (released Aug 2025)
4. Ricoh GR IV (released Aug 2025)
5. Nikon ZR (released Oct 2025)
6. Panasonic Lumix S1R II (released Feb 2025)
7. Fujifilm GFX 100RF (released Apr 2025)
8. Leica SL3-S (released Jan 2025)
9. Canon PowerShot V1 (released Mar 2025)
10. OM System OM-3 (released Feb 2025)

The Podium

Leading the pack is the Nikon Z5 II – a full-frame camera that is both powerful and approachable, offering a 24.5MP sensor (like the Zf), an EXPEED 7 processor (like the Z9), and the same in-body image stabilization as the Z6 III.

B&H Photo says, "While the first generation was a more generic "entry-level full-frame" camera, the follow-up won acclaim for its high level of competence across all categories. Its success is indicative of the mirrorless market right now, where flagship features can trickle down into a "beginner" camera and make it just as attractive as a second body for professionals as it is for someone looking to make the jump to full frame."

Close behind, the Hasselblad X2D II 100C. A medium-format camera delivering precision with 100MP resolution, LiDAR-assisted autofocus, 10-stop in-body stabilization, and an impressive 15.3 stops of dynamic range. Its refined ergonomics and intuitive interface make it a standout.

Fujifilm takes the third spot with the X-E5, a compact rangefinder with in-body stabilization, a new processor, and the XF 23mm f/2.8 lens. According to B&H, the X-E5 "delivers advanced image-capturing technology in an analog-inspired package," making it ideal for street photographers and content creators who need portability without sacrificing performance.

Top Contenders

Fujifilm also claims spot four with its GFX 100 RF, a portable medium-format marvel balancing massive sensor quality with street-ready ergonomics. In position five, you find another street photography, pocketable APS-C sensor compact camera, the Ricoh GR IV.

Nikon's ZR makes place six, a camera that blends cinema and still photography, followed by the Panasonic Lumix S1R II, which impresses with 44MP resolution, 8K video, and robust stabilization.

Rounding the list is the Leica SL3-S on spot eight that offers fast, weather-resistant performance and 6K video. Then B&H listed the only Canon camera, the Canon PowerShot V1, modernizing the compact segment. Lastly, we have a retro-style camera, combined with cutting-edge stacked-sensor technology: the OM System OM-3.

B&H Photo's top ten mirrorless cameras of 2025 show, manufacturers are differentiating themselves not just through megapixels or autofocus speeds, but through tactility, aesthetic coherence, and hybrid usability. We see a clear pattern: pro tech in compact mirrorless bodies.

You might like...

Browse the best professional cameras, the best mirrorless cameras, and the best compact cameras.

I have a sign hanging in my home that reads something like this: Weird is a side effect of awesome. But I was standing several hundred miles away from that sign amid the latest imaging tech at the B&H Bild expo in New York City when I realized just how much the quote from Rebekah Crane applies to the photography world. Because if I had to pick just one word to represent all of the biggest trends in cameras right now, it would be something synonymous with weird.

From oddly-shaped gimbal cameras to digital shooters intentionally throttled for a more film-like feel, the expo floor was filled with unusual cameras alongside the latest tech innovations. As I wandered the show floor getting to touch and try the latest cameras, I realized the innovative and weird often go hand-in-hand.

While the show was also filled with beastly, advanced cameras with innovative tech like the Sony a9 III global shutter, the high resolution hybrid Panasonic S1R II and the luxurious Leica SL3, these are the weirdly wonderful cameras that I spotted during the 2025 B&H Bild Expo – and the trends that they’re emerging from.

Cameras for digital detoxing

Putting down a high-end mirrorless camera for a compact camera feels a bit like unplugging. But some cameras take this further than others, falling just shy of actually going back to film. The Fujifilm X Half feels like a camera meant for digital detoxing. With its half-frame sensor and lack of features like RAW and burst mode, there are more capable cameras. But the X Half isn’t about the latest tech but rather finding the retro feel without losing the convenience of digital.

I’ve been devouring any information I could get on the X Half since its launch, but when I finally had it in front of me, the first thing I realized was that it’s quite a bit smaller than I expected. The X Half carries some of the style of Fujifilm’s retro mirrorless cameras, but it’s so small, it's nearly whimsical. What really caught my attention, however, is the secondary screen for swiping through film modes and the film-like dials and special effects.

Minimalist, luxury cameras

One camera that arguably didn’t look like any other camera at Bild is the Sigma Bf. Boxy and simplistic, the Bf is the minimalist luxury camera. The silver body and simple controls are eye-catching.

A comfortable grip sits too far up my must-have list for me to consider a camera like the Sigma Bf. But, after holding it in my hands, I can see the draw of working with a camera that not only looks striking but keeps the controls simple. Perhaps my favorite part, however, is the available silver lenses to match.

Gimbal-clad cameras

Perhaps the most oddly shaped, trendy camera right now is the DJI Osmo Pocket 3. The Pocket 3 isn’t the typical rectangular shape with a grip and perhaps a viewfinder bump. No, the Pocket 3 is really a gimbal with an action camera built into the top and a screen built into the handle.

While the Pocket 3 may look strange, what it does is mix the simplicity of an action camera with stabilization and tracking. But perhaps the more important distinction between the Pocket 3 and most action cameras is that the Pocket 3 has autofocus and a larger one-inch sensor, which opens up more potential for background blur compared to action cameras that are made to generally keep nearly everything in focus.

Compact cameras – and tiny mirrorless kits

Compact cameras aren’t just a 2025 trend – the pocketable camera format has been making a resurgence for a while now. Compact cameras feel more like unplugging than using a smartphone camera, and many offer larger sensors and better lenses to boot. The trendiest compact cameras were all present on the Bild expo floor – the Fujifilm X100VI, the Ricoh GR III, the Leica D-LUX 8, and the Canon PowerShot V1, to name a few.

But alongside the trendy compact cameras, a compact size seems to be trending among mirrorless cameras, too. The newly announced Fujifilm X-E5 that I tested felt both high-end and compact, and I immediately fell in love with the film simulation dial. The OM System OM-5 Mark II feels impressively small and durable for a more affordable mirrorless camera. And why can’t more cameras have a variety of colorways like the compact Panasonic Lumix S9?

New cameras that look old

The retro look has made a comeback right alongside compact cameras – and there was certainly no shortage of vintage-inspired cameras. I shot the Nikon Zf at the Nikon booth, alongside its smaller but less luxurious-feeling Nikon Zfc. I felt nostalgic, gripping the OM System OM-3. And the new Fujifilm X-E5 and X Half fall under the retro look too.

But Bild also had its fair share of actually old retro cameras, from the historic cameras in display cases to the film cameras slung around the necks of guests and even renowned photographers like Louis Mendes and Mark Mann.

You may also like

Many B&H Bild deals are still going on! Or, browse the best mirrorless cameras or the best compact cameras.

Bild Expo 2025 is now open for business! Taking place today and tomorrow at the Javits Center in New York, it is "NYC’s largest gathering of photographers, content creators, and filmmakers – two electrifying days of inspiration and education."

Labeling this as a "New York show" does it a huge disservice, as Bild has rapidly established itself as the premier photography and videography exhibition in the United States.

Presented by New York super retailer B&H Photo Video, Bild Expo 2025 is host to hundreds of exhibitors, speakers, presentations, photo walks, giveaways and exclusive show deals. Here's what you need to know about the show…

What is Bild?

Debuting in 2023, Bild Expo has filled the void left by the PhotoPlus show to become the definitive destination for photographers, videographers, content creators and filmmakers.

This year the event welcomes over 250 of the the biggest brands in imaging, including Canon, Sony, Nikon, Fujifilm, OM System, Hasselblad, Leica, Panasonic and Sigma.

In addition, over 100 speakers are hosting talks, presentations, demonstrations and photo walks. Among the headliners are names like Peter Hurley, Peter McKinnon, Cristina Mittermeier, Scott Kelby, Pressley Hosbach and Drex Lee.

There are also portfolio reviews, giveaways, gear and technique demonstrations, as well as show specials.

You can register for the event free at the Bild Expo website, and shuttles will run between the Javits Center (429 11th Ave, New York, NY 10001) and the B&H SuperStore (420 9th Avenue, New York, NY 10001).

Exclusive deals

B&H is running some exclusive two-day mega deals over the duration of the show – and you can even take advantage of these savings online, if you can't get to New York in person.

You can check out the best B&H Bild Expo deals on our dedicated page, but here are some of the hottest handpicked offers to whet your appetite:

Announcements

Underscoring its importance as an event, a number of high-profile camera products and accessories are being launched at Bild Expo.

First up is a brand new camera, the OM System OM-5 Mark II. In my review I call it "an exceptional enthusiast camera that's built for adventure – and it's the perfect outdoor companion for those who want to forget the filters and leave the tripod at home, but still get great results."

Then there's a great new APS-C lens, the Sigma 17-40mm f/1.8 DC | A. My colleague Matthew said in his review: "to create this lens with such excellent handling, image quality and all-round performance, in such a compact and lightweight build, and at a knockdown price point is a mighty achievement. It’s a fabulous lens that really does take the place or three or even four primes, and is something rather special."

We've also seen the launch of the Peak Design Pro Tripods. Our US Editor Hillary has already tried them and says the new line "finds that sweet spot between stability and portability. Larger but sturdier than the Peak Design Travel Tripod, the Pro series is a smartly designed set of tripods that let me focus on the shot rather than fiddling with the support system."

Head over to the respective stands – 778 for OM System, 327 for Sigma and 823 for Peak Design – to find out more!

What's on?

In addition to the gear expo featuring the biggest camera, lens and accessory manufacturers in the business, there's a comprehensive program of events taking place at Bild Expo 2025.

Check out the full speaker schedule, and take a look at the experiences and evening events to see everything that's going on at the show.

Here are some of the highlights that I think are definitely worth checking out…

The Hurley Triangle: Beauty Light for Close-up Portraiture
(June 17, 14:00-15:00)
I love Peter Hurley's photography and his personality is almost as formidable! A real master of his craft, any chance to hear him speak is one you can't afford to miss – but as a portrait photographer, the opportunity to see him share his secrets on beauty lighting is something I'm geeking out over.

Kodak Experience
(June 17 & 18, 11:00-16:00)
The Kodak Experience Room is always a highlight of Bild, focusing on using both 8mm and 16mm to tell your stories. From selecting your stock to loading film on Arri cameras to a Super 8 Movie Walk, this is the perfect place to gain filmmaking insights straight from Kodak – along with four-time Oscar nominee, Ed Lachman.

How to Use Lightroom & Photoshop’s AI Features and Still Sleep at Night
(June 17, 16:00-17:00)
Scott Kelby is one of the most magnetic speakers in the industry. After his popular talk at The Photography & Video Show in the UK, Scott is bringing his unique insights on photo editing to Bild – and I'm intrigued to hear his take on how to use AI ethically when it comes to Adobe's ever-evolving editing tools.

Video Camera Shoot-Out
(June 17 & 18, 10:00-17:00)
It's a showdown between Blackmagic, Canon, DJI, Panasonic, Red / Nikon and Sony! Bild will be staging a professionally lit cinematic scene – a boxer and his trainer prepping for a bout – and visitors will be able to see how each brand fares in areas like color science, dynamic range and image quality.

Women in Media: Breaking Barriers
(June 17, 13:00-14:00)
Women are taking center stage in New York to share their stories and successes. This will be a fascinating and far-ranging talk featuring actress and content creator, Shuang Hu; founder and CEO of Outshine Talent, Barbara Jones; head of creators at Verizon, Lina Renzina; and Founder and CEO of The Luupe, Keren Sachs.

For more information and to register for tickets, head over to the Bild Expo 2025 website.

You might also like…

You can expect to see the best mirrorless cameras, the best cinema cameras, the best compact cameras and more at Bild Expo.