Apple fans were taken aback when the monolith was knocked out of the "big three" camera phone manufacturers by Oppo – the Chinese manufacturer that now holds an 11% market share of the smartphone industry.
Oppo experienced 13% growth over the past year (coinciding with the 15% decline in Apple's iPhone saleds), and analysts expect the company's position to become even stronger over the coming year – particularly in Europe.
The manufacturer strategically partnered with European carriers during the rollout of the new 5G infrastructure, lining up its dominos for the future despite not having a significant market share in many European markets.
Oppo Find X2
Expected to arrive imminently, the Oppo Find X2 seems set to debut the company's brand new 'waterfall screen', which features extreme 88-degree curved edges that are free of bezels as well as buttons.
Notably, the phone doesn't have a notch or punch-hole for a rear-facing selfie camera. This is true to the design of the original Oppo Find X, which features a 'stealth 3D camera' – a full-width array (rather than a smaller pop-up camera) that slides up from the rear of the device's housing.
However, it has been suggested that the Oppo Find X2 could be used to simultaneously introduce the manufacturer's eagerly awaited under-display camera…
Oppo under-display camera
"For those seeking the perfect, notchless smartphone screen experience – prepare to be amazed," said Oppo VP Brian Shen. "You are taking a very first look at our under-display selfie camera technology."
The boastful exec was showing off the Oppo under-display camera tech, which (if it's like Xiaomi's similar tech, announced to rival Oppo's) features a photosensitive dual-display screen that enables a camera to be recessed beneath the phone screen – without the need for any punch holes or notches.
"At this stage, it's difficult for under-display cameras to match the same results as normal cameras, there's bound to be some loss in optical quality," Shen said in a follow-up. "But, no new technology jumps to perfection right away"…