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                            <title><![CDATA[ Latest from Digital Camera World in Nikon ]]></title>
                <link>https://www.digitalcameraworld.com/tag/nikon</link>
        <description><![CDATA[ All the latest nikon content from the Digital Camera World team ]]></description>
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                                                            <title><![CDATA[ New data suggests Nikon trails behind Canon and Sony in Japan – are entry-level mirrorless cameras the key to success? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The BCN Awards, sourced using data from major Japanese electronic retailers, has published its 2026 results and Nikon features in three categories: Mirrorless, DSLR, and binoculars, coming third, second and third in each category, respectively. </p><p>Nikon Rumors <a href="https://nikonrumors.com/2026/01/19/2026-bcn-awards-announced.aspx/" target="_blank" rel="nofollow">has posted</a> BCN’s findings along with a short analysis of the brand’s fortunes. The rumor outlet praised Nikon’s presence within a very competitive market, while stating: “to climb higher, focusing on entry-level mirrorless or hybrid video capabilities could help.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3746px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/v2/t:300,l:357,cw:3746,ch:2107,q:80/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="" width="4654" height="2618" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon has made a huge play into the world of video with its acquisition of RED and the release of the Nikon ZR </span></figcaption></figure><p>I couldn’t agree more! I’ve been saying for years that Nikon’s decision to focus on enthusiast and pro gear will hurt its imaging business in the long term, because brand loyalty is such a <em>huge deal</em> in photography. </p><p>The profit margin on an entry-level camera might not be as good as premium offerings, but it captures consumers at the very beginning of the funnel. Once you’ve bought into a system and got used to it, you’re likely to stick with that system when you eventually upgrade. </p><p>If Nikon isn’t fostering beginner photographers, it’s missing a crucial moment in which to build that connection. And I believe it’s even more important for Nikon to catch consumers early than some other camera manufacturers, because it’s competing directly with Canon and Sony. Let me explain… </p><h2 id="direct-competition">Direct competition</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5417px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MJQC7qdA5Hmv5Pqs4yzK8J" name="tf8GFSXJPw8DmTaVprCr8h169.jpg" alt="Photographer James Artaius using a Canon EOS R5 Mark II in front of a basketball game" src="https://cdn.mos.cms.futurecdn.net/MJQC7qdA5Hmv5Pqs4yzK8J.jpg" mos="" align="middle" fullscreen="" width="5417" height="3047" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Not many photographers will own a Nikon Z8 and a Canon EOS R5 Mark II, for example </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Nikon, Canon and Sony are all going after the same corner of the market. They all build full-frame <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, boast <em>huge</em> collections of mirrorless glass, are jostling for the next big innovation in camera technology and are focusing increasingly more of their resources towards video cameras. </p><p>As such, they’re the go-to choice for professional landscape, portrait, wildlife and sports photographers, as well as run-and-gun video creators. The problem is that their customer bases are extremely loyal – fanatical, if you will. </p><p>Of course there are always exceptions to the rule, but most people who want to buy a serious mirrorless camera will choose one of the above manufacturers, not two, not three, <em>just one</em>. After all, they all pretty much do the same thing. </p><p>If you have a <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a> and buy a <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-70mm-f-2-8-s-ii-review-ordinary-in-terms-of-standard-zoom-range-extraordinary-when-it-comes-to-everything-else">Nikon Z 24-70mm f/2.8 S II</a> for $2,797 / £2,599 / AU$4,599, what’s the point of also investing in a <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II </a>and then having to buy a <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-24-70mm-f28l-is-usm-review">Canon RF 24-70mm f/2.8L IS USM</a>? </p><p>But other manufacturers such as Fujifilm, Leica and OM System don’t have to play by the same rules. You could very much own a Z8 and fancy picking up a <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a>, a <a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">Leica D-Lux 8</a> or the just-announced <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-pen-review">OM System PEN</a> as an everyday carry. </p><p>Maybe the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf </a>and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> fill the role of something slightly different, but the majority of Nikon’s catalog is standard enthusiast- to pro-grade fare. </p><h2 id="entry-level-gold">Entry-level gold</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2584px;"><p class="vanilla-image-block" style="padding-top:63.31%;"><img id="BEa46MD9aFcttRFSLWTPDS" name="Screenshot 2026-02-20 at 13.46.02" alt="Mike Harris holding Nikon Zfc Black on New York streets" src="https://cdn.mos.cms.futurecdn.net/BEa46MD9aFcttRFSLWTPDS.png" mos="" align="middle" fullscreen="" width="2584" height="1636" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Zfc is great value, but it's not a true entry-level camera </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Mike Harris )</span></figcaption></figure><p>As a huge Nikon fan, every single Black Friday it pains me to see the utterly fantastic <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">Canon EOS R100</a> become even more ridiculously good value, only to wonder why Nikon doesn’t have a camera like that. And while the <a href="https://www.digitalcameraworld.com/reviews/nikon-z30-review">Nikon Z30</a> and Zfc get close, they’re not truly affordable <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner cameras</a> in the same vein as the EOS R100 or <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>.</p><p>Extenuating circumstances such as component shortages, the memory crisis, <a href="https://www.digitalcameraworld.com/cameras/how-could-trump-tariffs-affect-camera-prices">Trump tariffs</a> and general economic instability mean it’s a difficult market out there for every camera manufacturer. And while Nikon isn’t in trouble, its <a href="https://www.digitalcameraworld.com/cameras/nikon-publishes-huge-losses-but-camera-sales-are-solid-this-is-why-dire-financial-results-shouldnt-cause-alarm">financial results </a>haven’t been where they ought to be of late. </p><p>Don’t get me wrong, Nikon is a huge company and its imaging division isn’t the only area it’s focused on. But to ensure a steady stream of Nikon photographers from now until well into the future, please, Nikon, don’t neglect entry-level photographers any longer. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the<a href="https://www.digitalcameraworld.com/news"> latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/new-data-suggests-nikon-trails-behind-canon-and-sony-in-japan-are-entry-level-mirrorless-cameras-the-key-to-success</link>
                                                                            <description>
                            <![CDATA[ Nikon hasn’t had a true entry-level camera since it discontinued the Nikon D3500 in 2022. Could this be hurting its imaging business in the long run? ]]>
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                                                                        <pubDate>Thu, 10 Sep 2026 13:40:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon D3500 being held by person against background of green foliage ]]></media:description>                                                            <media:text><![CDATA[Nikon D3500 being held by person against background of green foliage ]]></media:text>
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                                <p>The BCN Awards, sourced using data from major Japanese electronic retailers, has published its 2026 results and Nikon features in three categories: Mirrorless, DSLR, and binoculars, coming third, second and third in each category, respectively. </p><p>Nikon Rumors <a href="https://nikonrumors.com/2026/01/19/2026-bcn-awards-announced.aspx/" target="_blank" rel="nofollow">has posted</a> BCN’s findings along with a short analysis of the brand’s fortunes. The rumor outlet praised Nikon’s presence within a very competitive market, while stating: “to climb higher, focusing on entry-level mirrorless or hybrid video capabilities could help.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3746px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/v2/t:300,l:357,cw:3746,ch:2107,q:80/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="" width="4654" height="2618" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon has made a huge play into the world of video with its acquisition of RED and the release of the Nikon ZR </span></figcaption></figure><p>I couldn’t agree more! I’ve been saying for years that Nikon’s decision to focus on enthusiast and pro gear will hurt its imaging business in the long term, because brand loyalty is such a <em>huge deal</em> in photography. </p><p>The profit margin on an entry-level camera might not be as good as premium offerings, but it captures consumers at the very beginning of the funnel. Once you’ve bought into a system and got used to it, you’re likely to stick with that system when you eventually upgrade. </p><p>If Nikon isn’t fostering beginner photographers, it’s missing a crucial moment in which to build that connection. And I believe it’s even more important for Nikon to catch consumers early than some other camera manufacturers, because it’s competing directly with Canon and Sony. Let me explain… </p><h2 id="direct-competition">Direct competition</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5417px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MJQC7qdA5Hmv5Pqs4yzK8J" name="tf8GFSXJPw8DmTaVprCr8h169.jpg" alt="Photographer James Artaius using a Canon EOS R5 Mark II in front of a basketball game" src="https://cdn.mos.cms.futurecdn.net/MJQC7qdA5Hmv5Pqs4yzK8J.jpg" mos="" align="middle" fullscreen="" width="5417" height="3047" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Not many photographers will own a Nikon Z8 and a Canon EOS R5 Mark II, for example </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Nikon, Canon and Sony are all going after the same corner of the market. They all build full-frame <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, boast <em>huge</em> collections of mirrorless glass, are jostling for the next big innovation in camera technology and are focusing increasingly more of their resources towards video cameras. </p><p>As such, they’re the go-to choice for professional landscape, portrait, wildlife and sports photographers, as well as run-and-gun video creators. The problem is that their customer bases are extremely loyal – fanatical, if you will. </p><p>Of course there are always exceptions to the rule, but most people who want to buy a serious mirrorless camera will choose one of the above manufacturers, not two, not three, <em>just one</em>. After all, they all pretty much do the same thing. </p><p>If you have a <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a> and buy a <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-70mm-f-2-8-s-ii-review-ordinary-in-terms-of-standard-zoom-range-extraordinary-when-it-comes-to-everything-else">Nikon Z 24-70mm f/2.8 S II</a> for $2,797 / £2,599 / AU$4,599, what’s the point of also investing in a <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II </a>and then having to buy a <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-24-70mm-f28l-is-usm-review">Canon RF 24-70mm f/2.8L IS USM</a>? </p><p>But other manufacturers such as Fujifilm, Leica and OM System don’t have to play by the same rules. You could very much own a Z8 and fancy picking up a <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a>, a <a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">Leica D-Lux 8</a> or the just-announced <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-pen-review">OM System PEN</a> as an everyday carry. </p><p>Maybe the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf </a>and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> fill the role of something slightly different, but the majority of Nikon’s catalog is standard enthusiast- to pro-grade fare. </p><h2 id="entry-level-gold">Entry-level gold</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2584px;"><p class="vanilla-image-block" style="padding-top:63.31%;"><img id="BEa46MD9aFcttRFSLWTPDS" name="Screenshot 2026-02-20 at 13.46.02" alt="Mike Harris holding Nikon Zfc Black on New York streets" src="https://cdn.mos.cms.futurecdn.net/BEa46MD9aFcttRFSLWTPDS.png" mos="" align="middle" fullscreen="" width="2584" height="1636" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Zfc is great value, but it's not a true entry-level camera </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Mike Harris )</span></figcaption></figure><p>As a huge Nikon fan, every single Black Friday it pains me to see the utterly fantastic <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">Canon EOS R100</a> become even more ridiculously good value, only to wonder why Nikon doesn’t have a camera like that. And while the <a href="https://www.digitalcameraworld.com/reviews/nikon-z30-review">Nikon Z30</a> and Zfc get close, they’re not truly affordable <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner cameras</a> in the same vein as the EOS R100 or <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>.</p><p>Extenuating circumstances such as component shortages, the memory crisis, <a href="https://www.digitalcameraworld.com/cameras/how-could-trump-tariffs-affect-camera-prices">Trump tariffs</a> and general economic instability mean it’s a difficult market out there for every camera manufacturer. And while Nikon isn’t in trouble, its <a href="https://www.digitalcameraworld.com/cameras/nikon-publishes-huge-losses-but-camera-sales-are-solid-this-is-why-dire-financial-results-shouldnt-cause-alarm">financial results </a>haven’t been where they ought to be of late. </p><p>Don’t get me wrong, Nikon is a huge company and its imaging division isn’t the only area it’s focused on. But to ensure a steady stream of Nikon photographers from now until well into the future, please, Nikon, don’t neglect entry-level photographers any longer. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the<a href="https://www.digitalcameraworld.com/news"> latest camera news</a>.</p>
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                                                            <title><![CDATA[ Nikon ZR to get open-gate recording in mega camera firmware update in 2027 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Open gate is the video buzzword nowadays, and despite the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> boasting supreme image quality, internal 32-bit float audio, and a huge four-inch rear screen, I couldn’t help but be disappointed about the lack of open-gate recording. Well, not anymore! Kind of… </p><p>You see, Nikon’s big announcement yesterday was the development of a range of <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-announces-development-of-nine-z-mount-cinema-lenses-finally-a-big-nikon-launch-in-2026">nine Z Cinema lenses</a>, but it’s a firmware development announcement that’s really got me champing at the bit. Nikon has said that it’s developing firmware 2.00 for the Nikon ZR, and beyond that it’s developing several requested features, including <a href="https://www.digitalcameraworld.com/features/wtf-is-open-gate-and-do-you-really-need-it-on-your-camera">open-gate recording</a> and a de-squeeze display for anamorphic lenses. Nikon is aiming to roll these out at some point next year. </p><p>This is huge news for both existing and prospective Nikon ZR owners. Due to the ZR’s fanless design, I had assumed a lack of open gate was the compromise since it produces more heat, but clearly Nikon has found a workaround.</p><h2 id="nikon-zr-firmware-2-00">Nikon ZR: Firmware 2.00</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4948px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="BjWeYTaufWa4zcA2f9JqER" name="Nikon ZR 1" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/BjWeYTaufWa4zcA2f9JqER.jpg" mos="" align="middle" fullscreen="1" width="4948" height="2783" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BjWeYTaufWa4zcA2f9JqER.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>What’s destined to arrive before then is firmware 2.00. This is currently scheduled for release <em>before</em> the end of the year and, according to Nikon, is set to feature… </p><ul><li>Support for Log3G10 and REDWideGamutRGB in H.265 video file type for a greater ability to stand up to color grading while keeping file sizes minimal</li><li>A new [High ISO NR] option available with H.265 Log recording that enables imaging tailored to filming intent and the tone of the work</li><li>Support for the focus peaking display with recording at an R3D NE1 video file type setting for more precise focus confirmation</li></ul><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-to-get-open-gate-recording-in-mega-camera-firmware-update-in-2027</link>
                                                                            <description>
                            <![CDATA[ Nikon’s first cinema camera is a mirrorless marvel, but a lack of open-gate recording has always been a downside. Well, maybe not for much longer… ]]>
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                                                                        <pubDate>Wed, 09 Sep 2026 09:14:28 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2026 21:02:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Cinema Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Video Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Mike Harris holding a Nikon ZR with 40mm lens in an office building]]></media:description>                                                            <media:text><![CDATA[Mike Harris holding a Nikon ZR with 40mm lens in an office building]]></media:text>
                                <media:title type="plain"><![CDATA[Mike Harris holding a Nikon ZR with 40mm lens in an office building]]></media:title>
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                                <p>Open gate is the video buzzword nowadays, and despite the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> boasting supreme image quality, internal 32-bit float audio, and a huge four-inch rear screen, I couldn’t help but be disappointed about the lack of open-gate recording. Well, not anymore! Kind of… </p><p>You see, Nikon’s big announcement yesterday was the development of a range of <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-announces-development-of-nine-z-mount-cinema-lenses-finally-a-big-nikon-launch-in-2026">nine Z Cinema lenses</a>, but it’s a firmware development announcement that’s really got me champing at the bit. Nikon has said that it’s developing firmware 2.00 for the Nikon ZR, and beyond that it’s developing several requested features, including <a href="https://www.digitalcameraworld.com/features/wtf-is-open-gate-and-do-you-really-need-it-on-your-camera">open-gate recording</a> and a de-squeeze display for anamorphic lenses. Nikon is aiming to roll these out at some point next year. </p><p>This is huge news for both existing and prospective Nikon ZR owners. Due to the ZR’s fanless design, I had assumed a lack of open gate was the compromise since it produces more heat, but clearly Nikon has found a workaround.</p><h2 id="nikon-zr-firmware-2-00">Nikon ZR: Firmware 2.00</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4948px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="BjWeYTaufWa4zcA2f9JqER" name="Nikon ZR 1" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/BjWeYTaufWa4zcA2f9JqER.jpg" mos="" align="middle" fullscreen="1" width="4948" height="2783" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BjWeYTaufWa4zcA2f9JqER.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>What’s destined to arrive before then is firmware 2.00. This is currently scheduled for release <em>before</em> the end of the year and, according to Nikon, is set to feature… </p><ul><li>Support for Log3G10 and REDWideGamutRGB in H.265 video file type for a greater ability to stand up to color grading while keeping file sizes minimal</li><li>A new [High ISO NR] option available with H.265 Log recording that enables imaging tailored to filming intent and the tone of the work</li><li>Support for the focus peaking display with recording at an R3D NE1 video file type setting for more precise focus confirmation</li></ul><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p>
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                                                            <title><![CDATA[ People still want full-frame DSLR cameras despite mirrorless dominance. Here’s what’s still on the shelves ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s like I always say: “You can’t put a good full-frame DSLR down!” Despite <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> dominating the interchangeable-lens market, people are still buying up full-frame DSLR cameras. And while many have disappeared from the shelves of official retailers completely, a select few stalwarts are still available to buy new.</p><p>And it’s not hard to see why. The <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a> are reliable and of high quality, and in the case of Canon and Nikon especially, they open you up to a veritable smorgasbord of used lenses that you can pick up for some very low prices indeed. If you’re a photographer on a budget looking for a decent lens platform, a full-frame DSLR may still be the way to go. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7tK9AkR5deMcE6WTmLj9rb" name="rgKWoTpAXouW6BzDwJyWE8.jpg" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb.jpg" mos="" align="middle" fullscreen="1" width="970" height="546" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D850 is a living DSLR legend </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>It’s true that a lot of DSLR tech now lags behind mirrorless offerings, such as burst speeds, autofocus and video, but provided you’re happy with the resolution, image quality has remained largely unchanged, and plenty of full-frame DSLRs boast premium pro-grade features such as extensive weather sealing and optional battery grips.</p><p>Personally, if you’re working on a budget and want to pick up a full-frame DSLR, my recommendation would be to visit a reputable used retailer such as <a href="https://www.keh.com/?srsltid=AfmBOopnwAqk-4j1bL0180Dem9Wo53oSrOFY9B2hsx_T6j6q9Cu79q2t" target="_blank" rel="sponsored">KEH</a> (US), <a href="https://www.mpb.com/en-uk?utm_source=google&utm_medium=cpc&utm_campaign=UK%7CGoogle%7CBrand%7CSearch%7CShadow%7CMPB&gclsrc=aw.ds&gad_source=1&gad_campaignid=21556437306&gbraid=0AAAAAD-5icZO0_5B0B5QOfqnbzN3g7Tnw&gclid=Cj0KCQjw5P7UBhDaARIsAOSlS1NtnQyskdk0Q_HXcr0wEQEeHS70dvMbW02irdioWWgynM2521V6RrUaAmM9EALw_wcB" target="_blank" rel="sponsored">MPB</a> (US/UK) or <a href="https://www.lcegroup.co.uk/" target="_blank" rel="sponsored">LCE</a> (UK). That’s because even very good condition used DSLRs tend to be a lot cheaper than new retail prices.</p><h2 id="what-full-frame-dslrs-can-you-buy-new">What full-frame DSLRs can you buy new?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VxQyhsjJteesrCv4nbnjGJ" name="d934-068.JPG" alt="Product shot of Nikon D780" src="https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The D780 was one of the last DSLRs Nikon ever made (the very last being the Nikon D6) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p><strong>DSLR model</strong></p></td><td  ><p><strong>B&H Photo</strong></p></td><td  ><p><strong>Wex Photo Video</strong></p></td></tr><tr><td class="firstcol " ><p>Nikon D750</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1082599-GREY/nikon_d750_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Nikon D780</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D850</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D6</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1515330-REG/nikon_d6_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d6-digital-slr-camera-body-1732191/" target="_blank" rel="sponsored">Special order</a></p></td></tr><tr><td class="firstcol " ><p>Pentax K-1 Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1391311-REG/pentax_15994_k_1_mark_ii_dslr.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/pentax-k-1-mark-ii-digital-slr-camera-body-1654220/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Canon EOS 5D Mark IV</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1274705-REG/canon_eos_5d_mark_iv.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1220852-REG/canon_eos_1d_x_mark_ii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark III</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1618943-REG/canon_3829c002_eos_1d_x_mark_iii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/canon-eos-1d-x-mark-iii-digital-slr-camera-body-1727870/" target="_blank" rel="sponsored">Special order</a></p></td></tr></tbody></table></div><p>I decided to look at US retailer <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">B&H Photo</a> and UK retailer <a href="https://www.wexphotovideo.com/" target="_blank" rel="sponsored">Wex Photo Video</a> to find out what full-frame DSLRs are still available to buy new, and I was surprised by the choice. </p><p>Even though some of the models, such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">Canon EOS 5D Mark IV</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, have been officially discontinued, stock is still lingering on shelves in some cases. My own personal favorite DSLR of all time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>, a camera I used to own and in my mind – and in the mind of many others – one of the greatest cameras ever made. </p><p>Ultimately, we really are in the twilight years of the DSLR. As it stands, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/a-new-dslr-is-on-the-way-production-is-in-progress-on-pentaxs-new-camera">Pentax remains the last bastion of modern DSLR development</a>, with both Canon and Nikon having quietly shelved DSLR development in favor of a mirrorless future. Still, if you’re a stills photographer first and foremost and don’t need all of the cutting-edge tech, you could do a lot worse than a full-frame DSLR and a good set of compatible lenses.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D750,Nikon D780,Nikon D850,Nikon D6,Pentax K-1 II,Canon EOS 5D Mark IV,Canon EOS-1D X Mark II,Canon EOS-1D X Mark III" data-widget-title="Full-frame DSLR deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more camera buying guides? Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-pentax-camera">best Pentax cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/people-still-want-full-frame-dslr-cameras-despite-mirrorless-dominance-heres-whats-still-on-the-shelves</link>
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                            <![CDATA[ Full-frame DSLR is trending; here’s why some people are still interested in the aging camera tech and what you can still buy from retailers ]]>
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                                                                        <pubDate>Tue, 08 Sep 2026 18:22:16 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2026 07:23:14 +0000</updated>
                                                                                                                                            <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[The Canon EOS-1D X Mark III, the most advanced DSLR of all time]]></media:description>                                                            <media:text><![CDATA[Canon EOS-1D X Mark III]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS-1D X Mark III]]></media:title>
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                                <p>It’s like I always say: “You can’t put a good full-frame DSLR down!” Despite <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> dominating the interchangeable-lens market, people are still buying up full-frame DSLR cameras. And while many have disappeared from the shelves of official retailers completely, a select few stalwarts are still available to buy new.</p><p>And it’s not hard to see why. The <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a> are reliable and of high quality, and in the case of Canon and Nikon especially, they open you up to a veritable smorgasbord of used lenses that you can pick up for some very low prices indeed. If you’re a photographer on a budget looking for a decent lens platform, a full-frame DSLR may still be the way to go. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7tK9AkR5deMcE6WTmLj9rb" name="rgKWoTpAXouW6BzDwJyWE8.jpg" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb.jpg" mos="" align="middle" fullscreen="1" width="970" height="546" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D850 is a living DSLR legend </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>It’s true that a lot of DSLR tech now lags behind mirrorless offerings, such as burst speeds, autofocus and video, but provided you’re happy with the resolution, image quality has remained largely unchanged, and plenty of full-frame DSLRs boast premium pro-grade features such as extensive weather sealing and optional battery grips.</p><p>Personally, if you’re working on a budget and want to pick up a full-frame DSLR, my recommendation would be to visit a reputable used retailer such as <a href="https://www.keh.com/?srsltid=AfmBOopnwAqk-4j1bL0180Dem9Wo53oSrOFY9B2hsx_T6j6q9Cu79q2t" target="_blank" rel="sponsored">KEH</a> (US), <a href="https://www.mpb.com/en-uk?utm_source=google&utm_medium=cpc&utm_campaign=UK%7CGoogle%7CBrand%7CSearch%7CShadow%7CMPB&gclsrc=aw.ds&gad_source=1&gad_campaignid=21556437306&gbraid=0AAAAAD-5icZO0_5B0B5QOfqnbzN3g7Tnw&gclid=Cj0KCQjw5P7UBhDaARIsAOSlS1NtnQyskdk0Q_HXcr0wEQEeHS70dvMbW02irdioWWgynM2521V6RrUaAmM9EALw_wcB" target="_blank" rel="sponsored">MPB</a> (US/UK) or <a href="https://www.lcegroup.co.uk/" target="_blank" rel="sponsored">LCE</a> (UK). That’s because even very good condition used DSLRs tend to be a lot cheaper than new retail prices.</p><h2 id="what-full-frame-dslrs-can-you-buy-new">What full-frame DSLRs can you buy new?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VxQyhsjJteesrCv4nbnjGJ" name="d934-068.JPG" alt="Product shot of Nikon D780" src="https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The D780 was one of the last DSLRs Nikon ever made (the very last being the Nikon D6) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p><strong>DSLR model</strong></p></td><td  ><p><strong>B&H Photo</strong></p></td><td  ><p><strong>Wex Photo Video</strong></p></td></tr><tr><td class="firstcol " ><p>Nikon D750</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1082599-GREY/nikon_d750_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Nikon D780</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D850</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D6</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1515330-REG/nikon_d6_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d6-digital-slr-camera-body-1732191/" target="_blank" rel="sponsored">Special order</a></p></td></tr><tr><td class="firstcol " ><p>Pentax K-1 Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1391311-REG/pentax_15994_k_1_mark_ii_dslr.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/pentax-k-1-mark-ii-digital-slr-camera-body-1654220/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Canon EOS 5D Mark IV</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1274705-REG/canon_eos_5d_mark_iv.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1220852-REG/canon_eos_1d_x_mark_ii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark III</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1618943-REG/canon_3829c002_eos_1d_x_mark_iii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/canon-eos-1d-x-mark-iii-digital-slr-camera-body-1727870/" target="_blank" rel="sponsored">Special order</a></p></td></tr></tbody></table></div><p>I decided to look at US retailer <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">B&H Photo</a> and UK retailer <a href="https://www.wexphotovideo.com/" target="_blank" rel="sponsored">Wex Photo Video</a> to find out what full-frame DSLRs are still available to buy new, and I was surprised by the choice. </p><p>Even though some of the models, such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">Canon EOS 5D Mark IV</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, have been officially discontinued, stock is still lingering on shelves in some cases. My own personal favorite DSLR of all time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>, a camera I used to own and in my mind – and in the mind of many others – one of the greatest cameras ever made. </p><p>Ultimately, we really are in the twilight years of the DSLR. As it stands, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/a-new-dslr-is-on-the-way-production-is-in-progress-on-pentaxs-new-camera">Pentax remains the last bastion of modern DSLR development</a>, with both Canon and Nikon having quietly shelved DSLR development in favor of a mirrorless future. Still, if you’re a stills photographer first and foremost and don’t need all of the cutting-edge tech, you could do a lot worse than a full-frame DSLR and a good set of compatible lenses.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D750,Nikon D780,Nikon D850,Nikon D6,Pentax K-1 II,Canon EOS 5D Mark IV,Canon EOS-1D X Mark II,Canon EOS-1D X Mark III" data-widget-title="Full-frame DSLR deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more camera buying guides? Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-pentax-camera">best Pentax cameras</a>.</p>
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                                                            <title><![CDATA[ Top-quality primes are not cheap – but "one of the finest Nikon Z lenses we've ever seen" just got a tempting price cut ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you've been looking for a stunner of a lens, for both general shooting and extreme close-ups, the <a href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored"><strong>Nikon Z MC 105mm f/2.8 VR S is now available for just $896.95 at B&H</strong></a><strong> </strong>– and you get a free filter kit on top.</p><p>With this new low price, you save $250 on its previous price of $1,146.95 – and top-tier primes are not coming cheap, so this deal offers a great discount on what we've called in our review "one of the finest Nikon Z lenses that we've seen." </p><div class="product"><a data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95" href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:422px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="PYtYMra74B5KGr6hFHTKRD" name="nikon_nikkor_z_mc_105mm_1754550415_1781430" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PYtYMra74B5KGr6hFHTKRD.jpg" mos="" align="middle" fullscreen="" width="422" height="422" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored" data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95">Z MC 105mm f/2.8 VR S with Filter Kit: was $1146.95 now $896.95</a></strong><br>Nikon's MC 105mm delivers superb image quality, fast autofocus, and excellent stabilization for both macro and general shooting. It features pro-level handling with a customizable control ring, OLED display, and weather-sealed build. </p><p><strong>Included:</strong> Chiaro Pro 62mm 98-UVAT UV filter<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored" data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95">View Deal</a></p></div><p>Short: The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-105mm-f28-vr-s-review">Nikon Z MC 105mm f/2.8 VR S</a> is a top-tier lens for performance and versatility. It's one of the finest <a href="https://www.digitalcameraworld.com/uk/features/nikon-z-lens-roadmap">Nikon Z lenses</a> that we've seen to date, and that’s really saying something.</p><p>The Z MC 105mm is great for capturing wildlife photography, through portraiture and landscape, to extreme close-ups, where its 1.0x magnification factor reveals near-microscopic levels with clarity and depth. </p><p>And it's not only about sharpness (though it's razor-sharp from center to the edge), it's also about how effortlessly it lets you create. </p><p>With lightning-fast pinpoint autofocus and 4.5-stop optical VR, it partners beautifully with Nikon's Z-series cameras for incredibly stable, high-impact images – handheld or on the go. </p><p>From the customizable control ring to the multifunction OLED display and weather-sealed construction, this lens has it all. And yes, it costs more than the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-50mm-f28-review">Z MC 50mm</a> – about 50% more – but the performance leap is undeniable. </p><p>As mentioned, top-tier primes are not coming cheap, making this deal even more interesting. By investing in the Nikkor Z MC 105mm, you get a pro-grade build and image quality that borders on flawless.</p><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras</strong></a><strong> and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-macro-lenses"><strong>best macro lenses</strong></a><strong>.</strong></p><div data-widget-type="review" data-model-name="Nikon Nikkor Z MC 105mm f/2.8 VR S"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/top-quality-primes-are-not-cheap-but-one-of-the-finest-nikon-z-lenses-weve-ever-seen-just-got-a-tempting-price-cut</link>
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                            <![CDATA[ The Nikon Z MC 105mm f/2.8 VR S is a versatile lens that's perfect for capturing  wildlife, portraits, landscapes, and macro photography ]]>
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                                                                        <pubDate>Tue, 08 Sep 2026 11:10:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z MC 105mm f/2.8 VR S]]></media:description>                                                            <media:text><![CDATA[Nikon Z MC 105mm f/2.8 VR S]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z MC 105mm f/2.8 VR S]]></media:title>
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                                <p>If you've been looking for a stunner of a lens, for both general shooting and extreme close-ups, the <a href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored"><strong>Nikon Z MC 105mm f/2.8 VR S is now available for just $896.95 at B&H</strong></a><strong> </strong>– and you get a free filter kit on top.</p><p>With this new low price, you save $250 on its previous price of $1,146.95 – and top-tier primes are not coming cheap, so this deal offers a great discount on what we've called in our review "one of the finest Nikon Z lenses that we've seen." </p><div class="product"><a data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95" href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:422px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="PYtYMra74B5KGr6hFHTKRD" name="nikon_nikkor_z_mc_105mm_1754550415_1781430" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PYtYMra74B5KGr6hFHTKRD.jpg" mos="" align="middle" fullscreen="" width="422" height="422" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored" data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95">Z MC 105mm f/2.8 VR S with Filter Kit: was $1146.95 now $896.95</a></strong><br>Nikon's MC 105mm delivers superb image quality, fast autofocus, and excellent stabilization for both macro and general shooting. It features pro-level handling with a customizable control ring, OLED display, and weather-sealed build. </p><p><strong>Included:</strong> Chiaro Pro 62mm 98-UVAT UV filter<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1781430-REG/nikon_nikkor_z_mc_105mm.html" target="_blank" rel="sponsored" data-dimension112="a290cca0-ab75-11f1-b236-79a394d8fcee" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension48="Z MC 105mm f/2.8 VR S with Filter Kit" data-dimension25="$896.95">View Deal</a></p></div><p>Short: The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-105mm-f28-vr-s-review">Nikon Z MC 105mm f/2.8 VR S</a> is a top-tier lens for performance and versatility. It's one of the finest <a href="https://www.digitalcameraworld.com/uk/features/nikon-z-lens-roadmap">Nikon Z lenses</a> that we've seen to date, and that’s really saying something.</p><p>The Z MC 105mm is great for capturing wildlife photography, through portraiture and landscape, to extreme close-ups, where its 1.0x magnification factor reveals near-microscopic levels with clarity and depth. </p><p>And it's not only about sharpness (though it's razor-sharp from center to the edge), it's also about how effortlessly it lets you create. </p><p>With lightning-fast pinpoint autofocus and 4.5-stop optical VR, it partners beautifully with Nikon's Z-series cameras for incredibly stable, high-impact images – handheld or on the go. </p><p>From the customizable control ring to the multifunction OLED display and weather-sealed construction, this lens has it all. And yes, it costs more than the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-50mm-f28-review">Z MC 50mm</a> – about 50% more – but the performance leap is undeniable. </p><p>As mentioned, top-tier primes are not coming cheap, making this deal even more interesting. By investing in the Nikkor Z MC 105mm, you get a pro-grade build and image quality that borders on flawless.</p><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras</strong></a><strong> and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-macro-lenses"><strong>best macro lenses</strong></a><strong>.</strong></p><div data-widget-type="review" data-model-name="Nikon Nikkor Z MC 105mm f/2.8 VR S"></div>
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                                                            <title><![CDATA[ Nikon announces development of NINE Z-mount cinema lenses. FINALLY, a big Nikon launch in 2026 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s been a slow year for Nikon. I’ve been champing at the bit for a big release, and while I’ll have to settle for a development announcement, it doesn’t come much bigger than this. Nikon has just announced the development of not one, but <em>nine</em> Z Cinema lenses. The news comes almost a year after the launch of the ‘Big N’s’ first cinema camera, the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>, making this a huge step forward for the legendary Japanese manufacturer’s video ambitions.</p><h2 id="what-we-know-about-nikon-s-cine-lenses">What we know about Nikon’s cine lenses</h2><p>Only one of the nine lenses has been confirmed thus far: the Z Cinema 50mm T1.9 VV. However, Nikon has confirmed that the entire range will feature the same T-stop and “highly precise” autofocusing mechanisms.</p><p>The eagle-eyed will notice the ‘VV’ designation at the end of the lens series’ name. This is because each lens in the series will have an image circle that can accommodate RED’s large-format <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/red-brings-back-nikon-mount-after-17-years-meet-the-z-mount-v-raptor-x-and-komodo-x">V-Raptor [X] VV</a> sensor, measuring 40.96 x 21.60mm. </p><p>This is a clever move. Accommodating both formats opens up the possibility of cross-compatibility between Nikon and RED products. Presumably, this would mean that if you’re shooting with a V-Raptor [X] Z Mount, you’ll be able to pick up a Nikon ZR as a second body and share the same lenses without having to worry about vignetting. </p><h2 id="nikon-zr-is-getting-open-gate">Nikon ZR is getting open gate?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4654px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="1" width="4654" height="2618" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>And that’s not all; the news comes alongside the announcement that Nikon is developing firmware update 2.00 for the Nikon ZR, and is also developing future firmware in a bid to convert the camera to open-gate recording.</p><p>Nikon has only released two lenses this year and no cameras, while also announcing the development of the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Nikon Z 120-300mm f/2.8 TC VR S</a>. And while I’d still love to see a big camera release before the year is out, this latest development announcement is proof that Nikon’s got plenty in the works. Roll on 2027!</p><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like...</span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/nikon-announces-development-of-nine-z-mount-cinema-lenses-finally-a-big-nikon-launch-in-2026</link>
                                                                            <description>
                            <![CDATA[ We knew Nikon was working on a range of cinema lenses, but this development announcement proves it’s very real and hopefully not too far off ]]>
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                                                                        <pubDate>Tue, 08 Sep 2026 10:28:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z Cinema 50mm T1.9 VV product image]]></media:description>                                                            <media:text><![CDATA[Nikon Z Cinema 50mm T1.9 VV product image]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z Cinema 50mm T1.9 VV product image]]></media:title>
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                                <p>It’s been a slow year for Nikon. I’ve been champing at the bit for a big release, and while I’ll have to settle for a development announcement, it doesn’t come much bigger than this. Nikon has just announced the development of not one, but <em>nine</em> Z Cinema lenses. The news comes almost a year after the launch of the ‘Big N’s’ first cinema camera, the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>, making this a huge step forward for the legendary Japanese manufacturer’s video ambitions.</p><h2 id="what-we-know-about-nikon-s-cine-lenses">What we know about Nikon’s cine lenses</h2><p>Only one of the nine lenses has been confirmed thus far: the Z Cinema 50mm T1.9 VV. However, Nikon has confirmed that the entire range will feature the same T-stop and “highly precise” autofocusing mechanisms.</p><p>The eagle-eyed will notice the ‘VV’ designation at the end of the lens series’ name. This is because each lens in the series will have an image circle that can accommodate RED’s large-format <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/red-brings-back-nikon-mount-after-17-years-meet-the-z-mount-v-raptor-x-and-komodo-x">V-Raptor [X] VV</a> sensor, measuring 40.96 x 21.60mm. </p><p>This is a clever move. Accommodating both formats opens up the possibility of cross-compatibility between Nikon and RED products. Presumably, this would mean that if you’re shooting with a V-Raptor [X] Z Mount, you’ll be able to pick up a Nikon ZR as a second body and share the same lenses without having to worry about vignetting. </p><h2 id="nikon-zr-is-getting-open-gate">Nikon ZR is getting open gate?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4654px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="1" width="4654" height="2618" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>And that’s not all; the news comes alongside the announcement that Nikon is developing firmware update 2.00 for the Nikon ZR, and is also developing future firmware in a bid to convert the camera to open-gate recording.</p><p>Nikon has only released two lenses this year and no cameras, while also announcing the development of the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Nikon Z 120-300mm f/2.8 TC VR S</a>. And while I’d still love to see a big camera release before the year is out, this latest development announcement is proof that Nikon’s got plenty in the works. Roll on 2027!</p><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like...</span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p>
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                                                            <title><![CDATA[ Why I’m tempering my expectations for Nikon’s cryptic new product showcase ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Nikon silly season is beginning to heat up. As we head into the final third of 2026, the ‘Big N’ has only released two lenses, plus a development announcement for the <a href="https://www.digitalcameraworld.com/photography/sports-photography/could-the-z-120-300mm-f-2-8-be-a-surprise-addition-to-nikons-world-cup-squad-ill-be-keeping-an-eye-on-the-sidelines">Nikon Z 120-300mm f/2.8 TC VR S</a>. And with a history of releases in September, October and November, the anticipation is high. So, when <a href="https://nikonrumors.com/2026/09/05/exclusive-product-presentation-scheduled-for-september-25-in-the-uk-discover-the-latest-product-highlights-and-insights.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a> posts about an “exclusive product presentation” from Nikon UK on September 25 at Grays of Westminster, it’s hard not to get a little bit excited about potential <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">camera rumors</a>.</p><p>The event, hosted by Nikon and RED creative, Bruno Murari, is even more curious given that no products are mentioned in the event schedule. What will be on show is simply referred to as “product highlights” or “the products,” which Nikon Rumors has described as "a bit strange" and "cryptic," and I have to agree; it does sound a little coy.</p><h2 id="a-string-of-rumors">A string of rumors </h2><p>All of this comes off the back of another Nikon Rumors post that I reported on last week. An <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/internet-sleuth-tips-nikon-for-a-big-september-camera-announcement-report">Internet sleuth noticed gaps</a> in the schedules of various Nikon Ambassadors, with a series of Nikon events to follow later in September, and theorized that this could point towards a possible product release. Complete conjecture, of course. It wasn’t all that long ago that Nikon Rumors reported on “almost everything” being supposedly delayed until next year, so at this point it’s anyone’s guess. </p><h2 id="a-release-could-happen-but-it-s-far-from-certain">A release could happen, but it’s far from certain</h2><p>I keep coming back to the same conclusion: it’s certainly the time of year for a big release, so nothing is beyond the pale. But if the rest of the year is anything to go by, not to mention some less-than-stellar <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">financial results</a> and ongoing market turmoil due to various factors, including <a href="https://www.digitalcameraworld.com/cameras/how-could-trump-tariffs-affect-camera-prices">Trump tariffs</a> and component shortages. Suffice to say, I’m cautiously optimistic about a major Nikon release this year but heavily tempering my expectations.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in all things Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the<a href="https://www.digitalcameraworld.com/news"> latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/why-im-tempering-my-expectations-for-nikons-cryptic-new-product-showcase</link>
                                                                            <description>
                            <![CDATA[ The rumor mill has been eking out any indication that a major Nikon product launch is on the way, but I’d advise optimism with a healthy dose of caution ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 07 Sep 2026 12:33:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:description>                                                            <media:text><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:title>
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                                <p>Nikon silly season is beginning to heat up. As we head into the final third of 2026, the ‘Big N’ has only released two lenses, plus a development announcement for the <a href="https://www.digitalcameraworld.com/photography/sports-photography/could-the-z-120-300mm-f-2-8-be-a-surprise-addition-to-nikons-world-cup-squad-ill-be-keeping-an-eye-on-the-sidelines">Nikon Z 120-300mm f/2.8 TC VR S</a>. And with a history of releases in September, October and November, the anticipation is high. So, when <a href="https://nikonrumors.com/2026/09/05/exclusive-product-presentation-scheduled-for-september-25-in-the-uk-discover-the-latest-product-highlights-and-insights.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a> posts about an “exclusive product presentation” from Nikon UK on September 25 at Grays of Westminster, it’s hard not to get a little bit excited about potential <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">camera rumors</a>.</p><p>The event, hosted by Nikon and RED creative, Bruno Murari, is even more curious given that no products are mentioned in the event schedule. What will be on show is simply referred to as “product highlights” or “the products,” which Nikon Rumors has described as "a bit strange" and "cryptic," and I have to agree; it does sound a little coy.</p><h2 id="a-string-of-rumors">A string of rumors </h2><p>All of this comes off the back of another Nikon Rumors post that I reported on last week. An <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/internet-sleuth-tips-nikon-for-a-big-september-camera-announcement-report">Internet sleuth noticed gaps</a> in the schedules of various Nikon Ambassadors, with a series of Nikon events to follow later in September, and theorized that this could point towards a possible product release. Complete conjecture, of course. It wasn’t all that long ago that Nikon Rumors reported on “almost everything” being supposedly delayed until next year, so at this point it’s anyone’s guess. </p><h2 id="a-release-could-happen-but-it-s-far-from-certain">A release could happen, but it’s far from certain</h2><p>I keep coming back to the same conclusion: it’s certainly the time of year for a big release, so nothing is beyond the pale. But if the rest of the year is anything to go by, not to mention some less-than-stellar <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">financial results</a> and ongoing market turmoil due to various factors, including <a href="https://www.digitalcameraworld.com/cameras/how-could-trump-tariffs-affect-camera-prices">Trump tariffs</a> and component shortages. Suffice to say, I’m cautiously optimistic about a major Nikon release this year but heavily tempering my expectations.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in all things Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the<a href="https://www.digitalcameraworld.com/news"> latest camera news</a>.</p>
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                                                            <title><![CDATA[ When is Nikon going to announce a retro-styled fixed lens compact camera that will act as a Fuji X100VI killer? I believe it’s missing a BIG trick ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When I first started writing about photography in any professional capacity, Nikon was widely seen in the camera business as one of the unassailable ‘big two’ brands, alongside Canon. But in recent years it’s slipped behind not only Canon, but also Sony and, most recently, Fujifilm, in terms of market share.</p><p>The above is no surprise as it’s neither released, or, at the time of writing, even announced, anything new for 2026. </p><p>The most recent significant Nikon cameras to appear were the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5II</a>, an entry-level full-frame mirrorless announced way back in spring 2025, plus the video-first <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">ZR</a>, a collaboration born out of its acquisition of the brand RED, announced last September. So, there’s been nothing new for a full year, at best.</p><p>That’s left the rumour mill wide open and commentators scrambling to share ideas of what Nikon could, or should, release next. Might there, for example, be a photography first version of the ZR on the way, or something with its form factor?</p><p>Or might, given the demand for fixed-lens compact cameras which we’re constantly told are outpacing all other categories in terms of sales and shipments, Nikon resurrect the idea of a Nikon DL series with a 1-inch sensor, mooted a decade ago but which, unusually for the brand, never made it to market? Back then the demand for compacts was seemingly shrinking. But, however, the opposite is now true.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4801px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="5SwG8f4PSYbFoAkcU2AMaQ" name="edit_P5180331a" alt="Close-up of the Nikon logo on a silver Nikon Zfc camera" src="https://cdn.mos.cms.futurecdn.net/5SwG8f4PSYbFoAkcU2AMaQ.jpg" mos="" align="middle" fullscreen="1" width="4801" height="2700" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5SwG8f4PSYbFoAkcU2AMaQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Something that outwardly resembles the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Zfc</a>, or at least scoops up some of its DNA, would surely go further towards helping seal the deal for any photographers seeking a retro-styled compact that’s portable, practical, takes great pictures, but moreover, looks to die for. Or could we see a mini-Nikon Z9?</p><p>Given the success of high quality, fixed lens compacts including Fujifilm’s much-in-demand <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a>, it feels like a no brainer for Nikon to release something that might come close to competing, satiating Nikon fans seeking a high-quality, street-photography-enabling compact. Moreover, it feels slightly criminal that it hasn’t already released a ‘Fuji X100VI killer’.</p><p>Potentially more concrete, but for my money less exciting ‘new’ <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a>, including potential Z9II and Z7III upgrades, have a greater chance of becoming true before we see anything resembling the above from Nikon. But we can dream.</p><p>For my money, away from higher-end, more prestigious models, Nikon is already missing a trick by not reimagining or even re-introducing snapshot cameras from its pocket-sized CoolPix range. Like Panasonic and Canon have done, Nikon could conceivably re-hash formerly discontinued examples in a flashy titanium colored shell, or, failing that, blush pink, and have a new TikTok-watching Gen Z photographer audience immediately on board.</p><p>Let’s hope we see a late 2026 release from what continues to be one of the biggest names in the photography business, to save us all guessing. Come on Nikon, what are you waiting for?</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/when-is-nikon-going-to-announce-a-retro-styled-fixed-lens-compact-camera-that-will-act-as-a-fuji-x100vi-killer-i-believe-its-missing-a-big-trick</link>
                                                                            <description>
                            <![CDATA[ It’s been a very quiet year for Nikon camera announcements – in fact there have been none, so far. But could it be holding something earth shattering up its sleeve? Here’s what I think it should do next… ]]>
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                                                                        <pubDate>Fri, 04 Sep 2026 13:09:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gavin Stoker ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cEpxm5TCwZVj9XaYBGaerE.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon / Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Front view of a black Nikon DL series camera with a Nikkor 6.7-18.5mm f/1.8-2.8 lens and a yellow question mark graphic]]></media:description>                                                            <media:text><![CDATA[Front view of a black Nikon DL series camera with a Nikkor 6.7-18.5mm f/1.8-2.8 lens and a yellow question mark graphic]]></media:text>
                                <media:title type="plain"><![CDATA[Front view of a black Nikon DL series camera with a Nikkor 6.7-18.5mm f/1.8-2.8 lens and a yellow question mark graphic]]></media:title>
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                                <p>When I first started writing about photography in any professional capacity, Nikon was widely seen in the camera business as one of the unassailable ‘big two’ brands, alongside Canon. But in recent years it’s slipped behind not only Canon, but also Sony and, most recently, Fujifilm, in terms of market share.</p><p>The above is no surprise as it’s neither released, or, at the time of writing, even announced, anything new for 2026. </p><p>The most recent significant Nikon cameras to appear were the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5II</a>, an entry-level full-frame mirrorless announced way back in spring 2025, plus the video-first <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">ZR</a>, a collaboration born out of its acquisition of the brand RED, announced last September. So, there’s been nothing new for a full year, at best.</p><p>That’s left the rumour mill wide open and commentators scrambling to share ideas of what Nikon could, or should, release next. Might there, for example, be a photography first version of the ZR on the way, or something with its form factor?</p><p>Or might, given the demand for fixed-lens compact cameras which we’re constantly told are outpacing all other categories in terms of sales and shipments, Nikon resurrect the idea of a Nikon DL series with a 1-inch sensor, mooted a decade ago but which, unusually for the brand, never made it to market? Back then the demand for compacts was seemingly shrinking. But, however, the opposite is now true.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4801px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="5SwG8f4PSYbFoAkcU2AMaQ" name="edit_P5180331a" alt="Close-up of the Nikon logo on a silver Nikon Zfc camera" src="https://cdn.mos.cms.futurecdn.net/5SwG8f4PSYbFoAkcU2AMaQ.jpg" mos="" align="middle" fullscreen="1" width="4801" height="2700" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5SwG8f4PSYbFoAkcU2AMaQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Something that outwardly resembles the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Zfc</a>, or at least scoops up some of its DNA, would surely go further towards helping seal the deal for any photographers seeking a retro-styled compact that’s portable, practical, takes great pictures, but moreover, looks to die for. Or could we see a mini-Nikon Z9?</p><p>Given the success of high quality, fixed lens compacts including Fujifilm’s much-in-demand <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a>, it feels like a no brainer for Nikon to release something that might come close to competing, satiating Nikon fans seeking a high-quality, street-photography-enabling compact. Moreover, it feels slightly criminal that it hasn’t already released a ‘Fuji X100VI killer’.</p><p>Potentially more concrete, but for my money less exciting ‘new’ <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a>, including potential Z9II and Z7III upgrades, have a greater chance of becoming true before we see anything resembling the above from Nikon. But we can dream.</p><p>For my money, away from higher-end, more prestigious models, Nikon is already missing a trick by not reimagining or even re-introducing snapshot cameras from its pocket-sized CoolPix range. Like Panasonic and Canon have done, Nikon could conceivably re-hash formerly discontinued examples in a flashy titanium colored shell, or, failing that, blush pink, and have a new TikTok-watching Gen Z photographer audience immediately on board.</p><p>Let’s hope we see a late 2026 release from what continues to be one of the biggest names in the photography business, to save us all guessing. Come on Nikon, what are you waiting for?</p>
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                                                            <title><![CDATA[ DSLR storms from #32 to #1 in Japan's marketplace –and it's a favorite camera among sports and action photographers ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The latest<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> mirrorless cameras </a>often come with anything but an affordable price tag, which is one reason buying used gear remains so popular. New data from Japanese camera marketplace Minna Camera shows that one <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> in particular has risen in popularity over the last month, skipping 31 positions in just 4 weeks, to landing at number 1. </p><p>This camera is the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a>, launched back in November 2014, making it nearly 12 years old. Part of Canon's high-end APS-C DSLR line, it performs well in harsh conditions and its AF (autofocus) system gets moving subjects sharp quickly, making it a favorite among sports and action photographers. </p><p>Another notable success was achieved by a mirrorless camera, as the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> lands at number 9 after previously ranking at 65. Released in 2021, the very likeable little APS-C camera is not discontinued – which is a rarity in the top 10, as 70% of the models on the list are no longer in production. </p><h2 id="top-10-traded-cameras-at-minna-cameras-aug-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (Aug 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:67.01%;"><img id="9ijNMeNLYuZ9JqiuJwYP2R" name="Design Cut EOS 7D Mark II 3 B Special_1.jpg" alt="canon eos 7d mark ii" src="https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R.jpg" mos="" align="middle" fullscreen="1" width="970" height="650" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II review</a> insight: "Its weatherproofing means that it can be used in harsh conditions, and its autofocus system gets moving subjects sharp quickly. The metering system delivers correctly exposed images in a wide range of conditions" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>Prev. position: 32</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥50,872 <br>(approx. $326 / £242)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a></p></td><td  ><p>Prev. position: 2</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥261,616<br>(approx. $1,679 / £1,245)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> </p></td><td  ><p>Prev. position: 11</p></td><td  ><p>2018 release</p></td><td  ><p>¥135,490<br>(approx. $869 / £654)</p></td></tr><tr><td class="firstcol " ><p>4.<a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a> </p></td><td  ><p>Prev. position: 6</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥45,342<br>(approx. $291 / £216)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Prev. position: 3</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥161,723 <br>(approx. $1,038 / £770)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NmfuFavzAq39HW9Cj7ZKGT" name="TTT296_2019_Awards_FOA_7" alt="Nikon Z6 product image on a yellow, red, and grey background" src="https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6 review</a> insight: "The Nikon Z6 is always going to be somewhat overshadowed by the more powerful and higher-resolution Z7, but actually it’s a much more versatile camera, as well as being much more affordable. On paper it could easily come across as being a little bit dull but worthy; in practice its finesse, performance and image quality are just awesome" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / T3 Magazine )</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a></p></td><td  ><p>Prev. position: 12</p></td><td  ><p>2018 release<br><em>Discontinued</em></p></td><td  ><p>¥93,686<br>(approx. $603 / £446)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>Prev. position: 1</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥68,151 <br>(approx. $439 / £325)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50</a></p></td><td  ><p>Prev. position: 5</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>¥61,689<br>(approx. $397 / £294)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> (black)</p></td><td  ><p>Prev. position: 65</p></td><td  ><p>2021 release</p></td><td  ><p>¥58,339<br>(approx. $375 / £278)<br></p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></p></td><td  ><p>Prev. position: 13</p></td><td  ><p>2022 release<br></p></td><td  ><p>¥230,479<br>(approx. $1,483 / £1,097)</p></td></tr></tbody></table></div><p><em>*Release year, discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 7D Mark II,Canon EOS R5,Sony Alpha A7 III,Sony Alpha 6000,Canon EOS R6,Nikon Z6,Nikon D750,Nikon Z50,Sony ZV-E10,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-storms-from-32-to-1-in-japans-marketplace-and-its-a-favorite-camera-among-sports-and-action-photographers</link>
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                            <![CDATA[ Nearly 12 years after its launch, this DSLR shot to the top of major Japanese retailer's used camera chart – while a mirrorless makes a big leap back into the top 10 ]]>
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                                                                        <pubDate>Fri, 04 Sep 2026 11:24:31 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Sep 2026 14:10:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[The Canon EOS R7 Mark II is the most-traded camera in Japan right now]]></media:description>                                                    </media:content>
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                                <p>The latest<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> mirrorless cameras </a>often come with anything but an affordable price tag, which is one reason buying used gear remains so popular. New data from Japanese camera marketplace Minna Camera shows that one <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> in particular has risen in popularity over the last month, skipping 31 positions in just 4 weeks, to landing at number 1. </p><p>This camera is the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a>, launched back in November 2014, making it nearly 12 years old. Part of Canon's high-end APS-C DSLR line, it performs well in harsh conditions and its AF (autofocus) system gets moving subjects sharp quickly, making it a favorite among sports and action photographers. </p><p>Another notable success was achieved by a mirrorless camera, as the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> lands at number 9 after previously ranking at 65. Released in 2021, the very likeable little APS-C camera is not discontinued – which is a rarity in the top 10, as 70% of the models on the list are no longer in production. </p><h2 id="top-10-traded-cameras-at-minna-cameras-aug-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (Aug 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:67.01%;"><img id="9ijNMeNLYuZ9JqiuJwYP2R" name="Design Cut EOS 7D Mark II 3 B Special_1.jpg" alt="canon eos 7d mark ii" src="https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R.jpg" mos="" align="middle" fullscreen="1" width="970" height="650" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II review</a> insight: "Its weatherproofing means that it can be used in harsh conditions, and its autofocus system gets moving subjects sharp quickly. The metering system delivers correctly exposed images in a wide range of conditions" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>Prev. position: 32</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥50,872 <br>(approx. $326 / £242)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a></p></td><td  ><p>Prev. position: 2</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥261,616<br>(approx. $1,679 / £1,245)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> </p></td><td  ><p>Prev. position: 11</p></td><td  ><p>2018 release</p></td><td  ><p>¥135,490<br>(approx. $869 / £654)</p></td></tr><tr><td class="firstcol " ><p>4.<a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a> </p></td><td  ><p>Prev. position: 6</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥45,342<br>(approx. $291 / £216)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Prev. position: 3</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥161,723 <br>(approx. $1,038 / £770)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NmfuFavzAq39HW9Cj7ZKGT" name="TTT296_2019_Awards_FOA_7" alt="Nikon Z6 product image on a yellow, red, and grey background" src="https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6 review</a> insight: "The Nikon Z6 is always going to be somewhat overshadowed by the more powerful and higher-resolution Z7, but actually it’s a much more versatile camera, as well as being much more affordable. On paper it could easily come across as being a little bit dull but worthy; in practice its finesse, performance and image quality are just awesome" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / T3 Magazine )</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a></p></td><td  ><p>Prev. position: 12</p></td><td  ><p>2018 release<br><em>Discontinued</em></p></td><td  ><p>¥93,686<br>(approx. $603 / £446)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>Prev. position: 1</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥68,151 <br>(approx. $439 / £325)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50</a></p></td><td  ><p>Prev. position: 5</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>¥61,689<br>(approx. $397 / £294)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> (black)</p></td><td  ><p>Prev. position: 65</p></td><td  ><p>2021 release</p></td><td  ><p>¥58,339<br>(approx. $375 / £278)<br></p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></p></td><td  ><p>Prev. position: 13</p></td><td  ><p>2022 release<br></p></td><td  ><p>¥230,479<br>(approx. $1,483 / £1,097)</p></td></tr></tbody></table></div><p><em>*Release year, discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 7D Mark II,Canon EOS R5,Sony Alpha A7 III,Sony Alpha 6000,Canon EOS R6,Nikon Z6,Nikon D750,Nikon Z50,Sony ZV-E10,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p>
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                                                            <title><![CDATA[ Internet sleuth tips Nikon for a big September camera announcement (report) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s been a little will they won’t they when it comes to Nikon lately. Just last week I wrote about a rumor claiming <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-rumor-claims-almost-everything-is-delayed-but-i-dont-think-this-is-cause-for-concern">big delays across the board</a>, and now <a href="https://nikonrumors.com/2026/09/02/observation-on-the-potential-nikon-announcement-expected-in-september.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a> is back with a more positive tale from the grapevine, surmising some kind of Nikon release in September. </p><p>Apparently, a reader has looked into the schedules of various Nikon Ambassadors and found that many of them are free during the week of September 12, but scheduled for Nikon events on September 26. This has resulted in the theory that Nikon could be launching something in mid-September and showing it off later in the month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="bwRm3NDF3TPKCQmsBr9HHP" name="NIKKOR Z 120-300mm f/2.8 TC VR S" alt="NIKKOR Z 120-300mm f/2.8 TC VR S" src="https://cdn.mos.cms.futurecdn.net/bwRm3NDF3TPKCQmsBr9HHP.jpg" mos="" align="middle" fullscreen="1" width="1240" height="697" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bwRm3NDF3TPKCQmsBr9HHP.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Development of the Nikon Z 120-300mm f/2.8 TC VR S has already been announced </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The argument is supposedly bolstered by Nikon ambassador Kristi Odom, whose schedule is apparently free in both instances. Kristi is an award-winning wildlife photographer, which has caused the same camera sleuth to surmise that she’d be the perfect pro to test a rumored flagship APS-C camera (Nikon Z70) and the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Nikon Z 120-300mm f/2.8 TC VR S</a> (which has already had a development announcement).</p><p>While something could indeed be released in September, I’ve been burned by the rumor mill so many times lately, I’m not sure picking apart evidence like the imaging equivalent of Hercule Poirot is particularly helpful. After all, only a couple of weeks ago, everything was supposedly delayed…  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6iQSfLxKo8uBu9773sfZC4" name="4162" alt="Nikon Z9 product image with 'Delayed' stamp on top" src="https://cdn.mos.cms.futurecdn.net/6iQSfLxKo8uBu9773sfZC4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The latest from the rumor mill was big delays </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World)</span></figcaption></figure><p>And yet, if Nikon <em>is</em> intent on releasing something this year, we are definitely heading into the period where that could happen. You don’t have to be Jessica Fletcher to work out that Nikon has a habit of announcing cameras at this time of year. The <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-ii-review">Nikon Z6 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Nikon Z7 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>, and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-zf-now-available-in-silver-edition-and-gets-a-film-grain-firmware-update">Nikon Zf Silver</a> were all announced in September, October, or November. Anything later is a bit too close to Christmas, and then that’s the year over with.</p><p>As to what Nikon could announce, that’s beyond me. Lately we’ve had rumors regarding a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/wait-nikons-rumored-zr-style-stills-camera-could-have-a-viewfinder-after-all">fixed-lens full-frame Nikon</a>, and of course, a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>. I, for one, am still keeping my fingers (and toes) crossed for a Nikon Zfc II. So, take your pick. I’ll keep my ear and magnifying glass to the ground and let you know if more <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon camera rumors</a> surface.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon camera</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, Nikon’s monster bridge camera with <a href="https://www.digitalcameraworld.com/tech/firmware/nikons-monster-bridge-camera-with-eye-watering-125x-zoom-gets-firmware-update-to-fix-annoying-bugs">eye-watering 125x zoom gets firmware update</a> to fix annoying bugs.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/internet-sleuth-tips-nikon-for-a-big-september-camera-announcement-report</link>
                                                                            <description>
                            <![CDATA[ A couple of weeks ago, nothing was supposedly coming out… Yep, it’s officially Nikon silly season ]]>
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                                                                        <pubDate>Fri, 04 Sep 2026 09:14:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon camera outline with crime scene inspired yellow tape that says Rumor and blue and red lights ]]></media:description>                                                            <media:text><![CDATA[Nikon camera outline with crime scene inspired yellow tape that says Rumor and blue and red lights ]]></media:text>
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                                <p>It’s been a little will they won’t they when it comes to Nikon lately. Just last week I wrote about a rumor claiming <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-rumor-claims-almost-everything-is-delayed-but-i-dont-think-this-is-cause-for-concern">big delays across the board</a>, and now <a href="https://nikonrumors.com/2026/09/02/observation-on-the-potential-nikon-announcement-expected-in-september.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a> is back with a more positive tale from the grapevine, surmising some kind of Nikon release in September. </p><p>Apparently, a reader has looked into the schedules of various Nikon Ambassadors and found that many of them are free during the week of September 12, but scheduled for Nikon events on September 26. This has resulted in the theory that Nikon could be launching something in mid-September and showing it off later in the month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="bwRm3NDF3TPKCQmsBr9HHP" name="NIKKOR Z 120-300mm f/2.8 TC VR S" alt="NIKKOR Z 120-300mm f/2.8 TC VR S" src="https://cdn.mos.cms.futurecdn.net/bwRm3NDF3TPKCQmsBr9HHP.jpg" mos="" align="middle" fullscreen="1" width="1240" height="697" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bwRm3NDF3TPKCQmsBr9HHP.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Development of the Nikon Z 120-300mm f/2.8 TC VR S has already been announced </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The argument is supposedly bolstered by Nikon ambassador Kristi Odom, whose schedule is apparently free in both instances. Kristi is an award-winning wildlife photographer, which has caused the same camera sleuth to surmise that she’d be the perfect pro to test a rumored flagship APS-C camera (Nikon Z70) and the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Nikon Z 120-300mm f/2.8 TC VR S</a> (which has already had a development announcement).</p><p>While something could indeed be released in September, I’ve been burned by the rumor mill so many times lately, I’m not sure picking apart evidence like the imaging equivalent of Hercule Poirot is particularly helpful. After all, only a couple of weeks ago, everything was supposedly delayed…  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6iQSfLxKo8uBu9773sfZC4" name="4162" alt="Nikon Z9 product image with 'Delayed' stamp on top" src="https://cdn.mos.cms.futurecdn.net/6iQSfLxKo8uBu9773sfZC4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The latest from the rumor mill was big delays </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World)</span></figcaption></figure><p>And yet, if Nikon <em>is</em> intent on releasing something this year, we are definitely heading into the period where that could happen. You don’t have to be Jessica Fletcher to work out that Nikon has a habit of announcing cameras at this time of year. The <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-ii-review">Nikon Z6 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Nikon Z7 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>, and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-zf-now-available-in-silver-edition-and-gets-a-film-grain-firmware-update">Nikon Zf Silver</a> were all announced in September, October, or November. Anything later is a bit too close to Christmas, and then that’s the year over with.</p><p>As to what Nikon could announce, that’s beyond me. Lately we’ve had rumors regarding a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/wait-nikons-rumored-zr-style-stills-camera-could-have-a-viewfinder-after-all">fixed-lens full-frame Nikon</a>, and of course, a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>. I, for one, am still keeping my fingers (and toes) crossed for a Nikon Zfc II. So, take your pick. I’ll keep my ear and magnifying glass to the ground and let you know if more <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon camera rumors</a> surface.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon camera</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, Nikon’s monster bridge camera with <a href="https://www.digitalcameraworld.com/tech/firmware/nikons-monster-bridge-camera-with-eye-watering-125x-zoom-gets-firmware-update-to-fix-annoying-bugs">eye-watering 125x zoom gets firmware update</a> to fix annoying bugs.</p>
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                                                            <title><![CDATA[ Top-quality primes are not cheap – but "one of the finest Nikon Z lenses we've ever seen" just dropped in price ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you've been looking for a stunner of a lens, for both general shooting and extreme close-ups, the <a href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored"><strong>Nikon Z MC 105mm f/2.8 VR S is now available for just £749 at Wex.</strong></a></p><p>With this new low price, you save £300 on its previous price of £1,049 – and top-tier primes are not coming cheap, so this deal offers a great discount on what we've called in our review "one of the finest Nikon Z lenses that we've seen." </p><div class="product"><a data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749" href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MgWR55STQ4fV7EgtEzaZFS" name="Nikon Z MC 105mm f2.8 VR S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/MgWR55STQ4fV7EgtEzaZFS.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored" data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749">Z MC 105mm f/2.8 VR S: was £1049 now £749</a></strong><br>Nikon's MC 105mm delivers superb image quality, fast autofocus, and excellent stabilization for both macro and general shooting. It features pro-level handling with a customizable control ring, OLED display, and weather-sealed build. </p><p><strong>Price match</strong><br><a href="https://www.parkcameras.com/shop/nikon-z-105mm-f28-vr-mc-s-lens_3242185s" target="_blank" rel="sponsored">£749 at Park Cameras</a>, <a href="https://www.lcegroup.co.uk/New/Nikon-Z-MC-105mm-f2.8-VR-S-Nikkor-(Macro)_89669.html" target="_blank" rel="sponsored">£749 at London Camera Exchange</a>, <a href="https://www.amazon.co.uk/Nikon-NIKKOR-MC-105mm-2-8/dp/B096B7933Y/ref=sr_1_1" target="_blank" rel="sponsored">£749 at Amazon</a><a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored" data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749">View Deal</a></p></div><p>Short: The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-105mm-f28-vr-s-review">Nikon Z MC 105mm f/2.8 VR S</a> is a top-tier lens for performance and versatility. It's one of the finest <a href="https://www.digitalcameraworld.com/uk/features/nikon-z-lens-roadmap">Nikon Z lenses</a> that we've seen to date, and that’s really saying something.</p><p>The Z MC 105mm is great for capturing wildlife photography, through portraiture and landscape, to extreme close-ups, where its 1.0x magnification factor reveals near-microscopic levels with clarity and depth. </p><p>And it's not only about sharpness (though it's razor-sharp from center to the edge), it's also about how effortlessly it lets you create. </p><p>With lightning-fast pinpoint autofocus and 4.5-stop optical VR, it partners beautifully with Nikon's Z-series cameras for incredibly stable, high-impact images – handheld or on the go. </p><p>From the customizable control ring to the multifunction OLED display and weather-sealed construction, this lens has it all. And yes, it costs more than the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-50mm-f28-review">Z MC 50mm</a> – about 50% more – but the performance leap is undeniable. </p><p>As mentioned, top-tier primes are not coming cheap, making this deal even more interesting. By investing in the Nikkor Z MC 105mm, you get a pro-grade build and image quality that borders on flawless.</p><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras</strong></a><strong> and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-macro-lenses"><strong>best macro lenses</strong></a><strong>.</strong></p><div data-widget-type="review" data-model-name="Nikon Nikkor Z MC 105mm f/2.8 VR S"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/top-quality-primes-are-not-cheap-but-one-of-the-finest-nikon-z-lenses-weve-ever-seen-just-dropped-in-price</link>
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                            <![CDATA[ The Nikon Z MC 105mm f/2.8 VR S is a versatile lens that's perfect for capturing  wildlife, portraits, landscapes, and macro photography ]]>
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                                                                        <pubDate>Thu, 03 Sep 2026 13:40:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z MC 105mm f/2.8 VR S]]></media:description>                                                            <media:text><![CDATA[Nikon Z MC 105mm f/2.8 VR S]]></media:text>
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                                <p>If you've been looking for a stunner of a lens, for both general shooting and extreme close-ups, the <a href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored"><strong>Nikon Z MC 105mm f/2.8 VR S is now available for just £749 at Wex.</strong></a></p><p>With this new low price, you save £300 on its previous price of £1,049 – and top-tier primes are not coming cheap, so this deal offers a great discount on what we've called in our review "one of the finest Nikon Z lenses that we've seen." </p><div class="product"><a data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749" href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MgWR55STQ4fV7EgtEzaZFS" name="Nikon Z MC 105mm f2.8 VR S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/MgWR55STQ4fV7EgtEzaZFS.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored" data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749">Z MC 105mm f/2.8 VR S: was £1049 now £749</a></strong><br>Nikon's MC 105mm delivers superb image quality, fast autofocus, and excellent stabilization for both macro and general shooting. It features pro-level handling with a customizable control ring, OLED display, and weather-sealed build. </p><p><strong>Price match</strong><br><a href="https://www.parkcameras.com/shop/nikon-z-105mm-f28-vr-mc-s-lens_3242185s" target="_blank" rel="sponsored">£749 at Park Cameras</a>, <a href="https://www.lcegroup.co.uk/New/Nikon-Z-MC-105mm-f2.8-VR-S-Nikkor-(Macro)_89669.html" target="_blank" rel="sponsored">£749 at London Camera Exchange</a>, <a href="https://www.amazon.co.uk/Nikon-NIKKOR-MC-105mm-2-8/dp/B096B7933Y/ref=sr_1_1" target="_blank" rel="sponsored">£749 at Amazon</a><a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-mc-105mm-f2-8-vr-s-lens-3004143/" target="_blank" rel="sponsored" data-dimension112="8146778e-a79c-11f1-b642-1d2324e4dfba" data-action="Deal Block" data-label="Z MC 105mm f/2.8 VR S" data-dimension48="Z MC 105mm f/2.8 VR S" data-dimension25="£749">View Deal</a></p></div><p>Short: The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-105mm-f28-vr-s-review">Nikon Z MC 105mm f/2.8 VR S</a> is a top-tier lens for performance and versatility. It's one of the finest <a href="https://www.digitalcameraworld.com/uk/features/nikon-z-lens-roadmap">Nikon Z lenses</a> that we've seen to date, and that’s really saying something.</p><p>The Z MC 105mm is great for capturing wildlife photography, through portraiture and landscape, to extreme close-ups, where its 1.0x magnification factor reveals near-microscopic levels with clarity and depth. </p><p>And it's not only about sharpness (though it's razor-sharp from center to the edge), it's also about how effortlessly it lets you create. </p><p>With lightning-fast pinpoint autofocus and 4.5-stop optical VR, it partners beautifully with Nikon's Z-series cameras for incredibly stable, high-impact images – handheld or on the go. </p><p>From the customizable control ring to the multifunction OLED display and weather-sealed construction, this lens has it all. And yes, it costs more than the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-mc-50mm-f28-review">Z MC 50mm</a> – about 50% more – but the performance leap is undeniable. </p><p>As mentioned, top-tier primes are not coming cheap, making this deal even more interesting. By investing in the Nikkor Z MC 105mm, you get a pro-grade build and image quality that borders on flawless.</p><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras</strong></a><strong> and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-macro-lenses"><strong>best macro lenses</strong></a><strong>.</strong></p><div data-widget-type="review" data-model-name="Nikon Nikkor Z MC 105mm f/2.8 VR S"></div>
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                                                            <title><![CDATA[ Nikon’s monster bridge camera with eye-watering 125x zoom gets firmware update to fix annoying bugs ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The weirdest camera in Nikon’s lineup has just received a small firmware update. If you’re a <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/nikon-coolpix-p1100-is-my-favorite-all-in-one-camera-for-birders">Nikon Coolpix P1100</a> owner you can benefit from firmware <a href="https://downloadcenter.nikonimglib.com/en/download/fw/600.html" target="_blank" rel="nofollow">update version 1.1</a>, which Nikon says fixes the following two issues: </p><ul><li>Camera stops responding when adjusting zoom during burst photography (rare).</li><li>Some timestamps in metadata of video files differ from actual date and time of recording.</li></ul><p>As always, it’s worth making sure you know <a href="https://www.digitalcameraworld.com/tutorials/how-to-update-your-nikon-cameras-firmware">how to update your Nikon camera’s firmware</a> before performing the update. While issues are rare, you may also wish to wait a week or two to ensure that there are no problems with the update before updating your camera.</p><h2 id="what-is-it-nikon-coolpix-p1100">What is it? Nikon Coolpix P1100</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mmvcC9xNWKjGJwFVvx9urG" name="NIK111.skills_3.LEAD" alt="Nikon P1000 with preview and histogram on rear screen, next to the moon" src="https://cdn.mos.cms.futurecdn.net/mmvcC9xNWKjGJwFVvx9urG.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mmvcC9xNWKjGJwFVvx9urG.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Coolpix P1100 is essentially the same camera as the P1000 (pictured) with a few quality-of-life upgrades </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Mike Harris)</span></figcaption></figure><p>The Nikon Coolpix P1100 is the only <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> in Nikon’s current lineup – and beyond its predecessor, the <a href="https://www.digitalcameraworld.com/reviews/nikon-coolpix-p1000-review">Nikon Coolpix P1000</a>, there really isn’t anything else quite like it. The camera’s main selling point is its humongous 125x optical zoom, which equates to 24-3000mm in 35mm terms. </p><p>It’s built around a 1/2.3-in CMOS sensor and, while it doesn’t deliver the very best image quality in the world, nothing is going to get you closer to faraway subjects, so the trade-off is well worth it if you ask me.</p><p>This is the kind of camera that sports, wildlife and lunar hobbyists will have an absolute blast with. You’re unlikely to capture award-winning images with it but, if your goal is simply to record what you see in the distance, you’re unlikely to find a cheaper or more compact option. </p><p>Even if it is an absolute monster-sized bridge camera.</p><div data-widget-type="review" data-model-name="Nikon Coolpix P1100"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/nikons-monster-bridge-camera-with-eye-watering-125x-zoom-gets-firmware-update-to-fix-annoying-bugs</link>
                                                                            <description>
                            <![CDATA[ An incremental update for the Nikon Coolpix P1100 fixes a couple of rare but important issues ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 03 Sep 2026 12:25:30 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Sep 2026 12:47:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Nikon Coolpix P1100 is a big camera, but it&amp;#39;s comparatively compact for its mammoth 125x optical zoom]]></media:description>                                                            <media:text><![CDATA[Nikon Coolpix P1100 lifestyle image of Adam Waring shooting through grasses ]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Coolpix P1100 lifestyle image of Adam Waring shooting through grasses ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>The weirdest camera in Nikon’s lineup has just received a small firmware update. If you’re a <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/nikon-coolpix-p1100-is-my-favorite-all-in-one-camera-for-birders">Nikon Coolpix P1100</a> owner you can benefit from firmware <a href="https://downloadcenter.nikonimglib.com/en/download/fw/600.html" target="_blank" rel="nofollow">update version 1.1</a>, which Nikon says fixes the following two issues: </p><ul><li>Camera stops responding when adjusting zoom during burst photography (rare).</li><li>Some timestamps in metadata of video files differ from actual date and time of recording.</li></ul><p>As always, it’s worth making sure you know <a href="https://www.digitalcameraworld.com/tutorials/how-to-update-your-nikon-cameras-firmware">how to update your Nikon camera’s firmware</a> before performing the update. While issues are rare, you may also wish to wait a week or two to ensure that there are no problems with the update before updating your camera.</p><h2 id="what-is-it-nikon-coolpix-p1100">What is it? Nikon Coolpix P1100</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mmvcC9xNWKjGJwFVvx9urG" name="NIK111.skills_3.LEAD" alt="Nikon P1000 with preview and histogram on rear screen, next to the moon" src="https://cdn.mos.cms.futurecdn.net/mmvcC9xNWKjGJwFVvx9urG.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mmvcC9xNWKjGJwFVvx9urG.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Coolpix P1100 is essentially the same camera as the P1000 (pictured) with a few quality-of-life upgrades </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Mike Harris)</span></figcaption></figure><p>The Nikon Coolpix P1100 is the only <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> in Nikon’s current lineup – and beyond its predecessor, the <a href="https://www.digitalcameraworld.com/reviews/nikon-coolpix-p1000-review">Nikon Coolpix P1000</a>, there really isn’t anything else quite like it. The camera’s main selling point is its humongous 125x optical zoom, which equates to 24-3000mm in 35mm terms. </p><p>It’s built around a 1/2.3-in CMOS sensor and, while it doesn’t deliver the very best image quality in the world, nothing is going to get you closer to faraway subjects, so the trade-off is well worth it if you ask me.</p><p>This is the kind of camera that sports, wildlife and lunar hobbyists will have an absolute blast with. You’re unlikely to capture award-winning images with it but, if your goal is simply to record what you see in the distance, you’re unlikely to find a cheaper or more compact option. </p><p>Even if it is an absolute monster-sized bridge camera.</p><div data-widget-type="review" data-model-name="Nikon Coolpix P1100"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, here's the <a href="https://www.digitalcameraworld.com/news">latest camera news</a>.</p>
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                                                            <title><![CDATA[ It appears NiSi is making a super-fast 26mm f/0.7 lens – that's ridiculous, but that's precisely the point! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>f/1.2 is impressive, but what about a fast prime that goes way faster than this? Well, it appears that NiSi may have decided that what photography and filmmaking needs is a huge 26mm lens with a frighteningly wide f/0.7 maximum aperture.</p><p>According to Chinese video-production news outlet <a href="https://jp.pronews.com/special/202608221426775463.html?utm_source=chatgpt.com" target="_blank" rel="nofollow">ProNews</a>, NiSi unveiled the unfathomable lens at the recent Beijing International Radio, Film and Television Exhibition (BIRTV) alongside a 50mm T1 cinema prime, having initially teased it via Chinese social media channel RedNote a week earlier. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:141.71%;"><img id="mByk4ngoKG4ndF5Zcs8vfR" name="nisileaked" alt="NiSi camera lens." src="https://cdn.mos.cms.futurecdn.net/mByk4ngoKG4ndF5Zcs8vfR.jpg" mos="" align="middle" fullscreen="1" width="700" height="992" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mByk4ngoKG4ndF5Zcs8vfR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original teased image. The Chinese writing translated to: "Paying tribute to a legend" </span><span class="credit" itemprop="copyrightHolder">(Image credit: NiSi / RedNote)</span></figcaption></figure><p>With an insanely fast aperture and wide-angle view, the 26mm prime is said to weigh a hefty 102oz (2.9kg). It’s also reported that the lens has currently only been produced for Nikon Z-mount. </p><p>Although, this makes sense, seeing as Nikon’s system has a 55mm inner diameter and a 16mm flange distance, which Nikon says enables “<a href="https://www.nikonusa.com/learn-and-explore/c/products-and-innovation/nikon-z-series-z-mount-system?utm_source=chatgpt.com" target="_blank" rel="nofollow">extremely large</a>” apertures.</p><p>We all know that a 26mm lens gives you an expansive perspective. But, at f/0.7, NiSi is seemingly attempting to combine that wide-angle view with extremely shallow depth of field. </p><p>This could give filmmakers in particular unmatched subject-background separation firepower combined with light-gathering ability.</p><p>The images teased on RedNote included text that, translated, says “Paying tribute to a legend,” which is surely a reference to director Stanley Kubrick. </p><p>Kubrick famously used a Zeiss 50mm f/0.7 during the filming of <em>Barry Lyndon</em>. While the Zeiss lens was the first to bring f/0.7 to cinema, the NiSi prime would take extremely fast glass to near-panoramic levels.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:71.43%;"><img id="VwHriTr9AxnSrB7GehiDxR" name="nisi26" alt="NiSi camera lens." src="https://cdn.mos.cms.futurecdn.net/VwHriTr9AxnSrB7GehiDxR.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VwHriTr9AxnSrB7GehiDxR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: NiSi / RedNote)</span></figcaption></figure><p>However, at just shy of 105oz (3kg), unlike a nifty fifty, the unveiled prime isn't an everyday lens. It seems like NiSi is instead vying for an optical perspective conventional wide-angle lenses can’t replicate.</p><p>The original RedNote post announcing the lens has since disappeared, but according to what local media reported, it didn’t mention anything about a release date. </p><p>However, with a reported price tag of $29,500 (approximately £22,000 / AU$40,000), it’d be well out of reach for anyone not shooting for an established studio – even if hiring it from a rental company.</p><p>I’ve reached out to NiSi for comment, so hopefully we’ll have more information about this insane lens soon.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a> – from basic beginner to advanced pro models.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/it-appears-nisi-is-making-a-super-fast-26mm-f-0-7-lens-thats-ridiculous-but-thats-precisely-the-point</link>
                                                                            <description>
                            <![CDATA[ Rumors suggest NiSi is pushing wide-angle photography into the extreme, combining a 26mm field of view with the kind of super-fast f/0.7 aperture historically reserved for legendary specialist optics ]]>
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                                                                        <pubDate>Wed, 02 Sep 2026 14:34:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[NiSi / RedNote]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NiSi camera lens. ]]></media:description>                                                            <media:text><![CDATA[NiSi camera lens. ]]></media:text>
                                <media:title type="plain"><![CDATA[NiSi camera lens. ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>f/1.2 is impressive, but what about a fast prime that goes way faster than this? Well, it appears that NiSi may have decided that what photography and filmmaking needs is a huge 26mm lens with a frighteningly wide f/0.7 maximum aperture.</p><p>According to Chinese video-production news outlet <a href="https://jp.pronews.com/special/202608221426775463.html?utm_source=chatgpt.com" target="_blank" rel="nofollow">ProNews</a>, NiSi unveiled the unfathomable lens at the recent Beijing International Radio, Film and Television Exhibition (BIRTV) alongside a 50mm T1 cinema prime, having initially teased it via Chinese social media channel RedNote a week earlier. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:141.71%;"><img id="mByk4ngoKG4ndF5Zcs8vfR" name="nisileaked" alt="NiSi camera lens." src="https://cdn.mos.cms.futurecdn.net/mByk4ngoKG4ndF5Zcs8vfR.jpg" mos="" align="middle" fullscreen="1" width="700" height="992" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mByk4ngoKG4ndF5Zcs8vfR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original teased image. The Chinese writing translated to: "Paying tribute to a legend" </span><span class="credit" itemprop="copyrightHolder">(Image credit: NiSi / RedNote)</span></figcaption></figure><p>With an insanely fast aperture and wide-angle view, the 26mm prime is said to weigh a hefty 102oz (2.9kg). It’s also reported that the lens has currently only been produced for Nikon Z-mount. </p><p>Although, this makes sense, seeing as Nikon’s system has a 55mm inner diameter and a 16mm flange distance, which Nikon says enables “<a href="https://www.nikonusa.com/learn-and-explore/c/products-and-innovation/nikon-z-series-z-mount-system?utm_source=chatgpt.com" target="_blank" rel="nofollow">extremely large</a>” apertures.</p><p>We all know that a 26mm lens gives you an expansive perspective. But, at f/0.7, NiSi is seemingly attempting to combine that wide-angle view with extremely shallow depth of field. </p><p>This could give filmmakers in particular unmatched subject-background separation firepower combined with light-gathering ability.</p><p>The images teased on RedNote included text that, translated, says “Paying tribute to a legend,” which is surely a reference to director Stanley Kubrick. </p><p>Kubrick famously used a Zeiss 50mm f/0.7 during the filming of <em>Barry Lyndon</em>. While the Zeiss lens was the first to bring f/0.7 to cinema, the NiSi prime would take extremely fast glass to near-panoramic levels.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:71.43%;"><img id="VwHriTr9AxnSrB7GehiDxR" name="nisi26" alt="NiSi camera lens." src="https://cdn.mos.cms.futurecdn.net/VwHriTr9AxnSrB7GehiDxR.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VwHriTr9AxnSrB7GehiDxR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: NiSi / RedNote)</span></figcaption></figure><p>However, at just shy of 105oz (3kg), unlike a nifty fifty, the unveiled prime isn't an everyday lens. It seems like NiSi is instead vying for an optical perspective conventional wide-angle lenses can’t replicate.</p><p>The original RedNote post announcing the lens has since disappeared, but according to what local media reported, it didn’t mention anything about a release date. </p><p>However, with a reported price tag of $29,500 (approximately £22,000 / AU$40,000), it’d be well out of reach for anyone not shooting for an established studio – even if hiring it from a rental company.</p><p>I’ve reached out to NiSi for comment, so hopefully we’ll have more information about this insane lens soon.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a> – from basic beginner to advanced pro models.</p>
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                                                            <title><![CDATA[ Neck warmers for Nikon lenses? These FTZ adapter covers give DSLR lenses a glow-up when used on modern mirrorless cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Chinese manufacturer Cloud Workshop has released what I can only describe as neck warmers for Nikon lenses. The story was broken by <a href="https://nikonrumors.com/2026/08/29/new-nikon-f-mount-lenses-ftz-decorative-adapter-covers.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a>, and I’ve since been able to locate a version for the Nikon 58mm f/1.4 G on Chinese e-store <a href="https://pcdetail.taobao.com/NGJPSVFWbFo1anZka1ljN245OUE3Zz09.html?spm=a21u7r.29427388.item.1.25d72f998nW8mW" target="_blank" rel="nofollow">Taobao</a>, while a <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-105mm-f14e-ed-review">Nikon AF‑S 105mm f/1.4E ED</a> cover is also said to be available.</p><p>If you’ve ever used an <a href="https://www.digitalcameraworld.com/reviews/nikon-ftz-ii-review">FTZ II adapter</a>, you’ll know that the peripheral necessarily elongates the mount end of the lens in question, which can look rather awkward, especially if the lens is rather bulbous.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="4RJv8WGmo25KWtdXJnwKjC" name="Screenshot 2026-09-01 at 17.03" alt="Cloud Workshop Nikon FTZ lens covers" src="https://cdn.mos.cms.futurecdn.net/4RJv8WGmo25KWtdXJnwKjC.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I can only find the covers on Taobao  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Cloud Workshop / Taobao)</span></figcaption></figure><p>From the pictures, the cover appears to fit over half of the FTZ Adapter and the back portion of the AF-S lens in question. The cover thickens the thin taper created by the adapter and blends into the lens with textured grips akin to control or aperture rings. </p><p>While it looks like this is largely an aesthetic choice, it may also improve the handling slightly. I’ve used an FTZ Adapter multiple times, and the tapering it creates can be slightly uncomfortable when cradling the lens with your left hand. </p><p>I was curious how these attachments work with both versions of the FTZ Adapter, given that the original incarnation features a rather bulbous tripod foot protruding from the base of the adapter, which was streamlined in the updated FTZ Adapter II.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1478px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="s3cwHsNDtZA3Y3gu9aPSDc" name="Screenshot 2026-09-01 at 17.24" alt="Images of Cloud Workshop FTZ covers for Nikon lenses" src="https://cdn.mos.cms.futurecdn.net/s3cwHsNDtZA3Y3gu9aPSDc.jpg" mos="" align="middle" fullscreen="" width="1478" height="1478" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cloud Workshop / Taobao)</span></figcaption></figure><p>Imagery on Taobao reveals that there is a gap in the covers, enabling the tripod foot to poke through, providing beyond doubt that the attachments are compatible with both versions of the adapter.</p><p>It doesn’t surprise me that in the imagery a Nikon Zf has been used to illustrate the covers in use. Both the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> are ideal cameras for using vintage Nikon glass, and since they’re such good-looking cameras, it’s always been a bit of a shame when using them with an unsightly adapter.</p><div data-widget-type="review" data-model-name="Nikon FTZ II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>. If you don't want to use an adapter for your Nikon mirrorless, here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. And for those looking for something a little different, check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">best retro cameras</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/neck-warmers-for-nikon-lenses-these-ftz-adapter-covers-give-dslr-lenses-a-glow-up-when-used-on-modern-mirrorless-cameras</link>
                                                                            <description>
                            <![CDATA[ A Chinese manufacturer has made a series of FTZ Adapter covers to hide the unsightly gap between old Nikon lenses and the mirrorless Z-mount ]]>
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                                                                        <pubDate>Tue, 01 Sep 2026 20:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Cloud Workshop / Taobao]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cloud Workshop Nikon FTZ lens covers ]]></media:description>                                                            <media:text><![CDATA[Cloud Workshop Nikon FTZ lens covers ]]></media:text>
                                <media:title type="plain"><![CDATA[Cloud Workshop Nikon FTZ lens covers ]]></media:title>
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                            <article>
                                <p>Chinese manufacturer Cloud Workshop has released what I can only describe as neck warmers for Nikon lenses. The story was broken by <a href="https://nikonrumors.com/2026/08/29/new-nikon-f-mount-lenses-ftz-decorative-adapter-covers.aspx/" target="_blank" rel="nofollow">Nikon Rumors</a>, and I’ve since been able to locate a version for the Nikon 58mm f/1.4 G on Chinese e-store <a href="https://pcdetail.taobao.com/NGJPSVFWbFo1anZka1ljN245OUE3Zz09.html?spm=a21u7r.29427388.item.1.25d72f998nW8mW" target="_blank" rel="nofollow">Taobao</a>, while a <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-105mm-f14e-ed-review">Nikon AF‑S 105mm f/1.4E ED</a> cover is also said to be available.</p><p>If you’ve ever used an <a href="https://www.digitalcameraworld.com/reviews/nikon-ftz-ii-review">FTZ II adapter</a>, you’ll know that the peripheral necessarily elongates the mount end of the lens in question, which can look rather awkward, especially if the lens is rather bulbous.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="4RJv8WGmo25KWtdXJnwKjC" name="Screenshot 2026-09-01 at 17.03" alt="Cloud Workshop Nikon FTZ lens covers" src="https://cdn.mos.cms.futurecdn.net/4RJv8WGmo25KWtdXJnwKjC.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I can only find the covers on Taobao  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Cloud Workshop / Taobao)</span></figcaption></figure><p>From the pictures, the cover appears to fit over half of the FTZ Adapter and the back portion of the AF-S lens in question. The cover thickens the thin taper created by the adapter and blends into the lens with textured grips akin to control or aperture rings. </p><p>While it looks like this is largely an aesthetic choice, it may also improve the handling slightly. I’ve used an FTZ Adapter multiple times, and the tapering it creates can be slightly uncomfortable when cradling the lens with your left hand. </p><p>I was curious how these attachments work with both versions of the FTZ Adapter, given that the original incarnation features a rather bulbous tripod foot protruding from the base of the adapter, which was streamlined in the updated FTZ Adapter II.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1478px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="s3cwHsNDtZA3Y3gu9aPSDc" name="Screenshot 2026-09-01 at 17.24" alt="Images of Cloud Workshop FTZ covers for Nikon lenses" src="https://cdn.mos.cms.futurecdn.net/s3cwHsNDtZA3Y3gu9aPSDc.jpg" mos="" align="middle" fullscreen="" width="1478" height="1478" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cloud Workshop / Taobao)</span></figcaption></figure><p>Imagery on Taobao reveals that there is a gap in the covers, enabling the tripod foot to poke through, providing beyond doubt that the attachments are compatible with both versions of the adapter.</p><p>It doesn’t surprise me that in the imagery a Nikon Zf has been used to illustrate the covers in use. Both the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> are ideal cameras for using vintage Nikon glass, and since they’re such good-looking cameras, it’s always been a bit of a shame when using them with an unsightly adapter.</p><div data-widget-type="review" data-model-name="Nikon FTZ II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>. If you don't want to use an adapter for your Nikon mirrorless, here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. And for those looking for something a little different, check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">best retro cameras</a>. </p>
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                                                            <title><![CDATA[ How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The top three camera makers in Japan have shifted – but a new report is hinting why. Earlier this year, a tally of the top camera makers in Japan showed that Fujifilm had pushed Nikon out of the top three in a major industry shakeup. But a new report reveals that, when it comes to mirrorless cameras, Nikon still sits in the top three.</p><p>The <a href="https://dclife.jp/archives/19003" target="_blank" rel="nofollow">new data from Toyo Keizai Inc.</a> takes a different approach than <a href="https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan">the Nikkei report</a> that first hinted that Fujifilm is now one of the top three camera makers in Japan. The new report shows different numbers for one key reason: The report breaks down the cameras by category.</p><p>Comparing the two industry reports reveals that, while Fujifilm has risen up the ranks to spot three, narrowing down the list to just mirrorless cameras doesn’t have the same shakeup. Looking at the number of mirrorless cameras shipped, Canon, Sony, and Nikon are still leading the list.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6411px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5vwCXcS8bBkPc46e6JQCug" name="Canon RF 14mm F1.4 VCM -12" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, next to a Canon EOS R6 Mark III camera with Canon RF 7-14mm f/2.8-3.5L Fisheye STM lens attached" src="https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug.jpg" mos="" align="middle" fullscreen="1" width="6411" height="3606" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon remains the most popular camera brand when ranking only mirrorless cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>According to the mirrorless camera report, Canon led with 2.3 million mirrorless cameras, followed by Sony with 1.8 million, Nikon with 860,000, Fujifilm with 750,000, Panasonic at 270,000, and OM System at 120,000.</p><p>The two contrasting reports suggest that it’s Fujifilm’s compact cameras like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-half-review">X Half</a> that have pushed the brand into the top three, as when considering just the mirrorless cameras, Fujifilm still sits in fourth.</p><p>But while Fujifilm needs the sales of the viral X100VI in order to overtake the longstanding Nikon, the data also reveals just how much growth the company has had in the past two years for mirrorless alone. From 2023 to 2025, Fujifilm has almost doubled the number of mirrorless cameras shipped, moving from 380,000 to 750,000.</p><p>Based on the numbers in the overall report, that leaves Fujifilm with a whopping 410,000 compact cameras shipped in 2025 – though that number could include Instax as well as popular models like the X100VI.</p><p>Canon still leads even when doing a bit of math to see how many compact cameras were shipped last year. With 4.5 million cameras sold, 2.05 million of those were mirrorless cameras, and 580,000 were DSLRs. That suggests that Canon sold around 1.87 million cameras that didn’t fall into either interchangeable lens category.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony remains in second place among Japan's camera makers, even when looking exclusively at mirrorless numbers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony sold 2.42 million cameras, according to the report, with 1.8 million of those as mirrorless, leaving around 620,000 fixed lens cameras.</p><p>Breaking down the camera shipments by category also shows just how small the DSLR numbers are. Canon shipped around 580,000 DSLRs and Nikon 60,000. While the shrinking DSLR market is expected as brands focus remains on mirrorless, Canon’s DSLR numbers still remain above half a million.</p><p>Pentax, the camera brand that remains committed to DSLRs over mirrorless, shipped just 10,000 DSLRs, according to the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best mirrorless cameras for beginners</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/how-popular-would-fujifilm-be-without-the-x100vi-new-rankings-from-japan-hint-compact-cameras-arent-the-only-camera-trend-to-watch</link>
                                                                            <description>
                            <![CDATA[ Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows ]]>
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                                                                        <pubDate>Tue, 01 Sep 2026 17:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall]]></media:description>                                                            <media:text><![CDATA[Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>The top three camera makers in Japan have shifted – but a new report is hinting why. Earlier this year, a tally of the top camera makers in Japan showed that Fujifilm had pushed Nikon out of the top three in a major industry shakeup. But a new report reveals that, when it comes to mirrorless cameras, Nikon still sits in the top three.</p><p>The <a href="https://dclife.jp/archives/19003" target="_blank" rel="nofollow">new data from Toyo Keizai Inc.</a> takes a different approach than <a href="https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan">the Nikkei report</a> that first hinted that Fujifilm is now one of the top three camera makers in Japan. The new report shows different numbers for one key reason: The report breaks down the cameras by category.</p><p>Comparing the two industry reports reveals that, while Fujifilm has risen up the ranks to spot three, narrowing down the list to just mirrorless cameras doesn’t have the same shakeup. Looking at the number of mirrorless cameras shipped, Canon, Sony, and Nikon are still leading the list.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6411px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5vwCXcS8bBkPc46e6JQCug" name="Canon RF 14mm F1.4 VCM -12" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, next to a Canon EOS R6 Mark III camera with Canon RF 7-14mm f/2.8-3.5L Fisheye STM lens attached" src="https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug.jpg" mos="" align="middle" fullscreen="1" width="6411" height="3606" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon remains the most popular camera brand when ranking only mirrorless cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>According to the mirrorless camera report, Canon led with 2.3 million mirrorless cameras, followed by Sony with 1.8 million, Nikon with 860,000, Fujifilm with 750,000, Panasonic at 270,000, and OM System at 120,000.</p><p>The two contrasting reports suggest that it’s Fujifilm’s compact cameras like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-half-review">X Half</a> that have pushed the brand into the top three, as when considering just the mirrorless cameras, Fujifilm still sits in fourth.</p><p>But while Fujifilm needs the sales of the viral X100VI in order to overtake the longstanding Nikon, the data also reveals just how much growth the company has had in the past two years for mirrorless alone. From 2023 to 2025, Fujifilm has almost doubled the number of mirrorless cameras shipped, moving from 380,000 to 750,000.</p><p>Based on the numbers in the overall report, that leaves Fujifilm with a whopping 410,000 compact cameras shipped in 2025 – though that number could include Instax as well as popular models like the X100VI.</p><p>Canon still leads even when doing a bit of math to see how many compact cameras were shipped last year. With 4.5 million cameras sold, 2.05 million of those were mirrorless cameras, and 580,000 were DSLRs. That suggests that Canon sold around 1.87 million cameras that didn’t fall into either interchangeable lens category.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony remains in second place among Japan's camera makers, even when looking exclusively at mirrorless numbers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony sold 2.42 million cameras, according to the report, with 1.8 million of those as mirrorless, leaving around 620,000 fixed lens cameras.</p><p>Breaking down the camera shipments by category also shows just how small the DSLR numbers are. Canon shipped around 580,000 DSLRs and Nikon 60,000. While the shrinking DSLR market is expected as brands focus remains on mirrorless, Canon’s DSLR numbers still remain above half a million.</p><p>Pentax, the camera brand that remains committed to DSLRs over mirrorless, shipped just 10,000 DSLRs, according to the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best mirrorless cameras for beginners</a>.</p>
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                                                            <title><![CDATA[ This popular Nikon camera gear is now cheaper: up to 35% off DSLRs and 30% off mirrorless cameras and lenses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Nikon has been making cameras and lenses for over a century, and its gear has found a place in the bags of beginners, enthusiasts and professional photographers alike. </p><p>Now, Wex Photo is offering savings of up to 35% on some of the brand's most popular kit, from capable DSLRs and versatile Z-series mirrorless cameras to a range of wide-angle, standard and telephoto lenses.</p><h3 class="article-body__section" id="section-dslrs"><span>DSLRS</span></h3><h2 id="bodies">Bodies</h2><div class="product"><a data-dimension112="db742ba8-a5f7-11f1-995a-8501613b6f3e" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="£696.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1550px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kPZnbvMvmMEK6a8wM9rLSo" name="Nikon D7500.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kPZnbvMvmMEK6a8wM9rLSo.jpg" mos="" align="middle" fullscreen="" width="1550" height="1550" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A versatile DX-format DSLR built to handle both stills and video with ease. Its 20.9 MP sensor and EXPEED 5 processor deliver 8 fps continuous shooting, an impressive ISO range, 4K UHD video and a 51-point autofocus system for fast, reliable performance in a range of conditions.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db742ba8-a5f7-11f1-995a-8501613b6f3e" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="£696.95">View Deal</a></p></div><div class="product"><a data-dimension112="db742c84-a5f7-11f1-ae9a-0f613300de28" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="£1299" href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="7j52MQgtJbAxpqNXBP7RBb" name="INKD780" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7j52MQgtJbAxpqNXBP7RBb.jpg" mos="" align="middle" fullscreen="" width="1320" height="1320" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D780 blends classic DSLR handling with modern imaging performance, making it a versatile choice for both photography and video. Its 24.MP full-frame BSI CMOS sensor delivers sharp, low-noise images across a wide ISO range, while fast shooting, UHD 4K video, and Full HD slow-motion recording round out its capable feature set.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored" data-dimension112="db742c84-a5f7-11f1-ae9a-0f613300de28" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="£1299">View Deal</a></p></div><div class="product"><a data-dimension112="db742d60-a5f7-11f1-8b70-170adb4821c7" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="£1699" href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 brings together high resolution, speed, and versatile multimedia capabilities in a powerful full-frame DSLR. Its 45.7MP BSI CMOS sensor and EXPEED 5 processor deliver highly detailed images, fast continuous shooting, 4K UHD video, and an advanced 153-point AF system, while specialized features like 8K time-lapse and focus stacking add even more creative possibilities. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored" data-dimension112="db742d60-a5f7-11f1-8b70-170adb4821c7" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="£1699">View Deal</a></p></div><h2 id="lenses">Lenses</h2><div class="product"><a data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499" href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3LNM9gY3dfR83vZQz4TMcW" name="1534992913_1431717" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3LNM9gY3dfR83vZQz4TMcW.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored" data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499">AF-S 500mm f/5.6E PF ED VR: was £3699 now £3499</a></strong><br>Super-telephoto reach in a surprisingly compact, hand-holdable design. Its Phase Fresnel and ED elements help produce sharp, clear images with minimal chromatic aberration, while Nano Crystal and Super Integrated Coatings reduce flare and ghosting for consistent performance in challenging conditions. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored" data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499">View Deal</a></p></div><div class="product"><a data-dimension112="db743030-a5f7-11f1-a78c-455378901ae6" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qPE2eNyqXDs2fRLooeFxk4" name="1276683503_520635" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qPE2eNyqXDs2fRLooeFxk4.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A versatile ultra-wide zoom well-suited for landscapes, interiors, and nature photography. Its constant f/2.8 aperture, advanced optical design, and Nano Crystal Coat deliver sharp, clear images with controlled distortion, flare and ghosting, while the Silent Wave Motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db743030-a5f7-11f1-a78c-455378901ae6" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">View Deal</a></p></div><div class="product"><a data-dimension112="db743102-a5f7-11f1-ba7d-0767f7baf98d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="£746.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YPFsLce6s8nZjzSyvcsNiR" name="1491497200_729948" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YPFsLce6s8nZjzSyvcsNiR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A highly versatile zoom covering everything from wide-angle to short-telephoto perspectives, with a constant f/4 aperture for consistent performance. Its advanced optics, VR II stabilization and Silent Wave Motor work together to deliver sharp, clear images with reduced aberrations, reliable handheld shooting and fast, precise AF.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db743102-a5f7-11f1-ba7d-0767f7baf98d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="£746.95">View Deal</a></p></div><h3 class="article-body__section" id="section-mirrorless"><span>Mirrorless</span></h3><h2 id="bodies-2">Bodies</h2><div class="product"><a data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799" href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored" data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799">Z6 III: was £2199 now £1799</a></strong><br>A versatile full-frame 24.5MP camera. Its partially stacked sensor enables fast, precise AF, 6K internal RAW video, pre-capture shooting up to 120 fps, and a high-resolution EVF, making it a strong all-round option for aspiring professionals. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored" data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799">View Deal</a></p></div><div class="product"><a data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599" href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:847px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="JDxme6TS6rkyEZkrYnnYE8" name="NikonZ7II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/JDxme6TS6rkyEZkrYnnYE8.png" mos="" align="middle" fullscreen="" width="847" height="846" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored" data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599">Z7 II: was £2299 now £1599</a></strong><br>A full-frame mirrorless camera built around a high-resolution 45.7MP XFX-format BSI CMOS sensor and dual EXPEED 6 processors for greater speed and versatility. With 1fps continuous shooting, improved Eye and Face Detection, UHD 4K 60p video, and dual card slots, it's a powerful choice for detail-focused photographers and hybrid shooters. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored" data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599">View Deal</a></p></div><div class="product"><a data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999" href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jN6nySun5binBz7DWZkq99" name="nikon-z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jN6nySun5binBz7DWZkq99.jpg" mos="" align="middle" fullscreen="" width="400" height="400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored" data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999">Z8: was £3699 now £2999</a></strong><br>A compact, full-frame mirrorless camera that packs much of the flagship Z9's technology into a more portable body. Its 45.7 MP stacked BSI CMOS sensor and EXPEED 7 processor deliver fast AF, up to 20fps RAW shooting, 8K video and advanced subject tracking, making it a powerful choice for demanding photo and video work.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored" data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999">View Deal</a></p></div><h2 id="lenses-2">Lenses</h2><div class="product"><a data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469" href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:814px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="35Ke9VPbLjXiayRzDCLs7G" name="1572010356_1460455 copy copy.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/35Ke9VPbLjXiayRzDCLs7G.jpg" mos="" align="middle" fullscreen="" width="814" height="814" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored" data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469">Z 50mm f/1.8 S: was £569 now £469</a></strong><br>A compact full-frame prime offering a natural perspective and bright f/1.8 aperture for low-light shooting and creative depth-of-field control. Its advanced optics deliver sharp, clear images with reduced aberrations and flare, while the stepping motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored" data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469">View Deal</a></p></div><div class="product"><a data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959" href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:524px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xiCKvorqRbGimhVDwyefVK" name="Nikkor Z 14-24mm f:2.8 S.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xiCKvorqRbGimhVDwyefVK.jpg" mos="" align="middle" fullscreen="" width="524" height="524" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored" data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959">Z 14-24mm f/2.8 S: was £2359 now £1959</a></strong><br>A versatile full-frame ultra-wide zoom with a bright constant f/2.8 aperture, making it well-suited for landscapes, architecture, interiors and low-light work. Its advanced optics deliver sharp, distortion-controlled images with excellent point-source rendering, while fast, quiet AF and customizable controls make it equally capable for both photo and video.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored" data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959">View Deal</a></p></div><div class="product"><a data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999" href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pe9ji9zYXY7aRYRDYDvAhm" name="Nikon Z 24-70mm f2.8 S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/pe9ji9zYXY7aRYRDYDvAhm.jpg" mos="" align="middle" fullscreen="" width="1106" height="1106" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow" data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999">Z 24-70mm f/2.8 S: was £2299 now £1999</a></strong><br>A versatile full-frame standard zoom covering everything from wide-angle to portrait-length perspectives. Its constant f/2.8 aperture, advanced optics, and multi-focus system deliver sharp images with fast, quiet AF, while the OLED display and customizable controls add extra convenience for both photo and video work. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow" data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999">View Deal</a></p></div><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras,</strong></a><strong> the </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-wide-angle-lenses-for-nikon-cameras"><strong>best Nikon wide-angle zoom lenses</strong></a><strong>, and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon"><strong>best Nikon telephoto lenses.</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Nikon D7500,Nikon D780,Nikon D850,Nikon AF-S Nikkor 500mm f/5.6E PF ED VR,Nikon AF-S 14-24mm f/2.8G ED,Nikon AF-S 24-120mm f/4G ED VR,Nikon Z6 III,Nikon Z 7II,Nikon Z8,Nikon Z 50mm f/1.8 S,Nikon Z 14-24mm f/2.8 S,Nikon Z 24-70mm f/2.8 S II" data-widget-title="Today's best Nikon deals"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/this-popular-nikon-camera-gear-is-now-cheaper-up-to-35-percent-off-dslrs-and-30-percent-off-mirrorless-cameras-and-lenses</link>
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                            <![CDATA[ From classic DSLR bodies and lenses to Nikon's latest Z-series gear, here are the best deals on some of the brand's most popular equipment ]]>
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                                                                        <pubDate>Tue, 01 Sep 2026 13:45:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z8]]></media:description>                                                            <media:text><![CDATA[Nikon Z8]]></media:text>
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                                <p>Nikon has been making cameras and lenses for over a century, and its gear has found a place in the bags of beginners, enthusiasts and professional photographers alike. </p><p>Now, Wex Photo is offering savings of up to 35% on some of the brand's most popular kit, from capable DSLRs and versatile Z-series mirrorless cameras to a range of wide-angle, standard and telephoto lenses.</p><h3 class="article-body__section" id="section-dslrs"><span>DSLRS</span></h3><h2 id="bodies">Bodies</h2><div class="product"><a data-dimension112="db742ba8-a5f7-11f1-995a-8501613b6f3e" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="£696.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1550px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kPZnbvMvmMEK6a8wM9rLSo" name="Nikon D7500.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kPZnbvMvmMEK6a8wM9rLSo.jpg" mos="" align="middle" fullscreen="" width="1550" height="1550" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A versatile DX-format DSLR built to handle both stills and video with ease. Its 20.9 MP sensor and EXPEED 5 processor deliver 8 fps continuous shooting, an impressive ISO range, 4K UHD video and a 51-point autofocus system for fast, reliable performance in a range of conditions.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db742ba8-a5f7-11f1-995a-8501613b6f3e" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="£696.95">View Deal</a></p></div><div class="product"><a data-dimension112="db742c84-a5f7-11f1-ae9a-0f613300de28" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="£1299" href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="7j52MQgtJbAxpqNXBP7RBb" name="INKD780" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7j52MQgtJbAxpqNXBP7RBb.jpg" mos="" align="middle" fullscreen="" width="1320" height="1320" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D780 blends classic DSLR handling with modern imaging performance, making it a versatile choice for both photography and video. Its 24.MP full-frame BSI CMOS sensor delivers sharp, low-noise images across a wide ISO range, while fast shooting, UHD 4K video, and Full HD slow-motion recording round out its capable feature set.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored" data-dimension112="db742c84-a5f7-11f1-ae9a-0f613300de28" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="£1299">View Deal</a></p></div><div class="product"><a data-dimension112="db742d60-a5f7-11f1-8b70-170adb4821c7" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="£1699" href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 brings together high resolution, speed, and versatile multimedia capabilities in a powerful full-frame DSLR. Its 45.7MP BSI CMOS sensor and EXPEED 5 processor deliver highly detailed images, fast continuous shooting, 4K UHD video, and an advanced 153-point AF system, while specialized features like 8K time-lapse and focus stacking add even more creative possibilities. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored" data-dimension112="db742d60-a5f7-11f1-8b70-170adb4821c7" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="£1699">View Deal</a></p></div><h2 id="lenses">Lenses</h2><div class="product"><a data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499" href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3LNM9gY3dfR83vZQz4TMcW" name="1534992913_1431717" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3LNM9gY3dfR83vZQz4TMcW.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored" data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499">AF-S 500mm f/5.6E PF ED VR: was £3699 now £3499</a></strong><br>Super-telephoto reach in a surprisingly compact, hand-holdable design. Its Phase Fresnel and ED elements help produce sharp, clear images with minimal chromatic aberration, while Nano Crystal and Super Integrated Coatings reduce flare and ghosting for consistent performance in challenging conditions. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-500mm-f5-6e-pf-ed-vr-af-s-lens-1673116/" target="_blank" rel="sponsored" data-dimension112="db742f4a-a5f7-11f1-84b2-456d3f055afc" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="£3499">View Deal</a></p></div><div class="product"><a data-dimension112="db743030-a5f7-11f1-a78c-455378901ae6" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qPE2eNyqXDs2fRLooeFxk4" name="1276683503_520635" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qPE2eNyqXDs2fRLooeFxk4.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A versatile ultra-wide zoom well-suited for landscapes, interiors, and nature photography. Its constant f/2.8 aperture, advanced optical design, and Nano Crystal Coat deliver sharp, clear images with controlled distortion, flare and ghosting, while the Silent Wave Motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db743030-a5f7-11f1-a78c-455378901ae6" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">View Deal</a></p></div><div class="product"><a data-dimension112="db743102-a5f7-11f1-ba7d-0767f7baf98d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="£746.95" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YPFsLce6s8nZjzSyvcsNiR" name="1491497200_729948" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YPFsLce6s8nZjzSyvcsNiR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A highly versatile zoom covering everything from wide-angle to short-telephoto perspectives, with a constant f/4 aperture for consistent performance. Its advanced optics, VR II stabilization and Silent Wave Motor work together to deliver sharp, clear images with reduced aberrations, reliable handheld shooting and fast, precise AF.<a class="view-deal button" href="" target="_blank" rel="sponsored" data-dimension112="db743102-a5f7-11f1-ba7d-0767f7baf98d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="£746.95">View Deal</a></p></div><h3 class="article-body__section" id="section-mirrorless"><span>Mirrorless</span></h3><h2 id="bodies-2">Bodies</h2><div class="product"><a data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799" href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored" data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799">Z6 III: was £2199 now £1799</a></strong><br>A versatile full-frame 24.5MP camera. Its partially stacked sensor enables fast, precise AF, 6K internal RAW video, pre-capture shooting up to 120 fps, and a high-resolution EVF, making it a strong all-round option for aspiring professionals. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z6iii-digital-camera-body-3175724/" target="_blank" rel="sponsored" data-dimension112="db743ac6-a5f7-11f1-9d73-b96f1f882d9d" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="£1799">View Deal</a></p></div><div class="product"><a data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599" href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:847px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="JDxme6TS6rkyEZkrYnnYE8" name="NikonZ7II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/JDxme6TS6rkyEZkrYnnYE8.png" mos="" align="middle" fullscreen="" width="847" height="846" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored" data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599">Z7 II: was £2299 now £1599</a></strong><br>A full-frame mirrorless camera built around a high-resolution 45.7MP XFX-format BSI CMOS sensor and dual EXPEED 6 processors for greater speed and versatility. With 1fps continuous shooting, improved Eye and Face Detection, UHD 4K 60p video, and dual card slots, it's a powerful choice for detail-focused photographers and hybrid shooters. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z7-ii-digital-camera-body-1754692/" target="_blank" rel="sponsored" data-dimension112="db743df0-a5f7-11f1-8dde-a5d0c26af277" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="£1599">View Deal</a></p></div><div class="product"><a data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999" href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jN6nySun5binBz7DWZkq99" name="nikon-z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jN6nySun5binBz7DWZkq99.jpg" mos="" align="middle" fullscreen="" width="400" height="400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored" data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999">Z8: was £3699 now £2999</a></strong><br>A compact, full-frame mirrorless camera that packs much of the flagship Z9's technology into a more portable body. Its 45.7 MP stacked BSI CMOS sensor and EXPEED 7 processor deliver fast AF, up to 20fps RAW shooting, 8K video and advanced subject tracking, making it a powerful choice for demanding photo and video work.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z8-digital-camera-body-3102266/" target="_blank" rel="sponsored" data-dimension112="db743eea-a5f7-11f1-9b96-13dc00135fd0" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="£2999">View Deal</a></p></div><h2 id="lenses-2">Lenses</h2><div class="product"><a data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469" href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:814px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="35Ke9VPbLjXiayRzDCLs7G" name="1572010356_1460455 copy copy.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/35Ke9VPbLjXiayRzDCLs7G.jpg" mos="" align="middle" fullscreen="" width="814" height="814" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored" data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469">Z 50mm f/1.8 S: was £569 now £469</a></strong><br>A compact full-frame prime offering a natural perspective and bright f/1.8 aperture for low-light shooting and creative depth-of-field control. Its advanced optics deliver sharp, clear images with reduced aberrations and flare, while the stepping motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-50mm-f1-8-s-lens-1673114/" target="_blank" rel="sponsored" data-dimension112="db7440de-a5f7-11f1-8498-0d0e0206284c" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="£469">View Deal</a></p></div><div class="product"><a data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959" href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:524px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xiCKvorqRbGimhVDwyefVK" name="Nikkor Z 14-24mm f:2.8 S.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xiCKvorqRbGimhVDwyefVK.jpg" mos="" align="middle" fullscreen="" width="524" height="524" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored" data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959">Z 14-24mm f/2.8 S: was £2359 now £1959</a></strong><br>A versatile full-frame ultra-wide zoom with a bright constant f/2.8 aperture, making it well-suited for landscapes, architecture, interiors and low-light work. Its advanced optics deliver sharp, distortion-controlled images with excellent point-source rendering, while fast, quiet AF and customizable controls make it equally capable for both photo and video.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-14-24mm-f2-8-s-lens-1751785/" target="_blank" rel="sponsored" data-dimension112="db744552-a5f7-11f1-84d1-d9b248eff2fa" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="£1959">View Deal</a></p></div><div class="product"><a data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999" href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pe9ji9zYXY7aRYRDYDvAhm" name="Nikon Z 24-70mm f2.8 S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/pe9ji9zYXY7aRYRDYDvAhm.jpg" mos="" align="middle" fullscreen="" width="1106" height="1106" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow" data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999">Z 24-70mm f/2.8 S: was £2299 now £1999</a></strong><br>A versatile full-frame standard zoom covering everything from wide-angle to portrait-length perspectives. Its constant f/2.8 aperture, advanced optics, and multi-focus system deliver sharp images with fast, quiet AF, while the OLED display and customizable controls add extra convenience for both photo and video work. <a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z-24-70mm-f2-8-s-lens-1691780/" target="_blank" rel="nofollow" data-dimension112="db7446b0-a5f7-11f1-86a2-4b3cb81b42ed" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="£1999">View Deal</a></p></div><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras,</strong></a><strong> the </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-wide-angle-lenses-for-nikon-cameras"><strong>best Nikon wide-angle zoom lenses</strong></a><strong>, and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon"><strong>best Nikon telephoto lenses.</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Nikon D7500,Nikon D780,Nikon D850,Nikon AF-S Nikkor 500mm f/5.6E PF ED VR,Nikon AF-S 14-24mm f/2.8G ED,Nikon AF-S 24-120mm f/4G ED VR,Nikon Z6 III,Nikon Z 7II,Nikon Z8,Nikon Z 50mm f/1.8 S,Nikon Z 14-24mm f/2.8 S,Nikon Z 24-70mm f/2.8 S II" data-widget-title="Today's best Nikon deals"></div>
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                                                            <title><![CDATA[ Popular Nikon gear is now up to 44% off across DSLR and mirrorless cameras and lenses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Nikon has been making cameras and lenses for over a century, and its gear has found a place in the bags of beginners, enthusiasts and professional photographers alike. </p><p>Now, B&H Photo is offering savings of up to 44% on some of the brand's most popular kit, from capable DSLRs and versatile Z-series mirrorless cameras to a range of wide-angle, standard and telephoto lenses.</p><h3 class="article-body__section" id="section-dslrs"><span>DSLRS</span></h3><h2 id="bodies-3">Bodies</h2><div class="product"><a data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95" href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1550px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kPZnbvMvmMEK6a8wM9rLSo" name="Nikon D7500.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kPZnbvMvmMEK6a8wM9rLSo.jpg" mos="" align="middle" fullscreen="" width="1550" height="1550" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95">D7500: was $996.95 now $696.95</a></strong><br>A versatile DX-format DSLR built to handle both stills and video with ease. Its 20.9 MP sensor and EXPEED 5 processor deliver 8 fps continuous shooting, an impressive ISO range, 4K UHD video and a 51-point autofocus system for fast, reliable performance in a range of conditions.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0ef9e56-a5f5-11f1-9b56-9d34d48522b2" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="$1746.95" href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="7j52MQgtJbAxpqNXBP7RBb" name="INKD780" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7j52MQgtJbAxpqNXBP7RBb.jpg" mos="" align="middle" fullscreen="" width="1320" height="1320" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D780 blends classic DSLR handling with modern imaging performance, making it a versatile choice for both photography and video. Its 24.MP full-frame BSI CMOS sensor delivers sharp, low-noise images across a wide ISO range, while fast shooting, UHD 4K video, and Full HD slow-motion recording round out its capable feature set.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9e56-a5f5-11f1-9b56-9d34d48522b2" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="$1746.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0ef9ece-a5f5-11f1-ba92-735a255b5795" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 brings together high resolution, speed, and versatile multimedia capabilities in a powerful full-frame DSLR. Its 45.7MP BSI CMOS sensor and EXPEED 5 processor deliver highly detailed images, fast continuous shooting, 4K UHD video, and an advanced 153-point AF system, while specialized features like 8K time-lapse and focus stacking add even more creative possibilities. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored" data-dimension112="f0ef9ece-a5f5-11f1-ba92-735a255b5795" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$2396.95">View Deal</a></p></div><h2 id="lenses-3">Lenses</h2><div class="product"><a data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95" href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3LNM9gY3dfR83vZQz4TMcW" name="1534992913_1431717" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3LNM9gY3dfR83vZQz4TMcW.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored" data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95">AF-S 500mm f/5.6E PF ED VR: was $3596.95 now $1996.95</a></strong><br>Super-telephoto reach in a surprisingly compact, hand-holdable design. Its Phase Fresnel and ED elements help produce sharp, clear images with minimal chromatic aberration, while Nano Crystal and Super Integrated Coatings reduce flare and ghosting for consistent performance in challenging conditions. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored" data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95" href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qPE2eNyqXDs2fRLooeFxk4" name="1276683503_520635" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qPE2eNyqXDs2fRLooeFxk4.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored" data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">AF-S 14-24mm f/2.8G ED: was $1746.95 now $1096.95</a></strong><br>A versatile ultra-wide zoom well-suited for landscapes, interiors, and nature photography. Its constant f/2.8 aperture, advanced optical design, and Nano Crystal Coat deliver sharp, clear images with controlled distortion, flare and ghosting, while the Silent Wave Motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored" data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95" href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YPFsLce6s8nZjzSyvcsNiR" name="1491497200_729948" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YPFsLce6s8nZjzSyvcsNiR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored" data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95">AF-S 24-120mm f/4G ED VR: was $1146.95 now $746.95</a></strong><br>A highly versatile zoom covering everything from wide-angle to short-telephoto perspectives, with a constant f/4 aperture for consistent performance. Its advanced optics, VR II stabilization and Silent Wave Motor work together to deliver sharp, clear images with reduced aberrations, reliable handheld shooting and fast, precise AF.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored" data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95">View Deal</a></p></div><h3 class="article-body__section" id="section-mirrorless"><span>Mirrorless</span></h3><h2 id="bodies-4">Bodies</h2><div class="product"><a data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">Z6 III: was $2696.95 now $2196.95</a></strong><br>A versatile full-frame 24.5MP camera. Its partially stacked sensor enables fast, precise AF, 6K internal RAW video, pre-capture shooting up to 120 fps, and a high-resolution EVF, making it a strong all-round option for aspiring professionals. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95" href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:847px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="JDxme6TS6rkyEZkrYnnYE8" name="NikonZ7II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/JDxme6TS6rkyEZkrYnnYE8.png" mos="" align="middle" fullscreen="" width="847" height="846" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95">Z7 II: was $2496.95 now $2096.95</a></strong><br>A full-frame mirrorless camera built around a high-resolution 45.7MP XFX-format BSI CMOS sensor and dual EXPEED 6 processors for greater speed and versatility. With 1fps continuous shooting, improved Eye and Face Detection, UHD 4K 60p video, and dual card slots, it's a powerful choice for detail-focused photographers and hybrid shooters. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jN6nySun5binBz7DWZkq99" name="nikon-z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jN6nySun5binBz7DWZkq99.jpg" mos="" align="middle" fullscreen="" width="400" height="400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95">Z8: was $4296.95 now $3596.95</a></strong><br>A compact, full-frame mirrorless camera that packs much of the flagship Z9's technology into a more portable body. Its 45.7 MP stacked BSI CMOS sensor and EXPEED 7 processor deliver fast AF, up to 20fps RAW shooting, 8K video and advanced subject tracking, making it a powerful choice for demanding photo and video work.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95">View Deal</a></p></div><h2 id="lenses-4">Lenses</h2><div class="product"><a data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95" href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:814px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="35Ke9VPbLjXiayRzDCLs7G" name="1572010356_1460455 copy copy.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/35Ke9VPbLjXiayRzDCLs7G.jpg" mos="" align="middle" fullscreen="" width="814" height="814" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95">Z 50mm f/1.8 S: was $666.95 now $566.95</a></strong><br>A compact full-frame prime offering a natural perspective and bright f/1.8 aperture for low-light shooting and creative depth-of-field control. Its advanced optics deliver sharp, clear images with reduced aberrations and flare, while the stepping motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:524px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xiCKvorqRbGimhVDwyefVK" name="Nikkor Z 14-24mm f:2.8 S.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xiCKvorqRbGimhVDwyefVK.jpg" mos="" align="middle" fullscreen="" width="524" height="524" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95">Z 14-24mm f/2.8 S: was $2696.95 now $2396.95</a></strong><br>A versatile full-frame ultra-wide zoom with a bright constant f/2.8 aperture, making it well-suited for landscapes, architecture, interiors and low-light work. Its advanced optics deliver sharp, distortion-controlled images with excellent point-source rendering, while fast, quiet AF and customizable controls make it equally capable for both photo and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pe9ji9zYXY7aRYRDYDvAhm" name="Nikon Z 24-70mm f2.8 S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/pe9ji9zYXY7aRYRDYDvAhm.jpg" mos="" align="middle" fullscreen="" width="1106" height="1106" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow" data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95">Z 24-70mm f/2.8 S: was $2546.95 now $2396.95</a></strong><br>A versatile full-frame standard zoom covering everything from wide-angle to portrait-length perspectives. Its constant f/2.8 aperture, advanced optics, and multi-focus system deliver sharp images with fast, quiet AF, while the OLED display and customizable controls add extra convenience for both photo and video work. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow" data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95">View Deal</a></p></div><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras,</strong></a><strong> the </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-wide-angle-lenses-for-nikon-cameras"><strong>best Nikon wide-angle zoom lenses</strong></a><strong>, and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon"><strong>best Nikon telephoto lenses.</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Nikon D7500,Nikon D780,Nikon D850,Nikon AF-S Nikkor 500mm f/5.6E PF ED VR,Nikon AF-S 14-24mm f/2.8G ED,Nikon AF-S 24-120mm f/4G ED VR,Nikon Z6 III,Nikon Z 7II,Nikon Z8,Nikon Z 50mm f/1.8 S,Nikon Z 14-24mm f/2.8 S,Nikon Z 24-70mm f/2.8 S II" data-widget-title="Today's best Nikon deals"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/popular-nikon-gear-is-now-up-to-44-percent-off-across-dslr-and-mirrorless-cameras-and-lenses</link>
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                            <![CDATA[ From classic DSLR bodies and lenses to Nikon's latest Z-series gear, here are the best deals on some of the brand's most popular equipment ]]>
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                                                                        <pubDate>Tue, 01 Sep 2026 11:24:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z8]]></media:description>                                                            <media:text><![CDATA[Nikon Z8]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z8]]></media:title>
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                            <article>
                                <p>Nikon has been making cameras and lenses for over a century, and its gear has found a place in the bags of beginners, enthusiasts and professional photographers alike. </p><p>Now, B&H Photo is offering savings of up to 44% on some of the brand's most popular kit, from capable DSLRs and versatile Z-series mirrorless cameras to a range of wide-angle, standard and telephoto lenses.</p><h3 class="article-body__section" id="section-dslrs"><span>DSLRS</span></h3><h2 id="bodies-3">Bodies</h2><div class="product"><a data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95" href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1550px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kPZnbvMvmMEK6a8wM9rLSo" name="Nikon D7500.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kPZnbvMvmMEK6a8wM9rLSo.jpg" mos="" align="middle" fullscreen="" width="1550" height="1550" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95">D7500: was $996.95 now $696.95</a></strong><br>A versatile DX-format DSLR built to handle both stills and video with ease. Its 20.9 MP sensor and EXPEED 5 processor deliver 8 fps continuous shooting, an impressive ISO range, 4K UHD video and a 51-point autofocus system for fast, reliable performance in a range of conditions.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1333060-REG/nikon_nikon_d7500_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9dde-a5f5-11f1-850c-f107f15f93a8" data-action="Deal Block" data-label="D7500" data-dimension48="D7500" data-dimension25="$696.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0ef9e56-a5f5-11f1-9b56-9d34d48522b2" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="$1746.95" href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="7j52MQgtJbAxpqNXBP7RBb" name="INKD780" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7j52MQgtJbAxpqNXBP7RBb.jpg" mos="" align="middle" fullscreen="" width="1320" height="1320" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D780 blends classic DSLR handling with modern imaging performance, making it a versatile choice for both photography and video. Its 24.MP full-frame BSI CMOS sensor delivers sharp, low-noise images across a wide ISO range, while fast shooting, UHD 4K video, and Full HD slow-motion recording round out its capable feature set.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored" data-dimension112="f0ef9e56-a5f5-11f1-9b56-9d34d48522b2" data-action="Deal Block" data-label="D780" data-dimension48="D780" data-dimension25="$1746.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0ef9ece-a5f5-11f1-ba92-735a255b5795" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 brings together high resolution, speed, and versatile multimedia capabilities in a powerful full-frame DSLR. Its 45.7MP BSI CMOS sensor and EXPEED 5 processor deliver highly detailed images, fast continuous shooting, 4K UHD video, and an advanced 153-point AF system, while specialized features like 8K time-lapse and focus stacking add even more creative possibilities. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored" data-dimension112="f0ef9ece-a5f5-11f1-ba92-735a255b5795" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$2396.95">View Deal</a></p></div><h2 id="lenses-3">Lenses</h2><div class="product"><a data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95" href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3LNM9gY3dfR83vZQz4TMcW" name="1534992913_1431717" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3LNM9gY3dfR83vZQz4TMcW.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored" data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95">AF-S 500mm f/5.6E PF ED VR: was $3596.95 now $1996.95</a></strong><br>Super-telephoto reach in a surprisingly compact, hand-holdable design. Its Phase Fresnel and ED elements help produce sharp, clear images with minimal chromatic aberration, while Nano Crystal and Super Integrated Coatings reduce flare and ghosting for consistent performance in challenging conditions. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1431717-REG/nikon_20082_af_s_nikkor_500mm_f_5_6e.html" target="_blank" rel="sponsored" data-dimension112="f0ef9fb4-a5f5-11f1-838a-5559db783963" data-action="Deal Block" data-label="AF-S 500mm f/5.6E PF ED VR" data-dimension48="AF-S 500mm f/5.6E PF ED VR" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95" href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qPE2eNyqXDs2fRLooeFxk4" name="1276683503_520635" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qPE2eNyqXDs2fRLooeFxk4.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored" data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">AF-S 14-24mm f/2.8G ED: was $1746.95 now $1096.95</a></strong><br>A versatile ultra-wide zoom well-suited for landscapes, interiors, and nature photography. Its constant f/2.8 aperture, advanced optical design, and Nano Crystal Coat deliver sharp, clear images with controlled distortion, flare and ghosting, while the Silent Wave Motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/520635-USA/Nikon_2163_AF_S_Zoom_Nikkor_14_24mm.html" target="_blank" rel="sponsored" data-dimension112="f0efa036-a5f5-11f1-9369-018756933bef" data-action="Deal Block" data-label="AF-S 14-24mm f/2.8G ED" data-dimension48="AF-S 14-24mm f/2.8G ED" data-dimension25="$1096.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95" href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YPFsLce6s8nZjzSyvcsNiR" name="1491497200_729948" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YPFsLce6s8nZjzSyvcsNiR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored" data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95">AF-S 24-120mm f/4G ED VR: was $1146.95 now $746.95</a></strong><br>A highly versatile zoom covering everything from wide-angle to short-telephoto perspectives, with a constant f/4 aperture for consistent performance. Its advanced optics, VR II stabilization and Silent Wave Motor work together to deliver sharp, clear images with reduced aberrations, reliable handheld shooting and fast, precise AF.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/729948-USA/Nikon_2193_AF_S_NIKKOR_24_120mm_f_4G.html" target="_blank" rel="sponsored" data-dimension112="f0efa0ae-a5f5-11f1-8687-b70c8050898d" data-action="Deal Block" data-label="AF-S 24-120mm f/4G ED VR" data-dimension48="AF-S 24-120mm f/4G ED VR" data-dimension25="$746.95">View Deal</a></p></div><h3 class="article-body__section" id="section-mirrorless"><span>Mirrorless</span></h3><h2 id="bodies-4">Bodies</h2><div class="product"><a data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">Z6 III: was $2696.95 now $2196.95</a></strong><br>A versatile full-frame 24.5MP camera. Its partially stacked sensor enables fast, precise AF, 6K internal RAW video, pre-capture shooting up to 120 fps, and a high-resolution EVF, making it a strong all-round option for aspiring professionals. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa20c-a5f5-11f1-bdda-8df0784f6764" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95" href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:847px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="JDxme6TS6rkyEZkrYnnYE8" name="NikonZ7II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/JDxme6TS6rkyEZkrYnnYE8.png" mos="" align="middle" fullscreen="" width="847" height="846" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95">Z7 II: was $2496.95 now $2096.95</a></strong><br>A full-frame mirrorless camera built around a high-resolution 45.7MP XFX-format BSI CMOS sensor and dual EXPEED 6 processors for greater speed and versatility. With 1fps continuous shooting, improved Eye and Face Detection, UHD 4K 60p video, and dual card slots, it's a powerful choice for detail-focused photographers and hybrid shooters. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1597168-REG/nikon_z_7_ii_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="f0efa284-a5f5-11f1-a359-f317b5ddb3a8" data-action="Deal Block" data-label="Z7 II" data-dimension48="Z7 II" data-dimension25="$2096.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jN6nySun5binBz7DWZkq99" name="nikon-z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jN6nySun5binBz7DWZkq99.jpg" mos="" align="middle" fullscreen="" width="400" height="400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95">Z8: was $4296.95 now $3596.95</a></strong><br>A compact, full-frame mirrorless camera that packs much of the flagship Z9's technology into a more portable body. Its 45.7 MP stacked BSI CMOS sensor and EXPEED 7 processor deliver fast AF, up to 20fps RAW shooting, 8K video and advanced subject tracking, making it a powerful choice for demanding photo and video work.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="f0efa2f2-a5f5-11f1-8251-89e7443e774f" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3596.95">View Deal</a></p></div><h2 id="lenses-4">Lenses</h2><div class="product"><a data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95" href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:814px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="35Ke9VPbLjXiayRzDCLs7G" name="1572010356_1460455 copy copy.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/35Ke9VPbLjXiayRzDCLs7G.jpg" mos="" align="middle" fullscreen="" width="814" height="814" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95">Z 50mm f/1.8 S: was $666.95 now $566.95</a></strong><br>A compact full-frame prime offering a natural perspective and bright f/1.8 aperture for low-light shooting and creative depth-of-field control. Its advanced optics deliver sharp, clear images with reduced aberrations and flare, while the stepping motor provides fast, quiet AF for both stills and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1431710-REG/nikon_20083_nikkor_z_50mm_f_1_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa3e2-a5f5-11f1-83e2-5d34374e6c12" data-action="Deal Block" data-label="Z 50mm f/1.8 S" data-dimension48="Z 50mm f/1.8 S" data-dimension25="$566.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:524px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xiCKvorqRbGimhVDwyefVK" name="Nikkor Z 14-24mm f:2.8 S.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xiCKvorqRbGimhVDwyefVK.jpg" mos="" align="middle" fullscreen="" width="524" height="524" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95">Z 14-24mm f/2.8 S: was $2696.95 now $2396.95</a></strong><br>A versatile full-frame ultra-wide zoom with a bright constant f/2.8 aperture, making it well-suited for landscapes, architecture, interiors and low-light work. Its advanced optics deliver sharp, distortion-controlled images with excellent point-source rendering, while fast, quiet AF and customizable controls make it equally capable for both photo and video.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1578224-REG/nikon_nikkor_z_14_24mm_f_2_8.html" target="_blank" rel="sponsored" data-dimension112="f0efa450-a5f5-11f1-9e1d-318574a85e14" data-action="Deal Block" data-label="Z 14-24mm f/2.8 S" data-dimension48="Z 14-24mm f/2.8 S" data-dimension25="$2396.95">View Deal</a></p></div><div class="product"><a data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95" href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1106px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pe9ji9zYXY7aRYRDYDvAhm" name="Nikon Z 24-70mm f2.8 S" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/pe9ji9zYXY7aRYRDYDvAhm.jpg" mos="" align="middle" fullscreen="" width="1106" height="1106" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow" data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95">Z 24-70mm f/2.8 S: was $2546.95 now $2396.95</a></strong><br>A versatile full-frame standard zoom covering everything from wide-angle to portrait-length perspectives. Its constant f/2.8 aperture, advanced optics, and multi-focus system deliver sharp images with fast, quiet AF, while the OLED display and customizable controls add extra convenience for both photo and video work. <a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1459622-REG/nikon_nikkor_z_24_70mm_f_2_8.html" target="_blank" rel="nofollow" data-dimension112="f0efa4c8-a5f5-11f1-9504-bf1c41162ef6" data-action="Deal Block" data-label="Z 24-70mm f/2.8 S" data-dimension48="Z 24-70mm f/2.8 S" data-dimension25="$2396.95">View Deal</a></p></div><p><strong>Browse the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"><strong>best Nikon cameras,</strong></a><strong> the </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-wide-angle-lenses-for-nikon-cameras"><strong>best Nikon wide-angle zoom lenses</strong></a><strong>, and the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon"><strong>best Nikon telephoto lenses.</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Nikon D7500,Nikon D780,Nikon D850,Nikon AF-S Nikkor 500mm f/5.6E PF ED VR,Nikon AF-S 14-24mm f/2.8G ED,Nikon AF-S 24-120mm f/4G ED VR,Nikon Z6 III,Nikon Z 7II,Nikon Z8,Nikon Z 50mm f/1.8 S,Nikon Z 14-24mm f/2.8 S,Nikon Z 24-70mm f/2.8 S II" data-widget-title="Today's best Nikon deals"></div>
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                                                            <title><![CDATA[ That gorilla’s picking his nose! Immersive exhibit to showcase Nikon Comedy Wildlife Awards’ most guffaw-inducing photography gaffes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Did you ever hear the one about the Nikon Comedy Wildlife Awards' 10th anniversary? Well, you’ve come to the right place, because an immersive exhibition is being held at <a href="https://frameless.com/artist-residencies/comedy-wildlife-awards/" target="_blank" rel="nofollow">Frameless</a>, the largest permanent immersive art experience in London, England. </p><p>The laugh-out-loud event opens to visitors on September 12, where a curated collection of the competition’s funniest images will be blown up to full scale and immersed within their natural habitat, ensuring that you’re left cackling like a hyena that’s having its tummy tickled.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1328px;"><p class="vanilla-image-block" style="padding-top:150.60%;"><img id="7UscBPN7FqtJHoZppHT64V" name="CWL0029OD15_Oliver Dreike_Almost got it" alt="Gorilla picking his nose" src="https://cdn.mos.cms.futurecdn.net/7UscBPN7FqtJHoZppHT64V.jpg" mos="" align="middle" fullscreen="" width="1328" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">'Almost Got It' </span><span class="credit" itemprop="copyrightHolder">(Image credit: Oliver Dreike / Nikon Comedy Wildlife Awards)</span></figcaption></figure><p>The exhibition will feature 91 award-winning photos, presented in what Nikon is calling a “spectacular” 15-minute immersive experience. </p><p>Far from a cheap laugh, visitors will get to walk through seven different immersive habitats where they’ll be exposed to the sights and sounds of locations such as shorelines and forests. </p><p>And of course, they’ll get to meet a variety of hilarious characters including a grinning bear, a ridiculously smarmy fish and a fox stuck headfirst in a patch of snow. </p><p>"Being able to show some of the very best entries from our fantastic collection of images at Frameless is an absolute honor for all involved with this competition," said Tom Sullam, co-founder of the Nikon Comedy Wildlife Awards. </p><p>"The strength of our message is only as strong as the people that see the images, and this upbeat, positive and enhancing exhibition will be an incredible experience for all visitors. We are genuinely thrilled by this exhibition and can’t wait to see the positivity that comes from it!"</p><p>The exhibition will run from September 12 2026 through January 2027, with adult entry from £29.50 and £20 for children. Visit the <a href="https://frameless.com/artist-residencies/comedy-wildlife-awards/" target="_blank" rel="nofollow">Frameless website</a> for more information.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/yG7ddpfG4jSJiGyaFBMXtU.jpg" alt="Bear with a grinning face " /><figcaption>'Smile, You're Being Photographed'<small role="credit">Valtteri Mulkahainen / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dfvcv4zhSd6sRHQk3WS8iU.jpg" alt="Grinning fish " /><figcaption>'Smiley'<small role="credit">Arturo J. Telle / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/y4oDcHgsDyuAzpWU5ioqYU.jpg" alt="Turtle with dragonfly balanced on beak " /><figcaption>'The Happy Turtle'<small role="credit">Tzahi Finkelstein / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CptnAS88Aj7sS5GNcUSpsU.jpg" alt="Two penguins on a beach " /><figcaption>'Talk To The Fin'<small role="credit">Jennifer Hadley / Nikon Comedy Wildlife Awards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in wildlife photography? Here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography</a>. Plus, take a look at <a href="https://www.digitalcameraworld.com/photography/nature-and-wildlife-photography/10-tips-for-wildlife-photography-from-birds-in-flight-to-insect-close-ups">my 10 tips for wildlife photography</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/galleries-and-exhibitions/that-gorillas-picking-his-nose-immersive-exhibit-to-showcase-nikon-comedy-wildlife-awards-most-guffaw-inducing-photography-gaffes</link>
                                                                            <description>
                            <![CDATA[ Knock, knock… Who’s there? A decade of chortling shots from the Nikon Comedy Wildlife Awards, curated into an immersive exhibition ]]>
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                                                                        <pubDate>Fri, 28 Aug 2026 20:47:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Galleries and Exhibitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Oliver Dreike / Nikon Comedy Wildlife Awards]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&amp;#39;Diving Fox&amp;#39;]]></media:description>                                                            <media:text><![CDATA[Gorilla picking his nose]]></media:text>
                                <media:title type="plain"><![CDATA[Gorilla picking his nose]]></media:title>
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                                <p>Did you ever hear the one about the Nikon Comedy Wildlife Awards' 10th anniversary? Well, you’ve come to the right place, because an immersive exhibition is being held at <a href="https://frameless.com/artist-residencies/comedy-wildlife-awards/" target="_blank" rel="nofollow">Frameless</a>, the largest permanent immersive art experience in London, England. </p><p>The laugh-out-loud event opens to visitors on September 12, where a curated collection of the competition’s funniest images will be blown up to full scale and immersed within their natural habitat, ensuring that you’re left cackling like a hyena that’s having its tummy tickled.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1328px;"><p class="vanilla-image-block" style="padding-top:150.60%;"><img id="7UscBPN7FqtJHoZppHT64V" name="CWL0029OD15_Oliver Dreike_Almost got it" alt="Gorilla picking his nose" src="https://cdn.mos.cms.futurecdn.net/7UscBPN7FqtJHoZppHT64V.jpg" mos="" align="middle" fullscreen="" width="1328" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">'Almost Got It' </span><span class="credit" itemprop="copyrightHolder">(Image credit: Oliver Dreike / Nikon Comedy Wildlife Awards)</span></figcaption></figure><p>The exhibition will feature 91 award-winning photos, presented in what Nikon is calling a “spectacular” 15-minute immersive experience. </p><p>Far from a cheap laugh, visitors will get to walk through seven different immersive habitats where they’ll be exposed to the sights and sounds of locations such as shorelines and forests. </p><p>And of course, they’ll get to meet a variety of hilarious characters including a grinning bear, a ridiculously smarmy fish and a fox stuck headfirst in a patch of snow. </p><p>"Being able to show some of the very best entries from our fantastic collection of images at Frameless is an absolute honor for all involved with this competition," said Tom Sullam, co-founder of the Nikon Comedy Wildlife Awards. </p><p>"The strength of our message is only as strong as the people that see the images, and this upbeat, positive and enhancing exhibition will be an incredible experience for all visitors. We are genuinely thrilled by this exhibition and can’t wait to see the positivity that comes from it!"</p><p>The exhibition will run from September 12 2026 through January 2027, with adult entry from £29.50 and £20 for children. Visit the <a href="https://frameless.com/artist-residencies/comedy-wildlife-awards/" target="_blank" rel="nofollow">Frameless website</a> for more information.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/yG7ddpfG4jSJiGyaFBMXtU.jpg" alt="Bear with a grinning face " /><figcaption>'Smile, You're Being Photographed'<small role="credit">Valtteri Mulkahainen / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dfvcv4zhSd6sRHQk3WS8iU.jpg" alt="Grinning fish " /><figcaption>'Smiley'<small role="credit">Arturo J. Telle / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/y4oDcHgsDyuAzpWU5ioqYU.jpg" alt="Turtle with dragonfly balanced on beak " /><figcaption>'The Happy Turtle'<small role="credit">Tzahi Finkelstein / Nikon Comedy Wildlife Awards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CptnAS88Aj7sS5GNcUSpsU.jpg" alt="Two penguins on a beach " /><figcaption>'Talk To The Fin'<small role="credit">Jennifer Hadley / Nikon Comedy Wildlife Awards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in wildlife photography? Here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography</a>. Plus, take a look at <a href="https://www.digitalcameraworld.com/photography/nature-and-wildlife-photography/10-tips-for-wildlife-photography-from-birds-in-flight-to-insect-close-ups">my 10 tips for wildlife photography</a>.</p>
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                                                            <title><![CDATA[ Our favourite ever DSLR camera has dropped to its lowest price –and it is a bargain way of going retro with your photography! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you love shooting the DSLR way, the Nikon D850 is a full-frame camera that truly delivers – combining high resolution, impressive speed, and incredible value. </p><p>And right now, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a> with <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-24-120mm-f4g-ed-vr-review">AF-S 24-120mm f/4 G</a> kit zoom has dropped to a<strong> new low price of £2,199 </strong>– that's a saving of £600.</p><p>This full-frame DSLR powerhouse offers 45.7MP resolution and up to 9 fps – ideal if you are a pro or serious amateur. With its versatility and speed, the D850 is perfect for a wide range of photography styles...</p><div class="product"><a data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199" href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3534px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vNhxtH6PJBavKs9CPGE2GR" name="DCM220.kit_group.Nikon_D850_02.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vNhxtH6PJBavKs9CPGE2GR.jpg" mos="" align="middle" fullscreen="" width="3534" height="1988" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored" data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199">D850 + 24-120mm: was £2799 now £2199</a></strong><br>The Nikon D850 is a rock-solid 45.7MP workhorse that delivers stunning detail, huge dynamic range, and pro-grade reliability for everything from weddings to wild landscapes. Offer ends September 28.<a class="view-deal button" href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored" data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199">View Deal</a></p></div><p>Now, let's talk about why the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850 </a>is such a big deal. Beyond this great price, it's a versatile powerhouse made for all kinds of photography and videography – nature, landscapes, weddings, fashion, sports – you name it. </p><p>The camera's performance is so broad that it can easily handle nearly any shoot you throw at it. The only thing holding it back from being a top-tier 4K filmmaking tool is its contrast-based autofocus in live view mode. </p><p>Designed with professionals in mind, the 45.7MP D850 also has a strong following among serious amateurs. With this deal, it's a chance to get a professional-grade Nikon DSLR without breaking the bank. </p><p>Its closest rival from Canon, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">EOS 5D Mark IV</a>, is solid – but the D850 beats it in resolution, shooting speed, and full-frame 4K video. And with this deal, you're getting an old-school pro-level camera for a fraction of the list price. </p><div data-widget-type="review" data-model-name="Nikon D850"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/our-favourite-ever-dslr-camera-has-dropped-to-its-lowest-price-and-it-is-a-bargain-way-of-going-retro-with-your-photography</link>
                                                                            <description>
                            <![CDATA[ The versatile D850 DSLR kit hits a record-low price in time for the holiday weekend ]]>
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                                                                        <pubDate>Fri, 28 Aug 2026 15:15:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon D850 close up]]></media:description>                                                            <media:text><![CDATA[Nikon D850 close up]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon D850 close up]]></media:title>
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                            <![CDATA[
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                                <p>If you love shooting the DSLR way, the Nikon D850 is a full-frame camera that truly delivers – combining high resolution, impressive speed, and incredible value. </p><p>And right now, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a> with <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-24-120mm-f4g-ed-vr-review">AF-S 24-120mm f/4 G</a> kit zoom has dropped to a<strong> new low price of £2,199 </strong>– that's a saving of £600.</p><p>This full-frame DSLR powerhouse offers 45.7MP resolution and up to 9 fps – ideal if you are a pro or serious amateur. With its versatility and speed, the D850 is perfect for a wide range of photography styles...</p><div class="product"><a data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199" href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3534px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vNhxtH6PJBavKs9CPGE2GR" name="DCM220.kit_group.Nikon_D850_02.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vNhxtH6PJBavKs9CPGE2GR.jpg" mos="" align="middle" fullscreen="" width="3534" height="1988" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored" data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199">D850 + 24-120mm: was £2799 now £2199</a></strong><br>The Nikon D850 is a rock-solid 45.7MP workhorse that delivers stunning detail, huge dynamic range, and pro-grade reliability for everything from weddings to wild landscapes. Offer ends September 28.<a class="view-deal button" href="https://www.lcegroup.co.uk/New/Nikon-D850-+24-120mm-f/4-VR-AF-S-G-Zoom-Lens-Kit_18686.html" target="_blank" rel="sponsored" data-dimension112="3da6a2cc-a2f3-11f1-a59d-39bed7dee042" data-action="Deal Block" data-label="D850 + 24-120mm" data-dimension48="D850 + 24-120mm" data-dimension25="£2199">View Deal</a></p></div><p>Now, let's talk about why the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850 </a>is such a big deal. Beyond this great price, it's a versatile powerhouse made for all kinds of photography and videography – nature, landscapes, weddings, fashion, sports – you name it. </p><p>The camera's performance is so broad that it can easily handle nearly any shoot you throw at it. The only thing holding it back from being a top-tier 4K filmmaking tool is its contrast-based autofocus in live view mode. </p><p>Designed with professionals in mind, the 45.7MP D850 also has a strong following among serious amateurs. With this deal, it's a chance to get a professional-grade Nikon DSLR without breaking the bank. </p><p>Its closest rival from Canon, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">EOS 5D Mark IV</a>, is solid – but the D850 beats it in resolution, shooting speed, and full-frame 4K video. And with this deal, you're getting an old-school pro-level camera for a fraction of the list price. </p><div data-widget-type="review" data-model-name="Nikon D850"></div>
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                                                            <title><![CDATA[ Nikon’s first compact cinema camera takes gold at EISA Awards ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.eisa-awards.org/awards/nikon-zr/" target="_blank" rel="nofollow">EISA Awards</a> are back, celebrating the year’s very best tech, and the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> has picked up the Photo/Video Camera 2026-2027 award. EISA’s jury of experts praised the Nikon ZR’s “attractive features” and “reasonable price,” while acknowledging the camera’s RED color science and codecs. </p><p>They went as far as calling the camera a “unique tool,” and I couldn’t agree more. In a world where, for a better word, compact <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema cameras </a>like the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/sony-fx5-arrives-with-5k-open-gate-and-internal-raw-but-some-of-this-video-cameras-best-tricks-are-coming-later">Sony FX5</a> and <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/canon-eos-c50-review">Canon EOS C50</a> rule the roost, the Nikon ZR does offer something different. Beyond the aforementioned RED tech, you also get that giant 4-inch rear screen, a still baffling fanless design, and access to the incredible Z-mount of optics. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4233px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BjWeYTaufWa4zcA2f9JqER" name="Nikon ZR 1" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/v2/t:214,l:550,cw:4233,ch:2381,q:80/BjWeYTaufWa4zcA2f9JqER.jpg" mos="" align="middle" fullscreen="" width="4948" height="2783" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The huge 4-inch rear LCD is one of the Nikon ZR's coolest features </span></figcaption></figure><p>EISA also highlights the “excellent audio,” presumably due to its internal 32-bit float recording, as well as praising the camera’s 7.5 stops of IBIS, and autofocus performance. The Expert Imaging and Sound Association (EISA) is a curated collective of experts from 51 magazines, websites and social media outlets from across 26 countries, delivering their verdict on the latest and greatest consumer technology. </p><p>I’ve been lucky enough to use the Nikon ZR, and I couldn’t agree more with EISA’s assessment. When <a href="https://www.digitalcameraworld.com/news/shock-news-nikon-buys-cine-camera-specialists-red">Nikon surprised the world by acquiring RED</a> in 2024, it wasn’t a major player in the video sphere, and many questioned how the two brands could maintain their very different identities while also complementing each other. </p><p>And I think the Nikon ZR is a huge step in the right direction. If this is what Nikon can turn out at the first time of asking, I couldn’t be more excited for what Nikon x RED collaboration we can expect in the future. </p><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more EISA news? Just released months ago, and <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/just-released-months-ago-and-already-crowned-as-the-compact-camera-of-the-year-point-and-shoot-model-with-viewfinder-now-honored-with-industry-award">already crowned as the compact camera of the year</a>. EISA Awards 2026: no Sony clean sweep this year as <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/eisa-awards-2026-no-sony-clean-sweep-this-year-as-nikon-snags-lens-of-the-year-crown-as-photography-winners-announced">Nikon snags "Lens of the Year" crown</a> as photography winners announced. Plus, the <a href="https://www.digitalcameraworld.com/uk/news">latest camera news</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/cinema-cameras/nikons-first-compact-cinema-camera-takes-gold-at-eisa-awards</link>
                                                                            <description>
                            <![CDATA[ EISA has named the Nikon ZR Photo/Video Camera 2026-2027, praising a whole raft of features and calling it “unique” ]]>
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                                                                        <pubDate>Wed, 26 Aug 2026 16:51:51 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Aug 2026 09:14:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Cinema Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Video Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon ZR with trophy emoji on sensor and blue to green gradient ]]></media:description>                                                            <media:text><![CDATA[Nikon ZR with trophy emoji on sensor and blue to green gradient ]]></media:text>
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                                <p>The <a href="https://www.eisa-awards.org/awards/nikon-zr/" target="_blank" rel="nofollow">EISA Awards</a> are back, celebrating the year’s very best tech, and the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> has picked up the Photo/Video Camera 2026-2027 award. EISA’s jury of experts praised the Nikon ZR’s “attractive features” and “reasonable price,” while acknowledging the camera’s RED color science and codecs. </p><p>They went as far as calling the camera a “unique tool,” and I couldn’t agree more. In a world where, for a better word, compact <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema cameras </a>like the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/sony-fx5-arrives-with-5k-open-gate-and-internal-raw-but-some-of-this-video-cameras-best-tricks-are-coming-later">Sony FX5</a> and <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/canon-eos-c50-review">Canon EOS C50</a> rule the roost, the Nikon ZR does offer something different. Beyond the aforementioned RED tech, you also get that giant 4-inch rear screen, a still baffling fanless design, and access to the incredible Z-mount of optics. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4233px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BjWeYTaufWa4zcA2f9JqER" name="Nikon ZR 1" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/v2/t:214,l:550,cw:4233,ch:2381,q:80/BjWeYTaufWa4zcA2f9JqER.jpg" mos="" align="middle" fullscreen="" width="4948" height="2783" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The huge 4-inch rear LCD is one of the Nikon ZR's coolest features </span></figcaption></figure><p>EISA also highlights the “excellent audio,” presumably due to its internal 32-bit float recording, as well as praising the camera’s 7.5 stops of IBIS, and autofocus performance. The Expert Imaging and Sound Association (EISA) is a curated collective of experts from 51 magazines, websites and social media outlets from across 26 countries, delivering their verdict on the latest and greatest consumer technology. </p><p>I’ve been lucky enough to use the Nikon ZR, and I couldn’t agree more with EISA’s assessment. When <a href="https://www.digitalcameraworld.com/news/shock-news-nikon-buys-cine-camera-specialists-red">Nikon surprised the world by acquiring RED</a> in 2024, it wasn’t a major player in the video sphere, and many questioned how the two brands could maintain their very different identities while also complementing each other. </p><p>And I think the Nikon ZR is a huge step in the right direction. If this is what Nikon can turn out at the first time of asking, I couldn’t be more excited for what Nikon x RED collaboration we can expect in the future. </p><div data-widget-type="review" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more EISA news? Just released months ago, and <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/just-released-months-ago-and-already-crowned-as-the-compact-camera-of-the-year-point-and-shoot-model-with-viewfinder-now-honored-with-industry-award">already crowned as the compact camera of the year</a>. EISA Awards 2026: no Sony clean sweep this year as <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/eisa-awards-2026-no-sony-clean-sweep-this-year-as-nikon-snags-lens-of-the-year-crown-as-photography-winners-announced">Nikon snags "Lens of the Year" crown</a> as photography winners announced. Plus, the <a href="https://www.digitalcameraworld.com/uk/news">latest camera news</a>.</p>
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                                                            <title><![CDATA[ Nikon will service your old SLR film camera, but only for a limited number of people for a very limited time ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Could your old Nikon SLR or optics do with a little TLC? Well, Nikon Japan is offering its MF Old Product Maintenance Service for a very limited time only. The news comes by way of <a href="https://dc.watch.impress.co.jp/docs/news/2135798.html" target="_blank" rel="nofollow">Digital Camera Watch</a>, and it’s not the first time the ‘Big N’ has opened its doors to retro wares. No doubt a reaction to the boom in film photography in recent years. </p><p>Sadly, it’s still only available for customers who reside in Japan, so anyone in the United States and Europe will miss out. It’s only open for applications for roughly a month (September 1 to October 30), and the service can take around three months upon the goods’ arrival at the <a href="https://nij.nikon.com/support/repair/discontinue/" target="_blank" rel="nofollow">Nikon Repair Center</a> (Yokohama).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2757px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="UDbkSPL9aPpcCD4ZqWuUeT" name="NikonFE169-bg.JPG" alt="Nikon FE hands-on image" src="https://cdn.mos.cms.futurecdn.net/v2/t:70,l:182,cw:2757,ch:1551,q:80/UDbkSPL9aPpcCD4ZqWuUeT.jpg" mos="" align="middle" fullscreen="1" width="3000" height="1687" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:70,l:182,cw:2757,ch:1551,q:80/UDbkSPL9aPpcCD4ZqWuUeT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Nikon says that the service is only available via direct delivery to Nikon Repair Center or by telephone and that applications are not accepted through the service center counter or online. </p><p>The Nikon Repair Center is able to inspect and clean eligible items, including the Nikon F, Nikon F2, Nikon F3, <a href="https://www.digitalcameraworld.com/reviews/nikon-fm-review">Nikon FM</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-fe-review">Nikon FE </a>and Nikon FE2, as well as a range of retro Nikon optics. It would appear, as per previous instances, that the service is largely designed to inspect and clean eligible products, not supply and install replacement parts. </p><h2 id="mf-old-product-maintenance-service">MF Old Product Maintenance Service</h2><p><strong>MF SLR cameras...</strong></p><ul><li>Winding mechanism inspection</li><li>Rewind mechanism inspection</li><li>Shutter speed accuracy check</li><li>Exposure accuracy check</li><li>Infinity focus alignment check</li><li>Camera back / film chamber inspection</li><li>Mirror operation check</li><li>Speedlight flash firing & sync check</li><li>Exterior light seal (moltoprene foam) inspection & replacement</li><li>Exterior cleaning</li></ul><p><strong>MF lenses...</strong></p><ul><li>Infinity focus alignment check</li><li>Distance ring operation check</li><li>Aperture ring operation check</li><li>Aperture blade operation check</li><li>Internal lens element inspection (dust and mold)</li><li>Exterior cleaning</li></ul><p><em>Information from Nikon Japan was translated via Google.</em></p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-XmxrEO"></div>                            </div>                            <script src="https://kwizly.com/embed/XmxrEO.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more film-related Nikon goodness? <a href="https://www.digitalcameraworld.com/features/i-bought-the-only-film-camera-ill-ever-need-the-nikon-fm-is-an-slr-in-its-purest-form">I bought the only film camera I’ll ever need</a>: the Nikon FM is an SLR in its purest form. I think <a href="https://www.digitalcameraworld.com/cameras/film-cameras/i-think-the-nikon-fe-is-a-perfect-first-film-camera-heres-why">the Nikon FE is a perfect first film camera</a>. Here’s why… <a href="https://www.digitalcameraworld.com/cameras/film-cameras/i-love-the-nikon-fm2-it-was-only-discontinued-in-2001-and-that-should-tell-you-everything-you-need-to-know">I love the Nikon FM2, it was only discontinued in 2001</a>, and that should tell you everything you need to know.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/film-cameras/nikon-will-service-your-old-slr-film-camera-but-only-for-a-limited-number-of-people-for-a-very-limited-time</link>
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                            <![CDATA[ Got an old Nikon 35mm SLR that needs fixing? Nikon Japan is bringing back its popular MF Old Product Maintenance Service ]]>
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                                                                        <pubDate>Wed, 26 Aug 2026 12:12:30 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2026 14:48:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Film Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Man holding Nikon FM, wearing blue denim jacket ]]></media:description>                                                            <media:text><![CDATA[Man holding Nikon FM, wearing blue denim jacket ]]></media:text>
                                <media:title type="plain"><![CDATA[Man holding Nikon FM, wearing blue denim jacket ]]></media:title>
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                                <p>Could your old Nikon SLR or optics do with a little TLC? Well, Nikon Japan is offering its MF Old Product Maintenance Service for a very limited time only. The news comes by way of <a href="https://dc.watch.impress.co.jp/docs/news/2135798.html" target="_blank" rel="nofollow">Digital Camera Watch</a>, and it’s not the first time the ‘Big N’ has opened its doors to retro wares. No doubt a reaction to the boom in film photography in recent years. </p><p>Sadly, it’s still only available for customers who reside in Japan, so anyone in the United States and Europe will miss out. It’s only open for applications for roughly a month (September 1 to October 30), and the service can take around three months upon the goods’ arrival at the <a href="https://nij.nikon.com/support/repair/discontinue/" target="_blank" rel="nofollow">Nikon Repair Center</a> (Yokohama).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2757px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="UDbkSPL9aPpcCD4ZqWuUeT" name="NikonFE169-bg.JPG" alt="Nikon FE hands-on image" src="https://cdn.mos.cms.futurecdn.net/v2/t:70,l:182,cw:2757,ch:1551,q:80/UDbkSPL9aPpcCD4ZqWuUeT.jpg" mos="" align="middle" fullscreen="1" width="3000" height="1687" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:70,l:182,cw:2757,ch:1551,q:80/UDbkSPL9aPpcCD4ZqWuUeT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Nikon says that the service is only available via direct delivery to Nikon Repair Center or by telephone and that applications are not accepted through the service center counter or online. </p><p>The Nikon Repair Center is able to inspect and clean eligible items, including the Nikon F, Nikon F2, Nikon F3, <a href="https://www.digitalcameraworld.com/reviews/nikon-fm-review">Nikon FM</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-fe-review">Nikon FE </a>and Nikon FE2, as well as a range of retro Nikon optics. It would appear, as per previous instances, that the service is largely designed to inspect and clean eligible products, not supply and install replacement parts. </p><h2 id="mf-old-product-maintenance-service">MF Old Product Maintenance Service</h2><p><strong>MF SLR cameras...</strong></p><ul><li>Winding mechanism inspection</li><li>Rewind mechanism inspection</li><li>Shutter speed accuracy check</li><li>Exposure accuracy check</li><li>Infinity focus alignment check</li><li>Camera back / film chamber inspection</li><li>Mirror operation check</li><li>Speedlight flash firing & sync check</li><li>Exterior light seal (moltoprene foam) inspection & replacement</li><li>Exterior cleaning</li></ul><p><strong>MF lenses...</strong></p><ul><li>Infinity focus alignment check</li><li>Distance ring operation check</li><li>Aperture ring operation check</li><li>Aperture blade operation check</li><li>Internal lens element inspection (dust and mold)</li><li>Exterior cleaning</li></ul><p><em>Information from Nikon Japan was translated via Google.</em></p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-XmxrEO"></div>                            </div>                            <script src="https://kwizly.com/embed/XmxrEO.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more film-related Nikon goodness? <a href="https://www.digitalcameraworld.com/features/i-bought-the-only-film-camera-ill-ever-need-the-nikon-fm-is-an-slr-in-its-purest-form">I bought the only film camera I’ll ever need</a>: the Nikon FM is an SLR in its purest form. I think <a href="https://www.digitalcameraworld.com/cameras/film-cameras/i-think-the-nikon-fe-is-a-perfect-first-film-camera-heres-why">the Nikon FE is a perfect first film camera</a>. Here’s why… <a href="https://www.digitalcameraworld.com/cameras/film-cameras/i-love-the-nikon-fm2-it-was-only-discontinued-in-2001-and-that-should-tell-you-everything-you-need-to-know">I love the Nikon FM2, it was only discontinued in 2001</a>, and that should tell you everything you need to know.</p>
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                                                            <title><![CDATA[ Nikon Image Space just got a death sentence. This is when to download photos by  – and what Nikon is replacing it with ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Nikon Image Space is shutting down. The imaging giant announced that the cloud storage service will begin shutting down on October 15, closing the chapter on the dedicated storage space while opening up 5GB of free storage on Nikon Imaging Cloud.</p><p>Nikon Image Space is the brand’s dedicated cloud storage platform that included 2GB of free storage, or 20GB of free storage by registering a Nikon camera. Launched in 2013, the platform serves as a backup and cloud storage solution for Nikon photographers.</p><p><a href="https://info.nikonimagespace.com/en/info/00244/" target="_blank" rel="nofollow">Nikon says</a> that the Nikon Image Space service will shut down on October 15, after that date, all features will be disabled except for the bulk download tool. Nikon is giving photographers a few more months to save their images using that bulk download tool, until April 15.</p><p>Nikon isn’t shutting down Image Space without offering an alternative. In an email to users, Nikon said that the company is adding storage and sharing features to Nikon Imaging Cloud instead. After Nikon Image Space begins the shutdown process on October 15,  Nikon will add up to 5GB of storage to <a href="https://www.digitalcameraworld.com/news/nikons-imaging-cloud-is-here-and-it-could-transform-your-camera" target="_blank">Nikon Imaging Cloud</a>. </p><p>That's lower than the 20GB formerly part of Image Space with a registered camera, however, and Nikon Imaging Cloud also isn't directly compatible with Nikon's DSLRs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7077px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="z7aT4aqHSNrdaoueSDtmtj" name="Nikon_Imageing_Cloud_USDD_1397_50033.jpg" alt="Nikon Imaging Cloud" src="https://cdn.mos.cms.futurecdn.net/z7aT4aqHSNrdaoueSDtmtj.jpg" mos="" align="middle" fullscreen="1" width="7077" height="4718" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/z7aT4aqHSNrdaoueSDtmtj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The move adds more long-term cloud storage to Nikon’s app that already offers unlimited temporary storage for 30 days. Nikon Imaging Cloud is also used for firmware downloads and saving image recipes. Axing Nikon Image Space moves Nikon’s software to fewer, more streamlined options.</p><p>Nikon Image Space will shut off every feature except for bulk downloads on October 15 at 9 AM Japan Standard Time – which is 1 AM BST on October 15 and 7 PM EST on October 14.</p><p>Nikon Image Space will fully shut down on April 15, 2027 at 1 PM JST (5 AM BST / 12 AM EDT) – after that, any photos and data left on the platform will be permanently deleted.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7077px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="QZ4zTKhUhezmxcePaonFBj" name="Nikon_Imageing_Cloud_USDD_0012_50033.jpg" alt="Nikon Imaging Cloud" src="https://cdn.mos.cms.futurecdn.net/QZ4zTKhUhezmxcePaonFBj.jpg" mos="" align="middle" fullscreen="1" width="7077" height="3980" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QZ4zTKhUhezmxcePaonFBj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p><a href="https://info.nikonimagespace.com/en/info/00244/" target="_blank" rel="nofollow">In a notice announcing the change</a>, Nikon said the move was “due to changes in the market environment,” but did not specify what those changes are.</p><p>Camera makers as well as cloud service providers are facing the after effects of the rise in artificial intelligence creating high demand for storage. That demand is increasing the cost of memory components for camera makers, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/as-memory-crisis-deepens-nikon-considers-passing-on-price-increases-depending-on-the-situation" target="_blank" rel="nofollow">including Nikon</a>, and is also <a href="https://www.techradar.com/pro/how-cloud-architecture-is-reinventing-primary-storage-for-the-ai-era" target="_blank">driving up demand and use of cloud storage</a>.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-external-hard-drives-for-photographers-desktop-storage-for-backing-up-images" target="_blank">best external hard drives for photographers</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera" target="_blank" rel="nofollow">best Nikon cameras</a>.</p> ]]></dc:content>
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                                                                            <description>
                            <![CDATA[ Nikon Image Space will be shut down on October 15, with bulk downloads remaining available until April 15 ]]>
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                                                                        <pubDate>Tue, 25 Aug 2026 18:50:09 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2026 07:25:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Cloud Storage]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Storage]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
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                                <p>Nikon Image Space is shutting down. The imaging giant announced that the cloud storage service will begin shutting down on October 15, closing the chapter on the dedicated storage space while opening up 5GB of free storage on Nikon Imaging Cloud.</p><p>Nikon Image Space is the brand’s dedicated cloud storage platform that included 2GB of free storage, or 20GB of free storage by registering a Nikon camera. Launched in 2013, the platform serves as a backup and cloud storage solution for Nikon photographers.</p><p><a href="https://info.nikonimagespace.com/en/info/00244/" target="_blank" rel="nofollow">Nikon says</a> that the Nikon Image Space service will shut down on October 15, after that date, all features will be disabled except for the bulk download tool. Nikon is giving photographers a few more months to save their images using that bulk download tool, until April 15.</p><p>Nikon isn’t shutting down Image Space without offering an alternative. In an email to users, Nikon said that the company is adding storage and sharing features to Nikon Imaging Cloud instead. After Nikon Image Space begins the shutdown process on October 15,  Nikon will add up to 5GB of storage to <a href="https://www.digitalcameraworld.com/news/nikons-imaging-cloud-is-here-and-it-could-transform-your-camera" target="_blank">Nikon Imaging Cloud</a>. </p><p>That's lower than the 20GB formerly part of Image Space with a registered camera, however, and Nikon Imaging Cloud also isn't directly compatible with Nikon's DSLRs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7077px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="z7aT4aqHSNrdaoueSDtmtj" name="Nikon_Imageing_Cloud_USDD_1397_50033.jpg" alt="Nikon Imaging Cloud" src="https://cdn.mos.cms.futurecdn.net/z7aT4aqHSNrdaoueSDtmtj.jpg" mos="" align="middle" fullscreen="1" width="7077" height="4718" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/z7aT4aqHSNrdaoueSDtmtj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The move adds more long-term cloud storage to Nikon’s app that already offers unlimited temporary storage for 30 days. Nikon Imaging Cloud is also used for firmware downloads and saving image recipes. Axing Nikon Image Space moves Nikon’s software to fewer, more streamlined options.</p><p>Nikon Image Space will shut off every feature except for bulk downloads on October 15 at 9 AM Japan Standard Time – which is 1 AM BST on October 15 and 7 PM EST on October 14.</p><p>Nikon Image Space will fully shut down on April 15, 2027 at 1 PM JST (5 AM BST / 12 AM EDT) – after that, any photos and data left on the platform will be permanently deleted.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7077px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="QZ4zTKhUhezmxcePaonFBj" name="Nikon_Imageing_Cloud_USDD_0012_50033.jpg" alt="Nikon Imaging Cloud" src="https://cdn.mos.cms.futurecdn.net/QZ4zTKhUhezmxcePaonFBj.jpg" mos="" align="middle" fullscreen="1" width="7077" height="3980" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QZ4zTKhUhezmxcePaonFBj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p><a href="https://info.nikonimagespace.com/en/info/00244/" target="_blank" rel="nofollow">In a notice announcing the change</a>, Nikon said the move was “due to changes in the market environment,” but did not specify what those changes are.</p><p>Camera makers as well as cloud service providers are facing the after effects of the rise in artificial intelligence creating high demand for storage. That demand is increasing the cost of memory components for camera makers, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/as-memory-crisis-deepens-nikon-considers-passing-on-price-increases-depending-on-the-situation" target="_blank" rel="nofollow">including Nikon</a>, and is also <a href="https://www.techradar.com/pro/how-cloud-architecture-is-reinventing-primary-storage-for-the-ai-era" target="_blank">driving up demand and use of cloud storage</a>.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-external-hard-drives-for-photographers-desktop-storage-for-backing-up-images" target="_blank">best external hard drives for photographers</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera" target="_blank" rel="nofollow">best Nikon cameras</a>.</p>
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                                                            <title><![CDATA[ 80% of the Top 10 lenses in Japan are third-party optics  – and Canon doesn't make the list at all ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Eight of the Top 10 best-selling lenses in Japan right now come from third-party manufacturers, according to the latest BCN Raking data. </p><p>Sigma and Tamron dominate the chart, with four lenses each, while only one Nikon and one Sony lens make the Top 10 – and there isn't a single Canon optic in sight. </p><p>The biggest winner is Sigma, whose <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">18-50mm f/2.8 DC DN | C</a> takes the No.1 spot for Sony E-mount. The same lens also appears at No.2 in Canon RF-mount and No.4 in Fujifilm X-mount, making it one of the most successful individual lens designs in the ranking. Sigma's 28-70mm f/2.8 DG DN | C also takes third place, giving the brand four spots in total. </p><h2 id="bcn-s-top-10-best-selling-lenses-july-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260806_649519.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling lenses, July 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">Sigma 18-50mm f/2.8 DC DN | C</a> (E-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>(RF-mount)<br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> (E-mount)<br>4. Sigma 18-50mm f/2.8 DC DN | C (X-mount)<br>5. <a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review">Tamron 17-70mm f/2.8 Di III-A VC RXD</a> (E-mount)<br>6. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">Tamron 70-180mm f/2.8 Di III VC VXD G2</a> (E-mount) <br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS </a><br>10. <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">Tamron 50-400mm f/4.5-6.3 Di III VC VXD</a> (E-mount)</p><h2 id="sigma-39-s-third-party-lens-success-in-japan">Sigma's third party lens success in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4833px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Ydbqb5j7xjMcy4qUtx2pXL" name="16x9_P6131472.jpg" alt="The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting" src="https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma 18-50mm f/2.8 DC DN | C (left) is available for E-mount, X-mount, RF-mount and L-mount  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Launched for Canon RF in 2024, the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>was Sigma's first AF (autofocus) lens for the mount – a long-awaited release for Canon EOS R users.</p><p>It's an ideal choice for APS-C cameras such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">EOS R7</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">R50 </a>and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">R100</a> and is priced relatively affordably at <a href="https://www.bhphotovideo.com/c/product/1825070-REG/sigma_18_50mm_f_2_8_dc_dn.html?BI=20811&KBID=16572&SID=dcw-gb-2028079762955843158" target="_blank" rel="sponsored">$659</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-5573471331680194461&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsigma-18-50mm-f2-8-dc-dn-contemporary-lens-for-canon-rf-3177399%2F" target="_blank" rel="sponsored">£468</a> (RF-mount).</p><p>It offers a useful standard zoom range equivalent to roughly 27-75mm in full-frame and is lightweight, weighing 290g in Sony E and L-mount versions, 285g for Fujifilm X and 300g for Canon RF. </p><p>In our review, we highlighted its lightweight design and constant f/2.8 aperture as its major strengths. We also found its AF to be fast and virtually silent, while build quality and weather resistance were further strengths.</p><h2 id="tamron-also-claims-four-spots">Tamron also claims four spots</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5794px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LZdtHdDKR2R7EcnDzPzJCb" name="TAMRON 25-200mm F_2.8-5.6 Di III VXD G2 a075s-lens-body-01169.jpg" alt="Tamron 25-200mm f/2.8-5.6 DI III VXD G2" src="https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg" mos="" align="middle" fullscreen="1" width="6014" height="3383" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the 25-200mm f/2.8-5.6 Di III VXD G2 (E-mount), Tamron packed a versatile focal length, half macro, and even f/2.8 into a single travel zoom – and priced at <a href="https://www.amazon.com/Tamron-25-200mm-2-8-5-6-Mirrorless-Cameras/dp/B0G2T4WR3S/ref=sr_1_2" target="_blank" rel="sponsored">$899</a> / <a href="https://www.lcegroup.co.uk/New/Tamron-25-200mm-F2.8-5.6-Di-III-VXD-G2---Sony-FE_213183.html" target="_blank" rel="sponsored">£729</a>, it's still cheaper than a typical 70-200mm zoom </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>Tamron accounts for four of the Top 10, with the<a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review"> 17-70mm f/2.8 Di III-A VC RXD</a> at No.5, followed by the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">25-200mm f/2.8-5.6 Di III VXD G2</a> at No.6, the <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">70-180mm f/2.8 Di III VC VXD G2</a> at No.8 and the <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">50-400mm f/4.5-6.3 Di III VC VXD</a> at No.10. All four are Sony E-mount lenses.</p><p>Together, Tamron's lenses span everything from fast standard zooms to all-in-one travel lenses and long telephoto zooms – great alternatives to often larger or more expensive first-party options. </p><p>That leaves just two first-party lenses in the chart. Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Z 24-120mm f/4 S</a> comes in at No.7, while Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">E 70-350mm f/4.5-6.3 G OSS</a> takes ninth place.</p><p>Canon, meanwhile, is completely absent from BCN's July Top 10 – despite its hugely popular <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">RF 100-400mm f/5.6-8 IS USM </a>previously claiming <a href="https://www.digitalcameraworld.com/cameras/lenses/canons-budget-telephoto-lens-tops-japans-sales-charts-but-this-third-party-standard-zoom-is-the-bigger-success-story">top spots </a>across different Japanese retailers, like Kitamura. </p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm F2.8 DC DN | C for Sony,Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Sigma 28-70mm f/2.8 DG DN Contemporary,Sigma 18-50mm f/2.8 DC DN | C (Fujifilm mount),Tamron 17-70mm F/2.8 Di III-A VC RXD,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 24-120mm f/4 S,Tamron 70-180mm F2.8 Di III VC VXD G2 for Sony,Sony E 70-350mm f/4.5-6.3 G OSS,Tamron 50-400mm F4.5-6.3 Di III VXD" data-widget-title="Chart-topping lens deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-budget-telephoto-zooms">best budget telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/80-percent-of-the-top-10-lenses-in-japan-are-third-party-optics-and-canon-doesnt-make-the-list-at-all</link>
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                            <![CDATA[ Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 12:19:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon is absent from July&amp;#39;s Top 10 best-selling lenses at Japanese retailer BCN, while Sony and Nikon claim one spot – the remaining 8 lenses all come from Sigma and Tamron]]></media:description>                                                            <media:text><![CDATA[The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting]]></media:text>
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                                <p>Eight of the Top 10 best-selling lenses in Japan right now come from third-party manufacturers, according to the latest BCN Raking data. </p><p>Sigma and Tamron dominate the chart, with four lenses each, while only one Nikon and one Sony lens make the Top 10 – and there isn't a single Canon optic in sight. </p><p>The biggest winner is Sigma, whose <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">18-50mm f/2.8 DC DN | C</a> takes the No.1 spot for Sony E-mount. The same lens also appears at No.2 in Canon RF-mount and No.4 in Fujifilm X-mount, making it one of the most successful individual lens designs in the ranking. Sigma's 28-70mm f/2.8 DG DN | C also takes third place, giving the brand four spots in total. </p><h2 id="bcn-s-top-10-best-selling-lenses-july-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260806_649519.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling lenses, July 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">Sigma 18-50mm f/2.8 DC DN | C</a> (E-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>(RF-mount)<br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> (E-mount)<br>4. Sigma 18-50mm f/2.8 DC DN | C (X-mount)<br>5. <a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review">Tamron 17-70mm f/2.8 Di III-A VC RXD</a> (E-mount)<br>6. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">Tamron 70-180mm f/2.8 Di III VC VXD G2</a> (E-mount) <br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS </a><br>10. <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">Tamron 50-400mm f/4.5-6.3 Di III VC VXD</a> (E-mount)</p><h2 id="sigma-39-s-third-party-lens-success-in-japan">Sigma's third party lens success in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4833px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Ydbqb5j7xjMcy4qUtx2pXL" name="16x9_P6131472.jpg" alt="The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting" src="https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma 18-50mm f/2.8 DC DN | C (left) is available for E-mount, X-mount, RF-mount and L-mount  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Launched for Canon RF in 2024, the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>was Sigma's first AF (autofocus) lens for the mount – a long-awaited release for Canon EOS R users.</p><p>It's an ideal choice for APS-C cameras such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">EOS R7</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">R50 </a>and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">R100</a> and is priced relatively affordably at <a href="https://www.bhphotovideo.com/c/product/1825070-REG/sigma_18_50mm_f_2_8_dc_dn.html?BI=20811&KBID=16572&SID=dcw-gb-2028079762955843158" target="_blank" rel="sponsored">$659</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-5573471331680194461&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsigma-18-50mm-f2-8-dc-dn-contemporary-lens-for-canon-rf-3177399%2F" target="_blank" rel="sponsored">£468</a> (RF-mount).</p><p>It offers a useful standard zoom range equivalent to roughly 27-75mm in full-frame and is lightweight, weighing 290g in Sony E and L-mount versions, 285g for Fujifilm X and 300g for Canon RF. </p><p>In our review, we highlighted its lightweight design and constant f/2.8 aperture as its major strengths. We also found its AF to be fast and virtually silent, while build quality and weather resistance were further strengths.</p><h2 id="tamron-also-claims-four-spots">Tamron also claims four spots</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5794px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LZdtHdDKR2R7EcnDzPzJCb" name="TAMRON 25-200mm F_2.8-5.6 Di III VXD G2 a075s-lens-body-01169.jpg" alt="Tamron 25-200mm f/2.8-5.6 DI III VXD G2" src="https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg" mos="" align="middle" fullscreen="1" width="6014" height="3383" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the 25-200mm f/2.8-5.6 Di III VXD G2 (E-mount), Tamron packed a versatile focal length, half macro, and even f/2.8 into a single travel zoom – and priced at <a href="https://www.amazon.com/Tamron-25-200mm-2-8-5-6-Mirrorless-Cameras/dp/B0G2T4WR3S/ref=sr_1_2" target="_blank" rel="sponsored">$899</a> / <a href="https://www.lcegroup.co.uk/New/Tamron-25-200mm-F2.8-5.6-Di-III-VXD-G2---Sony-FE_213183.html" target="_blank" rel="sponsored">£729</a>, it's still cheaper than a typical 70-200mm zoom </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>Tamron accounts for four of the Top 10, with the<a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review"> 17-70mm f/2.8 Di III-A VC RXD</a> at No.5, followed by the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">25-200mm f/2.8-5.6 Di III VXD G2</a> at No.6, the <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">70-180mm f/2.8 Di III VC VXD G2</a> at No.8 and the <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">50-400mm f/4.5-6.3 Di III VC VXD</a> at No.10. All four are Sony E-mount lenses.</p><p>Together, Tamron's lenses span everything from fast standard zooms to all-in-one travel lenses and long telephoto zooms – great alternatives to often larger or more expensive first-party options. </p><p>That leaves just two first-party lenses in the chart. Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Z 24-120mm f/4 S</a> comes in at No.7, while Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">E 70-350mm f/4.5-6.3 G OSS</a> takes ninth place.</p><p>Canon, meanwhile, is completely absent from BCN's July Top 10 – despite its hugely popular <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">RF 100-400mm f/5.6-8 IS USM </a>previously claiming <a href="https://www.digitalcameraworld.com/cameras/lenses/canons-budget-telephoto-lens-tops-japans-sales-charts-but-this-third-party-standard-zoom-is-the-bigger-success-story">top spots </a>across different Japanese retailers, like Kitamura. </p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm F2.8 DC DN | C for Sony,Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Sigma 28-70mm f/2.8 DG DN Contemporary,Sigma 18-50mm f/2.8 DC DN | C (Fujifilm mount),Tamron 17-70mm F/2.8 Di III-A VC RXD,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 24-120mm f/4 S,Tamron 70-180mm F2.8 Di III VC VXD G2 for Sony,Sony E 70-350mm f/4.5-6.3 G OSS,Tamron 50-400mm F4.5-6.3 Di III VXD" data-widget-title="Chart-topping lens deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-budget-telephoto-zooms">best budget telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses.</a></p>
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                                                            <title><![CDATA[ EISA Awards 2026: no Sony clean sweep this year as Nikon snags "Lens of the Year" crown as photography winners announced ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Expert Imaging and Sound Association (EISA) has announced its 2026/27 winners and, unlike last year, which saw Sony win the sweepstakes across the best lens and best camera categories, this year Nikon has mixed things up.</p><p>Each year, EISA – a major consumer technology awards group currently formed of 51 technology-related publications – announces winners across a range of technology product categories, including hi-fi audio, home theater and photography.</p><p>2026/27 has seen a new “Lens of the Year”: the Nikon<a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-70mm-f-2-8-s-ii-review-ordinary-in-terms-of-standard-zoom-range-extraordinary-when-it-comes-to-everything-else"> NIKKOR Z 24-70mm f/2.8 S II</a>. The Nikon lens, which has already made a name for itself for producing sharp images across the frame, dethroned the Sony<a href="https://www.digitalcameraworld.com/cameras/lenses/sony-fe-50-150mm-f-2-g-master-review-a-world-first-speed-thriller-of-telephoto-zoom"> FE 50–150mm f/2 GM</a>. </p><p>EISA particularly praised the internal zoom construction for bolstering its video-making abilities, calling the Nikon lens professional glass “without any weaknesses.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5140px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oXqUEWaEBLeGwTwhUYXDEa" name="NZ2470 0873.JPG" alt="Nikon Z 24‑70mm f/2.8 S II product shot" src="https://cdn.mos.cms.futurecdn.net/oXqUEWaEBLeGwTwhUYXDEa.jpg" mos="" align="middle" fullscreen="1" width="5140" height="2891" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oXqUEWaEBLeGwTwhUYXDEa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon NIKKOR Z 24-70mm f/2.8 S II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The Nikon win meant that there was no Sony clean sweep like last year, but the mirrorless camera giant did retain its “Camera of the Year” crown, which EISA awarded to the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"> Sony A7 V</a>. The latest installment in Sony’s coveted prosumer range, the A7 V has<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-keeps-throne-atop-japanese-sales-chart-but-this-hybrid-camera-might-be-a-better-alternative-even-though-it-didnt-make-the-list"> dominated sales charts in Japan</a> since its release just shy of one year ago.</p><p>It has been praised for its 33MP hybrid stills-video performance, thanks to the partially stacked 33MP sensor and BIONZ XR2 processor, which deliver fast readout speeds and reduced rolling shutter artifacts. </p><p>EISA – whose expert member publications’ editors test all awarded products – commended the A7 V for its “cutting-edge photographic technology”, making it a suitable rig for “virtually” all kinds of shoots.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg" alt="Sony A7 V camera held in a person's hands with the screen folded out" /><figcaption>Sony A7 V<small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4PhQJPLkdR2dmnsqpDk89Z.jpg" alt="Sony A7R VI with Sony FE 20-70mm G lens resting on a tree trunk." /><figcaption>Sony A7R VI<small role="credit">Future</small></figcaption></figure></figure><p>Sony also captured the “Professional Camera” award with its <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>. The 67MP full-frame beast is Sony’s latest release and combines a new dedicated AI processing unit and a fully stacked sensor. EISA said the professional rig boasted “dramatically improved” subject recognition and tracking compared with the previous model, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7r-v-review">A7R V</a>.</p><p>In other categories, Fujifilm won the “Best Buy Camera” award with the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, while the cropped-sensor giant was also recognized as the best APS-C camera producer thanks to the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review"> X-E5</a>.</p><p>Tamron captured a pair of awards, too, including “Wide-Angle Zoom” with the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-completes-the-g2-trinity-with-ultra-wide-16-30mm-f-2-8-zoom-for-sony-and-nikon-full-frame-mirrorless-cameras">16-30mm f/2.8 Di III VXD G2</a> and “Standard Zoom Lens” for its<a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-35-100mm-f-2-8-di-iii-vxd-review-ideal-for-weddings-and-event-photography-portraiture-and-a-whole-lot-more"> 35-100mm f/2.8 Di III VXD</a>.</p><p>To see all of the 2026/27 EISA Award winners, head to the <a href="https://www.eisa-awards.org/" target="_blank" rel="nofollow">awards website</a>.</p><div data-widget-type="multimodelreview" data-widget-title="Deals on the EISA-winning gear!" data-model-name="Sony A7 V,Sony A7R VI,Nikon Z 24-70mm f/2.8 S II,Tamron 16-30mm f/2.8 Di III VXD G2,Tamron 35-100mm f/2.8 Di III VXD,Fujifilm X-T30 III,Fujifilm X-E5"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Discover our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a>, as well as what we think are the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses"> best Sony lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/awards-and-competitions/eisa-awards-2026-no-sony-clean-sweep-this-year-as-nikon-snags-lens-of-the-year-crown-as-photography-winners-announced</link>
                                                                            <description>
                            <![CDATA[ The prestigious consumer tech awards has announced its 2026 winners, with Nikon glass crowned lens of the year, while Sony retains the accolade of best camera ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 11:59:53 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 16:13:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Awards and Competitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[EISA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon lens against graphic background. ]]></media:description>                                                            <media:text><![CDATA[Nikon lens against graphic background. ]]></media:text>
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                                <p>The Expert Imaging and Sound Association (EISA) has announced its 2026/27 winners and, unlike last year, which saw Sony win the sweepstakes across the best lens and best camera categories, this year Nikon has mixed things up.</p><p>Each year, EISA – a major consumer technology awards group currently formed of 51 technology-related publications – announces winners across a range of technology product categories, including hi-fi audio, home theater and photography.</p><p>2026/27 has seen a new “Lens of the Year”: the Nikon<a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-70mm-f-2-8-s-ii-review-ordinary-in-terms-of-standard-zoom-range-extraordinary-when-it-comes-to-everything-else"> NIKKOR Z 24-70mm f/2.8 S II</a>. The Nikon lens, which has already made a name for itself for producing sharp images across the frame, dethroned the Sony<a href="https://www.digitalcameraworld.com/cameras/lenses/sony-fe-50-150mm-f-2-g-master-review-a-world-first-speed-thriller-of-telephoto-zoom"> FE 50–150mm f/2 GM</a>. </p><p>EISA particularly praised the internal zoom construction for bolstering its video-making abilities, calling the Nikon lens professional glass “without any weaknesses.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5140px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oXqUEWaEBLeGwTwhUYXDEa" name="NZ2470 0873.JPG" alt="Nikon Z 24‑70mm f/2.8 S II product shot" src="https://cdn.mos.cms.futurecdn.net/oXqUEWaEBLeGwTwhUYXDEa.jpg" mos="" align="middle" fullscreen="1" width="5140" height="2891" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oXqUEWaEBLeGwTwhUYXDEa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon NIKKOR Z 24-70mm f/2.8 S II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The Nikon win meant that there was no Sony clean sweep like last year, but the mirrorless camera giant did retain its “Camera of the Year” crown, which EISA awarded to the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"> Sony A7 V</a>. The latest installment in Sony’s coveted prosumer range, the A7 V has<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-keeps-throne-atop-japanese-sales-chart-but-this-hybrid-camera-might-be-a-better-alternative-even-though-it-didnt-make-the-list"> dominated sales charts in Japan</a> since its release just shy of one year ago.</p><p>It has been praised for its 33MP hybrid stills-video performance, thanks to the partially stacked 33MP sensor and BIONZ XR2 processor, which deliver fast readout speeds and reduced rolling shutter artifacts. </p><p>EISA – whose expert member publications’ editors test all awarded products – commended the A7 V for its “cutting-edge photographic technology”, making it a suitable rig for “virtually” all kinds of shoots.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg" alt="Sony A7 V camera held in a person's hands with the screen folded out" /><figcaption>Sony A7 V<small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4PhQJPLkdR2dmnsqpDk89Z.jpg" alt="Sony A7R VI with Sony FE 20-70mm G lens resting on a tree trunk." /><figcaption>Sony A7R VI<small role="credit">Future</small></figcaption></figure></figure><p>Sony also captured the “Professional Camera” award with its <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>. The 67MP full-frame beast is Sony’s latest release and combines a new dedicated AI processing unit and a fully stacked sensor. EISA said the professional rig boasted “dramatically improved” subject recognition and tracking compared with the previous model, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7r-v-review">A7R V</a>.</p><p>In other categories, Fujifilm won the “Best Buy Camera” award with the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, while the cropped-sensor giant was also recognized as the best APS-C camera producer thanks to the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review"> X-E5</a>.</p><p>Tamron captured a pair of awards, too, including “Wide-Angle Zoom” with the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-completes-the-g2-trinity-with-ultra-wide-16-30mm-f-2-8-zoom-for-sony-and-nikon-full-frame-mirrorless-cameras">16-30mm f/2.8 Di III VXD G2</a> and “Standard Zoom Lens” for its<a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-35-100mm-f-2-8-di-iii-vxd-review-ideal-for-weddings-and-event-photography-portraiture-and-a-whole-lot-more"> 35-100mm f/2.8 Di III VXD</a>.</p><p>To see all of the 2026/27 EISA Award winners, head to the <a href="https://www.eisa-awards.org/" target="_blank" rel="nofollow">awards website</a>.</p><div data-widget-type="multimodelreview" data-widget-title="Deals on the EISA-winning gear!" data-model-name="Sony A7 V,Sony A7R VI,Nikon Z 24-70mm f/2.8 S II,Tamron 16-30mm f/2.8 Di III VXD G2,Tamron 35-100mm f/2.8 Di III VXD,Fujifilm X-T30 III,Fujifilm X-E5"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Discover our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a>, as well as what we think are the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses"> best Sony lenses</a>.</p>
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                                                            <title><![CDATA[ “Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/still-one-of-the-best-bets-this-2023-compact-mirrorless-camera-is-so-popular-that-its-dominating-both-new-and-used-sales-charts-in-japan</link>
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                            <![CDATA[ The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                <updated>Sun, 23 Aug 2026 19:29:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7C II]]></media:description>                                                            <media:text><![CDATA[Sony A7C II]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7C II]]></media:title>
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                                <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p>
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                                                            <title><![CDATA[ Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan</link>
                                                                            <description>
                            <![CDATA[ Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 15:35:21 +0000</pubDate>                                                                                                                                <updated>Sat, 22 Aug 2026 17:50:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&lt;p&gt;Reviews editor Gareth Bevan gets as been trying out the Fujifilm X100VI - &lt;a href=&quot;https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner&quot;&gt;read his hands-on review&lt;/a&gt; from the streets ot Tokyo&lt;/p&gt;]]></media:description>                                                            <media:text><![CDATA[Fujifilm X100VI camera held in a hand]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm X100VI camera held in a hand]]></media:title>
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                                <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p>
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                                                            <title><![CDATA[ Switch camera systems for less! I've compared these full-frame mirrorless cameras – and they're now more affordable ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Thinking about ditching your DSLR, switching camera systems, or upgrading to full-frame? These three mirrorless models deliver excellent price-to-performance value – and right now, you can <strong>save up to $500 at Adorama.</strong></p><p>The<strong> </strong><a href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored"><strong>Panasonic Lumix S5 IIX is now just $1,897.99</strong></a> – this new low price lets you save $300 from its original $2,197.99 price tag. </p><p>The <a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored"><strong>Sony A7 IV Bundle is now just $1,998</strong></a> – you save $500 off the bundle's RRP of $2,498. (The body alone is <a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-body-34mp-full-frame-4k/p/isoa7m4" target="_blank" rel="sponsored">reduced to $1,998</a>...)</p><p>The <a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored"><strong>Nikon Z5 Bundle is now just $1,146.95</strong></a> – you save $300 off its previous $1,446.95 price. (The body alone is <a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-body-only/p/nkz5" target="_blank" rel="sponsored">reduced to $1,146.95</a>...)</p><div class="product"><a data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99" href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1154px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="4vugEPzDZy8YQxchkKsTu3" name="panasonic-lumix-s5-ii-x.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/4vugEPzDZy8YQxchkKsTu3.jpg" mos="" align="middle" fullscreen="" width="1154" height="1154" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The S5 IIX features 6K 30p open gate shooting, 4:2:2 10-bit All-I, Apple ProRes / ProRes RAW output and 6.5 stops of IBIS. With 4K 60p streaming, weather sealing, and the possibility to create up to 96MP stills (via the high-res pixel shift mode), it balances pro video features without the cinema camera price.  </p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review" data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99"><strong>Panasonic Lumix S5 IIX review</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored" data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99">View Deal</a></p></div><div class="product"><a data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998" href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kHJmJdoDcJoTtMqpH7aGvE" name="sony-alpha-a7-iv-mirrorless-black_isoa7m4ak" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kHJmJdoDcJoTtMqpH7aGvE.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored" data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998">A7 IV Bundle: was $2498 now $1998</a></strong><br>The Sony A7 IV features a 33MP sensor, 4K 30p video (4K 60p with Super35 crop) and 10fps continuous shooting. It comes with Sony's famous and advanced phase detect AF, a fully articulating touchscreen and dual card slots (CFexpress Type A + SD) for versatile, reliable performance.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored" data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95" href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aF3LoyXfLYa7CFAkJsHTB6" name="nikon-z5-mirrorless-camera-bundle_nkz5b" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/aF3LoyXfLYa7CFAkJsHTB6.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored" data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95">Z5 Bundle: was $1446.95 now $1146.95</a></strong><br>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full frame camera.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review"><strong>Nikon Z5 review</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored" data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95">View Deal</a></p></div><h3 class="article-body__section" id="section-panasonic-lumix-s5-iix"><span>Panasonic Lumix S5 IIX</span></h3><h2 id="ideal-for-hybrid-shooters-dslr-and-system-switchers">Ideal for hybrid shooters, DSLR, and system switchers</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bQXyASUii9p2EmxKt3fgnY" name="LUMIX S5IIX_Hands-On_DCW_P1001186-169.jpg" alt="Panasonic Lumix S5 IIX being held by DCW reviewer Jon Devo" src="https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "There is a lot of competition in this camera class and while the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Lumix S5 II</a> may be the best overall value camera at the $2,000 / £2,000 price point, the S5II X opens up some great use cases for a relatively small bump in price" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Devo / Digital Camera World)</span></figcaption></figure><p>If you've been shooting on an APS-C or DSLR camera before, the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Panasonic Lumix S5 IIX </a>is a fantastic upgrade. It's notably smaller and lighter than many DSLRs. </p><p>So while the handling might feel a bit different at first, you'll quickly appreciate the more compact, less bulky design. There are not as many native lenses for the S5 IIX as for the Sony and Nikon lineups, but there are plenty of third-party options from the likes of Sigma (a founding member of the L-Mount). </p><p>And if you want to keep using your older glass, adapters (such as Canon EF to L-mount) are available. </p><h3 class="article-body__section" id="section-sony-a7-iv"><span>Sony A7 IV</span></h3><h2 id="best-for-dslr-and-system-switchers-as-well-as-content-creators">Best for DSLR and system switchers, as well as content creators</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.31%;"><img id="oQQi8VaDLNsJ48oQgnDsMa" name="sony-a7iv-009.jpg" alt="Sony A7 IV with screen flipped out on a wooden background" src="https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1802" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Sony A7 IV supersedes the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">A7 III</a> but it's not just another affordable all-rounder – it's a real powerhouse for both stills and video" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Switching to Sony means unlocking incredible mirrorless flexibility. The Sony E-mount system is the most mature on the market, with an extensive range of native lenses and strong third-party support from trusted brands like Tamron and Sigma. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a> shines with its real-time Eye AF detection and tracking options – features that make focusing faster and more accurate than many DSLR systems. So, if you're coming from a DSLR, this camera feels like a serious step up in autofocus and creative control. </p><h3 class="article-body__section" id="section-nikon-z5"><span>Nikon Z5</span></h3><h2 id="budget-conscious-dslr-option-best-for-stills-focused-shooters">Budget-conscious DSLR option, best for stills-focused shooters</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:877px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="nG7XH3x4tddAF3y3mQt5pm" name="Nikon-Z5_back.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg" mos="" align="middle" fullscreen="1" width="877" height="493" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you are on a budget, the Nikon Z5 offers one of the most affordable ways into full-frame mirrorless with great image quality. </p><p>The body design will feel very familiar if you're upgrading from a Nikon DSLR and, thanks to the FTZ adapter, you can continue using your trusted <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon F-mount lenses</a> seamlessly. </p><p>And if the bundled lens doesn't suit your photography style, there are plenty of alternative lens bundles available on Adorama – many of which offer great savings too. </p><h3 class="article-body__section" id="section-comparison"><span>Comparison</span></h3><div ><table><caption>Panasonic Lumix S5 IIX vs. Sony A7 IV vs. Nikon Z5</caption><tbody><tr><td class="firstcol empty" ></td><td  ><p><strong>Panasonic Lumix S5 IIX</strong></p></td><td  ><p><strong>Sony A7 IV</strong></p></td><td  ><p><strong>Nikon Z5</strong></p></td></tr><tr><td class="firstcol " ><p><strong>Released</strong></p></td><td  ><p>2023</p></td><td  ><p>2021</p></td><td  ><p>2020</p></td></tr><tr><td class="firstcol " ><p><strong>Mount</strong></p></td><td  ><p>L</p></td><td  ><p>E</p></td><td  ><p>Z</p></td></tr><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP CMOS sensor without Low Pass Filter</p></td><td  ><p>33MP Exmor R CMOS</p></td><td  ><p>24.3MP CMOS sensor</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus </strong></p></td><td  ><p>779-pt Phase Hybrid AF</p></td><td  ><p>759-pt Hybrid Phase/ Contrast-Detect</p></td><td  ><p>273-pt Hybrid Phase/ Contrast AF</p></td></tr><tr><td class="firstcol " ><p><strong>IBIS</strong></p></td><td  ><p>5-axis, up to 6.5 stops </p></td><td  ><p>5-axis, up to 5.5 stops</p></td><td  ><p>5-axis, up to 5 stops </p></td></tr><tr><td class="firstcol " ><p><strong>Burst rate</strong></p></td><td  ><p>30fps (electronic shutter), 7 fps with AF-C (mechanical shutter)</p></td><td  ><p>10fps, up to 828 raw+JPEG (with CFexpress Type A card)</p></td><td  ><p>4.5fps</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>6K (Full-sensor readout)/29.97/25/24/23.98p, 5.9K/29.97/25/24/23.98p, C4K/60/50/30/24p</p></td><td  ><p>4K 30p full width, 4K 60p Super35 crop</p></td><td  ><p>4K UHD, 30/25/24p</p></td></tr><tr><td class="firstcol " ><p><strong>Card slots</strong></p></td><td  ><p>2 x SD/SDHC/SDXC UHS-II</p></td><td  ><p>1x <a href="https://www.digitalcameraworld.com/tag/cfexpress">CFexpress</a> Type A/SD UHS-II, 1x SD UHS-II</p></td><td  ><p>2x SD/SDHC/SDXC, UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>Build quality</strong></p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td></tr><tr><td class="firstcol " ><p><strong>Weight (card and battery included)</strong></p></td><td  ><p>740g</p></td><td  ><p> 658g</p></td><td  ><p>670g</p></td></tr></tbody></table></div><p>Personally, I would lean toward the Sony A7 IV. Its autofocus performance is unmatched, as well as its lens options. The flexibility makes it a standout choice, especially if you're open to switching systems entirely. </p><p>That said, if you want to stick with your current brand and already own a lot of DSLR lenses, staying within the same ecosystem is a smart and budget-friendly way to jump into mirrorless photography.</p><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix S5IIX,Sony A7 IV,Nikon Z5"></div><p><strong>Want to browse more mirrorless options? Here are </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"><strong>the best mirrorless cameras,</strong></a><strong> along with the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras"><strong>best cameras for beginners.</strong></a><strong></strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/switch-camera-systems-for-less-ive-compared-these-full-frame-mirrorless-cameras-and-theyre-now-more-affordable</link>
                                                                            <description>
                            <![CDATA[ These full-frame mirrorless cameras make it easier to switch systems without overspending ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 11:20:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 10:12:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Rod Lawton/Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Sony A7 IV, Panasonic Lumix S5 IIX and Nikon Z5 are popular full-frame mirrorless models, that make the mirrorless switch a bit easier]]></media:description>                                                    </media:content>
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                            <article>
                                <p>Thinking about ditching your DSLR, switching camera systems, or upgrading to full-frame? These three mirrorless models deliver excellent price-to-performance value – and right now, you can <strong>save up to $500 at Adorama.</strong></p><p>The<strong> </strong><a href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored"><strong>Panasonic Lumix S5 IIX is now just $1,897.99</strong></a> – this new low price lets you save $300 from its original $2,197.99 price tag. </p><p>The <a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored"><strong>Sony A7 IV Bundle is now just $1,998</strong></a> – you save $500 off the bundle's RRP of $2,498. (The body alone is <a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-body-34mp-full-frame-4k/p/isoa7m4" target="_blank" rel="sponsored">reduced to $1,998</a>...)</p><p>The <a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored"><strong>Nikon Z5 Bundle is now just $1,146.95</strong></a> – you save $300 off its previous $1,446.95 price. (The body alone is <a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-body-only/p/nkz5" target="_blank" rel="sponsored">reduced to $1,146.95</a>...)</p><div class="product"><a data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99" href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1154px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="4vugEPzDZy8YQxchkKsTu3" name="panasonic-lumix-s5-ii-x.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/4vugEPzDZy8YQxchkKsTu3.jpg" mos="" align="middle" fullscreen="" width="1154" height="1154" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The S5 IIX features 6K 30p open gate shooting, 4:2:2 10-bit All-I, Apple ProRes / ProRes RAW output and 6.5 stops of IBIS. With 4K 60p streaming, weather sealing, and the possibility to create up to 96MP stills (via the high-res pixel shift mode), it balances pro video features without the cinema camera price.  </p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review" data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99"><strong>Panasonic Lumix S5 IIX review</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5iix-mirrorless-camera/p/pcs5m2xn" target="_blank" rel="sponsored" data-dimension112="c6745c16-9bd2-11f1-b03f-c1b83fc8e3b7" data-action="Deal Block" data-label="S5 IIX" data-dimension48="S5 IIX" data-dimension25="$1897.99">View Deal</a></p></div><div class="product"><a data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998" href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kHJmJdoDcJoTtMqpH7aGvE" name="sony-alpha-a7-iv-mirrorless-black_isoa7m4ak" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kHJmJdoDcJoTtMqpH7aGvE.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored" data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998">A7 IV Bundle: was $2498 now $1998</a></strong><br>The Sony A7 IV features a 33MP sensor, 4K 30p video (4K 60p with Super35 crop) and 10fps continuous shooting. It comes with Sony's famous and advanced phase detect AF, a fully articulating touchscreen and dual card slots (CFexpress Type A + SD) for versatile, reliable performance.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7-iv-mirrorless-camera-bundle-128gb-backpack-battery/p/isoa7m4ak" target="_blank" rel="sponsored" data-dimension112="c6745c98-9bd2-11f1-9e2b-5dceb857a9f2" data-action="Deal Block" data-label="A7 IV Bundle" data-dimension48="A7 IV Bundle" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95" href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aF3LoyXfLYa7CFAkJsHTB6" name="nikon-z5-mirrorless-camera-bundle_nkz5b" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/aF3LoyXfLYa7CFAkJsHTB6.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored" data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95">Z5 Bundle: was $1446.95 now $1146.95</a></strong><br>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full frame camera.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review"><strong>Nikon Z5 review</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z5-full-frame-mirrorless-camera-basic-bundle-32gb/p/nkz5b" target="_blank" rel="sponsored" data-dimension112="c6745d10-9bd2-11f1-a4f5-995cf3a39b22" data-action="Deal Block" data-label="Z5 Bundle" data-dimension48="Z5 Bundle" data-dimension25="$1146.95">View Deal</a></p></div><h3 class="article-body__section" id="section-panasonic-lumix-s5-iix"><span>Panasonic Lumix S5 IIX</span></h3><h2 id="ideal-for-hybrid-shooters-dslr-and-system-switchers">Ideal for hybrid shooters, DSLR, and system switchers</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bQXyASUii9p2EmxKt3fgnY" name="LUMIX S5IIX_Hands-On_DCW_P1001186-169.jpg" alt="Panasonic Lumix S5 IIX being held by DCW reviewer Jon Devo" src="https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "There is a lot of competition in this camera class and while the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Lumix S5 II</a> may be the best overall value camera at the $2,000 / £2,000 price point, the S5II X opens up some great use cases for a relatively small bump in price" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Devo / Digital Camera World)</span></figcaption></figure><p>If you've been shooting on an APS-C or DSLR camera before, the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Panasonic Lumix S5 IIX </a>is a fantastic upgrade. It's notably smaller and lighter than many DSLRs. </p><p>So while the handling might feel a bit different at first, you'll quickly appreciate the more compact, less bulky design. There are not as many native lenses for the S5 IIX as for the Sony and Nikon lineups, but there are plenty of third-party options from the likes of Sigma (a founding member of the L-Mount). </p><p>And if you want to keep using your older glass, adapters (such as Canon EF to L-mount) are available. </p><h3 class="article-body__section" id="section-sony-a7-iv"><span>Sony A7 IV</span></h3><h2 id="best-for-dslr-and-system-switchers-as-well-as-content-creators">Best for DSLR and system switchers, as well as content creators</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.31%;"><img id="oQQi8VaDLNsJ48oQgnDsMa" name="sony-a7iv-009.jpg" alt="Sony A7 IV with screen flipped out on a wooden background" src="https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1802" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Sony A7 IV supersedes the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">A7 III</a> but it's not just another affordable all-rounder – it's a real powerhouse for both stills and video" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Switching to Sony means unlocking incredible mirrorless flexibility. The Sony E-mount system is the most mature on the market, with an extensive range of native lenses and strong third-party support from trusted brands like Tamron and Sigma. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a> shines with its real-time Eye AF detection and tracking options – features that make focusing faster and more accurate than many DSLR systems. So, if you're coming from a DSLR, this camera feels like a serious step up in autofocus and creative control. </p><h3 class="article-body__section" id="section-nikon-z5"><span>Nikon Z5</span></h3><h2 id="budget-conscious-dslr-option-best-for-stills-focused-shooters">Budget-conscious DSLR option, best for stills-focused shooters</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:877px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="nG7XH3x4tddAF3y3mQt5pm" name="Nikon-Z5_back.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg" mos="" align="middle" fullscreen="1" width="877" height="493" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you are on a budget, the Nikon Z5 offers one of the most affordable ways into full-frame mirrorless with great image quality. </p><p>The body design will feel very familiar if you're upgrading from a Nikon DSLR and, thanks to the FTZ adapter, you can continue using your trusted <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon F-mount lenses</a> seamlessly. </p><p>And if the bundled lens doesn't suit your photography style, there are plenty of alternative lens bundles available on Adorama – many of which offer great savings too. </p><h3 class="article-body__section" id="section-comparison"><span>Comparison</span></h3><div ><table><caption>Panasonic Lumix S5 IIX vs. Sony A7 IV vs. Nikon Z5</caption><tbody><tr><td class="firstcol empty" ></td><td  ><p><strong>Panasonic Lumix S5 IIX</strong></p></td><td  ><p><strong>Sony A7 IV</strong></p></td><td  ><p><strong>Nikon Z5</strong></p></td></tr><tr><td class="firstcol " ><p><strong>Released</strong></p></td><td  ><p>2023</p></td><td  ><p>2021</p></td><td  ><p>2020</p></td></tr><tr><td class="firstcol " ><p><strong>Mount</strong></p></td><td  ><p>L</p></td><td  ><p>E</p></td><td  ><p>Z</p></td></tr><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP CMOS sensor without Low Pass Filter</p></td><td  ><p>33MP Exmor R CMOS</p></td><td  ><p>24.3MP CMOS sensor</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus </strong></p></td><td  ><p>779-pt Phase Hybrid AF</p></td><td  ><p>759-pt Hybrid Phase/ Contrast-Detect</p></td><td  ><p>273-pt Hybrid Phase/ Contrast AF</p></td></tr><tr><td class="firstcol " ><p><strong>IBIS</strong></p></td><td  ><p>5-axis, up to 6.5 stops </p></td><td  ><p>5-axis, up to 5.5 stops</p></td><td  ><p>5-axis, up to 5 stops </p></td></tr><tr><td class="firstcol " ><p><strong>Burst rate</strong></p></td><td  ><p>30fps (electronic shutter), 7 fps with AF-C (mechanical shutter)</p></td><td  ><p>10fps, up to 828 raw+JPEG (with CFexpress Type A card)</p></td><td  ><p>4.5fps</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>6K (Full-sensor readout)/29.97/25/24/23.98p, 5.9K/29.97/25/24/23.98p, C4K/60/50/30/24p</p></td><td  ><p>4K 30p full width, 4K 60p Super35 crop</p></td><td  ><p>4K UHD, 30/25/24p</p></td></tr><tr><td class="firstcol " ><p><strong>Card slots</strong></p></td><td  ><p>2 x SD/SDHC/SDXC UHS-II</p></td><td  ><p>1x <a href="https://www.digitalcameraworld.com/tag/cfexpress">CFexpress</a> Type A/SD UHS-II, 1x SD UHS-II</p></td><td  ><p>2x SD/SDHC/SDXC, UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>Build quality</strong></p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td></tr><tr><td class="firstcol " ><p><strong>Weight (card and battery included)</strong></p></td><td  ><p>740g</p></td><td  ><p> 658g</p></td><td  ><p>670g</p></td></tr></tbody></table></div><p>Personally, I would lean toward the Sony A7 IV. Its autofocus performance is unmatched, as well as its lens options. The flexibility makes it a standout choice, especially if you're open to switching systems entirely. </p><p>That said, if you want to stick with your current brand and already own a lot of DSLR lenses, staying within the same ecosystem is a smart and budget-friendly way to jump into mirrorless photography.</p><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix S5IIX,Sony A7 IV,Nikon Z5"></div><p><strong>Want to browse more mirrorless options? Here are </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"><strong>the best mirrorless cameras,</strong></a><strong> along with the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras"><strong>best cameras for beginners.</strong></a><strong></strong></p>
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                                                            <title><![CDATA[ We've compared these full-frame mirrorless cameras – some of the best options for switching systems for less ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Thinking about ditching your DSLR, switching camera systems, or upgrading to full-frame? These three mirrorless models deliver excellent price-to-performance value – and right now, you can <strong>save up to £700 </strong>at Amazon or Wex.</p><p>The<strong> </strong><a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored"><strong>Panasonic Lumix S5 IIX + 20-60mm and 50mm is now just £1,699 (inc. cashback) at Wex</strong></a> – you save £700 off the bundle's RRP of £2,399. (The body alone is <a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-body-3083262/" target="_blank" rel="sponsored">reduced to £1,399</a> inc. cashback...)</p><p>The <a href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored"><strong>Sony A7 IV is now just £1,999 at Wex</strong></a> – this new low price lets you save £401 off its original £2,400 price tag. </p><p>The <a href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored"><strong>Nikon Z5 is now just £645 on Amazon</strong></a> – you save £604 off its £1,249 RRP. </p><div class="product"><a data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699" href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="iUZNrUoj3HYbYqPYbDCkh" name="NEW_3083261" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/iUZNrUoj3HYbYqPYbDCkh.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored" data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699">S5 IIX + 20-60mm and 50mm: was £2399 now £1699</a></strong><br><strong>Inc. £300 cashback </strong>The S5 IIX features 6K 30p open-gate shooting, 4:2:2 10-bit All-I, Apple ProRes/ ProRes RAW output, and 6.5 stops of IBIS. With 4K 60p streaming, weather sealing, and the possibility to create up to 96MP stills (via the high-res pixel shift mode), it balances pro video features without the cinema camera price.  </p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review"><strong>Panasonic Lumix S5 IIX review</strong></a><a class="view-deal button" href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored" data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699">View Deal</a></p></div><div class="product"><a data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999" href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nKy6rpV4JdEEobaHuAY5eR" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/nKy6rpV4JdEEobaHuAY5eR.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7 IV features a 33MP sensor, 4K 30p video (4K 60p with Super35 crop, and 10-fps continuous shooting. It comes with Sony's famous and advanced phase-detect AF, a fully articulating touchscreen, and dual card slots (CFexpress Type A + SD) for versatile, reliable performance.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review" data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored" data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999">View Deal</a></p></div><div class="product"><a data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645" href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rxjX8rwzYce2DkuBE24ieC" name="1746369" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rxjX8rwzYce2DkuBE24ieC.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full-frame camera.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review" data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645"><strong>Nikon Z5 review</strong></a><a class="view-deal button" href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored" data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645">View Deal</a></p></div><h3 class="article-body__section" id="section-panasonic-lumix-s5-iix"><span>Panasonic Lumix S5 IIX</span></h3><h2 id="ideal-for-hybrid-shooters-dslr-and-system-switchers-2">Ideal for hybrid shooters, DSLR, and system switchers</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bQXyASUii9p2EmxKt3fgnY" name="LUMIX S5IIX_Hands-On_DCW_P1001186-169.jpg" alt="Panasonic Lumix S5 IIX being held by DCW reviewer Jon Devo" src="https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "There is a lot of competition in this camera class and while the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Lumix S5 II</a> may be the best overall value camera at the $2000/£2000 price point, the S5II X opens up some great use cases for a relatively small bump in price" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Devo / Digital Camera World)</span></figcaption></figure><p>If you've been shooting on an APS-C or DSLR camera before, the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Panasonic Lumix S5 IIX </a>is a fantastic upgrade. It's notably smaller and lighter than many DSLRs. </p><p>So while the handling might feel a bit different at first, you'll quickly appreciate the more compact, less bulky design. There are not as many native lenses for the S5 IIX available as is the case within the Sony and Nikon lineups, but there are third-party options like Sigma available. </p><p>And if you want to keep using your older glass, Canon EF to L-mount adapters, for example, are available. </p><h3 class="article-body__section" id="section-sony-a7-iv"><span>Sony A7 IV</span></h3><h2 id="best-for-dslr-and-system-switchers-as-well-as-content-creators-2">Best for DSLR and system switchers, as well as content creators</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.31%;"><img id="oQQi8VaDLNsJ48oQgnDsMa" name="sony-a7iv-009.jpg" alt="Sony A7 IV with screen flipped out on a wooden background" src="https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1802" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Sony A7 IV supersedes the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">A7 III</a> but it's not just another affordable all-rounder – it's a real powerhouse for both stills and video" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Switching to Sony means unlocking incredible mirrorless flexibility. The Sony E-mount system is the most mature on the market, with an extensive range of native lenses and strong third-party support from trusted brands like Tamron and Sigma. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a> shines with its real-time Eye AF detection and tracking options – features that make focusing faster and more accurate than many DSLR systems. So, if you're coming from a DSLR, this camera feels like a serious step up in autofocus and creative control. </p><h3 class="article-body__section" id="section-nikon-z5"><span>Nikon Z5</span></h3><h2 id="budget-conscious-dslr-option-best-for-stills-focused-shooters-2">Budget-conscious DSLR option, best for stills-focused shooters</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:877px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="nG7XH3x4tddAF3y3mQt5pm" name="Nikon-Z5_back.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg" mos="" align="middle" fullscreen="1" width="877" height="493" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you are on a budget, the Nikon Z5 offers one of the most affordable ways into full-frame mirrorless with great image quality. </p><p>The body design will feel very familiar if you're upgrading from a Nikon DSLR, and thanks to the FTX adapter, you can continue using your trusted F-mount lenses seamlessly. </p><p>And if the bundled lens doesn't suit your photography style, there are plenty of alternative lens bundles available on Amazon or Wex – many of which offer great savings too. </p><h3 class="article-body__section" id="section-comparison"><span>Comparison</span></h3><div ><table><caption>Panasonic Lumix S5 IIX vs. Sony A7 IV vs. Nikon Z5</caption><tbody><tr><td class="firstcol empty" ></td><td  ><p><strong>Panasonic Lumix S5 IIX</strong></p></td><td  ><p><strong>Sony A7 IV</strong></p></td><td  ><p><strong>Nikon Z5</strong></p></td></tr><tr><td class="firstcol " ><p><strong>Released</strong></p></td><td  ><p>2023</p></td><td  ><p>2021</p></td><td  ><p>2020</p></td></tr><tr><td class="firstcol " ><p><strong>Mount</strong></p></td><td  ><p>L</p></td><td  ><p>E</p></td><td  ><p>Z</p></td></tr><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP CMOS sensor without Low Pass Filter</p></td><td  ><p>33MP Exmor R CMOS</p></td><td  ><p>24.3MP CMOS sensor</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus </strong></p></td><td  ><p>779-pt Phase Hybrid AF</p></td><td  ><p>759-pt Hybrid Phase/ Contrast-Detect</p></td><td  ><p>273-pt Hybrid Phase/ Contrast AF</p></td></tr><tr><td class="firstcol " ><p><strong>IBIS</strong></p></td><td  ><p>5-axis, up to 6.5 stops </p></td><td  ><p>5-axis, up to 5.5 stops</p></td><td  ><p>5-axis, up to 5 stops </p></td></tr><tr><td class="firstcol " ><p><strong>Burst rate</strong></p></td><td  ><p>30fps (electronic shutter), 7 fps with AF-C (mechanical shutter)</p></td><td  ><p>10fps, up to 828 raw+JPEG (with CFexpress Type A card)</p></td><td  ><p>4.5fps</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>6K (Full-sensor readout)/29.97/25/24/23.98p, 5.9K/29.97/25/24/23.98p, C4K/60/50/30/24p</p></td><td  ><p>4K 30p full width, 4K 60p Super35 crop</p></td><td  ><p>4K UHD, 30/25/24p</p></td></tr><tr><td class="firstcol " ><p><strong>Card slots</strong></p></td><td  ><p>2 x SD/SDHC/SDXC UHS-II</p></td><td  ><p>1x <a href="https://www.digitalcameraworld.com/tag/cfexpress">CFexpress</a> Type A/SD UHS-II, 1x SD UHS-II</p></td><td  ><p>2x SD/SDHC/SDXC, UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>Build quality</strong></p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td></tr><tr><td class="firstcol " ><p><strong>Weight (card and battery included)</strong></p></td><td  ><p>740g</p></td><td  ><p> 658g</p></td><td  ><p>670g</p></td></tr></tbody></table></div><p>Personally, I would lean toward the Sony A7 IV. Its autofocus performance is unmatched, as well as its lens options. The flexibility makes it a standout choice, especially if you're open to switching systems entirely. </p><p>That said, if you want to stick with your current brand and already own a lot of DSLR lenses, staying within the same ecosystem is a smart and budget-friendly way to jump into mirrorless photography.</p><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix S5IIX,Sony A7 IV,Nikon Z5"></div><p><strong>Want to browse more mirrorless options? Here are </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"><strong>the best mirrorless cameras,</strong></a><strong> along with the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras"><strong>best cameras for beginners.</strong></a><strong></strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/weve-compared-these-full-frame-mirrorless-cameras-some-of-the-best-options-for-switching-systems-for-less</link>
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                            <![CDATA[ These full-frame mirrorless cameras make it easier to switch systems without overspending ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 11:59:43 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 10:13:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Rod Lawton/Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Sony A7 IV, Panasonic Lumix S5 IIX and Nikon Z5 are popular full-frame mirrorless models, that make the mirrorless switch a bit easier]]></media:description>                                                    </media:content>
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                                <p>Thinking about ditching your DSLR, switching camera systems, or upgrading to full-frame? These three mirrorless models deliver excellent price-to-performance value – and right now, you can <strong>save up to £700 </strong>at Amazon or Wex.</p><p>The<strong> </strong><a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored"><strong>Panasonic Lumix S5 IIX + 20-60mm and 50mm is now just £1,699 (inc. cashback) at Wex</strong></a> – you save £700 off the bundle's RRP of £2,399. (The body alone is <a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-body-3083262/" target="_blank" rel="sponsored">reduced to £1,399</a> inc. cashback...)</p><p>The <a href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored"><strong>Sony A7 IV is now just £1,999 at Wex</strong></a> – this new low price lets you save £401 off its original £2,400 price tag. </p><p>The <a href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored"><strong>Nikon Z5 is now just £645 on Amazon</strong></a> – you save £604 off its £1,249 RRP. </p><div class="product"><a data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699" href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="iUZNrUoj3HYbYqPYbDCkh" name="NEW_3083261" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/iUZNrUoj3HYbYqPYbDCkh.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored" data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699">S5 IIX + 20-60mm and 50mm: was £2399 now £1699</a></strong><br><strong>Inc. £300 cashback </strong>The S5 IIX features 6K 30p open-gate shooting, 4:2:2 10-bit All-I, Apple ProRes/ ProRes RAW output, and 6.5 stops of IBIS. With 4K 60p streaming, weather sealing, and the possibility to create up to 96MP stills (via the high-res pixel shift mode), it balances pro video features without the cinema camera price.  </p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review"><strong>Panasonic Lumix S5 IIX review</strong></a><a class="view-deal button" href="https://www.wexphotovideo.com/panasonic-lumix-s5-iix-digital-camera-with-20-60mm-and-50mm-lens-3083264/" target="_blank" rel="sponsored" data-dimension112="972daef0-9c84-11f1-9397-41e2f2886a5b" data-action="Deal Block" data-label="S5 IIX + 20-60mm and 50mm" data-dimension48="S5 IIX + 20-60mm and 50mm" data-dimension25="£1699">View Deal</a></p></div><div class="product"><a data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999" href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nKy6rpV4JdEEobaHuAY5eR" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/nKy6rpV4JdEEobaHuAY5eR.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7 IV features a 33MP sensor, 4K 30p video (4K 60p with Super35 crop, and 10-fps continuous shooting. It comes with Sony's famous and advanced phase-detect AF, a fully articulating touchscreen, and dual card slots (CFexpress Type A + SD) for versatile, reliable performance.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review" data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored" data-dimension112="972daf72-9c84-11f1-a5b4-438b917e3cad" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="£1999">View Deal</a></p></div><div class="product"><a data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645" href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rxjX8rwzYce2DkuBE24ieC" name="1746369" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rxjX8rwzYce2DkuBE24ieC.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full-frame camera.</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review" data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645"><strong>Nikon Z5 review</strong></a><a class="view-deal button" href="https://www.amazon.co.uk/dp/B08HVQ33W1/ref=asc_df_B08DBLYVKT1787068800000" target="_blank" rel="sponsored" data-dimension112="972dafea-9c84-11f1-aa8e-cdf67a6f5c87" data-action="Deal Block" data-label="Z5" data-dimension48="Z5" data-dimension25="£645">View Deal</a></p></div><h3 class="article-body__section" id="section-panasonic-lumix-s5-iix"><span>Panasonic Lumix S5 IIX</span></h3><h2 id="ideal-for-hybrid-shooters-dslr-and-system-switchers-2">Ideal for hybrid shooters, DSLR, and system switchers</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bQXyASUii9p2EmxKt3fgnY" name="LUMIX S5IIX_Hands-On_DCW_P1001186-169.jpg" alt="Panasonic Lumix S5 IIX being held by DCW reviewer Jon Devo" src="https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bQXyASUii9p2EmxKt3fgnY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "There is a lot of competition in this camera class and while the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Lumix S5 II</a> may be the best overall value camera at the $2000/£2000 price point, the S5II X opens up some great use cases for a relatively small bump in price" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Devo / Digital Camera World)</span></figcaption></figure><p>If you've been shooting on an APS-C or DSLR camera before, the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Panasonic Lumix S5 IIX </a>is a fantastic upgrade. It's notably smaller and lighter than many DSLRs. </p><p>So while the handling might feel a bit different at first, you'll quickly appreciate the more compact, less bulky design. There are not as many native lenses for the S5 IIX available as is the case within the Sony and Nikon lineups, but there are third-party options like Sigma available. </p><p>And if you want to keep using your older glass, Canon EF to L-mount adapters, for example, are available. </p><h3 class="article-body__section" id="section-sony-a7-iv"><span>Sony A7 IV</span></h3><h2 id="best-for-dslr-and-system-switchers-as-well-as-content-creators-2">Best for DSLR and system switchers, as well as content creators</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.31%;"><img id="oQQi8VaDLNsJ48oQgnDsMa" name="sony-a7iv-009.jpg" alt="Sony A7 IV with screen flipped out on a wooden background" src="https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1802" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oQQi8VaDLNsJ48oQgnDsMa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Sony A7 IV supersedes the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">A7 III</a> but it's not just another affordable all-rounder – it's a real powerhouse for both stills and video" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Switching to Sony means unlocking incredible mirrorless flexibility. The Sony E-mount system is the most mature on the market, with an extensive range of native lenses and strong third-party support from trusted brands like Tamron and Sigma. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a> shines with its real-time Eye AF detection and tracking options – features that make focusing faster and more accurate than many DSLR systems. So, if you're coming from a DSLR, this camera feels like a serious step up in autofocus and creative control. </p><h3 class="article-body__section" id="section-nikon-z5"><span>Nikon Z5</span></h3><h2 id="budget-conscious-dslr-option-best-for-stills-focused-shooters-2">Budget-conscious DSLR option, best for stills-focused shooters</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:877px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="nG7XH3x4tddAF3y3mQt5pm" name="Nikon-Z5_back.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg" mos="" align="middle" fullscreen="1" width="877" height="493" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nG7XH3x4tddAF3y3mQt5pm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you are on a budget, the Nikon Z5 offers one of the most affordable ways into full-frame mirrorless with great image quality. </p><p>The body design will feel very familiar if you're upgrading from a Nikon DSLR, and thanks to the FTX adapter, you can continue using your trusted F-mount lenses seamlessly. </p><p>And if the bundled lens doesn't suit your photography style, there are plenty of alternative lens bundles available on Amazon or Wex – many of which offer great savings too. </p><h3 class="article-body__section" id="section-comparison"><span>Comparison</span></h3><div ><table><caption>Panasonic Lumix S5 IIX vs. Sony A7 IV vs. Nikon Z5</caption><tbody><tr><td class="firstcol empty" ></td><td  ><p><strong>Panasonic Lumix S5 IIX</strong></p></td><td  ><p><strong>Sony A7 IV</strong></p></td><td  ><p><strong>Nikon Z5</strong></p></td></tr><tr><td class="firstcol " ><p><strong>Released</strong></p></td><td  ><p>2023</p></td><td  ><p>2021</p></td><td  ><p>2020</p></td></tr><tr><td class="firstcol " ><p><strong>Mount</strong></p></td><td  ><p>L</p></td><td  ><p>E</p></td><td  ><p>Z</p></td></tr><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP CMOS sensor without Low Pass Filter</p></td><td  ><p>33MP Exmor R CMOS</p></td><td  ><p>24.3MP CMOS sensor</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus </strong></p></td><td  ><p>779-pt Phase Hybrid AF</p></td><td  ><p>759-pt Hybrid Phase/ Contrast-Detect</p></td><td  ><p>273-pt Hybrid Phase/ Contrast AF</p></td></tr><tr><td class="firstcol " ><p><strong>IBIS</strong></p></td><td  ><p>5-axis, up to 6.5 stops </p></td><td  ><p>5-axis, up to 5.5 stops</p></td><td  ><p>5-axis, up to 5 stops </p></td></tr><tr><td class="firstcol " ><p><strong>Burst rate</strong></p></td><td  ><p>30fps (electronic shutter), 7 fps with AF-C (mechanical shutter)</p></td><td  ><p>10fps, up to 828 raw+JPEG (with CFexpress Type A card)</p></td><td  ><p>4.5fps</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>6K (Full-sensor readout)/29.97/25/24/23.98p, 5.9K/29.97/25/24/23.98p, C4K/60/50/30/24p</p></td><td  ><p>4K 30p full width, 4K 60p Super35 crop</p></td><td  ><p>4K UHD, 30/25/24p</p></td></tr><tr><td class="firstcol " ><p><strong>Card slots</strong></p></td><td  ><p>2 x SD/SDHC/SDXC UHS-II</p></td><td  ><p>1x <a href="https://www.digitalcameraworld.com/tag/cfexpress">CFexpress</a> Type A/SD UHS-II, 1x SD UHS-II</p></td><td  ><p>2x SD/SDHC/SDXC, UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>Build quality</strong></p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td><td  ><p>Weather-sealed magnesium alloy </p></td></tr><tr><td class="firstcol " ><p><strong>Weight (card and battery included)</strong></p></td><td  ><p>740g</p></td><td  ><p> 658g</p></td><td  ><p>670g</p></td></tr></tbody></table></div><p>Personally, I would lean toward the Sony A7 IV. Its autofocus performance is unmatched, as well as its lens options. The flexibility makes it a standout choice, especially if you're open to switching systems entirely. </p><p>That said, if you want to stick with your current brand and already own a lot of DSLR lenses, staying within the same ecosystem is a smart and budget-friendly way to jump into mirrorless photography.</p><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix S5IIX,Sony A7 IV,Nikon Z5"></div><p><strong>Want to browse more mirrorless options? Here are </strong><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"><strong>the best mirrorless cameras,</strong></a><strong> along with the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras"><strong>best cameras for beginners.</strong></a><strong></strong></p>
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                                                            <title><![CDATA[ New Nikon firmware “unfreezes” the Coolpix P1000 bridge camera and bolsters the Nikon Z5 II's practicality ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Nikon has released a pair of firmware updates: one for the <a href="https://www.digitalcameraworld.com/reviews/nikon-coolpix-p1000-review">Nikon Coolpix P1000</a> bridge camera and another for the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> entry-level mirrorless camera.</p><p>Firmware version 1.9 for the P1000 sorts a rare yet serious issue that would cause the camera to temporarily freeze when adjusting the zoom while in burst mode. </p><p>Firmware version 1.20 brings a host of updates to the Z5 II, including more versatile aperture control when recording video and a host of changes to the settings menus.</p><h2 class="article-body__section" id="section-nikon-firmware-downloads"><span>Nikon Firmware Downloads </span></h2><p><a href="https://downloadcenter.nikonimglib.com/ja/download/fw/601.html" target="_blank" rel="nofollow">Firmware version 1.20</a> (Nikon Z5II)</p><p><a href="https://downloadcenter.nikonimglib.com/en/download/fw/604.html" target="_blank" rel="nofollow">Firmware version 1.9</a> (Nikon Coolpix P1000)</p><p><em>It’s a good idea to hold off downloading the latest firmware for a few weeks. This should give enough time for any new issues to arise in community chatter, and for Nikon to address them. Keep an eye on Digital Camera World and we'll let you know about any problems.</em></p><p>Nikon hasn’t given any technical explanation as to why the Coolpix would freeze while zooming in burst mode. However, it’s thought that processor-heavy burst sequences could overwhelm the camera buffer, causing the device to stop responding.</p><p>Arguably, the two most practical updates to the Z5 II are the ability to save focus position to user settings and an extension of the ISO auto shutter-speed threshold.</p><p>The former enables your saved custom shooting modes (U1 / U2) to remember your preset focus distance, which is especially useful for tripod or fixed studio setups. The latter offers finer control over when the camera steps up ISO versus dropping the shutter speed, helping avoid unwanted motion blur when shooting handheld.</p><div data-widget-type="review" data-model-name="Nikon Z5 II,Nikon Coolpix P1000" data-widget-title="Top Nikon Z5 II & Coolpix P1000 Deals!"></div><p>There’s also a new “auto-switch” option under the Setup menu, giving you more control over toggling between the rear LCD screen and viewfinder. And a new FTP inactivity timeout automatically manages idle connections to preserve battery life.</p><p>So, a major update for the Coolpix P1000, which will hopefully solve what was a serious issue for a small number of users. Whereas the Z5II gets a suite of tweaks which, together, could bolster workflows meaningfully.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a>, and here’s our say on the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses"> best Nikon lenses for DSLR</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/new-nikon-firmware-unfreezes-the-coolpix-p1000-bridge-camera-and-bolsters-the-nikon-z5-iis-practicality</link>
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                            <![CDATA[ Firmware version 1.9 for the Coolpix P1000 sorts a nasty bug causing the camera to freeze, while firmware version 1.20 brings a host of practical tweaks ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 09:58:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon menu screens for firmware updates]]></media:description>                                                            <media:text><![CDATA[Nikon menu screens for firmware updates]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon menu screens for firmware updates]]></media:title>
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                                <p>Nikon has released a pair of firmware updates: one for the <a href="https://www.digitalcameraworld.com/reviews/nikon-coolpix-p1000-review">Nikon Coolpix P1000</a> bridge camera and another for the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> entry-level mirrorless camera.</p><p>Firmware version 1.9 for the P1000 sorts a rare yet serious issue that would cause the camera to temporarily freeze when adjusting the zoom while in burst mode. </p><p>Firmware version 1.20 brings a host of updates to the Z5 II, including more versatile aperture control when recording video and a host of changes to the settings menus.</p><h2 class="article-body__section" id="section-nikon-firmware-downloads"><span>Nikon Firmware Downloads </span></h2><p><a href="https://downloadcenter.nikonimglib.com/ja/download/fw/601.html" target="_blank" rel="nofollow">Firmware version 1.20</a> (Nikon Z5II)</p><p><a href="https://downloadcenter.nikonimglib.com/en/download/fw/604.html" target="_blank" rel="nofollow">Firmware version 1.9</a> (Nikon Coolpix P1000)</p><p><em>It’s a good idea to hold off downloading the latest firmware for a few weeks. This should give enough time for any new issues to arise in community chatter, and for Nikon to address them. Keep an eye on Digital Camera World and we'll let you know about any problems.</em></p><p>Nikon hasn’t given any technical explanation as to why the Coolpix would freeze while zooming in burst mode. However, it’s thought that processor-heavy burst sequences could overwhelm the camera buffer, causing the device to stop responding.</p><p>Arguably, the two most practical updates to the Z5 II are the ability to save focus position to user settings and an extension of the ISO auto shutter-speed threshold.</p><p>The former enables your saved custom shooting modes (U1 / U2) to remember your preset focus distance, which is especially useful for tripod or fixed studio setups. The latter offers finer control over when the camera steps up ISO versus dropping the shutter speed, helping avoid unwanted motion blur when shooting handheld.</p><div data-widget-type="review" data-model-name="Nikon Z5 II,Nikon Coolpix P1000" data-widget-title="Top Nikon Z5 II & Coolpix P1000 Deals!"></div><p>There’s also a new “auto-switch” option under the Setup menu, giving you more control over toggling between the rear LCD screen and viewfinder. And a new FTP inactivity timeout automatically manages idle connections to preserve battery life.</p><p>So, a major update for the Coolpix P1000, which will hopefully solve what was a serious issue for a small number of users. Whereas the Z5II gets a suite of tweaks which, together, could bolster workflows meaningfully.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> best Nikon cameras</a>, and here’s our say on the<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses"> best Nikon lenses for DSLR</a>.</p>
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                                                            <title><![CDATA[ World Photography Day is here – and these 7 camera deals save you up to $900 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Today is <a href="https://www.digitalcameraworld.com/news/happy-world-photography-day-heres-how-it-all-started-in-1839">World Photography Day</a> – and if you needed an excuse to finally buy that new camera you have been eyeing up, I really cannot think of a better one.</p><p>August 19 is a celebration of photography, photographers and the simple joy of capturing a moment, and B&H has some seriously tempting deals on cameras from Canon, Nikon and Sony right now. </p><p>Whether you are looking to move to full-frame mirrorless, upgrade an aging body or even stick with a traditional DSLR, there are savings of as much as $900 to be had.</p><div class="product"><a data-dimension112="5b16b01a-9bbc-11f1-8c5f-cdcbeb7398e0" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099" href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fdnigiXTzJ9aP6RjMWJ8hC" name="EOS R6 Mark III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fdnigiXTzJ9aP6RjMWJ8hC.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Canon EOS R6 Mark II is a powerful full-frame hybrid camera that combines fast autofocus, strong stills performance and advanced video features in a compact, versatile body.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html" target="_blank" rel="sponsored" data-dimension112="5b16b01a-9bbc-11f1-8c5f-cdcbeb7398e0" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="ccd08270-9bbd-11f1-82ae-69832d13d470" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z6 III is a versatile full-frame hybrid camera, combining a 24.5MP partially stacked sensor, fast autofocus, strong low-light performance and impressive 6K video capabilities.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="ccd08270-9bbd-11f1-82ae-69832d13d470" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">View Deal</a></p></div><p>Starting with two excellent all-rounders, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> is now $2,099, down from $2,299, saving you $200. It might no longer be Canon's newest 6-series camera, but its 24.2MP full-frame sensor, excellent Dual Pixel CMOS AF II autofocus and 4K 60p video still make it a seriously capable hybrid camera. </p><p>Nikon shooters have an even bigger saving on the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-iii-review-a-dream-camera-for-content-creators-through-to-enthusiast-and-pro-photographers">Nikon Z6 III</a>, which has dropped from $2,696.95 to $2,196.95, taking a huge $500 off the price. With its 24.5MP partially stacked full-frame sensor, 6K RAW video and fast autofocus system, it is one of Nikon's strongest do-it-all mirrorless cameras.</p><div class="product"><a data-dimension112="5b16b1c8-9bbc-11f1-b7aa-93b562edc28b" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="$1998" href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nKy6rpV4JdEEobaHuAY5eR" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/nKy6rpV4JdEEobaHuAY5eR.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7 IV is an excellent full-frame all-rounder, combining a detailed 33MP sensor, reliable autofocus and strong 4K video performance in one versatile hybrid camera.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="5b16b1c8-9bbc-11f1-b7aa-93b562edc28b" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="ccd08306-9bbd-11f1-89d0-6d53af7f98f1" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$4099" href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3RLskWAVpTBrzKtRhCitG9" name="EOS R5 Mark II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3RLskWAVpTBrzKtRhCitG9.png" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Canon EOS R5 Mark II is a high-end full-frame mirrorless camera, combining a 45MP stacked sensor, rapid 30fps shooting, advanced autofocus and powerful 8K video capabilities.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html" target="_blank" rel="sponsored" data-dimension112="ccd08306-9bbd-11f1-89d0-6d53af7f98f1" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$4099">View Deal</a></p></div><p>Sony also has one of my favorite deals of the bunch, with the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a> now available for $1,998 instead of $2,498. That is another massive $500 saving on a camera that still has a lot going for it, including a 33MP full-frame sensor, 10fps continuous shooting and 4K 60p video. </p><p>If you need more resolution and have a bigger budget, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> is also discounted, falling from $4,399 to $4,099. A $300 saving is nothing to sniff at on a professional camera packing a 45MP stacked full-frame sensor, shooting at up to 30fps and offering 8K 60p RAW video.</p><div class="product"><a data-dimension112="5b16b286-9bbc-11f1-b5df-9b1952c1c4e1" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PrFA5v5hzGThFNjGxf89Rn" name="nikon-z8-sensor.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PrFA5v5hzGThFNjGxf89Rn.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z8 is a powerhouse full-frame mirrorless camera, combining a high-resolution 45.7MP stacked sensor, blistering shooting speeds and professional-grade 8K video in a more compact body than the flagship Z9.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="5b16b286-9bbc-11f1-b5df-9b1952c1c4e1" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><p>However, the biggest saving this World Photography Day belongs to the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>. Normally priced at $4,296.95, B&H has chopped a whopping $900 off, bringing it down to just $3,396.95. For that money, you are getting a 45.7MP stacked full-frame sensor, seriously fast shooting performance, and powerful video credentials including 8K recording. </p><p>The Z8 has long been one of Nikon's most impressive professional mirrorless cameras, essentially offering much of the power of the flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Z9</a> in a smaller body – and a $900 saving makes it considerably easier to recommend.</p><div class="product"><a data-dimension112="5b16b344-9bbc-11f1-a95f-9f5a11e09401" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1284px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="r4DwVxiWeidjm2D9UDc2Ya" name="Nikon-D850.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/r4DwVxiWeidjm2D9UDc2Ya.jpg" mos="" align="middle" fullscreen="" width="1284" height="1284" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 is a legendary full-frame DSLR, combining a superb 45.7MP sensor, excellent dynamic range and rugged professional handling with the classic experience of an optical viewfinder.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored" data-dimension112="5b16b344-9bbc-11f1-a95f-9f5a11e09401" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95">View Deal</a></p></div><p>And if you are not ready to say goodbye to the DSLR just yet, there is also a brilliant deal on one of the greatest DSLRs ever made. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a> is currently $1,996.95, down from $2,596.95, saving you a substantial $600. </p><p>Mirrorless might dominate the camera market today, but the D850 remains a photographic powerhouse. And for anyone with a collection of <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon F-mount lenses</a> or simply a love for an optical viewfinder and traditional DSLR handling, getting a brand-new D850 for under $2,000 is incredibly tempting.</p><div class="product"><a data-dimension112="5b16b4a2-9bbc-11f1-9bc8-f98fc7b5ab9d" data-action="Deal Block" data-label="A1 II" data-dimension48="A1 II" data-dimension25="$6798" href="https://www.bhphotovideo.com/c/product/1861705-REG/sony_a1_ii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kj7YRnBUyj3Yb93wHf4WG9" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kj7YRnBUyj3Yb93wHf4WG9.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A1 II is a flagship full-frame mirrorless powerhouse, combining a 50.1MP stacked sensor, lightning-fast 30fps shooting, advanced autofocus and professional-grade 8K video performance.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1861705-REG/sony_a1_ii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="5b16b4a2-9bbc-11f1-9bc8-f98fc7b5ab9d" data-action="Deal Block" data-label="A1 II" data-dimension48="A1 II" data-dimension25="$6798">View Deal</a></p></div><p>Finally, at the very top end of the market, the <a href="https://www.digitalcameraworld.com/reviews/sony-a1-ii-review">Sony A1 II</a> has also received a rare discount. Sony's flagship mirrorless camera is now $6,798 instead of $6,998, giving you a $200 saving. It is still a huge amount of money, of course, but the A1 II is built for professionals who need one camera capable of doing almost everything, with a 50MP stacked full-frame sensor, shooting speeds of up to 30fps, advanced AI-powered subject tracking and 8K video. </p><p>World Photography Day only comes around once a year, and with everything from the mighty Nikon D850 to the flagship Sony A1 II currently discounted, there really could not be a better excuse to treat yourself to a new camera.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/world-photography-day-is-here-and-these-7-camera-deals-save-you-up-to-usd900</link>
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                            <![CDATA[ World Photography Day just got better with up to $900 off these incredible cameras ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 16:03:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[B&amp;H]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[B&amp;H world photography day deals]]></media:description>                                                            <media:text><![CDATA[B&amp;H world photography day deals]]></media:text>
                                <media:title type="plain"><![CDATA[B&amp;H world photography day deals]]></media:title>
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                            <article>
                                <p>Today is <a href="https://www.digitalcameraworld.com/news/happy-world-photography-day-heres-how-it-all-started-in-1839">World Photography Day</a> – and if you needed an excuse to finally buy that new camera you have been eyeing up, I really cannot think of a better one.</p><p>August 19 is a celebration of photography, photographers and the simple joy of capturing a moment, and B&H has some seriously tempting deals on cameras from Canon, Nikon and Sony right now. </p><p>Whether you are looking to move to full-frame mirrorless, upgrade an aging body or even stick with a traditional DSLR, there are savings of as much as $900 to be had.</p><div class="product"><a data-dimension112="5b16b01a-9bbc-11f1-8c5f-cdcbeb7398e0" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099" href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fdnigiXTzJ9aP6RjMWJ8hC" name="EOS R6 Mark III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fdnigiXTzJ9aP6RjMWJ8hC.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Canon EOS R6 Mark II is a powerful full-frame hybrid camera that combines fast autofocus, strong stills performance and advanced video features in a compact, versatile body.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html" target="_blank" rel="sponsored" data-dimension112="5b16b01a-9bbc-11f1-8c5f-cdcbeb7398e0" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="ccd08270-9bbd-11f1-82ae-69832d13d470" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rXmEd2Xx9p6SurU8m7MQKH" name="Nikon Z6 III" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/rXmEd2Xx9p6SurU8m7MQKH.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z6 III is a versatile full-frame hybrid camera, combining a 24.5MP partially stacked sensor, fast autofocus, strong low-light performance and impressive 6K video capabilities.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="ccd08270-9bbd-11f1-82ae-69832d13d470" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2196.95">View Deal</a></p></div><p>Starting with two excellent all-rounders, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> is now $2,099, down from $2,299, saving you $200. It might no longer be Canon's newest 6-series camera, but its 24.2MP full-frame sensor, excellent Dual Pixel CMOS AF II autofocus and 4K 60p video still make it a seriously capable hybrid camera. </p><p>Nikon shooters have an even bigger saving on the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-iii-review-a-dream-camera-for-content-creators-through-to-enthusiast-and-pro-photographers">Nikon Z6 III</a>, which has dropped from $2,696.95 to $2,196.95, taking a huge $500 off the price. With its 24.5MP partially stacked full-frame sensor, 6K RAW video and fast autofocus system, it is one of Nikon's strongest do-it-all mirrorless cameras.</p><div class="product"><a data-dimension112="5b16b1c8-9bbc-11f1-b7aa-93b562edc28b" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="$1998" href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nKy6rpV4JdEEobaHuAY5eR" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/nKy6rpV4JdEEobaHuAY5eR.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7 IV is an excellent full-frame all-rounder, combining a detailed 33MP sensor, reliable autofocus and strong 4K video performance in one versatile hybrid camera.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored" data-dimension112="5b16b1c8-9bbc-11f1-b7aa-93b562edc28b" data-action="Deal Block" data-label="A7 IV" data-dimension48="A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="ccd08306-9bbd-11f1-89d0-6d53af7f98f1" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$4099" href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3RLskWAVpTBrzKtRhCitG9" name="EOS R5 Mark II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3RLskWAVpTBrzKtRhCitG9.png" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Canon EOS R5 Mark II is a high-end full-frame mirrorless camera, combining a 45MP stacked sensor, rapid 30fps shooting, advanced autofocus and powerful 8K video capabilities.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html" target="_blank" rel="sponsored" data-dimension112="ccd08306-9bbd-11f1-89d0-6d53af7f98f1" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$4099">View Deal</a></p></div><p>Sony also has one of my favorite deals of the bunch, with the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a> now available for $1,998 instead of $2,498. That is another massive $500 saving on a camera that still has a lot going for it, including a 33MP full-frame sensor, 10fps continuous shooting and 4K 60p video. </p><p>If you need more resolution and have a bigger budget, the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> is also discounted, falling from $4,399 to $4,099. A $300 saving is nothing to sniff at on a professional camera packing a 45MP stacked full-frame sensor, shooting at up to 30fps and offering 8K 60p RAW video.</p><div class="product"><a data-dimension112="5b16b286-9bbc-11f1-b5df-9b1952c1c4e1" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PrFA5v5hzGThFNjGxf89Rn" name="nikon-z8-sensor.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/PrFA5v5hzGThFNjGxf89Rn.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon Z8 is a powerhouse full-frame mirrorless camera, combining a high-resolution 45.7MP stacked sensor, blistering shooting speeds and professional-grade 8K video in a more compact body than the flagship Z9.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="5b16b286-9bbc-11f1-b5df-9b1952c1c4e1" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><p>However, the biggest saving this World Photography Day belongs to the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>. Normally priced at $4,296.95, B&H has chopped a whopping $900 off, bringing it down to just $3,396.95. For that money, you are getting a 45.7MP stacked full-frame sensor, seriously fast shooting performance, and powerful video credentials including 8K recording. </p><p>The Z8 has long been one of Nikon's most impressive professional mirrorless cameras, essentially offering much of the power of the flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Z9</a> in a smaller body – and a $900 saving makes it considerably easier to recommend.</p><div class="product"><a data-dimension112="5b16b344-9bbc-11f1-a95f-9f5a11e09401" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1284px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="r4DwVxiWeidjm2D9UDc2Ya" name="Nikon-D850.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/r4DwVxiWeidjm2D9UDc2Ya.jpg" mos="" align="middle" fullscreen="" width="1284" height="1284" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Nikon D850 is a legendary full-frame DSLR, combining a superb 45.7MP sensor, excellent dynamic range and rugged professional handling with the classic experience of an optical viewfinder.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored" data-dimension112="5b16b344-9bbc-11f1-a95f-9f5a11e09401" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95">View Deal</a></p></div><p>And if you are not ready to say goodbye to the DSLR just yet, there is also a brilliant deal on one of the greatest DSLRs ever made. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a> is currently $1,996.95, down from $2,596.95, saving you a substantial $600. </p><p>Mirrorless might dominate the camera market today, but the D850 remains a photographic powerhouse. And for anyone with a collection of <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon F-mount lenses</a> or simply a love for an optical viewfinder and traditional DSLR handling, getting a brand-new D850 for under $2,000 is incredibly tempting.</p><div class="product"><a data-dimension112="5b16b4a2-9bbc-11f1-9bc8-f98fc7b5ab9d" data-action="Deal Block" data-label="A1 II" data-dimension48="A1 II" data-dimension25="$6798" href="https://www.bhphotovideo.com/c/product/1861705-REG/sony_a1_ii_mirrorless_camera.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kj7YRnBUyj3Yb93wHf4WG9" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kj7YRnBUyj3Yb93wHf4WG9.png" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A1 II is a flagship full-frame mirrorless powerhouse, combining a 50.1MP stacked sensor, lightning-fast 30fps shooting, advanced autofocus and professional-grade 8K video performance.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1861705-REG/sony_a1_ii_mirrorless_camera.html" target="_blank" rel="sponsored" data-dimension112="5b16b4a2-9bbc-11f1-9bc8-f98fc7b5ab9d" data-action="Deal Block" data-label="A1 II" data-dimension48="A1 II" data-dimension25="$6798">View Deal</a></p></div><p>Finally, at the very top end of the market, the <a href="https://www.digitalcameraworld.com/reviews/sony-a1-ii-review">Sony A1 II</a> has also received a rare discount. Sony's flagship mirrorless camera is now $6,798 instead of $6,998, giving you a $200 saving. It is still a huge amount of money, of course, but the A1 II is built for professionals who need one camera capable of doing almost everything, with a 50MP stacked full-frame sensor, shooting speeds of up to 30fps, advanced AI-powered subject tracking and 8K video. </p><p>World Photography Day only comes around once a year, and with everything from the mighty Nikon D850 to the flagship Sony A1 II currently discounted, there really could not be a better excuse to treat yourself to a new camera.</p>
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                                                            <title><![CDATA[ These full-frame DSLRs once cost a fortune, but now they deliver pro results for a fraction of their launch prices ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Looking for that classic DSLR mirror flip? With these three top full-frame DSLR deals, you save up to $600 and get free accessories!</p><p>The <a href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored"><strong>Nikon D850 is now just $1,996.95 at Adorama</strong></a> – you save $600 off its original $2,596.95 price. On top, you get a free 256GB Lexar memory card and Capture One Pro, valued at $321.90. </p><p>The <a href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored"><strong>Canon EOS 5D Mark IV Bundle is now just $1,999 at Adorama</strong></a> – you save $500 off its original $2,499 price. The Canon EOS 5D Mark IV camera body by itself is priced the same as the full bundle...</p><div class="product"><a data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95" href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A powerhouse full-frame DSLR, featuring a stunning 45.7MP sensor, Nikon FX mount, 3.2-inch tilting touchscreen, bright optical pentaprism viewfinder, 7fps burst speed, and crisp uncropped 4K video. </p><p>Free items ($321.90 value): Lexar SILVER Series Professional 1667x UHS-II SDXC Memory, Capture One Pro, Camera Bundle Prepaid Subscription, Coupon Code</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review" data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95"><strong>Nikon D850 review</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored" data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999" href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="E4yuALvLbyzpr9UrPtx9G5" name="canon-eos-5d-mark-iv-dslr_ica5dm4am" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/E4yuALvLbyzpr9UrPtx9G5.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Pro-level full-frame DSLR featuring a 30.4MP CMOS sensor, 61-point AF system, and Dual Pixel AF for smooth video focusing. It records DCI 4K video (1.64x crop) and offers 7fps burst shooting.</p><p>Bundle includes: 64GB U3 SDHC card, holster case, table top tripod, cleaning kit, memory wallet, screen protector, card reader, Mac software package</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review" data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999"><strong>Canon EOS 5D Mark IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored" data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-nikon-d850"><span>Nikon D850</span></h3><h2 id="best-for-megapixels">Best for megapixels </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5674px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="JRd8KMQ3NbieNAwRUZZSR8" name="nikon-d850-hands-on-24.JPG" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/JRd8KMQ3NbieNAwRUZZSR8.jpg" mos="" align="middle" fullscreen="1" width="5674" height="3192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JRd8KMQ3NbieNAwRUZZSR8.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The D850 looks like the perfect do-it-all DSLR for professional photographers, but at this price it could appeal to a large number of ambitious amateurs too. It does have a couple of limitations, but overall its combination of resolution, continuous shooting speed and 4K full frame video is just jaw-droppingly good" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>The Nikon D850 was a flagship DSLR for a reason. In 2025, it still impresses with its incredible 45.7MP resolution, weather-sealed durability, and class-leading image quality. </p><p>While its live view autofocus is outpaced by newer mirrorless rivals, for traditional stills shooting, it remains one of the finest tools around. Its uncropped 4K video and robust build make it a reliable all-rounder for pros. </p><p>Now available at a significantly lower price than at launch (approx. $3,296.95), the D850 offers elite-level performance without a premium price tag. </p><h3 class="article-body__section" id="section-canon-eos-5d-mark-iv"><span>Canon EOS 5D Mark IV</span></h3><h2 id="best-all-rounder">Best all-rounder</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="JLseqB6cd22WfV2GivzLn5" name="PTP_IMG_1650_5D4_" alt="Decade old DSLR" src="https://cdn.mos.cms.futurecdn.net/JLseqB6cd22WfV2GivzLn5.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2668" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JLseqB6cd22WfV2GivzLn5.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The 5D Mark IV gets Canon’s 252-zone RGB+IR metering system with Intelligent Scene Analysis, and it’s all the better for it compared to the older iFCL system found in the 5D Mark III. The system weights the exposure to the active AF point, and does a good job of assessing the scene as a whole to deliver an exposure that’s well-balanced" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Peter Travers)</span></figcaption></figure><p>With a 30.4MP full-frame CMOS sensor, 61-point AF system, and Dual Pixel CMOS AF for precise live view and video focusing, the Canon EOS 5D Mark IV remains a versatile tool for professionals. </p><p>Its 7fps burst rate, ISO 100-32,000 range (expandable to 102,400), and weather-sealed magnesium alloy body make it well-suited for demanding shoots. </p><p>While the 1.64x 4K crop and UHS-I SD slot feel a bit outdated, the 5D Mark IV delivers excellent dynamic range, color depth, and reliability – especially for stills-focused workflows. </p><p>Once a DSLR costing around $3,499, the EOS 5D Mark IV is now a far more affordable way to access full-frame photography. </p><div data-widget-type="review" data-model-name="Nikon D850,Canon EOS 5D Mark IV"></div><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">the best DSLRs</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">best full-frame DSLRs,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslrs-for-video">best DSLRs for video. </a>You might also be interested in the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/these-full-frame-dslrs-once-cost-a-fortune-but-now-they-deliver-pro-results-for-a-fraction-of-their-launch-prices</link>
                                                                            <description>
                            <![CDATA[ Want the snap of a DSLR mirror? Here are the best DSLR deals, from Canon to Nikon powerhouses ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 11:44:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[DSLR camera deals: Up to £600 on full-frame models]]></media:description>                                                            <media:text><![CDATA[Product image of the Canon EOS 5D Mark IV and Nikon D850 on a purple background ]]></media:text>
                                <media:title type="plain"><![CDATA[Product image of the Canon EOS 5D Mark IV and Nikon D850 on a purple background ]]></media:title>
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                            <article>
                                <p>Looking for that classic DSLR mirror flip? With these three top full-frame DSLR deals, you save up to $600 and get free accessories!</p><p>The <a href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored"><strong>Nikon D850 is now just $1,996.95 at Adorama</strong></a> – you save $600 off its original $2,596.95 price. On top, you get a free 256GB Lexar memory card and Capture One Pro, valued at $321.90. </p><p>The <a href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored"><strong>Canon EOS 5D Mark IV Bundle is now just $1,999 at Adorama</strong></a> – you save $500 off its original $2,499 price. The Canon EOS 5D Mark IV camera body by itself is priced the same as the full bundle...</p><div class="product"><a data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95" href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1701px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hL6qAafzdx2ykZRRzWhKd4" name="nikon_d850_dslr_camera_body_1351688" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hL6qAafzdx2ykZRRzWhKd4.jpg" mos="" align="middle" fullscreen="" width="1701" height="1701" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>A powerhouse full-frame DSLR, featuring a stunning 45.7MP sensor, Nikon FX mount, 3.2-inch tilting touchscreen, bright optical pentaprism viewfinder, 7fps burst speed, and crisp uncropped 4K video. </p><p>Free items ($321.90 value): Lexar SILVER Series Professional 1667x UHS-II SDXC Memory, Capture One Pro, Camera Bundle Prepaid Subscription, Coupon Code</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review" data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95"><strong>Nikon D850 review</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-d850-dslr-camera-body-46-mp/p/inkd850" target="_blank" rel="sponsored" data-dimension112="9a1fa71e-9af7-11f1-8791-2f3549c32457" data-action="Deal Block" data-label="D850" data-dimension48="D850" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999" href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="E4yuALvLbyzpr9UrPtx9G5" name="canon-eos-5d-mark-iv-dslr_ica5dm4am" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/E4yuALvLbyzpr9UrPtx9G5.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Pro-level full-frame DSLR featuring a 30.4MP CMOS sensor, 61-point AF system, and Dual Pixel AF for smooth video focusing. It records DCI 4K video (1.64x crop) and offers 7fps burst shooting.</p><p>Bundle includes: 64GB U3 SDHC card, holster case, table top tripod, cleaning kit, memory wallet, screen protector, card reader, Mac software package</p><p><strong>Read our </strong><a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review" data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999"><strong>Canon EOS 5D Mark IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/ica5dm4am.html" target="_blank" rel="sponsored" data-dimension112="9a1fa7be-9af7-11f1-a5b0-fd34eb289ad6" data-action="Deal Block" data-label="EOS 5D Mark IV" data-dimension48="EOS 5D Mark IV" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-nikon-d850"><span>Nikon D850</span></h3><h2 id="best-for-megapixels">Best for megapixels </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5674px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="JRd8KMQ3NbieNAwRUZZSR8" name="nikon-d850-hands-on-24.JPG" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/JRd8KMQ3NbieNAwRUZZSR8.jpg" mos="" align="middle" fullscreen="1" width="5674" height="3192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JRd8KMQ3NbieNAwRUZZSR8.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The D850 looks like the perfect do-it-all DSLR for professional photographers, but at this price it could appeal to a large number of ambitious amateurs too. It does have a couple of limitations, but overall its combination of resolution, continuous shooting speed and 4K full frame video is just jaw-droppingly good" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>The Nikon D850 was a flagship DSLR for a reason. In 2025, it still impresses with its incredible 45.7MP resolution, weather-sealed durability, and class-leading image quality. </p><p>While its live view autofocus is outpaced by newer mirrorless rivals, for traditional stills shooting, it remains one of the finest tools around. Its uncropped 4K video and robust build make it a reliable all-rounder for pros. </p><p>Now available at a significantly lower price than at launch (approx. $3,296.95), the D850 offers elite-level performance without a premium price tag. </p><h3 class="article-body__section" id="section-canon-eos-5d-mark-iv"><span>Canon EOS 5D Mark IV</span></h3><h2 id="best-all-rounder">Best all-rounder</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="JLseqB6cd22WfV2GivzLn5" name="PTP_IMG_1650_5D4_" alt="Decade old DSLR" src="https://cdn.mos.cms.futurecdn.net/JLseqB6cd22WfV2GivzLn5.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2668" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JLseqB6cd22WfV2GivzLn5.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The 5D Mark IV gets Canon’s 252-zone RGB+IR metering system with Intelligent Scene Analysis, and it’s all the better for it compared to the older iFCL system found in the 5D Mark III. The system weights the exposure to the active AF point, and does a good job of assessing the scene as a whole to deliver an exposure that’s well-balanced" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Peter Travers)</span></figcaption></figure><p>With a 30.4MP full-frame CMOS sensor, 61-point AF system, and Dual Pixel CMOS AF for precise live view and video focusing, the Canon EOS 5D Mark IV remains a versatile tool for professionals. </p><p>Its 7fps burst rate, ISO 100-32,000 range (expandable to 102,400), and weather-sealed magnesium alloy body make it well-suited for demanding shoots. </p><p>While the 1.64x 4K crop and UHS-I SD slot feel a bit outdated, the 5D Mark IV delivers excellent dynamic range, color depth, and reliability – especially for stills-focused workflows. </p><p>Once a DSLR costing around $3,499, the EOS 5D Mark IV is now a far more affordable way to access full-frame photography. </p><div data-widget-type="review" data-model-name="Nikon D850,Canon EOS 5D Mark IV"></div><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">the best DSLRs</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">best full-frame DSLRs,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslrs-for-video">best DSLRs for video. </a>You might also be interested in the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a>. </p>
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                                                            <title><![CDATA[ Released at No. 1, the trendiest camera right now is easy to guess – but some names are suspiciously missing from Japan's top cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup</link>
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                            <![CDATA[ Spending seven months as the top camera, the Sony A7 V has taken the number one spot again – but what's interesting is the names not on that list ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 10:47:37 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 12:35:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:description>                                                            <media:text><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:text>
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                                <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Over 1,500 shots per charge, a respectable 24MP sensor and just 14.5 ounces – is the 8-year-old Nikon D3500 still the perfect beginner camera? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Back in 2019, I got my hands on a <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>; my first “proper” camera. It was an unexpected 24th birthday gift from my parents, which was around the time I was truly getting into photography and had clearly started to talk to my family about it with some conviction.</p><p>Admittedly, it took me the best part of a year to pluck up the courage to turn the dial from auto to manual mode after I finally demystified the exposure triangle with a 15-minute YouTube video. </p><p>But at that point, I unlocked the true power of the Nikon D3500 – and what a <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner camera</a> it was. In fact, eight years after its release, I still recommend this camera to photographers starting out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UvFNk8pwcKc8MzXpWBAGFh" name="nikon-d3500-07.JPG" alt="Nikon D3500" src="https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 was a joy to use – and a straightforward one </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>The main beginner draw to the Nikon D3500 is that it's insanely practical. As a newbie, you don’t want to be faffing with complicated settings and changing batteries all the time. The simplicity of the camera encourages you to shoot, rather than frustrating you.</p><p>First off, it’s got a really simple LCD interface that’s intuitive and limited. In the two years that I shot with this camera, I can’t remember a time when I struggled to find a setting or understand what was happening on screen. </p><p>It may sound pedantic, but the last thing a beginner needs is a menu packed with pages and pages that will only put them off exploring what their camera can do.</p><p>Next up is the battery life, and this is a huge benefit of the Nikon D3500. I kid you not, on a full charge this 14.5oz / 415g beast can snap upwards of 1,500 images. That is absolutely unheard of by today’s mirrorless standards, with entry-level rigs lucky to capture 500 images before their battery runs dry. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F7gQU3Wk7y9iw6okviwpgH" name="IMG_9696" alt="Nikon D3500 being held by person against background of green foliage" src="https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 keeps on shooting for over 1,500 shots before the battery gives up the ghost! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As a beginner, you want to shoot. That's it; take pictures and repeat. This is how you build a love for photography. Having to buy several replacement batteries and swap them out after just a few hours can impact this negatively.</p><p><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">Mirrorless cameras</a> do, of course, have their advantages for beginners. I’ve previously argued that they can actually<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/dslrs-make-you-better-says-this-photographer-but-i-disagree-do-you"> help more on the creativity side of things</a> thanks to all the built-in help. But, in my view, for beginners, practicality trumps creativity.</p><p>And while the Nikon D3500 might only feature 5fps bursts, FullHD video and a maximum ISO of 12,800, it’s cheap (roughly $450 / £330 / AU$630) can go for days before dying and is just a joy to use.</p><p>So, if you’re thinking about what your first camera is going to be – or, like my parents, you're going to gift someone as theirs – I’d seriously consider the Nikon D3500. While I think practicality is the main selling point, it has other great traits – which you can read about in our<a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review"> Nikon D3500 review</a>, where my colleague Rod called it "an evergreen classic".</p><div data-widget-type="review" data-model-name="Nikon D3500" data-widget-title="Nikon D3500 Deals Today!"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Already got one? Make sure you're using one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-d3500">best lenses for the Nikon D3500</a>! And here’s our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a> as well as our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cheap-camera">best cheap cameras</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/over-1-500-shots-per-charge-a-respectable-24mp-sensor-and-just-14-5-ounces-is-the-8-year-old-nikon-d3500-still-the-perfect-beginner-camera</link>
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                            <![CDATA[ The Nikon D3500 was my first “proper” camera and, 8 years after its release, I still recommend it to beginners for its simplicity and insane practicality ]]>
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                                                                        <pubDate>Mon, 17 Aug 2026 12:13:01 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 08:46:07 +0000</updated>
                                                                                                                                            <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[The Nikon D3500 was the start of my own journey in photography]]></media:description>                                                            <media:text><![CDATA[Close-up of a Nikon D3500 DSLR camera, highlighting the logo, controls, and lens, set against a black background]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of a Nikon D3500 DSLR camera, highlighting the logo, controls, and lens, set against a black background]]></media:title>
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                                <p>Back in 2019, I got my hands on a <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>; my first “proper” camera. It was an unexpected 24th birthday gift from my parents, which was around the time I was truly getting into photography and had clearly started to talk to my family about it with some conviction.</p><p>Admittedly, it took me the best part of a year to pluck up the courage to turn the dial from auto to manual mode after I finally demystified the exposure triangle with a 15-minute YouTube video. </p><p>But at that point, I unlocked the true power of the Nikon D3500 – and what a <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner camera</a> it was. In fact, eight years after its release, I still recommend this camera to photographers starting out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UvFNk8pwcKc8MzXpWBAGFh" name="nikon-d3500-07.JPG" alt="Nikon D3500" src="https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 was a joy to use – and a straightforward one </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>The main beginner draw to the Nikon D3500 is that it's insanely practical. As a newbie, you don’t want to be faffing with complicated settings and changing batteries all the time. The simplicity of the camera encourages you to shoot, rather than frustrating you.</p><p>First off, it’s got a really simple LCD interface that’s intuitive and limited. In the two years that I shot with this camera, I can’t remember a time when I struggled to find a setting or understand what was happening on screen. </p><p>It may sound pedantic, but the last thing a beginner needs is a menu packed with pages and pages that will only put them off exploring what their camera can do.</p><p>Next up is the battery life, and this is a huge benefit of the Nikon D3500. I kid you not, on a full charge this 14.5oz / 415g beast can snap upwards of 1,500 images. That is absolutely unheard of by today’s mirrorless standards, with entry-level rigs lucky to capture 500 images before their battery runs dry. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F7gQU3Wk7y9iw6okviwpgH" name="IMG_9696" alt="Nikon D3500 being held by person against background of green foliage" src="https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 keeps on shooting for over 1,500 shots before the battery gives up the ghost! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As a beginner, you want to shoot. That's it; take pictures and repeat. This is how you build a love for photography. Having to buy several replacement batteries and swap them out after just a few hours can impact this negatively.</p><p><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">Mirrorless cameras</a> do, of course, have their advantages for beginners. I’ve previously argued that they can actually<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/dslrs-make-you-better-says-this-photographer-but-i-disagree-do-you"> help more on the creativity side of things</a> thanks to all the built-in help. But, in my view, for beginners, practicality trumps creativity.</p><p>And while the Nikon D3500 might only feature 5fps bursts, FullHD video and a maximum ISO of 12,800, it’s cheap (roughly $450 / £330 / AU$630) can go for days before dying and is just a joy to use.</p><p>So, if you’re thinking about what your first camera is going to be – or, like my parents, you're going to gift someone as theirs – I’d seriously consider the Nikon D3500. While I think practicality is the main selling point, it has other great traits – which you can read about in our<a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review"> Nikon D3500 review</a>, where my colleague Rod called it "an evergreen classic".</p><div data-widget-type="review" data-model-name="Nikon D3500" data-widget-title="Nikon D3500 Deals Today!"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Already got one? Make sure you're using one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-d3500">best lenses for the Nikon D3500</a>! And here’s our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a> as well as our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cheap-camera">best cheap cameras</a>. </p>
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                                                            <title><![CDATA[ Nikon rumor claims “almost everything” is delayed, but I don’t think this is cause for concern ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s been a busy week for <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon camera rumors</a>, with updates regarding a proposed <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a> and a stills-focused iteration inspired by the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>. But Nikon Rumors has published grim reading for anyone hopeful that Nikon’s 2026 will <em>finally</em> burst out of the starting gates any time soon. </p><p>The outlet <a href="https://nikonrumors.com/2026/08/13/the-consensus-from-multiple-sources-almost-everything-coming-from-nikon-is-delayed.aspx/" target="_blank" rel="nofollow">has reported</a> that multiple unnamed sources are warning of delays for “almost everything,” with some releases apparently being pushed into next year. </p><p>Now, I love a good <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumor</a> as much as the next person and actively enjoy getting excited about what’s in the pipeline. But I can’t stress enough that rumors like this should be taken with a grain of salt until the manufacturer releases a statement. </p><h2 id="not-a-nikon-only-problem">Not a Nikon-only problem</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="KBpDHhXRhnzZuaCXx3NnV9" name="4433" alt="Nikon Z6 III next to red and green arrows showing rising and lowering costs" src="https://cdn.mos.cms.futurecdn.net/KBpDHhXRhnzZuaCXx3NnV9.jpg" mos="" align="middle" fullscreen="" width="2000" height="1124" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World )</span></figcaption></figure><p>It’s easy to hear about news like this and wonder what’s going on in Nikon land, especially following the Big N’s <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon" target="_blank" rel="nofollow">recently revealed financial results</a>. </p><p>However, let’s not forget that camera and lens releases have been sparse across the whole industry so far this year. And there are a multitude of possible contributing factors. </p><p><a href="https://www.cta.tech/research/consumer-technology-industry-tariff-impact-snapshot-may-2026/" target="_blank" rel="nofollow">Tariffs</a>, component shortages and memory prices have all driven up consumer tech prices. And with many countries experiencing an increase in the cost of living, not to mention the possibility of tech saturation, consumer reticence has meant <a href="https://www.digitalcameraworld.com/cameras/has-the-compact-camera-trend-already-stalled-camera-numbers-are-down-across-every-major-category-in-the-latest-data-from-japan">camera sales are down</a>.</p><h2 id="nikon-z9-ii-bottleneck">Nikon Z9 II bottleneck?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6iQSfLxKo8uBu9773sfZC4" name="4162" alt="Nikon Z9 product image with 'Delayed' stamp on top" src="https://cdn.mos.cms.futurecdn.net/6iQSfLxKo8uBu9773sfZC4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World)</span></figcaption></figure><p>It’s also worth noting that Nikon could be in a bit of a transition period, assuming that the much-talked-about <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a> is on the horizon. </p><p>A second-generation flagship is a <em>huge </em>milestone and, if it follows the same trajectory as the <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, it will lock in the overarching technology for future Nikon camera releases for years to come. </p><p>With that in mind, it’s possible that a release like the Z9 II could act as a bottleneck, because anything Nikon releases prior to a new flagship camera’s launch will surely be running on current-generation tech. </p><p>This is fine for potential releases like a Nikon Zfc II or Nikon Z30 II because, assuming they follow the same blueprint as their predecessors, they would borrow tech from the existing <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>. </p><p>But anything more advanced, like the rumored Nikon Z70 (assuming it’s a flagship APS-C mirrorless), would likely include next-gen tech. If that’s the case, surely the Nikon Z9 II would need to be released first or adjacent to. </p><p>Look no further than Nikon’s last flagship APS-C camera for evidence. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500 </a>launched alongside the full-frame flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-d5-review">Nikon D5</a>, famously borrowing some of its pro-grade sibling’s tech. </p><p>Ultimately, rumors will always circulate, but we’re never quite sure what’s happening behind Nikon’s closed door until there’s an official line. But one thing’s for sure: it’s a challenging environment out there for everyone. There’s no need to panic. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, “You’re protecting equipment worth thousands of dollars – and more importantly, your eyesight.” Total solar eclipse photographer explains <a href="https://www.digitalcameraworld.com/photography/astrophotography/youre-protecting-equipment-worth-thousands-of-dollars-and-more-importantly-your-eyesight-total-solar-eclipse-photographer-explains-what-it-takes-to-capture-one-of-the-worlds-greatest-phenomena">what it takes to capture one of the world’s greatest phenomena</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-rumor-claims-almost-everything-is-delayed-but-i-dont-think-this-is-cause-for-concern</link>
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                            <![CDATA[ If the rumors are true, Nikon certainly isn’t alone. There have been notably fewer releases in 2026 –and a multitude of reasons why ]]>
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                                                                        <pubDate>Fri, 14 Aug 2026 15:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z9 with clock face drawing over the lens mount ]]></media:description>                                                            <media:text><![CDATA[Nikon Z9 with clock face drawing over the lens mount ]]></media:text>
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                                <p>It’s been a busy week for <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon camera rumors</a>, with updates regarding a proposed <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a> and a stills-focused iteration inspired by the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>. But Nikon Rumors has published grim reading for anyone hopeful that Nikon’s 2026 will <em>finally</em> burst out of the starting gates any time soon. </p><p>The outlet <a href="https://nikonrumors.com/2026/08/13/the-consensus-from-multiple-sources-almost-everything-coming-from-nikon-is-delayed.aspx/" target="_blank" rel="nofollow">has reported</a> that multiple unnamed sources are warning of delays for “almost everything,” with some releases apparently being pushed into next year. </p><p>Now, I love a good <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumor</a> as much as the next person and actively enjoy getting excited about what’s in the pipeline. But I can’t stress enough that rumors like this should be taken with a grain of salt until the manufacturer releases a statement. </p><h2 id="not-a-nikon-only-problem">Not a Nikon-only problem</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="KBpDHhXRhnzZuaCXx3NnV9" name="4433" alt="Nikon Z6 III next to red and green arrows showing rising and lowering costs" src="https://cdn.mos.cms.futurecdn.net/KBpDHhXRhnzZuaCXx3NnV9.jpg" mos="" align="middle" fullscreen="" width="2000" height="1124" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World )</span></figcaption></figure><p>It’s easy to hear about news like this and wonder what’s going on in Nikon land, especially following the Big N’s <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon" target="_blank" rel="nofollow">recently revealed financial results</a>. </p><p>However, let’s not forget that camera and lens releases have been sparse across the whole industry so far this year. And there are a multitude of possible contributing factors. </p><p><a href="https://www.cta.tech/research/consumer-technology-industry-tariff-impact-snapshot-may-2026/" target="_blank" rel="nofollow">Tariffs</a>, component shortages and memory prices have all driven up consumer tech prices. And with many countries experiencing an increase in the cost of living, not to mention the possibility of tech saturation, consumer reticence has meant <a href="https://www.digitalcameraworld.com/cameras/has-the-compact-camera-trend-already-stalled-camera-numbers-are-down-across-every-major-category-in-the-latest-data-from-japan">camera sales are down</a>.</p><h2 id="nikon-z9-ii-bottleneck">Nikon Z9 II bottleneck?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6iQSfLxKo8uBu9773sfZC4" name="4162" alt="Nikon Z9 product image with 'Delayed' stamp on top" src="https://cdn.mos.cms.futurecdn.net/6iQSfLxKo8uBu9773sfZC4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon / Digital Camera World)</span></figcaption></figure><p>It’s also worth noting that Nikon could be in a bit of a transition period, assuming that the much-talked-about <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a> is on the horizon. </p><p>A second-generation flagship is a <em>huge </em>milestone and, if it follows the same trajectory as the <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, it will lock in the overarching technology for future Nikon camera releases for years to come. </p><p>With that in mind, it’s possible that a release like the Z9 II could act as a bottleneck, because anything Nikon releases prior to a new flagship camera’s launch will surely be running on current-generation tech. </p><p>This is fine for potential releases like a Nikon Zfc II or Nikon Z30 II because, assuming they follow the same blueprint as their predecessors, they would borrow tech from the existing <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>. </p><p>But anything more advanced, like the rumored Nikon Z70 (assuming it’s a flagship APS-C mirrorless), would likely include next-gen tech. If that’s the case, surely the Nikon Z9 II would need to be released first or adjacent to. </p><p>Look no further than Nikon’s last flagship APS-C camera for evidence. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500 </a>launched alongside the full-frame flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-d5-review">Nikon D5</a>, famously borrowing some of its pro-grade sibling’s tech. </p><p>Ultimately, rumors will always circulate, but we’re never quite sure what’s happening behind Nikon’s closed door until there’s an official line. But one thing’s for sure: it’s a challenging environment out there for everyone. There’s no need to panic. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, “You’re protecting equipment worth thousands of dollars – and more importantly, your eyesight.” Total solar eclipse photographer explains <a href="https://www.digitalcameraworld.com/photography/astrophotography/youre-protecting-equipment-worth-thousands-of-dollars-and-more-importantly-your-eyesight-total-solar-eclipse-photographer-explains-what-it-takes-to-capture-one-of-the-worlds-greatest-phenomena">what it takes to capture one of the world’s greatest phenomena</a>.</p>
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                                                            <title><![CDATA[ Wait… Nikon’s rumored 'ZR-style' stills camera could have a viewfinder after all? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a self-confessed Nikon fanboy, there’s nothing I enjoy more than a good rumor about a new <a href="https://nikonrumors.com/2026/08/11/update-on-the-rumored-nikon-camera-without-an-evf.aspx/">Nikon camera</a>. And if there’s one <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">camera rumor</a> I’m holding onto more than a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a> or a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>, it’s talk of a stills-focused Nikon ZR. Especially if it turns out to be Nikon’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/nikons-first-full-frame-compact-camera-rumored-retro-design-no-viewfinder-expected-after-cancelled-dl-series">first full-frame fixed lens compact camera</a> in the Z era. </p><p>Nikon Rumors <a href="https://nikonrumors.com/2026/08/11/update-on-the-rumored-nikon-camera-without-an-evf.aspx/" target="_blank" rel="nofollow">has caught wind</a> of a teeny tiny sliver of information that could have <em>huge</em> consequences, were this camera ever to make it to market. This unnamed and unsubstantiated Nikon camera was previously said not to feature a viewfinder, à la the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-monochrome-review-this-camera-cant-shoot-color-but-its-epic-anyway">Ricoh GR IV</a>. But now, the rumor mill is saying it <em>will</em> have an EVF. Talk about whiplash! </p><p>Personally, this is music to my ears. I’m trying not to get caught up in Internet talk, but I cannot help but be extremely excited about even the slimmest prospect of this camera blossoming into reality. And while I was willing to live with it, I really wasn’t keen on the no-viewfinder talk. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="idhbmdeYrNRgsaLJvqvTv4" name="IMG_1215" alt="Mike Harris handling Fujifilm X-M5 on trade-show floor" src="https://cdn.mos.cms.futurecdn.net/idhbmdeYrNRgsaLJvqvTv4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The pocketable Fujifilm X-M5 doesn’t have a viewfinder because it’s designed to be as small as possible </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Adam Waring)</span></figcaption></figure><p>To my mind, a camera like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> entirely warrants not having a viewfinder. Not only is it a capable stills and video <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>, but it’s incredibly small. So small in fact, it’s about the closest you can get to an interchangeable-lens <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> (however much an oxymoron that is). </p><p>Removing the EVF was a crucial design element in maintaining that incredible form factor. Another example is the GR IV or any model from the GR Series. These cameras are true compacts in that they can slip into the most conservative of pockets. A viewfinder would spoil that. </p><p>Obviously, it depends on what (if anything) Nikon is planning. If it’s aiming for the most portable design possible, then an EVF probably isn’t warranted. But if its intention is to compete with the larger compacts of the world, like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> or <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a>, then I think a viewfinder is absolutely necessary. Essential, even. </p><p>Interestingly, the rumor post doesn’t mention the fixed-lens aspect. It simply refers to “rumored Nikon camera without an EVF,” and talks in terms of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>. So, I guess there’s always the chance this camera could have an interchangeable-lens design. <em>If</em> it exists… </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Nikon fan? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, <a href="https://www.digitalcameraworld.com/cameras/lenses/overwhelming-demand-forces-nikon-to-halt-z-600mm-f-6-3-vr-s-orders-report">“Overwhelming” demand forces Nikon to halt Z 600mm f/6.3 VR S orders</a> (report).</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/wait-nikons-rumored-zr-style-stills-camera-could-have-a-viewfinder-after-all</link>
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                            <![CDATA[ It certainly makes sense to me that a stills-focused Nikon ZR-style camera would have a viewfinder ]]>
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                                                                        <pubDate>Fri, 14 Aug 2026 12:03:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon ZR product image with question mark over the lens ]]></media:description>                                                            <media:text><![CDATA[Nikon ZR product image with question mark over the lens ]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon ZR product image with question mark over the lens ]]></media:title>
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                                <p>As a self-confessed Nikon fanboy, there’s nothing I enjoy more than a good rumor about a new <a href="https://nikonrumors.com/2026/08/11/update-on-the-rumored-nikon-camera-without-an-evf.aspx/">Nikon camera</a>. And if there’s one <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">camera rumor</a> I’m holding onto more than a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Nikon Z70</a> or a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>, it’s talk of a stills-focused Nikon ZR. Especially if it turns out to be Nikon’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/nikons-first-full-frame-compact-camera-rumored-retro-design-no-viewfinder-expected-after-cancelled-dl-series">first full-frame fixed lens compact camera</a> in the Z era. </p><p>Nikon Rumors <a href="https://nikonrumors.com/2026/08/11/update-on-the-rumored-nikon-camera-without-an-evf.aspx/" target="_blank" rel="nofollow">has caught wind</a> of a teeny tiny sliver of information that could have <em>huge</em> consequences, were this camera ever to make it to market. This unnamed and unsubstantiated Nikon camera was previously said not to feature a viewfinder, à la the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-monochrome-review-this-camera-cant-shoot-color-but-its-epic-anyway">Ricoh GR IV</a>. But now, the rumor mill is saying it <em>will</em> have an EVF. Talk about whiplash! </p><p>Personally, this is music to my ears. I’m trying not to get caught up in Internet talk, but I cannot help but be extremely excited about even the slimmest prospect of this camera blossoming into reality. And while I was willing to live with it, I really wasn’t keen on the no-viewfinder talk. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="idhbmdeYrNRgsaLJvqvTv4" name="IMG_1215" alt="Mike Harris handling Fujifilm X-M5 on trade-show floor" src="https://cdn.mos.cms.futurecdn.net/idhbmdeYrNRgsaLJvqvTv4.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The pocketable Fujifilm X-M5 doesn’t have a viewfinder because it’s designed to be as small as possible </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Adam Waring)</span></figcaption></figure><p>To my mind, a camera like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> entirely warrants not having a viewfinder. Not only is it a capable stills and video <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>, but it’s incredibly small. So small in fact, it’s about the closest you can get to an interchangeable-lens <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> (however much an oxymoron that is). </p><p>Removing the EVF was a crucial design element in maintaining that incredible form factor. Another example is the GR IV or any model from the GR Series. These cameras are true compacts in that they can slip into the most conservative of pockets. A viewfinder would spoil that. </p><p>Obviously, it depends on what (if anything) Nikon is planning. If it’s aiming for the most portable design possible, then an EVF probably isn’t warranted. But if its intention is to compete with the larger compacts of the world, like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> or <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a>, then I think a viewfinder is absolutely necessary. Essential, even. </p><p>Interestingly, the rumor post doesn’t mention the fixed-lens aspect. It simply refers to “rumored Nikon camera without an EVF,” and talks in terms of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>. So, I guess there’s always the chance this camera could have an interchangeable-lens design. <em>If</em> it exists… </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Nikon fan? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, <a href="https://www.digitalcameraworld.com/cameras/lenses/overwhelming-demand-forces-nikon-to-halt-z-600mm-f-6-3-vr-s-orders-report">“Overwhelming” demand forces Nikon to halt Z 600mm f/6.3 VR S orders</a> (report).</p>
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                                                            <title><![CDATA[ So far, Japan's #1 best-selling camera in 2026 is a 3-year-old APS-C mirrorless with some unusual shooting modes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's sales numbers give us a great indicator of broader camera-buying trends, but the six-month figures are arguably more revealing than the monthly charts. </p><p>A new launch promotion can push a camera to number one for a month, but six months of sales give us a better idea of which models are consistently popular – and which could end the year as Japan's best-selling camera. </p><p>Major retail aggregator BCN+R has now published its list of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> for the first half of 2026. And while we've seen some extraordinary releases this year, the top spot goes to an APS-C camera that was released in March 2023 – and Sony's record-breaking <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> only makes eighth place. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> triumphs at number one. Available for just <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649</a> and despite being more than three years old, it continues to prove hugely popular. </p><p>Featuring a 24.2MP APS-C sensor, full-width 4K video and a wealth of social media-friendly shooting modes, it makes a great choice for beginner photographers, enthusiasts and content creators. </p><h2 id="bcn-s-top-10-best-selling-mirrorless-cameras-first-half-of-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260705_640124.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling mirrorless cameras, First half of 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10 </a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a><br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-a-camera-with-an-identity-crisis-i-was-there-when-sony-launched-the-original-a7-and-five-generations-later-i-never-would-have-imagined-this">Sony A7 V </a><br>9. <a href="https://www.digitalcameraworld.com/reviews/olympus-pen-e-p7-review">Olympus PEN E-P7</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50 </a></p><p>Eight of the top ten cameras are <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/what-is-an-aps-c-camera">APS-C,</a> with one <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds camera</a> at number nine – the Sony A7 C is the only <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> on the list.</p><p>That suggests that photographers in Japan are still strongly drawn to cameras that are relatively compact, affordable and easy to use – rather than simply buying the newest or most expensive technology. </p><p>BCN's data is based on sales units, rather than revenue, and covers major electronics retailers and online stores in Japan. </p><h2 id="japan-s-1-canon-eos-r50">Japan's #1: Canon EOS R50</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5557px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErduLuRngqcJVnvfAdPPna" name="IMG_5652.jpg" alt="Canon EOS R50 digital camera" src="https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna.jpg" mos="" align="middle" fullscreen="1" width="5557" height="3126" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 is the rebirth of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> in the RF-S mount – with some all-around big improvements </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Canon EOS R50 combines a 24.2MP APS-C sensor with a compact body, interchangeable lenses and beginner-friendly controls, making it a natural upgrade for someone moving beyond a<a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone"> camera phone</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>.</p><p>But it's also unusually well-suited to modern content creation, featuring non-classic shooting modes. The EOS R50 can record vertical video via an orientation sensor that embeds rotation data. It also includes display aspect markers to help creators frame footage for different social platforms. </p><p>There's even a dedicated Movie for Close-up Demos mode, designed to make it easier to show products close to the camera – a particularly useful feature for product reviews and demonstrations on TikTok, Instagram and YouTube.</p><p>Its compact size and all-around make it one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, while its affordable price and beginner-friendly design continue the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">Canon EOS M50</a>'s legacy as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">best cameras for vlogging</a>. </p><h2 id="record-breaking-sony-only-makes-8th-place">Record-breaking Sony only makes 8th place</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony's latest full-frame hybrid camera launched in December 2025 and quickly became one of the most talked-about new cameras in Japan, dominating sales charts for months across different Japanese retailers.</p><p>The Sony A7 V offers a 33MP full-frame sensor, fast continuous shooting, AI-powered subject recognition, strong video capabilities, and the kind of performance aimed at serious enthusiasts and professionals. </p><p>Yet it only ranks eighth in BCN's first-half sales data. Which doesn't mean that the A7 V isn't popular; the important distinction is that BCN is ranking units sold. </p><p>A high-end full-frame camera costing several times more than an entry-level APS-C model doesn't need to sell anywhere near as many units to generate substantial revenue. </p><p>And that's where the EOS R50 has an obvious advantage. At around  <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649, </a>the Canon is far more accessible than the A7 V, which is priced around <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-6054140751709326577" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-3494677037524401247&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>For someone buying their first interchangeable-lens camera, the R50 offers plenty of image quality and flexibility without requiring a huge investment in the camera body.</p><div data-widget-type="multimodelreview" data-widget-title="Chart-topping camera deals" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Nikon Z50 II,Fujifilm X-T30 III,Sony A7 V,Olympus PEN E-P7,Nikon Z50"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/so-far-japans-1-best-selling-camera-in-2026-is-a-3-year-old-aps-c-mirrorless-with-some-unusual-shooting-modes</link>
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                            <![CDATA[ The latest Japanese sales rankings reveal a surprise at the top – while one of the biggest new full-frame cameras only makes #8 ]]>
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                                                                        <pubDate>Fri, 14 Aug 2026 11:20:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nine of the Top 10 best-selling mirrorless cameras in the first half of 2026 in Japan are APS-C or Micro Four Thirds models, with the full-frame Sony A7 V the only exception]]></media:description>                                                            <media:text><![CDATA[Canon EOS R50]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R50]]></media:title>
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                                <p>Japan's sales numbers give us a great indicator of broader camera-buying trends, but the six-month figures are arguably more revealing than the monthly charts. </p><p>A new launch promotion can push a camera to number one for a month, but six months of sales give us a better idea of which models are consistently popular – and which could end the year as Japan's best-selling camera. </p><p>Major retail aggregator BCN+R has now published its list of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> for the first half of 2026. And while we've seen some extraordinary releases this year, the top spot goes to an APS-C camera that was released in March 2023 – and Sony's record-breaking <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> only makes eighth place. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> triumphs at number one. Available for just <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649</a> and despite being more than three years old, it continues to prove hugely popular. </p><p>Featuring a 24.2MP APS-C sensor, full-width 4K video and a wealth of social media-friendly shooting modes, it makes a great choice for beginner photographers, enthusiasts and content creators. </p><h2 id="bcn-s-top-10-best-selling-mirrorless-cameras-first-half-of-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260705_640124.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling mirrorless cameras, First half of 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10 </a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a><br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-a-camera-with-an-identity-crisis-i-was-there-when-sony-launched-the-original-a7-and-five-generations-later-i-never-would-have-imagined-this">Sony A7 V </a><br>9. <a href="https://www.digitalcameraworld.com/reviews/olympus-pen-e-p7-review">Olympus PEN E-P7</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50 </a></p><p>Eight of the top ten cameras are <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/what-is-an-aps-c-camera">APS-C,</a> with one <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds camera</a> at number nine – the Sony A7 C is the only <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> on the list.</p><p>That suggests that photographers in Japan are still strongly drawn to cameras that are relatively compact, affordable and easy to use – rather than simply buying the newest or most expensive technology. </p><p>BCN's data is based on sales units, rather than revenue, and covers major electronics retailers and online stores in Japan. </p><h2 id="japan-s-1-canon-eos-r50">Japan's #1: Canon EOS R50</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5557px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErduLuRngqcJVnvfAdPPna" name="IMG_5652.jpg" alt="Canon EOS R50 digital camera" src="https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna.jpg" mos="" align="middle" fullscreen="1" width="5557" height="3126" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 is the rebirth of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> in the RF-S mount – with some all-around big improvements </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Canon EOS R50 combines a 24.2MP APS-C sensor with a compact body, interchangeable lenses and beginner-friendly controls, making it a natural upgrade for someone moving beyond a<a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone"> camera phone</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>.</p><p>But it's also unusually well-suited to modern content creation, featuring non-classic shooting modes. The EOS R50 can record vertical video via an orientation sensor that embeds rotation data. It also includes display aspect markers to help creators frame footage for different social platforms. </p><p>There's even a dedicated Movie for Close-up Demos mode, designed to make it easier to show products close to the camera – a particularly useful feature for product reviews and demonstrations on TikTok, Instagram and YouTube.</p><p>Its compact size and all-around make it one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, while its affordable price and beginner-friendly design continue the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">Canon EOS M50</a>'s legacy as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">best cameras for vlogging</a>. </p><h2 id="record-breaking-sony-only-makes-8th-place">Record-breaking Sony only makes 8th place</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony's latest full-frame hybrid camera launched in December 2025 and quickly became one of the most talked-about new cameras in Japan, dominating sales charts for months across different Japanese retailers.</p><p>The Sony A7 V offers a 33MP full-frame sensor, fast continuous shooting, AI-powered subject recognition, strong video capabilities, and the kind of performance aimed at serious enthusiasts and professionals. </p><p>Yet it only ranks eighth in BCN's first-half sales data. Which doesn't mean that the A7 V isn't popular; the important distinction is that BCN is ranking units sold. </p><p>A high-end full-frame camera costing several times more than an entry-level APS-C model doesn't need to sell anywhere near as many units to generate substantial revenue. </p><p>And that's where the EOS R50 has an obvious advantage. At around  <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649, </a>the Canon is far more accessible than the A7 V, which is priced around <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-6054140751709326577" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-3494677037524401247&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>For someone buying their first interchangeable-lens camera, the R50 offers plenty of image quality and flexibility without requiring a huge investment in the camera body.</p><div data-widget-type="multimodelreview" data-widget-title="Chart-topping camera deals" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Nikon Z50 II,Fujifilm X-T30 III,Sony A7 V,Olympus PEN E-P7,Nikon Z50"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras.</a></p>
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                                                            <title><![CDATA[ “You’re protecting equipment worth thousands of dollars – and more importantly, your eyesight.” Total solar eclipse photographer explains what it takes to capture one of the world’s greatest phenomena ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Parts of North America and Europe were wowed by the standout astrophotography event of the year, yesterday evening: a total solar eclipse. Switzerland-based Nikon photographer Angel Fux (<a href="https://www.instagram.com/angelfux/?hl=en" target="_blank" rel="nofollow">@angelfux</a>) traveled to Spain to capture the phenomenon in the optimal location, following over two years of preparation. She had just 103 seconds to capture the moment, all while operating two<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> Nikon cameras </a>and following strict safety precautions. </p><p>I was lucky enough to chat to the landscape and astrophotographer – who is known for hiking out to secluded mountainous locations – just days before the event. Angel had promised to deliver a stunning photograph of the total eclipse for publication, and as you read on to find out just how much planning was involved, you’ll realize that the gorgeous images that populate this article were never in doubt.</p><h2 id="how-angel-fux-prepared-for-the-2026-total-solar-eclipse">How Angel Fux prepared for the 2026 total solar eclipse</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="CHpWw3Cgjet9H9cBPV29QR" name="Eclipse 3 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/CHpWw3Cgjet9H9cBPV29QR.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>Digital Camera World: It took you over two years to prepare for this shoot. How did you go about researching the location?</strong></p><p>Angel Fux: “When I first learned that a total solar eclipse would cross Europe in August 2026, I immediately felt there was an opportunity to create something very different from my usual astrophotography work. I knew I wanted to approach it as an artistic project rather than simply documenting the event.</p><p>“Like most of my projects, the research started on Google Earth. I spent countless hours virtually exploring landscapes along the path of totality, looking for locations that resonated with the kind of scenery I’m naturally drawn to. Mountains have always been where I feel most inspired, so I was searching for landscapes that carried some of that feeling while still preserving the identity of northern Spain.</p><p>“Along the way, it was recommended that I look into a particular area, and a viewpoint immediately stood out. It required a bit of scrambling to reach the summit, but the panorama was exactly what I had hoped for.</p><p>My decision to choose Spain was mainly driven by weather. Greenland and Iceland were incredibly tempting, but for an event that lasts only a few precious minutes, I wanted to maximize my chances of clear skies.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1112px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="2fSAxCh89vjmM2XpqoyyNR" name="Eclipse 4 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/2fSAxCh89vjmM2XpqoyyNR.jpg" mos="" align="middle" fullscreen="" width="1112" height="741" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>DCW: You even rehearsed the shoot beforehand: How on Earth does that work?</strong></p><p>AF: “It sounds funny at first – how do you rehearse an eclipse when you don't actually have one? The reality is that you're not rehearsing the eclipse itself; you're rehearsing everything around it. Over the past few months, I've repeated my entire shooting sequence many times. The goal is to make every movement almost instinctive by the time totality arrives. That means practicing camera settings, timing, switching between cameras, checking focus, and following a precise sequence under time pressure.</p><p>“The only step I obviously don't perform is removing the solar filter, because the sun isn't eclipsed during practice. Everything else can be rehearsed exactly as it will happen on eclipse day. </p><p>“Practice sessions are also invaluable for testing exposure settings. I compared different apertures, shutter speeds and ISO combinations, then carefully reviewed every frame afterwards to determine what works best for my equipment. By the time the eclipse happened, I wanted as many decisions as possible to have already been made.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1063px;"><p class="vanilla-image-block" style="padding-top:149.95%;"><img id="XHzsprK7FgU9tmVPJmwGLR" name="Eclipse 2 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/XHzsprK7FgU9tmVPJmwGLR.jpg" mos="" align="middle" fullscreen="" width="1063" height="1594" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>DCW: What split-second decisions could you be forced to make when the Moon passes in front of the Sun?</strong></p><p>AF: “Ideally, none.</p><p>“The entire reason for months of preparation is to reduce the number of decisions that have to be made during those precious minutes. Every step is carefully planned beforehand. If something does require a last-second adjustment, it’s most likely weather-related. Even thin clouds passing in front of the sun can change the exposure enough to require small adjustments.</p><p>“Another important consideration is focus. Because this eclipse happens very close to sunset, atmospheric turbulence becomes more significant as the sun approaches the horizon. I therefore plan one final focus check just before totality begins to ensure everything remains perfectly sharp. The less you have to think during totality, the more you can actually experience it.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PrFA5v5hzGThFNjGxf89Rn" name="nikon-z8-sensor.jpg" alt="Nikon Z8" src="https://cdn.mos.cms.futurecdn.net/PrFA5v5hzGThFNjGxf89Rn.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Angel's camera of choice is the Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p><strong>DCW: You’re shooting with two cameras; does this double the decision-making process in the moment?</strong></p><p>AF: “Not necessarily. The two camera setups have been designed to complement each other rather than compete for my attention. One camera is dedicated to a close-up view of the eclipse, while the other captures a much wider perspective. </p><p>“Because those two shots have different technical requirements, I’ve deliberately planned the sequence so I don’t have to perform critical actions on both cameras at exactly the same moment. It certainly adds more steps to the workflow, but they’re sequential rather than simultaneous.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2400px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uh8QYUnXok2HGRV7dZfjmC" name="Nikon Z 400mm f4.5 VR S 16x9.jpg" alt="Nikon Z 400mm f/4.5 VR S" src="https://cdn.mos.cms.futurecdn.net/uh8QYUnXok2HGRV7dZfjmC.jpg" mos="" align="middle" fullscreen="" width="2400" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon Z 400mm f/4.5 VR S is known for its light weight and superb image quality  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p><strong>DCW: How and why did you select the Nikon Z8, Nikon Z 400mm f/4.5 VR S and Nikon Z 14-24mm f/2.8 S?</strong></p><p>AF: “The <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8 </a>has become a camera I know and trust completely. I’ve been working with Nikon equipment for over fifteen years, and the Z8 has accompanied me through some very demanding environments – from freezing alpine nights to high-altitude expeditions. Reliability becomes incredibly important when you only get one chance.</p><p>“The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-400mm-f45-vr-s-review">Nikon Z 400mm f/4.5 VR S</a> was chosen because I wanted something between 300mm and 500mm that offered an excellent balance between reach, image quality and portability. For this project, it felt like the perfect focal length. The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-14-24mm-f28-s-review">Nikon Z 14-24mm f/2.8 S</a> lens, on the other hand, is probably the lens that best represents my photography.</p><p>“Most of my landscapes and night sky images are made somewhere within that focal range. It allows me to place the eclipse within its wider environment while capturing the dramatic changes happening across the sky during totality.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5162px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RxpV3hUFUKboVtrixyGa5A" name="GettyImages-1368547561169b.jpg" alt="Solar filter on a camera" src="https://cdn.mos.cms.futurecdn.net/RxpV3hUFUKboVtrixyGa5A.jpg" mos="" align="middle" fullscreen="" width="5162" height="2904" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Safety first: Solar filters are absolutely essential when photographing the sun </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamer Dagas/Getty Images)</span></figcaption></figure><p><strong>DCW: Are budget solar filters effective or are quality alternatives worth investing in?</strong></p><p>AF: “For me, certified <a href="https://www.digitalcameraworld.com/buying-guides/best-solar-filters-for-your-camera">solar filters</a> are absolutely worth investing in. Beyond protecting both your eyesight and your equipment, a well-designed filter can also make your workflow significantly smoother. </p><p>“For example, I’m using a magnetic filter system that allows me to remove and replace the filter very quickly during the narrow window around totality. When you’re working with seconds rather than minutes, that kind of practical advantage</p><p>becomes very valuable. Ultimately, you’re protecting equipment worth thousands of dollars – and more importantly, your eyesight. That’s not an area where I’d personally choose to compromise.”</p><p><strong>DCW: Has working with mirrorless tech made checking your exposure and focus much easier?</strong></p><p>AF: “Yes, although I usually start by letting autofocus acquire the sun first before switching immediately to manual focus for the remainder of the sequence. Modern mirrorless cameras make that entire process much easier. </p><p>“Being able to magnify the live view, use focus peaking and check exposure in real time gives you a level of confidence that simply wasn’t available years ago. The autofocus systems themselves have also become remarkably reliable, so acquiring initial focus is incredibly straightforward before making those final manual refinements.”</p><p><strong>DCW: What’s your top tip for beginner photographers looking to get into astro or solar photography?</strong></p><p>AF: “I’d actually separate astrophotography and solar photography because they’re very different disciplines.</p><p>“For astrophotography, my advice is simple: start with the equipment you already own. That’s exactly how I began, with a fairly basic wide-angle lens and a tripod. The most important thing is simply getting outside and experimenting. Every night teaches you something new, and little by little you’ll understand what additional equipment would genuinely benefit your photography.</p><p>“Solar photography is quite different. Personally, I find it becomes much more exciting with longer focal lengths, but it’s also a field where safety has to come first. Before thinking about the photograph itself, learn how to properly protect both your eyes and your equipment using certified solar filters. Once that’s in place, experimenting with longer focal lengths opens up a fascinating world of detail that most people never get to see.”</p><p><strong>DCW: Can you tell me a little bit about the short film you’re making with Nikon?</strong></p><p>AF: “The film isn’t intended to explain how to photograph an eclipse – it aims to capture what it feels like to prepare for one. One thing I heard over and over while listening to experienced eclipse chasers or people who have experienced one, is that a total solar eclipse is almost impossible to describe. Everyone says the same thing: You simply have to experience it for yourself. That became the starting point for the film. </p><p>“Rather than making a technical documentary, we’re creating something much more cinematic and emotional. The story follows the anticipation, the preparation, the uncertainty, and ultimately that overwhelming sense of awe that comes from witnessing one of nature’s rarest spectacles. </p><p>“Alongside the film, I’ll also be unveiling the final artwork created for this project, which forms one of the central creative threads throughout the story. The film is being co-directed and produced together with filmmaker Prince Berkoh, whom I’ve known for several years. From the beginning, I felt he was the perfect creative partner for this project. He immediately understood the emotional direction we wanted to take, and collaborating with him has been instrumental in bringing this vision to life. Together, our goal isn’t simply to show an eclipse, but to inspire people to experience one for themselves.”</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z8,Nikon Z 400mm f/4.5 VR S,Nikon Z 14-24mm f/2.8 S"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Looking for a step-by-step guide to photographing a future solar eclipse?<a href="https://www.digitalcameraworld.com/photography/astrophotography/how-to-photograph-the-2026-total-solar-eclipse-get-prepared-for-the-astrophography-event-of-the-year"> Here's how to photograph a total solar eclipse</a>. If you're looking for other subjects to photograph in the sky, here's our guide to <a href="https://www.digitalcameraworld.com/photography/astrophotography/astrophotography-in-august-2026-a-solar-eclipse-and-the-perseid-meteor-shower-headline-a-packed-month-for-stargazers">Astrophotography in August 2026</a>. Plus, here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-astrophotography">best cameras for astrophotography</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/astrophotography/youre-protecting-equipment-worth-thousands-of-dollars-and-more-importantly-your-eyesight-total-solar-eclipse-photographer-explains-what-it-takes-to-capture-one-of-the-worlds-greatest-phenomena</link>
                                                                            <description>
                            <![CDATA[ Nikon photographer Angel Fux had been preparing for the August 12 total solar eclipse for over two years. Here’s what it took to capture the rare event ]]>
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                                                                        <pubDate>Thu, 13 Aug 2026 11:04:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Astrophotography]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                    <category><![CDATA[Photography Styles]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Angel Fux]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Total solar eclipse photographed by Angel Fux]]></media:description>                                                            <media:text><![CDATA[Total solar eclipse photographed by Angel Fux]]></media:text>
                                <media:title type="plain"><![CDATA[Total solar eclipse photographed by Angel Fux]]></media:title>
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                                <p>Parts of North America and Europe were wowed by the standout astrophotography event of the year, yesterday evening: a total solar eclipse. Switzerland-based Nikon photographer Angel Fux (<a href="https://www.instagram.com/angelfux/?hl=en" target="_blank" rel="nofollow">@angelfux</a>) traveled to Spain to capture the phenomenon in the optimal location, following over two years of preparation. She had just 103 seconds to capture the moment, all while operating two<a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera"> Nikon cameras </a>and following strict safety precautions. </p><p>I was lucky enough to chat to the landscape and astrophotographer – who is known for hiking out to secluded mountainous locations – just days before the event. Angel had promised to deliver a stunning photograph of the total eclipse for publication, and as you read on to find out just how much planning was involved, you’ll realize that the gorgeous images that populate this article were never in doubt.</p><h2 id="how-angel-fux-prepared-for-the-2026-total-solar-eclipse">How Angel Fux prepared for the 2026 total solar eclipse</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="CHpWw3Cgjet9H9cBPV29QR" name="Eclipse 3 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/CHpWw3Cgjet9H9cBPV29QR.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>Digital Camera World: It took you over two years to prepare for this shoot. How did you go about researching the location?</strong></p><p>Angel Fux: “When I first learned that a total solar eclipse would cross Europe in August 2026, I immediately felt there was an opportunity to create something very different from my usual astrophotography work. I knew I wanted to approach it as an artistic project rather than simply documenting the event.</p><p>“Like most of my projects, the research started on Google Earth. I spent countless hours virtually exploring landscapes along the path of totality, looking for locations that resonated with the kind of scenery I’m naturally drawn to. Mountains have always been where I feel most inspired, so I was searching for landscapes that carried some of that feeling while still preserving the identity of northern Spain.</p><p>“Along the way, it was recommended that I look into a particular area, and a viewpoint immediately stood out. It required a bit of scrambling to reach the summit, but the panorama was exactly what I had hoped for.</p><p>My decision to choose Spain was mainly driven by weather. Greenland and Iceland were incredibly tempting, but for an event that lasts only a few precious minutes, I wanted to maximize my chances of clear skies.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1112px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="2fSAxCh89vjmM2XpqoyyNR" name="Eclipse 4 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/2fSAxCh89vjmM2XpqoyyNR.jpg" mos="" align="middle" fullscreen="" width="1112" height="741" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>DCW: You even rehearsed the shoot beforehand: How on Earth does that work?</strong></p><p>AF: “It sounds funny at first – how do you rehearse an eclipse when you don't actually have one? The reality is that you're not rehearsing the eclipse itself; you're rehearsing everything around it. Over the past few months, I've repeated my entire shooting sequence many times. The goal is to make every movement almost instinctive by the time totality arrives. That means practicing camera settings, timing, switching between cameras, checking focus, and following a precise sequence under time pressure.</p><p>“The only step I obviously don't perform is removing the solar filter, because the sun isn't eclipsed during practice. Everything else can be rehearsed exactly as it will happen on eclipse day. </p><p>“Practice sessions are also invaluable for testing exposure settings. I compared different apertures, shutter speeds and ISO combinations, then carefully reviewed every frame afterwards to determine what works best for my equipment. By the time the eclipse happened, I wanted as many decisions as possible to have already been made.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1063px;"><p class="vanilla-image-block" style="padding-top:149.95%;"><img id="XHzsprK7FgU9tmVPJmwGLR" name="Eclipse 2 - Angel Fux - 12.08.2026 watermarked" alt="Total solar eclipse photographed by Angel Fux" src="https://cdn.mos.cms.futurecdn.net/XHzsprK7FgU9tmVPJmwGLR.jpg" mos="" align="middle" fullscreen="" width="1063" height="1594" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Angel Fux)</span></figcaption></figure><p><strong>DCW: What split-second decisions could you be forced to make when the Moon passes in front of the Sun?</strong></p><p>AF: “Ideally, none.</p><p>“The entire reason for months of preparation is to reduce the number of decisions that have to be made during those precious minutes. Every step is carefully planned beforehand. If something does require a last-second adjustment, it’s most likely weather-related. Even thin clouds passing in front of the sun can change the exposure enough to require small adjustments.</p><p>“Another important consideration is focus. Because this eclipse happens very close to sunset, atmospheric turbulence becomes more significant as the sun approaches the horizon. I therefore plan one final focus check just before totality begins to ensure everything remains perfectly sharp. The less you have to think during totality, the more you can actually experience it.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PrFA5v5hzGThFNjGxf89Rn" name="nikon-z8-sensor.jpg" alt="Nikon Z8" src="https://cdn.mos.cms.futurecdn.net/PrFA5v5hzGThFNjGxf89Rn.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Angel's camera of choice is the Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p><strong>DCW: You’re shooting with two cameras; does this double the decision-making process in the moment?</strong></p><p>AF: “Not necessarily. The two camera setups have been designed to complement each other rather than compete for my attention. One camera is dedicated to a close-up view of the eclipse, while the other captures a much wider perspective. </p><p>“Because those two shots have different technical requirements, I’ve deliberately planned the sequence so I don’t have to perform critical actions on both cameras at exactly the same moment. It certainly adds more steps to the workflow, but they’re sequential rather than simultaneous.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2400px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uh8QYUnXok2HGRV7dZfjmC" name="Nikon Z 400mm f4.5 VR S 16x9.jpg" alt="Nikon Z 400mm f/4.5 VR S" src="https://cdn.mos.cms.futurecdn.net/uh8QYUnXok2HGRV7dZfjmC.jpg" mos="" align="middle" fullscreen="" width="2400" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon Z 400mm f/4.5 VR S is known for its light weight and superb image quality  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p><strong>DCW: How and why did you select the Nikon Z8, Nikon Z 400mm f/4.5 VR S and Nikon Z 14-24mm f/2.8 S?</strong></p><p>AF: “The <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8 </a>has become a camera I know and trust completely. I’ve been working with Nikon equipment for over fifteen years, and the Z8 has accompanied me through some very demanding environments – from freezing alpine nights to high-altitude expeditions. Reliability becomes incredibly important when you only get one chance.</p><p>“The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-400mm-f45-vr-s-review">Nikon Z 400mm f/4.5 VR S</a> was chosen because I wanted something between 300mm and 500mm that offered an excellent balance between reach, image quality and portability. For this project, it felt like the perfect focal length. The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-14-24mm-f28-s-review">Nikon Z 14-24mm f/2.8 S</a> lens, on the other hand, is probably the lens that best represents my photography.</p><p>“Most of my landscapes and night sky images are made somewhere within that focal range. It allows me to place the eclipse within its wider environment while capturing the dramatic changes happening across the sky during totality.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5162px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RxpV3hUFUKboVtrixyGa5A" name="GettyImages-1368547561169b.jpg" alt="Solar filter on a camera" src="https://cdn.mos.cms.futurecdn.net/RxpV3hUFUKboVtrixyGa5A.jpg" mos="" align="middle" fullscreen="" width="5162" height="2904" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Safety first: Solar filters are absolutely essential when photographing the sun </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamer Dagas/Getty Images)</span></figcaption></figure><p><strong>DCW: Are budget solar filters effective or are quality alternatives worth investing in?</strong></p><p>AF: “For me, certified <a href="https://www.digitalcameraworld.com/buying-guides/best-solar-filters-for-your-camera">solar filters</a> are absolutely worth investing in. Beyond protecting both your eyesight and your equipment, a well-designed filter can also make your workflow significantly smoother. </p><p>“For example, I’m using a magnetic filter system that allows me to remove and replace the filter very quickly during the narrow window around totality. When you’re working with seconds rather than minutes, that kind of practical advantage</p><p>becomes very valuable. Ultimately, you’re protecting equipment worth thousands of dollars – and more importantly, your eyesight. That’s not an area where I’d personally choose to compromise.”</p><p><strong>DCW: Has working with mirrorless tech made checking your exposure and focus much easier?</strong></p><p>AF: “Yes, although I usually start by letting autofocus acquire the sun first before switching immediately to manual focus for the remainder of the sequence. Modern mirrorless cameras make that entire process much easier. </p><p>“Being able to magnify the live view, use focus peaking and check exposure in real time gives you a level of confidence that simply wasn’t available years ago. The autofocus systems themselves have also become remarkably reliable, so acquiring initial focus is incredibly straightforward before making those final manual refinements.”</p><p><strong>DCW: What’s your top tip for beginner photographers looking to get into astro or solar photography?</strong></p><p>AF: “I’d actually separate astrophotography and solar photography because they’re very different disciplines.</p><p>“For astrophotography, my advice is simple: start with the equipment you already own. That’s exactly how I began, with a fairly basic wide-angle lens and a tripod. The most important thing is simply getting outside and experimenting. Every night teaches you something new, and little by little you’ll understand what additional equipment would genuinely benefit your photography.</p><p>“Solar photography is quite different. Personally, I find it becomes much more exciting with longer focal lengths, but it’s also a field where safety has to come first. Before thinking about the photograph itself, learn how to properly protect both your eyes and your equipment using certified solar filters. Once that’s in place, experimenting with longer focal lengths opens up a fascinating world of detail that most people never get to see.”</p><p><strong>DCW: Can you tell me a little bit about the short film you’re making with Nikon?</strong></p><p>AF: “The film isn’t intended to explain how to photograph an eclipse – it aims to capture what it feels like to prepare for one. One thing I heard over and over while listening to experienced eclipse chasers or people who have experienced one, is that a total solar eclipse is almost impossible to describe. Everyone says the same thing: You simply have to experience it for yourself. That became the starting point for the film. </p><p>“Rather than making a technical documentary, we’re creating something much more cinematic and emotional. The story follows the anticipation, the preparation, the uncertainty, and ultimately that overwhelming sense of awe that comes from witnessing one of nature’s rarest spectacles. </p><p>“Alongside the film, I’ll also be unveiling the final artwork created for this project, which forms one of the central creative threads throughout the story. The film is being co-directed and produced together with filmmaker Prince Berkoh, whom I’ve known for several years. From the beginning, I felt he was the perfect creative partner for this project. He immediately understood the emotional direction we wanted to take, and collaborating with him has been instrumental in bringing this vision to life. Together, our goal isn’t simply to show an eclipse, but to inspire people to experience one for themselves.”</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z8,Nikon Z 400mm f/4.5 VR S,Nikon Z 14-24mm f/2.8 S"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Looking for a step-by-step guide to photographing a future solar eclipse?<a href="https://www.digitalcameraworld.com/photography/astrophotography/how-to-photograph-the-2026-total-solar-eclipse-get-prepared-for-the-astrophography-event-of-the-year"> Here's how to photograph a total solar eclipse</a>. If you're looking for other subjects to photograph in the sky, here's our guide to <a href="https://www.digitalcameraworld.com/photography/astrophotography/astrophotography-in-august-2026-a-solar-eclipse-and-the-perseid-meteor-shower-headline-a-packed-month-for-stargazers">Astrophotography in August 2026</a>. Plus, here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-astrophotography">best cameras for astrophotography</a>.</p>
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                                                            <title><![CDATA[ This "very good entry-level full-frame camera" is now cheaper and comes in bundles for every need ]]></title>
                                                                                                <dc:content><![CDATA[ <p>These Nikon Z5 body or lens bundle deals offer one of the strongest price-to-performance ratios in the full-frame mirrorless category – especially if you are transitioning from DSLRs. </p><p>The <a href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 with Basic Bundle is now available for only $1,146.95 at B&H</strong></a><strong>. </strong>This deal saves you $300 off the regular price of $1,446.95, and includes free accessories worth over $80. (The Z5 body alone is priced at $1,146.95.)</p><p>There is also a range of bundle options available at B&H, including kits with different lenses or even versions that include the FTZ II adapter, letting you continue using existing F-mount DSLR lenses with the Z system. </p><div class="product"><a data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95" href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="GktG9xF5CxGSFXxyWL2Xwf" name="1778522896_1735896-1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GktG9xF5CxGSFXxyWL2Xwf.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored" data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95">Z5 with Basic Bundle: was $1446.95 now $1146.95</a></strong><br>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full-frame camera</p><p><strong>Includes: </strong>SanDisk 64GB Extreme PRO UHS-I SDXC Memory Card (worth $36.99) and Ruggard Journey 34 shoulder bag (worth $44.95)<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored" data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95">View Deal</a></p></div><p><strong>More Nikon Z5 deals + FREE accessories at B&H</strong></p><ul><li><a href="https://www.bhphotovideo.com/c/product/1853953-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + FTZ II Mount Adapter now $1,443.90 – save $300</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1624460-REG/nikon_nikon_z_5_mirrorless.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 24-50mm f/4-6.3 now $1,446.95 – save $300</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1853952-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 50mm f/1.4 now $1,693.90 – save $350</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1624461-REG/nikon_nikon_z_5_mirrorless.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 24-200mm f/4-6.3 now $1,946.95 – save $300</strong></a></li><li><strong></strong><a href="https://www.bhphotovideo.com/c/product/1853944-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 28-400mm f/4-8 now $2,293.90 - save $600</strong></a></li></ul><h2 id="a-very-good-entry-level-full-frame-camera">A "very good entry-level full-frame camera"</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2223px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="GUPABbpmSYNXmQiHYJ3PhZ" name="Z5-in-hand_DSC_1790.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/GUPABbpmSYNXmQiHYJ3PhZ.jpg" mos="" align="middle" fullscreen="1" width="2223" height="1250" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GUPABbpmSYNXmQiHYJ3PhZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">DCW's Guides Editor, Adam Waring, said after testing the mirrorless, "the Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you've been thinking about getting a full-frame mirrorless without spending a huge amount of money, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review">Nikon Z5</a> is still one of the cameras I'd point people towards first. </p><p>It's not the flashiest model in Nikon's lineup, but that's partly why it's so easy to like – it simply gets a lot of things right. The combination of strong image quality, reliable AF (autofocus), and a compact body makes it a camera that feels easy to shoot with. </p><p>The Z5 uses a 24MP backside-illuminated full-frame sensor that produces detailed, natural-looking images with impressive dynamic range and very solid low-light performance. Nikon's 273-point hybrid AF system keeps things feeling quick and dependable. </p><p>What also helps the Z5 stand out is how balanced it feels overall. </p><p>You get 4K video, 5-axis IBIS (in-body image stabilization) for steadier handheld shooting, dual card slots, and a high-resolution electronic viewfinder with useful tools like real-time exposure preview and focus peaking – all in a body that's noticeably lighter and easier to carry around than many traditional <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame cameras. </a></p><p>And if you already own <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon DSLR lenses</a>, the transition is fairly painless thanks to Nikon's FTZ adapter, which lets you continue using many existing F-mount lenses while moving into the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Z system</a> at your own pace. </p><p>The Nikon Z5 may not be the newest or most attention-grabbing mirrorless camera around, but that's also part of its appeal. It feels dependable, approachable and genuinely enjoyable to use – which, for a lot of photographers, matters far more than having the latest specs sheet. </p><div data-widget-type="review" data-model-name="Nikon Z5"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Want to browse more mirrorless options? Here are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras,</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> currently available on the market. Also see our suggestions for the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-z5">best lenses for the Nikon Z5</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/this-very-good-entry-level-full-frame-camera-is-now-cheaper-and-comes-in-bundles-for-every-need</link>
                                                                            <description>
                            <![CDATA[ The Nikon Z5 is a capable, attractive and affordable full-frame mirrorless – and an especially great pick for anyone moving from DSLR ]]>
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                                                                        <pubDate>Tue, 11 Aug 2026 08:59:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Adam Waring/Mike Harris]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z5]]></media:description>                                                            <media:text><![CDATA[Nikon Z5]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z5]]></media:title>
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                            <article>
                                <p>These Nikon Z5 body or lens bundle deals offer one of the strongest price-to-performance ratios in the full-frame mirrorless category – especially if you are transitioning from DSLRs. </p><p>The <a href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 with Basic Bundle is now available for only $1,146.95 at B&H</strong></a><strong>. </strong>This deal saves you $300 off the regular price of $1,446.95, and includes free accessories worth over $80. (The Z5 body alone is priced at $1,146.95.)</p><p>There is also a range of bundle options available at B&H, including kits with different lenses or even versions that include the FTZ II adapter, letting you continue using existing F-mount DSLR lenses with the Z system. </p><div class="product"><a data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95" href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="GktG9xF5CxGSFXxyWL2Xwf" name="1778522896_1735896-1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GktG9xF5CxGSFXxyWL2Xwf.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored" data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95">Z5 with Basic Bundle: was $1446.95 now $1146.95</a></strong><br>The Nikon Z5 delivers key features such as weather sealing, 24.3MP resolution, and 4K video in a compact, portable body. It offers solid performance and versatility, making it a capable and attractive option for photographers seeking an entry-level full-frame camera</p><p><strong>Includes: </strong>SanDisk 64GB Extreme PRO UHS-I SDXC Memory Card (worth $36.99) and Ruggard Journey 34 shoulder bag (worth $44.95)<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1735896-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored" data-dimension112="ae9892e6-9561-11f1-b4e2-53662d705f57" data-action="Deal Block" data-label="Z5 with Basic Bundle" data-dimension48="Z5 with Basic Bundle" data-dimension25="$1146.95">View Deal</a></p></div><p><strong>More Nikon Z5 deals + FREE accessories at B&H</strong></p><ul><li><a href="https://www.bhphotovideo.com/c/product/1853953-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + FTZ II Mount Adapter now $1,443.90 – save $300</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1624460-REG/nikon_nikon_z_5_mirrorless.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 24-50mm f/4-6.3 now $1,446.95 – save $300</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1853952-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 50mm f/1.4 now $1,693.90 – save $350</strong></a></li><li><a href="https://www.bhphotovideo.com/c/product/1624461-REG/nikon_nikon_z_5_mirrorless.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 24-200mm f/4-6.3 now $1,946.95 – save $300</strong></a></li><li><strong></strong><a href="https://www.bhphotovideo.com/c/product/1853944-REG/nikon_z5_mirrorless_camera_with.html" target="_blank" rel="sponsored"><strong>Nikon Z5 + 28-400mm f/4-8 now $2,293.90 - save $600</strong></a></li></ul><h2 id="a-very-good-entry-level-full-frame-camera">A "very good entry-level full-frame camera"</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2223px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="GUPABbpmSYNXmQiHYJ3PhZ" name="Z5-in-hand_DSC_1790.jpg" alt="Nikon Z5" src="https://cdn.mos.cms.futurecdn.net/GUPABbpmSYNXmQiHYJ3PhZ.jpg" mos="" align="middle" fullscreen="1" width="2223" height="1250" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GUPABbpmSYNXmQiHYJ3PhZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">DCW's Guides Editor, Adam Waring, said after testing the mirrorless, "the Z5 is a very good entry-level full frame camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Waring/Mike Harris)</span></figcaption></figure><p>If you've been thinking about getting a full-frame mirrorless without spending a huge amount of money, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z5-review">Nikon Z5</a> is still one of the cameras I'd point people towards first. </p><p>It's not the flashiest model in Nikon's lineup, but that's partly why it's so easy to like – it simply gets a lot of things right. The combination of strong image quality, reliable AF (autofocus), and a compact body makes it a camera that feels easy to shoot with. </p><p>The Z5 uses a 24MP backside-illuminated full-frame sensor that produces detailed, natural-looking images with impressive dynamic range and very solid low-light performance. Nikon's 273-point hybrid AF system keeps things feeling quick and dependable. </p><p>What also helps the Z5 stand out is how balanced it feels overall. </p><p>You get 4K video, 5-axis IBIS (in-body image stabilization) for steadier handheld shooting, dual card slots, and a high-resolution electronic viewfinder with useful tools like real-time exposure preview and focus peaking – all in a body that's noticeably lighter and easier to carry around than many traditional <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame cameras. </a></p><p>And if you already own <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">Nikon DSLR lenses</a>, the transition is fairly painless thanks to Nikon's FTZ adapter, which lets you continue using many existing F-mount lenses while moving into the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Z system</a> at your own pace. </p><p>The Nikon Z5 may not be the newest or most attention-grabbing mirrorless camera around, but that's also part of its appeal. It feels dependable, approachable and genuinely enjoyable to use – which, for a lot of photographers, matters far more than having the latest specs sheet. </p><div data-widget-type="review" data-model-name="Nikon Z5"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Want to browse more mirrorless options? Here are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras,</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> currently available on the market. Also see our suggestions for the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-z5">best lenses for the Nikon Z5</a>.</p>
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                                                            <title><![CDATA[ These 10 cameras are getting more expensive on the used market in Japan – the biggest hike is 24.1% and it's a DSLR! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The latest cameras often come with anything but an affordable price tag, which is one reason buying used remains so popular. New data from Japanese camera marketplace Minna Camera shows that demand for some older cameras is pushing their used prices higher. </p><p>Of the 32 models with a clear price movement during the first half of 2026, 28 increased in price – around 88%. The biggest rise was a striking 24.1%, while even the tenth-placed camera increased by 7.8%. </p><p>The top spot goes to a discontinued <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> released in 2016, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a>, while the rest of the top 10 is made up of  a trio of <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compacts</a> and twice as many <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. The second-biggest rise came from the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a>, which increased by 11.9%, while the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III</a> followed at 10.9%</p><h2 id="top-10-cameras-that-rose-most-in-price-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2200" target="_blank" rel="nofollow">Top 10 cameras</a> that rose most in price at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3194px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Y5Dyqm8UF59k4nHgCxVzrf" name="TTT271.150617_oc.nikon_01169.jpg" alt="Nikon D5600" src="https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf.jpg" mos="" align="middle" fullscreen="1" width="3194" height="1797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> D5600 is the most recent member of the Nikon D5000-series camera club. The D5600 is one step up from the entry-level <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>, filling the space between that model and the more enthusiast- and pro-oriented <a href="https://www.digitalcameraworld.com/reviews/nikon-d7500-review">Nikon D7500</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">D500</a>" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release<br><em>Discontinued</em></p></td><td  ><p>24.1% price increase<br>¥34,188 → ¥42,442<br>(approx. $215 → $267,<br>£159 → £198)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>11.9% price increase <br>¥188,140 → ¥210,541<br>(approx. $1,183 → $1.324, <br>£877 → £981)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>10.9% price increase <br>¥170,953 → ¥189,607<br>(approx. $1,076 → $1,193, <br>£797 → £884)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>10% price increase<br>¥40,176 → ¥44,175<br>(approx. $253 → $278, <br>£187 → £206)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>9.8% price increase<br>¥140,906 → ¥154,666<br>(approx. $886 → $973, <br>£657 → £721)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Person holding a white Canon EOS mirrorless camera with a silver lens against a dark background" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj.jpg" mos="" align="middle" fullscreen="1" width="3150" height="1772" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> is what would happen if the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-mark-ii-review">M50 Mark II</a> and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a> had a baby. Carrying over the incredibly small and compact size of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> and improving on its specs in every way, with the excellent sensor and processor from the R10, the R50 makes a serious play to be one of the best pocket-friendly cameras today" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50 (white)</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>8.9% price increase <br>¥73,255 → ¥79,778<br>(approx. $461 → $502, <br>£341 → £372)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7 (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2023 release</p></td><td  ><p>8,6% price increase<br>¥47,319 → ¥51,395<br>(approx. $298 → $323, <br>£221 → £240)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99/ZS99 (white)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2025 release</p></td><td  ><p>8.1% price increase<br>¥60,391 → ¥65,304<br>(approx. $380 → $412, <br>£281 → £304)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-s20-review">Fujifilm X-S20</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>7.9% increase<br>¥153,403 → ¥165,540<br>(approx. $965 → $1,042, <br>£715 → £771)</p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>7.8% increase<br>¥413,200 → ¥445,438<br>(approx. $2,600 → $2,803, <br>£1,926 → £2,076)</p></td></tr></tbody></table></div><p><em>*Used cameras price: Q1 avg → Q2 avg; discontinuation status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Sony A7 IV,Ricoh GR Digital III,Sony Alpha 6000,Canon EOS R6,Canon EOS R50,OM System Tough TG-7,Panasonic Lumix ZS99 / TZ99,Fujifilm X-S20,Nikon Z9" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/these-10-cameras-are-getting-more-expensive-on-the-used-market-the-biggest-hike-is-24-1-percent-and-its-a-dslr</link>
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                            <![CDATA[ Used camera prices are rising across the Japanese market, with 88% of the models tracked by Minna Cameras increasing in price during the first half of 2026 – here are the 10 cameras that saw the biggest rises ]]>
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                                                                        <pubDate>Tue, 11 Aug 2026 08:51:28 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Aug 2026 09:29:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The biggest price rise belongs to a discontinued DSLR, which is now 24.1% more expensive on the second-hand market]]></media:description>                                                            <media:text><![CDATA[Nikon D5600]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon D5600]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>The latest cameras often come with anything but an affordable price tag, which is one reason buying used remains so popular. New data from Japanese camera marketplace Minna Camera shows that demand for some older cameras is pushing their used prices higher. </p><p>Of the 32 models with a clear price movement during the first half of 2026, 28 increased in price – around 88%. The biggest rise was a striking 24.1%, while even the tenth-placed camera increased by 7.8%. </p><p>The top spot goes to a discontinued <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> released in 2016, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a>, while the rest of the top 10 is made up of  a trio of <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compacts</a> and twice as many <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. The second-biggest rise came from the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a>, which increased by 11.9%, while the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III</a> followed at 10.9%</p><h2 id="top-10-cameras-that-rose-most-in-price-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2200" target="_blank" rel="nofollow">Top 10 cameras</a> that rose most in price at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3194px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Y5Dyqm8UF59k4nHgCxVzrf" name="TTT271.150617_oc.nikon_01169.jpg" alt="Nikon D5600" src="https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf.jpg" mos="" align="middle" fullscreen="1" width="3194" height="1797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> D5600 is the most recent member of the Nikon D5000-series camera club. The D5600 is one step up from the entry-level <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>, filling the space between that model and the more enthusiast- and pro-oriented <a href="https://www.digitalcameraworld.com/reviews/nikon-d7500-review">Nikon D7500</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">D500</a>" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release<br><em>Discontinued</em></p></td><td  ><p>24.1% price increase<br>¥34,188 → ¥42,442<br>(approx. $215 → $267,<br>£159 → £198)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>11.9% price increase <br>¥188,140 → ¥210,541<br>(approx. $1,183 → $1.324, <br>£877 → £981)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>10.9% price increase <br>¥170,953 → ¥189,607<br>(approx. $1,076 → $1,193, <br>£797 → £884)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>10% price increase<br>¥40,176 → ¥44,175<br>(approx. $253 → $278, <br>£187 → £206)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>9.8% price increase<br>¥140,906 → ¥154,666<br>(approx. $886 → $973, <br>£657 → £721)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Person holding a white Canon EOS mirrorless camera with a silver lens against a dark background" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj.jpg" mos="" align="middle" fullscreen="1" width="3150" height="1772" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> is what would happen if the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-mark-ii-review">M50 Mark II</a> and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a> had a baby. Carrying over the incredibly small and compact size of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> and improving on its specs in every way, with the excellent sensor and processor from the R10, the R50 makes a serious play to be one of the best pocket-friendly cameras today" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50 (white)</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>8.9% price increase <br>¥73,255 → ¥79,778<br>(approx. $461 → $502, <br>£341 → £372)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7 (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2023 release</p></td><td  ><p>8,6% price increase<br>¥47,319 → ¥51,395<br>(approx. $298 → $323, <br>£221 → £240)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99/ZS99 (white)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2025 release</p></td><td  ><p>8.1% price increase<br>¥60,391 → ¥65,304<br>(approx. $380 → $412, <br>£281 → £304)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-s20-review">Fujifilm X-S20</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>7.9% increase<br>¥153,403 → ¥165,540<br>(approx. $965 → $1,042, <br>£715 → £771)</p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>7.8% increase<br>¥413,200 → ¥445,438<br>(approx. $2,600 → $2,803, <br>£1,926 → £2,076)</p></td></tr></tbody></table></div><p><em>*Used cameras price: Q1 avg → Q2 avg; discontinuation status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Sony A7 IV,Ricoh GR Digital III,Sony Alpha 6000,Canon EOS R6,Canon EOS R50,OM System Tough TG-7,Panasonic Lumix ZS99 / TZ99,Fujifilm X-S20,Nikon Z9" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ “Overwhelming” demand forces Nikon to halt Z 600mm f/6.3 VR S orders (report) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Turns out the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f63-vr-s-review">Nikon Z 600mm f/6.3 VR S</a> is proving popular. <em>Really</em> popular. So much so that Nikon Japan has had to temporarily suspend orders. </p><p>That’s according to <a href="https://nikonrumors.com/2026/08/07/nikon-japan-temporary-suspends-nikkor-z-600mm-f-6-3-vr-s-lens-orders.aspx/" target="_blank" rel="nofollow">a report by</a> Nikon Rumors, which published correspondence – supposedly from the Big N – citing an “overwhelming number of pre-orders (...) which far exceeds our expectations.” </p><p>Obviously the big question mark over all of this is, why the Nikon Z 600mm f/6.3 VR S? <em>And why now?</em> </p><p>As Nikon Rumors rightly points out, retailers appear to have stock and this isn’t even a new lens. It was announced all the way back in 2023! </p><p>Apparently, the suspension has been active since August 08, but there appears to be no word as to when orders will resume. Although, naturally, the statement does stress that orders will be fulfilled as quickly as possible.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="poJWaBvCF6Dm8dSfamZot3" name="Nikon Z 600mm f6.3 VR S 3521.jpg" alt="Nikon Z 600mm f/6.3 VR S" src="https://cdn.mos.cms.futurecdn.net/poJWaBvCF6Dm8dSfamZot3.jpg" mos="" align="middle" fullscreen="" width="6048" height="3400" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z 600mm f/6.3 VR S feels and handles like the premium lens that it is  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Now, this is pure conjecture from yours truly… but I couldn’t help but think back to a recent report from the same rumor outlet, highlighting evidence claiming that <a href="https://www.digitalcameraworld.com/reviews/nikon-nikkor-z-28-75mm-f28-review">Nikon Z 28-75mm f/2.8</a> units <a href="https://www.digitalcameraworld.com/cameras/lenses/new-made-in-vietnam-nikon-lens-surfaces-have-trump-tariffs-forced-production-to-shift-from-china">were being manufactured in Vietnam</a> – a lens that was otherwise manufactured in China. </p><p>I’m well aware that this is one heck of a swing, but I cannot help but wonder: could Nikon’s struggle to fulfill orders of the Nikon Z 600mm f/6.3 VR S be linked to something similar? </p><p>Of course, the other option is that people have suddenly realized what an incredibly good lens this comparatively lightweight supertelephoto prime really is. </p><p>We gave it a perfect five stars on test, with my colleague Matthew RIchards citing its weight, high-spec build and handling, and superb image quality and performance as its best attributes <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f63-vr-s-review">in his review</a>. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Into Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>. Plus, Apple page lists mysterious Nikon Z70: <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Could this be Nikon’s rumored APS-C flagship?</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/overwhelming-demand-forces-nikon-to-halt-z-600mm-f-6-3-vr-s-orders-report</link>
                                                                            <description>
                            <![CDATA[ Apparently, everyone wants a piece of the Nikon Z 600mm f/6.3 VR S –and now Nikon Japan has had to suspend orders ]]>
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                                                                        <pubDate>Mon, 10 Aug 2026 17:46:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Nikon Z 600mm f/6.3 VR S weighs 1,470g – very light for a 600mm lens ]]></media:description>                                                            <media:text><![CDATA[Nikon Z 600mm f/6.3 VR S]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z 600mm f/6.3 VR S]]></media:title>
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                                <p>Turns out the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f63-vr-s-review">Nikon Z 600mm f/6.3 VR S</a> is proving popular. <em>Really</em> popular. So much so that Nikon Japan has had to temporarily suspend orders. </p><p>That’s according to <a href="https://nikonrumors.com/2026/08/07/nikon-japan-temporary-suspends-nikkor-z-600mm-f-6-3-vr-s-lens-orders.aspx/" target="_blank" rel="nofollow">a report by</a> Nikon Rumors, which published correspondence – supposedly from the Big N – citing an “overwhelming number of pre-orders (...) which far exceeds our expectations.” </p><p>Obviously the big question mark over all of this is, why the Nikon Z 600mm f/6.3 VR S? <em>And why now?</em> </p><p>As Nikon Rumors rightly points out, retailers appear to have stock and this isn’t even a new lens. It was announced all the way back in 2023! </p><p>Apparently, the suspension has been active since August 08, but there appears to be no word as to when orders will resume. Although, naturally, the statement does stress that orders will be fulfilled as quickly as possible.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="poJWaBvCF6Dm8dSfamZot3" name="Nikon Z 600mm f6.3 VR S 3521.jpg" alt="Nikon Z 600mm f/6.3 VR S" src="https://cdn.mos.cms.futurecdn.net/poJWaBvCF6Dm8dSfamZot3.jpg" mos="" align="middle" fullscreen="" width="6048" height="3400" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z 600mm f/6.3 VR S feels and handles like the premium lens that it is  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Now, this is pure conjecture from yours truly… but I couldn’t help but think back to a recent report from the same rumor outlet, highlighting evidence claiming that <a href="https://www.digitalcameraworld.com/reviews/nikon-nikkor-z-28-75mm-f28-review">Nikon Z 28-75mm f/2.8</a> units <a href="https://www.digitalcameraworld.com/cameras/lenses/new-made-in-vietnam-nikon-lens-surfaces-have-trump-tariffs-forced-production-to-shift-from-china">were being manufactured in Vietnam</a> – a lens that was otherwise manufactured in China. </p><p>I’m well aware that this is one heck of a swing, but I cannot help but wonder: could Nikon’s struggle to fulfill orders of the Nikon Z 600mm f/6.3 VR S be linked to something similar? </p><p>Of course, the other option is that people have suddenly realized what an incredibly good lens this comparatively lightweight supertelephoto prime really is. </p><p>We gave it a perfect five stars on test, with my colleague Matthew RIchards citing its weight, high-spec build and handling, and superb image quality and performance as its best attributes <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f63-vr-s-review">in his review</a>. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Into Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>. Plus, Apple page lists mysterious Nikon Z70: <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship">Could this be Nikon’s rumored APS-C flagship?</a></p>
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                                                            <title><![CDATA[ Apple page lists mysterious Nikon Z70: Could this be Nikon’s rumored APS-C flagship? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s been a while since we’ve had a good tangible Nikon <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumor</a> to set pulses racing – but that’s exactly what we’ve got this week, thanks to a supposed Apple oversight on a list of compatible ProRes RAW products. </p><p>The report from <a href="https://thenewcamera.com/nikon-z70-appears-on-apple-prores-page/" target="_blank" rel="nofollow">New Camera</a> claims that beneath the Nikon section, the listing was as follows: Z6 III, Z70, Z8, Z9, ZR. Wait a minute… Z70? There’s no such thing as a Nikon Z70. <em>Or is there?</em></p><p>The error has since been removed, leaving Nikon fans to ponder two possibilities: either it was a completely innocent typo or an unreleased device. </p><p>What makes the news even more tantalizing is the timing. Nikon’s had an exceedingly quiet 2026 thus far. We’ve only got two lens releases in the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-105mm-f-4-7-1-review">Nikon Z 24-105mm f/4-7.1</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-70-200mm-f-2-8-vr-s-ii-review-what-was-probably-the-best-70-200mm-zoom-in-the-world-ever-just-got-even-better">Nikon Z 70-200mm f/2.8 VR S II</a>, and one lens development announcement in the <a href="https://www.digitalcameraworld.com/photography/sports-photography/could-the-z-120-300mm-f-2-8-be-a-surprise-addition-to-nikons-world-cup-squad-ill-be-keeping-an-eye-on-the-sidelines">Nikon Z 120-300mm f/2.8 TC VR S</a>. </p><p>And with <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">Nikon’s latest financial results</a> laid bare, the time seems ripe for a big camera launch.</p><h2 id="spiritual-successor-to-the-nikon-d500">Spiritual successor to the Nikon D500? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6945px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="eSTEo26zhHsCfedZuXhgPe" name="NikonD500.jpg" alt="Nikon D500" src="https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe.jpg" mos="" align="middle" fullscreen="" width="6945" height="3907" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D500 is one of the most popular Nikon cameras of all time and still used by many photographers today  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Still, the Nikon Z70 wasn’t on my bingo card. Most of the <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon rumors</a> have centered around a <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/nikons-first-full-frame-compact-camera-rumored-retro-design-no-viewfinder-expected-after-cancelled-dl-series">fixed-lens full-frame compact camera</a> and a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>. And indeed, in my own mind, I’ve been patiently waiting for a Nikon Zfc II. </p><p>But there’s a possibility that a Nikon Z70 could turn out to be exactly what I’ve wanted all along: a mirrorless successor to the <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kPqv95CXS992SJQr65DwQN" name="Canon-vs-Sony-vs-Nikon-cheap-cameras-2-7" alt="The Nikon Z50 II on a wood surface" src="https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN.jpg" mos="" align="middle" fullscreen="" width="6240" height="3510" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z50 II is already a capable camera, but it could definitely be supercharged into something higher end </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>This is pure conjecture, of course, but thus far, any Nikon Z Camera with a ‘0’ has been an APS-C camera: namely the Z30, Z50 and Z50 II. And in a world where the already very capable <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> exists, you’d have to assume it’s either going to be a more entry-level or premium offering. </p><p>Add to that Nikon’s clear targeting of the enthusiast-to-pro market in recent years, alongside rumors of a high-end crop-sensor offering, and it seems most likely that if a Nikon Z70 were in the works, it’d be a flagship APS-C camera, <em>à la </em>Nikon D500. </p><p>New Camera also makes the important point that if there’s stock in the Apple post, it would suggest the ability to capture internal ProRes RAW, which is a high-end video feature. </p><p>The outlet then goes so far as to list the rumored specs of a surmised Nikon flagship APS-C mirrorless, including a 26MP sensor, IBIS, dual card slots, and high-end Nikon AF and burst speeds. </p><p>If Nikon were to release such a camera, I would also hope that it would follow in the footsteps of the Nikon D500 in delivering extensive weather sealing. </p><p><em>So, there you have it. Let me know your thoughts on whether or not you'd like to see a Nikon flagship APS-C camera in the comments below.</em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z Lenses</a>. Plus, the <a href="https://www.digitalcameraworld.com/cameras/lenses/the-nikon-z-180-600mm-f-5-6-6-3-vr-bridges-the-gap-between-budget-teles-and-pro-grade-glass-and-its-a-personal-favorite">Nikon Z 180-600mm f/5.6-6.3 VR bridges the gap between budget teles and pro-grade glass</a> – and it’s a personal favorite.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/apple-page-lists-mysterious-nikon-z70-could-this-be-nikons-rumored-aps-c-flagship</link>
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                            <![CDATA[ An Apple ProRes RAW compatibility list featured a Nikon Z70 and was promptly removed. Could this be the fabled mirrorless successor to the Nikon D500? ]]>
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                                                                        <pubDate>Mon, 10 Aug 2026 16:08:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon / Digital Camera World ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z50 II and D500 carved diagonally to look like a merging of the two cameras ]]></media:description>                                                            <media:text><![CDATA[Nikon Z50 II and D500 carved diagonally to look like a merging of the two cameras ]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z50 II and D500 carved diagonally to look like a merging of the two cameras ]]></media:title>
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                                <p>It’s been a while since we’ve had a good tangible Nikon <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumor</a> to set pulses racing – but that’s exactly what we’ve got this week, thanks to a supposed Apple oversight on a list of compatible ProRes RAW products. </p><p>The report from <a href="https://thenewcamera.com/nikon-z70-appears-on-apple-prores-page/" target="_blank" rel="nofollow">New Camera</a> claims that beneath the Nikon section, the listing was as follows: Z6 III, Z70, Z8, Z9, ZR. Wait a minute… Z70? There’s no such thing as a Nikon Z70. <em>Or is there?</em></p><p>The error has since been removed, leaving Nikon fans to ponder two possibilities: either it was a completely innocent typo or an unreleased device. </p><p>What makes the news even more tantalizing is the timing. Nikon’s had an exceedingly quiet 2026 thus far. We’ve only got two lens releases in the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-105mm-f-4-7-1-review">Nikon Z 24-105mm f/4-7.1</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-70-200mm-f-2-8-vr-s-ii-review-what-was-probably-the-best-70-200mm-zoom-in-the-world-ever-just-got-even-better">Nikon Z 70-200mm f/2.8 VR S II</a>, and one lens development announcement in the <a href="https://www.digitalcameraworld.com/photography/sports-photography/could-the-z-120-300mm-f-2-8-be-a-surprise-addition-to-nikons-world-cup-squad-ill-be-keeping-an-eye-on-the-sidelines">Nikon Z 120-300mm f/2.8 TC VR S</a>. </p><p>And with <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">Nikon’s latest financial results</a> laid bare, the time seems ripe for a big camera launch.</p><h2 id="spiritual-successor-to-the-nikon-d500">Spiritual successor to the Nikon D500? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6945px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="eSTEo26zhHsCfedZuXhgPe" name="NikonD500.jpg" alt="Nikon D500" src="https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe.jpg" mos="" align="middle" fullscreen="" width="6945" height="3907" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D500 is one of the most popular Nikon cameras of all time and still used by many photographers today  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Still, the Nikon Z70 wasn’t on my bingo card. Most of the <a href="https://www.digitalcameraworld.com/news/camera-rumors/2">Nikon rumors</a> have centered around a <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/nikons-first-full-frame-compact-camera-rumored-retro-design-no-viewfinder-expected-after-cancelled-dl-series">fixed-lens full-frame compact camera</a> and a <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z9-ii-hopes-dashed-new-report-labels-rumored-flagship-a-2026-no-show">Nikon Z9 II</a>. And indeed, in my own mind, I’ve been patiently waiting for a Nikon Zfc II. </p><p>But there’s a possibility that a Nikon Z70 could turn out to be exactly what I’ve wanted all along: a mirrorless successor to the <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kPqv95CXS992SJQr65DwQN" name="Canon-vs-Sony-vs-Nikon-cheap-cameras-2-7" alt="The Nikon Z50 II on a wood surface" src="https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN.jpg" mos="" align="middle" fullscreen="" width="6240" height="3510" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z50 II is already a capable camera, but it could definitely be supercharged into something higher end </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>This is pure conjecture, of course, but thus far, any Nikon Z Camera with a ‘0’ has been an APS-C camera: namely the Z30, Z50 and Z50 II. And in a world where the already very capable <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> exists, you’d have to assume it’s either going to be a more entry-level or premium offering. </p><p>Add to that Nikon’s clear targeting of the enthusiast-to-pro market in recent years, alongside rumors of a high-end crop-sensor offering, and it seems most likely that if a Nikon Z70 were in the works, it’d be a flagship APS-C camera, <em>à la </em>Nikon D500. </p><p>New Camera also makes the important point that if there’s stock in the Apple post, it would suggest the ability to capture internal ProRes RAW, which is a high-end video feature. </p><p>The outlet then goes so far as to list the rumored specs of a surmised Nikon flagship APS-C mirrorless, including a 26MP sensor, IBIS, dual card slots, and high-end Nikon AF and burst speeds. </p><p>If Nikon were to release such a camera, I would also hope that it would follow in the footsteps of the Nikon D500 in delivering extensive weather sealing. </p><p><em>So, there you have it. Let me know your thoughts on whether or not you'd like to see a Nikon flagship APS-C camera in the comments below.</em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Interested in Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z Lenses</a>. Plus, the <a href="https://www.digitalcameraworld.com/cameras/lenses/the-nikon-z-180-600mm-f-5-6-6-3-vr-bridges-the-gap-between-budget-teles-and-pro-grade-glass-and-its-a-personal-favorite">Nikon Z 180-600mm f/5.6-6.3 VR bridges the gap between budget teles and pro-grade glass</a> – and it’s a personal favorite.</p>
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                                                            <title><![CDATA[ Nikon is bracing for fewer camera sales amid rising costs. Is a new camera launch on the horizon? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Imaging giant Nikon is expecting a drop in camera sales, which hits at the same time that the camera maker's costs are increasing in part due to the AI-driven memory crisis. In Nikon’s latest financial report, the camera maker shared that camera sales are down for the first three months of the fiscal year.</p><p><a href="https://www.nikon.com/content/dam/web-assets/nikoncom/company/local/global/en/ir/ir_library/result/pdf/2027/27first_1_e.pdf" target="_blank" rel="nofollow">The report</a> suggests that Nikon sold 910,000 interchangeable lens cameras over the last year, along with 1.3 million lenses. But, as the camera giant posted a -7.1 percent drop in revenue and a three percent drop in operating profit over the same time last year for the imaging division, the company also revised the predictions for the rest of the year, dropping expectations for camera sales by 300,000.</p><p>Nikon says much of that drop is due to the camera market in general, and in particular, reduced demand in China. However, the company says that expectations for long-term demand for interchangeable lens cameras remain more solid over the long term.</p><p>But the slight downtrend comes as several camera manufacturers are facing rising costs due to <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-might-not-fall-until-after-2030">the demand for memory created by AI data centers</a>. Nikon isn’t excluded from the effects of those higher costs and expects operating profit to decline as a mixed result of lowered sales volumes and higher memory costs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bAKCVFKoqgrcXkNzjHaGyL" name="MIK_0270.jpg" alt="Man holding Nikon Z 6III camera" src="https://cdn.mos.cms.futurecdn.net/bAKCVFKoqgrcXkNzjHaGyL.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bAKCVFKoqgrcXkNzjHaGyL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z6 III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Nikon has yet to introduce a new mirrorless camera in 2026 – but the brand is far from the only major player in the industry with a quiet first half of the year, as Fujifilm and OM System also haven’t had major mirrorless launches yet in 2026. </p><p>Nikon has, however, launched two new lenses in 2026 so far: the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-105mm-f-4-7-1-review">Nikon Z 24-105mm f/4-7.1</a> and the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-70-200mm-f28-vr-s-review">Nikon Z 70-200mm f/2.8 VR S II</a>. Nikon also shared that a <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Z 120-300mm f/2.8 TC VR S</a> is in development, but that telephoto with a built-in teleconverter has yet to officially debut in stores.</p><p>While Nikon’s launches have been quiet so far in 2026, the <a href="https://www.digitalcameraworld.com/news/camera-rumors/2" target="_blank">rumors have not</a>. Nikon fans have been quick to point out the age of the <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Z7 II</a> (2020), <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Z9 </a>(2021), and <a href="https://www.digitalcameraworld.com/reviews/nikon-z30-review">Z30</a> (2022). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6tTsNyuz6LvDVsUnKRRzjK" name="jpujhj4pmpkktgc9klqj5s169.jpg" alt="Nikon Zf being held in reviewer's hands" src="https://cdn.mos.cms.futurecdn.net/6tTsNyuz6LvDVsUnKRRzjK.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Zf </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>But, Nikon’s own medium-term plan had some hints, as Nikon says it plans to “strengthen proposals focused on enhanced core performance and emotional value, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/is-nikon-about-to-launch-more-retro-cameras-i-think-these-vintage-beauties-deserve-the-zf-treatment">including heritage-inspired design.”</a> Those last three words have led to speculation on more Zf-like retro cameras.</p><p>Cameras aren’t Nikon’s only business, but the imaging division was responsible for 44 percent of Nikon’s quarterly revenue, the highest percentage out of all of the company’s different divisions. While imaging was down in both revenue and profit for the first quarter compared to the previous year, Nikon overall shared a 3.8 percent increase in revenue, but flat performance in operating profit due to higher costs.</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z50 II,Nikon Z5 II,Nikon Z6 III,Nikon Zf,Nikon Z9" data-widget-title="Today's best Nikon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Dig into the Nikon ecosystem with the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon</link>
                                                                            <description>
                            <![CDATA[ Camera sales are down, according to Nikon's latest financial data, but that comes at the same time that AI is driving costs up ]]>
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                                                                        <pubDate>Thu, 06 Aug 2026 17:42:28 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Aug 2026 12:52:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                            <![CDATA[
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                                <p>Imaging giant Nikon is expecting a drop in camera sales, which hits at the same time that the camera maker's costs are increasing in part due to the AI-driven memory crisis. In Nikon’s latest financial report, the camera maker shared that camera sales are down for the first three months of the fiscal year.</p><p><a href="https://www.nikon.com/content/dam/web-assets/nikoncom/company/local/global/en/ir/ir_library/result/pdf/2027/27first_1_e.pdf" target="_blank" rel="nofollow">The report</a> suggests that Nikon sold 910,000 interchangeable lens cameras over the last year, along with 1.3 million lenses. But, as the camera giant posted a -7.1 percent drop in revenue and a three percent drop in operating profit over the same time last year for the imaging division, the company also revised the predictions for the rest of the year, dropping expectations for camera sales by 300,000.</p><p>Nikon says much of that drop is due to the camera market in general, and in particular, reduced demand in China. However, the company says that expectations for long-term demand for interchangeable lens cameras remain more solid over the long term.</p><p>But the slight downtrend comes as several camera manufacturers are facing rising costs due to <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-might-not-fall-until-after-2030">the demand for memory created by AI data centers</a>. Nikon isn’t excluded from the effects of those higher costs and expects operating profit to decline as a mixed result of lowered sales volumes and higher memory costs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bAKCVFKoqgrcXkNzjHaGyL" name="MIK_0270.jpg" alt="Man holding Nikon Z 6III camera" src="https://cdn.mos.cms.futurecdn.net/bAKCVFKoqgrcXkNzjHaGyL.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bAKCVFKoqgrcXkNzjHaGyL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z6 III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Nikon has yet to introduce a new mirrorless camera in 2026 – but the brand is far from the only major player in the industry with a quiet first half of the year, as Fujifilm and OM System also haven’t had major mirrorless launches yet in 2026. </p><p>Nikon has, however, launched two new lenses in 2026 so far: the <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-z-24-105mm-f-4-7-1-review">Nikon Z 24-105mm f/4-7.1</a> and the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-70-200mm-f28-vr-s-review">Nikon Z 70-200mm f/2.8 VR S II</a>. Nikon also shared that a <a href="https://www.digitalcameraworld.com/cameras/lenses/nikon-is-developing-a-120-300mm-f-2-8-with-a-built-in-teleconverter-and-i-can-already-see-pro-photographers-queuing-up-for-one">Z 120-300mm f/2.8 TC VR S</a> is in development, but that telephoto with a built-in teleconverter has yet to officially debut in stores.</p><p>While Nikon’s launches have been quiet so far in 2026, the <a href="https://www.digitalcameraworld.com/news/camera-rumors/2" target="_blank">rumors have not</a>. Nikon fans have been quick to point out the age of the <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Z7 II</a> (2020), <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Z9 </a>(2021), and <a href="https://www.digitalcameraworld.com/reviews/nikon-z30-review">Z30</a> (2022). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6tTsNyuz6LvDVsUnKRRzjK" name="jpujhj4pmpkktgc9klqj5s169.jpg" alt="Nikon Zf being held in reviewer's hands" src="https://cdn.mos.cms.futurecdn.net/6tTsNyuz6LvDVsUnKRRzjK.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Zf </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>But, Nikon’s own medium-term plan had some hints, as Nikon says it plans to “strengthen proposals focused on enhanced core performance and emotional value, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/is-nikon-about-to-launch-more-retro-cameras-i-think-these-vintage-beauties-deserve-the-zf-treatment">including heritage-inspired design.”</a> Those last three words have led to speculation on more Zf-like retro cameras.</p><p>Cameras aren’t Nikon’s only business, but the imaging division was responsible for 44 percent of Nikon’s quarterly revenue, the highest percentage out of all of the company’s different divisions. While imaging was down in both revenue and profit for the first quarter compared to the previous year, Nikon overall shared a 3.8 percent increase in revenue, but flat performance in operating profit due to higher costs.</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z50 II,Nikon Z5 II,Nikon Z6 III,Nikon Zf,Nikon Z9" data-widget-title="Today's best Nikon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Dig into the Nikon ecosystem with the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>.</p>
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                                                            <title><![CDATA[ 6 years on, these high-end full-frame DSLR cameras are getting a fresh firmware update ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Think <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLRs</a> are dead? Not quite, even in 2026. Nikon may have moved firmly into the mirrorless era, but it hasn't forgotten its high-end DSLRs. </p><p>Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-d780-review">D780</a> and flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-d6-review">D6</a> are both six-year-old <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">full-frame DSLRs</a>, but both have just received new firmware updates that fix a handful of exposure-related bugs. </p><p>There are no flashy new features here, but it's a reassuring sign that Nikon is still ironing out the quirks of these older DSLRs.</p><h3 class="article-body__section" id="section-firmware-overview"><span>Firmware overview</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PSL6dWR9Nx5YdUvJms68BH" name="d934-069.JPG" alt="Nikon D780 DSLR camera mounted on a tripod outdoors near a body of water with a rocky shoreline in the background" src="https://cdn.mos.cms.futurecdn.net/PSL6dWR9Nx5YdUvJms68BH.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/PSL6dWR9Nx5YdUvJms68BH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">When the Nikon D780 launched in 2020, it sparked a long-running camera debate about mirrorless versus DSLR cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p><strong>Nikon D780</strong><br><a href="https://downloadcenter.nikonimglib.com/en/download/fw/603.html" target="_blank" rel="nofollow">Ver 1.21 – Download link for Windows and Mac OS</a></p><p><strong>Nikon D6 </strong><br><a href="https://downloadcenter.nikonimglib.com/en/download/fw/602.html" target="_blank" rel="nofollow">Ver. 1.71 – Download link for Windows and Mac OS</a></p><h3 class="article-body__section" id="section-improvements"><span>Improvements</span></h3><p><strong>Nikon D780</strong><br>• Fixed an issue where photos taken would sometimes be underexposed when zoom was adjusted during burst photography in high-speed continuous release mode</p><p><strong>Nikon D6</strong><br>Fixed the following issues:<br>• Photos taken would sometimes be underexposed with a D-type lens attached<br>• Recalling shooting functions would sometimes limit the shutter speed to 1/250 s with auto FP high-speed sync</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-e47gBX"></div>                            </div>                            <script src="https://kwizly.com/embed/e47gBX.js" async></script><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D780,Nikon D6"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon">best Nikon telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-portrait-lenses-for-nikon">best Nikon portrait lenses. </a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/6-years-on-these-high-end-full-frame-dslr-cameras-are-getting-a-fresh-firmware-update</link>
                                                                            <description>
                            <![CDATA[ Released in 2020, the two DSLRs are not forgotten, as Nikon now fixes exposure-related bugs ]]>
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                                                                        <pubDate>Thu, 06 Aug 2026 10:56:34 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 14:19:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Rod Lawton/Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Nikon D780 and D6 are both full-frame DSLR cameras – now they receive a new firmware update even six years after their release]]></media:description>                                                            <media:text><![CDATA[Camera on tripod capturing a snowy icy landscape with a calm blue lake and mountains in the background on a clear day]]></media:text>
                                <media:title type="plain"><![CDATA[Camera on tripod capturing a snowy icy landscape with a calm blue lake and mountains in the background on a clear day]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>Think <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLRs</a> are dead? Not quite, even in 2026. Nikon may have moved firmly into the mirrorless era, but it hasn't forgotten its high-end DSLRs. </p><p>Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-d780-review">D780</a> and flagship <a href="https://www.digitalcameraworld.com/reviews/nikon-d6-review">D6</a> are both six-year-old <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">full-frame DSLRs</a>, but both have just received new firmware updates that fix a handful of exposure-related bugs. </p><p>There are no flashy new features here, but it's a reassuring sign that Nikon is still ironing out the quirks of these older DSLRs.</p><h3 class="article-body__section" id="section-firmware-overview"><span>Firmware overview</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PSL6dWR9Nx5YdUvJms68BH" name="d934-069.JPG" alt="Nikon D780 DSLR camera mounted on a tripod outdoors near a body of water with a rocky shoreline in the background" src="https://cdn.mos.cms.futurecdn.net/PSL6dWR9Nx5YdUvJms68BH.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/PSL6dWR9Nx5YdUvJms68BH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">When the Nikon D780 launched in 2020, it sparked a long-running camera debate about mirrorless versus DSLR cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p><strong>Nikon D780</strong><br><a href="https://downloadcenter.nikonimglib.com/en/download/fw/603.html" target="_blank" rel="nofollow">Ver 1.21 – Download link for Windows and Mac OS</a></p><p><strong>Nikon D6 </strong><br><a href="https://downloadcenter.nikonimglib.com/en/download/fw/602.html" target="_blank" rel="nofollow">Ver. 1.71 – Download link for Windows and Mac OS</a></p><h3 class="article-body__section" id="section-improvements"><span>Improvements</span></h3><p><strong>Nikon D780</strong><br>• Fixed an issue where photos taken would sometimes be underexposed when zoom was adjusted during burst photography in high-speed continuous release mode</p><p><strong>Nikon D6</strong><br>Fixed the following issues:<br>• Photos taken would sometimes be underexposed with a D-type lens attached<br>• Recalling shooting functions would sometimes limit the shutter speed to 1/250 s with auto FP high-speed sync</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-e47gBX"></div>                            </div>                            <script src="https://kwizly.com/embed/e47gBX.js" async></script><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D780,Nikon D6"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens-for-nikon">best Nikon telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-portrait-lenses-for-nikon">best Nikon portrait lenses. </a></p>
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                                                            <title><![CDATA[ "Finest stills camera ever made" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs ]]></title>
                                                                                                <dc:content><![CDATA[ <p>After reviewing the <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C,</a> Digital Camera World called the 100MP <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium-format</a> marvel the "finest stills camera ever made." Now, in  Japan's latest best-selling camera rankings, the Hasselblad flagship has – once again – been beaten by <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame</a> rivals.</p><p>The latest chart of the best-selling cameras for the first half of July at Yodobashi is in, and the highly-prized <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is back at the top of the chart. Right behind is the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a familiar model that regularly features in the rankings across different retailers in Japan. The Hasselblad X2D II 100C lands in third place. </p><p>While some might say it's no surprise to see the Hasselblad X2D II 100C outside the top spot, given its premium price tag of <a href="https://www.bhphotovideo.com/c/product/1908829-REG/hasselblad_cp_hb_00000927_01_x2d_ii_100c_medium.html?BI=20811&KBID=16572&SID=dcw-gb-1405943801269891109" target="_blank" rel="sponsored">$7,799</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1261651340724130564&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fhasselblad-x2d-100c-ii-medium-format-digital-camera-body-3268428%2F" target="_blank" rel="sponsored">£6,690</a> and its medium-format territory, the camera has proven that it can reach No.1 from time to time. However, the Sony A7 V has often been hot on its heels, and the full-frame camera is available for a much lower price of <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-9509349073224631166" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1194355421462044693&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><h2 id="yodobashi-s-10-best-selling-cameras-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502285/" target="_blank" rel="nofollow">Yodobashi's 10 best-selling cameras (1st Half Jul 2026)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C</a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II </a>Double Zoom Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White<br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide.</em></p><h2 id="the-medium-format-marvel">The medium-format marvel</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8218px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pLGvzwH9HtuNtbaszmYxU" name="X2D II 100C_with 55V_" alt="Hasselblad X2D II 100C being used by a photographer outdoors" src="https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU.jpg" mos="" align="middle" fullscreen="1" width="8218" height="4622" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The Hasselblad X2D II 100C is a photography juggernaut: 100MP, 10 stops of IBIS, 15.3 stops of dynamic range, algorithmic AF, LiDAR… and a joystick!" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hasselblad)</span></figcaption></figure><p>Landing at No.3 in the chart is an impressive result for a luxury 100MP medium-format camera. The Hasselblad X2D II 100C continues to prove that quality counts, even if its sales volume doesn't quite match its full-frame rivals. </p><p>It's a standout choice for medium format photographers, combining luxurious ergonomics with a tilting OLED screen, built-in 1TB SSD for high-volume shooting, a 100MP medium-format sensor, and true end-to-end HDR color.</p><h2 id="full-frame-champion">Full-frame champion</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7361px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RL2XZC3PvBvn8mCnb3A7vB" name="Sony A7V -4" alt="Sony A7 V camera from the front, on a tripod outside" src="https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB.jpg" mos="" align="middle" fullscreen="1" width="7361" height="4141" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection – but video feels a little left behind by the competition" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Since its release in December 2025, the Sony A7 V has broken sales records in Japan, dominating the chart for months and holding the top position as one of the country's most popular full-frame cameras. </p><p>Ironically, it first <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart">lost the No.1 spot in the second half of May 2026</a> – to the Hasselblad X2D II 100C. </p><p>The Sony A7 V combines a 33MP partially stacked sensor with upgraded AI subject detection, making it a highly capable full-frame hybrid camera for both stills and video. </p><p>While rivals are giving it a run for its money on the video front, its combination of speed, image quality and versatility continues to make it a popular choice globally. </p><p>It will be interesting to see if these two very different cameras go once again head-to-head in Yodobashi's next sales chart, or whether the Sony A7 C II – another popular best-seller in Japan – can beat them both with its impressive price-to-performance ratio. </p><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Hasselblad X2D II 100C,Fujifilm X-M5,Canon EOS R50,Canon EOS R5 Mark II,Nikon Z50 II,Sony ZV-E10 II,Nikon Z8" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record-breaking-full-frame-mirrorless-triumphs</link>
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                            <![CDATA[ Shooting 100MP images in true end-to-end HDR color, the flagship medium-format camera sits behind two full-frame models, and one dominated the chart since its release ]]>
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                                                                        <pubDate>Wed, 05 Aug 2026 10:45:19 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 10:58:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The best-selling camera at Yodobashi in Japan is the Sony A7 V, a full-frame hybrid mirrorless, available for $2,898 / £2,799]]></media:description>                                                            <media:text><![CDATA[Close up of the control dials on a Sony A7 V camera]]></media:text>
                                <media:title type="plain"><![CDATA[Close up of the control dials on a Sony A7 V camera]]></media:title>
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                                <p>After reviewing the <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C,</a> Digital Camera World called the 100MP <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium-format</a> marvel the "finest stills camera ever made." Now, in  Japan's latest best-selling camera rankings, the Hasselblad flagship has – once again – been beaten by <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame</a> rivals.</p><p>The latest chart of the best-selling cameras for the first half of July at Yodobashi is in, and the highly-prized <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is back at the top of the chart. Right behind is the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a familiar model that regularly features in the rankings across different retailers in Japan. The Hasselblad X2D II 100C lands in third place. </p><p>While some might say it's no surprise to see the Hasselblad X2D II 100C outside the top spot, given its premium price tag of <a href="https://www.bhphotovideo.com/c/product/1908829-REG/hasselblad_cp_hb_00000927_01_x2d_ii_100c_medium.html?BI=20811&KBID=16572&SID=dcw-gb-1405943801269891109" target="_blank" rel="sponsored">$7,799</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1261651340724130564&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fhasselblad-x2d-100c-ii-medium-format-digital-camera-body-3268428%2F" target="_blank" rel="sponsored">£6,690</a> and its medium-format territory, the camera has proven that it can reach No.1 from time to time. However, the Sony A7 V has often been hot on its heels, and the full-frame camera is available for a much lower price of <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-9509349073224631166" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1194355421462044693&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><h2 id="yodobashi-s-10-best-selling-cameras-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502285/" target="_blank" rel="nofollow">Yodobashi's 10 best-selling cameras (1st Half Jul 2026)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C</a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II </a>Double Zoom Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White<br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide.</em></p><h2 id="the-medium-format-marvel">The medium-format marvel</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8218px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pLGvzwH9HtuNtbaszmYxU" name="X2D II 100C_with 55V_" alt="Hasselblad X2D II 100C being used by a photographer outdoors" src="https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU.jpg" mos="" align="middle" fullscreen="1" width="8218" height="4622" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The Hasselblad X2D II 100C is a photography juggernaut: 100MP, 10 stops of IBIS, 15.3 stops of dynamic range, algorithmic AF, LiDAR… and a joystick!" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hasselblad)</span></figcaption></figure><p>Landing at No.3 in the chart is an impressive result for a luxury 100MP medium-format camera. The Hasselblad X2D II 100C continues to prove that quality counts, even if its sales volume doesn't quite match its full-frame rivals. </p><p>It's a standout choice for medium format photographers, combining luxurious ergonomics with a tilting OLED screen, built-in 1TB SSD for high-volume shooting, a 100MP medium-format sensor, and true end-to-end HDR color.</p><h2 id="full-frame-champion">Full-frame champion</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7361px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RL2XZC3PvBvn8mCnb3A7vB" name="Sony A7V -4" alt="Sony A7 V camera from the front, on a tripod outside" src="https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB.jpg" mos="" align="middle" fullscreen="1" width="7361" height="4141" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection – but video feels a little left behind by the competition" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Since its release in December 2025, the Sony A7 V has broken sales records in Japan, dominating the chart for months and holding the top position as one of the country's most popular full-frame cameras. </p><p>Ironically, it first <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart">lost the No.1 spot in the second half of May 2026</a> – to the Hasselblad X2D II 100C. </p><p>The Sony A7 V combines a 33MP partially stacked sensor with upgraded AI subject detection, making it a highly capable full-frame hybrid camera for both stills and video. </p><p>While rivals are giving it a run for its money on the video front, its combination of speed, image quality and versatility continues to make it a popular choice globally. </p><p>It will be interesting to see if these two very different cameras go once again head-to-head in Yodobashi's next sales chart, or whether the Sony A7 C II – another popular best-seller in Japan – can beat them both with its impressive price-to-performance ratio. </p><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Hasselblad X2D II 100C,Fujifilm X-M5,Canon EOS R50,Canon EOS R5 Mark II,Nikon Z50 II,Sony ZV-E10 II,Nikon Z8" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras.</a></p>
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                                                            <title><![CDATA[ Nikon never bothered to support the Nikon Zf and Zfc with retro-cool lenses, but thanks to Voigtlander it doesn’t need to ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> released back in 2021, it brought with it the lovely retro-themed <a href="https://www.digitalcameraworld.com/reviews/nikon-z-28mm-f28-se-review">Nikon Z 28mm f/2.8 (SE)</a>. And while the absence of an aperture ring seemed like a bit of a missed opportunity, I assumed that more retro <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Nikon Z lenses</a> would be on the way. Jump to the release of the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> in 2023, along with the Nikon Z 40mm f/2 (SE), and my heart sank. Another super affordable, retro-cool lens, without the substance (an aperture ring) to back it up. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="JPEBytCELAC9e7Z8gpBWEU" name="DSC_3471.JPG" alt="Nikon Zf digital camera" src="https://cdn.mos.cms.futurecdn.net/JPEBytCELAC9e7Z8gpBWEU.jpg" mos="" align="middle" fullscreen="" width="4000" height="2250" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Nikon Zf and Z fc are modeled on the legendary <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2</a> from the early ‘80s. And they’re by far the most faithful replications of a <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film-era SLR</a> on the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> market today. Their slimline profiles and seriously lacking grips make them feel gratifyingly unwieldy and their chunky physical dials are a tactile pleasure to shoot with. The only thing missing, then, is a lens with an aperture ring! </p><p>I’m not alone in my grievances. Such feedback has plagued the Nikon Zf and Zfc ever since each <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro camera's</a> respective release, but thankfully, third-party options are available. However, none are quite as lovely as Voigtlander’s Z-mount line up. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4750px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="3qrxr24HCendMWMB2Uesg5" name="Voigtländer 15mm f4.5 Super Wide-Heliar Z 1695.JPG" alt="Voigtländer 15mm f/4.5 Super Wide-Heliar Z Aspherical" src="https://cdn.mos.cms.futurecdn.net/3qrxr24HCendMWMB2Uesg5.jpg" mos="" align="middle" fullscreen="" width="4750" height="2671" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Voigtlander immediately gets plenty of kudos because all of its Z-mount lenses are developed and manufactured under licence, so it’s got an official thumbs up from Nikon. What’s more, a trio of specialist APS-C (DX) optics are available, such as the <a href="https://www.digitalcameraworld.com/reviews/voigtlander-d23mm-f12-nokton-z-aspherical-review">Voigtländer D23mm f/1.2 Nokton Z Aspherical</a>, alongside a broader range of 10 full-frame optics, like the <a href="https://www.digitalcameraworld.com/reviews/voigtlander-15mm-f45-super-wide-heliar-z-aspherical-review">Voigtländer 15mm f/4.5 Super Wide-Heliar Z Aspherical</a>. That’s a decent lineup of glass! </p><p>Each Voigtlander lens feels authentically retro, too, boasting all-metal lens barrels, as well as manual-focus only designs, with many also featuring beefy scalloped grooves for better purchase. But they haven’t omitted the mod cons entirely. Lenses feature electronic contacts to supply EXIF data and work in tandem with IBIS. </p><p><em>And yes, they all have aperture rings.</em></p><div data-widget-type="multimodelreview" data-model-name="Nikon Zf,Nikon Z fc"></div><div data-widget-type="multimodelreview" data-model-name="Voigtlander 15mm f/4.5 Super Wide-Heliar Z Aspherical,Voigtlander D23mm f/1.2 Nokton Z"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more of my Nikon ramblings? The <a href="https://www.digitalcameraworld.com/cameras/lenses/the-nikon-z-180-600mm-f-5-6-6-3-vr-bridges-the-gap-between-budget-teles-and-pro-grade-glass-and-its-a-personal-favorite">Nikon Z 180-600mm f/5.6-6.3 VR bridges the gap between budget teles and pro-grade glass</a> – and it’s a personal favorite. <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">You can’t buy heritage: Why Nikon still rules</a> as it celebrates its 109th birthday! Plus, <a href="https://www.digitalcameraworld.com/photography/galleries-and-exhibitions/alien-world-of-photomicrography-displayed-at-tokyo-photographic-art-museum-celebrates-101-years-of-nikon-microscopes">alien world of photomicrography displayed at Tokyo Photographic Art Museum</a> celebrates 101 years of Nikon microscopes.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-never-bothered-to-support-the-nikon-zf-and-zfc-with-retro-cool-lenses-but-thanks-to-voigtlander-it-doesnt-need-to</link>
                                                                            <description>
                            <![CDATA[ I’m long past hoping Nikon will launch a range of retro-themed optics to support its heritage mirrorless cameras, but here’s why that shouldn’t put you off investing in a Nikon Zf ]]>
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                                                                        <pubDate>Tue, 04 Aug 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Voigtländer D23mm f/1.2 Nokton Z Aspherical]]></media:description>                                                            <media:text><![CDATA[Voigtländer D23mm f/1.2 Nokton Z Aspherical]]></media:text>
                                <media:title type="plain"><![CDATA[Voigtländer D23mm f/1.2 Nokton Z Aspherical]]></media:title>
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                            <article>
                                <p>When the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-fc-review">Nikon Zfc</a> released back in 2021, it brought with it the lovely retro-themed <a href="https://www.digitalcameraworld.com/reviews/nikon-z-28mm-f28-se-review">Nikon Z 28mm f/2.8 (SE)</a>. And while the absence of an aperture ring seemed like a bit of a missed opportunity, I assumed that more retro <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Nikon Z lenses</a> would be on the way. Jump to the release of the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> in 2023, along with the Nikon Z 40mm f/2 (SE), and my heart sank. Another super affordable, retro-cool lens, without the substance (an aperture ring) to back it up. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="JPEBytCELAC9e7Z8gpBWEU" name="DSC_3471.JPG" alt="Nikon Zf digital camera" src="https://cdn.mos.cms.futurecdn.net/JPEBytCELAC9e7Z8gpBWEU.jpg" mos="" align="middle" fullscreen="" width="4000" height="2250" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Nikon Zf and Z fc are modeled on the legendary <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2</a> from the early ‘80s. And they’re by far the most faithful replications of a <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film-era SLR</a> on the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> market today. Their slimline profiles and seriously lacking grips make them feel gratifyingly unwieldy and their chunky physical dials are a tactile pleasure to shoot with. The only thing missing, then, is a lens with an aperture ring! </p><p>I’m not alone in my grievances. Such feedback has plagued the Nikon Zf and Zfc ever since each <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro camera's</a> respective release, but thankfully, third-party options are available. However, none are quite as lovely as Voigtlander’s Z-mount line up. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4750px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="3qrxr24HCendMWMB2Uesg5" name="Voigtländer 15mm f4.5 Super Wide-Heliar Z 1695.JPG" alt="Voigtländer 15mm f/4.5 Super Wide-Heliar Z Aspherical" src="https://cdn.mos.cms.futurecdn.net/3qrxr24HCendMWMB2Uesg5.jpg" mos="" align="middle" fullscreen="" width="4750" height="2671" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Voigtlander immediately gets plenty of kudos because all of its Z-mount lenses are developed and manufactured under licence, so it’s got an official thumbs up from Nikon. What’s more, a trio of specialist APS-C (DX) optics are available, such as the <a href="https://www.digitalcameraworld.com/reviews/voigtlander-d23mm-f12-nokton-z-aspherical-review">Voigtländer D23mm f/1.2 Nokton Z Aspherical</a>, alongside a broader range of 10 full-frame optics, like the <a href="https://www.digitalcameraworld.com/reviews/voigtlander-15mm-f45-super-wide-heliar-z-aspherical-review">Voigtländer 15mm f/4.5 Super Wide-Heliar Z Aspherical</a>. That’s a decent lineup of glass! </p><p>Each Voigtlander lens feels authentically retro, too, boasting all-metal lens barrels, as well as manual-focus only designs, with many also featuring beefy scalloped grooves for better purchase. But they haven’t omitted the mod cons entirely. Lenses feature electronic contacts to supply EXIF data and work in tandem with IBIS. </p><p><em>And yes, they all have aperture rings.</em></p><div data-widget-type="multimodelreview" data-model-name="Nikon Zf,Nikon Z fc"></div><div data-widget-type="multimodelreview" data-model-name="Voigtlander 15mm f/4.5 Super Wide-Heliar Z Aspherical,Voigtlander D23mm f/1.2 Nokton Z"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more of my Nikon ramblings? The <a href="https://www.digitalcameraworld.com/cameras/lenses/the-nikon-z-180-600mm-f-5-6-6-3-vr-bridges-the-gap-between-budget-teles-and-pro-grade-glass-and-its-a-personal-favorite">Nikon Z 180-600mm f/5.6-6.3 VR bridges the gap between budget teles and pro-grade glass</a> – and it’s a personal favorite. <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">You can’t buy heritage: Why Nikon still rules</a> as it celebrates its 109th birthday! Plus, <a href="https://www.digitalcameraworld.com/photography/galleries-and-exhibitions/alien-world-of-photomicrography-displayed-at-tokyo-photographic-art-museum-celebrates-101-years-of-nikon-microscopes">alien world of photomicrography displayed at Tokyo Photographic Art Museum</a> celebrates 101 years of Nikon microscopes.</p>
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                                                            <title><![CDATA[ Alien world of photomicrography displayed at Tokyo Photographic Art Museum celebrates 101 years of Nikon microscopes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Last year, Nikon celebrated the centenary of the launch of its <a href="https://www.microscope.healthcare.nikon.com/en_EU/about/news/nikon-announces-the-100th-anniversary-of-the-joico-microscope" target="_blank" rel="nofollow">JOICO microscope</a>, the very first product in what would become the-then Nippon Kogaku’s microscope division, still a vital part of the Nikon Healthcare Business Unit today. Successes such as this are what ultimately paved the way for Nikon’s play into the camera market in 1948 with the Nikon I and beyond. </p><p>This year marks the 101st anniversary of the JOICO microscope and Nikon is once again celebrating its precision-optics lineage via a <a href="https://www.microscope.healthcare.nikon.com/ja_JP/joico-100th/top" target="_blank" rel="nofollow">special exhibition</a> at the Tokyo Photographic Art Museum called Nikon Small World / Nikon JOICO Award Exhibition: “The Microscopic World – Illuminating the Future of Life”. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DP1RzBVDz5a/" target="_blank">A post shared by Nikon Small World (@nikonsmallworld)</a></p><p>A photo posted by </p></blockquote></div><p>The exhibition, which runs until August 23, invites visitors to journey through Nikon’s microscope history, all while being treated to some jaw-dropping imagery courtesy of <a href="https://www.nikonsmallworld.com/" target="_blank" rel="nofollow">Nikon Small World</a> (see last year's incredible stills winner above). </p><p>This global microscopic image contest celebrates the art of photomicrography, whereby a camera is attached to a microscope and used to capture incredible microscopic images. Nikon Small World includes both stills and video competitions, and features a panel of experienced judges. The 2026 competition is now closed for entries but the winners haven't yet been announced. </p><p>The Nikon Small World / Nikon JOICO Award Exhibition runs from July 25 to August 23, 2026. Standard opening hours are from 10:00 to 18:00. General admission costs 700 JPY (approx $4.50/£3.30/AU$6.30), students and 65+ rates are 500 JPY (approx $3.20/£2.40/AU$4.50), along with free admission for high-school students and younger. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vrpJTnqfXUSd6J7zrdpfjX" name="WEB_SmallWorld_LIST.jpg" alt="Microscope image showing Dorsal view of bones and scales (blue) and lymphatic vessels (orange) in a juvenile zebrafish" src="https://cdn.mos.cms.futurecdn.net/vrpJTnqfXUSd6J7zrdpfjX.jpg" mos="" align="middle" fullscreen="1" width="1200" height="675" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vrpJTnqfXUSd6J7zrdpfjX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Dorsal view of bones and scales (blue) and lymphatic vessels (orange) in a juvenile zebrafish. This image by Daniel Castranova was the overall winning image in Nikon's Small World competition in 2020 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Daniel Castranova, et al.)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-microscopes">best microscopes for photography </a>as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon camera</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/galleries-and-exhibitions/alien-world-of-photomicrography-displayed-at-tokyo-photographic-art-museum-celebrates-101-years-of-nikon-microscopes</link>
                                                                            <description>
                            <![CDATA[ Nikon’s been making microscopes for over a century, now you can visit an exhibition that explores both its history and modern photomicrography masterpieces ]]>
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                                                                        <pubDate>Tue, 04 Aug 2026 11:31:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Galleries and Exhibitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Daniel Castranova, et al.]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Small World / NIKON JOICO AWARD Exhibition promotional image ]]></media:description>                                                            <media:text><![CDATA[Nikon Small World / NIKON JOICO AWARD Exhibition promotional image ]]></media:text>
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                                <p>Last year, Nikon celebrated the centenary of the launch of its <a href="https://www.microscope.healthcare.nikon.com/en_EU/about/news/nikon-announces-the-100th-anniversary-of-the-joico-microscope" target="_blank" rel="nofollow">JOICO microscope</a>, the very first product in what would become the-then Nippon Kogaku’s microscope division, still a vital part of the Nikon Healthcare Business Unit today. Successes such as this are what ultimately paved the way for Nikon’s play into the camera market in 1948 with the Nikon I and beyond. </p><p>This year marks the 101st anniversary of the JOICO microscope and Nikon is once again celebrating its precision-optics lineage via a <a href="https://www.microscope.healthcare.nikon.com/ja_JP/joico-100th/top" target="_blank" rel="nofollow">special exhibition</a> at the Tokyo Photographic Art Museum called Nikon Small World / Nikon JOICO Award Exhibition: “The Microscopic World – Illuminating the Future of Life”. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DP1RzBVDz5a/" target="_blank">A post shared by Nikon Small World (@nikonsmallworld)</a></p><p>A photo posted by </p></blockquote></div><p>The exhibition, which runs until August 23, invites visitors to journey through Nikon’s microscope history, all while being treated to some jaw-dropping imagery courtesy of <a href="https://www.nikonsmallworld.com/" target="_blank" rel="nofollow">Nikon Small World</a> (see last year's incredible stills winner above). </p><p>This global microscopic image contest celebrates the art of photomicrography, whereby a camera is attached to a microscope and used to capture incredible microscopic images. Nikon Small World includes both stills and video competitions, and features a panel of experienced judges. The 2026 competition is now closed for entries but the winners haven't yet been announced. </p><p>The Nikon Small World / Nikon JOICO Award Exhibition runs from July 25 to August 23, 2026. Standard opening hours are from 10:00 to 18:00. General admission costs 700 JPY (approx $4.50/£3.30/AU$6.30), students and 65+ rates are 500 JPY (approx $3.20/£2.40/AU$4.50), along with free admission for high-school students and younger. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vrpJTnqfXUSd6J7zrdpfjX" name="WEB_SmallWorld_LIST.jpg" alt="Microscope image showing Dorsal view of bones and scales (blue) and lymphatic vessels (orange) in a juvenile zebrafish" src="https://cdn.mos.cms.futurecdn.net/vrpJTnqfXUSd6J7zrdpfjX.jpg" mos="" align="middle" fullscreen="1" width="1200" height="675" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vrpJTnqfXUSd6J7zrdpfjX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Dorsal view of bones and scales (blue) and lymphatic vessels (orange) in a juvenile zebrafish. This image by Daniel Castranova was the overall winning image in Nikon's Small World competition in 2020 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Daniel Castranova, et al.)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-microscopes">best microscopes for photography </a>as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon camera</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>.</p>
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                                                            <title><![CDATA[ Report: "Nikon is working on a Z7 III that will be a high-resolution camera" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>After cooling off for a while, there are fresh <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a> about the Nikon Z7 III – which is purported to be a "<a href="https://www.digitalcameraworld.com/buying-guides/the-10-highest-resolution-cameras-you-can-buy-today">high resolution camera</a>" with a resolution of up to 61MP. </p><p>While Sony's latest resolution-focused body, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>, has upped the full-frame ante to 66.7MP, a pixel count of 61MP would put the Nikon Z7 III on the same playing field as resolution monsters like the <a href="https://www.digitalcameraworld.com/reviews/sony-a7r-v-review">Sony A7R V</a>, the <a href="https://www.digitalcameraworld.com/reviews/leica-sl3-review-this-is-the-first-leica-that-i-would-actually-buy">Leica SL3</a> and the <a href="https://www.digitalcameraworld.com/reviews/sigma-fp-l-review">Sigma fp L</a>. </p><p>The new report comes courtesy of Ordinary Filmmaker, citing a source he has known for a couple of years that he believes to be reliable: </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/9kmONBTBW9Y" allowfullscreen></iframe></div></div><p>"I do have news from a known source about the Z7 Mark III. Nikon is working on a Z7 Mark III that will be a high-resolution camera. We have confirmation on that, but don't have many specifications.</p><p>"The autofocus will be much improved over the Z7 Mark II. Okay, yes, that one was a gimme. That was an easy one. But let's get to the sweet spot, the resolution of the Z7 Mark III: Nikon's testing a resolution between 56 and 61 megapixels."</p><p>There is something of a precedent for this, as there have been rumors dating back <a href="https://www.digitalcameraworld.com/news/61mp-nikon-z8-incoming-using-the-same-sony-a7r-iv-sensor">as far as 2019</a> that Nikon was planning to use a 60MP Sony sensor for an upcoming camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3520px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="7FhRgrkwqCd4yhzGxyMR8B" name="Nikon Z7 IIIb" alt="Nikon Z7 III mockup, against a yellow background" src="https://cdn.mos.cms.futurecdn.net/7FhRgrkwqCd4yhzGxyMR8B.jpg" mos="" align="middle" fullscreen="" width="3520" height="1980" attribution="" endorsement="" class="inline"></p></div></div></figure><p>I think the company would certainly do well to further differentiate its products at the top end, as currently there are a trio of Z bodies using a 45.7MP sensor (the <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Nikon Z7 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>) so having a dedicated "resolution model" would help give the Z7 line a distinct identity. </p><p>That would give us a full-frame lineup comprising the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> for relaxed, retro-focused users, the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> for dedicated video, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-iii-review-a-dream-camera-for-content-creators-through-to-enthusiast-and-pro-photographers">Nikon Z6 III</a> for hybrid and action shooting, the Z7 III for the highest fidelity capture and the Z8 and Z9 for ultimate performance. </p><p>It would also leave Canon in the lurch as the only one of the "big three" full-frame brands without a high-resolution camera, which increasingly feels like a gap in its lineup. </p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-Wwq7wX"></div>                            </div>                            <script src="https://kwizly.com/embed/Wwq7wX.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a> for mirrorless bodies. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/report-nikon-is-working-on-a-z7-iii-that-will-be-a-high-resolution-camera</link>
                                                                            <description>
                            <![CDATA[ The Nikon Z7 III could have a 61MP sensor, rivalling Sony's high-resolution A7R cameras ]]>
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                                                                        <pubDate>Mon, 03 Aug 2026 10:35:00 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Aug 2026 08:37:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z7 III mockup, against a yellow background]]></media:description>                                                            <media:text><![CDATA[Nikon Z7 III mockup, against a yellow background]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z7 III mockup, against a yellow background]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>After cooling off for a while, there are fresh <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a> about the Nikon Z7 III – which is purported to be a "<a href="https://www.digitalcameraworld.com/buying-guides/the-10-highest-resolution-cameras-you-can-buy-today">high resolution camera</a>" with a resolution of up to 61MP. </p><p>While Sony's latest resolution-focused body, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>, has upped the full-frame ante to 66.7MP, a pixel count of 61MP would put the Nikon Z7 III on the same playing field as resolution monsters like the <a href="https://www.digitalcameraworld.com/reviews/sony-a7r-v-review">Sony A7R V</a>, the <a href="https://www.digitalcameraworld.com/reviews/leica-sl3-review-this-is-the-first-leica-that-i-would-actually-buy">Leica SL3</a> and the <a href="https://www.digitalcameraworld.com/reviews/sigma-fp-l-review">Sigma fp L</a>. </p><p>The new report comes courtesy of Ordinary Filmmaker, citing a source he has known for a couple of years that he believes to be reliable: </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/9kmONBTBW9Y" allowfullscreen></iframe></div></div><p>"I do have news from a known source about the Z7 Mark III. Nikon is working on a Z7 Mark III that will be a high-resolution camera. We have confirmation on that, but don't have many specifications.</p><p>"The autofocus will be much improved over the Z7 Mark II. Okay, yes, that one was a gimme. That was an easy one. But let's get to the sweet spot, the resolution of the Z7 Mark III: Nikon's testing a resolution between 56 and 61 megapixels."</p><p>There is something of a precedent for this, as there have been rumors dating back <a href="https://www.digitalcameraworld.com/news/61mp-nikon-z8-incoming-using-the-same-sony-a7r-iv-sensor">as far as 2019</a> that Nikon was planning to use a 60MP Sony sensor for an upcoming camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3520px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="7FhRgrkwqCd4yhzGxyMR8B" name="Nikon Z7 IIIb" alt="Nikon Z7 III mockup, against a yellow background" src="https://cdn.mos.cms.futurecdn.net/7FhRgrkwqCd4yhzGxyMR8B.jpg" mos="" align="middle" fullscreen="" width="3520" height="1980" attribution="" endorsement="" class="inline"></p></div></div></figure><p>I think the company would certainly do well to further differentiate its products at the top end, as currently there are a trio of Z bodies using a 45.7MP sensor (the <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-ii-review">Nikon Z7 II</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>) so having a dedicated "resolution model" would help give the Z7 line a distinct identity. </p><p>That would give us a full-frame lineup comprising the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> for relaxed, retro-focused users, the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a> for dedicated video, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-iii-review-a-dream-camera-for-content-creators-through-to-enthusiast-and-pro-photographers">Nikon Z6 III</a> for hybrid and action shooting, the Z7 III for the highest fidelity capture and the Z8 and Z9 for ultimate performance. </p><p>It would also leave Canon in the lurch as the only one of the "big three" full-frame brands without a high-resolution camera, which increasingly feels like a gap in its lineup. </p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-Wwq7wX"></div>                            </div>                            <script src="https://kwizly.com/embed/Wwq7wX.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a> for mirrorless bodies. </p>
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                                                            <title><![CDATA[ Nikon patent overruled, puts Viltrox lawsuit at risk ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The China National Intellectual Property Administration (CNIPA) has invalidated the patent at the heart of Nikon’s high-profile legal battle against Viltrox, according to court documents <a href="https://nikonrumors.com/2026/07/29/confirmed-nikon-lost-the-patent-lawsuit-against-viltrox-in-china.aspx/" target="_blank" rel="nofollow">obtained by</a> Nikon Rumors. </p><p>The rumor outlet <a href="https://nikonrumors.com/2026/07/28/it-seems-that-nikon-lost-the-patent-infringement-lawsuit-against-viltrox-in-china.aspx/" target="_blank" rel="nofollow">previously reported</a> that Nikon had likely lost its patent infringement lawsuit and now the outcome appears to have been confirmed.</p><p>Technically, the suit isn’t over yet. Nikon will be given three months in which to appeal the decision or could focus its efforts elsewhere. But either way, this is a major setback for the Big N and a major hurdle cleared for Viltrox.</p><h2 id="what-s-the-lawsuit-about">What's the lawsuit about?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1981px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ASaTHZQVKbY7vrL8vpEP6E" name="4753" alt="Nikon Z mount and FX sensor on a black background with a giant question mark in the middle" src="https://cdn.mos.cms.futurecdn.net/ASaTHZQVKbY7vrL8vpEP6E.jpg" mos="" align="middle" fullscreen="" width="1981" height="1115" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon )</span></figcaption></figure><p>Talk of a lawsuit began to surface at the beginning of the year, with a variety of reports speculating exactly what Nikon was suing Viltrox over – the most outlandish being <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/is-this-what-nikons-lawsuit-is-about-viltrox-is-making-a-camera-using-the-z-mount-report">a completely unsubstantiated Z-mount camera</a>. </p><p>Now that the dust has settled somewhat, it’s clear that Nikon was pursuing Viltrox primarily over its implementation of four bayonet lugs and the placement of electrical terminal groups (contacts) – but it’s still not clear which product(s) the lawsuit actually relates to.  </p><p>Nikon Rumors posted an English translation via an AI recap of the 25-page document, which helps to shed some light on the Chinese authority’s reasoning, stating that the legal basis for the invalidation was a “lack of inventiveness”. </p><p>What does that mean? Well, according to <a href="https://strachanip.co.uk/the-truth-about-obviousness-in-patent-law/" target="_blank" rel="nofollow">Strachan IP</a>, a patented invention has to “have at least one novel technical feature over what has been done before,” which is called an inventive step. So, you can’t patent a wheel, but you can patent a particularly innovative axle. </p><p>In the aforementioned court case, the CNIPA has invalidated Nikon’s patent by arguing that it simply isn’t inventive enough. The story continues… </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Into Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, You can’t buy heritage: <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">Why Nikon still rules as it celebrates its 109th birthday!</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-patent-overruled-puts-viltrox-lawsuit-at-risk</link>
                                                                            <description>
                            <![CDATA[ Is Nikon's lawsuit against Viltrox on the rocks? Chinese authority invalidates Nikon patent for “lack of inventiveness” ]]>
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                                                                        <pubDate>Fri, 31 Jul 2026 14:37:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon / Viltrox / Digital Camera World ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z50 II next to Viltrox lens with &#039;VS&#039; lettering in the middle ]]></media:description>                                                            <media:text><![CDATA[Nikon Z50 II next to Viltrox lens with &#039;VS&#039; lettering in the middle ]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z50 II next to Viltrox lens with &#039;VS&#039; lettering in the middle ]]></media:title>
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                                <p>The China National Intellectual Property Administration (CNIPA) has invalidated the patent at the heart of Nikon’s high-profile legal battle against Viltrox, according to court documents <a href="https://nikonrumors.com/2026/07/29/confirmed-nikon-lost-the-patent-lawsuit-against-viltrox-in-china.aspx/" target="_blank" rel="nofollow">obtained by</a> Nikon Rumors. </p><p>The rumor outlet <a href="https://nikonrumors.com/2026/07/28/it-seems-that-nikon-lost-the-patent-infringement-lawsuit-against-viltrox-in-china.aspx/" target="_blank" rel="nofollow">previously reported</a> that Nikon had likely lost its patent infringement lawsuit and now the outcome appears to have been confirmed.</p><p>Technically, the suit isn’t over yet. Nikon will be given three months in which to appeal the decision or could focus its efforts elsewhere. But either way, this is a major setback for the Big N and a major hurdle cleared for Viltrox.</p><h2 id="what-s-the-lawsuit-about">What's the lawsuit about?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1981px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ASaTHZQVKbY7vrL8vpEP6E" name="4753" alt="Nikon Z mount and FX sensor on a black background with a giant question mark in the middle" src="https://cdn.mos.cms.futurecdn.net/ASaTHZQVKbY7vrL8vpEP6E.jpg" mos="" align="middle" fullscreen="" width="1981" height="1115" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon )</span></figcaption></figure><p>Talk of a lawsuit began to surface at the beginning of the year, with a variety of reports speculating exactly what Nikon was suing Viltrox over – the most outlandish being <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/is-this-what-nikons-lawsuit-is-about-viltrox-is-making-a-camera-using-the-z-mount-report">a completely unsubstantiated Z-mount camera</a>. </p><p>Now that the dust has settled somewhat, it’s clear that Nikon was pursuing Viltrox primarily over its implementation of four bayonet lugs and the placement of electrical terminal groups (contacts) – but it’s still not clear which product(s) the lawsuit actually relates to.  </p><p>Nikon Rumors posted an English translation via an AI recap of the 25-page document, which helps to shed some light on the Chinese authority’s reasoning, stating that the legal basis for the invalidation was a “lack of inventiveness”. </p><p>What does that mean? Well, according to <a href="https://strachanip.co.uk/the-truth-about-obviousness-in-patent-law/" target="_blank" rel="nofollow">Strachan IP</a>, a patented invention has to “have at least one novel technical feature over what has been done before,” which is called an inventive step. So, you can’t patent a wheel, but you can patent a particularly innovative axle. </p><p>In the aforementioned court case, the CNIPA has invalidated Nikon’s patent by arguing that it simply isn’t inventive enough. The story continues… </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Into Nikon? Check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">best Nikon Z lenses</a>. Plus, You can’t buy heritage: <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">Why Nikon still rules as it celebrates its 109th birthday!</a></p>
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                                                            <title><![CDATA[ The Nikon Z 180-600mm f/5.6-6.3 VR bridges the gap between budget teles and pro-grade glass – and it’s a personal favorite ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I am never surprised to see that the<a href="https://www.digitalcameraworld.com/reviews/nikon-z-180-600mm-f56-63-vr-review"> Nikon Z 180-600mm f/5.6-6.3 VR </a>is trending on Google. From the moment this formidable <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Nikon Z lens</a> was launched back in 2023, it’s been a hugely popular optic for Nikon. </p><p>Indeed its spiritual forebear, the <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-200-500mm-f56e-ed-vr-review">Nikon AF‑S 200‑500mm f/5.6E ED VR</a>, is still a fixture in both hides and trackside the world over. </p><h2 id="a-fantastic-performer-that-stops-short-of-pro-level-prices">A fantastic performer that stops short of pro-level prices</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5178px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="NBYscWEYMWM9iHbuyaVKye" name="Z 180-600 F5.6-6.3_NS_USDD_0038_A3-169.jpg" alt="Nikon Z 180-600mm f/5.6-6.3 VR" src="https://cdn.mos.cms.futurecdn.net/NBYscWEYMWM9iHbuyaVKye.jpg" mos="" align="middle" fullscreen="" width="5178" height="2913" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The Nikon Z 180-600mm f/5.6-6.3 VR sits firmly within the enthusiast bracket, but I’ve known pros to favor its blend of reach, affordability and <em>relatively</em> light weight, too. </p><p>Essentially, it’s a middle ground between lenses like the<a href="https://www.digitalcameraworld.com/reviews/tamron-70-300mm-f45-63-di-iii-rxd-review"> Tamron 70-300mm f/4.5-6.3 Di III RXD</a> ($699 / £699 / AU$1,199) and the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-28-400mm-f4-8-vr-review">Nikon Z 28‑400mm f/4‑8 VR</a> ($1,449 / £1,399 / AU$2,299), and serious pro-grade optics that arguably begin with the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-100-400mm-f45-56-vr-s-review">Nikon Z 100‑400mm f/4.5‑5.6 VR S</a> ($2,949 / £2,699 / AU$4,799) and ends with the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f4-tc-vr-s-review">Nikon Z 600mm f/4 TC VR S</a> ($16,199 / £15,499 / AU$28,299).</p><p>The Nikon Z 180-600mm f/5.6-6.3 VR is priced at $2,199 / £1,999 / AU$3,099, placing it firmly in the middle. However, it’s important to remember that this is an extremely long lens. </p><p>The Big N doesn’t make many 600mm optics and the Nikon Z 180-600mm f/5.6-6.3 VR is the cheapest of the bunch. It might not be the fastest lens in the world, but it’s still very workable in a variety of situations – especially given the enhanced low-light capabilities of the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the industry-rocking power of AI noise reduction. </p><p>I get it, 2,000 bucks is a lot of anyone’s money and it’s beyond the reach of some creatives. But for sports and wildlife photographers, having a long lens like the Nikon Z 180-600mm f/5.6-6.3 VR in their arsenal is quite simply more important than the camera. </p><p>A lot of enthusiasts have no problem dropping big bucks on a body or two (or three), but shy away from investing in the optics they need to fulfill their creative ambition. </p><p>If you can’t afford the Nikon Z 180-600mm f/5.6-6.3 VR but have a Z-Series camera, my recommendation would be to pair a secondhand F-mount lens – such as the Nikon AF‑S 200‑500mm f/5.6E ED VR – with the <a href="https://www.digitalcameraworld.com/reviews/nikon-ftz-ii-review">Nikon FTZ adapter</a>. </p><p>Right now, <a href="https://www.mpb.com/search?q=Nikon%20AF%E2%80%91S%20200%E2%80%91500mm%20f%2F5.6E%20ED%20VR" target="_blank" rel="sponsored">MPB is selling said lens from £589 / $849</a>, but there is a wealth of long lenses on the used market that you can find for less.</p><h2 id="nikon-z-180-600mm-f-5-6-6-3-vr-how-does-it-fare-in-2026">Nikon Z 180-600mm f/5.6-6.3 VR: How does it fare in 2026?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="5hSEttTUek8eh4XRwUm6Fm" name="mGhq2P4WD7BUk295uVWZ9Q_ed" alt="Mike Harris using a Nikon Z8 and Z 180-600mm f/5.6-6.3 VR at Thruxton Race Circuit" src="https://cdn.mos.cms.futurecdn.net/5hSEttTUek8eh4XRwUm6Fm.jpg" mos="" align="middle" fullscreen="" width="1080" height="608" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Nikon Z 180-600mm f/5.6-6.3 VR is a lovely lens to shoot with, delivering gorgeous image quality and a slick, internal zoom design. </p><p>But while the internal zoom does provide a more premium feel, it does mean that this lens will take up plenty of space in your kit bag. So much so that even a standard bag may struggle to accommodate this lens while it’s attached to a camera. </p><p>You get 5.5 stops of Vibration Reduction (Nikon’s proprietary optical stabilization) and customizable function buttons, as well as some decent weather sealing. It doesn’t boast the greatest tripod collar and foot, though, with the latter being rather small and uncomfortable when used as a handle, but this is easily replaced if it bothers you enough (I’ve kept mine).</p><p>And while the f/5.6-6.3 aperture range might seem a bit slow, with some cunning subject positioning it’s not hard to blur the background – especially as you’ll likely spend most of your time at the telephoto end anyway. </p><p>Overall, the Nikon Z 180-600mm f/5.6-6.3 VR represents just as good value and delivers just as good a performance three years after its release. I’d recommend it to anyone.</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z 180-600mm f/5.6-6.3 VR,Nikon FTZ II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p><a href="https://www.digitalcameraworld.com/cameras/lenses/two-years-with-the-nikon-z-180-600mm-f-5-6-6-3-vr-still-a-wildlife-or-sports-enthusiasts-dream-lens">Two years with the Nikon Z 180-600mm f/5.6-6.3 VR</a>: Still a wildlife or sports enthusiast’s dream lens. I chose the Nikon Z 180-600mm for its value and reach, but <a href="https://www.digitalcameraworld.com/cameras/lenses/i-chose-the-nikon-z-180-600mm-for-its-value-and-reach-but-my-chiropractor-would-recommend-the-z-100-400mm">my chiropractor would recommend the Z 100-400mm</a>. And here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/the-nikon-z-180-600mm-f-5-6-6-3-vr-bridges-the-gap-between-budget-teles-and-pro-grade-glass-and-its-a-personal-favorite</link>
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                            <![CDATA[ Few of Nikon's Z lenses claim as much bang for buck as the Nikon Z 180-600mm f/5.6-6.3 VR – a sports and wildlife enthusiast’s dream lens ]]>
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                                                                        <pubDate>Thu, 30 Jul 2026 16:04:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z 180-600mm f/5.6-6.3 VR]]></media:description>                                                            <media:text><![CDATA[Nikon Z 180-600mm f/5.6-6.3 VR]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z 180-600mm f/5.6-6.3 VR]]></media:title>
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                                <p>I am never surprised to see that the<a href="https://www.digitalcameraworld.com/reviews/nikon-z-180-600mm-f56-63-vr-review"> Nikon Z 180-600mm f/5.6-6.3 VR </a>is trending on Google. From the moment this formidable <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-z-lenses">Nikon Z lens</a> was launched back in 2023, it’s been a hugely popular optic for Nikon. </p><p>Indeed its spiritual forebear, the <a href="https://www.digitalcameraworld.com/reviews/nikon-af-s-200-500mm-f56e-ed-vr-review">Nikon AF‑S 200‑500mm f/5.6E ED VR</a>, is still a fixture in both hides and trackside the world over. </p><h2 id="a-fantastic-performer-that-stops-short-of-pro-level-prices">A fantastic performer that stops short of pro-level prices</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5178px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="NBYscWEYMWM9iHbuyaVKye" name="Z 180-600 F5.6-6.3_NS_USDD_0038_A3-169.jpg" alt="Nikon Z 180-600mm f/5.6-6.3 VR" src="https://cdn.mos.cms.futurecdn.net/NBYscWEYMWM9iHbuyaVKye.jpg" mos="" align="middle" fullscreen="" width="5178" height="2913" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The Nikon Z 180-600mm f/5.6-6.3 VR sits firmly within the enthusiast bracket, but I’ve known pros to favor its blend of reach, affordability and <em>relatively</em> light weight, too. </p><p>Essentially, it’s a middle ground between lenses like the<a href="https://www.digitalcameraworld.com/reviews/tamron-70-300mm-f45-63-di-iii-rxd-review"> Tamron 70-300mm f/4.5-6.3 Di III RXD</a> ($699 / £699 / AU$1,199) and the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-28-400mm-f4-8-vr-review">Nikon Z 28‑400mm f/4‑8 VR</a> ($1,449 / £1,399 / AU$2,299), and serious pro-grade optics that arguably begin with the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-100-400mm-f45-56-vr-s-review">Nikon Z 100‑400mm f/4.5‑5.6 VR S</a> ($2,949 / £2,699 / AU$4,799) and ends with the <a href="https://www.digitalcameraworld.com/reviews/nikon-z-600mm-f4-tc-vr-s-review">Nikon Z 600mm f/4 TC VR S</a> ($16,199 / £15,499 / AU$28,299).</p><p>The Nikon Z 180-600mm f/5.6-6.3 VR is priced at $2,199 / £1,999 / AU$3,099, placing it firmly in the middle. However, it’s important to remember that this is an extremely long lens. </p><p>The Big N doesn’t make many 600mm optics and the Nikon Z 180-600mm f/5.6-6.3 VR is the cheapest of the bunch. It might not be the fastest lens in the world, but it’s still very workable in a variety of situations – especially given the enhanced low-light capabilities of the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a> and the industry-rocking power of AI noise reduction. </p><p>I get it, 2,000 bucks is a lot of anyone’s money and it’s beyond the reach of some creatives. But for sports and wildlife photographers, having a long lens like the Nikon Z 180-600mm f/5.6-6.3 VR in their arsenal is quite simply more important than the camera. </p><p>A lot of enthusiasts have no problem dropping big bucks on a body or two (or three), but shy away from investing in the optics they need to fulfill their creative ambition. </p><p>If you can’t afford the Nikon Z 180-600mm f/5.6-6.3 VR but have a Z-Series camera, my recommendation would be to pair a secondhand F-mount lens – such as the Nikon AF‑S 200‑500mm f/5.6E ED VR – with the <a href="https://www.digitalcameraworld.com/reviews/nikon-ftz-ii-review">Nikon FTZ adapter</a>. </p><p>Right now, <a href="https://www.mpb.com/search?q=Nikon%20AF%E2%80%91S%20200%E2%80%91500mm%20f%2F5.6E%20ED%20VR" target="_blank" rel="sponsored">MPB is selling said lens from £589 / $849</a>, but there is a wealth of long lenses on the used market that you can find for less.</p><h2 id="nikon-z-180-600mm-f-5-6-6-3-vr-how-does-it-fare-in-2026">Nikon Z 180-600mm f/5.6-6.3 VR: How does it fare in 2026?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="5hSEttTUek8eh4XRwUm6Fm" name="mGhq2P4WD7BUk295uVWZ9Q_ed" alt="Mike Harris using a Nikon Z8 and Z 180-600mm f/5.6-6.3 VR at Thruxton Race Circuit" src="https://cdn.mos.cms.futurecdn.net/5hSEttTUek8eh4XRwUm6Fm.jpg" mos="" align="middle" fullscreen="" width="1080" height="608" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Nikon Z 180-600mm f/5.6-6.3 VR is a lovely lens to shoot with, delivering gorgeous image quality and a slick, internal zoom design. </p><p>But while the internal zoom does provide a more premium feel, it does mean that this lens will take up plenty of space in your kit bag. So much so that even a standard bag may struggle to accommodate this lens while it’s attached to a camera. </p><p>You get 5.5 stops of Vibration Reduction (Nikon’s proprietary optical stabilization) and customizable function buttons, as well as some decent weather sealing. It doesn’t boast the greatest tripod collar and foot, though, with the latter being rather small and uncomfortable when used as a handle, but this is easily replaced if it bothers you enough (I’ve kept mine).</p><p>And while the f/5.6-6.3 aperture range might seem a bit slow, with some cunning subject positioning it’s not hard to blur the background – especially as you’ll likely spend most of your time at the telephoto end anyway. </p><p>Overall, the Nikon Z 180-600mm f/5.6-6.3 VR represents just as good value and delivers just as good a performance three years after its release. I’d recommend it to anyone.</p><div data-widget-type="multimodelreview" data-model-name="Nikon Z 180-600mm f/5.6-6.3 VR,Nikon FTZ II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p><a href="https://www.digitalcameraworld.com/cameras/lenses/two-years-with-the-nikon-z-180-600mm-f-5-6-6-3-vr-still-a-wildlife-or-sports-enthusiasts-dream-lens">Two years with the Nikon Z 180-600mm f/5.6-6.3 VR</a>: Still a wildlife or sports enthusiast’s dream lens. I chose the Nikon Z 180-600mm for its value and reach, but <a href="https://www.digitalcameraworld.com/cameras/lenses/i-chose-the-nikon-z-180-600mm-for-its-value-and-reach-but-my-chiropractor-would-recommend-the-z-100-400mm">my chiropractor would recommend the Z 100-400mm</a>. And here are the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography</a>.</p>
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                                                            <title><![CDATA[ The Nikon D800 was never meant to be a pro sports camera – but it changed my career the moment I ordered it ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When people think about professional sports photography, they usually imagine cameras firing at ridiculous speeds, enormous telephoto lenses lining the edge of the field and photographers transmitting images to waiting news desks before the action has even finished. </p><p>For a long time I bought into that philosophy as well, because speed was everything – or at least, that was what sports photographers were constantly told.</p><p>The more frames your camera could capture, the greater your chances of recording the decisive moment. Miss the shot and somebody sitting three feet away from you would almost certainly have it – which meant fast frame rates, deep buffers and responsive autofocus were considered the defining qualities of any serious professional <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-sports-photography">sports camera</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1095px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="YrH7CFoFadUdjKpQKWYamR" name="Sebastian Oakley" alt="Sebastian Oakley gear" src="https://cdn.mos.cms.futurecdn.net/YrH7CFoFadUdjKpQKWYamR.jpg" mos="" align="middle" fullscreen="1" width="1095" height="616" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YrH7CFoFadUdjKpQKWYamR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D800 became my best friend on the pro sports battlefield </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>At the time I was using the Nikon D3, a camera that deserved every bit of praise it received. Its 12MP sensor might sound rather modest by modern standards, but it delivered excellent images, dependable autofocus and the sort of speed that pro sports photographers required. </p><p>It was a proper working camera, built to survive difficult conditions, constant travelling and thousands upon thousands of shutter actuations. </p><p>Then Nikon announced the Nikon D800, and suddenly my understanding of what a professional sports camera could be changed completely. </p><p>I was fortunate enough to see an early preview through Nikon Professional Services and, the moment I learned what the camera could do, I knew it was going to become my game-changer both on and off the sports field.</p><p>This was a 36.3MP full-frame DSLR arriving at a time when most sports photographers were still concentrating almost entirely on frame rates, buffer depths and how quickly they could fire another burst. </p><p>The Nikon D800 was not designed as an obvious replacement for the D3, and its 4fps continuous shooting speed at full resolution looked positively pedestrian beside Nikon’s flagship sports cameras. </p><p>However, I could see something in the D800 that went far beyond the numbers on a specification sheet. </p><p>I ordered two bodies almost immediately and was fortunate enough to be among the first group of photographers to receive them, before taking both cameras to one of the most demanding assignments of my professional career.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7360px;"><p class="vanilla-image-block" style="padding-top:66.74%;"><img id="jdw7vUyYy6ZXNMRG3HCRy3" name="Mirror Image. Reflections in the water complex at the Hartpury International Horse Trials 2016, Image By Sebastian Oakley.JPG" alt="Horse By Sebastian Oakley" src="https://cdn.mos.cms.futurecdn.net/jdw7vUyYy6ZXNMRG3HCRy3.jpg" mos="" align="middle" fullscreen="" width="7360" height="4912" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Sebastian Oakley)</span></figcaption></figure><p>One of their first major outings was the Badminton Horse Trials, one of the biggest equestrian events in the world, where I was photographing athletes competing at the highest level of the sport for the FEI (Fédération Equestre Internationale). </p><p>Taking a pair of Nikon D800 bodies into that environment might have seemed like a strange decision, because high-resolution cameras were still widely considered tools for studio, landscape and commercial photographers rather than fast-moving sporting events.</p><p>My work, however, was already beginning to sit between those different worlds. I was not only photographing riders for editorial coverage; many of my clients were brands that wanted images showing their products being used by leading equestrian and human athletes in the field.</p><p>These clients needed photographs for advertising campaigns, promotional displays, websites, brochures and sometimes enormous exhibition stands. That was where the Nikon D800 gave me an advantage, because its 36.3MP files captured a level of detail that was remarkable at the time.</p><p>Logos on clothing, saddlecloths, riding boots, protective equipment and horse rugs were clearer and more usable than they had been in my 12MP files. Clients could crop a photograph while still retaining sufficient resolution for professional advertising work, and I could offer them considerably more flexibility with every image I delivered.</p><p>That cropping freedom was particularly valuable in equestrian sport, where a horse and rider can change position incredibly quickly. </p><p>There are times when the perfect expression, stride or product placement occurs slightly outside your intended composition, and the D800 gave me room to straighten, reframe and crop without immediately degrading the quality of the final photograph.</p><p>It did not mean that composition suddenly stopped mattering. In fact, the additional demand for images made me think more carefully than ever about where I positioned myself, which backgrounds I used and how many different angles I could capture during a single competition.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5754px;"><p class="vanilla-image-block" style="padding-top:66.21%;"><img id="AYcLZMop6TtgUpBndeTmpY" name="Ben Maher Riding Diva II at Furusiyya Nations Cup Hickstead 2016, Image By Sebastian Oakley.JPG" alt="Ben Maher Riding Diva II at Furusiyya Nations Cup" src="https://cdn.mos.cms.futurecdn.net/AYcLZMop6TtgUpBndeTmpY.jpg" mos="" align="middle" fullscreen="1" width="5754" height="3810" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AYcLZMop6TtgUpBndeTmpY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Sebastian Oakley)</span></figcaption></figure><p>At some events, I had a roster of around 20 clients requiring photographs – and they were not always interested in just one rider. On occasion, I needed to cover more than half of the competitors in the field, all while keeping track of which athlete was using which client’s product.</p><p>That meant planning my positions carefully and understanding exactly how the competition was likely to unfold. </p><p>I could not simply stand in one place, point a long lens towards the action and hope everything worked itself out; I had to know the course, understand the sport and anticipate where each photograph was most likely to happen.</p><p>The Nikon D800’s comparatively modest frame rate also forced me to trust my timing. </p><p>I could not rely on holding down the shutter button and returning home with dozens of almost identical frames from every moment, so I had to understand the rhythm of a horse approaching a fence, anticipate the point of take-off and press the shutter when the image was actually there.</p><p>Its autofocus was more than capable of keeping pace and, when everything came together, the resulting files were extraordinary. The photographs had the resolution that my commercial clients wanted while retaining the responsiveness, durability and familiar handling I needed from a professional DSLR.</p><p>As brands and advertising agencies began asking for increasingly detailed files, my decision to adopt the Nikon D800 put me ahead of the curve. </p><p>I could provide editorial photographs when required, but I could also deliver files capable of being cropped, enlarged and adapted across multiple advertising formats without compromising the fine detail that clients expected.</p><p>That combination helped me build long-term relationships and eventually maintain a substantial roster of brands at major events. The camera did not do the job for me, because no camera ever will, but it gave me a tool that perfectly matched the direction in which my professional work was moving.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1049px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="AwegX7HGQwejZz9cczP8QK" name="1644321917.jpg" alt="Nikon D800's" src="https://cdn.mos.cms.futurecdn.net/AwegX7HGQwejZz9cczP8QK.jpg" mos="" align="middle" fullscreen="1" width="1049" height="590" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AwegX7HGQwejZz9cczP8QK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My Nikon D800 tag team  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakley)</span></figcaption></figure><p>Those two Nikon D800 bodies went on to capture hundreds of thousands of photographs during my ownership. They endured demanding equestrian events, unpredictable weather, long days beside competition arenas and the constant pressure of delivering images to multiple clients, earning their place in my camera bags many times over.</p><p>They remained an important part of my working setup until I retired from professional sports photography – and they proved that outright frame rate was not the only specification that mattered at the highest level. </p><p>A camera capable of producing detailed, flexible and commercially valuable files could be every bit as useful as one designed simply to fire as many frames as possible.</p><p>The funny thing is that <a href="https://www.digitalcameraworld.com/buying-guides/the-10-highest-resolution-cameras-you-can-buy-today">high-resolution cameras</a> at major sporting events no longer look unusual. Modern photographers routinely use cameras with 40, 50 or even 60MP sensors, often combined with burst rates that would have seemed unbelievable when the D800 first appeared.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2832px;"><p class="vanilla-image-block" style="padding-top:150.28%;"><img id="QzLfRUt8x75MSEUR2XyABV" name="William Fox-Pitt Riding Oslo,Badminton Horse Trials 2013, Image By Sebastian Oakley (1).JPG" alt="Photoshoot" src="https://cdn.mos.cms.futurecdn.net/QzLfRUt8x75MSEUR2XyABV.jpg" mos="" align="middle" fullscreen="1" width="2832" height="4256" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QzLfRUt8x75MSEUR2XyABV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakley)</span></figcaption></figure><p>Resolution and speed are no longer treated as opposing choices, but the Nikon D800 helped demonstrate that high-megapixel cameras belonged in professional sport. </p><p>It showed that the value of a sports image was not determined solely by how quickly the camera could capture it, but also by how much detail, flexibility and commercial potential that photograph could offer afterwards.</p><p>Today, the Nikon D800 has naturally found its way onto the second-hand market, with used examples often available for very reasonable prices through retailers <a href="https://www.mpb.com/search?q=nikon%20d800" target="_blank" rel="sponsored">such as MPB</a> and marketplaces like eBay. </p><p>It may no longer represent cutting-edge technology, but its 36.3MP files remain extremely capable, particularly for photographers who do not require the fastest burst rates or the latest mirrorless autofocus systems.</p><p>For me, though, the Nikon D800 will always represent something far more important than its current used price or its place in camera history. </p><p>It was the camera that encouraged me to look beyond the accepted rules of sports photography, recognize what my clients actually needed and build my professional approach around resolution as well as speed.</p><p>The Nikon D3 might have been the conventional sports camera, but the D800 became the camera that changed my professional career. It gave me an advantage when other photographers were still concentrating entirely on speed, and it proved that sometimes the best tool for the job is not necessarily the most obvious one.</p><div data-widget-type="review" data-model-name="Nikon D800"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-sports-photography">best cameras for sports photography</a> on the market today, along with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras</a> for working pros.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/the-nikon-d800-was-never-meant-to-be-a-pro-sports-camera-but-it-changed-my-career-the-moment-i-ordered-it</link>
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                            <![CDATA[ While the Nikon D800 was never a sports camera, it was the literal game-changer that shaped my whole career as a professional sports photographer ]]>
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                                                                        <pubDate>Wed, 29 Jul 2026 11:35:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Sebastian Oakley]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Me with my Nikon D800 DSLR and 600mm f/4 shooting sports]]></media:description>                                                            <media:text><![CDATA[Sebastian Oakley with Nikon D800 and 600mm f/4]]></media:text>
                                <media:title type="plain"><![CDATA[Sebastian Oakley with Nikon D800 and 600mm f/4]]></media:title>
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                                <p>When people think about professional sports photography, they usually imagine cameras firing at ridiculous speeds, enormous telephoto lenses lining the edge of the field and photographers transmitting images to waiting news desks before the action has even finished. </p><p>For a long time I bought into that philosophy as well, because speed was everything – or at least, that was what sports photographers were constantly told.</p><p>The more frames your camera could capture, the greater your chances of recording the decisive moment. Miss the shot and somebody sitting three feet away from you would almost certainly have it – which meant fast frame rates, deep buffers and responsive autofocus were considered the defining qualities of any serious professional <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-sports-photography">sports camera</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1095px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="YrH7CFoFadUdjKpQKWYamR" name="Sebastian Oakley" alt="Sebastian Oakley gear" src="https://cdn.mos.cms.futurecdn.net/YrH7CFoFadUdjKpQKWYamR.jpg" mos="" align="middle" fullscreen="1" width="1095" height="616" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YrH7CFoFadUdjKpQKWYamR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D800 became my best friend on the pro sports battlefield </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>At the time I was using the Nikon D3, a camera that deserved every bit of praise it received. Its 12MP sensor might sound rather modest by modern standards, but it delivered excellent images, dependable autofocus and the sort of speed that pro sports photographers required. </p><p>It was a proper working camera, built to survive difficult conditions, constant travelling and thousands upon thousands of shutter actuations. </p><p>Then Nikon announced the Nikon D800, and suddenly my understanding of what a professional sports camera could be changed completely. </p><p>I was fortunate enough to see an early preview through Nikon Professional Services and, the moment I learned what the camera could do, I knew it was going to become my game-changer both on and off the sports field.</p><p>This was a 36.3MP full-frame DSLR arriving at a time when most sports photographers were still concentrating almost entirely on frame rates, buffer depths and how quickly they could fire another burst. </p><p>The Nikon D800 was not designed as an obvious replacement for the D3, and its 4fps continuous shooting speed at full resolution looked positively pedestrian beside Nikon’s flagship sports cameras. </p><p>However, I could see something in the D800 that went far beyond the numbers on a specification sheet. </p><p>I ordered two bodies almost immediately and was fortunate enough to be among the first group of photographers to receive them, before taking both cameras to one of the most demanding assignments of my professional career.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7360px;"><p class="vanilla-image-block" style="padding-top:66.74%;"><img id="jdw7vUyYy6ZXNMRG3HCRy3" name="Mirror Image. Reflections in the water complex at the Hartpury International Horse Trials 2016, Image By Sebastian Oakley.JPG" alt="Horse By Sebastian Oakley" src="https://cdn.mos.cms.futurecdn.net/jdw7vUyYy6ZXNMRG3HCRy3.jpg" mos="" align="middle" fullscreen="" width="7360" height="4912" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Sebastian Oakley)</span></figcaption></figure><p>One of their first major outings was the Badminton Horse Trials, one of the biggest equestrian events in the world, where I was photographing athletes competing at the highest level of the sport for the FEI (Fédération Equestre Internationale). </p><p>Taking a pair of Nikon D800 bodies into that environment might have seemed like a strange decision, because high-resolution cameras were still widely considered tools for studio, landscape and commercial photographers rather than fast-moving sporting events.</p><p>My work, however, was already beginning to sit between those different worlds. I was not only photographing riders for editorial coverage; many of my clients were brands that wanted images showing their products being used by leading equestrian and human athletes in the field.</p><p>These clients needed photographs for advertising campaigns, promotional displays, websites, brochures and sometimes enormous exhibition stands. That was where the Nikon D800 gave me an advantage, because its 36.3MP files captured a level of detail that was remarkable at the time.</p><p>Logos on clothing, saddlecloths, riding boots, protective equipment and horse rugs were clearer and more usable than they had been in my 12MP files. Clients could crop a photograph while still retaining sufficient resolution for professional advertising work, and I could offer them considerably more flexibility with every image I delivered.</p><p>That cropping freedom was particularly valuable in equestrian sport, where a horse and rider can change position incredibly quickly. </p><p>There are times when the perfect expression, stride or product placement occurs slightly outside your intended composition, and the D800 gave me room to straighten, reframe and crop without immediately degrading the quality of the final photograph.</p><p>It did not mean that composition suddenly stopped mattering. In fact, the additional demand for images made me think more carefully than ever about where I positioned myself, which backgrounds I used and how many different angles I could capture during a single competition.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5754px;"><p class="vanilla-image-block" style="padding-top:66.21%;"><img id="AYcLZMop6TtgUpBndeTmpY" name="Ben Maher Riding Diva II at Furusiyya Nations Cup Hickstead 2016, Image By Sebastian Oakley.JPG" alt="Ben Maher Riding Diva II at Furusiyya Nations Cup" src="https://cdn.mos.cms.futurecdn.net/AYcLZMop6TtgUpBndeTmpY.jpg" mos="" align="middle" fullscreen="1" width="5754" height="3810" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AYcLZMop6TtgUpBndeTmpY.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Sebastian Oakley)</span></figcaption></figure><p>At some events, I had a roster of around 20 clients requiring photographs – and they were not always interested in just one rider. On occasion, I needed to cover more than half of the competitors in the field, all while keeping track of which athlete was using which client’s product.</p><p>That meant planning my positions carefully and understanding exactly how the competition was likely to unfold. </p><p>I could not simply stand in one place, point a long lens towards the action and hope everything worked itself out; I had to know the course, understand the sport and anticipate where each photograph was most likely to happen.</p><p>The Nikon D800’s comparatively modest frame rate also forced me to trust my timing. </p><p>I could not rely on holding down the shutter button and returning home with dozens of almost identical frames from every moment, so I had to understand the rhythm of a horse approaching a fence, anticipate the point of take-off and press the shutter when the image was actually there.</p><p>Its autofocus was more than capable of keeping pace and, when everything came together, the resulting files were extraordinary. The photographs had the resolution that my commercial clients wanted while retaining the responsiveness, durability and familiar handling I needed from a professional DSLR.</p><p>As brands and advertising agencies began asking for increasingly detailed files, my decision to adopt the Nikon D800 put me ahead of the curve. </p><p>I could provide editorial photographs when required, but I could also deliver files capable of being cropped, enlarged and adapted across multiple advertising formats without compromising the fine detail that clients expected.</p><p>That combination helped me build long-term relationships and eventually maintain a substantial roster of brands at major events. The camera did not do the job for me, because no camera ever will, but it gave me a tool that perfectly matched the direction in which my professional work was moving.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1049px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="AwegX7HGQwejZz9cczP8QK" name="1644321917.jpg" alt="Nikon D800's" src="https://cdn.mos.cms.futurecdn.net/AwegX7HGQwejZz9cczP8QK.jpg" mos="" align="middle" fullscreen="1" width="1049" height="590" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AwegX7HGQwejZz9cczP8QK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My Nikon D800 tag team  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakley)</span></figcaption></figure><p>Those two Nikon D800 bodies went on to capture hundreds of thousands of photographs during my ownership. They endured demanding equestrian events, unpredictable weather, long days beside competition arenas and the constant pressure of delivering images to multiple clients, earning their place in my camera bags many times over.</p><p>They remained an important part of my working setup until I retired from professional sports photography – and they proved that outright frame rate was not the only specification that mattered at the highest level. </p><p>A camera capable of producing detailed, flexible and commercially valuable files could be every bit as useful as one designed simply to fire as many frames as possible.</p><p>The funny thing is that <a href="https://www.digitalcameraworld.com/buying-guides/the-10-highest-resolution-cameras-you-can-buy-today">high-resolution cameras</a> at major sporting events no longer look unusual. Modern photographers routinely use cameras with 40, 50 or even 60MP sensors, often combined with burst rates that would have seemed unbelievable when the D800 first appeared.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2832px;"><p class="vanilla-image-block" style="padding-top:150.28%;"><img id="QzLfRUt8x75MSEUR2XyABV" name="William Fox-Pitt Riding Oslo,Badminton Horse Trials 2013, Image By Sebastian Oakley (1).JPG" alt="Photoshoot" src="https://cdn.mos.cms.futurecdn.net/QzLfRUt8x75MSEUR2XyABV.jpg" mos="" align="middle" fullscreen="1" width="2832" height="4256" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QzLfRUt8x75MSEUR2XyABV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakley)</span></figcaption></figure><p>Resolution and speed are no longer treated as opposing choices, but the Nikon D800 helped demonstrate that high-megapixel cameras belonged in professional sport. </p><p>It showed that the value of a sports image was not determined solely by how quickly the camera could capture it, but also by how much detail, flexibility and commercial potential that photograph could offer afterwards.</p><p>Today, the Nikon D800 has naturally found its way onto the second-hand market, with used examples often available for very reasonable prices through retailers <a href="https://www.mpb.com/search?q=nikon%20d800" target="_blank" rel="sponsored">such as MPB</a> and marketplaces like eBay. </p><p>It may no longer represent cutting-edge technology, but its 36.3MP files remain extremely capable, particularly for photographers who do not require the fastest burst rates or the latest mirrorless autofocus systems.</p><p>For me, though, the Nikon D800 will always represent something far more important than its current used price or its place in camera history. </p><p>It was the camera that encouraged me to look beyond the accepted rules of sports photography, recognize what my clients actually needed and build my professional approach around resolution as well as speed.</p><p>The Nikon D3 might have been the conventional sports camera, but the D800 became the camera that changed my professional career. It gave me an advantage when other photographers were still concentrating entirely on speed, and it proved that sometimes the best tool for the job is not necessarily the most obvious one.</p><div data-widget-type="review" data-model-name="Nikon D800"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-sports-photography">best cameras for sports photography</a> on the market today, along with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras</a> for working pros.</p>
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                                                            <title><![CDATA[ You can’t buy heritage: Why Nikon still rules as it celebrates its 109th birthday! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>You can be the biggest company in the world. Make the biggest leaps in technology. And even make the best products. But there’s one thing you can’t buy, innovate or earn, and that’s heritage. Heritage is the driving force behind luxury brands such as Rolex, Ferrari, and Gibson. The photography industry is full of heritage brands, and not only is <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">Nikon</a> one of the biggest, but it’s also one of the oldest, <a href="https://nikonrumors.com/2026/07/25/today-nikon-celebrates-its-109th-anniversary.aspx/" target="_blank" rel="nofollow">having just celebrated</a> its 109th birthday. </p><h2 id="from-s-mount-to-f-mount">From S-mount to F-mount </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2188px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="nj4izGcEVAGBZTqEmwCosk" name="NikonF.jpg" alt="Nikon F" src="https://cdn.mos.cms.futurecdn.net/nj4izGcEVAGBZTqEmwCosk.jpg" mos="" align="middle" fullscreen="1" width="2188" height="1231" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nj4izGcEVAGBZTqEmwCosk.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon F: Arguably the most important Nikon camera of all time  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The ‘Big N’s’ history can be traced all the way back to the merging of three optical companies in 1917 to form Nippon Kōgaku. However, it would be several decades until it released its first Nikon camera, 1948’s Nikon, which would ultimately become known as the Nikon I. This rangefinder 35mm film camera debuted the company’s S mount, but according to <a href="https://www.nikonmuseum.com/post/the-beginning-of-a-big-era-nikon-i" target="_blank" rel="nofollow">Nikon Museum</a>, its unusual 3:4 (24 x 32mm) format prevented its export to the US, so it wasn’t a big seller. </p><p>Still, the S mount would persist over the coming years with various camera releases until it was discontinued in 1964. What hastened its demise was arguably the single most important invention in Nikon’s history, which started with the release of the <a href="https://www.digitalcameraworld.com/news/whats-nikons-best-camera-of-all-time-apparently-its-the-nikon-f">Nikon F</a> in 1959. That invention was, of course, the F mount. The company’s first SLR mount would remain relatively unchanged for over 60 years, making it far and away the longest-running 35mm SLR lens mount of all time. </p><h2 id="nikon-s-digital-revolution">Nikon’s digital revolution </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ntaaf2FmsHRfEaFpwjNiDK" name="RNT_3560" alt="Man holding Nikon FM, wearing blue denim jacket" src="https://cdn.mos.cms.futurecdn.net/ntaaf2FmsHRfEaFpwjNiDK.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ntaaf2FmsHRfEaFpwjNiDK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon’s gorgeous array of film SLRs are some of the most beautiful cameras ever made (Nikon FM pictured) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>During that time, Nikon spawned a huge number of classic cameras such as the <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2 </a>and Nikon F3, and in 1988 the company name would be officially changed to Nikon. In 1999, just 2.5 years after the release of the company’s flagship <a href="https://www.digitalcameraworld.com/cameras/film-cameras/ill-die-on-this-hill-the-nikon-f5-is-the-best-35mm-slr-camera-you-can-buy-and-its-a-secondhand-bargain">Nikon F5</a> film camera, it would launch an innovation that would kickstart a shift so monumental, it would send reverberations throughout the entire industry. </p><p>I am, of course, talking about the release of the <a href="https://www.digitalcameraworld.com/news/how-the-nikon-d1-started-nikons-digital-transition">Nikon D1</a>. The company had already flirted with digital tech, launching its collaborative E series with Fujifilm in 1995 and releasing the Nikon Coolpix 100 in 1996, but the D1 was the first <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR camera </a>produced and marketed solely by Nikon. In a world where film was still very much the go-to format, the Nikon D1 was one of the first DSLR cameras to start attracting the attention of professionals as a serious alternative to film. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4915px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="kkhy6fv9LzddthjA9gYJaM" name="DSC_6022.JPG" alt="Nikon D1" src="https://cdn.mos.cms.futurecdn.net/v2/t:456,l:821,cw:4915,ch:2764,q:80/kkhy6fv9LzddthjA9gYJaM.jpg" mos="" align="middle" fullscreen="1" width="6454" height="3631" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:456,l:821,cw:4915,ch:2764,q:80/kkhy6fv9LzddthjA9gYJaM.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D1: The camera that ushered in the age of the DSLR? I certainly think so! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakey / Digital Camera World)</span></figcaption></figure><p>In the early noughties, the company would launch its first <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>, the Nikon Coolpix 5700, and Nikon DSLRs would go from strength to strength. But film wasn’t done yet. In 2004, Nikon would release its last film camera, widely regarded as the greatest <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film camera</a> of all time, the <a href="https://www.digitalcameraworld.com/cameras/film-cameras/the-nikon-f6-was-only-discontinued-five-years-ago-am-i-crazy-for-wanting-a-new-nikon-film-camera">Nikon F6</a>, which would, rather remarkably, remain in production until 2020. </p><p>The ‘Big N’ would finish the 2000s amidst a cacophony of Coolpix and DSLR cameras, before shaking up the industry once again in 2012 with the release of the megapixel monster that was the <a href="https://www.digitalcameraworld.com/news/i-bought-a-used-nikon-d800-and-it-made-me-laugh-but-in-a-good-way">Nikon D800</a>. But the camera that nobody can forget came in 2017, taking the D800’s visionary DNA and refining it to perfection in the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>. </p><h2 id="the-move-to-mirrorless">The move to mirrorless </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="t56ueg9i6Gv4vAxPiGJxUE" name="TTT291_Mirrorless_Cameras_FOA_9" alt="Nikon Z7 product shot on pink background" src="https://cdn.mos.cms.futurecdn.net/t56ueg9i6Gv4vAxPiGJxUE.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/t56ueg9i6Gv4vAxPiGJxUE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z6 and Z7 (pictured) were the company's first serious mirrorless cameras  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Unbeknownst to Nikon faithful at the time, the Nikon D850 was something of a swan song for Nikon DSLRs, because the following year, the Z mount would burst onto the scene and with it Nikon’s first full-frame <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. This wasn’t the first time Nikon had made the move to mirrorless, having launched the doomed <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/i-reckon-the-nikon-1-j5-might-be-the-most-affordable-retro-themed-mirrorless-camera-on-the-market-but-is-it-and-was-it-ever-any-good">Nikon 1 System</a> back in 2011. But far from a pocket-sized 1-inch-type oddity, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-review">Nikon Z7 </a>were serious cameras for serious photographers. </p><p>Still, there was life in the old DSLR yet, as evidenced by the release of Nikon’s final DSLR camera and lens in 2020, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d6-review">Nikon D6</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-120-300mm-f28e-af-s-fl-ed-sr-vr-review">Nikon 120-300mm AF-S f/2.8E FL ED SR VR</a>. But rather than prolong the inevitable, the following year brought the introduction of the <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, the company’s first <em>proper</em> mirrorless flagship. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3726px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="a8JAyHyvAkwzT9Jwk7ndqF" name="16x9_edit_PA220012.jpg" alt="Nikon Z9" src="https://cdn.mos.cms.futurecdn.net/a8JAyHyvAkwzT9Jwk7ndqF.jpg" mos="" align="middle" fullscreen="1" width="3726" height="2096" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/a8JAyHyvAkwzT9Jwk7ndqF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z9 is currently the pinnacle of Nikon’s mirrorless tech. But how long until we get a follow up? </span></figcaption></figure><p>Some incredible launches such as the retro <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> and more would follow, but 109 years on from Nippon Kōgaku’s inception, the Z9 era is where we find ourselves. But if the best camera rumors are to be believed, we could be getting a follow-up at some point soon, ushering us into the true second generation of Nikon Z mount. </p><p>So, there you have it, a <em>very</em> potted history of Nikon. I could have waxed lyrical about the Noct, an eye-wateringly expensive Nikon fisheye, and how the inventor of the DeLorean ended up designing Nikon cameras. But maybe I’ll save that for next year’s 110th.  </p><div data-widget-type="multimodelreview" data-model-name="Nikon Z9,Nikon D850,Nikon Zf,Nikon Z8,Nikon Z50 II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p><a href="https://www.digitalcameraworld.com/features/i-bought-the-only-film-camera-ill-ever-need-the-nikon-fm-is-an-slr-in-its-purest-form">I bought the only film camera I’ll ever need</a>: the Nikon FM is an SLR in its purest form. Opinion: <a href="https://www.digitalcameraworld.com/features/opinion-the-decade-old-nikon-d800-is-still-a-beast-and-heres-why">The decade-old Nikon D800 is still a beast</a>, and here’s why. <a href="https://www.digitalcameraworld.com/features/i-bought-a-nikon-z8-two-months-before-the-z6-iii-launch-did-i-make-a-mistake">I bought a Nikon Z8 two months before the Z6 III launch</a> – did I make a mistake?</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday</link>
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                            <![CDATA[ Few companies can boast a legacy as rich and innovative as Nikon’s. Here’s how it became the camera giant we know and love today, 109 years after its inception ]]>
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                                                                        <pubDate>Wed, 29 Jul 2026 08:42:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:description>                                                            <media:text><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of the Nikon logo on a silver Nikon Zfc camera]]></media:title>
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                                <p>You can be the biggest company in the world. Make the biggest leaps in technology. And even make the best products. But there’s one thing you can’t buy, innovate or earn, and that’s heritage. Heritage is the driving force behind luxury brands such as Rolex, Ferrari, and Gibson. The photography industry is full of heritage brands, and not only is <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">Nikon</a> one of the biggest, but it’s also one of the oldest, <a href="https://nikonrumors.com/2026/07/25/today-nikon-celebrates-its-109th-anniversary.aspx/" target="_blank" rel="nofollow">having just celebrated</a> its 109th birthday. </p><h2 id="from-s-mount-to-f-mount">From S-mount to F-mount </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2188px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="nj4izGcEVAGBZTqEmwCosk" name="NikonF.jpg" alt="Nikon F" src="https://cdn.mos.cms.futurecdn.net/nj4izGcEVAGBZTqEmwCosk.jpg" mos="" align="middle" fullscreen="1" width="2188" height="1231" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nj4izGcEVAGBZTqEmwCosk.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon F: Arguably the most important Nikon camera of all time  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The ‘Big N’s’ history can be traced all the way back to the merging of three optical companies in 1917 to form Nippon Kōgaku. However, it would be several decades until it released its first Nikon camera, 1948’s Nikon, which would ultimately become known as the Nikon I. This rangefinder 35mm film camera debuted the company’s S mount, but according to <a href="https://www.nikonmuseum.com/post/the-beginning-of-a-big-era-nikon-i" target="_blank" rel="nofollow">Nikon Museum</a>, its unusual 3:4 (24 x 32mm) format prevented its export to the US, so it wasn’t a big seller. </p><p>Still, the S mount would persist over the coming years with various camera releases until it was discontinued in 1964. What hastened its demise was arguably the single most important invention in Nikon’s history, which started with the release of the <a href="https://www.digitalcameraworld.com/news/whats-nikons-best-camera-of-all-time-apparently-its-the-nikon-f">Nikon F</a> in 1959. That invention was, of course, the F mount. The company’s first SLR mount would remain relatively unchanged for over 60 years, making it far and away the longest-running 35mm SLR lens mount of all time. </p><h2 id="nikon-s-digital-revolution">Nikon’s digital revolution </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ntaaf2FmsHRfEaFpwjNiDK" name="RNT_3560" alt="Man holding Nikon FM, wearing blue denim jacket" src="https://cdn.mos.cms.futurecdn.net/ntaaf2FmsHRfEaFpwjNiDK.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ntaaf2FmsHRfEaFpwjNiDK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nikon’s gorgeous array of film SLRs are some of the most beautiful cameras ever made (Nikon FM pictured) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>During that time, Nikon spawned a huge number of classic cameras such as the <a href="https://www.digitalcameraworld.com/reviews/nikon-fm2-review">Nikon FM2 </a>and Nikon F3, and in 1988 the company name would be officially changed to Nikon. In 1999, just 2.5 years after the release of the company’s flagship <a href="https://www.digitalcameraworld.com/cameras/film-cameras/ill-die-on-this-hill-the-nikon-f5-is-the-best-35mm-slr-camera-you-can-buy-and-its-a-secondhand-bargain">Nikon F5</a> film camera, it would launch an innovation that would kickstart a shift so monumental, it would send reverberations throughout the entire industry. </p><p>I am, of course, talking about the release of the <a href="https://www.digitalcameraworld.com/news/how-the-nikon-d1-started-nikons-digital-transition">Nikon D1</a>. The company had already flirted with digital tech, launching its collaborative E series with Fujifilm in 1995 and releasing the Nikon Coolpix 100 in 1996, but the D1 was the first <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR camera </a>produced and marketed solely by Nikon. In a world where film was still very much the go-to format, the Nikon D1 was one of the first DSLR cameras to start attracting the attention of professionals as a serious alternative to film. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4915px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="kkhy6fv9LzddthjA9gYJaM" name="DSC_6022.JPG" alt="Nikon D1" src="https://cdn.mos.cms.futurecdn.net/v2/t:456,l:821,cw:4915,ch:2764,q:80/kkhy6fv9LzddthjA9gYJaM.jpg" mos="" align="middle" fullscreen="1" width="6454" height="3631" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:456,l:821,cw:4915,ch:2764,q:80/kkhy6fv9LzddthjA9gYJaM.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D1: The camera that ushered in the age of the DSLR? I certainly think so! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sebastian Oakey / Digital Camera World)</span></figcaption></figure><p>In the early noughties, the company would launch its first <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>, the Nikon Coolpix 5700, and Nikon DSLRs would go from strength to strength. But film wasn’t done yet. In 2004, Nikon would release its last film camera, widely regarded as the greatest <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film camera</a> of all time, the <a href="https://www.digitalcameraworld.com/cameras/film-cameras/the-nikon-f6-was-only-discontinued-five-years-ago-am-i-crazy-for-wanting-a-new-nikon-film-camera">Nikon F6</a>, which would, rather remarkably, remain in production until 2020. </p><p>The ‘Big N’ would finish the 2000s amidst a cacophony of Coolpix and DSLR cameras, before shaking up the industry once again in 2012 with the release of the megapixel monster that was the <a href="https://www.digitalcameraworld.com/news/i-bought-a-used-nikon-d800-and-it-made-me-laugh-but-in-a-good-way">Nikon D800</a>. But the camera that nobody can forget came in 2017, taking the D800’s visionary DNA and refining it to perfection in the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>. </p><h2 id="the-move-to-mirrorless">The move to mirrorless </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="t56ueg9i6Gv4vAxPiGJxUE" name="TTT291_Mirrorless_Cameras_FOA_9" alt="Nikon Z7 product shot on pink background" src="https://cdn.mos.cms.futurecdn.net/t56ueg9i6Gv4vAxPiGJxUE.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/t56ueg9i6Gv4vAxPiGJxUE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z6 and Z7 (pictured) were the company's first serious mirrorless cameras  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Unbeknownst to Nikon faithful at the time, the Nikon D850 was something of a swan song for Nikon DSLRs, because the following year, the Z mount would burst onto the scene and with it Nikon’s first full-frame <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. This wasn’t the first time Nikon had made the move to mirrorless, having launched the doomed <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/i-reckon-the-nikon-1-j5-might-be-the-most-affordable-retro-themed-mirrorless-camera-on-the-market-but-is-it-and-was-it-ever-any-good">Nikon 1 System</a> back in 2011. But far from a pocket-sized 1-inch-type oddity, the <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-z7-review">Nikon Z7 </a>were serious cameras for serious photographers. </p><p>Still, there was life in the old DSLR yet, as evidenced by the release of Nikon’s final DSLR camera and lens in 2020, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d6-review">Nikon D6</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-120-300mm-f28e-af-s-fl-ed-sr-vr-review">Nikon 120-300mm AF-S f/2.8E FL ED SR VR</a>. But rather than prolong the inevitable, the following year brought the introduction of the <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a>, the company’s first <em>proper</em> mirrorless flagship. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3726px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="a8JAyHyvAkwzT9Jwk7ndqF" name="16x9_edit_PA220012.jpg" alt="Nikon Z9" src="https://cdn.mos.cms.futurecdn.net/a8JAyHyvAkwzT9Jwk7ndqF.jpg" mos="" align="middle" fullscreen="1" width="3726" height="2096" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/a8JAyHyvAkwzT9Jwk7ndqF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z9 is currently the pinnacle of Nikon’s mirrorless tech. But how long until we get a follow up? </span></figcaption></figure><p>Some incredible launches such as the retro <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a>, <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> and more would follow, but 109 years on from Nippon Kōgaku’s inception, the Z9 era is where we find ourselves. But if the best camera rumors are to be believed, we could be getting a follow-up at some point soon, ushering us into the true second generation of Nikon Z mount. </p><p>So, there you have it, a <em>very</em> potted history of Nikon. I could have waxed lyrical about the Noct, an eye-wateringly expensive Nikon fisheye, and how the inventor of the DeLorean ended up designing Nikon cameras. But maybe I’ll save that for next year’s 110th.  </p><div data-widget-type="multimodelreview" data-model-name="Nikon Z9,Nikon D850,Nikon Zf,Nikon Z8,Nikon Z50 II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p><a href="https://www.digitalcameraworld.com/features/i-bought-the-only-film-camera-ill-ever-need-the-nikon-fm-is-an-slr-in-its-purest-form">I bought the only film camera I’ll ever need</a>: the Nikon FM is an SLR in its purest form. Opinion: <a href="https://www.digitalcameraworld.com/features/opinion-the-decade-old-nikon-d800-is-still-a-beast-and-heres-why">The decade-old Nikon D800 is still a beast</a>, and here’s why. <a href="https://www.digitalcameraworld.com/features/i-bought-a-nikon-z8-two-months-before-the-z6-iii-launch-did-i-make-a-mistake">I bought a Nikon Z8 two months before the Z6 III launch</a> – did I make a mistake?</p>
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