More than half of the zoom lenses traded on the Japanese camera marketplace Minna Camera in the first half of 2026 had a focal length of 200mm or longer, according to new data from the retailer.

Minna Camera's analysis of zoom-lens transactions shows: lenses reaching 200mm or longer accounted for 51% of all zoom-lens transactions, narrowly exceeding the 48.8% share for lenses whose longest focal length was below 200mm.

Importantly, Minna Camera classifies lenses by their longest focal length, rather than their 35mm-equivalent field of view. A 24-200mm and a 70-200mm lens therefore both fall into the 200mm category, while lenses designed for different sensor formats are not converted to a common 35mm equivalent.

Top 10 traded zoom lenses by focal length at Minna Camera (H1)*

*Approx. used prices in USD and GBP added by Digital Camera World.

Canon accounted for the largest brand share

Among the five manufacturers for which Minna Camera supplied brand figures, Canon accounted for 38.1% of zoom-lens transactions, followed by Nikon at 27.2% and Sony at 16.6%.

Sigma accounted for 4.1% and Tamron 3.4%.

Looking instead at the proportion of each brand's zoom transaction that reached 200mm or longer shows a different picture. Tamron had the highest figure at 65.6%, narrowly ahead of Canon at 64.2%. Nikon stood at 49.7%, Sony at 39.7% and Sigma at 37.8%.

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Browse the best 70-200mm lenses, the best standard zoom lenses, the best telephoto lenses, and the best 50mm lenses.

We’ve been mightily impressed with Canon’s large-format printers in the past. The Canon imagePROGRAF PRO-2600 and Canon imagePROGRAF PRO-4600 are the gods of pro-grade, roll-fed photo printing, and now they’re to be joined by 12 new disciples, to spread the word to other types of printing.

Before we get too carried away, it should be noted that the new imagePROGRAF printers run on five inks rather than the 12 inks of the ‘PRO’ series, so they’re not aiming for the ultimate in photographic fidelity. Instead, they’re geared to large-format graphics and design applications in the fields of architecture, engineering, construction, retail, education, and any other applications that need big, detailed prints and eye-catching posters.

Additions to the imagePROGRAF TM lineup comprise the TM-615, TM-610M, TM-610, TM-600, TM-510M, TM-510 and TM-500 models. All of them feature a newly developed matte black ink, formulated to enhance black density and enable rich fine lines and crisp detail, even in the fine print. Technical drawings will see the benefit, while vivid color reproduction is on hand for poster printing. Based on previous Canon 5-ink printers that we’ve reviewed, we can’t help but think that these new printers will make an excellent stab at photo printing as well.

In the TM range, the new TM-610M (36-inch roll printer) and TM-510M (24-inch roll printer) are the most versatile, as they’re the only two models that feature a built-in, large-format scanner. They have a flat-top design to ensure easy loading of large documents and artwork, and feature light sources on both sides of the image sensor, to reduce the appearance of wrinkles and creases. To ensure intuitive ease of use, there’s a 5-inch color touchscreen, common to many Canon multifunction copiers.

Moving on to the TX series lineup, the new models are the TX-4310 MFP Z36, TX-4300, TX-3310 MFP Z36, TX-3300 and TX-1300 MFP Z36. The ‘MFP’ products feature an integral large-format scanner, making them ‘multi-function printers’. The others in the range that lack this suffix are printer-only models, without scanners. Again, there are two sizes to choose from, for example the TX-4300 being a 44-inch roll printer and the TX-3300 accepting paper roll widths of up to 36 inches.

Designed as high-volume printers, all but the smaller TX-1300 MFP Z36 feature a newly developed basket, stacking outputted pages face down and aligning them. This makes it easy to lift your finished pile of large-format paperwork with the minimum of effort. And with no need to arrange, stack or align the sheets afterwards, you’re good to go. Other useful features include a Smart Roll Paper Set function. This automatically detects the paper type, estimates the amount of paper remaining on the roll, and begins feeding automatically. A secondary roll feeder is available as an optional extra, with automatic switching between different widths or types of paper.

The multi-function TX printers are all fitted with an oversized 15.6-inch monitor screen. The aim here to make scanning and copying as intuitive as possible, including the ability to make real-time edits for parameters like brightness, color rendition, skew correction and various others, without the need to rescan pages afterwards. Another neat trick is that the scanner and printer can work independently so, for example, you can scan paperwork while someone else is creating prints from their computer.

Price and availability of all 12 new imagePROGRAF models is available on Canon’s regional websites - but as an example, the TM-500 will cost £1,068 when it goes on sale in November.

Canon's Dual Pixel 3D has formally been announced – and it's an amazing piece of software that enables you to take 3D photographs with a standard Canon camera. You don't need any of the VR fisheye lenses or anything else; the software uses the Dual Pixel photosites, built into standard EOS sensors, to spatially map a third dimension onto your two-dimensional photographs.

I first saw this technology back at CP+ 2025, where it was being demonstrated with an EOS R5 a slightly spooky doll against a white background. Then I saw it again this year at CP+ 2026, where it had been used to photograph dogs, cats, owls and hedgehogs using the R5 Mark II and R6 Mark II.

Now the tech has been revealed in its final form, with Canon using a selection of food and floral photography to showcase what it's capable of. This was perhaps always the best use for Dual Pixel 3D, as it feels tailor-made for things like ecommerce applications, but obviously we're at the ground floor of what can be done with it – and industrious photographers will no doubt put it to all sorts of unexpected use.

The full list of compatible cameras and lenses has also been unveiled, spanning everything from brand-new bodies like the Canon EOS R8 Mark II to older entry-level models like the EOS R10, and L-series glass like the RF 24-70mm f/2.8 L IS USM to the bargain RF 50mm f/1.8 STM.

So how exactly does the tech work? I asked a Canon engineer in while I was in Japan, who was showing me the tech on the OG R5. "This Canon camera has a Dual Pixel sensor. That means two photodiodes in one pixel.

"Currently, we are using that for the autofocus. However, we can use that pixel to [produce] 3D. So we can take a photo as RAW data – we call it DPRAW, the extension is .CR3 – and then we made special application software for 3D."

ABOVE: Canon's full suite of 3D tech, shown at CP+ earlier this year

The algorithm converts your two-dimensional photograph into OBJ or GLB formats, or even an MP4 video if you don't want to mess around with an interface (whether its 3D glasses or a simple mouse or touchpad) to turn and manipulate your image.

And it really does only need a camera! "Yes, you just need [the] application software. We also sell Dual Fisheye [lenses], but you have to pay more. But this is regular [camera and lens]. Many solutions, so you can try [the app] and then move to Fisheye [if you like the technology]."

There are some limitations to the tech, such as too much bokeh (background blur) and blind spots created by shooting too close. So Canon has a number of recommendations, such as shooting at f/5.6 or wider with at a distance of 5-10 times the focal length.

The Dual Pixel 3D software will be available from October 08 and is currently Windows-only, requiring Windows 11 64-bit 24H2 or later.

You can find out more at the official Canon USA page with more examples, instructions and settings at the Canon Japan page.

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Take a look at the best Canon cameras, along with the best Canon RF lenses – but if you want to use Dual Pixel 3D, make sure to double-check the compatibility table above!

Canon has given the popular R8 a retro-inspired makeover – and fixed some of the complaints about the entry-level full-frame camera at the same time. The Canon EOS R8 Mark II brings the same well-loved sensor and processor as the original, but adds in-body stabilization and overhauls the ergonomics.

Inspired by the 1985 film SLR T80, the Canon EOS R8 Mark II takes on a design with sharper angles without sacrificing the actual feel of the camera, keeping a good-sized grip and even adding the must-requested joystick.

I shot some portraits and wildlife with the Canon EOS R8 Mark II to see if Canon has found the ideal balance between features, ergonomics, and price.

Canon EOS R8 Mark II: Key specs

Canon EOS R8 Mark II: Price

The Canon EOS R8 Mark II is expected to list for $1,899 body-only and $2099 with the 24-50mm f/4.5-6.3 IS STM lens in the US. In the UK, the body lists for £1,729 and the kit for £2,119.

That’s notably higher than the original R8’s list price, which started at $1,499 / £1,699. In the US, that price later rose to $1,649 after tariff increases.

Despite being higher than the earlier generation, the R8 Mark II is Canon’s most affordable full-frame mirrorless with IBIS, and among competitors, the price still fares fairly well. The Nikon Z5 II comes in at a similar price point at $1,846 / £1,599. While the Sony A7C II comes in at $2,498 / £1,999, Sony has kept older models around with IBIS, like the A7 III, which is $1,998 / £1,499 retail.

Another worthwhile note? Canon plans on keeping the original R8 around for a bit as a budget alternative.

Canon EOS R8 Mark II: Design

The Canon EOS R8 Mark II is Canon’s first retro-inspired mirrorless camera, but where most retro bodies find inspiration from 1970s-era cameras, Canon is taking a dramatically different approach. The R8 Mark II is inspired by the Canon T80, a film SLR that was introduced in 1985 and discontinued less than two years later.

Taking inspiration from the mid-1980s, the R8 Mark II doesn’t scream retro but rather has a more subtle nod to the old camera, with a more angular pentaprism and a more angular cut.

While I was surprised at Canon’s first choice of a retro camera, what I love about the R8 Mark II is that despite the slight retro nod, the body still does what Canon does best – and that’s to create a very comfortable grip.

Retro cameras tend to have small and, in some, even nonexistent grips, but the R8 Mark II still has a very healthy grip that still managed well even with a 100-400mm lens mounted on the front.

I’m a petite person, and my hands wrap nicely around the grip without my pinky falling off the bottom. The R8 Mark III will have an optional extension grip that will leave more room for larger hands.

But the Mark II also fixes one of the biggest ergonomic oversights of the original and adds a joystick. While it’s not uncommon for entry-level models to do without, once you’ve used an autofocus joystick, it’s hard to go back to the old, clunky method of adjusting with the menu arrow keys.

That joystick is joined by a handful of key shortcut buttons and a nice tilt-enabled touchscreen. The screen uses a hinge at the side, which allows the screen to fully face forward for vlogging and selfies, along with being angled for high and low-angle shots.

The electronic viewfinder also juts out a bit from the body, and I love that my nose didn’t feel squashed up against the screen.

At the top of the camera, the R8 Mark II has two control dials, one placed horizontally and paired with an on/off switch, and the other arranged vertically within easy reach of the index finger. The top is completed with a classic mode dial (sorry, no retro dials here), an Fn button, a dedicated record button, and, of course, the shutter release.

There’s just a single SD card slot on the R8 Mark II, which is on the grip side and separate from the battery compartment at the bottom. (That battery door, by the way, is far enough away not to be blocked by a tripod quick release plate.)

On the opposite side of the grip, the R8 Mark II has ports for mic, headphones, a cable release, micro HDMI out, and USB-C.

Despite all of these changes, the R8 Mark II remains relatively lightweight. The camera weighs 546g / 19.26 oz once fully loaded with a battery and memory card. That is a little bit more than the 461g / 16.26 of the first generation, but I think that added IBIS system is well worth the slight increase in weight.

The Mark II also carries dust and weather seals, with the same level of sealing as the original.

Overall, while I think some may be disappointed that the retro take is subtle, the Canon ergonomics that fans already know and love are still in play here – and it even gains the joystick over the predecessor.

Canon EOS R8 Mark II: Performance

The Canon EOS R8 Mark II carries the same 24.2MP full-frame sensor and Digic X processor as the original-generation camera. That leaves the second generation with similar image quality to the original, outside of enhancements like fewer blurry shots thanks to the new in-body stabilization.

The lack of a sensor upgrade may disappoint some, but the 24.2MP resolution on a full-frame camera remains very capable. The resolution is still similar to similarly priced competitors such as the Nikon Z5 II and Panasonic Lumix S5 II, though options like the Sony A7C II sit at 33MP. Detail may not be as impressive as Canon’s pricier bodies, but the R8 Mark II strikes an excellent balance between detail and noise for the price point.

Dynamic range also fit right in with what I expected. I was able to recover quite a bit of detail in the shadows on RAW files from backlit, underexposed shots of birds.

Like the sensor, the Dual Pixel II autofocus system matches much of the specs of the original, except the Mark II sees a low-light boost, rated down to -7.5 compared to the -6.5 from the original.

The autofocus overall locked on quickly and managed to keep up with moving subjects. The R8 Mark II managed to freeze birds in midflight, though it dropped some frames. What made the autofocus all the more impressive was the fact that I was using a more affordable telephoto – the 100-400mm f/5.6-8 IS USM.

Subject detection locked onto human eyes well. Animal detection did well on uncluttered backgrounds, but the animal eye AF sometimes struggled to find the eye of some birds and also struggled when shooting with a few stray branches in the way, locking on to tree branches instead of the bird more than I would have liked.

Like the original, the R8 Mark II can shoot at 40 fps with the electronic shutter (but just 6 fps with the mechanical shutter). Even more impressively, those high-speed bursts didn’t come with a long wait to process shots, and I was able to photograph birds without waiting for the camera to catch up. Canon says the buffer improved 30 percent for RAW files over the previous version and 58 percent in JPEG, and it’s a noticeable, welcome improvement.

While the sensor and autofocus may be a match with the original, the new in-body stabilization is impressive. Working with a telephoto that shoots at only f/8 at 400mm inside shadowy branches was a good test for the camera’s image stabilization. I shot this photo at just 1/60th of a second at 400mm:

While I don’t mind that Canon kept the same sensor – at least at this price point – one of the annoyances from the original R8 that isn’t fixed on the update is the battery life. The R8 Mark II carries the same 220-shot (370 in power-saving) rating for battery life while using the viewfinder. Those specs tend to be conservative estimates – I shot more than 350 shots and still have plenty of battery remaining. But for long shoots and travel, picking up a spare battery will be a must.

Canon EOS R8 Mark II: Image Samples

Early Verdict

The Canon EOS R8 Mark II keeps the solid image quality of the first generation – while fixing all but one of our complaints. The camera now has in-body stabilization, a key move to keep up with competing options. A joystick creates fantastic ergonomics, while the memory card door is no longer in an awkward spot blocked by tripod plates.

The only complaint from the original Canon didn’t fix? It has the same battery life – so many users are going to want to factor in the cost of a backup battery.

The Canon EOS R8 Mark II delivers an excellent balance between performance and price. The autofocus and burst speed are excellent – though the animal eye AF doesn’t do as well at picking up a bird in a mess of branches as I would have liked.

The Canon EOS R8 Mark II is an ergonomically lovely camera that packs in a lot of tech for the price point.

Alternatives

So, it's here – the long-awaited and endlessly-rumored retro camera from Canon. Except, it's not a retro camera at all.

In fact, take the new EG-2 grip (which is, crucially, optional) off the bottom of the new Canon EOS R8 Mark II and most people wouldn't even twig that there was anything "retro" about it – though there's definitely some distinct visual grammar going on.

And there's the rub. The R8 Mark II, despite all the camera rumors (and my own pestering of Canon execs), is not a retro camera as we know it. There's no contrasting black-and-silver chassis, no throwback dials, no Canon AE-1 tribute act.

Again, put it 99% of people's hands and – while they'll notice the sharp, aggressive lines and new grip (replete with new texture) – they probably wouldn't identify it as being anything other than a modern mirrorless camera.

But slap that grip on the bottom of the body and it reveals itself: the silhouette from yesteryear that, if you know, you know.

The Canon EOS R8 Mark II isn't a retro camera, but its design has been directly informed by the company's heritage – specifically taking inspiration from the Canon T80, along with a few flourishes from other SLRs like the A1 and AE-1.

And that heritage is completely optional. Attaching the grip adds the unmistakable "slash" to the silhouette – the cherry on top of the angular lines and the boxier bump where once sat a pentaprism. The design is distinctive enough to tell you that this is something special, but understated enough not to be gauche.

The move is typically Canon. It's not the retro camera that everyone expected – and certainly not the camera to which most would pay tribute. But like Commissioner Gordon said: it's the not the hero we deserve, but the one we need right now.

The T80 was important, in that it was Canon's first ever autofocus SLR. (The quirky lens you see on this page, with the red inner ring and motor unit that sticks out like an overdeveloped deltoid, is one of just three "AC" autofocus lenses designed specifically for it.) It was a landmark camera, but a stopgap product and one not very fondly remembered.

Still, the homage is there for those who recognize it. The most hardcore of homages to the most faithful of followers. This isn't a disruptive, fanfare product – it's Canon doing what Canon does: trying something different enough to be a bit exciting, but familiar enough not to upset the locals. Canon has, after all, been burned before when going too far off piste.

The Canon EOS R8 Mark II adheres to the aesthetic of the wider product line, but adds a dollop of secret sauce for those who recognize the flavor. And for that reason, I think it might be the most exciting camera that Canon has released this generation.

Not for the tech – though the 40fps burst, 6K-oversampled 4K and 7.5 stops of stabilization certainly merit excitement – but because it's a link to the past. An acknowledgement that photographers don't just want capable black boxes that take inspiring images – they want those boxes to be inspiring, too.

And, as one of the few people to proudly own a T80 (a camera that was discontinued after only 14 months on the market), I'm grateful that this piece of history hasn't been forgotten. Now, if Canon makes a throwback AC-inspired lens with a hump on the side to go with the new camera, we'll really be talking…

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Take a look at the best Canon cameras, along with the best film cameras – including the Canon AE-1 (though sadly not the T80). You can also check out the best retro cameras, most of which are more overt than the R8 Mark II.

Canon’s first mirrorless to take on a retro-inspired design is here – but the new Canon EOS R8 Mark II goes beyond a subtle 1980s look. Announced late on September 15, Canon’s more budget-friendly full-frame body now crams in stabilization and an autofocus joystick.

The Canon EOS R8 Mark II continues much of what fans already loved about the first generation, including the same 24.2MP full-frame sensor and Digic X processor. But Canon is also bringing in-body stabilization to the entry-level full-frame series in the second generation, with stabilization rated to 7.5 stops at the center and 7 stops at the edges.

That makes the R8 Mark II Canon’s lightest full-frame body with IBIS, despite the addition pushing the weight up slightly over the predecessor, bringing the body to 546g / 19.26 oz with the battery and a memory card.

But the second generation also adds a joystick to the camera’s ergonomics. That, along with the stabilization and fixing the odd placement of the SD card slot, fixes some of the biggest asks from the first generation.

With the same sensor and processor, design is a key upgrade for the Mark II. Canon has long been rumored to be making a retro-inspired mirrorless camera. The R8 Mark II brings a more subtle take on the trendy retro design, taking the sharp angular top of the 1985 Canon T80 without straying too far from the look and feel of Canon’s modern mirrorless.

Taking inspiration from a clunky 1985 camera rather than a 1970s era camera, however, means the R8 Mark II doesn’t skimp on the camera grip like many retro remakes. The body still has plenty of grip to wrap my hands around, and the camera also launches with an extension grip built for larger hands.

Outside of adding two of the biggest asks from the original – IBIS and a joystick – the tweaks throughout the Mark II are as subtle as the retro nod. The Dual Pixel II autofocus system carries much of the same specs – including subject recognition – but comes with algorithm enhancements and an improved low-light rating at -7.5 EV over the original’s -6.5 EV. The camera also borrows the people priority registration from pricier models like the R3 and R6 Mark III.

Canon says a number of the photographers who picked up the original R8 are creators coming to an interchangeable lens system from a smartphone for the first time. The R8 Mark II caters to those creators using Creative Assist, with in-camera explanations and adjustments inside the auto mode.

Canon also added 16 new color filters for JPEGs, including two options inspired by film. These new color filters are separate from Picture Styles, have adjustable levels, and also work for video.

Video specs top out at an uncropped 4K resolution oversampled from 6K at up to 60p. Enhancements include a new cinema view, an autofocus mode built for close-up product demonstrations, enhanced image stabilization settings, and a new Auto White Balance response and lock to control white balance transitions. Video creators can also assign a button on the camera to defocus the shot at a preset speed.

Canon says the original R8 will remain available as a budget option to the second generation, as the Mark II does come in at a higher price point than the original.

The Canon EOS R8 Mark II is set to retail for $1,899 / £1,729 / AU$2,529 body-only and $2,099 / £2,119 / AU$2,859 with the 24-50mm f/4.5-6.3 IS STM kit lens. In comparison, the original Canon EOS R8 launched at $1,499 / £1,699 / AU$2,299, though tariffs in the US later pushed the list price to $1,649.

The optional extension grip for the camera retails for $99 / £89 / AU$169.

The camera is expected to begin shipping in late October.

More on the new Canon EOS R8 Mark II

Dive into Canon's latest launch with the Canon EOS R8 Mark II review, ore read about Canon's new Speedlight. Or, browse all the Canon favorites with the best Canon cameras.

Alongside the Canon EOS R8 Mark II that was launched today, Canon is also releasing an update of its EL-5 flashgun. The new Canon Speedlite EL-5 (Ver. 2) only differs from the original in one way – and that is to get a significant boost in its wireless radio control range.

The new Mark II hotshoe flash can now be controlled from up to 50 meters away (164 feet) - a 66% boost in range, compared to the 30m (98ft) that the original version was capable of.

Announced in 2022, the Speedlite EL-5 was the first Canon strobe to be specifically designed to work with the 21-pin multifunction connection shoe found on the most recent Canon EOS R mirrorless cameras (see full list of compatible models below).

Other than the radio range, the other features remain the same on the Ver.2 version of the EL-5. It has a zoom head with coverage from 24-200mm – with a corresponding maximum flash output of 28.7-60 (m/ISO100). A built-in wide panel can be used to extend the coverage enough to use a 14mm lens (with a corresponding Guide Number drop to 14.8 (m/ISO100).

Offering both E-TTL II and E-TTL dedicated exposure, this flashgun also offers a wide range of manual power settings - from full right down to 1/1024sec, in one-third of a stop steps. A strobe feature allows you to set a flash burst frequency between 1-500Hz.

The built-in radio transmitter can control up to 15 Speedlites wirelessly, and model the lighting using the adjustable built-in white LED lamp.

The flash is powered by a rechargeable LP-EL Li-ion pack that can deliver up to 350 flashes at full power on a single charge, with an approximate recycle time of 1.2 seconds.

The Speedlite EL-5 v.2 flashgun is due to go on sale from late October for $379 / £399.95 / AU$639.

Compatible models

These are the Canon mirrorless models that have a 21-pin multifunction hotshoe connector that will be compatible with the new Speedlite EL-5 Mark II…

• Canon EOS R1
• Canon EOS R3
• Canon EOS R5 Mark II
• Canon EOS R6 Mark II
• Canon EOS R6 Mark III
• Canon EOS R6 V
• Canon EOS R7
• Canon EOS R8
• Canon EOS R8 Mark II
• Canon EOS R10
• Canon EOS R50
• Canon EOS R50 V

See our full guide to the best Canon flashguns

This versatile RF telephoto lens is an incredibly compact, high-quality all-rounder, and now, thanks to this unbeatable Amazon deal, it’s even harder to resist.

This top-rated Canon RF 70-200mm f/4 L IS USM is now just £1,499 at London Camera Exchange. With this offer, you save £270 off its regular price of £1,769.

So, if you've been waiting for the perfect moment to get Canon's smallest full-frame telephoto lens, that moment is now.

The Canon RF 70-200mm f/4 L IS USM is the shortest (FF) 70-200mm ever – and yes, it's as compact as it sounds – it's only barely bigger than a beer can. This lens redefines portability, fitting comfortably in a sling bag, even when mounted on your camera.

Perfect for portraits, sports, wildlife, events, and even landscapes, it's an all-around telephoto that can easily become your go-to workhorse lens.

Whether you're just getting ready or investing in something that will serve you for years, this lens delivers great value thanks to its versatility, sharpness, and built-in image stabilization (up to 7.5 stops!).

The center sharpness remains superb across the entire zoom range, from 70mm to 200mm. The corner sharpness is good, but not as crisp as the EF version.

While this lens doesn't support teleconverters, the reach you get will cover most subjects in a quality way, and with Canon's advanced stabilization, it's equally strong for stills and video.

It comes at a premium price – often around 50% more than its DSLR counterpart. So, if you're looking for a single telephoto lens that does (almost) everything and travels light, this one absolutely earns its spot in your kit.

If you've been considering Canon's smallest full-frame telephoto lens, this is your chance to get it at a solid discount.

If you are a Canon shooter or want to become one, check our guide to the best Canon cameras, along with the best Canon telephoto lenses and best Canon superzoom lenses.

If you're looking to upgrade to a camera that is a video monster, but at a flick of a switch turns into a stunning stills camera, then the Canon EOS R5 C is the perfect choice - and it's now cut in price yet again!

Now at its LOWEST-EVER UK price of just £2,399 at Wex Photo Video, following another price drop for Canon Store Week, you can get your hands on this amazing camera to shoot an astonishing 8K video internally, while also being able to take stills at a razor-sharp 45-megapixels.

The Canon EOS R5 C might not be the first mirrorless camera to feature in the list of best Netflix-approved cameras, but it is the very first professional and best mirrorless camera that can shoot native 8K video, and in 12-bit 60p no less! 

While the Canon EOS R5 C is, at its core, very similar to the standard Canon EOS R5, it is specifically a Cinema EOS product. Therefore, you can unleash the camera's full video potential, including the ability to shoot internal full-frame 8K video up to 60p in 12-bit Cinema Raw Light, optimized for HDR footage – though the camera must be connected to an external power source (including new Canon mains adapter, or a power bank) to shoot 8K 60p. Internally, it also shoots Super 35 up to 5.9K 60p and Super 16 up to 2.9K 60p, giving professional and amateur filmmakers alike a lot of production options for any size shoot.

Overall the Canon EOS R5 C is a true professional Cinema EOS product, that also has the benefit of being able to take 45MP stills when you need them, and now that it is officially approved by Netflix, I can see the Canon EOS R5 C being a great B-cam to bigger cinema cameras, or even being the main A-cam recording your next block-busting documentary or indie film for the streaming giant.

These three mirrorless models deliver excellent price-to-performance value – and right now, you can save up to $350 at B&H. Two bundles include accessories at no extra cost, since the price matches the camera body alone, making the extras essentially free.

The Canon EOS R8 is now available for just $1,349 at B&H – a $300 discount from its original $1,649 price tag. Included: Corel Paintshop Pro Ultimate Agnostic for Windows, priced at $69.99.

The Nikon Z6 II is now available in a basic bundle for just $1,396.95 at B&H – a $350 discount from the original $1,746.95 price tag, including a shoulder bag and 128GB memory card.

The Sony A7 III is now available in a basic bundle for just $1,698 at B&H– a $300 discount from the original price of $1,998. This deal includes a shoulder bag and 128GB memory card.

Canon EOS R8

Budget-friendly option for Canon DSLR users and vloggers

The Canon EOS R8 offers an affordable entry into full-frame territory. It keeps the familiar Canon interface, supports your DSLR lenses via an adapter, and packs modern features into a lightweight, compact body.

The only notable limitation is the lack of IBIS, which might be a deal-breaker if you do a lot of handheld shooting with long lenses or video. In that case, the EOS R6 II is worth considering, though it comes with a much higher price tag.

Nikon Z6 II

Best for Nikon DSLR switchers and hybrid shooters

If you're moving from a Nikon DSLR like the D750 or D780, the Nikon Z6 II is hands-down a smooth upgrade. It features a similar body design, intuitive Nikon menus, and excellent ergonomics.

While Nikon's Z-mount lens selection isn't as extensive as Sony's or Canon's, you can make use of your existing DSLR lenses via an adapter.

Sony A7 III

Ideal for system switchers and DSLR upgraders

The Sony A7 III remains one of the most versatile full-frame cameras in its price range and packs pro-level features.

It gives you maximum mirrorless flexibility as the Sony E-mount ecosystem is the most mature on the market, boasting a huge range of native lenses and third-party support from brands like Tamron and Sigma.

Comparison

If I were to pick a mirrorless full-frame camera today, I'd lean toward the Sony A7 III.

Its unmatched lens options and flexibility make it a standout choice, especially if you're open to switching systems entirely.

That said, if you want to stick with your current brand and already own a lot of DSLR lenses, staying within the same ecosystem is a smart and budget-friendly way to jump into mirrorless photography.

Want to browse more mirrorless options? Here are the best mirrorless cameras, along with the best cameras for beginners.

Japan's camera market is an important one to watch for photography industry trends. Now, major retailer Map Camera has published its latest camera popularity ranking for August 2026, and four compact cameras feature in Japan's Top 10 alongside the latest mirrorless models.

Sony's A7 V takes the No.1 spot, continuing its strong run since launching in December 2025. But just behind is the Ricoh GR IV – a cult compact available in three versions tailored to different photographic styles: the standard GR IV, GR IV HDF and GR IV Monochrome. Another variant, the Ricoh GR IVx, is currently under development.

The Fujifilm X100VI is also near the top despite ongoing supply constraints. Meanwhile, Canon's PowerShot SX749 HS / Lite and PowerShot G7X Mark III make the Top 10 – compacts that have been around for years but are still proving popular with buyers, offering a genuinely straightforward shooting experience. Interestingly, a twin-lens pocket gimbal camera also made the chart.

Map Camera's Top 10 cameras, August 2026

1. Sony A7 V | Mirrorless camera
2. Ricoh GR IV | Compact camera
3. Fujifilm X100VI | Compact camera
4. Canon PowerShot SX740 HS / Lite | Compact camera
5. Sony a6700 | Mirrorless camera
6. Fujifilm X-M5 | Mirrorless camera
7. DJI Osmo Pocket 4P | Pocket gimbal camera
8. Fujifilm X-T30 III | Mirrorless camera
9. Canon PowerShot G7X Mark III | Compact camera
10. Canon EOS R6 Mark II | Mirrorless camera

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When Gail Bisson retired as a doctor, bird photography was at the top of her list. Since then, she has traveled the world photographing birds, building an impressive collection of international awards. Now Bisson has added another prestigious honor to that list. Her striking shot of a female Common Merganser flying over the water with a flatfish in her beak has won the Female Bird Prize in the 2026 Audubon Photography Awards.

The photograph was captured at East Bay Sandbar, Nova Scotia, Canada, on a bitterly cold winter day. Bisson almost missed the shot entirely. She explains, "The ducks were not very active, and after 30 minutes I decided to go warm up in the car. Normally I leave my camera on the ice during breaks, but this time I took it with me.

"Thank goodness I did, because just as I reached the car, I spotted a female Common Merganser with a flatfish take to the air to protect her catch from other mergansers. I was thrilled to snap this frame, but I worried it wouldn’t be tack sharp. It was!"

Female Bird Prize Winner

Contest: United States and Canada
Species: Common Merganser
Location: East Bay Sandbar, Nova Scotia, Canada
Gear: Canon EOS R5 Mark II + Canon EF 600mm f/4L IS III USM
Accessories: Canon Mount Adapter EF-EOS R
Exposure: 1/2500sec, f/6.3, ISO 640

Bird Lore
Mergansers, or Goosanders as they are known in Europe, are among the few ducks that regularly eat fish, diving and swimming gracefully underwater to capture them in their long, slim bills.

Ordinarily, the bird will eat its prey promptly after catching it, pausing only long enough to maneuver the fish into position for swallowing it headfirst. But if other members of the flock try to steal the catch, the bird may have to maneuver to keep hold of its meal.

Judge’s Take (Jess Gorzo)
"This felt like a portrait fit for a field guide illustration, while at the same time an extraordinary action shot brought to life by bright lighting and reflective ice and snow.

"The judges appreciated both the luck and skill involved in capturing this perfectly framed moment in flight, fish in beak. In addition to its excellent composition and subject, this joyful image captures a day in the life of a female Common Merganser."

The 2026 Audubon Photography Awards is a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images here.

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Looking for competitions to enter? Here are 10 global photo contests now open for entries from September 2026 to February 2027.

Most consumers aren’t even aware, but each year market-leading camera manufacturer Canon embarks on what it terms ‘Camera Store Week’ in the UK. The name reads like its own spin on the popular annual Record Store Day for the music industry, which is much bigger and gets greater media coverage.

Different industries, yes, but some aspects are the same, in that the focus is on the retailer – and driving custom and sales. Both are commercial enterprises after all.

But unlike Record Store Day, which involves the participation of tens of different record labels, hundreds of individual musical artists and hundreds of individual record shops in the UK alone – leading to an industry-wide boost that now has an international reach – Canon’s Camera Store Week is chiefly all about Canon.

I believe that is a great shame and a big missed opportunity. During my decade spent editing the UK’s only photo trade magazine, I often suggested that our industry should learn a lesson from Record Store Day – initially set up to stem the closure of independent record shops – and do something similar for specialist photo retailers, who have long faced their own existential crisis.

My idea was mostly met with silence. And, sadly, over the past decade the amount of independent UK photo retailers in business has decreased in number from around 300 to as few as 50 or 60 today. That means photography has far less visibility on the local British high street than it ever used to. That doesn’t benefit anyone. It’s slightly better news currently in the USA, however, where over 1,000 photo independents remain; but then it is a much, much larger country.

In any event, retailer-focused events organized by major manufacturers to help the former increase footfall, and the latter boost sales, can only be a good thing. Canon has print workshops, photo walks and tutorials focused on its RF lens range planned for Camera Store Week 2026.

I’m not dismissing any of that, but inevitably it does mean that participating retailers will be prioritizing customers getting hands-on with Canon product for the duration of the promotional activity.

A step in the right direction is that Canon says it is collaborating with complementary accessory brands this year, which widens the scope. Though I think that leaves plenty of room for it to go wider and more inclusive of other brands still. Much more inclusive, if it truly does feel that, as Canon UK’s marketing blurb states: ‘specialist camera stores are an essential part of the photography community’.

After years of camera manufacturers attempting to sell and market direct to customers and increasingly sidelining the retailer, it does feel a bit rich to hear one say, at this very late stage, it wants to ‘support the high street and give customers more reasons to visit their local store.’

That said, any action is better than inaction. Plus, in fairness, while it is the market leader, it should not be down to ‘just’ Canon to boost photo retail. Yes, some rival brands will do their own promotions, with in-store experts dispatched here and there throughout the year. But I still feel turning around the fortunes of the photo retailer and camera manufacturers alike needs an industry-wide banding together to make a concerted effort. And there must be enough big names that consider it worthwhile and valuable to band together to make it a success.

Incidentally, Canon’s Camera Store Week is a misnomer this year, as in fact it runs for two weeks, from September 14-27, at participating retailers. But we can – and need to – do more before there are no local camera stores or shops left trading to hold such an event in.

When the Canon EOS R5 Mark II and R1 launched in 2024, they joined the ranks of the manufacturer's most powerful full-frame mirrorless cameras. Now, both models have received a fresh firmware update, bringing a handful of enhancements, bug fixes and improvements to operational stability.

In our R1 review, we wrote, "The sports camera king is back to reclaim its throne," highlighting how its combination of AI features and AF (autofocus) performance makes it a formidable camera for sports photography. The R5 Mark II, on the other hand, was described as "the company's most important – and most powerful – camera."

Despite their different target audiences, the cameras share much of the same advanced technology. So it's perhaps no surprise that the latest firmware update includes several improvements shared by both mirrorless models, including live view, linked shooting fixes and improved stability, while the R5 Mark II also gets a fix for unwanted restarts when shooting with Dual Pixel RAW enabled.

Canon EOS R1

Version 1.3.2
UK download link: macOS + Windows
US download links: macOS, Windows

Enhancements and fixes
1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app
2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server
3. Improves operational stability

Canon EOS R5 Mark II

Version 1.3.2
UK download link: macOS, Windows
US download links macOS, Windows

Enhancements and fixes
1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app
2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server
3. Fixes an issue that may cause the camera to restart during shooting when Dual Pixel RAW is enabled
4. Improves operational stability

Pro Advice

If you caught Episode 4 of Bokeh Face: Digital Camera World podcast, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.

It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.

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What's the most work you've ever put in to getting the shot you desire? For Arctic photographer Audun Rikardsen, it took three years of planning, one motion sensor and a hole drilled through ice to get within touching distance of this dramatic, award-winning wildlife image.

A Seal's Last Sight has won the Grand Prize at the California Academy of Sciences' 13th annual BigPicture: Natural World Photography Competition. It was chosen from more than 7,400 entries submitted by photographers in 64 countries. And that's no great surprise.

This dramatic shot shows a polar bear peering through a seal's breathing hole in the drift ice north of Svalbard; a remote Norwegian archipelago that sits roughly midway between mainland Norway and the North Pole.

The effect is pretty startling: we're seeing exactly what a seal would see in its final seconds of life. It's a rare vantage point on one of nature's most majestic beasts, and one built on a lifetime of Arctic experience.

How he shot it

Polar bears hunt seals by waiting motionless at their breathing holes. So Rikardsen needed to find a hole that was actually being watched, then getting a camera into position without disturbing anything.

He'd wanted such a picture for years. After repeated failed attempts, he finally located a breathing hole with fresh bear tracks nearby.

He drilled through the ice, rigged his camera directly beneath the hole, attached a motion sensor, then began to wait. Eight hours later, at 4am, a bear arrived. It pushed its head through the thin layer of ice covering the hole, blew its nose, and stared straight into the lens.

Instead of moving on, though, it simply lay down and went to sleep, right above the submerged rig. Rikardsen had to wait another nine hours – adding up to 17 in total – before the bear finally wandered off and he could retrieve his camera rig.

Technical approach

If you're leaving a camera alone under Arctic ice for 17 hours, you want to keep things simple. Rikardsen employed a Canon EOS 6D, a full-frame DSLR that's over a decade old now, paired with Canon's EF 14mm f/2.8L II USM, a wide prime well suited to close-up, distortion-controlled encounters like this one.

He set it to f/9 with pattern metering and manual white balance, since there was nobody there to adjust anything once the bear turned up.

None of these technical details would have made a difference, of course, without his years of scouting and perseverance in some of the Earth's most challenging weather and terrain. Not to mention the willingness to sit through an animal's nine-hour Arctic nap.

So next time you're getting a bit tired and cold on a shoot, and wondering whether to call it a day, maybe ask yourself: what would Rikardsen do?

BigPicture: Natural World Photography Competition is run by the California Academy of Sciences. The winning and finalist images go on display at Cal Academy in San Francisco from September 10.

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Looking for competitions to enter? Here are 10 global photo contests now open for entries from September 2026 to February 2027.

It’s like I always say: “You can’t put a good full-frame DSLR down!” Despite mirrorless cameras dominating the interchangeable-lens market, people are still buying up full-frame DSLR cameras. And while many have disappeared from the shelves of official retailers completely, a select few stalwarts are still available to buy new.

And it’s not hard to see why. The best DSLR cameras are reliable and of high quality, and in the case of Canon and Nikon especially, they open you up to a veritable smorgasbord of used lenses that you can pick up for some very low prices indeed. If you’re a photographer on a budget looking for a decent lens platform, a full-frame DSLR may still be the way to go.

It’s true that a lot of DSLR tech now lags behind mirrorless offerings, such as burst speeds, autofocus and video, but provided you’re happy with the resolution, image quality has remained largely unchanged, and plenty of full-frame DSLRs boast premium pro-grade features such as extensive weather sealing and optional battery grips.

Personally, if you’re working on a budget and want to pick up a full-frame DSLR, my recommendation would be to visit a reputable used retailer such as KEH (US), MPB (US/UK) or LCE (UK). That’s because even very good condition used DSLRs tend to be a lot cheaper than new retail prices.

What full-frame DSLRs can you buy new?

I decided to look at US retailer B&H Photo and UK retailer Wex Photo Video to find out what full-frame DSLRs are still available to buy new, and I was surprised by the choice.

Even though some of the models, such as the Canon EOS 5D Mark IV and Nikon D750, have been officially discontinued, stock is still lingering on shelves in some cases. My own personal favorite DSLR of all time is the Nikon D850, a camera I used to own and in my mind – and in the mind of many others – one of the greatest cameras ever made.

Ultimately, we really are in the twilight years of the DSLR. As it stands, Pentax remains the last bastion of modern DSLR development, with both Canon and Nikon having quietly shelved DSLR development in favor of a mirrorless future. Still, if you’re a stills photographer first and foremost and don’t need all of the cutting-edge tech, you could do a lot worse than a full-frame DSLR and a good set of compatible lenses.

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When professional nature photographer Liron Gertsman heard about white-tailed tropicbirds nesting in the caldera walls of an active volcano, he packed his full-frame mirrorless camera, telephoto lens, and traveled to Hawai'i Volcanoes National Park, Hawai'i, United States. On the trip, he captured the now award-winning image of the tropicbird rising above volcanic gases and glowing red lava.

Gertsman explains, "I spent 10 days scouting and waiting at the Halema'uma'u Crater before the Kīlauea volcano erupted. White gases on the left of the photo are primarily water vapor and carbon dioxide; the blue gas on the top right is sulfur dioxide; the brown dust is volcanic ash; and red lava glows on the right. The birds nest in the crater's cracks, safe from predators, and use the thermals generated from the volcano’s heat to gain lift as they fly out to gather food. "

This spectacular shot has been honored as the winner in the Birds in Landscape category at the 2026 Audubon Photography Awards – a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images here.

Birds in Landscapes Winner

Contest: United States and Canada
Species: White-tailed Tropicbird
Location: Hawaiʻi Volcanoes National Park, Hawai‘i, United States
Gear: Canon EOS R5 + Canon RF 100-500mm f/4.5-7.1 L IS USM
Exposure: 1/2500 sec, f/16, ISO 2500

Bird Lore
Tropicbirds are beautiful, long-tailed seabirds that range throughout the world’s oceans, mainly in the tropics. Seldom seen from mainland shores, they raise young on oceanic islands.

The White-tailed Tropicbird, the smallest and most widespread of three species, usually tucks its nest into a cavity among rocks.

On many islands, these sites are most readily found among layers of volcanic rock – including, at times, around still-active volcanoes, leading to remarkable scenes.

Judge’s Take (Sadie Hine)
"This was easily the most dramatic landscape we saw this year. I can clearly visualize this tropicbird weaving through this unforgiving environment.

"This sense of movement – paired with a wide perspective and the powerful role of volcanic activity in shaping unique ecosystems – makes this image memorable.  "

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Looking for competitions to enter? Here are 10 global photo contests now open for entries from September 2026 to February 2027.

The big three camera market leaders are Canon, Nikon, and Sony. Now, fresh sales numbers from major Japanese retailer Kitamura are in, and one global player accounts for 50% of the Top 10 best-selling cameras in August 2026, while one brand is nowhere to be found.

According to Kitamura, Sony takes 5 out of the Top 10 spots. Nikon didn't make the ranking with a single camera.

At No.1 sits the Sony A7C II, "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise on performance," as Kitamura explains. Right behind is Sony's A6700 in No.2, followed by the A7 IV. Sony's latest full-frame release, the A7 V, takes No.6 and the ZV-E10 II comes ninth.

Canon has two models: the Canon EOS R6 Mark II and Canon EOS R6 Mark III, placed fourth and tenth.

OM System and Fujifilm fill the remaining three spots in the sales ranking. The OM System OM-5 Mark II 12-45mm f/4 Pro Lens Kit comes fifth; the OM System OM-1 Mark II is seventh, and the Fujifilm X-M5 XC15-45mm Lens Kit is eighth.

Kitamura's 10 best-selling cameras, August 2026

1. Sony A7C II
2. Sony A6700 High-Magnification Zoom Lens Kit
3. Sony A7 IV Zoom Lens Kit
4. Canon EOS R6 Mark II
5. OM System OM-5 Mark II 12-45mm f/4 Pro Lens Kit
6. Sony A7 V
7. OM System OM-1 Mark II
8. Fujifilm X-M5 XC15-45mm Lens Kit
9. Sony ZV-E10 II Power Zoom Lens Kit
10. Canon EOS R6 Mark III

Sony's chart-topping cameras

No.1 Sony A7C II
Kitamura says, "The successor to the A7C, which debuted as the world's smallest and lightest full-frame mirrorless camera. Packed with the latest features into a compact body, it delivers performance that exceeds its appearance."

No.2 Sony A6700
"This kit includes the A6700 camera and the high-magnification zoom lens "E 18-135mm F3.5-5.6 OSS".

"Despite its compact size, this lens can zoom up to the equivalent of 202.5mm, allowing you to shoot a wide range of subjects, including landscapes, snapshots, flowers, animals, and sports, all with just this one lens," explains Kitamura.

No. 3 Sony A7 IV
Kitamura says, "This camera is Sony's most standard full-frame mirrorless camera. With high-precision real-time tracking, it keeps track of your subject, ensuring you never miss a moment for both still images and videos."

No.6 Sony A7 V
"The A7 series has finally reached its 5th generation.

"By adopting a newly integrated partial-stacked sensor and the next-generation image processing engine "BIONZ XR2," it achieves highly accurate AI subject recognition and blackout-free continuous shooting at up to approximately 30 frames per second.

"It is a high-performance camera that is hard to believe is a basic model," explains Kitamura"

No.9 Sony ZV-E10 II
Kitamura says, "This is the successor to the ZV-E10, which has gained popularity as a video camera for shooting vlogs and YouTube videos.

"It features the same BIONZ XR image processing engine as higher-end models, resulting in improved video capabilities and autofocus performance. It's a recommended camera for anyone who wants to shoot cinematic videos."

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The DSLR market may be dying, but Canon seems to be the camera’s life support right now. While the company has already moved decisively toward mirrorless cameras, new industry figures reveal that it’s still producing DSLRs in surprisingly large numbers.

According to data from market research firm Techno System Research (TSR), published in Toyo Keizai's Company Shikiho Industry Map 2027, Canon produced approximately 580,000 DSLRs in 2025.

That dwarfed production by the other two active DSLR manufacturers, Nikon (which produced 60,000) and Pentax (which produced just 10,000).

Overall, Canon’s figure represented almost 90% of the 650,000 DSLRs produced by the manufacturing triumvirate combined, despite the company's DSLR lineup having shrunk drastically in recent years.

In 2021, the company announced that it would no longer develop new DSLR models – and the only models remaining on sale are the flagship Canon EOS-1D X Mark III, mid-level EOS 5D Mark IV and entry-level Canon EOS Rebel T7 / 2000D.

While Canon recently confirmed the discontinuation of the EOS 5D Mark IV – after the recent TSR data was collated – it’s unclear whether it will stop production of new EOS-1D X Mark III and EOS Rebel T7 / 2000D units any time soon.

After all, Go Tokura, Canon's executive vice president, confirmed to our editor-in-chief, James Artaius, at CP+ earlier this year that the company is continuing mass production of DSLRs while sales remain strong.

However, Canon’s 580,000 figure also represents a substantial decline from the previous year. TSR data puts Canon’s 2024 DSLR production at approximately 790,000 units, a 27% year-on-year fall.

Nevertheless, Canon's continued output demonstrates that the DSLR market has not disappeared entirely – and that there is apparently still enough demand for it to keep production lines running despite its near-total focus on mirrorless development.

TSR's figures are production estimates rather than retail sales or shipments. The company's Digital Still Camera Production Statistics research is published quarterly and tracks camera production by manufacturer and camera type.

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This week, Camera Intelligence revealed the latest generative AI features in its Caira camera: adding Nano Banana video editing to its genAI photography. It was the latest reminder that the imaging industry, like the rest of the world, is doubling down on AI in its products – including the generative kind.

No hate, no shade. But it reminded me of a conversation I had with Canon earlier this year, when I asked the Japanese leadership about the subject of AI – and they were crystal clear about what is and what is not off limits when it comes to artificial intelligence.

"AI is going to keep on playing an important role for any shooting experiences for our products," said Tetsushi Hibi, advisory director of Canon's Img Optical Business Unit 1, behind closed doors at the CP+ 2026 show in Japan.

"So this is Canon’s stance: we are going to use AI not to generate imagery, but to capture scenes as close to the reality of shooting as possible – noise reduction, color correction, distortion correction, aberration – so those are the functions we are aiming to put it onto in our products."

We've already seen this in practice, particularly with the Canon EOS R1 and R5 Mark II – both of which use Canon's neural network image processing (NnIP) for features like 400% in-camera upscaling and 2-stop noise reduction. And of course, the many algorithmic subject detection and tracking options.

It is heartening to know, however, that generative AI imaging is not on the table for Canon – particularly with the company having rolled out its Authenticity Imaging System in May, offering content compliance to help verify the authenticity of images (and, by proxy, policing image manipulation and AI embelishment).

Where Canon definitely is implementing AI, however, is in the design phase.

"We have started our attempt to use AI for design," notes Hibi, which is born out by a recent company report that AI will be used in the early prototyping phase to simulate things like drop tests and assess thermal performance.

"We have no choice but to use AI in the design department," adds Go Tokura, executive vice president and head of Canon's Imaging Group. He's also sure to point out that the fruits of the technology will still be distinctly 'Canon', rather than resulting in homogenized products that are the same as other brands.

"When it comes to design, it is said that the AI can bring up the best possible solution. And you may think, if that’s the case, every single company will come up with the same new products.

"We have our own accumulated technology – not just designing capabilities, but also production technology as well, and materials. So even if we use AI for design, AI will consider all these unique capabilities to come up with the best solution for Canon.

"So even if the solution is generated by AI, that could be a good solution that will be able to differentiate our product from the others."

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Take a look at the best Canon cameras along with the best Canon lenses for DSLRs and the best Canon RF lenses for mirrorless. To see how Canon is employing AI in its top-tier cameras, check out my Canon EOS R1 review and my Canon EOS R5 Mark II review.

The latest mirrorless cameras often come with anything but an affordable price tag, which is one reason buying used gear remains so popular. New data from Japanese camera marketplace Minna Camera shows that one DSLR in particular has risen in popularity over the last month, skipping 31 positions in just 4 weeks, to landing at number 1.

This camera is the Canon EOS 7D Mark II, launched back in November 2014, making it nearly 12 years old. Part of Canon's high-end APS-C DSLR line, it performs well in harsh conditions and its AF (autofocus) system gets moving subjects sharp quickly, making it a favorite among sports and action photographers.

Another notable success was achieved by a mirrorless camera, as the Sony ZV-E10 lands at number 9 after previously ranking at 65. Released in 2021, the very likeable little APS-C camera is not discontinued – which is a rarity in the top 10, as 70% of the models on the list are no longer in production.

Top 10 traded cameras at Minna Cameras (Aug 2026)*

*Release year, discontinued status and approx. used prices in USD and GBP added by Digital Camera World.

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The rise of the smartphone is a near match for the decline of the compact camera – and while the camera industry has struggled amid rising capabilities of smartphone cameras, brands are seeing steady growth over the past few years. A big driver of that growth? The pushback against the smartphone camera.

In a report to investors detailing the first half of 2026, Canon Chairman and CEO Fujio Mitarai says much of Canon’s growth in 2026 has stemmed from strong camera sales. Compact cameras have been growing particularly well for Canon, as models like the PowerShot G7 X Mark III find newfound popularity among users who find smartphones can’t compete with the camera’s flash and zoom range.

But, the CEO says that even mirrorless cameras have seen growth as part of the trend towards reaching for a dedicated camera instead of a smartphone. “As for interchangeable-lens digital cameras, sales increased due to a growing number of new camera users, particularly among young people, who are seeking a photography experience different from that of smartphones,” the report reads.

The report specifically names the Canon EOS R6 Mark III, a mirrorless camera launched late in 2025 that has been a frequent name among some bestseller lists, as a camera that has done particularly well.

The compact camera trend remains strong, however, and Canon has once again stepped up production and included supply volume for popular point-and-shoot models. The larger sensor PowerShot G7 X Mark III remains hard to find after the camera went viral on social media, while models like the 40x zoom PowerShot SX740 HS have also risen up best-seller lists.

In the first half of 2026, Canon’s camera sales have increased by 16.9 percent when ranked by sales price.

Sales across Canon’s different business units, which also include printers, medical, and industrial, rose by 3.5 percent.

According to the report, higher memory and raw material costs remain a concern, but the company has increased net income by 9.8 percent compared to the first half of 2025.

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As a tech reporter and photographer, I find some of the top trending camera lists easy to predict – but I never would have predicted the unusual mashup leading the top trending cameras in the US right now. Newly launched cameras like the Sony RX10 V bridge camera and popular mirrorless Canon EOS R6 Mark III are sitting mixed in with the strange Godox C100 compact viewfinder camera and even an eight-year-old DSLR, the Canon EOS Rebel T7.

The insight comes from US retailer B&H, who recently shared the list of top trending cameras for August 2026 with Digital Camera World.

The Sony RX10 V leads the top trending list for the second month in a row. The newly launched bridge camera revives the popular one-inch sensor paired with a 25x zoom lens. The bridge camera feels like the opposite of the compact camera trend with its beefy bridge-style design, but the camera is built to replace multiple lenses with its 24-600mm equivalent lens.

The RX10 V is followed by what reviewer James Artaius says is the “weirdest camera ever,” the Godox C100. The camera is 50 percent screen and doubles as a light meter, but the 2MP resolution, $45 / £39 price point, and the slim design also feel reminiscent of the trend behind the Kodak Charmera. The unusual design for the C100 is proving to be quite popular, with the C100 also appearing on the trends list for July.

The list isn’t without high-end mirrorless cameras, however. The Canon EOS R6 Mark III ranks high on the list of August trends. Launched late in 2025, the R6 Mark III was dubbed the “new yardstick by which other hybrids will be measured,” thanks to its mix of 32.5MP 40fps stills and 7K 60p open gate.

Perhaps the most unusual camera to hit the trends list, however, isn’t a fresh launch but an aging DSLR: the Canon EOS Rebel T7 (EOS 2000D). DSLRs have been steadily declining in popularity in recent years, so it’s unusual to find one hitting the trends list. The T7, however, still has a key feature going for it – it only costs $500 with a kit lens right now.

Still, while the T7 has an excellent price, Canon isn’t without similarly priced mirrorless kits like the EOS R100 – which has the same resolution in a smaller design with a more advanced autofocus system.

The DSLR is followed by another Canon mirrorless, this one even more pro-level: The Canon EOS R5 Mark II. The R5 Mark II, launched in 2024, brings a 45MP resolution with 8K 60 video, and yet still manages a speedy 30 fps burst mode.

The Sony mirrorless that has been hitting top trends lists in Japan since its launch continues to make an appearance on trend lists in the US. The Sony A7 V brings 33MP and 30 fps capabilities to Sony’s more affordable member in the full-frame Alpha series, along with upgraded subject recognition autofocus and stabilization up to 7.5 stops.

Several viral compact cameras also continue to impact camera trends in the US. The Fujifilm X100VI – which is still currently out of stock at B&H – makes the list with its compact retro design and 40.2MP sensor.

Canon’s pocketable zoom camera, the PowerShot SX740 HS, is also trending. Leica’s luxury Micro Four Thirds compact camera, the D-Lux 8, is also trending, but it's the new Metal Gray colorway that made the trends list. The more pocketable sibling to the RX10 V, the Sony RX100 VII, also makes the list of August trends.

Finally, the top performer from Sony’s crop sensor still camera series, the Sony A6700, also hit the trends list for August.

Top trending cameras at B&H for August 2026

• Sony RX10 V
• Godox C100 Mini Camera
• Canon EOS R6 Mark III
• Canon EOS Rebel T7 / EOS 2000D with 18-55mm lens
• Canon EOS R5 Mark II
• Sony A7 V
• Fujifilm X100VI
• Canon PowerShot SX740 HS
• Leica D-Lux 8
• Sony RX100 VII
• Sony A6700

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As a tech reporter and photographer, I find some of the top trending camera lists easy to predict – but I never would have predicted the unusual mashup leading the top trending cameras in the US right now. Newly launched cameras like the Sony RX10 V bridge camera and popular mirrorless Canon EOS R6 Mark III are sitting mixed in with the strange Godox C100 compact viewfinder camera and even an eight-year-old DSLR, the Canon EOS Rebel T7.

The insight comes from US retailer B&H, who recently shared the list of top trending cameras for August 2026 with Digital Camera World.

The Sony RX10 V leads the top trending list for the second month in a row. The newly launched bridge camera revives the popular one-inch sensor paired with a 25x zoom lens. The bridge camera feels like the opposite of the compact camera trend with its beefy bridge-style design, but the camera is built to replace multiple lenses with its 24-600mm equivalent lens.

The RX10 V is followed by what reviewer James Artaius says is the “weirdest camera ever,” the Godox C100. The camera is 50 percent screen and doubles as a light meter, but the 2MP resolution, $45 / £39 price point, and the slim design also feel reminiscent of the trend behind the Kodak Charmera. The unusual design for the C100 is proving to be quite popular, with the C100 also appearing on the trends list for July.

The list isn’t without high-end mirrorless cameras, however. The Canon EOS R6 Mark III ranks high on the list of August trends. Launched late in 2025, the R6 Mark III was dubbed the “new yardstick by which other hybrids will be measured,” thanks to its mix of 32.5MP 40fps stills and 7K 60p open gate.

Perhaps the most unusual camera to hit the trends list, however, isn’t a fresh launch but an aging DSLR: the Canon EOS Rebel T7 (EOS 2000D). DSLRs have been steadily declining in popularity in recent years, so it’s unusual to find one hitting the trends list. The T7, however, still has a key feature going for it – it only costs $500 with a kit lens right now.

Still, while the T7 has an excellent price, Canon isn’t without similarly priced mirrorless kits like the EOS R100 – which has the same resolution in a smaller design with a more advanced autofocus system.

The DSLR is followed by another Canon mirrorless, this one even more pro-level: The Canon EOS R5 Mark II. The R5 Mark II, launched in 2024, brings a 45MP resolution with 8K 60 video, and yet still manages a speedy 30 fps burst mode.

The Sony mirrorless that has been hitting top trends lists in Japan since its launch continues to make an appearance on trend lists in the US. The Sony A7 V brings 33MP and 30 fps capabilities to Sony’s more affordable member in the full-frame Alpha series, along with upgraded subject recognition autofocus and stabilization up to 7.5 stops.

Several viral compact cameras also continue to impact camera trends in the US. The Fujifilm X100VI – which is still currently out of stock at B&H – makes the list with its compact retro design and 40.2MP sensor.

Canon’s pocketable zoom camera, the PowerShot SX740 HS, is also trending. Leica’s luxury Micro Four Thirds compact camera, the D-Lux 8, is also trending, but it's the new Metal Gray colorway that made the trends list. The more pocketable sibling to the RX10 V, the Sony RX100 VII, also makes the list of August trends.

Finally, the top performer from Sony’s crop sensor still camera series, the Sony A6700, also hit the trends list for August.

Top trending cameras at B&H for August 2026

• Sony RX10 V
• Godox C100 Mini Camera
• Canon EOS R6 Mark III
• Canon EOS Rebel T7 with 18-55mm lens
• Canon EOS R5 Mark II
• Sony A7 V
• Fujifilm X100VI
• Canon PowerShot SX740 HS
• Leica D-Lux 8
• Sony RX100 VII
• Sony A6700

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All-in-one super zooms, also known as workhorse lenses, give photographers incredible versatility from a single lens. The Sigma 16-300mm f/3.5-6.7 DC OS | C is a prime example. Designed for APS-C mirrorless cameras, it offers an impressive 18.8x zoom range, covering everything from wide-angle to telephoto without changing lenses.

Now, Sigma has released a new firmware update for the superzoom, improving AF (autofocus) operation speed, tweaking peripheral illumination correction, and fixing occasional blackout/freesing issue when used with the Canon EOS R6 Mark III.

The latter hints at why photographers shouldn't get too excited. While the 16-300mm f/3.5-6.7 DC OS | C is available for Canon RF, Fujifilm X, Sony E and L-mount, the firmware update is only for the Canon RF version.

Firmware overview

Ver.1.0.1
Download link Windows
Download link Mac OS

Improvements
• Fixed an isolated issue where the monitor blacks out and the camera freezes during shooting when used with the Canon EOS R6 Mark III
• Improved autofocus (AF) operation speed
• Optimized peripheral illumination correction data to improve correction accuracy

Pro Advice

If you caught Episode 4 of Bokeh Face: Digital Camera World podcast, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.

It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.

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The top three camera makers in Japan have shifted – but a new report is hinting why. Earlier this year, a tally of the top camera makers in Japan showed that Fujifilm had pushed Nikon out of the top three in a major industry shakeup. But a new report reveals that, when it comes to mirrorless cameras, Nikon still sits in the top three.

The new data from Toyo Keizai Inc. takes a different approach than the Nikkei report that first hinted that Fujifilm is now one of the top three camera makers in Japan. The new report shows different numbers for one key reason: The report breaks down the cameras by category.

Comparing the two industry reports reveals that, while Fujifilm has risen up the ranks to spot three, narrowing down the list to just mirrorless cameras doesn’t have the same shakeup. Looking at the number of mirrorless cameras shipped, Canon, Sony, and Nikon are still leading the list.

According to the mirrorless camera report, Canon led with 2.3 million mirrorless cameras, followed by Sony with 1.8 million, Nikon with 860,000, Fujifilm with 750,000, Panasonic at 270,000, and OM System at 120,000.

The two contrasting reports suggest that it’s Fujifilm’s compact cameras like the X100VI and X Half that have pushed the brand into the top three, as when considering just the mirrorless cameras, Fujifilm still sits in fourth.

But while Fujifilm needs the sales of the viral X100VI in order to overtake the longstanding Nikon, the data also reveals just how much growth the company has had in the past two years for mirrorless alone. From 2023 to 2025, Fujifilm has almost doubled the number of mirrorless cameras shipped, moving from 380,000 to 750,000.

Based on the numbers in the overall report, that leaves Fujifilm with a whopping 410,000 compact cameras shipped in 2025 – though that number could include Instax as well as popular models like the X100VI.

Canon still leads even when doing a bit of math to see how many compact cameras were shipped last year. With 4.5 million cameras sold, 2.05 million of those were mirrorless cameras, and 580,000 were DSLRs. That suggests that Canon sold around 1.87 million cameras that didn’t fall into either interchangeable lens category.

Sony sold 2.42 million cameras, according to the report, with 1.8 million of those as mirrorless, leaving around 620,000 fixed lens cameras.

Breaking down the camera shipments by category also shows just how small the DSLR numbers are. Canon shipped around 580,000 DSLRs and Nikon 60,000. While the shrinking DSLR market is expected as brands focus remains on mirrorless, Canon’s DSLR numbers still remain above half a million.

Pentax, the camera brand that remains committed to DSLRs over mirrorless, shipped just 10,000 DSLRs, according to the report.

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Using a crop sensor gives Fujifilm’s popular X-series of mirrorless cameras a more compact design – but the crop sensor also makes getting an ultra-wide lens more challenging. But a new speed booster adapter from Metabones boosts lenses to return to nearly the full-frame equivalent.

This month, Metabones announced a series of four new Canon-EF to Fujifilm X adapters. That list of four converters includes a converter built for maintaining autofocus and IBIS performance and a speed booster for widening the lens and adding an extra stop of light, as well as cinema variants of those two adapters.

The Metabones T Speed Booster Ultra 0.71x II+ turns the usual APS-C crop factor from 1.5 to 1.07, widening the lens almost (but not quite) to the full-frame view. Metabones says the adapter also adds a full stop of light to the lens, up to f/0.9.

That turns lenses like Canon’s workhorse 24-70mm f/2.8 to a 17-50mm f/2.0 on Fujifilm bodies. Metabones says that the adapter uses five lens elements in four groups to optically convert that view while boosting sharpness and reducing vignetting.

Both the Speed Booster and the Smart Adapter use electronic connections and a custom lens profile in order to support both autofocus and image stabilization, despite using a Canon lens on a Fujifilm body.

Metabones says that the autofocus and stabilization support comes from the adapter’s built-in processor and storage that creates a lens profile for each mounted optic. The company says the adapter “gathers information about the lens as you normally use it” and saves that data for better performance.

While the adapters support PDAF (phase-detection AF), Metabones says that the lens doesn’t quite meet the performance of native glass but claims the adapter’s autofocus and stabilization outperform other adapted lens systems.

For full support, the new Metabones adapters need a newer PDAF Fujifilm body such as the X-H series, the X-T2 and newer, or the XPro2 and newer. The lens also needs to come from the list of supported optics, but that list has more than 100 EF-mount lenses.

Both the Speed Booster and Smart Adapter also come in Cinema variants, which have a locking mechanism to prevent unwanted play while focusing or zooming.

With the adapters being a second generation, Metabones says it's also releasing firmware to boost autofocus performance for owners of the previous generation.

All three boosters are set to arrive in September. The Smart Adapter starts at $399 (about £295 / AU$555 / CA$554) and the Speed Booster at $699 (£516 / AU$974 / CA$970).

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Japan's latest compact camera sales figures from major retailer Yodobashi are in – and in the Top 10 chart for the first half of August 2026 are many cult point-and-shoot cameras that are years old. At the top of the ranking sits a compact first released eight years ago, then relaunched in 2024 with essentially the same technology.

The Canon PowerShot SX740 HS / Lite takes the crown despite the wave of new compact camera launches lately, including Panasonic champions like the Lumix L10 or ZS300 / TZ300. It is hard to find stock, with second-hand prices often climbing above its original RRP of $699.95 / £549.99.

Yodobashi also reveals just how high demand is for some of the cameras on the list: four of the Top 10 are currently on backorder, including the No.1, the Canon PowerShot G7 X Mark III (No.2), Ricoh GR IV (No.4), and Fujifilm X100VI (No.5) – all made the ranking due to previously placed orders. Sony's ZV-1 II also made the Top 10, despite being currently out of production.

Yodobashi's Top 10 best-selling compact cameras, 1st Half Aug 2026

1. Canon PowerShot SX740 HS / Lite | Silver | Black backordered
2. Canon PowerShot G7 X Mark III | Black | Silver backordered
3. Sony ZV-1 II | Black | White currently out of production
4. Ricoh GR IV backordered
5. Fujifilm X100VI | Silver | Black backordered
6. Sony RX10 V
7. Panasonic Lumix TZ99 / ZS99 | Black | White
8. Canon IXY 650M / Elph 360 HS A / Ixus 285 HS A | Black | Silver
9. Kodak Pixpro C1 | Brown | Black
10. Panasonic Lumix TX3 / ZS300 / TZ300 | Black | Graphite Silver

Canon's unbeatable PowerShot compact cameras

When the original Canon PowerShot SX740 HS launched in 2018, the compact camera market looked very different from today. Straightforward point-and-shoots were popular, while premium compacts (now found across the category) were far less common.

Canon clearly found a winning formula with the SX740 HS, and the Lite Edition keeps that formula largely intact. It uses the same core camera technology as the original, with the main difference being the removal of in-camera USB charging in favor of an external battery charger.

The appeal is easy to understand: a genuinely pocketable camera, a huge 40x optical zoom (24–960mm equivalent), and a familiar, straightforward shooting experience – a combination that remains difficult to replace, even as newer compacts arrive with more advanced technology.

Another Canon model making the list is the PowerShot G7 X Mark III, also a model that is years old. It launched in 2019, yet remains one of the most sought-after compact cameras on the market.

Compared with the SX740 HS / Lite, the G7 X Mark II has a 1-inch sensor and a bright 24-100mm equivalent f/1.8-2.8 lens with 4.2x optical zoom.

Featuring a sensor format that is used in many of the best compact cameras, it gives users a big step up in image quality from most camera phones or action cams, also when compared to the smaller 1/2.3-inch sensor of the SX740 HS / Lite.

The Canon G7 X Mark III is more expensive second-hand

Used prices are now often higher than the G7 X Mark III's original retail price.

While this might seem unusual for an older camera, renewed interest in compact cameras and the dedicated shooting experience that differs from shooting with a smartphone are key factors. Social media also helped fuel the point-and-shoot revival.

With the camera now difficult to find in stock, that popularity has collided with limited supply – pushing second-hand prices well above what you'd normally expect from a camera release in 2019.

So while newer compact cameras continue to arrive with more advanced technology, the latest Yodobashi chart shows that buyers are still driven to get one of the established Canon cult models, winning with their proven formula.

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Canon has announced a raft of firmware updates for its Cinema EOS series of cameras for filmmaking, adding new functionality and compatibility as well as general operability improvements.

The cameras getting the updates are the Canon EOS C80 (1.0.7.1), EOS C400 (1.0.7.1), EOS C50 (1.0.5.1), EOS C70 (1.1.4.1) and the Canon EOS R5 C (1.1.3.1).

The C80 and C400 are getting a new ‘Cinema Exposure’ mode. This is designed to improve highlight performance when shooting above base ISO levels (up to two stops) and streamlines the menus for log shooting. The intention, according to Canon, is to provide users with as much shooting ease and flexibility as possible in challenging shooting environments.

All cameras are gaining compatibility with the CN30x40 IAS J R1/P1 lens, a powerful 30x zoom in RF and PL mounts with a built-in 1.5x teleextender. The mirrorless EOS R5C – a camera that some users wondered if Canon had given up on – is also gaining a few new features, as well as some bug fixes.

There was a little strangeness around the rollout of some of this firmware, with the European versions being released a month in advance, but Canon says this was simply an operational error and not to read anything into it – YouTuber Ordinary Filmmaker has a good rundown if you’re interested.

Let’s take a closer look at what each of these cameras are getting…

EOS C80

Canon EOS C80 – Version 1.0.7.1

UK: More information & download link
US: More information & download link

1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].

Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].

2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).

3. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).

4. Improves operational stability.

EOS C400

Canon EOS C400 – Version 1.0.7.1

UK: More information & download link
US: More information & download link

1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].

Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].

2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).

3. Adds [Auto Exp. Ramping Comp.] (Auto Exposure Ramping Compensation) to [Camera Settings].

Applying in-camera gain compensation according to the zoom position, maintains image brightness.

Compatible lenses:

- CN7×17 KAS S/E1

- CN10×25 IAS S/E1

- CN20×50 IAS H/E1

- CN8×15 IAS S/E1

- CN7×17 KAS T/R1

- CN5×11 IAS T/R1

- CN30×40 IAS J/R1

4. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).

EOS C50

Canon EOS C50 – Version 1.0.5.1

UK: More information & download link
US: More information & download link

1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).

2. Improves operational stability.

EOS C70

Canon EOS C70 – Version 1.1.4.1

UK: More information & download link
US: More information & download link

1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).

When connected to external devices using the XC protocol, if the T value is 10 or greater, only the integer part is displayed on the external devices.

2. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.

3. Improves operational stability.

EOS R5 C

Canon EOS R5 C – Version 1.1.3.1

UK: More information & download link
US: More information & download link

1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).

2. Changes the color of the level indicator when the orientation of the camera is level.

3. Enables the playback of RAW clips in Media mode with Lens Corrections settings, such as Distortion Aberration Correction.

4. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.

5. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.

6. Improves operational stability.

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Japan's latest camera sales figures by major retailer Yodobashi are out – and the No.1 is a full-frame mirrorless that many photographers have been waiting for. Since its release in December 2025, the Sony A7 V has regularly topped the sales charts. But the real all-rounder camera champion sits at No.2 and No.4: the Sony A7C II, a compact full-frame that has been on the market for almost three years.

The A7 V is a multi-award-winning camera, having been named Camera of the Year twice by EISA and the Camera Grand Prix, and was also awarded the title Best Full Frame Expert Camera at the TIPA World Awards. When it entered the market around eight months ago, it quickly became one of the most popular cameras in Japan.

But the more interesting success story is the A7C II. Announced in August 2023, it continues to appear among Japan's best-selling mirrorless cameras, beating newer releases more often than some might expect – and there's a good reason why.

Yodobashi's Top 10 best-selling cameras, 1st Half Aug, 2026

1. Sony A7 V
2. Sony A7C II Zoom Lens Kit | Silver | Black
3. Fujifilm X-M5 + XC15-45mm Lens Kit | Silver | Black
4. Sony A7C II | Silver | Black
5. Canon EOS R50 Double Zoom Kit | Black | White
6. Hasselblad X2D II 100C
7. Canon EOS R5 Mark II
8. Canon EOS R10 + RF-S18-150 IS STM Lens Kit
9. Canon EOS R6 Mark II
10. Sony ZV-E10 II Double Zoom Lens Kit | Black | White

The Sony A7 V vs. Sony A7C II

So why is a nearly three-year-old camera still selling alongside Sony's newest full-frame model?

Both the A7 V and A7C II are full-frame mirrorless cameras, but the A7C II has two major advantages: price and portability.

At 514g, it is considerably lighter than the 695g A7 V. The A7C II is currently available for $2,498 / £2,099, while the newer A7 V costs $2,898 / £2,799.

The A7C II is a compact all-rounder that champions performance and portability. It already delivers advanced AF, high-resolution imaging, and solid video capabilities – meaning some users may not see a compelling upgrade in newer models.

That's why, even three years later, the A7C II is still a competitive player in a competitive market that's known to move fast.

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New cameras often sit at the top of the best-seller list, but this three-year-old mirrorless camera is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the Sony A7C II.

In the latest data from Japanese retailer Map Camera, the Sony A7C II sits at the very top of the used camera rankings. But the camera also ranks third among the new camera sales for July 2026.

The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body.

Mixing parts from other Sony cameras into a smaller body, in his Sony A7C II review my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.

While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new Sony A7 V or the A7R VI.

While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the Canon EOS R6 Mark II and Fujifilm X-E5.

Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The Fujifilm X-T5 sits in the second-place spot on the used list, but not on the new list despite being a current model.

Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.

The Nikon Z50 II sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the Z5 II, does.

The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.

While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the Nikon Zf ranks eighth. And appearing on the used top ten for the first time is the Nikon Z8, which Map Camera says has always tended to be overshadowed by the retro Zf.

The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The DJI Osmo Pocket 3 ranks in seventh place on the list, in part due to some users trading up for the newly announced DJI Osmo Pocket 4 and Osmo Pocket 4P.

Trending used cameras at Map Camera for July 2026

1. Sony A7C II
2. Fujifilm X-T5
3. Nikon Z50 II
4. Canon EOS R6 Mark II
5. Sony A7 III
6. Fujifilm X-E5
7. DJI Osmo Pocket 3
8. Nikon Zf
9. Canon EOS R7
10. Nikon Z8

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The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.

The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and shared by Digital Camera Life. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.

Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name.

That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.

But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series pushed the company down to third in 2019. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.

The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame.

Fujifilm, known largely for its retro-inspired cameras and color science, started seeing accelerated growth after the X100VI went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list.

The X100 series' success has bled into other models, like its mirrorless sibling the Fujifilm X-E5, while more budget-friendly models like the X-M5 and X-T30 III have also sold well for the brand.

Neither Nikon nor Fujifilm has announced a new mirrorless camera yet in 2026.

Although Nikon revised its 2026 projections for slightly lower sales during the last investor report, the company says it expects the interchangeable lens market to remain solid over the medium and long term.

While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.

While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the Ricoh GR IV series.

The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the compact camera segment is likely giving the brand a significant boost.

That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.

Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.

While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.

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Canon has launched a photo exhibition for visually impaired students, saying the bespoke art display will enable young people with impaired sight to experience photography in a “completely new way”.

The private exhibition – which, unfortunately, isn't open to the public – is a collaboration with the Royal Society for Blind Children (RSBC), taking place at RSBC Dorton College in England.

On display are portraits created by seven of the college’s students during a Canon creative workshop, held at the college last year, which the camera manufacturer has now printed using raised, tactile ink.

Neale Conroy, marketing director at Canon UK & Ireland, said that the elevated-print technology will help visually impaired youngsters to “connect with creativity.”

He added: “It’s wonderful to see how this project has helped students experience photography in a completely new way.”

Canon developed the relief prints using its proprietary Prisma Elevate XL – a software application that uses height maps and multiple layers of UV-curable ink to build raised textures up to 4 mm high, giving images a physical dimension that can be explored by hand.

Prisma Elevate XL only works with compatible flatbed printers, with Canon using one of its own Arizona series models for this series. These printers have built-in UV lights to which the ink is exposed upon printing so that it hardens.

“Seeing students engage with their own work in such a tactile and meaningful way has been incredibly rewarding,” said Sarah Mallion, vice principal at RSBC College Dorton.

“The project has shown how technology can open up new ways for young people to connect with creativity.”

According to the RSBC, there are some 37,000 blind and partially sighted children and young people in England and Wales, and 4 more children are diagnosed with sight loss daily.

Mallion hopes that the Dorton College display, which will remain permanently, “marks the beginning” of more accessible exhibitions and learning experiences for visually impaired people.

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The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.

But because the Canon PowerShot G7 X Mark III’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.

Canon hasn’t been sitting on the trend, either – the camera maker has already increased compact camera production several times. Last August, Canon officially said that the G7 X Mark III was among the models that had increased production and the company resumed orders for the popular camera in Japan.

But one year later, the Canon PowerShot G7 X Mark III is still so popular that it’s hard to find in stock – at least, at list price. In the US, even used models of the G7 X Mark III are selling for more than $1,500 at reputable used camera stores like KEH, MBP and Adorama.

The PowerShot’s popularity isn’t unwarranted. The camera uses a 20.1MP, 1-inch sensor that’s larger than that of the average point-and-shoot camera.

But while compact cameras with larger sensors aren’t hard to find, the G7 X Mark III also packs a 24-240mm equivalent zoom lens. That longer lens is more flattering for portraits, helping to drive the camera’s viral popularity among influencers and content creators.

But creators also rave about its built-in flash, which is far more powerful than that of a smartphone's. Where a phone uses LED lights, the G7 X Mark III uses a Xenon flash – which is more powerful and helps deliver that more retro direct flash look.

As compacts have resurged in trends, camera makers have been scrambling to add new options – and there are now far more to choose from than when the G7 X Mark III first went viral in 2024. Yet the camera still has a unique blend of sensor, lens and flash.

The new Panasonic Lumix L10 has a larger Micro Four Thirds sensor and a 24-75mm equivalent zoom, but there’s no flash.

The longtime favorite Sony RX100 VII – released the same year as the G7 X Mark III – has a longer lens and still has a flash, but the aperture isn’t as bright, and the list price is far higher (though about equal to what used G7 X Mark III’s are selling for).

Canon’s own PowerShot V1 has a similar sensor, but uses a wider lens with a shorter 16-50mm focal range for photos. Because the V1 is meant more for vlogging, the camera doesn’t have a built-in flash (though there’s a Multi-Function Shoe that supports some Canon flashes and standard flashes with a hot shoe adapter).

This year marks the PowerShot series’ 30th anniversary – and the milestone is coming at a time when compacts have made a comeback, despite the capabilities of camera phones.

Canon has increased compact camera production multiple times since the G7 X Mark III went viral and said that production will increase again in the second half of 2026. The question that remains is this: when will the Canon PowerShot G7 X Mark III be readily available at list price?

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Don't want to wait? These are the best cameras with zoom. Or, take a look at the best compact cameras.

Patent applications are always worth keeping an eye on for a hint of what might be coming down the pipeline from major manufacturers – and Canon has just filed an interesting one.

Patent JP 2026-132879 (P2026-132879A), just published by the Japanese Patent Office and reported by Japanese news outlet Asobinet, was filed by Canon and includes multiple lenses with a diffractive optical system that are designed for use with very small sensors – the kinds of sensors that are used in camera phones.

The three lenses themselves are listed as having focal lengths of 5.53mm, 6.79mm and 8.70mm, which on a smartphone sensor would work out to equivalent focal lengths of 45mm, 55mm and 70mm. The listed f-numbers for the three lenses are f/2.5, f/2.7 and f/2.9 respectively.

Naturally, patenting the lenses could mean any number of things. Personally I doubt that Canon is about to start producing its own smartphones, but it could be that the manufacturer is planning on releasing standalone lens attachments for smartphones.

Alternatively – and personally I think this is most likely – it could be that Canon is partnering up with a smartphone manufacturer to lend its tech to a handset’s camera module, the way that Leica does with Xiaomi phones like the Xiaomi 17 Ultra and Hasselblad does with the Oppo Find X9 Ultra.

Our own Gareth Bevan described the Oppo in particular as one of the best camera systems he had ever used on a phone.

I’d definitely be excited to see a smartphone come equipped with Canon camera tech – particularly if Canon’s excellent color science also arrived as part of the package!

Like many tech companies, Canon files patent applications all the time – indeed, it has actually been the Japanese company that files the most patents for more than two decades – and many of them never become released products.

Nevertheless, I’ll be keeping an eye on this one and will be interested to see whether anything more comes of it – after all, Canon has time and again shown itself to be a manufacturer that isn’t afraid to take risks and try new things.

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Check out our roundups of the best Canon cameras and the best camera phones – and who knows, maybe one day soon we will see some crossover between the two?

Compact cameras have been rapidly rising in trends, but the latest list of trending cameras from Japan hints at another trend that may be prevailing over size: zoom. Some 40% of the best-selling compact cameras in Japan have at least 15x zoom, including the newly launched Sony RX10 V bridge camera.

The data comes from Japanese camera retailer Yodobashi’s list of best-selling compacts for the second half of July. While the list includes several repeat offenders – like the top-ranked Canon PowerShot G7 X Mark III, the Canon PowerShot SX740 HS and the viral Fujifilm X100VI – one camera on the list is so new that sales were only open for a single day in July.

The RX10 V only became available on July 31, but the bridge camera came as a surprise announcement after Sony had previously discontinued the 1-inch sensor zoom series without a sign of a replacement.

The RX10 V is hardly a “compact” camera; it weighs about 2 lbs / 1,111g, thanks to a highly versatile 24-600mm equivalent lens. As a bridge camera, it looks more like a small DSLR than a point-and-shoot camera, but Yodobashi defines anything with a fixed, non-removable lens as a “compact camera,” so the superzoom made the list.

The Sony RX10 V sits squarely in the middle of the top ten at spot number five, but that’s quite an impressive ranking for a camera that, technically, only had one day of sales compared to the other cameras on the list that were available during that entire time period.

The RX10 V is one of four cameras on the list with a versatile zoom lens. The PowerShot SX740 HS (second place) has the longest of the bunch with a 40x lens, followed by the Panasonic Lumix TZ99 / ZS99 with a 30x zoom (eighth place), the RX10 V with 25x (fifth place) and the Panasonic Lumix ZS300/TZ300 with a 15x zoom lens (tenth place).

The list hints that zoom remains a key feature for compact cameras – even when that zoom makes the camera no longer pocketable, as is the case with the Sony RX10 V.

While the list is dominated by cameras with zoom, compacts with oversized sensors remain highly popular. The Fujifilm X100VI sits in third place, but is out of stock and likely could have ranked even higher had more been available.

The Ricoh GR IV – which, like the X100VI, has an APS-C sensor – is also so popular that it’s out of stock at the retailer, but still manages to earn a sixth-place spot in the rankings.

While much of the list leans towards cameras with zoom, the GR IV and X100VI use lenses without optical zoom, instead fitting a larger sensor and brighter aperture into a portable design.

The list also includes one popular vlogging camera, the Sony ZV-1 II, which has an 18-50mm equivalent lens.

The list also highlights the popularity of point-and-shoots that sit on the more affordable side, with two budget models on the list, the Canon PowerShot Elph 360 HS A (known as the Canon IXY 650m in Japan) and the Kodak PixPro C1.

The best-selling compact cameras at Yodobashi, second half of July 2026

1. Canon PowerShot G7 X Mark III
2. Canon PowerShot SX740 HS
3. Fujifilm X100VI
4. Sony ZV-1 II
5. Sony RX10 V
6. Ricoh GR IV
7. Canon PowerShot ELPH 360 HS A
8. Panasonic Lumix TZ99
9. Kodak Pixpro C1
10. Panasonic Lumix ZS300/TZ300

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Today is World Photography Day – and if you needed an excuse to finally buy that new camera you have been eyeing up, I really cannot think of a better one.

August 19 is a celebration of photography, photographers and the simple joy of capturing a moment, and B&H has some seriously tempting deals on cameras from Canon, Nikon and Sony right now.

Whether you are looking to move to full-frame mirrorless, upgrade an aging body or even stick with a traditional DSLR, there are savings of as much as $900 to be had.

Starting with two excellent all-rounders, the Canon EOS R6 Mark II is now $2,099, down from $2,299, saving you $200. It might no longer be Canon's newest 6-series camera, but its 24.2MP full-frame sensor, excellent Dual Pixel CMOS AF II autofocus and 4K 60p video still make it a seriously capable hybrid camera.

Nikon shooters have an even bigger saving on the Nikon Z6 III, which has dropped from $2,696.95 to $2,196.95, taking a huge $500 off the price. With its 24.5MP partially stacked full-frame sensor, 6K RAW video and fast autofocus system, it is one of Nikon's strongest do-it-all mirrorless cameras.

Sony also has one of my favorite deals of the bunch, with the Sony A7 IV now available for $1,998 instead of $2,498. That is another massive $500 saving on a camera that still has a lot going for it, including a 33MP full-frame sensor, 10fps continuous shooting and 4K 60p video.

If you need more resolution and have a bigger budget, the Canon EOS R5 Mark II is also discounted, falling from $4,399 to $4,099. A $300 saving is nothing to sniff at on a professional camera packing a 45MP stacked full-frame sensor, shooting at up to 30fps and offering 8K 60p RAW video.

However, the biggest saving this World Photography Day belongs to the Nikon Z8. Normally priced at $4,296.95, B&H has chopped a whopping $900 off, bringing it down to just $3,396.95. For that money, you are getting a 45.7MP stacked full-frame sensor, seriously fast shooting performance, and powerful video credentials including 8K recording.

The Z8 has long been one of Nikon's most impressive professional mirrorless cameras, essentially offering much of the power of the flagship Z9 in a smaller body – and a $900 saving makes it considerably easier to recommend.

And if you are not ready to say goodbye to the DSLR just yet, there is also a brilliant deal on one of the greatest DSLRs ever made. The Nikon D850 is currently $1,996.95, down from $2,596.95, saving you a substantial $600.

Mirrorless might dominate the camera market today, but the D850 remains a photographic powerhouse. And for anyone with a collection of Nikon F-mount lenses or simply a love for an optical viewfinder and traditional DSLR handling, getting a brand-new D850 for under $2,000 is incredibly tempting.

Finally, at the very top end of the market, the Sony A1 II has also received a rare discount. Sony's flagship mirrorless camera is now $6,798 instead of $6,998, giving you a $200 saving. It is still a huge amount of money, of course, but the A1 II is built for professionals who need one camera capable of doing almost everything, with a 50MP stacked full-frame sensor, shooting speeds of up to 30fps, advanced AI-powered subject tracking and 8K video.

World Photography Day only comes around once a year, and with everything from the mighty Nikon D850 to the flagship Sony A1 II currently discounted, there really could not be a better excuse to treat yourself to a new camera.

When it comes to videogames, there are two certainties in life: Guile's theme goes with everything and everything can play Doom.

From ATMs to calculators and even pregnancy tests, the groundbreaking MS-DOS videogame from 1993 has been played on what seems like every piece of technology. And now, the latest tech to answer the question "Can it play Doom?" is a DSLR that's over a decade old.

The Canon EOS 550D – known as the Rebel T2i in the US and the Kiss X4 in Japan – isn't just one of the best cameras for beginners; it's the best camera if you want to play one of the most iconic first-person shooters of all time.

While it was reported back in May that someone got Doom running on a Nikon Zf, there is some doubt online as to whether it was real or a sneaky bit of video playback.

However, the feat has been performed on the 550D using Magic Lantern – custom firmware developed in 2009 for Canon cameras that runs from a memory card and adds a host of features such as dual ISO, RGB histogram, zebras, new grids like the Fibonacci spiral… and now, the ability to run Doom, as you can see below:

Canon is always telling us how clever its Digic processors are, but I'll bet the company never envisioned that the Digic 4 chip in its 2010 camera would be used to run a videogame!

As you'd expect, the D-pad on the back of the camera is used to navigate while the SET button fires your weapon. The hack even employs the 550D's speaker to emit in-game audio and effects, which again is something I bet Canon's engineers could never have predicted.

According to Tom's Hardware, the developer said that the port only works on a Canon EOS 550D running firmware version 1.0.9, specifically noting, "Do not install this binary on another camera model or firmware version."

There are full instructions on how to install and run everything in the Tom's Hardware report, but I cannot stress strongly enough that Magic Lantern is a completely unofficial project and is in no way endorsed or supported by Canon.

In fact, running it could potentially brick your camera and also invalidates your warranty – so think carefully before you go blasting Martian monsters on your camera.

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Japan's latest compact camera sales rankings are in – and the same three point-and-shoot cameras are dominating the top of the chart once again.

At number one is the Kodak Pixpro FZ55, which was crowned Japan's overall best-selling camera of 2025 – a ranking that included mirrorless cameras, not just compacts. But close behind sits the real retro everyday champion.

The Pixpro FZ55 was originally launched in 2023 and features a 16MP sensor with 5x zoom. Available for only $139.99 / £129, the little camera is a familiar face at the top spot. But also on the podium is a camera that we've seen several times: the Kodak Pixpro C1, taking the second and third spots in different color variations.

The Pixpro C1 is a camera you can throw in your bag for casual fun. Compared with the Pixpro FZ55, it features a 2.8-inch rear LCD screen that flips up 180°, making it useful for selfies and shooting from different angles. Priced at just $99.99 / £79, it's the cheapest compact in the list – and its retro look is a big part of its appeal.

BCN+R compact camera ranking (Jul 26)

1. Kodak Pixpro FZ55 | Black
2. Kodak Pixpro C1 | Black
3. Kodak Pixpro C1 | Brown
4. Canon IXY 650 M (aka Elph 360 HS A / Ixus 285 HS A) | Silver
5. Instax Mini Evo | Brown
6. Lumix TZ99 / ZS99 | Black
7. Kodak Pixpro WPZ2
8. Kenko Tokina KC-AF11 BK | Black
9. Canon PowerShot SX740 HS / Lite | Black
10. Instax Mini Evo | Black

Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.

The Kodak Pixpro series is popular in Japan

In BCN's Top 10 compact cameras of July 2026, 40% of the models are from Kodak's Pixpro line – all relatively low-profile models compared with most mirrorless cameras.

These little point-and-shoots don't chase the latest AI autofocus or 8K video. They're built simply, are easy to carry and require very little photography knowledge to operate.

Those qualities may sound basic, but they are exactly what make these compacts so popular in Japan. For many, simplicity and affordability still beat a long specification sheet – and that's unlikely to change any time soon.

Older compact cameras rule the Japanese market

Japan's best-selling compact models are nearly three years old on average, even as we've seen a new wave of point-and-shoot camera launches.

While that may not seem particularly old for a camera, it's a striking figure in a market known for rapid product cycles.

The oldest model is the Kodak Pixpro WPZ2, released in October 2019, while the newest model is the Kodak Pixpro C1, released in April 2025.

For buyers in Japan, familiarity clearly matters. Established compact cameras have proven themselves over time and continue to sell steadily, even without major updates. And the trend isn't limited to one brand.

There is also a strong element of nostalgia and retro appeal, with compact cameras increasingly seen as fun, lifestyle-oriented devices rather than professional tools.

That's what we see in the success of the retro-styled Pixpro C1, which combines a low price with a design that feels very different from camera phones that most people carry every day.

Sometimes, it seems, people just want a little camera they can take everywhere. And in Japan, some of those cameras have been doing exactly that for years.

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Looking for that classic DSLR mirror flip? With these three top full-frame DSLR deals, you save up to $600 and get free accessories!

The Nikon D850 is now just $1,996.95 at Adorama – you save $600 off its original $2,596.95 price. On top, you get a free 256GB Lexar memory card and Capture One Pro, valued at $321.90.

The Canon EOS 5D Mark IV Bundle is now just $1,999 at Adorama – you save $500 off its original $2,499 price. The Canon EOS 5D Mark IV camera body by itself is priced the same as the full bundle...

Nikon D850

Best for megapixels

The Nikon D850 was a flagship DSLR for a reason. In 2025, it still impresses with its incredible 45.7MP resolution, weather-sealed durability, and class-leading image quality.

While its live view autofocus is outpaced by newer mirrorless rivals, for traditional stills shooting, it remains one of the finest tools around. Its uncropped 4K video and robust build make it a reliable all-rounder for pros.

Now available at a significantly lower price than at launch (approx. $3,296.95), the D850 offers elite-level performance without a premium price tag.

Canon EOS 5D Mark IV

Best all-rounder

With a 30.4MP full-frame CMOS sensor, 61-point AF system, and Dual Pixel CMOS AF for precise live view and video focusing, the Canon EOS 5D Mark IV remains a versatile tool for professionals.

Its 7fps burst rate, ISO 100-32,000 range (expandable to 102,400), and weather-sealed magnesium alloy body make it well-suited for demanding shoots.

While the 1.64x 4K crop and UHS-I SD slot feel a bit outdated, the 5D Mark IV delivers excellent dynamic range, color depth, and reliability – especially for stills-focused workflows.

Once a DSLR costing around $3,499, the EOS 5D Mark IV is now a far more affordable way to access full-frame photography.

Browse the best DSLRs, the best full-frame DSLRs, and the best DSLRs for video. You might also be interested in the best Nikon lenses for DSLRs and the best Canon lenses for DSLRs.

The Sony A7 V has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan.

But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.

The top cameras for July from Japanese retailer Map Camera read like a who's who of the most popular models, with the top three being names that have regularly dominated trends.

The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral Fujifilm X100VI retro compact camera, and the Sony A7C II, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.

Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.

The Nikon Z5 II has climbed to the top 5

The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the Nikon Z5 II.

While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.

The Canon EOS R6 Mark III is suspiciously absent

While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately.

The Canon EOS R5 Mark II sits in eighth place this time and the EOS R6 Mark II in ninth place. But perhaps even more unusual is the Canon that’s not on the list.

The Canon EOS R6 Mark III debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the number one spot at Map Camera. But it dropped off the retailer's top ten list the following month and has yet to return.

While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were among the top three most traded used cameras earlier this summer.

And, in the US, the R6 Mark III has been a regular attender on best-seller lists from B&H – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?

Fujifilm is "facing a serious supply shortage" in Japan

Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the X-T30 III, X-E5, and X-M5 have been regular best-sellers on the list since the launch.

Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.

Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.”

While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the shortage of memory and silver in recent reports.

A 2023 Sony has risen dramatically in popularity

The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the Sony A6700 was ranked at number seven.

While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.

There’s another Sony camera worth noting that’s not on the list: the Sony A7R VI.

When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution A7 V – Map Camera suggests the A7R VI's price may be impacting its popularity.

Another Sony had only one day of sales in July, but still rose up to 14th place: The Sony RX10 V, the company’s new superzoom bridge camera. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.

While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the Ricoh GR IV in fifth place and the Canon PowerShot SX740 HS in sixth. The full list of the top ten cameras from Map Camera includes:

1. Sony A7 V
2. Fujifilm X100VI
3. Sony A7C II
4. Nikon Z5 II
5. Ricoh GR IV
6. Canon PowerShot SX740 HS
7. Sony a6700
8. Canon EOS R5 Mark II
9. Canon EOS R6 Mark II
10. Fujifilm X-E5

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Canon has kicked off its World Photography Day celebrations with a flash sale that could be well worth checking out if you’ve been waiting to upgrade your camera or add another lens to your kit bag.

Running from August 14 until midnight on August 23, Canon is offering savings of up to £270 across selected products, alongside some rather tempting discounts on its refurbished cameras and lenses.

The biggest saving I’ve spotted is on a rather impressive Canon EOS R8 bundle, which combines the full-frame mirrorless camera with the RF 85mm Macro IS STM and RF 24-50mm IS STM lenses. Usually £2,099.99, the complete kit has dropped to £1,829.99, saving you the full £270. Considering you’re getting a 24.2MP full-frame camera capable of shooting at up to 40fps and recording 4K/60p video, plus two lenses to get you started, there’s a lot of camera kit here for the money.

I think the sleeper deals in Canon’s World Photography Day sale could actually be hiding in its refurbished section. Selected refurbished cameras and lenses have effectively been cut by 15%, and there are some excellent examples available. A refurbished Canon EOS R, for instance, is now £764.15 instead of £899, saving £134.85 and putting a 30.3MP full-frame RF-mount body comfortably below the £800 mark.

The lens deals are arguably even more interesting. A refurbished Canon EF 85mm f/1.4L IS USM has dropped from £1,159 to £985.15, saving £173.85, while the EF 70-200mm f/4L IS II USM is £900.15 instead of £1,059.

There are cheaper bargains too, including the wonderfully useful EF 50mm f/1.8 STM for just £84.14, down from £98.99. If you’re still shooting with an EOS DSLR, or adapting EF glass onto an EOS R body, there could be some particularly good value here.

World Photography Day is as good an excuse as any to get out and take some pictures, but I’d say getting money knocked off the gear you’re going to take them with makes it even better.

The £270 saving on the EOS R8 bundle is the headline attraction for me, but don’t overlook Canon’s refurbished section – especially if you’re comfortable buying previous-generation bodies or EF lenses.

The sale ends at midnight on August 23 and Canon states that these offers cannot be combined with another promotion, so there’s a relatively short window to take advantage.

Japan's sales numbers give us a great indicator of broader camera-buying trends, but the six-month figures are arguably more revealing than the monthly charts.

A new launch promotion can push a camera to number one for a month, but six months of sales give us a better idea of which models are consistently popular – and which could end the year as Japan's best-selling camera.

Major retail aggregator BCN+R has now published its list of the best-selling mirrorless cameras for the first half of 2026. And while we've seen some extraordinary releases this year, the top spot goes to an APS-C camera that was released in March 2023 – and Sony's record-breaking A7 V only makes eighth place.

The Canon EOS R50 triumphs at number one. Available for just $729 / £649 and despite being more than three years old, it continues to prove hugely popular.

Featuring a 24.2MP APS-C sensor, full-width 4K video and a wealth of social media-friendly shooting modes, it makes a great choice for beginner photographers, enthusiasts and content creators.

BCN's Top 10 best-selling mirrorless cameras, First half of 2026

1. Canon EOS R50
2. Sony ZV-E10 II
3. Canon EOS R10
4. Sony ZV-E10
5. Sony A6400
6. Nikon Z50 II
7. Fujifilm X-T30 III
8. Sony A7 V
9. Olympus PEN E-P7
10. Nikon Z50

Eight of the top ten cameras are APS-C, with one Micro Four Thirds camera at number nine – the Sony A7 C is the only full-frame camera on the list.

That suggests that photographers in Japan are still strongly drawn to cameras that are relatively compact, affordable and easy to use – rather than simply buying the newest or most expensive technology.

BCN's data is based on sales units, rather than revenue, and covers major electronics retailers and online stores in Japan.

Japan's #1: Canon EOS R50

The Canon EOS R50 combines a 24.2MP APS-C sensor with a compact body, interchangeable lenses and beginner-friendly controls, making it a natural upgrade for someone moving beyond a camera phone or compact camera.

But it's also unusually well-suited to modern content creation, featuring non-classic shooting modes. The EOS R50 can record vertical video via an orientation sensor that embeds rotation data. It also includes display aspect markers to help creators frame footage for different social platforms.

There's even a dedicated Movie for Close-up Demos mode, designed to make it easier to show products close to the camera – a particularly useful feature for product reviews and demonstrations on TikTok, Instagram and YouTube.

Its compact size and all-around make it one of the best travel cameras, while its affordable price and beginner-friendly design continue the Canon EOS M50's legacy as one of the best cameras for vlogging.

Record-breaking Sony only makes 8th place

Sony's latest full-frame hybrid camera launched in December 2025 and quickly became one of the most talked-about new cameras in Japan, dominating sales charts for months across different Japanese retailers.

The Sony A7 V offers a 33MP full-frame sensor, fast continuous shooting, AI-powered subject recognition, strong video capabilities, and the kind of performance aimed at serious enthusiasts and professionals.

Yet it only ranks eighth in BCN's first-half sales data. Which doesn't mean that the A7 V isn't popular; the important distinction is that BCN is ranking units sold.

A high-end full-frame camera costing several times more than an entry-level APS-C model doesn't need to sell anywhere near as many units to generate substantial revenue.

And that's where the EOS R50 has an obvious advantage. At around $729 / £649, the Canon is far more accessible than the A7 V, which is priced around $2,898 / £2,799.

For someone buying their first interchangeable-lens camera, the R50 offers plenty of image quality and flexibility without requiring a huge investment in the camera body.

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Photography can get expensive fast, but your first camera and lens don't have to be.

These three cameras are ideal for learning the ropes and come with a versatile lens perfect for everyday shooting, travel, landscapes, portraits, and more. With these deals, you can save up to £.

The Olympus OM-D E-M10 Mark IV in silver + 14‑42mm f/3.5-5.6 is now just £548 on Amazon – you save £351 off its £899 RRP.

The Canon EOS R100 + 18-45mm f/4.5-6.3 + 75-300mm f/4.5-6.3 is now just £719 at Wex – you save £100 off its original £819 price.

The Sony A6100 + 16-50mm f/3.5-5.6 is now just £639 on Amazon – you save £60 off its £699 RRP.

Olympus M-D E-M10 Mark IV

Best cheap retro camera

Beautifully designed and packed with modern features, the OM-D E-M10 Mark IV is ideal if you value creativity and classic styling.

Its 20.3MP Micro Four Thirds sensor, paired with 5-axis in-body stabilization, produces remarkably sharp results even when shooting challenging low-light situations handheld.

The tilting touchscreen and tactile dials encourage manual experimentation, and the high range of compatible lenses opens up endless photographic possibilities.

It's a superb choice if you want a lightweight, versatile tool for everyday shooting.

Canon EOS R100

Best cheap beginner camera

If you want a straightforward, capable camera to learn on, the Canon EOS R100 is a fantastic starting point.

Its 24.1MP APS-C sensor delivers crisp, detailed images with pleasing color straight out of the camera, while Canon's Face+ Tracking autofocus helps keep subjects sharp with minimal effort.

The guided menus make it easy to understand exposure settings. It's compact, lightweight, and compatible with Canon's expanding RF lens system – giving you room to explore different genres without overcomplicating your setup.

Please note: If you mainly want to shoot video, the R100 is not the camera for you, as fixed screen and cropped 4K video, limiting flexibility.

Sony A6100

Best cheap travel camera

The Sony A6100 remains one of the most capable APS-C cameras for beginners who want a bit more control.

Its lightning-fast autofocus system tracks subjects effortlessly, while the 11 frames per second continuous shooting makes it great for action, wildlife, or street photography. You get 24.2MP image quality with excellent dynamic range and low-light performance, plus 4K video if you decide to explore motion later.

Its compact build and long-lasting battery make it a brilliant choice for travel or anyone who prefers to stay light on their feet without sacrificing image quality.

Browse the best cheap cameras and the best camera for beginners.

Photography can get expensive fast, but your first camera and lens don't have to be.

These three cameras are ideal for learning the ropes and come with a versatile lens perfect for everyday shooting, travel, landscapes, portraits, and more. With these deals, you can save up to $200.

The Olympus OM-D E-M10 Mark IV in silver + 14‑42mm f/3.5-5.6 is now just $699.99 at Adorama – you save $200 off its original $899.99 price.

The Canon EOS R100 + 18-45mm f/4.5-6.3 + 75-300mm f/4.5-6.3 is now just $749 at B&H – you save $80 off its original $829 price.

The Sony A6100 + 16-50mm f/3.5-5.6 is now just $833.62 on Amazon – you save $116.37 off its original $949.99 price.

Olympus M-D E-M10 Mark IV

Best cheap retro camera

Beautifully designed and packed with modern features, the OM-D E-M10 Mark IV is ideal if you value creativity and classic styling.

Its 20.3MP Micro Four Thirds sensor, paired with 5-axis in-body stabilization, produces remarkably sharp results even when shooting challenging low-light situations handheld.

The tilting touchscreen and tactile dials encourage manual experimentation, and the high range of compatible lenses opens up endless photographic possibilities.

It's a superb choice if you want a lightweight, versatile tool for everyday shooting.

Canon EOS R100

Best cheap beginner camera

If you want a straightforward, capable camera to learn on, the Canon EOS R100 is a fantastic starting point.

Its 24.1MP APS-C sensor delivers crisp, detailed images with pleasing color straight out of the camera, while Canon's Face+ Tracking autofocus helps keep subjects sharp with minimal effort.

The guided menus make it easy to understand exposure settings. It's compact, lightweight, and compatible with Canon's expanding RF lens system – giving you room to explore different genres without overcomplicating your setup.

Please note: If you mainly want to shoot video, the R100 is not the camera for you, as fixed screen and cropped 4K video, limiting flexibility.

Sony A6100

Best cheap travel camera

The Sony A6100 remains one of the most capable APS-C cameras for beginners who want a bit more control.

Its lightning-fast autofocus system tracks subjects effortlessly, while the 11 frames per second continuous shooting makes it great for action, wildlife, or street photography. You get 24.2MP image quality with excellent dynamic range and low-light performance, plus 4K video if you decide to explore motion later.

Its compact build and long-lasting battery make it a brilliant choice for travel or anyone who prefers to stay light on their feet without sacrificing image quality.

Browse the best cheap cameras and the best camera for beginners.

The latest cameras often come with anything but an affordable price tag, which is one reason buying used remains so popular. New data from Japanese camera marketplace Minna Camera shows that demand for some older cameras is pushing their used prices higher.

Of the 32 models with a clear price movement during the first half of 2026, 28 increased in price – around 88%. The biggest rise was a striking 24.1%, while even the tenth-placed camera increased by 7.8%.

The top spot goes to a discontinued DSLR released in 2016, the Nikon D5600, while the rest of the top 10 is made up of a trio of compacts and twice as many mirrorless cameras. The second-biggest rise came from the Sony A7 IV, which increased by 11.9%, while the Ricoh GR III followed at 10.9%

Top 10 cameras that rose most in price at Minna Cameras (H1 2026)*