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                            <title><![CDATA[ Latest from Digital Camera World AU in Canon ]]></title>
                <link>https://www.digitalcameraworld.com/au/tag/canon</link>
        <description><![CDATA[ All the latest canon content from the Digital Camera World  AU team ]]></description>
                                    <lastBuildDate>Thu, 17 Sep 2026 11:08:17 +0000</lastBuildDate>
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                                                            <title><![CDATA[ More than half of zoom lenses traded in Japan reach 200mm or longer, as third-party manufacturers are left far behind by Canon, Nikon and Sony ]]></title>
                                                                                                <dc:content><![CDATA[ <p>More than half of the zoom lenses traded on the Japanese camera marketplace Minna Camera in the first half of 2026 had a focal length of 200mm or longer, according to new data from the retailer. </p><p>Minna Camera's analysis of zoom-lens transactions shows: lenses reaching 200mm or longer accounted for 51% of all zoom-lens transactions, narrowly exceeding the 48.8% share for lenses whose longest focal length was below 200mm. </p><p>Importantly, Minna Camera classifies lenses by their longest focal length, rather than their 35mm-equivalent field of view. A 24-200mm and a <a href="https://www.digitalcameraworld.com/buying-guides/best-70-200mm-telephoto-zoom-lenses">70-200mm lens</a> therefore both fall into the 200mm category, while lenses designed for different sensor formats are not converted to a common 35mm equivalent. </p><h2 id="top-10-traded-zoom-lenses-by-focal-length-at-minna-camera-h1"><a href="https://www.minnacamera.com/mags/2215" target="_blank" rel="nofollow">Top 10 traded zoom lenses by focal length</a> at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Camera</a> (H1)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="N9oRVHUvqjqGjyY5qcTNga" name="Nikon 70-200mm 16x9 1.jpg" alt="Z 70-200mm f/2.8 VR S" src="https://cdn.mos.cms.futurecdn.net/N9oRVHUvqjqGjyY5qcTNga-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1600" height="900" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/N9oRVHUvqjqGjyY5qcTNga-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-70-200mm-f28-vr-s-review">Nikon Z 70-200mm f/2.8 VR S</a> is No.1 on Minna Camera's Top 10 traded zoom lenses of H1 in 2026, and an absolutely stellar optic when it comes to sharpness. Now discontinued, retailers are only selling remaining stock, available from <a href="https://www.bhphotovideo.com/c/used/1538574/nikon_nikkor_z_70_200mm_f_2_8.html" target="_blank" rel="sponsored">$1,73995 (used) </a>or brand-new for <a href="https://www.wexphotovideo.com/nikon-z-70-200mm-f2-8-vr-s-lens-1728151/" target="_blank" rel="sponsored">£2,379</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. 200mm</p></td><td  ><p>17.9%</p></td><td  ><p>31 models</p></td><td  ><p>184,119 yen average used price, approx $1,183/ £883</p></td></tr><tr><td class="firstcol " ><p>2. 70mm</p></td><td  ><p>15%</p></td><td  ><p>23 models</p></td><td  ><p>157,252 yen average used price, approx $1,010 / £754</p></td></tr><tr><td class="firstcol " ><p>3. 400mm</p></td><td  ><p>12.5%</p></td><td  ><p>17 models</p></td><td  ><p>140,511 yen average used price, approx $903 / £674</p></td></tr><tr><td class="firstcol " ><p>4. 105mm</p></td><td  ><p>9.2%</p></td><td  ><p>11 models</p></td><td  ><p>107,331 yen average used price, approx $689 / £515</p></td></tr><tr><td class="firstcol " ><p>5. 600mm</p></td><td  ><p>6.1% </p></td><td  ><p>6 models</p></td><td  ><p>196,372 yen average used price, approx $1,261 / £942</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="7qEKAfNzMfvAjbuQe2m43b" name="Canon RF 100-500mm F4.5-7.1L IS USM 16x9" alt="Canon RF 100-500mm f/4.5-7.1 L IS USM" src="https://cdn.mos.cms.futurecdn.net/7qEKAfNzMfvAjbuQe2m43b-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="647" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7qEKAfNzMfvAjbuQe2m43b-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-500mm-f45-71l-is-usm-review">Canon RF 100-500mm f/4.5-7.1 L IS USM</a> is a super-telephoto zoom for EOS R mirrorless cameras, ranked No. 8 of the Top 10 traded zoom lenses at Minna Camera for H1 of 2026, available for <a href="https://www.bhphotovideo.com/c/product/803515179-USE/canon_4112c002_rf_100_500mm_f_4_5_7_1_l.html" target="_blank" rel="sponsored">$2,698.95</a> / <a href="https://www.wexphotovideo.com/canon-rf-100-500mm-f4-5-7-1-l-is-usm-lens-1744945/" target="_blank" rel="sponsored">£2,679</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. 120mm</p></td><td  ><p>5.7%</p></td><td  ><p>4 models</p></td><td  ><p>92,692 yen average used price, approx $595 / £444</p></td></tr><tr><td class="firstcol " ><p>7. 300mm</p></td><td  ><p>5.0%</p></td><td  ><p>27 models</p></td><td  ><p>52,748 yen average used price, approx $339 / £253</p></td></tr><tr><td class="firstcol " ><p>8. 500mm</p></td><td  ><p>3.8%</p></td><td  ><p>3 products</p></td><td  ><p>236,209 yen average used price, approx $1,517 / £1,133</p></td></tr><tr><td class="firstcol " ><p>9. 50mm</p></td><td  ><p>3.2%</p></td><td  ><p>12 models</p></td><td  ><p>54,623 yen average used price, approx $351 / £262</p></td></tr><tr><td class="firstcol " ><p>10. 800mm</p></td><td  ><p>2.1%</p></td><td  ><p>2 models</p></td><td  ><p>245,226 yen average used price, approx $1,575 / £1,176</p></td></tr></tbody></table></div><p><em>*Approx. used prices in USD and GBP added by Digital Camera World.</em></p><h2 id="canon-accounted-for-the-largest-brand-share">Canon accounted for the largest brand share</h2><p>Among the five manufacturers for which Minna Camera supplied brand figures, Canon accounted for 38.1% of zoom-lens transactions, followed by Nikon at 27.2% and Sony at 16.6%. </p><p>Sigma accounted for 4.1% and Tamron 3.4%. </p><p>Looking instead at the proportion of each brand's zoom transaction that reached 200mm or longer shows a different picture. Tamron had the highest figure at 65.6%, narrowly ahead of Canon at 64.2%. Nikon stood at 49.7%, Sony at 39.7% and Sigma at 37.8%. </p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-70-200mm-telephoto-zoom-lenses">best 70-200mm lenses,</a> the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-50mm-lens">best 50mm lenses.</a></p><div data-widget-type="multimodelreview" data-widget-title="Minna Camera's chart-topping cameras" data-model-name="Nikon Z 70-200mm f/2.8 VR S,Sony FE 20-70mm F4 G,Canon RF 100-400mm F5.6-8 IS USM,Canon RF 24-105mm f/4L IS USM,Nikon Z 180-600mm f/5.6-6.3 VR,Nikon Z 24-120mm f/4 S,Canon RF 100-500mm f/4.5-7.1L IS USM,Sigma 18-50mm f/2.8 DC DN | C,Canon RF 200-800mm f/6.3-9 IS USM"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/more-than-half-of-zoom-lenses-traded-in-japan-reach-200mm-or-longer-as-third-party-manufacturers-are-left-far-behind-by-canon-nikon-and-sony</link>
                                                                            <description>
                            <![CDATA[ New data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with Canon taking the top spot among the brands reported ]]>
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                                                                        <pubDate>Thu, 17 Sep 2026 11:08:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Minna Camera data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with 400mm+ lenses accounting for 24.6%]]></media:description>                                                            <media:text><![CDATA[Eight assorted camera lenses arranged on a dark, textured rock surface with dramatic lighting]]></media:text>
                                <media:title type="plain"><![CDATA[Eight assorted camera lenses arranged on a dark, textured rock surface with dramatic lighting]]></media:title>
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                                <p>More than half of the zoom lenses traded on the Japanese camera marketplace Minna Camera in the first half of 2026 had a focal length of 200mm or longer, according to new data from the retailer. </p><p>Minna Camera's analysis of zoom-lens transactions shows: lenses reaching 200mm or longer accounted for 51% of all zoom-lens transactions, narrowly exceeding the 48.8% share for lenses whose longest focal length was below 200mm. </p><p>Importantly, Minna Camera classifies lenses by their longest focal length, rather than their 35mm-equivalent field of view. A 24-200mm and a <a href="https://www.digitalcameraworld.com/buying-guides/best-70-200mm-telephoto-zoom-lenses">70-200mm lens</a> therefore both fall into the 200mm category, while lenses designed for different sensor formats are not converted to a common 35mm equivalent. </p><h2 id="top-10-traded-zoom-lenses-by-focal-length-at-minna-camera-h1"><a href="https://www.minnacamera.com/mags/2215" target="_blank" rel="nofollow">Top 10 traded zoom lenses by focal length</a> at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Camera</a> (H1)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="N9oRVHUvqjqGjyY5qcTNga" name="Nikon 70-200mm 16x9 1.jpg" alt="Z 70-200mm f/2.8 VR S" src="https://cdn.mos.cms.futurecdn.net/N9oRVHUvqjqGjyY5qcTNga-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1600" height="900" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/N9oRVHUvqjqGjyY5qcTNga-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The <a href="https://www.digitalcameraworld.com/reviews/nikon-z-70-200mm-f28-vr-s-review">Nikon Z 70-200mm f/2.8 VR S</a> is No.1 on Minna Camera's Top 10 traded zoom lenses of H1 in 2026, and an absolutely stellar optic when it comes to sharpness. Now discontinued, retailers are only selling remaining stock, available from <a href="https://www.bhphotovideo.com/c/used/1538574/nikon_nikkor_z_70_200mm_f_2_8.html" target="_blank" rel="sponsored">$1,73995 (used) </a>or brand-new for <a href="https://www.wexphotovideo.com/nikon-z-70-200mm-f2-8-vr-s-lens-1728151/" target="_blank" rel="sponsored">£2,379</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. 200mm</p></td><td  ><p>17.9%</p></td><td  ><p>31 models</p></td><td  ><p>184,119 yen average used price, approx $1,183/ £883</p></td></tr><tr><td class="firstcol " ><p>2. 70mm</p></td><td  ><p>15%</p></td><td  ><p>23 models</p></td><td  ><p>157,252 yen average used price, approx $1,010 / £754</p></td></tr><tr><td class="firstcol " ><p>3. 400mm</p></td><td  ><p>12.5%</p></td><td  ><p>17 models</p></td><td  ><p>140,511 yen average used price, approx $903 / £674</p></td></tr><tr><td class="firstcol " ><p>4. 105mm</p></td><td  ><p>9.2%</p></td><td  ><p>11 models</p></td><td  ><p>107,331 yen average used price, approx $689 / £515</p></td></tr><tr><td class="firstcol " ><p>5. 600mm</p></td><td  ><p>6.1% </p></td><td  ><p>6 models</p></td><td  ><p>196,372 yen average used price, approx $1,261 / £942</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="7qEKAfNzMfvAjbuQe2m43b" name="Canon RF 100-500mm F4.5-7.1L IS USM 16x9" alt="Canon RF 100-500mm f/4.5-7.1 L IS USM" src="https://cdn.mos.cms.futurecdn.net/7qEKAfNzMfvAjbuQe2m43b-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="647" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7qEKAfNzMfvAjbuQe2m43b-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-500mm-f45-71l-is-usm-review">Canon RF 100-500mm f/4.5-7.1 L IS USM</a> is a super-telephoto zoom for EOS R mirrorless cameras, ranked No. 8 of the Top 10 traded zoom lenses at Minna Camera for H1 of 2026, available for <a href="https://www.bhphotovideo.com/c/product/803515179-USE/canon_4112c002_rf_100_500mm_f_4_5_7_1_l.html" target="_blank" rel="sponsored">$2,698.95</a> / <a href="https://www.wexphotovideo.com/canon-rf-100-500mm-f4-5-7-1-l-is-usm-lens-1744945/" target="_blank" rel="sponsored">£2,679</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. 120mm</p></td><td  ><p>5.7%</p></td><td  ><p>4 models</p></td><td  ><p>92,692 yen average used price, approx $595 / £444</p></td></tr><tr><td class="firstcol " ><p>7. 300mm</p></td><td  ><p>5.0%</p></td><td  ><p>27 models</p></td><td  ><p>52,748 yen average used price, approx $339 / £253</p></td></tr><tr><td class="firstcol " ><p>8. 500mm</p></td><td  ><p>3.8%</p></td><td  ><p>3 products</p></td><td  ><p>236,209 yen average used price, approx $1,517 / £1,133</p></td></tr><tr><td class="firstcol " ><p>9. 50mm</p></td><td  ><p>3.2%</p></td><td  ><p>12 models</p></td><td  ><p>54,623 yen average used price, approx $351 / £262</p></td></tr><tr><td class="firstcol " ><p>10. 800mm</p></td><td  ><p>2.1%</p></td><td  ><p>2 models</p></td><td  ><p>245,226 yen average used price, approx $1,575 / £1,176</p></td></tr></tbody></table></div><p><em>*Approx. used prices in USD and GBP added by Digital Camera World.</em></p><h2 id="canon-accounted-for-the-largest-brand-share">Canon accounted for the largest brand share</h2><p>Among the five manufacturers for which Minna Camera supplied brand figures, Canon accounted for 38.1% of zoom-lens transactions, followed by Nikon at 27.2% and Sony at 16.6%. </p><p>Sigma accounted for 4.1% and Tamron 3.4%. </p><p>Looking instead at the proportion of each brand's zoom transaction that reached 200mm or longer shows a different picture. Tamron had the highest figure at 65.6%, narrowly ahead of Canon at 64.2%. Nikon stood at 49.7%, Sony at 39.7% and Sigma at 37.8%. </p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-70-200mm-telephoto-zoom-lenses">best 70-200mm lenses,</a> the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-50mm-lens">best 50mm lenses.</a></p><div data-widget-type="multimodelreview" data-widget-title="Minna Camera's chart-topping cameras" data-model-name="Nikon Z 70-200mm f/2.8 VR S,Sony FE 20-70mm F4 G,Canon RF 100-400mm F5.6-8 IS USM,Canon RF 24-105mm f/4L IS USM,Nikon Z 180-600mm f/5.6-6.3 VR,Nikon Z 24-120mm f/4 S,Canon RF 100-500mm f/4.5-7.1L IS USM,Sigma 18-50mm f/2.8 DC DN | C,Canon RF 200-800mm f/6.3-9 IS USM"></div>
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                                                            <title><![CDATA[ Canon is on a roll, adding breadth and depth to its range of large-format printers with the announcement of no less than 12 new imagePROGRAF models! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We’ve been mightily impressed with Canon’s <a href="https://www.digitalcameraworld.com/buying-guides/best-large-format-printer">large-format printers</a> in the past. The <a href="https://www.digitalcameraworld.com/tech/printers/canon-imageprograf-pro-2600-review">Canon imagePROGRAF PRO-2600</a> and <a href="https://www.digitalcameraworld.com/tech/printers/canon-imageprograf-pro-4600-review">Canon imagePROGRAF PRO-4600</a> are the gods of pro-grade, roll-fed photo printing, and now they’re to be joined by 12 new disciples, to spread the word to other types of printing. </p><p>Before we get too carried away, it should be noted that the new imagePROGRAF printers run on five inks rather than the 12 inks of the ‘PRO’ series, so they’re not aiming for the ultimate in photographic fidelity. Instead, they’re geared to large-format graphics and design applications in the fields of architecture, engineering, construction, retail, education, and any other applications that need big, detailed prints and eye-catching posters.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ErNAzC5yUtbAcuyzBbnFTK" name="Canon imagePROGRAF TM 1" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/ErNAzC5yUtbAcuyzBbnFTK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErNAzC5yUtbAcuyzBbnFTK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new Canon imagePROGRAF TM lineup includes 24-inch and 36-inch roll-fed printers, with or without built-in large-format scanners. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Additions to the imagePROGRAF TM lineup comprise the TM-615, TM-610M, TM-610, TM-600, TM-510M, TM-510 and TM-500 models. All of them feature a newly developed matte black ink, formulated to enhance black density and enable rich fine lines and crisp detail, even in the fine print. Technical drawings will see the benefit, while vivid color reproduction is on hand for poster printing. Based on previous Canon 5-ink printers that we’ve reviewed, we can’t help but think that these new printers will make an excellent stab at photo printing as well.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Hzy4z2XAZytfSv42mmfvcK" name="Canon imagePROGRAF TM 2" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/Hzy4z2XAZytfSv42mmfvcK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Hzy4z2XAZytfSv42mmfvcK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 5-inch color touchscreen of TM-series multi-function printers offers intuitive control and will be very familiar to users of Canon’s multifunction copiers. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>In the TM range, the new TM-610M (36-inch roll printer) and TM-510M (24-inch roll printer) are the most versatile, as they’re the only two models that feature a built-in, large-format scanner. They have a flat-top design to ensure easy loading of large documents and artwork, and feature light sources on both sides of the image sensor, to reduce the appearance of wrinkles and creases. To ensure intuitive ease of use, there’s a 5-inch color touchscreen, common to many Canon multifunction copiers.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="S5t4Fm5LTyGwYi8T3jspdK" name="Canon imagePROGRAF TX 1" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/S5t4Fm5LTyGwYi8T3jspdK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/S5t4Fm5LTyGwYi8T3jspdK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The TX series is geared to high-volume printing, with printer-only and multi-function models available. Again, the newly formulated black ink is designed to enhance the richness and crispness of fine lines, typical in technical drawings but also for graphics and artworks. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Moving on to the TX series lineup, the new models are the TX-4310 MFP Z36, TX-4300, TX-3310 MFP Z36, TX-3300 and TX-1300 MFP Z36. The ‘MFP’ products feature an integral large-format scanner, making them ‘multi-function printers’. The others in the range that lack this suffix are printer-only models, without scanners. Again, there are two sizes to choose from, for example the TX-4300 being a 44-inch roll printer and the TX-3300 accepting paper roll widths of up to 36 inches.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Tth74nkG9jAoP6NeAtradK" name="Canon imagePROGRAF TX 2" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/Tth74nkG9jAoP6NeAtradK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Tth74nkG9jAoP6NeAtradK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A secondary roll-feeder is available as an optional extra for TX-series printers, to streamline workflow. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Designed as high-volume printers, all but the smaller TX-1300 MFP Z36 feature a newly developed basket, stacking outputted pages face down and aligning them. This makes it easy to lift your finished pile of large-format paperwork with the minimum of effort. And with no need to arrange, stack or align the sheets afterwards, you’re good to go. Other useful features include a Smart Roll Paper Set function. This automatically detects the paper type, estimates the amount of paper remaining on the roll, and begins feeding automatically. A secondary roll feeder is available as an optional extra, with automatic switching between different widths or types of paper.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="gnjovUpiZhfgZ2g8FU8ddK" name="Canon imagePROGRAF TX 3" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/gnjovUpiZhfgZ2g8FU8ddK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gnjovUpiZhfgZ2g8FU8ddK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">All but one of the TX-series printers features a large 15.6-inch monitor screen. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>The multi-function TX printers are all fitted with an oversized 15.6-inch monitor screen. The aim here to make scanning and copying as intuitive as possible, including the ability to make real-time edits for parameters like brightness, color rendition, skew correction and various others, without the need to rescan pages afterwards. Another neat trick is that the scanner and printer can work independently so, for example, you can scan paperwork while someone else is creating prints from their computer.</p><p>Price and availability of all 12 new imagePROGRAF models is available on Canon’s regional websites - but as an example, the TM-500 will cost £1,068 when it goes on sale in November.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/printers/canon-is-on-a-roll-adding-breadth-and-depth-to-its-range-of-large-format-printers-with-the-announcement-of-no-less-than-12-new-imageprograf-models</link>
                                                                            <description>
                            <![CDATA[ It looks like the Canon imagePROGRAF range is set to go from strength to strength with a whole slew of new roll-fed printers ]]>
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                                                                        <pubDate>Thu, 17 Sep 2026 08:18:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Printers]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matthew Richards ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/jDd3HmNtNWfRUREZztFrQo-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon imagePROGRAF large-format roll printers]]></media:description>                                                            <media:text><![CDATA[Canon imagePROGRAF large-format roll printers]]></media:text>
                                <media:title type="plain"><![CDATA[Canon imagePROGRAF large-format roll printers]]></media:title>
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                                <p>We’ve been mightily impressed with Canon’s <a href="https://www.digitalcameraworld.com/buying-guides/best-large-format-printer">large-format printers</a> in the past. The <a href="https://www.digitalcameraworld.com/tech/printers/canon-imageprograf-pro-2600-review">Canon imagePROGRAF PRO-2600</a> and <a href="https://www.digitalcameraworld.com/tech/printers/canon-imageprograf-pro-4600-review">Canon imagePROGRAF PRO-4600</a> are the gods of pro-grade, roll-fed photo printing, and now they’re to be joined by 12 new disciples, to spread the word to other types of printing. </p><p>Before we get too carried away, it should be noted that the new imagePROGRAF printers run on five inks rather than the 12 inks of the ‘PRO’ series, so they’re not aiming for the ultimate in photographic fidelity. Instead, they’re geared to large-format graphics and design applications in the fields of architecture, engineering, construction, retail, education, and any other applications that need big, detailed prints and eye-catching posters.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ErNAzC5yUtbAcuyzBbnFTK" name="Canon imagePROGRAF TM 1" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/ErNAzC5yUtbAcuyzBbnFTK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErNAzC5yUtbAcuyzBbnFTK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new Canon imagePROGRAF TM lineup includes 24-inch and 36-inch roll-fed printers, with or without built-in large-format scanners. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Additions to the imagePROGRAF TM lineup comprise the TM-615, TM-610M, TM-610, TM-600, TM-510M, TM-510 and TM-500 models. All of them feature a newly developed matte black ink, formulated to enhance black density and enable rich fine lines and crisp detail, even in the fine print. Technical drawings will see the benefit, while vivid color reproduction is on hand for poster printing. Based on previous Canon 5-ink printers that we’ve reviewed, we can’t help but think that these new printers will make an excellent stab at photo printing as well.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Hzy4z2XAZytfSv42mmfvcK" name="Canon imagePROGRAF TM 2" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/Hzy4z2XAZytfSv42mmfvcK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Hzy4z2XAZytfSv42mmfvcK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 5-inch color touchscreen of TM-series multi-function printers offers intuitive control and will be very familiar to users of Canon’s multifunction copiers. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>In the TM range, the new TM-610M (36-inch roll printer) and TM-510M (24-inch roll printer) are the most versatile, as they’re the only two models that feature a built-in, large-format scanner. They have a flat-top design to ensure easy loading of large documents and artwork, and feature light sources on both sides of the image sensor, to reduce the appearance of wrinkles and creases. To ensure intuitive ease of use, there’s a 5-inch color touchscreen, common to many Canon multifunction copiers.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="S5t4Fm5LTyGwYi8T3jspdK" name="Canon imagePROGRAF TX 1" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/S5t4Fm5LTyGwYi8T3jspdK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/S5t4Fm5LTyGwYi8T3jspdK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The TX series is geared to high-volume printing, with printer-only and multi-function models available. Again, the newly formulated black ink is designed to enhance the richness and crispness of fine lines, typical in technical drawings but also for graphics and artworks. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Moving on to the TX series lineup, the new models are the TX-4310 MFP Z36, TX-4300, TX-3310 MFP Z36, TX-3300 and TX-1300 MFP Z36. The ‘MFP’ products feature an integral large-format scanner, making them ‘multi-function printers’. The others in the range that lack this suffix are printer-only models, without scanners. Again, there are two sizes to choose from, for example the TX-4300 being a 44-inch roll printer and the TX-3300 accepting paper roll widths of up to 36 inches.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Tth74nkG9jAoP6NeAtradK" name="Canon imagePROGRAF TX 2" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/Tth74nkG9jAoP6NeAtradK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Tth74nkG9jAoP6NeAtradK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A secondary roll-feeder is available as an optional extra for TX-series printers, to streamline workflow. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Designed as high-volume printers, all but the smaller TX-1300 MFP Z36 feature a newly developed basket, stacking outputted pages face down and aligning them. This makes it easy to lift your finished pile of large-format paperwork with the minimum of effort. And with no need to arrange, stack or align the sheets afterwards, you’re good to go. Other useful features include a Smart Roll Paper Set function. This automatically detects the paper type, estimates the amount of paper remaining on the roll, and begins feeding automatically. A secondary roll feeder is available as an optional extra, with automatic switching between different widths or types of paper.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="gnjovUpiZhfgZ2g8FU8ddK" name="Canon imagePROGRAF TX 3" alt="Canon imagePROGRAF large-format roll printers" src="https://cdn.mos.cms.futurecdn.net/gnjovUpiZhfgZ2g8FU8ddK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="2560" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gnjovUpiZhfgZ2g8FU8ddK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">All but one of the TX-series printers features a large 15.6-inch monitor screen. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>The multi-function TX printers are all fitted with an oversized 15.6-inch monitor screen. The aim here to make scanning and copying as intuitive as possible, including the ability to make real-time edits for parameters like brightness, color rendition, skew correction and various others, without the need to rescan pages afterwards. Another neat trick is that the scanner and printer can work independently so, for example, you can scan paperwork while someone else is creating prints from their computer.</p><p>Price and availability of all 12 new imagePROGRAF models is available on Canon’s regional websites - but as an example, the TM-500 will cost £1,068 when it goes on sale in November.</p>
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                                                            <title><![CDATA[ Now you can take a 3D photo with a standard camera! Canon's new free software literally gives your images an extra dimension ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon's Dual Pixel 3D has formally been announced – and it's an amazing piece of software that enables you to take 3D photographs with a standard <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon camera</a>. You don't need any of the <a href="https://www.digitalcameraworld.com/news/canon-launches-a-3d-vr-lens-the-canon-rf-52mm-f28l-dual-fisheye">VR fisheye lenses</a> or anything else; the software uses the Dual Pixel photosites, built into standard EOS sensors, to spatially map a third dimension onto your two-dimensional photographs. </p><p>I first saw this technology <a href="https://www.digitalcameraworld.com/tech/game-changer-the-canon-eos-r5-can-now-shoot-3d-images-with-no-need-for-special-lenses">back at CP+ 2025</a>, where it was being demonstrated with an <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">EOS R5</a> a slightly spooky doll against a white background. Then I saw it again <a href="https://www.digitalcameraworld.com/tech/extended-reality/game-changed-i-didnt-care-about-3d-images-or-vr-cameras-until-i-saw-what-canon-is-doing-with-them">this year at CP+ 2026</a>, where it had been used to photograph dogs, cats, owls and hedgehogs using the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">R5 Mark II</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">R6 Mark II</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="YcdyNWTeHpNeiXxDB3TyMm" name="3Ddog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/YcdyNWTeHpNeiXxDB3TyMm-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="281" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="fwSGnzkZCPMixX3zzF2Uxn" name="3Dmog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/fwSGnzkZCPMixX3zzF2Uxn-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="281" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.40%;"><img id="a93vmQYwfbLZrBYTao7k7m" name="3Dhog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/a93vmQYwfbLZrBYTao7k7m-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="282" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Now the tech has been <a href="https://www.usa.canon.com/digital-cameras/software/dp3d" target="_blank" rel="sponsored">revealed in its final form</a>, with Canon using a selection of food and floral photography to showcase what it's capable of. This was perhaps always the best use for Dual Pixel 3D, as it feels tailor-made for things like ecommerce applications, but obviously we're at the ground floor of what can be done with it – and industrious photographers will no doubt put it to all sorts of unexpected use.</p><p>The full list of compatible cameras and lenses has also been unveiled, spanning everything from brand-new bodies like the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">Canon EOS R8 Mark II</a> to older entry-level models like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">EOS R10</a>, and L-series glass like the <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-24-70mm-f28l-is-usm-review">RF 24-70mm f/2.8 L IS USM</a> to the bargain <a href="https://www.digitalcameraworld.com/reviews/canon-rf-50mm-f18-stm-review">RF 50mm f/1.8 STM</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="AAiQfjh8ptRrKRDZfbr2vb" name="3Dpancakes2" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/AAiQfjh8ptRrKRDZfbr2vb-1920-80.gif" mos="" align="middle" fullscreen="" width="800" height="449" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="oJK54e36soRkpnZUqH8PEc" name="3Dtomatoes" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/oJK54e36soRkpnZUqH8PEc-1920-80.gif" mos="" align="middle" fullscreen="" width="750" height="421" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="ceudSUWnRzekHpZHk37ypc" name="3Deggs" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/ceudSUWnRzekHpZHk37ypc-1920-80.gif" mos="" align="middle" fullscreen="" width="800" height="449" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>So how exactly does the tech work? I asked a Canon engineer in while I was in Japan, who was showing me the tech on the OG R5. "This Canon camera has a Dual Pixel sensor. That means two photodiodes in one pixel. </p><p>"Currently, we are using that for the autofocus. However, we can use that pixel to [produce] 3D. So we can take a photo as RAW data – we call it DPRAW, the extension is .CR3 – and then we made special application software for 3D."</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DVOL2g-j15G/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p><strong>ABOVE: Canon's full suite of 3D tech, shown at CP+ earlier this year</strong></p><p>The algorithm converts your two-dimensional photograph into OBJ or GLB formats, or even an MP4 video if you don't want to mess around with an interface (whether its 3D glasses or a simple mouse or touchpad) to turn and manipulate your image. </p><p>And it really does only need a camera! "Yes, you just need [the] application software. We also sell Dual Fisheye [lenses], but you have to pay more. But this is regular [camera and lens]. Many solutions, so you can try [the app] and then move to Fisheye [if you like the technology]."</p><div ><table><caption>Dual Pixel 3D compatibility</caption><tbody><tr><td class="firstcol " ><p><strong>Cameras</strong></p></td><td  ><p><strong>Lenses</strong></p></td></tr><tr><td class="firstcol " ><p>EOS R5 Mark II</p></td><td  ><p>RF 24-70mm f/2.8 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R5</p></td><td  ><p>RF 24-50mm f/4.5-6.3 IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R6 Mark II</p></td><td  ><p>RF 24-105mm f/4 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R6</p></td><td  ><p>RF 24-105mm f/4-7.1 IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R7</p></td><td  ><p>RF 35mm f/1.8 Macro IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R8 Mark II</p></td><td  ><p>RF 50mm f/1.8 STM</p></td></tr><tr><td class="firstcol " ><p>EOS R8</p></td><td  ><p>RF 70-200mm f/2.8 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R10</p></td><td  ><p>RF 70-200mm f/4 L IS USM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF 85mm f/2 Macro IS STM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF 100mm f/2.8 L Macro IS USM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF-S 18-45mm f/4.5-6.3 IS STM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF-S 18-150mm f/3.5-6.3 IS STM</p></td></tr></tbody></table></div><p>There are some limitations to the tech, such as too much bokeh (background blur) and blind spots created by shooting too close. So <a href="https://app.ssw.imaging-saas.canon/app/en/dp3d.html?region=1" target="_blank" rel="nofollow">Canon has a number of recommendations</a>, such as shooting at f/5.6 or wider with at a distance of 5-10 times the focal length. </p><p>The Dual Pixel 3D software will be available from October 08 and is currently Windows-only, requiring Windows 11 64-bit 24H2 or later. </p><p>You can find out more at the official <a href="https://www.usa.canon.com/digital-cameras/software/dp3d" target="_blank" rel="sponsored">Canon USA page</a> with more examples, instructions and settings at the <a href="https://app.ssw.imaging-saas.canon/app/en/dp3d.html?region=1" target="_blank" rel="nofollow">Canon Japan page</a>.</p><div data-widget-type="merchantlink" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> – but if you want to use Dual Pixel 3D, make sure to double-check the compatibility table above!</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/now-you-can-take-a-3d-photo-with-a-standard-camera-canons-new-software-literally-gives-your-images-an-extra-dimension</link>
                                                                            <description>
                            <![CDATA[ Dual Pixel 3D is finally here, enabling you to take 3D photos with a regular Canon EOS camera –no special lens needed ]]>
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                                                                        <pubDate>Wed, 16 Sep 2026 10:57:02 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Sep 2026 12:22:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Food photographs turned into 3D images using Canon Dual Pixel 3D ]]></media:description>                                                            <media:text><![CDATA[Food photographs turned into 3D images using Canon Dual Pixel 3D ]]></media:text>
                                <media:title type="plain"><![CDATA[Food photographs turned into 3D images using Canon Dual Pixel 3D ]]></media:title>
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                                <p>Canon's Dual Pixel 3D has formally been announced – and it's an amazing piece of software that enables you to take 3D photographs with a standard <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon camera</a>. You don't need any of the <a href="https://www.digitalcameraworld.com/news/canon-launches-a-3d-vr-lens-the-canon-rf-52mm-f28l-dual-fisheye">VR fisheye lenses</a> or anything else; the software uses the Dual Pixel photosites, built into standard EOS sensors, to spatially map a third dimension onto your two-dimensional photographs. </p><p>I first saw this technology <a href="https://www.digitalcameraworld.com/tech/game-changer-the-canon-eos-r5-can-now-shoot-3d-images-with-no-need-for-special-lenses">back at CP+ 2025</a>, where it was being demonstrated with an <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">EOS R5</a> a slightly spooky doll against a white background. Then I saw it again <a href="https://www.digitalcameraworld.com/tech/extended-reality/game-changed-i-didnt-care-about-3d-images-or-vr-cameras-until-i-saw-what-canon-is-doing-with-them">this year at CP+ 2026</a>, where it had been used to photograph dogs, cats, owls and hedgehogs using the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">R5 Mark II</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">R6 Mark II</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="YcdyNWTeHpNeiXxDB3TyMm" name="3Ddog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/YcdyNWTeHpNeiXxDB3TyMm-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="281" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="fwSGnzkZCPMixX3zzF2Uxn" name="3Dmog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/fwSGnzkZCPMixX3zzF2Uxn-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="281" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:56.40%;"><img id="a93vmQYwfbLZrBYTao7k7m" name="3Dhog" alt="Canon's EOS VR / MReal / Dual Pixel 3D demonstration at CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/a93vmQYwfbLZrBYTao7k7m-1920-80.gif" mos="" align="middle" fullscreen="" width="500" height="282" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Now the tech has been <a href="https://www.usa.canon.com/digital-cameras/software/dp3d" target="_blank" rel="sponsored">revealed in its final form</a>, with Canon using a selection of food and floral photography to showcase what it's capable of. This was perhaps always the best use for Dual Pixel 3D, as it feels tailor-made for things like ecommerce applications, but obviously we're at the ground floor of what can be done with it – and industrious photographers will no doubt put it to all sorts of unexpected use.</p><p>The full list of compatible cameras and lenses has also been unveiled, spanning everything from brand-new bodies like the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">Canon EOS R8 Mark II</a> to older entry-level models like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">EOS R10</a>, and L-series glass like the <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-24-70mm-f28l-is-usm-review">RF 24-70mm f/2.8 L IS USM</a> to the bargain <a href="https://www.digitalcameraworld.com/reviews/canon-rf-50mm-f18-stm-review">RF 50mm f/1.8 STM</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="AAiQfjh8ptRrKRDZfbr2vb" name="3Dpancakes2" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/AAiQfjh8ptRrKRDZfbr2vb-1920-80.gif" mos="" align="middle" fullscreen="" width="800" height="449" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="oJK54e36soRkpnZUqH8PEc" name="3Dtomatoes" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/oJK54e36soRkpnZUqH8PEc-1920-80.gif" mos="" align="middle" fullscreen="" width="750" height="421" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="ceudSUWnRzekHpZHk37ypc" name="3Deggs" alt="Food photographs turned into 3D images using Canon Dual Pixel 3D" src="https://cdn.mos.cms.futurecdn.net/ceudSUWnRzekHpZHk37ypc-1920-80.gif" mos="" align="middle" fullscreen="" width="800" height="449" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>So how exactly does the tech work? I asked a Canon engineer in while I was in Japan, who was showing me the tech on the OG R5. "This Canon camera has a Dual Pixel sensor. That means two photodiodes in one pixel. </p><p>"Currently, we are using that for the autofocus. However, we can use that pixel to [produce] 3D. So we can take a photo as RAW data – we call it DPRAW, the extension is .CR3 – and then we made special application software for 3D."</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DVOL2g-j15G/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p><strong>ABOVE: Canon's full suite of 3D tech, shown at CP+ earlier this year</strong></p><p>The algorithm converts your two-dimensional photograph into OBJ or GLB formats, or even an MP4 video if you don't want to mess around with an interface (whether its 3D glasses or a simple mouse or touchpad) to turn and manipulate your image. </p><p>And it really does only need a camera! "Yes, you just need [the] application software. We also sell Dual Fisheye [lenses], but you have to pay more. But this is regular [camera and lens]. Many solutions, so you can try [the app] and then move to Fisheye [if you like the technology]."</p><div ><table><caption>Dual Pixel 3D compatibility</caption><tbody><tr><td class="firstcol " ><p><strong>Cameras</strong></p></td><td  ><p><strong>Lenses</strong></p></td></tr><tr><td class="firstcol " ><p>EOS R5 Mark II</p></td><td  ><p>RF 24-70mm f/2.8 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R5</p></td><td  ><p>RF 24-50mm f/4.5-6.3 IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R6 Mark II</p></td><td  ><p>RF 24-105mm f/4 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R6</p></td><td  ><p>RF 24-105mm f/4-7.1 IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R7</p></td><td  ><p>RF 35mm f/1.8 Macro IS STM</p></td></tr><tr><td class="firstcol " ><p>EOS R8 Mark II</p></td><td  ><p>RF 50mm f/1.8 STM</p></td></tr><tr><td class="firstcol " ><p>EOS R8</p></td><td  ><p>RF 70-200mm f/2.8 L IS USM</p></td></tr><tr><td class="firstcol " ><p>EOS R10</p></td><td  ><p>RF 70-200mm f/4 L IS USM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF 85mm f/2 Macro IS STM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF 100mm f/2.8 L Macro IS USM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF-S 18-45mm f/4.5-6.3 IS STM</p></td></tr><tr><td class="firstcol empty" ></td><td  ><p>RF-S 18-150mm f/3.5-6.3 IS STM</p></td></tr></tbody></table></div><p>There are some limitations to the tech, such as too much bokeh (background blur) and blind spots created by shooting too close. So <a href="https://app.ssw.imaging-saas.canon/app/en/dp3d.html?region=1" target="_blank" rel="nofollow">Canon has a number of recommendations</a>, such as shooting at f/5.6 or wider with at a distance of 5-10 times the focal length. </p><p>The Dual Pixel 3D software will be available from October 08 and is currently Windows-only, requiring Windows 11 64-bit 24H2 or later. </p><p>You can find out more at the official <a href="https://www.usa.canon.com/digital-cameras/software/dp3d" target="_blank" rel="sponsored">Canon USA page</a> with more examples, instructions and settings at the <a href="https://app.ssw.imaging-saas.canon/app/en/dp3d.html?region=1" target="_blank" rel="nofollow">Canon Japan page</a>.</p><div data-widget-type="merchantlink" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> – but if you want to use Dual Pixel 3D, make sure to double-check the compatibility table above!</p>
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                                                            <title><![CDATA[ Canon EOS R8 Mark II hands-on review: 1980s camera inspiration meets modern mirrorless performance ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon has given the popular R8 a retro-inspired makeover – and fixed some of the complaints about the entry-level full-frame camera at the same time. The Canon EOS R8 Mark II brings the same well-loved sensor and processor as the original, but adds in-body stabilization and overhauls the ergonomics.</p><p>Inspired by the 1985 film SLR T80, the Canon EOS R8 Mark II takes on a design with sharper angles without sacrificing the actual feel of the camera, keeping a good-sized grip and even adding the must-requested joystick.</p><p>I shot some portraits and wildlife with the Canon EOS R8 Mark II to see if Canon has found the ideal balance between features, ergonomics, and price.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-key-specs"><span>Canon EOS R8 Mark II: Key specs</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP full-frame CMOS</p></td></tr><tr><td class="firstcol " ><p><strong>Processor</strong></p></td><td  ><p>Digic X</p></td></tr><tr><td class="firstcol " ><p><strong>Lens mount</strong></p></td><td  ><p>Canon RF</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus</strong></p></td><td  ><p>Dual Pixel CMOS AF II with 4368 positions (3588 for video)</p></td></tr><tr><td class="firstcol " ><p><strong>ISO range</strong></p></td><td  ><p>100-102,400 (50-204,800 expanded)</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>Uncropped 4K up to 60p oversampled from 6K, FullHD at up to 180fps, Cropped UHD 4K60p, C-Log3, HDR PQ, 4:2:2 10-bit</p></td></tr><tr><td class="firstcol " ><p><strong>Viewfinder</strong></p></td><td  ><p>2.36 million dot OLED</p></td></tr><tr><td class="firstcol " ><p><strong>Memory card</strong></p></td><td  ><p>Single SDXC/SDHC/SD up to UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>LCD</strong></p></td><td  ><p>1.62 million fot three-inch touchscreen with tilt</p></td></tr><tr><td class="firstcol " ><p><strong>Max burst</strong></p></td><td  ><p>40 fps electronic, 6 fps mechanical</p></td></tr><tr><td class="firstcol " ><p><strong>Connectivity</strong></p></td><td  ><p>Wi-Fi, Bluetooth</p></td></tr><tr><td class="firstcol " ><p>Size</p></td><td  ><p> 131.4×90.0×79.7mm / 5.17×3.54×3.14 in</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>Approx. 546g / 19.26 oz with battery and SD card</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-price"><span>Canon EOS R8 Mark II: Price</span></h3><p>The Canon EOS R8 Mark II is expected to list for $1,899 body-only and $2099 with the 24-50mm f/4.5-6.3 IS STM lens in the US. In the UK, the body lists for £1,729 and the kit for £2,119.</p><p>That’s notably higher than the original R8’s list price, which started at $1,499 / £1,699. In the US, that price later rose to $1,649 after tariff increases.</p><p>Despite being higher than the earlier generation, the R8 Mark II is Canon’s most affordable full-frame mirrorless with IBIS, and among competitors, the price still fares fairly well. The <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> comes in at a similar price point at $1,846 / £1,599. While the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> comes in at $2,498 / £1,999, Sony has kept older models around with IBIS, like the A7 III, which is $1,998 / £1,499 retail.</p><p>Another worthwhile note? Canon plans on keeping <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review">the original R8</a> around for a bit as a budget alternative.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-design"><span>Canon EOS R8 Mark II: Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mCJRChxGXuJeNW4oqQNHZK" name="Canon EOS R8 Mark II -10" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/mCJRChxGXuJeNW4oqQNHZK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mCJRChxGXuJeNW4oqQNHZK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Canon EOS R8 Mark II is Canon’s first retro-inspired mirrorless camera, but where most retro bodies find inspiration from 1970s-era cameras, Canon is taking a dramatically different approach. The R8 Mark II is inspired by the Canon T80, a film SLR that was introduced in 1985 and discontinued less than two years later.</p><p>Taking inspiration from the mid-1980s, the R8 Mark II doesn’t scream retro but rather has a more subtle nod to the old camera, with a more angular pentaprism and a more angular cut.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="aTYVgEv7RtaJR4m5mFtETN" name="IMG_0560169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/aTYVgEv7RtaJR4m5mFtETN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/aTYVgEv7RtaJR4m5mFtETN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="bTGsbY26Xt65HzFmw6zU6j" name="edit_057A0124b" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1706" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon T80 (photographed by the R8 Mark II!) </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>While I was surprised at Canon’s first choice of a retro camera, what I love about the R8 Mark II is that despite the slight retro nod, the body still does what Canon does best – and that’s to create a very comfortable grip. </p><p>Retro cameras tend to have small and, in some, even nonexistent grips, but the R8 Mark II still has a very healthy grip that still managed well even with a 100-400mm lens mounted on the front. </p><p>I’m a petite person, and my hands wrap nicely around the grip without my pinky falling off the bottom. The R8 Mark III will have an optional extension grip that will leave more room for larger hands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KYgDw2i6oUrm23szQRX5CN" name="DSC01721169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/KYgDw2i6oUrm23szQRX5CN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KYgDw2i6oUrm23szQRX5CN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The R8 Mark II grip (on the right) like the original (on the left) doesn't skimp on size </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>But the Mark II also fixes one of the biggest ergonomic oversights of the original and adds a joystick. While it’s not uncommon for entry-level models to do without, once you’ve used an autofocus joystick, it’s hard to go back to the old, clunky method of adjusting with the menu arrow keys.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mYZhFqipBKQWjkf6tK48cN" name="DSC01738169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/mYZhFqipBKQWjkf6tK48cN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mYZhFqipBKQWjkf6tK48cN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>That joystick is joined by a handful of key shortcut buttons and a nice tilt-enabled touchscreen. The screen uses a hinge at the side, which allows the screen to fully face forward for vlogging and selfies, along with being angled for high and low-angle shots.</p><p>The electronic viewfinder also juts out a bit from the body, and I love that my nose didn’t feel squashed up against the screen.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zh7zt2tyxoc6hD7jhNY4cN" name="DSC01700169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/zh7zt2tyxoc6hD7jhNY4cN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>At the top of the camera, the R8 Mark II has two control dials, one placed horizontally and paired with an on/off switch, and the other arranged vertically within easy reach of the index finger. The top is completed with a classic mode dial (sorry, no retro dials here), an Fn button, a dedicated record button, and, of course, the shutter release.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oMaLPQ5ZbKaTfz4YMbG2kK" name="Canon EOS R8 Mark II -8" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/oMaLPQ5ZbKaTfz4YMbG2kK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>There’s just a single SD card slot on the R8 Mark II, which is on the grip side and separate from the battery compartment at the bottom. (That battery door, by the way, is far enough away not to be blocked by a tripod quick release plate.)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="supwGEMFgLvnAT6cC4fAdK" name="Canon EOS R8 Mark II -9" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/supwGEMFgLvnAT6cC4fAdK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>On the opposite side of the grip, the R8 Mark II has ports for mic, headphones, a cable release, micro HDMI out, and USB-C.</p><p>Despite all of these changes, the R8 Mark II remains relatively lightweight. The camera weighs 546g / 19.26 oz once fully loaded with a battery and memory card. That is a little bit more than the 461g / 16.26 of the first generation, but I think that added IBIS system is well worth the slight increase in weight.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="swR2Y2HmvX8GQnA4UV4LbK" name="Canon EOS R8 Mark II -12" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/swR2Y2HmvX8GQnA4UV4LbK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/swR2Y2HmvX8GQnA4UV4LbK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Mark II also carries dust and weather seals, with the same level of sealing as the original.</p><p>Overall, while I think some may be disappointed that the retro take is subtle, the Canon ergonomics that fans already know and love are still in play here – and it even gains the joystick over the predecessor.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-performance"><span>Canon EOS R8 Mark II: Performance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="5q3gxjrYhLKvprLSoYfN2F" name="canon-eos-r8-mark-ii-review-image-samples-0076" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/5q3gxjrYhLKvprLSoYfN2F-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5q3gxjrYhLKvprLSoYfN2F-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Unedited JPEG </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The Canon EOS R8 Mark II carries the same 24.2MP full-frame sensor and Digic X processor as the original-generation camera. That leaves the second generation with similar image quality to the original, outside of enhancements like fewer blurry shots thanks to the new in-body stabilization.</p><p>The lack of a sensor upgrade may disappoint some, but the 24.2MP resolution on a full-frame camera remains very capable. The resolution is still similar to similarly priced competitors such as the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> and <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Panasonic Lumix S5 II</a>, though options like the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sit at 33MP. Detail may not be as impressive as Canon’s pricier bodies, but the R8 Mark II strikes an excellent balance between detail and noise for the price point.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="LHGKkMQmW33MLLFWsTShSG" name="canon-eos-r8-mark-ii-review-image-samples-0350" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/LHGKkMQmW33MLLFWsTShSG-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LHGKkMQmW33MLLFWsTShSG-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>Dynamic range also fit right in with what I expected. I was able to recover quite a bit of detail in the shadows on RAW files from backlit, underexposed shots of birds.</p><p>Like the sensor, the Dual Pixel II autofocus system matches much of the specs of the original, except the Mark II sees a low-light boost, rated down to -7.5 compared to the -6.5 from the original. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="vRkaDYkEoREovMxS8eA29E" name="canon-eos-r8-mark-ii-review-image-samples-0159" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/vRkaDYkEoREovMxS8eA29E-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vRkaDYkEoREovMxS8eA29E-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The autofocus overall locked on quickly and managed to keep up with moving subjects. The R8 Mark II managed to freeze birds in midflight, though it dropped some frames. What made the autofocus all the more impressive was the fact that I was using a more affordable telephoto – the 100-400mm f/5.6-8 IS USM.</p><p>Subject detection locked onto human eyes well. Animal detection did well on uncluttered backgrounds, but the animal eye AF sometimes struggled to find the eye of some birds and also struggled when shooting with a few stray branches in the way, locking on to tree branches instead of the bird more than I would have liked.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="MzGGYjeVG59hSxHMmJDQvE" name="canon-eos-r8-mark-ii-review-image-samples-0343" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/MzGGYjeVG59hSxHMmJDQvE-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MzGGYjeVG59hSxHMmJDQvE-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>Like the original, the R8 Mark II can shoot at 40 fps with the electronic shutter (but just 6 fps with the mechanical shutter). Even more impressively, those high-speed bursts didn’t come with a long wait to process shots, and I was able to photograph birds without waiting for the camera to catch up. Canon says the buffer improved 30 percent for RAW files over the previous version and 58 percent in JPEG, and it’s a noticeable, welcome improvement.</p><p>While the sensor and autofocus may be a match with the original, the new in-body stabilization is impressive. Working with a telephoto that shoots at only f/8 at 400mm inside shadowy branches was a good test for the camera’s image stabilization. I shot this photo at just 1/60th of a second at 400mm:</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="rRZhANN4Uem955q6c8AEuh" name="canon-eos-r8-mark-ii-review-image-samples-shutter-speed-1-over-60-0407" alt="A sample image from the Canon EOS R8 Mark II at 1/60th second and 400mm" src="https://cdn.mos.cms.futurecdn.net/rRZhANN4Uem955q6c8AEuh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/rRZhANN4Uem955q6c8AEuh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>While I don’t mind that Canon kept the same sensor – at least at this price point – one of the annoyances from the original R8 that isn’t fixed on the update is the battery life. The R8 Mark II carries the same 220-shot (370 in power-saving) rating for battery life while using the viewfinder. Those specs tend to be conservative estimates – I shot more than 350 shots and still have plenty of battery remaining. But for long shoots and travel, picking up a spare battery will be a must.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-image-samples"><span>Canon EOS R8 Mark II: Image Samples</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ae43XE9hjAmdM32Bu2DiyE-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2iRBSKKCUjj35P9WPM8ZQF-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nV7932Gmj8wVfCdYeXQV3D-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/c9G5jBLJNUj4UtaDYAbm5j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C5iYgmdmjfaUgVmdekDfLG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AYQQXQYL7wjfns7En5KeJG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bCKnmnbTvYhQGEVCQNdJRG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/MtrzFSmxDxtqGfJj3mij6F-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5Fz7usWbMso8NcZbwvqGPG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GBeGwwTEe6eS8ndy6XkM3F-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GHPn3dc52djxD3cu8m9B6j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/tRbuaySSnggmHpmHW8yy5j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CB3pA36e5n2kUsZUJ3SDji-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure></figure><h3 class="article-body__section" id="section-early-verdict"><span>Early Verdict</span></h3><p>The Canon EOS R8 Mark II keeps the solid image quality of the first generation – while fixing all but one of our complaints. The camera now has in-body stabilization, a key move to keep up with competing options. A joystick creates fantastic ergonomics, while the memory card door is no longer in an awkward spot blocked by tripod plates.</p><p>The only complaint from the original Canon didn’t fix? It has the same battery life – so many users are going to want to factor in the cost of a backup battery.</p><p>The Canon EOS R8 Mark II delivers an excellent balance between performance and price. The autofocus and burst speed are excellent – though the animal eye AF doesn’t do as well at picking up a bird in a mess of branches as I would have liked.</p><p>The Canon EOS R8 Mark II is an ergonomically lovely camera that packs in a lot of tech for the price point.</p><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="569362ee-b111-11f1-80a4-0d38307f9d3a" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3412px;"><p class="vanilla-image-block" style="padding-top:100.03%;"><img id="DUg3fTBLQSpjvvHWrWaHzY" name="tLQnPaQe4Q9j5p5b4rUcc4.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DUg3fTBLQSpjvvHWrWaHzY-1920-80.jpg" mos="" align="middle" fullscreen="" width="3412" height="3413" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon says the original R8 will remain in the lineup as a budget option. The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review" target="_blank" data-dimension112="569362ee-b111-11f1-80a4-0d38307f9d3a" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25=""><strong>Canon EOS R8</strong></a> has the same sensor and processor, but it lacks IBIS and a joystick. The buffer is smaller for bursts, and the autofocus low-light rating isn't quite as good.</p></div><div class="product"><a data-dimension112="5693635c-b111-11f1-bc26-d79d3b9838af" data-action="Deal Block" data-label="Z5 II" data-dimension48="Z5 II" href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="CYa2zz9vuEsFQFwJYq5ASD" name="812vebqus3L._AC_SL1500_" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CYa2zz9vuEsFQFwJYq5ASD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review" data-dimension112="5693635c-b111-11f1-bc26-d79d3b9838af" data-action="Deal Block" data-label="Z5 II" data-dimension48="Z5 II" data-dimension25=""><strong>Nikon Z5 II </strong></a>offers a similar full-frame sensor and comes with IBIS. Continuous shooting is a bit slower at 30 fps, but the Z5 II low-light autofocus is rated down to -10 EV. Design-wise, the Z5 II also has dual memory card slots.</p></div><div class="product"><a data-dimension112="569363ca-b111-11f1-bff2-c15d7180af9b" data-action="Deal Block" data-label="A7C II" data-dimension48="A7C II" href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4133px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GXbLaLXMfP8GxecMYfTL2U" name="ILCE-7CM2_front_silver169.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GXbLaLXMfP8GxecMYfTL2U-1920-80.jpg" mos="" align="middle" fullscreen="" width="4133" height="2325" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review" data-dimension112="569363ca-b111-11f1-bff2-c15d7180af9b" data-action="Deal Block" data-label="A7C II" data-dimension48="A7C II" data-dimension25=""><strong>Sony A7C II</strong></a> is a little pricier, but it offers a 33MP resolution and a very compact design. The A7C II still has IBIS, though it lacks a joystick. The R8 Mark II beats out the A7C II's 10fps bursts, and the autofocus has more points and a better low-light rating.</p></div><div class="product"><a data-dimension112="5693642e-b111-11f1-8c74-355bb28d4305" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="RoxZEj5CcSTiDtirw2eLr6" name="Lumix S5 II.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RoxZEj5CcSTiDtirw2eLr6-1920-80.jpeg" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review" data-dimension112="5693642e-b111-11f1-8c74-355bb28d4305" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25=""><strong>Panasonic LumiX S5 II</strong></a> is a stabilized full-frame camera at a similar price point. The S5 II is more of a hybrid camera, however, so it carries 6K video specs. The R8 Mark II's autofocus is a bit more robust, with more points, and Canon also wins out in burst speed at 40 fps over 30 fps.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance</link>
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                            <![CDATA[ The Canon EOS R8 Mark II continues the well-loved features from the original while fixing some of the biggest annoyances ]]>
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                                                                        <pubDate>Wed, 16 Sep 2026 01:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Sep 2026 09:12:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Cano ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R8 II camera]]></media:description>                                                            <media:text><![CDATA[Canon EOS R8 II camera]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R8 II camera]]></media:title>
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                                <p>Canon has given the popular R8 a retro-inspired makeover – and fixed some of the complaints about the entry-level full-frame camera at the same time. The Canon EOS R8 Mark II brings the same well-loved sensor and processor as the original, but adds in-body stabilization and overhauls the ergonomics.</p><p>Inspired by the 1985 film SLR T80, the Canon EOS R8 Mark II takes on a design with sharper angles without sacrificing the actual feel of the camera, keeping a good-sized grip and even adding the must-requested joystick.</p><p>I shot some portraits and wildlife with the Canon EOS R8 Mark II to see if Canon has found the ideal balance between features, ergonomics, and price.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-key-specs"><span>Canon EOS R8 Mark II: Key specs</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Sensor</strong></p></td><td  ><p>24.2MP full-frame CMOS</p></td></tr><tr><td class="firstcol " ><p><strong>Processor</strong></p></td><td  ><p>Digic X</p></td></tr><tr><td class="firstcol " ><p><strong>Lens mount</strong></p></td><td  ><p>Canon RF</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus</strong></p></td><td  ><p>Dual Pixel CMOS AF II with 4368 positions (3588 for video)</p></td></tr><tr><td class="firstcol " ><p><strong>ISO range</strong></p></td><td  ><p>100-102,400 (50-204,800 expanded)</p></td></tr><tr><td class="firstcol " ><p><strong>Video</strong></p></td><td  ><p>Uncropped 4K up to 60p oversampled from 6K, FullHD at up to 180fps, Cropped UHD 4K60p, C-Log3, HDR PQ, 4:2:2 10-bit</p></td></tr><tr><td class="firstcol " ><p><strong>Viewfinder</strong></p></td><td  ><p>2.36 million dot OLED</p></td></tr><tr><td class="firstcol " ><p><strong>Memory card</strong></p></td><td  ><p>Single SDXC/SDHC/SD up to UHS-II</p></td></tr><tr><td class="firstcol " ><p><strong>LCD</strong></p></td><td  ><p>1.62 million fot three-inch touchscreen with tilt</p></td></tr><tr><td class="firstcol " ><p><strong>Max burst</strong></p></td><td  ><p>40 fps electronic, 6 fps mechanical</p></td></tr><tr><td class="firstcol " ><p><strong>Connectivity</strong></p></td><td  ><p>Wi-Fi, Bluetooth</p></td></tr><tr><td class="firstcol " ><p>Size</p></td><td  ><p> 131.4×90.0×79.7mm / 5.17×3.54×3.14 in</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>Approx. 546g / 19.26 oz with battery and SD card</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-price"><span>Canon EOS R8 Mark II: Price</span></h3><p>The Canon EOS R8 Mark II is expected to list for $1,899 body-only and $2099 with the 24-50mm f/4.5-6.3 IS STM lens in the US. In the UK, the body lists for £1,729 and the kit for £2,119.</p><p>That’s notably higher than the original R8’s list price, which started at $1,499 / £1,699. In the US, that price later rose to $1,649 after tariff increases.</p><p>Despite being higher than the earlier generation, the R8 Mark II is Canon’s most affordable full-frame mirrorless with IBIS, and among competitors, the price still fares fairly well. The <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> comes in at a similar price point at $1,846 / £1,599. While the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> comes in at $2,498 / £1,999, Sony has kept older models around with IBIS, like the A7 III, which is $1,998 / £1,499 retail.</p><p>Another worthwhile note? Canon plans on keeping <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review">the original R8</a> around for a bit as a budget alternative.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-design"><span>Canon EOS R8 Mark II: Design</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mCJRChxGXuJeNW4oqQNHZK" name="Canon EOS R8 Mark II -10" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/mCJRChxGXuJeNW4oqQNHZK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mCJRChxGXuJeNW4oqQNHZK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Canon EOS R8 Mark II is Canon’s first retro-inspired mirrorless camera, but where most retro bodies find inspiration from 1970s-era cameras, Canon is taking a dramatically different approach. The R8 Mark II is inspired by the Canon T80, a film SLR that was introduced in 1985 and discontinued less than two years later.</p><p>Taking inspiration from the mid-1980s, the R8 Mark II doesn’t scream retro but rather has a more subtle nod to the old camera, with a more angular pentaprism and a more angular cut.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="aTYVgEv7RtaJR4m5mFtETN" name="IMG_0560169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/aTYVgEv7RtaJR4m5mFtETN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/aTYVgEv7RtaJR4m5mFtETN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="bTGsbY26Xt65HzFmw6zU6j" name="edit_057A0124b" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1706" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon T80 (photographed by the R8 Mark II!) </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>While I was surprised at Canon’s first choice of a retro camera, what I love about the R8 Mark II is that despite the slight retro nod, the body still does what Canon does best – and that’s to create a very comfortable grip. </p><p>Retro cameras tend to have small and, in some, even nonexistent grips, but the R8 Mark II still has a very healthy grip that still managed well even with a 100-400mm lens mounted on the front. </p><p>I’m a petite person, and my hands wrap nicely around the grip without my pinky falling off the bottom. The R8 Mark III will have an optional extension grip that will leave more room for larger hands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KYgDw2i6oUrm23szQRX5CN" name="DSC01721169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/KYgDw2i6oUrm23szQRX5CN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KYgDw2i6oUrm23szQRX5CN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The R8 Mark II grip (on the right) like the original (on the left) doesn't skimp on size </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>But the Mark II also fixes one of the biggest ergonomic oversights of the original and adds a joystick. While it’s not uncommon for entry-level models to do without, once you’ve used an autofocus joystick, it’s hard to go back to the old, clunky method of adjusting with the menu arrow keys.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mYZhFqipBKQWjkf6tK48cN" name="DSC01738169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/mYZhFqipBKQWjkf6tK48cN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mYZhFqipBKQWjkf6tK48cN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>That joystick is joined by a handful of key shortcut buttons and a nice tilt-enabled touchscreen. The screen uses a hinge at the side, which allows the screen to fully face forward for vlogging and selfies, along with being angled for high and low-angle shots.</p><p>The electronic viewfinder also juts out a bit from the body, and I love that my nose didn’t feel squashed up against the screen.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zh7zt2tyxoc6hD7jhNY4cN" name="DSC01700169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/zh7zt2tyxoc6hD7jhNY4cN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>At the top of the camera, the R8 Mark II has two control dials, one placed horizontally and paired with an on/off switch, and the other arranged vertically within easy reach of the index finger. The top is completed with a classic mode dial (sorry, no retro dials here), an Fn button, a dedicated record button, and, of course, the shutter release.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oMaLPQ5ZbKaTfz4YMbG2kK" name="Canon EOS R8 Mark II -8" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/oMaLPQ5ZbKaTfz4YMbG2kK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>There’s just a single SD card slot on the R8 Mark II, which is on the grip side and separate from the battery compartment at the bottom. (That battery door, by the way, is far enough away not to be blocked by a tripod quick release plate.)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="supwGEMFgLvnAT6cC4fAdK" name="Canon EOS R8 Mark II -9" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/supwGEMFgLvnAT6cC4fAdK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>On the opposite side of the grip, the R8 Mark II has ports for mic, headphones, a cable release, micro HDMI out, and USB-C.</p><p>Despite all of these changes, the R8 Mark II remains relatively lightweight. The camera weighs 546g / 19.26 oz once fully loaded with a battery and memory card. That is a little bit more than the 461g / 16.26 of the first generation, but I think that added IBIS system is well worth the slight increase in weight.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="swR2Y2HmvX8GQnA4UV4LbK" name="Canon EOS R8 Mark II -12" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/swR2Y2HmvX8GQnA4UV4LbK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/swR2Y2HmvX8GQnA4UV4LbK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Mark II also carries dust and weather seals, with the same level of sealing as the original.</p><p>Overall, while I think some may be disappointed that the retro take is subtle, the Canon ergonomics that fans already know and love are still in play here – and it even gains the joystick over the predecessor.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-performance"><span>Canon EOS R8 Mark II: Performance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="5q3gxjrYhLKvprLSoYfN2F" name="canon-eos-r8-mark-ii-review-image-samples-0076" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/5q3gxjrYhLKvprLSoYfN2F-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5q3gxjrYhLKvprLSoYfN2F-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Unedited JPEG </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The Canon EOS R8 Mark II carries the same 24.2MP full-frame sensor and Digic X processor as the original-generation camera. That leaves the second generation with similar image quality to the original, outside of enhancements like fewer blurry shots thanks to the new in-body stabilization.</p><p>The lack of a sensor upgrade may disappoint some, but the 24.2MP resolution on a full-frame camera remains very capable. The resolution is still similar to similarly priced competitors such as the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a> and <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review">Panasonic Lumix S5 II</a>, though options like the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sit at 33MP. Detail may not be as impressive as Canon’s pricier bodies, but the R8 Mark II strikes an excellent balance between detail and noise for the price point.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="LHGKkMQmW33MLLFWsTShSG" name="canon-eos-r8-mark-ii-review-image-samples-0350" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/LHGKkMQmW33MLLFWsTShSG-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LHGKkMQmW33MLLFWsTShSG-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>Dynamic range also fit right in with what I expected. I was able to recover quite a bit of detail in the shadows on RAW files from backlit, underexposed shots of birds.</p><p>Like the sensor, the Dual Pixel II autofocus system matches much of the specs of the original, except the Mark II sees a low-light boost, rated down to -7.5 compared to the -6.5 from the original. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="vRkaDYkEoREovMxS8eA29E" name="canon-eos-r8-mark-ii-review-image-samples-0159" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/vRkaDYkEoREovMxS8eA29E-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vRkaDYkEoREovMxS8eA29E-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The autofocus overall locked on quickly and managed to keep up with moving subjects. The R8 Mark II managed to freeze birds in midflight, though it dropped some frames. What made the autofocus all the more impressive was the fact that I was using a more affordable telephoto – the 100-400mm f/5.6-8 IS USM.</p><p>Subject detection locked onto human eyes well. Animal detection did well on uncluttered backgrounds, but the animal eye AF sometimes struggled to find the eye of some birds and also struggled when shooting with a few stray branches in the way, locking on to tree branches instead of the bird more than I would have liked.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="MzGGYjeVG59hSxHMmJDQvE" name="canon-eos-r8-mark-ii-review-image-samples-0343" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" src="https://cdn.mos.cms.futurecdn.net/MzGGYjeVG59hSxHMmJDQvE-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MzGGYjeVG59hSxHMmJDQvE-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>Like the original, the R8 Mark II can shoot at 40 fps with the electronic shutter (but just 6 fps with the mechanical shutter). Even more impressively, those high-speed bursts didn’t come with a long wait to process shots, and I was able to photograph birds without waiting for the camera to catch up. Canon says the buffer improved 30 percent for RAW files over the previous version and 58 percent in JPEG, and it’s a noticeable, welcome improvement.</p><p>While the sensor and autofocus may be a match with the original, the new in-body stabilization is impressive. Working with a telephoto that shoots at only f/8 at 400mm inside shadowy branches was a good test for the camera’s image stabilization. I shot this photo at just 1/60th of a second at 400mm:</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.68%;"><img id="rRZhANN4Uem955q6c8AEuh" name="canon-eos-r8-mark-ii-review-image-samples-shutter-speed-1-over-60-0407" alt="A sample image from the Canon EOS R8 Mark II at 1/60th second and 400mm" src="https://cdn.mos.cms.futurecdn.net/rRZhANN4Uem955q6c8AEuh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1707" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/rRZhANN4Uem955q6c8AEuh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>While I don’t mind that Canon kept the same sensor – at least at this price point – one of the annoyances from the original R8 that isn’t fixed on the update is the battery life. The R8 Mark II carries the same 220-shot (370 in power-saving) rating for battery life while using the viewfinder. Those specs tend to be conservative estimates – I shot more than 350 shots and still have plenty of battery remaining. But for long shoots and travel, picking up a spare battery will be a must.</p><h3 class="article-body__section" id="section-canon-eos-r8-mark-ii-image-samples"><span>Canon EOS R8 Mark II: Image Samples</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ae43XE9hjAmdM32Bu2DiyE-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2iRBSKKCUjj35P9WPM8ZQF-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nV7932Gmj8wVfCdYeXQV3D-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/c9G5jBLJNUj4UtaDYAbm5j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C5iYgmdmjfaUgVmdekDfLG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AYQQXQYL7wjfns7En5KeJG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bCKnmnbTvYhQGEVCQNdJRG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/MtrzFSmxDxtqGfJj3mij6F-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5Fz7usWbMso8NcZbwvqGPG-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GBeGwwTEe6eS8ndy6XkM3F-1920-80.jpg" alt="A sample image taken with the Canon EOS R8 Mark II and the RF 100-400mm f/5.6-8 IS USM" /><figcaption><small role="credit">Hillary K Grigonis / Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GHPn3dc52djxD3cu8m9B6j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/tRbuaySSnggmHpmHW8yy5j-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CB3pA36e5n2kUsZUJ3SDji-1920-80.jpg" alt="Sample image taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" /><figcaption><small role="credit">James Artaius</small></figcaption></figure></figure><h3 class="article-body__section" id="section-early-verdict"><span>Early Verdict</span></h3><p>The Canon EOS R8 Mark II keeps the solid image quality of the first generation – while fixing all but one of our complaints. The camera now has in-body stabilization, a key move to keep up with competing options. A joystick creates fantastic ergonomics, while the memory card door is no longer in an awkward spot blocked by tripod plates.</p><p>The only complaint from the original Canon didn’t fix? It has the same battery life – so many users are going to want to factor in the cost of a backup battery.</p><p>The Canon EOS R8 Mark II delivers an excellent balance between performance and price. The autofocus and burst speed are excellent – though the animal eye AF doesn’t do as well at picking up a bird in a mess of branches as I would have liked.</p><p>The Canon EOS R8 Mark II is an ergonomically lovely camera that packs in a lot of tech for the price point.</p><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="569362ee-b111-11f1-80a4-0d38307f9d3a" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3412px;"><p class="vanilla-image-block" style="padding-top:100.03%;"><img id="DUg3fTBLQSpjvvHWrWaHzY" name="tLQnPaQe4Q9j5p5b4rUcc4.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DUg3fTBLQSpjvvHWrWaHzY-1920-80.jpg" mos="" align="middle" fullscreen="" width="3412" height="3413" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon says the original R8 will remain in the lineup as a budget option. The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review" target="_blank" data-dimension112="569362ee-b111-11f1-80a4-0d38307f9d3a" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25=""><strong>Canon EOS R8</strong></a> has the same sensor and processor, but it lacks IBIS and a joystick. The buffer is smaller for bursts, and the autofocus low-light rating isn't quite as good.</p></div><div class="product"><a data-dimension112="5693635c-b111-11f1-bc26-d79d3b9838af" data-action="Deal Block" data-label="Z5 II" data-dimension48="Z5 II" href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="CYa2zz9vuEsFQFwJYq5ASD" name="812vebqus3L._AC_SL1500_" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CYa2zz9vuEsFQFwJYq5ASD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review" data-dimension112="5693635c-b111-11f1-bc26-d79d3b9838af" data-action="Deal Block" data-label="Z5 II" data-dimension48="Z5 II" data-dimension25=""><strong>Nikon Z5 II </strong></a>offers a similar full-frame sensor and comes with IBIS. Continuous shooting is a bit slower at 30 fps, but the Z5 II low-light autofocus is rated down to -10 EV. Design-wise, the Z5 II also has dual memory card slots.</p></div><div class="product"><a data-dimension112="569363ca-b111-11f1-bff2-c15d7180af9b" data-action="Deal Block" data-label="A7C II" data-dimension48="A7C II" href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4133px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GXbLaLXMfP8GxecMYfTL2U" name="ILCE-7CM2_front_silver169.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GXbLaLXMfP8GxecMYfTL2U-1920-80.jpg" mos="" align="middle" fullscreen="" width="4133" height="2325" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review" data-dimension112="569363ca-b111-11f1-bff2-c15d7180af9b" data-action="Deal Block" data-label="A7C II" data-dimension48="A7C II" data-dimension25=""><strong>Sony A7C II</strong></a> is a little pricier, but it offers a 33MP resolution and a very compact design. The A7C II still has IBIS, though it lacks a joystick. The R8 Mark II beats out the A7C II's 10fps bursts, and the autofocus has more points and a better low-light rating.</p></div><div class="product"><a data-dimension112="5693642e-b111-11f1-8c74-355bb28d4305" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="RoxZEj5CcSTiDtirw2eLr6" name="Lumix S5 II.jpeg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/RoxZEj5CcSTiDtirw2eLr6-1920-80.jpeg" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-ii-review" data-dimension112="5693642e-b111-11f1-8c74-355bb28d4305" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25=""><strong>Panasonic LumiX S5 II</strong></a> is a stabilized full-frame camera at a similar price point. The S5 II is more of a hybrid camera, however, so it carries 6K video specs. The R8 Mark II's autofocus is a bit more robust, with more points, and Canon also wins out in burst speed at 40 fps over 30 fps.</p></div>
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                                                            <title><![CDATA[ I got my hands on Canon's first retro camera – and it's not actually a retro camera at all (even though it actually kinda is) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>So, it's here – the long-awaited and endlessly-rumored <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro camera</a> from Canon. Except, it's not a retro camera at all. </p><p>In fact, take the new EG-2 grip (which is, crucially, optional) off the bottom of the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">Canon EOS R8 Mark II</a> and most people wouldn't even twig that there was anything "retro" about it – though there's definitely some distinct visual grammar going on.</p><p>And there's the rub. The R8 Mark II, despite all the <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a> (and my own pestering of Canon execs), is not a retro camera as we know it. There's no contrasting black-and-silver chassis, no throwback dials, no <a href="https://www.digitalcameraworld.com/reviews/canon-ae-1-review">Canon AE-1</a> tribute act. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p>Again, put it 99% of people's hands and – while they'll notice the sharp, aggressive lines and new grip (replete with new texture) – they probably wouldn't identify it as being anything other than a modern mirrorless camera. </p><p>But slap that grip on the bottom of the body and it reveals itself: the silhouette from yesteryear that, if you know, you know.</p><p>The Canon EOS R8 Mark II isn't a retro camera, but its design has been directly informed by the company's heritage – specifically taking inspiration from the Canon T80, along with a few flourishes from other SLRs like the A1 and AE-1. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ohZTkGGZvZGV22qEbm9fp" name="16x9_edit_P9140073a" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the EG-2 grip on the bottom, the Canon EOS R8 Mark II (right) shares a very similar silhouette to the Canon T80 (left)… </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="rxuRtAThPLMqiXV7sT7io" name="16x9_edit_P9140064" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/rxuRtAThPLMqiXV7sT7io-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/rxuRtAThPLMqiXV7sT7io-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">… but take it off and it blends in almost seamlessly with the rest of the EOS R lineup </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>And that heritage is completely optional. Attaching the grip adds the unmistakable "slash" to the silhouette – the cherry on top of the angular lines and the boxier bump where once sat a pentaprism. The design is distinctive enough to tell you that this is something special, but understated enough not to be gauche.</p><p>The move is typically Canon. It's not the retro camera that everyone expected – and certainly not the camera to which most would pay tribute. But like Commissioner Gordon said: it's the not the hero we deserve, but the one we need right now. </p><p>The T80 was important, in that it was Canon's first ever autofocus SLR. (The quirky lens you see on this page, with the red inner ring and motor unit that sticks out like an overdeveloped deltoid, is one of just three "AC" autofocus lenses designed specifically for it.) It was a landmark camera, but a stopgap product and one not very fondly remembered. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LVhFcw3CxS2s9pUVzRp5p" name="16x9_edit_P9140066" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/LVhFcw3CxS2s9pUVzRp5p-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Still, the homage is there for those who recognize it. The most hardcore of homages to the most faithful of followers. This isn't a disruptive, fanfare product – it's Canon doing what Canon does: trying something different enough to be a bit exciting, but familiar enough not to upset the locals. Canon has, after all, been burned before when going too far off piste.</p><p>The Canon EOS R8 Mark II adheres to the aesthetic of the wider product line, but adds a dollop of secret sauce for those who recognize the flavor. And for that reason, I think it might be the most exciting camera that Canon has released this generation. </p><p>Not for the tech – though the 40fps burst, 6K-oversampled 4K and 7.5 stops of stabilization certainly merit excitement – but because it's a link to the past. An acknowledgement that photographers don't just want capable black boxes that take inspiring images – they want those boxes to be inspiring, too. </p><p>And, as one of the few people to proudly own a T80 (a camera that was discontinued after only 14 months on the market), I'm grateful that this piece of history hasn't been forgotten. Now, if Canon makes a throwback AC-inspired lens with a hump on the side to go with the new camera, we'll <em>really</em> be talking…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="bTGsbY26Xt65HzFmw6zU6j" name="edit_057A0124b" alt="Canon T80 with Canon AC 35-70mm f/3.5-4.5 lens, on a wooden table, taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1706" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon AC 35-70mm f/3.5-4.5 is one of only three autofocus lenses designed for the T80, using a modified version of the FD mount (denoted by the "AC" designation). Fittingly, I took this photograph on the R8 Mark II </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><div data-widget-type="review" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">best film cameras</a> – including the <a href="https://www.digitalcameraworld.com/reviews/canon-ae-1-review">Canon AE-1</a> (though sadly not the T80). You can also check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">best retro cameras</a>, most of which are more overt than the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">R8 Mark II</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/i-got-my-hands-on-canons-first-retro-camera-and-its-not-actually-a-retro-camera-at-all-even-though-it-actually-kinda-is</link>
                                                                            <description>
                            <![CDATA[ Don't call it a retro camera –the Canon EOS R8 Mark II is a heritage camera, inspired by 35mm icons like the Canon T80 ]]>
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                                                                        <pubDate>Wed, 16 Sep 2026 01:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Sep 2026 09:09:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ct9cv7zkMgm57m6mqVdxL-1920-80.jpg">
                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[James Artaius holding a Canon EOS R8 Mark II and a Canon T80]]></media:description>                                                            <media:text><![CDATA[James Artaius holding a Canon EOS R8 Mark II and a Canon T80]]></media:text>
                                <media:title type="plain"><![CDATA[James Artaius holding a Canon EOS R8 Mark II and a Canon T80]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>So, it's here – the long-awaited and endlessly-rumored <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro camera</a> from Canon. Except, it's not a retro camera at all. </p><p>In fact, take the new EG-2 grip (which is, crucially, optional) off the bottom of the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">Canon EOS R8 Mark II</a> and most people wouldn't even twig that there was anything "retro" about it – though there's definitely some distinct visual grammar going on.</p><p>And there's the rub. The R8 Mark II, despite all the <a href="https://www.digitalcameraworld.com/news/camera-rumors">camera rumors</a> (and my own pestering of Canon execs), is not a retro camera as we know it. There's no contrasting black-and-silver chassis, no throwback dials, no <a href="https://www.digitalcameraworld.com/reviews/canon-ae-1-review">Canon AE-1</a> tribute act. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p>Again, put it 99% of people's hands and – while they'll notice the sharp, aggressive lines and new grip (replete with new texture) – they probably wouldn't identify it as being anything other than a modern mirrorless camera. </p><p>But slap that grip on the bottom of the body and it reveals itself: the silhouette from yesteryear that, if you know, you know.</p><p>The Canon EOS R8 Mark II isn't a retro camera, but its design has been directly informed by the company's heritage – specifically taking inspiration from the Canon T80, along with a few flourishes from other SLRs like the A1 and AE-1. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ohZTkGGZvZGV22qEbm9fp" name="16x9_edit_P9140073a" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the EG-2 grip on the bottom, the Canon EOS R8 Mark II (right) shares a very similar silhouette to the Canon T80 (left)… </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="rxuRtAThPLMqiXV7sT7io" name="16x9_edit_P9140064" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/rxuRtAThPLMqiXV7sT7io-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/rxuRtAThPLMqiXV7sT7io-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">… but take it off and it blends in almost seamlessly with the rest of the EOS R lineup </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>And that heritage is completely optional. Attaching the grip adds the unmistakable "slash" to the silhouette – the cherry on top of the angular lines and the boxier bump where once sat a pentaprism. The design is distinctive enough to tell you that this is something special, but understated enough not to be gauche.</p><p>The move is typically Canon. It's not the retro camera that everyone expected – and certainly not the camera to which most would pay tribute. But like Commissioner Gordon said: it's the not the hero we deserve, but the one we need right now. </p><p>The T80 was important, in that it was Canon's first ever autofocus SLR. (The quirky lens you see on this page, with the red inner ring and motor unit that sticks out like an overdeveloped deltoid, is one of just three "AC" autofocus lenses designed specifically for it.) It was a landmark camera, but a stopgap product and one not very fondly remembered. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LVhFcw3CxS2s9pUVzRp5p" name="16x9_edit_P9140066" alt="Canon EOS R8 Mark II next to a Canon T80" src="https://cdn.mos.cms.futurecdn.net/LVhFcw3CxS2s9pUVzRp5p-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Still, the homage is there for those who recognize it. The most hardcore of homages to the most faithful of followers. This isn't a disruptive, fanfare product – it's Canon doing what Canon does: trying something different enough to be a bit exciting, but familiar enough not to upset the locals. Canon has, after all, been burned before when going too far off piste.</p><p>The Canon EOS R8 Mark II adheres to the aesthetic of the wider product line, but adds a dollop of secret sauce for those who recognize the flavor. And for that reason, I think it might be the most exciting camera that Canon has released this generation. </p><p>Not for the tech – though the 40fps burst, 6K-oversampled 4K and 7.5 stops of stabilization certainly merit excitement – but because it's a link to the past. An acknowledgement that photographers don't just want capable black boxes that take inspiring images – they want those boxes to be inspiring, too. </p><p>And, as one of the few people to proudly own a T80 (a camera that was discontinued after only 14 months on the market), I'm grateful that this piece of history hasn't been forgotten. Now, if Canon makes a throwback AC-inspired lens with a hump on the side to go with the new camera, we'll <em>really</em> be talking…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:66.64%;"><img id="bTGsbY26Xt65HzFmw6zU6j" name="edit_057A0124b" alt="Canon T80 with Canon AC 35-70mm f/3.5-4.5 lens, on a wooden table, taken on the Canon EOS R8 Mark II with the Canon RF 24-105mm f/4-7.1 IS STM" src="https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1706" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/bTGsbY26Xt65HzFmw6zU6j-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon AC 35-70mm f/3.5-4.5 is one of only three autofocus lenses designed for the T80, using a modified version of the FD mount (denoted by the "AC" designation). Fittingly, I took this photograph on the R8 Mark II </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><div data-widget-type="review" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">best film cameras</a> – including the <a href="https://www.digitalcameraworld.com/reviews/canon-ae-1-review">Canon AE-1</a> (though sadly not the T80). You can also check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">best retro cameras</a>, most of which are more overt than the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance">R8 Mark II</a>.</p>
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                                                            <title><![CDATA[ Forget the 1980s-inspired design – the new Canon EOS R8 Mark II fixes the two biggest features missing from the original camera ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon’s first mirrorless to take on a retro-inspired design is here – but the new Canon EOS R8 Mark II goes beyond a subtle 1980s look. Announced late on September 15, Canon’s more budget-friendly full-frame body now crams in stabilization and an autofocus joystick.</p><p>The Canon EOS R8 Mark II continues much of what fans already loved about the first generation, including the same 24.2MP full-frame sensor and Digic X processor. But Canon is also bringing in-body stabilization to the entry-level full-frame series in the second generation, with stabilization rated to 7.5 stops at the center and 7 stops at the edges.</p><p>That makes the R8 Mark II Canon’s lightest full-frame body with IBIS, despite the addition pushing the weight up slightly over the predecessor, bringing the body to 546g / 19.26 oz with the battery and a memory card.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p>But the second generation also adds a joystick to the camera’s ergonomics. That, along with the stabilization and fixing the odd placement of the SD card slot, fixes some of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review">biggest asks from the first generation</a>.</p><p>With the same sensor and processor, design is a key upgrade for the Mark II. Canon has long been rumored to be making a retro-inspired mirrorless camera. The R8 Mark II brings a more subtle take on the trendy retro design, taking the sharp angular top of the 1985 Canon T80 without straying too far from the look and feel of Canon’s modern mirrorless.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg" alt="Canon EOS R8 Mark II next to a Canon T80" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LbMm8PebVjP9uUZbWd7NYL-1920-80.jpg" alt="A graphic comparing the Canon EOS R8 Mark II to retro Canon cameras" /><figcaption><small role="credit">Canon</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S92ZFNQoqUqy8kYs46f8cL-1920-80.jpg" alt="A graphic comparing the Canon EOS R8 Mark II to retro Canon cameras" /><figcaption><small role="credit">Canon</small></figcaption></figure></figure><p>Taking inspiration from a clunky 1985 camera rather than a 1970s era camera, however, means the R8 Mark II doesn’t skimp on the camera grip like many retro remakes. The body still has plenty of grip to wrap my hands around, and the camera also launches with an extension grip built for larger hands.</p><p>Outside of adding two of the biggest asks from the original – IBIS and a joystick – the tweaks throughout the Mark II are as subtle as the retro nod. The Dual Pixel II autofocus system carries much of the same specs – including subject recognition – but comes with algorithm enhancements and an improved low-light rating at -7.5 EV over the original’s -6.5 EV. The camera also borrows the people priority registration from pricier models like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r3-review">R3</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">R6 Mark III</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2010px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vFPEmTF7feHTdNpxah2TJK" name="Canon EOS R8 Mark II -7" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:217,l:192,cw:2010,ch:1131,q:80/vFPEmTF7feHTdNpxah2TJK.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:217,l:192,cw:2010,ch:1131,q:80/vFPEmTF7feHTdNpxah2TJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Canon says a number of the photographers who picked up the original R8 are creators coming to an interchangeable lens system from a smartphone for the first time. The R8 Mark II caters to those creators using Creative Assist, with in-camera explanations and adjustments inside the auto mode.</p><p>Canon also added 16 new color filters for JPEGs, including two options inspired by film. These new color filters are separate from Picture Styles, have adjustable levels, and also work for video.</p><p>Video specs top out at an uncropped 4K resolution oversampled from 6K at up to 60p. Enhancements include a new cinema view, an autofocus mode built for close-up product demonstrations, enhanced image stabilization settings, and a new Auto White Balance response and lock to control white balance transitions. Video creators can also assign a button on the camera to defocus the shot at a preset speed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="XgiZYJuTvqA7rCNaL63x5N" name="DSC01719169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/XgiZYJuTvqA7rCNaL63x5N-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/XgiZYJuTvqA7rCNaL63x5N-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original Canon EOS R8 (left) compared to the R8 Mark II (right) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Canon says the original R8 will remain available as a budget option to the second generation, as the Mark II does come in at a higher price point than the original.</p><p>The Canon EOS R8 Mark II is set to retail for $1,899 / £1,729 / AU$2,529 body-only and $2,099 / £2,119 / AU$2,859 with the 24-50mm f/4.5-6.3 IS STM kit lens. In comparison, the original Canon EOS R8 launched at $1,499 / £1,699 / AU$2,299, though tariffs in the US later pushed the list price to $1,649.</p><p>The optional extension grip for the camera retails for $99 / £89 / AU$169.</p><p>The camera is expected to begin shipping in late October.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RrohPsjTyoVzUVoSayMFNN" name="IMG_0549169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/RrohPsjTyoVzUVoSayMFNN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RrohPsjTyoVzUVoSayMFNN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div data-widget-type="merchantlink" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-more-on-the-new-canon-eos-r8-mark-ii"><span>More on the new Canon EOS R8 Mark II</span></h3><p>Dive into Canon's latest launch with the Canon EOS R8 Mark II review, ore read about Canon's new Speedlight. Or, browse all the Canon favorites with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/forget-the-1980s-inspired-design-the-new-canon-eos-r8-mark-ii-fixes-the-two-biggest-features-missing-from-the-original-camera</link>
                                                                            <description>
                            <![CDATA[ The Canon EOS R8 Mark II is Canon's lightest full-frame camera with IBIS, and along with a subtle nod to the 1980s, brings some notable design improvements ]]>
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                                                                        <pubDate>Wed, 16 Sep 2026 01:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Sep 2026 09:11:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R8 Mark II camera]]></media:description>                                                            <media:text><![CDATA[Canon EOS R8 Mark II camera]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R8 Mark II camera]]></media:title>
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                                <p>Canon’s first mirrorless to take on a retro-inspired design is here – but the new Canon EOS R8 Mark II goes beyond a subtle 1980s look. Announced late on September 15, Canon’s more budget-friendly full-frame body now crams in stabilization and an autofocus joystick.</p><p>The Canon EOS R8 Mark II continues much of what fans already loved about the first generation, including the same 24.2MP full-frame sensor and Digic X processor. But Canon is also bringing in-body stabilization to the entry-level full-frame series in the second generation, with stabilization rated to 7.5 stops at the center and 7 stops at the edges.</p><p>That makes the R8 Mark II Canon’s lightest full-frame body with IBIS, despite the addition pushing the weight up slightly over the predecessor, bringing the body to 546g / 19.26 oz with the battery and a memory card.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DdVxCi4Opcl/" target="_blank">A post shared by Digital Camera World (@digitalcameraworldofficial)</a></p><p>A photo posted by </p></blockquote></div><p>But the second generation also adds a joystick to the camera’s ergonomics. That, along with the stabilization and fixing the odd placement of the SD card slot, fixes some of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review">biggest asks from the first generation</a>.</p><p>With the same sensor and processor, design is a key upgrade for the Mark II. Canon has long been rumored to be making a retro-inspired mirrorless camera. The R8 Mark II brings a more subtle take on the trendy retro design, taking the sharp angular top of the 1985 Canon T80 without straying too far from the look and feel of Canon’s modern mirrorless.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ohZTkGGZvZGV22qEbm9fp-1920-80.jpg" alt="Canon EOS R8 Mark II next to a Canon T80" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LbMm8PebVjP9uUZbWd7NYL-1920-80.jpg" alt="A graphic comparing the Canon EOS R8 Mark II to retro Canon cameras" /><figcaption><small role="credit">Canon</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S92ZFNQoqUqy8kYs46f8cL-1920-80.jpg" alt="A graphic comparing the Canon EOS R8 Mark II to retro Canon cameras" /><figcaption><small role="credit">Canon</small></figcaption></figure></figure><p>Taking inspiration from a clunky 1985 camera rather than a 1970s era camera, however, means the R8 Mark II doesn’t skimp on the camera grip like many retro remakes. The body still has plenty of grip to wrap my hands around, and the camera also launches with an extension grip built for larger hands.</p><p>Outside of adding two of the biggest asks from the original – IBIS and a joystick – the tweaks throughout the Mark II are as subtle as the retro nod. The Dual Pixel II autofocus system carries much of the same specs – including subject recognition – but comes with algorithm enhancements and an improved low-light rating at -7.5 EV over the original’s -6.5 EV. The camera also borrows the people priority registration from pricier models like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r3-review">R3</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">R6 Mark III</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2010px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vFPEmTF7feHTdNpxah2TJK" name="Canon EOS R8 Mark II -7" alt="Canon EOS R8 Mark II camera" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:217,l:192,cw:2010,ch:1131,q:80/vFPEmTF7feHTdNpxah2TJK.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:217,l:192,cw:2010,ch:1131,q:80/vFPEmTF7feHTdNpxah2TJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Canon says a number of the photographers who picked up the original R8 are creators coming to an interchangeable lens system from a smartphone for the first time. The R8 Mark II caters to those creators using Creative Assist, with in-camera explanations and adjustments inside the auto mode.</p><p>Canon also added 16 new color filters for JPEGs, including two options inspired by film. These new color filters are separate from Picture Styles, have adjustable levels, and also work for video.</p><p>Video specs top out at an uncropped 4K resolution oversampled from 6K at up to 60p. Enhancements include a new cinema view, an autofocus mode built for close-up product demonstrations, enhanced image stabilization settings, and a new Auto White Balance response and lock to control white balance transitions. Video creators can also assign a button on the camera to defocus the shot at a preset speed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="XgiZYJuTvqA7rCNaL63x5N" name="DSC01719169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/XgiZYJuTvqA7rCNaL63x5N-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/XgiZYJuTvqA7rCNaL63x5N-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original Canon EOS R8 (left) compared to the R8 Mark II (right) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Canon says the original R8 will remain available as a budget option to the second generation, as the Mark II does come in at a higher price point than the original.</p><p>The Canon EOS R8 Mark II is set to retail for $1,899 / £1,729 / AU$2,529 body-only and $2,099 / £2,119 / AU$2,859 with the 24-50mm f/4.5-6.3 IS STM kit lens. In comparison, the original Canon EOS R8 launched at $1,499 / £1,699 / AU$2,299, though tariffs in the US later pushed the list price to $1,649.</p><p>The optional extension grip for the camera retails for $99 / £89 / AU$169.</p><p>The camera is expected to begin shipping in late October.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RrohPsjTyoVzUVoSayMFNN" name="IMG_0549169" alt="Canon EOS R8 Mark II" src="https://cdn.mos.cms.futurecdn.net/RrohPsjTyoVzUVoSayMFNN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RrohPsjTyoVzUVoSayMFNN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div data-widget-type="merchantlink" data-model-name="Canon EOS R8 Mark II"></div><h3 class="article-body__section" id="section-more-on-the-new-canon-eos-r8-mark-ii"><span>More on the new Canon EOS R8 Mark II</span></h3><p>Dive into Canon's latest launch with the Canon EOS R8 Mark II review, ore read about Canon's new Speedlight. Or, browse all the Canon favorites with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.</p>
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                                                            <title><![CDATA[ Canon gives a massive boost to the radio range of its popular EL-5 Speedlite flashgun for mirrorless cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Alongside the Canon EOS R8 Mark II that was launched today, Canon is also releasing an update of its EL-5 flashgun. The new Canon Speedlite EL-5 (Ver. 2) only differs from the original in one way – and that is to get a significant boost in its wireless radio control range.</p><p>The new Mark II hotshoe flash can now be controlled from up to 50 meters away (164 feet) - a 66% boost in range, compared to the 30m (98ft) that the original version was capable of.<br><br>Announced in 2022, the Speedlite EL-5 was the first Canon strobe to be specifically designed to work with the 21-pin multifunction connection shoe found on the most recent Canon EOS R mirrorless cameras (see full list of compatible models below).</p><p></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ZRNHrX23iFBcPBX2RPoq6h" name="SPEEDLITE EL-5 (Ver.2) Lifestyle 02_169" alt="Canon EL-5 Ver. 2" src="https://cdn.mos.cms.futurecdn.net/ZRNHrX23iFBcPBX2RPoq6h-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZRNHrX23iFBcPBX2RPoq6h-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The pan-tilt flash head can rotate through 180° in both direction, and allow you to tilt the head between -7° to + 120° </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Other than the radio range, the other features remain the same on the Ver.2 version of the EL-5. It has a zoom head with coverage from 24-200mm – with a corresponding maximum flash output of 28.7-60 (m/ISO100). A built-in wide panel can be used to extend the coverage enough to use a 14mm lens (with a corresponding Guide Number drop to 14.8 (m/ISO100).<br><br>Offering both E-TTL II and E-TTL dedicated exposure, this flashgun also offers a wide range of manual power settings - from full right down to 1/1024sec, in one-third of a stop steps. A strobe feature allows you to set a flash burst frequency between 1-500Hz.</p><p>The built-in radio transmitter can control up to 15 Speedlites wirelessly, and model the lighting using the adjustable built-in white LED lamp.</p><p>The flash is powered by a rechargeable LP-EL Li-ion pack that can deliver up to 350 flashes at full power on a single charge, with an approximate recycle time of 1.2 seconds.</p><p>The Speedlite EL-5 v.2 flashgun is due to go on sale from late October for $379 / £399.95 / AU$639.</p><h3 class="article-body__section" id="section-compatible-models"><span>Compatible models</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Yyc3fHMgpqZzmnMya3s3Xn" name="Canon Speedlite EL-5 3838.JPG" alt="Canon Speedlite EL-5" src="https://cdn.mos.cms.futurecdn.net/Yyc3fHMgpqZzmnMya3s3Xn-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2608" height="1467" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Yyc3fHMgpqZzmnMya3s3Xn-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bespoke 21-pin hotshoe interface that is used again on the Speedlite EL-5 Mark means it is only compatible with recent Canon mirrorless camera models </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>These are the Canon mirrorless models that have a 21-pin multifunction hotshoe connector that will be compatible with the new Speedlite EL-5 Mark II…</p><ul><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review"><strong>Canon EOS R1</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r3-review"><strong>Canon EOS R3</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review"><strong>Canon EOS R5 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review"><strong>Canon EOS R6 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review"><strong>Canon EOS R6 Mark III</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review"><strong>Canon EOS R6 V</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review"><strong>Canon EOS R7</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review"><strong>Canon EOS R8</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance"><strong>Canon EOS R8 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review"><strong>Canon EOS R10</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review"><strong>Canon EOS R50</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/video-cameras/canon-eos-r50-v-review"><strong>Canon EOS R50 V</strong></a></li></ul><p><strong>See our full guide to the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-canon-flash"><strong>best Canon flashguns</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Canon Speedlite EL-5 Ver. 2,Canon Speedlite EL-5"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/flashguns/canon-gives-a-massive-boost-to-the-radio-range-of-its-popular-el-5-speedlite-flashgun-for-mirrorless-cameras</link>
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                            <![CDATA[ Version 2 is identical to the original multifunction-hotshoe strobe – except that the wireless range extends to an impressive 50 meters or 164 feet ]]>
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                                                                        <pubDate>Wed, 16 Sep 2026 01:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Sep 2026 14:49:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Flashguns]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Camera Lights]]></category>
                                                                                                <author><![CDATA[ chris.george@futurenet.com (Chris George) ]]></author>                    <dc:creator><![CDATA[ Chris George ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/xGfeLWQCdiKETahdirYFFF-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EL-5 flashgun on camera being held in someone&#039;s hand, with a smartphone with the app in the other hand]]></media:description>                                                            <media:text><![CDATA[Canon EL-5 flashgun on camera being held in someone&#039;s hand, with a smartphone with the app in the other hand]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EL-5 flashgun on camera being held in someone&#039;s hand, with a smartphone with the app in the other hand]]></media:title>
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                                <p>Alongside the Canon EOS R8 Mark II that was launched today, Canon is also releasing an update of its EL-5 flashgun. The new Canon Speedlite EL-5 (Ver. 2) only differs from the original in one way – and that is to get a significant boost in its wireless radio control range.</p><p>The new Mark II hotshoe flash can now be controlled from up to 50 meters away (164 feet) - a 66% boost in range, compared to the 30m (98ft) that the original version was capable of.<br><br>Announced in 2022, the Speedlite EL-5 was the first Canon strobe to be specifically designed to work with the 21-pin multifunction connection shoe found on the most recent Canon EOS R mirrorless cameras (see full list of compatible models below).</p><p></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ZRNHrX23iFBcPBX2RPoq6h" name="SPEEDLITE EL-5 (Ver.2) Lifestyle 02_169" alt="Canon EL-5 Ver. 2" src="https://cdn.mos.cms.futurecdn.net/ZRNHrX23iFBcPBX2RPoq6h-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1440" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZRNHrX23iFBcPBX2RPoq6h-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The pan-tilt flash head can rotate through 180° in both direction, and allow you to tilt the head between -7° to + 120° </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Other than the radio range, the other features remain the same on the Ver.2 version of the EL-5. It has a zoom head with coverage from 24-200mm – with a corresponding maximum flash output of 28.7-60 (m/ISO100). A built-in wide panel can be used to extend the coverage enough to use a 14mm lens (with a corresponding Guide Number drop to 14.8 (m/ISO100).<br><br>Offering both E-TTL II and E-TTL dedicated exposure, this flashgun also offers a wide range of manual power settings - from full right down to 1/1024sec, in one-third of a stop steps. A strobe feature allows you to set a flash burst frequency between 1-500Hz.</p><p>The built-in radio transmitter can control up to 15 Speedlites wirelessly, and model the lighting using the adjustable built-in white LED lamp.</p><p>The flash is powered by a rechargeable LP-EL Li-ion pack that can deliver up to 350 flashes at full power on a single charge, with an approximate recycle time of 1.2 seconds.</p><p>The Speedlite EL-5 v.2 flashgun is due to go on sale from late October for $379 / £399.95 / AU$639.</p><h3 class="article-body__section" id="section-compatible-models"><span>Compatible models</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Yyc3fHMgpqZzmnMya3s3Xn" name="Canon Speedlite EL-5 3838.JPG" alt="Canon Speedlite EL-5" src="https://cdn.mos.cms.futurecdn.net/Yyc3fHMgpqZzmnMya3s3Xn-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2608" height="1467" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Yyc3fHMgpqZzmnMya3s3Xn-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bespoke 21-pin hotshoe interface that is used again on the Speedlite EL-5 Mark means it is only compatible with recent Canon mirrorless camera models </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>These are the Canon mirrorless models that have a 21-pin multifunction hotshoe connector that will be compatible with the new Speedlite EL-5 Mark II…</p><ul><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review"><strong>Canon EOS R1</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r3-review"><strong>Canon EOS R3</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review"><strong>Canon EOS R5 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review"><strong>Canon EOS R6 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review"><strong>Canon EOS R6 Mark III</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review"><strong>Canon EOS R6 V</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review"><strong>Canon EOS R7</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r8-review"><strong>Canon EOS R8</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r8-mark-ii-hands-on-review-1980s-camera-inspiration-meets-modern-mirrorless-performance"><strong>Canon EOS R8 Mark II</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review"><strong>Canon EOS R10</strong></a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review"><strong>Canon EOS R50</strong></a></li><li><a href="https://www.digitalcameraworld.com/cameras/video-cameras/canon-eos-r50-v-review"><strong>Canon EOS R50 V</strong></a></li></ul><p><strong>See our full guide to the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-canon-flash"><strong>best Canon flashguns</strong></a><strong></strong></p><div data-widget-type="multimodelreview" data-model-name="Canon Speedlite EL-5 Ver. 2,Canon Speedlite EL-5"></div>
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                                                            <title><![CDATA[ Compact cameras make up 40% of the Top 10 cameras in Japan right now. A cult favorite leads the pack, while other point-and-shoots are years old ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's camera market is an important one to watch for photography industry trends. Now, major retailer Map Camera has published its latest camera popularity ranking for August 2026, and four <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> feature in Japan's Top 10 alongside the latest <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless models</a>. </p><p>Sony's <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V </a>takes the No.1 spot, continuing its strong run since launching in December 2025. But just behind is the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – a cult compact available in three versions tailored to different photographic styles: the standard GR IV, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-hdf-review-a-trendy-compact-camera-gets-a-trendy-filter-and-spoiler-alert-its-fantastic">GR IV HDF </a>and <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-monochrome-review-this-camera-cant-shoot-color-but-its-epic-anyway">GR IV Monochrome</a>. Another variant, the Ricoh GR IVx, is <a href="https://ricohgr.eu/blogs/news/development-news-ricoh-gr-ivx" target="_blank" rel="nofollow">currently under development. </a></p><p>The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> is also near the top despite ongoing supply constraints. Meanwhile, Canon's <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX749 HS / Lite</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7X Mark III</a> make the Top 10 – compacts that have been around for years but are still proving popular with buyers, offering a genuinely straightforward shooting experience. Interestingly, a twin-lens pocket gimbal camera also made the chart. </p><h2 id="map-camera-s-top-10-cameras-august-2026"><a href="https://news.mapcamera.com/maptimes/202608ranking/" target="_blank" rel="nofollow">Map Camera's Top 10 cameras, August 2026</a></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s68r9RCrWdngqiTtcBLoLC" name="Sony A7V -9" alt="Sony A7 V camera held in a person's hands with the screen folded out" src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V review insight</a>: "The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation. There are a couple of headline-grabbing improvements we haven’t yet seen debuted in other Sony cameras"  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>1.<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"> Sony A7 V </a>| Mirrorless camera<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV </a>| Compact camera<br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> | Compact camera<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite </a>| Compact camera<br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700 </a>| Mirrorless camera<br>6. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5 </a>| Mirrorless camera<br>7. <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">DJI Osmo Pocket 4P </a>| Pocket gimbal camera <br>8. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III </a>| Mirrorless camera<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7X Mark III </a>| Compact camera <br>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II </a>| Mirrorless camera</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4759px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="R8UVwQnPh83PAhQc8jBwx3" name="Pocket-4P-DSC06982" alt="DJI Osmo Pocket 4P with the fill light accessory in my hand" src="https://cdn.mos.cms.futurecdn.net/R8UVwQnPh83PAhQc8jBwx3-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4759" height="2678" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/R8UVwQnPh83PAhQc8jBwx3-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">DJI Osmo Pocket 4P review insight,</a> "DJI has created a near-perfect pocket gimbal camera, with striking dynamic range and creative capability, while compromising very little on portability from the single-lens alternative" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Ricoh GR IV,Fujifilm X100VI,Canon PowerShot SX740 HS Lite,Sony A6700,Fujifilm X-M5,DJI Osmo Pocket 4P,Fujifilm X-T30 III,Canon PowerShot G7 X Mark III,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras,</a> the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras-make-up-40-percent-of-the-top-10-cameras-in-japan-right-now-a-cult-favorite-leads-the-pack-while-other-point-and-shoots-are-years-old</link>
                                                                            <description>
                            <![CDATA[ Sony's full-frame camera triumphs, while four compact cameras are making Japan's popularity ranking – the winning compact comes in three photographer-focused variants ]]>
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                                                                        <pubDate>Mon, 14 Sep 2026 11:05:00 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Sep 2026 07:55:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Focus Nordic]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sony&amp;#39;s A7 V takes the No.1 spot in Japan and four compact cameras me the Top 10, including several cult compacts which were released years ago]]></media:description>                                                            <media:text><![CDATA[Ricoh GR IV]]></media:text>
                                <media:title type="plain"><![CDATA[Ricoh GR IV]]></media:title>
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                                <p>Japan's camera market is an important one to watch for photography industry trends. Now, major retailer Map Camera has published its latest camera popularity ranking for August 2026, and four <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> feature in Japan's Top 10 alongside the latest <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless models</a>. </p><p>Sony's <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V </a>takes the No.1 spot, continuing its strong run since launching in December 2025. But just behind is the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – a cult compact available in three versions tailored to different photographic styles: the standard GR IV, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-hdf-review-a-trendy-compact-camera-gets-a-trendy-filter-and-spoiler-alert-its-fantastic">GR IV HDF </a>and <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-monochrome-review-this-camera-cant-shoot-color-but-its-epic-anyway">GR IV Monochrome</a>. Another variant, the Ricoh GR IVx, is <a href="https://ricohgr.eu/blogs/news/development-news-ricoh-gr-ivx" target="_blank" rel="nofollow">currently under development. </a></p><p>The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> is also near the top despite ongoing supply constraints. Meanwhile, Canon's <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX749 HS / Lite</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7X Mark III</a> make the Top 10 – compacts that have been around for years but are still proving popular with buyers, offering a genuinely straightforward shooting experience. Interestingly, a twin-lens pocket gimbal camera also made the chart. </p><h2 id="map-camera-s-top-10-cameras-august-2026"><a href="https://news.mapcamera.com/maptimes/202608ranking/" target="_blank" rel="nofollow">Map Camera's Top 10 cameras, August 2026</a></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s68r9RCrWdngqiTtcBLoLC" name="Sony A7V -9" alt="Sony A7 V camera held in a person's hands with the screen folded out" src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V review insight</a>: "The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation. There are a couple of headline-grabbing improvements we haven’t yet seen debuted in other Sony cameras"  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>1.<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"> Sony A7 V </a>| Mirrorless camera<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV </a>| Compact camera<br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> | Compact camera<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite </a>| Compact camera<br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700 </a>| Mirrorless camera<br>6. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5 </a>| Mirrorless camera<br>7. <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">DJI Osmo Pocket 4P </a>| Pocket gimbal camera <br>8. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III </a>| Mirrorless camera<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7X Mark III </a>| Compact camera <br>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II </a>| Mirrorless camera</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4759px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="R8UVwQnPh83PAhQc8jBwx3" name="Pocket-4P-DSC06982" alt="DJI Osmo Pocket 4P with the fill light accessory in my hand" src="https://cdn.mos.cms.futurecdn.net/R8UVwQnPh83PAhQc8jBwx3-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4759" height="2678" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/R8UVwQnPh83PAhQc8jBwx3-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">DJI Osmo Pocket 4P review insight,</a> "DJI has created a near-perfect pocket gimbal camera, with striking dynamic range and creative capability, while compromising very little on portability from the single-lens alternative" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Ricoh GR IV,Fujifilm X100VI,Canon PowerShot SX740 HS Lite,Sony A6700,Fujifilm X-M5,DJI Osmo Pocket 4P,Fujifilm X-T30 III,Canon PowerShot G7 X Mark III,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras,</a> the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p>
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                                                            <title><![CDATA[ "I spotted a female Common Merganser with a flatfish take to the air to protect her catch from other mergansers. I was thrilled to snap this frame, but I worried it wouldn’t be tack sharp. It was!" says award-winning photographer ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When <a href="https://www.instagram.com/gailmbisson/tagged/?hl=en" target="_blank" rel="nofollow">Gail Bisson</a> retired as a doctor, bird photography was at the top of her list. Since then, she has traveled the world photographing birds, building an impressive collection of international awards. Now Bisson has added another prestigious honor to that list. Her striking shot of a female Common Merganser flying over the water with a flatfish in her beak has won the Female Bird Prize in the <a href="https://www.audubon.org/photoawards-entry" target="_blank" rel="nofollow">2026 Audubon Photography Awards</a>. </p><p>The photograph was captured at East Bay Sandbar, Nova Scotia, Canada, on a bitterly cold winter day. Bisson almost missed the shot entirely. She explains, "The ducks were not very active, and after 30 minutes I decided to go warm up in the car. Normally I leave my camera on the ice during breaks, but this time I took it with me. </p><p>"Thank goodness I did, because just as I reached the car, I spotted a female Common Merganser with a flatfish take to the air to protect her catch from other mergansers. I was thrilled to snap this frame, but I worried it wouldn’t be tack sharp. It was!"</p><h2 id="female-bird-prize-winner">Female Bird Prize Winner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QVdyr4nkrDmGLN3KhxmhEA" name="edit_P7170207b" alt="Canon EOS R5 Mark II being held out in front of a photographer's face, outdoors" src="https://cdn.mos.cms.futurecdn.net/QVdyr4nkrDmGLN3KhxmhEA-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QVdyr4nkrDmGLN3KhxmhEA-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Review insight: </a>"The Canon EOS R5 II is, once again, the company's most important – and most powerful – camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Contest</strong>: United States and Canada<br><strong>Species</strong>: Common Merganser<br><strong>Location</strong>: East Bay Sandbar, Nova Scotia, Canada<br><strong>Gear</strong>: <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> + Canon EF 600mm f/4L IS III USM<br><strong>Accessories: </strong><a href="https://www.digitalcameraworld.com/tutorials/old-lenses-new-tricks-we-look-at-four-of-canons-ef-eos-r-lens-adapters">Canon Mount Adapter EF-EOS R</a><br><strong>Exposure:</strong> 1/2500sec, f/6.3, ISO 640</p><p><strong>Bird Lore</strong><br>Mergansers, or Goosanders as they are known in Europe, are among the few ducks that regularly eat fish, diving and swimming gracefully underwater to capture them in their long, slim bills. </p><p>Ordinarily, the bird will eat its prey promptly after catching it, pausing only long enough to maneuver the fish into position for swallowing it headfirst. But if other members of the flock try to steal the catch, the bird may have to maneuver to keep hold of its meal. </p><p><strong>Judge’s Take (</strong><em><strong>Jess Gorzo</strong></em><strong>)</strong><br>"This felt like a portrait fit for a field guide illustration, while at the same time an extraordinary action shot brought to life by bright lighting and reflective ice and snow. </p><p>"The judges appreciated both the luck and skill involved in capturing this perfectly framed moment in flight, fish in beak. In addition to its excellent composition and subject, this joyful image captures a day in the life of a female Common Merganser."</p><p>The 2026 Audubon Photography Awards is a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images <a href="https://www.audubon.org/magazine/2026-audubon-photography-awards-winners" target="_blank" rel="nofollow">here.</a></p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/awards-and-competitions/i-spotted-a-female-common-merganser-with-a-flatfish-take-to-the-air-to-protect-her-catch-from-other-mergansers-i-was-thrilled-to-snap-this-frame-but-i-worried-it-wouldnt-be-tack-sharp-it-was-says-award-winning-photographer</link>
                                                                            <description>
                            <![CDATA[ Photographer captures a female Common Merganser in razor-sharp flight at 1/2500sec in Nova Scotia, Canada, adding another prestigious international award to her growing collection ]]>
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                                                                        <pubDate>Fri, 11 Sep 2026 12:38:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Awards and Competitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/keH5sykL39Xzs4gwHVdQLE-1920-80.jpg">
                                                            <media:credit><![CDATA[Gail Bisson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Award-winning photographer captures impressive bird-in-flight image to win the Female Bird Prize in the 2026 Audubon Photography Award ]]></media:description>                                                            <media:text><![CDATA[Female common merganser bird in flight over water with a fish in its beak against a blurred background]]></media:text>
                                <media:title type="plain"><![CDATA[Female common merganser bird in flight over water with a fish in its beak against a blurred background]]></media:title>
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                                <p>When <a href="https://www.instagram.com/gailmbisson/tagged/?hl=en" target="_blank" rel="nofollow">Gail Bisson</a> retired as a doctor, bird photography was at the top of her list. Since then, she has traveled the world photographing birds, building an impressive collection of international awards. Now Bisson has added another prestigious honor to that list. Her striking shot of a female Common Merganser flying over the water with a flatfish in her beak has won the Female Bird Prize in the <a href="https://www.audubon.org/photoawards-entry" target="_blank" rel="nofollow">2026 Audubon Photography Awards</a>. </p><p>The photograph was captured at East Bay Sandbar, Nova Scotia, Canada, on a bitterly cold winter day. Bisson almost missed the shot entirely. She explains, "The ducks were not very active, and after 30 minutes I decided to go warm up in the car. Normally I leave my camera on the ice during breaks, but this time I took it with me. </p><p>"Thank goodness I did, because just as I reached the car, I spotted a female Common Merganser with a flatfish take to the air to protect her catch from other mergansers. I was thrilled to snap this frame, but I worried it wouldn’t be tack sharp. It was!"</p><h2 id="female-bird-prize-winner">Female Bird Prize Winner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QVdyr4nkrDmGLN3KhxmhEA" name="edit_P7170207b" alt="Canon EOS R5 Mark II being held out in front of a photographer's face, outdoors" src="https://cdn.mos.cms.futurecdn.net/QVdyr4nkrDmGLN3KhxmhEA-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QVdyr4nkrDmGLN3KhxmhEA-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Review insight: </a>"The Canon EOS R5 II is, once again, the company's most important – and most powerful – camera" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Contest</strong>: United States and Canada<br><strong>Species</strong>: Common Merganser<br><strong>Location</strong>: East Bay Sandbar, Nova Scotia, Canada<br><strong>Gear</strong>: <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> + Canon EF 600mm f/4L IS III USM<br><strong>Accessories: </strong><a href="https://www.digitalcameraworld.com/tutorials/old-lenses-new-tricks-we-look-at-four-of-canons-ef-eos-r-lens-adapters">Canon Mount Adapter EF-EOS R</a><br><strong>Exposure:</strong> 1/2500sec, f/6.3, ISO 640</p><p><strong>Bird Lore</strong><br>Mergansers, or Goosanders as they are known in Europe, are among the few ducks that regularly eat fish, diving and swimming gracefully underwater to capture them in their long, slim bills. </p><p>Ordinarily, the bird will eat its prey promptly after catching it, pausing only long enough to maneuver the fish into position for swallowing it headfirst. But if other members of the flock try to steal the catch, the bird may have to maneuver to keep hold of its meal. </p><p><strong>Judge’s Take (</strong><em><strong>Jess Gorzo</strong></em><strong>)</strong><br>"This felt like a portrait fit for a field guide illustration, while at the same time an extraordinary action shot brought to life by bright lighting and reflective ice and snow. </p><p>"The judges appreciated both the luck and skill involved in capturing this perfectly framed moment in flight, fish in beak. In addition to its excellent composition and subject, this joyful image captures a day in the life of a female Common Merganser."</p><p>The 2026 Audubon Photography Awards is a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images <a href="https://www.audubon.org/magazine/2026-audubon-photography-awards-winners" target="_blank" rel="nofollow">here.</a></p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p>
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                                                            <title><![CDATA[ Canon hosts its 5th annual ‘Camera Store Week’ this month. If this had expanded into an industry-wide event, the photo trade would be in a better place ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Most consumers aren’t even aware, but each year market-leading camera manufacturer Canon embarks on what it terms ‘Camera Store Week’ in the UK. The name reads like its own spin on the popular annual Record Store Day for the music industry, which is much bigger and gets greater media coverage.</p><p>Different industries, yes, but some aspects are the same, in that the focus is on the retailer – and driving custom and sales. Both are commercial enterprises after all.</p><p>But unlike Record Store Day, which involves the participation of tens of different record labels, hundreds of individual musical artists and hundreds of individual record shops in the UK alone – leading to an industry-wide boost that now has an international reach – Canon’s Camera Store Week is chiefly all about Canon.</p><p>I believe that is a great shame and a big missed opportunity. During my decade spent editing the UK’s only photo trade magazine, I often suggested that our industry should learn a lesson from Record Store Day – initially set up to stem the closure of independent record shops – and do something similar for specialist photo retailers, who have long faced their own existential crisis.</p><p>My idea was mostly met with silence. And, sadly, over the past decade the amount of independent UK photo retailers in business has decreased in number from around 300 to as few as 50 or 60 today. That means photography has far less visibility on the local British high street than it ever used to. That doesn’t benefit anyone. It’s slightly better news currently in the USA, however, where over 1,000 photo independents remain; but then it is a much, much larger country.</p><p>In any event, retailer-focused events organized by major manufacturers to help the former increase footfall, and the latter boost sales, can only be a good thing. Canon has print workshops, photo walks and tutorials focused on its RF lens range planned for Camera Store Week 2026. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1523px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="qYhxZizk5r6ypziPsxgewV" name="Hero image 1920 x 1080.jpg" alt="Canon Camera Store Week" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:157,l:63,cw:1523,ch:857,q:80/qYhxZizk5r6ypziPsxgewV.jpg" mos="" align="middle" fullscreen="1" width="1920" height="1080" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:157,l:63,cw:1523,ch:857,q:80/qYhxZizk5r6ypziPsxgewV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>I’m not dismissing any of that, but inevitably it does mean that participating retailers will be prioritizing customers getting hands-on with Canon product for the duration of the promotional activity.</p><p>A step in the right direction is that Canon says it is collaborating with complementary accessory brands this year, which widens the scope. Though I think that leaves plenty of room for it to go wider and more inclusive of other brands still. Much more inclusive, if it truly does feel that, as Canon UK’s marketing blurb states: ‘specialist camera stores are an essential part of the photography community’. </p><p>After years of camera manufacturers attempting to sell and market direct to customers and increasingly sidelining the retailer, it does feel a bit rich to hear one say, at this very late stage, it wants to ‘support the high street and give customers more reasons to visit their local store.’</p><p>That said, any action is better than inaction. Plus, in fairness, while it is the market leader, it should not be down to ‘just’ Canon to boost photo retail. Yes, some rival brands will do their own promotions, with in-store experts dispatched here and there throughout the year. But I still feel turning around the fortunes of the photo retailer and camera manufacturers alike needs an industry-wide banding together to make a concerted effort. And there must be enough big names that consider it worthwhile and valuable to band together to make it a success.</p><p>Incidentally, Canon’s Camera Store Week is a misnomer this year, as in fact it runs for two weeks, from September 14-27, at participating retailers. But we can – and need to – do more before there are no local camera stores or shops left trading to hold such an event in.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/canon-hosts-its-5th-annual-camera-store-week-this-month-if-this-had-expanded-into-an-industry-wide-event-the-photo-trade-would-be-in-a-better-place</link>
                                                                            <description>
                            <![CDATA[ It’s great when manufacturers say they want to support specialist photographic retailers. But I feel the lack of a fully inclusive, industry-wide in-store event for camera shops, akin to Record Store Day, has missed an opportunity to turn things around ]]>
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                                                                        <pubDate>Fri, 11 Sep 2026 07:20:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gavin Stoker ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cEpxm5TCwZVj9XaYBGaerE-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon Camera Store Week]]></media:description>                                                            <media:text><![CDATA[Canon Camera Store Week]]></media:text>
                                <media:title type="plain"><![CDATA[Canon Camera Store Week]]></media:title>
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                            <article>
                                <p>Most consumers aren’t even aware, but each year market-leading camera manufacturer Canon embarks on what it terms ‘Camera Store Week’ in the UK. The name reads like its own spin on the popular annual Record Store Day for the music industry, which is much bigger and gets greater media coverage.</p><p>Different industries, yes, but some aspects are the same, in that the focus is on the retailer – and driving custom and sales. Both are commercial enterprises after all.</p><p>But unlike Record Store Day, which involves the participation of tens of different record labels, hundreds of individual musical artists and hundreds of individual record shops in the UK alone – leading to an industry-wide boost that now has an international reach – Canon’s Camera Store Week is chiefly all about Canon.</p><p>I believe that is a great shame and a big missed opportunity. During my decade spent editing the UK’s only photo trade magazine, I often suggested that our industry should learn a lesson from Record Store Day – initially set up to stem the closure of independent record shops – and do something similar for specialist photo retailers, who have long faced their own existential crisis.</p><p>My idea was mostly met with silence. And, sadly, over the past decade the amount of independent UK photo retailers in business has decreased in number from around 300 to as few as 50 or 60 today. That means photography has far less visibility on the local British high street than it ever used to. That doesn’t benefit anyone. It’s slightly better news currently in the USA, however, where over 1,000 photo independents remain; but then it is a much, much larger country.</p><p>In any event, retailer-focused events organized by major manufacturers to help the former increase footfall, and the latter boost sales, can only be a good thing. Canon has print workshops, photo walks and tutorials focused on its RF lens range planned for Camera Store Week 2026. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1523px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="qYhxZizk5r6ypziPsxgewV" name="Hero image 1920 x 1080.jpg" alt="Canon Camera Store Week" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:157,l:63,cw:1523,ch:857,q:80/qYhxZizk5r6ypziPsxgewV.jpg" mos="" align="middle" fullscreen="1" width="1920" height="1080" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:157,l:63,cw:1523,ch:857,q:80/qYhxZizk5r6ypziPsxgewV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>I’m not dismissing any of that, but inevitably it does mean that participating retailers will be prioritizing customers getting hands-on with Canon product for the duration of the promotional activity.</p><p>A step in the right direction is that Canon says it is collaborating with complementary accessory brands this year, which widens the scope. Though I think that leaves plenty of room for it to go wider and more inclusive of other brands still. Much more inclusive, if it truly does feel that, as Canon UK’s marketing blurb states: ‘specialist camera stores are an essential part of the photography community’. </p><p>After years of camera manufacturers attempting to sell and market direct to customers and increasingly sidelining the retailer, it does feel a bit rich to hear one say, at this very late stage, it wants to ‘support the high street and give customers more reasons to visit their local store.’</p><p>That said, any action is better than inaction. Plus, in fairness, while it is the market leader, it should not be down to ‘just’ Canon to boost photo retail. Yes, some rival brands will do their own promotions, with in-store experts dispatched here and there throughout the year. But I still feel turning around the fortunes of the photo retailer and camera manufacturers alike needs an industry-wide banding together to make a concerted effort. And there must be enough big names that consider it worthwhile and valuable to band together to make it a success.</p><p>Incidentally, Canon’s Camera Store Week is a misnomer this year, as in fact it runs for two weeks, from September 14-27, at participating retailers. But we can – and need to – do more before there are no local camera stores or shops left trading to hold such an event in.</p>
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                                                            <title><![CDATA[ Canon's "sports camera king" and its "most important and most powerful camera" just got a little bit better ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">R1</a> launched in 2024, they joined the ranks of the manufacturer's most powerful <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless cameras</a>. Now, both models have received a fresh firmware update, bringing a handful of enhancements, bug fixes and improvements to operational stability.</p><p>In our R1 review, we <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">wrote</a>, "The sports camera king is back to reclaim its throne," highlighting how its combination of AI features and AF (autofocus) performance makes it a formidable camera for sports photography. The R5 Mark II, on the other hand, was <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">described</a> as "the company's most important – and most powerful – camera." </p><p>Despite their different target audiences, the cameras share much of the same advanced technology. So it's perhaps no surprise that the latest firmware update includes several improvements shared by both mirrorless models, including live view, linked shooting fixes and improved stability, while the R5 Mark II also gets a fix for unwanted restarts when shooting with Dual Pixel RAW enabled. </p><h3 class="article-body__section" id="section-canon-eos-r1"><span>Canon EOS R1</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3978px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="rTNrw2DW6ikKQyiWGJi8YT" name="PTP_7S3A9917_R1_front.jpg" alt="Canon EOS R1" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:148,l:22,cw:3978,ch:2237,q:80/rTNrw2DW6ikKQyiWGJi8YT.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2667" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:148,l:22,cw:3978,ch:2237,q:80/rTNrw2DW6ikKQyiWGJi8YT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Firmware Version 1.3.2 is now available for the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p><strong>Version 1.3.2</strong><br>UK download link: <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r1.html?type=firmware" target="_blank" rel="nofollow">macOS + Windows</a><br>US download links: <a href="https://www.usa.canon.com/support/canon-product-advisories/Firmware-Notice-EOS-R1-Firmware-Version-1-3-2" target="_blank" rel="nofollow">macOS, Windows</a></p><p><strong>Enhancements and fixes</strong><br>1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app<br>2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server<br>3. Improves operational stability</p><h3 class="article-body__section" id="section-canon-eos-r5-mark-ii"><span>Canon EOS R5 Mark II</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7471px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="ZdE3rCBvnPqAEjfEmt7y6g" name="16x9_edit_4B8A0069.jpg" alt="Canon EOS R5 Mark II on the court in front of a basketball game" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:406,l:544,cw:7471,ch:4202,q:80/ZdE3rCBvnPqAEjfEmt7y6g.jpg" mos="" align="middle" fullscreen="1" width="8192" height="4608" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:406,l:544,cw:7471,ch:4202,q:80/ZdE3rCBvnPqAEjfEmt7y6g.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Firmware Version 1.3.2 is now available for the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Version 1.3.2</strong><br>UK download link: <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r5-mark-ii.html?type=firmware" target="_blank" rel="nofollow">macOS, Windows</a><br>US download links <a href="https://www.usa.canon.com/support/p/eos-r5-mark-ii" target="_blank" rel="nofollow">macOS, Windows</a></p><p><strong>Enhancements and fixes</strong><br>1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app<br>2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server<br>3. Fixes an issue that may cause the camera to restart during shooting when Dual Pixel RAW is enabled<br>4. Improves operational stability</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R1,Canon EOS R5 Mark II"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-the-canon-eos-r5">best lenses for the Canon EOS R5 Mark II</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/canons-sports-camera-king-and-its-most-important-and-most-powerful-camera-just-got-a-little-bit-better</link>
                                                                            <description>
                            <![CDATA[ Canon releases fresh firmware updates for two of the brand's highly rated full-frame mirrorless cameras: the EOS R1 and R5 Mark II ]]>
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                                                                        <pubDate>Thu, 10 Sep 2026 19:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 11 Sep 2026 09:32:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon boosts its two full-frame powerhouses with new enhancements and fixes]]></media:description>                                                            <media:text><![CDATA[Canon EOS R1 camera in front of a Canon EOS R5 Mark II camera with most of the cameras shrouded in darkness]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R1 camera in front of a Canon EOS R5 Mark II camera with most of the cameras shrouded in darkness]]></media:title>
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                                <p>When the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">R1</a> launched in 2024, they joined the ranks of the manufacturer's most powerful <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless cameras</a>. Now, both models have received a fresh firmware update, bringing a handful of enhancements, bug fixes and improvements to operational stability.</p><p>In our R1 review, we <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">wrote</a>, "The sports camera king is back to reclaim its throne," highlighting how its combination of AI features and AF (autofocus) performance makes it a formidable camera for sports photography. The R5 Mark II, on the other hand, was <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">described</a> as "the company's most important – and most powerful – camera." </p><p>Despite their different target audiences, the cameras share much of the same advanced technology. So it's perhaps no surprise that the latest firmware update includes several improvements shared by both mirrorless models, including live view, linked shooting fixes and improved stability, while the R5 Mark II also gets a fix for unwanted restarts when shooting with Dual Pixel RAW enabled. </p><h3 class="article-body__section" id="section-canon-eos-r1"><span>Canon EOS R1</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3978px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="rTNrw2DW6ikKQyiWGJi8YT" name="PTP_7S3A9917_R1_front.jpg" alt="Canon EOS R1" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:148,l:22,cw:3978,ch:2237,q:80/rTNrw2DW6ikKQyiWGJi8YT.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2667" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:148,l:22,cw:3978,ch:2237,q:80/rTNrw2DW6ikKQyiWGJi8YT.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Firmware Version 1.3.2 is now available for the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p><strong>Version 1.3.2</strong><br>UK download link: <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r1.html?type=firmware" target="_blank" rel="nofollow">macOS + Windows</a><br>US download links: <a href="https://www.usa.canon.com/support/canon-product-advisories/Firmware-Notice-EOS-R1-Firmware-Version-1-3-2" target="_blank" rel="nofollow">macOS, Windows</a></p><p><strong>Enhancements and fixes</strong><br>1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app<br>2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server<br>3. Improves operational stability</p><h3 class="article-body__section" id="section-canon-eos-r5-mark-ii"><span>Canon EOS R5 Mark II</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7471px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="ZdE3rCBvnPqAEjfEmt7y6g" name="16x9_edit_4B8A0069.jpg" alt="Canon EOS R5 Mark II on the court in front of a basketball game" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:406,l:544,cw:7471,ch:4202,q:80/ZdE3rCBvnPqAEjfEmt7y6g.jpg" mos="" align="middle" fullscreen="1" width="8192" height="4608" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:406,l:544,cw:7471,ch:4202,q:80/ZdE3rCBvnPqAEjfEmt7y6g.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Firmware Version 1.3.2 is now available for the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Version 1.3.2</strong><br>UK download link: <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r5-mark-ii.html?type=firmware" target="_blank" rel="nofollow">macOS, Windows</a><br>US download links <a href="https://www.usa.canon.com/support/p/eos-r5-mark-ii" target="_blank" rel="nofollow">macOS, Windows</a></p><p><strong>Enhancements and fixes</strong><br>1. Improves a delay that may occur in the live view display when shooting with the EOS Multi Remote app<br>2. Fixes an issue that may cause the receiver camera to fail to capture images during linked shooting with EOS Multi Remote when the sender camera is connected to an FTP server<br>3. Fixes an issue that may cause the camera to restart during shooting when Dual Pixel RAW is enabled<br>4. Improves operational stability</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R1,Canon EOS R5 Mark II"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-the-canon-eos-r5">best lenses for the Canon EOS R5 Mark II</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras.</a></p>
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                                                            <title><![CDATA[ This haunting photo shows what a seal would see in their last moments – just before the polar bear launches a deadly attack ]]></title>
                                                                                                <dc:content><![CDATA[ <p>What's the most work you've ever put in to getting the shot you desire? For Arctic photographer <a href="https://www.audunrikardsen.com/" target="_blank" rel="nofollow">Audun Rikardsen</a>, it took three years of planning, one motion sensor and a hole drilled through ice to get within touching distance of this dramatic, award-winning wildlife image. </p><p><em>A Seal's Last Sight </em>has won the Grand Prize at the California Academy of Sciences' 13th annual <a href="https://www.bigpicturecompetition.org/" target="_blank" rel="nofollow">BigPicture: Natural World Photography Competition</a>. It was chosen from more than 7,400 entries submitted by photographers in 64 countries. And that's no great surprise. </p><p>This dramatic shot shows a polar bear peering through a seal's breathing hole in the drift ice north of Svalbard; a remote Norwegian archipelago that sits roughly midway between mainland Norway and the North Pole.</p><p>The effect is pretty startling: we're seeing exactly what a seal would see in its final seconds of life. It's a rare vantage point on one of nature's most majestic beasts, and one built on a lifetime of Arctic experience.</p><h2 id="how-he-shot-it">How he shot it</h2><p>Polar bears hunt seals by waiting motionless at their breathing holes. So Rikardsen needed to find a hole that was actually being watched, then getting a camera into position without disturbing anything. </p><p>He'd wanted such a picture for years. After repeated failed attempts, he finally located a breathing hole with fresh bear tracks nearby.</p><p>He drilled through the ice, rigged his camera directly beneath the hole, attached a motion sensor, then began to wait. Eight hours later, at 4am, a bear arrived. It pushed its head through the thin layer of ice covering the hole, blew its nose, and stared straight into the lens.</p><p>Instead of moving on, though, it simply lay down and went to sleep, right above the submerged rig. Rikardsen had to wait another nine hours – adding up to 17 in total – before the bear finally wandered off and he could retrieve his camera rig. </p><h2 id="technical-approach">Technical approach</h2><p>If you're leaving a camera alone under Arctic ice for 17 hours, you want to keep things simple. Rikardsen employed a <a href="https://www.digitalcameraworld.com/cameras/this-is-the-camera-that-canon-accidentally-made-too-good">Canon EOS 6D</a>, a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">full-frame DSLR</a> that's over a decade old now, paired with Canon's EF 14mm f/2.8L II USM, a wide prime well suited to close-up, distortion-controlled encounters like this one. </p><p>He set it to f/9 with pattern metering and manual white balance, since there was nobody there to adjust anything once the bear turned up.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2126px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Nv8ugVDm6WLCnCD3mmYe9Y" name="XCAN86.group_t.eos_6d" alt="A Canon EOS 6D DSLR camera with a zoom lens, displayed on a reflective surface against a teal background" src="https://cdn.mos.cms.futurecdn.net/Nv8ugVDm6WLCnCD3mmYe9Y-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2126" height="1196" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Nv8ugVDm6WLCnCD3mmYe9Y-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS 6D </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>None of these technical details would have made a difference, of course, without his years of scouting and perseverance in some of the Earth's most challenging weather and terrain. Not to mention the willingness to sit through an animal's nine-hour Arctic nap. </p><p>So next time you're getting a bit tired and cold on a shoot, and wondering whether to call it a day, maybe ask yourself: what would Rikardsen do?</p><p><a href="https://www.bigpicturecompetition.org/" target="_blank" rel="nofollow">BigPicture: Natural World Photography Competition</a> is run by the California Academy of Sciences. The winning and finalist images go on display at Cal Academy in San Francisco from September 10.</p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/nature-and-wildlife-photography/this-haunting-photo-shows-what-a-seal-would-see-in-their-last-moments-just-before-the-polar-bear-launches-a-deadly-attack</link>
                                                                            <description>
                            <![CDATA[ Meet the polar bear who found a hidden camera under Arctic ice, looked it dead in the eye, then fell asleep above it for nine hours ]]>
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                                                                        <pubDate>Wed, 09 Sep 2026 11:54:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nature and Wildlife Photography]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                    <category><![CDATA[Photography Styles]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tom May ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/9gGAGRPzJeEG2f5kxRw4SM-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Audun Rikardsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A polar bear peers through a seal&#039;s breathing hole in Arctic ice, its face framed by ice, water and rising bubbles as seen from below the surface.]]></media:description>                                                            <media:text><![CDATA[A polar bear peers through a seal&#039;s breathing hole in Arctic ice, its face framed by ice, water and rising bubbles as seen from below the surface.]]></media:text>
                                <media:title type="plain"><![CDATA[A polar bear peers through a seal&#039;s breathing hole in Arctic ice, its face framed by ice, water and rising bubbles as seen from below the surface.]]></media:title>
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                            <article>
                                <p>What's the most work you've ever put in to getting the shot you desire? For Arctic photographer <a href="https://www.audunrikardsen.com/" target="_blank" rel="nofollow">Audun Rikardsen</a>, it took three years of planning, one motion sensor and a hole drilled through ice to get within touching distance of this dramatic, award-winning wildlife image. </p><p><em>A Seal's Last Sight </em>has won the Grand Prize at the California Academy of Sciences' 13th annual <a href="https://www.bigpicturecompetition.org/" target="_blank" rel="nofollow">BigPicture: Natural World Photography Competition</a>. It was chosen from more than 7,400 entries submitted by photographers in 64 countries. And that's no great surprise. </p><p>This dramatic shot shows a polar bear peering through a seal's breathing hole in the drift ice north of Svalbard; a remote Norwegian archipelago that sits roughly midway between mainland Norway and the North Pole.</p><p>The effect is pretty startling: we're seeing exactly what a seal would see in its final seconds of life. It's a rare vantage point on one of nature's most majestic beasts, and one built on a lifetime of Arctic experience.</p><h2 id="how-he-shot-it">How he shot it</h2><p>Polar bears hunt seals by waiting motionless at their breathing holes. So Rikardsen needed to find a hole that was actually being watched, then getting a camera into position without disturbing anything. </p><p>He'd wanted such a picture for years. After repeated failed attempts, he finally located a breathing hole with fresh bear tracks nearby.</p><p>He drilled through the ice, rigged his camera directly beneath the hole, attached a motion sensor, then began to wait. Eight hours later, at 4am, a bear arrived. It pushed its head through the thin layer of ice covering the hole, blew its nose, and stared straight into the lens.</p><p>Instead of moving on, though, it simply lay down and went to sleep, right above the submerged rig. Rikardsen had to wait another nine hours – adding up to 17 in total – before the bear finally wandered off and he could retrieve his camera rig. </p><h2 id="technical-approach">Technical approach</h2><p>If you're leaving a camera alone under Arctic ice for 17 hours, you want to keep things simple. Rikardsen employed a <a href="https://www.digitalcameraworld.com/cameras/this-is-the-camera-that-canon-accidentally-made-too-good">Canon EOS 6D</a>, a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-dslr">full-frame DSLR</a> that's over a decade old now, paired with Canon's EF 14mm f/2.8L II USM, a wide prime well suited to close-up, distortion-controlled encounters like this one. </p><p>He set it to f/9 with pattern metering and manual white balance, since there was nobody there to adjust anything once the bear turned up.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2126px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Nv8ugVDm6WLCnCD3mmYe9Y" name="XCAN86.group_t.eos_6d" alt="A Canon EOS 6D DSLR camera with a zoom lens, displayed on a reflective surface against a teal background" src="https://cdn.mos.cms.futurecdn.net/Nv8ugVDm6WLCnCD3mmYe9Y-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2126" height="1196" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Nv8ugVDm6WLCnCD3mmYe9Y-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS 6D </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>None of these technical details would have made a difference, of course, without his years of scouting and perseverance in some of the Earth's most challenging weather and terrain. Not to mention the willingness to sit through an animal's nine-hour Arctic nap. </p><p>So next time you're getting a bit tired and cold on a shoot, and wondering whether to call it a day, maybe ask yourself: what would Rikardsen do?</p><p><a href="https://www.bigpicturecompetition.org/" target="_blank" rel="nofollow">BigPicture: Natural World Photography Competition</a> is run by the California Academy of Sciences. The winning and finalist images go on display at Cal Academy in San Francisco from September 10.</p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p>
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                                                            <title><![CDATA[ People still want full-frame DSLR cameras despite mirrorless dominance. Here’s what’s still on the shelves ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s like I always say: “You can’t put a good full-frame DSLR down!” Despite <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> dominating the interchangeable-lens market, people are still buying up full-frame DSLR cameras. And while many have disappeared from the shelves of official retailers completely, a select few stalwarts are still available to buy new.</p><p>And it’s not hard to see why. The <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a> are reliable and of high quality, and in the case of Canon and Nikon especially, they open you up to a veritable smorgasbord of used lenses that you can pick up for some very low prices indeed. If you’re a photographer on a budget looking for a decent lens platform, a full-frame DSLR may still be the way to go. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7tK9AkR5deMcE6WTmLj9rb" name="rgKWoTpAXouW6BzDwJyWE8.jpg" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="546" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D850 is a living DSLR legend </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>It’s true that a lot of DSLR tech now lags behind mirrorless offerings, such as burst speeds, autofocus and video, but provided you’re happy with the resolution, image quality has remained largely unchanged, and plenty of full-frame DSLRs boast premium pro-grade features such as extensive weather sealing and optional battery grips.</p><p>Personally, if you’re working on a budget and want to pick up a full-frame DSLR, my recommendation would be to visit a reputable used retailer such as <a href="https://www.keh.com/?srsltid=AfmBOopnwAqk-4j1bL0180Dem9Wo53oSrOFY9B2hsx_T6j6q9Cu79q2t" target="_blank" rel="sponsored">KEH</a> (US), <a href="https://www.mpb.com/en-uk?utm_source=google&utm_medium=cpc&utm_campaign=UK%7CGoogle%7CBrand%7CSearch%7CShadow%7CMPB&gclsrc=aw.ds&gad_source=1&gad_campaignid=21556437306&gbraid=0AAAAAD-5icZO0_5B0B5QOfqnbzN3g7Tnw&gclid=Cj0KCQjw5P7UBhDaARIsAOSlS1NtnQyskdk0Q_HXcr0wEQEeHS70dvMbW02irdioWWgynM2521V6RrUaAmM9EALw_wcB" target="_blank" rel="sponsored">MPB</a> (US/UK) or <a href="https://www.lcegroup.co.uk/" target="_blank" rel="sponsored">LCE</a> (UK). That’s because even very good condition used DSLRs tend to be a lot cheaper than new retail prices.</p><h2 id="what-full-frame-dslrs-can-you-buy-new">What full-frame DSLRs can you buy new?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VxQyhsjJteesrCv4nbnjGJ" name="d934-068.JPG" alt="Product shot of Nikon D780" src="https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The D780 was one of the last DSLRs Nikon ever made (the very last being the Nikon D6) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p><strong>DSLR model</strong></p></td><td  ><p><strong>B&H Photo</strong></p></td><td  ><p><strong>Wex Photo Video</strong></p></td></tr><tr><td class="firstcol " ><p>Nikon D750</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1082599-GREY/nikon_d750_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Nikon D780</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D850</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D6</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1515330-REG/nikon_d6_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d6-digital-slr-camera-body-1732191/" target="_blank" rel="sponsored">Special order</a></p></td></tr><tr><td class="firstcol " ><p>Pentax K-1 Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1391311-REG/pentax_15994_k_1_mark_ii_dslr.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/pentax-k-1-mark-ii-digital-slr-camera-body-1654220/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Canon EOS 5D Mark IV</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1274705-REG/canon_eos_5d_mark_iv.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1220852-REG/canon_eos_1d_x_mark_ii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark III</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1618943-REG/canon_3829c002_eos_1d_x_mark_iii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/canon-eos-1d-x-mark-iii-digital-slr-camera-body-1727870/" target="_blank" rel="sponsored">Special order</a></p></td></tr></tbody></table></div><p>I decided to look at US retailer <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">B&H Photo</a> and UK retailer <a href="https://www.wexphotovideo.com/" target="_blank" rel="sponsored">Wex Photo Video</a> to find out what full-frame DSLRs are still available to buy new, and I was surprised by the choice. </p><p>Even though some of the models, such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">Canon EOS 5D Mark IV</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, have been officially discontinued, stock is still lingering on shelves in some cases. My own personal favorite DSLR of all time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>, a camera I used to own and in my mind – and in the mind of many others – one of the greatest cameras ever made. </p><p>Ultimately, we really are in the twilight years of the DSLR. As it stands, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/a-new-dslr-is-on-the-way-production-is-in-progress-on-pentaxs-new-camera">Pentax remains the last bastion of modern DSLR development</a>, with both Canon and Nikon having quietly shelved DSLR development in favor of a mirrorless future. Still, if you’re a stills photographer first and foremost and don’t need all of the cutting-edge tech, you could do a lot worse than a full-frame DSLR and a good set of compatible lenses.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D750,Nikon D780,Nikon D850,Nikon D6,Pentax K-1 II,Canon EOS 5D Mark IV,Canon EOS-1D X Mark II,Canon EOS-1D X Mark III" data-widget-title="Full-frame DSLR deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more camera buying guides? Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-pentax-camera">best Pentax cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/people-still-want-full-frame-dslr-cameras-despite-mirrorless-dominance-heres-whats-still-on-the-shelves</link>
                                                                            <description>
                            <![CDATA[ Full-frame DSLR is trending; here’s why some people are still interested in the aging camera tech and what you can still buy from retailers ]]>
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                                                                        <pubDate>Tue, 08 Sep 2026 18:22:16 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2026 07:23:14 +0000</updated>
                                                                                                                                            <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8-320-70.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[The Canon EOS-1D X Mark III, the most advanced DSLR of all time]]></media:description>                                                            <media:text><![CDATA[Canon EOS-1D X Mark III]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS-1D X Mark III]]></media:title>
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                                <p>It’s like I always say: “You can’t put a good full-frame DSLR down!” Despite <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> dominating the interchangeable-lens market, people are still buying up full-frame DSLR cameras. And while many have disappeared from the shelves of official retailers completely, a select few stalwarts are still available to buy new.</p><p>And it’s not hard to see why. The <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a> are reliable and of high quality, and in the case of Canon and Nikon especially, they open you up to a veritable smorgasbord of used lenses that you can pick up for some very low prices indeed. If you’re a photographer on a budget looking for a decent lens platform, a full-frame DSLR may still be the way to go. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7tK9AkR5deMcE6WTmLj9rb" name="rgKWoTpAXouW6BzDwJyWE8.jpg" alt="Nikon D850" src="https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="546" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7tK9AkR5deMcE6WTmLj9rb-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D850 is a living DSLR legend </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>It’s true that a lot of DSLR tech now lags behind mirrorless offerings, such as burst speeds, autofocus and video, but provided you’re happy with the resolution, image quality has remained largely unchanged, and plenty of full-frame DSLRs boast premium pro-grade features such as extensive weather sealing and optional battery grips.</p><p>Personally, if you’re working on a budget and want to pick up a full-frame DSLR, my recommendation would be to visit a reputable used retailer such as <a href="https://www.keh.com/?srsltid=AfmBOopnwAqk-4j1bL0180Dem9Wo53oSrOFY9B2hsx_T6j6q9Cu79q2t" target="_blank" rel="sponsored">KEH</a> (US), <a href="https://www.mpb.com/en-uk?utm_source=google&utm_medium=cpc&utm_campaign=UK%7CGoogle%7CBrand%7CSearch%7CShadow%7CMPB&gclsrc=aw.ds&gad_source=1&gad_campaignid=21556437306&gbraid=0AAAAAD-5icZO0_5B0B5QOfqnbzN3g7Tnw&gclid=Cj0KCQjw5P7UBhDaARIsAOSlS1NtnQyskdk0Q_HXcr0wEQEeHS70dvMbW02irdioWWgynM2521V6RrUaAmM9EALw_wcB" target="_blank" rel="sponsored">MPB</a> (US/UK) or <a href="https://www.lcegroup.co.uk/" target="_blank" rel="sponsored">LCE</a> (UK). That’s because even very good condition used DSLRs tend to be a lot cheaper than new retail prices.</p><h2 id="what-full-frame-dslrs-can-you-buy-new">What full-frame DSLRs can you buy new?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VxQyhsjJteesrCv4nbnjGJ" name="d934-068.JPG" alt="Product shot of Nikon D780" src="https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VxQyhsjJteesrCv4nbnjGJ-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The D780 was one of the last DSLRs Nikon ever made (the very last being the Nikon D6) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p><strong>DSLR model</strong></p></td><td  ><p><strong>B&H Photo</strong></p></td><td  ><p><strong>Wex Photo Video</strong></p></td></tr><tr><td class="firstcol " ><p>Nikon D750</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1082599-GREY/nikon_d750_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Nikon D780</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1538572-REG/nikon_d780_dslr_camera.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d780-digital-slr-camera-body-1727871/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D850</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1351688-REG/nikon_d850_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d850-digital-slr-camera-body-1636121/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Nikon D6</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1515330-REG/nikon_d6_dslr_camera_body.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/nikon-d6-digital-slr-camera-body-1732191/" target="_blank" rel="sponsored">Special order</a></p></td></tr><tr><td class="firstcol " ><p>Pentax K-1 Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1391311-REG/pentax_15994_k_1_mark_ii_dslr.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/pentax-k-1-mark-ii-digital-slr-camera-body-1654220/" target="_blank" rel="sponsored">In stock</a></p></td></tr><tr><td class="firstcol " ><p>Canon EOS 5D Mark IV</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1274705-REG/canon_eos_5d_mark_iv.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark II</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1220852-REG/canon_eos_1d_x_mark_ii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p>N/A</p></td></tr><tr><td class="firstcol " ><p>Canon EOS-1D X Mark III</p></td><td  ><p><a href="https://www.bhphotovideo.com/c/product/1618943-REG/canon_3829c002_eos_1d_x_mark_iii.html" target="_blank" rel="sponsored">In stock</a></p></td><td  ><p><a href="https://www.wexphotovideo.com/canon-eos-1d-x-mark-iii-digital-slr-camera-body-1727870/" target="_blank" rel="sponsored">Special order</a></p></td></tr></tbody></table></div><p>I decided to look at US retailer <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">B&H Photo</a> and UK retailer <a href="https://www.wexphotovideo.com/" target="_blank" rel="sponsored">Wex Photo Video</a> to find out what full-frame DSLRs are still available to buy new, and I was surprised by the choice. </p><p>Even though some of the models, such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review">Canon EOS 5D Mark IV</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, have been officially discontinued, stock is still lingering on shelves in some cases. My own personal favorite DSLR of all time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-d850-review">Nikon D850</a>, a camera I used to own and in my mind – and in the mind of many others – one of the greatest cameras ever made. </p><p>Ultimately, we really are in the twilight years of the DSLR. As it stands, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/a-new-dslr-is-on-the-way-production-is-in-progress-on-pentaxs-new-camera">Pentax remains the last bastion of modern DSLR development</a>, with both Canon and Nikon having quietly shelved DSLR development in favor of a mirrorless future. Still, if you’re a stills photographer first and foremost and don’t need all of the cutting-edge tech, you could do a lot worse than a full-frame DSLR and a good set of compatible lenses.</p><div data-widget-type="multimodelreview" data-model-name="Nikon D750,Nikon D780,Nikon D850,Nikon D6,Pentax K-1 II,Canon EOS 5D Mark IV,Canon EOS-1D X Mark II,Canon EOS-1D X Mark III" data-widget-title="Full-frame DSLR deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more camera buying guides? Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-camera">best Nikon cameras</a>, as well as the <a href="https://www.digitalcameraworld.com/buying-guides/best-pentax-camera">best Pentax cameras</a>.</p>
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                                                            <title><![CDATA[ "I spent 10 days scouting and waiting at the Halema'uma'u Crater before the Kīlauea volcano erupted," says award-winning nature photographer who captured a white-tailed tropicbird rising above volcanic gases and red lava ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When professional nature photographer <a href="https://www.instagram.com/liron_gertsman_photography/?hl=en" target="_blank" rel="nofollow">Liron Gertsman</a> heard about white-tailed tropicbirds nesting in the caldera walls of an active volcano, he packed his <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless camera</a>, <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">telephoto lens</a>, and traveled to Hawai'i Volcanoes National Park, Hawai'i, United States. On the trip, he captured the now award-winning image of the tropicbird rising above volcanic gases and glowing red lava.</p><p>Gertsman explains, "I spent 10 days scouting and waiting at the Halema'uma'u Crater before the Kīlauea volcano erupted. White gases on the left of the photo are primarily water vapor and carbon dioxide; the blue gas on the top right is sulfur dioxide; the brown dust is volcanic ash; and red lava glows on the right. The birds nest in the crater's cracks, safe from predators, and use the thermals generated from the volcano’s heat to gain lift as they fly out to gather food. " </p><p>This spectacular shot has been honored as the winner in the Birds in Landscape category at the 2026 Audubon Photography Awards – a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images <a href="https://www.audubon.org/" target="_blank" rel="nofollow">here</a>.</p><h2 id="birds-in-landscapes-winner">Birds in Landscapes Winner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4558px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jkREuu7KALKtwGWTPhZfXX" name="16x9_edit_P7300150.jpg" alt="Canon EOS R5 sensor" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:58,l:441,cw:4558,ch:2564,q:80/jkREuu7KALKtwGWTPhZfXX.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:58,l:441,cw:4558,ch:2564,q:80/jkREuu7KALKtwGWTPhZfXX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Review insight:</a> "As a stills camera, the Canon EOS R5 is still one of Canon's finest products ever. It’s the perfect amalgamation of the earlier EOS R’s form, the EOS 5D’s function, and the professional-grade autofocus of the EOS-1D X" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius / Digital Camera World)</span></figcaption></figure><p><strong>Contest</strong>: United States and Canada<br><strong>Species</strong>: White-tailed Tropicbird<br><strong>Location</strong>: Hawaiʻi Volcanoes National Park, Hawai‘i, United States <br><strong>Gear</strong>: <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a> + <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-500mm-f45-71l-is-usm-review">Canon RF 100-500mm f/4.5-7.1 L IS USM</a><br><strong>Exposure:</strong> 1/2500 sec, f/16, ISO 2500</p><p><strong>Bird Lore</strong><br>Tropicbirds are beautiful, long-tailed seabirds that range throughout the world’s oceans, mainly in the tropics. Seldom seen from mainland shores, they raise young on oceanic islands. </p><p>The White-tailed Tropicbird, the smallest and most widespread of three species, usually tucks its nest into a cavity among rocks. </p><p>On many islands, these sites are most readily found among layers of volcanic rock – including, at times, around still-active volcanoes, leading to remarkable scenes. </p><p><strong>Judge’s Take (</strong><em><strong>Sadie Hine</strong></em><strong>)</strong><br>"This was easily the most dramatic landscape we saw this year. I can clearly visualize this tropicbird weaving through this unforgiving environment. </p><p>"This sense of movement – paired with a wide perspective and the powerful role of volcanic activity in shaping unique ecosystems – makes this image memorable.  "</p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/awards-and-competitions/i-spent-10-days-scouting-and-waiting-at-the-halemaumau-crater-before-the-kilauea-volcano-erupted-says-award-winning-nature-photographer-who-captured-a-white-tailed-tropicbird-rising-above-volcanic-gases-and-red-lava</link>
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                            <![CDATA[ This photographer captures birds in spectacular environments, and his powerful shot of a tropicbird at the Hawaiʻi Volcanoes National Park has now won the top prize in the Birds in Landscapes category at the Audubon Photography Awards ]]>
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                                                                        <pubDate>Mon, 07 Sep 2026 10:32:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Awards and Competitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Liron Gertsman]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Discover the award-winning image of a white-tailed tropicbird flying above volcanic gases and glowing red lava]]></media:description>                                                            <media:text><![CDATA[Volcanic eruption spouting glowing orange lava and thick smoke over rocky black terrain under a clear sky]]></media:text>
                                <media:title type="plain"><![CDATA[Volcanic eruption spouting glowing orange lava and thick smoke over rocky black terrain under a clear sky]]></media:title>
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                                <p>When professional nature photographer <a href="https://www.instagram.com/liron_gertsman_photography/?hl=en" target="_blank" rel="nofollow">Liron Gertsman</a> heard about white-tailed tropicbirds nesting in the caldera walls of an active volcano, he packed his <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless camera</a>, <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">telephoto lens</a>, and traveled to Hawai'i Volcanoes National Park, Hawai'i, United States. On the trip, he captured the now award-winning image of the tropicbird rising above volcanic gases and glowing red lava.</p><p>Gertsman explains, "I spent 10 days scouting and waiting at the Halema'uma'u Crater before the Kīlauea volcano erupted. White gases on the left of the photo are primarily water vapor and carbon dioxide; the blue gas on the top right is sulfur dioxide; the brown dust is volcanic ash; and red lava glows on the right. The birds nest in the crater's cracks, safe from predators, and use the thermals generated from the volcano’s heat to gain lift as they fly out to gather food. " </p><p>This spectacular shot has been honored as the winner in the Birds in Landscape category at the 2026 Audubon Photography Awards – a competition celebrating photographers who use their skills to highlight the beauty, challenges and threats facing birds across Chile, Colombia, Canada and the United States. You can explore all 2026 winning images <a href="https://www.audubon.org/" target="_blank" rel="nofollow">here</a>.</p><h2 id="birds-in-landscapes-winner">Birds in Landscapes Winner</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4558px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jkREuu7KALKtwGWTPhZfXX" name="16x9_edit_P7300150.jpg" alt="Canon EOS R5 sensor" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:58,l:441,cw:4558,ch:2564,q:80/jkREuu7KALKtwGWTPhZfXX.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:58,l:441,cw:4558,ch:2564,q:80/jkREuu7KALKtwGWTPhZfXX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Review insight:</a> "As a stills camera, the Canon EOS R5 is still one of Canon's finest products ever. It’s the perfect amalgamation of the earlier EOS R’s form, the EOS 5D’s function, and the professional-grade autofocus of the EOS-1D X" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius / Digital Camera World)</span></figcaption></figure><p><strong>Contest</strong>: United States and Canada<br><strong>Species</strong>: White-tailed Tropicbird<br><strong>Location</strong>: Hawaiʻi Volcanoes National Park, Hawai‘i, United States <br><strong>Gear</strong>: <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a> + <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-500mm-f45-71l-is-usm-review">Canon RF 100-500mm f/4.5-7.1 L IS USM</a><br><strong>Exposure:</strong> 1/2500 sec, f/16, ISO 2500</p><p><strong>Bird Lore</strong><br>Tropicbirds are beautiful, long-tailed seabirds that range throughout the world’s oceans, mainly in the tropics. Seldom seen from mainland shores, they raise young on oceanic islands. </p><p>The White-tailed Tropicbird, the smallest and most widespread of three species, usually tucks its nest into a cavity among rocks. </p><p>On many islands, these sites are most readily found among layers of volcanic rock – including, at times, around still-active volcanoes, leading to remarkable scenes. </p><p><strong>Judge’s Take (</strong><em><strong>Sadie Hine</strong></em><strong>)</strong><br>"This was easily the most dramatic landscape we saw this year. I can clearly visualize this tropicbird weaving through this unforgiving environment. </p><p>"This sense of movement – paired with a wide perspective and the powerful role of volcanic activity in shaping unique ecosystems – makes this image memorable.  "</p><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-bird-photography">best lenses for bird photography and wildlife.</a></p><p>Looking for competitions to enter? Here are <a href="https://www.digitalcameraworld.com/photography/awards-and-competitions/all-award-winning-photographers-started-somewhere-these-are-the-10-photo-contests-to-enter-this-september">10 global photo contests now open for entries from September 2026 to February 2027.</a></p>
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                                                            <title><![CDATA[ Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The big three camera market leaders are Canon, Nikon, and Sony. Now, fresh sales numbers from major Japanese retailer Kitamura are in, and one global player accounts for 50% of the Top 10 best-selling cameras in August 2026, while one brand is nowhere to be found. </p><p>According to Kitamura, Sony takes 5 out of the Top 10 spots. Nikon didn't make the ranking with a single camera. </p><p>At No.1 sits the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II,</a> "recommended for users who want to carry a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> with them at all times and don't want to compromise on performance," as Kitamura explains.  Right behind is Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">A6700</a> in No.2, followed by the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a>. Sony's latest full-frame release, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V,</a> takes No.6 and the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 II</a> comes ninth.</p><p>Canon has two models: the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III,</a> placed fourth and tenth. </p><p>OM System and Fujifilm fill the remaining three spots in the sales ranking. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II </a>12-45mm f/4 Pro Lens Kit comes fifth; the <a href="https://www.digitalcameraworld.com/reviews/om-system-om-1-mark-ii-review">OM System OM-1 Mark II</a> is seventh, and the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit is eighth.</p><h2 id="kitamura-s-10-best-selling-cameras-august-2026"><a href="https://www.kitamura.jp/shasha/article/ranking-51-20260903/" target="_blank" rel="nofollow">Kitamura's 10 best-selling cameras, August 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> High-Magnification Zoom Lens Kit<br>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV </a>Zoom Lens Kit<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a><br>5. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II </a>12-45mm f/4 Pro Lens Kit<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-om-1-mark-ii-review">OM System OM-1 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II </a>Power Zoom Lens Kit<br>10. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a></p><h2 id="sony-39-s-chart-topping-cameras">Sony's chart-topping cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6msG9LPcSqTRxktryE5BQj" name="Sony A7C II - 16-35mm lens -2.jpg" alt="Sony A7C II camera with Sony FE 16-35mm f/2.8 GM II lens" src="https://cdn.mos.cms.futurecdn.net/6msG9LPcSqTRxktryE5BQj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/6msG9LPcSqTRxktryE5BQj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7C II is available for <a href="https://www.bhphotovideo.com/c/product/1784819-REG/sony_a7c_ii_mirrorless_camera.html" target="_blank" rel="sponsored">$2,098</a> / <a href="https://www.wexphotovideo.com/sony-a7c-ii-digital-camera-body-silver-3123282/" target="_blank" rel="sponsored">£1,999</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p><strong>No.1 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review"><strong>Sony A7C II</strong></a><br>Kitamura says, "The successor to the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-review">A7C</a>, which debuted as the world's smallest and lightest full-frame mirrorless camera. Packed with the latest features into a compact body, it delivers performance that exceeds its appearance."</p><p><strong>No.2 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review"><strong>Sony A6700</strong></a><strong> </strong><br>"This kit includes the A6700 camera and the high-magnification zoom lens "E 18-135mm F3.5-5.6 OSS". </p><p>"Despite its compact size, this lens can zoom up to the equivalent of 202.5mm, allowing you to shoot a wide range of subjects, including landscapes, snapshots, flowers, animals, and sports, all with just this one lens," explains Kitamura. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2482px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n3FJXWB3yyyDRKvAPyf6jK" name="Maciej_Suwalowski_A7IV_BTS_01-scaled169.jpg" alt="Sony A7 IV" src="https://cdn.mos.cms.futurecdn.net/n3FJXWB3yyyDRKvAPyf6jK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2482" height="1396" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n3FJXWB3yyyDRKvAPyf6jK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 IV is available for <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored">$1,998 </a>/ <a href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored">£1,999</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony)</span></figcaption></figure><p><strong>No. 3 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review"><strong>Sony A7 IV </strong></a><br>Kitamura says, "This camera is Sony's most standard full-frame mirrorless camera. With high-precision real-time tracking, it keeps track of your subject, ensuring you never miss a moment for both still images and videos."</p><p><strong>No.6 </strong><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"><strong>Sony A7 V</strong><br>"</a>The A7 series has finally reached its 5th generation. </p><p>"By adopting a newly integrated partial-stacked sensor and the next-generation image processing engine "BIONZ XR2," it achieves highly accurate AI subject recognition and blackout-free continuous shooting at up to approximately 30 frames per second. </p><p>"It is a high-performance camera that is hard to believe is a basic model," explains Kitamura" </p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6535px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eVE262Dj6AKxHDKN56kBLb" name="7. Situation image 4 ZV-E10 II-ed.jpg" alt="Sony ZV-E10 II" src="https://cdn.mos.cms.futurecdn.net/eVE262Dj6AKxHDKN56kBLb-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6535" height="3676" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/eVE262Dj6AKxHDKN56kBLb-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony ZV-E10 II is available for <a href="https://www.bhphotovideo.com/c/product/1838825-REG/sony_zv_e10_ii_mirrorless_camera.html" target="_blank" rel="sponsored">$998</a> / <a href="https://www.wexphotovideo.com/sony-zv-e10-ii-digital-camera-body-3181264/" target="_blank" rel="sponsored">£824</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony )</span></figcaption></figure><p><strong>No.9 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review"><strong>Sony ZV-E10 II </strong><br></a>Kitamura says, "This is the successor to the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">ZV-E10,</a> which has gained popularity as a video camera for shooting vlogs and YouTube videos. </p><p>"It features the same BIONZ XR image processing engine as higher-end models, resulting in improved video capabilities and autofocus performance. It's a recommended camera for anyone who wants to shoot cinematic videos."</p><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Sony A6700,Sony A7 IV,Canon EOS R6 Mark II,OM System OM-5 Mark II,Sony A7 V,OM System OM-1 II,Fujifilm X-M5,Sony ZV-E10 II,Canon EOS R6 Mark III" data-widget-title="Chart-topping camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjNGe"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjNGe.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses. </a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/half-of-the-top-10-cameras-in-japan-right-now-come-from-one-manufacturer-the-no-1-is-recommended-for-users-who-want-to-carry-a-full-frame-camera-with-them-at-all-times-and-dont-want-to-compromise-performance</link>
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                            <![CDATA[ 50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely ]]>
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                                                                        <pubDate>Mon, 07 Sep 2026 09:31:57 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2026 17:35:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sony dominates the Top 10 best-selling cameras in Japan at major retailer Kitamura, making up half of the chart, while Nikon misses out completely]]></media:description>                                                            <media:text><![CDATA[Close-up of a black digital camera&#039;s top controls including mode dial, shutter button, on/off switch, and menu buttons]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of a black digital camera&#039;s top controls including mode dial, shutter button, on/off switch, and menu buttons]]></media:title>
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                            <article>
                                <p>The big three camera market leaders are Canon, Nikon, and Sony. Now, fresh sales numbers from major Japanese retailer Kitamura are in, and one global player accounts for 50% of the Top 10 best-selling cameras in August 2026, while one brand is nowhere to be found. </p><p>According to Kitamura, Sony takes 5 out of the Top 10 spots. Nikon didn't make the ranking with a single camera. </p><p>At No.1 sits the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II,</a> "recommended for users who want to carry a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> with them at all times and don't want to compromise on performance," as Kitamura explains.  Right behind is Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">A6700</a> in No.2, followed by the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">A7 IV</a>. Sony's latest full-frame release, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V,</a> takes No.6 and the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 II</a> comes ninth.</p><p>Canon has two models: the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III,</a> placed fourth and tenth. </p><p>OM System and Fujifilm fill the remaining three spots in the sales ranking. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II </a>12-45mm f/4 Pro Lens Kit comes fifth; the <a href="https://www.digitalcameraworld.com/reviews/om-system-om-1-mark-ii-review">OM System OM-1 Mark II</a> is seventh, and the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit is eighth.</p><h2 id="kitamura-s-10-best-selling-cameras-august-2026"><a href="https://www.kitamura.jp/shasha/article/ranking-51-20260903/" target="_blank" rel="nofollow">Kitamura's 10 best-selling cameras, August 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> High-Magnification Zoom Lens Kit<br>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV </a>Zoom Lens Kit<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a><br>5. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II </a>12-45mm f/4 Pro Lens Kit<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-om-1-mark-ii-review">OM System OM-1 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II </a>Power Zoom Lens Kit<br>10. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a></p><h2 id="sony-39-s-chart-topping-cameras">Sony's chart-topping cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6msG9LPcSqTRxktryE5BQj" name="Sony A7C II - 16-35mm lens -2.jpg" alt="Sony A7C II camera with Sony FE 16-35mm f/2.8 GM II lens" src="https://cdn.mos.cms.futurecdn.net/6msG9LPcSqTRxktryE5BQj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/6msG9LPcSqTRxktryE5BQj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7C II is available for <a href="https://www.bhphotovideo.com/c/product/1784819-REG/sony_a7c_ii_mirrorless_camera.html" target="_blank" rel="sponsored">$2,098</a> / <a href="https://www.wexphotovideo.com/sony-a7c-ii-digital-camera-body-silver-3123282/" target="_blank" rel="sponsored">£1,999</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p><strong>No.1 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review"><strong>Sony A7C II</strong></a><br>Kitamura says, "The successor to the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-review">A7C</a>, which debuted as the world's smallest and lightest full-frame mirrorless camera. Packed with the latest features into a compact body, it delivers performance that exceeds its appearance."</p><p><strong>No.2 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review"><strong>Sony A6700</strong></a><strong> </strong><br>"This kit includes the A6700 camera and the high-magnification zoom lens "E 18-135mm F3.5-5.6 OSS". </p><p>"Despite its compact size, this lens can zoom up to the equivalent of 202.5mm, allowing you to shoot a wide range of subjects, including landscapes, snapshots, flowers, animals, and sports, all with just this one lens," explains Kitamura. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2482px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n3FJXWB3yyyDRKvAPyf6jK" name="Maciej_Suwalowski_A7IV_BTS_01-scaled169.jpg" alt="Sony A7 IV" src="https://cdn.mos.cms.futurecdn.net/n3FJXWB3yyyDRKvAPyf6jK-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2482" height="1396" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n3FJXWB3yyyDRKvAPyf6jK-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 IV is available for <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html" target="_blank" rel="sponsored">$1,998 </a>/ <a href="https://www.wexphotovideo.com/sony-a7-iv-digital-camera-body-3020039/" target="_blank" rel="sponsored">£1,999</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony)</span></figcaption></figure><p><strong>No. 3 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review"><strong>Sony A7 IV </strong></a><br>Kitamura says, "This camera is Sony's most standard full-frame mirrorless camera. With high-precision real-time tracking, it keeps track of your subject, ensuring you never miss a moment for both still images and videos."</p><p><strong>No.6 </strong><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review"><strong>Sony A7 V</strong><br>"</a>The A7 series has finally reached its 5th generation. </p><p>"By adopting a newly integrated partial-stacked sensor and the next-generation image processing engine "BIONZ XR2," it achieves highly accurate AI subject recognition and blackout-free continuous shooting at up to approximately 30 frames per second. </p><p>"It is a high-performance camera that is hard to believe is a basic model," explains Kitamura" </p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6535px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eVE262Dj6AKxHDKN56kBLb" name="7. Situation image 4 ZV-E10 II-ed.jpg" alt="Sony ZV-E10 II" src="https://cdn.mos.cms.futurecdn.net/eVE262Dj6AKxHDKN56kBLb-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6535" height="3676" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/eVE262Dj6AKxHDKN56kBLb-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony ZV-E10 II is available for <a href="https://www.bhphotovideo.com/c/product/1838825-REG/sony_zv_e10_ii_mirrorless_camera.html" target="_blank" rel="sponsored">$998</a> / <a href="https://www.wexphotovideo.com/sony-zv-e10-ii-digital-camera-body-3181264/" target="_blank" rel="sponsored">£824</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony )</span></figcaption></figure><p><strong>No.9 </strong><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review"><strong>Sony ZV-E10 II </strong><br></a>Kitamura says, "This is the successor to the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">ZV-E10,</a> which has gained popularity as a video camera for shooting vlogs and YouTube videos. </p><p>"It features the same BIONZ XR image processing engine as higher-end models, resulting in improved video capabilities and autofocus performance. It's a recommended camera for anyone who wants to shoot cinematic videos."</p><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Sony A6700,Sony A7 IV,Canon EOS R6 Mark II,OM System OM-5 Mark II,Sony A7 V,OM System OM-1 II,Fujifilm X-M5,Sony ZV-E10 II,Canon EOS R6 Mark III" data-widget-title="Chart-topping camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjNGe"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjNGe.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses. </a></p>
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                                                            <title><![CDATA[ The DSLR might be dying, but it’s not dead – Canon is still producing hundreds of thousands of these cameras every year ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The DSLR market may be dying, but Canon seems to be the camera’s life support right now. While the company has already moved decisively toward <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, new industry figures reveal that it’s still producing <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLRs</a> in surprisingly large numbers.</p><p>According to data from market research firm Techno System Research (TSR), published in<a href="https://str.toyokeizai.net/" target="_blank" rel="nofollow"> Toyo Keizai's <em>Company Shikiho Industry Map 2027</em></a>, Canon produced approximately 580,000 DSLRs in 2025. </p><p>That dwarfed production by the other two active DSLR manufacturers, Nikon (which produced 60,000) and Pentax (which produced just 10,000).</p><p>Overall, Canon’s figure represented almost 90% of the 650,000 DSLRs produced by the manufacturing triumvirate combined, despite the company's DSLR lineup having shrunk drastically in recent years.</p><p>In 2021, the company announced that it would no longer develop new DSLR models – and the only models remaining on sale are the flagship<a href="https://www.digitalcameraworld.com/reviews/canon-eos-1d-x-mark-iii-review"> Canon EOS-1D X Mark III</a>, mid-level<a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review"> EOS 5D Mark IV</a> and entry-level<a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review"> Canon EOS Rebel T7 / 2000D</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UNM9gYewi6MWuoHH8CKPQR" name="LhRnG86gPMPPsDZr5btPb9_169.jpg" alt="Canon EOS-1D X Mark III" src="https://cdn.mos.cms.futurecdn.net/UNM9gYewi6MWuoHH8CKPQR-1920-80.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The former flagship 1D X Mark III is one of the last DSLRs standing </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Canon recently confirmed the<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/officially-discontinued-another-beloved-pro-dslr-camera-that-was-a-game-changer-for-many-photographers-ceases-production"> discontinuation of the EOS 5D Mark IV</a> – after the recent TSR data was collated – it’s unclear whether it will stop production of new<a href="https://www.digitalcameraworld.com/reviews/canon-eos-1d-x-mark-iii-review"> EOS-1D X Mark III</a> and<a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review"> EOS Rebel T7 / 2000D</a> units any time soon. </p><p>After all, Go Tokura, Canon's executive vice president, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/canon-still-sells-600-000-dslrs-a-year-as-long-as-there-are-still-customers-we-would-like-to-continue-to-offer-our-products">confirmed to our editor-in-chief</a>, James Artaius, at CP+ earlier this year that the company is continuing mass production of DSLRs while sales remain strong.</p><p>However, Canon’s 580,000 figure also represents a substantial decline from the previous year. TSR data puts Canon’s 2024 DSLR production at approximately 790,000 units, a 27% year-on-year fall.</p><p>Nevertheless, Canon's continued output demonstrates that the DSLR market has not disappeared entirely – and that there is apparently still enough demand for it to keep production lines running despite its near-total focus on mirrorless development.</p><p>TSR's figures are production estimates rather than retail sales or shipments. The company's <em>Digital Still Camera Production Statistics </em>research is published quarterly and tracks camera production by manufacturer and camera type.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like… </span></h2><p>Here’s our pick of<a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera"> the best DSLRs</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a>.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 5D Mark IV,Canon EOS-1D X Mark III,Canon EOS 2000D"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/the-dslr-might-be-dying-but-its-not-dead-canon-is-still-producing-hundreds-of-thousands-of-these-cameras</link>
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                            <![CDATA[ Canon produced an estimated 580,000 DSLR cameras in 2025, according to new industry data, despite having largely abandoned new DSLR development ]]>
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                                                                        <pubDate>Sun, 06 Sep 2026 12:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Chris George / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Old camera gear on secondhand store at The Photograph &amp; Video Show]]></media:description>                                                            <media:text><![CDATA[Old camera gear on secondhand store at The Photograph &amp; Video Show]]></media:text>
                                <media:title type="plain"><![CDATA[Old camera gear on secondhand store at The Photograph &amp; Video Show]]></media:title>
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                                <p>The DSLR market may be dying, but Canon seems to be the camera’s life support right now. While the company has already moved decisively toward <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, new industry figures reveal that it’s still producing <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLRs</a> in surprisingly large numbers.</p><p>According to data from market research firm Techno System Research (TSR), published in<a href="https://str.toyokeizai.net/" target="_blank" rel="nofollow"> Toyo Keizai's <em>Company Shikiho Industry Map 2027</em></a>, Canon produced approximately 580,000 DSLRs in 2025. </p><p>That dwarfed production by the other two active DSLR manufacturers, Nikon (which produced 60,000) and Pentax (which produced just 10,000).</p><p>Overall, Canon’s figure represented almost 90% of the 650,000 DSLRs produced by the manufacturing triumvirate combined, despite the company's DSLR lineup having shrunk drastically in recent years.</p><p>In 2021, the company announced that it would no longer develop new DSLR models – and the only models remaining on sale are the flagship<a href="https://www.digitalcameraworld.com/reviews/canon-eos-1d-x-mark-iii-review"> Canon EOS-1D X Mark III</a>, mid-level<a href="https://www.digitalcameraworld.com/reviews/canon-eos-5d-mark-iv-review"> EOS 5D Mark IV</a> and entry-level<a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review"> Canon EOS Rebel T7 / 2000D</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UNM9gYewi6MWuoHH8CKPQR" name="LhRnG86gPMPPsDZr5btPb9_169.jpg" alt="Canon EOS-1D X Mark III" src="https://cdn.mos.cms.futurecdn.net/UNM9gYewi6MWuoHH8CKPQR-1920-80.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The former flagship 1D X Mark III is one of the last DSLRs standing </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Canon recently confirmed the<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/officially-discontinued-another-beloved-pro-dslr-camera-that-was-a-game-changer-for-many-photographers-ceases-production"> discontinuation of the EOS 5D Mark IV</a> – after the recent TSR data was collated – it’s unclear whether it will stop production of new<a href="https://www.digitalcameraworld.com/reviews/canon-eos-1d-x-mark-iii-review"> EOS-1D X Mark III</a> and<a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review"> EOS Rebel T7 / 2000D</a> units any time soon. </p><p>After all, Go Tokura, Canon's executive vice president, <a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/canon-still-sells-600-000-dslrs-a-year-as-long-as-there-are-still-customers-we-would-like-to-continue-to-offer-our-products">confirmed to our editor-in-chief</a>, James Artaius, at CP+ earlier this year that the company is continuing mass production of DSLRs while sales remain strong.</p><p>However, Canon’s 580,000 figure also represents a substantial decline from the previous year. TSR data puts Canon’s 2024 DSLR production at approximately 790,000 units, a 27% year-on-year fall.</p><p>Nevertheless, Canon's continued output demonstrates that the DSLR market has not disappeared entirely – and that there is apparently still enough demand for it to keep production lines running despite its near-total focus on mirrorless development.</p><p>TSR's figures are production estimates rather than retail sales or shipments. The company's <em>Digital Still Camera Production Statistics </em>research is published quarterly and tracks camera production by manufacturer and camera type.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like… </span></h2><p>Here’s our pick of<a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera"> the best DSLRs</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-nikon-lenses">best Nikon lenses for DSLRs</a>.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 5D Mark IV,Canon EOS-1D X Mark III,Canon EOS 2000D"></div>
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                                                            <title><![CDATA[ I asked Canon about in-camera AI: "We are going to use AI not to generate imagery, but to capture scenes as close to the reality of shooting as possible" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>This week, Camera Intelligence revealed the latest generative AI features in its Caira camera: <a href="https://www.digitalcameraworld.com/tech/artificial-intelligence/i-got-to-try-camera-intelligences-caira-the-camera-to-replace-all-cameras-is-this-nano-banana-filled-ai-mirrorless-camera-the-brave-new-world-thatll-destroy-editing-as-we-know-it">adding Nano Banana video editing</a> to its genAI photography. It was the latest reminder that the imaging industry, like the rest of the world, is doubling down on AI in its products – including the generative kind. </p><p>No hate, no shade. But it reminded me of a conversation I had with Canon earlier this year, when I asked the Japanese leadership about the subject of AI – and they were crystal clear about what is and what is not off limits when it comes to artificial intelligence. </p><p>"AI is going to keep on playing an important role for any shooting experiences for our products," said Tetsushi Hibi, advisory director of Canon's Img Optical Business Unit 1, behind closed doors at the <a href="https://www.digitalcameraworld.com/photography/trade-shows/cp-2026">CP+ 2026</a> show in Japan. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2225px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="PCoYx3CNw3yPrSDAkbfMp7" name="16x9_Tetsushi Hibi" alt="Canon executive Tetsushi Hibi at CP+ 2026 in Yokohama, Japan" src="https://cdn.mos.cms.futurecdn.net/PCoYx3CNw3yPrSDAkbfMp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="2225" height="1252" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's Tetsushi Hibi at CP+ 2026 in Yokohama, Japan </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>"So this is Canon’s stance: we are going to use AI not to generate imagery, but to capture scenes as close to the reality of shooting as possible – noise reduction, color correction, distortion correction, aberration – so those are the functions we are aiming to put it onto in our products."</p><p>We've already seen this in practice, particularly with the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">R5 Mark II</a> – both of which use <a href="https://www.digitalcameraworld.com/features/oh-my-god-canons-in-camera-ai-is-going-to-change-everything">Canon's neural network image processing (NnIP)</a> for features like 400% in-camera upscaling and 2-stop noise reduction. And of course, the many algorithmic subject detection and tracking options. </p><p>It is heartening to know, however, that generative AI imaging is not on the table for Canon – particularly with the company having rolled out its <a href="https://www.digitalcameraworld.com/photography/photojournalism/canon-rolls-out-c2pa-compliant-image-verification-for-professional-newsrooms">Authenticity Imaging System</a> in May, offering content compliance to help verify the authenticity of images (and, by proxy, policing image manipulation and AI embelishment). </p><p>Where Canon definitely <em>is</em> implementing AI, however, is in the design phase. </p><p>"We have started our attempt to use AI for design," notes Hibi, which is born out by <a href="https://www.digitalcameraworld.com/cameras/canon-will-use-ai-to-launch-new-cameras-faster-by-using-software-to-help-find-issues-like-heat-dissipation-before-the-physical-prototype">a recent company report</a> that AI will be used in the early prototyping phase to simulate things like drop tests and assess thermal performance.</p><p>"We have no choice but to use AI in the design department," adds Go Tokura, executive vice president and head of Canon's Imaging Group. He's also sure to point out that the fruits of the technology will still be distinctly 'Canon', rather than resulting in homogenized products that are the same as other brands. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cYqs6r6p2DnUDyiayL2FaM" name="optics" alt="A Canon lens designer working on a computer with a diagram of an optical formula" src="https://cdn.mos.cms.futurecdn.net/cYqs6r6p2DnUDyiayL2FaM-1920-80.jpg" mos="" align="middle" fullscreen="" width="800" height="450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>"When it comes to design, it is said that the AI can bring up the best possible solution. And you may think, if that’s the case, every single company will come up with the same new products. </p><p>"We have our own accumulated technology – not just designing capabilities, but also production technology as well, and materials. So even if we use AI for design, AI will consider all these unique capabilities to come up with the best solution <em>for Canon</em>. </p><p>"So even if the solution is generated by AI, that could be a good solution that will be able to differentiate our product from the others."</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> for mirrorless. To see how Canon is employing AI in its top-tier cameras, check out my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1 review</a> and my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II review</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/artificial-intelligence/i-asked-canon-about-in-camera-ai-we-are-going-to-use-ai-not-to-generate-imagery-but-to-capture-scenes-as-close-to-the-reality-of-shooting-as-possible</link>
                                                                            <description>
                            <![CDATA[ Canon's stance on in-camera AI probably isn't what you think –even though "we have no choice but to use AI in the design department" ]]>
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                                                                        <pubDate>Sat, 05 Sep 2026 09:10:00 +0000</pubDate>                                                                                                                                <updated>Sat, 05 Sep 2026 20:09:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon camera, heavily silhouetted, with &quot;AI&quot; superimposed over its exposed sensor]]></media:description>                                                            <media:text><![CDATA[Canon camera, heavily silhouetted, with &quot;AI&quot; superimposed over its exposed sensor]]></media:text>
                                <media:title type="plain"><![CDATA[Canon camera, heavily silhouetted, with &quot;AI&quot; superimposed over its exposed sensor]]></media:title>
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                                <p>This week, Camera Intelligence revealed the latest generative AI features in its Caira camera: <a href="https://www.digitalcameraworld.com/tech/artificial-intelligence/i-got-to-try-camera-intelligences-caira-the-camera-to-replace-all-cameras-is-this-nano-banana-filled-ai-mirrorless-camera-the-brave-new-world-thatll-destroy-editing-as-we-know-it">adding Nano Banana video editing</a> to its genAI photography. It was the latest reminder that the imaging industry, like the rest of the world, is doubling down on AI in its products – including the generative kind. </p><p>No hate, no shade. But it reminded me of a conversation I had with Canon earlier this year, when I asked the Japanese leadership about the subject of AI – and they were crystal clear about what is and what is not off limits when it comes to artificial intelligence. </p><p>"AI is going to keep on playing an important role for any shooting experiences for our products," said Tetsushi Hibi, advisory director of Canon's Img Optical Business Unit 1, behind closed doors at the <a href="https://www.digitalcameraworld.com/photography/trade-shows/cp-2026">CP+ 2026</a> show in Japan. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2225px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="PCoYx3CNw3yPrSDAkbfMp7" name="16x9_Tetsushi Hibi" alt="Canon executive Tetsushi Hibi at CP+ 2026 in Yokohama, Japan" src="https://cdn.mos.cms.futurecdn.net/PCoYx3CNw3yPrSDAkbfMp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="2225" height="1252" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's Tetsushi Hibi at CP+ 2026 in Yokohama, Japan </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>"So this is Canon’s stance: we are going to use AI not to generate imagery, but to capture scenes as close to the reality of shooting as possible – noise reduction, color correction, distortion correction, aberration – so those are the functions we are aiming to put it onto in our products."</p><p>We've already seen this in practice, particularly with the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1</a> and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">R5 Mark II</a> – both of which use <a href="https://www.digitalcameraworld.com/features/oh-my-god-canons-in-camera-ai-is-going-to-change-everything">Canon's neural network image processing (NnIP)</a> for features like 400% in-camera upscaling and 2-stop noise reduction. And of course, the many algorithmic subject detection and tracking options. </p><p>It is heartening to know, however, that generative AI imaging is not on the table for Canon – particularly with the company having rolled out its <a href="https://www.digitalcameraworld.com/photography/photojournalism/canon-rolls-out-c2pa-compliant-image-verification-for-professional-newsrooms">Authenticity Imaging System</a> in May, offering content compliance to help verify the authenticity of images (and, by proxy, policing image manipulation and AI embelishment). </p><p>Where Canon definitely <em>is</em> implementing AI, however, is in the design phase. </p><p>"We have started our attempt to use AI for design," notes Hibi, which is born out by <a href="https://www.digitalcameraworld.com/cameras/canon-will-use-ai-to-launch-new-cameras-faster-by-using-software-to-help-find-issues-like-heat-dissipation-before-the-physical-prototype">a recent company report</a> that AI will be used in the early prototyping phase to simulate things like drop tests and assess thermal performance.</p><p>"We have no choice but to use AI in the design department," adds Go Tokura, executive vice president and head of Canon's Imaging Group. He's also sure to point out that the fruits of the technology will still be distinctly 'Canon', rather than resulting in homogenized products that are the same as other brands. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cYqs6r6p2DnUDyiayL2FaM" name="optics" alt="A Canon lens designer working on a computer with a diagram of an optical formula" src="https://cdn.mos.cms.futurecdn.net/cYqs6r6p2DnUDyiayL2FaM-1920-80.jpg" mos="" align="middle" fullscreen="" width="800" height="450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>"When it comes to design, it is said that the AI can bring up the best possible solution. And you may think, if that’s the case, every single company will come up with the same new products. </p><p>"We have our own accumulated technology – not just designing capabilities, but also production technology as well, and materials. So even if we use AI for design, AI will consider all these unique capabilities to come up with the best solution <em>for Canon</em>. </p><p>"So even if the solution is generated by AI, that could be a good solution that will be able to differentiate our product from the others."</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> for mirrorless. To see how Canon is employing AI in its top-tier cameras, check out my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r1-review">Canon EOS R1 review</a> and my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II review</a>. </p>
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                                                            <title><![CDATA[ DSLR storms from #32 to #1 in Japan's marketplace –and it's a favorite camera among sports and action photographers ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The latest<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> mirrorless cameras </a>often come with anything but an affordable price tag, which is one reason buying used gear remains so popular. New data from Japanese camera marketplace Minna Camera shows that one <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> in particular has risen in popularity over the last month, skipping 31 positions in just 4 weeks, to landing at number 1. </p><p>This camera is the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a>, launched back in November 2014, making it nearly 12 years old. Part of Canon's high-end APS-C DSLR line, it performs well in harsh conditions and its AF (autofocus) system gets moving subjects sharp quickly, making it a favorite among sports and action photographers. </p><p>Another notable success was achieved by a mirrorless camera, as the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> lands at number 9 after previously ranking at 65. Released in 2021, the very likeable little APS-C camera is not discontinued – which is a rarity in the top 10, as 70% of the models on the list are no longer in production. </p><h2 id="top-10-traded-cameras-at-minna-cameras-aug-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (Aug 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:67.01%;"><img id="9ijNMeNLYuZ9JqiuJwYP2R" name="Design Cut EOS 7D Mark II 3 B Special_1.jpg" alt="canon eos 7d mark ii" src="https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="650" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II review</a> insight: "Its weatherproofing means that it can be used in harsh conditions, and its autofocus system gets moving subjects sharp quickly. The metering system delivers correctly exposed images in a wide range of conditions" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>Prev. position: 32</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥50,872 <br>(approx. $326 / £242)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a></p></td><td  ><p>Prev. position: 2</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥261,616<br>(approx. $1,679 / £1,245)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> </p></td><td  ><p>Prev. position: 11</p></td><td  ><p>2018 release</p></td><td  ><p>¥135,490<br>(approx. $869 / £654)</p></td></tr><tr><td class="firstcol " ><p>4.<a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a> </p></td><td  ><p>Prev. position: 6</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥45,342<br>(approx. $291 / £216)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Prev. position: 3</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥161,723 <br>(approx. $1,038 / £770)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NmfuFavzAq39HW9Cj7ZKGT" name="TTT296_2019_Awards_FOA_7" alt="Nikon Z6 product image on a yellow, red, and grey background" src="https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6 review</a> insight: "The Nikon Z6 is always going to be somewhat overshadowed by the more powerful and higher-resolution Z7, but actually it’s a much more versatile camera, as well as being much more affordable. On paper it could easily come across as being a little bit dull but worthy; in practice its finesse, performance and image quality are just awesome" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / T3 Magazine )</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a></p></td><td  ><p>Prev. position: 12</p></td><td  ><p>2018 release<br><em>Discontinued</em></p></td><td  ><p>¥93,686<br>(approx. $603 / £446)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>Prev. position: 1</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥68,151 <br>(approx. $439 / £325)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50</a></p></td><td  ><p>Prev. position: 5</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>¥61,689<br>(approx. $397 / £294)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> (black)</p></td><td  ><p>Prev. position: 65</p></td><td  ><p>2021 release</p></td><td  ><p>¥58,339<br>(approx. $375 / £278)<br></p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></p></td><td  ><p>Prev. position: 13</p></td><td  ><p>2022 release<br></p></td><td  ><p>¥230,479<br>(approx. $1,483 / £1,097)</p></td></tr></tbody></table></div><p><em>*Release year, discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 7D Mark II,Canon EOS R5,Sony Alpha A7 III,Sony Alpha 6000,Canon EOS R6,Nikon Z6,Nikon D750,Nikon Z50,Sony ZV-E10,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-storms-from-32-to-1-in-japans-marketplace-and-its-a-favorite-camera-among-sports-and-action-photographers</link>
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                            <![CDATA[ Nearly 12 years after its launch, this DSLR shot to the top of major Japanese retailer's used camera chart – while a mirrorless makes a big leap back into the top 10 ]]>
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                                                                        <pubDate>Fri, 04 Sep 2026 11:24:31 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Sep 2026 14:10:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[The Canon EOS R7 Mark II is the most-traded camera in Japan right now]]></media:description>                                                    </media:content>
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                                <p>The latest<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> mirrorless cameras </a>often come with anything but an affordable price tag, which is one reason buying used gear remains so popular. New data from Japanese camera marketplace Minna Camera shows that one <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> in particular has risen in popularity over the last month, skipping 31 positions in just 4 weeks, to landing at number 1. </p><p>This camera is the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a>, launched back in November 2014, making it nearly 12 years old. Part of Canon's high-end APS-C DSLR line, it performs well in harsh conditions and its AF (autofocus) system gets moving subjects sharp quickly, making it a favorite among sports and action photographers. </p><p>Another notable success was achieved by a mirrorless camera, as the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> lands at number 9 after previously ranking at 65. Released in 2021, the very likeable little APS-C camera is not discontinued – which is a rarity in the top 10, as 70% of the models on the list are no longer in production. </p><h2 id="top-10-traded-cameras-at-minna-cameras-aug-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (Aug 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:67.01%;"><img id="9ijNMeNLYuZ9JqiuJwYP2R" name="Design Cut EOS 7D Mark II 3 B Special_1.jpg" alt="canon eos 7d mark ii" src="https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R-1920-80.jpg" mos="" align="middle" fullscreen="1" width="970" height="650" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9ijNMeNLYuZ9JqiuJwYP2R-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II review</a> insight: "Its weatherproofing means that it can be used in harsh conditions, and its autofocus system gets moving subjects sharp quickly. The metering system delivers correctly exposed images in a wide range of conditions" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>Prev. position: 32</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥50,872 <br>(approx. $326 / £242)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a></p></td><td  ><p>Prev. position: 2</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥261,616<br>(approx. $1,679 / £1,245)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> </p></td><td  ><p>Prev. position: 11</p></td><td  ><p>2018 release</p></td><td  ><p>¥135,490<br>(approx. $869 / £654)</p></td></tr><tr><td class="firstcol " ><p>4.<a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a> </p></td><td  ><p>Prev. position: 6</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥45,342<br>(approx. $291 / £216)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Prev. position: 3</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>¥161,723 <br>(approx. $1,038 / £770)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NmfuFavzAq39HW9Cj7ZKGT" name="TTT296_2019_Awards_FOA_7" alt="Nikon Z6 product image on a yellow, red, and grey background" src="https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NmfuFavzAq39HW9Cj7ZKGT-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6 review</a> insight: "The Nikon Z6 is always going to be somewhat overshadowed by the more powerful and higher-resolution Z7, but actually it’s a much more versatile camera, as well as being much more affordable. On paper it could easily come across as being a little bit dull but worthy; in practice its finesse, performance and image quality are just awesome" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / T3 Magazine )</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/nikon-z6-review">Nikon Z6</a></p></td><td  ><p>Prev. position: 12</p></td><td  ><p>2018 release<br><em>Discontinued</em></p></td><td  ><p>¥93,686<br>(approx. $603 / £446)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>Prev. position: 1</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>¥68,151 <br>(approx. $439 / £325)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50</a></p></td><td  ><p>Prev. position: 5</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>¥61,689<br>(approx. $397 / £294)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a> (black)</p></td><td  ><p>Prev. position: 65</p></td><td  ><p>2021 release</p></td><td  ><p>¥58,339<br>(approx. $375 / £278)<br></p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></p></td><td  ><p>Prev. position: 13</p></td><td  ><p>2022 release<br></p></td><td  ><p>¥230,479<br>(approx. $1,483 / £1,097)</p></td></tr></tbody></table></div><p><em>*Release year, discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Canon EOS 7D Mark II,Canon EOS R5,Sony Alpha A7 III,Sony Alpha 6000,Canon EOS R6,Nikon Z6,Nikon D750,Nikon Z50,Sony ZV-E10,Canon EOS R6 Mark II" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p>
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                                                            <title><![CDATA[ The smartphone destroyed the camera industry. Now, providing a ”photography experience different from that of smartphones” is driving growth, Canon says ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The rise of the smartphone is a near match for the decline of the compact camera – and while the camera industry has struggled amid rising capabilities of smartphone cameras, brands are seeing steady growth over the past few years. A big driver of that growth? The pushback against the smartphone camera.</p><p>In <a href="https://global.canon/en/ir/report/pdf/report2026h.pdf" target="_blank" rel="nofollow">a report to investors</a> detailing the first half of 2026, Canon Chairman and CEO Fujio Mitarai says much of Canon’s growth in 2026 has stemmed from strong camera sales. Compact cameras have been growing particularly well for Canon, as models like the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7 X Mark III</a> find newfound popularity among users who find smartphones can’t compete with the camera’s flash and zoom range.</p><p>But, the CEO says that even mirrorless cameras have seen growth as part of the trend towards reaching for a dedicated camera instead of a smartphone. “As for interchangeable-lens digital cameras, sales increased due to a growing number of new camera users, particularly among young people, who are seeking a photography experience different from that of smartphones,” the report reads.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4913px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="NHa9ojXUWfi7K9dgSQNq5V" name="16x9_edit_P5060165d" alt="The Canon EOS C50, R6 V, R6 Mark III and R6 Mark II on a wooden surface, against a blue background" src="https://cdn.mos.cms.futurecdn.net/NHa9ojXUWfi7K9dgSQNq5V-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4913" height="2763" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NHa9ojXUWfi7K9dgSQNq5V-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS C50, R6 V, R6 Mark III and R6 Mark II </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The report specifically names the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a>, a mirrorless camera launched late in 2025 that has been a frequent name among some bestseller lists, as a camera that has done particularly well.</p><p>The compact camera trend remains strong, however, and Canon has once again <a href="https://www.digitalcameraworld.com/cameras/the-compact-camera-is-so-popular-canon-is-increasing-production-again-but-the-rising-cost-of-memory-is-a-major-concern">stepped up production</a> and included supply volume for popular point-and-shoot models. The larger sensor PowerShot G7 X Mark III remains hard to find after the camera went viral on social media, while models like the 40x zoom <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX740 HS</a> have also risen up best-seller lists.</p><p>In the first half of 2026, Canon’s camera sales have increased by 16.9 percent when ranked by sales price. </p><p>Sales across Canon’s different business units, which also include printers, medical, and industrial, rose by 3.5 percent.</p><p>According to the report, <a href="https://www.digitalcameraworld.com/cameras/will-rising-dram-costs-affect-camera-prices-this-is-what-canon-is-predicting-for-2026-amid-rising-costs-for-memory-and-raw-materials">higher memory and raw material costs</a> remain a concern, but the company has increased net income by 9.8 percent compared to the first half of 2025.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Canon EOS R6 Mark III,Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Canon EOS R10" data-widget-title="Today's top Canon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/the-smartphone-destroyed-the-camera-industry-now-providing-a-photography-experience-different-from-that-of-smartphones-is-driving-growth-canon-says</link>
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                            <![CDATA[ In a report detailing the first half of 2026, Canon says that mirrorless cameras as well as compact cameras are on the rise amid the smartphone pushback ]]>
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                                                                        <pubDate>Wed, 02 Sep 2026 15:28:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Tim Coleman / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Canon EOS R6 Mark II with the R6 Mark III]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands]]></media:title>
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                                <p>The rise of the smartphone is a near match for the decline of the compact camera – and while the camera industry has struggled amid rising capabilities of smartphone cameras, brands are seeing steady growth over the past few years. A big driver of that growth? The pushback against the smartphone camera.</p><p>In <a href="https://global.canon/en/ir/report/pdf/report2026h.pdf" target="_blank" rel="nofollow">a report to investors</a> detailing the first half of 2026, Canon Chairman and CEO Fujio Mitarai says much of Canon’s growth in 2026 has stemmed from strong camera sales. Compact cameras have been growing particularly well for Canon, as models like the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7 X Mark III</a> find newfound popularity among users who find smartphones can’t compete with the camera’s flash and zoom range.</p><p>But, the CEO says that even mirrorless cameras have seen growth as part of the trend towards reaching for a dedicated camera instead of a smartphone. “As for interchangeable-lens digital cameras, sales increased due to a growing number of new camera users, particularly among young people, who are seeking a photography experience different from that of smartphones,” the report reads.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4913px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="NHa9ojXUWfi7K9dgSQNq5V" name="16x9_edit_P5060165d" alt="The Canon EOS C50, R6 V, R6 Mark III and R6 Mark II on a wooden surface, against a blue background" src="https://cdn.mos.cms.futurecdn.net/NHa9ojXUWfi7K9dgSQNq5V-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4913" height="2763" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NHa9ojXUWfi7K9dgSQNq5V-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS C50, R6 V, R6 Mark III and R6 Mark II </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The report specifically names the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a>, a mirrorless camera launched late in 2025 that has been a frequent name among some bestseller lists, as a camera that has done particularly well.</p><p>The compact camera trend remains strong, however, and Canon has once again <a href="https://www.digitalcameraworld.com/cameras/the-compact-camera-is-so-popular-canon-is-increasing-production-again-but-the-rising-cost-of-memory-is-a-major-concern">stepped up production</a> and included supply volume for popular point-and-shoot models. The larger sensor PowerShot G7 X Mark III remains hard to find after the camera went viral on social media, while models like the 40x zoom <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX740 HS</a> have also risen up best-seller lists.</p><p>In the first half of 2026, Canon’s camera sales have increased by 16.9 percent when ranked by sales price. </p><p>Sales across Canon’s different business units, which also include printers, medical, and industrial, rose by 3.5 percent.</p><p>According to the report, <a href="https://www.digitalcameraworld.com/cameras/will-rising-dram-costs-affect-camera-prices-this-is-what-canon-is-predicting-for-2026-amid-rising-costs-for-memory-and-raw-materials">higher memory and raw material costs</a> remain a concern, but the company has increased net income by 9.8 percent compared to the first half of 2025.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Canon EOS R6 Mark III,Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Canon EOS R10" data-widget-title="Today's top Canon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>.</p>
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                                                            <title><![CDATA[ An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a tech reporter and photographer, I find some of the top trending camera lists easy to predict – but I never would have predicted the unusual mashup leading the top trending cameras in the US right now. Newly launched cameras like the Sony RX10 V bridge camera and popular mirrorless Canon EOS R6 Mark III are sitting mixed in with the strange Godox C100 compact viewfinder camera and even an eight-year-old DSLR, the Canon EOS Rebel T7.</p><p>The insight comes from <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">US retailer B&H</a>, who recently shared the list of top trending cameras for August 2026 with Digital Camera World.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> leads the top trending list for the second month in a row. The newly launched bridge camera revives the popular one-inch sensor paired with a 25x zoom lens. The bridge camera feels like the opposite of the compact camera trend with its beefy bridge-style design, but the camera is built to replace multiple lenses with its 24-600mm equivalent lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:56.17%;"><img id="wSBPqbf8GEMHe48XXN48rL" name="Godox6" alt="Godox C100 being held by James Artaius outdoors" src="https://cdn.mos.cms.futurecdn.net/wSBPqbf8GEMHe48XXN48rL-1920-80.gif" mos="" align="middle" fullscreen="" width="600" height="337" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Godox C100 </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is followed by what reviewer James Artaius says is the “weirdest camera ever,” the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">Godox C100</a>. The camera is 50 percent screen and doubles as a light meter, but the 2MP resolution, $45 / £39 price point, and the slim design also feel reminiscent of the trend behind the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a>. The unusual design for the C100 is proving to be quite popular, with the C100 also appearing on the trends list for July.</p><p>The list isn’t without high-end mirrorless cameras, however. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> ranks high on the list of August trends. Launched late in 2025, the R6 Mark III was dubbed the “new yardstick by which other hybrids will be measured,” thanks to its mix of 32.5MP 40fps stills and 7K 60p open gate.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="w7iFuuFmLrg6MKs4TtLpnh" name="Canon RF 14mm F1.4 VCM -15" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/w7iFuuFmLrg6MKs4TtLpnh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/w7iFuuFmLrg6MKs4TtLpnh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>Perhaps the most unusual camera to hit the trends list, however, isn’t a fresh launch but an aging DSLR: the <a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review">Canon EOS Rebel T7</a> (EOS 2000D). DSLRs have been <a href="https://www.digitalcameraworld.com/cameras/compact-cameras-are-climbing-in-popularity-nearly-as-fast-as-dslrs-are-declining-the-latest-stats-suggest">steadily declining in popularity</a> in recent years, so it’s unusual to find one hitting the trends list. The T7, however, still has a key feature going for it – it only costs $500 with a kit lens right now.</p><p>Still, while the T7 has an excellent price, Canon isn’t without similarly priced mirrorless kits like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">EOS R100</a> – which has the same resolution in a smaller design with a more advanced autofocus system.</p><p>The DSLR is followed by another Canon mirrorless, this one even more pro-level: The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a>. The R5 Mark II, launched in 2024, brings a 45MP resolution with 8K 60 video, and yet still manages a speedy 30 fps burst mode.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7625px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HzxUVgKLEYVSpJNPpAcjMC" name="Sony A7V -6" alt="Sony A7 V camera held in a person's hands" src="https://cdn.mos.cms.futurecdn.net/HzxUVgKLEYVSpJNPpAcjMC-1920-80.jpg" mos="" align="middle" fullscreen="" width="7625" height="4289" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The Sony mirrorless that has been hitting <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">top trends lists in Japan</a> since its launch continues to make an appearance on trend lists in the US. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> brings 33MP and 30 fps capabilities to Sony’s more affordable member in the full-frame Alpha series, along with upgraded subject recognition autofocus and stabilization up to 7.5 stops.</p><p>Several viral compact cameras also continue to impact camera trends in the US. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – which is still currently out of stock at B&H – makes the list with its compact retro design and 40.2MP sensor.</p><p>Canon’s pocketable zoom camera, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX740 HS</a>, is also trending. Leica’s luxury Micro Four Thirds compact camera, the <a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">D-Lux 8</a>, is also trending, but it's the new Metal Gray colorway that made the trends list. The more pocketable sibling to the RX10 V, the <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a>, also makes the list of August trends.</p><p>Finally, the top performer from Sony’s crop sensor still camera series, the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a>, also hit the trends list for August.</p><h2 id="top-trending-cameras-at-b-amp-h-for-august-2026">Top trending cameras at B&H for August 2026</h2><ul><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">Godox C100 Mini Camera</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review">Canon EOS Rebel T7 / EOS 2000D</a> with 18-55mm lens</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">Leica D-Lux 8</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a></li></ul><div data-widget-type="multimodelreview" data-model-name="Sony RX10 V,Godox C100,Canon EOS R6 Mark III,Canon EOS 2000D,Canon EOS R5 Mark II,Sony A7 V,Fujifilm X100VI,Canon PowerShot SX740 HS,Leica D-Lux 8,Sony RX100 Mark VII,Sony A6700" data-widget-title="Today's best deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">best bridge cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/8-year-old-dslr-is-fighting-with-pro-mirrorless-a-new-bridge-camera-and-a-cheap-compact-in-strangest-mix-of-camera-trends-yet</link>
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                            <![CDATA[ What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H ]]>
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                                                                        <pubDate>Wed, 02 Sep 2026 14:52:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.]]></media:description>                                                            <media:text><![CDATA[Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.]]></media:text>
                                <media:title type="plain"><![CDATA[Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.]]></media:title>
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                                <p>As a tech reporter and photographer, I find some of the top trending camera lists easy to predict – but I never would have predicted the unusual mashup leading the top trending cameras in the US right now. Newly launched cameras like the Sony RX10 V bridge camera and popular mirrorless Canon EOS R6 Mark III are sitting mixed in with the strange Godox C100 compact viewfinder camera and even an eight-year-old DSLR, the Canon EOS Rebel T7.</p><p>The insight comes from <a href="https://www.bhphotovideo.com/" target="_blank" rel="sponsored">US retailer B&H</a>, who recently shared the list of top trending cameras for August 2026 with Digital Camera World.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> leads the top trending list for the second month in a row. The newly launched bridge camera revives the popular one-inch sensor paired with a 25x zoom lens. The bridge camera feels like the opposite of the compact camera trend with its beefy bridge-style design, but the camera is built to replace multiple lenses with its 24-600mm equivalent lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:56.17%;"><img id="wSBPqbf8GEMHe48XXN48rL" name="Godox6" alt="Godox C100 being held by James Artaius outdoors" src="https://cdn.mos.cms.futurecdn.net/wSBPqbf8GEMHe48XXN48rL-1920-80.gif" mos="" align="middle" fullscreen="" width="600" height="337" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Godox C100 </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is followed by what reviewer James Artaius says is the “weirdest camera ever,” the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">Godox C100</a>. The camera is 50 percent screen and doubles as a light meter, but the 2MP resolution, $45 / £39 price point, and the slim design also feel reminiscent of the trend behind the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a>. The unusual design for the C100 is proving to be quite popular, with the C100 also appearing on the trends list for July.</p><p>The list isn’t without high-end mirrorless cameras, however. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> ranks high on the list of August trends. Launched late in 2025, the R6 Mark III was dubbed the “new yardstick by which other hybrids will be measured,” thanks to its mix of 32.5MP 40fps stills and 7K 60p open gate.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="w7iFuuFmLrg6MKs4TtLpnh" name="Canon RF 14mm F1.4 VCM -15" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/w7iFuuFmLrg6MKs4TtLpnh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/w7iFuuFmLrg6MKs4TtLpnh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>Perhaps the most unusual camera to hit the trends list, however, isn’t a fresh launch but an aging DSLR: the <a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review">Canon EOS Rebel T7</a> (EOS 2000D). DSLRs have been <a href="https://www.digitalcameraworld.com/cameras/compact-cameras-are-climbing-in-popularity-nearly-as-fast-as-dslrs-are-declining-the-latest-stats-suggest">steadily declining in popularity</a> in recent years, so it’s unusual to find one hitting the trends list. The T7, however, still has a key feature going for it – it only costs $500 with a kit lens right now.</p><p>Still, while the T7 has an excellent price, Canon isn’t without similarly priced mirrorless kits like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">EOS R100</a> – which has the same resolution in a smaller design with a more advanced autofocus system.</p><p>The DSLR is followed by another Canon mirrorless, this one even more pro-level: The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a>. The R5 Mark II, launched in 2024, brings a 45MP resolution with 8K 60 video, and yet still manages a speedy 30 fps burst mode.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7625px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HzxUVgKLEYVSpJNPpAcjMC" name="Sony A7V -6" alt="Sony A7 V camera held in a person's hands" src="https://cdn.mos.cms.futurecdn.net/HzxUVgKLEYVSpJNPpAcjMC-1920-80.jpg" mos="" align="middle" fullscreen="" width="7625" height="4289" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The Sony mirrorless that has been hitting <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">top trends lists in Japan</a> since its launch continues to make an appearance on trend lists in the US. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> brings 33MP and 30 fps capabilities to Sony’s more affordable member in the full-frame Alpha series, along with upgraded subject recognition autofocus and stabilization up to 7.5 stops.</p><p>Several viral compact cameras also continue to impact camera trends in the US. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – which is still currently out of stock at B&H – makes the list with its compact retro design and 40.2MP sensor.</p><p>Canon’s pocketable zoom camera, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">PowerShot SX740 HS</a>, is also trending. Leica’s luxury Micro Four Thirds compact camera, the <a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">D-Lux 8</a>, is also trending, but it's the new Metal Gray colorway that made the trends list. The more pocketable sibling to the RX10 V, the <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a>, also makes the list of August trends.</p><p>Finally, the top performer from Sony’s crop sensor still camera series, the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a>, also hit the trends list for August.</p><h2 id="top-trending-cameras-at-b-amp-h-for-august-2026">Top trending cameras at B&H for August 2026</h2><ul><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">Godox C100 Mini Camera</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-rebel-t7-eos-2000d-review">Canon EOS Rebel T7 / EOS 2000D</a> with 18-55mm lens</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review">Leica D-Lux 8</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a></li></ul><div data-widget-type="multimodelreview" data-model-name="Sony RX10 V,Godox C100,Canon EOS R6 Mark III,Canon EOS 2000D,Canon EOS R5 Mark II,Sony A7 V,Fujifilm X100VI,Canon PowerShot SX740 HS,Leica D-Lux 8,Sony RX100 Mark VII,Sony A6700" data-widget-title="Today's best deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">best bridge cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ This all-in-one super lens with 18.8x zoom just got faster autofocus for free, but photographers shouldn't get too excited ]]></title>
                                                                                                <dc:content><![CDATA[ <p>All-in-one super zooms, also known as <a href="https://www.digitalcameraworld.com/photography/what-is-a-workhorse-lens">workhorse lenses</a>, give photographers incredible versatility from a single lens. The <a href="https://www.digitalcameraworld.com/cameras/lenses/sigma-16-300mm-f-3-5-6-7-dc-os-c-review">Sigma 16-300mm f/3.5-6.7 DC OS | C</a> is a prime example. Designed for APS-C <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, it offers an impressive 18.8x zoom range, covering everything from <a href="https://www.digitalcameraworld.com/buying-guides/best-wide-angle-lens">wide-angle</a> to <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">telephoto </a>without changing lenses. </p><p>Now, Sigma has released a new firmware update for the superzoom, improving AF (autofocus) operation speed, tweaking peripheral illumination correction, and fixing occasional blackout/freesing issue when used with the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III. </a></p><p>The latter hints at why photographers shouldn't get too excited. While the 16-300mm f/3.5-6.7 DC OS | C is available for Canon RF, Fujifilm X, Sony E and L-mount, the firmware update is only for the Canon RF version. </p><h3 class="article-body__section" id="section-firmware-overview"><span>Firmware overview</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5354px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="uFJR5tS9L3ZQHUdUnFdo6a" name="S16-300 7804.JPG" alt="Sigma 16-300mm f/3.5-6.7 DC OS | C product image" src="https://cdn.mos.cms.futurecdn.net/uFJR5tS9L3ZQHUdUnFdo6a-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5354" height="3012" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uFJR5tS9L3ZQHUdUnFdo6a-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/lenses/sigma-16-300mm-f-3-5-6-7-dc-os-c-review" target="_blank" rel="nofollow">Review insight:</a> "The Sigma 16-300mm f/3.5-6.7 DC OS | C is a travel lens that aims to really put the 'super' into superzoom" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p><strong>Ver.1.0.1 </strong><br><a href="https://www.sigma-global.com/en/support/firmware/c025_16_300_35_67/?mount=canon_rf&os=windows" target="_blank" rel="nofollow">Download link Windows </a><br><a href="https://www.sigma-global.com/en/support/firmware/c025_16_300_35_67/?mount=canon_rf&os=mac" target="_blank" rel="nofollow">Download link Mac OS</a></p><p><strong>Improvements</strong><br><strong>• </strong>Fixed an isolated issue where the monitor blacks out and the camera freezes during shooting when used with the Canon EOS R6 Mark III<br><strong>• </strong>Improved autofocus (AF) operation speed<br><strong>• </strong>Optimized peripheral illumination correction data to improve correction accuracy</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Sigma 16-300mm f/3.5-6.7 DC OS | Contemporary"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-travel">best lenses for travel photography</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/this-all-in-one-super-lens-with-18-8x-zoom-just-got-faster-autofocus-for-free-but-photographers-shouldnt-get-too-excited</link>
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                            <![CDATA[ The versatile 16-300mm zoom covers everything from wide-angle to telephoto – and now gets a fresh firmware update ]]>
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                                                                        <pubDate>Wed, 02 Sep 2026 11:15:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[For photographers looking for a versatile zoom, the Sigma 16-300mm f/3.5-6.7 DC OS | C offers an impressive range in a single lens]]></media:description>                                                            <media:text><![CDATA[Sigma 16-300mm f3.5-7.1 | C]]></media:text>
                                <media:title type="plain"><![CDATA[Sigma 16-300mm f3.5-7.1 | C]]></media:title>
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                                <p>All-in-one super zooms, also known as <a href="https://www.digitalcameraworld.com/photography/what-is-a-workhorse-lens">workhorse lenses</a>, give photographers incredible versatility from a single lens. The <a href="https://www.digitalcameraworld.com/cameras/lenses/sigma-16-300mm-f-3-5-6-7-dc-os-c-review">Sigma 16-300mm f/3.5-6.7 DC OS | C</a> is a prime example. Designed for APS-C <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, it offers an impressive 18.8x zoom range, covering everything from <a href="https://www.digitalcameraworld.com/buying-guides/best-wide-angle-lens">wide-angle</a> to <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">telephoto </a>without changing lenses. </p><p>Now, Sigma has released a new firmware update for the superzoom, improving AF (autofocus) operation speed, tweaking peripheral illumination correction, and fixing occasional blackout/freesing issue when used with the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III. </a></p><p>The latter hints at why photographers shouldn't get too excited. While the 16-300mm f/3.5-6.7 DC OS | C is available for Canon RF, Fujifilm X, Sony E and L-mount, the firmware update is only for the Canon RF version. </p><h3 class="article-body__section" id="section-firmware-overview"><span>Firmware overview</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5354px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="uFJR5tS9L3ZQHUdUnFdo6a" name="S16-300 7804.JPG" alt="Sigma 16-300mm f/3.5-6.7 DC OS | C product image" src="https://cdn.mos.cms.futurecdn.net/uFJR5tS9L3ZQHUdUnFdo6a-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5354" height="3012" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uFJR5tS9L3ZQHUdUnFdo6a-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.digitalcameraworld.com/cameras/lenses/sigma-16-300mm-f-3-5-6-7-dc-os-c-review" target="_blank" rel="nofollow">Review insight:</a> "The Sigma 16-300mm f/3.5-6.7 DC OS | C is a travel lens that aims to really put the 'super' into superzoom" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p><strong>Ver.1.0.1 </strong><br><a href="https://www.sigma-global.com/en/support/firmware/c025_16_300_35_67/?mount=canon_rf&os=windows" target="_blank" rel="nofollow">Download link Windows </a><br><a href="https://www.sigma-global.com/en/support/firmware/c025_16_300_35_67/?mount=canon_rf&os=mac" target="_blank" rel="nofollow">Download link Mac OS</a></p><p><strong>Improvements</strong><br><strong>• </strong>Fixed an isolated issue where the monitor blacks out and the camera freezes during shooting when used with the Canon EOS R6 Mark III<br><strong>• </strong>Improved autofocus (AF) operation speed<br><strong>• </strong>Optimized peripheral illumination correction data to improve correction accuracy</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="multimodelreview" data-model-name="Sigma 16-300mm f/3.5-6.7 DC OS | Contemporary"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-travel">best lenses for travel photography</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses.</a></p>
                                                            </article>
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                                                            <title><![CDATA[ How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The top three camera makers in Japan have shifted – but a new report is hinting why. Earlier this year, a tally of the top camera makers in Japan showed that Fujifilm had pushed Nikon out of the top three in a major industry shakeup. But a new report reveals that, when it comes to mirrorless cameras, Nikon still sits in the top three.</p><p>The <a href="https://dclife.jp/archives/19003" target="_blank" rel="nofollow">new data from Toyo Keizai Inc.</a> takes a different approach than <a href="https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan">the Nikkei report</a> that first hinted that Fujifilm is now one of the top three camera makers in Japan. The new report shows different numbers for one key reason: The report breaks down the cameras by category.</p><p>Comparing the two industry reports reveals that, while Fujifilm has risen up the ranks to spot three, narrowing down the list to just mirrorless cameras doesn’t have the same shakeup. Looking at the number of mirrorless cameras shipped, Canon, Sony, and Nikon are still leading the list.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6411px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5vwCXcS8bBkPc46e6JQCug" name="Canon RF 14mm F1.4 VCM -12" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, next to a Canon EOS R6 Mark III camera with Canon RF 7-14mm f/2.8-3.5L Fisheye STM lens attached" src="https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6411" height="3606" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon remains the most popular camera brand when ranking only mirrorless cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>According to the mirrorless camera report, Canon led with 2.3 million mirrorless cameras, followed by Sony with 1.8 million, Nikon with 860,000, Fujifilm with 750,000, Panasonic at 270,000, and OM System at 120,000.</p><p>The two contrasting reports suggest that it’s Fujifilm’s compact cameras like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-half-review">X Half</a> that have pushed the brand into the top three, as when considering just the mirrorless cameras, Fujifilm still sits in fourth.</p><p>But while Fujifilm needs the sales of the viral X100VI in order to overtake the longstanding Nikon, the data also reveals just how much growth the company has had in the past two years for mirrorless alone. From 2023 to 2025, Fujifilm has almost doubled the number of mirrorless cameras shipped, moving from 380,000 to 750,000.</p><p>Based on the numbers in the overall report, that leaves Fujifilm with a whopping 410,000 compact cameras shipped in 2025 – though that number could include Instax as well as popular models like the X100VI.</p><p>Canon still leads even when doing a bit of math to see how many compact cameras were shipped last year. With 4.5 million cameras sold, 2.05 million of those were mirrorless cameras, and 580,000 were DSLRs. That suggests that Canon sold around 1.87 million cameras that didn’t fall into either interchangeable lens category.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony remains in second place among Japan's camera makers, even when looking exclusively at mirrorless numbers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony sold 2.42 million cameras, according to the report, with 1.8 million of those as mirrorless, leaving around 620,000 fixed lens cameras.</p><p>Breaking down the camera shipments by category also shows just how small the DSLR numbers are. Canon shipped around 580,000 DSLRs and Nikon 60,000. While the shrinking DSLR market is expected as brands focus remains on mirrorless, Canon’s DSLR numbers still remain above half a million.</p><p>Pentax, the camera brand that remains committed to DSLRs over mirrorless, shipped just 10,000 DSLRs, according to the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best mirrorless cameras for beginners</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/how-popular-would-fujifilm-be-without-the-x100vi-new-rankings-from-japan-hint-compact-cameras-arent-the-only-camera-trend-to-watch</link>
                                                                            <description>
                            <![CDATA[ Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows ]]>
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                                                                        <pubDate>Tue, 01 Sep 2026 17:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall]]></media:description>                                                            <media:text><![CDATA[Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>The top three camera makers in Japan have shifted – but a new report is hinting why. Earlier this year, a tally of the top camera makers in Japan showed that Fujifilm had pushed Nikon out of the top three in a major industry shakeup. But a new report reveals that, when it comes to mirrorless cameras, Nikon still sits in the top three.</p><p>The <a href="https://dclife.jp/archives/19003" target="_blank" rel="nofollow">new data from Toyo Keizai Inc.</a> takes a different approach than <a href="https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan">the Nikkei report</a> that first hinted that Fujifilm is now one of the top three camera makers in Japan. The new report shows different numbers for one key reason: The report breaks down the cameras by category.</p><p>Comparing the two industry reports reveals that, while Fujifilm has risen up the ranks to spot three, narrowing down the list to just mirrorless cameras doesn’t have the same shakeup. Looking at the number of mirrorless cameras shipped, Canon, Sony, and Nikon are still leading the list.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6411px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5vwCXcS8bBkPc46e6JQCug" name="Canon RF 14mm F1.4 VCM -12" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, next to a Canon EOS R6 Mark III camera with Canon RF 7-14mm f/2.8-3.5L Fisheye STM lens attached" src="https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6411" height="3606" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5vwCXcS8bBkPc46e6JQCug-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon remains the most popular camera brand when ranking only mirrorless cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>According to the mirrorless camera report, Canon led with 2.3 million mirrorless cameras, followed by Sony with 1.8 million, Nikon with 860,000, Fujifilm with 750,000, Panasonic at 270,000, and OM System at 120,000.</p><p>The two contrasting reports suggest that it’s Fujifilm’s compact cameras like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-half-review">X Half</a> that have pushed the brand into the top three, as when considering just the mirrorless cameras, Fujifilm still sits in fourth.</p><p>But while Fujifilm needs the sales of the viral X100VI in order to overtake the longstanding Nikon, the data also reveals just how much growth the company has had in the past two years for mirrorless alone. From 2023 to 2025, Fujifilm has almost doubled the number of mirrorless cameras shipped, moving from 380,000 to 750,000.</p><p>Based on the numbers in the overall report, that leaves Fujifilm with a whopping 410,000 compact cameras shipped in 2025 – though that number could include Instax as well as popular models like the X100VI.</p><p>Canon still leads even when doing a bit of math to see how many compact cameras were shipped last year. With 4.5 million cameras sold, 2.05 million of those were mirrorless cameras, and 580,000 were DSLRs. That suggests that Canon sold around 1.87 million cameras that didn’t fall into either interchangeable lens category.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony remains in second place among Japan's camera makers, even when looking exclusively at mirrorless numbers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony sold 2.42 million cameras, according to the report, with 1.8 million of those as mirrorless, leaving around 620,000 fixed lens cameras.</p><p>Breaking down the camera shipments by category also shows just how small the DSLR numbers are. Canon shipped around 580,000 DSLRs and Nikon 60,000. While the shrinking DSLR market is expected as brands focus remains on mirrorless, Canon’s DSLR numbers still remain above half a million.</p><p>Pentax, the camera brand that remains committed to DSLRs over mirrorless, shipped just 10,000 DSLRs, according to the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best mirrorless cameras for beginners</a>.</p>
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                                                            <title><![CDATA[ Putting a Canon lens on a Fujifilm camera isn't blasphemy  – with this new adapter, it miraculously becomes a full stop brighter! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Using a crop sensor gives Fujifilm’s popular X-series of mirrorless cameras a more compact design – but the crop sensor also makes getting an ultra-wide lens more challenging. But a new speed booster adapter from Metabones boosts lenses to return to nearly the full-frame equivalent.</p><p>This month, <a href="https://metabones.com/article/of/SB_ULTRAII_and_SmartAdapterII_for_Fujifilm" target="_blank" rel="nofollow">Metabones announced</a> a series of four new Canon-EF to Fujifilm X adapters. That list of four converters includes a converter built for maintaining autofocus and IBIS performance and a speed booster for widening the lens and adding an extra stop of light, as well as cinema variants of those two adapters. </p><p>The Metabones T Speed Booster Ultra 0.71x II+ turns the usual APS-C crop factor from 1.5 to 1.07, widening the lens almost (but not quite) to the full-frame view. Metabones says the adapter also adds a full stop of light to the lens, up to f/0.9.</p><p>That turns lenses like Canon’s workhorse 24-70mm f/2.8 to a 17-50mm f/2.0 on Fujifilm bodies. Metabones says that the adapter uses five lens elements in four groups to optically convert that view while boosting sharpness and reducing vignetting.</p><p>Both the Speed Booster and the Smart Adapter use electronic connections and a custom lens profile in order to support both autofocus and image stabilization, despite using a Canon lens on a Fujifilm body.</p><p>Metabones says that the autofocus and stabilization support comes from the adapter’s built-in processor and storage that creates a lens profile for each mounted optic. The company says the adapter “gathers information about the lens as you normally use it” and saves that data for better performance.</p><p>While the adapters support PDAF (phase-detection AF), Metabones says that the lens doesn’t quite meet the performance of native glass but claims the adapter’s autofocus and stabilization outperform other adapted lens systems.</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/F8OIHwoTUmw" allowfullscreen></iframe></div></div><p>For full support, the new Metabones adapters need a newer PDAF Fujifilm body such as the X-H series, the X-T2 and newer, or the XPro2 and newer. The lens also needs to come from the list of supported optics, but that list has more than 100 EF-mount lenses.</p><p>Both the Speed Booster and Smart Adapter also come in Cinema variants, which have a locking mechanism to prevent unwanted play while focusing or zooming.</p><p>With the adapters being a second generation, Metabones says it's also releasing firmware to boost autofocus performance for owners of the previous generation.</p><p>All three boosters are set to <a href="https://metabones.com/products/?c=x-mount&p=1&s=1" target="_blank" rel="sponsored">arrive in September</a>. The Smart Adapter starts at $399 (about £295 / AU$555 / CA$554) and the Speed Booster at $699 (£516 / AU$974 / CA$970).</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">the best Fujifilm cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-lenses">best Fujifilm lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/putting-a-canon-lens-on-a-fujifilm-camera-isnt-blasphemy-with-this-new-adapter-it-miraculously-becomes-a-full-stop-brighter</link>
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                            <![CDATA[ Metabones has announced four new Canon-to-Fujifilm lens adapters, including a speed booster that lets in more light and negates the crop factor ]]>
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                                                                        <pubDate>Fri, 28 Aug 2026 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of four new Canon EF to Fujifilm X adapters and speed boosters from Metabones on a gray background]]></media:description>                                                            <media:text><![CDATA[A stack of four new Canon EF to Fujifilm X adapters and speed boosters from Metabones on a gray background]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of four new Canon EF to Fujifilm X adapters and speed boosters from Metabones on a gray background]]></media:title>
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                                <p>Using a crop sensor gives Fujifilm’s popular X-series of mirrorless cameras a more compact design – but the crop sensor also makes getting an ultra-wide lens more challenging. But a new speed booster adapter from Metabones boosts lenses to return to nearly the full-frame equivalent.</p><p>This month, <a href="https://metabones.com/article/of/SB_ULTRAII_and_SmartAdapterII_for_Fujifilm" target="_blank" rel="nofollow">Metabones announced</a> a series of four new Canon-EF to Fujifilm X adapters. That list of four converters includes a converter built for maintaining autofocus and IBIS performance and a speed booster for widening the lens and adding an extra stop of light, as well as cinema variants of those two adapters. </p><p>The Metabones T Speed Booster Ultra 0.71x II+ turns the usual APS-C crop factor from 1.5 to 1.07, widening the lens almost (but not quite) to the full-frame view. Metabones says the adapter also adds a full stop of light to the lens, up to f/0.9.</p><p>That turns lenses like Canon’s workhorse 24-70mm f/2.8 to a 17-50mm f/2.0 on Fujifilm bodies. Metabones says that the adapter uses five lens elements in four groups to optically convert that view while boosting sharpness and reducing vignetting.</p><p>Both the Speed Booster and the Smart Adapter use electronic connections and a custom lens profile in order to support both autofocus and image stabilization, despite using a Canon lens on a Fujifilm body.</p><p>Metabones says that the autofocus and stabilization support comes from the adapter’s built-in processor and storage that creates a lens profile for each mounted optic. The company says the adapter “gathers information about the lens as you normally use it” and saves that data for better performance.</p><p>While the adapters support PDAF (phase-detection AF), Metabones says that the lens doesn’t quite meet the performance of native glass but claims the adapter’s autofocus and stabilization outperform other adapted lens systems.</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/F8OIHwoTUmw" allowfullscreen></iframe></div></div><p>For full support, the new Metabones adapters need a newer PDAF Fujifilm body such as the X-H series, the X-T2 and newer, or the XPro2 and newer. The lens also needs to come from the list of supported optics, but that list has more than 100 EF-mount lenses.</p><p>Both the Speed Booster and Smart Adapter also come in Cinema variants, which have a locking mechanism to prevent unwanted play while focusing or zooming.</p><p>With the adapters being a second generation, Metabones says it's also releasing firmware to boost autofocus performance for owners of the previous generation.</p><p>All three boosters are set to <a href="https://metabones.com/products/?c=x-mount&p=1&s=1" target="_blank" rel="sponsored">arrive in September</a>. The Smart Adapter starts at $399 (about £295 / AU$555 / CA$554) and the Speed Booster at $699 (£516 / AU$974 / CA$970).</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">the best Fujifilm cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-lenses">best Fujifilm lenses</a>.</p>
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                                                            <title><![CDATA[ Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> sales figures from major retailer Yodobashi are in – and in the Top 10 chart for the first half of August 2026 are many cult <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> that are years old. At the top of the ranking sits a compact first released eight years ago, then relaunched in 2024 with essentially the same technology. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> takes the crown despite the wave of new compact camera launches lately, including Panasonic champions like the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Lumix L10</a> or <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">ZS300 / TZ300</a>. It is hard to find stock, with second-hand prices often climbing above its original RRP of <a href="https://www.adorama.com/canon-powershot-sx740-hs-digital-camera/p/icasx740s" target="_blank" rel="sponsored">$699.95</a> / <a href="https://www.currys.co.uk/products/canon-powershot-sx740-hs-lite-superzoom-compact-camera-black-10274058.html" target="_blank" rel="sponsored">£549.99</a>.</p><p>Yodobashi also reveals just how high demand is for some of the cameras on the list: four of the Top 10 are currently on backorder, including the No.1, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> (No.2), <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> (No.4), and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> (No.5) – all made the ranking due to previously placed orders. Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-review">ZV-1 I</a>I also made the Top 10, despite being currently out of production.</p><h2 id="yodobashi-s-top-10-best-selling-compact-cameras-1st-half-aug-2026"><a href="https://getnavi.jp/capa/news/504210/" target="_blank" rel="nofollow">Yodobashi's Top 10 best-selling compact cameras, 1st Half Aug 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Silver | Black <em>backordered</em><br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> | Black | Silver <em>backordered</em><br>3. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a> | Black | White <em>currently out of production</em><br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV </a><em>backordered</em><br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI </a>| Silver | Black <em>backordered</em><br>6. <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> | Black | White<br>8. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650M / Elph 360 HS A / Ixus 285 HS A</a> | Black | Silver<br>9. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Brown | Black<br>10. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">Panasonic Lumix TX3 / ZS300 / TZ300</a>  | Black | Graphite Silver</p><h2 id="canon-39-s-unbeatable-powershot-compact-cameras">Canon's unbeatable PowerShot compact cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="upKJzWbfUfzAkTXkGS8Lr" name="SX740HS b" alt="Photographer holding the Canon PowerShot SX740 HS Lite Edition" src="https://cdn.mos.cms.futurecdn.net/upKJzWbfUfzAkTXkGS8Lr-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/upKJzWbfUfzAkTXkGS8Lr-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight : "The Canon PowerShot SX740 HS makes an excellent everyday carry and is an ideal <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">travel camera</a> for your next vacation or family outing" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>When the original Canon PowerShot SX740 HS launched in 2018, the compact camera market looked very different from today. Straightforward point-and-shoots were popular, while premium compacts (now found across the category) were far less common. </p><p>Canon clearly found a winning formula with the SX740 HS, and the Lite Edition keeps that formula largely intact. It uses the same core camera technology as the original, with the main difference being the removal of in-camera USB charging in favor of an external battery charger. </p><p>The appeal is easy to understand: a genuinely pocketable camera, a huge 40x optical zoom (24–960mm equivalent), and a familiar, straightforward shooting experience – a combination that remains difficult to replace, even as newer compacts arrive with more advanced technology.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3360px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ezCkaRZhzWRhoSsyrjwdyg" name="IMG_3969169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/ezCkaRZhzWRhoSsyrjwdyg-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3360" height="1890" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ezCkaRZhzWRhoSsyrjwdyg-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "In a first for Canon, the G7 X III has a stacked-design CMOS sensor, and the 20.1MP, one-inch device is coupled with the latest Digic 8 processing engine to enable continuous shooting rates of up to 30fps" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>Another Canon model making the list is the PowerShot G7 X Mark III, also a model that is years old. It launched in 2019, yet remains one of the most sought-after compact cameras on the market.</p><p>Compared with the SX740 HS / Lite, the G7 X Mark II has a 1-inch sensor and a bright 24-100mm equivalent f/1.8-2.8 lens with 4.2x optical zoom.</p><p>Featuring a sensor format that is used in many of the best compact cameras, it gives users a big step up in image quality from most <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">action cams</a>, also when compared to the smaller 1/2.3-inch sensor of the SX740 HS / Lite.</p><h2 id="the-canon-g7-x-mark-iii-is-more-expensive-second-hand">The Canon G7 X Mark III is more expensive second-hand</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2347px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pmLMJquGgHbvQyfxEYRQYY" name="Screenshot 2026-08-03 at 14.15.11" alt="Black Canon PowerShot G7 X III compact camera displayed on a white background with product details and price on a website" src="https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2347" height="1320" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Spotted on MPB, an online platform for used photography and videography equipment </span><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p>Used prices are now often higher than the G7 X Mark III's original retail price. </p><p>While this might seem unusual for an older camera, renewed interest in compact cameras and the dedicated shooting experience that differs from shooting with a smartphone are key factors. Social media also helped fuel the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot</a> revival. </p><p>With the camera now difficult to find in stock, that popularity has collided with limited supply – pushing second-hand prices well above what you'd normally expect from a camera release in 2019. </p><p>So while newer compact cameras continue to arrive with more advanced technology, the latest Yodobashi chart shows that buyers are still driven to get one of the established Canon cult models, winning with their proven formula.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot SX740 HS Lite,Canon PowerShot G7 X Mark III,Sony ZV-1 II,Ricoh GR IV,Fujifilm X100VI,Sony RX10 V,Panasonic Lumix ZS99 / TZ99,Canon PowerShot Elph 360 HS A,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Chart-topping compact camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjnle"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjnle.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-aps-c-compact-cameras"> best APS-C compact cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/japans-no-1-compact-camera-is-a-cult-favorite-featuring-8-year-old-tech-and-40x-zoom-that-still-beats-newer-releases</link>
                                                                            <description>
                            <![CDATA[ With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why ]]>
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                                                                        <pubDate>Thu, 27 Aug 2026 09:29:41 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Sep 2026 10:46:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[This compact camera features incredible 40x optical zoom (24–960mm equivalent) and is Japan&amp;#39;s new No.1 ]]></media:description>                                                            <media:text><![CDATA[Canon PowerShot SX740 HS compact camera held in a hand]]></media:text>
                                <media:title type="plain"><![CDATA[Canon PowerShot SX740 HS compact camera held in a hand]]></media:title>
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                                <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> sales figures from major retailer Yodobashi are in – and in the Top 10 chart for the first half of August 2026 are many cult <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> that are years old. At the top of the ranking sits a compact first released eight years ago, then relaunched in 2024 with essentially the same technology. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> takes the crown despite the wave of new compact camera launches lately, including Panasonic champions like the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Lumix L10</a> or <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">ZS300 / TZ300</a>. It is hard to find stock, with second-hand prices often climbing above its original RRP of <a href="https://www.adorama.com/canon-powershot-sx740-hs-digital-camera/p/icasx740s" target="_blank" rel="sponsored">$699.95</a> / <a href="https://www.currys.co.uk/products/canon-powershot-sx740-hs-lite-superzoom-compact-camera-black-10274058.html" target="_blank" rel="sponsored">£549.99</a>.</p><p>Yodobashi also reveals just how high demand is for some of the cameras on the list: four of the Top 10 are currently on backorder, including the No.1, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> (No.2), <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> (No.4), and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> (No.5) – all made the ranking due to previously placed orders. Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-review">ZV-1 I</a>I also made the Top 10, despite being currently out of production.</p><h2 id="yodobashi-s-top-10-best-selling-compact-cameras-1st-half-aug-2026"><a href="https://getnavi.jp/capa/news/504210/" target="_blank" rel="nofollow">Yodobashi's Top 10 best-selling compact cameras, 1st Half Aug 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Silver | Black <em>backordered</em><br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> | Black | Silver <em>backordered</em><br>3. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a> | Black | White <em>currently out of production</em><br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV </a><em>backordered</em><br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI </a>| Silver | Black <em>backordered</em><br>6. <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> | Black | White<br>8. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650M / Elph 360 HS A / Ixus 285 HS A</a> | Black | Silver<br>9. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Brown | Black<br>10. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">Panasonic Lumix TX3 / ZS300 / TZ300</a>  | Black | Graphite Silver</p><h2 id="canon-39-s-unbeatable-powershot-compact-cameras">Canon's unbeatable PowerShot compact cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="upKJzWbfUfzAkTXkGS8Lr" name="SX740HS b" alt="Photographer holding the Canon PowerShot SX740 HS Lite Edition" src="https://cdn.mos.cms.futurecdn.net/upKJzWbfUfzAkTXkGS8Lr-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/upKJzWbfUfzAkTXkGS8Lr-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight : "The Canon PowerShot SX740 HS makes an excellent everyday carry and is an ideal <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">travel camera</a> for your next vacation or family outing" </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>When the original Canon PowerShot SX740 HS launched in 2018, the compact camera market looked very different from today. Straightforward point-and-shoots were popular, while premium compacts (now found across the category) were far less common. </p><p>Canon clearly found a winning formula with the SX740 HS, and the Lite Edition keeps that formula largely intact. It uses the same core camera technology as the original, with the main difference being the removal of in-camera USB charging in favor of an external battery charger. </p><p>The appeal is easy to understand: a genuinely pocketable camera, a huge 40x optical zoom (24–960mm equivalent), and a familiar, straightforward shooting experience – a combination that remains difficult to replace, even as newer compacts arrive with more advanced technology.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3360px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ezCkaRZhzWRhoSsyrjwdyg" name="IMG_3969169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/ezCkaRZhzWRhoSsyrjwdyg-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3360" height="1890" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ezCkaRZhzWRhoSsyrjwdyg-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "In a first for Canon, the G7 X III has a stacked-design CMOS sensor, and the 20.1MP, one-inch device is coupled with the latest Digic 8 processing engine to enable continuous shooting rates of up to 30fps" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>Another Canon model making the list is the PowerShot G7 X Mark III, also a model that is years old. It launched in 2019, yet remains one of the most sought-after compact cameras on the market.</p><p>Compared with the SX740 HS / Lite, the G7 X Mark II has a 1-inch sensor and a bright 24-100mm equivalent f/1.8-2.8 lens with 4.2x optical zoom.</p><p>Featuring a sensor format that is used in many of the best compact cameras, it gives users a big step up in image quality from most <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">action cams</a>, also when compared to the smaller 1/2.3-inch sensor of the SX740 HS / Lite.</p><h2 id="the-canon-g7-x-mark-iii-is-more-expensive-second-hand">The Canon G7 X Mark III is more expensive second-hand</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2347px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pmLMJquGgHbvQyfxEYRQYY" name="Screenshot 2026-08-03 at 14.15.11" alt="Black Canon PowerShot G7 X III compact camera displayed on a white background with product details and price on a website" src="https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2347" height="1320" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Spotted on MPB, an online platform for used photography and videography equipment </span><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p>Used prices are now often higher than the G7 X Mark III's original retail price. </p><p>While this might seem unusual for an older camera, renewed interest in compact cameras and the dedicated shooting experience that differs from shooting with a smartphone are key factors. Social media also helped fuel the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot</a> revival. </p><p>With the camera now difficult to find in stock, that popularity has collided with limited supply – pushing second-hand prices well above what you'd normally expect from a camera release in 2019. </p><p>So while newer compact cameras continue to arrive with more advanced technology, the latest Yodobashi chart shows that buyers are still driven to get one of the established Canon cult models, winning with their proven formula.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot SX740 HS Lite,Canon PowerShot G7 X Mark III,Sony ZV-1 II,Ricoh GR IV,Fujifilm X100VI,Sony RX10 V,Panasonic Lumix ZS99 / TZ99,Canon PowerShot Elph 360 HS A,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Chart-topping compact camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjnle"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjnle.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-aps-c-compact-cameras"> best APS-C compact cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p>
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                                                            <title><![CDATA[ Canon firmware updates add a stack of new features to four Cinema EOS cameras – and the EOS R5C! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon has announced a raft of firmware updates for its Cinema EOS series of <a href="https://www.digitalcameraworld.com/buying-guides/the-best-4k-camera-for-filmmaking">cameras for filmmaking</a>, adding new functionality and compatibility as well as general operability improvements.</p><p>The cameras getting the updates are the <a href="https://www.digitalcameraworld.com/news/canon-launches-eos-c80-full-frame-cinema-camera">Canon EOS C80</a> (1.0.7.1), <a href="https://www.digitalcameraworld.com/news/whoa-canons-new-camera-is-nothing-short-of-a-mic-drop">EOS C400</a> (1.0.7.1), <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/canon-eos-c50-review">EOS C50</a> (1.0.5.1), <a href="https://www.digitalcameraworld.com/reviews/canon-eos-c70-review">EOS C70</a> (1.1.4.1) and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-c-review">Canon EOS R5 C</a> (1.1.3.1).</p><p>The C80 and C400 are getting a new ‘Cinema Exposure’ mode. This is designed to improve highlight performance when shooting above base ISO levels (up to two stops) and streamlines the menus for log shooting. The intention, according to Canon, is to provide users with as much shooting ease and flexibility as possible in challenging shooting environments.</p><p>All cameras are gaining compatibility with the CN30x40 IAS J R1/P1 lens, a powerful 30x zoom in RF and PL mounts with a built-in 1.5x teleextender. The mirrorless EOS R5C – a camera that some users wondered if Canon had given up on – is also gaining a few new features, as well as some bug fixes. </p><p>There was a little strangeness around the rollout of some of this firmware, with the European versions being released a month in advance, but Canon says this was simply an operational error and not to read anything into it – YouTuber <a href="https://www.youtube.com/watch?v=KkMezqSwdeU" target="_blank" rel="nofollow">Ordinary Filmmaker</a> has a good rundown if you’re interested. </p><p>Let’s take a closer look at what each of these cameras are getting…</p><h3 class="article-body__section" id="section-eos-c80"><span>EOS C80</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1971px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="kLxXXJ9XYw4BCSVZtToiWF" name="EOS C80 2-169.jpg" alt="Canon EOS C80" src="https://cdn.mos.cms.futurecdn.net/kLxXXJ9XYw4BCSVZtToiWF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1971" height="1109" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS C80 – Version 1.0.7.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c80.html?type=firmware&detailId=tcm:14-2490011&productTcmUri=tcm:14-2395542">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c80#idReference%3Dsoftware-drivers">US: More information & download link</a></p><p><em>1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].</em></p><p><em>Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].</em></p><p><em>2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>3. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).</em></p><p><em>4. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-c400"><span>EOS C400</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6484px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zxTTNfvhr2ZRtVZuwCFjKD" name="Lens 1c.jpg" alt="The Canon Cine-Servo 17-120mm lens, mounted to a Canon EOS C400, against a black background" src="https://cdn.mos.cms.futurecdn.net/zxTTNfvhr2ZRtVZuwCFjKD-1920-80.jpg" mos="" align="middle" fullscreen="" width="6484" height="3647" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS C400 – Version 1.0.7.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c400.html?type=firmware&detailId=tcm:14-2490018&productTcmUri=tcm:14-2387148">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c400">US: More information & download link</a></p><p><em>1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].</em></p><p><em>Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].</em></p><p><em>2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>3. Adds [Auto Exp. Ramping Comp.] (Auto Exposure Ramping Compensation) to [Camera Settings].</em></p><p><em>Applying in-camera gain compensation according to the zoom position, maintains image brightness.</em></p><p><em>Compatible lenses:</em></p><p><em>- CN7×17 KAS S/E1</em></p><p><em>- CN10×25 IAS S/E1</em></p><p><em>- CN20×50 IAS H/E1</em></p><p><em>- CN8×15 IAS S/E1</em></p><p><em>- CN7×17 KAS T/R1</em></p><p><em>- CN5×11 IAS T/R1</em></p><p><em>- CN30×40 IAS J/R1</em></p><p><em>4. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).</em></p><h3 class="article-body__section" id="section-eos-c50"><span>EOS C50</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7659px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8qCuWEpcUf4gcif83CKw2h" name="Canon EOS C50 -11" alt="Canon EOS C50 against a striped wooden background" src="https://cdn.mos.cms.futurecdn.net/8qCuWEpcUf4gcif83CKw2h-1920-80.jpg" mos="" align="middle" fullscreen="" width="7659" height="4308" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan • Digital Camera World)</span></figcaption></figure><p><strong>Canon EOS C50 – Version 1.0.5.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c50.html?type=firmware">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c50">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>2. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-c70"><span>EOS C70</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7877px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oesrtDTFWY5ktMD7rjCjWK" name="16x9_4B8A6771_edit.jpg" alt="Canon EOS C70" src="https://cdn.mos.cms.futurecdn.net/oesrtDTFWY5ktMD7rjCjWK-1920-80.jpg" mos="" align="middle" fullscreen="" width="7877" height="4431" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius / Digital Camera World)</span></figcaption></figure><p><strong>Canon EOS C70 – Version 1.1.4.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c70.html?type=firmware">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c70#idReference=software-drivers">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>When connected to external devices using the XC protocol, if the T value is 10 or greater, only the integer part is displayed on the external devices.</em></p><p><em>2. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.</em></p><p><em>3. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-r5-c"><span>EOS R5 C</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5843px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="qXaUcg87fszasnAMNFo6rP" name="sm_EOS R5 C lifestyle..jpg" alt="Canon EOS R5 C" src="https://cdn.mos.cms.futurecdn.net/qXaUcg87fszasnAMNFo6rP-1920-80.jpg" mos="" align="middle" fullscreen="" width="5843" height="3287" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS R5 C – Version 1.1.3.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r5-c.html?type=firmware&detailId=tcm:14-2490007&productTcmUri=tcm:14-2175668">UK: More information & download link</a><br><a href="https://www.usa.canon.com/support/p/Video-Cameras/Cinema-EOS-Cameras/5077C002#idReference=software-drivers">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>2. Changes the color of the level indicator when the orientation of the camera is level.</em></p><p><em>3. Enables the playback of RAW clips in Media mode with Lens Corrections settings, such as Distortion Aberration Correction.</em></p><p><em>4. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.</em></p><p><em>5. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.</em></p><p><em>6. Improves operational stability.</em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon EF lenses</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/canon-firmware-updates-add-a-stack-of-new-features-to-four-cinema-eos-cameras-and-the-eos-r5c</link>
                                                                            <description>
                            <![CDATA[ A new round of updates adds new functionality to the Cinema EOS C80, C400, C50 and C70, as well as the mirrorless EOS R5 C ]]>
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                                                                        <pubDate>Wed, 26 Aug 2026 12:58:27 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2026 12:59:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS C80 being used in an outdoor setting]]></media:description>                                                            <media:text><![CDATA[Canon EOS C80 being used in an outdoor setting]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS C80 being used in an outdoor setting]]></media:title>
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                                <p>Canon has announced a raft of firmware updates for its Cinema EOS series of <a href="https://www.digitalcameraworld.com/buying-guides/the-best-4k-camera-for-filmmaking">cameras for filmmaking</a>, adding new functionality and compatibility as well as general operability improvements.</p><p>The cameras getting the updates are the <a href="https://www.digitalcameraworld.com/news/canon-launches-eos-c80-full-frame-cinema-camera">Canon EOS C80</a> (1.0.7.1), <a href="https://www.digitalcameraworld.com/news/whoa-canons-new-camera-is-nothing-short-of-a-mic-drop">EOS C400</a> (1.0.7.1), <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/canon-eos-c50-review">EOS C50</a> (1.0.5.1), <a href="https://www.digitalcameraworld.com/reviews/canon-eos-c70-review">EOS C70</a> (1.1.4.1) and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-c-review">Canon EOS R5 C</a> (1.1.3.1).</p><p>The C80 and C400 are getting a new ‘Cinema Exposure’ mode. This is designed to improve highlight performance when shooting above base ISO levels (up to two stops) and streamlines the menus for log shooting. The intention, according to Canon, is to provide users with as much shooting ease and flexibility as possible in challenging shooting environments.</p><p>All cameras are gaining compatibility with the CN30x40 IAS J R1/P1 lens, a powerful 30x zoom in RF and PL mounts with a built-in 1.5x teleextender. The mirrorless EOS R5C – a camera that some users wondered if Canon had given up on – is also gaining a few new features, as well as some bug fixes. </p><p>There was a little strangeness around the rollout of some of this firmware, with the European versions being released a month in advance, but Canon says this was simply an operational error and not to read anything into it – YouTuber <a href="https://www.youtube.com/watch?v=KkMezqSwdeU" target="_blank" rel="nofollow">Ordinary Filmmaker</a> has a good rundown if you’re interested. </p><p>Let’s take a closer look at what each of these cameras are getting…</p><h3 class="article-body__section" id="section-eos-c80"><span>EOS C80</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1971px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="kLxXXJ9XYw4BCSVZtToiWF" name="EOS C80 2-169.jpg" alt="Canon EOS C80" src="https://cdn.mos.cms.futurecdn.net/kLxXXJ9XYw4BCSVZtToiWF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1971" height="1109" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS C80 – Version 1.0.7.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c80.html?type=firmware&detailId=tcm:14-2490011&productTcmUri=tcm:14-2395542">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c80#idReference%3Dsoftware-drivers">US: More information & download link</a></p><p><em>1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].</em></p><p><em>Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].</em></p><p><em>2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>3. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).</em></p><p><em>4. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-c400"><span>EOS C400</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6484px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zxTTNfvhr2ZRtVZuwCFjKD" name="Lens 1c.jpg" alt="The Canon Cine-Servo 17-120mm lens, mounted to a Canon EOS C400, against a black background" src="https://cdn.mos.cms.futurecdn.net/zxTTNfvhr2ZRtVZuwCFjKD-1920-80.jpg" mos="" align="middle" fullscreen="" width="6484" height="3647" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS C400 – Version 1.0.7.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c400.html?type=firmware&detailId=tcm:14-2490018&productTcmUri=tcm:14-2387148">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c400">US: More information & download link</a></p><p><em>1. Adds a new [Capture Mode], enabling selection of the new [Cinema Exposure] feature in addition to the existing [Custom Picture].</em></p><p><em>Enables adjustment of the dynamic range balance (allocation between highlight and shadow ranges) based on ISO sensitivity in [Cinema Exposure].</em></p><p><em>2. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>3. Adds [Auto Exp. Ramping Comp.] (Auto Exposure Ramping Compensation) to [Camera Settings].</em></p><p><em>Applying in-camera gain compensation according to the zoom position, maintains image brightness.</em></p><p><em>Compatible lenses:</em></p><p><em>- CN7×17 KAS S/E1</em></p><p><em>- CN10×25 IAS S/E1</em></p><p><em>- CN20×50 IAS H/E1</em></p><p><em>- CN8×15 IAS S/E1</em></p><p><em>- CN7×17 KAS T/R1</em></p><p><em>- CN5×11 IAS T/R1</em></p><p><em>- CN30×40 IAS J/R1</em></p><p><em>4. Adds [S&F External Audio Output] during Slow & Fast Motion recording. When this audio option is set to On, it allows audio output via external outputs (SDI/HDMI/headphones).</em></p><h3 class="article-body__section" id="section-eos-c50"><span>EOS C50</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7659px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8qCuWEpcUf4gcif83CKw2h" name="Canon EOS C50 -11" alt="Canon EOS C50 against a striped wooden background" src="https://cdn.mos.cms.futurecdn.net/8qCuWEpcUf4gcif83CKw2h-1920-80.jpg" mos="" align="middle" fullscreen="" width="7659" height="4308" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan • Digital Camera World)</span></figcaption></figure><p><strong>Canon EOS C50 – Version 1.0.5.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c50.html?type=firmware">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c50">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>2. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-c70"><span>EOS C70</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7877px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oesrtDTFWY5ktMD7rjCjWK" name="16x9_4B8A6771_edit.jpg" alt="Canon EOS C70" src="https://cdn.mos.cms.futurecdn.net/oesrtDTFWY5ktMD7rjCjWK-1920-80.jpg" mos="" align="middle" fullscreen="" width="7877" height="4431" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius / Digital Camera World)</span></figcaption></figure><p><strong>Canon EOS C70 – Version 1.1.4.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/camcorders/cinema-eos/eos-c70.html?type=firmware">UK: More information & download link<br></a><a href="https://www.usa.canon.com/support/p/eos-c70#idReference=software-drivers">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>When connected to external devices using the XC protocol, if the T value is 10 or greater, only the integer part is displayed on the external devices.</em></p><p><em>2. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.</em></p><p><em>3. Improves operational stability.</em></p><h3 class="article-body__section" id="section-eos-r5-c"><span>EOS R5 C</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5843px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="qXaUcg87fszasnAMNFo6rP" name="sm_EOS R5 C lifestyle..jpg" alt="Canon EOS R5 C" src="https://cdn.mos.cms.futurecdn.net/qXaUcg87fszasnAMNFo6rP-1920-80.jpg" mos="" align="middle" fullscreen="" width="5843" height="3287" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p><strong>Canon EOS R5 C – Version 1.1.3.1</strong></p><p><a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r5-c.html?type=firmware&detailId=tcm:14-2490007&productTcmUri=tcm:14-2175668">UK: More information & download link</a><br><a href="https://www.usa.canon.com/support/p/Video-Cameras/Cinema-EOS-Cameras/5077C002#idReference=software-drivers">US: More information & download link</a></p><p><em>1. Adds compatibility with the "CINE-SERVO" cinema lenses "CN30×40 IAS J/R1" (RF mount) and "CN30×40 IAS J/P1" (PL mount).</em></p><p><em>2. Changes the color of the level indicator when the orientation of the camera is level.</em></p><p><em>3. Enables the playback of RAW clips in Media mode with Lens Corrections settings, such as Distortion Aberration Correction.</em></p><p><em>4. Fixes an issue that may interfere with the camera's ability to connect to an FTP server.</em></p><p><em>5. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.</em></p><p><em>6. Improves operational stability.</em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon EF lenses</a>. </p>
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                                                            <title><![CDATA[ Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's latest camera sales figures by major retailer Yodobashi are out – and the No.1 is a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless </a>that many photographers have been waiting for. Since its release in December 2025, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V </a>has regularly topped the sales charts. But the real all-rounder camera champion sits at No.2 and No.4: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II,</a> a compact full-frame that has been on the market for almost three years. </p><p>The A7 V is a multi-award-winning camera, having been named Camera of the Year twice by <a href="https://www.eisa-awards.org/awards/sony-alpha-7-v/" target="_blank" rel="nofollow">EISA</a> and the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-wins-japans-camera-of-the-year-award-after-setting-a-new-standard"> Camera Grand Prix</a>, and was also awarded the title <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/this-camera-breaks-records-in-japan-and-has-now-won-award-for-best-full-frame-expert-camera"><em>Best Full Frame Expert Camera</em></a> at the <a href="https://www.digitalcameraworld.com/cameras/tipa-reveals-the-winners-of-world-awards-for-the-top-cameras-lenses-and-photo-accessories-of-2026">TIPA World Awards</a>. When it entered the market around eight months ago, it quickly became one of the most popular cameras in Japan. </p><p>But the more interesting success story is the A7C II. Announced in August 2023, it continues to appear among Japan's best-selling mirrorless cameras, beating newer releases more often than some might expect – and there's a good reason why.</p><h2 id="yodobashi-s-top-10-best-selling-cameras-1st-half-aug-2026"><a href="https://getnavi.jp/capa/news/504149/" target="_blank" rel="nofollow">Yodobashi's Top 10 best-selling cameras, 1st Half Aug, 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> + <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>4. Sony A7C II | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a><br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> + <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-150mm-f35-63-is-stm-review">RF-S18-150 IS STM</a> Lens Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White</p><h2 id="the-sony-a7-v-vs-sony-a7c-ii">The Sony A7 V vs. Sony A7C II </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6869px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HzxUVgKLEYVSpJNPpAcjMC" name="Sony A7V -6" alt="Sony A7 V camera held in a person's hands" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:259,l:298,cw:6869,ch:3864,q:80/HzxUVgKLEYVSpJNPpAcjMC.jpg" mos="" align="middle" fullscreen="1" width="7625" height="4289" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:259,l:298,cw:6869,ch:3864,q:80/HzxUVgKLEYVSpJNPpAcjMC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7 V review insight: "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>So why is a nearly three-year-old camera still selling alongside Sony's newest full-frame model? </p><p>Both the A7 V and A7C II are full-frame mirrorless cameras, but the A7C II has two major advantages: price and portability. </p><p>At 514g, it is considerably lighter than the 695g A7 V. The A7C II is currently available for <a href="https://www.bhphotovideo.com/c/product/1784819-REG/sony_a7c_ii_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-7131415439396405563" target="_blank" rel="sponsored">$2,498 </a>/ <a href="https://www.wexphotovideo.com/sony-a7c-ii-digital-camera-body-silver-3123282/" target="_blank" rel="sponsored">£2,099</a>, while the newer A7 V costs <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-5677138909993998751" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1078047532641260136&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>The A7C II is a compact all-rounder that champions performance and portability. It already delivers advanced AF, high-resolution imaging, and solid video capabilities – meaning some users may not see a compelling upgrade in newer models. </p><p>That's why, even three years later,  the A7C II is still a competitive player in a competitive market that's known to move fast.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6292px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3DgbdNF7mcTR9KQe9yNhJF" name="Sony A7C II - 16-35mm lens -10.jpg" alt="Sony A7C II digital camera" src="https://cdn.mos.cms.futurecdn.net/3DgbdNF7mcTR9KQe9yNhJF-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6292" height="3539" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3DgbdNF7mcTR9KQe9yNhJF-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7C II review insight: "...it packs in some very welcome big improvements to autofocus and a bump in resolution to 33MP" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Fujifilm X-M5,Canon EOS R50,Hasselblad X2D II 100C,Canon EOS R5 Mark II,Canon EOS R10,Canon EOS R6 Mark II,Sony ZV-E10 II" data-widget-title="Chart-topping camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjNGe"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjNGe.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-sony-a7-v">best lenses for the Sony A7 V</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/multi-award-winning-full-frame-mirrorless-is-japans-no-1-camera-but-its-3-year-old-sibling-is-the-real-success-story-heres-why</link>
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                            <![CDATA[ Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories ]]>
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                                                                        <pubDate>Wed, 26 Aug 2026 10:54:35 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2026 14:50:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The true winner of Japan&amp;#39;s Top 10 best-selling chart in the first half of August is not the No.1 – but it also comes from Sony&amp;#39;s full-frame camera family]]></media:description>                                                            <media:text><![CDATA[Close-up of a black digital camera&#039;s top controls including mode dial, shutter button, on/off switch, and menu buttons]]></media:text>
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                                <p>Japan's latest camera sales figures by major retailer Yodobashi are out – and the No.1 is a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full-frame mirrorless </a>that many photographers have been waiting for. Since its release in December 2025, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V </a>has regularly topped the sales charts. But the real all-rounder camera champion sits at No.2 and No.4: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II,</a> a compact full-frame that has been on the market for almost three years. </p><p>The A7 V is a multi-award-winning camera, having been named Camera of the Year twice by <a href="https://www.eisa-awards.org/awards/sony-alpha-7-v/" target="_blank" rel="nofollow">EISA</a> and the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-wins-japans-camera-of-the-year-award-after-setting-a-new-standard"> Camera Grand Prix</a>, and was also awarded the title <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/this-camera-breaks-records-in-japan-and-has-now-won-award-for-best-full-frame-expert-camera"><em>Best Full Frame Expert Camera</em></a> at the <a href="https://www.digitalcameraworld.com/cameras/tipa-reveals-the-winners-of-world-awards-for-the-top-cameras-lenses-and-photo-accessories-of-2026">TIPA World Awards</a>. When it entered the market around eight months ago, it quickly became one of the most popular cameras in Japan. </p><p>But the more interesting success story is the A7C II. Announced in August 2023, it continues to appear among Japan's best-selling mirrorless cameras, beating newer releases more often than some might expect – and there's a good reason why.</p><h2 id="yodobashi-s-top-10-best-selling-cameras-1st-half-aug-2026"><a href="https://getnavi.jp/capa/news/504149/" target="_blank" rel="nofollow">Yodobashi's Top 10 best-selling cameras, 1st Half Aug, 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> + <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>4. Sony A7C II | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a><br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> + <a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-150mm-f35-63-is-stm-review">RF-S18-150 IS STM</a> Lens Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White</p><h2 id="the-sony-a7-v-vs-sony-a7c-ii">The Sony A7 V vs. Sony A7C II </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6869px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HzxUVgKLEYVSpJNPpAcjMC" name="Sony A7V -6" alt="Sony A7 V camera held in a person's hands" src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:259,l:298,cw:6869,ch:3864,q:80/HzxUVgKLEYVSpJNPpAcjMC.jpg" mos="" align="middle" fullscreen="1" width="7625" height="4289" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:259,l:298,cw:6869,ch:3864,q:80/HzxUVgKLEYVSpJNPpAcjMC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7 V review insight: "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>So why is a nearly three-year-old camera still selling alongside Sony's newest full-frame model? </p><p>Both the A7 V and A7C II are full-frame mirrorless cameras, but the A7C II has two major advantages: price and portability. </p><p>At 514g, it is considerably lighter than the 695g A7 V. The A7C II is currently available for <a href="https://www.bhphotovideo.com/c/product/1784819-REG/sony_a7c_ii_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-7131415439396405563" target="_blank" rel="sponsored">$2,498 </a>/ <a href="https://www.wexphotovideo.com/sony-a7c-ii-digital-camera-body-silver-3123282/" target="_blank" rel="sponsored">£2,099</a>, while the newer A7 V costs <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-5677138909993998751" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1078047532641260136&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>The A7C II is a compact all-rounder that champions performance and portability. It already delivers advanced AF, high-resolution imaging, and solid video capabilities – meaning some users may not see a compelling upgrade in newer models. </p><p>That's why, even three years later,  the A7C II is still a competitive player in a competitive market that's known to move fast.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6292px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3DgbdNF7mcTR9KQe9yNhJF" name="Sony A7C II - 16-35mm lens -10.jpg" alt="Sony A7C II digital camera" src="https://cdn.mos.cms.futurecdn.net/3DgbdNF7mcTR9KQe9yNhJF-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6292" height="3539" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3DgbdNF7mcTR9KQe9yNhJF-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7C II review insight: "...it packs in some very welcome big improvements to autofocus and a bump in resolution to 33MP" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Fujifilm X-M5,Canon EOS R50,Hasselblad X2D II 100C,Canon EOS R5 Mark II,Canon EOS R10,Canon EOS R6 Mark II,Sony ZV-E10 II" data-widget-title="Chart-topping camera deals"></div><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ODjNGe"></div>                            </div>                            <script src="https://kwizly.com/embed/ODjNGe.js" async></script><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-sony-a7-v">best lenses for the Sony A7 V</a>.</p>
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                                                            <title><![CDATA[ “Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/still-one-of-the-best-bets-this-2023-compact-mirrorless-camera-is-so-popular-that-its-dominating-both-new-and-used-sales-charts-in-japan</link>
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                            <![CDATA[ The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                <updated>Sun, 23 Aug 2026 19:29:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7C II]]></media:description>                                                            <media:text><![CDATA[Sony A7C II]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7C II]]></media:title>
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                                <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p>
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                                                            <title><![CDATA[ Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p> ]]></dc:content>
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                            <![CDATA[ Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 15:35:21 +0000</pubDate>                                                                                                                                <updated>Sat, 22 Aug 2026 17:50:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&lt;p&gt;Reviews editor Gareth Bevan gets as been trying out the Fujifilm X100VI - &lt;a href=&quot;https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner&quot;&gt;read his hands-on review&lt;/a&gt; from the streets ot Tokyo&lt;/p&gt;]]></media:description>                                                            <media:text><![CDATA[Fujifilm X100VI camera held in a hand]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm X100VI camera held in a hand]]></media:title>
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                                <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p>
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                                                            <title><![CDATA[ Canon's tactile photo exhibition will help visually impaired students experience photography in a “completely new way” ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon has launched a photo exhibition for visually impaired students, saying the bespoke art display will enable young people with impaired sight to experience photography in a “completely new way”.</p><p>The private exhibition – which, unfortunately, isn't open to the public – is a collaboration with the Royal Society for Blind Children (RSBC), taking place at RSBC Dorton College in England.</p><p>On display are portraits created by seven of the college’s students during a Canon creative workshop, held at the college last year, which the camera manufacturer has now printed using raised, tactile ink.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="3Fv5Pwkg4adgztJzRuoPxN" name="canonart2" alt="Student shows off painting they created." src="https://cdn.mos.cms.futurecdn.net/3Fv5Pwkg4adgztJzRuoPxN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1182" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3Fv5Pwkg4adgztJzRuoPxN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon )</span></figcaption></figure><p>Neale Conroy, marketing director at Canon UK & Ireland, said that the elevated-print technology will help visually impaired youngsters to “connect with creativity.” </p><p>He added: “It’s wonderful to see how this project has helped students experience photography in a completely new way.”</p><p>Canon developed the relief prints using its proprietary Prisma Elevate XL – a software application that uses height maps and multiple layers of UV-curable ink to build raised textures up to 4 mm high, giving images a physical dimension that can be explored by hand.</p><p>Prisma Elevate XL only works with compatible flatbed printers, with Canon using one of its own Arizona series models for this series. These printers have built-in UV lights to which the ink is exposed upon printing so that it hardens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="4KfnrkQ2tB2SythnbBrByN" name="canonart3 (1)" alt="Student shows off painting they created." src="https://cdn.mos.cms.futurecdn.net/4KfnrkQ2tB2SythnbBrByN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1182" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4KfnrkQ2tB2SythnbBrByN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon )</span></figcaption></figure><p>“Seeing students engage with their own work in such a tactile and meaningful way has been incredibly rewarding,” said Sarah Mallion, vice principal at RSBC College Dorton.  </p><p>“The project has shown how technology can open up new ways for young people to connect with creativity.”</p><p>According to the RSBC, there are some 37,000 blind and partially sighted children and young people in England and Wales, and 4 more children are diagnosed with sight loss daily. </p><p>Mallion hopes that the Dorton College display, which will remain permanently, “marks the beginning” of more accessible exhibitions and learning experiences for visually impaired people.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the <a href="https://www.digitalcameraworld.com/uk/buying-guides/best-photo-printer">best photo printers</a> along with our review of the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.  </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/photography/galleries-and-exhibitions/canons-tactile-photo-exhibition-will-help-visually-impaired-students-experience-photography-in-a-completely-new-way</link>
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                            <![CDATA[ The camera giant has printed portraits created by visually impaired students using raised tactile ink, and displayed the works at the Royal Society for Blind Children’s Dorton College in England ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Galleries and Exhibitions]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Canon ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Student shows off painting they created. ]]></media:description>                                                            <media:text><![CDATA[Student shows off painting they created. ]]></media:text>
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                                <p>Canon has launched a photo exhibition for visually impaired students, saying the bespoke art display will enable young people with impaired sight to experience photography in a “completely new way”.</p><p>The private exhibition – which, unfortunately, isn't open to the public – is a collaboration with the Royal Society for Blind Children (RSBC), taking place at RSBC Dorton College in England.</p><p>On display are portraits created by seven of the college’s students during a Canon creative workshop, held at the college last year, which the camera manufacturer has now printed using raised, tactile ink.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="3Fv5Pwkg4adgztJzRuoPxN" name="canonart2" alt="Student shows off painting they created." src="https://cdn.mos.cms.futurecdn.net/3Fv5Pwkg4adgztJzRuoPxN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1182" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3Fv5Pwkg4adgztJzRuoPxN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon )</span></figcaption></figure><p>Neale Conroy, marketing director at Canon UK & Ireland, said that the elevated-print technology will help visually impaired youngsters to “connect with creativity.” </p><p>He added: “It’s wonderful to see how this project has helped students experience photography in a completely new way.”</p><p>Canon developed the relief prints using its proprietary Prisma Elevate XL – a software application that uses height maps and multiple layers of UV-curable ink to build raised textures up to 4 mm high, giving images a physical dimension that can be explored by hand.</p><p>Prisma Elevate XL only works with compatible flatbed printers, with Canon using one of its own Arizona series models for this series. These printers have built-in UV lights to which the ink is exposed upon printing so that it hardens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2100px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="4KfnrkQ2tB2SythnbBrByN" name="canonart3 (1)" alt="Student shows off painting they created." src="https://cdn.mos.cms.futurecdn.net/4KfnrkQ2tB2SythnbBrByN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2100" height="1182" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4KfnrkQ2tB2SythnbBrByN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon )</span></figcaption></figure><p>“Seeing students engage with their own work in such a tactile and meaningful way has been incredibly rewarding,” said Sarah Mallion, vice principal at RSBC College Dorton.  </p><p>“The project has shown how technology can open up new ways for young people to connect with creativity.”</p><p>According to the RSBC, there are some 37,000 blind and partially sighted children and young people in England and Wales, and 4 more children are diagnosed with sight loss daily. </p><p>Mallion hopes that the Dorton College display, which will remain permanently, “marks the beginning” of more accessible exhibitions and learning experiences for visually impaired people.</p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here’s our pick of the <a href="https://www.digitalcameraworld.com/uk/buying-guides/best-photo-printer">best photo printers</a> along with our review of the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.  </p>
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                                                            <title><![CDATA[ A year after Canon increased production, this PowerShot compact camera is still so viral that used models are nearly twice the new cost ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.</p><p>But because the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.</p><p>Canon hasn’t been sitting on the trend, either – the camera maker has already increased compact camera production several times. Last August, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">Canon officially said</a> that the G7 X Mark III was among the models that had increased production and the company resumed orders for the popular camera in Japan.</p><p>But one year later, the Canon PowerShot G7 X Mark III is still so popular that it’s hard to find in stock – at least, at list price. In the US, even used models of the G7 X Mark III are selling for more than $1,500 at reputable used camera stores like <a href="https://www.keh.com/shop/canon-powershot-g7x-mark-iii-digital-camera-20-2-m-p.html" target="_blank" rel="sponsored">KEH</a>, <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4096856" target="_blank" rel="sponsored">MBP</a> and <a href="https://www.adorama.com/used-canon-powershot-g7-x-mark-iii-201mp-digital-point-and-shoot-camera-42x-optical-zoom-black/" target="_blank" rel="sponsored">Adorama</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3484px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jfy7yBMFCysLwdxfXfT8ng" name="IMG_3967169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3484" height="1960" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The PowerShot’s popularity isn’t unwarranted. The camera uses a 20.1MP, 1-inch sensor that’s larger than that of the average <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>. </p><p>But while compact cameras with larger sensors aren’t hard to find, the G7 X Mark III also packs a 24-240mm equivalent zoom lens. That longer lens is more flattering for portraits, helping to drive the camera’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/these-8-compact-cameras-went-viral-tiktokers-cant-get-enough-of-these-trendy-cameras">viral popularity among influencers and content creators</a>. </p><p>But creators also rave about its built-in flash, which is far more powerful than that of a smartphone's. Where a phone uses LED lights, the G7 X Mark III uses a Xenon flash – which is more powerful and helps deliver that more retro direct flash look.</p><p>As compacts have resurged in trends, camera makers have been scrambling to add new options – and there are now far more to choose from than when the G7 X Mark III first went viral in 2024. Yet the camera still has a unique blend of sensor, lens and flash.</p><p>The new <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a> has a larger Micro Four Thirds sensor and a 24-75mm equivalent zoom, but there’s no flash. </p><p>The longtime favorite <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a> – released the same year as the G7 X Mark III – has a longer lens and still has a flash, but the aperture isn’t as bright, and the list price is far higher (though about equal to what used G7 X Mark III’s are selling for).</p><p>Canon’s own<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review"> PowerShot V1</a> has a similar sensor, but uses a wider lens with a shorter 16-50mm focal range for photos. Because the V1 is meant more for vlogging, the camera <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-canon-powershot-v1-is-good-but-its-no-canon-g7-x-is-the-newer-camera-the-better-choice-the-answer-isnt-so-obvious">doesn’t have a built-in flash</a> (though there’s a Multi-Function Shoe that supports some Canon flashes and standard flashes with a hot shoe adapter).</p><p>This year marks the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-thats-so-trendy-that-canon-cant-keep-it-in-stock-just-got-a-fresh-new-look-a-special-edition-canon-powershot-g7-x-mark-iii-is-coming">PowerShot series’ 30th anniversary</a> – and the milestone is coming at a time when compacts have made a comeback, despite the capabilities of <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>Canon has increased compact camera production multiple times since the G7 X Mark III went viral and said that production will increase again in the second half of 2026. The question that remains is this: when will the Canon PowerShot G7 X Mark III be readily available at list price?</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot G7 X Mark III Vlogger Kit,Canon PowerShot G7 X Mark III (30th Anniversary Graphite Limited Edition)" data-widget-title="Today's best deals on the Canon PowerShot G7 X Mark III"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't want to wait? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">the best cameras with zoom</a>. Or, take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/a-year-after-canon-increased-production-this-powershot-compact-camera-is-still-so-viral-that-used-models-are-nearly-twice-the-new-cost</link>
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                            <![CDATA[ Canon has increased compact camera production multiple times, yet the PowerShot G7 X Mark III's viral status still makes it hard to find ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 10:53:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Future / Canon]]></media:credit>
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                                <media:title type="plain"><![CDATA[Side view of a black digital camera with lens extended and flip-out LCD screen opened]]></media:title>
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                                <p>The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.</p><p>But because the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.</p><p>Canon hasn’t been sitting on the trend, either – the camera maker has already increased compact camera production several times. Last August, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">Canon officially said</a> that the G7 X Mark III was among the models that had increased production and the company resumed orders for the popular camera in Japan.</p><p>But one year later, the Canon PowerShot G7 X Mark III is still so popular that it’s hard to find in stock – at least, at list price. In the US, even used models of the G7 X Mark III are selling for more than $1,500 at reputable used camera stores like <a href="https://www.keh.com/shop/canon-powershot-g7x-mark-iii-digital-camera-20-2-m-p.html" target="_blank" rel="sponsored">KEH</a>, <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4096856" target="_blank" rel="sponsored">MBP</a> and <a href="https://www.adorama.com/used-canon-powershot-g7-x-mark-iii-201mp-digital-point-and-shoot-camera-42x-optical-zoom-black/" target="_blank" rel="sponsored">Adorama</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3484px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jfy7yBMFCysLwdxfXfT8ng" name="IMG_3967169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3484" height="1960" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The PowerShot’s popularity isn’t unwarranted. The camera uses a 20.1MP, 1-inch sensor that’s larger than that of the average <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>. </p><p>But while compact cameras with larger sensors aren’t hard to find, the G7 X Mark III also packs a 24-240mm equivalent zoom lens. That longer lens is more flattering for portraits, helping to drive the camera’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/these-8-compact-cameras-went-viral-tiktokers-cant-get-enough-of-these-trendy-cameras">viral popularity among influencers and content creators</a>. </p><p>But creators also rave about its built-in flash, which is far more powerful than that of a smartphone's. Where a phone uses LED lights, the G7 X Mark III uses a Xenon flash – which is more powerful and helps deliver that more retro direct flash look.</p><p>As compacts have resurged in trends, camera makers have been scrambling to add new options – and there are now far more to choose from than when the G7 X Mark III first went viral in 2024. Yet the camera still has a unique blend of sensor, lens and flash.</p><p>The new <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a> has a larger Micro Four Thirds sensor and a 24-75mm equivalent zoom, but there’s no flash. </p><p>The longtime favorite <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a> – released the same year as the G7 X Mark III – has a longer lens and still has a flash, but the aperture isn’t as bright, and the list price is far higher (though about equal to what used G7 X Mark III’s are selling for).</p><p>Canon’s own<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review"> PowerShot V1</a> has a similar sensor, but uses a wider lens with a shorter 16-50mm focal range for photos. Because the V1 is meant more for vlogging, the camera <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-canon-powershot-v1-is-good-but-its-no-canon-g7-x-is-the-newer-camera-the-better-choice-the-answer-isnt-so-obvious">doesn’t have a built-in flash</a> (though there’s a Multi-Function Shoe that supports some Canon flashes and standard flashes with a hot shoe adapter).</p><p>This year marks the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-thats-so-trendy-that-canon-cant-keep-it-in-stock-just-got-a-fresh-new-look-a-special-edition-canon-powershot-g7-x-mark-iii-is-coming">PowerShot series’ 30th anniversary</a> – and the milestone is coming at a time when compacts have made a comeback, despite the capabilities of <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>Canon has increased compact camera production multiple times since the G7 X Mark III went viral and said that production will increase again in the second half of 2026. The question that remains is this: when will the Canon PowerShot G7 X Mark III be readily available at list price?</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot G7 X Mark III Vlogger Kit,Canon PowerShot G7 X Mark III (30th Anniversary Graphite Limited Edition)" data-widget-title="Today's best deals on the Canon PowerShot G7 X Mark III"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't want to wait? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">the best cameras with zoom</a>. Or, take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Is Canon getting into the smartphone game? This new patent application has raised the possibility ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Patent applications are always worth keeping an eye on for a hint of what might be coming down the pipeline from major manufacturers – and Canon has just filed an interesting one. </p><p>Patent JP 2026-132879 (P2026-132879A), just published by the Japanese Patent Office and reported by Japanese news outlet <a href="https://asobinet.com/canon-files-patent-application-for-smartphone-lenses-using-diffractive-optics/" target="_blank" rel="nofollow">Asobinet</a>, was filed by Canon and includes multiple lenses with a diffractive optical system that are designed for use with very small sensors – the kinds of sensors that are used in <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>The three lenses themselves are listed as having focal lengths of 5.53mm, 6.79mm and 8.70mm, which on a smartphone sensor would work out to equivalent focal lengths of 45mm, 55mm and 70mm. The listed f-numbers for the three lenses are f/2.5, f/2.7 and f/2.9 respectively. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="SVtoqr9dZJMNUktBw2ywMT" name="55m and 45mm lens patents" alt="A diagram from a Canon patent application for small, smartphone-sized lenses" src="https://cdn.mos.cms.futurecdn.net/SVtoqr9dZJMNUktBw2ywMT-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Diagrams of the 55mm and 45mm lenses </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon / Japanese Patent Office)</span></figcaption></figure><p>Naturally, patenting the lenses could mean any number of things. Personally I doubt that Canon is about to start producing its own smartphones, but it could be that the manufacturer is planning on releasing standalone lens attachments <em>for</em> smartphones. </p><p>Alternatively – and personally I think this is most likely – it could be that Canon is partnering up with a smartphone manufacturer to lend its tech to a handset’s camera module, the way that Leica does with Xiaomi phones like the <a href="https://www.digitalcameraworld.com/tech/android-phones/xiaomi-17-ultra-review">Xiaomi 17 Ultra</a> and Hasselblad does with the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review">Oppo Find X9 Ultra</a>.</p><p>Our own Gareth Bevan described the Oppo in particular as one of the best camera systems he had ever used on a phone.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="8cyy7XiJykqSHhe2XaK6PT" name="70mm-F2.8-canon-patent" alt="A diagram from a Canon patent application for small, smartphone-sized lenses" src="https://cdn.mos.cms.futurecdn.net/8cyy7XiJykqSHhe2XaK6PT-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's 70mm f/2.8 equivalent smartphone lens </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon / Japanese Patent Office)</span></figcaption></figure><p>I’d definitely be excited to see a smartphone come equipped with Canon camera tech – particularly if Canon’s excellent color science also arrived as part of the package!</p><p>Like many tech companies, Canon files patent applications all the time – indeed, it has actually been the Japanese company that files the most patents <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/canon-was-granted-most-us-patents-for-a-japanese-company-in-2024-and-for-the-20th-time-in-a-row">for more than two decades</a> – and many of them never become released products. </p><p>Nevertheless, I’ll be keeping an eye on this one and will be interested to see whether anything more comes of it – after all, Canon has time and again shown itself to be a manufacturer that isn’t afraid to take risks and try new things.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Check out our roundups of the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">best camera phones</a> – and who knows, maybe one day soon we will see some crossover between the two?</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/phones/is-canon-getting-into-the-smartphone-game-this-new-patent-application-has-raised-the-possibility</link>
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                            <![CDATA[ Canon has filed patent applications for a series of camera lenses designed for tiny, smartphone-style sensors ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 13:37:53 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 06:25:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Phones]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man holding up a red smartphone with a Canon logo on the back ]]></media:description>                                                            <media:text><![CDATA[Man holding up a red smartphone with a Canon logo on the back ]]></media:text>
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                                <p>Patent applications are always worth keeping an eye on for a hint of what might be coming down the pipeline from major manufacturers – and Canon has just filed an interesting one. </p><p>Patent JP 2026-132879 (P2026-132879A), just published by the Japanese Patent Office and reported by Japanese news outlet <a href="https://asobinet.com/canon-files-patent-application-for-smartphone-lenses-using-diffractive-optics/" target="_blank" rel="nofollow">Asobinet</a>, was filed by Canon and includes multiple lenses with a diffractive optical system that are designed for use with very small sensors – the kinds of sensors that are used in <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>The three lenses themselves are listed as having focal lengths of 5.53mm, 6.79mm and 8.70mm, which on a smartphone sensor would work out to equivalent focal lengths of 45mm, 55mm and 70mm. The listed f-numbers for the three lenses are f/2.5, f/2.7 and f/2.9 respectively. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="SVtoqr9dZJMNUktBw2ywMT" name="55m and 45mm lens patents" alt="A diagram from a Canon patent application for small, smartphone-sized lenses" src="https://cdn.mos.cms.futurecdn.net/SVtoqr9dZJMNUktBw2ywMT-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Diagrams of the 55mm and 45mm lenses </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon / Japanese Patent Office)</span></figcaption></figure><p>Naturally, patenting the lenses could mean any number of things. Personally I doubt that Canon is about to start producing its own smartphones, but it could be that the manufacturer is planning on releasing standalone lens attachments <em>for</em> smartphones. </p><p>Alternatively – and personally I think this is most likely – it could be that Canon is partnering up with a smartphone manufacturer to lend its tech to a handset’s camera module, the way that Leica does with Xiaomi phones like the <a href="https://www.digitalcameraworld.com/tech/android-phones/xiaomi-17-ultra-review">Xiaomi 17 Ultra</a> and Hasselblad does with the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review">Oppo Find X9 Ultra</a>.</p><p>Our own Gareth Bevan described the Oppo in particular as one of the best camera systems he had ever used on a phone.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="8cyy7XiJykqSHhe2XaK6PT" name="70mm-F2.8-canon-patent" alt="A diagram from a Canon patent application for small, smartphone-sized lenses" src="https://cdn.mos.cms.futurecdn.net/8cyy7XiJykqSHhe2XaK6PT-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's 70mm f/2.8 equivalent smartphone lens </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon / Japanese Patent Office)</span></figcaption></figure><p>I’d definitely be excited to see a smartphone come equipped with Canon camera tech – particularly if Canon’s excellent color science also arrived as part of the package!</p><p>Like many tech companies, Canon files patent applications all the time – indeed, it has actually been the Japanese company that files the most patents <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/canon-was-granted-most-us-patents-for-a-japanese-company-in-2024-and-for-the-20th-time-in-a-row">for more than two decades</a> – and many of them never become released products. </p><p>Nevertheless, I’ll be keeping an eye on this one and will be interested to see whether anything more comes of it – after all, Canon has time and again shown itself to be a manufacturer that isn’t afraid to take risks and try new things.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Check out our roundups of the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">best camera phones</a> – and who knows, maybe one day soon we will see some crossover between the two?</p>
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                                                            <title><![CDATA[ Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Compact cameras have been rapidly rising in trends, but the latest list of trending cameras from Japan hints at another trend that may be prevailing over size: zoom. Some 40% of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> in Japan have at least 15x zoom, including the newly launched <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> bridge camera.</p><p>The data comes from Japanese camera retailer Yodobashi’s list of best-selling compacts for the second half of July. While the list includes several repeat offenders – like the top-ranked <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> and the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – one camera on the list is so new that sales were only open for a single day in July.</p><p>The RX10 V only became available on July 31, but the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> came as a surprise announcement after Sony had previously discontinued the 1-inch sensor zoom series without a sign of a replacement.</p><p>The RX10 V is hardly a “compact” camera; it weighs about 2 lbs / 1,111g, thanks to a highly versatile 24-600mm equivalent lens. As a bridge camera, it looks more like a small DSLR than a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>, but Yodobashi defines anything with a fixed, non-removable lens as a “compact camera,” so the superzoom made the list.</p><p>The Sony RX10 V sits squarely in the middle of the top ten at spot number five, but that’s quite an impressive ranking for a camera that, technically, only had one day of sales compared to the other cameras on the list that were available during that entire time period.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Qfu5R7RaMqCdfMSmLzawiX" name="Canon PowerShot SX740 HS 2a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is one of four cameras on the list with a versatile zoom lens. The PowerShot SX740 HS (second place) has the longest of the bunch with a 40x lens, followed by the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> with a 30x zoom (eighth place), the RX10 V with 25x (fifth place) and the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a> with a 15x zoom lens (tenth place).</p><p>The list hints that zoom remains a key feature for compact cameras – even when that zoom makes the camera no longer pocketable, as is the case with the Sony RX10 V.</p><p>While the list is dominated by cameras with zoom, compacts with oversized sensors remain highly popular. The Fujifilm X100VI sits in third place, but is out of stock and likely could have ranked even higher had more been available.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MakEwaZDstLuUCmJFHimkP" name="Ricoh GR IV -11" alt="Ricoh GR IV compact camera on a wooden tree stump" src="https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – which, like the X100VI, has an APS-C sensor – is also so popular that it’s out of stock at the retailer, but still manages to earn a sixth-place spot in the rankings. </p><p>While much of the list leans towards cameras with zoom, the GR IV and X100VI use lenses without optical zoom, instead fitting a larger sensor and brighter aperture into a portable design.</p><p>The list also includes one popular vlogging camera, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a>, which has an 18-50mm equivalent lens.</p><p>The list also highlights the popularity of point-and-shoots that sit on the more affordable side, with two budget models on the list, the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot Elph 360 HS A</a> (known as the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650m</a> in Japan) and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak PixPro C1</a>.</p><h3 id="the-best-selling-compact-cameras-at-yodobashi-second-half-of-july-2026">The best-selling compact cameras at Yodobashi, second half of July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot ELPH 360 HS A</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Fujifilm X100VI,Sony ZV-1 II,Sony RX10 V,Ricoh GR IV,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS99 / TZ99,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Today's best deals on trending compact cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a deep dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the top-ranked compact cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">best cameras with zoom</a>.</p> ]]></dc:content>
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                            <![CDATA[ The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 11:02:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Hillary K. Grigonis / Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony RX10 photographed outdoors]]></media:description>                                                            <media:text><![CDATA[The Sony RX10 photographed outdoors]]></media:text>
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                                <p>Compact cameras have been rapidly rising in trends, but the latest list of trending cameras from Japan hints at another trend that may be prevailing over size: zoom. Some 40% of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> in Japan have at least 15x zoom, including the newly launched <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> bridge camera.</p><p>The data comes from Japanese camera retailer Yodobashi’s list of best-selling compacts for the second half of July. While the list includes several repeat offenders – like the top-ranked <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> and the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – one camera on the list is so new that sales were only open for a single day in July.</p><p>The RX10 V only became available on July 31, but the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> came as a surprise announcement after Sony had previously discontinued the 1-inch sensor zoom series without a sign of a replacement.</p><p>The RX10 V is hardly a “compact” camera; it weighs about 2 lbs / 1,111g, thanks to a highly versatile 24-600mm equivalent lens. As a bridge camera, it looks more like a small DSLR than a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>, but Yodobashi defines anything with a fixed, non-removable lens as a “compact camera,” so the superzoom made the list.</p><p>The Sony RX10 V sits squarely in the middle of the top ten at spot number five, but that’s quite an impressive ranking for a camera that, technically, only had one day of sales compared to the other cameras on the list that were available during that entire time period.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Qfu5R7RaMqCdfMSmLzawiX" name="Canon PowerShot SX740 HS 2a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is one of four cameras on the list with a versatile zoom lens. The PowerShot SX740 HS (second place) has the longest of the bunch with a 40x lens, followed by the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> with a 30x zoom (eighth place), the RX10 V with 25x (fifth place) and the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a> with a 15x zoom lens (tenth place).</p><p>The list hints that zoom remains a key feature for compact cameras – even when that zoom makes the camera no longer pocketable, as is the case with the Sony RX10 V.</p><p>While the list is dominated by cameras with zoom, compacts with oversized sensors remain highly popular. The Fujifilm X100VI sits in third place, but is out of stock and likely could have ranked even higher had more been available.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MakEwaZDstLuUCmJFHimkP" name="Ricoh GR IV -11" alt="Ricoh GR IV compact camera on a wooden tree stump" src="https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – which, like the X100VI, has an APS-C sensor – is also so popular that it’s out of stock at the retailer, but still manages to earn a sixth-place spot in the rankings. </p><p>While much of the list leans towards cameras with zoom, the GR IV and X100VI use lenses without optical zoom, instead fitting a larger sensor and brighter aperture into a portable design.</p><p>The list also includes one popular vlogging camera, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a>, which has an 18-50mm equivalent lens.</p><p>The list also highlights the popularity of point-and-shoots that sit on the more affordable side, with two budget models on the list, the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot Elph 360 HS A</a> (known as the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650m</a> in Japan) and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak PixPro C1</a>.</p><h3 id="the-best-selling-compact-cameras-at-yodobashi-second-half-of-july-2026">The best-selling compact cameras at Yodobashi, second half of July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot ELPH 360 HS A</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Fujifilm X100VI,Sony ZV-1 II,Sony RX10 V,Ricoh GR IV,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS99 / TZ99,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Today's best deals on trending compact cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a deep dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the top-ranked compact cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">best cameras with zoom</a>.</p>
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                                                            <title><![CDATA[ Now you can play Doom on this 16-year-old DSLR! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When it comes to videogames, there are two certainties in life: Guile's theme goes with everything and everything can play <em>Doom</em>. </p><p>From ATMs to calculators and even pregnancy tests, the groundbreaking MS-DOS videogame from 1993 <a href="https://www.creativebloq.com/entertainment/gaming/from-calculators-to-pregnancy-tests-people-cant-stop-running-doom-on-ridiculous-devices" target="_blank">has been played on what seems like every piece of technology</a>. And now, the latest tech to answer the question "Can it play <em>Doom</em>?" is a DSLR that's over a decade old.</p><p>The Canon EOS 550D – known as the Rebel T2i in the US and the Kiss X4 in Japan – isn't just one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a>; it's the best camera if you want to play one of the most iconic first-person shooters of all time. </p><p>While it was reported back in May that someone <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/someone-actually-got-doom-running-on-a-nikon-camera-and-its-now-my-favorite-unofficial-camera-hack-ever">got <em>Doom</em> running on a Nikon Zf</a>, there is some doubt online as to whether it was real or a sneaky bit of video playback. </p><p>However, the feat has been performed on the 550D using Magic Lantern – custom firmware developed in 2009 for <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon cameras</a> that runs from a memory card and adds a host of features such as dual ISO, RGB histogram, zebras, new grids like the Fibonacci spiral… and now, the ability to run <em>Doom</em>, as you can see below:</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/G8sIcxkxpmQ" allowfullscreen></iframe></div></div><p>Canon is always telling us how clever its Digic processors are, but I'll bet the company never envisioned that the Digic 4 chip in its 2010 camera would be used to run a videogame!</p><p>As you'd expect, the D-pad on the back of the camera is used to navigate while the SET button fires your weapon. The hack even employs the 550D's speaker to emit in-game audio and effects, which again is something I bet Canon's engineers could never have predicted. </p><p><a href="https://www.tomshardware.com/video-games/retro-gaming/github-programmer-ports-doom-to-dslr-camera-with-3-inch-tft-lcd-display-canon-eos-550d-with-open-source-magic-lantern-firmware-uses-cameras-button-as-controls-even-plays-sound" target="_blank">According to Tom's Hardware</a>, the developer said that the port only works on a Canon EOS 550D running firmware version 1.0.9, specifically noting, "Do not install this binary on another camera model or firmware version." </p><p>There are full instructions on how to install and run everything in the Tom's Hardware report, but I cannot stress strongly enough that Magic Lantern is a completely unofficial project and is in no way endorsed or supported by Canon. </p><p>In fact, running it could potentially brick your camera and also invalidates your warranty – so think carefully before you go blasting Martian monsters on your camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1754px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="HqVL3ByxvkgXg3McJwY2LE" name="Canon EOS Rebel T2i C" alt="Canon EOS Rebel T2i against a white background" src="https://cdn.mos.cms.futurecdn.net/HqVL3ByxvkgXg3McJwY2LE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1754" height="986" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Who'd have guessed that the humble Canon EOS 550D – known as the Rebel T2i in North America – would double as a handheld games console! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> for mirrorless models. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/gaming/now-you-can-play-doom-on-this-26-year-old-dslr</link>
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                            <![CDATA[ This Canon DSLR can play Doom –yes, the videogame –even though it's a 16-year-old camera, not a console ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 13:54:32 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Aug 2026 17:39:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Gaming]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Kick]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Doom running via Magic Lantern on a Canon EOS 550D]]></media:description>                                                            <media:text><![CDATA[Doom running via Magic Lantern on a Canon EOS 550D]]></media:text>
                                <media:title type="plain"><![CDATA[Doom running via Magic Lantern on a Canon EOS 550D]]></media:title>
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                                <p>When it comes to videogames, there are two certainties in life: Guile's theme goes with everything and everything can play <em>Doom</em>. </p><p>From ATMs to calculators and even pregnancy tests, the groundbreaking MS-DOS videogame from 1993 <a href="https://www.creativebloq.com/entertainment/gaming/from-calculators-to-pregnancy-tests-people-cant-stop-running-doom-on-ridiculous-devices" target="_blank">has been played on what seems like every piece of technology</a>. And now, the latest tech to answer the question "Can it play <em>Doom</em>?" is a DSLR that's over a decade old.</p><p>The Canon EOS 550D – known as the Rebel T2i in the US and the Kiss X4 in Japan – isn't just one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a>; it's the best camera if you want to play one of the most iconic first-person shooters of all time. </p><p>While it was reported back in May that someone <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/someone-actually-got-doom-running-on-a-nikon-camera-and-its-now-my-favorite-unofficial-camera-hack-ever">got <em>Doom</em> running on a Nikon Zf</a>, there is some doubt online as to whether it was real or a sneaky bit of video playback. </p><p>However, the feat has been performed on the 550D using Magic Lantern – custom firmware developed in 2009 for <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon cameras</a> that runs from a memory card and adds a host of features such as dual ISO, RGB histogram, zebras, new grids like the Fibonacci spiral… and now, the ability to run <em>Doom</em>, as you can see below:</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/G8sIcxkxpmQ" allowfullscreen></iframe></div></div><p>Canon is always telling us how clever its Digic processors are, but I'll bet the company never envisioned that the Digic 4 chip in its 2010 camera would be used to run a videogame!</p><p>As you'd expect, the D-pad on the back of the camera is used to navigate while the SET button fires your weapon. The hack even employs the 550D's speaker to emit in-game audio and effects, which again is something I bet Canon's engineers could never have predicted. </p><p><a href="https://www.tomshardware.com/video-games/retro-gaming/github-programmer-ports-doom-to-dslr-camera-with-3-inch-tft-lcd-display-canon-eos-550d-with-open-source-magic-lantern-firmware-uses-cameras-button-as-controls-even-plays-sound" target="_blank">According to Tom's Hardware</a>, the developer said that the port only works on a Canon EOS 550D running firmware version 1.0.9, specifically noting, "Do not install this binary on another camera model or firmware version." </p><p>There are full instructions on how to install and run everything in the Tom's Hardware report, but I cannot stress strongly enough that Magic Lantern is a completely unofficial project and is in no way endorsed or supported by Canon. </p><p>In fact, running it could potentially brick your camera and also invalidates your warranty – so think carefully before you go blasting Martian monsters on your camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1754px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="HqVL3ByxvkgXg3McJwY2LE" name="Canon EOS Rebel T2i C" alt="Canon EOS Rebel T2i against a white background" src="https://cdn.mos.cms.futurecdn.net/HqVL3ByxvkgXg3McJwY2LE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1754" height="986" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Who'd have guessed that the humble Canon EOS 550D – known as the Rebel T2i in North America – would double as a handheld games console! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a> for mirrorless models. </p>
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                                                            <title><![CDATA[ The "new" #1 compact camera in Japan has been popular for years – but the real point-and-shoot hero sits close behind at just US$99 with a retro look ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera </a>sales rankings are in – and the same three <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> are dominating the top of the chart once again. </p><p>At number one is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a>, which was crowned <a href="https://www.digitalcameraworld.com/cameras/the-best-selling-cameras-of-2025-are-in-and-this-kodak-compact-camera-takes-the-crown-overshadowing-new-40mp-releases">Japan's overall best-selling camera of 2025</a> – a ranking that included <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, not just compacts. But close behind sits the real retro everyday champion.</p><p>The Pixpro FZ55 was originally launched in 2023 and features a 16MP sensor with 5x zoom. Available for only <a href="https://www.bhphotovideo.com/c/product/1699922-REG/kodak_fz55bk_pixpro_fz55_digital_camera.html" target="_blank" rel="sponsored">$139.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-fz55-digital-camera-black_8440123b" target="_blank" rel="sponsored">£129</a>, the little camera is a familiar face at the top spot. But also on the podium is a camera that we've seen several times: the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a>, taking the second and third spots in different color variations.</p><p>The Pixpro C1 is a camera you can throw in your bag for casual fun. Compared with the Pixpro FZ55, it features a 2.8-inch rear LCD screen that flips up 180°, making it useful for selfies and shooting from different angles. Priced at just <a href="https://www.bhphotovideo.com/c/product/1917602-REG/kodak_c1_bk_pixpro_c1_compact_selfie.html" target="_blank" rel="sponsored">$99.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-c1-digital-camera-in-black_8440137l" target="_blank" rel="sponsored">£79</a>, it's the cheapest compact in the list – and its retro look is a big part of its appeal.</p><h2 id="bcn-r-compact-camera-ranking-jul-26"><a href="https://www.bcnretail.com/ranking/research/detail/20260730_646414.html" target="_blank" rel="nofollow">BCN+R compact camera ranking (Jul 26)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a> | Black<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Black<br>3. Kodak Pixpro C1 | Brown<br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 M (aka Elph 360 HS A / Ixus 285 HS A)</a> | Silver<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-instax-mini-evo">Instax Mini Evo</a> | Brown<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Lumix TZ99 / ZS99</a> | Black<br>7. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a><br>8. Kenko Tokina KC-AF11 BK | Black<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Black<br>10. Instax Mini Evo | Black</p><p><em>Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.</em></p><h2 id="the-kodak-pixpro-series-is-popular-in-japan">The Kodak Pixpro series is popular in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4164px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n6FFvkKvtLrR4HgwkCawoS" name="IMG_4643-169" alt="Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands" src="https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4164" height="2342" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These compact cameras rule the Japanese market – the trendiest models prove: capturing memories does not have to be expensive </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>In BCN's Top 10 compact cameras of July 2026, 40% of the models are from Kodak's Pixpro line – all relatively low-profile models compared with most mirrorless cameras.</p><p>These little point-and-shoots don't chase the latest AI autofocus or 8K video. They're built simply, are easy to carry and require very little photography knowledge to operate. </p><p>Those qualities may sound basic, but they are exactly what make these compacts so popular in Japan. For many, simplicity and affordability still beat a long specification sheet – and that's unlikely to change any time soon.</p><h2 id="older-compact-cameras-rule-the-japanese-market">Older compact cameras rule the Japanese market</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="76Pq8nvBx8f8dHZBhsuQin" name="Kodak Pixpro WPZ2 pic 5.jpg" alt="Kodak PIXRO WPZ2 waterproof digital camera" src="https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak Pixpro WPZ2 is a budget-priced, waterproof, and shockproof 16MP compact and ready to withstand whatever life throws at it </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gavin Stoker / Digital Camera World)</span></figcaption></figure><p>Japan's best-selling compact models are nearly three years old on average, even as we've seen a new wave of point-and-shoot camera launches.</p><p>While that may not seem particularly old for a camera, it's a striking figure in a market known for rapid product cycles.</p><p>The oldest model is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a>, released in October 2019, while the newest model is the Kodak Pixpro C1, released in April 2025. </p><p>For buyers in Japan, familiarity clearly matters. Established compact cameras have proven themselves over time and continue to sell steadily, even without major updates. And the trend isn't limited to one brand. </p><p>There is also a strong element of nostalgia and retro appeal, with compact cameras increasingly seen as fun, lifestyle-oriented devices rather than professional tools.</p><p>That's what we see in the success of the retro-styled Pixpro C1, which combines a low price with a design that feels very different from <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> that most people carry every day. </p><p>Sometimes, it seems, people just want a little camera they can take everywhere. And in Japan, some of those cameras have been doing exactly that for years. </p><div data-widget-type="multimodelreview" data-model-name="Kodak PIXPRO FZ55,Kodak Pixpro C1,Canon PowerShot Elph 360 HS A,Fujifilm Instax Mini evo,Panasonic Lumix ZS99 / TZ99,Kodak PixPro WPZ2,Canon PowerShot SX740 HS Lite" data-widget-title="Chart-topping compact camera deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the best APS-C compact cameras, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/the-new-1-compact-camera-in-japan-has-been-popular-for-years-but-the-real-point-and-shoot-hero-sits-close-behind-at-just-us-usd99-with-a-retro-look</link>
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                            <![CDATA[ The most popular compact cameras in Japan are years old – but Kodak's retro Pixpro series is ruling the chart and outselling newer releases ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 12:03:15 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 21:12:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Kodak ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The most popular compact camera in Japan right now is the Kodak Pixpro FZ55 – right behind sits the Kodak Pixpro C1 in black and brown design]]></media:description>                                                            <media:text><![CDATA[Kodak Pixpro C1]]></media:text>
                                <media:title type="plain"><![CDATA[Kodak Pixpro C1]]></media:title>
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                                <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera </a>sales rankings are in – and the same three <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> are dominating the top of the chart once again. </p><p>At number one is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a>, which was crowned <a href="https://www.digitalcameraworld.com/cameras/the-best-selling-cameras-of-2025-are-in-and-this-kodak-compact-camera-takes-the-crown-overshadowing-new-40mp-releases">Japan's overall best-selling camera of 2025</a> – a ranking that included <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, not just compacts. But close behind sits the real retro everyday champion.</p><p>The Pixpro FZ55 was originally launched in 2023 and features a 16MP sensor with 5x zoom. Available for only <a href="https://www.bhphotovideo.com/c/product/1699922-REG/kodak_fz55bk_pixpro_fz55_digital_camera.html" target="_blank" rel="sponsored">$139.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-fz55-digital-camera-black_8440123b" target="_blank" rel="sponsored">£129</a>, the little camera is a familiar face at the top spot. But also on the podium is a camera that we've seen several times: the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a>, taking the second and third spots in different color variations.</p><p>The Pixpro C1 is a camera you can throw in your bag for casual fun. Compared with the Pixpro FZ55, it features a 2.8-inch rear LCD screen that flips up 180°, making it useful for selfies and shooting from different angles. Priced at just <a href="https://www.bhphotovideo.com/c/product/1917602-REG/kodak_c1_bk_pixpro_c1_compact_selfie.html" target="_blank" rel="sponsored">$99.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-c1-digital-camera-in-black_8440137l" target="_blank" rel="sponsored">£79</a>, it's the cheapest compact in the list – and its retro look is a big part of its appeal.</p><h2 id="bcn-r-compact-camera-ranking-jul-26"><a href="https://www.bcnretail.com/ranking/research/detail/20260730_646414.html" target="_blank" rel="nofollow">BCN+R compact camera ranking (Jul 26)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a> | Black<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Black<br>3. Kodak Pixpro C1 | Brown<br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 M (aka Elph 360 HS A / Ixus 285 HS A)</a> | Silver<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-instax-mini-evo">Instax Mini Evo</a> | Brown<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Lumix TZ99 / ZS99</a> | Black<br>7. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a><br>8. Kenko Tokina KC-AF11 BK | Black<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Black<br>10. Instax Mini Evo | Black</p><p><em>Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.</em></p><h2 id="the-kodak-pixpro-series-is-popular-in-japan">The Kodak Pixpro series is popular in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4164px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n6FFvkKvtLrR4HgwkCawoS" name="IMG_4643-169" alt="Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands" src="https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4164" height="2342" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These compact cameras rule the Japanese market – the trendiest models prove: capturing memories does not have to be expensive </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>In BCN's Top 10 compact cameras of July 2026, 40% of the models are from Kodak's Pixpro line – all relatively low-profile models compared with most mirrorless cameras.</p><p>These little point-and-shoots don't chase the latest AI autofocus or 8K video. They're built simply, are easy to carry and require very little photography knowledge to operate. </p><p>Those qualities may sound basic, but they are exactly what make these compacts so popular in Japan. For many, simplicity and affordability still beat a long specification sheet – and that's unlikely to change any time soon.</p><h2 id="older-compact-cameras-rule-the-japanese-market">Older compact cameras rule the Japanese market</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="76Pq8nvBx8f8dHZBhsuQin" name="Kodak Pixpro WPZ2 pic 5.jpg" alt="Kodak PIXRO WPZ2 waterproof digital camera" src="https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak Pixpro WPZ2 is a budget-priced, waterproof, and shockproof 16MP compact and ready to withstand whatever life throws at it </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gavin Stoker / Digital Camera World)</span></figcaption></figure><p>Japan's best-selling compact models are nearly three years old on average, even as we've seen a new wave of point-and-shoot camera launches.</p><p>While that may not seem particularly old for a camera, it's a striking figure in a market known for rapid product cycles.</p><p>The oldest model is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a>, released in October 2019, while the newest model is the Kodak Pixpro C1, released in April 2025. </p><p>For buyers in Japan, familiarity clearly matters. Established compact cameras have proven themselves over time and continue to sell steadily, even without major updates. And the trend isn't limited to one brand. </p><p>There is also a strong element of nostalgia and retro appeal, with compact cameras increasingly seen as fun, lifestyle-oriented devices rather than professional tools.</p><p>That's what we see in the success of the retro-styled Pixpro C1, which combines a low price with a design that feels very different from <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> that most people carry every day. </p><p>Sometimes, it seems, people just want a little camera they can take everywhere. And in Japan, some of those cameras have been doing exactly that for years. </p><div data-widget-type="multimodelreview" data-model-name="Kodak PIXPRO FZ55,Kodak Pixpro C1,Canon PowerShot Elph 360 HS A,Fujifilm Instax Mini evo,Panasonic Lumix ZS99 / TZ99,Kodak PixPro WPZ2,Canon PowerShot SX740 HS Lite" data-widget-title="Chart-topping compact camera deals"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the best APS-C compact cameras, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p>
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                                                            <title><![CDATA[ Released at No. 1, the trendiest camera right now is easy to guess – but some names are suspiciously missing from Japan's top cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup</link>
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                            <![CDATA[ Spending seven months as the top camera, the Sony A7 V has taken the number one spot again – but what's interesting is the names not on that list ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 10:47:37 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 12:35:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:description>                                                            <media:text><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:title>
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                                <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ So far, Japan's #1 best-selling camera in 2026 is a 3-year-old APS-C mirrorless with some unusual shooting modes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's sales numbers give us a great indicator of broader camera-buying trends, but the six-month figures are arguably more revealing than the monthly charts. </p><p>A new launch promotion can push a camera to number one for a month, but six months of sales give us a better idea of which models are consistently popular – and which could end the year as Japan's best-selling camera. </p><p>Major retail aggregator BCN+R has now published its list of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> for the first half of 2026. And while we've seen some extraordinary releases this year, the top spot goes to an APS-C camera that was released in March 2023 – and Sony's record-breaking <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> only makes eighth place. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> triumphs at number one. Available for just <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649</a> and despite being more than three years old, it continues to prove hugely popular. </p><p>Featuring a 24.2MP APS-C sensor, full-width 4K video and a wealth of social media-friendly shooting modes, it makes a great choice for beginner photographers, enthusiasts and content creators. </p><h2 id="bcn-s-top-10-best-selling-mirrorless-cameras-first-half-of-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260705_640124.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling mirrorless cameras, First half of 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10 </a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a><br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-a-camera-with-an-identity-crisis-i-was-there-when-sony-launched-the-original-a7-and-five-generations-later-i-never-would-have-imagined-this">Sony A7 V </a><br>9. <a href="https://www.digitalcameraworld.com/reviews/olympus-pen-e-p7-review">Olympus PEN E-P7</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50 </a></p><p>Eight of the top ten cameras are <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/what-is-an-aps-c-camera">APS-C,</a> with one <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds camera</a> at number nine – the Sony A7 C is the only <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> on the list.</p><p>That suggests that photographers in Japan are still strongly drawn to cameras that are relatively compact, affordable and easy to use – rather than simply buying the newest or most expensive technology. </p><p>BCN's data is based on sales units, rather than revenue, and covers major electronics retailers and online stores in Japan. </p><h2 id="japan-s-1-canon-eos-r50">Japan's #1: Canon EOS R50</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5557px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErduLuRngqcJVnvfAdPPna" name="IMG_5652.jpg" alt="Canon EOS R50 digital camera" src="https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5557" height="3126" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 is the rebirth of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> in the RF-S mount – with some all-around big improvements </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Canon EOS R50 combines a 24.2MP APS-C sensor with a compact body, interchangeable lenses and beginner-friendly controls, making it a natural upgrade for someone moving beyond a<a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone"> camera phone</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>.</p><p>But it's also unusually well-suited to modern content creation, featuring non-classic shooting modes. The EOS R50 can record vertical video via an orientation sensor that embeds rotation data. It also includes display aspect markers to help creators frame footage for different social platforms. </p><p>There's even a dedicated Movie for Close-up Demos mode, designed to make it easier to show products close to the camera – a particularly useful feature for product reviews and demonstrations on TikTok, Instagram and YouTube.</p><p>Its compact size and all-around make it one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, while its affordable price and beginner-friendly design continue the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">Canon EOS M50</a>'s legacy as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">best cameras for vlogging</a>. </p><h2 id="record-breaking-sony-only-makes-8th-place">Record-breaking Sony only makes 8th place</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony's latest full-frame hybrid camera launched in December 2025 and quickly became one of the most talked-about new cameras in Japan, dominating sales charts for months across different Japanese retailers.</p><p>The Sony A7 V offers a 33MP full-frame sensor, fast continuous shooting, AI-powered subject recognition, strong video capabilities, and the kind of performance aimed at serious enthusiasts and professionals. </p><p>Yet it only ranks eighth in BCN's first-half sales data. Which doesn't mean that the A7 V isn't popular; the important distinction is that BCN is ranking units sold. </p><p>A high-end full-frame camera costing several times more than an entry-level APS-C model doesn't need to sell anywhere near as many units to generate substantial revenue. </p><p>And that's where the EOS R50 has an obvious advantage. At around  <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649, </a>the Canon is far more accessible than the A7 V, which is priced around <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-6054140751709326577" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-3494677037524401247&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>For someone buying their first interchangeable-lens camera, the R50 offers plenty of image quality and flexibility without requiring a huge investment in the camera body.</p><div data-widget-type="multimodelreview" data-widget-title="Chart-topping camera deals" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Nikon Z50 II,Fujifilm X-T30 III,Sony A7 V,Olympus PEN E-P7,Nikon Z50"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/so-far-japans-1-best-selling-camera-in-2026-is-a-3-year-old-aps-c-mirrorless-with-some-unusual-shooting-modes</link>
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                            <![CDATA[ The latest Japanese sales rankings reveal a surprise at the top – while one of the biggest new full-frame cameras only makes #8 ]]>
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                                                                        <pubDate>Fri, 14 Aug 2026 11:20:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nine of the Top 10 best-selling mirrorless cameras in the first half of 2026 in Japan are APS-C or Micro Four Thirds models, with the full-frame Sony A7 V the only exception]]></media:description>                                                            <media:text><![CDATA[Canon EOS R50]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R50]]></media:title>
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                            <article>
                                <p>Japan's sales numbers give us a great indicator of broader camera-buying trends, but the six-month figures are arguably more revealing than the monthly charts. </p><p>A new launch promotion can push a camera to number one for a month, but six months of sales give us a better idea of which models are consistently popular – and which could end the year as Japan's best-selling camera. </p><p>Major retail aggregator BCN+R has now published its list of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a> for the first half of 2026. And while we've seen some extraordinary releases this year, the top spot goes to an APS-C camera that was released in March 2023 – and Sony's record-breaking <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> only makes eighth place. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> triumphs at number one. Available for just <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649</a> and despite being more than three years old, it continues to prove hugely popular. </p><p>Featuring a 24.2MP APS-C sensor, full-width 4K video and a wealth of social media-friendly shooting modes, it makes a great choice for beginner photographers, enthusiasts and content creators. </p><h2 id="bcn-s-top-10-best-selling-mirrorless-cameras-first-half-of-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260705_640124.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling mirrorless cameras, First half of 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10 </a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-review">Sony ZV-E10</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a><br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-a-camera-with-an-identity-crisis-i-was-there-when-sony-launched-the-original-a7-and-five-generations-later-i-never-would-have-imagined-this">Sony A7 V </a><br>9. <a href="https://www.digitalcameraworld.com/reviews/olympus-pen-e-p7-review">Olympus PEN E-P7</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z50-review">Nikon Z50 </a></p><p>Eight of the top ten cameras are <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/what-is-an-aps-c-camera">APS-C,</a> with one <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds camera</a> at number nine – the Sony A7 C is the only <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame camera</a> on the list.</p><p>That suggests that photographers in Japan are still strongly drawn to cameras that are relatively compact, affordable and easy to use – rather than simply buying the newest or most expensive technology. </p><p>BCN's data is based on sales units, rather than revenue, and covers major electronics retailers and online stores in Japan. </p><h2 id="japan-s-1-canon-eos-r50">Japan's #1: Canon EOS R50</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5557px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ErduLuRngqcJVnvfAdPPna" name="IMG_5652.jpg" alt="Canon EOS R50 digital camera" src="https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5557" height="3126" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ErduLuRngqcJVnvfAdPPna-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 is the rebirth of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> in the RF-S mount – with some all-around big improvements </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Canon EOS R50 combines a 24.2MP APS-C sensor with a compact body, interchangeable lenses and beginner-friendly controls, making it a natural upgrade for someone moving beyond a<a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone"> camera phone</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>.</p><p>But it's also unusually well-suited to modern content creation, featuring non-classic shooting modes. The EOS R50 can record vertical video via an orientation sensor that embeds rotation data. It also includes display aspect markers to help creators frame footage for different social platforms. </p><p>There's even a dedicated Movie for Close-up Demos mode, designed to make it easier to show products close to the camera – a particularly useful feature for product reviews and demonstrations on TikTok, Instagram and YouTube.</p><p>Its compact size and all-around make it one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, while its affordable price and beginner-friendly design continue the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">Canon EOS M50</a>'s legacy as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">best cameras for vlogging</a>. </p><h2 id="record-breaking-sony-only-makes-8th-place">Record-breaking Sony only makes 8th place</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6966px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="8goi4CeiJkqP6wu3HVKE4C" name="Sony A7V -13" alt="Sony A7 V camera with lens attached, on a tree branch" src="https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6966" height="3918" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8goi4CeiJkqP6wu3HVKE4C-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V delivers a big leap in autofocus intelligence, burst speed, video, and workflow flexibility over the prior generation </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sony's latest full-frame hybrid camera launched in December 2025 and quickly became one of the most talked-about new cameras in Japan, dominating sales charts for months across different Japanese retailers.</p><p>The Sony A7 V offers a 33MP full-frame sensor, fast continuous shooting, AI-powered subject recognition, strong video capabilities, and the kind of performance aimed at serious enthusiasts and professionals. </p><p>Yet it only ranks eighth in BCN's first-half sales data. Which doesn't mean that the A7 V isn't popular; the important distinction is that BCN is ranking units sold. </p><p>A high-end full-frame camera costing several times more than an entry-level APS-C model doesn't need to sell anywhere near as many units to generate substantial revenue. </p><p>And that's where the EOS R50 has an obvious advantage. At around  <a href="https://www.bhphotovideo.com/c/product/1748810-REG/canon_eos_r50_mirrorless_camera.html" target="_blank" rel="sponsored">$729</a> / <a href="https://www.parkcameras.com/shop/canon-eos-r50-mirrorless-camera-body-black_1012185k" target="_blank" rel="sponsored">£649, </a>the Canon is far more accessible than the A7 V, which is priced around <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-6054140751709326577" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-3494677037524401247&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><p>For someone buying their first interchangeable-lens camera, the R50 offers plenty of image quality and flexibility without requiring a huge investment in the camera body.</p><div data-widget-type="multimodelreview" data-widget-title="Chart-topping camera deals" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Nikon Z50 II,Fujifilm X-T30 III,Sony A7 V,Olympus PEN E-P7,Nikon Z50"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras.</a></p>
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                                                            <title><![CDATA[ These 10 cameras are getting more expensive on the used market in Japan – the biggest hike is 24.1% and it's a DSLR! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The latest cameras often come with anything but an affordable price tag, which is one reason buying used remains so popular. New data from Japanese camera marketplace Minna Camera shows that demand for some older cameras is pushing their used prices higher. </p><p>Of the 32 models with a clear price movement during the first half of 2026, 28 increased in price – around 88%. The biggest rise was a striking 24.1%, while even the tenth-placed camera increased by 7.8%. </p><p>The top spot goes to a discontinued <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> released in 2016, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a>, while the rest of the top 10 is made up of  a trio of <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compacts</a> and twice as many <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. The second-biggest rise came from the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a>, which increased by 11.9%, while the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III</a> followed at 10.9%</p><h2 id="top-10-cameras-that-rose-most-in-price-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2200" target="_blank" rel="nofollow">Top 10 cameras</a> that rose most in price at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3194px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Y5Dyqm8UF59k4nHgCxVzrf" name="TTT271.150617_oc.nikon_01169.jpg" alt="Nikon D5600" src="https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3194" height="1797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> D5600 is the most recent member of the Nikon D5000-series camera club. The D5600 is one step up from the entry-level <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>, filling the space between that model and the more enthusiast- and pro-oriented <a href="https://www.digitalcameraworld.com/reviews/nikon-d7500-review">Nikon D7500</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">D500</a>" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release<br><em>Discontinued</em></p></td><td  ><p>24.1% price increase<br>¥34,188 → ¥42,442<br>(approx. $215 → $267,<br>£159 → £198)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>11.9% price increase <br>¥188,140 → ¥210,541<br>(approx. $1,183 → $1.324, <br>£877 → £981)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>10.9% price increase <br>¥170,953 → ¥189,607<br>(approx. $1,076 → $1,193, <br>£797 → £884)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>10% price increase<br>¥40,176 → ¥44,175<br>(approx. $253 → $278, <br>£187 → £206)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>9.8% price increase<br>¥140,906 → ¥154,666<br>(approx. $886 → $973, <br>£657 → £721)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Person holding a white Canon EOS mirrorless camera with a silver lens against a dark background" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3150" height="1772" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> is what would happen if the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-mark-ii-review">M50 Mark II</a> and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a> had a baby. Carrying over the incredibly small and compact size of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> and improving on its specs in every way, with the excellent sensor and processor from the R10, the R50 makes a serious play to be one of the best pocket-friendly cameras today" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50 (white)</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>8.9% price increase <br>¥73,255 → ¥79,778<br>(approx. $461 → $502, <br>£341 → £372)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7 (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2023 release</p></td><td  ><p>8,6% price increase<br>¥47,319 → ¥51,395<br>(approx. $298 → $323, <br>£221 → £240)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99/ZS99 (white)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2025 release</p></td><td  ><p>8.1% price increase<br>¥60,391 → ¥65,304<br>(approx. $380 → $412, <br>£281 → £304)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-s20-review">Fujifilm X-S20</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>7.9% increase<br>¥153,403 → ¥165,540<br>(approx. $965 → $1,042, <br>£715 → £771)</p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>7.8% increase<br>¥413,200 → ¥445,438<br>(approx. $2,600 → $2,803, <br>£1,926 → £2,076)</p></td></tr></tbody></table></div><p><em>*Used cameras price: Q1 avg → Q2 avg; discontinuation status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Sony A7 IV,Ricoh GR Digital III,Sony Alpha 6000,Canon EOS R6,Canon EOS R50,OM System Tough TG-7,Panasonic Lumix ZS99 / TZ99,Fujifilm X-S20,Nikon Z9" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/these-10-cameras-are-getting-more-expensive-on-the-used-market-the-biggest-hike-is-24-1-percent-and-its-a-dslr</link>
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                            <![CDATA[ Used camera prices are rising across the Japanese market, with 88% of the models tracked by Minna Cameras increasing in price during the first half of 2026 – here are the 10 cameras that saw the biggest rises ]]>
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                                                                        <pubDate>Tue, 11 Aug 2026 08:51:28 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Aug 2026 09:29:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The biggest price rise belongs to a discontinued DSLR, which is now 24.1% more expensive on the second-hand market]]></media:description>                                                            <media:text><![CDATA[Nikon D5600]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon D5600]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>The latest cameras often come with anything but an affordable price tag, which is one reason buying used remains so popular. New data from Japanese camera marketplace Minna Camera shows that demand for some older cameras is pushing their used prices higher. </p><p>Of the 32 models with a clear price movement during the first half of 2026, 28 increased in price – around 88%. The biggest rise was a striking 24.1%, while even the tenth-placed camera increased by 7.8%. </p><p>The top spot goes to a discontinued <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR</a> released in 2016, the <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a>, while the rest of the top 10 is made up of  a trio of <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compacts</a> and twice as many <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>. The second-biggest rise came from the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a>, which increased by 11.9%, while the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III</a> followed at 10.9%</p><h2 id="top-10-cameras-that-rose-most-in-price-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2200" target="_blank" rel="nofollow">Top 10 cameras</a> that rose most in price at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3194px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Y5Dyqm8UF59k4nHgCxVzrf" name="TTT271.150617_oc.nikon_01169.jpg" alt="Nikon D5600" src="https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3194" height="1797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y5Dyqm8UF59k4nHgCxVzrf-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> D5600 is the most recent member of the Nikon D5000-series camera club. The D5600 is one step up from the entry-level <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>, filling the space between that model and the more enthusiast- and pro-oriented <a href="https://www.digitalcameraworld.com/reviews/nikon-d7500-review">Nikon D7500</a> and <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">D500</a>" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d5600">Nikon D5600</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release<br><em>Discontinued</em></p></td><td  ><p>24.1% price increase<br>¥34,188 → ¥42,442<br>(approx. $215 → $267,<br>£159 → £198)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iv-review">Sony A7 IV</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>11.9% price increase <br>¥188,140 → ¥210,541<br>(approx. $1,183 → $1.324, <br>£877 → £981)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iii-review">Ricoh GR III (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2019 release<br><em>Discontinued</em></p></td><td  ><p>10.9% price increase <br>¥170,953 → ¥189,607<br>(approx. $1,076 → $1,193, <br>£797 → £884)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release<br><em>Discontinued</em></p></td><td  ><p>10% price increase<br>¥40,176 → ¥44,175<br>(approx. $253 → $278, <br>£187 → £206)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-review">Canon EOS R6</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2020 release<br><em>Discontinued</em></p></td><td  ><p>9.8% price increase<br>¥140,906 → ¥154,666<br>(approx. $886 → $973, <br>£657 → £721)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Person holding a white Canon EOS mirrorless camera with a silver lens against a dark background" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3150" height="1772" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> is what would happen if the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-mark-ii-review">M50 Mark II</a> and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a> had a baby. Carrying over the incredibly small and compact size of the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-m50-review">M50</a> and improving on its specs in every way, with the excellent sensor and processor from the R10, the R50 makes a serious play to be one of the best pocket-friendly cameras today" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Future)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50 (white)</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>8.9% price increase <br>¥73,255 → ¥79,778<br>(approx. $461 → $502, <br>£341 → £372)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7 (black)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2023 release</p></td><td  ><p>8,6% price increase<br>¥47,319 → ¥51,395<br>(approx. $298 → $323, <br>£221 → £240)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99/ZS99 (white)</a></p></td><td  ><p>Compact camera</p></td><td  ><p>2025 release</p></td><td  ><p>8.1% price increase<br>¥60,391 → ¥65,304<br>(approx. $380 → $412, <br>£281 → £304)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-s20-review">Fujifilm X-S20</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2023 release</p></td><td  ><p>7.9% increase<br>¥153,403 → ¥165,540<br>(approx. $965 → $1,042, <br>£715 → £771)</p></td></tr><tr><td class="firstcol " ><p>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z9-review">Nikon Z9</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2021 release</p></td><td  ><p>7.8% increase<br>¥413,200 → ¥445,438<br>(approx. $2,600 → $2,803, <br>£1,926 → £2,076)</p></td></tr></tbody></table></div><p><em>*Used cameras price: Q1 avg → Q2 avg; discontinuation status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><div data-widget-type="multimodelreview" data-model-name="Sony A7 IV,Ricoh GR Digital III,Sony Alpha 6000,Canon EOS R6,Canon EOS R50,OM System Tough TG-7,Panasonic Lumix ZS99 / TZ99,Fujifilm X-S20,Nikon Z9" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLRs</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ "Finest stills camera ever made" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs ]]></title>
                                                                                                <dc:content><![CDATA[ <p>After reviewing the <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C,</a> Digital Camera World called the 100MP <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium-format</a> marvel the "finest stills camera ever made." Now, in  Japan's latest best-selling camera rankings, the Hasselblad flagship has – once again – been beaten by <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame</a> rivals.</p><p>The latest chart of the best-selling cameras for the first half of July at Yodobashi is in, and the highly-prized <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is back at the top of the chart. Right behind is the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a familiar model that regularly features in the rankings across different retailers in Japan. The Hasselblad X2D II 100C lands in third place. </p><p>While some might say it's no surprise to see the Hasselblad X2D II 100C outside the top spot, given its premium price tag of <a href="https://www.bhphotovideo.com/c/product/1908829-REG/hasselblad_cp_hb_00000927_01_x2d_ii_100c_medium.html?BI=20811&KBID=16572&SID=dcw-gb-1405943801269891109" target="_blank" rel="sponsored">$7,799</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1261651340724130564&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fhasselblad-x2d-100c-ii-medium-format-digital-camera-body-3268428%2F" target="_blank" rel="sponsored">£6,690</a> and its medium-format territory, the camera has proven that it can reach No.1 from time to time. However, the Sony A7 V has often been hot on its heels, and the full-frame camera is available for a much lower price of <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-9509349073224631166" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1194355421462044693&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><h2 id="yodobashi-s-10-best-selling-cameras-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502285/" target="_blank" rel="nofollow">Yodobashi's 10 best-selling cameras (1st Half Jul 2026)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C</a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II </a>Double Zoom Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White<br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide.</em></p><h2 id="the-medium-format-marvel">The medium-format marvel</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8218px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pLGvzwH9HtuNtbaszmYxU" name="X2D II 100C_with 55V_" alt="Hasselblad X2D II 100C being used by a photographer outdoors" src="https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU-1920-80.jpg" mos="" align="middle" fullscreen="1" width="8218" height="4622" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The Hasselblad X2D II 100C is a photography juggernaut: 100MP, 10 stops of IBIS, 15.3 stops of dynamic range, algorithmic AF, LiDAR… and a joystick!" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hasselblad)</span></figcaption></figure><p>Landing at No.3 in the chart is an impressive result for a luxury 100MP medium-format camera. The Hasselblad X2D II 100C continues to prove that quality counts, even if its sales volume doesn't quite match its full-frame rivals. </p><p>It's a standout choice for medium format photographers, combining luxurious ergonomics with a tilting OLED screen, built-in 1TB SSD for high-volume shooting, a 100MP medium-format sensor, and true end-to-end HDR color.</p><h2 id="full-frame-champion">Full-frame champion</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7361px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RL2XZC3PvBvn8mCnb3A7vB" name="Sony A7V -4" alt="Sony A7 V camera from the front, on a tripod outside" src="https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7361" height="4141" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection – but video feels a little left behind by the competition" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Since its release in December 2025, the Sony A7 V has broken sales records in Japan, dominating the chart for months and holding the top position as one of the country's most popular full-frame cameras. </p><p>Ironically, it first <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart">lost the No.1 spot in the second half of May 2026</a> – to the Hasselblad X2D II 100C. </p><p>The Sony A7 V combines a 33MP partially stacked sensor with upgraded AI subject detection, making it a highly capable full-frame hybrid camera for both stills and video. </p><p>While rivals are giving it a run for its money on the video front, its combination of speed, image quality and versatility continues to make it a popular choice globally. </p><p>It will be interesting to see if these two very different cameras go once again head-to-head in Yodobashi's next sales chart, or whether the Sony A7 C II – another popular best-seller in Japan – can beat them both with its impressive price-to-performance ratio. </p><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Hasselblad X2D II 100C,Fujifilm X-M5,Canon EOS R50,Canon EOS R5 Mark II,Nikon Z50 II,Sony ZV-E10 II,Nikon Z8" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record-breaking-full-frame-mirrorless-triumphs</link>
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                            <![CDATA[ Shooting 100MP images in true end-to-end HDR color, the flagship medium-format camera sits behind two full-frame models, and one dominated the chart since its release ]]>
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                                                                        <pubDate>Wed, 05 Aug 2026 10:45:19 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 10:58:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The best-selling camera at Yodobashi in Japan is the Sony A7 V, a full-frame hybrid mirrorless, available for $2,898 / £2,799]]></media:description>                                                            <media:text><![CDATA[Close up of the control dials on a Sony A7 V camera]]></media:text>
                                <media:title type="plain"><![CDATA[Close up of the control dials on a Sony A7 V camera]]></media:title>
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                                <p>After reviewing the <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C,</a> Digital Camera World called the 100MP <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium-format</a> marvel the "finest stills camera ever made." Now, in  Japan's latest best-selling camera rankings, the Hasselblad flagship has – once again – been beaten by <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">full-frame</a> rivals.</p><p>The latest chart of the best-selling cameras for the first half of July at Yodobashi is in, and the highly-prized <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is back at the top of the chart. Right behind is the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a familiar model that regularly features in the rankings across different retailers in Japan. The Hasselblad X2D II 100C lands in third place. </p><p>While some might say it's no surprise to see the Hasselblad X2D II 100C outside the top spot, given its premium price tag of <a href="https://www.bhphotovideo.com/c/product/1908829-REG/hasselblad_cp_hb_00000927_01_x2d_ii_100c_medium.html?BI=20811&KBID=16572&SID=dcw-gb-1405943801269891109" target="_blank" rel="sponsored">$7,799</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1261651340724130564&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fhasselblad-x2d-100c-ii-medium-format-digital-camera-body-3268428%2F" target="_blank" rel="sponsored">£6,690</a> and its medium-format territory, the camera has proven that it can reach No.1 from time to time. However, the Sony A7 V has often been hot on its heels, and the full-frame camera is available for a much lower price of <a href="https://www.bhphotovideo.com/c/product/1935439-REG/sony_a7_v_mirrorless_camera.html?BI=20811&KBID=16572&SID=dcw-gb-9509349073224631166" target="_blank" rel="sponsored">$2,898</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-1194355421462044693&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsony-a7-v-digital-camera-body-3293210%2F" target="_blank" rel="sponsored">£2,799.</a></p><h2 id="yodobashi-s-10-best-selling-cameras-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502285/" target="_blank" rel="nofollow">Yodobashi's 10 best-selling cameras (1st Half Jul 2026)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a><br>2. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> Zoom Lens Kit | Silver | Black<br>3. <a href="https://www.digitalcameraworld.com/reviews/hasselblad-x2d-100c-review">Hasselblad X2D II 100C</a><br>4. <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> | Silver | Black<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> <a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC15-45mm</a> Lens Kit | Silver | Black<br>6. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> Double Zoom Kit | Black | White<br>7. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II </a>Double Zoom Kit<br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a> Double Zoom Lens Kit | Black | White<br>10. <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide.</em></p><h2 id="the-medium-format-marvel">The medium-format marvel</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8218px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pLGvzwH9HtuNtbaszmYxU" name="X2D II 100C_with 55V_" alt="Hasselblad X2D II 100C being used by a photographer outdoors" src="https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU-1920-80.jpg" mos="" align="middle" fullscreen="1" width="8218" height="4622" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pLGvzwH9HtuNtbaszmYxU-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The Hasselblad X2D II 100C is a photography juggernaut: 100MP, 10 stops of IBIS, 15.3 stops of dynamic range, algorithmic AF, LiDAR… and a joystick!" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hasselblad)</span></figcaption></figure><p>Landing at No.3 in the chart is an impressive result for a luxury 100MP medium-format camera. The Hasselblad X2D II 100C continues to prove that quality counts, even if its sales volume doesn't quite match its full-frame rivals. </p><p>It's a standout choice for medium format photographers, combining luxurious ergonomics with a tilting OLED screen, built-in 1TB SSD for high-volume shooting, a 100MP medium-format sensor, and true end-to-end HDR color.</p><h2 id="full-frame-champion">Full-frame champion</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7361px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="RL2XZC3PvBvn8mCnb3A7vB" name="Sony A7V -4" alt="Sony A7 V camera from the front, on a tripod outside" src="https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7361" height="4141" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/RL2XZC3PvBvn8mCnb3A7vB-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight, "The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection – but video feels a little left behind by the competition" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Since its release in December 2025, the Sony A7 V has broken sales records in Japan, dominating the chart for months and holding the top position as one of the country's most popular full-frame cameras. </p><p>Ironically, it first <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart">lost the No.1 spot in the second half of May 2026</a> – to the Hasselblad X2D II 100C. </p><p>The Sony A7 V combines a 33MP partially stacked sensor with upgraded AI subject detection, making it a highly capable full-frame hybrid camera for both stills and video. </p><p>While rivals are giving it a run for its money on the video front, its combination of speed, image quality and versatility continues to make it a popular choice globally. </p><p>It will be interesting to see if these two very different cameras go once again head-to-head in Yodobashi's next sales chart, or whether the Sony A7 C II – another popular best-seller in Japan – can beat them both with its impressive price-to-performance ratio. </p><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7C II,Hasselblad X2D II 100C,Fujifilm X-M5,Canon EOS R50,Canon EOS R5 Mark II,Nikon Z50 II,Sony ZV-E10 II,Nikon Z8" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-ORgKGX"></div>                            </div>                            <script src="https://kwizly.com/embed/ORgKGX.js" async></script><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-cameras">best full-frame cameras</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras.</a></p>
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                                                            <title><![CDATA[ Newly launched, Sony’s 25x “un-compact” camera has jumped to the top of the trending charts – but it’s followed by these two surprise entries ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony’s new every-genre 25x bridge camera hasn’t even begun shipping yet, but the Sony RX10 V has already clawed its way up to the top of best-seller lists. The new RX10 V tops US retailer B&H’s list of top trending cameras for July.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a>’s early rise to the top likely doesn’t come as a surprise for fans of the format – many were disappointed when Sony <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/rip-sony-just-killed-off-one-of-my-favorite-cameras">discontinued the RX10 IV</a>. But then in July, Sony annoucened it’s sucecssor, adding a large-sensor option to the bridge camera format that’s popular for photographers who want a long reach without a mirrorless camera. </p><p>While compact cameras are seeing a resurgence in trends, the bridge-style RX10 V feels more like a small DSLR – but it’s considerably more compact than carrying a 24mm, 600mm and macro mirrorless lenses.</p><p>The RX10 V’s dominance before it begins shipping in early August suggests a steep number of pre-orders, suggesting the price jump compared to the early model wasn’t enough to dissuade fans of the large sensor super zoom.</p><h2 id="screen-free-cameras-are-rising-in-trends">Screen-free cameras are rising in trends</h2><p>But what’s surprising are the cameras that follow the RX10 V on B&H’s trending list. The RX10 V is followed by the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/camp-snap-cs-pro-review-i-finally-found-a-retro-compact-camera-thats-underpriced-not-overpriced">Camp Snap CS-Pro</a>, an affordable retro compact camera with a screen-free design that caters to digital minimalists, and the odd little <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/godox-just-launched-its-first-ever-camera-but-im-loath-to-call-it-new-because-it-looks-eerily-familiar">Godox C100 Mini</a>, a low-fi camera that looks more like an instant film frame than a traditional camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cFWX66g9PuPjnSv3Xnftz7" name="Camp-Snap-CS-Pro-review-1035" alt="The Camp Snap CS-Pro on a colorful background" src="https://cdn.mos.cms.futurecdn.net/cFWX66g9PuPjnSv3Xnftz7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cFWX66g9PuPjnSv3Xnftz7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The rise of the Camp Snap CS-Pro hints at the growing craving for capturing memories without the distraction of a smartphone screen. The CS-Pro comes from the company that originally launched as a way for kids to take a camera to screen-free summer camps, but it feels like a far more grown-up version than the original.</p><p>I used the CS-Pro when <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/i-gave-up-my-iphone-camera-for-screen-free-compact-cameras-i-didnt-miss-what-i-expected">I gave up screened cameras for nearly two weeks</a>, and the camera delivers an ideal balance between features and simplicity. The 16MP camera has plenty of resolution, but uses a lens that still gives the images the feel of disposable film photos, particularly when using the built-in filter dial. A key selling point? The CS-Pro retails for just $99 / £90 / AU$153 / CA$141.</p><p>The CS-Pro is followed by one of the more unusual camera launches to come in 2026: The Godox C100 Mini. Like the CS-Pro, the C100 doesn’t have an LCD screen, but Godox’s first camera is essentially an oversized viewfinder used for taking snapshots.</p><p>While the C100 doesn’t look like a typical camera, Godox’s appearance on the best-seller list suggests the camera’s unusual design is more quirky than strange. The C100’s resolution is just 2MP, putting the camera firmly in the low-fi category – but that’s offset by a $45 / £39 price.</p><p>The C100 even doubles as a light meter for film photographers. DCW’s James Artius got his hands on one and aptly <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">called it “ludicrously good fun.”</a></p><h2 id="just-one-mirrorless-sits-on-the-overall-july-trending-list-at-b-h">Just one mirrorless sits on the overall July trending list at B&H</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7386px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="gFUtpnwgjRpSeQME86akJZ" name="Sony A7R VI -2" alt="Sony A7R VI camera body with exposed E-mount sensor beside a lens on brick paving." src="https://cdn.mos.cms.futurecdn.net/gFUtpnwgjRpSeQME86akJZ-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7386" height="4155" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gFUtpnwgjRpSeQME86akJZ-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The C100 and CS-Pro aren’t the only surprises on the list – the trending list for all camera categories oddly only includes one mirrorless camera for July, the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a> that mixes the A7R-series’ high resolution with a snappy 30 fps burst speed. The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a> that has been part of an overwhelming number of B&H’s trending lists since its launch isn’t on the overall list (though it does slide in on the list of trending compact cameras).</p><p>I’m not at all surprised to see the <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a> on the list either – while there are lots of waterproof compact cameras, the TG-7 uses a bright aperture and has a fantastic macro mode. The TG-7 is <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/im-a-pro-photographer-but-i-used-this-compact-camera-more-than-my-mirrorless-on-my-last-vacation-and-i-dont-regret-it">my favorite beach camera</a>, so it makes sense that this 2023 launch would pop back up on a trending list mid-summer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3379px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="xdJA5wKkKDLt6iCPAwERgm" name="IMG_6684_169" alt="OM System TG-7 Tough accessories" src="https://cdn.mos.cms.futurecdn.net/xdJA5wKkKDLt6iCPAwERgm-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3379" height="1901" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xdJA5wKkKDLt6iCPAwERgm-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The OM System Tough TG-7 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The remainder of the list is made up of longstanding compact camera favorites, including two Canon PowerShots, the Canon PowerShot ELPH 360 HS A budget point-and-shoot, and the advanced Canon PowerShot G7 X Mark III. The RX10 V’s compact sibling, the pocketable Sony RX100 VII with 8x zoom, also makes the July trending list.</p><h2 id="july-s-top-trending-cameras-at-b-h">July’s Top Trending cameras at B&H</h2><ul><li>Sony RX10 V</li><li>Camp Snap CS-Pro</li><li>Godox C100 Mini Camera</li><li>Sony A7R VI</li><li>OM System Tough TG-7</li><li>Canon PowerShot ELPH 360 HS</li><li>Sony RX100 VII</li><li>PowerShot G7 X Mark III</li></ul><div data-widget-type="multimodelreview" data-model-name="Sony RX10 V,Camp Snap CS-PRO,Godox C100,Sony A7R V,OM System Tough TG-7,Canon PowerShot Elph 360 HS A,Sony RX100 Mark VII,Canon PowerShot G7 X Mark III" data-merchant="BHPhoto" data-widget-title="Today's best deals on trending cameras at BH Photo"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more inspiration, take a look at the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/best-screen-free-digital-camera">best screen-free cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/newly-launched-sonys-25x-un-compact-camera-has-jumped-to-the-top-of-the-trending-charts-but-its-followed-by-these-two-surprise-entries</link>
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                            <![CDATA[ The Sony RX10 V tops the US trends charts right now, but the bridge camera is followed by two unusual screen-free cameras ]]>
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                                                                        <pubDate>Tue, 04 Aug 2026 15:35:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Sony RX10 V]]></media:description>                                                            <media:text><![CDATA[Person holding the Sony RX10 V with both hands outdoors in bright sunlight.]]></media:text>
                                <media:title type="plain"><![CDATA[Person holding the Sony RX10 V with both hands outdoors in bright sunlight.]]></media:title>
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                                <p>Sony’s new every-genre 25x bridge camera hasn’t even begun shipping yet, but the Sony RX10 V has already clawed its way up to the top of best-seller lists. The new RX10 V tops US retailer B&H’s list of top trending cameras for July.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a>’s early rise to the top likely doesn’t come as a surprise for fans of the format – many were disappointed when Sony <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/rip-sony-just-killed-off-one-of-my-favorite-cameras">discontinued the RX10 IV</a>. But then in July, Sony annoucened it’s sucecssor, adding a large-sensor option to the bridge camera format that’s popular for photographers who want a long reach without a mirrorless camera. </p><p>While compact cameras are seeing a resurgence in trends, the bridge-style RX10 V feels more like a small DSLR – but it’s considerably more compact than carrying a 24mm, 600mm and macro mirrorless lenses.</p><p>The RX10 V’s dominance before it begins shipping in early August suggests a steep number of pre-orders, suggesting the price jump compared to the early model wasn’t enough to dissuade fans of the large sensor super zoom.</p><h2 id="screen-free-cameras-are-rising-in-trends">Screen-free cameras are rising in trends</h2><p>But what’s surprising are the cameras that follow the RX10 V on B&H’s trending list. The RX10 V is followed by the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/camp-snap-cs-pro-review-i-finally-found-a-retro-compact-camera-thats-underpriced-not-overpriced">Camp Snap CS-Pro</a>, an affordable retro compact camera with a screen-free design that caters to digital minimalists, and the odd little <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/godox-just-launched-its-first-ever-camera-but-im-loath-to-call-it-new-because-it-looks-eerily-familiar">Godox C100 Mini</a>, a low-fi camera that looks more like an instant film frame than a traditional camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cFWX66g9PuPjnSv3Xnftz7" name="Camp-Snap-CS-Pro-review-1035" alt="The Camp Snap CS-Pro on a colorful background" src="https://cdn.mos.cms.futurecdn.net/cFWX66g9PuPjnSv3Xnftz7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6000" height="3375" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cFWX66g9PuPjnSv3Xnftz7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The rise of the Camp Snap CS-Pro hints at the growing craving for capturing memories without the distraction of a smartphone screen. The CS-Pro comes from the company that originally launched as a way for kids to take a camera to screen-free summer camps, but it feels like a far more grown-up version than the original.</p><p>I used the CS-Pro when <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/i-gave-up-my-iphone-camera-for-screen-free-compact-cameras-i-didnt-miss-what-i-expected">I gave up screened cameras for nearly two weeks</a>, and the camera delivers an ideal balance between features and simplicity. The 16MP camera has plenty of resolution, but uses a lens that still gives the images the feel of disposable film photos, particularly when using the built-in filter dial. A key selling point? The CS-Pro retails for just $99 / £90 / AU$153 / CA$141.</p><p>The CS-Pro is followed by one of the more unusual camera launches to come in 2026: The Godox C100 Mini. Like the CS-Pro, the C100 doesn’t have an LCD screen, but Godox’s first camera is essentially an oversized viewfinder used for taking snapshots.</p><p>While the C100 doesn’t look like a typical camera, Godox’s appearance on the best-seller list suggests the camera’s unusual design is more quirky than strange. The C100’s resolution is just 2MP, putting the camera firmly in the low-fi category – but that’s offset by a $45 / £39 price.</p><p>The C100 even doubles as a light meter for film photographers. DCW’s James Artius got his hands on one and aptly <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/this-is-the-weirdest-camera-ive-ever-used-and-for-just-us-usd30-its-way-more-fun-than-it-has-any-right-to-be">called it “ludicrously good fun.”</a></p><h2 id="just-one-mirrorless-sits-on-the-overall-july-trending-list-at-b-h">Just one mirrorless sits on the overall July trending list at B&H</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7386px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="gFUtpnwgjRpSeQME86akJZ" name="Sony A7R VI -2" alt="Sony A7R VI camera body with exposed E-mount sensor beside a lens on brick paving." src="https://cdn.mos.cms.futurecdn.net/gFUtpnwgjRpSeQME86akJZ-1920-80.jpg" mos="" align="middle" fullscreen="1" width="7386" height="4155" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gFUtpnwgjRpSeQME86akJZ-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The C100 and CS-Pro aren’t the only surprises on the list – the trending list for all camera categories oddly only includes one mirrorless camera for July, the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a> that mixes the A7R-series’ high resolution with a snappy 30 fps burst speed. The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a> that has been part of an overwhelming number of B&H’s trending lists since its launch isn’t on the overall list (though it does slide in on the list of trending compact cameras).</p><p>I’m not at all surprised to see the <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a> on the list either – while there are lots of waterproof compact cameras, the TG-7 uses a bright aperture and has a fantastic macro mode. The TG-7 is <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/im-a-pro-photographer-but-i-used-this-compact-camera-more-than-my-mirrorless-on-my-last-vacation-and-i-dont-regret-it">my favorite beach camera</a>, so it makes sense that this 2023 launch would pop back up on a trending list mid-summer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3379px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="xdJA5wKkKDLt6iCPAwERgm" name="IMG_6684_169" alt="OM System TG-7 Tough accessories" src="https://cdn.mos.cms.futurecdn.net/xdJA5wKkKDLt6iCPAwERgm-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3379" height="1901" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xdJA5wKkKDLt6iCPAwERgm-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The OM System Tough TG-7 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The remainder of the list is made up of longstanding compact camera favorites, including two Canon PowerShots, the Canon PowerShot ELPH 360 HS A budget point-and-shoot, and the advanced Canon PowerShot G7 X Mark III. The RX10 V’s compact sibling, the pocketable Sony RX100 VII with 8x zoom, also makes the July trending list.</p><h2 id="july-s-top-trending-cameras-at-b-h">July’s Top Trending cameras at B&H</h2><ul><li>Sony RX10 V</li><li>Camp Snap CS-Pro</li><li>Godox C100 Mini Camera</li><li>Sony A7R VI</li><li>OM System Tough TG-7</li><li>Canon PowerShot ELPH 360 HS</li><li>Sony RX100 VII</li><li>PowerShot G7 X Mark III</li></ul><div data-widget-type="multimodelreview" data-model-name="Sony RX10 V,Camp Snap CS-PRO,Godox C100,Sony A7R V,OM System Tough TG-7,Canon PowerShot Elph 360 HS A,Sony RX100 Mark VII,Canon PowerShot G7 X Mark III" data-merchant="BHPhoto" data-widget-title="Today's best deals on trending cameras at BH Photo"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more inspiration, take a look at the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/best-screen-free-digital-camera">best screen-free cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ This cult compact camera is Japan's new No.1 – nearly 7 years after its release, with second-hand prices often higher than its original retail price ]]></title>
                                                                                                <dc:content><![CDATA[ <p><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/just-12-days-after-launch-this-compact-camera-storms-to-1-in-japan-with-a-fantastic-leica-zoom-and-excellent-in-camera-luts">Last time </a>we looked at the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> rankings from Japanese retailer Yodobashi, we saw a brand-new release skyrocketing to No.1. Panasonic's newest premium compact, the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Lumix L10</a>, reached the top position just 12 days after its launch. Now, the retailer reports that the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III </a>is the new No.1 compact, despite the fact that it was released nearly seven years ago. </p><p>Famously hard to find in stock, the G7 X Mark III can now command second-hand prices higher than its original retail price of <a href="https://www.bhphotovideo.com/c/product/1490985-REG/canon_3637c001_powershot_g7_x_mark.html" target="_blank" rel="sponsored">$879.99</a> / <a href="https://www.argos.co.uk/product/4709864" target="_blank" rel="sponsored">£899.99.</a> For example, it's currently out of stock at US retailer B&H, while used examples are listed on MPB for around <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4013229" target="_blank" rel="sponsored">$1,499</a>.</p><p>While there's no sign of the Lumix L10 in the first half of July 2026 rankings, the <a href="https://www.digitalcameraworld.com/buying-guides/best-waterproof-cameras">best waterproof camera</a> returns: the <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a>. The rankings reflect just how diverse the compact camera market has become, but product shortages remain significant, with the top three compact cameras currently on backorder at Yodobashi.com. </p><h2 id="yodobashi-s-top-selling-compacts-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502351/" target="_blank" rel="nofollow">Yodobashi's top selling compacts, 1st Half Jul 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> | Black | Silver <em>(backordered)</em><br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Silver | Black <em>(backordered)</em><br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> | Silver | Black <em>(backordered)</em><br>4. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> | Black | White<br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a> | Black | White<br>6. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 / Powershot Elph 360 HS A / Ixus 285 HS A</a>  | Black | Silver<br>7. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">Panasonic Lumix TX3 / ZS300 / TZ300</a> | Black | Graphite Silver<br>8. <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/leica-q3-43-review">Leica Q3 43</a><br>9. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Brown | Black<br>10. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a> | Red | Black</p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide. </em></p><h2 id="japan-s-champion-canon-powershot-g7-x-mark-iii">Japan's champion: Canon PowerShot G7 X Mark III </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="yHHeVkY5R2DMSNjzZauknj" name="P6280005.jpg" alt="Canon Powershot G7X III" src="https://cdn.mos.cms.futurecdn.net/yHHeVkY5R2DMSNjzZauknj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/yHHeVkY5R2DMSNjzZauknj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "Canon has stuck to a winning formula with the G7 X Mark III, keeping the neat, rectangular, pocket-friendly design of its predecessor but adding much more powerful video capabilities for a new generation of blogging/vlogging enthusiasts" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>The Canon G7 X series has long rivalled Sony's RX100 line, but its appeal is less about winning the spec sheet and more about portability, image quality and ease of use. </p><p>The G7 Mark III combines a 1-inch sensor with a compact body and straightforward controls, making it an appealing alternative to both smartphones and larger <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR cameras</a>. </p><p>That balance has helped the G7 X become something of a cult camera. These cameras prove that you don't always need the latest specs – just tools that get out of the way and let you create.</p><h2 id="why-is-the-canon-g7-x-mark-iii-so-expensive-second-hand">Why is the Canon G7 X Mark III so expensive second-hand? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2347px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pmLMJquGgHbvQyfxEYRQYY" name="Screenshot 2026-08-03 at 14.15.11" alt="Black Canon PowerShot G7 X III compact camera displayed on a white background with product details and price on a website" src="https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2347" height="1320" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Spotted on MPB, an online platform for used photography and videography equipment </span><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p>The G7 X Mark III's popularity has created an at-first-glance unusual situation for an older camera: used prices can now be higher than its original retail price. </p><p>But the G7 X Mark III isn't alone in benefiting from the renewed interest in older compacts. </p><p>Social media has helped fuel a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot</a> revival, with creators and photographers celebrating cameras that offer a different look and shooting experience from a smartphone. </p><p>The G7 X Mark III has become one of the standout examples of that trend.</p><p>With the camera now difficult to find in stock, that popularity has collided with limited supply – pushing second-hand prices well above what you'd normally expect from a camera release in 2019. </p><h2 id="back-after-three-month-om-system-tough-tg-7">Back after three month: OM System Tough TG-7</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3209px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KPn2BAvm3PBYEvhM94SjJj" name="IMG_6685_169" alt="OM System TG-7 Tough accessories" src="https://cdn.mos.cms.futurecdn.net/KPn2BAvm3PBYEvhM94SjJj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3209" height="1805" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KPn2BAvm3PBYEvhM94SjJj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The OM System Tough TG-7 is by far the best tough camera on the market" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The other notable camera in Yodobashi's latest rankings is the OM System Tough TG-7, which re-enters the Top 10 at No.10 after a three-month absence. </p><p>Unlike the G7 X Mark III, the TG-7 is built for adventure. It's waterproof, shockproof and dustproof, with a 4x zoom, RAW shooting, 4K video and useful macro mode. </p><p>It will be interesting to see if the G7 X Mark III can defend its No.1 spot, and whether the Panasonic Lumix L10 returns to the chart. </p><p>For now, though, the G7 X Mark III shows that newer doesn't always mean more desirable – especially when it comes to the point-and-shoot revival. </p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS Lite,Fujifilm X100VI,Panasonic Lumix ZS99 / TZ99,Sony ZV-1 II,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS300,Leica Q3 43,Kodak Pixpro C1,OM System Tough TG-7" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/this-cult-compact-camera-is-japans-new-no-1-nearly-7-years-after-its-release-with-second-hand-prices-often-higher-than-its-original-retail-price</link>
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                            <![CDATA[ It's no new release, but this Canon compact camera is outselling newer point-and-shoots – and for a special reason ]]>
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                                                                        <pubDate>Mon, 03 Aug 2026 15:11:43 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 11:00:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future / Canon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Canon PowerShot G7 X Mark III is a compact camera that is difficult to find in stock – pushing second-hand prices well above what you&#039;d normally expect from a 2019 release ]]></media:description>                                                            <media:text><![CDATA[Side view of a black digital camera with lens extended and flip-out LCD screen opened]]></media:text>
                                <media:title type="plain"><![CDATA[Side view of a black digital camera with lens extended and flip-out LCD screen opened]]></media:title>
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                                <p><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/just-12-days-after-launch-this-compact-camera-storms-to-1-in-japan-with-a-fantastic-leica-zoom-and-excellent-in-camera-luts">Last time </a>we looked at the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> rankings from Japanese retailer Yodobashi, we saw a brand-new release skyrocketing to No.1. Panasonic's newest premium compact, the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Lumix L10</a>, reached the top position just 12 days after its launch. Now, the retailer reports that the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III </a>is the new No.1 compact, despite the fact that it was released nearly seven years ago. </p><p>Famously hard to find in stock, the G7 X Mark III can now command second-hand prices higher than its original retail price of <a href="https://www.bhphotovideo.com/c/product/1490985-REG/canon_3637c001_powershot_g7_x_mark.html" target="_blank" rel="sponsored">$879.99</a> / <a href="https://www.argos.co.uk/product/4709864" target="_blank" rel="sponsored">£899.99.</a> For example, it's currently out of stock at US retailer B&H, while used examples are listed on MPB for around <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4013229" target="_blank" rel="sponsored">$1,499</a>.</p><p>While there's no sign of the Lumix L10 in the first half of July 2026 rankings, the <a href="https://www.digitalcameraworld.com/buying-guides/best-waterproof-cameras">best waterproof camera</a> returns: the <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a>. The rankings reflect just how diverse the compact camera market has become, but product shortages remain significant, with the top three compact cameras currently on backorder at Yodobashi.com. </p><h2 id="yodobashi-s-top-selling-compacts-1st-half-jul-2026"><a href="https://getnavi.jp/capa/news/502351/" target="_blank" rel="nofollow">Yodobashi's top selling compacts, 1st Half Jul 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> | Black | Silver <em>(backordered)</em><br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Silver | Black <em>(backordered)</em><br>3. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> | Silver | Black <em>(backordered)</em><br>4. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> | Black | White<br>5. <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a> | Black | White<br>6. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 / Powershot Elph 360 HS A / Ixus 285 HS A</a>  | Black | Silver<br>7. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/panasonics-new-lumix-tz300-compact-camera-gives-travelers-something-smartphones-still-cant">Panasonic Lumix TX3 / ZS300 / TZ300</a> | Black | Graphite Silver<br>8. <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/leica-q3-43-review">Leica Q3 43</a><br>9. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Brown | Black<br>10. <a href="https://www.digitalcameraworld.com/reviews/om-system-tough-tg-7-review">OM System Tough TG-7</a> | Red | Black</p><p><em>"Yodobashi Camera Best Sellers Top Ten" announces the best-selling rankings from the shopping site "Yodobashi.com" and all 24 Yodobashi Camera stores nationwide. </em></p><h2 id="japan-s-champion-canon-powershot-g7-x-mark-iii">Japan's champion: Canon PowerShot G7 X Mark III </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="yHHeVkY5R2DMSNjzZauknj" name="P6280005.jpg" alt="Canon Powershot G7X III" src="https://cdn.mos.cms.futurecdn.net/yHHeVkY5R2DMSNjzZauknj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/yHHeVkY5R2DMSNjzZauknj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "Canon has stuck to a winning formula with the G7 X Mark III, keeping the neat, rectangular, pocket-friendly design of its predecessor but adding much more powerful video capabilities for a new generation of blogging/vlogging enthusiasts" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>The Canon G7 X series has long rivalled Sony's RX100 line, but its appeal is less about winning the spec sheet and more about portability, image quality and ease of use. </p><p>The G7 Mark III combines a 1-inch sensor with a compact body and straightforward controls, making it an appealing alternative to both smartphones and larger <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless</a> or <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR cameras</a>. </p><p>That balance has helped the G7 X become something of a cult camera. These cameras prove that you don't always need the latest specs – just tools that get out of the way and let you create.</p><h2 id="why-is-the-canon-g7-x-mark-iii-so-expensive-second-hand">Why is the Canon G7 X Mark III so expensive second-hand? </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2347px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="pmLMJquGgHbvQyfxEYRQYY" name="Screenshot 2026-08-03 at 14.15.11" alt="Black Canon PowerShot G7 X III compact camera displayed on a white background with product details and price on a website" src="https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2347" height="1320" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pmLMJquGgHbvQyfxEYRQYY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Spotted on MPB, an online platform for used photography and videography equipment </span><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p>The G7 X Mark III's popularity has created an at-first-glance unusual situation for an older camera: used prices can now be higher than its original retail price. </p><p>But the G7 X Mark III isn't alone in benefiting from the renewed interest in older compacts. </p><p>Social media has helped fuel a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot</a> revival, with creators and photographers celebrating cameras that offer a different look and shooting experience from a smartphone. </p><p>The G7 X Mark III has become one of the standout examples of that trend.</p><p>With the camera now difficult to find in stock, that popularity has collided with limited supply – pushing second-hand prices well above what you'd normally expect from a camera release in 2019. </p><h2 id="back-after-three-month-om-system-tough-tg-7">Back after three month: OM System Tough TG-7</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3209px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KPn2BAvm3PBYEvhM94SjJj" name="IMG_6685_169" alt="OM System TG-7 Tough accessories" src="https://cdn.mos.cms.futurecdn.net/KPn2BAvm3PBYEvhM94SjJj-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3209" height="1805" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KPn2BAvm3PBYEvhM94SjJj-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Review insight: "The OM System Tough TG-7 is by far the best tough camera on the market" </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The other notable camera in Yodobashi's latest rankings is the OM System Tough TG-7, which re-enters the Top 10 at No.10 after a three-month absence. </p><p>Unlike the G7 X Mark III, the TG-7 is built for adventure. It's waterproof, shockproof and dustproof, with a 4x zoom, RAW shooting, 4K video and useful macro mode. </p><p>It will be interesting to see if the G7 X Mark III can defend its No.1 spot, and whether the Panasonic Lumix L10 returns to the chart. </p><p>For now, though, the G7 X Mark III shows that newer doesn't always mean more desirable – especially when it comes to the point-and-shoot revival. </p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS Lite,Fujifilm X100VI,Panasonic Lumix ZS99 / TZ99,Sony ZV-1 II,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS300,Leica Q3 43,Kodak Pixpro C1,OM System Tough TG-7" data-widget-title="Chart-topping camera deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras </a>and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p>
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                                                            <title><![CDATA[ Released at No. 1, the Sony camera that “redefines the standard” is back on top in Japan, but a retro compact isn’t far behind ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Sony A7 V hit several best-seller charts in the months after the full-frame camera’s initial release. Now, the mirrorless is back on top of Japan’s sales charts – but squabbling with the Sony A7R VI in second place. Japan’s most popular cameras for June were led by Sony’s two most recent Alpha-series mirrorless cameras, while the effervescent viral Fujifilm X100VI sat in the third-place spot.</p><p>The data comes from <a href="https://news.mapcamera.com/maptimes/202606ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, which recently ranked the sales for new (<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/retro-nikon-zf-mirrorless-camera-tops-used-sales-charts-for-the-first-time-in-over-a-year-beating-out-trendy-fujifilm" target="_blank">and used</a>) cameras in June 2026.</p><p>June wasn’t the first time that the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has sat at the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-no-1-again-but-japans-best-selling-mirrorless-cameras-right-now-hint-at-another-trend">top of sales charts</a> – the 33MP 30fps mirrorless has been a regular among the top camera sales in Japan since it launched in late 2025. But the launch of the camera’s higher-resolution sibling, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a> had the A7 V see-sawing out of the top spot in some charts.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ktLVzXg6rxNKWCBLpHDECo" name="Sony-A7R-VI-product-images-0073" alt="The Sony A7R VI photographed outdoors" src="https://cdn.mos.cms.futurecdn.net/ktLVzXg6rxNKWCBLpHDECo-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3512" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ktLVzXg6rxNKWCBLpHDECo-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In the latest data, the lower-cost A7 V – which Map Camera says "redefines the standard" – is winning out in sales. But the 66.8MP A7R VI – which boasts the same 30 fps burst speed despite the higher resolution – sits in the second-place spot.</p><p>With both the Sony A7 V and A7R VI regularly topping sales charts, it will be interesting to see how the two models stand at the end of the year as to whether more photographers are swayed by the lower price of the A7 V, or the mix of high resolution and speed wins out for the A7R VI.</p><p>While Sony’s two newest full-frame Alpha series are fighting for the top spot, the Sony A7C II slides into the list in fourth place, illustrating that it’s not just Sony’s newest models that tend to top the charts, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">A7C II</a> is a 2023 launch. The A7C II’s more compact design continues to make the camera a repeat attender for monthly sales charts.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6101px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QGg3ZewobHXgsuQfknPogc" name="guiJroq6Fcb3Sdbt5tcwx9_169" alt="Man holding a Fujifilm X100 VI compact camera in  one hand" src="https://cdn.mos.cms.futurecdn.net/QGg3ZewobHXgsuQfknPogc-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6101" height="3432" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QGg3ZewobHXgsuQfknPogc-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X100VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The third-place spot speaks to the staying power of the compact camera trend, as the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> takes the honors. Now more than two years old, the X100VI continues the viral trend of its predecessor and, despite its age, remains difficult to find in stock due to the camera’s popularity.</p><p>Map Camera notes that the supply continues to remain unstable for the X100VI and that the retro compact camera tends to sell out immediately whenever stock becomes available.</p><p>Like the top three cameras, the full top ten at Map Camera contains several regulars, including <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm’s X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, Sony’s smaller crop sensor <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">A6700</a>, and the popular <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> compact camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4582px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="s5iTJLBCtyWt6tcf93z9JX" name="Canon PowerShot SX740 HS 1a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/s5iTJLBCtyWt6tcf93z9JX-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4582" height="2578" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s5iTJLBCtyWt6tcf93z9JX-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Surprisingly, there are no Canon mirrorless cameras on the list for June, but unsurprisingly, the popular PowerShot makes two appearances, with the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> sitting in sixth place. Canon’s well-loved but difficult to find in stock <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7 X Mark III</a> is also on the list in eighth place.</p><p>According to Map Camera, these are the best-selling new cameras for June 2026:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> (tied)</li></ol><ol start="4"><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> (tied)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7R VI,Fujifilm X100VI,Sony A7C II,Fujifilm X-M5" data-widget-title="Today's top deals on best-selling cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more inspiration, browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/released-at-no-1-the-sony-camera-that-redefines-the-standard-is-back-on-top-in-japan-but-a-retro-compact-isnt-far-behind</link>
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                            <![CDATA[ Japan's Map Camera has two Sony cameras and a popular retro compact camera in the top three spots for June 2026 ]]>
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                                                                        <pubDate>Tue, 28 Jul 2026 09:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Sony A7 V]]></media:description>                                                            <media:text><![CDATA[Sony A7 V camera on a wooden surface]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7 V camera on a wooden surface]]></media:title>
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                                <p>The Sony A7 V hit several best-seller charts in the months after the full-frame camera’s initial release. Now, the mirrorless is back on top of Japan’s sales charts – but squabbling with the Sony A7R VI in second place. Japan’s most popular cameras for June were led by Sony’s two most recent Alpha-series mirrorless cameras, while the effervescent viral Fujifilm X100VI sat in the third-place spot.</p><p>The data comes from <a href="https://news.mapcamera.com/maptimes/202606ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, which recently ranked the sales for new (<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/retro-nikon-zf-mirrorless-camera-tops-used-sales-charts-for-the-first-time-in-over-a-year-beating-out-trendy-fujifilm" target="_blank">and used</a>) cameras in June 2026.</p><p>June wasn’t the first time that the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has sat at the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-is-no-1-again-but-japans-best-selling-mirrorless-cameras-right-now-hint-at-another-trend">top of sales charts</a> – the 33MP 30fps mirrorless has been a regular among the top camera sales in Japan since it launched in late 2025. But the launch of the camera’s higher-resolution sibling, the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a> had the A7 V see-sawing out of the top spot in some charts.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ktLVzXg6rxNKWCBLpHDECo" name="Sony-A7R-VI-product-images-0073" alt="The Sony A7R VI photographed outdoors" src="https://cdn.mos.cms.futurecdn.net/ktLVzXg6rxNKWCBLpHDECo-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3512" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ktLVzXg6rxNKWCBLpHDECo-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In the latest data, the lower-cost A7 V – which Map Camera says "redefines the standard" – is winning out in sales. But the 66.8MP A7R VI – which boasts the same 30 fps burst speed despite the higher resolution – sits in the second-place spot.</p><p>With both the Sony A7 V and A7R VI regularly topping sales charts, it will be interesting to see how the two models stand at the end of the year as to whether more photographers are swayed by the lower price of the A7 V, or the mix of high resolution and speed wins out for the A7R VI.</p><p>While Sony’s two newest full-frame Alpha series are fighting for the top spot, the Sony A7C II slides into the list in fourth place, illustrating that it’s not just Sony’s newest models that tend to top the charts, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">A7C II</a> is a 2023 launch. The A7C II’s more compact design continues to make the camera a repeat attender for monthly sales charts.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6101px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QGg3ZewobHXgsuQfknPogc" name="guiJroq6Fcb3Sdbt5tcwx9_169" alt="Man holding a Fujifilm X100 VI compact camera in  one hand" src="https://cdn.mos.cms.futurecdn.net/QGg3ZewobHXgsuQfknPogc-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6101" height="3432" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QGg3ZewobHXgsuQfknPogc-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X100VI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The third-place spot speaks to the staying power of the compact camera trend, as the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> takes the honors. Now more than two years old, the X100VI continues the viral trend of its predecessor and, despite its age, remains difficult to find in stock due to the camera’s popularity.</p><p>Map Camera notes that the supply continues to remain unstable for the X100VI and that the retro compact camera tends to sell out immediately whenever stock becomes available.</p><p>Like the top three cameras, the full top ten at Map Camera contains several regulars, including <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm’s X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, Sony’s smaller crop sensor <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">A6700</a>, and the popular <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> compact camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4582px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="s5iTJLBCtyWt6tcf93z9JX" name="Canon PowerShot SX740 HS 1a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/s5iTJLBCtyWt6tcf93z9JX-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4582" height="2578" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s5iTJLBCtyWt6tcf93z9JX-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Surprisingly, there are no Canon mirrorless cameras on the list for June, but unsurprisingly, the popular PowerShot makes two appearances, with the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> sitting in sixth place. Canon’s well-loved but difficult to find in stock <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">PowerShot G7 X Mark III</a> is also on the list in eighth place.</p><p>According to Map Camera, these are the best-selling new cameras for June 2026:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> (tied)</li></ol><ol start="4"><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> (tied)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Sony A7R VI,Fujifilm X100VI,Sony A7C II,Fujifilm X-M5" data-widget-title="Today's top deals on best-selling cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more inspiration, browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Amid record sales, Canon hasn’t written off the possibility of price increases as the AI memory crisis worsens ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Camera sales have led to record-high net sales for Canon’s latest quarterly financial results – but the camera giant’s latest financial report is dotted with both positives and negatives as the AI boom continues to drive volatile memory prices. </p><p><a href="https://global.canon/en/ir/conference/pdf/conf2026q2e-note.pdf" target="_blank" rel="nofollow">In the July 27 report,</a> Canon added another 6 billion yen – about $36.6 million / £27.6 million / AU$52.4 million / CA$51.75 million – on top of the previously estimated impacts of the AI memory crisis. That puts Canon’s memory crisis estimate for 2026 at $69.4 billion yen. That’s about $423.9 million / £318.9 million / AU$606.4 million / CA$598.6 million at current exchange rates.</p><p>The storage needs for generative AI have driven up the cost of all types of digital storage and, beyond just the cost of a camera’s memory cards, <a href="https://www.digitalcameraworld.com/cameras/memory-card-prices-are-bad-enough-but-this-camera-brand-cannot-rule-out-the-possibility-of-camera-price-increases-amid-the-ai-memory-crisis">could impact the price of the cameras themselves</a>.</p><p>While the increased estimate seems to suggest the AI crisis is worsening, the report has a bit of good news – the increased memory cost so far has been offset <a href="https://www.digitalcameraworld.com/cameras/the-supreme-court-has-turned-down-some-trump-tariffs-what-does-that-mean-for-camera-prices">by tariff refunds</a> after the Supreme Court ruled some of the Trump Administration’s tariffs unconstitutional. Canon is estimating a 37.5 billion yen (around $230 million) tariff refund, which offsets the memory increases as well as the predicted decline in sales due to tension in the Middle East. </p><p>While Canon has managed to prevent the memory crisis from severely damaging the bottom line so far, a price increase isn’t out of the question if the situation continues to worsen. </p><p>“As memory prices are expected to take some time to normalize, we will closely monitor future price trends and seek to mitigate the negative impact as much as possible through price increases and additional cost reductions,” Canon told investors during the report.</p><p><a href="https://www.digitalcameraworld.com/cameras/will-rising-dram-costs-affect-camera-prices-this-is-what-canon-is-predicting-for-2026-amid-rising-costs-for-memory-and-raw-materials" target="_blank" rel="nofollow">In previous reports</a>, Canon had also indicated that the company had been able to stockpile additional memory ahead of some of the price increases.</p><p>The July report isn’t the first time Canon has mentioned the possibility of a price increase driven by the memory crisis. In the previous quarterly report, the company estimated a ¥6 to 7 billion (around $40 million) annual impact from the rising costs of memory, with two-thirds of that cost attributed to the imaging division.</p><p>The quarterly report is also not the first time that Canon has mentioned the possibility of a price increase. <a href="https://www.digitalcameraworld.com/cameras/memory-card-prices-are-bad-enough-but-this-camera-brand-cannot-rule-out-the-possibility-of-camera-price-increases-amid-the-ai-memory-crisis" target="_blank" rel="nofollow">In an interview earlier this year</a>, a Canon representative said that “we cannot rule out the possibility of passing on the cost to prices.”</p><p>Canon also isn’t alone in estimating a severe impact of increasing memory costs. In earlier investor reports, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/as-memory-crisis-deepens-nikon-considers-passing-on-price-increases-depending-on-the-situation">Nikon also said</a> that the company would “consider passing on price increases depending on the situation.” <a href="https://www.digitalcameraworld.com/cameras/fujifilms-gamble-on-compact-aps-c-cameras-and-color-science-is-paying-off-but-rising-memory-and-silver-costs-could-mean-higher-prices">Fujifilm similarly told investors</a> that “pricing measures and other initiatives” could be used to lessen the impact of rising costs of memory.</p><p>For now, the tariff refund, existing stockpile, and rising camera sales mean that Canon has a solid buffer against the impact of rising memory costs. But the company’s comments to investors also hint that price increases or cost-cutting may be needed if the situation worsens.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Canon PowerShot V1,Canon EOS R6 Mark III,Canon EOS R6 V" data-widget-title="Today's top Canon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">the best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/amid-record-sales-canon-hasnt-written-off-the-possibility-of-price-increases-as-the-ai-memory-crisis-worsens</link>
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                            <![CDATA[ Canon said the impact of increased memory costs may need to be offset "through price increases and additional cost reductions" ]]>
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                                                                        <pubDate>Tue, 28 Jul 2026 08:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Chris George • Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon EOS C50, R6 V, R6 Mark III and R6 Mark II ]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III]]></media:title>
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                                <p>Camera sales have led to record-high net sales for Canon’s latest quarterly financial results – but the camera giant’s latest financial report is dotted with both positives and negatives as the AI boom continues to drive volatile memory prices. </p><p><a href="https://global.canon/en/ir/conference/pdf/conf2026q2e-note.pdf" target="_blank" rel="nofollow">In the July 27 report,</a> Canon added another 6 billion yen – about $36.6 million / £27.6 million / AU$52.4 million / CA$51.75 million – on top of the previously estimated impacts of the AI memory crisis. That puts Canon’s memory crisis estimate for 2026 at $69.4 billion yen. That’s about $423.9 million / £318.9 million / AU$606.4 million / CA$598.6 million at current exchange rates.</p><p>The storage needs for generative AI have driven up the cost of all types of digital storage and, beyond just the cost of a camera’s memory cards, <a href="https://www.digitalcameraworld.com/cameras/memory-card-prices-are-bad-enough-but-this-camera-brand-cannot-rule-out-the-possibility-of-camera-price-increases-amid-the-ai-memory-crisis">could impact the price of the cameras themselves</a>.</p><p>While the increased estimate seems to suggest the AI crisis is worsening, the report has a bit of good news – the increased memory cost so far has been offset <a href="https://www.digitalcameraworld.com/cameras/the-supreme-court-has-turned-down-some-trump-tariffs-what-does-that-mean-for-camera-prices">by tariff refunds</a> after the Supreme Court ruled some of the Trump Administration’s tariffs unconstitutional. Canon is estimating a 37.5 billion yen (around $230 million) tariff refund, which offsets the memory increases as well as the predicted decline in sales due to tension in the Middle East. </p><p>While Canon has managed to prevent the memory crisis from severely damaging the bottom line so far, a price increase isn’t out of the question if the situation continues to worsen. </p><p>“As memory prices are expected to take some time to normalize, we will closely monitor future price trends and seek to mitigate the negative impact as much as possible through price increases and additional cost reductions,” Canon told investors during the report.</p><p><a href="https://www.digitalcameraworld.com/cameras/will-rising-dram-costs-affect-camera-prices-this-is-what-canon-is-predicting-for-2026-amid-rising-costs-for-memory-and-raw-materials" target="_blank" rel="nofollow">In previous reports</a>, Canon had also indicated that the company had been able to stockpile additional memory ahead of some of the price increases.</p><p>The July report isn’t the first time Canon has mentioned the possibility of a price increase driven by the memory crisis. In the previous quarterly report, the company estimated a ¥6 to 7 billion (around $40 million) annual impact from the rising costs of memory, with two-thirds of that cost attributed to the imaging division.</p><p>The quarterly report is also not the first time that Canon has mentioned the possibility of a price increase. <a href="https://www.digitalcameraworld.com/cameras/memory-card-prices-are-bad-enough-but-this-camera-brand-cannot-rule-out-the-possibility-of-camera-price-increases-amid-the-ai-memory-crisis" target="_blank" rel="nofollow">In an interview earlier this year</a>, a Canon representative said that “we cannot rule out the possibility of passing on the cost to prices.”</p><p>Canon also isn’t alone in estimating a severe impact of increasing memory costs. In earlier investor reports, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/as-memory-crisis-deepens-nikon-considers-passing-on-price-increases-depending-on-the-situation">Nikon also said</a> that the company would “consider passing on price increases depending on the situation.” <a href="https://www.digitalcameraworld.com/cameras/fujifilms-gamble-on-compact-aps-c-cameras-and-color-science-is-paying-off-but-rising-memory-and-silver-costs-could-mean-higher-prices">Fujifilm similarly told investors</a> that “pricing measures and other initiatives” could be used to lessen the impact of rising costs of memory.</p><p>For now, the tariff refund, existing stockpile, and rising camera sales mean that Canon has a solid buffer against the impact of rising memory costs. But the company’s comments to investors also hint that price increases or cost-cutting may be needed if the situation worsens.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Canon PowerShot V1,Canon EOS R6 Mark III,Canon EOS R6 V" data-widget-title="Today's top Canon deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">the best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>.</p>
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                                                            <title><![CDATA[ This camera just gained one of the Canon EOS R6 V's best video features for creators ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> has received its first major firmware update, bringing one of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">EOS R6 V</a>'s standout video features to the enthusiast <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>.</p><p>While the update doesn't bring every EOS R6 V feature to the EOS R6 Mark III, Canon is extending one notable feature by allowing the AF (autofocus) for Close-up Demos to be used in additional movie shooting modes. </p><p>Previously, creators had to use a dedicated shooting mode with fewer manual controls to access this feature. Firmware Version 1.1.0 now enables it across Creative Zone movie modes, making it much more practical for filming product demonstrations and hands-on videos. </p><h3 class="article-body__section" id="section-firmware-canon-eos-r6-mark-iii"><span>Firmware Canon EOS R6 Mark III</span></h3><h2 id="version-1-1-0">Version 1.1.0</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xV3JZqaQd9ajzRYZwt9VqY" name="16x9_P1060641a" alt="Canon EOS R6 Mark III on a wooden surface" src="https://cdn.mos.cms.futurecdn.net/xV3JZqaQd9ajzRYZwt9VqY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xV3JZqaQd9ajzRYZwt9VqY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">"As a stills camera, I would honestly be happy taking the Canon EOS R6 Mark III instead of the R5 Mark II on a professional job. It isn’t just a home run for Canon; it’s a shot directly across the bow of both Sony and Panasonic," <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">says</a> DCW's Editor in Chief <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Download links</strong><br>🇺🇸 <a href="https://www.usa.canon.com/support/p/eos-r6-mark-iii#idReference%3Dfirmware_flag" target="_blank" rel="nofollow">US: Windows and Mac OS</a><br>🇬🇧 <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r6-mark-iii.html?type=firmware" target="_blank" rel="nofollow">UK: Windows and Mac OS</a></p><p><strong>Fixes and enhancements:</strong><br>1. Adds the ability to set [AF for close-up demos] during movie recording in [Movie manual exp.], [Movie auto exposure], and other Creative Zone modes to allow for its use in combination with exposure and AF area settings.<br>2. Adds the ability to set [grid display] during movie recording.<br>3. Adds support for the Wireless Remote Controller BR‑E2.<br>4. Adds support for the Software Development Assistance Kit (EDSDK/CCAPI).<br>5. Fixes an issue that may cause image transfers to an FTP server to fail and for Err41 to be displayed.<br>6. Fixes an issue that may impact the camera's shooting ability if the auto power-off function is activated during interval timer shooting.<br>7. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.<br>8. Fixes an issue that may cause the movie digital IS metadata to be output incorrectly when recording movies at frame rates below 24 fps in [Slow&Fast Motion Movie] mode.<br>9.Improves operational stability.</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="review" data-model-name="Canon EOS R6 Mark III"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-mark-iii">best lenses for the Canon EOS R6 Mark III.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/this-camera-just-gained-one-of-the-canon-eos-r6-vs-best-video-features-for-creators</link>
                                                                            <description>
                            <![CDATA[ New firmware for the Canon EOS R6 Mark III brings the EOS R6 V's Close-up Demo autofocus mode to more video shooting modes, alongside several quality-of-life improvements ]]>
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                                                                        <pubDate>Tue, 28 Jul 2026 07:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Canon EOS R6 Mark III gets its first major firmware update gaining one of the EOS R6 V&#039;s most useful creator features]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, on a wooden table]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached, on a wooden table]]></media:title>
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                                <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> has received its first major firmware update, bringing one of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">EOS R6 V</a>'s standout video features to the enthusiast <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>.</p><p>While the update doesn't bring every EOS R6 V feature to the EOS R6 Mark III, Canon is extending one notable feature by allowing the AF (autofocus) for Close-up Demos to be used in additional movie shooting modes. </p><p>Previously, creators had to use a dedicated shooting mode with fewer manual controls to access this feature. Firmware Version 1.1.0 now enables it across Creative Zone movie modes, making it much more practical for filming product demonstrations and hands-on videos. </p><h3 class="article-body__section" id="section-firmware-canon-eos-r6-mark-iii"><span>Firmware Canon EOS R6 Mark III</span></h3><h2 id="version-1-1-0">Version 1.1.0</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xV3JZqaQd9ajzRYZwt9VqY" name="16x9_P1060641a" alt="Canon EOS R6 Mark III on a wooden surface" src="https://cdn.mos.cms.futurecdn.net/xV3JZqaQd9ajzRYZwt9VqY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xV3JZqaQd9ajzRYZwt9VqY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">"As a stills camera, I would honestly be happy taking the Canon EOS R6 Mark III instead of the R5 Mark II on a professional job. It isn’t just a home run for Canon; it’s a shot directly across the bow of both Sony and Panasonic," <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">says</a> DCW's Editor in Chief <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p><strong>Download links</strong><br>🇺🇸 <a href="https://www.usa.canon.com/support/p/eos-r6-mark-iii#idReference%3Dfirmware_flag" target="_blank" rel="nofollow">US: Windows and Mac OS</a><br>🇬🇧 <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r6-mark-iii.html?type=firmware" target="_blank" rel="nofollow">UK: Windows and Mac OS</a></p><p><strong>Fixes and enhancements:</strong><br>1. Adds the ability to set [AF for close-up demos] during movie recording in [Movie manual exp.], [Movie auto exposure], and other Creative Zone modes to allow for its use in combination with exposure and AF area settings.<br>2. Adds the ability to set [grid display] during movie recording.<br>3. Adds support for the Wireless Remote Controller BR‑E2.<br>4. Adds support for the Software Development Assistance Kit (EDSDK/CCAPI).<br>5. Fixes an issue that may cause image transfers to an FTP server to fail and for Err41 to be displayed.<br>6. Fixes an issue that may impact the camera's shooting ability if the auto power-off function is activated during interval timer shooting.<br>7. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.<br>8. Fixes an issue that may cause the movie digital IS metadata to be output incorrectly when recording movies at frame rates below 24 fps in [Slow&Fast Motion Movie] mode.<br>9.Improves operational stability.</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="review" data-model-name="Canon EOS R6 Mark III"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-mark-iii">best lenses for the Canon EOS R6 Mark III.</a></p>
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                                                            <title><![CDATA[ Canon will increase compact camera production (again)  – but the PowerShot isn't the only camera to blame for record sales ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Thanks in part to the compact camera trend and the launch of the Canon EOS R6 Mark III, Canon has broken net sales records – and now the imaging giant plans to help cut the long waiting list for popular PowerShot models by ramping up production.</p><p>On July 27, <a href="https://global.canon/en/ir/" target="_blank" rel="nofollow">Canon shared</a> its second quarter financial results, posting record net sales for the quarter that the brand attributes in large part to compact cameras, network cameras, and semiconductor equipment. The report follows<a href="https://www.digitalcameraworld.com/cameras/canon-plans-to-expand-compact-camera-production-grow-entry-level-mirrorless-and-expand-lens-options-after-a-year-of-record-breaking-sales" target="_blank"> two years of record net sales</a> on Canon's annual reports.</p><p>The financial data, however, is packed with insight not just for investors but photographers as well. Canon says that <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-comeback-isnt-about-nostalgia-6-surprising-reasons-gen-z-is-bringing-back-point-and-shoots">the compact camera trend</a> is a key factor in the record net sales for the quarter.</p><p>The trend has also resulted in long wait lists for the most popular models, but Canon says that production will increase in the second half of the year to help shorten those wait times – and hit a projected 50 percent increase in sales growth by the end of the year.</p><p>“In the second half of the year, for compact cameras, which continue to perform strongly, we will further expand production capacity to eliminate supply shortages as quickly as possible and drive additional sales growth,” Canon notes in the report.</p><p>The report doesn’t specifically say which compact cameras will see an increase in production. However, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> has been difficult to find in stock for the last two years after the camera went viral on social media.</p><p>The July 27 announcement isn't the first time the camera giant has shared plans to <a href="https://www.digitalcameraworld.com/cameras/the-compact-camera-is-so-popular-canon-is-increasing-production-again-but-the-rising-cost-of-memory-is-a-major-concern">increase compact camera production</a> amid the return of the point-and-shoot camera.</p><h2 id="the-canon-eos-r6-mark-iii-and-r6-v-are-also-leading-sales">The Canon EOS R6 Mark III and R6 V are also leading sales</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6640px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vkhGGLwD858xTkXEvvYy9h" name="Canon RF 14mm F1.4 VCM -14" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/vkhGGLwD858xTkXEvvYy9h-1920-80.jpg" mos="" align="middle" fullscreen="" width="6640" height="3735" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>The PowerShot line, however, isn’t the only camera behind the brand’s latest report. The average sale price for Canon’s cameras has also jumped thanks to a growth in the brand’s full-frame mirrorless sales. Canon attributes that full-frame growth to the success of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a>. </p><p>The full-frame R6 Mark III, launched in November 2025, brings a hybrid focus delivering both 7K open gate and 32.5MP stills as fast as 40 fps. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">Canon EOS R6 V</a>, a video-focused variant for the popular R6 series, is also leading sales, Canon says.</p><p>Both the company's mirrorless cameras and compact cameras are expected to continue to grow, with Canon predicting Increased revenue year-on-year for the imaging segment of 11.6 percent.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot V1,Canon EOS R6 Mark III,Canon EOS R6 V,Canon PowerShot G7 X Mark III" data-widget-title="Today's top deals on trending Canon cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more insight, take a look at t<a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">he best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>, as tested by pro photographers.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/canon-will-increase-compact-camera-production-again-but-the-powershot-isnt-the-only-camera-to-blame-for-record-sales</link>
                                                                            <description>
                            <![CDATA[ The wait for a viral PowerShot is about to get shorter as Canon plans to increase production again amid record sales ]]>
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                                                                        <pubDate>Mon, 27 Jul 2026 16:23:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Canon Powershot G7 X Mark III]]></media:description>                                                            <media:text><![CDATA[Canon Powershot G7 X Mark III]]></media:text>
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                                <p>Thanks in part to the compact camera trend and the launch of the Canon EOS R6 Mark III, Canon has broken net sales records – and now the imaging giant plans to help cut the long waiting list for popular PowerShot models by ramping up production.</p><p>On July 27, <a href="https://global.canon/en/ir/" target="_blank" rel="nofollow">Canon shared</a> its second quarter financial results, posting record net sales for the quarter that the brand attributes in large part to compact cameras, network cameras, and semiconductor equipment. The report follows<a href="https://www.digitalcameraworld.com/cameras/canon-plans-to-expand-compact-camera-production-grow-entry-level-mirrorless-and-expand-lens-options-after-a-year-of-record-breaking-sales" target="_blank"> two years of record net sales</a> on Canon's annual reports.</p><p>The financial data, however, is packed with insight not just for investors but photographers as well. Canon says that <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-comeback-isnt-about-nostalgia-6-surprising-reasons-gen-z-is-bringing-back-point-and-shoots">the compact camera trend</a> is a key factor in the record net sales for the quarter.</p><p>The trend has also resulted in long wait lists for the most popular models, but Canon says that production will increase in the second half of the year to help shorten those wait times – and hit a projected 50 percent increase in sales growth by the end of the year.</p><p>“In the second half of the year, for compact cameras, which continue to perform strongly, we will further expand production capacity to eliminate supply shortages as quickly as possible and drive additional sales growth,” Canon notes in the report.</p><p>The report doesn’t specifically say which compact cameras will see an increase in production. However, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a> has been difficult to find in stock for the last two years after the camera went viral on social media.</p><p>The July 27 announcement isn't the first time the camera giant has shared plans to <a href="https://www.digitalcameraworld.com/cameras/the-compact-camera-is-so-popular-canon-is-increasing-production-again-but-the-rising-cost-of-memory-is-a-major-concern">increase compact camera production</a> amid the return of the point-and-shoot camera.</p><h2 id="the-canon-eos-r6-mark-iii-and-r6-v-are-also-leading-sales">The Canon EOS R6 Mark III and R6 V are also leading sales</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6640px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vkhGGLwD858xTkXEvvYy9h" name="Canon RF 14mm F1.4 VCM -14" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/vkhGGLwD858xTkXEvvYy9h-1920-80.jpg" mos="" align="middle" fullscreen="" width="6640" height="3735" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>The PowerShot line, however, isn’t the only camera behind the brand’s latest report. The average sale price for Canon’s cameras has also jumped thanks to a growth in the brand’s full-frame mirrorless sales. Canon attributes that full-frame growth to the success of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a>. </p><p>The full-frame R6 Mark III, launched in November 2025, brings a hybrid focus delivering both 7K open gate and 32.5MP stills as fast as 40 fps. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">Canon EOS R6 V</a>, a video-focused variant for the popular R6 series, is also leading sales, Canon says.</p><p>Both the company's mirrorless cameras and compact cameras are expected to continue to grow, with Canon predicting Increased revenue year-on-year for the imaging segment of 11.6 percent.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot V1,Canon EOS R6 Mark III,Canon EOS R6 V,Canon PowerShot G7 X Mark III" data-widget-title="Today's top deals on trending Canon cameras"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>For more insight, take a look at t<a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">he best Canon cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-rf-lenses">best Canon RF lenses</a>, as tested by pro photographers.</p>
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                                                            <title><![CDATA[ Canon keeps launch promise as its newest full-frame camera finally gets first firmware update ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Canon has released the first firmware update for the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">EOS R6 V</a>, delivering one of the camera's most anticipated features: flash support. Firmware Version 1.1.0 fulfils a promise made at launch and also adds support for Canon's BR-E2 Wireless Remote Controller and enables grid display during movie recording. </p><p>The biggest addition is support for external flash units, allowing photographers and videographers to use speedlites with the EOS R6 V for the first time. </p><p>Because the EOS R6 V has no mechanical shutter, its maximum flash sync speed is limited to 1/60 sec. It also works natively only with flash units designed for Canon's Multi-function Shoe, although older flashes can be used with a compatible adapter. </p><h3 class="article-body__section" id="section-firmware-canon-eos-r6-v"><span>Firmware Canon EOS R6 V</span></h3><h2 id="version-1-1-0-2">Version 1.1.0</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:9847px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oUKyEKf2gUcv75NNTHbVy8" name="Canon EOS R6 V -23" alt="Canon EOS R6 V with the Canon RF 20-50mm f/4L IS USM PZ being held outdoors" src="https://cdn.mos.cms.futurecdn.net/oUKyEKf2gUcv75NNTHbVy8-1920-80.jpg" mos="" align="middle" fullscreen="1" width="9847" height="5539" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oUKyEKf2gUcv75NNTHbVy8-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">"If I was buying a high-end content creation camera today, the Canon EOS R6 V is the one I would go for – hands-down. Forget the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">Sony FX3</a>, forget the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>, this is where it's at," <a href="https://www.digitalcameraworld.com/cameras/video-cameras/the-canon-eos-r6-v-might-be-the-perfect-camera-but-is-it-perfect-for-you">says</a> DCW's Editor in Chief <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan • Digital Camera World)</span></figcaption></figure><p><strong>Download links</strong><br>🇺🇸 <a href="https://www.usa.canon.com/support/p/eos-r6-v-body" target="_blank" rel="nofollow">US: Windows and Mac OS</a><br>🇬🇧 <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r6-v.html?type=firmware" target="_blank" rel="nofollow">UK: Windows and Mac OS </a></p><p><strong>Enhancements and fixes:</strong><br>1. Adds the ability to set [grid display] during movie recording.<br>2. Adds support for external flash units.<br>・Flash firing<br>・E-TTL balance<br>・E-TTL II meter.<br>・Slow synchro<br>・Flash function settings<br>・Flash C.Fn settings</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:790px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="HfDAoeAWbcC8wmNyT3MAZa" name="image" alt="Camera menu screen showing external speedlite control settings including flash firing enabled and slow synchro set to 1/60 sec" src="https://cdn.mos.cms.futurecdn.net/HfDAoeAWbcC8wmNyT3MAZa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="790" height="444" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HfDAoeAWbcC8wmNyT3MAZa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon EOS R6 V's camera menu </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>3. Adds support for the Wireless Remote Controller BR-E2.<br>4. Adds support for the Software Development Assistance Kit (EDSDK/CCAPI).<br>5. Fixes an issue that may impact the camera's shooting ability if the auto power-off function is activated during interval timer shooting.<br>6. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.<br>7. Fixes an issue that may cause the movie digital IS metadata to be output incorrectly when recording movies at frame rates below 24 fps in [Slow&Fast Motion Movie] mode.<br>8. Improves operational stability.</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="review" data-model-name="Canon EOS R6 V"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-mark-iiihttps://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-v">best lenses for the Canon EOS R6 V.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/tech/firmware/canon-keeps-launch-promise-as-its-newest-full-frame-camera-finally-gets-first-firmware-update</link>
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                            <![CDATA[ The Canon EOS R6 V gets its first firmware update – finally adding the flash support promised at launch ]]>
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                                                                        <pubDate>Mon, 27 Jul 2026 14:58:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Firmware]]></category>
                                                    <category><![CDATA[Tech]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan • Digital Camera World]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[When the Canon EOS R6 V was announced in May 2026, Canon promised that external flash support would be added via a future firmware update. Firmware Version 1.1.0 now delivers on that promise]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 V with the Canon RF 20-50mm f/4L IS USM PZ being held outdoors]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 V with the Canon RF 20-50mm f/4L IS USM PZ being held outdoors]]></media:title>
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                                <p>Canon has released the first firmware update for the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-v-review">EOS R6 V</a>, delivering one of the camera's most anticipated features: flash support. Firmware Version 1.1.0 fulfils a promise made at launch and also adds support for Canon's BR-E2 Wireless Remote Controller and enables grid display during movie recording. </p><p>The biggest addition is support for external flash units, allowing photographers and videographers to use speedlites with the EOS R6 V for the first time. </p><p>Because the EOS R6 V has no mechanical shutter, its maximum flash sync speed is limited to 1/60 sec. It also works natively only with flash units designed for Canon's Multi-function Shoe, although older flashes can be used with a compatible adapter. </p><h3 class="article-body__section" id="section-firmware-canon-eos-r6-v"><span>Firmware Canon EOS R6 V</span></h3><h2 id="version-1-1-0-2">Version 1.1.0</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:9847px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="oUKyEKf2gUcv75NNTHbVy8" name="Canon EOS R6 V -23" alt="Canon EOS R6 V with the Canon RF 20-50mm f/4L IS USM PZ being held outdoors" src="https://cdn.mos.cms.futurecdn.net/oUKyEKf2gUcv75NNTHbVy8-1920-80.jpg" mos="" align="middle" fullscreen="1" width="9847" height="5539" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oUKyEKf2gUcv75NNTHbVy8-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">"If I was buying a high-end content creation camera today, the Canon EOS R6 V is the one I would go for – hands-down. Forget the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">Sony FX3</a>, forget the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>, this is where it's at," <a href="https://www.digitalcameraworld.com/cameras/video-cameras/the-canon-eos-r6-v-might-be-the-perfect-camera-but-is-it-perfect-for-you">says</a> DCW's Editor in Chief <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan • Digital Camera World)</span></figcaption></figure><p><strong>Download links</strong><br>🇺🇸 <a href="https://www.usa.canon.com/support/p/eos-r6-v-body" target="_blank" rel="nofollow">US: Windows and Mac OS</a><br>🇬🇧 <a href="https://www.canon.co.uk/support/consumer/products/cameras/eos-r/eos-r6-v.html?type=firmware" target="_blank" rel="nofollow">UK: Windows and Mac OS </a></p><p><strong>Enhancements and fixes:</strong><br>1. Adds the ability to set [grid display] during movie recording.<br>2. Adds support for external flash units.<br>・Flash firing<br>・E-TTL balance<br>・E-TTL II meter.<br>・Slow synchro<br>・Flash function settings<br>・Flash C.Fn settings</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:790px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="HfDAoeAWbcC8wmNyT3MAZa" name="image" alt="Camera menu screen showing external speedlite control settings including flash firing enabled and slow synchro set to 1/60 sec" src="https://cdn.mos.cms.futurecdn.net/HfDAoeAWbcC8wmNyT3MAZa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="790" height="444" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HfDAoeAWbcC8wmNyT3MAZa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon EOS R6 V's camera menu </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>3. Adds support for the Wireless Remote Controller BR-E2.<br>4. Adds support for the Software Development Assistance Kit (EDSDK/CCAPI).<br>5. Fixes an issue that may impact the camera's shooting ability if the auto power-off function is activated during interval timer shooting.<br>6. Fixes an issue that may cause the camera to not be recognized when connected to a smartphone via USB.<br>7. Fixes an issue that may cause the movie digital IS metadata to be output incorrectly when recording movies at frame rates below 24 fps in [Slow&Fast Motion Movie] mode.<br>8. Improves operational stability.</p><h3 class="article-body__section" id="section-pro-advice"><span>Pro Advice</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1463px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uzWiZpnSswM3xmNfujDZ3L" name="Screenshot 2026-03-12 at 11.55.38" alt="Bokeh Face team, James Artaius, Chris George, Mike Harris" src="https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1463" height="823" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uzWiZpnSswM3xmNfujDZ3L-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">You can check out the episode for more insights, potential risks, and expert advice on <a href="https://www.youtube.com/@DigitalCameraWorld" target="_blank" rel="nofollow">our YouTube channel,</a><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://go.redirectingat.com/?id=92X1544494&xcust=dcw_gb_8500004177973735745&xs=1&url=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fbokeh-face-the-digital-camera-world-podcast%2Fid1839237323&sref=https%3A%2F%2Fwww.digitalcameraworld.com" target="_blank" rel="sponsored">Apple Podcasts,</a> and all your favorite podcast services </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>If you caught <a href="https://www.digitalcameraworld.com/cameras/dcw-podcast-bokeh-face-4-should-you-bother-with-camera-firmware-sigmas-super-telephoto-how-to-keep-your-shots-sharp">Episode 4 of Bokeh Face: Digital Camera World podcast</a>, above, we discussed the best time to install firmware updates, why they matter, and what issues they can cause. It's a helpful listen if you're unsure when – or whenever – you should update.</p><p>It's smart to wait a week or two after release to see if any users hit snags. In the past, brands have had a few hiccups with major updates – for instance, introducing memory-setting bugs or minor interface glitches before being reissued.</p><div data-widget-type="review" data-model-name="Canon EOS R6 V"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-mark-iiihttps://www.digitalcameraworld.com/cameras/lenses/best-lenses-for-the-canon-eos-r6-v">best lenses for the Canon EOS R6 V.</a></p>
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                                                            <title><![CDATA[ This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>With camera manufacturers now focused on <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless systems</a>, it would be easy to assume DSLR lenses have faded into history. Japan's latest sales figures suggest otherwise. According to Japanese retailer Kitamura, a 11-year-old <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">Canon DSLR lens</a> climbed to No.2 in its best-selling lens chart for June 2026 – outperforming almost every modern mirrorless lens on the list. </p><p>The lens in question is the <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f18-stm-review">Canon EF 50mm f/1.8 STM</a>. The only optic ahead of it is the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN Contemporary for Canon RF mount</a> – the company's first RF lens. The zoom is also available for Sony E, L-mount and Fujifilm X-mount.</p><p>Kitamura's June Top 10 reflects today's mixed lens market, with two lenses each from Sigma, Canon, Sony and Nikon, while Tamron and Fujifilm each claim one spot. Yet among all those zooms, there's just a single prime lens in the ranking – and it's <em>the </em>budget-friendly DSLR fifty first released more than a decade ago. </p><h2 id="kitamura-s-10-best-selling-lenses-june-2026"><a href="https://www.kitamura.jp/shasha/article/lens-ranking-37-20260710/" target="_blank" rel="nofollow">Kitamura's 10 best-selling lenses, June 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C</a> (RF-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f18-stm-review">Canon EF 50mm f/1.8 STM</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> ( E-mount)<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">Canon RF 100-400mm f/5.6-8 IS USM</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>6. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/lenses/fujifilm-xf-16-55mm-f-2-8-r-lm-wr-ii-review">Fujifilm XF 16-55mm f/2.8 R LM WR II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>9. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-180-600mm-f56-63-vr-review">Nikon Z 180-600mm f/5.6-6.3 VR</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/sony-fe-24-70mm-f28-gm-ii-review">Sony FE 24-70mm f/2.8 GM II</a></p><h2 id="why-the-canon-ef-50mm-f-1-8-stm-is-so-popular">Why the Canon EF 50mm f/1.8 STM is so popular</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2551px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="f8G7RtWtATNtETHvHfUtRP" name="NIK106.261119_PB.Canon50mm_02" alt="Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light-reflective surface" src="https://cdn.mos.cms.futurecdn.net/f8G7RtWtATNtETHvHfUtRP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2551" height="1435" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/f8G7RtWtATNtETHvHfUtRP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EF 50mm f/1.8 STM is a small lens that goes large in value for money and still manages to deliver some great quality </span><span class="credit" itemprop="copyrightHolder">(Image credit: Phil Barker / Future)</span></figcaption></figure><p>Launched in 2015, Canon's EF f/1.8 STM is still available for <a href="https://www.bhphotovideo.com/c/product/1143786-REG/canon_0570c002_ef_50mm_f_1_8_stm.html" target="_blank" rel="sponsored">$169</a> / <a href="https://www.wexphotovideo.com/canon-ef-50mm-f18-stm-lens-1572990/" target="_blank" rel="sponsored">£129</a>, making it one of the most affordable first-party prime lenses on the market.</p><p>In our review, we described the classic nifty fifty as an "affordable marvel that any Canon photographer should own."</p><p>Our reviewer, <a href="https://www.digitalcameraworld.com/uk/author/matthew-richards">Matthew Richards</a>, praised its combination of sharp optics, smooth bokeh, fast and reliable AF (autofocus) and exceptional value for many, arguing that it outperforms Canon's <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f14-usm-review">EF 50mm f/1.4 USM</a> in almost every meaningful area apart from its wider maximum aperture. </p><p>Its lightweight 160g (5.6 oz) design only adds to its appeal, making it an easy everyday lens for DSLR photographers. </p><p>Perhaps most impressively, our testing found that the budget-friendly prime delivered more accurate AF than the pricier EF 50mm f/1.4 USM, and produced sharper images across much of the f/1.8-2.8 aperture range. </p><p>It also offered better edge sharpness on APS-C cameras, along with lower levels of color fringing and distortion. </p><p>Taken together, those qualities help explain why a decade-old DSLR lens continues to attract buyers, even as the camera industry shifted almost entirely to mirrorless systems.</p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Canon EF 50mm f/1.8 STM,Sigma 28-70mm f/2.8 DG DN Contemporary,Canon RF 100-400mm F5.6-8 IS USM,Nikon Z 24-120mm f/4 S,Sony E 70-350mm f/4.5-6.3 G OSS,Fujifilm XF 16-55mm f2.8 R LM WR II,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 180-600mm f/5.6-6.3 VR,Sony FE 24-70mm F2.8 GM II" data-widget-title="Chart-topping lens deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/this-decade-old-dslr-lens-is-outselling-almost-every-modern-lens-in-japan-as-its-an-affordable-marvel-that-any-canon-photographer-should-own</link>
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                            <![CDATA[ Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom ]]>
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                                                                        <pubDate>Fri, 24 Jul 2026 10:50:12 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Jul 2026 10:53:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Phil Barker / Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Available for only $169 / £129, this EF 50mm f/1.8 lens for Canon DSLR shooters is standing out in a ranking that&#039;s dominated by newer telephoto lenses and zoom optics]]></media:description>                                                            <media:text><![CDATA[Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light reflective surface]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light reflective surface]]></media:title>
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                            <article>
                                <p>With camera manufacturers now focused on <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless systems</a>, it would be easy to assume DSLR lenses have faded into history. Japan's latest sales figures suggest otherwise. According to Japanese retailer Kitamura, a 11-year-old <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">Canon DSLR lens</a> climbed to No.2 in its best-selling lens chart for June 2026 – outperforming almost every modern mirrorless lens on the list. </p><p>The lens in question is the <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f18-stm-review">Canon EF 50mm f/1.8 STM</a>. The only optic ahead of it is the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN Contemporary for Canon RF mount</a> – the company's first RF lens. The zoom is also available for Sony E, L-mount and Fujifilm X-mount.</p><p>Kitamura's June Top 10 reflects today's mixed lens market, with two lenses each from Sigma, Canon, Sony and Nikon, while Tamron and Fujifilm each claim one spot. Yet among all those zooms, there's just a single prime lens in the ranking – and it's <em>the </em>budget-friendly DSLR fifty first released more than a decade ago. </p><h2 id="kitamura-s-10-best-selling-lenses-june-2026"><a href="https://www.kitamura.jp/shasha/article/lens-ranking-37-20260710/" target="_blank" rel="nofollow">Kitamura's 10 best-selling lenses, June 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C</a> (RF-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f18-stm-review">Canon EF 50mm f/1.8 STM</a><br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> ( E-mount)<br>4. <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">Canon RF 100-400mm f/5.6-8 IS USM</a><br>5. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>6. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS</a><br>7. <a href="https://www.digitalcameraworld.com/cameras/lenses/fujifilm-xf-16-55mm-f-2-8-r-lm-wr-ii-review">Fujifilm XF 16-55mm f/2.8 R LM WR II</a><br>8. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>9. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-180-600mm-f56-63-vr-review">Nikon Z 180-600mm f/5.6-6.3 VR</a><br>10. <a href="https://www.digitalcameraworld.com/reviews/sony-fe-24-70mm-f28-gm-ii-review">Sony FE 24-70mm f/2.8 GM II</a></p><h2 id="why-the-canon-ef-50mm-f-1-8-stm-is-so-popular">Why the Canon EF 50mm f/1.8 STM is so popular</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2551px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="f8G7RtWtATNtETHvHfUtRP" name="NIK106.261119_PB.Canon50mm_02" alt="Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light-reflective surface" src="https://cdn.mos.cms.futurecdn.net/f8G7RtWtATNtETHvHfUtRP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="2551" height="1435" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/f8G7RtWtATNtETHvHfUtRP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EF 50mm f/1.8 STM is a small lens that goes large in value for money and still manages to deliver some great quality </span><span class="credit" itemprop="copyrightHolder">(Image credit: Phil Barker / Future)</span></figcaption></figure><p>Launched in 2015, Canon's EF f/1.8 STM is still available for <a href="https://www.bhphotovideo.com/c/product/1143786-REG/canon_0570c002_ef_50mm_f_1_8_stm.html" target="_blank" rel="sponsored">$169</a> / <a href="https://www.wexphotovideo.com/canon-ef-50mm-f18-stm-lens-1572990/" target="_blank" rel="sponsored">£129</a>, making it one of the most affordable first-party prime lenses on the market.</p><p>In our review, we described the classic nifty fifty as an "affordable marvel that any Canon photographer should own."</p><p>Our reviewer, <a href="https://www.digitalcameraworld.com/uk/author/matthew-richards">Matthew Richards</a>, praised its combination of sharp optics, smooth bokeh, fast and reliable AF (autofocus) and exceptional value for many, arguing that it outperforms Canon's <a href="https://www.digitalcameraworld.com/reviews/canon-ef-50mm-f14-usm-review">EF 50mm f/1.4 USM</a> in almost every meaningful area apart from its wider maximum aperture. </p><p>Its lightweight 160g (5.6 oz) design only adds to its appeal, making it an easy everyday lens for DSLR photographers. </p><p>Perhaps most impressively, our testing found that the budget-friendly prime delivered more accurate AF than the pricier EF 50mm f/1.4 USM, and produced sharper images across much of the f/1.8-2.8 aperture range. </p><p>It also offered better edge sharpness on APS-C cameras, along with lower levels of color fringing and distortion. </p><p>Taken together, those qualities help explain why a decade-old DSLR lens continues to attract buyers, even as the camera industry shifted almost entirely to mirrorless systems.</p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Canon EF 50mm f/1.8 STM,Sigma 28-70mm f/2.8 DG DN Contemporary,Canon RF 100-400mm F5.6-8 IS USM,Nikon Z 24-120mm f/4 S,Sony E 70-350mm f/4.5-6.3 G OSS,Fujifilm XF 16-55mm f2.8 R LM WR II,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 180-600mm f/5.6-6.3 VR,Sony FE 24-70mm F2.8 GM II" data-widget-title="Chart-topping lens deals"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-lens">best Canon lenses for DSLRs</a>.</p>
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                                                            <title><![CDATA[ A 10-year-old DSLR is the No.1 traded camera on this Japanese marketplace in 2026, beating newer mirrorless bodies ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a> may have launched a decade ago, but it remains one of the most sought-after cameras in Japan's second-hand market. New data from Japanese marketplace Minna Camera shows the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR </a>was the most-traded camera between January 1 and June 30, 2026, beating newer <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless </a>bodies.</p><p>Announced in January 2016, the Nikon D500 has now passed its 10th anniversary. Its combination of fast autofocus, pro handling, rugged construction, and high-speed shooting continues to make it attractive to photographers looking for serious performance at a lower used price. </p><p>The Nikon D500 isn't the only DSLR to outperform newer technology. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, released in 2014, ranked second, while the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 </a>(also known as the<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review"> PowerShot Elph 360 HS A  and Ixus 285 HS A</a> in different regions) took third place as the highest-ranked <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera. </a></p><p>DSLRs dominated the rankings, accounting for six of the Top 10 most-traded cameras. The only mirrorless bodies to make the Top 10 are the  <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000 </a>in sixth place and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-ii-review">Sony A7 II</a>  in seventh, while compact cameras claim the remaining two spots. </p><h2 id="top-10-most-traded-cameras-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 most-traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6945px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="eSTEo26zhHsCfedZuXhgPe" name="NikonD500.jpg" alt="Nikon D500" src="https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6945" height="3907" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D500, triumphing on No.1 was launched in 2016 and features a fast, effective autofocus system, 10fps shooting capability and first-rate metering and white balance system </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥94,766 (approx. $580 / £435)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥69,078) (approx. $424 / £317)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">C</a><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">anon IXY 650 / PowerShot Elph 360 HS A / Ixus 285 HS A</a> </p></td><td  ><p>Compact camera</p></td><td  ><p>2016 release</p></td><td  ><p>Available new for <a href="https://www.bhphotovideo.com/c/product/1919557-REG/canon_7280c001_powershot_elph_360_hs.html" target="_blank" rel="sponsored">$379</a> / <a href="https://www.currys.co.uk/products/canon-ixus-285-hs-a-compact-camera-black-10303204.html" target="_blank" rel="sponsored">369.99</a></p></td><td  ><p>Avg. price used ¥39,625 (approx. $243 / £182)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-80d-review">Canon EOS 80D</a> </p></td><td  ><p>DSLR</p></td><td  ><p>2016 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥52,119 (approx. $320 / £240)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥52,103 (approx. $319 / £239)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4098px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="4Cx88EHjkDLA3v7b3VPUfC" name="pexels-alok-das-13234150-sonya6000.jpg" alt="Sony A6000" src="https://cdn.mos.cms.futurecdn.net/4Cx88EHjkDLA3v7b3VPUfC-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4098" height="2306" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4Cx88EHjkDLA3v7b3VPUfC-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The first mirrorless body on Minna Camera's Top 10 most-traded cameras in H1 of 2026 is the Sony A6000, released in 2014. It features a 24MP sensor and is just as competitive today as it was when this camera was launched </span><span class="credit" itemprop="copyrightHolder">(Image credit: Pexels / Alok Das)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥43,098 (approx. $264 / £197)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-ii-review">Sony A7 II</a> </p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥66,245 (approx. $406 / £303)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-d810-review">Nikon D810</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥91,267 (approx. $559 / £418)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/nikon-df">Nikon Df</a></p></td><td  ><p>DSLR</p></td><td  ><p>2013 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥130,524 (approx. $800 / £599)</p></td></tr><tr><td class="firstcol " ><p>10. Sony RX100</p></td><td  ><p>Compact camera</p></td><td  ><p>2012 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥54,072 (approx. $332 / £248)</p></td></tr></tbody></table></div><p><em>*Discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><p>Discover the full Top 20 most-traded cameras on Minna Camera <a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">here.</a></p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot Elph 360 HS A,Canon Ixus 285 HS"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/a-10-year-old-dslr-is-the-no-1-traded-camera-on-this-japanese-marketplace-in-2026-beating-newer-mirrorless-bodies</link>
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                            <![CDATA[ DSLRs make up 60% of the Top 10 most-traded cameras on Japanese marketplace Minna Camera in H1 2026, while mirrorless and compact cameras each account for 20% ]]>
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                                                                        <pubDate>Thu, 23 Jul 2026 15:31:30 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Jul 2026 16:12:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Nikon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ten years after its release, this APS-C DSLR leads Minna Camera&#039;s H1 2026 trading rankings, with mirrorless bodies not appearing until sixth place ]]></media:description>                                                            <media:text><![CDATA[Nikon D500]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon D500]]></media:title>
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                                <p>The <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a> may have launched a decade ago, but it remains one of the most sought-after cameras in Japan's second-hand market. New data from Japanese marketplace Minna Camera shows the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">DSLR </a>was the most-traded camera between January 1 and June 30, 2026, beating newer <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless </a>bodies.</p><p>Announced in January 2016, the Nikon D500 has now passed its 10th anniversary. Its combination of fast autofocus, pro handling, rugged construction, and high-speed shooting continues to make it attractive to photographers looking for serious performance at a lower used price. </p><p>The Nikon D500 isn't the only DSLR to outperform newer technology. The <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a>, released in 2014, ranked second, while the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 </a>(also known as the<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review"> PowerShot Elph 360 HS A  and Ixus 285 HS A</a> in different regions) took third place as the highest-ranked <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera. </a></p><p>DSLRs dominated the rankings, accounting for six of the Top 10 most-traded cameras. The only mirrorless bodies to make the Top 10 are the  <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000 </a>in sixth place and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7-ii-review">Sony A7 II</a>  in seventh, while compact cameras claim the remaining two spots. </p><h2 id="top-10-most-traded-cameras-at-minna-cameras-h1-2026"><a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">Top 10 most-traded cameras </a>at <a href="https://www.minnacamera.com/" target="_blank" rel="nofollow">Minna Cameras</a> (H1 2026)*</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6945px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="eSTEo26zhHsCfedZuXhgPe" name="NikonD500.jpg" alt="Nikon D500" src="https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6945" height="3907" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/eSTEo26zhHsCfedZuXhgPe-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D500, triumphing on No.1 was launched in 2016 and features a fast, effective autofocus system, 10fps shooting capability and first-rate metering and white balance system </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>1. <a href="https://www.digitalcameraworld.com/reviews/nikon-d500-review">Nikon D500</a></p></td><td  ><p>DSLR</p></td><td  ><p>2016 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥94,766 (approx. $580 / £435)</p></td></tr><tr><td class="firstcol " ><p>2. <a href="https://www.digitalcameraworld.com/reviews/nikon-d750-review">Nikon D750</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥69,078) (approx. $424 / £317)</p></td></tr><tr><td class="firstcol " ><p>3. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">C</a><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">anon IXY 650 / PowerShot Elph 360 HS A / Ixus 285 HS A</a> </p></td><td  ><p>Compact camera</p></td><td  ><p>2016 release</p></td><td  ><p>Available new for <a href="https://www.bhphotovideo.com/c/product/1919557-REG/canon_7280c001_powershot_elph_360_hs.html" target="_blank" rel="sponsored">$379</a> / <a href="https://www.currys.co.uk/products/canon-ixus-285-hs-a-compact-camera-black-10303204.html" target="_blank" rel="sponsored">369.99</a></p></td><td  ><p>Avg. price used ¥39,625 (approx. $243 / £182)</p></td></tr><tr><td class="firstcol " ><p>4. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-80d-review">Canon EOS 80D</a> </p></td><td  ><p>DSLR</p></td><td  ><p>2016 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥52,119 (approx. $320 / £240)</p></td></tr><tr><td class="firstcol " ><p>5. <a href="https://www.digitalcameraworld.com/reviews/canon-eos-7d-mark-ii-review">Canon EOS 7D Mark II</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥52,103 (approx. $319 / £239)</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4098px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="4Cx88EHjkDLA3v7b3VPUfC" name="pexels-alok-das-13234150-sonya6000.jpg" alt="Sony A6000" src="https://cdn.mos.cms.futurecdn.net/4Cx88EHjkDLA3v7b3VPUfC-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4098" height="2306" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4Cx88EHjkDLA3v7b3VPUfC-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The first mirrorless body on Minna Camera's Top 10 most-traded cameras in H1 of 2026 is the Sony A6000, released in 2014. It features a 24MP sensor and is just as competitive today as it was when this camera was launched </span><span class="credit" itemprop="copyrightHolder">(Image credit: Pexels / Alok Das)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>6. <a href="https://www.digitalcameraworld.com/reviews/sony-a6000-review">Sony A6000</a></p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥43,098 (approx. $264 / £197)</p></td></tr><tr><td class="firstcol " ><p>7. <a href="https://www.digitalcameraworld.com/reviews/sony-a7-ii-review">Sony A7 II</a> </p></td><td  ><p>Mirrorless</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥66,245 (approx. $406 / £303)</p></td></tr><tr><td class="firstcol " ><p>8. <a href="https://www.digitalcameraworld.com/reviews/nikon-d810-review">Nikon D810</a></p></td><td  ><p>DSLR</p></td><td  ><p>2014 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥91,267 (approx. $559 / £418)</p></td></tr><tr><td class="firstcol " ><p>9. <a href="https://www.digitalcameraworld.com/reviews/nikon-df">Nikon Df</a></p></td><td  ><p>DSLR</p></td><td  ><p>2013 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥130,524 (approx. $800 / £599)</p></td></tr><tr><td class="firstcol " ><p>10. Sony RX100</p></td><td  ><p>Compact camera</p></td><td  ><p>2012 release</p></td><td  ><p><em>Discontinued</em></p></td><td  ><p>Avg. price used ¥54,072 (approx. $332 / £248)</p></td></tr></tbody></table></div><p><em>*Discontinued status and approx. used prices in USD and GBP added by Digital Camera World.</em></p><p>Discover the full Top 20 most-traded cameras on Minna Camera <a href="https://www.minnacamera.com/mags/2194" target="_blank" rel="nofollow">here.</a></p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot Elph 360 HS A,Canon Ixus 285 HS"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-dslr-camera">best DSLR cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras.</a></p>
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                                                            <title><![CDATA[ Megadap M2RF review: Get "Leica magic" on your Canon RF camera! Use manual M lenses with full autofocus ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Megadap M2RF makes a tantalizing promise: to enable manual focus <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">Leica M lenses</a>, designed for rangefinders with their magical rendering, to be used on Canon RF cameras with full support for Dual Pixel Autofocus – including eye tracking and subject detection. </p><p>Well, it's tantalizing and it's also true: the Megadap M2RF transforms Leica's gorgeous rangefinder glass into autofocus EOS R optics. Something for which, as a Canon shooter, I'm doubly grateful, given how closed the RF mount is to full-frame AF lenses from other manufacturers. </p><p>I had a blast using ultra-refined M-mount lenses to capture images with their unique character on my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a>, though there are definitely a few asterisks that potential buyers should be aware of. </p><h3 class="article-body__section" id="section-megadap-m2rf-price-availability"><span>Megadap M2RF: Price & availability</span></h3><p>The Megadap M2RF adapter is available for pre-order now, priced $399 / £429 (Australian pricing to follow).</p><p>For comparison, Megadap currently produces two other cross-mount autofocus adapters: the Megadap ETZ21 Pro+ (Sony E to Nikon Z) for $249 / £259 and Megadap EFTZ21 (Canon EF to Nikon Z) for $299 / 299.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/PjTkpfnxa7myX2vKqfspeW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AmY4djYL7LQL5k5zbkyDVW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rpmKBodcW6P9mFobhJyGzV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aiHs49c3oRMSYpRNFJGArW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nNygfJUspRTK3qPjmFVGsV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vQz3fbPPRq7QuZJc7rCRxV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/MASvrofJrPmFxt8KRdFABV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/msXGdW3Qpe3U7s5yBvrDBV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Kf3GpvsqtJme9F5wVfzAyX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RkQDKJjRBHVD6UdNqKQEsX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fNYJHv9ChxHy2emH46tbpX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure></figure><h3 class="article-body__section" id="section-megadap-m2rf-build-handling"><span>Megadap M2RF: Build & handling</span></h3><p>The build quality on the Megadap M2RF is first class. This isn't one of those flimsy adapters you get on eBay; it's a reassuringly heavy, substantially constructed device, beautifully machined and with thick, solid gold-plated contacts. </p><p>It has a custom coreless motor, with dual-hall (using two magnetic sensors) and optical sensing, using an electronic helicoid driver system for steady and precise control of the attached lens. </p><p>All the controls are likewise exquisitely made, from the aperture switch to the AF / MF selection button to the lens release. This feels every inch a premium product, befitting the luxury Leica glass that will be mounted to it. </p><p>As I'll explain in the <a href="https://preview.vanilla.tools/fte/digitalcameraworld/20444356-85e8-11f1-b50a-fbde9dc494d0/cameras/lenses/megadap-m2rf-review-get-leica-magic-on-your-canon-rf-camera-use-manual-m-lenses-with-full-autofocus#section-megadap-m2rf-performance">Performance</a> section below, the aperture switch is used to select the aperture from the preset positions that sync with your camera's aperture setting. </p><p>The AF / MF button gives you a one-touch toggle between auto and manual focus (whereupon M2RF retracts back to infinity). You can also double-tap the button in manual mode to engage manual macro mode, which fully extends the lens to its maximum focus position. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="aMitiDzyEo4YaocHEj8yUa" name="edit_P7090021b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/aMitiDzyEo4YaocHEj8yUa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/aMitiDzyEo4YaocHEj8yUa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Using the Megadap M2RF adapter to mount a <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-28mm-summicron-m-f-2-asph-review">Leica Summicron-M 28mm f/2 Asph</a> to a Canon EOS R5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>As a bonus, because the adapter extends the lens by up to 4.5mm beyond its original position, this reduces the 0.7m standard minimum focus distance of M lenses – enabling you to get close-up shots without accessories like extension tubes, unlocking new creative opportunities.</p><p>I also want to shout out the front and back caps, which are so often an afterthought from third-party manufacturers. These are handsome-looking transparent caps, bearing the Megadap logo, and like the rest of the unit feel very premium. </p><p>Even so, while it's an impressively robust product, there is one key limitation to the lenses you can mount to the Megadap: how much they weigh.</p><p>While every make of M-mount glass is supported, whether it's made by Leica, Voigtländer, Zeiss or anyone else, it only plays nicely with lenses that are 500g or less – which means that bigger, heavier M glass won't be well suited, as they put too much strain on the mount and motor. </p><p>And of course, if you're feeling brave, you can double-stack almost any other vintage lens (such as M42 glass) via an M-mount adapter and then attach <em>that</em> to the M2RF for even more creative possibilities.</p><h3 class="article-body__section" id="section-megadap-m2rf-performance"><span>Megadap M2RF: Performance</span></h3><p>I primarily tested the Megadap M2RF with the <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-revives-a-legend-the-new-summilux-m-50-f-1-4-classic-has-arrived">Leica Summilux-M 50mm f/1.4 Classic</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-28mm-summicron-m-f-2-asph-review">Leica Summicron-M 28mm f/2 Asph</a>. Overall, it delivers pretty astonishing performance for specific genres of photography – or, perhaps more accurately, for a specific <em>pace</em> of photography. </p><p>For portraiture, still life, landscape, travel, street and everyday shooting – in other words, shooting at a fairly soft pace or with a gently moving subject – it's absolutely brilliant. </p><p>For example, the autofocus keeps up with people absolutely wonderfully during a portrait session. The eye tracking is particularly impressive, and it's also steady and reliable for head and full-body tracking when your subject moves around. Using the Megadap for the first time is really quite a magical experience.</p><p>However, other genres and paces of photography are definitely not well suited to what the Megadap does. If you're hoping to shoot fast action like sports or wildlife, that's not what this adapter is for. Nor are most forms of video, where multi-axis movement overwhelms the device.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4884px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vvdSFh78uHvwh2FEoECjSY" name="edit_P7090015b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/vvdSFh78uHvwh2FEoECjSY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4884" height="2748" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vvdSFh78uHvwh2FEoECjSY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>More than just the capabilities of the device itself, though, it's important to understand that there is a lot expected of the user that may surprise someone expecting a plug-and-play, fully automatic experience. </p><p>The Megadap M2RF is a "push-pull" adapter that uses a helical drive to move the lens forward and backward in order to shift the plane of focus. As such, you <em>must</em> remember to turn the focus ring of your adapted lens to infinity or performance will be substantially impeded. </p><p>It's definitely something that takes some getting used to – and especially if you're somebody who whips your camera in and out of a bag, you need to be mindful of knocking the focus ring too far. </p><p>In addition, when mounting the lens, you need to synchronize its aperture value to your camera's by setting it to a specific aperture value – f/1.4, f/2, f/2.8 or f/4 – corresponding to the values on the aperture switch on the side of the adapter. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1814px;"><p class="vanilla-image-block" style="padding-top:53.69%;"><img id="Y7gZn7FuRCogtXLp7Z6SyY" name="Megadap Custom Tool" alt="Megadap M2RF Custom Tool lens profiles" src="https://cdn.mos.cms.futurecdn.net/Y7gZn7FuRCogtXLp7Z6SyY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1814" height="974" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y7gZn7FuRCogtXLp7Z6SyY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Megadap M2RF Custom Tool enables you to customize and save your pwn lens profiles, but it's a little less elegant an experience than using the adapter itself </span><span class="credit" itemprop="copyrightHolder">(Image credit: Megadap)</span></figcaption></figure><p>Again, if you don't do this then the performance will be significantly degraded. Getting your muscle memory used to these steps each time you use the adapter or switch lenses is crucial, otherwise you'll likely experience hunting or complete focus failure. </p><p>Obviously different lenses are going to have different focal length and aperture combinations, which is a further point to factor in.  </p><p>The adapter comes with four factory presets (Leica Summilux-M 50mm f/1.4 Asph, Leica Summicron-M 35mm f/2 Asph, Zeiss Biogon T* 25mm f/2.8 ZM and Voigtländer 50mm f/1.2 Nokton Aspherical II), but it can be customized for any four lenses via the Megadap M2RF Custom Tool. </p><p>While it's brilliant to be able to add your own lens data (which is then helpfully written to your EXIF), it's fair to say that Megadap's expertise is in optics and not software. The Custom Tool is certainly usable, but it's a bit clunky and doesn't have the same premium feel as the M2RF itself. </p><h3 class="article-body__section" id="section-megadap-m2rf-samples"><span>Megadap M2RF: Samples</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5164px;"><p class="vanilla-image-block" style="padding-top:139.99%;"><img id="jU4uqXnL8ra3mwiGAq4w9E" name="edit_4B8A0230bw2" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/jU4uqXnL8ra3mwiGAq4w9E-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5164" height="7229" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jU4uqXnL8ra3mwiGAq4w9E-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="N5fe9zBx9mYZRJnuNvpNGN" name="edit_4B8A0229" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/N5fe9zBx9mYZRJnuNvpNGN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/N5fe9zBx9mYZRJnuNvpNGN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5197px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="NpCQD9sSPn9fLm9bHKsWRN" name="edit_4B8A0235" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/NpCQD9sSPn9fLm9bHKsWRN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5197" height="7792" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NpCQD9sSPn9fLm9bHKsWRN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/640 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3830px;"><p class="vanilla-image-block" style="padding-top:66.71%;"><img id="BQbnGNi9ufBUUpHHpjroTm" name="edit_4B8A0250a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/BQbnGNi9ufBUUpHHpjroTm-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3830" height="2555" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BQbnGNi9ufBUUpHHpjroTm-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">It's pretty astonishing that the Megadap enables you to exploit Canon's Dual Pixel AF – including the subject detection algorithms for animal eye tracking!<em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/320 sec, f/1.4, ISO1000)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8192px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="Aw3Q3kuMLHtshZvBzibPmP" name="edit_4B8A0206a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/Aw3Q3kuMLHtshZvBzibPmP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="8192" height="5464" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Aw3Q3kuMLHtshZvBzibPmP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Fast-moving subjects like bicycles are a smidge too fast to keep up with<em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/125 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5036px;"><p class="vanilla-image-block" style="padding-top:149.98%;"><img id="4G6q6Mcc536Vm9ZeJjHThP" name="edit_4B8A0254bw1" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/4G6q6Mcc536Vm9ZeJjHThP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5036" height="7553" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4G6q6Mcc536Vm9ZeJjHThP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/100 sec, f/1.4, ISO1600)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4655px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="oEbe6Up2pSx9hY6fxK3PKN" name="edit_4B8A0285a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/oEbe6Up2pSx9hY6fxK3PKN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4655" height="5819" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oEbe6Up2pSx9hY6fxK3PKN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/6400 sec, f/1.4, ISO1600) </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="86HXcfG9nwHWd2GiJkQdJN" name="edit_4B8A0301" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/86HXcfG9nwHWd2GiJkQdJN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/86HXcfG9nwHWd2GiJkQdJN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/3200 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6423px;"><p class="vanilla-image-block" style="padding-top:79.99%;"><img id="ZJ6jdec9t5R42gGBEDSLD7" name="edit_4B8A0306bw1" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/ZJ6jdec9t5R42gGBEDSLD7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6423" height="5138" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZJ6jdec9t5R42gGBEDSLD7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/320 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4785px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="qVxVqaf5uLbNeDA7Fo7ZNM" name="edit_4B8A0226a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/qVxVqaf5uLbNeDA7Fo7ZNM-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4785" height="7174" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/qVxVqaf5uLbNeDA7Fo7ZNM-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's Dual Pixel cleverness takes manual-focus rangefinder lenses and imbues them with head and full-body tracking – even when they're facing away from you <em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3038px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="C9hyvNnvddn3i3ci7i2fzV" name="edit_4B8A0299e" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/C9hyvNnvddn3i3ci7i2fzV-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3038" height="3797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/C9hyvNnvddn3i3ci7i2fzV-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/6400 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="KXAEecZbX4pTTd42VBMgML" name="edit_4B8A0199bw" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/KXAEecZbX4pTTd42VBMgML-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KXAEecZbX4pTTd42VBMgML-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/400 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><h3 class="article-body__section" id="section-megadap-m2rf-verdict"><span>Megadap M2RF: Verdict</span></h3><p>I've always been skeptical about cross-system adapters, but I was pretty blown away by the Megadap M2RF… once I'd mastered its setup intricacies! Setting infinity focus and syncing the aperture before shooting is an extra step when mounting a lens, but once it becomes part of your muscle memory you can enjoy seamless shooting.</p><p>I love the magical rendering of Leica's M lenses, but rangefinder focus gets harder as my eyes get worse with age. So it's nothing short of liberating to be able to use them on an RF-mount camera – and the ability to make use of Canon's Dual Pixel AF and algorithmic subject detection is a truly transformative experience.</p><p>It's obviously important to be aware of the Megadap's limitations. While it offers fairly fast focus that can keep up with gently moving genres, it's not designed for fast action – which limits its usefulness for wildlife, sports and video. But then, I don't believe anyone is really interested in adapting M lenses for any of those. </p><p>The Megadap M2RF is ideally suited for the intended purposes of M glass, like portraiture or street photography. It replicates rangefinder results on your RF camera but supercharges them with the power of Canon's autofocus. If you've ever wanted to add a touch of class to your EOS R camera, this might be the best way to do it! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ujWVGu2iw6KTgw8anoFrEa" name="edit_P7090011b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/ujWVGu2iw6KTgw8anoFrEa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ujWVGu2iw6KTgw8anoFrEa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Mounting the <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-revives-a-legend-the-new-summilux-m-50-f-1-4-classic-has-arrived">Leica Summilux-M 50mm f/1.4 Classic</a> using the Megadap M2RF </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">best Leica M lenses</a> to adapt and, if you get a taste for the finer things, check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-camera">best Leica cameras</a>.  </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/megadap-m2rf-review</link>
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                            <![CDATA[ The Megadap M2RF enables Canon RF users to shoot with Leica's magic M lenses, with full Dual Pixel AF support ]]>
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                                                                        <pubDate>Thu, 23 Jul 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens]]></media:description>                                                            <media:text><![CDATA[Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>The Megadap M2RF makes a tantalizing promise: to enable manual focus <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">Leica M lenses</a>, designed for rangefinders with their magical rendering, to be used on Canon RF cameras with full support for Dual Pixel Autofocus – including eye tracking and subject detection. </p><p>Well, it's tantalizing and it's also true: the Megadap M2RF transforms Leica's gorgeous rangefinder glass into autofocus EOS R optics. Something for which, as a Canon shooter, I'm doubly grateful, given how closed the RF mount is to full-frame AF lenses from other manufacturers. </p><p>I had a blast using ultra-refined M-mount lenses to capture images with their unique character on my <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-review">Canon EOS R5</a>, though there are definitely a few asterisks that potential buyers should be aware of. </p><h3 class="article-body__section" id="section-megadap-m2rf-price-availability"><span>Megadap M2RF: Price & availability</span></h3><p>The Megadap M2RF adapter is available for pre-order now, priced $399 / £429 (Australian pricing to follow).</p><p>For comparison, Megadap currently produces two other cross-mount autofocus adapters: the Megadap ETZ21 Pro+ (Sony E to Nikon Z) for $249 / £259 and Megadap EFTZ21 (Canon EF to Nikon Z) for $299 / 299.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/PjTkpfnxa7myX2vKqfspeW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AmY4djYL7LQL5k5zbkyDVW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rpmKBodcW6P9mFobhJyGzV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aiHs49c3oRMSYpRNFJGArW-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nNygfJUspRTK3qPjmFVGsV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vQz3fbPPRq7QuZJc7rCRxV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/MASvrofJrPmFxt8KRdFABV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/msXGdW3Qpe3U7s5yBvrDBV-1920-80.jpg" alt="Megadap M2RF adapter on a black surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Kf3GpvsqtJme9F5wVfzAyX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RkQDKJjRBHVD6UdNqKQEsX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fNYJHv9ChxHy2emH46tbpX-1920-80.jpg" alt="Megadap M2RF adapter mounted to a Canon EOS R5 on a wooden surface" /><figcaption><small role="credit">James Artaius</small></figcaption></figure></figure><h3 class="article-body__section" id="section-megadap-m2rf-build-handling"><span>Megadap M2RF: Build & handling</span></h3><p>The build quality on the Megadap M2RF is first class. This isn't one of those flimsy adapters you get on eBay; it's a reassuringly heavy, substantially constructed device, beautifully machined and with thick, solid gold-plated contacts. </p><p>It has a custom coreless motor, with dual-hall (using two magnetic sensors) and optical sensing, using an electronic helicoid driver system for steady and precise control of the attached lens. </p><p>All the controls are likewise exquisitely made, from the aperture switch to the AF / MF selection button to the lens release. This feels every inch a premium product, befitting the luxury Leica glass that will be mounted to it. </p><p>As I'll explain in the <a href="https://preview.vanilla.tools/fte/digitalcameraworld/20444356-85e8-11f1-b50a-fbde9dc494d0/cameras/lenses/megadap-m2rf-review-get-leica-magic-on-your-canon-rf-camera-use-manual-m-lenses-with-full-autofocus#section-megadap-m2rf-performance">Performance</a> section below, the aperture switch is used to select the aperture from the preset positions that sync with your camera's aperture setting. </p><p>The AF / MF button gives you a one-touch toggle between auto and manual focus (whereupon M2RF retracts back to infinity). You can also double-tap the button in manual mode to engage manual macro mode, which fully extends the lens to its maximum focus position. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="aMitiDzyEo4YaocHEj8yUa" name="edit_P7090021b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/aMitiDzyEo4YaocHEj8yUa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/aMitiDzyEo4YaocHEj8yUa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Using the Megadap M2RF adapter to mount a <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-28mm-summicron-m-f-2-asph-review">Leica Summicron-M 28mm f/2 Asph</a> to a Canon EOS R5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>As a bonus, because the adapter extends the lens by up to 4.5mm beyond its original position, this reduces the 0.7m standard minimum focus distance of M lenses – enabling you to get close-up shots without accessories like extension tubes, unlocking new creative opportunities.</p><p>I also want to shout out the front and back caps, which are so often an afterthought from third-party manufacturers. These are handsome-looking transparent caps, bearing the Megadap logo, and like the rest of the unit feel very premium. </p><p>Even so, while it's an impressively robust product, there is one key limitation to the lenses you can mount to the Megadap: how much they weigh.</p><p>While every make of M-mount glass is supported, whether it's made by Leica, Voigtländer, Zeiss or anyone else, it only plays nicely with lenses that are 500g or less – which means that bigger, heavier M glass won't be well suited, as they put too much strain on the mount and motor. </p><p>And of course, if you're feeling brave, you can double-stack almost any other vintage lens (such as M42 glass) via an M-mount adapter and then attach <em>that</em> to the M2RF for even more creative possibilities.</p><h3 class="article-body__section" id="section-megadap-m2rf-performance"><span>Megadap M2RF: Performance</span></h3><p>I primarily tested the Megadap M2RF with the <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-revives-a-legend-the-new-summilux-m-50-f-1-4-classic-has-arrived">Leica Summilux-M 50mm f/1.4 Classic</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-28mm-summicron-m-f-2-asph-review">Leica Summicron-M 28mm f/2 Asph</a>. Overall, it delivers pretty astonishing performance for specific genres of photography – or, perhaps more accurately, for a specific <em>pace</em> of photography. </p><p>For portraiture, still life, landscape, travel, street and everyday shooting – in other words, shooting at a fairly soft pace or with a gently moving subject – it's absolutely brilliant. </p><p>For example, the autofocus keeps up with people absolutely wonderfully during a portrait session. The eye tracking is particularly impressive, and it's also steady and reliable for head and full-body tracking when your subject moves around. Using the Megadap for the first time is really quite a magical experience.</p><p>However, other genres and paces of photography are definitely not well suited to what the Megadap does. If you're hoping to shoot fast action like sports or wildlife, that's not what this adapter is for. Nor are most forms of video, where multi-axis movement overwhelms the device.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4884px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vvdSFh78uHvwh2FEoECjSY" name="edit_P7090015b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/vvdSFh78uHvwh2FEoECjSY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4884" height="2748" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vvdSFh78uHvwh2FEoECjSY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>More than just the capabilities of the device itself, though, it's important to understand that there is a lot expected of the user that may surprise someone expecting a plug-and-play, fully automatic experience. </p><p>The Megadap M2RF is a "push-pull" adapter that uses a helical drive to move the lens forward and backward in order to shift the plane of focus. As such, you <em>must</em> remember to turn the focus ring of your adapted lens to infinity or performance will be substantially impeded. </p><p>It's definitely something that takes some getting used to – and especially if you're somebody who whips your camera in and out of a bag, you need to be mindful of knocking the focus ring too far. </p><p>In addition, when mounting the lens, you need to synchronize its aperture value to your camera's by setting it to a specific aperture value – f/1.4, f/2, f/2.8 or f/4 – corresponding to the values on the aperture switch on the side of the adapter. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1814px;"><p class="vanilla-image-block" style="padding-top:53.69%;"><img id="Y7gZn7FuRCogtXLp7Z6SyY" name="Megadap Custom Tool" alt="Megadap M2RF Custom Tool lens profiles" src="https://cdn.mos.cms.futurecdn.net/Y7gZn7FuRCogtXLp7Z6SyY-1920-80.jpg" mos="" align="middle" fullscreen="1" width="1814" height="974" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Y7gZn7FuRCogtXLp7Z6SyY-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Megadap M2RF Custom Tool enables you to customize and save your pwn lens profiles, but it's a little less elegant an experience than using the adapter itself </span><span class="credit" itemprop="copyrightHolder">(Image credit: Megadap)</span></figcaption></figure><p>Again, if you don't do this then the performance will be significantly degraded. Getting your muscle memory used to these steps each time you use the adapter or switch lenses is crucial, otherwise you'll likely experience hunting or complete focus failure. </p><p>Obviously different lenses are going to have different focal length and aperture combinations, which is a further point to factor in.  </p><p>The adapter comes with four factory presets (Leica Summilux-M 50mm f/1.4 Asph, Leica Summicron-M 35mm f/2 Asph, Zeiss Biogon T* 25mm f/2.8 ZM and Voigtländer 50mm f/1.2 Nokton Aspherical II), but it can be customized for any four lenses via the Megadap M2RF Custom Tool. </p><p>While it's brilliant to be able to add your own lens data (which is then helpfully written to your EXIF), it's fair to say that Megadap's expertise is in optics and not software. The Custom Tool is certainly usable, but it's a bit clunky and doesn't have the same premium feel as the M2RF itself. </p><h3 class="article-body__section" id="section-megadap-m2rf-samples"><span>Megadap M2RF: Samples</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5164px;"><p class="vanilla-image-block" style="padding-top:139.99%;"><img id="jU4uqXnL8ra3mwiGAq4w9E" name="edit_4B8A0230bw2" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/jU4uqXnL8ra3mwiGAq4w9E-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5164" height="7229" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jU4uqXnL8ra3mwiGAq4w9E-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="N5fe9zBx9mYZRJnuNvpNGN" name="edit_4B8A0229" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/N5fe9zBx9mYZRJnuNvpNGN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/N5fe9zBx9mYZRJnuNvpNGN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5197px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="NpCQD9sSPn9fLm9bHKsWRN" name="edit_4B8A0235" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/NpCQD9sSPn9fLm9bHKsWRN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5197" height="7792" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NpCQD9sSPn9fLm9bHKsWRN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/640 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3830px;"><p class="vanilla-image-block" style="padding-top:66.71%;"><img id="BQbnGNi9ufBUUpHHpjroTm" name="edit_4B8A0250a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/BQbnGNi9ufBUUpHHpjroTm-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3830" height="2555" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BQbnGNi9ufBUUpHHpjroTm-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">It's pretty astonishing that the Megadap enables you to exploit Canon's Dual Pixel AF – including the subject detection algorithms for animal eye tracking!<em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/320 sec, f/1.4, ISO1000)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8192px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="Aw3Q3kuMLHtshZvBzibPmP" name="edit_4B8A0206a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/Aw3Q3kuMLHtshZvBzibPmP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="8192" height="5464" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Aw3Q3kuMLHtshZvBzibPmP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Fast-moving subjects like bicycles are a smidge too fast to keep up with<em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/125 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5036px;"><p class="vanilla-image-block" style="padding-top:149.98%;"><img id="4G6q6Mcc536Vm9ZeJjHThP" name="edit_4B8A0254bw1" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/4G6q6Mcc536Vm9ZeJjHThP-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5036" height="7553" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/4G6q6Mcc536Vm9ZeJjHThP-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/100 sec, f/1.4, ISO1600)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4655px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="oEbe6Up2pSx9hY6fxK3PKN" name="edit_4B8A0285a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/oEbe6Up2pSx9hY6fxK3PKN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4655" height="5819" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oEbe6Up2pSx9hY6fxK3PKN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/6400 sec, f/1.4, ISO1600) </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="86HXcfG9nwHWd2GiJkQdJN" name="edit_4B8A0301" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/86HXcfG9nwHWd2GiJkQdJN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/86HXcfG9nwHWd2GiJkQdJN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/3200 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6423px;"><p class="vanilla-image-block" style="padding-top:79.99%;"><img id="ZJ6jdec9t5R42gGBEDSLD7" name="edit_4B8A0306bw1" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/ZJ6jdec9t5R42gGBEDSLD7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6423" height="5138" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZJ6jdec9t5R42gGBEDSLD7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/320 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4785px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="qVxVqaf5uLbNeDA7Fo7ZNM" name="edit_4B8A0226a" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/qVxVqaf5uLbNeDA7Fo7ZNM-1920-80.jpg" mos="" align="middle" fullscreen="1" width="4785" height="7174" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/qVxVqaf5uLbNeDA7Fo7ZNM-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's Dual Pixel cleverness takes manual-focus rangefinder lenses and imbues them with head and full-body tracking – even when they're facing away from you <em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/8000 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3038px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="C9hyvNnvddn3i3ci7i2fzV" name="edit_4B8A0299e" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/C9hyvNnvddn3i3ci7i2fzV-1920-80.jpg" mos="" align="middle" fullscreen="1" width="3038" height="3797" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/C9hyvNnvddn3i3ci7i2fzV-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/6400 sec, f/2.8, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5464px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="KXAEecZbX4pTTd42VBMgML" name="edit_4B8A0199bw" alt="Sample photo taken with the Leica Summilux-M 50mm f/1.4 Classic, using the Megadap M2RF lens adapter on the Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/KXAEecZbX4pTTd42VBMgML-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5464" height="8192" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KXAEecZbX4pTTd42VBMgML-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Canon EOS R5 + Megadap M2RF + Leica Summilux-M 50mm f/1.4 Classic (1/400 sec, f/1.4, ISO100)</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><h3 class="article-body__section" id="section-megadap-m2rf-verdict"><span>Megadap M2RF: Verdict</span></h3><p>I've always been skeptical about cross-system adapters, but I was pretty blown away by the Megadap M2RF… once I'd mastered its setup intricacies! Setting infinity focus and syncing the aperture before shooting is an extra step when mounting a lens, but once it becomes part of your muscle memory you can enjoy seamless shooting.</p><p>I love the magical rendering of Leica's M lenses, but rangefinder focus gets harder as my eyes get worse with age. So it's nothing short of liberating to be able to use them on an RF-mount camera – and the ability to make use of Canon's Dual Pixel AF and algorithmic subject detection is a truly transformative experience.</p><p>It's obviously important to be aware of the Megadap's limitations. While it offers fairly fast focus that can keep up with gently moving genres, it's not designed for fast action – which limits its usefulness for wildlife, sports and video. But then, I don't believe anyone is really interested in adapting M lenses for any of those. </p><p>The Megadap M2RF is ideally suited for the intended purposes of M glass, like portraiture or street photography. It replicates rangefinder results on your RF camera but supercharges them with the power of Canon's autofocus. If you've ever wanted to add a touch of class to your EOS R camera, this might be the best way to do it! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ujWVGu2iw6KTgw8anoFrEa" name="edit_P7090011b" alt="Canon EOS R5 with the Megadap M2RF adapter, mounting a Leica M lens" src="https://cdn.mos.cms.futurecdn.net/ujWVGu2iw6KTgw8anoFrEa-1920-80.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ujWVGu2iw6KTgw8anoFrEa-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Mounting the <a href="https://www.digitalcameraworld.com/cameras/lenses/leica-revives-a-legend-the-new-summilux-m-50-f-1-4-classic-has-arrived">Leica Summilux-M 50mm f/1.4 Classic</a> using the Megadap M2RF </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">best Leica M lenses</a> to adapt and, if you get a taste for the finer things, check out the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-camera">best Leica cameras</a>.  </p>
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                                                            <title><![CDATA[ The compact camera trend is bleeding into mirrorless. Nine out of the top ten models in Japan are smaller crop-sensor bodies ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Photographers are getting tired of carrying around heavy full-frame cameras, if the latest numbers from Japan are any indication. The latest data from retail tracker BCN+R for trending mirrorless cameras in June 2026 is almost entirely made up of cameras known for smaller designs – and more affordable prices.</p><p><a href="https://www.bcnretail.com/ranking/research/detail/20260714_643256.html" target="_blank" rel="nofollow">The monthly data</a> also featured a camera that made the top ten for the first time, despite launching a year ago: The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II.</a> The Micro Four Thirds mirrorless slid into 8th place in the monthly rankings. </p><p>The OM System OM-5 Mark II is a compact mirrorless body built for the outdoors with IP53 weather-sealing. Part of the lure of the camera is also the stabilization system, which means fewer shots that need a tripod.</p><p>The OM-5 Mark II, however, is far from the only smaller-bodied mirrorless on the list. In fact, nine out of the top ten cameras have cropped sensors (APS-C or Micro Four Thirds) and only one is a full-frame model.</p><p>According to BCN+R, these were the top mirrorless cameras in Japan in June 2026:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li></ol><p>That’s a list packed almost entirely with APS-C bodies – though it’s worth noting that the data from BCN+R often doesn’t match up directly with major Japanese camera stores like <a href="https://www.digitalcameraworld.com/cameras/cult-compact-cameras-make-up-40-percent-of-japans-top-10-sales-chart-as-sonys-newest-flagship-fails-to-get-to-no-1">Map Camera</a>. BCN+R only tracks around 40 percent of electronics sales in Japan, and much of the data comes from general tech stores rather than retailers geared specifically for serious photographers, which tend to lead more towards advanced models than BCN+R’s lists.</p><p>Regardless, the list is an interesting look at the latest mirrorless trends in Japan. Of course, crop sensor cameras also tend to be more affordable than their full frame counterparts, so beyond the smaller size, the format also tends to fit into more beginner budgets.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pdjeijvC6Hx6JfeneqbVia" name="sony-a7-v-4701" alt="The Sony A7 V covered in snow" src="https://cdn.mos.cms.futurecdn.net/pdjeijvC6Hx6JfeneqbVia-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3510" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pdjeijvC6Hx6JfeneqbVia-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is the lone full-frame model on the list, a mirrorless camera that has topped charts across several sources and multiple regions since its launch. The A7 V mixes a full-frame sensor with blackout-free 30 fps shooting and smarter autofocus.</p><p>But, the Sony name dominates the list. Both of Sony’s APS-C video mirrorless models, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 II</a> made the list, along with the more stills-focused crop sensor, the <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a>.</p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> tops the list; however, a crop-sensor beginner camera with a low price point that has proved exceptionally popular, driving the R50 to numerous bestseller lists since launching in early 2023.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Canon EOS R50" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg" mos="" align="middle" fullscreen="" width="3150" height="1772" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 </span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> is still a crop-sensor camera, but is more advanced than the R50 with an autofocus system and burst speeds geared towards fast action.</p><p>Fujifilm similarly had two models make the top ten – and both fall on the more affordable end of the brand’s X-series. The <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> is a budget model that still has Fujifilm’s retro looks and a viewfinder, where the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> is Fujifilm’s cheapest, smallest current mirrorless body, but it lacks a viewfinder and is more geared towards vlogging.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6820px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ENSC3jbjQjaLxrGPZ82t7K" name="Fujifilm X-T30 III -1-3" alt="Fujifilm X-T30 III camera held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/ENSC3jbjQjaLxrGPZ82t7K-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6820" height="3836" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ENSC3jbjQjaLxrGPZ82t7K-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T30 III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sliding into the tenth-place spot is the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>, a popular ASP-C model that brings some of Nikon’s high-end speed and autofocus into a more affordable crop-sensor body.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kPqv95CXS992SJQr65DwQN" name="Canon-vs-Sony-vs-Nikon-cheap-cameras-2-7" alt="The Nikon Z50 II on a wood surface" src="https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3510" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z50 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The sales data from general retailers tends to lean more towards affordable beginner models than photo specialty stores. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart" target="_blank">From Yodobashi in Japan</a>, for example, the latest trends list is led by pricey models like the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a>; but cameras like the A7 V, X-M5, X-T30 II, Z50 II, R50, and ZV-E10 II make both lists.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Sony A7 V,Fujifilm X-T30 III,OM System OM-5 Mark II,Fujifilm X-M5,Nikon Z50 II" data-widget-title="Today's top deals on trending mirrorless"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Dive into the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a>.</p> ]]></dc:content>
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                            <![CDATA[ A majority of the best-selling mirrorless cameras on the BCN+R list from Japan are smaller crop sensor bodies ]]>
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                                                                        <pubDate>Thu, 23 Jul 2026 07:38:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OM System OM-5 Mark II, with the Olympus M.Zuiko 12-45mm f/4 Pro lens, outdoors in woodland]]></media:description>                                                            <media:text><![CDATA[OM System OM-5 Mark II, with the Olympus M.Zuiko 12-45mm f/4 Pro lens, outdoors in woodland]]></media:text>
                                <media:title type="plain"><![CDATA[OM System OM-5 Mark II, with the Olympus M.Zuiko 12-45mm f/4 Pro lens, outdoors in woodland]]></media:title>
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                                <p>Photographers are getting tired of carrying around heavy full-frame cameras, if the latest numbers from Japan are any indication. The latest data from retail tracker BCN+R for trending mirrorless cameras in June 2026 is almost entirely made up of cameras known for smaller designs – and more affordable prices.</p><p><a href="https://www.bcnretail.com/ranking/research/detail/20260714_643256.html" target="_blank" rel="nofollow">The monthly data</a> also featured a camera that made the top ten for the first time, despite launching a year ago: The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II.</a> The Micro Four Thirds mirrorless slid into 8th place in the monthly rankings. </p><p>The OM System OM-5 Mark II is a compact mirrorless body built for the outdoors with IP53 weather-sealing. Part of the lure of the camera is also the stabilization system, which means fewer shots that need a tripod.</p><p>The OM-5 Mark II, however, is far from the only smaller-bodied mirrorless on the list. In fact, nine out of the top ten cameras have cropped sensors (APS-C or Micro Four Thirds) and only one is a full-frame model.</p><p>According to BCN+R, these were the top mirrorless cameras in Japan in June 2026:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">Sony ZV-E10</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">Fujifilm X-T30 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/om-system-om-5-mark-ii-review">OM System OM-5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li></ol><p>That’s a list packed almost entirely with APS-C bodies – though it’s worth noting that the data from BCN+R often doesn’t match up directly with major Japanese camera stores like <a href="https://www.digitalcameraworld.com/cameras/cult-compact-cameras-make-up-40-percent-of-japans-top-10-sales-chart-as-sonys-newest-flagship-fails-to-get-to-no-1">Map Camera</a>. BCN+R only tracks around 40 percent of electronics sales in Japan, and much of the data comes from general tech stores rather than retailers geared specifically for serious photographers, which tend to lead more towards advanced models than BCN+R’s lists.</p><p>Regardless, the list is an interesting look at the latest mirrorless trends in Japan. Of course, crop sensor cameras also tend to be more affordable than their full frame counterparts, so beyond the smaller size, the format also tends to fit into more beginner budgets.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pdjeijvC6Hx6JfeneqbVia" name="sony-a7-v-4701" alt="The Sony A7 V covered in snow" src="https://cdn.mos.cms.futurecdn.net/pdjeijvC6Hx6JfeneqbVia-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3510" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pdjeijvC6Hx6JfeneqbVia-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> is the lone full-frame model on the list, a mirrorless camera that has topped charts across several sources and multiple regions since its launch. The A7 V mixes a full-frame sensor with blackout-free 30 fps shooting and smarter autofocus.</p><p>But, the Sony name dominates the list. Both of Sony’s APS-C video mirrorless models, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 II</a> made the list, along with the more stills-focused crop sensor, the <a href="https://www.digitalcameraworld.com/reviews/sony-a6400-review">Sony A6400</a>.</p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> tops the list; however, a crop-sensor beginner camera with a low price point that has proved exceptionally popular, driving the R50 to numerous bestseller lists since launching in early 2023.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3150px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xAi54JWbvmofDwwNw4jovj" name="IMG_5729.jpg" alt="Canon EOS R50" src="https://cdn.mos.cms.futurecdn.net/xAi54JWbvmofDwwNw4jovj-1920-80.jpg" mos="" align="middle" fullscreen="" width="3150" height="1772" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 </span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> is still a crop-sensor camera, but is more advanced than the R50 with an autofocus system and burst speeds geared towards fast action.</p><p>Fujifilm similarly had two models make the top ten – and both fall on the more affordable end of the brand’s X-series. The <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> is a budget model that still has Fujifilm’s retro looks and a viewfinder, where the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> is Fujifilm’s cheapest, smallest current mirrorless body, but it lacks a viewfinder and is more geared towards vlogging.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6820px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ENSC3jbjQjaLxrGPZ82t7K" name="Fujifilm X-T30 III -1-3" alt="Fujifilm X-T30 III camera held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/ENSC3jbjQjaLxrGPZ82t7K-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6820" height="3836" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ENSC3jbjQjaLxrGPZ82t7K-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T30 III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Sliding into the tenth-place spot is the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a>, a popular ASP-C model that brings some of Nikon’s high-end speed and autofocus into a more affordable crop-sensor body.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6240px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kPqv95CXS992SJQr65DwQN" name="Canon-vs-Sony-vs-Nikon-cheap-cameras-2-7" alt="The Nikon Z50 II on a wood surface" src="https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6240" height="3510" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kPqv95CXS992SJQr65DwQN-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z50 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Hillary K Grigonis / Future)</span></figcaption></figure><p>The sales data from general retailers tends to lean more towards affordable beginner models than photo specialty stores. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/surprise-no-1-shift-as-finest-stills-camera-ever-made-overtakes-sony-a7-v-in-japans-best-selling-sales-chart" target="_blank">From Yodobashi in Japan</a>, for example, the latest trends list is led by pricey models like the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a>; but cameras like the A7 V, X-M5, X-T30 II, Z50 II, R50, and ZV-E10 II make both lists.</p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50,Sony ZV-E10 II,Canon EOS R10,Sony ZV-E10,Sony Alpha A6400,Sony A7 V,Fujifilm X-T30 III,OM System OM-5 Mark II,Fujifilm X-M5,Nikon Z50 II" data-widget-title="Today's top deals on trending mirrorless"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Dive into the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a>.</p>
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                                                            <title><![CDATA[ The Canon PowerShot has gone viral – but the last stills-focused compact camera dates back to 2019. Will Canon finally unveil a new PowerShot before the end of 2026? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Canon PowerShot name has gone so viral that sales have increased nearly seven times in half as many years. Yet, despite the success, Canon hasn’t released any PowerShots outside of the video-focused V-series since 2019. But the latest rumors are calling for that to change before the end of 2026.</p><p><a href="https://www.canonrumors.com/the-next-powershot-camera-will-be-announced-in-september/" target="_blank" rel="nofollow">Newly circulating rumors hint</a> that a new Canon PowerShot could be coming in September. The speculation further hints that the upcoming model isn’t a V-series video-focused model like the 2023 <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-v10-review">PowerShot V10</a> and the 2025 <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review">PowerShot V1</a>.</p><p>Canon hasn’t verified these rumors – but with the growth of compact cameras, it would be strange for the PowerShot brand that so regularly dominates best-seller lists to ignore the trend. <a href="https://www.npr.org/2026/07/18/nx-s1-5896117/retro-digital-camera-analog-reboot" target="_blank" rel="nofollow">According to NPR</a>, sales for Canon’s PowerShot series have grown nearly seven times amid the resurgence of the compact camera between 2022 and 2025.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6492px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="EUUemQ7vWwWAzsKxzuTAe7" name="DSC00071_1" alt="James Artaius holding a Canon PowerShot V1 camera" src="https://cdn.mos.cms.futurecdn.net/EUUemQ7vWwWAzsKxzuTAe7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6492" height="3652" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EUUemQ7vWwWAzsKxzuTAe7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot V1 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The last time that Canon launched stills-focused PowerShots was in 2019 with the G7 X Mark III and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g5-x-mark-ii-review">G5 X Mark II.</a> The PowerShot G7 X Mark III in particular has seen <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">newfound viral fame</a>, making the compact camera difficult to find in stock and driving the camera manufacturer to i<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-is-planning-to-increase-production-of-trendy-compact-cameras-but-another-tariff-fueled-price-hike-is-also-in-the-works">ncrease production</a> on multiple occasions.</p><p>Earlier this year, Canon did launch a new look for the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-impossible-to-find-canon-powershot-g7-x-mark-iii-compact-camera-is-finally-in-stock-at-this-uk-retailer-and-its-a-rare-special-edition">G7 X Mark III as part of the 30th anniversary of PowerShot</a>, but the camera retains the same tech on the inside.</p><p>Of course, I could play devil’s advocate here and point out that <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/i-wrote-off-the-digicam-as-a-temporary-trend-but-three-years-later-crappy-cameras-have-only-become-more-popular">retro compact cameras are also part of the trend</a>, with older lo-fi models seeing new growth amid the modern sharpness (and AI infiltration) of the typical smartphone camera. And if retro cameras are trending, then there’s not much reason to upgrade the tech inside a camera that’s already selling so well I can’t find it in stock anywhere.</p><p>The PowerShot G7 X Mark III isn’t one of those lo-fi cameras, however. The reason that the camera has surged in trends is likely more due to the fact that the camera mixes a one-inch sensor with a zoom lens. Zoom tends to be more flattering for portraits, as well as the real camera flash that had influencers recommending the G7 X Mark II in droves.</p><p>So far, the rumors around a new PowerShot coming in the fall are short on details, if not believability. But looking at the latest trends and sales numbers, launching a new stills PowerShot in 2026 would be a smart move for Canon.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot V1,Canon PowerShot G7 X Mark III,Canon PowerShot V10,Canon PowerShot SX740 HS Lite" data-widget-title="Today's best Canon PowerShot deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/the-canon-powershot-has-gone-viral-but-the-last-stills-focused-compact-camera-dates-back-to-2019-will-canon-finally-unveil-a-new-powershot-before-the-end-of-2026</link>
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                            <![CDATA[ Rumors are circulating that a new stills-focused Canon PowerShot could arrive this fall ]]>
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                                                                        <pubDate>Wed, 22 Jul 2026 16:42:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A photographer using the Canon PowerShot G7 X Mark III 30th Anniversary Edition in a street environment]]></media:description>                                                            <media:text><![CDATA[A photographer using the Canon PowerShot G7 X Mark III 30th Anniversary Edition in a street environment]]></media:text>
                                <media:title type="plain"><![CDATA[A photographer using the Canon PowerShot G7 X Mark III 30th Anniversary Edition in a street environment]]></media:title>
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                                <p>The Canon PowerShot name has gone so viral that sales have increased nearly seven times in half as many years. Yet, despite the success, Canon hasn’t released any PowerShots outside of the video-focused V-series since 2019. But the latest rumors are calling for that to change before the end of 2026.</p><p><a href="https://www.canonrumors.com/the-next-powershot-camera-will-be-announced-in-september/" target="_blank" rel="nofollow">Newly circulating rumors hint</a> that a new Canon PowerShot could be coming in September. The speculation further hints that the upcoming model isn’t a V-series video-focused model like the 2023 <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-v10-review">PowerShot V10</a> and the 2025 <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review">PowerShot V1</a>.</p><p>Canon hasn’t verified these rumors – but with the growth of compact cameras, it would be strange for the PowerShot brand that so regularly dominates best-seller lists to ignore the trend. <a href="https://www.npr.org/2026/07/18/nx-s1-5896117/retro-digital-camera-analog-reboot" target="_blank" rel="nofollow">According to NPR</a>, sales for Canon’s PowerShot series have grown nearly seven times amid the resurgence of the compact camera between 2022 and 2025.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6492px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="EUUemQ7vWwWAzsKxzuTAe7" name="DSC00071_1" alt="James Artaius holding a Canon PowerShot V1 camera" src="https://cdn.mos.cms.futurecdn.net/EUUemQ7vWwWAzsKxzuTAe7-1920-80.jpg" mos="" align="middle" fullscreen="1" width="6492" height="3652" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EUUemQ7vWwWAzsKxzuTAe7-1920-80.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot V1 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The last time that Canon launched stills-focused PowerShots was in 2019 with the G7 X Mark III and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g5-x-mark-ii-review">G5 X Mark II.</a> The PowerShot G7 X Mark III in particular has seen <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">newfound viral fame</a>, making the compact camera difficult to find in stock and driving the camera manufacturer to i<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-is-planning-to-increase-production-of-trendy-compact-cameras-but-another-tariff-fueled-price-hike-is-also-in-the-works">ncrease production</a> on multiple occasions.</p><p>Earlier this year, Canon did launch a new look for the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-impossible-to-find-canon-powershot-g7-x-mark-iii-compact-camera-is-finally-in-stock-at-this-uk-retailer-and-its-a-rare-special-edition">G7 X Mark III as part of the 30th anniversary of PowerShot</a>, but the camera retains the same tech on the inside.</p><p>Of course, I could play devil’s advocate here and point out that <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/i-wrote-off-the-digicam-as-a-temporary-trend-but-three-years-later-crappy-cameras-have-only-become-more-popular">retro compact cameras are also part of the trend</a>, with older lo-fi models seeing new growth amid the modern sharpness (and AI infiltration) of the typical smartphone camera. And if retro cameras are trending, then there’s not much reason to upgrade the tech inside a camera that’s already selling so well I can’t find it in stock anywhere.</p><p>The PowerShot G7 X Mark III isn’t one of those lo-fi cameras, however. The reason that the camera has surged in trends is likely more due to the fact that the camera mixes a one-inch sensor with a zoom lens. Zoom tends to be more flattering for portraits, as well as the real camera flash that had influencers recommending the G7 X Mark II in droves.</p><p>So far, the rumors around a new PowerShot coming in the fall are short on details, if not believability. But looking at the latest trends and sales numbers, launching a new stills PowerShot in 2026 would be a smart move for Canon.</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot V1,Canon PowerShot G7 X Mark III,Canon PowerShot V10,Canon PowerShot SX740 HS Lite" data-widget-title="Today's best Canon PowerShot deals"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>.</p>
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