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                            <title><![CDATA[ Latest from Digital Camera World AU in Cameras ]]></title>
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        <description><![CDATA[ All the latest cameras content from the Digital Camera World  AU team ]]></description>
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                                                            <title><![CDATA[ Why I think the Leica Q3 43 changed the premium compact camera market and made others take notice ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I have always had a slightly complicated relationship with Leica's Q cameras. I loved shooting with the Leica Q2 Reporter when I reviewed it around its launch, and I have spent plenty of time with the Leica Q3 as well. Both are exceptional cameras in their own right, but there was always one thing stopping me from completely falling for them: that 28mm lens.</p><p>There is absolutely nothing wrong with Leica's Summilux 28mm f/1.7 ASPH. In fact, optically it is superb, and on both the Q2 and Q3 it makes for an incredibly capable combination. The problem was simply me. At the time, I was almost exclusively a 50mm shooter, so moving to 28mm always felt like I was standing just a little too far away from the photograph I actually wanted to make. The camera was brilliant, but the way it saw the world did not quite match the way I did. The Q2 and Q3 could simulate longer focal lengths through their crop modes, but I always wanted that tighter field of view to be there optically from the start. Then, in September 2024, Leica threw something of a curveball.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NajZ76rdyevdvKvBPazPhD" name="Leica Q3 43 -10" alt="Close-up of the lens on a Leica Q3 43 camera sat on a wooden slatted bench" src="https://cdn.mos.cms.futurecdn.net/NajZ76rdyevdvKvBPazPhD.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NajZ76rdyevdvKvBPazPhD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Rather than simply updating the Q3 again or releasing another special edition, Leica launched the Q3 43. Fundamentally, it was the Q3 that people already knew, complete with its 60MP full-frame sensor, autofocus system and compact form, but on the front was something completely new: an APO-Summicron 43mm f/2 ASPH. fixed lens. Suddenly the Q was no longer a camera that effectively told you that 28mm was the Leica way of seeing the world. There was another choice. And for me, that changed everything.</p><p>I had always thought that if Leica produced a Q with something closer to a 50mm lens, it would make far more sense for the way I photograph. Leica did not quite give us 50mm, but I actually think its decision to go with 43mm was more interesting. The company reasoned that 43mm provides a perspective close to natural human vision, allowing the photographer to see something, raise the camera, and photograph it with relatively little change in perspective. Leica described the focal length as closely mirroring natural perception, and while arguments about exactly which focal length best represents human eyesight will probably continue forever, I completely understood what Leica was trying to achieve.</p><p>It also meant Leica did not simply take the existing Q3 and bolt a longer version of the same lens onto it. The APO-Summicron 43mm f/2 ASPH. gave the camera a completely different identity. Some photographers inevitably questioned why Leica had gone from the f/1.7 Summilux on the 28mm Q3 to an f/2 Summicron, but I think that misses the point slightly. This was an apochromatically corrected lens designed specifically for the Q3 43, and Leica clearly wanted outright optical performance as much as outright speed. The company says the lens was engineered to deliver high sharpness and contrast even at its maximum f/2 aperture. More importantly, it opened the Q system up to photographers like me.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6005px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="V52BXdvAv3asw9qYgCuTgD" name="Leica Q3 43 -11" alt="A Leica Q3 43 camera, with a strap attached, seen from behind showing the screen and buttons, sat on a wooden slatted bench" src="https://cdn.mos.cms.futurecdn.net/V52BXdvAv3asw9qYgCuTgD.jpg" mos="" align="middle" fullscreen="1" width="6005" height="3378" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/V52BXdvAv3asw9qYgCuTgD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Twenty-eight millimetres is fantastic for environmental work, travel, street photography and situations where you want to place a subject firmly within its surroundings. But not everybody sees photographs that way. Some of us naturally isolate things. We see a person across the road, a detail on a building or a moment happening slightly further into a scene and instinctively want to tighten the frame. With 43mm, the Q suddenly allowed you to do that without immediately reaching for a digital crop. That, I believe, is why the Q3 43 mattered far beyond being another Leica launch.</p><p>To be clear, Leica did not invent the idea of putting a more normal focal length onto a premium fixed-lens camera. Ricoh had already launched the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iiix-review">Ricoh GR IIIx</a> in 2021 with a 40mm-equivalent lens, specifically in response to photographers wanting an alternative to the 28mm GR III. What Leica did differently was take that idea into the very top end of the market and prove that photographers were prepared to spend serious money on it. I do not have Leica's internal sales figures, so I cannot tell you categorically how many Q3 43 bodies were sold compared with the regular Q3. But I can tell you what I saw.</p><p>Around the launch, getting hold of one appeared incredibly difficult. Stock disappeared, retailers had waiting lists, and for a while the Q3 43 seemed to be one of those cameras that people were desperate to find. Then something happened that really stuck with me. I was out shooting in London not long after launch and saw six Leica Q3 43 cameras being used in a single day. A week or so later, I saw another two being used on a beach in Cornwall.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jhZw52iMbqiyU6pBrz5yPB.jpg" alt="Small birds wading in breaking waves on a beach on a stormy day" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WeENNUP2ZbVKhaioHsa7LB.jpg" alt="A lighthouse out at sea seen from the beach with stormy waves breaking all around it" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LgSS7RQQ2rDdV9o3yCryWB.jpg" alt="A seagull perched on a bollard in front of a marina" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kk5Zua8naceVLUpzHeNRVB.jpg" alt="Bird taking flight over breaking waves on a stormy day with a lighthouse in the background" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dqagWdnoqvirBzcbkNzYYB.jpg" alt="Small birds wading in breaking waves on a beach on a stormy day" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure></figure><p>Eight cameras might not sound remarkable when you are talking about Canon, Sony or Nikon, where thousands upon thousands of bodies are circulating. But eight examples of the same brand-new Leica, a camera costing several thousand pounds, appearing in front of me within roughly a week? That got my attention.</p><p>It suggested to me that the Q3 43 was reaching beyond the traditional Leica audience. These did not feel like cameras being bought simply because somebody wanted another Leica for the collection. The Q3 43 made sense as a standalone photographic tool, and I suspect it brought plenty of photographers into the Leica ecosystem who might never have considered an M camera or an interchangeable-lens SL. That is where I think its wider influence becomes particularly interesting.</p><p>Within months, the premium fixed-lens camera market suddenly felt far more important. Fujifilm unveiled the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-gfx100rf-review">GFX100RF</a> in March 2025, taking its 102MP large-format sensor and putting it into the first fixed-lens GFX camera. Its native lens remained a 28mm-equivalent design, so it was not copying the Q3 43's focal length, but the philosophy was remarkably familiar: take extremely high image quality, pair the sensor permanently with a carefully optimised prime lens and build the whole thing into a camera that photographers could carry without an interchangeable-lens system.</p><p>Then Sony returned to a category it had effectively left dormant for almost a decade. In July 2025, it launched the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/sony-rx1r-iii-review">Sony RX1R III</a>, combining a 61MP full-frame sensor with a fixed 35mm f/2 Zeiss lens. Sony even added Step Crop Shooting for 35mm, 50mm and 70mm framing, leaning heavily into the idea that a high-resolution sensor and one exceptional fixed prime could provide more flexibility than the words "fixed lens" might initially suggest.</p><p>Can I prove that Leica's Q3 43 caused Fujifilm to build the GFX100RF or persuaded Sony to resurrect the RX1R? No, and development cycles mean those cameras would almost certainly have been taking shape long before the Q3 43 reached customers. But I do think Leica helped validate where the market was heading. It showed there was serious appetite for an expensive, highly specialised camera that deliberately removed the choice of interchangeable lenses and instead concentrated on giving photographers one excellent way of seeing. That is an important distinction.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7633px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="kpN8avGsoLT7pDpmzP6fvD" name="Leica Q3 43 -1" alt="A person holding a Leica Q3 43 camera up to their face in bright sunlight" src="https://cdn.mos.cms.futurecdn.net/kpN8avGsoLT7pDpmzP6fvD.jpg" mos="" align="middle" fullscreen="1" width="7633" height="4294" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kpN8avGsoLT7pDpmzP6fvD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>For years, camera development was largely about giving us more. More lenses, more focal lengths, more megapixels, more video modes, more autofocus modes and more buttons. Cameras like the Q3 43 work almost in the opposite direction. They give you an incredibly capable sensor and then deliberately restrict one of the biggest choices a photographer normally has. Here is your lens. Here is your field of view. Now go and make photographs. And photographers clearly embraced that.</p><p>Today, the situation is very different from those first frantic months after launch. In the UK, major retailers now show the Q3 43 either in stock or available in limited quantities rather than with the long waits that surrounded it early on. Park Cameras currently lists it as in stock, while Wex has recently shown limited stock. It has gone from being the Leica everybody appeared to be hunting for to an established part of the Q family.</p><p>I think that is perhaps the greatest compliment you can give it. The Q3 43 did not feel like a novelty that Leica produced simply because it could. It became a genuine alternative to the regular Q3. And that changed the conversation around fixed-lens cameras.</p><p>The question was no longer simply whether you could live with a fixed lens. It became which fixed lens you wanted.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1296px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pcZfKzjT2ZfZK2kCkLqoAj" name="Leica Q3 43" alt="Leica Q3 43" src="https://cdn.mos.cms.futurecdn.net/pcZfKzjT2ZfZK2kCkLqoAj.jpg" mos="" align="middle" fullscreen="1" width="1296" height="729" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pcZfKzjT2ZfZK2kCkLqoAj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Leica)</span></figcaption></figure><p>That sounds like a small difference, but I think it is enormous. Leica effectively turned focal length into a model choice rather than a limitation. Instead of choosing between a compact camera and an interchangeable-lens camera, photographers could start choosing between different interpretations of the same compact-camera philosophy.</p><p>The original Q3 remains an incredible camera and, for photographers who naturally see the world at 28mm, it probably remains the better choice. But for those of us who always wanted to step slightly closer without physically doing so, the Q3 43 finally made the Q concept click.</p><p>I wanted a Q with a tighter lens for years. Leica eventually gave me one, just not quite the 50mm I expected. And in doing so, I think it helped reshape what the premium compact camera could be.</p><h3 class="article-body__section" id="section-shop-leica-q3-43"><span>Shop Leica Q3 43</span></h3><div data-widget-type="review" data-model-name="Leica Q3 43" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/why-i-think-the-leica-q3-43-changed-the-premium-compact-camera-market-and-made-others-take-notice</link>
                                                                            <description>
                            <![CDATA[ The Leica Q3 43 gave photographers what they wanted – and the industry took notice ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 24 Aug 2026 17:13:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A Leica Q3 43 camera sitting on a wooden log surrounded by ivy]]></media:description>                                                            <media:text><![CDATA[A Leica Q3 43 camera sitting on a wooden log surrounded by ivy]]></media:text>
                                <media:title type="plain"><![CDATA[A Leica Q3 43 camera sitting on a wooden log surrounded by ivy]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>I have always had a slightly complicated relationship with Leica's Q cameras. I loved shooting with the Leica Q2 Reporter when I reviewed it around its launch, and I have spent plenty of time with the Leica Q3 as well. Both are exceptional cameras in their own right, but there was always one thing stopping me from completely falling for them: that 28mm lens.</p><p>There is absolutely nothing wrong with Leica's Summilux 28mm f/1.7 ASPH. In fact, optically it is superb, and on both the Q2 and Q3 it makes for an incredibly capable combination. The problem was simply me. At the time, I was almost exclusively a 50mm shooter, so moving to 28mm always felt like I was standing just a little too far away from the photograph I actually wanted to make. The camera was brilliant, but the way it saw the world did not quite match the way I did. The Q2 and Q3 could simulate longer focal lengths through their crop modes, but I always wanted that tighter field of view to be there optically from the start. Then, in September 2024, Leica threw something of a curveball.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="NajZ76rdyevdvKvBPazPhD" name="Leica Q3 43 -10" alt="Close-up of the lens on a Leica Q3 43 camera sat on a wooden slatted bench" src="https://cdn.mos.cms.futurecdn.net/NajZ76rdyevdvKvBPazPhD.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NajZ76rdyevdvKvBPazPhD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Rather than simply updating the Q3 again or releasing another special edition, Leica launched the Q3 43. Fundamentally, it was the Q3 that people already knew, complete with its 60MP full-frame sensor, autofocus system and compact form, but on the front was something completely new: an APO-Summicron 43mm f/2 ASPH. fixed lens. Suddenly the Q was no longer a camera that effectively told you that 28mm was the Leica way of seeing the world. There was another choice. And for me, that changed everything.</p><p>I had always thought that if Leica produced a Q with something closer to a 50mm lens, it would make far more sense for the way I photograph. Leica did not quite give us 50mm, but I actually think its decision to go with 43mm was more interesting. The company reasoned that 43mm provides a perspective close to natural human vision, allowing the photographer to see something, raise the camera, and photograph it with relatively little change in perspective. Leica described the focal length as closely mirroring natural perception, and while arguments about exactly which focal length best represents human eyesight will probably continue forever, I completely understood what Leica was trying to achieve.</p><p>It also meant Leica did not simply take the existing Q3 and bolt a longer version of the same lens onto it. The APO-Summicron 43mm f/2 ASPH. gave the camera a completely different identity. Some photographers inevitably questioned why Leica had gone from the f/1.7 Summilux on the 28mm Q3 to an f/2 Summicron, but I think that misses the point slightly. This was an apochromatically corrected lens designed specifically for the Q3 43, and Leica clearly wanted outright optical performance as much as outright speed. The company says the lens was engineered to deliver high sharpness and contrast even at its maximum f/2 aperture. More importantly, it opened the Q system up to photographers like me.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6005px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="V52BXdvAv3asw9qYgCuTgD" name="Leica Q3 43 -11" alt="A Leica Q3 43 camera, with a strap attached, seen from behind showing the screen and buttons, sat on a wooden slatted bench" src="https://cdn.mos.cms.futurecdn.net/V52BXdvAv3asw9qYgCuTgD.jpg" mos="" align="middle" fullscreen="1" width="6005" height="3378" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/V52BXdvAv3asw9qYgCuTgD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>Twenty-eight millimetres is fantastic for environmental work, travel, street photography and situations where you want to place a subject firmly within its surroundings. But not everybody sees photographs that way. Some of us naturally isolate things. We see a person across the road, a detail on a building or a moment happening slightly further into a scene and instinctively want to tighten the frame. With 43mm, the Q suddenly allowed you to do that without immediately reaching for a digital crop. That, I believe, is why the Q3 43 mattered far beyond being another Leica launch.</p><p>To be clear, Leica did not invent the idea of putting a more normal focal length onto a premium fixed-lens camera. Ricoh had already launched the <a href="https://www.digitalcameraworld.com/reviews/ricoh-gr-iiix-review">Ricoh GR IIIx</a> in 2021 with a 40mm-equivalent lens, specifically in response to photographers wanting an alternative to the 28mm GR III. What Leica did differently was take that idea into the very top end of the market and prove that photographers were prepared to spend serious money on it. I do not have Leica's internal sales figures, so I cannot tell you categorically how many Q3 43 bodies were sold compared with the regular Q3. But I can tell you what I saw.</p><p>Around the launch, getting hold of one appeared incredibly difficult. Stock disappeared, retailers had waiting lists, and for a while the Q3 43 seemed to be one of those cameras that people were desperate to find. Then something happened that really stuck with me. I was out shooting in London not long after launch and saw six Leica Q3 43 cameras being used in a single day. A week or so later, I saw another two being used on a beach in Cornwall.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jhZw52iMbqiyU6pBrz5yPB.jpg" alt="Small birds wading in breaking waves on a beach on a stormy day" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WeENNUP2ZbVKhaioHsa7LB.jpg" alt="A lighthouse out at sea seen from the beach with stormy waves breaking all around it" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LgSS7RQQ2rDdV9o3yCryWB.jpg" alt="A seagull perched on a bollard in front of a marina" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kk5Zua8naceVLUpzHeNRVB.jpg" alt="Bird taking flight over breaking waves on a stormy day with a lighthouse in the background" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dqagWdnoqvirBzcbkNzYYB.jpg" alt="Small birds wading in breaking waves on a beach on a stormy day" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure></figure><p>Eight cameras might not sound remarkable when you are talking about Canon, Sony or Nikon, where thousands upon thousands of bodies are circulating. But eight examples of the same brand-new Leica, a camera costing several thousand pounds, appearing in front of me within roughly a week? That got my attention.</p><p>It suggested to me that the Q3 43 was reaching beyond the traditional Leica audience. These did not feel like cameras being bought simply because somebody wanted another Leica for the collection. The Q3 43 made sense as a standalone photographic tool, and I suspect it brought plenty of photographers into the Leica ecosystem who might never have considered an M camera or an interchangeable-lens SL. That is where I think its wider influence becomes particularly interesting.</p><p>Within months, the premium fixed-lens camera market suddenly felt far more important. Fujifilm unveiled the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-gfx100rf-review">GFX100RF</a> in March 2025, taking its 102MP large-format sensor and putting it into the first fixed-lens GFX camera. Its native lens remained a 28mm-equivalent design, so it was not copying the Q3 43's focal length, but the philosophy was remarkably familiar: take extremely high image quality, pair the sensor permanently with a carefully optimised prime lens and build the whole thing into a camera that photographers could carry without an interchangeable-lens system.</p><p>Then Sony returned to a category it had effectively left dormant for almost a decade. In July 2025, it launched the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/sony-rx1r-iii-review">Sony RX1R III</a>, combining a 61MP full-frame sensor with a fixed 35mm f/2 Zeiss lens. Sony even added Step Crop Shooting for 35mm, 50mm and 70mm framing, leaning heavily into the idea that a high-resolution sensor and one exceptional fixed prime could provide more flexibility than the words "fixed lens" might initially suggest.</p><p>Can I prove that Leica's Q3 43 caused Fujifilm to build the GFX100RF or persuaded Sony to resurrect the RX1R? No, and development cycles mean those cameras would almost certainly have been taking shape long before the Q3 43 reached customers. But I do think Leica helped validate where the market was heading. It showed there was serious appetite for an expensive, highly specialised camera that deliberately removed the choice of interchangeable lenses and instead concentrated on giving photographers one excellent way of seeing. That is an important distinction.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7633px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="kpN8avGsoLT7pDpmzP6fvD" name="Leica Q3 43 -1" alt="A person holding a Leica Q3 43 camera up to their face in bright sunlight" src="https://cdn.mos.cms.futurecdn.net/kpN8avGsoLT7pDpmzP6fvD.jpg" mos="" align="middle" fullscreen="1" width="7633" height="4294" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kpN8avGsoLT7pDpmzP6fvD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>For years, camera development was largely about giving us more. More lenses, more focal lengths, more megapixels, more video modes, more autofocus modes and more buttons. Cameras like the Q3 43 work almost in the opposite direction. They give you an incredibly capable sensor and then deliberately restrict one of the biggest choices a photographer normally has. Here is your lens. Here is your field of view. Now go and make photographs. And photographers clearly embraced that.</p><p>Today, the situation is very different from those first frantic months after launch. In the UK, major retailers now show the Q3 43 either in stock or available in limited quantities rather than with the long waits that surrounded it early on. Park Cameras currently lists it as in stock, while Wex has recently shown limited stock. It has gone from being the Leica everybody appeared to be hunting for to an established part of the Q family.</p><p>I think that is perhaps the greatest compliment you can give it. The Q3 43 did not feel like a novelty that Leica produced simply because it could. It became a genuine alternative to the regular Q3. And that changed the conversation around fixed-lens cameras.</p><p>The question was no longer simply whether you could live with a fixed lens. It became which fixed lens you wanted.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1296px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pcZfKzjT2ZfZK2kCkLqoAj" name="Leica Q3 43" alt="Leica Q3 43" src="https://cdn.mos.cms.futurecdn.net/pcZfKzjT2ZfZK2kCkLqoAj.jpg" mos="" align="middle" fullscreen="1" width="1296" height="729" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pcZfKzjT2ZfZK2kCkLqoAj.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Leica)</span></figcaption></figure><p>That sounds like a small difference, but I think it is enormous. Leica effectively turned focal length into a model choice rather than a limitation. Instead of choosing between a compact camera and an interchangeable-lens camera, photographers could start choosing between different interpretations of the same compact-camera philosophy.</p><p>The original Q3 remains an incredible camera and, for photographers who naturally see the world at 28mm, it probably remains the better choice. But for those of us who always wanted to step slightly closer without physically doing so, the Q3 43 finally made the Q concept click.</p><p>I wanted a Q with a tighter lens for years. Leica eventually gave me one, just not quite the 50mm I expected. And in doing so, I think it helped reshape what the premium compact camera could be.</p><h3 class="article-body__section" id="section-shop-leica-q3-43"><span>Shop Leica Q3 43</span></h3><div data-widget-type="review" data-model-name="Leica Q3 43" class="hawk-root"></div>
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                                                            <title><![CDATA[ Technaxx TX-164 time-lapse camera review: budget-friendly time-lapse designed for the long-haul ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Technaxx TX-164 is a tough piece of kit. Dustproof, heavily splashproof and able to operate in temperatures ranging from -20°C up to more than 50°C, it’s the kind of time-lapse camera you could mount securely on a construction site in the windiest and rainiest of climates and not worry about leaving it there.  </p><p>However, unlike some specialist <a href="https://www.digitalcameraworld.com/buying-guides/best-timelapse-camera">time-lapse cameras</a>, which can carry price tags brushing up towards four figures, the Technaxx TX-164 is also very affordable. If you’re looking to capture the kind of long-term imagery that a smartphone or mirrorless camera simply wouldn’t be suitable for, then it’s a cost-effective means of doing so – and it comes with a range of mounting accessories that allow you to tie it to a tree or pole, or even screw it into a wall.</p><p>But of course, none of this is much use if the imagery itself isn’t up to snuff. Unfortunately, I don’t currently have any multi-month construction projects on the go (maybe next year), so instead I took the Technaxx TX-164 out to create some short timelapses to get a better idea of what it can do.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jWY2k8k5TBLecHRatDfNCZ" name="Technaxx TX-164 6.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/jWY2k8k5TBLecHRatDfNCZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jWY2k8k5TBLecHRatDfNCZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Held in the hand, the Technaxx TX-164 is a sizeable object. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-technaxx-tx-164-specifications"><span>Technaxx TX-164: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Sensor</p></td><td  ><p>1/2.7-inch CMOS</p></td></tr><tr><td class="firstcol " ><p>Video resolution</p></td><td  ><p>Full HD 1920x1080</p></td></tr><tr><td class="firstcol " ><p>Photo resolution</p></td><td  ><p>2MP</p></td></tr><tr><td class="firstcol " ><p>Time-lapse modes</p></td><td  ><p>Video and photo</p></td></tr><tr><td class="firstcol " ><p>Time-lapse intervals</p></td><td  ><p>3sec – 24 hours</p></td></tr><tr><td class="firstcol " ><p>Field of view</p></td><td  ><p>110°</p></td></tr><tr><td class="firstcol " ><p>HDR</p></td><td  ><p>No</p></td></tr><tr><td class="firstcol " ><p>Photo format</p></td><td  ><p>JPEG</p></td></tr><tr><td class="firstcol " ><p>Video format</p></td><td  ><p>AVI</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>MicroSD (not included, max. card supported 512GB)</p></td></tr><tr><td class="firstcol " ><p>Battery</p></td><td  ><p>8 x AA (12 included in box)</p></td></tr><tr><td class="firstcol " ><p>Dimensions</p></td><td  ><p>125 x 80 x 150 mm</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>378g (without batteries)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-technaxx-tx-164-price-availability"><span>Technaxx TX-164: Price & availability</span></h3><p>As mentioned, the Technaxx TX-164 is on the affordable end of the time-lapse camera scale. Its listed price from its (German) manufacturers is €179, and it can be found via third-party sellers like Amazon for around $256 in the US or £101 in the UK. This is cheaper than the entry-level Brinno BCC300, and a similar price to the tiny ATLI Eon.</p><p>However, one thing that is both essential and not included is a <a href="https://www.digitalcameraworld.com/buying-guides/best-microsd-card">microSD card</a>, meaning that if you don’t have one already, you’ll need to add the cost of one to that price tag. </p><h3 class="article-body__section" id="section-technaxx-tx-164-build-handling"><span>Technaxx TX-164: Build & handling</span></h3><p>A chunky black box of a thing, the Technaxx TX-164 is not about to win any camera beauty awards, but it earns points for functionality. All the various mounting accessories already mentioned give you enormous flexibility for how you want to set the camera up, and you can use the screws, clamp and rope to make sure it is extremely secure if you plan to leave it for a long period. For quicker, simpler mounting, the TX-164 also has two standard tripod screw threads – one on the base and one on the rear. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3vQSQUf8yzxrzxuvmgaUBZ" name="Technaxx TX-164 9.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/3vQSQUf8yzxrzxuvmgaUBZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3vQSQUf8yzxrzxuvmgaUBZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These dual threads expand your mounting options. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>You get more than just the camera in the box – it comes with a range of mounting accessories, including a mounting rope, a clamp and a wall-mounting kit with screws and plugs. There are also twelve AA batteries included – a slightly odd choice, given that the camera takes eight. The makers claim that these batteries are enough to keep the camera going for as much as six months, making it a potential good choice for extremely long-term projects.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uNe8JRaBSdb92NSWb9G3KZ" name="Technaxx TX-164 1.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/uNe8JRaBSdb92NSWb9G3KZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uNe8JRaBSdb92NSWb9G3KZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The complete kit (with eight of the batteries already in the camera). </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>The camera opens up, lunchbox-style, revealing on one side the battery compartment, and on the other, the controls, screen, card slot and micro USB port. This port allows you to download your files directly rather than taking them off the card, and the makers have included a micro USB to USB cable – which is handy, because I’m not sure if I even own a micro USB cable anymore. Come on, lads – we’re firmly in our USB-C era.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wFRuDiazvALLdixLQxCaMZ" name="Technaxx TX-164 7.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/wFRuDiazvALLdixLQxCaMZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/wFRuDiazvALLdixLQxCaMZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The card slot and micro USB port are to the left of the screen. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>The screen makes the camera completely self-sufficient, with no mucking around with apps required. It provides a real-time image preview for composing your shot, and the buttons below allow for navigating the menus and selecting your shooting mode. It takes a little getting used to – I’d advise spending some time reading the manual and familiarising yourself before you head to your location – but I felt I was up to speed pretty quickly. I recall the menus on the Brinno BCC300 being much more of a headache.</p><p>On the front is the lens, which sports a 110° field of view, and above it is an LED to provide a burst of illumination for night-time capture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5904px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="FVDqGngHky6Scq4bSn4zvZ" name="Technaxx TX-164 3.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/FVDqGngHky6Scq4bSn4zvZ.jpg" mos="" align="middle" fullscreen="1" width="5904" height="3321" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FVDqGngHky6Scq4bSn4zvZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lens is a little recessed providing some protection from incidental light. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-technaxx-tx-164-performance"><span>Technaxx TX-164: Performance</span></h3><p>The shooting options provided by the Technaxx TX-164 are pretty basic. You can capture your timelapse as a video, converted in-camera to an AVI file, in a maximum resolution of Full HD. Or, if you prefer, you can retain the content as a sequence of photos, with a maximum resolution of 2MP. </p><p>Recording can be scheduled for set times and days; alternatively, you can simply activate ‘Endless’ mode and the camera will keep recording images at your chosen intervals – if the microSD card fills up, it will simply overwrite the oldest files and keep going. Interval-wise, you can choose from a minimum of 3 seconds to a maximum of 24 hours. There’s not a lot of control you can exercise over the actual look of your images, save for an exposure-compensation function that allows you to dial in +/-3EV, in case it’s needed.</p><p>I set the Technaxx TX-164 up next to my local river. With a minimum interval of 3 seconds – other specialist time-lapse cameras will go as fast as 0.5 sec, which is more useful for shorter-term projects – it was going to take some time to capture a video long enough for testing. So, I parked myself next to it and sat by the river reading a book and drinking a Coke Zero while the camera did its thing (reviewing’s a tough gig sometimes). Once sufficient time had elapsed, I retrieved the TX-164 and hit the button to stop recording – only to be confronted with a dead screen and an unresponsive camera. Hmm. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="beKUf9XHV3fnpTcb4W9P7Z" name="Technaxx TX-164 8.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/beKUf9XHV3fnpTcb4W9P7Z.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/beKUf9XHV3fnpTcb4W9P7Z.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The top-left button starts and stops recording – and in my case, also temporarily borked the camera. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>Naturally my first thought was that the video would have failed to capture, and this would necessitate another peaceful forty to fifty minutes sitting by the river (clearly something to avoid at all costs). Fortunately, checking the card revealed that the video had indeed been successfully captured, and removing and reinserting all the batteries was enough to get the camera working again. Still, not ideal – and I can only imagine that kind of heart attack I would have experienced if I’d been retrieving the camera after a six-month project.</p><p>As for the video itself: it’s okay. The image quality is about what you’d expect from a small 1/2.7-inch sensor – there’s a decent amount of details with near and far subjects legible, but the dynamic range is poor, with bright skies easily blown out. The final video file that the camera creates also lacks a polished feel, due to the fact that it outputs at just 5fps. There’s none of the smoothness you get from Brinno or ATLI timelapse cameras, which produce video at much higher frame rates. Granted, you could always save the sequence as individual photos and stitch them together yourself in editing software – but part of the point of a time-lapse camera is that it does this leg-work for you.</p><h3 class="article-body__section" id="section-technaxx-tx-164-sample-video"><span>Technaxx TX-164: Sample video</span></h3><p>The sample video was captured over a period of just under an hour, with the TX-164 capturing at 3-second intervals. It was converted to video in-camera. </p><h3 class="article-body__section" id="section-technaxx-tx-164-verdict"><span>Technaxx TX-164: Verdict</span></h3><p>The Technaxx TX-164 is a cheap time-lapse camera that I would describe as functional. I appreciate its sturdy build and the raft of mounting accessories included in the box, but with video quality that’s adequate at best, the content it creates is serviceable rather than awe-inspiring.</p><p>Still, it’s more affordable than many of its competitor time-lapse cameras, and if you are looking for a long-term solution for capturing something like a construction project, it’s a cost-effective choice. It offers robust scheduling functionality, but very limited scope for tweaking the actual image – and the 5fps output of the in-camera converted output makes for a juddery viewing experience. </p><div ><table><tbody><tr><td class="firstcol " ><p>Features</p><p>★★★☆☆</p></td><td  ><p>Pretty straightforward. A good suite of time-lapse scheduling options, but limited controls over image quality.</p></td></tr><tr><td class="firstcol " ><p>Design</p><p>★★★½☆</p></td><td  ><p>Box-like and functional (complimentary), with plentiful mounting options – though the microUSB port feels antiquated. </p></td></tr><tr><td class="firstcol " ><p>Performance</p><p>★★½☆☆</p></td><td  ><p>It does the job, but the middling quality of footage and low frame rate of video output means it lacks polish – and I experienced some technical issues. </p></td></tr><tr><td class="firstcol " ><p>Value</p><p>★★★★☆</p></td><td  ><p>One of the most affordable specialist time-lapse cameras, though the missing microSD card is a potential extra expense.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2QN5iG3br3PVt4Wgo3RJ4Z" name="Technaxx TX-164 5.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/2QN5iG3br3PVt4Wgo3RJ4Z.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2QN5iG3br3PVt4Wgo3RJ4Z.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="adbcf320-9954-11f1-94f5-0d2b1c1f958f" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kFAS5NFZ7bkfpvZAEAEqP" name="Brinno BCC300-C mounted" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kFAS5NFZ7bkfpvZAEAEqP.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>I think the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works" data-dimension112="adbcf320-9954-11f1-94f5-0d2b1c1f958f" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" data-dimension25=""><strong>Brinno BCC300</strong></a> is a better time-lapse camera, but that is reflected in its higher cost. Its menus are less easy to navigate but its final video output is superior.</p></div><div class="product"><a data-dimension112="adbcf384-9954-11f1-b8f6-addd78476251" data-action="Deal Block" data-label="Brinno BCC5000" data-dimension48="Brinno BCC5000" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2133px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="gJsXFGhPg5rggujLNRPWq9" name="_DSF0331" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/gJsXFGhPg5rggujLNRPWq9.jpg" mos="" align="middle" fullscreen="" width="2133" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc5000-time-lapse-bundle-review" data-dimension112="adbcf384-9954-11f1-b8f6-addd78476251" data-action="Deal Block" data-label="Brinno BCC5000" data-dimension48="Brinno BCC5000" data-dimension25=""><strong>Brinno BCC5000</strong></a> is a similar design to the Technaxx, with long-term time-lapse projects in mind. Its image quality is much better – but with a four-figure price tag, it’s a premium option.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/video-cameras/technaxx-tx-164-time-lapse-camera-review-budget-friendly-time-lapse-designed-for-the-long-haul</link>
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                            <![CDATA[ With long battery life and serious weatherproofing, is the Technaxx TX-164 timelapse camera the ideal choice for long-term projects? ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 17:09:37 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 17:09:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Video Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Photograph of Technaxx TX-164 time-lapse camera]]></media:description>                                                            <media:text><![CDATA[Photograph of Technaxx TX-164 time-lapse camera]]></media:text>
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                                <p>The Technaxx TX-164 is a tough piece of kit. Dustproof, heavily splashproof and able to operate in temperatures ranging from -20°C up to more than 50°C, it’s the kind of time-lapse camera you could mount securely on a construction site in the windiest and rainiest of climates and not worry about leaving it there.  </p><p>However, unlike some specialist <a href="https://www.digitalcameraworld.com/buying-guides/best-timelapse-camera">time-lapse cameras</a>, which can carry price tags brushing up towards four figures, the Technaxx TX-164 is also very affordable. If you’re looking to capture the kind of long-term imagery that a smartphone or mirrorless camera simply wouldn’t be suitable for, then it’s a cost-effective means of doing so – and it comes with a range of mounting accessories that allow you to tie it to a tree or pole, or even screw it into a wall.</p><p>But of course, none of this is much use if the imagery itself isn’t up to snuff. Unfortunately, I don’t currently have any multi-month construction projects on the go (maybe next year), so instead I took the Technaxx TX-164 out to create some short timelapses to get a better idea of what it can do.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jWY2k8k5TBLecHRatDfNCZ" name="Technaxx TX-164 6.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/jWY2k8k5TBLecHRatDfNCZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jWY2k8k5TBLecHRatDfNCZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Held in the hand, the Technaxx TX-164 is a sizeable object. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-technaxx-tx-164-specifications"><span>Technaxx TX-164: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Sensor</p></td><td  ><p>1/2.7-inch CMOS</p></td></tr><tr><td class="firstcol " ><p>Video resolution</p></td><td  ><p>Full HD 1920x1080</p></td></tr><tr><td class="firstcol " ><p>Photo resolution</p></td><td  ><p>2MP</p></td></tr><tr><td class="firstcol " ><p>Time-lapse modes</p></td><td  ><p>Video and photo</p></td></tr><tr><td class="firstcol " ><p>Time-lapse intervals</p></td><td  ><p>3sec – 24 hours</p></td></tr><tr><td class="firstcol " ><p>Field of view</p></td><td  ><p>110°</p></td></tr><tr><td class="firstcol " ><p>HDR</p></td><td  ><p>No</p></td></tr><tr><td class="firstcol " ><p>Photo format</p></td><td  ><p>JPEG</p></td></tr><tr><td class="firstcol " ><p>Video format</p></td><td  ><p>AVI</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>MicroSD (not included, max. card supported 512GB)</p></td></tr><tr><td class="firstcol " ><p>Battery</p></td><td  ><p>8 x AA (12 included in box)</p></td></tr><tr><td class="firstcol " ><p>Dimensions</p></td><td  ><p>125 x 80 x 150 mm</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>378g (without batteries)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-technaxx-tx-164-price-availability"><span>Technaxx TX-164: Price & availability</span></h3><p>As mentioned, the Technaxx TX-164 is on the affordable end of the time-lapse camera scale. Its listed price from its (German) manufacturers is €179, and it can be found via third-party sellers like Amazon for around $256 in the US or £101 in the UK. This is cheaper than the entry-level Brinno BCC300, and a similar price to the tiny ATLI Eon.</p><p>However, one thing that is both essential and not included is a <a href="https://www.digitalcameraworld.com/buying-guides/best-microsd-card">microSD card</a>, meaning that if you don’t have one already, you’ll need to add the cost of one to that price tag. </p><h3 class="article-body__section" id="section-technaxx-tx-164-build-handling"><span>Technaxx TX-164: Build & handling</span></h3><p>A chunky black box of a thing, the Technaxx TX-164 is not about to win any camera beauty awards, but it earns points for functionality. All the various mounting accessories already mentioned give you enormous flexibility for how you want to set the camera up, and you can use the screws, clamp and rope to make sure it is extremely secure if you plan to leave it for a long period. For quicker, simpler mounting, the TX-164 also has two standard tripod screw threads – one on the base and one on the rear. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="3vQSQUf8yzxrzxuvmgaUBZ" name="Technaxx TX-164 9.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/3vQSQUf8yzxrzxuvmgaUBZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/3vQSQUf8yzxrzxuvmgaUBZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These dual threads expand your mounting options. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>You get more than just the camera in the box – it comes with a range of mounting accessories, including a mounting rope, a clamp and a wall-mounting kit with screws and plugs. There are also twelve AA batteries included – a slightly odd choice, given that the camera takes eight. The makers claim that these batteries are enough to keep the camera going for as much as six months, making it a potential good choice for extremely long-term projects.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uNe8JRaBSdb92NSWb9G3KZ" name="Technaxx TX-164 1.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/uNe8JRaBSdb92NSWb9G3KZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uNe8JRaBSdb92NSWb9G3KZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The complete kit (with eight of the batteries already in the camera). </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>The camera opens up, lunchbox-style, revealing on one side the battery compartment, and on the other, the controls, screen, card slot and micro USB port. This port allows you to download your files directly rather than taking them off the card, and the makers have included a micro USB to USB cable – which is handy, because I’m not sure if I even own a micro USB cable anymore. Come on, lads – we’re firmly in our USB-C era.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wFRuDiazvALLdixLQxCaMZ" name="Technaxx TX-164 7.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/wFRuDiazvALLdixLQxCaMZ.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/wFRuDiazvALLdixLQxCaMZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The card slot and micro USB port are to the left of the screen. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>The screen makes the camera completely self-sufficient, with no mucking around with apps required. It provides a real-time image preview for composing your shot, and the buttons below allow for navigating the menus and selecting your shooting mode. It takes a little getting used to – I’d advise spending some time reading the manual and familiarising yourself before you head to your location – but I felt I was up to speed pretty quickly. I recall the menus on the Brinno BCC300 being much more of a headache.</p><p>On the front is the lens, which sports a 110° field of view, and above it is an LED to provide a burst of illumination for night-time capture.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5904px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="FVDqGngHky6Scq4bSn4zvZ" name="Technaxx TX-164 3.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/FVDqGngHky6Scq4bSn4zvZ.jpg" mos="" align="middle" fullscreen="1" width="5904" height="3321" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FVDqGngHky6Scq4bSn4zvZ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lens is a little recessed providing some protection from incidental light. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-technaxx-tx-164-performance"><span>Technaxx TX-164: Performance</span></h3><p>The shooting options provided by the Technaxx TX-164 are pretty basic. You can capture your timelapse as a video, converted in-camera to an AVI file, in a maximum resolution of Full HD. Or, if you prefer, you can retain the content as a sequence of photos, with a maximum resolution of 2MP. </p><p>Recording can be scheduled for set times and days; alternatively, you can simply activate ‘Endless’ mode and the camera will keep recording images at your chosen intervals – if the microSD card fills up, it will simply overwrite the oldest files and keep going. Interval-wise, you can choose from a minimum of 3 seconds to a maximum of 24 hours. There’s not a lot of control you can exercise over the actual look of your images, save for an exposure-compensation function that allows you to dial in +/-3EV, in case it’s needed.</p><p>I set the Technaxx TX-164 up next to my local river. With a minimum interval of 3 seconds – other specialist time-lapse cameras will go as fast as 0.5 sec, which is more useful for shorter-term projects – it was going to take some time to capture a video long enough for testing. So, I parked myself next to it and sat by the river reading a book and drinking a Coke Zero while the camera did its thing (reviewing’s a tough gig sometimes). Once sufficient time had elapsed, I retrieved the TX-164 and hit the button to stop recording – only to be confronted with a dead screen and an unresponsive camera. Hmm. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="beKUf9XHV3fnpTcb4W9P7Z" name="Technaxx TX-164 8.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/beKUf9XHV3fnpTcb4W9P7Z.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/beKUf9XHV3fnpTcb4W9P7Z.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The top-left button starts and stops recording – and in my case, also temporarily borked the camera. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>Naturally my first thought was that the video would have failed to capture, and this would necessitate another peaceful forty to fifty minutes sitting by the river (clearly something to avoid at all costs). Fortunately, checking the card revealed that the video had indeed been successfully captured, and removing and reinserting all the batteries was enough to get the camera working again. Still, not ideal – and I can only imagine that kind of heart attack I would have experienced if I’d been retrieving the camera after a six-month project.</p><p>As for the video itself: it’s okay. The image quality is about what you’d expect from a small 1/2.7-inch sensor – there’s a decent amount of details with near and far subjects legible, but the dynamic range is poor, with bright skies easily blown out. The final video file that the camera creates also lacks a polished feel, due to the fact that it outputs at just 5fps. There’s none of the smoothness you get from Brinno or ATLI timelapse cameras, which produce video at much higher frame rates. Granted, you could always save the sequence as individual photos and stitch them together yourself in editing software – but part of the point of a time-lapse camera is that it does this leg-work for you.</p><h3 class="article-body__section" id="section-technaxx-tx-164-sample-video"><span>Technaxx TX-164: Sample video</span></h3><p>The sample video was captured over a period of just under an hour, with the TX-164 capturing at 3-second intervals. It was converted to video in-camera. </p><h3 class="article-body__section" id="section-technaxx-tx-164-verdict"><span>Technaxx TX-164: Verdict</span></h3><p>The Technaxx TX-164 is a cheap time-lapse camera that I would describe as functional. I appreciate its sturdy build and the raft of mounting accessories included in the box, but with video quality that’s adequate at best, the content it creates is serviceable rather than awe-inspiring.</p><p>Still, it’s more affordable than many of its competitor time-lapse cameras, and if you are looking for a long-term solution for capturing something like a construction project, it’s a cost-effective choice. It offers robust scheduling functionality, but very limited scope for tweaking the actual image – and the 5fps output of the in-camera converted output makes for a juddery viewing experience. </p><div ><table><tbody><tr><td class="firstcol " ><p>Features</p><p>★★★☆☆</p></td><td  ><p>Pretty straightforward. A good suite of time-lapse scheduling options, but limited controls over image quality.</p></td></tr><tr><td class="firstcol " ><p>Design</p><p>★★★½☆</p></td><td  ><p>Box-like and functional (complimentary), with plentiful mounting options – though the microUSB port feels antiquated. </p></td></tr><tr><td class="firstcol " ><p>Performance</p><p>★★½☆☆</p></td><td  ><p>It does the job, but the middling quality of footage and low frame rate of video output means it lacks polish – and I experienced some technical issues. </p></td></tr><tr><td class="firstcol " ><p>Value</p><p>★★★★☆</p></td><td  ><p>One of the most affordable specialist time-lapse cameras, though the missing microSD card is a potential extra expense.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2QN5iG3br3PVt4Wgo3RJ4Z" name="Technaxx TX-164 5.JPG" alt="Photograph of Technaxx TX-164 time-lapse camera" src="https://cdn.mos.cms.futurecdn.net/2QN5iG3br3PVt4Wgo3RJ4Z.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2QN5iG3br3PVt4Wgo3RJ4Z.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="adbcf320-9954-11f1-94f5-0d2b1c1f958f" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kFAS5NFZ7bkfpvZAEAEqP" name="Brinno BCC300-C mounted" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kFAS5NFZ7bkfpvZAEAEqP.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>I think the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works" data-dimension112="adbcf320-9954-11f1-94f5-0d2b1c1f958f" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" data-dimension25=""><strong>Brinno BCC300</strong></a> is a better time-lapse camera, but that is reflected in its higher cost. Its menus are less easy to navigate but its final video output is superior.</p></div><div class="product"><a data-dimension112="adbcf384-9954-11f1-b8f6-addd78476251" data-action="Deal Block" data-label="Brinno BCC5000" data-dimension48="Brinno BCC5000" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2133px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="gJsXFGhPg5rggujLNRPWq9" name="_DSF0331" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/gJsXFGhPg5rggujLNRPWq9.jpg" mos="" align="middle" fullscreen="" width="2133" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc5000-time-lapse-bundle-review" data-dimension112="adbcf384-9954-11f1-b8f6-addd78476251" data-action="Deal Block" data-label="Brinno BCC5000" data-dimension48="Brinno BCC5000" data-dimension25=""><strong>Brinno BCC5000</strong></a> is a similar design to the Technaxx, with long-term time-lapse projects in mind. Its image quality is much better – but with a four-figure price tag, it’s a premium option.</p></div>
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                                                            <title><![CDATA[ Memory cards have become so expensive… I’m glad my camera still takes an SD card! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The memory crisis is showing no signs of stopping. For photographers and tech consumers alike, it’s an alarming time. I bought a Nintendo Switch 2 this month; I’d been mulling over the idea for a while, but an impending price increase strong-armed my decision. Then a colleague of mine bought an <a href="https://www.digitalcameraworld.com/cameras/apple-macbook-neo-review-can-apples-cheapest-laptop-be-a-good-buy-for-photographers">Apple MacBook Neo</a> for his daughter’s birthday, and I was surprised to find it had increased by $100/£100.</p><p>All across the consumer tech industry, prices are increasing. And although the memory crisis isn’t solely to blame – tariffs, component shortages, and a rising cost of living – it’s having a huge impact. As a photographer, it’s especially worrying because we rely heavily on storage. <a href="https://www.digitalcameraworld.com/buying-guides/best-memory-card">Memory cards</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-portable-hard-drives-for-photographers">SSD drives</a> were expensive enough – now they’re through the roof!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1594px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="PNwXgi89N4AF8keZebx9gQ" name="img_4242A.JPG" alt="The Nikon Z6 and Nikon Z7 will receive more robust support for CFexpress cards" src="https://cdn.mos.cms.futurecdn.net/PNwXgi89N4AF8keZebx9gQ.jpg" mos="" align="middle" fullscreen="" width="1594" height="897" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">CFexpress card prices are through the roof!  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>But a strange byproduct of all this is that I now find what I once considered aging tech – the humble SD card – to be an absolute lifesaver. Don’t get me wrong, many SD card prices have risen exponentially, too. But they still pale in comparison to XQD and <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cfexpress-cards">CFexpress</a> prices. </p><p>Thankfully, all but the very pro-tier, flagship cameras tend to have either an SD card slot or a dual SD and CFexpress slot. And I have to wonder if that trend will continue as long as the memory crisis. It seems remarkable to me now that Nikon launched its full-frame mirrorless Z mount back in 2018, with two cameras that only contained a single XQD/CFexpress slot. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Wgp4gdkth9Tky4c9oNxSQD" name="16x9_edit_P2250365a2" alt="Sigma BF on a grey surface" src="https://cdn.mos.cms.futurecdn.net/Wgp4gdkth9Tky4c9oNxSQD.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma BF has no card slot, it simply has 230GB of internal storage  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>I mean, cameras are expensive enough as it is, but now the camera and the lens and the spare battery aren’t enough. You’ve got to spend $100/£100+ on a CFexpress card. Don’t get me wrong, CFexpress cards are certainly preferable to their SD card counterparts. They’re faster, more robust and more reliable. But they’re also a lot more expensive.</p><p>There is another angle, and that’s built-in storage. I’ve just recorded another episode of <a href="https://youtu.be/Xf1_CZC53uA?si=7yO3OqKPETUxIBVh" target="_blank" rel="nofollow">Bokeh Face: The Digital Camera World Podcast</a>, and in our Gear Up section we talked about the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sigma-bf-review">Sigma BF</a>. Not only is it a gorgeous-looking camera with some impressive specs, but it also doesn’t have a memory card slot. Instead, it has 230GB of internal memory. </p><p>Don’t get me wrong, a device with built-in memory isn't immune to the memory crisis, but at least you don’t have to worry about buying a collection of cards. And in 2026, a few CFexpress cards could set you back $400/£400+. That’s madness! </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more of my ramblings? <a href="https://www.digitalcameraworld.com/photography/street-photography/orwellian-uk-government-pamphlet-contradicts-police-on-photography-law-imagine-if-martin-parr-had-been-prevented-from-taking-photos-in-public">Orwellian UK government pamphlet contradicts police on photography law</a>. Imagine if Martin Parr had been prevented from taking photos in public. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/modern-autofocus-isnt-the-cheat-code-everyone-says-it-is-you-can-still-miss-regularly">Modern autofocus isn’t the cheat code everyone says it is</a> – you can still miss regularly. <a href="https://www.digitalcameraworld.com/photography/sports-photography/vertical-video-is-driving-me-insane-says-sports-videographer-and-no-open-gate-isnt-necessarily-the-answer">“Vertical video is driving me INSANE” says sports videographer</a>. And no, open gate isn’t necessarily the answer…</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/memory-cards/memory-cards-have-become-so-expensive-im-glad-my-camera-still-takes-an-sd-card</link>
                                                                            <description>
                            <![CDATA[ SD cards were old hat, but as the memory crisis deepens, they’ve become something of a storage life ring for photographers ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 16:21:08 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 17:22:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Memory Cards]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Storage]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Lexar ARMOR GOLD UHS-II SDXC memory card]]></media:description>                                                            <media:text><![CDATA[Lexar ARMOR GOLD UHS-II SDXC memory card]]></media:text>
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                                <p>The memory crisis is showing no signs of stopping. For photographers and tech consumers alike, it’s an alarming time. I bought a Nintendo Switch 2 this month; I’d been mulling over the idea for a while, but an impending price increase strong-armed my decision. Then a colleague of mine bought an <a href="https://www.digitalcameraworld.com/cameras/apple-macbook-neo-review-can-apples-cheapest-laptop-be-a-good-buy-for-photographers">Apple MacBook Neo</a> for his daughter’s birthday, and I was surprised to find it had increased by $100/£100.</p><p>All across the consumer tech industry, prices are increasing. And although the memory crisis isn’t solely to blame – tariffs, component shortages, and a rising cost of living – it’s having a huge impact. As a photographer, it’s especially worrying because we rely heavily on storage. <a href="https://www.digitalcameraworld.com/buying-guides/best-memory-card">Memory cards</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-portable-hard-drives-for-photographers">SSD drives</a> were expensive enough – now they’re through the roof!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1594px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="PNwXgi89N4AF8keZebx9gQ" name="img_4242A.JPG" alt="The Nikon Z6 and Nikon Z7 will receive more robust support for CFexpress cards" src="https://cdn.mos.cms.futurecdn.net/PNwXgi89N4AF8keZebx9gQ.jpg" mos="" align="middle" fullscreen="" width="1594" height="897" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">CFexpress card prices are through the roof!  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>But a strange byproduct of all this is that I now find what I once considered aging tech – the humble SD card – to be an absolute lifesaver. Don’t get me wrong, many SD card prices have risen exponentially, too. But they still pale in comparison to XQD and <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cfexpress-cards">CFexpress</a> prices. </p><p>Thankfully, all but the very pro-tier, flagship cameras tend to have either an SD card slot or a dual SD and CFexpress slot. And I have to wonder if that trend will continue as long as the memory crisis. It seems remarkable to me now that Nikon launched its full-frame mirrorless Z mount back in 2018, with two cameras that only contained a single XQD/CFexpress slot. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Wgp4gdkth9Tky4c9oNxSQD" name="16x9_edit_P2250365a2" alt="Sigma BF on a grey surface" src="https://cdn.mos.cms.futurecdn.net/Wgp4gdkth9Tky4c9oNxSQD.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma BF has no card slot, it simply has 230GB of internal storage  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>I mean, cameras are expensive enough as it is, but now the camera and the lens and the spare battery aren’t enough. You’ve got to spend $100/£100+ on a CFexpress card. Don’t get me wrong, CFexpress cards are certainly preferable to their SD card counterparts. They’re faster, more robust and more reliable. But they’re also a lot more expensive.</p><p>There is another angle, and that’s built-in storage. I’ve just recorded another episode of <a href="https://youtu.be/Xf1_CZC53uA?si=7yO3OqKPETUxIBVh" target="_blank" rel="nofollow">Bokeh Face: The Digital Camera World Podcast</a>, and in our Gear Up section we talked about the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sigma-bf-review">Sigma BF</a>. Not only is it a gorgeous-looking camera with some impressive specs, but it also doesn’t have a memory card slot. Instead, it has 230GB of internal memory. </p><p>Don’t get me wrong, a device with built-in memory isn't immune to the memory crisis, but at least you don’t have to worry about buying a collection of cards. And in 2026, a few CFexpress cards could set you back $400/£400+. That’s madness! </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Want more of my ramblings? <a href="https://www.digitalcameraworld.com/photography/street-photography/orwellian-uk-government-pamphlet-contradicts-police-on-photography-law-imagine-if-martin-parr-had-been-prevented-from-taking-photos-in-public">Orwellian UK government pamphlet contradicts police on photography law</a>. Imagine if Martin Parr had been prevented from taking photos in public. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/modern-autofocus-isnt-the-cheat-code-everyone-says-it-is-you-can-still-miss-regularly">Modern autofocus isn’t the cheat code everyone says it is</a> – you can still miss regularly. <a href="https://www.digitalcameraworld.com/photography/sports-photography/vertical-video-is-driving-me-insane-says-sports-videographer-and-no-open-gate-isnt-necessarily-the-answer">“Vertical video is driving me INSANE” says sports videographer</a>. And no, open gate isn’t necessarily the answer…</p>
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                                                            <title><![CDATA[ The Lomo MC-A has just been crowned best film camera of 2026-2027 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Film photography has been enjoying a remarkable resurgence over the past few years, but that renewed enthusiasm has also pushed the prices of good second-hand 35mm cameras increasingly higher. </p><p>Thankfully, manufacturers are beginning to respond with genuinely new analog cameras, and Lomography's Lomo MC-A has now received one of the biggest endorsements yet after being named the EISA Analog Camera 2026-2027.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8QYX7Xp8LxAR7GUtbYAaHU" name="Lomography MC-A -12" alt="Lomography Lomo MC-A camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/8QYX7Xp8LxAR7GUtbYAaHU.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8QYX7Xp8LxAR7GUtbYAaHU.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Lomo MC-A is a compact 35mm film camera that bridges the gap between the simplicity of a point-and-shoot and the control offered by more traditional enthusiast cameras. Its solid metal construction gives it a more premium feel than many modern film cameras, while the option to shoot automatically or manually should appeal to complete beginners and experienced photographers alike.</p><p>At the heart of the camera is Lomography's Minitar II 32mm f/2.8 wide-angle lens, paired with autofocus and support for DX-coded film. EISA praised the lens for delivering sharp images, while the 32mm focal length should make it particularly well suited to everyday photography, travel and street shooting, where having something small and quick to use can make all the difference.</p><h2 id="sample-images">Sample images</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SH6kQTQzmUiQUjcnnjkPA5.jpg" alt="View over the river Thames on a sunny day with Towerbridge in the distance" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iCCWZbGWedZ43FXxZZuW95.jpg" alt="Warehouse of buildings surrounding a canal" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nqNWdZ5xn8ndqmpAKbqEh4.jpg" alt="London underground station platform" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JBQcrLujBewfgfZPUheyX4.jpg" alt="View over the other terms at night" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6uccCNkyvDhdrgsJigT55.jpg" alt="Interior of Leadenhall market decorated for Christmas" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure></figure><p>However, the MC-A is not simply about recreating the film cameras of the past. Lomography has packed in several features designed to encourage experimentation, including a built-in optical viewfinder, multiple-exposure shooting and an integrated flash with creative effects filters. That combination feels very much in keeping with Lomography's philosophy of making film photography fun, accessible and slightly unpredictable.</p><p>What makes this award particularly interesting is what it says about the state of analog photography in 2026. For years, photographers wanting a serious 35mm camera have largely had to rely on decades-old second-hand equipment, often at increasingly inflated prices. </p><p>Cameras such as the Lomo MC-A suggest that this could finally be changing, and if more manufacturers continue to invest in brand-new film cameras, photographers may no longer have to look backwards to enjoy shooting analog.</p><h3 class="article-body__section" id="section-shop-the-lomo-mc-a"><span>Shop the Lomo MC-A</span></h3><div data-widget-type="review" data-model-name="Lomography Lomo MC-A" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/film-cameras/the-lomo-mc-a-has-just-been-crowned-best-film-camera-of-2026-2027</link>
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                            <![CDATA[ The Lomo MC-A wins EISA Analog Camera of the Year – and that is great news for film photographers ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 14:18:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Film Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lomography Lomo MC-A camera held in a hand]]></media:description>                                                            <media:text><![CDATA[Lomography Lomo MC-A camera held in a hand]]></media:text>
                                <media:title type="plain"><![CDATA[Lomography Lomo MC-A camera held in a hand]]></media:title>
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                                <p>Film photography has been enjoying a remarkable resurgence over the past few years, but that renewed enthusiasm has also pushed the prices of good second-hand 35mm cameras increasingly higher. </p><p>Thankfully, manufacturers are beginning to respond with genuinely new analog cameras, and Lomography's Lomo MC-A has now received one of the biggest endorsements yet after being named the EISA Analog Camera 2026-2027.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8QYX7Xp8LxAR7GUtbYAaHU" name="Lomography MC-A -12" alt="Lomography Lomo MC-A camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/8QYX7Xp8LxAR7GUtbYAaHU.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8QYX7Xp8LxAR7GUtbYAaHU.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan)</span></figcaption></figure><p>The Lomo MC-A is a compact 35mm film camera that bridges the gap between the simplicity of a point-and-shoot and the control offered by more traditional enthusiast cameras. Its solid metal construction gives it a more premium feel than many modern film cameras, while the option to shoot automatically or manually should appeal to complete beginners and experienced photographers alike.</p><p>At the heart of the camera is Lomography's Minitar II 32mm f/2.8 wide-angle lens, paired with autofocus and support for DX-coded film. EISA praised the lens for delivering sharp images, while the 32mm focal length should make it particularly well suited to everyday photography, travel and street shooting, where having something small and quick to use can make all the difference.</p><h2 id="sample-images">Sample images</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SH6kQTQzmUiQUjcnnjkPA5.jpg" alt="View over the river Thames on a sunny day with Towerbridge in the distance" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iCCWZbGWedZ43FXxZZuW95.jpg" alt="Warehouse of buildings surrounding a canal" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nqNWdZ5xn8ndqmpAKbqEh4.jpg" alt="London underground station platform" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JBQcrLujBewfgfZPUheyX4.jpg" alt="View over the other terms at night" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6uccCNkyvDhdrgsJigT55.jpg" alt="Interior of Leadenhall market decorated for Christmas" /><figcaption><small role="credit">Gareth Bevan / Digital Camera World</small></figcaption></figure></figure><p>However, the MC-A is not simply about recreating the film cameras of the past. Lomography has packed in several features designed to encourage experimentation, including a built-in optical viewfinder, multiple-exposure shooting and an integrated flash with creative effects filters. That combination feels very much in keeping with Lomography's philosophy of making film photography fun, accessible and slightly unpredictable.</p><p>What makes this award particularly interesting is what it says about the state of analog photography in 2026. For years, photographers wanting a serious 35mm camera have largely had to rely on decades-old second-hand equipment, often at increasingly inflated prices. </p><p>Cameras such as the Lomo MC-A suggest that this could finally be changing, and if more manufacturers continue to invest in brand-new film cameras, photographers may no longer have to look backwards to enjoy shooting analog.</p><h3 class="article-body__section" id="section-shop-the-lomo-mc-a"><span>Shop the Lomo MC-A</span></h3><div data-widget-type="review" data-model-name="Lomography Lomo MC-A" class="hawk-root"></div>
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                                                            <title><![CDATA[ ATLi Eon time-lapse camera review: a tiny, easy way to make good-looking time-lapses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The ATLi Eon is all about making time-lapse photography easy. A small, simple, app-controlled camera, its operation is about as close to point-and-shoot as a time-lapse camera gets, so if you’re a novice looking for a <a href="https://www.digitalcameraworld.com/buying-guides/best-timelapse-camera">time-lapse camera</a>, it’s the kind of option that will likely capture your attention.</p><p>Some time-lapse cameras are hardy things, designed to be screwed into walls and left for months on end for seriously long-term projects like documenting building construction. That isn’t really the ATLi Eon’s bag – it’s a small, non-weatherproof device that’s about the size of an action camera, better suited for indoor timelapses like houseplant monitoring or brief outdoor sojourns. </p><p>Still, with a manual-focus lens, tripod mount and full manual settings control via the app, the ATLi Eon offers a surprising depth of control for such a lightweight and affordable time-lapse camera. Could it be the ideal entry point for time-lapse enthusiasts? Let’s find out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kcegnWustfyhJKoWwKbBvX" name="Atli EON 1.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red mounted on a tripod" src="https://cdn.mos.cms.futurecdn.net/kcegnWustfyhJKoWwKbBvX.jpg" mos="" align="middle" fullscreen="" width="3200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod mount makes the Eon easy to set up – it'd work well with a tabletop tripod too. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-specifications"><span>ATLI Eon: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Sensor</p></td><td  ><p>1/3in OmniVision CMOS</p></td></tr><tr><td class="firstcol " ><p>Video resolution</p></td><td  ><p>Full HD 1920x1080 at 25fps</p></td></tr><tr><td class="firstcol " ><p>Photo resolution</p></td><td  ><p>2688x1520 px (about 4MP)</p></td></tr><tr><td class="firstcol " ><p>Time lapse modes</p></td><td  ><p>Video and photo</p></td></tr><tr><td class="firstcol " ><p>Time lapse intervals</p></td><td  ><p>0.5sec – 24 hours</p></td></tr><tr><td class="firstcol " ><p>Lens</p></td><td  ><p>Manual focus (7cm – infinity)</p></td></tr><tr><td class="firstcol " ><p>Field of view</p></td><td  ><p>72°</p></td></tr><tr><td class="firstcol " ><p>HDR</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Photo format</p></td><td  ><p>JPEG</p></td></tr><tr><td class="firstcol " ><p>Video format</p></td><td  ><p>MP4</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>MicroSD (card included; max. card supported 128GB)</p></td></tr><tr><td class="firstcol " ><p>Battery</p></td><td  ><p>Rechargeable Li-Ion, 2050 mAh</p></td></tr><tr><td class="firstcol " ><p>Charging</p></td><td  ><p>USB-C</p></td></tr><tr><td class="firstcol " ><p>Dimensions</p></td><td  ><p>54 x 70 x 50mm</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>125g</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QSKpR5nCqNiHjMsmcuv6vX" name="Atli EON 2.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red mounted on a tripod" src="https://cdn.mos.cms.futurecdn.net/QSKpR5nCqNiHjMsmcuv6vX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QSKpR5nCqNiHjMsmcuv6vX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 2.5mm jack allows for the attaching of additional accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-price-availability"><span>ATLI Eon: Price & availability</span></h3><p>The ATLi Eon is one of the cheaper dedicated time-lapse cameras on the market. Its price fluctuates regularly; at time of writing, it can be bought for around $179 / £127, either directly from ATLi or via third-party retailers like Amazon. I bought mine a few weeks ago for £97, so don’t be surprised if you see the price move significantly in either direction. Other entry-level time-lapse cameras tend to be more expensive – the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works">Brinno BCC300</a> costs $249 / £269 standalone without any accessories.</p><h3 class="article-body__section" id="section-atli-eon-build-handling"><span>ATLI Eon: Build & handling</span></h3><p>Upon unboxing the ATLi Eon, I was quite charmed. In form, shape and size it essentially resembles a GoPro with a big round lens stuck on the front, smaller and lighter than many other time-lapse cameras. There are minimal physical controls – just the power button on top – and no screen, meaning that you’re going to need to use the app to operate the camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9BGYp57bUqPG8YytzjqKwX" name="Atli EON 3.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, top view showing power button" src="https://cdn.mos.cms.futurecdn.net/9BGYp57bUqPG8YytzjqKwX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9BGYp57bUqPG8YytzjqKwX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This power button is the only physical control other than the manual lens. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>With that said, there is one piece of manual control that I found rather delightful – the manual focus lens. The f/2.8 optic on the front turns with a smooth, well-regulated action, allowing you to bring your chosen subject sharply into focus, with a range spanning from 7cm to infinity. Not everyone will like this piece of physical admin, but for me, it made the ATLi Eon feel much more like a real camera than other webcam-style time-lapse cameras do. Plus, that 7cm minimum range opens up some interesting potential for macro shooting. </p><p>This focus range makes the ATLi Eon suitable for a broad range of time-lapse applications, from tracking the growth of a houseplant to capturing the changing view outside of your bedroom window. The ATLi Eon also has a tripod screw thread on its base to make it easier to set up in a secure, consistent position – ideal for long-term projects.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="83oKrE8shudrTZ86cTtmsX" name="Atli EON 9.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, close-up view of lens with focusing instructions visible" src="https://cdn.mos.cms.futurecdn.net/83oKrE8shudrTZ86cTtmsX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/83oKrE8shudrTZ86cTtmsX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lens turns with a smooth action, offering an appropriate level of resistance. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>However, as we’ve discussed already, there is one aspect of the camera’s design that majorly restricts the time-lapse functions it can be used for: it isn’t waterproof. The ATLi Eon is not designed to be used in rain, unlike many other time-lapse cameras which can be left for months in the worst of the elements and still capture usable footage. Previous versions were apparently sold with a weatherproof silicon casing, but mine was not.</p><p>If you’re looking for a time-lapse camera to leave outdoors for long periods, I’d go with the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works">Brinno BCC300</a> (as long as you get the waterproof housing).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QStqcYwJe2HAx6SE5Z3xrX" name="Atli EON 8.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, side view with USB-C port and 2.5mm jack" src="https://cdn.mos.cms.futurecdn.net/QStqcYwJe2HAx6SE5Z3xrX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QStqcYwJe2HAx6SE5Z3xrX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">It really is tiny, very easy to carry around. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-performance"><span>ATLI Eon: Performance</span></h3><p>As a rule I’m not a huge fan of cameras that are dependent on an app to function, but I suppose it makes a reasonable amount of sense for a timelapse camera, and the ATLi app is a good one. The shooting interface is simple and well-designed, making it easy to set up, shoot or schedule a time-lapse, or switch to photo and straight video capture modes. The photo mode isn’t bad – it’s difficult to imagine getting much use out of it, not least because you have to awkwardly juggle the camera and your phone, but it captures acceptable-looking images.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.55%;"><img id="ffTfMgYkkSadPNAK9jrRQ" name="IMGTP1C04423_260814153635" alt="A still photo taken with the ATLi Eon, showing a flower in close focus with the background blurred" src="https://cdn.mos.cms.futurecdn.net/ffTfMgYkkSadPNAK9jrRQ.jpg" mos="" align="middle" fullscreen="1" width="2688" height="1520" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ffTfMgYkkSadPNAK9jrRQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Eon is unlikely to be anybody's choice of daily photography driver, but it's not bad all the same. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>You can output your timelapse as a Full HD video, a photo sequence to stitch together yourself (which will give you the higher 2.7K quality of the camera’s photo mode), or both. Delve into the settings on the app and you’ll find a wealth of options for customising the look of your content, including exposure and white balance controls. There are profiles for different conditions such as ‘Sun’ and ‘Cloudy’, or you can take complete manual control over your shutter speed, aperture and white balance – useful once you’ve got the hang of the basics. </p><p>Still, no matter how many settings you tweak, you are ultimately still at the mercy of quite a small sensor, and the resultant narrow dynamic range can be a problem. During my time testing the ATLi Eon, the UK was experiencing extremely hot and sunny weather, and those scorchingly bright skies blew out very easily. The conditions also presented challenges for the lens – I found that harsh directional sunlight could easily cause an unsightly lens flare, and there’s no means of attaching a hood. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ry3E5cFyK7UCByDTgWUAne" name="Screenshot 2026-08-16 at 09.51.20" alt="A screenshot from a time-lapse video of a river taken with the ATLi Eon, showing pronounced lens flare" src="https://cdn.mos.cms.futurecdn.net/Ry3E5cFyK7UCByDTgWUAne.png" mos="" align="middle" fullscreen="1" width="1920" height="1080" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Ry3E5cFyK7UCByDTgWUAne.png' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">An early attempt fell victim to this nasty flare from the harshly directional sunlight. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>In less harsh light, though, it acquits itself well, producing bright and vivid imagery with a decent amount of detail.</p><p>I’d call the image quality sufficient. It’s no great shakes, and your smartphone is almost certainly capable of producing better-looking video without even trying, but you’re not going to leave your smartphone in front of a houseplant for two weeks – and there’s a lot to be said for the straightforward time-lapse functionality of the ATLi Eon. Once you’ve set it up, you can simply close the app, leave it to its own devices, and then come back to pick up your completed time-lapse.</p><h3 class="article-body__section" id="section-atli-eon-sample-video"><span>ATLI Eon: Sample video</span></h3><p>The following video was captured over a short period of 20 to 30 minutes, with the camera shooting at 0.5-sec intervals. It was converted to an MP4 video in-camera.</p><iframe src="https://content.jwplatform.com/players/yHdG6ajM.html" id="yHdG6ajM" title="ATLi Eon" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><h3 class="article-body__section" id="section-atli-eon-verdict"><span>ATLI Eon: Verdict</span></h3><p>The ATLi Eon isn’t going to produce the kinds of stunning, Einaudi-soundtracked, Icelandic starscape time-lapses you’ve seen on YouTube and Vimeo – those are made using proper mirrorless cameras with expensive lenses. However, what it will do is produce a decent-looking timelapse in most conditions, even when operated by someone who has little familiarity with cameras.</p><p>This ease of use, combined with the temptingly low price tag, makes the ATLi Eon a solid choice for anyone looking to dip their toes in the world of time-lapse. And once you’ve got a handle on the basics, its range of settings controls provide a solid platform for improving the quality of your footage – before, perhaps, you upgrade to something more sophisticated.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xo4yZfFZGReDNuBvY6rVuX" name="Atli EON 5.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, mounted on tripod" src="https://cdn.mos.cms.futurecdn.net/xo4yZfFZGReDNuBvY6rVuX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xo4yZfFZGReDNuBvY6rVuX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>Features:</p><p>★★★★☆</p></td><td  ><p>Much more fully featured than you’d expect from its small dimensions, with full settings control via the app.</p></td></tr><tr><td class="firstcol " ><p>Design:</p><p>★★★☆☆</p></td><td  ><p>Cute design in the action camera mold with a nifty MF lens, but the lack of weatherproofing hurts versatility.</p></td></tr><tr><td class="firstcol " ><p>Performance:</p><p>★★★½☆</p></td><td  ><p>Imagery looks pretty good in the right conditions, but the small dynamic range of the sensor can cause problems.</p></td></tr><tr><td class="firstcol " ><p>Value</p><p>★★★★☆</p></td><td  ><p>Cheaper than other time-lapse cameras, it’s an excellent starting point. </p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="1638ff70-9950-11f1-9cf3-2dd3c170da57" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6vtMbyMJTFU8h53AyZh3Uf" name="Brinno BCC300-C listing.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/6vtMbyMJTFU8h53AyZh3Uf.jpg" mos="" align="middle" fullscreen="" width="6000" height="3375" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works" data-dimension112="1638ff70-9950-11f1-9cf3-2dd3c170da57" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" data-dimension25=""><strong>Brinno BCC300</strong></a> is a similarly entry-level time-lapse camera that’s a little more expensive. It’s more basic in some senses, with no exposure control, but the option of adding a waterproof housing does much to expand utility.</p></div><div class="product"><a data-dimension112="1638ffde-9950-11f1-a023-fb0da3e1a9a4" data-action="Deal Block" data-label="DJI Osmo Action 6" data-dimension48="DJI Osmo Action 6" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="DTAPYY9NynhU756xnB3MPQ" name="DSC02260.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DTAPYY9NynhU756xnB3MPQ.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>If you like the action-camera format of the ATLi Eon, you might consider an actual action camera like the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/dji-osmo-action-6-review" data-dimension112="1638ffde-9950-11f1-a023-fb0da3e1a9a4" data-action="Deal Block" data-label="DJI Osmo Action 6" data-dimension48="DJI Osmo Action 6" data-dimension25=""><strong>DJI Osmo Action 6</strong></a>, which offers timelapse modes. It’s much more expensive, but offers a significant quality upgrade.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/video-cameras/atli-eon-time-lapse-camera-review-a-tiny-easy-way-to-make-good-looking-time-lapses</link>
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                            <![CDATA[ The diminutive ATLi Eon looks like a GoPro with a big lens on the front, and promises to make time-lapse as simple as can be. ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 12:50:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Video Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Jon Stapley]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photograph of the ATLi Eon time-lapse camera in red]]></media:description>                                                            <media:text><![CDATA[Photograph of the ATLi Eon time-lapse camera in red]]></media:text>
                                <media:title type="plain"><![CDATA[Photograph of the ATLi Eon time-lapse camera in red]]></media:title>
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                                <p>The ATLi Eon is all about making time-lapse photography easy. A small, simple, app-controlled camera, its operation is about as close to point-and-shoot as a time-lapse camera gets, so if you’re a novice looking for a <a href="https://www.digitalcameraworld.com/buying-guides/best-timelapse-camera">time-lapse camera</a>, it’s the kind of option that will likely capture your attention.</p><p>Some time-lapse cameras are hardy things, designed to be screwed into walls and left for months on end for seriously long-term projects like documenting building construction. That isn’t really the ATLi Eon’s bag – it’s a small, non-weatherproof device that’s about the size of an action camera, better suited for indoor timelapses like houseplant monitoring or brief outdoor sojourns. </p><p>Still, with a manual-focus lens, tripod mount and full manual settings control via the app, the ATLi Eon offers a surprising depth of control for such a lightweight and affordable time-lapse camera. Could it be the ideal entry point for time-lapse enthusiasts? Let’s find out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kcegnWustfyhJKoWwKbBvX" name="Atli EON 1.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red mounted on a tripod" src="https://cdn.mos.cms.futurecdn.net/kcegnWustfyhJKoWwKbBvX.jpg" mos="" align="middle" fullscreen="" width="3200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod mount makes the Eon easy to set up – it'd work well with a tabletop tripod too. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-specifications"><span>ATLI Eon: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Sensor</p></td><td  ><p>1/3in OmniVision CMOS</p></td></tr><tr><td class="firstcol " ><p>Video resolution</p></td><td  ><p>Full HD 1920x1080 at 25fps</p></td></tr><tr><td class="firstcol " ><p>Photo resolution</p></td><td  ><p>2688x1520 px (about 4MP)</p></td></tr><tr><td class="firstcol " ><p>Time lapse modes</p></td><td  ><p>Video and photo</p></td></tr><tr><td class="firstcol " ><p>Time lapse intervals</p></td><td  ><p>0.5sec – 24 hours</p></td></tr><tr><td class="firstcol " ><p>Lens</p></td><td  ><p>Manual focus (7cm – infinity)</p></td></tr><tr><td class="firstcol " ><p>Field of view</p></td><td  ><p>72°</p></td></tr><tr><td class="firstcol " ><p>HDR</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Photo format</p></td><td  ><p>JPEG</p></td></tr><tr><td class="firstcol " ><p>Video format</p></td><td  ><p>MP4</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>MicroSD (card included; max. card supported 128GB)</p></td></tr><tr><td class="firstcol " ><p>Battery</p></td><td  ><p>Rechargeable Li-Ion, 2050 mAh</p></td></tr><tr><td class="firstcol " ><p>Charging</p></td><td  ><p>USB-C</p></td></tr><tr><td class="firstcol " ><p>Dimensions</p></td><td  ><p>54 x 70 x 50mm</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>125g</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QSKpR5nCqNiHjMsmcuv6vX" name="Atli EON 2.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red mounted on a tripod" src="https://cdn.mos.cms.futurecdn.net/QSKpR5nCqNiHjMsmcuv6vX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QSKpR5nCqNiHjMsmcuv6vX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 2.5mm jack allows for the attaching of additional accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-price-availability"><span>ATLI Eon: Price & availability</span></h3><p>The ATLi Eon is one of the cheaper dedicated time-lapse cameras on the market. Its price fluctuates regularly; at time of writing, it can be bought for around $179 / £127, either directly from ATLi or via third-party retailers like Amazon. I bought mine a few weeks ago for £97, so don’t be surprised if you see the price move significantly in either direction. Other entry-level time-lapse cameras tend to be more expensive – the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works">Brinno BCC300</a> costs $249 / £269 standalone without any accessories.</p><h3 class="article-body__section" id="section-atli-eon-build-handling"><span>ATLI Eon: Build & handling</span></h3><p>Upon unboxing the ATLi Eon, I was quite charmed. In form, shape and size it essentially resembles a GoPro with a big round lens stuck on the front, smaller and lighter than many other time-lapse cameras. There are minimal physical controls – just the power button on top – and no screen, meaning that you’re going to need to use the app to operate the camera. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9BGYp57bUqPG8YytzjqKwX" name="Atli EON 3.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, top view showing power button" src="https://cdn.mos.cms.futurecdn.net/9BGYp57bUqPG8YytzjqKwX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9BGYp57bUqPG8YytzjqKwX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This power button is the only physical control other than the manual lens. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>With that said, there is one piece of manual control that I found rather delightful – the manual focus lens. The f/2.8 optic on the front turns with a smooth, well-regulated action, allowing you to bring your chosen subject sharply into focus, with a range spanning from 7cm to infinity. Not everyone will like this piece of physical admin, but for me, it made the ATLi Eon feel much more like a real camera than other webcam-style time-lapse cameras do. Plus, that 7cm minimum range opens up some interesting potential for macro shooting. </p><p>This focus range makes the ATLi Eon suitable for a broad range of time-lapse applications, from tracking the growth of a houseplant to capturing the changing view outside of your bedroom window. The ATLi Eon also has a tripod screw thread on its base to make it easier to set up in a secure, consistent position – ideal for long-term projects.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="83oKrE8shudrTZ86cTtmsX" name="Atli EON 9.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, close-up view of lens with focusing instructions visible" src="https://cdn.mos.cms.futurecdn.net/83oKrE8shudrTZ86cTtmsX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/83oKrE8shudrTZ86cTtmsX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lens turns with a smooth action, offering an appropriate level of resistance. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>However, as we’ve discussed already, there is one aspect of the camera’s design that majorly restricts the time-lapse functions it can be used for: it isn’t waterproof. The ATLi Eon is not designed to be used in rain, unlike many other time-lapse cameras which can be left for months in the worst of the elements and still capture usable footage. Previous versions were apparently sold with a weatherproof silicon casing, but mine was not.</p><p>If you’re looking for a time-lapse camera to leave outdoors for long periods, I’d go with the <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works">Brinno BCC300</a> (as long as you get the waterproof housing).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="QStqcYwJe2HAx6SE5Z3xrX" name="Atli EON 8.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, side view with USB-C port and 2.5mm jack" src="https://cdn.mos.cms.futurecdn.net/QStqcYwJe2HAx6SE5Z3xrX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/QStqcYwJe2HAx6SE5Z3xrX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">It really is tiny, very easy to carry around. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><h3 class="article-body__section" id="section-atli-eon-performance"><span>ATLI Eon: Performance</span></h3><p>As a rule I’m not a huge fan of cameras that are dependent on an app to function, but I suppose it makes a reasonable amount of sense for a timelapse camera, and the ATLi app is a good one. The shooting interface is simple and well-designed, making it easy to set up, shoot or schedule a time-lapse, or switch to photo and straight video capture modes. The photo mode isn’t bad – it’s difficult to imagine getting much use out of it, not least because you have to awkwardly juggle the camera and your phone, but it captures acceptable-looking images.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.55%;"><img id="ffTfMgYkkSadPNAK9jrRQ" name="IMGTP1C04423_260814153635" alt="A still photo taken with the ATLi Eon, showing a flower in close focus with the background blurred" src="https://cdn.mos.cms.futurecdn.net/ffTfMgYkkSadPNAK9jrRQ.jpg" mos="" align="middle" fullscreen="1" width="2688" height="1520" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ffTfMgYkkSadPNAK9jrRQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Eon is unlikely to be anybody's choice of daily photography driver, but it's not bad all the same. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>You can output your timelapse as a Full HD video, a photo sequence to stitch together yourself (which will give you the higher 2.7K quality of the camera’s photo mode), or both. Delve into the settings on the app and you’ll find a wealth of options for customising the look of your content, including exposure and white balance controls. There are profiles for different conditions such as ‘Sun’ and ‘Cloudy’, or you can take complete manual control over your shutter speed, aperture and white balance – useful once you’ve got the hang of the basics. </p><p>Still, no matter how many settings you tweak, you are ultimately still at the mercy of quite a small sensor, and the resultant narrow dynamic range can be a problem. During my time testing the ATLi Eon, the UK was experiencing extremely hot and sunny weather, and those scorchingly bright skies blew out very easily. The conditions also presented challenges for the lens – I found that harsh directional sunlight could easily cause an unsightly lens flare, and there’s no means of attaching a hood. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ry3E5cFyK7UCByDTgWUAne" name="Screenshot 2026-08-16 at 09.51.20" alt="A screenshot from a time-lapse video of a river taken with the ATLi Eon, showing pronounced lens flare" src="https://cdn.mos.cms.futurecdn.net/Ry3E5cFyK7UCByDTgWUAne.png" mos="" align="middle" fullscreen="1" width="1920" height="1080" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Ry3E5cFyK7UCByDTgWUAne.png' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">An early attempt fell victim to this nasty flare from the harshly directional sunlight. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><p>In less harsh light, though, it acquits itself well, producing bright and vivid imagery with a decent amount of detail.</p><p>I’d call the image quality sufficient. It’s no great shakes, and your smartphone is almost certainly capable of producing better-looking video without even trying, but you’re not going to leave your smartphone in front of a houseplant for two weeks – and there’s a lot to be said for the straightforward time-lapse functionality of the ATLi Eon. Once you’ve set it up, you can simply close the app, leave it to its own devices, and then come back to pick up your completed time-lapse.</p><h3 class="article-body__section" id="section-atli-eon-sample-video"><span>ATLI Eon: Sample video</span></h3><p>The following video was captured over a short period of 20 to 30 minutes, with the camera shooting at 0.5-sec intervals. It was converted to an MP4 video in-camera.</p><iframe src="https://content.jwplatform.com/players/yHdG6ajM.html" id="yHdG6ajM" title="ATLi Eon" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><h3 class="article-body__section" id="section-atli-eon-verdict"><span>ATLI Eon: Verdict</span></h3><p>The ATLi Eon isn’t going to produce the kinds of stunning, Einaudi-soundtracked, Icelandic starscape time-lapses you’ve seen on YouTube and Vimeo – those are made using proper mirrorless cameras with expensive lenses. However, what it will do is produce a decent-looking timelapse in most conditions, even when operated by someone who has little familiarity with cameras.</p><p>This ease of use, combined with the temptingly low price tag, makes the ATLi Eon a solid choice for anyone looking to dip their toes in the world of time-lapse. And once you’ve got a handle on the basics, its range of settings controls provide a solid platform for improving the quality of your footage – before, perhaps, you upgrade to something more sophisticated.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xo4yZfFZGReDNuBvY6rVuX" name="Atli EON 5.JPG" alt="Photograph of the ATLi Eon time-lapse camera in red, mounted on tripod" src="https://cdn.mos.cms.futurecdn.net/xo4yZfFZGReDNuBvY6rVuX.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xo4yZfFZGReDNuBvY6rVuX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jon Stapley)</span></figcaption></figure><div ><table><tbody><tr><td class="firstcol " ><p>Features:</p><p>★★★★☆</p></td><td  ><p>Much more fully featured than you’d expect from its small dimensions, with full settings control via the app.</p></td></tr><tr><td class="firstcol " ><p>Design:</p><p>★★★☆☆</p></td><td  ><p>Cute design in the action camera mold with a nifty MF lens, but the lack of weatherproofing hurts versatility.</p></td></tr><tr><td class="firstcol " ><p>Performance:</p><p>★★★½☆</p></td><td  ><p>Imagery looks pretty good in the right conditions, but the small dynamic range of the sensor can cause problems.</p></td></tr><tr><td class="firstcol " ><p>Value</p><p>★★★★☆</p></td><td  ><p>Cheaper than other time-lapse cameras, it’s an excellent starting point. </p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="1638ff70-9950-11f1-9cf3-2dd3c170da57" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6vtMbyMJTFU8h53AyZh3Uf" name="Brinno BCC300-C listing.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/6vtMbyMJTFU8h53AyZh3Uf.jpg" mos="" align="middle" fullscreen="" width="6000" height="3375" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/security-cameras/brinno-bcc300-timelapse-camera-review-its-simple-and-it-works" data-dimension112="1638ff70-9950-11f1-9cf3-2dd3c170da57" data-action="Deal Block" data-label="Brinno BCC300" data-dimension48="Brinno BCC300" data-dimension25=""><strong>Brinno BCC300</strong></a> is a similarly entry-level time-lapse camera that’s a little more expensive. It’s more basic in some senses, with no exposure control, but the option of adding a waterproof housing does much to expand utility.</p></div><div class="product"><a data-dimension112="1638ffde-9950-11f1-a023-fb0da3e1a9a4" data-action="Deal Block" data-label="DJI Osmo Action 6" data-dimension48="DJI Osmo Action 6" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="DTAPYY9NynhU756xnB3MPQ" name="DSC02260.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DTAPYY9NynhU756xnB3MPQ.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>If you like the action-camera format of the ATLi Eon, you might consider an actual action camera like the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/dji-osmo-action-6-review" data-dimension112="1638ffde-9950-11f1-a023-fb0da3e1a9a4" data-action="Deal Block" data-label="DJI Osmo Action 6" data-dimension48="DJI Osmo Action 6" data-dimension25=""><strong>DJI Osmo Action 6</strong></a>, which offers timelapse modes. It’s much more expensive, but offers a significant quality upgrade.</p></div>
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                                                            <title><![CDATA[ 80% of the Top 10 lenses in Japan are third-party optics  – and Canon doesn't make the list at all ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Eight of the Top 10 best-selling lenses in Japan right now come from third-party manufacturers, according to the latest BCN Raking data. </p><p>Sigma and Tamron dominate the chart, with four lenses each, while only one Nikon and one Sony lens make the Top 10 – and there isn't a single Canon optic in sight. </p><p>The biggest winner is Sigma, whose <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">18-50mm f/2.8 DC DN | C</a> takes the No.1 spot for Sony E-mount. The same lens also appears at No.2 in Canon RF-mount and No.4 in Fujifilm X-mount, making it one of the most successful individual lens designs in the ranking. Sigma's 28-70mm f/2.8 DG DN | C also takes third place, giving the brand four spots in total. </p><h2 id="bcn-s-top-10-best-selling-lenses-july-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260806_649519.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling lenses, July 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">Sigma 18-50mm f/2.8 DC DN | C</a> (E-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>(RF-mount)<br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> (E-mount)<br>4. Sigma 18-50mm f/2.8 DC DN | C (X-mount)<br>5. <a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review">Tamron 17-70mm f/2.8 Di III-A VC RXD</a> (E-mount)<br>6. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">Tamron 70-180mm f/2.8 Di III VC VXD G2</a> (E-mount) <br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS </a><br>10. <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">Tamron 50-400mm f/4.5-6.3 Di III VC VXD</a> (E-mount)</p><h2 id="sigma-39-s-third-party-lens-success-in-japan">Sigma's third party lens success in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4833px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Ydbqb5j7xjMcy4qUtx2pXL" name="16x9_P6131472.jpg" alt="The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting" src="https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma 18-50mm f/2.8 DC DN | C (left) is available for E-mount, X-mount, RF-mount and L-mount  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Launched for Canon RF in 2024, the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>was Sigma's first AF (autofocus) lens for the mount – a long-awaited release for Canon EOS R users.</p><p>It's an ideal choice for APS-C cameras such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">EOS R7</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">R50 </a>and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">R100</a> and is priced relatively affordably at <a href="https://www.bhphotovideo.com/c/product/1825070-REG/sigma_18_50mm_f_2_8_dc_dn.html?BI=20811&KBID=16572&SID=dcw-gb-2028079762955843158" target="_blank" rel="sponsored">$659</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-5573471331680194461&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsigma-18-50mm-f2-8-dc-dn-contemporary-lens-for-canon-rf-3177399%2F" target="_blank" rel="sponsored">£468</a> (RF-mount).</p><p>It offers a useful standard zoom range equivalent to roughly 27-75mm in full-frame and is lightweight, weighing 290g in Sony E and L-mount versions, 285g for Fujifilm X and 300g for Canon RF. </p><p>In our review, we highlighted its lightweight design and constant f/2.8 aperture as its major strengths. We also found its AF to be fast and virtually silent, while build quality and weather resistance were further strengths.</p><h2 id="tamron-also-claims-four-spots">Tamron also claims four spots</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5794px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LZdtHdDKR2R7EcnDzPzJCb" name="TAMRON 25-200mm F_2.8-5.6 Di III VXD G2 a075s-lens-body-01169.jpg" alt="Tamron 25-200mm f/2.8-5.6 DI III VXD G2" src="https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg" mos="" align="middle" fullscreen="1" width="6014" height="3383" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the 25-200mm f/2.8-5.6 Di III VXD G2 (E-mount), Tamron packed a versatile focal length, half macro, and even f/2.8 into a single travel zoom – and priced at <a href="https://www.amazon.com/Tamron-25-200mm-2-8-5-6-Mirrorless-Cameras/dp/B0G2T4WR3S/ref=sr_1_2" target="_blank" rel="sponsored">$899</a> / <a href="https://www.lcegroup.co.uk/New/Tamron-25-200mm-F2.8-5.6-Di-III-VXD-G2---Sony-FE_213183.html" target="_blank" rel="sponsored">£729</a>, it's still cheaper than a typical 70-200mm zoom </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>Tamron accounts for four of the Top 10, with the<a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review"> 17-70mm f/2.8 Di III-A VC RXD</a> at No.5, followed by the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">25-200mm f/2.8-5.6 Di III VXD G2</a> at No.6, the <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">70-180mm f/2.8 Di III VC VXD G2</a> at No.8 and the <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">50-400mm f/4.5-6.3 Di III VC VXD</a> at No.10. All four are Sony E-mount lenses.</p><p>Together, Tamron's lenses span everything from fast standard zooms to all-in-one travel lenses and long telephoto zooms – great alternatives to often larger or more expensive first-party options. </p><p>That leaves just two first-party lenses in the chart. Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Z 24-120mm f/4 S</a> comes in at No.7, while Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">E 70-350mm f/4.5-6.3 G OSS</a> takes ninth place.</p><p>Canon, meanwhile, is completely absent from BCN's July Top 10 – despite its hugely popular <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">RF 100-400mm f/5.6-8 IS USM </a>previously claiming <a href="https://www.digitalcameraworld.com/cameras/lenses/canons-budget-telephoto-lens-tops-japans-sales-charts-but-this-third-party-standard-zoom-is-the-bigger-success-story">top spots </a>across different Japanese retailers, like Kitamura. </p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm F2.8 DC DN | C for Sony,Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Sigma 28-70mm f/2.8 DG DN Contemporary,Sigma 18-50mm f/2.8 DC DN | C (Fujifilm mount),Tamron 17-70mm F/2.8 Di III-A VC RXD,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 24-120mm f/4 S,Tamron 70-180mm F2.8 Di III VC VXD G2 for Sony,Sony E 70-350mm f/4.5-6.3 G OSS,Tamron 50-400mm F4.5-6.3 Di III VXD" data-widget-title="Chart-topping lens deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-budget-telephoto-zooms">best budget telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/80-percent-of-the-top-10-lenses-in-japan-are-third-party-optics-and-canon-doesnt-make-the-list-at-all</link>
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                            <![CDATA[ Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 12:19:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon is absent from July&amp;#39;s Top 10 best-selling lenses at Japanese retailer BCN, while Sony and Nikon claim one spot – the remaining 8 lenses all come from Sigma and Tamron]]></media:description>                                                            <media:text><![CDATA[The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting]]></media:text>
                                <media:title type="plain"><![CDATA[The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting]]></media:title>
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                                <p>Eight of the Top 10 best-selling lenses in Japan right now come from third-party manufacturers, according to the latest BCN Raking data. </p><p>Sigma and Tamron dominate the chart, with four lenses each, while only one Nikon and one Sony lens make the Top 10 – and there isn't a single Canon optic in sight. </p><p>The biggest winner is Sigma, whose <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">18-50mm f/2.8 DC DN | C</a> takes the No.1 spot for Sony E-mount. The same lens also appears at No.2 in Canon RF-mount and No.4 in Fujifilm X-mount, making it one of the most successful individual lens designs in the ranking. Sigma's 28-70mm f/2.8 DG DN | C also takes third place, giving the brand four spots in total. </p><h2 id="bcn-s-top-10-best-selling-lenses-july-2026"><a href="https://www.bcnretail.com/ranking/research/detail/20260806_649519.html" target="_blank" rel="nofollow">BCN's Top 10 best-selling lenses, July 2026</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review">Sigma 18-50mm f/2.8 DC DN | C</a> (E-mount)<br>2. <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>(RF-mount)<br>3. <a href="https://www.digitalcameraworld.com/reviews/sigma-28-70mm-f28-dg-dn-review">Sigma 28-70mm f/2.8 DG DN | C</a> (E-mount)<br>4. Sigma 18-50mm f/2.8 DC DN | C (X-mount)<br>5. <a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review">Tamron 17-70mm f/2.8 Di III-A VC RXD</a> (E-mount)<br>6. <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">Tamron 25-200mm f/2.8-5.6 Di III VXD G2</a> (E-mount)<br>7. <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Nikon Z 24-120mm f/4 S</a><br>8. <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">Tamron 70-180mm f/2.8 Di III VC VXD G2</a> (E-mount) <br>9. <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">Sony E 70-350mm f/4.5-6.3 G OSS </a><br>10. <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">Tamron 50-400mm f/4.5-6.3 Di III VC VXD</a> (E-mount)</p><h2 id="sigma-39-s-third-party-lens-success-in-japan">Sigma's third party lens success in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4833px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="Ydbqb5j7xjMcy4qUtx2pXL" name="16x9_P6131472.jpg" alt="The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting" src="https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:81,l:183,cw:4833,ch:2719,q:80/Ydbqb5j7xjMcy4qUtx2pXL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sigma 18-50mm f/2.8 DC DN | C (left) is available for E-mount, X-mount, RF-mount and L-mount  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Launched for Canon RF in 2024, the <a href="https://www.digitalcameraworld.com/reviews/sigma-18-50mm-f28-dc-dn-or-c-review-canon-rf">Sigma 18-50mm f/2.8 DC DN | C </a>was Sigma's first AF (autofocus) lens for the mount – a long-awaited release for Canon EOS R users.</p><p>It's an ideal choice for APS-C cameras such as the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">EOS R7</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">R10</a>, <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">R50 </a>and <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r100-review">R100</a> and is priced relatively affordably at <a href="https://www.bhphotovideo.com/c/product/1825070-REG/sigma_18_50mm_f_2_8_dc_dn.html?BI=20811&KBID=16572&SID=dcw-gb-2028079762955843158" target="_blank" rel="sponsored">$659</a> / <a href="https://wex.pxf.io/c/221109/2054628/25720?subId1=dcw-gb-5573471331680194461&sharedId=dcw-gb&u=https%3A%2F%2Fwww.wexphotovideo.com%2Fsigma-18-50mm-f2-8-dc-dn-contemporary-lens-for-canon-rf-3177399%2F" target="_blank" rel="sponsored">£468</a> (RF-mount).</p><p>It offers a useful standard zoom range equivalent to roughly 27-75mm in full-frame and is lightweight, weighing 290g in Sony E and L-mount versions, 285g for Fujifilm X and 300g for Canon RF. </p><p>In our review, we highlighted its lightweight design and constant f/2.8 aperture as its major strengths. We also found its AF to be fast and virtually silent, while build quality and weather resistance were further strengths.</p><h2 id="tamron-also-claims-four-spots">Tamron also claims four spots</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5794px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LZdtHdDKR2R7EcnDzPzJCb" name="TAMRON 25-200mm F_2.8-5.6 Di III VXD G2 a075s-lens-body-01169.jpg" alt="Tamron 25-200mm f/2.8-5.6 DI III VXD G2" src="https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg" mos="" align="middle" fullscreen="1" width="6014" height="3383" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/v2/t:124,l:220,cw:5794,ch:3259,q:80/LZdtHdDKR2R7EcnDzPzJCb.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the 25-200mm f/2.8-5.6 Di III VXD G2 (E-mount), Tamron packed a versatile focal length, half macro, and even f/2.8 into a single travel zoom – and priced at <a href="https://www.amazon.com/Tamron-25-200mm-2-8-5-6-Mirrorless-Cameras/dp/B0G2T4WR3S/ref=sr_1_2" target="_blank" rel="sponsored">$899</a> / <a href="https://www.lcegroup.co.uk/New/Tamron-25-200mm-F2.8-5.6-Di-III-VXD-G2---Sony-FE_213183.html" target="_blank" rel="sponsored">£729</a>, it's still cheaper than a typical 70-200mm zoom </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>Tamron accounts for four of the Top 10, with the<a href="https://www.digitalcameraworld.com/reviews/tamron-17-70mm-f28-di-iii-a-vc-rxd-review"> 17-70mm f/2.8 Di III-A VC RXD</a> at No.5, followed by the <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-just-packed-a-25-200mm-range-half-macro-and-even-an-f-2-8-into-a-single-travel-zoom-and-its-still-cheaper-than-a-typical-70-200mm">25-200mm f/2.8-5.6 Di III VXD G2</a> at No.6, the <a href="https://www.digitalcameraworld.com/reviews/tamron-70-180mm-f28-di-iii-vc-vxd-g2-review">70-180mm f/2.8 Di III VC VXD G2</a> at No.8 and the <a href="https://www.digitalcameraworld.com/reviews/tamron-50-400mm-f45-63-di-iii-vxd-review">50-400mm f/4.5-6.3 Di III VC VXD</a> at No.10. All four are Sony E-mount lenses.</p><p>Together, Tamron's lenses span everything from fast standard zooms to all-in-one travel lenses and long telephoto zooms – great alternatives to often larger or more expensive first-party options. </p><p>That leaves just two first-party lenses in the chart. Nikon's <a href="https://www.digitalcameraworld.com/reviews/nikon-z-24-120mm-f4-s-review">Z 24-120mm f/4 S</a> comes in at No.7, while Sony's <a href="https://www.digitalcameraworld.com/reviews/sony-e-70-350mm-f45-63-g-oss-review">E 70-350mm f/4.5-6.3 G OSS</a> takes ninth place.</p><p>Canon, meanwhile, is completely absent from BCN's July Top 10 – despite its hugely popular <a href="https://www.digitalcameraworld.com/reviews/canon-rf-100-400mm-f56-8-is-usm-review">RF 100-400mm f/5.6-8 IS USM </a>previously claiming <a href="https://www.digitalcameraworld.com/cameras/lenses/canons-budget-telephoto-lens-tops-japans-sales-charts-but-this-third-party-standard-zoom-is-the-bigger-success-story">top spots </a>across different Japanese retailers, like Kitamura. </p><div data-widget-type="multimodelreview" data-model-name="Sigma 18-50mm F2.8 DC DN | C for Sony,Sigma 18-50mm f/2.8 DC DN | C (Canon mount),Sigma 28-70mm f/2.8 DG DN Contemporary,Sigma 18-50mm f/2.8 DC DN | C (Fujifilm mount),Tamron 17-70mm F/2.8 Di III-A VC RXD,Tamron 25-200mm f/2.8-5.6 Di III VXD G2,Nikon Z 24-120mm f/4 S,Tamron 70-180mm F2.8 Di III VC VXD G2 for Sony,Sony E 70-350mm f/4.5-6.3 G OSS,Tamron 50-400mm F4.5-6.3 Di III VXD" data-widget-title="Chart-topping lens deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-might-like"><span>You might like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-telephoto-lens">best telephoto lenses</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-budget-telephoto-zooms">best budget telephoto lenses,</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-standard-zoom-lenses">best standard zoom lenses.</a></p>
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                                                            <title><![CDATA[ This new Leica M lens recreates the magic and beauty of a 1930s British classic ]]></title>
                                                                                                <dc:content><![CDATA[ <p><a href="https://dc.watch.impress.co.jp/docs/news/2134530.html" target="_blank" rel="nofollow">DK-Optic has launched </a>a rather beautiful new 50mm lens for Leica M-mount cameras, but rather than chasing the ultra-sharp, clinically perfect look we have come to expect from modern optics, the new Chiaro 50mm f/1.9 is looking firmly to the past. In fact, its inspiration comes from one of the most celebrated British lenses of the 1930s: the Dallmeyer Super Six 2-inch F1.9.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/75W6nwKUuoGjawkrVp7J3L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sG33LtknPpFUMYGdT3976L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QmaD8LWQvNVY3T9sm9eb3L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure></figure><p>The Chiaro 50mm f/1.9 takes both its optical character and styling cues from that classic lens, while DK-Optic says it has rebuilt the concept using modern materials and contemporary manufacturing tolerances. The result is a manual-focus, full-frame Leica M-mount lens designed to deliver the softer tonal transitions, atmosphere, and natural sense of depth associated with vintage glass, rather than simply prioritizing outright resolution above everything else.</p><p>Things get particularly interesting when shooting wide open. DK-Optic says that around f/1.9 the lens produces a noticeably softer, more characterful rendering, before becoming progressively clearer and more defined as the aperture is stopped down. That gives photographers the ability to effectively change the personality of the lens depending on how it is used, which is exactly the sort of behavior that has made classic lenses so appealing to photographers in the first place.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VgyvRaH9U3CGFNBwm7JuAL" name="DK Optic Chiaro 50mm f/1.9" alt="DK Optic Chiaro 50mm f/1.9" src="https://cdn.mos.cms.futurecdn.net/VgyvRaH9U3CGFNBwm7JuAL.jpg" mos="" align="middle" fullscreen="1" width="1600" height="900" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VgyvRaH9U3CGFNBwm7JuAL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: DK Optic)</span></figcaption></figure><p>There are also two versions to choose from, and they offer more than just a cosmetic difference. The Blue Coating model is designed to provide stronger color reproduction and contrast, while the uncoated version deliberately embraces the flare, glow, and light bleeding associated with much older optics. Both versions are limited to just 150 examples worldwide, making this a pretty exclusive proposition for Leica M shooters looking for something a little different from the usual modern 50mm. Each version is priced at $1,599.</p><p>Underneath that vintage-inspired exterior is a relatively simple six-element, four-group optical design, with an aperture range of f/1.9 to f/22 and a minimum focusing distance of 0.75m. Importantly for Leica users, the lens is coupled to the camera's rangefinder, while its compact 52mm-diameter, 46mm-long body weighs just 178g. </p><p>There are plenty of technically brilliant 50mm lenses available for the Leica M system, but the Chiaro 50mm f/1.9 is clearly trying to offer something different – a lens where imperfections, flare, softness, and character are not problems to be corrected, but part of the reason you would want to shoot it.</p><p></p><p><strong>Check out our guide to the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens"><strong>best Leica M lenses</strong></a><strong></strong></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/this-new-leica-m-lens-recreates-the-magic-and-beauty-of-a-1930s-british-classic</link>
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                            <![CDATA[ A legendary 1930s British lens has been reborn for modern Leica M cameras ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 11:53:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[DK Optic]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DK Optic Chiaro 50mm f/1.9]]></media:description>                                                            <media:text><![CDATA[DK Optic Chiaro 50mm f/1.9]]></media:text>
                                <media:title type="plain"><![CDATA[DK Optic Chiaro 50mm f/1.9]]></media:title>
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                                <p><a href="https://dc.watch.impress.co.jp/docs/news/2134530.html" target="_blank" rel="nofollow">DK-Optic has launched </a>a rather beautiful new 50mm lens for Leica M-mount cameras, but rather than chasing the ultra-sharp, clinically perfect look we have come to expect from modern optics, the new Chiaro 50mm f/1.9 is looking firmly to the past. In fact, its inspiration comes from one of the most celebrated British lenses of the 1930s: the Dallmeyer Super Six 2-inch F1.9.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/75W6nwKUuoGjawkrVp7J3L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sG33LtknPpFUMYGdT3976L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QmaD8LWQvNVY3T9sm9eb3L.jpg" alt="DK Optic Chiaro 50mm f/1.9" /><figcaption><small role="credit">DK Optic</small></figcaption></figure></figure><p>The Chiaro 50mm f/1.9 takes both its optical character and styling cues from that classic lens, while DK-Optic says it has rebuilt the concept using modern materials and contemporary manufacturing tolerances. The result is a manual-focus, full-frame Leica M-mount lens designed to deliver the softer tonal transitions, atmosphere, and natural sense of depth associated with vintage glass, rather than simply prioritizing outright resolution above everything else.</p><p>Things get particularly interesting when shooting wide open. DK-Optic says that around f/1.9 the lens produces a noticeably softer, more characterful rendering, before becoming progressively clearer and more defined as the aperture is stopped down. That gives photographers the ability to effectively change the personality of the lens depending on how it is used, which is exactly the sort of behavior that has made classic lenses so appealing to photographers in the first place.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="VgyvRaH9U3CGFNBwm7JuAL" name="DK Optic Chiaro 50mm f/1.9" alt="DK Optic Chiaro 50mm f/1.9" src="https://cdn.mos.cms.futurecdn.net/VgyvRaH9U3CGFNBwm7JuAL.jpg" mos="" align="middle" fullscreen="1" width="1600" height="900" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VgyvRaH9U3CGFNBwm7JuAL.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: DK Optic)</span></figcaption></figure><p>There are also two versions to choose from, and they offer more than just a cosmetic difference. The Blue Coating model is designed to provide stronger color reproduction and contrast, while the uncoated version deliberately embraces the flare, glow, and light bleeding associated with much older optics. Both versions are limited to just 150 examples worldwide, making this a pretty exclusive proposition for Leica M shooters looking for something a little different from the usual modern 50mm. Each version is priced at $1,599.</p><p>Underneath that vintage-inspired exterior is a relatively simple six-element, four-group optical design, with an aperture range of f/1.9 to f/22 and a minimum focusing distance of 0.75m. Importantly for Leica users, the lens is coupled to the camera's rangefinder, while its compact 52mm-diameter, 46mm-long body weighs just 178g. </p><p>There are plenty of technically brilliant 50mm lenses available for the Leica M system, but the Chiaro 50mm f/1.9 is clearly trying to offer something different – a lens where imperfections, flare, softness, and character are not problems to be corrected, but part of the reason you would want to shoot it.</p><p></p><p><strong>Check out our guide to the </strong><a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens"><strong>best Leica M lenses</strong></a><strong></strong></p>
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                                                            <title><![CDATA[ Bushnell Core S-4K No Glow review: a fast, fuss-free wildlife tracker that occasionally shows its age ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s taken me a while to get my hands on the Bushnell Core S-4K No Glow, one of the company’s most popular non-cellular trail cameras. Bushnell has long been recognised for its outdoor optics, and this unit is aimed at wildlife enthusiasts or spotters who want a good level of visual detail with little fuss. </p><p>If you’re interested in specs, the camera’s main shoutouts include 4K video at 20fps, 30MP stills (interpolated) and improved storage up to a 512GB SD card, meaning you can leave the camera for longer without worrying about filling the memory too quickly.</p><p>The S-4K No Glow isn’t a new model. Released around mid-2021, it’s effectively the slightly more affordable sibling to the <a href="https://www.digitalcameraworld.com/reviews/bushnell-core-ds-4k-no-glow-review">Bushnell Core DS-4K No Glow</a> (the DS standing for double sensor) that we tested back in 2022. The S-4K shares the same heavy-duty casing and 4K capability but uses one 4K sensor that relies on an automatic mechanical IR filter to switch between day and night capture.</p><p>The S-4K No Glow faces tough competition in our guides to the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">best trail cameras</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best wildlife cameras</a>, but on paper at least it excels in a few areas. Firstly, the camera offers what I’ll call ‘true’ 4K video resolution. I’ve come to realise that many budget trail cameras advertise 4K video, but actually use software interpolation to take a lower-resolution sensor (like 1080p or 720p) and stretch the pixels to fit a 4K frame. And the result is footage that still looks pixelated. </p><p>So the Bushnell Core S-4K No Glow records full 4K, which promises better fine detail to the picture. But of course, resolution is only one element in determining footage quality; dynamic range, flash range, and trigger speed all contribute, too. With a trigger speed of 0.2 seconds for photos, 0.4 seconds for video, the Bushnell Core S-4K No Glow is near the top of its class for response time among ~$200 non-cellular cameras. And as its name suggests, the camera also has completely invisible IR flash, meaning it shouldn't spook shy mammals or alert walkers-by to its location.</p><p>One thing niggling me about the S-4K No Glow was the spec that footage maxes out at just 20fps in 4K. I don’t want stuttery footage when recording fast-moving animals, and anything under 25 or 30fps can create that. It is possible to set higher frame rates with the S-4K No Glow, but only by dropping the recording resolution down to 1080p.</p><p>With the Core S-4K, it feels like Bushnell is pitching an unpretentious, reliable workhorse for serious wildlife watchers who want sharp footage but don’t need apps and remote footage. But it’s about five years old now. Should this make us worry about outdated tech, or does it still hold its weight against newer rivals from Browning and Spypoint? I took it out into my local British woodland to see if its single-sensor setup and fast trigger rates delivered the premium picture promised, or if I’d end up missing the remote convenience of a cellular connection.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="okCT2os9YKYzLbCR8AsiPh" name="Bushnell Core S-4K No Glow_1" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/okCT2os9YKYzLbCR8AsiPh.jpg" mos="" align="middle" fullscreen="" width="3000" height="1684" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-specifications"><span>Bushnell Core S-4K No Glow: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Photo Resolution</strong></p></td><td  ><p>30 MP</p></td></tr><tr><td class="firstcol " ><p><strong>Video Resolution</strong></p></td><td  ><p>4K at 20 fps with sound (5 sec. to 60 sec. length)</p></td></tr><tr><td class="firstcol " ><p><strong>Trigger Speed</strong></p></td><td  ><p>0.2 seconds</p></td></tr><tr><td class="firstcol " ><p><strong>Recovery Time</strong></p></td><td  ><p>1 second</p></td></tr><tr><td class="firstcol " ><p><strong>Detection Range</strong></p></td><td  ><p>110 ft. (33.5 m)</p></td></tr><tr><td class="firstcol " ><p><strong>Flash Type & Range</strong></p></td><td  ><p>No-Glow Black LED Infrared / 110 ft. range</p></td></tr><tr><td class="firstcol " ><p><strong>Connectivity</strong></p></td><td  ><p>None (Non-cellular)</p></td></tr><tr><td class="firstcol " ><p><strong>Power</strong></p></td><td  ><p>6 x AA Batteries / 12V DC External Port (Solar compatible)</p></td></tr><tr><td class="firstcol " ><p><strong>Display</strong></p></td><td  ><p>1.5-inch color LCD</p></td></tr><tr><td class="firstcol " ><p><strong>Storage</strong></p></td><td  ><p>Up to 512GB SD / SDHC memory card (Not Included)</p></td></tr><tr><td class="firstcol " ><p><strong>GPS Geotagging</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Features</strong></p></td><td  ><p>Field Scan 2X Time-Lapse, Dynamic Video, Pro Image Tuning, Full Data Stamps (Date, Time, Temp, Moon Phase)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-price"><span>Bushnell Core S-4K No Glow: Price</span></h3><p>The Bushnell Core S-4K No Glow retails at around $200/£190, putting it in the premium tier of traditional, non-cellular trail cameras. At first, I thought that tag sounded steep for a camera that can’t send images directly to your phone, especially when budget brands like Stealth Cam or GardePro offer entry-level models for half this price. But Bushnell is targeting wildlife enthusiasts wanting native high-resolution video and instant trigger speeds over wireless phone updates.</p><p>Where the Core S-4K leads the market is that, unlike cheaper 4K cameras that use digital interpolation to fake resolution, it uses a dedicated dual-sensor array to capture true, native 4K video. It is also one of the few cameras in its class to support full 512GB SDXC storage, allowing you to shoot 4K clips for longer without filling the card.</p><p>The camera faces some competition from the Browning Recon Force Elite HP5 Ultra (2026 model). This maxes out at 1440p, but offers a smoother 60fps frame rate for action shots compared to Bushnell's 30fps at 4K, and half the trigger recovery time at 0.5 seconds. Being a non-cellular model, of course, there are no data subscriptions to factor in. The Core S-4K No Glow is a fair price for a high-end trail camera, though it’s not exceptional value either.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="sJFKUpCUhV6uNY5GZsBWmh" name="Bushnell Core S-4K No Glow_3" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/sJFKUpCUhV6uNY5GZsBWmh.jpg" mos="" align="middle" fullscreen="" width="3000" height="1684" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-design-handling"><span>Bushnell Core S-4K No Glow: Design & Handling</span></h3><p>To look at quickly, the Bushnell Core S-4K No Glow resembles any quintessential camo trail camera. Its tree-bark-inspired camouflage is designed to blend into woodland trunks, and doesn’t do a bad job – though the cool reads a little too cool gray for a UK woodland in summer. </p><p>It’s a minimalist cubed design, and the only indication of external branding is a subtly embossed 'B' on the front door. Size-wise, it’s a relatively light and compact model measuring 6.5 x 10.5 x 15cm, as there's no cellular antenna or solar panel to consider. It sits nearly 2cm flatter than the <a href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review-a-fantastic-no-frills-trail-camera-for-beginners">Browning Strike Force HD Pro X1080</a> I tested most recently, so it sits more flush against a tree trunk or flat mounting post out in the field.</p><p>The camera’s handling also follows a familiar layout for anyone who has used modern trail gear. There’s a heavy-duty latch holding the fold-open front door shut with a solid snap. I couldn't find an official IP rating for weatherproofing. </p><p>I tested the camera during the UK’s fifth heatwave of the summer, so while I can’t vouch for its ability to keep out water, I’ll say that the Core S-4K certainly <em>feels</em> solid and well-constructed. The weather sealing is handled by a thick rubber gasket running along the inner rim to keep the internal buttons isolated from rain and humidity.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/NJmYYnDcBxDCkQKc4jadWh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iBfrMX2qycNVVA5EHv6XYh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yci4jtD5V6aZamZpD2qU7h.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>As is standard again for trail cams, you open up the secure latch from right to left to reveal the control center. The layout is super simple: a four-way plastic arrow pad with a central OK button, a dedicated menu button, an on/off toggle switch, and an eject button for the battery compartment. The plastic buttons feel a little more rattly than some rivals I’ve tested, but they respond predictably enough – and realistically, nobody buys a trail camera for its button feel. It’s a shame they don’t light up, mind.</p><p>On the right side of the casing is the SD card slot and a 9V DC external power jack. Placing the SD slot on the side rather than the bottom makes inserting and retrieving memory cards easy, even when the unit is strapped to a tree. The same can be said for pressing the release button to drop out the 6 x AA battery tray. </p><p>The batteries load smoothly, which isn’t always the case, and I found that the tray slides smoothly up and back into place. Though Bushnell says you might get a year out of full batteries, it’s reassuring to know that you can swap power in seconds without needing to unmount the camera from its position.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/GE7B6ugya2VpcGYHTz4qjh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oSTYy75DpEhAfS8368Qhbh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>Above the control panel sits the welcome 1.5-inch color LCD, useful for double-checking your framing and camera angles before walking away. Because of its small size and basic resolution, I found it functions more as an alignment guide rather than a precise monitor for reviewing footage. I struggled to pick out any fine details and had to wait to view clips on a proper laptop monitor when I came home.</p><p>Setting up trail cameras can be more fiddly than it needs to be. But running through the Bushnell settings menu using the arrow keys makes for one of the simplest setups I've experienced. The interface has a high-contrast black-and-white design, and while I think this would make navigating menus in dark woods easy, the small display size still meant my (usually good) eyes struggled a bit, forcing me to get up close to read what settings I was changing. Still, for usability and hassle-free mounting, the S-4K No Glow gets the core fundamentals right.</p><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-performance"><span>Bushnell Core S-4K No Glow: Performance</span></h3><iframe src="https://content.jwplatform.com/players/KT6kU10V.html" id="KT6kU10V" title="Bushnell Core S-4K No Glow" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p><strong>Above: Sample clips from the Bushnell Core S-4K No Glow</strong></p><p>I’ve been testing several trail cameras over the past few months, and like those other models, I strapped the Bushnell Core S-4K No Glow to a tree in my local British woodland for several weeks. I regularly swapped between 30MP stills and 4K video clips to see how its single-sensor setup holds up in real-world conditions. One big perk over other models I’ve tried is that you can also set it to ‘hybrid’. </p><p>This 2-in-1 mode where it’ll shoot an image first, then begin recording a full 4K video clip (for whatever duration you set. It’s the mode I found myself using most often, particularly as you can’t change the mode remotely without cellular. That way, I got a still image for quick identification, backed up by motion footage to observe the animal more closely.</p><p>Working this way adds a slight operational delay compared to running it in photo-only mode. Because the camera has to capture/process a photo and then switch to recording 4K video, there’s a tiny lag between the initial photo and the start of the video clip. There’s also a slightly longer recovery time before the camera can trigger a second sequence.</p><p>Supposedly, running Hybrid Mode also burns through battery power faster, but this isn’t something I noticed. After two weeks of running the camera in a set-and-forget way, the battery gauge looked nearly full. In Bushnell's menu system, when the camera is set to its highest infrared output (Long Range or High illumination mode), nighttime video clips are limited to 15 seconds to prevent battery drain and thermal overload. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/B9VXagGJwfPdxoHjXKcmEJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dFEKcNdXAEmXDuCizgXQDJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6iCAGMrw7eivHhrbp6XuCJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bZXSwC4NNm5FkEiXZNep8J.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>With the camera set to its highest trigger sensitivity and its quoted 0.2-second trigger speed, I found it genuinely responsive. Looking at my test frames in photo mode (not hybrid), both a trotting fox and a roe deer were captured in the middle of the frame rather than disappearing off the edge. However, even with rapid firing, fast animal movement in low light still produces noticeable motion blur, particularly around shuffling legs and paws.</p><p>Despite Bushnell touting 30MP stills and true native 4K video, the visual reality under a dense canopy is mixed. Looking at my daylight capture of a roe deer, the hair textures on its flank looked a little smudged and painted rather than tack-sharp – a reminder that high megapixel counts can’t overcome a single sensor struggling with dynamic range.</p><p>Color balance is partly a personal choice, and every trail camera renders slightly differently in this respect. Comparing the daylight capture of a roe deer directly against a very similar shot from the Browning Strike Force HD Pro X1080 highlights the Bushnell's variation. Where the Browning renders natural, warm woodland earth tones with soft highlight roll-off, the Bushnell shifts heavily toward a cold, teal-tinted white balance. Vibrancy is also punchier, where the Browning leans towards a more natural appearance overall.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/XnLt6GhLMz9iM2nWvQpqnH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oyfjbkHvoyD3vFxVyHWjBH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RptTuruXXFCX7GF7E9tBZH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hxd9SfKicqp4GkobrpxbkH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SF4sbqGCdUpUaTZdqLKGoH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>Transition periods and night captures highlight the strengths and limits of the single sensor. An early-morning grayscale capture of a squirrel on a fallen log demonstrated that while the resolution is sufficient to spot small mammals, low-contrast dawn light leaves the image looking flat and washed out, making it tricky to pick out subjects.</p><p>But at night, the completely invisible "No-Glow" IR array comes into its own. The light beam is spread evenly across the middle distance without there being bright hotspots in the middle, In one shot I tracked a cat without spooking it or triggering any eye-glare reactions (don’t ask me what it was doing in the middle of a wood, though). Close-range auto-exposure is a bit harsher; when a muntjac deer grazed the bottom edge of the frame, the lower LEDs hit more directly, overexposing its back – but that’s getting into picky territory.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/TMpk4MyhNduyn5KbrgsVeH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XBuhQJUxwNK52jP6uTFJnH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>You can record media with or without data strips imprinted onto the bottom. Here, I’ve chosen to include them for illustration – the Bushnell records time, date, moon phase, and temperature. Like most trail cameras I’ve tested, the internal thermometer ran a couple of degrees higher than ambient woodland temps, but as a basic logging tool for local animal activity, it does the job.</p><p>Switching over to 4K video clips, the impact of the 20fps cap is apparent, but by no means awful. Watching a nocturnal fox pace across the scene, the footage is sharp and undeniably clear for identifying species, but the tail and stepping paws have a slight, juddery motion that lacks the fluid polish of 30fps or 60fps video. </p><p>Again, the No-Glow IR matrix leaves animals completely unbothered, and the fox trotted past without a single glance toward the tree. Audio capture is more than functional. It picked up the faint crunch of footsteps on dry leaves, and though the microphone introduces a background hiss that gives it a slightly tinny, compressed edge, this is something all trail cams contend with.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="mVTUXzPsgUwe6F7ywZ4ijh" name="Bushnell Core S-4K No Glow_5" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/mVTUXzPsgUwe6F7ywZ4ijh.jpg" mos="" align="middle" fullscreen="1" width="3000" height="1684" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mVTUXzPsgUwe6F7ywZ4ijh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-verdict"><span>Bushnell Core S-4K No Glow: Verdict</span></h3><p>The Bushnell Core S-4K No Glow is an honest and practical choice for wildlife watchers who want high visual resolution without a monthly data subscription. I'd be confident in the batteries lasting months, but if you do want to go long stretches without checking the camera, you'll need a high-capacity SD card (and the camera supports up to 512GB).</p><p>Unlike Low-Glow models, I found that the Bushnell's stealthy No-Glow IR flash performed brilliantly at night, illuminating woodland paths without scaring nocturnal creatures. I also particularly rate the Hybrid Mode, which lets you capture a high-resolution photo alongside motion-backed 4K video for easy field monitoring.</p><p>The optical claims aren't without caveats, though. Under a dense and leafy woodland canopy, I found that the sensor could struggle with dynamic range – blowing out sunny highlights and pushing shadows toward an unnaturally cold, teal. Heavy internal processing left finer fur textures looking a bit smudged, and the 20fps cap at max resolution introduces a subtle judder to fast-moving animals.</p><p>If you want fluid 60fps action or remote app transfers, newer cellular trail cameras from Browning or Spypoint might suit you better. But if your main goal is long-term, unpretentious local recording with dependable 0.2-second response times and fantastic 2-in-1 captures, I think the Core S-4K No Glow is still a solid contender.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★☆</p></td><td  ><p>Fast 0.2-sec photo trigger and invisible No-Glow IR flash, but 4K video frame rates cap out at 20fps.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★☆</p></td><td  ><p>Low-profile camo housing easy to mount, navigating menus is fiddly under dense shade</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★☆☆</p></td><td  ><p>Crisp daylight footage, dragged down by choppy 20fps 4K limit and capped night video lengths</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★☆</p></td><td  ><p>A <em>fair</em> mid-range price – but factor in buying the SD card and batteries</p></td></tr></tbody></table></div><div class="block__comparison"><h3>Should you buy the Bushnell Core S-4K No Glow?</h3><div class="comparisons"><div class="comparison"><h4>✅ Buy this if...</h4><ul><li>You don't need high frame rates for smooth action clips</li><li>You need total stealth in high-risk areas. The 110ft No-Glow IR flash is completely invisible</li></ul></div><div class="comparison"><h4>🚫 Don't buy this if...</h4><ul><li>You're not close to the cam and need to send photo transfers to your phone</li><li>You're on a tight budget, as there are cheaper models out there</li></ul></div></div></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="768af834-9328-11f1-9c38-25022a25185d" data-action="Deal Block" data-label="GardePro A3S" data-dimension48="GardePro A3S" href="https://www.amazon.co.uk/GardePro-Wildlife-Next-Gen-Technology-Activated/dp/B09XR4144R/ref=asc_df_B09XR4144R?mcid=0c9d2443c4cb3b7284ef7e8a1560aa5c&tag=googshopuk-21&linkCode=df0&hvadid=697258250620&hvpos=&hvnetw=g&hvrand=10967052467190532416&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044965&hvtargid=pla-1658292952756&hvocijid=10967052467190532416-B09XR4144R-&hvexpln=0&gad_source=1&th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1458px;"><p class="vanilla-image-block" style="padding-top:99.93%;"><img id="eJTLxg9xALfKbgBVyRBcVR" name="_GardePro-trail-camera" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/eJTLxg9xALfKbgBVyRBcVR.jpg" mos="" align="middle" fullscreen="" width="1458" height="1457" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.amazon.co.uk/GardePro-Wildlife-Next-Gen-Technology-Activated/dp/B09XR4144R/ref=asc_df_B09XR4144R?mcid=0c9d2443c4cb3b7284ef7e8a1560aa5c&tag=googshopuk-21&linkCode=df0&hvadid=697258250620&hvpos=&hvnetw=g&hvrand=10967052467190532416&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044965&hvtargid=pla-1658292952756&hvocijid=10967052467190532416-B09XR4144R-&hvexpln=0&gad_source=1&th=1" target="_blank" data-dimension112="768af834-9328-11f1-9c38-25022a25185d" data-action="Deal Block" data-label="GardePro A3S" data-dimension48="GardePro A3S" data-dimension25=""><strong>GardePro A3S</strong> </a><br>At half the price, this budget alternative delivers 1080p video and has a 100ft detection range. It lacks Bushnell's 4K resolution and dual-sensor setup, and is less weatherproof, but it's a much cheaper way to monitor your garden or local patch via an SD card.</p></div><div class="product"><a data-dimension112="768af898-9328-11f1-a559-874b699abe9c" data-action="Deal Block" data-label="Browning Strike Force HD Pro X1080" data-dimension48="Browning Strike Force HD Pro X1080" href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1286px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oVZNUM7YNaHhZtwUtG4rXb" name="Browning-strike-force-square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/oVZNUM7YNaHhZtwUtG4rXb.jpg" mos="" align="middle" fullscreen="" width="1286" height="1286" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review" data-dimension112="768af898-9328-11f1-a559-874b699abe9c" data-action="Deal Block" data-label="Browning Strike Force HD Pro X1080" data-dimension48="Browning Strike Force HD Pro X1080" data-dimension25=""><strong>Browning Strike Force HD Pro X1080</strong></a><br>This (also) non-cellular model has a flexible tree bracket for easy mounting. I found the 0.18-second photo trigger speed fast, but it uses low-glow IR LEDs. It's a cheaper option if you don't need true 4K or invisible no-glow night flash.</p></div><p>Check out our full guides to the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">best trail cameras</a>, and also the <a href="https://www.digitalcameraworld.com/buying-guides/best-cellular-trail-cameras">best cellular trail cameras</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/trail-cameras/bushnell-core-s-4k-no-glow-review-a-fast-fuss-free-wildlife-tracker-that-occasionally-shows-its-age</link>
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                            <![CDATA[ Bushnell's non-cellular trail camera gets the basics very right with a 0.2s trigger and clever hybrid mode; it's just a shame about the 4K video being limited to 20fps ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 09:32:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trail Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ lauren-scott@live.co.uk (Lauren Scott) ]]></author>                    <dc:creator><![CDATA[ Lauren Scott ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/R3VwdpdnPBn7tQDqNuGSnA.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree]]></media:description>                                                            <media:text><![CDATA[The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree]]></media:text>
                                <media:title type="plain"><![CDATA[The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree]]></media:title>
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                                <p>It’s taken me a while to get my hands on the Bushnell Core S-4K No Glow, one of the company’s most popular non-cellular trail cameras. Bushnell has long been recognised for its outdoor optics, and this unit is aimed at wildlife enthusiasts or spotters who want a good level of visual detail with little fuss. </p><p>If you’re interested in specs, the camera’s main shoutouts include 4K video at 20fps, 30MP stills (interpolated) and improved storage up to a 512GB SD card, meaning you can leave the camera for longer without worrying about filling the memory too quickly.</p><p>The S-4K No Glow isn’t a new model. Released around mid-2021, it’s effectively the slightly more affordable sibling to the <a href="https://www.digitalcameraworld.com/reviews/bushnell-core-ds-4k-no-glow-review">Bushnell Core DS-4K No Glow</a> (the DS standing for double sensor) that we tested back in 2022. The S-4K shares the same heavy-duty casing and 4K capability but uses one 4K sensor that relies on an automatic mechanical IR filter to switch between day and night capture.</p><p>The S-4K No Glow faces tough competition in our guides to the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">best trail cameras</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best wildlife cameras</a>, but on paper at least it excels in a few areas. Firstly, the camera offers what I’ll call ‘true’ 4K video resolution. I’ve come to realise that many budget trail cameras advertise 4K video, but actually use software interpolation to take a lower-resolution sensor (like 1080p or 720p) and stretch the pixels to fit a 4K frame. And the result is footage that still looks pixelated. </p><p>So the Bushnell Core S-4K No Glow records full 4K, which promises better fine detail to the picture. But of course, resolution is only one element in determining footage quality; dynamic range, flash range, and trigger speed all contribute, too. With a trigger speed of 0.2 seconds for photos, 0.4 seconds for video, the Bushnell Core S-4K No Glow is near the top of its class for response time among ~$200 non-cellular cameras. And as its name suggests, the camera also has completely invisible IR flash, meaning it shouldn't spook shy mammals or alert walkers-by to its location.</p><p>One thing niggling me about the S-4K No Glow was the spec that footage maxes out at just 20fps in 4K. I don’t want stuttery footage when recording fast-moving animals, and anything under 25 or 30fps can create that. It is possible to set higher frame rates with the S-4K No Glow, but only by dropping the recording resolution down to 1080p.</p><p>With the Core S-4K, it feels like Bushnell is pitching an unpretentious, reliable workhorse for serious wildlife watchers who want sharp footage but don’t need apps and remote footage. But it’s about five years old now. Should this make us worry about outdated tech, or does it still hold its weight against newer rivals from Browning and Spypoint? I took it out into my local British woodland to see if its single-sensor setup and fast trigger rates delivered the premium picture promised, or if I’d end up missing the remote convenience of a cellular connection.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="okCT2os9YKYzLbCR8AsiPh" name="Bushnell Core S-4K No Glow_1" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/okCT2os9YKYzLbCR8AsiPh.jpg" mos="" align="middle" fullscreen="" width="3000" height="1684" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-specifications"><span>Bushnell Core S-4K No Glow: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Photo Resolution</strong></p></td><td  ><p>30 MP</p></td></tr><tr><td class="firstcol " ><p><strong>Video Resolution</strong></p></td><td  ><p>4K at 20 fps with sound (5 sec. to 60 sec. length)</p></td></tr><tr><td class="firstcol " ><p><strong>Trigger Speed</strong></p></td><td  ><p>0.2 seconds</p></td></tr><tr><td class="firstcol " ><p><strong>Recovery Time</strong></p></td><td  ><p>1 second</p></td></tr><tr><td class="firstcol " ><p><strong>Detection Range</strong></p></td><td  ><p>110 ft. (33.5 m)</p></td></tr><tr><td class="firstcol " ><p><strong>Flash Type & Range</strong></p></td><td  ><p>No-Glow Black LED Infrared / 110 ft. range</p></td></tr><tr><td class="firstcol " ><p><strong>Connectivity</strong></p></td><td  ><p>None (Non-cellular)</p></td></tr><tr><td class="firstcol " ><p><strong>Power</strong></p></td><td  ><p>6 x AA Batteries / 12V DC External Port (Solar compatible)</p></td></tr><tr><td class="firstcol " ><p><strong>Display</strong></p></td><td  ><p>1.5-inch color LCD</p></td></tr><tr><td class="firstcol " ><p><strong>Storage</strong></p></td><td  ><p>Up to 512GB SD / SDHC memory card (Not Included)</p></td></tr><tr><td class="firstcol " ><p><strong>GPS Geotagging</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Features</strong></p></td><td  ><p>Field Scan 2X Time-Lapse, Dynamic Video, Pro Image Tuning, Full Data Stamps (Date, Time, Temp, Moon Phase)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-price"><span>Bushnell Core S-4K No Glow: Price</span></h3><p>The Bushnell Core S-4K No Glow retails at around $200/£190, putting it in the premium tier of traditional, non-cellular trail cameras. At first, I thought that tag sounded steep for a camera that can’t send images directly to your phone, especially when budget brands like Stealth Cam or GardePro offer entry-level models for half this price. But Bushnell is targeting wildlife enthusiasts wanting native high-resolution video and instant trigger speeds over wireless phone updates.</p><p>Where the Core S-4K leads the market is that, unlike cheaper 4K cameras that use digital interpolation to fake resolution, it uses a dedicated dual-sensor array to capture true, native 4K video. It is also one of the few cameras in its class to support full 512GB SDXC storage, allowing you to shoot 4K clips for longer without filling the card.</p><p>The camera faces some competition from the Browning Recon Force Elite HP5 Ultra (2026 model). This maxes out at 1440p, but offers a smoother 60fps frame rate for action shots compared to Bushnell's 30fps at 4K, and half the trigger recovery time at 0.5 seconds. Being a non-cellular model, of course, there are no data subscriptions to factor in. The Core S-4K No Glow is a fair price for a high-end trail camera, though it’s not exceptional value either.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="sJFKUpCUhV6uNY5GZsBWmh" name="Bushnell Core S-4K No Glow_3" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/sJFKUpCUhV6uNY5GZsBWmh.jpg" mos="" align="middle" fullscreen="" width="3000" height="1684" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-design-handling"><span>Bushnell Core S-4K No Glow: Design & Handling</span></h3><p>To look at quickly, the Bushnell Core S-4K No Glow resembles any quintessential camo trail camera. Its tree-bark-inspired camouflage is designed to blend into woodland trunks, and doesn’t do a bad job – though the cool reads a little too cool gray for a UK woodland in summer. </p><p>It’s a minimalist cubed design, and the only indication of external branding is a subtly embossed 'B' on the front door. Size-wise, it’s a relatively light and compact model measuring 6.5 x 10.5 x 15cm, as there's no cellular antenna or solar panel to consider. It sits nearly 2cm flatter than the <a href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review-a-fantastic-no-frills-trail-camera-for-beginners">Browning Strike Force HD Pro X1080</a> I tested most recently, so it sits more flush against a tree trunk or flat mounting post out in the field.</p><p>The camera’s handling also follows a familiar layout for anyone who has used modern trail gear. There’s a heavy-duty latch holding the fold-open front door shut with a solid snap. I couldn't find an official IP rating for weatherproofing. </p><p>I tested the camera during the UK’s fifth heatwave of the summer, so while I can’t vouch for its ability to keep out water, I’ll say that the Core S-4K certainly <em>feels</em> solid and well-constructed. The weather sealing is handled by a thick rubber gasket running along the inner rim to keep the internal buttons isolated from rain and humidity.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/NJmYYnDcBxDCkQKc4jadWh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iBfrMX2qycNVVA5EHv6XYh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yci4jtD5V6aZamZpD2qU7h.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>As is standard again for trail cams, you open up the secure latch from right to left to reveal the control center. The layout is super simple: a four-way plastic arrow pad with a central OK button, a dedicated menu button, an on/off toggle switch, and an eject button for the battery compartment. The plastic buttons feel a little more rattly than some rivals I’ve tested, but they respond predictably enough – and realistically, nobody buys a trail camera for its button feel. It’s a shame they don’t light up, mind.</p><p>On the right side of the casing is the SD card slot and a 9V DC external power jack. Placing the SD slot on the side rather than the bottom makes inserting and retrieving memory cards easy, even when the unit is strapped to a tree. The same can be said for pressing the release button to drop out the 6 x AA battery tray. </p><p>The batteries load smoothly, which isn’t always the case, and I found that the tray slides smoothly up and back into place. Though Bushnell says you might get a year out of full batteries, it’s reassuring to know that you can swap power in seconds without needing to unmount the camera from its position.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/GE7B6ugya2VpcGYHTz4qjh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oSTYy75DpEhAfS8368Qhbh.jpg" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>Above the control panel sits the welcome 1.5-inch color LCD, useful for double-checking your framing and camera angles before walking away. Because of its small size and basic resolution, I found it functions more as an alignment guide rather than a precise monitor for reviewing footage. I struggled to pick out any fine details and had to wait to view clips on a proper laptop monitor when I came home.</p><p>Setting up trail cameras can be more fiddly than it needs to be. But running through the Bushnell settings menu using the arrow keys makes for one of the simplest setups I've experienced. The interface has a high-contrast black-and-white design, and while I think this would make navigating menus in dark woods easy, the small display size still meant my (usually good) eyes struggled a bit, forcing me to get up close to read what settings I was changing. Still, for usability and hassle-free mounting, the S-4K No Glow gets the core fundamentals right.</p><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-performance"><span>Bushnell Core S-4K No Glow: Performance</span></h3><iframe src="https://content.jwplatform.com/players/KT6kU10V.html" id="KT6kU10V" title="Bushnell Core S-4K No Glow" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p><strong>Above: Sample clips from the Bushnell Core S-4K No Glow</strong></p><p>I’ve been testing several trail cameras over the past few months, and like those other models, I strapped the Bushnell Core S-4K No Glow to a tree in my local British woodland for several weeks. I regularly swapped between 30MP stills and 4K video clips to see how its single-sensor setup holds up in real-world conditions. One big perk over other models I’ve tried is that you can also set it to ‘hybrid’. </p><p>This 2-in-1 mode where it’ll shoot an image first, then begin recording a full 4K video clip (for whatever duration you set. It’s the mode I found myself using most often, particularly as you can’t change the mode remotely without cellular. That way, I got a still image for quick identification, backed up by motion footage to observe the animal more closely.</p><p>Working this way adds a slight operational delay compared to running it in photo-only mode. Because the camera has to capture/process a photo and then switch to recording 4K video, there’s a tiny lag between the initial photo and the start of the video clip. There’s also a slightly longer recovery time before the camera can trigger a second sequence.</p><p>Supposedly, running Hybrid Mode also burns through battery power faster, but this isn’t something I noticed. After two weeks of running the camera in a set-and-forget way, the battery gauge looked nearly full. In Bushnell's menu system, when the camera is set to its highest infrared output (Long Range or High illumination mode), nighttime video clips are limited to 15 seconds to prevent battery drain and thermal overload. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/B9VXagGJwfPdxoHjXKcmEJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dFEKcNdXAEmXDuCizgXQDJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6iCAGMrw7eivHhrbp6XuCJ.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bZXSwC4NNm5FkEiXZNep8J.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>With the camera set to its highest trigger sensitivity and its quoted 0.2-second trigger speed, I found it genuinely responsive. Looking at my test frames in photo mode (not hybrid), both a trotting fox and a roe deer were captured in the middle of the frame rather than disappearing off the edge. However, even with rapid firing, fast animal movement in low light still produces noticeable motion blur, particularly around shuffling legs and paws.</p><p>Despite Bushnell touting 30MP stills and true native 4K video, the visual reality under a dense canopy is mixed. Looking at my daylight capture of a roe deer, the hair textures on its flank looked a little smudged and painted rather than tack-sharp – a reminder that high megapixel counts can’t overcome a single sensor struggling with dynamic range.</p><p>Color balance is partly a personal choice, and every trail camera renders slightly differently in this respect. Comparing the daylight capture of a roe deer directly against a very similar shot from the Browning Strike Force HD Pro X1080 highlights the Bushnell's variation. Where the Browning renders natural, warm woodland earth tones with soft highlight roll-off, the Bushnell shifts heavily toward a cold, teal-tinted white balance. Vibrancy is also punchier, where the Browning leans towards a more natural appearance overall.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/XnLt6GhLMz9iM2nWvQpqnH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oyfjbkHvoyD3vFxVyHWjBH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RptTuruXXFCX7GF7E9tBZH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hxd9SfKicqp4GkobrpxbkH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SF4sbqGCdUpUaTZdqLKGoH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>Transition periods and night captures highlight the strengths and limits of the single sensor. An early-morning grayscale capture of a squirrel on a fallen log demonstrated that while the resolution is sufficient to spot small mammals, low-contrast dawn light leaves the image looking flat and washed out, making it tricky to pick out subjects.</p><p>But at night, the completely invisible "No-Glow" IR array comes into its own. The light beam is spread evenly across the middle distance without there being bright hotspots in the middle, In one shot I tracked a cat without spooking it or triggering any eye-glare reactions (don’t ask me what it was doing in the middle of a wood, though). Close-range auto-exposure is a bit harsher; when a muntjac deer grazed the bottom edge of the frame, the lower LEDs hit more directly, overexposing its back – but that’s getting into picky territory.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/TMpk4MyhNduyn5KbrgsVeH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XBuhQJUxwNK52jP6uTFJnH.jpg" alt="Sample images from the Bushnell Core S-4K No Glow trail camera" /><figcaption><small role="credit">Lauren Scott</small></figcaption></figure></figure><p>You can record media with or without data strips imprinted onto the bottom. Here, I’ve chosen to include them for illustration – the Bushnell records time, date, moon phase, and temperature. Like most trail cameras I’ve tested, the internal thermometer ran a couple of degrees higher than ambient woodland temps, but as a basic logging tool for local animal activity, it does the job.</p><p>Switching over to 4K video clips, the impact of the 20fps cap is apparent, but by no means awful. Watching a nocturnal fox pace across the scene, the footage is sharp and undeniably clear for identifying species, but the tail and stepping paws have a slight, juddery motion that lacks the fluid polish of 30fps or 60fps video. </p><p>Again, the No-Glow IR matrix leaves animals completely unbothered, and the fox trotted past without a single glance toward the tree. Audio capture is more than functional. It picked up the faint crunch of footsteps on dry leaves, and though the microphone introduces a background hiss that gives it a slightly tinny, compressed edge, this is something all trail cams contend with.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="mVTUXzPsgUwe6F7ywZ4ijh" name="Bushnell Core S-4K No Glow_5" alt="The Bushnell Core S-4K No Glow trail camera mounted on a woodland tree" src="https://cdn.mos.cms.futurecdn.net/mVTUXzPsgUwe6F7ywZ4ijh.jpg" mos="" align="middle" fullscreen="1" width="3000" height="1684" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mVTUXzPsgUwe6F7ywZ4ijh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><h3 class="article-body__section" id="section-bushnell-core-s-4k-no-glow-verdict"><span>Bushnell Core S-4K No Glow: Verdict</span></h3><p>The Bushnell Core S-4K No Glow is an honest and practical choice for wildlife watchers who want high visual resolution without a monthly data subscription. I'd be confident in the batteries lasting months, but if you do want to go long stretches without checking the camera, you'll need a high-capacity SD card (and the camera supports up to 512GB).</p><p>Unlike Low-Glow models, I found that the Bushnell's stealthy No-Glow IR flash performed brilliantly at night, illuminating woodland paths without scaring nocturnal creatures. I also particularly rate the Hybrid Mode, which lets you capture a high-resolution photo alongside motion-backed 4K video for easy field monitoring.</p><p>The optical claims aren't without caveats, though. Under a dense and leafy woodland canopy, I found that the sensor could struggle with dynamic range – blowing out sunny highlights and pushing shadows toward an unnaturally cold, teal. Heavy internal processing left finer fur textures looking a bit smudged, and the 20fps cap at max resolution introduces a subtle judder to fast-moving animals.</p><p>If you want fluid 60fps action or remote app transfers, newer cellular trail cameras from Browning or Spypoint might suit you better. But if your main goal is long-term, unpretentious local recording with dependable 0.2-second response times and fantastic 2-in-1 captures, I think the Core S-4K No Glow is still a solid contender.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★☆</p></td><td  ><p>Fast 0.2-sec photo trigger and invisible No-Glow IR flash, but 4K video frame rates cap out at 20fps.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★☆</p></td><td  ><p>Low-profile camo housing easy to mount, navigating menus is fiddly under dense shade</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★☆☆</p></td><td  ><p>Crisp daylight footage, dragged down by choppy 20fps 4K limit and capped night video lengths</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★☆</p></td><td  ><p>A <em>fair</em> mid-range price – but factor in buying the SD card and batteries</p></td></tr></tbody></table></div><div class="block__comparison"><h3>Should you buy the Bushnell Core S-4K No Glow?</h3><div class="comparisons"><div class="comparison"><h4>✅ Buy this if...</h4><ul><li>You don't need high frame rates for smooth action clips</li><li>You need total stealth in high-risk areas. The 110ft No-Glow IR flash is completely invisible</li></ul></div><div class="comparison"><h4>🚫 Don't buy this if...</h4><ul><li>You're not close to the cam and need to send photo transfers to your phone</li><li>You're on a tight budget, as there are cheaper models out there</li></ul></div></div></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="768af834-9328-11f1-9c38-25022a25185d" data-action="Deal Block" data-label="GardePro A3S" data-dimension48="GardePro A3S" href="https://www.amazon.co.uk/GardePro-Wildlife-Next-Gen-Technology-Activated/dp/B09XR4144R/ref=asc_df_B09XR4144R?mcid=0c9d2443c4cb3b7284ef7e8a1560aa5c&tag=googshopuk-21&linkCode=df0&hvadid=697258250620&hvpos=&hvnetw=g&hvrand=10967052467190532416&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044965&hvtargid=pla-1658292952756&hvocijid=10967052467190532416-B09XR4144R-&hvexpln=0&gad_source=1&th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1458px;"><p class="vanilla-image-block" style="padding-top:99.93%;"><img id="eJTLxg9xALfKbgBVyRBcVR" name="_GardePro-trail-camera" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/eJTLxg9xALfKbgBVyRBcVR.jpg" mos="" align="middle" fullscreen="" width="1458" height="1457" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.amazon.co.uk/GardePro-Wildlife-Next-Gen-Technology-Activated/dp/B09XR4144R/ref=asc_df_B09XR4144R?mcid=0c9d2443c4cb3b7284ef7e8a1560aa5c&tag=googshopuk-21&linkCode=df0&hvadid=697258250620&hvpos=&hvnetw=g&hvrand=10967052467190532416&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044965&hvtargid=pla-1658292952756&hvocijid=10967052467190532416-B09XR4144R-&hvexpln=0&gad_source=1&th=1" target="_blank" data-dimension112="768af834-9328-11f1-9c38-25022a25185d" data-action="Deal Block" data-label="GardePro A3S" data-dimension48="GardePro A3S" data-dimension25=""><strong>GardePro A3S</strong> </a><br>At half the price, this budget alternative delivers 1080p video and has a 100ft detection range. It lacks Bushnell's 4K resolution and dual-sensor setup, and is less weatherproof, but it's a much cheaper way to monitor your garden or local patch via an SD card.</p></div><div class="product"><a data-dimension112="768af898-9328-11f1-a559-874b699abe9c" data-action="Deal Block" data-label="Browning Strike Force HD Pro X1080" data-dimension48="Browning Strike Force HD Pro X1080" href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1286px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oVZNUM7YNaHhZtwUtG4rXb" name="Browning-strike-force-square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/oVZNUM7YNaHhZtwUtG4rXb.jpg" mos="" align="middle" fullscreen="" width="1286" height="1286" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/cameras/trail-cameras/browning-strike-force-hd-pro-x1080-review" data-dimension112="768af898-9328-11f1-a559-874b699abe9c" data-action="Deal Block" data-label="Browning Strike Force HD Pro X1080" data-dimension48="Browning Strike Force HD Pro X1080" data-dimension25=""><strong>Browning Strike Force HD Pro X1080</strong></a><br>This (also) non-cellular model has a flexible tree bracket for easy mounting. I found the 0.18-second photo trigger speed fast, but it uses low-glow IR LEDs. It's a cheaper option if you don't need true 4K or invisible no-glow night flash.</p></div><p>Check out our full guides to the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">best trail cameras</a>, and also the <a href="https://www.digitalcameraworld.com/buying-guides/best-cellular-trail-cameras">best cellular trail cameras</a></p>
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                                                            <title><![CDATA[ “We've got exciting new products coming in different categories that are not even Mission.” The Mission 1 is the most exciting GoPro in years, but the action cam giant isn’t done yet ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Action camera brand GoPro has pulled off a pivot, branching off the longstanding Hero line to launch the Mission 1 series of cinema-action cameras, complete with the first mirrorless GoPro. But if GoPro has anything to say about it, it’s this: GoPro isn’t done yet.</p><p>The shift to the <a href="https://www.digitalcameraworld.com/cameras/gopro-mission-1-series-crams-a-one-inch-sensor-into-the-smallest-8k-open-gate-cameras-yet-including-gopros-first-ever-mirrorless-camera">Mission 1 series</a> couldn’t have come at a better time for GoPro, which is facing serious financial struggles and looking for a potential buyer amid a downturn in sales. Yet, amid the company’s struggles and the biggest GoPro launch in years, the company is still looking towards what’s next.</p><p>“We’re going to continue to build from there,” GoPro’s senior vice president of product management Pablo Lema told me. “We've got exciting new products coming in different categories that are not even Mission. We're excited to put the same power that we put into Mission One into those new products when they come out and see how the world takes them. I think they're gonna want them.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5758px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="YhKY5P6FvzXyyfY55s9wG4" name="M1Series_family_wide_keyart" alt="The GoPro Mission 1" src="https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg" mos="" align="middle" fullscreen="1" width="5758" height="3238" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The series includes the GoPro Mission 1, Mission 1 Pro, and Mission 1 Pro ILS </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>While GoPro couldn’t talk specifics about what’s next, Lema’s comments hint that GoPro is still working behind the scenes on what’s next, even amid a financial downturn and the company’s biggest launch in years.</p><p>The Mission 1 series is, Lema said, the GoPro that fans have been asking for since the <a href="https://www.digitalcameraworld.com/features/gopro-hero-7">Hero7 Black</a>. The move to Mission jumps to a larger one-inch sensor, along with specs like 8K and slow-mo down to 960fps.</p><p>Among the series is perhaps the most unusual GoPro yet: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/gopro-has-launched-its-first-ever-mirrorless-camera-but-the-gopro-mission-1-pro-ils-is-unlike-any-other-mirrorless-camera-we-have-ever-seen">Mission 1 Pro ILS</a> mirrorless camera. While GoPro’s first mirrorless was teased alongside the Mission 1 and Mission 1 Pro, the ILS isn’t set to make its debut <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/breaking-gopros-first-mirrorless-camera-will-debut-in-september-and-gopro-has-just-revealed-new-details-about-the-mission-1-pro-ils">until September</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1868px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="88K73945NsuFMxLnTEMtQB" name="go-pro-mission-1-ils-screenshot-004" alt="A screenshot from a video showing off the GoPro Mission 1 ILS camera" src="https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg" mos="" align="middle" fullscreen="1" width="1868" height="1052" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>The ILS carries much of the same specs as the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-mission-1-pro-review">Mission 1 Pro</a>, including the same sensor, resolution, and frame rates, but slices off GoPro’s usual ultra-wide for a Micro Four Thirds mount.</p><p>GoPro fans have been asking for a camera with a larger sensor for years, and the Mission 1 series marks that much-requested shift – though Lema says there’s <a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category">still space for "Hero-like” cameras</a> in GoPro’s line.</p><p>“What we do best at GoPro is to be authentic listeners of the core user base that uses these products and what they need,” Lema said. “We have the best relationships with some of the best videographers in the world. And from them, we can get all the input on what we need to go next. If there's a next Mission, if there's a Mission after that.” </p><p>“And that's where we're cranking on, so we're excited to get those out when it comes,” Lema continued. “But first, we'll get ILS in the hands of folks and start to build out that powerline. And then we'll see what goes from there. We continue to work as hard as ever on our products.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s2Dxw29KLHVgKVZjW6GzHm" name="GoPro-Mission-1-Pro-1491" alt="The GoPro Mission 1 Pro with the point-and-shoot grip at a splash park" src="https://cdn.mos.cms.futurecdn.net/s2Dxw29KLHVgKVZjW6GzHm.jpg" mos="" align="middle" fullscreen="1" width="4032" height="2268" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s2Dxw29KLHVgKVZjW6GzHm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro with the point-and-shoot grip accessory </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Mission 1 launch comes as <a href="https://www.digitalcameraworld.com/cameras/action-cameras/breaking-news-gopro-is-in-serious-financial-trouble-and-may-be-required-to-significantly-reduce-restructure-cease-operations-amid-lower-sales-and-high-memory-costs">GoPro faces a downturn in sales</a>. The company’s stock market filings suggest that the company could “be required to significantly reduce, restructure, cease operations, or seek protection under the Federal bankruptcy laws” if the company doesn’t manage to turn things around.</p><p>The Mission 1 cameras – and the unnamed future products Lema alludes to – aren’t the only solution that GoPro is working on. CEO Nicholas Woodman says that he fully supports <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-founder-fully-supports-action-camera-giants-potential-sale">GoPro’s search for a potential buyer or merger</a>.</p><p><em>This is part four of a four-part series on the GoPro Mission 1 series and what’s next for GoPro. Read more about </em><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for"><em>GoPro’s first mirrorless camera</em></a><em>, the </em><a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category"><em>future of the Hero line</em></a><em>, and why the Mission 1 is the biggest launch in years.</em></p><div data-widget-type="multimodelreview" data-model-name="GoPro Mission 1,GoPro Mission 1 Pro" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/the-best-gopro-cameras">the best GoPro camera</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">the best action cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/action-cameras/weve-got-exciting-new-products-coming-in-different-categories-that-are-not-even-mission-the-mission-1-is-the-most-exciting-gopro-in-years-but-the-action-cam-giant-isnt-done-yet</link>
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                            <![CDATA[ In an interview, a GoPro exec reveals that the Mission 1 series isn't the only exciting new product coming ]]>
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                                                                        <pubDate>Mon, 24 Aug 2026 08:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Action Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Video Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A screenshot from a video showing off the GoPro Mission 1 ILS camera]]></media:description>                                                            <media:text><![CDATA[A screenshot from a video showing off the GoPro Mission 1 ILS camera]]></media:text>
                                <media:title type="plain"><![CDATA[A screenshot from a video showing off the GoPro Mission 1 ILS camera]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>Action camera brand GoPro has pulled off a pivot, branching off the longstanding Hero line to launch the Mission 1 series of cinema-action cameras, complete with the first mirrorless GoPro. But if GoPro has anything to say about it, it’s this: GoPro isn’t done yet.</p><p>The shift to the <a href="https://www.digitalcameraworld.com/cameras/gopro-mission-1-series-crams-a-one-inch-sensor-into-the-smallest-8k-open-gate-cameras-yet-including-gopros-first-ever-mirrorless-camera">Mission 1 series</a> couldn’t have come at a better time for GoPro, which is facing serious financial struggles and looking for a potential buyer amid a downturn in sales. Yet, amid the company’s struggles and the biggest GoPro launch in years, the company is still looking towards what’s next.</p><p>“We’re going to continue to build from there,” GoPro’s senior vice president of product management Pablo Lema told me. “We've got exciting new products coming in different categories that are not even Mission. We're excited to put the same power that we put into Mission One into those new products when they come out and see how the world takes them. I think they're gonna want them.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5758px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="YhKY5P6FvzXyyfY55s9wG4" name="M1Series_family_wide_keyart" alt="The GoPro Mission 1" src="https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg" mos="" align="middle" fullscreen="1" width="5758" height="3238" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The series includes the GoPro Mission 1, Mission 1 Pro, and Mission 1 Pro ILS </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>While GoPro couldn’t talk specifics about what’s next, Lema’s comments hint that GoPro is still working behind the scenes on what’s next, even amid a financial downturn and the company’s biggest launch in years.</p><p>The Mission 1 series is, Lema said, the GoPro that fans have been asking for since the <a href="https://www.digitalcameraworld.com/features/gopro-hero-7">Hero7 Black</a>. The move to Mission jumps to a larger one-inch sensor, along with specs like 8K and slow-mo down to 960fps.</p><p>Among the series is perhaps the most unusual GoPro yet: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/gopro-has-launched-its-first-ever-mirrorless-camera-but-the-gopro-mission-1-pro-ils-is-unlike-any-other-mirrorless-camera-we-have-ever-seen">Mission 1 Pro ILS</a> mirrorless camera. While GoPro’s first mirrorless was teased alongside the Mission 1 and Mission 1 Pro, the ILS isn’t set to make its debut <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/breaking-gopros-first-mirrorless-camera-will-debut-in-september-and-gopro-has-just-revealed-new-details-about-the-mission-1-pro-ils">until September</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1868px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="88K73945NsuFMxLnTEMtQB" name="go-pro-mission-1-ils-screenshot-004" alt="A screenshot from a video showing off the GoPro Mission 1 ILS camera" src="https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg" mos="" align="middle" fullscreen="1" width="1868" height="1052" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>The ILS carries much of the same specs as the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-mission-1-pro-review">Mission 1 Pro</a>, including the same sensor, resolution, and frame rates, but slices off GoPro’s usual ultra-wide for a Micro Four Thirds mount.</p><p>GoPro fans have been asking for a camera with a larger sensor for years, and the Mission 1 series marks that much-requested shift – though Lema says there’s <a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category">still space for "Hero-like” cameras</a> in GoPro’s line.</p><p>“What we do best at GoPro is to be authentic listeners of the core user base that uses these products and what they need,” Lema said. “We have the best relationships with some of the best videographers in the world. And from them, we can get all the input on what we need to go next. If there's a next Mission, if there's a Mission after that.” </p><p>“And that's where we're cranking on, so we're excited to get those out when it comes,” Lema continued. “But first, we'll get ILS in the hands of folks and start to build out that powerline. And then we'll see what goes from there. We continue to work as hard as ever on our products.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s2Dxw29KLHVgKVZjW6GzHm" name="GoPro-Mission-1-Pro-1491" alt="The GoPro Mission 1 Pro with the point-and-shoot grip at a splash park" src="https://cdn.mos.cms.futurecdn.net/s2Dxw29KLHVgKVZjW6GzHm.jpg" mos="" align="middle" fullscreen="1" width="4032" height="2268" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s2Dxw29KLHVgKVZjW6GzHm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro with the point-and-shoot grip accessory </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Mission 1 launch comes as <a href="https://www.digitalcameraworld.com/cameras/action-cameras/breaking-news-gopro-is-in-serious-financial-trouble-and-may-be-required-to-significantly-reduce-restructure-cease-operations-amid-lower-sales-and-high-memory-costs">GoPro faces a downturn in sales</a>. The company’s stock market filings suggest that the company could “be required to significantly reduce, restructure, cease operations, or seek protection under the Federal bankruptcy laws” if the company doesn’t manage to turn things around.</p><p>The Mission 1 cameras – and the unnamed future products Lema alludes to – aren’t the only solution that GoPro is working on. CEO Nicholas Woodman says that he fully supports <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-founder-fully-supports-action-camera-giants-potential-sale">GoPro’s search for a potential buyer or merger</a>.</p><p><em>This is part four of a four-part series on the GoPro Mission 1 series and what’s next for GoPro. Read more about </em><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for"><em>GoPro’s first mirrorless camera</em></a><em>, the </em><a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category"><em>future of the Hero line</em></a><em>, and why the Mission 1 is the biggest launch in years.</em></p><div data-widget-type="multimodelreview" data-model-name="GoPro Mission 1,GoPro Mission 1 Pro" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/the-best-gopro-cameras">the best GoPro camera</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">the best action cameras</a>.</p>
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                                                            <title><![CDATA[ Photomator review: A digital darkroom with AI-powered photo-editing shortcuts ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Traditionally, professional Mac-based photographers would probably not be using Apple Photos as their main image-editing app. Apple Photos is great for organizing images, syncing them between devices via iCloud, and sharing them with friends and family. However, the photo-fixing tools in Apple Photos are relatively basic. For example, you can’t make mask-based selections in Apple Photos, which limits its use as a serious photo fixer. Mac-based photographers (such as myself) would need to rely on third-party apps such as Adobe Lightroom or Photoshop, <a href="https://www.digitalcameraworld.com/buying-guides/the-best-photo-editing-software">among the best photo-editing software</a>, to perform more complex or creative edits. </p><p>With the acquisition of third-party apps Pixelmator Pro and Photomator in 2025, Apple dramatically boosted its in-house photo-fixing powers. Photomator is the little sister app to Pixelmator Pro. Think of Pixelmator Pro as an Adobe Photoshop alternative, providing the ability to composite images in layers and use vector-based text to create designs for posters and flyers, for example. </p><p>The streamlined Photomator app enables users to fix common problems with color, tone, and composition without getting bogged down by Pixelmator Pro’s suite of graphic design tools. Think of Photomator as a more focused digital darkroom app that offers professional photo editors much more control over editing camera Raw files than they’d get with Apple Photos, such as the ability to make non-destructive mask-based adjustments.</p><h3 class="article-body__section" id="section-photomator-requirements"><span>Photomator: Requirements</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Processor</strong></p></td><td  ><p>Fully optimized for Apple Silicon (M1 chips and newer)</p></td></tr><tr><td class="firstcol " ><p><strong>Operating System</strong></p></td><td  ><p>macOS Ventura 13 or later. Photomator for iPhone or iPad requires iOS 17 or iPadOS 17 or later</p></td></tr><tr><td class="firstcol " ><p><strong>RAM</strong></p></td><td  ><p>8 GB</p></td></tr><tr><td class="firstcol " ><p><strong>Disk Space</strong></p></td><td  ><p>825 MB</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-photomator-price"><span>Photomator: Price</span></h3><p>Photomator is available for a yearly subscription of $34.99 / £29.99 / AU$49.99, which works out to around $2.90 / £2.50 / AU$4.15 per month, which is a far better deal than the monthly subscription cost of $7.99 / £7.99 / AU$12.99. So, for around half the price of a cup of coffee per month, you get access to a collection of more powerful image-editing tools than you’ll find in the free Apple Photos app. This is far cheaper than paying $12.99 / £12.99 per month for Photomator’s sister app Pixelmator Pro, although this is part of a bundle with high-end pro apps such as Final Cut Pro in the Apple Creator Studio – Apple’s answer to the Adobe Creative Cloud.</p><p>There is also a lifetime license if you wish to purchase the software outright, at $119.99 / £119.99 / AU$199.99, which pays for itself if you're confident you'll still be using the software in four years. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="EgG7Z57FzzqEWzbjBgKD3D" name="Management" alt="Shot of the Photomator browser, with the filter window’s boxes checked to only display Raw files that have been favorited. Other criteria are available such as Star Rating." src="https://cdn.mos.cms.futurecdn.net/EgG7Z57FzzqEWzbjBgKD3D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EgG7Z57FzzqEWzbjBgKD3D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator’s browser looks similar to Apple Photos, but offers more ways to manage assets, such as flagging and star rating them, then filtering via a combination of criteria. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>So, if you’re primarily using Apple Photos to organize, edit, and share your iPhone-snapped images, then Photomator is well worth considering thanks to its more powerful toolset. Photomator also slots perfectly into the Apple ecosystem as it enables you to access and edit images stored in your iCloud library. </p><p>You can also run Photomator on your Mac, iPhone, and iPad, and edits made on one platform are synced on the others. If you’re not sure about Photomator, you can take it for a free seven-day trial run, but make sure that you cancel the subscription via your Apple account before the end of the trial period, or the annual subscription will kick in.</p><div data-widget-type="review" data-model-name="Pixelmator Photomator" class="hawk-root"></div><h3 class="article-body__section" id="section-photomator-interface-usability"><span>Photomator: Interface & Usability</span></h3><p>When you launch Photomator, the first thing that you see is the browser, which is similar in layout and design to the browser in Apple Photos. Here you can explore assets by flicking through Albums that you’ve already created in Apple Photos, or you can create new Albums in Photomator, and they’ll appear in Apple Photos after syncing via iCloud. So, Photomator is firmly and effectively embedded in the Apple ecosystem.</p><p>A key interface difference between Photos and Photomator is the color scheme. Unlike the white background in Apple Photos, Photomator’s interface is a neutral black and gray, which echoes the look of pro photo-fixing apps such as Adobe Lightroom. The black-and-gray interface also brings Photomator in line with the look of other Apple apps such as Final Cut Pro and Pixelmator Pro. The Photomator browser also enables you to manage your assets with more control than you can with the Apple Photos browser. For example, in Photomator, you can assign star ratings to shots and then filter for specific ratings.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="auggLPy5Mh4aTZXjvYzX4D" name="Filters" alt="A shot of a model in an urban corridor. The colors and tones have been creatively graded by clicking on a "Night" themed filter in the filmstrip along the bottom of the workspace." src="https://cdn.mos.cms.futurecdn.net/auggLPy5Mh4aTZXjvYzX4D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/auggLPy5Mh4aTZXjvYzX4D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator’s comprehensive collection of themed one-click filters offers a quick way to change the look and mood of your shots. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>But Photomator’s key strengths lie not in the browser but in the edit windows. Double-click on a photo and it appears in a clean black-and-gray workspace. At the top, in the menu bar, is a series of icons that access a range of image-editing workspaces and tools. These icons are ML (which unleashes a range of machine learning adjustments to color and tone in a click), Repair tool (providing a more advanced way to remove unwanted elements than you get in the Photos app), Clone tool (for manually sampling and relocating pixels), Crop tool (more on that in the Performance section), and the main workspace – Color Adjustments. It’s in Color Adjustments that you find most of the action in Photomator thanks to a host of photo-fixing and AI-powered digital darkroom tools. We’ll delve into this workspace in the Performance section of this review.</p><p>Also in the toolbar is an HDR (High Dynamic Range) button. This enables you to see a wider range of colors and tones if your device’s display supports that feature, but you can toggle it off, which is especially useful if you’re editing for print. There’s also an ellipsis (...) icon that provides access to other tools, such as an ML-powered Super Resolution tool. This will prove useful if you want to enlarge typically low-res files produced by generative AI.</p><p>Oh, Photomator also looks and behaves in a similar way on the iPadOS version of the app, though that does lack some of the macOS version’s tools, such as the Black & White and Color Monochrome panels. This isn’t a major issue, as both the Mac and iPadOS versions are included in the subscription, so you could start editing on the iPad and then finish off with the extra tools on your Mac’s version of Photomator.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="UHdGWzzwbeJLAH6PEPFK3D" name="Masks" alt="Shot of the mask selection tools in the Layer panel. A model poses in a corridor. A mask has been used to select the shot’s background. The masked background area is indicated by a red overlay." src="https://cdn.mos.cms.futurecdn.net/UHdGWzzwbeJLAH6PEPFK3D.jpg" mos="" align="middle" fullscreen="" width="2560" height="1656" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">AI can be summoned to create a layer-based mask that enables you to selectively adjust the color or tonal properties of a specific subject. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><h3 class="article-body__section" id="section-photomator-performance"><span>Photomator: Performance</span></h3><p>If you’ve used any image-editing app before, you’ll take to Photomator like a duck to water, thanks to a collection of typical tools such as a Basic panel with sliders that adjust Exposure, Shadows, Highlights, etc. A good place to start is by clicking on the ML button, as this causes AI to analyze a shot to tweak colors and tones. You’ll then notice that sliders in the Color Adjustments panel have been repositioned. Tools are grouped into panels that can be toggled open (or collapsed), making it easy to focus on specific photo-fixing tasks. Some tools, such as Selective Color and Curves, look and behave the way the equivalent tools do in the Photos app, so there’s no steep learning curve to climb.</p><p>However, you soon begin to see Photomator’s superiority over Apple Photos when it comes to making selective adjustments. At the top of Photomator’s Color Adjustments panel is a Layers panel. By default, you’ll see the image layer. Click on the "+" icon to access commands such as Select Subject. This uses AI (ML) to create a mask that enables you to adjust properties such as color, tone, clarity, etc., for a person without changing the background. You can use the Select Background command to create a new mask on a separate layer and apply selective adjustments to the background.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="TPKSFoED4w3TmKWHHNFRxC" name="LUTS" alt="Shot of World War II reenactors and a tank on a battlefield. A Red LUT has been applied from the Grayscale Conversion selection of LUTs." src="https://cdn.mos.cms.futurecdn.net/TPKSFoED4w3TmKWHHNFRxC.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TPKSFoED4w3TmKWHHNFRxC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator offers themed collections of LUTs (Look-Up Tables) that change a photo’s tones and colors in a click. Here we’re mimicking placing a red filter over a camera’s lens as it shoots black-and-white film, dramatically darkening the blue skies. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>This makes it easy to produce creative edits such as a spot-color effect, where a person in full color stands against a black-and-white background, for example. You can also use masks to adjust the Clarity of background brickwork while preserving the smooth skin tones of a model, for example. See the video below to see layer-based editing in action.</p><iframe src="https://content.jwplatform.com/players/3CHeXhVC.html" id="3CHeXhVC" title="Photomator Video Overview" width="600" height="338" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>You can also use Photomator to apply edits (such as tweaking tone curves) as adjustment layers – just like you can in Adobe Photoshop. This makes it easy to fine-tune the look of your edited photo, as you can tweak an adjustment layer’s properties with ease or toggle it on and off to see what it brings to the image-editing party! I found that Photomator’s AI-powered mask-creating tools worked really well, though you can fine-tune them using brush-based tools if necessary. But if you need to combine images as composited layers, then you’ll need Pixelmator Pro, not Photomator.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="EECwWfg8QU7yf4gCecMV5D" name="Repair" alt="Side-by-side comparison of a model. On the left, the brush-based Repair tool has been used to spray over a light wand. On the right, we see a version of the shot where the lamp has been removed." src="https://cdn.mos.cms.futurecdn.net/EECwWfg8QU7yf4gCecMV5D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EECwWfg8QU7yf4gCecMV5D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AI-powered Repair tool enables you to scribble over unwanted subjects (such as a light wand) and replace them automatically with appropriate pixels. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>As well as photo fixing, Photomator enables you to indulge in some creative processing, courtesy of one-click color and tone tweaking filters. Filters are presented in a filmstrip of thumbnails along the bottom of the workspace, with each thumbnail previewing the look that the filter will apply to your currently open photo. Filters are grouped into themes such as B&W (Black & White – obviously) and CN (Cinematic – less obviously!). The handy thing about filters is that they instantly alter a host of properties in various sections of the Color Adjustments panel, so they teach you more about how these adjustment tools work. A nice touch is the ability to manually tweak a host of image adjustment tools to get a look that you like, and then save these adjustments as a custom one-click filter.</p><p>Another quick way to produce a wide range of mood-changing creative looks is to experiment with the options in the LUT (Look-Up Table) section of the Color Adjustments panel. Here there are some excellent Grayscale Conversion filters that mimic the different looks that you get when placing different colored filters over the lens when shooting with black-and-white film, such as using a red filter to darken blue skies in black-and-white prints. Unlike Filters, LUTs don’t change the position of sliders in the Color Adjustments panel. You can also export custom filters that you’ve created as LUTs (in .cube format), which some photographers will find useful.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="S2jFPRsWfx6ypd2AgPkozC" name="Crop" alt="Shot of the Crop window, featuring a collection of overlays such as Rule of Thirds and Golden Ratio. The shot has been automatically rotated by 2.09° to counteract a tilted horizon." src="https://cdn.mos.cms.futurecdn.net/S2jFPRsWfx6ypd2AgPkozC.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/S2jFPRsWfx6ypd2AgPkozC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Crop icon gives you tools to manually improve composition. You can also summon AI to crop a shot and straighten wonky horizons in an instant. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>Talking of file formats, Photomator offers comprehensive support to photographers who prefer to shoot and edit in their camera brand’s own Raw format, including, of course, Apple ProRAW .dng (Digital Negative) files from iPhones such as the iPhone 17 Pro and 17 Pro Max. Photomator currently supports over 750 Raw formats, and as it is an annual subscription-based app, support for new Raw formats should be added over the year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2732px;"><p class="vanilla-image-block" style="padding-top:74.96%;"><img id="5rmoPxjCCgJdvzSbeamV4D" name="iPad" alt="Shot of the Photomator workspace on an iPad. The Selective Clarity panel has been toggled open and we’ve boosted the clarity of a model portrait’s midtones." src="https://cdn.mos.cms.futurecdn.net/5rmoPxjCCgJdvzSbeamV4D.jpg" mos="" align="middle" fullscreen="" width="2732" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator looks and behaves in a similar way on the iPadOS version, though you lack the Black and White color channel mixing tool found in the macOS version and there’s no Color Monochrome tool either (which adds color tints to black-and-white conversions). </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><h3 class="article-body__section" id="section-photomator-verdict"><span>Photomator: Verdict</span></h3><p>If you’re a long-term Apple Photos user who wants to "up" your photo-editing skills without climbing a steep learning curve or spending a lot of cash, then Photomator is well worth considering, especially thanks to its effective AI-powered selection tools and layered, non-destructive, mask-based editing powers. The Repair tool is marginally better at removing unwanted objects than Apple Photos’ Clean Up tool, though both fall short of Adobe’s much more powerful and effective Generative Fill and Remove tools. I particularly enjoyed the ability to start editing a shot on the iPadOS version of Photomator and then continue editing it via my macOS version of the app, courtesy of syncing via iCloud. Photomator is an effective and affordable addition to the Mac photo-fixing ecosystem.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★☆</p></td><td  ><p>Photomator supports over 750 camera Raw formats. AI-powered layer-based mask creation enables you to target and tweak the colors and tones of a subject or background selectively, though you can’t composite images on layers.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★☆</p></td><td  ><p>Photomator has a similar look to the Apple Photos app that you’re familiar with, so it’s easy to get to grips with. AI-powered adjustment and selection tools offer a springboard to making more complex edits (such as layer mask creation).</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★☆</p></td><td  ><p>Filters and LUTs offer quick and effective ways to create a wide range of looks in a few clicks. AI-powered tools such as Auto Straighten and Auto Crop also work well and speed up your workflow. The Repair tool is better than in Photos, but not a patch on Adobe’s Generative Fill and Remove tools.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★★</p></td><td  ><p>For much less than the price of one cup of coffee per month, Photomator offers a more powerful and affordable complementary app to Apple Photos.</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="46a4ce32-9be4-11f1-b686-99c19acf08c8" data-action="Deal Block" data-label="Pixelmator Pro" data-dimension48="Pixelmator Pro" href="https://www.digitalcameraworld.com/tech/software/pixelmator-pro-4-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:64.75%;"><img id="HobptMH3kjvt9Ur3W8GNLC" name="PixelmatorPro_Alterantive" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/HobptMH3kjvt9Ur3W8GNLC.jpg" mos="" align="middle" fullscreen="" width="1200" height="777" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/tech/software/pixelmator-pro-4-review" data-dimension112="46a4ce32-9be4-11f1-b686-99c19acf08c8" data-action="Deal Block" data-label="Pixelmator Pro" data-dimension48="Pixelmator Pro" data-dimension25=""><strong>Pixelmator Pro</strong></a><br>This is Photomator’s sister app. And it must be the <em>big</em> sister, as it can do much more than Photomator thanks to its suite of design tools. More importantly, Pixelmator Pro enables you to edit images in layers, making it behave much more like Photoshop than Photomator can.</p></div><div class="product"><a data-dimension112="46a4cedc-9be4-11f1-85e6-f1eebe12dfd3" data-action="Deal Block" data-label="Adobe Lightroom CC" data-dimension48="Adobe Lightroom CC" href="https://www.digitalcameraworld.com/reviews/adobe-lightroom-cc-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ubm3EfRnK6VHFTbF5q7hHC" name="Lightroom_Alternative" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ubm3EfRnK6VHFTbF5q7hHC.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/reviews/adobe-lightroom-cc-review" data-dimension112="46a4cedc-9be4-11f1-85e6-f1eebe12dfd3" data-action="Deal Block" data-label="Adobe Lightroom CC" data-dimension48="Adobe Lightroom CC" data-dimension25=""><strong>Adobe Lightroom CC</strong><br></a>Like Photomator, Lightroom is a dedicated digital darkroom, uncluttered with typography and design tools. And like Photomator, Lightroom syncs via macOS and iOS devices, so you can edit photos wherever and whenever you like. Lightroom also uses AI to create masks for selective subject adjustment.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/photomator-review</link>
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                            <![CDATA[ This AI-powered photo-fixing app enables you to select and edit the colors and tones of specific subjects with speed and precision ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Cairns ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Se4df8ceTntcYUdPVeRK4o.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[George Cairns]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photomator]]></media:description>                                                            <media:text><![CDATA[Photomator]]></media:text>
                                <media:title type="plain"><![CDATA[Photomator]]></media:title>
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                                <p>Traditionally, professional Mac-based photographers would probably not be using Apple Photos as their main image-editing app. Apple Photos is great for organizing images, syncing them between devices via iCloud, and sharing them with friends and family. However, the photo-fixing tools in Apple Photos are relatively basic. For example, you can’t make mask-based selections in Apple Photos, which limits its use as a serious photo fixer. Mac-based photographers (such as myself) would need to rely on third-party apps such as Adobe Lightroom or Photoshop, <a href="https://www.digitalcameraworld.com/buying-guides/the-best-photo-editing-software">among the best photo-editing software</a>, to perform more complex or creative edits. </p><p>With the acquisition of third-party apps Pixelmator Pro and Photomator in 2025, Apple dramatically boosted its in-house photo-fixing powers. Photomator is the little sister app to Pixelmator Pro. Think of Pixelmator Pro as an Adobe Photoshop alternative, providing the ability to composite images in layers and use vector-based text to create designs for posters and flyers, for example. </p><p>The streamlined Photomator app enables users to fix common problems with color, tone, and composition without getting bogged down by Pixelmator Pro’s suite of graphic design tools. Think of Photomator as a more focused digital darkroom app that offers professional photo editors much more control over editing camera Raw files than they’d get with Apple Photos, such as the ability to make non-destructive mask-based adjustments.</p><h3 class="article-body__section" id="section-photomator-requirements"><span>Photomator: Requirements</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Processor</strong></p></td><td  ><p>Fully optimized for Apple Silicon (M1 chips and newer)</p></td></tr><tr><td class="firstcol " ><p><strong>Operating System</strong></p></td><td  ><p>macOS Ventura 13 or later. Photomator for iPhone or iPad requires iOS 17 or iPadOS 17 or later</p></td></tr><tr><td class="firstcol " ><p><strong>RAM</strong></p></td><td  ><p>8 GB</p></td></tr><tr><td class="firstcol " ><p><strong>Disk Space</strong></p></td><td  ><p>825 MB</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-photomator-price"><span>Photomator: Price</span></h3><p>Photomator is available for a yearly subscription of $34.99 / £29.99 / AU$49.99, which works out to around $2.90 / £2.50 / AU$4.15 per month, which is a far better deal than the monthly subscription cost of $7.99 / £7.99 / AU$12.99. So, for around half the price of a cup of coffee per month, you get access to a collection of more powerful image-editing tools than you’ll find in the free Apple Photos app. This is far cheaper than paying $12.99 / £12.99 per month for Photomator’s sister app Pixelmator Pro, although this is part of a bundle with high-end pro apps such as Final Cut Pro in the Apple Creator Studio – Apple’s answer to the Adobe Creative Cloud.</p><p>There is also a lifetime license if you wish to purchase the software outright, at $119.99 / £119.99 / AU$199.99, which pays for itself if you're confident you'll still be using the software in four years. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="EgG7Z57FzzqEWzbjBgKD3D" name="Management" alt="Shot of the Photomator browser, with the filter window’s boxes checked to only display Raw files that have been favorited. Other criteria are available such as Star Rating." src="https://cdn.mos.cms.futurecdn.net/EgG7Z57FzzqEWzbjBgKD3D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EgG7Z57FzzqEWzbjBgKD3D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator’s browser looks similar to Apple Photos, but offers more ways to manage assets, such as flagging and star rating them, then filtering via a combination of criteria. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>So, if you’re primarily using Apple Photos to organize, edit, and share your iPhone-snapped images, then Photomator is well worth considering thanks to its more powerful toolset. Photomator also slots perfectly into the Apple ecosystem as it enables you to access and edit images stored in your iCloud library. </p><p>You can also run Photomator on your Mac, iPhone, and iPad, and edits made on one platform are synced on the others. If you’re not sure about Photomator, you can take it for a free seven-day trial run, but make sure that you cancel the subscription via your Apple account before the end of the trial period, or the annual subscription will kick in.</p><div data-widget-type="review" data-model-name="Pixelmator Photomator" class="hawk-root"></div><h3 class="article-body__section" id="section-photomator-interface-usability"><span>Photomator: Interface & Usability</span></h3><p>When you launch Photomator, the first thing that you see is the browser, which is similar in layout and design to the browser in Apple Photos. Here you can explore assets by flicking through Albums that you’ve already created in Apple Photos, or you can create new Albums in Photomator, and they’ll appear in Apple Photos after syncing via iCloud. So, Photomator is firmly and effectively embedded in the Apple ecosystem.</p><p>A key interface difference between Photos and Photomator is the color scheme. Unlike the white background in Apple Photos, Photomator’s interface is a neutral black and gray, which echoes the look of pro photo-fixing apps such as Adobe Lightroom. The black-and-gray interface also brings Photomator in line with the look of other Apple apps such as Final Cut Pro and Pixelmator Pro. The Photomator browser also enables you to manage your assets with more control than you can with the Apple Photos browser. For example, in Photomator, you can assign star ratings to shots and then filter for specific ratings.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="auggLPy5Mh4aTZXjvYzX4D" name="Filters" alt="A shot of a model in an urban corridor. The colors and tones have been creatively graded by clicking on a "Night" themed filter in the filmstrip along the bottom of the workspace." src="https://cdn.mos.cms.futurecdn.net/auggLPy5Mh4aTZXjvYzX4D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/auggLPy5Mh4aTZXjvYzX4D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator’s comprehensive collection of themed one-click filters offers a quick way to change the look and mood of your shots. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>But Photomator’s key strengths lie not in the browser but in the edit windows. Double-click on a photo and it appears in a clean black-and-gray workspace. At the top, in the menu bar, is a series of icons that access a range of image-editing workspaces and tools. These icons are ML (which unleashes a range of machine learning adjustments to color and tone in a click), Repair tool (providing a more advanced way to remove unwanted elements than you get in the Photos app), Clone tool (for manually sampling and relocating pixels), Crop tool (more on that in the Performance section), and the main workspace – Color Adjustments. It’s in Color Adjustments that you find most of the action in Photomator thanks to a host of photo-fixing and AI-powered digital darkroom tools. We’ll delve into this workspace in the Performance section of this review.</p><p>Also in the toolbar is an HDR (High Dynamic Range) button. This enables you to see a wider range of colors and tones if your device’s display supports that feature, but you can toggle it off, which is especially useful if you’re editing for print. There’s also an ellipsis (...) icon that provides access to other tools, such as an ML-powered Super Resolution tool. This will prove useful if you want to enlarge typically low-res files produced by generative AI.</p><p>Oh, Photomator also looks and behaves in a similar way on the iPadOS version of the app, though that does lack some of the macOS version’s tools, such as the Black & White and Color Monochrome panels. This isn’t a major issue, as both the Mac and iPadOS versions are included in the subscription, so you could start editing on the iPad and then finish off with the extra tools on your Mac’s version of Photomator.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="UHdGWzzwbeJLAH6PEPFK3D" name="Masks" alt="Shot of the mask selection tools in the Layer panel. A model poses in a corridor. A mask has been used to select the shot’s background. The masked background area is indicated by a red overlay." src="https://cdn.mos.cms.futurecdn.net/UHdGWzzwbeJLAH6PEPFK3D.jpg" mos="" align="middle" fullscreen="" width="2560" height="1656" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">AI can be summoned to create a layer-based mask that enables you to selectively adjust the color or tonal properties of a specific subject. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><h3 class="article-body__section" id="section-photomator-performance"><span>Photomator: Performance</span></h3><p>If you’ve used any image-editing app before, you’ll take to Photomator like a duck to water, thanks to a collection of typical tools such as a Basic panel with sliders that adjust Exposure, Shadows, Highlights, etc. A good place to start is by clicking on the ML button, as this causes AI to analyze a shot to tweak colors and tones. You’ll then notice that sliders in the Color Adjustments panel have been repositioned. Tools are grouped into panels that can be toggled open (or collapsed), making it easy to focus on specific photo-fixing tasks. Some tools, such as Selective Color and Curves, look and behave the way the equivalent tools do in the Photos app, so there’s no steep learning curve to climb.</p><p>However, you soon begin to see Photomator’s superiority over Apple Photos when it comes to making selective adjustments. At the top of Photomator’s Color Adjustments panel is a Layers panel. By default, you’ll see the image layer. Click on the "+" icon to access commands such as Select Subject. This uses AI (ML) to create a mask that enables you to adjust properties such as color, tone, clarity, etc., for a person without changing the background. You can use the Select Background command to create a new mask on a separate layer and apply selective adjustments to the background.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="TPKSFoED4w3TmKWHHNFRxC" name="LUTS" alt="Shot of World War II reenactors and a tank on a battlefield. A Red LUT has been applied from the Grayscale Conversion selection of LUTs." src="https://cdn.mos.cms.futurecdn.net/TPKSFoED4w3TmKWHHNFRxC.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TPKSFoED4w3TmKWHHNFRxC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator offers themed collections of LUTs (Look-Up Tables) that change a photo’s tones and colors in a click. Here we’re mimicking placing a red filter over a camera’s lens as it shoots black-and-white film, dramatically darkening the blue skies. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>This makes it easy to produce creative edits such as a spot-color effect, where a person in full color stands against a black-and-white background, for example. You can also use masks to adjust the Clarity of background brickwork while preserving the smooth skin tones of a model, for example. See the video below to see layer-based editing in action.</p><iframe src="https://content.jwplatform.com/players/3CHeXhVC.html" id="3CHeXhVC" title="Photomator Video Overview" width="600" height="338" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>You can also use Photomator to apply edits (such as tweaking tone curves) as adjustment layers – just like you can in Adobe Photoshop. This makes it easy to fine-tune the look of your edited photo, as you can tweak an adjustment layer’s properties with ease or toggle it on and off to see what it brings to the image-editing party! I found that Photomator’s AI-powered mask-creating tools worked really well, though you can fine-tune them using brush-based tools if necessary. But if you need to combine images as composited layers, then you’ll need Pixelmator Pro, not Photomator.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="EECwWfg8QU7yf4gCecMV5D" name="Repair" alt="Side-by-side comparison of a model. On the left, the brush-based Repair tool has been used to spray over a light wand. On the right, we see a version of the shot where the lamp has been removed." src="https://cdn.mos.cms.futurecdn.net/EECwWfg8QU7yf4gCecMV5D.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EECwWfg8QU7yf4gCecMV5D.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AI-powered Repair tool enables you to scribble over unwanted subjects (such as a light wand) and replace them automatically with appropriate pixels. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>As well as photo fixing, Photomator enables you to indulge in some creative processing, courtesy of one-click color and tone tweaking filters. Filters are presented in a filmstrip of thumbnails along the bottom of the workspace, with each thumbnail previewing the look that the filter will apply to your currently open photo. Filters are grouped into themes such as B&W (Black & White – obviously) and CN (Cinematic – less obviously!). The handy thing about filters is that they instantly alter a host of properties in various sections of the Color Adjustments panel, so they teach you more about how these adjustment tools work. A nice touch is the ability to manually tweak a host of image adjustment tools to get a look that you like, and then save these adjustments as a custom one-click filter.</p><p>Another quick way to produce a wide range of mood-changing creative looks is to experiment with the options in the LUT (Look-Up Table) section of the Color Adjustments panel. Here there are some excellent Grayscale Conversion filters that mimic the different looks that you get when placing different colored filters over the lens when shooting with black-and-white film, such as using a red filter to darken blue skies in black-and-white prints. Unlike Filters, LUTs don’t change the position of sliders in the Color Adjustments panel. You can also export custom filters that you’ve created as LUTs (in .cube format), which some photographers will find useful.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:64.69%;"><img id="S2jFPRsWfx6ypd2AgPkozC" name="Crop" alt="Shot of the Crop window, featuring a collection of overlays such as Rule of Thirds and Golden Ratio. The shot has been automatically rotated by 2.09° to counteract a tilted horizon." src="https://cdn.mos.cms.futurecdn.net/S2jFPRsWfx6ypd2AgPkozC.jpg" mos="" align="middle" fullscreen="1" width="2560" height="1656" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/S2jFPRsWfx6ypd2AgPkozC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Crop icon gives you tools to manually improve composition. You can also summon AI to crop a shot and straighten wonky horizons in an instant. </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><p>Talking of file formats, Photomator offers comprehensive support to photographers who prefer to shoot and edit in their camera brand’s own Raw format, including, of course, Apple ProRAW .dng (Digital Negative) files from iPhones such as the iPhone 17 Pro and 17 Pro Max. Photomator currently supports over 750 Raw formats, and as it is an annual subscription-based app, support for new Raw formats should be added over the year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2732px;"><p class="vanilla-image-block" style="padding-top:74.96%;"><img id="5rmoPxjCCgJdvzSbeamV4D" name="iPad" alt="Shot of the Photomator workspace on an iPad. The Selective Clarity panel has been toggled open and we’ve boosted the clarity of a model portrait’s midtones." src="https://cdn.mos.cms.futurecdn.net/5rmoPxjCCgJdvzSbeamV4D.jpg" mos="" align="middle" fullscreen="" width="2732" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Photomator looks and behaves in a similar way on the iPadOS version, though you lack the Black and White color channel mixing tool found in the macOS version and there’s no Color Monochrome tool either (which adds color tints to black-and-white conversions). </span><span class="credit" itemprop="copyrightHolder">(Image credit: George Cairns)</span></figcaption></figure><h3 class="article-body__section" id="section-photomator-verdict"><span>Photomator: Verdict</span></h3><p>If you’re a long-term Apple Photos user who wants to "up" your photo-editing skills without climbing a steep learning curve or spending a lot of cash, then Photomator is well worth considering, especially thanks to its effective AI-powered selection tools and layered, non-destructive, mask-based editing powers. The Repair tool is marginally better at removing unwanted objects than Apple Photos’ Clean Up tool, though both fall short of Adobe’s much more powerful and effective Generative Fill and Remove tools. I particularly enjoyed the ability to start editing a shot on the iPadOS version of Photomator and then continue editing it via my macOS version of the app, courtesy of syncing via iCloud. Photomator is an effective and affordable addition to the Mac photo-fixing ecosystem.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★☆</p></td><td  ><p>Photomator supports over 750 camera Raw formats. AI-powered layer-based mask creation enables you to target and tweak the colors and tones of a subject or background selectively, though you can’t composite images on layers.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★☆</p></td><td  ><p>Photomator has a similar look to the Apple Photos app that you’re familiar with, so it’s easy to get to grips with. AI-powered adjustment and selection tools offer a springboard to making more complex edits (such as layer mask creation).</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★☆</p></td><td  ><p>Filters and LUTs offer quick and effective ways to create a wide range of looks in a few clicks. AI-powered tools such as Auto Straighten and Auto Crop also work well and speed up your workflow. The Repair tool is better than in Photos, but not a patch on Adobe’s Generative Fill and Remove tools.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★★</p></td><td  ><p>For much less than the price of one cup of coffee per month, Photomator offers a more powerful and affordable complementary app to Apple Photos.</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="46a4ce32-9be4-11f1-b686-99c19acf08c8" data-action="Deal Block" data-label="Pixelmator Pro" data-dimension48="Pixelmator Pro" href="https://www.digitalcameraworld.com/tech/software/pixelmator-pro-4-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:64.75%;"><img id="HobptMH3kjvt9Ur3W8GNLC" name="PixelmatorPro_Alterantive" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/HobptMH3kjvt9Ur3W8GNLC.jpg" mos="" align="middle" fullscreen="" width="1200" height="777" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/tech/software/pixelmator-pro-4-review" data-dimension112="46a4ce32-9be4-11f1-b686-99c19acf08c8" data-action="Deal Block" data-label="Pixelmator Pro" data-dimension48="Pixelmator Pro" data-dimension25=""><strong>Pixelmator Pro</strong></a><br>This is Photomator’s sister app. And it must be the <em>big</em> sister, as it can do much more than Photomator thanks to its suite of design tools. More importantly, Pixelmator Pro enables you to edit images in layers, making it behave much more like Photoshop than Photomator can.</p></div><div class="product"><a data-dimension112="46a4cedc-9be4-11f1-85e6-f1eebe12dfd3" data-action="Deal Block" data-label="Adobe Lightroom CC" data-dimension48="Adobe Lightroom CC" href="https://www.digitalcameraworld.com/reviews/adobe-lightroom-cc-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ubm3EfRnK6VHFTbF5q7hHC" name="Lightroom_Alternative" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ubm3EfRnK6VHFTbF5q7hHC.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.digitalcameraworld.com/reviews/adobe-lightroom-cc-review" data-dimension112="46a4cedc-9be4-11f1-85e6-f1eebe12dfd3" data-action="Deal Block" data-label="Adobe Lightroom CC" data-dimension48="Adobe Lightroom CC" data-dimension25=""><strong>Adobe Lightroom CC</strong><br></a>Like Photomator, Lightroom is a dedicated digital darkroom, uncluttered with typography and design tools. And like Photomator, Lightroom syncs via macOS and iOS devices, so you can edit photos wherever and whenever you like. Lightroom also uses AI to create masks for selective subject adjustment.</p></div>
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                                                            <title><![CDATA[ What? A full-frame f/1.8 prime for less than US$100? TTArtisan just released the cheapest 85mm out there! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It looks like TTArtisan is trying to capture the budget end of the 85mm market, as the Chinese lens manufacturer has just released the most affordable full-frame 85mm prime lens available to consumers.</p><p>While the TTArtisan AF 85mm f/1.8 Neo – currently available for Nikon Z-mount and Sony E-mount – might be as basic as they come, at just $99 (approximately £72 / AU$138) this lens could be a tantalizing prospect for anyone looking to pick up a fast yet highly affordable prime.</p><p>The new Neo combines a fast f/1.8 aperture with a light telephoto focal length – becoming effectively even longer on an APS-C camera, with an equivalent 127.5mm length – making it an ideal <a href="https://www.digitalcameraworld.com/buying-guides/the-best-85mm-lenses-for-portraits">portrait lens</a> that's able to achieve subject separation while flattering features. </p><p>With 12 optical elements arranged in 8 groups – including 2 extra-low-dispersion optics as well as 2 high-refractive-index elements – for a cheap lens it boasts a promising formula. However, where you don’t get as much bang for your buck is in the focus.</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/0QKbvNpsvEI" allowfullscreen></iframe></div></div><p><strong>ABOVE: Watch the promotional video</strong></p><p>The 85mm f/1.8 Neo AF is powered by a stepping motor (STM), which is near-silent but not as fast as the magnetic linear motors powering the AF in premium primes such as the<a href="https://www.digitalcameraworld.com/reviews/sony-fe-85mm-f14-gm-ii-review"> Sony FE 85mm f/1.4 GM II</a>.</p><p>But there's also no manual focus – nor any lens barrel switches or weather sealing, so there are no bells or whistles here. However, the Neo’s basic design means it’s customizable – and you’re able to personalize the exterior with stickers, paint or <a href="https://www.digitalcameraworld.com/cameras/lenses/these-rumored-psychedelic-ringless-customizable-camera-lenses-are-a-waste-why-not-have-funky-lens-sleeves-instead">3D-printed shells</a>.</p><p>Does any of this bolster performance? No, but it’ll probably appeal to youngsters and collectors who want a quirky piece of kit where the price is more important than pixel-peeping. If you want to add a fast 85mm to your kit bag without breaking the bank, at $99 this makes a lot of sense. </p><p>The TTArtisan 85mm AF f/1.8 Neo is available now at<a href="https://bhpho.to/4gHUpMh" target="_blank" rel="sponsored"> B&H Photo</a>,<a href="https://www.amazon.co.uk/TTArtisan-85mm-Full-Frame-Focus-Mount/dp/B0H5CG29GJ/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.apn4pdQ5gD8DYpIOJMwDdZN27mTOYJiVoln4w6mlbrUQ72eB3EQVmsA8ZVki44AUPLiLvZWdocWXUDQkLACmlu9Ksh34fhOUzb6XwWKLWS9bicyMkZJT69D2-q-2TgxVjVQ4-EP6zfkYbmI6G8ReL7F0tCmnvSwus4B-tDSDNNbfVHXa4KXX5eb6pZf0cMfFBtLgmAqQXe4mKE5-Qh_VQX18Z7JffZSefsWZcbkBHaQVT3cWbQEM2_kgjCdotdWyO_K5_Kv8_AeIAXHfgoImLgHKWmvc3BXRjontdpt5EvU.S42JQKYRMXEDiV2bBjeI6NCFf2PluL3zoME8QGkwW6w&dib_tag=se&keywords=TTArtisan+85mm+neo&qid=1787321512&s=photo&sr=1-1-spons&aref=QZZw42Fktz&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1" target="_blank" rel="sponsored"> Amazon</a> and from<a href="https://ttartisan.store/products/ttartisan-af-85mm-f1-8-neo?ref=1N3BHPnf3rU7j4" target="_blank" rel="nofollow"> TTArtisan</a> directly. </p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here's our pick of <a href="https://www.digitalcameraworld.com/buying-guides/cheap-primes-lenses">the best cheap lenses</a>. These affordable but capable primes are all for mirrorless cameras.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/what-a-full-frame-f-1-8-prime-for-less-than-us-usd100-ttartisan-just-released-the-cheapest-85mm-out-there</link>
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                            <![CDATA[ TTArtisan’s new 85mm lens may be as basic as they come, but being just as cheap might make it an interesting prospect for anyone looking for a fast yet highly affordable prime ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 15:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
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                                                            <media:credit><![CDATA[TTArtisan]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ A camera lens.]]></media:description>                                                            <media:text><![CDATA[ A camera lens.]]></media:text>
                                <media:title type="plain"><![CDATA[ A camera lens.]]></media:title>
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                                <p>It looks like TTArtisan is trying to capture the budget end of the 85mm market, as the Chinese lens manufacturer has just released the most affordable full-frame 85mm prime lens available to consumers.</p><p>While the TTArtisan AF 85mm f/1.8 Neo – currently available for Nikon Z-mount and Sony E-mount – might be as basic as they come, at just $99 (approximately £72 / AU$138) this lens could be a tantalizing prospect for anyone looking to pick up a fast yet highly affordable prime.</p><p>The new Neo combines a fast f/1.8 aperture with a light telephoto focal length – becoming effectively even longer on an APS-C camera, with an equivalent 127.5mm length – making it an ideal <a href="https://www.digitalcameraworld.com/buying-guides/the-best-85mm-lenses-for-portraits">portrait lens</a> that's able to achieve subject separation while flattering features. </p><p>With 12 optical elements arranged in 8 groups – including 2 extra-low-dispersion optics as well as 2 high-refractive-index elements – for a cheap lens it boasts a promising formula. However, where you don’t get as much bang for your buck is in the focus.</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/0QKbvNpsvEI" allowfullscreen></iframe></div></div><p><strong>ABOVE: Watch the promotional video</strong></p><p>The 85mm f/1.8 Neo AF is powered by a stepping motor (STM), which is near-silent but not as fast as the magnetic linear motors powering the AF in premium primes such as the<a href="https://www.digitalcameraworld.com/reviews/sony-fe-85mm-f14-gm-ii-review"> Sony FE 85mm f/1.4 GM II</a>.</p><p>But there's also no manual focus – nor any lens barrel switches or weather sealing, so there are no bells or whistles here. However, the Neo’s basic design means it’s customizable – and you’re able to personalize the exterior with stickers, paint or <a href="https://www.digitalcameraworld.com/cameras/lenses/these-rumored-psychedelic-ringless-customizable-camera-lenses-are-a-waste-why-not-have-funky-lens-sleeves-instead">3D-printed shells</a>.</p><p>Does any of this bolster performance? No, but it’ll probably appeal to youngsters and collectors who want a quirky piece of kit where the price is more important than pixel-peeping. If you want to add a fast 85mm to your kit bag without breaking the bank, at $99 this makes a lot of sense. </p><p>The TTArtisan 85mm AF f/1.8 Neo is available now at<a href="https://bhpho.to/4gHUpMh" target="_blank" rel="sponsored"> B&H Photo</a>,<a href="https://www.amazon.co.uk/TTArtisan-85mm-Full-Frame-Focus-Mount/dp/B0H5CG29GJ/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.apn4pdQ5gD8DYpIOJMwDdZN27mTOYJiVoln4w6mlbrUQ72eB3EQVmsA8ZVki44AUPLiLvZWdocWXUDQkLACmlu9Ksh34fhOUzb6XwWKLWS9bicyMkZJT69D2-q-2TgxVjVQ4-EP6zfkYbmI6G8ReL7F0tCmnvSwus4B-tDSDNNbfVHXa4KXX5eb6pZf0cMfFBtLgmAqQXe4mKE5-Qh_VQX18Z7JffZSefsWZcbkBHaQVT3cWbQEM2_kgjCdotdWyO_K5_Kv8_AeIAXHfgoImLgHKWmvc3BXRjontdpt5EvU.S42JQKYRMXEDiV2bBjeI6NCFf2PluL3zoME8QGkwW6w&dib_tag=se&keywords=TTArtisan+85mm+neo&qid=1787321512&s=photo&sr=1-1-spons&aref=QZZw42Fktz&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1" target="_blank" rel="sponsored"> Amazon</a> and from<a href="https://ttartisan.store/products/ttartisan-af-85mm-f1-8-neo?ref=1N3BHPnf3rU7j4" target="_blank" rel="nofollow"> TTArtisan</a> directly. </p><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here's our pick of <a href="https://www.digitalcameraworld.com/buying-guides/cheap-primes-lenses">the best cheap lenses</a>. These affordable but capable primes are all for mirrorless cameras.</p>
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                                                            <title><![CDATA[ 3 Legged Thing Wes tripod kit review: one for the road, this high-end carbon fiber travel tripod for hybrid shooters comes complete with built-in leveling base and next-gen fluid head ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It’s been about five years since I discovered 3 Legged Thing, a British company specializing in tripods and other supports. My first encounter was with the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a>. I instantly fell for Winston, and it’s still my favorite full-sized tripod to this day. Even so, a lot has happened in the last five years, and 3 Legged Thing has branched out in all sorts of different directions, currently catering to photographers and videographers, as well as ramping up its endeavors for field sports and birding, plus shooting and target sports. I’ve reviewed many 3 Legged Thing tripods and heads, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps, and other items along the way, being highly impressed by pretty much all of them.</p><p>Bringing things up to date, there’s a dynamic duo of new 3 Legged Thing video tripods in town, going by the names of Ridley and Wes. They’re both similar in many ways and are named after master movie directors. <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review">Ridley</a> (Scott) is the larger three-section tripod of the two, whereas Wes (Anderson) is the smaller sibling, with a travel-friendly, fold-down-small five-section leg design. Both carbon fiber tripods are available as sets of legs on their own, or as full kits with the same fluid head. They aim to be among the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods</a>, while the Wes that I’m reviewing here also eyes up a spot as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-tripod">best travel tripods</a> for videographers.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="8ozf7nnxJZKKHxLjK2QjCE" name="3LT_Wes 01 intro 2484.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/8ozf7nnxJZKKHxLjK2QjCE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8ozf7nnxJZKKHxLjK2QjCE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3 Legged Thing Wes is available as a set of video travel tripod legs on their own or as a complete kit with a fluid head, the latter pictured here. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-specifications"><span>3 Legged Thing Wes: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>54.8cm / 21.6in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>134.5cm / 53in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>21cm / 8.3in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.1kg / 4.6lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>14kg / 30lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>5 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>26cm / 1.02in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-wes-price"><span>3 Legged Thing Wes: Price</span></h3><p>Quality seldom comes cheap, and sure enough, a set of the premium Wes travel tripod legs will set you back $399 / £379 (AU$ TBA). Go for the complete kit with the addition of a high-performance fluid head, and you can expect to pay $599 / £569. They’re both fairly substantial chunks of money, but the features, design and build quality make them well worth the outlay, especially as both options feature a built-in leveling base, smart padded soft case and handy little extras. All in all, they’re very competitively priced.</p><div data-widget-type="review" data-model-name="3 Legged Thing Wes" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-wes-design-handling"><span>3 Legged Thing Wes: Design & Handling</span></h3><p>Wes Anderson has proved himself as an ingenious, stylistic, and very versatile movie director over the last 30 years, so Wes is an inspirational and aspirational name for this new video travel tripod from 3 Legged Thing. Available in gray and black with orange accents or in all-black, the legs are made from premium Japanese eight-layer carbon fiber with an aerospace-grade magnesium alloy canopy. But when shooting a video narrative, I feel that legs are only half the tripod story, so I went for the full kit that adds a fluid head. More on the head later, but I’ll begin with the legs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="EqMVzzAdregYh4SWfBsrBE" name="3LT_Wes 2485.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/EqMVzzAdregYh4SWfBsrBE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EqMVzzAdregYh4SWfBsrBE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The top section of each leg has a chunky 26cm / 1.02in diameter but with five sections in each leg, the bottom ones are necessarily narrow. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The small stowage size of the Wes tripod legs equates to just 44cm / 17.3in in length, or 54.8cm / 21.6in with the fluid head fitted. To my mind, that makes the kit small enough to take on pretty much every journey to any location, whether I’m pounding around local city streets or jetting off to the other side of the world. For the latter, the tripod is small enough to fit within the cabin baggage regulations of most airlines.</p><p>Fully extending all five sections of each leg reveals ever-decreasing circles, in terms of the relative diameters. Even so, the thinnest bottom sections have a perfectly respectable 14mm diameter. Not only is that significantly greater than in many travel tripods that I’ve seen and used, but it also enables a strong payload rating of 14kg / 30lb, even when the tripod is at full stretch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5074px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="AiocrSrsAJyLNQuJ5uZH9E" name="3LT_Wes 2487.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/AiocrSrsAJyLNQuJ5uZH9E.jpg" mos="" align="middle" fullscreen="1" width="5074" height="2855" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AiocrSrsAJyLNQuJ5uZH9E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Stepping down from the fattest leg sections at the top to the slimmest at the bottom, they have diameters of 26mm, 23mm, 20mm, 17mm and 14mm respectively, so you basically drop just 3mm each time around. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There are a couple of potential drawbacks to five-section legs that can outweigh the allure of compact stowage. First up, each joint is a possible point of weakness, where flexing and wobbling might be introduced. The second is that you end up with no less than 12 separate leg section locks to contend with when fully extending and contracting the tripod. That can equate to a lot of time and effort.</p><p>Thankfully, the twist-action section locks featured in the Wes only require minimal rotation to unlock and relock them. You can easily grab the full set of them for each leg when the sections are contracted, and tighten or loosen them with a single flick of the wrist. Ultimately, they’re surprisingly quick and easy to use, while maintaining super-solid locking that avoids any unwanted flexing or movement when the tripod is in use.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3660px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="YTLpirM9iKrw53LEveqz3E" name="3LT_Wes 2488.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/YTLpirM9iKrw53LEveqz3E.jpg" mos="" align="middle" fullscreen="1" width="3660" height="2060" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YTLpirM9iKrw53LEveqz3E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The twist-locks work a treat and are very tactile, with grippy, textured rubber pads to add a feelgood factor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the twist-locks for the leg sections are a brilliant piece of design that’s thoroughly well executed, the same applies to the locks for the three alternative leg angles. The leg angles themselves measure 23, 55, and 80 degrees from the vertical, so there’s plenty of room for maneuver. Moreover, the simple yet highly effective spring-loaded, push-lever locks ensure maximum speed and ease when playing all the angles. Unlike many travel tripods, including the more stills-centric <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro">3 Legged Thing Leo 2.0 + AirHead Pro</a>, there’s no time wasted swinging the legs up around the center column for compact stowage, as the Wes has no center column anyway.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3255px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="UttynGKPBP7JzKARQdNY3E" name="3LT_Wes 2489.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/UttynGKPBP7JzKARQdNY3E.jpg" mos="" align="middle" fullscreen="1" width="3255" height="1832" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UttynGKPBP7JzKARQdNY3E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The push-lever locks for the multiple leg angles make any changes quick and effortless to carry out. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>One place you generally don’t want any angles coming into play is in the platform on which the head is mounted. If you try to compensate by adjusting the level of the head itself, you’ll find that your horizons go wonky as soon as you start panning. One method is to meticulously adjust the overall height of each leg, so that the tripod canopy is level. However, this tends to be an arduous, time-consuming process, especially if you’re working on uneven ground.</p><p>To make things quick, simple, and highly effective, the Wes features a built-in leveling base that is an absolute doddle to use. It has a single locking screw with a spring-loaded handle mounted on a six-sided shaft, so you can pull out the handle and rotate it for your favored orientation. Another aid to leveling up is that the base features a bubble level, which can be rotated through a full 360 degrees for easy viewing from any angle.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3897px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GM5BM83AA2xTGSyhWx2E6E" name="3LT_Wes 2492.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/GM5BM83AA2xTGSyhWx2E6E.jpg" mos="" align="middle" fullscreen="1" width="3897" height="2193" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GM5BM83AA2xTGSyhWx2E6E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The leveling base is an integral part of the tripod design and a real bonus for videography. It’s also ideal for shooting a series of stills for stitching into a panorama. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>With the opposite of a soft underbelly, Wes has a pair of solid, robust weight hooks extending from the bottom of its magnesium alloy leveling base. They’re ideal for adding ballast to avoid the tripod swaying in the breeze if you’re shooting outdoors in windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4700px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="7WuzYhDH8FXbpPpbhjeh7E" name="3LT_Wes 2493.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/7WuzYhDH8FXbpPpbhjeh7E.jpg" mos="" align="middle" fullscreen="1" width="4700" height="2645" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7WuzYhDH8FXbpPpbhjeh7E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bottom of the leveling base features a pair of weight hooks, and they’re more tricked up than you might think. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Intent as ever to cram as many crafty design flourishes into a tripod as possible, 3 Legged Thing has doubled up the usefulness of the weight hooks. The hooks also form the T-section of an Allen key that mounts to the underside of the leveling base via a QD (Quick Detach) mechanism. A simple press of a button is all that’s required to release the Allen key, which you can then use for securing your camera to the head’s quick-release plate, or for anything else that uses the same-size Allen key.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3037px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="UCAYgRHvRFnaiURCy9GTzD" name="3LT_Wes 2494.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/UCAYgRHvRFnaiURCy9GTzD.jpg" mos="" align="middle" fullscreen="1" width="3037" height="1709" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UCAYgRHvRFnaiURCy9GTzD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">An allen key secures to the QD mount in the bottom of the leveling plate, and the mount itself can play host to straps, harnesses and other QD-compatible accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’ve written a full, standalone review of the revamped and updated <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head,</a> and as part of the complete kit, it’s an ideal match for the Wes tripod legs. It ensures wonderfully smooth tilt and pan operation and excellent all-around performance. The favorable feature set includes an adjustable, telescopic panning arm that can mount on either side for left-handed or right-handed use, and an extra-long XP100 Ultra Plate quick-release plate, which is Arca-Swiss compatible.</p><p>Another bonus is that you can use that QD-mounted Allen key that I mentioned just now to remove four screws and rotate the orientation of the head’s camera platform through 90-degree increments. The upshot is that the long QR plate can run from side to side instead of just from front to back. The sideways orientation can be more ideal if you’re using a cage, and definitely if you’re using an L-bracket like one of 3 Legged Thing’s camera-specific L-brackets or the universal <a href="https://www.digitalcameraworld.com/reviews/embargo-12-dec-2023-2pm-gmt-3-legged-thing-lexie-review">3 Legged Thing Lexie</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4993px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="F3ZRsBJsWK9WxSxzzXFU9E" name="3LT_Wes 2490.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/F3ZRsBJsWK9WxSxzzXFU9E.jpg" mos="" align="middle" fullscreen="1" width="4993" height="2810" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F3ZRsBJsWK9WxSxzzXFU9E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AirHed Cine CC fluid video head is available in gray and black with orange accents or in an all-black option to match the two colorways of the Wes tripod legs. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Going from top to bottom, or rather from head to foot, the legs are fitted with rubber pads that give a very firm and stable footing on most surfaces. There’s also a variety of alternative footwear on offer from 3 Legged Thing as optional extras. These include Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips) and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3167px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="7cyC4g8XAuYqMztmvc2DzD" name="3LT_Wes 2496.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/7cyC4g8XAuYqMztmvc2DzD.jpg" mos="" align="middle" fullscreen="1" width="3167" height="1782" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7cyC4g8XAuYqMztmvc2DzD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The rubber feet unscrew so you can fit a range of alternative footwear. The threaded sockets for the feet have 3/8in threads with 1/4in adapters, catering to both standard sizes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There are many and varied tripods on the market, in which you can unscrew one of the legs and use it as a monopod instead. It’s a good idea in that it saves carrying two separate bits of support kit. With the Wes, however, you can remove all three legs if you wish, which adds even greater versatility.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5379px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JLtgyEDjGA6pxRfEPsyHBE" name="3LT_Wes 2498.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/JLtgyEDjGA6pxRfEPsyHBE.jpg" mos="" align="middle" fullscreen="1" width="5379" height="3027" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JLtgyEDjGA6pxRfEPsyHBE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A neat trick is that if you remove all three legs, you can use the canopy of the Wes with the optional Vanz footwear that I mentioned just now. These dual metal spikes with rubber pads can screw directly into the canopy, effectively transforming the Wes into a tabletop tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5379px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="dATNsnizUkeTiD2GKJYSAE" name="3LT_Wes 2501.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/dATNsnizUkeTiD2GKJYSAE.jpg" mos="" align="middle" fullscreen="1" width="5379" height="3027" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/dATNsnizUkeTiD2GKJYSAE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Pictured here, the Wes has all of its legs unscrewed and replaced by optional Vanz footwear, turning it into a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s a handy multi-function tool supplied with the tripod kit, aptly named the 3 Legged Thing Toolz2. It has a keyring attachment and includes two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It comes in useful for a whole range of tripod/photographic tasks, as well as for popping the tops off bottles when all that videography makes you work up a thirst.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3434px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jjo9sCCgWhwQ3cfWFhnZ4E" name="3LT_Wes toolz.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/jjo9sCCgWhwQ3cfWFhnZ4E.jpg" mos="" align="middle" fullscreen="1" width="3434" height="1932" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jjo9sCCgWhwQ3cfWFhnZ4E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz carabiner/multi-tool is a cunning little gadget, supplied as part of the kit. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Attention to detail in both design and manufacture is carried over from the tripod itself to the high-quality padded soft case that it’s supplied in. The case features a pair of internal securing straps for the tripod and an internal mesh pocket, all with Velcro fasteners. There’s also a side pocket for additional storage complete with a zippered three-section organizer (the zippers have comfy pullers for easy opening and closing). There’s a detachable, adjustable shoulder strap, a carrying handle, plus a carabiner-style hook. The hook is ideal for attaching the bag to one of the weight hooks on the tripod after popping a few weighty objects inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="NSg3ZhA74hSu6PCF5cZwGE" name="3LT_Wes 2499.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/NSg3ZhA74hSu6PCF5cZwGE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NSg3ZhA74hSu6PCF5cZwGE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nicely designed and immaculately finished, the soft case features its own set of design flourishes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-performance"><span>3 Legged Thing Wes: Performance</span></h3><p>Travel tripods sometimes get a bad press, not least from me. Sure, I like that they tend to be lightweight to carry and fold down to unfeasibly small dimensions, but I feel that the lack of rigidity and meagre maximum operating height often makes them somewhat unfit for their intended purpose. I’m happy to report that while the maximum operating height of the 3 Legged Thing Wes kit isn’t exactly towering, it’s definitely tall enough for the vast majority of videography shooting scenarios, equating to 134.5cm / 53in complete with its fluid head. That’s actually pretty generous for a videocentric travel tripod that omits a center column.</p><p>Just as important, or maybe more so, is the fact that the Wes supplies firm, solid, and stable support even at its maximum operating height, with all of the leg sections fully extended. That’s no mean feat for a relatively lightweight tripod with 5-section legs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3054px;"><p class="vanilla-image-block" style="padding-top:177.80%;"><img id="gY8EhhmCbrZJAn7hTXmZFE" name="3LT_Wes 2541.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/gY8EhhmCbrZJAn7hTXmZFE.jpg" mos="" align="middle" fullscreen="1" width="3054" height="5430" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gY8EhhmCbrZJAn7hTXmZFE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Wes isn’t going to win any prizes in ‘tallest tripod’ competitions but the maximum operating height should prove ample for most video shooting scenarios. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another factor that I’m happy to include under the ‘performance’ umbrella is that I like a tripod to enable ultra-low-level shooting without too much fuss and bother, or the need to invert the center column and shoot with the camera upside down, which is a bit of a non-starter for videography anyway. With its head in place, the Wes can shoot down to nearly ground level for creative effect, with a minimum operating height of just 21cm / 8.3in.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5899px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="ayrdaDJUMho5bcmZUfnCCE" name="3LT_Wes 2537.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/ayrdaDJUMho5bcmZUfnCCE.jpg" mos="" align="middle" fullscreen="1" width="5899" height="3315" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ayrdaDJUMho5bcmZUfnCCE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The minimum operating height of just over eight inches, with the legs splayed to their widest angles, enables plenty of creative versatility. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I found that the multiple leg angles made it easy to work around obstacles like low walls and staircases, as well as catering to rough terrain. Another bonus is that the middle leg angle setting enables a firmer footing when shooting from fairly low operating heights, adding stability and making the tripod less at risk of being knocked over accidentally or falling foul of very windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5886px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="kGwYFLXnCZHocSkSJcG5EE" name="3LT_Wes 2534.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/kGwYFLXnCZHocSkSJcG5EE.jpg" mos="" align="middle" fullscreen="1" width="5886" height="3309" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kGwYFLXnCZHocSkSJcG5EE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The intermediate leg angle works very well for fairly low-level shooting, adding greater stability. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’m tall at 6ft 5in and found that the Wes was a little short for me in regular monopod mode, at least when using the viewfinder of a camera. Even so, I didn’t have to crouch very much, and like many of us, I’m much more likely to shoot video using the rear screen of a camera rather than putting my eye to the viewfinder. In this configuration, the monopod proved tall enough for me at its maximum height with the head fitted. And if you hanker after a taller monopod, you could connect two or even three legs, top to toe, after removing the feet from two or three of the legs, respectively.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5363px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="WkxSoC89YuFgyzFHByZAFE" name="3LT_Wes 2555.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/WkxSoC89YuFgyzFHByZAFE.jpg" mos="" align="middle" fullscreen="1" width="5363" height="3017" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/WkxSoC89YuFgyzFHByZAFE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The maximum operating height of the Wes in monopod mode with the head attached should prove adequate, even for tall videographers. And if it isn’t, you could connect two or even three of the legs together, screwing the top of one into the bottom of another with its foot removed. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-verdict"><span>3 Legged Thing Wes: Verdict</span></h3><p>The 3 Legged Thing Wes ticks all of the boxes on my wish list for a video travel tripod. It folds down small and is very lightweight to carry, yet reaches a decent maximum operating height while being sturdy and resistant to flexing and vibrations. I’m generally wary of tripods with five-section legs because the bottom leg sections are often very thin and spindly, resulting in a drop in rigidity and stability when they’re extended. There was no hint of this when using the Wes, and I found it gave solid support throughout its entire operating range, from just above ground level to its maximum height.</p><p>The premium carbon fiber legs with their aerospace-grade magnesium alloy canopy are a great buy on their own. However, the recently updated <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a> is such a great match for the legs that I feel the complete kit is the best option. As a complete travel tripod for videographers, it’s hard to beat.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>High-end features include a built-in leveling base, quick-action twist-locks and pushbutton leg angle locks, plus monopod and tabletop tripod conversion, the latter as an optional extra.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>Designed to be small and lightweight yet hugely versatile, the 3 Legged Thing Wes is cleverly designed, expertly engineered and impeccably turned out.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>Travel tripods are often spindly affairs that don’t give solid support, but the Wes is impressively rigid and very resistant to unwanted flexing and vibrations.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>It’s certainly not cheap for a travel tripod but if you want something that really will go the distance and not let you down, both the legs on their own and the complete kit are star buys.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5202px;"><p class="vanilla-image-block" style="padding-top:42.87%;"><img id="VWtB565vg87rU5ovvM2w8E" name="3LT_Wes 00 hero 2533.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/VWtB565vg87rU5ovvM2w8E.jpg" mos="" align="middle" fullscreen="1" width="5202" height="2230" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/VWtB565vg87rU5ovvM2w8E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="64be646a-9c65-11f1-87c4-35e8bcf61faf" data-action="Deal Block" data-label="3 Legged Thing Ridley" data-dimension48="3 Legged Thing Ridley" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2744px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="DFthGL97jS9sU9EYrjy8RB" name="3 Legged Thing Ridley square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DFthGL97jS9sU9EYrjy8RB.jpg" mos="" align="middle" fullscreen="" width="2744" height="2744" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review" data-dimension112="64be646a-9c65-11f1-87c4-35e8bcf61faf" data-action="Deal Block" data-label="3 Legged Thing Ridley" data-dimension48="3 Legged Thing Ridley" data-dimension25=""><strong>3 Legged Thing Ridley</strong></a> is a more full-sized sibling to the Wes, with 3-section legs and a taller 164cm / 64.6in maximum operating height (including the same fluid head). A similar feature set includes the same built-in leveling base, QD weight hook/tool, leg section twist-locks and pushbutton leg angle locks.</p></div><div class="product"><a data-dimension112="64be6578-9c65-11f1-923f-49679fc72666" data-action="Deal Block" data-label="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension48="3 Legged Thing Leo 2.0 + AirHead Pro" href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:675px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NWa6LGth9GSL9ptxEfSK3" name="3 Legged Thing Leo 2.0 square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NWa6LGth9GSL9ptxEfSK3.jpg" mos="" align="middle" fullscreen="" width="675" height="675" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>If you’re more into stills photography than videography, the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro" data-dimension112="64be6578-9c65-11f1-923f-49679fc72666" data-action="Deal Block" data-label="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension48="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension25=""><strong>3 Legged Thing Leo 2.0 + AirHead Pro</strong></a> is an excellent and similarly pro-grade carbon fiber travel tripod. Like the Wes, it features 5-section legs with twist-locks but instead of a leveling base, the Leo incorporates a 2-section extending center column.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-tripod-kit-review</link>
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                            <![CDATA[ The lightweight 3 Legged Thing Wes tripod kit folds down small for the journey but aims to give versatile, solid support for stills and video, incorporating a leveling base and revamped fluid head ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Tripods]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Camera Supports]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matthew Richards ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/jDd3HmNtNWfRUREZztFrQo.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[3 Legged Thing Wes tripod]]></media:description>                                                            <media:text><![CDATA[3 Legged Thing Wes tripod]]></media:text>
                                <media:title type="plain"><![CDATA[3 Legged Thing Wes tripod]]></media:title>
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                                <p>It’s been about five years since I discovered 3 Legged Thing, a British company specializing in tripods and other supports. My first encounter was with the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a>. I instantly fell for Winston, and it’s still my favorite full-sized tripod to this day. Even so, a lot has happened in the last five years, and 3 Legged Thing has branched out in all sorts of different directions, currently catering to photographers and videographers, as well as ramping up its endeavors for field sports and birding, plus shooting and target sports. I’ve reviewed many 3 Legged Thing tripods and heads, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps, and other items along the way, being highly impressed by pretty much all of them.</p><p>Bringing things up to date, there’s a dynamic duo of new 3 Legged Thing video tripods in town, going by the names of Ridley and Wes. They’re both similar in many ways and are named after master movie directors. <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review">Ridley</a> (Scott) is the larger three-section tripod of the two, whereas Wes (Anderson) is the smaller sibling, with a travel-friendly, fold-down-small five-section leg design. Both carbon fiber tripods are available as sets of legs on their own, or as full kits with the same fluid head. They aim to be among the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods</a>, while the Wes that I’m reviewing here also eyes up a spot as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-tripod">best travel tripods</a> for videographers.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="8ozf7nnxJZKKHxLjK2QjCE" name="3LT_Wes 01 intro 2484.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/8ozf7nnxJZKKHxLjK2QjCE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8ozf7nnxJZKKHxLjK2QjCE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3 Legged Thing Wes is available as a set of video travel tripod legs on their own or as a complete kit with a fluid head, the latter pictured here. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-specifications"><span>3 Legged Thing Wes: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>54.8cm / 21.6in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>134.5cm / 53in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>21cm / 8.3in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.1kg / 4.6lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>14kg / 30lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>5 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>26cm / 1.02in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-wes-price"><span>3 Legged Thing Wes: Price</span></h3><p>Quality seldom comes cheap, and sure enough, a set of the premium Wes travel tripod legs will set you back $399 / £379 (AU$ TBA). Go for the complete kit with the addition of a high-performance fluid head, and you can expect to pay $599 / £569. They’re both fairly substantial chunks of money, but the features, design and build quality make them well worth the outlay, especially as both options feature a built-in leveling base, smart padded soft case and handy little extras. All in all, they’re very competitively priced.</p><div data-widget-type="review" data-model-name="3 Legged Thing Wes" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-wes-design-handling"><span>3 Legged Thing Wes: Design & Handling</span></h3><p>Wes Anderson has proved himself as an ingenious, stylistic, and very versatile movie director over the last 30 years, so Wes is an inspirational and aspirational name for this new video travel tripod from 3 Legged Thing. Available in gray and black with orange accents or in all-black, the legs are made from premium Japanese eight-layer carbon fiber with an aerospace-grade magnesium alloy canopy. But when shooting a video narrative, I feel that legs are only half the tripod story, so I went for the full kit that adds a fluid head. More on the head later, but I’ll begin with the legs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="EqMVzzAdregYh4SWfBsrBE" name="3LT_Wes 2485.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/EqMVzzAdregYh4SWfBsrBE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EqMVzzAdregYh4SWfBsrBE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The top section of each leg has a chunky 26cm / 1.02in diameter but with five sections in each leg, the bottom ones are necessarily narrow. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The small stowage size of the Wes tripod legs equates to just 44cm / 17.3in in length, or 54.8cm / 21.6in with the fluid head fitted. To my mind, that makes the kit small enough to take on pretty much every journey to any location, whether I’m pounding around local city streets or jetting off to the other side of the world. For the latter, the tripod is small enough to fit within the cabin baggage regulations of most airlines.</p><p>Fully extending all five sections of each leg reveals ever-decreasing circles, in terms of the relative diameters. Even so, the thinnest bottom sections have a perfectly respectable 14mm diameter. Not only is that significantly greater than in many travel tripods that I’ve seen and used, but it also enables a strong payload rating of 14kg / 30lb, even when the tripod is at full stretch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5074px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="AiocrSrsAJyLNQuJ5uZH9E" name="3LT_Wes 2487.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/AiocrSrsAJyLNQuJ5uZH9E.jpg" mos="" align="middle" fullscreen="1" width="5074" height="2855" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/AiocrSrsAJyLNQuJ5uZH9E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Stepping down from the fattest leg sections at the top to the slimmest at the bottom, they have diameters of 26mm, 23mm, 20mm, 17mm and 14mm respectively, so you basically drop just 3mm each time around. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There are a couple of potential drawbacks to five-section legs that can outweigh the allure of compact stowage. First up, each joint is a possible point of weakness, where flexing and wobbling might be introduced. The second is that you end up with no less than 12 separate leg section locks to contend with when fully extending and contracting the tripod. That can equate to a lot of time and effort.</p><p>Thankfully, the twist-action section locks featured in the Wes only require minimal rotation to unlock and relock them. You can easily grab the full set of them for each leg when the sections are contracted, and tighten or loosen them with a single flick of the wrist. Ultimately, they’re surprisingly quick and easy to use, while maintaining super-solid locking that avoids any unwanted flexing or movement when the tripod is in use.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3660px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="YTLpirM9iKrw53LEveqz3E" name="3LT_Wes 2488.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/YTLpirM9iKrw53LEveqz3E.jpg" mos="" align="middle" fullscreen="1" width="3660" height="2060" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YTLpirM9iKrw53LEveqz3E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The twist-locks work a treat and are very tactile, with grippy, textured rubber pads to add a feelgood factor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the twist-locks for the leg sections are a brilliant piece of design that’s thoroughly well executed, the same applies to the locks for the three alternative leg angles. The leg angles themselves measure 23, 55, and 80 degrees from the vertical, so there’s plenty of room for maneuver. Moreover, the simple yet highly effective spring-loaded, push-lever locks ensure maximum speed and ease when playing all the angles. Unlike many travel tripods, including the more stills-centric <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro">3 Legged Thing Leo 2.0 + AirHead Pro</a>, there’s no time wasted swinging the legs up around the center column for compact stowage, as the Wes has no center column anyway.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3255px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="UttynGKPBP7JzKARQdNY3E" name="3LT_Wes 2489.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/UttynGKPBP7JzKARQdNY3E.jpg" mos="" align="middle" fullscreen="1" width="3255" height="1832" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UttynGKPBP7JzKARQdNY3E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The push-lever locks for the multiple leg angles make any changes quick and effortless to carry out. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>One place you generally don’t want any angles coming into play is in the platform on which the head is mounted. If you try to compensate by adjusting the level of the head itself, you’ll find that your horizons go wonky as soon as you start panning. One method is to meticulously adjust the overall height of each leg, so that the tripod canopy is level. However, this tends to be an arduous, time-consuming process, especially if you’re working on uneven ground.</p><p>To make things quick, simple, and highly effective, the Wes features a built-in leveling base that is an absolute doddle to use. It has a single locking screw with a spring-loaded handle mounted on a six-sided shaft, so you can pull out the handle and rotate it for your favored orientation. Another aid to leveling up is that the base features a bubble level, which can be rotated through a full 360 degrees for easy viewing from any angle.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3897px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GM5BM83AA2xTGSyhWx2E6E" name="3LT_Wes 2492.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/GM5BM83AA2xTGSyhWx2E6E.jpg" mos="" align="middle" fullscreen="1" width="3897" height="2193" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GM5BM83AA2xTGSyhWx2E6E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The leveling base is an integral part of the tripod design and a real bonus for videography. It’s also ideal for shooting a series of stills for stitching into a panorama. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>With the opposite of a soft underbelly, Wes has a pair of solid, robust weight hooks extending from the bottom of its magnesium alloy leveling base. They’re ideal for adding ballast to avoid the tripod swaying in the breeze if you’re shooting outdoors in windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4700px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="7WuzYhDH8FXbpPpbhjeh7E" name="3LT_Wes 2493.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/7WuzYhDH8FXbpPpbhjeh7E.jpg" mos="" align="middle" fullscreen="1" width="4700" height="2645" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7WuzYhDH8FXbpPpbhjeh7E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bottom of the leveling base features a pair of weight hooks, and they’re more tricked up than you might think. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Intent as ever to cram as many crafty design flourishes into a tripod as possible, 3 Legged Thing has doubled up the usefulness of the weight hooks. The hooks also form the T-section of an Allen key that mounts to the underside of the leveling base via a QD (Quick Detach) mechanism. A simple press of a button is all that’s required to release the Allen key, which you can then use for securing your camera to the head’s quick-release plate, or for anything else that uses the same-size Allen key.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3037px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="UCAYgRHvRFnaiURCy9GTzD" name="3LT_Wes 2494.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/UCAYgRHvRFnaiURCy9GTzD.jpg" mos="" align="middle" fullscreen="1" width="3037" height="1709" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UCAYgRHvRFnaiURCy9GTzD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">An allen key secures to the QD mount in the bottom of the leveling plate, and the mount itself can play host to straps, harnesses and other QD-compatible accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’ve written a full, standalone review of the revamped and updated <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head,</a> and as part of the complete kit, it’s an ideal match for the Wes tripod legs. It ensures wonderfully smooth tilt and pan operation and excellent all-around performance. The favorable feature set includes an adjustable, telescopic panning arm that can mount on either side for left-handed or right-handed use, and an extra-long XP100 Ultra Plate quick-release plate, which is Arca-Swiss compatible.</p><p>Another bonus is that you can use that QD-mounted Allen key that I mentioned just now to remove four screws and rotate the orientation of the head’s camera platform through 90-degree increments. The upshot is that the long QR plate can run from side to side instead of just from front to back. The sideways orientation can be more ideal if you’re using a cage, and definitely if you’re using an L-bracket like one of 3 Legged Thing’s camera-specific L-brackets or the universal <a href="https://www.digitalcameraworld.com/reviews/embargo-12-dec-2023-2pm-gmt-3-legged-thing-lexie-review">3 Legged Thing Lexie</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4993px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="F3ZRsBJsWK9WxSxzzXFU9E" name="3LT_Wes 2490.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/F3ZRsBJsWK9WxSxzzXFU9E.jpg" mos="" align="middle" fullscreen="1" width="4993" height="2810" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F3ZRsBJsWK9WxSxzzXFU9E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AirHed Cine CC fluid video head is available in gray and black with orange accents or in an all-black option to match the two colorways of the Wes tripod legs. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Going from top to bottom, or rather from head to foot, the legs are fitted with rubber pads that give a very firm and stable footing on most surfaces. There’s also a variety of alternative footwear on offer from 3 Legged Thing as optional extras. These include Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips) and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3167px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="7cyC4g8XAuYqMztmvc2DzD" name="3LT_Wes 2496.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/7cyC4g8XAuYqMztmvc2DzD.jpg" mos="" align="middle" fullscreen="1" width="3167" height="1782" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7cyC4g8XAuYqMztmvc2DzD.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The rubber feet unscrew so you can fit a range of alternative footwear. The threaded sockets for the feet have 3/8in threads with 1/4in adapters, catering to both standard sizes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There are many and varied tripods on the market, in which you can unscrew one of the legs and use it as a monopod instead. It’s a good idea in that it saves carrying two separate bits of support kit. With the Wes, however, you can remove all three legs if you wish, which adds even greater versatility.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5379px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JLtgyEDjGA6pxRfEPsyHBE" name="3LT_Wes 2498.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/JLtgyEDjGA6pxRfEPsyHBE.jpg" mos="" align="middle" fullscreen="1" width="5379" height="3027" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JLtgyEDjGA6pxRfEPsyHBE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A neat trick is that if you remove all three legs, you can use the canopy of the Wes with the optional Vanz footwear that I mentioned just now. These dual metal spikes with rubber pads can screw directly into the canopy, effectively transforming the Wes into a tabletop tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5379px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="dATNsnizUkeTiD2GKJYSAE" name="3LT_Wes 2501.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/dATNsnizUkeTiD2GKJYSAE.jpg" mos="" align="middle" fullscreen="1" width="5379" height="3027" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/dATNsnizUkeTiD2GKJYSAE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Pictured here, the Wes has all of its legs unscrewed and replaced by optional Vanz footwear, turning it into a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s a handy multi-function tool supplied with the tripod kit, aptly named the 3 Legged Thing Toolz2. It has a keyring attachment and includes two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It comes in useful for a whole range of tripod/photographic tasks, as well as for popping the tops off bottles when all that videography makes you work up a thirst.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3434px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jjo9sCCgWhwQ3cfWFhnZ4E" name="3LT_Wes toolz.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/jjo9sCCgWhwQ3cfWFhnZ4E.jpg" mos="" align="middle" fullscreen="1" width="3434" height="1932" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jjo9sCCgWhwQ3cfWFhnZ4E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz carabiner/multi-tool is a cunning little gadget, supplied as part of the kit. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Attention to detail in both design and manufacture is carried over from the tripod itself to the high-quality padded soft case that it’s supplied in. The case features a pair of internal securing straps for the tripod and an internal mesh pocket, all with Velcro fasteners. There’s also a side pocket for additional storage complete with a zippered three-section organizer (the zippers have comfy pullers for easy opening and closing). There’s a detachable, adjustable shoulder strap, a carrying handle, plus a carabiner-style hook. The hook is ideal for attaching the bag to one of the weight hooks on the tripod after popping a few weighty objects inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="NSg3ZhA74hSu6PCF5cZwGE" name="3LT_Wes 2499.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/NSg3ZhA74hSu6PCF5cZwGE.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NSg3ZhA74hSu6PCF5cZwGE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Nicely designed and immaculately finished, the soft case features its own set of design flourishes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-performance"><span>3 Legged Thing Wes: Performance</span></h3><p>Travel tripods sometimes get a bad press, not least from me. Sure, I like that they tend to be lightweight to carry and fold down to unfeasibly small dimensions, but I feel that the lack of rigidity and meagre maximum operating height often makes them somewhat unfit for their intended purpose. I’m happy to report that while the maximum operating height of the 3 Legged Thing Wes kit isn’t exactly towering, it’s definitely tall enough for the vast majority of videography shooting scenarios, equating to 134.5cm / 53in complete with its fluid head. That’s actually pretty generous for a videocentric travel tripod that omits a center column.</p><p>Just as important, or maybe more so, is the fact that the Wes supplies firm, solid, and stable support even at its maximum operating height, with all of the leg sections fully extended. That’s no mean feat for a relatively lightweight tripod with 5-section legs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3054px;"><p class="vanilla-image-block" style="padding-top:177.80%;"><img id="gY8EhhmCbrZJAn7hTXmZFE" name="3LT_Wes 2541.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/gY8EhhmCbrZJAn7hTXmZFE.jpg" mos="" align="middle" fullscreen="1" width="3054" height="5430" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gY8EhhmCbrZJAn7hTXmZFE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Wes isn’t going to win any prizes in ‘tallest tripod’ competitions but the maximum operating height should prove ample for most video shooting scenarios. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another factor that I’m happy to include under the ‘performance’ umbrella is that I like a tripod to enable ultra-low-level shooting without too much fuss and bother, or the need to invert the center column and shoot with the camera upside down, which is a bit of a non-starter for videography anyway. With its head in place, the Wes can shoot down to nearly ground level for creative effect, with a minimum operating height of just 21cm / 8.3in.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5899px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="ayrdaDJUMho5bcmZUfnCCE" name="3LT_Wes 2537.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/ayrdaDJUMho5bcmZUfnCCE.jpg" mos="" align="middle" fullscreen="1" width="5899" height="3315" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ayrdaDJUMho5bcmZUfnCCE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The minimum operating height of just over eight inches, with the legs splayed to their widest angles, enables plenty of creative versatility. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I found that the multiple leg angles made it easy to work around obstacles like low walls and staircases, as well as catering to rough terrain. Another bonus is that the middle leg angle setting enables a firmer footing when shooting from fairly low operating heights, adding stability and making the tripod less at risk of being knocked over accidentally or falling foul of very windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5886px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="kGwYFLXnCZHocSkSJcG5EE" name="3LT_Wes 2534.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/kGwYFLXnCZHocSkSJcG5EE.jpg" mos="" align="middle" fullscreen="1" width="5886" height="3309" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/kGwYFLXnCZHocSkSJcG5EE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The intermediate leg angle works very well for fairly low-level shooting, adding greater stability. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’m tall at 6ft 5in and found that the Wes was a little short for me in regular monopod mode, at least when using the viewfinder of a camera. Even so, I didn’t have to crouch very much, and like many of us, I’m much more likely to shoot video using the rear screen of a camera rather than putting my eye to the viewfinder. In this configuration, the monopod proved tall enough for me at its maximum height with the head fitted. And if you hanker after a taller monopod, you could connect two or even three legs, top to toe, after removing the feet from two or three of the legs, respectively.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5363px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="WkxSoC89YuFgyzFHByZAFE" name="3LT_Wes 2555.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/WkxSoC89YuFgyzFHByZAFE.jpg" mos="" align="middle" fullscreen="1" width="5363" height="3017" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/WkxSoC89YuFgyzFHByZAFE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The maximum operating height of the Wes in monopod mode with the head attached should prove adequate, even for tall videographers. And if it isn’t, you could connect two or even three of the legs together, screwing the top of one into the bottom of another with its foot removed. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-wes-verdict"><span>3 Legged Thing Wes: Verdict</span></h3><p>The 3 Legged Thing Wes ticks all of the boxes on my wish list for a video travel tripod. It folds down small and is very lightweight to carry, yet reaches a decent maximum operating height while being sturdy and resistant to flexing and vibrations. I’m generally wary of tripods with five-section legs because the bottom leg sections are often very thin and spindly, resulting in a drop in rigidity and stability when they’re extended. There was no hint of this when using the Wes, and I found it gave solid support throughout its entire operating range, from just above ground level to its maximum height.</p><p>The premium carbon fiber legs with their aerospace-grade magnesium alloy canopy are a great buy on their own. However, the recently updated <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a> is such a great match for the legs that I feel the complete kit is the best option. As a complete travel tripod for videographers, it’s hard to beat.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>High-end features include a built-in leveling base, quick-action twist-locks and pushbutton leg angle locks, plus monopod and tabletop tripod conversion, the latter as an optional extra.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>Designed to be small and lightweight yet hugely versatile, the 3 Legged Thing Wes is cleverly designed, expertly engineered and impeccably turned out.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>Travel tripods are often spindly affairs that don’t give solid support, but the Wes is impressively rigid and very resistant to unwanted flexing and vibrations.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>It’s certainly not cheap for a travel tripod but if you want something that really will go the distance and not let you down, both the legs on their own and the complete kit are star buys.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5202px;"><p class="vanilla-image-block" style="padding-top:42.87%;"><img id="VWtB565vg87rU5ovvM2w8E" name="3LT_Wes 00 hero 2533.JPG" alt="3 Legged Thing Wes tripod" src="https://cdn.mos.cms.futurecdn.net/VWtB565vg87rU5ovvM2w8E.jpg" mos="" align="middle" fullscreen="1" width="5202" height="2230" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/VWtB565vg87rU5ovvM2w8E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="64be646a-9c65-11f1-87c4-35e8bcf61faf" data-action="Deal Block" data-label="3 Legged Thing Ridley" data-dimension48="3 Legged Thing Ridley" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2744px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="DFthGL97jS9sU9EYrjy8RB" name="3 Legged Thing Ridley square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/DFthGL97jS9sU9EYrjy8RB.jpg" mos="" align="middle" fullscreen="" width="2744" height="2744" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review" data-dimension112="64be646a-9c65-11f1-87c4-35e8bcf61faf" data-action="Deal Block" data-label="3 Legged Thing Ridley" data-dimension48="3 Legged Thing Ridley" data-dimension25=""><strong>3 Legged Thing Ridley</strong></a> is a more full-sized sibling to the Wes, with 3-section legs and a taller 164cm / 64.6in maximum operating height (including the same fluid head). A similar feature set includes the same built-in leveling base, QD weight hook/tool, leg section twist-locks and pushbutton leg angle locks.</p></div><div class="product"><a data-dimension112="64be6578-9c65-11f1-923f-49679fc72666" data-action="Deal Block" data-label="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension48="3 Legged Thing Leo 2.0 + AirHead Pro" href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:675px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NWa6LGth9GSL9ptxEfSK3" name="3 Legged Thing Leo 2.0 square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NWa6LGth9GSL9ptxEfSK3.jpg" mos="" align="middle" fullscreen="" width="675" height="675" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>If you’re more into stills photography than videography, the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-leo-20-airhead-pro" data-dimension112="64be6578-9c65-11f1-923f-49679fc72666" data-action="Deal Block" data-label="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension48="3 Legged Thing Leo 2.0 + AirHead Pro" data-dimension25=""><strong>3 Legged Thing Leo 2.0 + AirHead Pro</strong></a> is an excellent and similarly pro-grade carbon fiber travel tripod. Like the Wes, it features 5-section legs with twist-locks but instead of a leveling base, the Leo incorporates a 2-section extending center column.</p></div>
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                                                            <title><![CDATA[ The Swiss watchmakers who accidentally built the world’s most eccentric camera ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Alpa Reflex 1 (commonly known as simply the Alpa Reflex) is one of the most fascinating early 35mm single-lens reflex (SLR) cameras. </p><p>Although it never achieved the production numbers of the <a href="https://www.digitalcameraworld.com/cameras/film-cameras/ihagee-who-the-long-forgotten-camera-company-that-brought-us-the-first-ever-35mm-slr">Kine Exakta</a> or later German and Japanese SLRs, it established Switzerland as a maker of precision photographic equipment. It became the foundation of the prestigious, if somewhat quirky, Alpa series of cameras. </p><p>The camera's story began in the late 1930s in Switzerland, the home of Pignons SA – best known for manufacturing watch components. It wanted to diversify into photographic equipment and had commissioned Kyiv-born engineer and inventor, Jacques Bogopolsky (1895-1962), to design a compact 35mm reflex camera. </p><p>Bogopolsky (who also worked under the names Jacques Bolsky, Jacques Boolsky and later Jacques Bolsey) was already well known as the designer of the famous Bolex H16 movie camera. His SLR design was completed by 1939, just as Europe entered World War II. </p><p>The first prototypes appeared between 1939 and 1942 and carried “experimental” names, such as Bolca, Teleflex and Viteflex. Most were made for testing and only a very small number were exported. By the end of the war, they had settled on the Alpa name – chosen because it evoked the image of Switzerland. </p><p>The Alpa Reflex was officially introduced at the Swiss Trade Fair in April 1944. It was a beautifully machined, exceptionally compact, hand-built camera. In 1944 some 115 cameras were made, while 1945 saw that almost quadruple to 434 cameras.</p><p>The Alpa Reflex combined two different focusing systems: the expected waist-level finder as well as a coupled optical rangefinder with its separate bright-line viewfinder. The coupled rangefinder was retained until the Alpa 6 came along in 1956. It included a split-image focusing aid, eliminating the need for a separate rangefinder. </p><p>Even then, the Alpa 7 (sold concurrently with the Alpa 6) continued to have the rangefinder for those who did not trust ground glass focusing – although your scribe knows of no other firms to attempt this arrangement. The <a href="https://www.digitalcameraworld.com/cameras/film-cameras/everyone-thinks-nikon-invented-the-professional-system-camera-but-this-forgotten-1953-east-german-legend-got-there-first">Praktina</a> and a few others had a direct viewfinder in addition to their reflex finders, but not with a coupled rangefinder.</p><p>The Alpa Reflex quickly earned a reputation for extraordinary craftsmanship. Production was intentionally small; Pignons preferred quality over quantity and even accepted special-order modifications from customers. </p><p>Unlike many manufacturers, Alpa did not manufacture its own optics, instead commissioning lenses from leading European makers including Kern & Co (the famous Kern-Switar series), Angénieux (France), Schneider (Germany) and others. </p><p>Most early cameras carried fast 50mm standard lenses of exceptionally high optical quality, often from Kern or Angénieux. Pignons even guaranteed the performance of the lenses it sold with its cameras!</p><p>These first-generation Alpa Reflex cameras were built in several production series, designated C (1944-45 – first commercial production, D (1945-47 – improved manufacturing techniques) and E (1947-51 – final version),  though these letters were not marked on the cameras.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3159px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5p49gw9QgL97u6wHi8GqZ7" name="CMTFF5_169" alt="CMTFF5 Alpa Prisma Reflex camera" src="https://cdn.mos.cms.futurecdn.net/5p49gw9QgL97u6wHi8GqZ7.jpg" mos="" align="middle" fullscreen="1" width="3159" height="1777" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5p49gw9QgL97u6wHi8GqZ7.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alpa Prisma Reflex </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alamy)</span></figcaption></figure><p>In 1949 Alpa introduced the Prisma Reflex, replacing the waist-level finder with a fixed pentaprism. It was only the third pentaprism-equipped 35mm SLR, following the Rectaflex and Contax S, though the eyepiece, rather oddly, is angled upward at 45°. </p><p>Only these first-generation Alpas had the rangefinder and, in all, around 5,000 first-generation cameras (including the Prisma Reflex variants) had been produced by 1952.</p><p>In 1952, Pignons completely redesigned the Alpa line with new die-cast construction and updated mechanics. These second-generation cameras retained the Alpa name but were substantially different internally, marking the end of the original Reflex I design. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:77.30%;"><img id="TotLpEFMUV3kduQAkvCNRF" name="Alpa_5_Finder-sketch" alt="Alpa Reflex camera" src="https://cdn.mos.cms.futurecdn.net/TotLpEFMUV3kduQAkvCNRF.jpg" mos="" align="middle" fullscreen="1" width="1000" height="773" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TotLpEFMUV3kduQAkvCNRF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The eyepiece on the Alpa Prisma Reflex was angled at 45° </span><span class="credit" itemprop="copyrightHolder">(Image credit: David S Young)</span></figcaption></figure><p>In 1959, the then-current Alpa 6, 7 and 8 became the 6b, 7b and 8b models, gaining a rapid film advance lever and an instant-return mirror. </p><p>While most cameras of the era wound with a lever that swept back-to-front, the Alpa swept front-to-back – which many photographers initially found odd. Reviewers noted that, although unusual, it quickly became natural in use and enabled the film to be wound without removing the camera from the photographer’s eye.</p><p>One of the interesting quirks of Alpa is that the model numbers do not indicate the sequence in which they arrived. Instead, they denoted different specification levels offered at the same time. </p><p>The short-lived 4 series was an economy body with a waist-level finder. The 5 models offered a pentaprism and the 6 added a split-image focusing aid. The 7 series had a Leica M-style, coupled rangefinder in addition to the reflex finder, while the 8 models were pure SLRs with every bell and whistle they offered. </p><p>The later series of models (the 9, 10 and 11) were named in the order introduced and added metering, and then TTL metering.</p><p>Alpas were always a limited production affair, with its peak production being in 1965 when roughly 1,300 cameras were made. Between 1944 and 1990, production was about 45,000 Alpa cameras of all models – making every Alpa Reflex comparatively rare today. </p><p>That, however, is not the end of the story. After Pignons ceased camera production in 1990, the Alpa trademark lay dormant until 1996 when it was purchased by Ursula Capaul and Thomas Weber. </p><p>Their vision was not to revive the old 35mm SLR, but to build a Swiss-made, <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium format camera</a> of the finest possible precision for landscape, architecture, industrial and fine-art photographers: the Alpa 12 series.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2404px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="h4UFYAPt4Gif2XmmSA5KFK" name="Screenshot 2026-08-04 at 08.47.44" alt="Alpa 12 Pano" src="https://cdn.mos.cms.futurecdn.net/h4UFYAPt4Gif2XmmSA5KFK.jpg" mos="" align="middle" fullscreen="1" width="2404" height="1352" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/h4UFYAPt4Gif2XmmSA5KFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alpa 12 Pano - one of the models that Alpa of Switzerland manufactures today that uses an interchangeable digital back </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alpa of Switzerland)</span></figcaption></figure><p>They anticipated that digital imaging would eventually replace film, so they designed the system from the outset to accept interchangeable film backs and digital backs from various makers. Even today, you can mount the latest <a href="https://www.digitalcameraworld.com/reviews/hasselblad-907x-and-cfv-100c-review">Hasselblad CFV 100C</a> digital 100MP back!</p><p>Capaul and Weber sold the company in 2022, although they took great care to ensure that it remained an independent, Swiss manufacturer. Today, the firm is known as Alpa of Switzerland AG.</p><div data-model-name="A Brief History of Photography" data-widget-type="review" data-widget-title="Read David Young's book on the history of photography" class="hawk-root"></div><p><em><strong>Read more of </strong></em><a href="https://www.digitalcameraworld.com/tag/classic-cameras"><em><strong>David Young's ongoing series on classic cameras</strong></em></a><em><strong>, as well as his book </strong></em><a href="https://www.digitalcameraworld.com/photography/books/this-book-should-be-in-every-photographers-library-but-then-im-biased-author-david-young-on-a-brief-history-of-photography"><strong>A Brief History of Photography</strong></a><em><strong>.</strong></em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">best rangefinder cameras</a> you can buy today</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/film-cameras/the-swiss-watchmakers-who-accidentally-built-the-worlds-most-eccentric-camera</link>
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                            <![CDATA[ This classic Alpa camera featured two completely different ways to focus ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 09:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Film Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ David S Young ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/kyzBrBANZ5akCz23Hnkf5i.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[David S Young]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Alpa Reflex camera]]></media:description>                                                            <media:text><![CDATA[Alpa Reflex camera]]></media:text>
                                <media:title type="plain"><![CDATA[Alpa Reflex camera]]></media:title>
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                                <p>The Alpa Reflex 1 (commonly known as simply the Alpa Reflex) is one of the most fascinating early 35mm single-lens reflex (SLR) cameras. </p><p>Although it never achieved the production numbers of the <a href="https://www.digitalcameraworld.com/cameras/film-cameras/ihagee-who-the-long-forgotten-camera-company-that-brought-us-the-first-ever-35mm-slr">Kine Exakta</a> or later German and Japanese SLRs, it established Switzerland as a maker of precision photographic equipment. It became the foundation of the prestigious, if somewhat quirky, Alpa series of cameras. </p><p>The camera's story began in the late 1930s in Switzerland, the home of Pignons SA – best known for manufacturing watch components. It wanted to diversify into photographic equipment and had commissioned Kyiv-born engineer and inventor, Jacques Bogopolsky (1895-1962), to design a compact 35mm reflex camera. </p><p>Bogopolsky (who also worked under the names Jacques Bolsky, Jacques Boolsky and later Jacques Bolsey) was already well known as the designer of the famous Bolex H16 movie camera. His SLR design was completed by 1939, just as Europe entered World War II. </p><p>The first prototypes appeared between 1939 and 1942 and carried “experimental” names, such as Bolca, Teleflex and Viteflex. Most were made for testing and only a very small number were exported. By the end of the war, they had settled on the Alpa name – chosen because it evoked the image of Switzerland. </p><p>The Alpa Reflex was officially introduced at the Swiss Trade Fair in April 1944. It was a beautifully machined, exceptionally compact, hand-built camera. In 1944 some 115 cameras were made, while 1945 saw that almost quadruple to 434 cameras.</p><p>The Alpa Reflex combined two different focusing systems: the expected waist-level finder as well as a coupled optical rangefinder with its separate bright-line viewfinder. The coupled rangefinder was retained until the Alpa 6 came along in 1956. It included a split-image focusing aid, eliminating the need for a separate rangefinder. </p><p>Even then, the Alpa 7 (sold concurrently with the Alpa 6) continued to have the rangefinder for those who did not trust ground glass focusing – although your scribe knows of no other firms to attempt this arrangement. The <a href="https://www.digitalcameraworld.com/cameras/film-cameras/everyone-thinks-nikon-invented-the-professional-system-camera-but-this-forgotten-1953-east-german-legend-got-there-first">Praktina</a> and a few others had a direct viewfinder in addition to their reflex finders, but not with a coupled rangefinder.</p><p>The Alpa Reflex quickly earned a reputation for extraordinary craftsmanship. Production was intentionally small; Pignons preferred quality over quantity and even accepted special-order modifications from customers. </p><p>Unlike many manufacturers, Alpa did not manufacture its own optics, instead commissioning lenses from leading European makers including Kern & Co (the famous Kern-Switar series), Angénieux (France), Schneider (Germany) and others. </p><p>Most early cameras carried fast 50mm standard lenses of exceptionally high optical quality, often from Kern or Angénieux. Pignons even guaranteed the performance of the lenses it sold with its cameras!</p><p>These first-generation Alpa Reflex cameras were built in several production series, designated C (1944-45 – first commercial production, D (1945-47 – improved manufacturing techniques) and E (1947-51 – final version),  though these letters were not marked on the cameras.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3159px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5p49gw9QgL97u6wHi8GqZ7" name="CMTFF5_169" alt="CMTFF5 Alpa Prisma Reflex camera" src="https://cdn.mos.cms.futurecdn.net/5p49gw9QgL97u6wHi8GqZ7.jpg" mos="" align="middle" fullscreen="1" width="3159" height="1777" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5p49gw9QgL97u6wHi8GqZ7.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alpa Prisma Reflex </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alamy)</span></figcaption></figure><p>In 1949 Alpa introduced the Prisma Reflex, replacing the waist-level finder with a fixed pentaprism. It was only the third pentaprism-equipped 35mm SLR, following the Rectaflex and Contax S, though the eyepiece, rather oddly, is angled upward at 45°. </p><p>Only these first-generation Alpas had the rangefinder and, in all, around 5,000 first-generation cameras (including the Prisma Reflex variants) had been produced by 1952.</p><p>In 1952, Pignons completely redesigned the Alpa line with new die-cast construction and updated mechanics. These second-generation cameras retained the Alpa name but were substantially different internally, marking the end of the original Reflex I design. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:77.30%;"><img id="TotLpEFMUV3kduQAkvCNRF" name="Alpa_5_Finder-sketch" alt="Alpa Reflex camera" src="https://cdn.mos.cms.futurecdn.net/TotLpEFMUV3kduQAkvCNRF.jpg" mos="" align="middle" fullscreen="1" width="1000" height="773" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TotLpEFMUV3kduQAkvCNRF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The eyepiece on the Alpa Prisma Reflex was angled at 45° </span><span class="credit" itemprop="copyrightHolder">(Image credit: David S Young)</span></figcaption></figure><p>In 1959, the then-current Alpa 6, 7 and 8 became the 6b, 7b and 8b models, gaining a rapid film advance lever and an instant-return mirror. </p><p>While most cameras of the era wound with a lever that swept back-to-front, the Alpa swept front-to-back – which many photographers initially found odd. Reviewers noted that, although unusual, it quickly became natural in use and enabled the film to be wound without removing the camera from the photographer’s eye.</p><p>One of the interesting quirks of Alpa is that the model numbers do not indicate the sequence in which they arrived. Instead, they denoted different specification levels offered at the same time. </p><p>The short-lived 4 series was an economy body with a waist-level finder. The 5 models offered a pentaprism and the 6 added a split-image focusing aid. The 7 series had a Leica M-style, coupled rangefinder in addition to the reflex finder, while the 8 models were pure SLRs with every bell and whistle they offered. </p><p>The later series of models (the 9, 10 and 11) were named in the order introduced and added metering, and then TTL metering.</p><p>Alpas were always a limited production affair, with its peak production being in 1965 when roughly 1,300 cameras were made. Between 1944 and 1990, production was about 45,000 Alpa cameras of all models – making every Alpa Reflex comparatively rare today. </p><p>That, however, is not the end of the story. After Pignons ceased camera production in 1990, the Alpa trademark lay dormant until 1996 when it was purchased by Ursula Capaul and Thomas Weber. </p><p>Their vision was not to revive the old 35mm SLR, but to build a Swiss-made, <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium format camera</a> of the finest possible precision for landscape, architecture, industrial and fine-art photographers: the Alpa 12 series.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2404px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="h4UFYAPt4Gif2XmmSA5KFK" name="Screenshot 2026-08-04 at 08.47.44" alt="Alpa 12 Pano" src="https://cdn.mos.cms.futurecdn.net/h4UFYAPt4Gif2XmmSA5KFK.jpg" mos="" align="middle" fullscreen="1" width="2404" height="1352" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/h4UFYAPt4Gif2XmmSA5KFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alpa 12 Pano - one of the models that Alpa of Switzerland manufactures today that uses an interchangeable digital back </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alpa of Switzerland)</span></figcaption></figure><p>They anticipated that digital imaging would eventually replace film, so they designed the system from the outset to accept interchangeable film backs and digital backs from various makers. Even today, you can mount the latest <a href="https://www.digitalcameraworld.com/reviews/hasselblad-907x-and-cfv-100c-review">Hasselblad CFV 100C</a> digital 100MP back!</p><p>Capaul and Weber sold the company in 2022, although they took great care to ensure that it remained an independent, Swiss manufacturer. Today, the firm is known as Alpa of Switzerland AG.</p><div data-model-name="A Brief History of Photography" data-widget-type="review" data-widget-title="Read David Young's book on the history of photography" class="hawk-root"></div><p><em><strong>Read more of </strong></em><a href="https://www.digitalcameraworld.com/tag/classic-cameras"><em><strong>David Young's ongoing series on classic cameras</strong></em></a><em><strong>, as well as his book </strong></em><a href="https://www.digitalcameraworld.com/photography/books/this-book-should-be-in-every-photographers-library-but-then-im-biased-author-david-young-on-a-brief-history-of-photography"><strong>A Brief History of Photography</strong></a><em><strong>.</strong></em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">best rangefinder cameras</a> you can buy today</p>
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                                                            <title><![CDATA[ “Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/still-one-of-the-best-bets-this-2023-compact-mirrorless-camera-is-so-popular-that-its-dominating-both-new-and-used-sales-charts-in-japan</link>
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                            <![CDATA[ The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                <updated>Sun, 23 Aug 2026 19:29:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7C II]]></media:description>                                                            <media:text><![CDATA[Sony A7C II]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7C II]]></media:title>
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                                <p>New cameras often sit at the top of the best-seller list, but this three-year-old <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> is still so popular that it ranks in the top three on both the new and used sales lists in Japan: the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>.</p><p>In the latest data from <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">Japanese retailer Map Camera</a>, the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> sits at the very top of the used camera rankings. But the camera also ranks third among <a href="https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup">the new camera sales for July 2026</a>.</p><p>The data highlights the A7C II’s longstanding popularity. Released in 2023, it puts a full-frame Sony sensor into a smaller, rangefinder-inspired camera body. </p><p>Mixing parts from other Sony cameras into a smaller body, in his <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II review</a> my colleague Gareth said it's “still one of your best bets” for creators looking for pro features in a small body.</p><p>While the A7C II isn’t cheap, the $2,499 / £2,099 / AU$2,999 / CA$2,999 price point makes it not only a more portable option but also a more affordable one than full-frame cameras like the new <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> or the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">A7R VI</a>.</p><p>While the A7C II continues to trend in Japan, it isn’t the only camera that hits both new and used lists: joining it are the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a> and <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2672px;"><p class="vanilla-image-block" style="padding-top:56.14%;"><img id="VfiZRPiCfGuSfLuNB52vud" name="510A3939.JPG" alt="Fujifilm X-T5 hands-on" src="https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg" mos="" align="middle" fullscreen="1" width="2672" height="1500" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfiZRPiCfGuSfLuNB52vud.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-T5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Lauren Scott)</span></figcaption></figure><p>Perhaps even more interesting, however, are the cameras that are trending used – but not as popular among new-in-box sales. The <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a> sits in the second-place spot on the used list, but not on the new list despite being a current model.</p><p>Map Camera, however, says that Fujifilm is facing some supply issues in Japan. The X-T5, the store says, is readily available used.</p><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> sits in the third-place spot on the list of trending used cameras, but doesn’t feature among the new options – though its full-frame sibling, the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Z5 II</a>, does.</p><p>The Z50 II is one of Nikon’s most affordable mirrorless cameras, but it adopts some of the autofocus features of Nikon’s pricier bodies in a smaller crop-sensor camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ao6bupkqnsHULacrfNe9U" name="Nikon_Z8_hands_on_09169_1.jpg" alt="Nikon Z8 being reviewed by Adam Waring, editor of N-Photo magazine" src="https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3402" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ao6bupkqnsHULacrfNe9U.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z8 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While Nikon only appears once in the top ten list for new cameras, it hits three times on the used trends list. Besides the Z50 II, the <a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a> ranks eighth. And appearing on the used top ten for the first time is the <a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a>, which Map Camera says has always tended to be overshadowed by the retro Zf.</p><p>The list also highlights how new releases bring older models back into the spotlight among shoppers looking for a used deal. The <a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a> ranks in seventh place on the list, in part due to some users trading up for the newly announced <a href="https://www.digitalcameraworld.com/cameras/gimbals/dji-osmo-pocket-4-review">DJI Osmo Pocket 4</a> and <a href="https://www.digitalcameraworld.com/cameras/video-cameras/dji-osmo-pocket-4p-review-the-twin-lenspocket-gimbal-camera-weve-all-been-waiting-for">Osmo Pocket 4P</a>.</p><h3 id="trending-used-cameras-at-map-camera-for-july-2026">Trending used cameras at Map Camera for July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t5-review">Fujifilm X-T5</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li><li><a href="https://www.digitalcameraworld.com/reviews/dji-osmo-pocket-3-review">DJI Osmo Pocket 3</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-zf-review">Nikon Zf</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r7-review">Canon EOS R7</a></li><li><a href="https://www.digitalcameraworld.com/reviews/nikon-z8-review">Nikon Z8</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7C II,Fujifilm X-T5,Nikon Z50 II,Canon EOS R6 Mark II,Sony Alpha A7 III,Fujifilm X-E5,DJI OSMO Pocket 3,Nikon Zf,Canon EOS R7,Nikon Z8" data-widget-title="Today's top deals on trending cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't buy a camera just because it's trendy – these are <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">the best mirrorless cameras</a>, as picked and tested by expert photographers.</p>
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                                                            <title><![CDATA[ “Mission 1 has been a long time coming” –GoPro says the new Mission 1 is the camera that fans have been asking for since this iconic Hero ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The GoPro name is synonymous with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">action camera</a>, but the brand’s latest launch sits somewhere between action and <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema camera</a> territory. The move, however, was a long time coming: GoPro says that the Mission 1 series is the biggest leap since the introduction of HyperSmooth.</p><p>I met with GoPro’s senior vice president of product management, Pablo Lema, after the launch of the Mission 1 and <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-mission-1-pro-review">Mission 1 Pro</a> and ahead of the launch of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/gopro-has-launched-its-first-ever-mirrorless-camera-but-the-gopro-mission-1-pro-ils-is-unlike-any-other-mirrorless-camera-we-have-ever-seen">company’s first mirrorless camera</a>. </p><p>Lema, who has worked with the action camera brand since 2014, says that the series is the GoPro that fans have been asking for since the <a href="https://www.digitalcameraworld.com/news/gopro-hero-7-black-beats-the-shakes-with-super-stabilised-video">Hero7 Black</a> in 2018.</p><p>“Mission 1 has been a long time coming for us,” Lema said. “I don't say this lightly when I say it to other folks: it was the most important camera we've launched since Hero7 Black. The step up in performance is real, and it's valued by the user reception of it. And we're gonna continue to build from there.”</p><p>The Hero7 Black introduced GoPro’s HyperSmooth, a stabilization algorithm that made a significant difference in capturing steady footage from the variety of mounting scenarios that GoPro is meant for. </p><p>HyperSmooth continues in the Mission 1 – and in fact, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for">the combination of HyperSmooth with interchangeable lenses</a> is one of the reasons that Lema is most excited for the company’s first mirrorless camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1868px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="88K73945NsuFMxLnTEMtQB" name="go-pro-mission-1-ils-screenshot-004" alt="A screenshot from a video showing off the GoPro Mission 1 ILS camera" src="https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg" mos="" align="middle" fullscreen="1" width="1868" height="1052" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 ILS </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>But, while DIYers have been hacking GoPros to use different lenses since the Hero4, what GoPro fans have been asking for for several years is a larger sensor. The Mission 1 series delivers that with an 8K-capable 1-inch sensor</p><p>GoPro users started getting particularly loud about demanding a larger sensor as competitors like DJI and Insta360 began introducing 1/1.3-inch and 1-inch sensors on <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">competing action cameras</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4890px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="53RvQNKA8GwsUnN6N8GsdB" name="GoPro-v-DJI" alt="DJI Osmo Action 6 camera next to GoPro Mission 1 Pro sat on grass" src="https://cdn.mos.cms.futurecdn.net/53RvQNKA8GwsUnN6N8GsdB.jpg" mos="" align="middle" fullscreen="1" width="4890" height="2751" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/53RvQNKA8GwsUnN6N8GsdB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro (right) next to the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/dji-osmo-action-6-review">DJI Osmo Action 6</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>“The Mission 1 series is probably the GoPro that everyone was asking us for since Hero7 Black,” Lema said. “Myself and the teams, we were pumped to be able to finally get it out to the world. And what's good is that it gave us insights and motivations as to what to build next, which we're already working on.”</p><p>While GoPro couldn’t share data on just how many Mission 1 and Mission 1 Pro cameras the company has sold so far, Lema said the series has been “the best reviewed and best-received camera we’ve had at a product level since Hero7 Black.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5052px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jaRBPJ5j44trfHkgpDoXwm" name="GoPro-Mission-1-Pro-1498" alt="The GoPro Mission 1 Pro with the point-and-shoot grip at a splash park" src="https://cdn.mos.cms.futurecdn.net/jaRBPJ5j44trfHkgpDoXwm.jpg" mos="" align="middle" fullscreen="1" width="5052" height="2842" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jaRBPJ5j44trfHkgpDoXwm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro with the point-and-shoot grip accessory </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>But, with the move to a larger sensor comes an entirely new category. GoPro isn’t calling the Mission 1 and Mission 1 Pro an action camera, but refers to the series as a “compact cinema camera” instead.</p><p>“We saw that the types of creators that would extract the most out of a 1-inch type sensor with big dynamic range, massive fps, much better low light capabilities as a result of the imaging package were, what we considered to be, well, for lack of a better word, compact cinema creators,” Lema said. </p><p>“The high-creativity folks that are on Instagram and YouTube are the ones that we extract the most out of a package like this.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5758px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="YhKY5P6FvzXyyfY55s9wG4" name="M1Series_family_wide_keyart" alt="The GoPro Mission 1" src="https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg" mos="" align="middle" fullscreen="1" width="5758" height="3238" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 series </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>While GoPro isn’t calling the Mission 1 an “action camera,” the company’s love for accessories remains with the new series. Lema said that the new <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-gopro-mission-1-pro-isnt-a-point-and-shoot-camera-but-could-it-replace-one-i-left-my-compact-camera-behind-and-tried-shooting-with-the-new-gopro-instead">point-and-shoot grip</a> and <a href="https://www.digitalcameraworld.com/cameras/action-cameras/a-surprising-number-of-the-new-gopro-mission-accessories-will-work-with-hero-cameras-including-gopros-first-ever-vertical-mount-and-wireless-mic">wireless microphone</a> – a GoPro first – have been particularly well received, along with bundles that pair the Mission 1 Pro with the Fluid Pro gimbal.</p><p>GoPro’s most-asked-for camera couldn’t have come at a better time. The launch of the Mission series comes as the action camera giant faces significant financial struggles. </p><p>The company’s latest financial reports indicate <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-launched-the-best-gopro-ever-but-the-risk-of-bankruptcy-remains-as-ceo-says-the-company-is-in-the-later-stages-of-looking-for-a-buyer">a 38% drop in camera sales</a>. Stock market paperwork filings indicate that the company could “be required to significantly reduce, restructure, cease operations, or seek protection under the Federal bankruptcy laws” if the Mission 1 doesn’t help to turn its finances around.</p><p>The action camera company is also in the “later stages” of <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-founder-fully-supports-action-camera-giants-potential-sale">looking for a potential buyer or merger</a>.</p><p>The GoPro Mission 1 and Mission 1 Pro have already begun shipping, but GoPro CEO Nicholas Woodman says the ILS will be arriving next month.</p><p><em>This is part of a four-part series with an exclusive interview on the GoPro Mission 1 series. </em><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for"><em>Read part one on the Mission 1 Pro ILS here</em></a><em>, or read what </em><a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category"><em>GoPro says about the Hero series in the Mission era here</em></a><em>.</em></p><div data-widget-type="multimodelreview" data-model-name="GoPro Mission 1,GoPro Mission 1 Pro,GoPro Point-and-Shoot Grip for Mission 1" data-widget-title="Today's best GoPro Mission 1 deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">the best cinema cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-gopro-cameras">best GoPro cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/action-cameras/mission-1-has-been-a-long-time-coming-gopro-says-the-new-mission-1-is-the-camera-that-fans-have-been-asking-for-since-this-iconic-hero</link>
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                            <![CDATA[ In this exclusive interview, GoPro's Pablo Lema says that the Mission 1 Pro is the camera that fans have been asking for since 2018 ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 18:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Action Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Video Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A screenshot of a promotional video featuring the GoPro Mission 1 Pro]]></media:description>                                                            <media:text><![CDATA[A screenshot of a promotional video featuring the GoPro Mission 1 Pro]]></media:text>
                                <media:title type="plain"><![CDATA[A screenshot of a promotional video featuring the GoPro Mission 1 Pro]]></media:title>
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                                <p>The GoPro name is synonymous with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">action camera</a>, but the brand’s latest launch sits somewhere between action and <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema camera</a> territory. The move, however, was a long time coming: GoPro says that the Mission 1 series is the biggest leap since the introduction of HyperSmooth.</p><p>I met with GoPro’s senior vice president of product management, Pablo Lema, after the launch of the Mission 1 and <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-mission-1-pro-review">Mission 1 Pro</a> and ahead of the launch of the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/gopro-has-launched-its-first-ever-mirrorless-camera-but-the-gopro-mission-1-pro-ils-is-unlike-any-other-mirrorless-camera-we-have-ever-seen">company’s first mirrorless camera</a>. </p><p>Lema, who has worked with the action camera brand since 2014, says that the series is the GoPro that fans have been asking for since the <a href="https://www.digitalcameraworld.com/news/gopro-hero-7-black-beats-the-shakes-with-super-stabilised-video">Hero7 Black</a> in 2018.</p><p>“Mission 1 has been a long time coming for us,” Lema said. “I don't say this lightly when I say it to other folks: it was the most important camera we've launched since Hero7 Black. The step up in performance is real, and it's valued by the user reception of it. And we're gonna continue to build from there.”</p><p>The Hero7 Black introduced GoPro’s HyperSmooth, a stabilization algorithm that made a significant difference in capturing steady footage from the variety of mounting scenarios that GoPro is meant for. </p><p>HyperSmooth continues in the Mission 1 – and in fact, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for">the combination of HyperSmooth with interchangeable lenses</a> is one of the reasons that Lema is most excited for the company’s first mirrorless camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1868px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="88K73945NsuFMxLnTEMtQB" name="go-pro-mission-1-ils-screenshot-004" alt="A screenshot from a video showing off the GoPro Mission 1 ILS camera" src="https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg" mos="" align="middle" fullscreen="1" width="1868" height="1052" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/88K73945NsuFMxLnTEMtQB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 ILS </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>But, while DIYers have been hacking GoPros to use different lenses since the Hero4, what GoPro fans have been asking for for several years is a larger sensor. The Mission 1 series delivers that with an 8K-capable 1-inch sensor</p><p>GoPro users started getting particularly loud about demanding a larger sensor as competitors like DJI and Insta360 began introducing 1/1.3-inch and 1-inch sensors on <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">competing action cameras</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4890px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="53RvQNKA8GwsUnN6N8GsdB" name="GoPro-v-DJI" alt="DJI Osmo Action 6 camera next to GoPro Mission 1 Pro sat on grass" src="https://cdn.mos.cms.futurecdn.net/53RvQNKA8GwsUnN6N8GsdB.jpg" mos="" align="middle" fullscreen="1" width="4890" height="2751" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/53RvQNKA8GwsUnN6N8GsdB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro (right) next to the <a href="https://www.digitalcameraworld.com/cameras/action-cameras/dji-osmo-action-6-review">DJI Osmo Action 6</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>“The Mission 1 series is probably the GoPro that everyone was asking us for since Hero7 Black,” Lema said. “Myself and the teams, we were pumped to be able to finally get it out to the world. And what's good is that it gave us insights and motivations as to what to build next, which we're already working on.”</p><p>While GoPro couldn’t share data on just how many Mission 1 and Mission 1 Pro cameras the company has sold so far, Lema said the series has been “the best reviewed and best-received camera we’ve had at a product level since Hero7 Black.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5052px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jaRBPJ5j44trfHkgpDoXwm" name="GoPro-Mission-1-Pro-1498" alt="The GoPro Mission 1 Pro with the point-and-shoot grip at a splash park" src="https://cdn.mos.cms.futurecdn.net/jaRBPJ5j44trfHkgpDoXwm.jpg" mos="" align="middle" fullscreen="1" width="5052" height="2842" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jaRBPJ5j44trfHkgpDoXwm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 Pro with the point-and-shoot grip accessory </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>But, with the move to a larger sensor comes an entirely new category. GoPro isn’t calling the Mission 1 and Mission 1 Pro an action camera, but refers to the series as a “compact cinema camera” instead.</p><p>“We saw that the types of creators that would extract the most out of a 1-inch type sensor with big dynamic range, massive fps, much better low light capabilities as a result of the imaging package were, what we considered to be, well, for lack of a better word, compact cinema creators,” Lema said. </p><p>“The high-creativity folks that are on Instagram and YouTube are the ones that we extract the most out of a package like this.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5758px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="YhKY5P6FvzXyyfY55s9wG4" name="M1Series_family_wide_keyart" alt="The GoPro Mission 1" src="https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg" mos="" align="middle" fullscreen="1" width="5758" height="3238" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YhKY5P6FvzXyyfY55s9wG4.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The GoPro Mission 1 series </span><span class="credit" itemprop="copyrightHolder">(Image credit: GoPro)</span></figcaption></figure><p>While GoPro isn’t calling the Mission 1 an “action camera,” the company’s love for accessories remains with the new series. Lema said that the new <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-gopro-mission-1-pro-isnt-a-point-and-shoot-camera-but-could-it-replace-one-i-left-my-compact-camera-behind-and-tried-shooting-with-the-new-gopro-instead">point-and-shoot grip</a> and <a href="https://www.digitalcameraworld.com/cameras/action-cameras/a-surprising-number-of-the-new-gopro-mission-accessories-will-work-with-hero-cameras-including-gopros-first-ever-vertical-mount-and-wireless-mic">wireless microphone</a> – a GoPro first – have been particularly well received, along with bundles that pair the Mission 1 Pro with the Fluid Pro gimbal.</p><p>GoPro’s most-asked-for camera couldn’t have come at a better time. The launch of the Mission series comes as the action camera giant faces significant financial struggles. </p><p>The company’s latest financial reports indicate <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-launched-the-best-gopro-ever-but-the-risk-of-bankruptcy-remains-as-ceo-says-the-company-is-in-the-later-stages-of-looking-for-a-buyer">a 38% drop in camera sales</a>. Stock market paperwork filings indicate that the company could “be required to significantly reduce, restructure, cease operations, or seek protection under the Federal bankruptcy laws” if the Mission 1 doesn’t help to turn its finances around.</p><p>The action camera company is also in the “later stages” of <a href="https://www.digitalcameraworld.com/cameras/action-cameras/gopro-founder-fully-supports-action-camera-giants-potential-sale">looking for a potential buyer or merger</a>.</p><p>The GoPro Mission 1 and Mission 1 Pro have already begun shipping, but GoPro CEO Nicholas Woodman says the ILS will be arriving next month.</p><p><em>This is part of a four-part series with an exclusive interview on the GoPro Mission 1 series. </em><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/exclusive-gopro-has-been-dreaming-of-swappable-lenses-since-the-hero4-and-now-a-mirrorless-gopro-is-finally-happening-the-brand-talks-ils-prototypes-and-who-the-upcoming-camera-is-really-for"><em>Read part one on the Mission 1 Pro ILS here</em></a><em>, or read what </em><a href="https://www.digitalcameraworld.com/cameras/action-cameras/theres-a-spot-for-mission-1-in-the-lineup-and-theres-a-spot-for-hero-like-products-the-mission-1-pro-is-the-finest-gopro-yet-but-even-gopro-says-the-hero13-is-still-king-for-this-category"><em>GoPro says about the Hero series in the Mission era here</em></a><em>.</em></p><div data-widget-type="multimodelreview" data-model-name="GoPro Mission 1,GoPro Mission 1 Pro,GoPro Point-and-Shoot Grip for Mission 1" data-widget-title="Today's best GoPro Mission 1 deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">the best cinema cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-gopro-cameras">best GoPro cameras</a>.</p>
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                                                            <title><![CDATA[ I’ve always exclusively bought first-party lenses – but that might be about to change ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I have always been a bit of a lens snob. Not necessarily a red-ring, G Master absolutist, but I've always had a preference for first-party lenses. </p><p>Up until now, all my <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon cameras</a> have had Canon glass and my <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">Fujifilm cameras</a> have Fujinon optics. My logic followed the consensus that first-party lenses offered the best autofocus, the cleanest compatibility and, supposedly, the fewest compromises. </p><p>However, recently I purchased a <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s9-review">Panasonic Lumix S9</a> – and had the world of <a href="https://www.digitalcameraworld.com/buying-guides/best-l-mount-lenses">L-Mount lenses</a> opened up to me. Panasonic makes its own fantastic glass, but there are 11 players currently in the <a href="https://www.digitalcameraworld.com/features/is-the-l-mount-alliance-an-unbeatable-superteam">L-mount Alliance</a> including big hitters like Leica and Sigma – as well as rising stars like Viltrox.</p><p>I had played around with some super-cheap Viltrox lenses several years back, and optically I thought they were good but I wasn’t sold on the excessively “budget” feeling of the lenses. </p><p>However, I was recently sent the <a href="https://www.digitalcameraworld.com/reviews/viltrox-af-16mm-f18-review">Viltrox AF 16mm f/1.8</a> to test for DCW – and honestly, this lens has shifted my opinion of the brand dramatically.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qaEEEmkmqXSUyURB6t3PfU" name="Viltrox 14mm -1" alt="Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera" src="https://cdn.mos.cms.futurecdn.net/qaEEEmkmqXSUyURB6t3PfU.jpg" mos="" align="middle" fullscreen="" width="7728" height="4347" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The AF 16mm f/1.8 is a full-frame autofocus ultra-wide prime available for L-Mount (as well as Sony E and Nikon Z mounts). Outside, it’s built with a solid metal barrel, aperture ring, customizable buttons, dust-resistant sealing and even a small color display showing focus information. </p><p>This certainly does not feel like a “budget” lens – despite costing far less than many first-party equivalents. More importantly, it does not shoot like a budget lens either. </p><p>It has a fast f/1.8 aperture and a 105.6° angle of view. Inside are 15 elements arranged in 12 groups, including 4 ED and 3 aspherical elements. It is impressively sharp in the center at f/1.8, performs strongly toward the edges when stopped down and controls distortion remarkably well for such a wide lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YL7qqrSfNgxW2vfKBK3CiU" name="Viltrox 14mm -2" alt="Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera" src="https://cdn.mos.cms.futurecdn.net/YL7qqrSfNgxW2vfKBK3CiU.jpg" mos="" align="middle" fullscreen="" width="7728" height="4347" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There are still some compromises. At 550g, the Viltrox is hardly featherweight and its autofocus is not quite as polished as the very best first-party motors. Wide-open vignetting is also noticeable. </p><p>Yet none of that feels as important when the lens costs around $580 / £530. Meanwhile, Panasonic’s narrower <a href="https://www.digitalcameraworld.com/news/panasonic-announces-lumix-s-18mm-f18-ultra-wide-angle">Lumix S 18mm f/1.8</a> costs $1,099 / £799 and, for Sony shooters, Sony’s own <a href="https://www.digitalcameraworld.com/cameras/lenses/the-new-sony-16mm-f-1-8-g-isnt-just-short-on-focal-length-its-lower-in-price-than-the-20mm-option-too">FE 16mm f/1.8 G</a> is $899 / £849.</p><p>The bigger story is what this says about Chinese lens makers. Brands such as Viltrox are going from cheap curiosities to genuinely compelling alternatives. </p><p>I still understand the appeal of first-party glass, but I am no longer convinced that the logo on the barrel deserves quite such a large portion of my budget.</p><div data-widget-type="multimodelreview" data-model-name="Viltrox AF 16mm f/1.8 L,Viltrox AF 16mm f/1.8 FE,Viltrox AF 16mm f/1.8 Z" data-widget-title="Today's best Viltrox AF 16mm f/1.8 deals" class="hawk-root"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/ive-always-exclusively-bought-first-party-lenses-but-that-might-be-about-to-change</link>
                                                                            <description>
                            <![CDATA[ The Viltrox AF 16mm f/1.8 has made me question years of lens-buying loyalty ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 15:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ gareth.bevan@futurenet.com (Gareth Bevan) ]]></author>                    <dc:creator><![CDATA[ Gareth Bevan ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/AsbARYkh4iHozfim2Y2PdC.jpeg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera]]></media:description>                                                            <media:text><![CDATA[Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera]]></media:text>
                                <media:title type="plain"><![CDATA[Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera]]></media:title>
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                                <p>I have always been a bit of a lens snob. Not necessarily a red-ring, G Master absolutist, but I've always had a preference for first-party lenses. </p><p>Up until now, all my <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">Canon cameras</a> have had Canon glass and my <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">Fujifilm cameras</a> have Fujinon optics. My logic followed the consensus that first-party lenses offered the best autofocus, the cleanest compatibility and, supposedly, the fewest compromises. </p><p>However, recently I purchased a <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s9-review">Panasonic Lumix S9</a> – and had the world of <a href="https://www.digitalcameraworld.com/buying-guides/best-l-mount-lenses">L-Mount lenses</a> opened up to me. Panasonic makes its own fantastic glass, but there are 11 players currently in the <a href="https://www.digitalcameraworld.com/features/is-the-l-mount-alliance-an-unbeatable-superteam">L-mount Alliance</a> including big hitters like Leica and Sigma – as well as rising stars like Viltrox.</p><p>I had played around with some super-cheap Viltrox lenses several years back, and optically I thought they were good but I wasn’t sold on the excessively “budget” feeling of the lenses. </p><p>However, I was recently sent the <a href="https://www.digitalcameraworld.com/reviews/viltrox-af-16mm-f18-review">Viltrox AF 16mm f/1.8</a> to test for DCW – and honestly, this lens has shifted my opinion of the brand dramatically.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="qaEEEmkmqXSUyURB6t3PfU" name="Viltrox 14mm -1" alt="Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera" src="https://cdn.mos.cms.futurecdn.net/qaEEEmkmqXSUyURB6t3PfU.jpg" mos="" align="middle" fullscreen="" width="7728" height="4347" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The AF 16mm f/1.8 is a full-frame autofocus ultra-wide prime available for L-Mount (as well as Sony E and Nikon Z mounts). Outside, it’s built with a solid metal barrel, aperture ring, customizable buttons, dust-resistant sealing and even a small color display showing focus information. </p><p>This certainly does not feel like a “budget” lens – despite costing far less than many first-party equivalents. More importantly, it does not shoot like a budget lens either. </p><p>It has a fast f/1.8 aperture and a 105.6° angle of view. Inside are 15 elements arranged in 12 groups, including 4 ED and 3 aspherical elements. It is impressively sharp in the center at f/1.8, performs strongly toward the edges when stopped down and controls distortion remarkably well for such a wide lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YL7qqrSfNgxW2vfKBK3CiU" name="Viltrox 14mm -2" alt="Viltrox AF 16mm F1.8 camera lens on a Lumix S9 camera" src="https://cdn.mos.cms.futurecdn.net/YL7qqrSfNgxW2vfKBK3CiU.jpg" mos="" align="middle" fullscreen="" width="7728" height="4347" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There are still some compromises. At 550g, the Viltrox is hardly featherweight and its autofocus is not quite as polished as the very best first-party motors. Wide-open vignetting is also noticeable. </p><p>Yet none of that feels as important when the lens costs around $580 / £530. Meanwhile, Panasonic’s narrower <a href="https://www.digitalcameraworld.com/news/panasonic-announces-lumix-s-18mm-f18-ultra-wide-angle">Lumix S 18mm f/1.8</a> costs $1,099 / £799 and, for Sony shooters, Sony’s own <a href="https://www.digitalcameraworld.com/cameras/lenses/the-new-sony-16mm-f-1-8-g-isnt-just-short-on-focal-length-its-lower-in-price-than-the-20mm-option-too">FE 16mm f/1.8 G</a> is $899 / £849.</p><p>The bigger story is what this says about Chinese lens makers. Brands such as Viltrox are going from cheap curiosities to genuinely compelling alternatives. </p><p>I still understand the appeal of first-party glass, but I am no longer convinced that the logo on the barrel deserves quite such a large portion of my budget.</p><div data-widget-type="multimodelreview" data-model-name="Viltrox AF 16mm f/1.8 L,Viltrox AF 16mm f/1.8 FE,Viltrox AF 16mm f/1.8 Z" data-widget-title="Today's best Viltrox AF 16mm f/1.8 deals" class="hawk-root"></div>
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                                                            <title><![CDATA[ 3 Legged Thing Ethan 4 review: a super-strong set of carbon fiber tripod legs for professional hybrid photography and more besides ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I’ve been reviewing 3 Legged Thing gear for five years and counting, since first encountering the rather epic <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a> from the Pro 2.0 range. Indeed, it’s been my go-to full-sized tripod ever since, and I’m no stranger to the company’s supersized video tripods either, like the <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review">3 Legged Thing Legends Tommy</a>. Over the ensuing years, I’ve also tested and reviewed a bunch of other 3 Legged Thing tripods great and small, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps, and other paraphernalia. The company’s product catalog is nothing if not diverse, ranging from photography and videography kit, through field sports and birding, to shooting and target sports supports and accessories.</p><p>One constant is that I’ve always been impressed by 3 Legged Things’ design flair and the company’s ability to turn its clever design concepts into expertly engineered and beautifully finished products. The set of Ethan 4 tripod legs that I’m reviewing here is a mighty, super-strong set of carbon fiber legs that aims to stick with that tradition, billed as a professional hybrid photography and tactical tripod system for photo, video, shooting, and tactical pursuits. Let’s see if it lives up to its claims, not just as one of the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a>, <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods,</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-tripod">best tripods for photographers</a>, but for a variety of other duties as well.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4354px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="9f3mS9dEvnzbfDDuNa98HK" name="3LT_E4 01 intro 2442.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/9f3mS9dEvnzbfDDuNa98HK.jpg" mos="" align="middle" fullscreen="" width="4354" height="2450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Ethan 4 plays a powerful ‘supporting role’ as a character in 3 Legged Thing’s large cast of tripods </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-specifications"><span>3 Legged Thing Ethan 4: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>61cm / 24in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>162cm / 64in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>14cm / 5.5in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.4kg / 5.3lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>60kg / 132lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>4 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>32mm / 1.26in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-price"><span>3 Legged Thing Ethan 4: Price</span></h3><p>A full-sized tripod with a mighty 60kg / 132lb payload rating and built from premium Japanese carbon fiber and aerospace-grade magnesium alloy, the Ethan 4 doesn’t come cheap. The legs list at $499 / £429 (AU$ TBA), and bear in mind that you’ll have to factor in a head and maybe a leveling base, if you don’t have them already, which will add to the cost. Even so, I think the legs are set at a very fair price, considering their specifications, so long as the build quality and performance stack up. That’s what I’m here to test.</p><div data-widget-type="review" data-model-name="3 Legged Thing Ethan 4" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-design-handling"><span>3 Legged Thing Ethan 4: Design & Handling</span></h3><p>Designed as a ‘tactical’ tripod for shooting and target sports as well as photography and videography, Ethan 4 takes its name from Ethan Hunt of <em>Mission: Impossible</em>. As such, it’s ‘engineered for chaos, built for legends’, as 3 Legged Thing likes to say. It’s certainly very tough and endlessly adaptable. In the realm of shooting pictures, I’d say that pro-grade videography is its best fit.</p><p>Suitably hard as nails, Ethan 4 is made from premium 3K weave Japanese carbon fiber with an oversized outer leg section diameter of 32mm. Metal parts are constructed in aerospace-grade magnesium alloy, and fixings are made from corrosion-resistant stainless steel. For the style-conscious, the tripod is available in Darkness (black), Olive Drab Green, and Lava colorways; the last of these with orange accents.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5577px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="KAHNiZ5EJ65a99FR4oyBLK" name="3LT_E4 2443.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/KAHNiZ5EJ65a99FR4oyBLK.jpg" mos="" align="middle" fullscreen="1" width="5577" height="3138" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KAHNiZ5EJ65a99FR4oyBLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3K weave carbon fiber leg sections look as good as they feel, with an oversized 32mm diameter top section. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>With four telescoping sections in each leg, a bonus of the chunky 32mm outer is that even the narrowest bottom sections have an impressive girth to them. The upshot is that the tripod has a super-sturdy payload rating of 60kg / 132lb. Naturally, you’ll be hard-pressed to find a camera and lens combination that weighs anywhere near that much, but the Ethan 4 can also support additional accessories, as I’ll come to later.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4933px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="FtCX73YuLwszWWEp3scyFK" name="3LT_E4 2446.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/FtCX73YuLwszWWEp3scyFK.jpg" mos="" align="middle" fullscreen="1" width="4933" height="2776" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FtCX73YuLwszWWEp3scyFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even the bottom sections of the four-section legs have a satisfying girth to them, rather than being spindly, thin, and flimsy. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s an endless debate over whether twist-locks or flip-locks are better for tripod legs. Personally, I generally prefer twist-locks, especially if they’re the kind featured in this tripod, labelled as ‘Oversized Helical Strake’ leg locks. As such, they’re quick and easy to use with minimal rotation required to loosen or lock each section. As with other elements of the tripod, they have a top-quality look and feel, and are fitted with grippy rubber pads. They’re also designed for quick and easy strip-down and reassembly if and when they need cleaning.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3568px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="JbYDv33jxGNwjcX5t8Zk4K" name="3LT_E4 2447.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/JbYDv33jxGNwjcX5t8Zk4K.jpg" mos="" align="middle" fullscreen="1" width="3568" height="2008" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JbYDv33jxGNwjcX5t8Zk4K.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Quick and easy to use, and equally so to disassemble and reassemble if they need cleaning, the twist locks incorporate 3 Legged Thing’s usual ‘chicken lips’ or nylon shims. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the twist-locks are pretty standard fare, the three-position leg-angle locks have a new patented trigger-pull design. The idea is that you can pull out the mechanism in the more time-honored fashion, or simply squeeze a trigger-action release with your finger.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4278px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="mafTY5GjvxuMFZy4JbtCFK" name="3LT_E4 2448.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/mafTY5GjvxuMFZy4JbtCFK.jpg" mos="" align="middle" fullscreen="1" width="4278" height="2407" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mafTY5GjvxuMFZy4JbtCFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The legs can be locked at three alternative angles, namely 23, 55, or 80 degrees from the vertical, using the handy new trigger-action mechanism. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>As I mentioned at the outset, the Ethan 4 is sold as a set of legs, rather than as a complete kit. Especially for videography, to which the tripod legs are ideally suited, you’re best off adding either of 3 Legged Thing’s LevelHed Leveling Base or 75mm Half Bowl, as well as a fluid head. The tripod is supplied with a flat plate for the former, and there’s an optional 75mm bowl mount that you can swap to if you buy it separately.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4855px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="Aez9hgZfUYzWMPWtnN5dJK" name="3LT_E4 2450.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/Aez9hgZfUYzWMPWtnN5dJK.jpg" mos="" align="middle" fullscreen="1" width="4855" height="2732" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Aez9hgZfUYzWMPWtnN5dJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod is supplied complete with a flat mounting plate, shown here, but you can swap it out to an optional 75mm bowl mount. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Naturally, you can attach your camera or whatever else you’re shooting with to the flat plate itself, without using a leveling aid or tripod head. With that in mind, the plate features a dual 1/4in mount with a 3/8in adapter sleeve, catering to both industry-standard threaded sockets.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4855px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="VLxqasafPrB56HkRf35jFK" name="3LT_E4 2451.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VLxqasafPrB56HkRf35jFK.jpg" mos="" align="middle" fullscreen="1" width="4855" height="2732" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VLxqasafPrB56HkRf35jFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The flat plate includes a dual 1/4in threaded mounting screw with a 3/8in sleeve. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Keeping moving parts to a minimum, the bubble level is fixed on the side of the chassis, rather than having a rotating base. Being positioned off to the side, it’s easy to keep an eye on and is large enough to see clearly when leveling the tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3860px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GTeN49NGWezhSmN8CPrpEK" name="3LT_E4 2452.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/GTeN49NGWezhSmN8CPrpEK.jpg" mos="" align="middle" fullscreen="1" width="3860" height="2172" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GTeN49NGWezhSmN8CPrpEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bubble level is large, easy to see and therefore easy to use. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The Ethan 4 can support more than just its primary load. A threaded socket on the side of the chassis enables the attachment of a magic arm, LED lamp, microphone mount, monitor screen or just about anything else you might want to add on.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="oEQCqP5oaZdELeGTJjmHEK" name="3LT_E4 2454.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/oEQCqP5oaZdELeGTJjmHEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oEQCqP5oaZdELeGTJjmHEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The threaded accessory mount on the side of the chassis has a standard 3/8in threaded socket and comes with a 14/in adapter. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Going one better than the standard threaded accessory mount, the tripod chassis also includes a QD (Quick-Detach) socket. Compatible with 3 Legged Thing Axis QD straps and all sorts of other gadgets that use this kind of mount, it enables ultra-quick-and-easy mounting and detachment with a simple pushbutton mechanism.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="xbQS2DkmKYMTwNYaSgJUEK" name="3LT_E4 2455.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/xbQS2DkmKYMTwNYaSgJUEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xbQS2DkmKYMTwNYaSgJUEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The chassis has an integrated QD socket that’s compatible with 3 Legged Thing Axis QD straps and other like-minded accessories. The connectors also happen to be used by NASA among others, for securing cargo on space rockets. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A ballast hook is featured under the flat mounting plate and also serves as the grab handle for tightening or loosening the main dual 1/4in and 3/8in threaded mounting screw with sleeve. Using the ballast hook enables you to hang a weight off the tripod, again taking advantage of its hefty payload rating and adding stability if you’re shooting in windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="nH2aykHkFNwYX4u82UKNEK" name="3LT_E4 2456.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/nH2aykHkFNwYX4u82UKNEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nH2aykHkFNwYX4u82UKNEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The weight hook is easy to get at, positioned directly under the flat plate and also serves as the finger/thumb grip for the main mounting screw. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>When it comes to tripod heads, you can naturally fit pretty much anything that takes your fancy. One that works particularly well for videography with the Ethan 4 is the revamped and revitalized <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>, which I’ve reviewed separately and very favorably in the past. The head has a list price of $249 / £229 and is available in black or grey colorways.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7sThpozcjjU3tttKfTcrFK" name="3LT_E4 2475.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/7sThpozcjjU3tttKfTcrFK.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7sThpozcjjU3tttKfTcrFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The redesigned AirHed Cine CC is a compact but fully functional and a great performer. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The tripod comes with chunky rubber feet, which give a very firm and stable footing while also doing a good job of absorbing vibrations. They’re not the only choice, however, as alternative footwear is available as optional extras from 3 Legged Thing. Choices include smaller Little Bootz (rubber pads), Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips), and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4035px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="38ptph7XJYPnvUtRxbfPFK" name="3LT_E4 2460.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/38ptph7XJYPnvUtRxbfPFK.jpg" mos="" align="middle" fullscreen="1" width="4035" height="2271" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/38ptph7XJYPnvUtRxbfPFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The large rubber feet unscrew so you can fit a range of alternative footwear. Accepting all sorts, the threaded foot sockets have 3/8in threads with 1/4in adapters. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>In keeping with the multi-talented nature of Ethan 4, you can remove one, two, or all three of the legs. Each of the legs can work independently for monopod duty, and leaving two of the legs attached to the chassis enables use as a bipod. Removing all three legs might sound counterproductive, but I’ll come back to that in a moment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5546px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="VRAh624DQpMY4JELTkReJK" name="3LT_E4 2457.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VRAh624DQpMY4JELTkReJK.jpg" mos="" align="middle" fullscreen="1" width="5546" height="3122" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VRAh624DQpMY4JELTkReJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Getting back to the optional Vanz footwear that I mentioned just now, these dual metal spikes with rubber pads can serve up a neat trick. If you unscrew all three legs from the chassis and then screw the Vanz into the empty sockets that are revealed, you can effectively transform the Ethan 4 into a tabletop tripod, stretching its versatility even further.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5441px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="xfn3V8NXqVkRr5dmviwGLK" name="3LT_E4 2503.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/xfn3V8NXqVkRr5dmviwGLK.jpg" mos="" align="middle" fullscreen="1" width="5441" height="3062" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xfn3V8NXqVkRr5dmviwGLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Here’s what the Ethan 4 looks like with all of its legs unscrewed and optional Vanz footwear attached in their place, serving as a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The tripod comes with a 3 Legged Thing Toolz2. It’s a neat multi-function tool, with a keyring. It acts as two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It’s handy for a whole range of tripod/photographic tasks as well as for grabbing a quick drink when the going gets thirsty.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3230px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="buX64LLC98ExoNSNpBaMEK" name="3LT_E4 toolz.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/buX64LLC98ExoNSNpBaMEK.jpg" mos="" align="middle" fullscreen="1" width="3230" height="1818" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/buX64LLC98ExoNSNpBaMEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz2 carabiner/multi-tool is a smart and useful extra supplied with the tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>It annoys me when some of the most famous tripod manufacturers sell very expensive tripods and don’t bother to bundle a carrying bag of any sort. The situation here is quite the reverse. The Ethan 4 comes with a very high-quality padded soft case and, typical of 3 Legged Thing, it’s not short of crafty design flourishes. There’s an internal mesh pocket and two securing straps, both with Velcro fasteners. You also get a side pocket with additional room and a zippered three-section organizer. The zippers themselves have comfy pullers for easy operation. There’s also a detachable, adjustable shoulder strap, a carrying handle, plus a carabiner-style hook. I’d use the last of these for attaching the bag to the ballast hook on the tripod, after popping a weighty object or two inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="VzBSp6Lc2jPxMKCSaZ5MPK" name="3LT_E4 2458.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VzBSp6Lc2jPxMKCSaZ5MPK.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VzBSp6Lc2jPxMKCSaZ5MPK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The padded soft case follows suit with the tripod itself, being of very high quality and having lots of neat little extras. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-performance"><span>3 Legged Thing Ethan 4: Performance</span></h3><p>Let’s cut to the chase. Performance of the Ethan 4 is exemplary in every respect. It gives rock-solid support for even the heaviest of cameras and accessories, right up to and including its maximum operating height of 162cm / 64in (without head). The legs and rubber feet combine to give excellent resistance against unwanted flexing and vibrations, even when the leg sections are fully extended.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2988px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="uQVzJwSEfVx4PfUxhidSTK" name="3LT_E4 2523.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/uQVzJwSEfVx4PfUxhidSTK.jpg" mos="" align="middle" fullscreen="1" width="2988" height="5312" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uQVzJwSEfVx4PfUxhidSTK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod remains very solid and resistant to flexing and vibrations, even at its maximum operating height with all the leg sections fully extended. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>As with most video-friendly tripods, there’s no center column, but an upside of this is that when the legs are splayed to their widest locking angle, you can shoot from ultra-low levels for creative effect, without the center column getting in the way. Again, without an attached head, the minimum operating height is a mere 14cm / 5.5in. The 4-section legs also enable a fairly compact carrying length of 61cm / 24in. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4955px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="XaazMWFdMoGPDtMifamnNK" name="3LT_E4 2521.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/XaazMWFdMoGPDtMifamnNK.jpg" mos="" align="middle" fullscreen="1" width="4955" height="2787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/XaazMWFdMoGPDtMifamnNK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The largest locking leg angle from the vertical enables ultra-low-level shooting. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the maximum payload rating is a huge 60kg / 132lb, the tripod itself is easy on the back for carrying around, weighing in at 2.4kg / 5.3lb. It’s also very easy to live with from an operational perspective. The twist locks work with simple efficiency, requiring minimal rotation to lock and unlock the leg sections. The trigger-action leg angle locks are similarly simple and intuitive. As well as enabling ultra-low-level shooting and working on uneven terrain or around obstacles, the multi-angle legs add stability at their intermediate setting when shooting at low to middling heights.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4892px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="f8vwj7oMPbNP8a7KwV6cJK" name="3LT_E4 2519.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/f8vwj7oMPbNP8a7KwV6cJK.jpg" mos="" align="middle" fullscreen="1" width="4892" height="2752" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/f8vwj7oMPbNP8a7KwV6cJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For low to middling shooting heights, the interim leg angle adds stability and makes the tripod less prone to toppling over if knocked or in very windy conditions. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Not just a tripod, the Ethan 4 works equally well in bipod mode or with any of the three legs removed for monopod duty. You can attach a camera or anything else to the mounting screw in the flat base, but the addition of a head makes monopod shooting more refined.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5816px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="LFpfYQ6PeCZoKftXP6CaXK" name="3LT_E4 2531.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/LFpfYQ6PeCZoKftXP6CaXK.jpg" mos="" align="middle" fullscreen="1" width="5816" height="3271" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LFpfYQ6PeCZoKftXP6CaXK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">As pictured here, I’ve removed one of the legs and transferred the 3 Legged Thing AirHed Cine CC fluid head to the top of it for monopod duty. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-verdict"><span>3 Legged Thing Ethan 4: Verdict</span></h3><p>Ethan Hunt is a very ingenious, versatile, and action-packed (if fictitious) character, giving his namesake tripod, the Ethan 4, a lot to live up to. True to the role, however, this 3 Legged Thing tripod can take on a barrage of different scenarios and win out against seemingly impossible odds, delivering a sure-fire success rate.</p><p>I love that the Ethan 4 tripod is so rock-solid and utterly dependable, and so resistant to any unwanted flexing or vibration. The twist-locks for the leg sections work impeccably, and the new trigger-action leg angle locks are a pleasure to use. Ultimately, this tripod offers wide-ranging versatility while also being entirely intuitive and simple to use, so you can concentrate on your creative flow rather than wrestling with a finicky tripod.</p><p>The fact that it also works flawlessly as a bipod or monopod reinforces its credentials as a ‘tactical’ tripod for photography, videography, shooting, and target sports. Just add a head, and you’re good to go.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>Top features include quick-action twist-locks and trigger-action leg angle locks, a flat plate mount that can be swapped out for an optional half bowl mount, and the ability to work as a tripod, bipod or monopod.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>The design of the tripod is full of clever tricks and flourishes that make the Ethan 4 immensely versatile yet quick-and-easy to use. The build quality is top-notch as well.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>Super-solid and dependable from ground level right up to and including its maximum operating height, the Ethan 4 is a top performer. It’s also very quick to set up and take down again.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>It’s undeniably expensive for a set of tripod legs, with no leveling base or head, but the features, design, build quality and performance make it excellent value for money nonetheless.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5926px;"><p class="vanilla-image-block" style="padding-top:42.86%;"><img id="FQ9v3Jcayu8BPTf5fSnwLK" name="3LT_E4 00 hero 2516.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/FQ9v3Jcayu8BPTf5fSnwLK.jpg" mos="" align="middle" fullscreen="1" width="5926" height="2540" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/FQ9v3Jcayu8BPTf5fSnwLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="894efac8-9c5c-11f1-bc02-1964bfef21ab" data-action="Deal Block" data-label="3 Legged Thing Legends Tommy" data-dimension48="3 Legged Thing Legends Tommy" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2771px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="GFYK97JunrrYZ5VjphZmn" name="3 Legged Thing Tommy square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GFYK97JunrrYZ5VjphZmn.jpg" mos="" align="middle" fullscreen="" width="2771" height="2771" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review" data-dimension112="894efac8-9c5c-11f1-bc02-1964bfef21ab" data-action="Deal Block" data-label="3 Legged Thing Legends Tommy" data-dimension48="3 Legged Thing Legends Tommy" data-dimension25=""><strong>3 Legged Thing Legends Tommy</strong></a> is one of the company’s biggest and strongest video tripods, with three-section legs and an interchangeable flat plate and 75mm bowl mount. It’s also one of the company’s most expensive sets of tripod legs (much pricier than the Ethan 4) and again comes without a bundled head.</p></div><div class="product"><a data-dimension112="894efb2c-9c5c-11f1-8d69-436f0e54f292" data-action="Deal Block" data-label="Winston 2.0 and AirHed Pro kit" data-dimension48="Winston 2.0 and AirHed Pro kit" href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aG9EGrNc9ExvSSEZJyjR9" name="3 Legged Thing Winston 2.0 square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/aG9EGrNc9ExvSSEZJyjR9.jpg" mos="" align="middle" fullscreen="" width="900" height="900" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The  <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review" data-dimension112="894efb2c-9c5c-11f1-8d69-436f0e54f292" data-action="Deal Block" data-label="Winston 2.0 and AirHed Pro kit" data-dimension48="Winston 2.0 and AirHed Pro kit" data-dimension25=""><strong>Winston 2.0 and AirHed Pro kit</strong></a> is another very robust tripod, this time more ideal for stills rather than video capture. The full kit comes with the latest edition of the company’s top-flight ball head, but you can also buy just the legs (or the head) on their own.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review</link>
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                            <![CDATA[ The hugely strong and versatile 3 Legged Thing Ethan 4 bills itself as a pro-grade hybrid photography and tactical tripod system with bipod and monopod conversion. Sounds like a mission improbable… ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Tripods]]></category>
                                                    <category><![CDATA[Cameras]]></category>
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                                                    <category><![CDATA[Camera Supports]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matthew Richards ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/jDd3HmNtNWfRUREZztFrQo.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[3 Legged Thing Ethan 4 tripod]]></media:description>                                                            <media:text><![CDATA[3 Legged Thing Ethan 4 tripod]]></media:text>
                                <media:title type="plain"><![CDATA[3 Legged Thing Ethan 4 tripod]]></media:title>
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                            <article>
                                <p>I’ve been reviewing 3 Legged Thing gear for five years and counting, since first encountering the rather epic <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a> from the Pro 2.0 range. Indeed, it’s been my go-to full-sized tripod ever since, and I’m no stranger to the company’s supersized video tripods either, like the <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review">3 Legged Thing Legends Tommy</a>. Over the ensuing years, I’ve also tested and reviewed a bunch of other 3 Legged Thing tripods great and small, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps, and other paraphernalia. The company’s product catalog is nothing if not diverse, ranging from photography and videography kit, through field sports and birding, to shooting and target sports supports and accessories.</p><p>One constant is that I’ve always been impressed by 3 Legged Things’ design flair and the company’s ability to turn its clever design concepts into expertly engineered and beautifully finished products. The set of Ethan 4 tripod legs that I’m reviewing here is a mighty, super-strong set of carbon fiber legs that aims to stick with that tradition, billed as a professional hybrid photography and tactical tripod system for photo, video, shooting, and tactical pursuits. Let’s see if it lives up to its claims, not just as one of the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a>, <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods,</a> and <a href="https://www.digitalcameraworld.com/buying-guides/best-tripod">best tripods for photographers</a>, but for a variety of other duties as well.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4354px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="9f3mS9dEvnzbfDDuNa98HK" name="3LT_E4 01 intro 2442.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/9f3mS9dEvnzbfDDuNa98HK.jpg" mos="" align="middle" fullscreen="" width="4354" height="2450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Ethan 4 plays a powerful ‘supporting role’ as a character in 3 Legged Thing’s large cast of tripods </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-specifications"><span>3 Legged Thing Ethan 4: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>61cm / 24in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>162cm / 64in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>14cm / 5.5in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.4kg / 5.3lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>60kg / 132lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>4 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>32mm / 1.26in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-price"><span>3 Legged Thing Ethan 4: Price</span></h3><p>A full-sized tripod with a mighty 60kg / 132lb payload rating and built from premium Japanese carbon fiber and aerospace-grade magnesium alloy, the Ethan 4 doesn’t come cheap. The legs list at $499 / £429 (AU$ TBA), and bear in mind that you’ll have to factor in a head and maybe a leveling base, if you don’t have them already, which will add to the cost. Even so, I think the legs are set at a very fair price, considering their specifications, so long as the build quality and performance stack up. That’s what I’m here to test.</p><div data-widget-type="review" data-model-name="3 Legged Thing Ethan 4" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-design-handling"><span>3 Legged Thing Ethan 4: Design & Handling</span></h3><p>Designed as a ‘tactical’ tripod for shooting and target sports as well as photography and videography, Ethan 4 takes its name from Ethan Hunt of <em>Mission: Impossible</em>. As such, it’s ‘engineered for chaos, built for legends’, as 3 Legged Thing likes to say. It’s certainly very tough and endlessly adaptable. In the realm of shooting pictures, I’d say that pro-grade videography is its best fit.</p><p>Suitably hard as nails, Ethan 4 is made from premium 3K weave Japanese carbon fiber with an oversized outer leg section diameter of 32mm. Metal parts are constructed in aerospace-grade magnesium alloy, and fixings are made from corrosion-resistant stainless steel. For the style-conscious, the tripod is available in Darkness (black), Olive Drab Green, and Lava colorways; the last of these with orange accents.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5577px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="KAHNiZ5EJ65a99FR4oyBLK" name="3LT_E4 2443.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/KAHNiZ5EJ65a99FR4oyBLK.jpg" mos="" align="middle" fullscreen="1" width="5577" height="3138" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KAHNiZ5EJ65a99FR4oyBLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3K weave carbon fiber leg sections look as good as they feel, with an oversized 32mm diameter top section. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>With four telescoping sections in each leg, a bonus of the chunky 32mm outer is that even the narrowest bottom sections have an impressive girth to them. The upshot is that the tripod has a super-sturdy payload rating of 60kg / 132lb. Naturally, you’ll be hard-pressed to find a camera and lens combination that weighs anywhere near that much, but the Ethan 4 can also support additional accessories, as I’ll come to later.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4933px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="FtCX73YuLwszWWEp3scyFK" name="3LT_E4 2446.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/FtCX73YuLwszWWEp3scyFK.jpg" mos="" align="middle" fullscreen="1" width="4933" height="2776" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FtCX73YuLwszWWEp3scyFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even the bottom sections of the four-section legs have a satisfying girth to them, rather than being spindly, thin, and flimsy. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s an endless debate over whether twist-locks or flip-locks are better for tripod legs. Personally, I generally prefer twist-locks, especially if they’re the kind featured in this tripod, labelled as ‘Oversized Helical Strake’ leg locks. As such, they’re quick and easy to use with minimal rotation required to loosen or lock each section. As with other elements of the tripod, they have a top-quality look and feel, and are fitted with grippy rubber pads. They’re also designed for quick and easy strip-down and reassembly if and when they need cleaning.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3568px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="JbYDv33jxGNwjcX5t8Zk4K" name="3LT_E4 2447.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/JbYDv33jxGNwjcX5t8Zk4K.jpg" mos="" align="middle" fullscreen="1" width="3568" height="2008" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/JbYDv33jxGNwjcX5t8Zk4K.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Quick and easy to use, and equally so to disassemble and reassemble if they need cleaning, the twist locks incorporate 3 Legged Thing’s usual ‘chicken lips’ or nylon shims. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the twist-locks are pretty standard fare, the three-position leg-angle locks have a new patented trigger-pull design. The idea is that you can pull out the mechanism in the more time-honored fashion, or simply squeeze a trigger-action release with your finger.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4278px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="mafTY5GjvxuMFZy4JbtCFK" name="3LT_E4 2448.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/mafTY5GjvxuMFZy4JbtCFK.jpg" mos="" align="middle" fullscreen="1" width="4278" height="2407" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/mafTY5GjvxuMFZy4JbtCFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The legs can be locked at three alternative angles, namely 23, 55, or 80 degrees from the vertical, using the handy new trigger-action mechanism. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>As I mentioned at the outset, the Ethan 4 is sold as a set of legs, rather than as a complete kit. Especially for videography, to which the tripod legs are ideally suited, you’re best off adding either of 3 Legged Thing’s LevelHed Leveling Base or 75mm Half Bowl, as well as a fluid head. The tripod is supplied with a flat plate for the former, and there’s an optional 75mm bowl mount that you can swap to if you buy it separately.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4855px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="Aez9hgZfUYzWMPWtnN5dJK" name="3LT_E4 2450.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/Aez9hgZfUYzWMPWtnN5dJK.jpg" mos="" align="middle" fullscreen="1" width="4855" height="2732" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Aez9hgZfUYzWMPWtnN5dJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod is supplied complete with a flat mounting plate, shown here, but you can swap it out to an optional 75mm bowl mount. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Naturally, you can attach your camera or whatever else you’re shooting with to the flat plate itself, without using a leveling aid or tripod head. With that in mind, the plate features a dual 1/4in mount with a 3/8in adapter sleeve, catering to both industry-standard threaded sockets.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4855px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="VLxqasafPrB56HkRf35jFK" name="3LT_E4 2451.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VLxqasafPrB56HkRf35jFK.jpg" mos="" align="middle" fullscreen="1" width="4855" height="2732" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VLxqasafPrB56HkRf35jFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The flat plate includes a dual 1/4in threaded mounting screw with a 3/8in sleeve. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Keeping moving parts to a minimum, the bubble level is fixed on the side of the chassis, rather than having a rotating base. Being positioned off to the side, it’s easy to keep an eye on and is large enough to see clearly when leveling the tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3860px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GTeN49NGWezhSmN8CPrpEK" name="3LT_E4 2452.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/GTeN49NGWezhSmN8CPrpEK.jpg" mos="" align="middle" fullscreen="1" width="3860" height="2172" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GTeN49NGWezhSmN8CPrpEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bubble level is large, easy to see and therefore easy to use. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The Ethan 4 can support more than just its primary load. A threaded socket on the side of the chassis enables the attachment of a magic arm, LED lamp, microphone mount, monitor screen or just about anything else you might want to add on.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="oEQCqP5oaZdELeGTJjmHEK" name="3LT_E4 2454.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/oEQCqP5oaZdELeGTJjmHEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/oEQCqP5oaZdELeGTJjmHEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The threaded accessory mount on the side of the chassis has a standard 3/8in threaded socket and comes with a 14/in adapter. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Going one better than the standard threaded accessory mount, the tripod chassis also includes a QD (Quick-Detach) socket. Compatible with 3 Legged Thing Axis QD straps and all sorts of other gadgets that use this kind of mount, it enables ultra-quick-and-easy mounting and detachment with a simple pushbutton mechanism.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="xbQS2DkmKYMTwNYaSgJUEK" name="3LT_E4 2455.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/xbQS2DkmKYMTwNYaSgJUEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xbQS2DkmKYMTwNYaSgJUEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The chassis has an integrated QD socket that’s compatible with 3 Legged Thing Axis QD straps and other like-minded accessories. The connectors also happen to be used by NASA among others, for securing cargo on space rockets. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A ballast hook is featured under the flat mounting plate and also serves as the grab handle for tightening or loosening the main dual 1/4in and 3/8in threaded mounting screw with sleeve. Using the ballast hook enables you to hang a weight off the tripod, again taking advantage of its hefty payload rating and adding stability if you’re shooting in windy conditions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3310px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="nH2aykHkFNwYX4u82UKNEK" name="3LT_E4 2456.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/nH2aykHkFNwYX4u82UKNEK.jpg" mos="" align="middle" fullscreen="1" width="3310" height="1863" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/nH2aykHkFNwYX4u82UKNEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The weight hook is easy to get at, positioned directly under the flat plate and also serves as the finger/thumb grip for the main mounting screw. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>When it comes to tripod heads, you can naturally fit pretty much anything that takes your fancy. One that works particularly well for videography with the Ethan 4 is the revamped and revitalized <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>, which I’ve reviewed separately and very favorably in the past. The head has a list price of $249 / £229 and is available in black or grey colorways.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="7sThpozcjjU3tttKfTcrFK" name="3LT_E4 2475.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/7sThpozcjjU3tttKfTcrFK.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/7sThpozcjjU3tttKfTcrFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The redesigned AirHed Cine CC is a compact but fully functional and a great performer. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The tripod comes with chunky rubber feet, which give a very firm and stable footing while also doing a good job of absorbing vibrations. They’re not the only choice, however, as alternative footwear is available as optional extras from 3 Legged Thing. Choices include smaller Little Bootz (rubber pads), Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips), and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4035px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="38ptph7XJYPnvUtRxbfPFK" name="3LT_E4 2460.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/38ptph7XJYPnvUtRxbfPFK.jpg" mos="" align="middle" fullscreen="1" width="4035" height="2271" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/38ptph7XJYPnvUtRxbfPFK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The large rubber feet unscrew so you can fit a range of alternative footwear. Accepting all sorts, the threaded foot sockets have 3/8in threads with 1/4in adapters. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>In keeping with the multi-talented nature of Ethan 4, you can remove one, two, or all three of the legs. Each of the legs can work independently for monopod duty, and leaving two of the legs attached to the chassis enables use as a bipod. Removing all three legs might sound counterproductive, but I’ll come back to that in a moment.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5546px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="VRAh624DQpMY4JELTkReJK" name="3LT_E4 2457.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VRAh624DQpMY4JELTkReJK.jpg" mos="" align="middle" fullscreen="1" width="5546" height="3122" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VRAh624DQpMY4JELTkReJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Getting back to the optional Vanz footwear that I mentioned just now, these dual metal spikes with rubber pads can serve up a neat trick. If you unscrew all three legs from the chassis and then screw the Vanz into the empty sockets that are revealed, you can effectively transform the Ethan 4 into a tabletop tripod, stretching its versatility even further.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5441px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="xfn3V8NXqVkRr5dmviwGLK" name="3LT_E4 2503.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/xfn3V8NXqVkRr5dmviwGLK.jpg" mos="" align="middle" fullscreen="1" width="5441" height="3062" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/xfn3V8NXqVkRr5dmviwGLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Here’s what the Ethan 4 looks like with all of its legs unscrewed and optional Vanz footwear attached in their place, serving as a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The tripod comes with a 3 Legged Thing Toolz2. It’s a neat multi-function tool, with a keyring. It acts as two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It’s handy for a whole range of tripod/photographic tasks as well as for grabbing a quick drink when the going gets thirsty.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3230px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="buX64LLC98ExoNSNpBaMEK" name="3LT_E4 toolz.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/buX64LLC98ExoNSNpBaMEK.jpg" mos="" align="middle" fullscreen="1" width="3230" height="1818" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/buX64LLC98ExoNSNpBaMEK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz2 carabiner/multi-tool is a smart and useful extra supplied with the tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>It annoys me when some of the most famous tripod manufacturers sell very expensive tripods and don’t bother to bundle a carrying bag of any sort. The situation here is quite the reverse. The Ethan 4 comes with a very high-quality padded soft case and, typical of 3 Legged Thing, it’s not short of crafty design flourishes. There’s an internal mesh pocket and two securing straps, both with Velcro fasteners. You also get a side pocket with additional room and a zippered three-section organizer. The zippers themselves have comfy pullers for easy operation. There’s also a detachable, adjustable shoulder strap, a carrying handle, plus a carabiner-style hook. I’d use the last of these for attaching the bag to the ballast hook on the tripod, after popping a weighty object or two inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="VzBSp6Lc2jPxMKCSaZ5MPK" name="3LT_E4 2458.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/VzBSp6Lc2jPxMKCSaZ5MPK.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VzBSp6Lc2jPxMKCSaZ5MPK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The padded soft case follows suit with the tripod itself, being of very high quality and having lots of neat little extras. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-performance"><span>3 Legged Thing Ethan 4: Performance</span></h3><p>Let’s cut to the chase. Performance of the Ethan 4 is exemplary in every respect. It gives rock-solid support for even the heaviest of cameras and accessories, right up to and including its maximum operating height of 162cm / 64in (without head). The legs and rubber feet combine to give excellent resistance against unwanted flexing and vibrations, even when the leg sections are fully extended.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2988px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="uQVzJwSEfVx4PfUxhidSTK" name="3LT_E4 2523.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/uQVzJwSEfVx4PfUxhidSTK.jpg" mos="" align="middle" fullscreen="1" width="2988" height="5312" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uQVzJwSEfVx4PfUxhidSTK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The tripod remains very solid and resistant to flexing and vibrations, even at its maximum operating height with all the leg sections fully extended. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>As with most video-friendly tripods, there’s no center column, but an upside of this is that when the legs are splayed to their widest locking angle, you can shoot from ultra-low levels for creative effect, without the center column getting in the way. Again, without an attached head, the minimum operating height is a mere 14cm / 5.5in. The 4-section legs also enable a fairly compact carrying length of 61cm / 24in. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4955px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="XaazMWFdMoGPDtMifamnNK" name="3LT_E4 2521.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/XaazMWFdMoGPDtMifamnNK.jpg" mos="" align="middle" fullscreen="1" width="4955" height="2787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/XaazMWFdMoGPDtMifamnNK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The largest locking leg angle from the vertical enables ultra-low-level shooting. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>While the maximum payload rating is a huge 60kg / 132lb, the tripod itself is easy on the back for carrying around, weighing in at 2.4kg / 5.3lb. It’s also very easy to live with from an operational perspective. The twist locks work with simple efficiency, requiring minimal rotation to lock and unlock the leg sections. The trigger-action leg angle locks are similarly simple and intuitive. As well as enabling ultra-low-level shooting and working on uneven terrain or around obstacles, the multi-angle legs add stability at their intermediate setting when shooting at low to middling heights.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4892px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="f8vwj7oMPbNP8a7KwV6cJK" name="3LT_E4 2519.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/f8vwj7oMPbNP8a7KwV6cJK.jpg" mos="" align="middle" fullscreen="1" width="4892" height="2752" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/f8vwj7oMPbNP8a7KwV6cJK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For low to middling shooting heights, the interim leg angle adds stability and makes the tripod less prone to toppling over if knocked or in very windy conditions. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Not just a tripod, the Ethan 4 works equally well in bipod mode or with any of the three legs removed for monopod duty. You can attach a camera or anything else to the mounting screw in the flat base, but the addition of a head makes monopod shooting more refined.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5816px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="LFpfYQ6PeCZoKftXP6CaXK" name="3LT_E4 2531.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/LFpfYQ6PeCZoKftXP6CaXK.jpg" mos="" align="middle" fullscreen="1" width="5816" height="3271" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LFpfYQ6PeCZoKftXP6CaXK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">As pictured here, I’ve removed one of the legs and transferred the 3 Legged Thing AirHed Cine CC fluid head to the top of it for monopod duty. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ethan-4-verdict"><span>3 Legged Thing Ethan 4: Verdict</span></h3><p>Ethan Hunt is a very ingenious, versatile, and action-packed (if fictitious) character, giving his namesake tripod, the Ethan 4, a lot to live up to. True to the role, however, this 3 Legged Thing tripod can take on a barrage of different scenarios and win out against seemingly impossible odds, delivering a sure-fire success rate.</p><p>I love that the Ethan 4 tripod is so rock-solid and utterly dependable, and so resistant to any unwanted flexing or vibration. The twist-locks for the leg sections work impeccably, and the new trigger-action leg angle locks are a pleasure to use. Ultimately, this tripod offers wide-ranging versatility while also being entirely intuitive and simple to use, so you can concentrate on your creative flow rather than wrestling with a finicky tripod.</p><p>The fact that it also works flawlessly as a bipod or monopod reinforces its credentials as a ‘tactical’ tripod for photography, videography, shooting, and target sports. Just add a head, and you’re good to go.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>Top features include quick-action twist-locks and trigger-action leg angle locks, a flat plate mount that can be swapped out for an optional half bowl mount, and the ability to work as a tripod, bipod or monopod.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>The design of the tripod is full of clever tricks and flourishes that make the Ethan 4 immensely versatile yet quick-and-easy to use. The build quality is top-notch as well.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>Super-solid and dependable from ground level right up to and including its maximum operating height, the Ethan 4 is a top performer. It’s also very quick to set up and take down again.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>It’s undeniably expensive for a set of tripod legs, with no leveling base or head, but the features, design, build quality and performance make it excellent value for money nonetheless.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5926px;"><p class="vanilla-image-block" style="padding-top:42.86%;"><img id="FQ9v3Jcayu8BPTf5fSnwLK" name="3LT_E4 00 hero 2516.JPG" alt="3 Legged Thing Ethan 4 tripod" src="https://cdn.mos.cms.futurecdn.net/FQ9v3Jcayu8BPTf5fSnwLK.jpg" mos="" align="middle" fullscreen="1" width="5926" height="2540" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/FQ9v3Jcayu8BPTf5fSnwLK.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="894efac8-9c5c-11f1-bc02-1964bfef21ab" data-action="Deal Block" data-label="3 Legged Thing Legends Tommy" data-dimension48="3 Legged Thing Legends Tommy" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2771px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="GFYK97JunrrYZ5VjphZmn" name="3 Legged Thing Tommy square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/GFYK97JunrrYZ5VjphZmn.jpg" mos="" align="middle" fullscreen="" width="2771" height="2771" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-legends-tommy-carbon-fiber-tripod-review" data-dimension112="894efac8-9c5c-11f1-bc02-1964bfef21ab" data-action="Deal Block" data-label="3 Legged Thing Legends Tommy" data-dimension48="3 Legged Thing Legends Tommy" data-dimension25=""><strong>3 Legged Thing Legends Tommy</strong></a> is one of the company’s biggest and strongest video tripods, with three-section legs and an interchangeable flat plate and 75mm bowl mount. It’s also one of the company’s most expensive sets of tripod legs (much pricier than the Ethan 4) and again comes without a bundled head.</p></div><div class="product"><a data-dimension112="894efb2c-9c5c-11f1-8d69-436f0e54f292" data-action="Deal Block" data-label="Winston 2.0 and AirHed Pro kit" data-dimension48="Winston 2.0 and AirHed Pro kit" href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aG9EGrNc9ExvSSEZJyjR9" name="3 Legged Thing Winston 2.0 square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/aG9EGrNc9ExvSSEZJyjR9.jpg" mos="" align="middle" fullscreen="" width="900" height="900" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The  <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review" data-dimension112="894efb2c-9c5c-11f1-8d69-436f0e54f292" data-action="Deal Block" data-label="Winston 2.0 and AirHed Pro kit" data-dimension48="Winston 2.0 and AirHed Pro kit" data-dimension25=""><strong>Winston 2.0 and AirHed Pro kit</strong></a> is another very robust tripod, this time more ideal for stills rather than video capture. The full kit comes with the latest edition of the company’s top-flight ball head, but you can also buy just the legs (or the head) on their own.</p></div>
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                                                            <title><![CDATA[ 3 Legged Thing Ridley tripod kit review: the real deal, this pro-grade carbon fiber kit for hybrid photographers comes complete with a leveling base and fluid head ]]></title>
                                                                                                <dc:content><![CDATA[ <p>3 Legged Thing is a British company that’s earned a really solid reputation over the years, mostly for making really solid tripods and other supports. The current catalog caters to photography and videography, field sports and birding, and shooting and target sports, covering a very wide remit. I’ve reviewed many 3 Legged Thing tripods, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps and other bits and pieces over the years, generally being so impressed that I’ve bought a few myself, and the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a> that I first encountered five years ago remains my personal full-sized tripod of choice.</p><p>The Ridley I’m reviewing here is from a dynamic duo of new videocentric tripods that take their names from movie directors; this one is named after Ridley Scott, while the smaller sidekick <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-review">Wes</a> is named after Wes Anderson. There’s also a simultaneously launched set of hybrid photography and tactical tripod legs by the name of <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review">Ethan 4</a>, after <em>Mission: Impossible</em>’s Ethan Hunt. The Ridley and Wes are both carbon fiber tripods that are available as legs-only or as full kits with a fluid head. Ridley is the larger of the two, with 3-section legs, whereas the Wes is a more travel-friendly option with 5-section legs. Both aim to be among the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods</a>, while the Wes is also a contender as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-tripod">best travel tripods</a> for videographers on the move.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="HDtY6fNoBMdb7DKMqroNQn" name="3LT_Rid 01 intro 2464.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/HDtY6fNoBMdb7DKMqroNQn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HDtY6fNoBMdb7DKMqroNQn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3 Legged Thing Ridley is a superb set of legs, made all the smarter by the clever head that’s included in the complete kit. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-specifications"><span>3 Legged Thing Ridley: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>79cm / 31.1in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>164cm / 64.6in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>24.5cm / 9.6in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.4kg / 5.3lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>14kg / 30lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>3 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>29mm / 1.14in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-ridley-price"><span>3 Legged Thing Ridley: Price</span></h3><p>Pay your money and take your choice. The complete Ridley kit with fluid video head costs $649 / £619 (AU$ TBA). If you’d rather bring your own head or have one already, you can buy just the Ridley legs with built-in leveling base and padded soft case for $449 / £429. Neither is a cheap option, but I feel that the prices represent great value considering the features, design, and build quality. Ultimately, of course, it all comes down to performance, which I’ll get to later.</p><div data-widget-type="review" data-model-name="3 Legged Thing Ridley" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-ridley-design-handling"><span>3 Legged Thing Ridley: Design & Handling</span></h3><p>The sci-fi sensations <em>Alien</em> and <em>Blade Runner</em> absolutely blew me away when they first came out, and have definitely stood the test of time, so the 3 Legged Thing Ridley has a lot to live up to, being named after the movies’ director, Ridley Scott. The tripod is available in gray and black, or all black, the latter looking suitably dark and menacing – that’s the one that I went for. I also went for the complete kit that includes not only the set of legs made from premium Japanese carbon fiber with an aerospace-grade magnesium alloy canopy, but also the fittingly epic <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>, which I’ve recently reviewed as a revamped video head in its own right. But let’s kick off with the legs, which seems only logical.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3342px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="2TE6sv2kC4V49AojArs7vm" name="3LT_Rid 2465.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/2TE6sv2kC4V49AojArs7vm.jpg" mos="" align="middle" fullscreen="1" width="3342" height="1881" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2TE6sv2kC4V49AojArs7vm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The three-section legs have a chunky maximum tube diameter of 29mm and are made from premium Japanese eight-layer carbon fiber. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s a lot to be said for tripods with four or even five sections in each leg, at least in terms of compactness for stowage. I personally don’t mind tripods being a bit longer when carrying them around, and generally prefer three-section legs for ease and speed of setup, with fewer section clamps to contend with. Another bonus is that the bottom section of each leg tends to have a wider diameter and is thus sturdier.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4440px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="NsguzGqsJty2jNbjjKnMQn" name="3LT_Rid 2467.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/NsguzGqsJty2jNbjjKnMQn.jpg" mos="" align="middle" fullscreen="1" width="4440" height="2499" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NsguzGqsJty2jNbjjKnMQn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With three sections in each leg rather than four or five, the bottom section remains of an impressive girth. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another factor in the speed and ease of setup and takedown is the efficiency of the section clamps. Some like twist-locks; others prefer flip-locks. I’m in the twist camp, so long as they release smoothly and lock firmly with minimal rotation. That’s certainly the case here, and adjusting the leg sections is a very speedy, smooth, and simple operation. I also like the grippy rubber pads on each twist-lock, making them feel nice to the touch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3266px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="YLX7wC8t4MtpGjwxdjLt8n" name="3LT_Rid 2468.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/YLX7wC8t4MtpGjwxdjLt8n.jpg" mos="" align="middle" fullscreen="1" width="3266" height="1838" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YLX7wC8t4MtpGjwxdjLt8n.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The high-quality twist-locks only require minimal rotation to loosen them and then re-lock them for solid support. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another potential pitfall is that leg angle locks often seem to be more fiddly than they need to be. Again, the Ridley wins out with simple, spring-loaded catches that have a push-to-release action. Like the twist-locks, they have non-slip textured rubber pads for an extra feel-good factor. Three lockable leg angles are available: 23, 55, or 80 degrees from the vertical. The upshot is that it’s easy to adapt to tricky terrain or work around obstacles when you’re setting up the tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2481px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GGtNiPYCoDCydKMdcehAkm" name="3LT_Rid 2469.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/GGtNiPYCoDCydKMdcehAkm.jpg" mos="" align="middle" fullscreen="1" width="2481" height="1396" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGtNiPYCoDCydKMdcehAkm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Following suit, the spring-loaded leg angle locks are every bit as intuitive and easy to use as the twist-locks for the extending leg sections. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A key element of setting up a video tripod is that you level the platform on which the head sits, rather than making leveling adjustments via the head itself. The latter will result in your horizon going on the slant as soon as you start panning. To ensure accuracy with fast and simple setup, the tripod features a built-in leveling base. A single lock/release screw has a handle that’s mounted on a six-sided shaft, so you can pull it out and reposition it for your preferred fit.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3639px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="uTYpaaD8sp3xWSV3PBzFMn" name="3LT_Rid 2472.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/uTYpaaD8sp3xWSV3PBzFMn.jpg" mos="" align="middle" fullscreen="1" width="3639" height="2048" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uTYpaaD8sp3xWSV3PBzFMn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The built-in leveling base is an integral part of the tripod design and a real bonus for videography, as well as for shooting a series of stills for stitching into a panorama. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>To further enhance leveling up, the adjustable base comes complete with a bubble level that’s large enough for a clear view. It’s also mounted on a rotating platform, so you can swing it around to whatever angle works best for you, through an entire 360 degrees.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3481px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ajuQG3ge49xSfvysPCyuKn" name="3LT_Rid 2471.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/ajuQG3ge49xSfvysPCyuKn.jpg" mos="" align="middle" fullscreen="1" width="3481" height="1958" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ajuQG3ge49xSfvysPCyuKn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bubble level can be rotated through an entire circle, making it easy to see from any angle. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Down below, the leveling base has two weight hooks. These are ideal for adding ballast to steady the tripod if you’re shooting outdoors in windy conditions. Adding some ballast to the soft case that’s supplied with the tripod is a handy option, but more on that later.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3639px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="GzBNP3Pibm9GeknWGQPHMn" name="3LT_Rid 2473.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/GzBNP3Pibm9GeknWGQPHMn.jpg" mos="" align="middle" fullscreen="1" width="3639" height="2048" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GzBNP3Pibm9GeknWGQPHMn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The underneath of the integral leveling base features a pair of weight hooks, and there’s more to them than initially meets the eye. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A clever design flourish is that the weight hooks aren’t just weight hooks. They also form the T-section grip of an Allen key that mounts to the bottom of the leveling base via a QD (Quick Detach) mechanism. As such, you can push the QD button and simply pull out the Allen key to secure your camera to the head’s Arca-Swiss-compatible quick-release plate, or for anything else that uses the same size Allen key.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2714px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="6nMeTvWoFsWMwDYax8AKqm" name="3LT_Rid 2474.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/6nMeTvWoFsWMwDYax8AKqm.jpg" mos="" align="middle" fullscreen="1" width="2714" height="1528" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/6nMeTvWoFsWMwDYax8AKqm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A useful allen key fits into the bottom of the leveling plate via a QD mechanism, which you can also use for attaching straps, harnesses and other QD-compatible accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I won’t talk too much about the <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a> that’s part of the complete kit, as I’ve already created a full, standalone review of it. Suffice it to say that it’s an ideal match for the Ridley, offering wonderfully smooth tilt and pan with excellent all-round performance. The head features an adjustable, telescopic panning arm that can mount on either side for left-handed or right-handed use, plus an extra-long XP100 Ultra Plate quick-release plate, which is Arca-Swiss compatible.</p><p>Another nice touch is that you can use the QD Allen key that I just mentioned to remove four screws and rotate the orientation of the head’s camera platform through 90 degrees. This enables the long QR plate to run from side to side instead of from front to back. It can be a more ideal orientation if you’re using a cage, and definitely if you’re using an L-bracket like the universal <a href="https://www.digitalcameraworld.com/reviews/embargo-12-dec-2023-2pm-gmt-3-legged-thing-lexie-review">3 Legged Thing Lexie</a>, or one of the camera-specific options in the line-up.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="pVChSMtiCcSriFwaHkHjLn" name="3LT_Rid 2475.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/pVChSMtiCcSriFwaHkHjLn.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pVChSMtiCcSriFwaHkHjLn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AirHed Cine CC is a top-class fluid video head in its own right, and a worthy inclusion in the complete Ridley kit. Like the tripod legs, it’s available in gray and black with orange accents, or as an all-black option. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Dropping down from head to toe, the legs feature removable feet. The supplied feet are chunky rubber pads that give a very firm and stable footing while also doing a good job of absorbing vibrations. However, they’re certainly not the only choice. As alternative footwear, 3 Legged Thing offers a range of optional extras. These include smaller Little Bootz (rubber pads), Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips) and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="r8ir6Phiye6agZGdtvLVLn" name="3LT_Rid 2476.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/r8ir6Phiye6agZGdtvLVLn.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r8ir6Phiye6agZGdtvLVLn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The large rubber feet unscrew so you can fit a range of alternative footwear. The threaded sockets for the feet have 3/8in threads with 1/4in adapters to keep all the options open. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’ve often seen tripods in which one leg can be unscrewed and used on its own as a monopod, either with or without attaching it to the center column. Typical of video tripods, the Ridley doesn’t actually have a center column, but you can use any leg as a monopod, unscrewing it from the canopy and attaching the head directly to it. Moreover, you can unscrew all three legs from the canopy if you wish, but why would you want to? Let’s see…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="EUagpjWSoW6Ln9zdbnQqTn" name="3LT_Rid 2477.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/EUagpjWSoW6Ln9zdbnQqTn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EUagpjWSoW6Ln9zdbnQqTn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod, and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Unscrewing a single leg gives the option of using the tripod as a bipod, or the removed leg as a monopod. However, if you remove all three legs, you can use the canopy with the optional Vanz footwear that I mentioned just now. These dual metal spikes with rubber pads can screw directly into the canopy, effectively transforming the Ridley into a tabletop tripod and adding yet more versatility.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5317px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="ZMwe8EU6ySwhpkXUee9NPn" name="3LT_Rid 2502.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/ZMwe8EU6ySwhpkXUee9NPn.jpg" mos="" align="middle" fullscreen="1" width="5317" height="2993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZMwe8EU6ySwhpkXUee9NPn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This image shows the Ridley with all of its legs unscrewed and optional Vanz footwear attached in their place, turning it into a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A nice little extra included with the tripod is the 3 Legged Thing Toolz2. It’s a smart multi-function tool, with a keyring attachment. It includes two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It’s handy for a whole range of tripod/photographic tasks as well as for grabbing a quick drink during thirsty work.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2957px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="HbBJF3twTEUEPJJtK3w8Dn" name="3LT_Rid toolz.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/HbBJF3twTEUEPJJtK3w8Dn.jpg" mos="" align="middle" fullscreen="1" width="2957" height="1664" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HbBJF3twTEUEPJJtK3w8Dn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz carabiner/multi-tool is a smart and useful extra supplied with the tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>3 Legged Thing generally goes the extra mile, and that’s certainly the case (so to speak) with the Ridley. It comes complete with a high-quality padded soft case that packs plenty of design flourishes, as well as the tripod kit itself. There’s a pair of internal securing straps for the tripod and an internal mesh pocket, all with Velcro fasteners. A separate zippered side pocket gives additional storage complete with an internal zippered three-section organizer. There’s a detachable and adjustable shoulder strap as well as a carrying handle, plus a carabiner-style hook. I’d use the last of these for attaching the bag to one of the weight hooks on the tripod, after popping a suitably weighty object inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="FbgRbh36YHvXLZWiENN3Rn" name="3LT_Rid 2480.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/FbgRbh36YHvXLZWiENN3Rn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FbgRbh36YHvXLZWiENN3Rn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The dark blue padded soft case is immaculately finished and features its own set of design flourishes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-performance"><span>3 Legged Thing Ridley: Performance</span></h3><p>The sheer quality of the 3 Legged Thing Ridley is so impressive that I’m happy to just sit and look at it, or play with its cleverly designed features. But naturally, the kit’s performance as a tripod is what really counts. There’s good news all around, as it gives really solid support for even heavyweight cameras, boasting a payload rating of 14kg / 30lb. The tripod retains excellent resistance to unwanted flexing and vibrations, all the way up to its maximum operating height of 164cm / 64.6in (including head). That’s pretty lofty for a three-section tripod, considering that there’s no center column, as is the case for most video tripods.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2900px;"><p class="vanilla-image-block" style="padding-top:177.83%;"><img id="Ybqbi5NNjHf3nLJ6vLpeUn" name="3LT_Rid 2512.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/Ybqbi5NNjHf3nLJ6vLpeUn.jpg" mos="" align="middle" fullscreen="1" width="2900" height="5157" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Ybqbi5NNjHf3nLJ6vLpeUn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Resistance to flexing and vibrations is very impressive, even at the tripod’s maximum operating height with all the leg sections fully extended. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Although the built-in leveling base precludes the addition of a center column, a bonus of this is that when the legs are splayed to their widest locking angle, you can shoot from ultra-low levels for creative effect, without a center column getting in the way. With the fluid head in the mix, the minimum operating height gives you the literal lowdown at just 24.5cm / 9.6in. And despite having 3-section legs, the folded length of the complete kit for stowage is reasonably compact at 79cm / 31.1in.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5706px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="vgrTXorV9ASQyisUaSF9Un" name="3LT_Rid 2510.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/vgrTXorV9ASQyisUaSF9Un.jpg" mos="" align="middle" fullscreen="1" width="5706" height="3207" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vgrTXorV9ASQyisUaSF9Un.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Legs akimbo at their maximum 80-degree angles, the Ridley delivers ultra-low-level shooting. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The complete kit (including fluid head) weighs in at 2.4kg / 5.3lb, so Ridley is easy to take along for the journey. From a performance standpoint, it’s also very quick and easy to use. The twist locks only require minimal rotation for locking and unlocking the leg sections, and the leg angle locks are similarly simple and intuitive. The multiple leg angles also make it easy to work around obstacles or on very uneven terrain, as well as enabling ultra-low-level shooting.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5241px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="uNxpbcc55nSqyFofLhkNRn" name="3LT_Rid 2508.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/uNxpbcc55nSqyFofLhkNRn.jpg" mos="" align="middle" fullscreen="1" width="5241" height="2946" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uNxpbcc55nSqyFofLhkNRn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For fairly low rather than ultra-low shooting heights, the intermediate leg angle gives greater stability and lessens the risk of the tripod toppling over if it’s knocked or if you’re shooting in very windy conditions. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Remove a leg, and Ridley works well as a monopod with the head attached. I’m 6ft 5in tall and didn’t think that a 3-section leg would extend to a sufficient height for my personal monopod use, without a center column to add into the mix. However, full extension in monopod mode worked out just fine for me. If you’re a complete giant, you could always remove two legs and one of the feet, then screw the top of one leg into the bottom of the other to double the available height.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6016px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="D2vH3atyHxJqDAkzkD4KSn" name="3LT_Rid 2514.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/D2vH3atyHxJqDAkzkD4KSn.jpg" mos="" align="middle" fullscreen="1" width="6016" height="3381" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/D2vH3atyHxJqDAkzkD4KSn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even without a center column to stretch things out, the use of a single leg and the head delivers a sufficiently high monopod measurement even for tall shooters. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-verdict"><span>3 Legged Thing Ridley: Verdict</span></h3><p>I just love the 3 Legged Thing Ridley tripod. It’s a first-class, fully pro-grade set of legs that’s easy to live with and genuinely fun to use. The built-in leveling base works a treat for videography and for shooting sequences of stills for stitching into panoramas. The twist-clamps for the extending leg sections and the pushbutton leg angle locks couldn’t be any quicker or easier to use, and everything’s cleverly designed, expertly engineered and immaculately finished.</p><p>So yes, the Ridley is a great set of legs, but I’d definitely go for the complete kit that includes the similarly fabulous <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>. Not only is the head a perfect match in terms of design, features, and performance, it’s also available in the same choice of colorways, satisfying my sense of style (if I actually had one). Sure, neither the legs on their own nor the complete kit come cheap, but they’re both worth every cent of their asking prices and more besides, if you’re in the market for some pro-grade support.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>Winning features include quick-action twist-locks and pushbutton leg angle locks, a built-in leveling base and the ability to work as a tripod, bipod or monopod, plus a great fluid head if you get the full kit.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>3 Legged Thing excels in clever designs and the Ridley tripod is packed full of clever tricks and design flourishes, making it dependable and versatile yet quick and easy to use. Build quality is also superb.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>There’s excellent rigidity and resistance to unwanted flexing and vibrations, all the way up from ground-level shooting to the maximum operating height. Speed and ease of setup add to the impressive performance and the Ridley works well as monopod too.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>Sure, you can buy a fairly decent set of tripod legs or a complete video tripod kit for less money, but the Ridley is still very good value when you take everything into account.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5276px;"><p class="vanilla-image-block" style="padding-top:42.85%;"><img id="5omFAZFcnTWePZCeLsS9Pn" name="3LT_Rid 00 hero 2505.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/5omFAZFcnTWePZCeLsS9Pn.jpg" mos="" align="middle" fullscreen="1" width="5276" height="2261" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/5omFAZFcnTWePZCeLsS9Pn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="4176aba6-9c61-11f1-ac39-23588565d2f3" data-action="Deal Block" data-label="3 Legged Thing Ethan 4" data-dimension48="3 Legged Thing Ethan 4" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YwH5wHsNw9gyNXtHNFVQJB" name="3 Legged Thing Ethan 4 square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YwH5wHsNw9gyNXtHNFVQJB.jpg" mos="" align="middle" fullscreen="" width="3400" height="3400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review" data-dimension112="4176aba6-9c61-11f1-ac39-23588565d2f3" data-action="Deal Block" data-label="3 Legged Thing Ethan 4" data-dimension48="3 Legged Thing Ethan 4" data-dimension25=""><strong>3 Legged Thing Ethan 4</strong></a> is a properly macho, pro-grade hybrid photography and tactical tripod system with bipod and monopod conversion, catering to shooting and target sports as well as photography and videography. Named after Ethan Hunt of <em>Mission: Impossible</em> fame, no escapade is too daring for this super-strong set of legs (head sold separately).</p></div><div class="product"><a data-dimension112="4176ac00-9c61-11f1-8f1e-877eb05b6074" data-action="Deal Block" data-label="3 Legged Thing Wes" data-dimension48="3 Legged Thing Wes" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-tripod-kit-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="6nU476jKG5DKCT3W2PxKWB" name="3 Legged Thing Wes square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/6nU476jKG5DKCT3W2PxKWB.jpg" mos="" align="middle" fullscreen="" width="3400" height="3400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-tripod-kit-review" data-dimension112="4176ac00-9c61-11f1-8f1e-877eb05b6074" data-action="Deal Block" data-label="3 Legged Thing Wes" data-dimension48="3 Legged Thing Wes" data-dimension25=""><strong>3 Legged Thing Wes</strong></a> is very much like a ‘travel tripod’ version of the Ridley, with many of the same features, including a built-in leveling base, the same style of leg section twist-locks and pushbutton leg angle locks, and the same ‘kit’ option fluid head. However, its five-section carbon fiber design enables more compact stowage, with a folded length of just 54.8cm / 21.6in (including head) compared with the Ridley’s 79cm / 31.1in.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ridley-tripod-kit-review</link>
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                            <![CDATA[ Strong and sturdy, the 3 Legged Thing Ridley tripod kit makes it easy to level up and go steady, ideal for videographers and content creators ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Tripods]]></category>
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                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Camera Supports]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matthew Richards ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/jDd3HmNtNWfRUREZztFrQo.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Matthew Richards]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[3 Legged Thing Ridley tripod kit]]></media:description>                                                            <media:text><![CDATA[3 Legged Thing Ridley tripod kit]]></media:text>
                                <media:title type="plain"><![CDATA[3 Legged Thing Ridley tripod kit]]></media:title>
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                                <p>3 Legged Thing is a British company that’s earned a really solid reputation over the years, mostly for making really solid tripods and other supports. The current catalog caters to photography and videography, field sports and birding, and shooting and target sports, covering a very wide remit. I’ve reviewed many 3 Legged Thing tripods, desk mounts, window mounts, phone mounts, microphone arms, light stands, L-brackets, camera straps and other bits and pieces over the years, generally being so impressed that I’ve bought a few myself, and the <a href="https://www.digitalcameraworld.com/reviews/3-legged-thing-winston-20-review">Winston 2.0 and AirHed Pro kit</a> that I first encountered five years ago remains my personal full-sized tripod of choice.</p><p>The Ridley I’m reviewing here is from a dynamic duo of new videocentric tripods that take their names from movie directors; this one is named after Ridley Scott, while the smaller sidekick <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-review">Wes</a> is named after Wes Anderson. There’s also a simultaneously launched set of hybrid photography and tactical tripod legs by the name of <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review">Ethan 4</a>, after <em>Mission: Impossible</em>’s Ethan Hunt. The Ridley and Wes are both carbon fiber tripods that are available as legs-only or as full kits with a fluid head. Ridley is the larger of the two, with 3-section legs, whereas the Wes is a more travel-friendly option with 5-section legs. Both aim to be among the <a href="https://www.digitalcameraworld.com/buying-guides/carbon-fiber-tripods">best carbon fiber tripods</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-video-tripod">best video tripods</a>, while the Wes is also a contender as one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-tripod">best travel tripods</a> for videographers on the move.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="HDtY6fNoBMdb7DKMqroNQn" name="3LT_Rid 01 intro 2464.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/HDtY6fNoBMdb7DKMqroNQn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HDtY6fNoBMdb7DKMqroNQn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 3 Legged Thing Ridley is a superb set of legs, made all the smarter by the clever head that’s included in the complete kit. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-specifications"><span>3 Legged Thing Ridley: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Material</p></td><td  ><p>Carbon fiber</p></td></tr><tr><td class="firstcol " ><p>Folded height</p></td><td  ><p>79cm / 31.1in</p></td></tr><tr><td class="firstcol " ><p>Maximum operating height</p></td><td  ><p>164cm / 64.6in</p></td></tr><tr><td class="firstcol " ><p>Minimum operating height</p></td><td  ><p>24.5cm / 9.6in</p></td></tr><tr><td class="firstcol " ><p>Monopod conversion</p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>2.4kg / 5.3lb</p></td></tr><tr><td class="firstcol " ><p>Load rating</p></td><td  ><p>14kg / 30lb</p></td></tr><tr><td class="firstcol " ><p>Sections per leg/center column</p></td><td  ><p>3 / 0</p></td></tr><tr><td class="firstcol " ><p>Maximum leg section diameter</p></td><td  ><p>29mm / 1.14in</p></td></tr><tr><td class="firstcol " ><p>Locking leg angles</p></td><td  ><p>3</p></td></tr><tr><td class="firstcol " ><p>Feet</p></td><td  ><p>Pads (interchangeable)</p></td></tr><tr><td class="firstcol " ><p>Case/bag included</p></td><td  ><p>Padded case</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-3-legged-thing-ridley-price"><span>3 Legged Thing Ridley: Price</span></h3><p>Pay your money and take your choice. The complete Ridley kit with fluid video head costs $649 / £619 (AU$ TBA). If you’d rather bring your own head or have one already, you can buy just the Ridley legs with built-in leveling base and padded soft case for $449 / £429. Neither is a cheap option, but I feel that the prices represent great value considering the features, design, and build quality. Ultimately, of course, it all comes down to performance, which I’ll get to later.</p><div data-widget-type="review" data-model-name="3 Legged Thing Ridley" class="hawk-root"></div><h3 class="article-body__section" id="section-3-legged-thing-ridley-design-handling"><span>3 Legged Thing Ridley: Design & Handling</span></h3><p>The sci-fi sensations <em>Alien</em> and <em>Blade Runner</em> absolutely blew me away when they first came out, and have definitely stood the test of time, so the 3 Legged Thing Ridley has a lot to live up to, being named after the movies’ director, Ridley Scott. The tripod is available in gray and black, or all black, the latter looking suitably dark and menacing – that’s the one that I went for. I also went for the complete kit that includes not only the set of legs made from premium Japanese carbon fiber with an aerospace-grade magnesium alloy canopy, but also the fittingly epic <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>, which I’ve recently reviewed as a revamped video head in its own right. But let’s kick off with the legs, which seems only logical.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3342px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="2TE6sv2kC4V49AojArs7vm" name="3LT_Rid 2465.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/2TE6sv2kC4V49AojArs7vm.jpg" mos="" align="middle" fullscreen="1" width="3342" height="1881" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2TE6sv2kC4V49AojArs7vm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The three-section legs have a chunky maximum tube diameter of 29mm and are made from premium Japanese eight-layer carbon fiber. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>There’s a lot to be said for tripods with four or even five sections in each leg, at least in terms of compactness for stowage. I personally don’t mind tripods being a bit longer when carrying them around, and generally prefer three-section legs for ease and speed of setup, with fewer section clamps to contend with. Another bonus is that the bottom section of each leg tends to have a wider diameter and is thus sturdier.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4440px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="NsguzGqsJty2jNbjjKnMQn" name="3LT_Rid 2467.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/NsguzGqsJty2jNbjjKnMQn.jpg" mos="" align="middle" fullscreen="1" width="4440" height="2499" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/NsguzGqsJty2jNbjjKnMQn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With three sections in each leg rather than four or five, the bottom section remains of an impressive girth. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another factor in the speed and ease of setup and takedown is the efficiency of the section clamps. Some like twist-locks; others prefer flip-locks. I’m in the twist camp, so long as they release smoothly and lock firmly with minimal rotation. That’s certainly the case here, and adjusting the leg sections is a very speedy, smooth, and simple operation. I also like the grippy rubber pads on each twist-lock, making them feel nice to the touch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3266px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="YLX7wC8t4MtpGjwxdjLt8n" name="3LT_Rid 2468.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/YLX7wC8t4MtpGjwxdjLt8n.jpg" mos="" align="middle" fullscreen="1" width="3266" height="1838" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/YLX7wC8t4MtpGjwxdjLt8n.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The high-quality twist-locks only require minimal rotation to loosen them and then re-lock them for solid support. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Another potential pitfall is that leg angle locks often seem to be more fiddly than they need to be. Again, the Ridley wins out with simple, spring-loaded catches that have a push-to-release action. Like the twist-locks, they have non-slip textured rubber pads for an extra feel-good factor. Three lockable leg angles are available: 23, 55, or 80 degrees from the vertical. The upshot is that it’s easy to adapt to tricky terrain or work around obstacles when you’re setting up the tripod.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2481px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="GGtNiPYCoDCydKMdcehAkm" name="3LT_Rid 2469.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/GGtNiPYCoDCydKMdcehAkm.jpg" mos="" align="middle" fullscreen="1" width="2481" height="1396" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGtNiPYCoDCydKMdcehAkm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Following suit, the spring-loaded leg angle locks are every bit as intuitive and easy to use as the twist-locks for the extending leg sections. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A key element of setting up a video tripod is that you level the platform on which the head sits, rather than making leveling adjustments via the head itself. The latter will result in your horizon going on the slant as soon as you start panning. To ensure accuracy with fast and simple setup, the tripod features a built-in leveling base. A single lock/release screw has a handle that’s mounted on a six-sided shaft, so you can pull it out and reposition it for your preferred fit.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3639px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="uTYpaaD8sp3xWSV3PBzFMn" name="3LT_Rid 2472.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/uTYpaaD8sp3xWSV3PBzFMn.jpg" mos="" align="middle" fullscreen="1" width="3639" height="2048" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uTYpaaD8sp3xWSV3PBzFMn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The built-in leveling base is an integral part of the tripod design and a real bonus for videography, as well as for shooting a series of stills for stitching into a panorama. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>To further enhance leveling up, the adjustable base comes complete with a bubble level that’s large enough for a clear view. It’s also mounted on a rotating platform, so you can swing it around to whatever angle works best for you, through an entire 360 degrees.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3481px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ajuQG3ge49xSfvysPCyuKn" name="3LT_Rid 2471.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/ajuQG3ge49xSfvysPCyuKn.jpg" mos="" align="middle" fullscreen="1" width="3481" height="1958" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ajuQG3ge49xSfvysPCyuKn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The bubble level can be rotated through an entire circle, making it easy to see from any angle. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Down below, the leveling base has two weight hooks. These are ideal for adding ballast to steady the tripod if you’re shooting outdoors in windy conditions. Adding some ballast to the soft case that’s supplied with the tripod is a handy option, but more on that later.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3639px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="GzBNP3Pibm9GeknWGQPHMn" name="3LT_Rid 2473.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/GzBNP3Pibm9GeknWGQPHMn.jpg" mos="" align="middle" fullscreen="1" width="3639" height="2048" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GzBNP3Pibm9GeknWGQPHMn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The underneath of the integral leveling base features a pair of weight hooks, and there’s more to them than initially meets the eye. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A clever design flourish is that the weight hooks aren’t just weight hooks. They also form the T-section grip of an Allen key that mounts to the bottom of the leveling base via a QD (Quick Detach) mechanism. As such, you can push the QD button and simply pull out the Allen key to secure your camera to the head’s Arca-Swiss-compatible quick-release plate, or for anything else that uses the same size Allen key.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2714px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="6nMeTvWoFsWMwDYax8AKqm" name="3LT_Rid 2474.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/6nMeTvWoFsWMwDYax8AKqm.jpg" mos="" align="middle" fullscreen="1" width="2714" height="1528" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/6nMeTvWoFsWMwDYax8AKqm.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A useful allen key fits into the bottom of the leveling plate via a QD mechanism, which you can also use for attaching straps, harnesses and other QD-compatible accessories. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I won’t talk too much about the <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a> that’s part of the complete kit, as I’ve already created a full, standalone review of it. Suffice it to say that it’s an ideal match for the Ridley, offering wonderfully smooth tilt and pan with excellent all-round performance. The head features an adjustable, telescopic panning arm that can mount on either side for left-handed or right-handed use, plus an extra-long XP100 Ultra Plate quick-release plate, which is Arca-Swiss compatible.</p><p>Another nice touch is that you can use the QD Allen key that I just mentioned to remove four screws and rotate the orientation of the head’s camera platform through 90 degrees. This enables the long QR plate to run from side to side instead of from front to back. It can be a more ideal orientation if you’re using a cage, and definitely if you’re using an L-bracket like the universal <a href="https://www.digitalcameraworld.com/reviews/embargo-12-dec-2023-2pm-gmt-3-legged-thing-lexie-review">3 Legged Thing Lexie</a>, or one of the camera-specific options in the line-up.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="pVChSMtiCcSriFwaHkHjLn" name="3LT_Rid 2475.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/pVChSMtiCcSriFwaHkHjLn.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/pVChSMtiCcSriFwaHkHjLn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The AirHed Cine CC is a top-class fluid video head in its own right, and a worthy inclusion in the complete Ridley kit. Like the tripod legs, it’s available in gray and black with orange accents, or as an all-black option. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Dropping down from head to toe, the legs feature removable feet. The supplied feet are chunky rubber pads that give a very firm and stable footing while also doing a good job of absorbing vibrations. However, they’re certainly not the only choice. As alternative footwear, 3 Legged Thing offers a range of optional extras. These include smaller Little Bootz (rubber pads), Heelz (metal spikes), Stilettoz (elevated metal spikes), Clawz (metal ice/rock grips) and Vanz (dual metal spikes and rubber pads).</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3887px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="r8ir6Phiye6agZGdtvLVLn" name="3LT_Rid 2476.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/r8ir6Phiye6agZGdtvLVLn.jpg" mos="" align="middle" fullscreen="1" width="3887" height="2188" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r8ir6Phiye6agZGdtvLVLn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The large rubber feet unscrew so you can fit a range of alternative footwear. The threaded sockets for the feet have 3/8in threads with 1/4in adapters to keep all the options open. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I’ve often seen tripods in which one leg can be unscrewed and used on its own as a monopod, either with or without attaching it to the center column. Typical of video tripods, the Ridley doesn’t actually have a center column, but you can use any leg as a monopod, unscrewing it from the canopy and attaching the head directly to it. Moreover, you can unscrew all three legs from the canopy if you wish, but why would you want to? Let’s see…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="EUagpjWSoW6Ln9zdbnQqTn" name="3LT_Rid 2477.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/EUagpjWSoW6Ln9zdbnQqTn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/EUagpjWSoW6Ln9zdbnQqTn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Any or all three of the legs can be unscrewed, enabling use as a bipod, monopod, and more besides. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Unscrewing a single leg gives the option of using the tripod as a bipod, or the removed leg as a monopod. However, if you remove all three legs, you can use the canopy with the optional Vanz footwear that I mentioned just now. These dual metal spikes with rubber pads can screw directly into the canopy, effectively transforming the Ridley into a tabletop tripod and adding yet more versatility.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5317px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="ZMwe8EU6ySwhpkXUee9NPn" name="3LT_Rid 2502.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/ZMwe8EU6ySwhpkXUee9NPn.jpg" mos="" align="middle" fullscreen="1" width="5317" height="2993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ZMwe8EU6ySwhpkXUee9NPn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">This image shows the Ridley with all of its legs unscrewed and optional Vanz footwear attached in their place, turning it into a tabletop tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>A nice little extra included with the tripod is the 3 Legged Thing Toolz2. It’s a smart multi-function tool, with a keyring attachment. It includes two different sizes of hex keys, a coin/flat blade key, a bottle opener, and a carabiner. It’s handy for a whole range of tripod/photographic tasks as well as for grabbing a quick drink during thirsty work.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2957px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="HbBJF3twTEUEPJJtK3w8Dn" name="3LT_Rid toolz.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/HbBJF3twTEUEPJJtK3w8Dn.jpg" mos="" align="middle" fullscreen="1" width="2957" height="1664" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HbBJF3twTEUEPJJtK3w8Dn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Toolz carabiner/multi-tool is a smart and useful extra supplied with the tripod. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>3 Legged Thing generally goes the extra mile, and that’s certainly the case (so to speak) with the Ridley. It comes complete with a high-quality padded soft case that packs plenty of design flourishes, as well as the tripod kit itself. There’s a pair of internal securing straps for the tripod and an internal mesh pocket, all with Velcro fasteners. A separate zippered side pocket gives additional storage complete with an internal zippered three-section organizer. There’s a detachable and adjustable shoulder strap as well as a carrying handle, plus a carabiner-style hook. I’d use the last of these for attaching the bag to one of the weight hooks on the tripod, after popping a suitably weighty object inside.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="FbgRbh36YHvXLZWiENN3Rn" name="3LT_Rid 2480.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/FbgRbh36YHvXLZWiENN3Rn.jpg" mos="" align="middle" fullscreen="1" width="6048" height="3400" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/FbgRbh36YHvXLZWiENN3Rn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The dark blue padded soft case is immaculately finished and features its own set of design flourishes. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-performance"><span>3 Legged Thing Ridley: Performance</span></h3><p>The sheer quality of the 3 Legged Thing Ridley is so impressive that I’m happy to just sit and look at it, or play with its cleverly designed features. But naturally, the kit’s performance as a tripod is what really counts. There’s good news all around, as it gives really solid support for even heavyweight cameras, boasting a payload rating of 14kg / 30lb. The tripod retains excellent resistance to unwanted flexing and vibrations, all the way up to its maximum operating height of 164cm / 64.6in (including head). That’s pretty lofty for a three-section tripod, considering that there’s no center column, as is the case for most video tripods.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2900px;"><p class="vanilla-image-block" style="padding-top:177.83%;"><img id="Ybqbi5NNjHf3nLJ6vLpeUn" name="3LT_Rid 2512.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/Ybqbi5NNjHf3nLJ6vLpeUn.jpg" mos="" align="middle" fullscreen="1" width="2900" height="5157" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Ybqbi5NNjHf3nLJ6vLpeUn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Resistance to flexing and vibrations is very impressive, even at the tripod’s maximum operating height with all the leg sections fully extended. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Although the built-in leveling base precludes the addition of a center column, a bonus of this is that when the legs are splayed to their widest locking angle, you can shoot from ultra-low levels for creative effect, without a center column getting in the way. With the fluid head in the mix, the minimum operating height gives you the literal lowdown at just 24.5cm / 9.6in. And despite having 3-section legs, the folded length of the complete kit for stowage is reasonably compact at 79cm / 31.1in.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5706px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="vgrTXorV9ASQyisUaSF9Un" name="3LT_Rid 2510.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/vgrTXorV9ASQyisUaSF9Un.jpg" mos="" align="middle" fullscreen="1" width="5706" height="3207" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/vgrTXorV9ASQyisUaSF9Un.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Legs akimbo at their maximum 80-degree angles, the Ridley delivers ultra-low-level shooting. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The complete kit (including fluid head) weighs in at 2.4kg / 5.3lb, so Ridley is easy to take along for the journey. From a performance standpoint, it’s also very quick and easy to use. The twist locks only require minimal rotation for locking and unlocking the leg sections, and the leg angle locks are similarly simple and intuitive. The multiple leg angles also make it easy to work around obstacles or on very uneven terrain, as well as enabling ultra-low-level shooting.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5241px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="uNxpbcc55nSqyFofLhkNRn" name="3LT_Rid 2508.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/uNxpbcc55nSqyFofLhkNRn.jpg" mos="" align="middle" fullscreen="1" width="5241" height="2946" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uNxpbcc55nSqyFofLhkNRn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For fairly low rather than ultra-low shooting heights, the intermediate leg angle gives greater stability and lessens the risk of the tripod toppling over if it’s knocked or if you’re shooting in very windy conditions. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Remove a leg, and Ridley works well as a monopod with the head attached. I’m 6ft 5in tall and didn’t think that a 3-section leg would extend to a sufficient height for my personal monopod use, without a center column to add into the mix. However, full extension in monopod mode worked out just fine for me. If you’re a complete giant, you could always remove two legs and one of the feet, then screw the top of one leg into the bottom of the other to double the available height.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6016px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="D2vH3atyHxJqDAkzkD4KSn" name="3LT_Rid 2514.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/D2vH3atyHxJqDAkzkD4KSn.jpg" mos="" align="middle" fullscreen="1" width="6016" height="3381" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/D2vH3atyHxJqDAkzkD4KSn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even without a center column to stretch things out, the use of a single leg and the head delivers a sufficiently high monopod measurement even for tall shooters. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-3-legged-thing-ridley-verdict"><span>3 Legged Thing Ridley: Verdict</span></h3><p>I just love the 3 Legged Thing Ridley tripod. It’s a first-class, fully pro-grade set of legs that’s easy to live with and genuinely fun to use. The built-in leveling base works a treat for videography and for shooting sequences of stills for stitching into panoramas. The twist-clamps for the extending leg sections and the pushbutton leg angle locks couldn’t be any quicker or easier to use, and everything’s cleverly designed, expertly engineered and immaculately finished.</p><p>So yes, the Ridley is a great set of legs, but I’d definitely go for the complete kit that includes the similarly fabulous <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-airhed-cine-cc-review">3 Legged Thing AirHed Cine CC fluid head</a>. Not only is the head a perfect match in terms of design, features, and performance, it’s also available in the same choice of colorways, satisfying my sense of style (if I actually had one). Sure, neither the legs on their own nor the complete kit come cheap, but they’re both worth every cent of their asking prices and more besides, if you’re in the market for some pro-grade support.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>Winning features include quick-action twist-locks and pushbutton leg angle locks, a built-in leveling base and the ability to work as a tripod, bipod or monopod, plus a great fluid head if you get the full kit.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>3 Legged Thing excels in clever designs and the Ridley tripod is packed full of clever tricks and design flourishes, making it dependable and versatile yet quick and easy to use. Build quality is also superb.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★★</p></td><td  ><p>There’s excellent rigidity and resistance to unwanted flexing and vibrations, all the way up from ground-level shooting to the maximum operating height. Speed and ease of setup add to the impressive performance and the Ridley works well as monopod too.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★½</p></td><td  ><p>Sure, you can buy a fairly decent set of tripod legs or a complete video tripod kit for less money, but the Ridley is still very good value when you take everything into account.</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5276px;"><p class="vanilla-image-block" style="padding-top:42.85%;"><img id="5omFAZFcnTWePZCeLsS9Pn" name="3LT_Rid 00 hero 2505.JPG" alt="3 Legged Thing Ridley tripod kit" src="https://cdn.mos.cms.futurecdn.net/5omFAZFcnTWePZCeLsS9Pn.jpg" mos="" align="middle" fullscreen="1" width="5276" height="2261" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/5omFAZFcnTWePZCeLsS9Pn.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="4176aba6-9c61-11f1-ac39-23588565d2f3" data-action="Deal Block" data-label="3 Legged Thing Ethan 4" data-dimension48="3 Legged Thing Ethan 4" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YwH5wHsNw9gyNXtHNFVQJB" name="3 Legged Thing Ethan 4 square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YwH5wHsNw9gyNXtHNFVQJB.jpg" mos="" align="middle" fullscreen="" width="3400" height="3400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-ethan-4-review" data-dimension112="4176aba6-9c61-11f1-ac39-23588565d2f3" data-action="Deal Block" data-label="3 Legged Thing Ethan 4" data-dimension48="3 Legged Thing Ethan 4" data-dimension25=""><strong>3 Legged Thing Ethan 4</strong></a> is a properly macho, pro-grade hybrid photography and tactical tripod system with bipod and monopod conversion, catering to shooting and target sports as well as photography and videography. Named after Ethan Hunt of <em>Mission: Impossible</em> fame, no escapade is too daring for this super-strong set of legs (head sold separately).</p></div><div class="product"><a data-dimension112="4176ac00-9c61-11f1-8f1e-877eb05b6074" data-action="Deal Block" data-label="3 Legged Thing Wes" data-dimension48="3 Legged Thing Wes" href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-tripod-kit-review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3400px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="6nU476jKG5DKCT3W2PxKWB" name="3 Legged Thing Wes square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/6nU476jKG5DKCT3W2PxKWB.jpg" mos="" align="middle" fullscreen="" width="3400" height="3400" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/tripods/3-legged-thing-wes-tripod-kit-review" data-dimension112="4176ac00-9c61-11f1-8f1e-877eb05b6074" data-action="Deal Block" data-label="3 Legged Thing Wes" data-dimension48="3 Legged Thing Wes" data-dimension25=""><strong>3 Legged Thing Wes</strong></a> is very much like a ‘travel tripod’ version of the Ridley, with many of the same features, including a built-in leveling base, the same style of leg section twist-locks and pushbutton leg angle locks, and the same ‘kit’ option fluid head. However, its five-section carbon fiber design enables more compact stowage, with a folded length of just 54.8cm / 21.6in (including head) compared with the Ridley’s 79cm / 31.1in.</p></div>
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                                                            <title><![CDATA[ Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japanese electronics retailer Yodobashi Camera has released its top-selling camera rankings for the second half of July 2026. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> reigns at the top spot and, for the first time, its kit bundle featuring an <a href="https://www.digitalcameraworld.com/reviews/sony-fe-28-70mm-f35-56-oss-review">FE 28-70mm f/3.5-5.6 OSS II</a> cracked the chart, landing in the tenth spot.</p><p>Yodobashi releases its top 10 best-selling cameras report twice monthly, for the first and second halves of each month, compiling sales data from its online store as well as 24 brick-and-mortar locations across Japan.</p><p>Positions 2 to 8 remained the same as for<a href="https://www.digitalcameraworld.com/cameras/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record-breaking-full-frame-mirrorless-triumphs#viafoura-comments"> the first half of July</a>, with the 100MP medium format <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a> continuing its unexpected Japanese momentum in third place with the renowned <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 II</a> in seventh.</p><p>But the dominance of the A7 V, the latest in Sony’s prosumer A7 lineup, is worthy of note. According to Map Camera, another major Japanese retailer, following its release in late 2025 <a href="https://www.digitalcameraworld.com/cameras/japans-bestselling-mirrorless-camera-isnt-showing-signs-of-slowing-down-and-one-retailer-says-many-photographers-are-switching-from-other-brands">the A7 V “swept through the market,”</a> dominating Map’s charts for 4 months consecutively.</p><h2 id=""></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s68r9RCrWdngqiTtcBLoLC" name="Sony A7V -9" alt="Sony A7 V camera held in a person's hands with the screen folded out" src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><h2 id="yodobashi-top-10-digital-cameras-second-half-july-2026"><a href="https://getnavi.jp/capa/news/503669/" target="_blank" rel="nofollow">Yodobashi top 10 digital cameras (second half July 2026)</a></h2><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> kit (FE 28-60mm f/4-5.6)</li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a></li><li>Sony A7C II</li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> kit (<a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC 15-45mm f/3.5-5.6 OIS PZ</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> double zoom kit (<a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-45mm-f45-63-is-stm-review">RF-S 18-45mm f/4.5-6.3 IS STM</a> + <a href="https://www.digitalcameraworld.com/reviews/canon-rf-s-55-210mm-f5-71-is-stm-review">RF-S 55-210mm f/5-7.1 IS STM</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> double zoom kit (<a href="https://www.digitalcameraworld.com/reviews/nikkor-z-dx-16-50mm-f35-63-vr-review">Z DX 16-50mm f/3.5-6.3 VR</a> + <a href="https://www.digitalcameraworld.com/reviews/nikkor-z-dx-50-250mm-f45-63-vr-review">Z DX 50-250mm f/4.5-6.3 VR</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> kit (<a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-150mm-f35-63-is-stm-review">RF-S 18-150mm f/3.5-6.3 IS STM</a>)</li><li>Sony A7 V kit (<a href="https://www.digitalcameraworld.com/reviews/sony-fe-28-70mm-f35-56-oss-review">FE 28-70mm f/3.5-5.6 OSS II</a>)</li></ol><p>It’s no wonder Sony has topped sales charts, considering how well the A7 V is geared toward both stills and video. </p><p>The <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a> features a 33MP <a href="https://www.digitalcameraworld.com/news/what-exactly-is-a-partially-stacked-sensor-nikon-partially-explains-the-z6-iii">partially stacked sensor</a>, up to 30fps blackout-free shooting, 7.5 stops of in-body image stabilization, plus oversampled 4K 60p video with 4K 120p in a Super35 crop.</p><p>However, the Sony rig sits at the higher end of the prosumer hybrid setup price range, with an RRP of $2,899 / £2,799 UK / AU$3,999. </p><p>Currently a <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> shooter, I certainly recommend the A7 V – but there’s an alternative that doesn’t appear in Yodabshi’s best-selling list I’d look at before deciding: the<a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-s1r-ii-review"> Panasonic Lumix S1R II</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7661px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5FtorXMqaChHfDfyT8seUQ" name="Lumix S1R II -4" alt="Panasonic Lumix S1R II camera with 70-200mm lens attached held up to a person's face" src="https://cdn.mos.cms.futurecdn.net/5FtorXMqaChHfDfyT8seUQ.jpg" mos="" align="middle" fullscreen="1" width="7661" height="4309" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5FtorXMqaChHfDfyT8seUQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Lumix S1R II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>This is Panasonic’s flagship full-frame mirrorless hybrid, featuring a 44MP sensor, Phase Hybrid AF with AI tracking and internal 8K video recording. </p><p>Since moving away from the old Depth From Defocus (DFD) contrast-based AF system to the newer Phase Hybrid AF system, Lumix cameras have seen their performance bolstered and popularity grow.</p><p>What’s more, not only do the S1R II’s specs rival the Sony A7 V’s, but it’s a flagship model for just $100 more in the US (£100 less in the UK / AU$1,000 more in Australia). So, just because Lumix doesn’t make Japan’s top-10 sales ranking doesn’t mean it isn’t worth considering. </p><div data-widget-type="review" data-model-name="Sony A7 V,Panasonic Lumix S1R II" class="hawk-root"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…   </span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> best mirrorless cameras</a>. Find the perfect model for beginners through professionals.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-keeps-throne-atop-japanese-sales-chart-but-this-hybrid-camera-might-be-a-better-alternative-even-though-it-didnt-make-the-list</link>
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                            <![CDATA[ The Sony A7 V maintained its spot atop Yodabashi Camera’s top 10 best sellers for the second half of July – but if you’re thinking of buying, there’s an alternative rig I'd recommend ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 09:10:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Aug 2026 06:25:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7 V camera held in a person&#039;s hands]]></media:description>                                                            <media:text><![CDATA[Sony A7 V camera held in a person&#039;s hands]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7 V camera held in a person&#039;s hands]]></media:title>
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                                <p>Japanese electronics retailer Yodobashi Camera has released its top-selling camera rankings for the second half of July 2026. The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> reigns at the top spot and, for the first time, its kit bundle featuring an <a href="https://www.digitalcameraworld.com/reviews/sony-fe-28-70mm-f35-56-oss-review">FE 28-70mm f/3.5-5.6 OSS II</a> cracked the chart, landing in the tenth spot.</p><p>Yodobashi releases its top 10 best-selling cameras report twice monthly, for the first and second halves of each month, compiling sales data from its online store as well as 24 brick-and-mortar locations across Japan.</p><p>Positions 2 to 8 remained the same as for<a href="https://www.digitalcameraworld.com/cameras/finest-stills-camera-ever-made-is-not-japans-no-1-as-this-record-breaking-full-frame-mirrorless-triumphs#viafoura-comments"> the first half of July</a>, with the 100MP medium format <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a> continuing its unexpected Japanese momentum in third place with the renowned <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 II</a> in seventh.</p><p>But the dominance of the A7 V, the latest in Sony’s prosumer A7 lineup, is worthy of note. According to Map Camera, another major Japanese retailer, following its release in late 2025 <a href="https://www.digitalcameraworld.com/cameras/japans-bestselling-mirrorless-camera-isnt-showing-signs-of-slowing-down-and-one-retailer-says-many-photographers-are-switching-from-other-brands">the A7 V “swept through the market,”</a> dominating Map’s charts for 4 months consecutively.</p><h2 id=""></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="s68r9RCrWdngqiTtcBLoLC" name="Sony A7V -9" alt="Sony A7 V camera held in a person's hands with the screen folded out" src="https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/s68r9RCrWdngqiTtcBLoLC.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony A7 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><h2 id="yodobashi-top-10-digital-cameras-second-half-july-2026"><a href="https://getnavi.jp/capa/news/503669/" target="_blank" rel="nofollow">Yodobashi top 10 digital cameras (second half July 2026)</a></h2><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a> kit (FE 28-60mm f/4-5.6)</li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/hasselblad-x2d-ii-100c-review">Hasselblad X2D II 100C</a></li><li>Sony A7C II</li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">Fujifilm X-M5</a> kit (<a href="https://www.digitalcameraworld.com/reviews/fujifilm-fujinon-xc15-45mm-f35-56-ois-pz-review">XC 15-45mm f/3.5-5.6 OIS PZ</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r50-review">Canon EOS R50</a> double zoom kit (<a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-45mm-f45-63-is-stm-review">RF-S 18-45mm f/4.5-6.3 IS STM</a> + <a href="https://www.digitalcameraworld.com/reviews/canon-rf-s-55-210mm-f5-71-is-stm-review">RF-S 55-210mm f/5-7.1 IS STM</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-z50-ii-review">Nikon Z50 II</a> double zoom kit (<a href="https://www.digitalcameraworld.com/reviews/nikkor-z-dx-16-50mm-f35-63-vr-review">Z DX 16-50mm f/3.5-6.3 VR</a> + <a href="https://www.digitalcameraworld.com/reviews/nikkor-z-dx-50-250mm-f45-63-vr-review">Z DX 50-250mm f/4.5-6.3 VR</a>)</li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r10-review">Canon EOS R10</a> kit (<a href="https://www.digitalcameraworld.com/reviews/hands-on-canon-rf-s-18-150mm-f35-63-is-stm-review">RF-S 18-150mm f/3.5-6.3 IS STM</a>)</li><li>Sony A7 V kit (<a href="https://www.digitalcameraworld.com/reviews/sony-fe-28-70mm-f35-56-oss-review">FE 28-70mm f/3.5-5.6 OSS II</a>)</li></ol><p>It’s no wonder Sony has topped sales charts, considering how well the A7 V is geared toward both stills and video. </p><p>The <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a> features a 33MP <a href="https://www.digitalcameraworld.com/news/what-exactly-is-a-partially-stacked-sensor-nikon-partially-explains-the-z6-iii">partially stacked sensor</a>, up to 30fps blackout-free shooting, 7.5 stops of in-body image stabilization, plus oversampled 4K 60p video with 4K 120p in a Super35 crop.</p><p>However, the Sony rig sits at the higher end of the prosumer hybrid setup price range, with an RRP of $2,899 / £2,799 UK / AU$3,999. </p><p>Currently a <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> shooter, I certainly recommend the A7 V – but there’s an alternative that doesn’t appear in Yodabshi’s best-selling list I’d look at before deciding: the<a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-s1r-ii-review"> Panasonic Lumix S1R II</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7661px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5FtorXMqaChHfDfyT8seUQ" name="Lumix S1R II -4" alt="Panasonic Lumix S1R II camera with 70-200mm lens attached held up to a person's face" src="https://cdn.mos.cms.futurecdn.net/5FtorXMqaChHfDfyT8seUQ.jpg" mos="" align="middle" fullscreen="1" width="7661" height="4309" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5FtorXMqaChHfDfyT8seUQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Lumix S1R II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>This is Panasonic’s flagship full-frame mirrorless hybrid, featuring a 44MP sensor, Phase Hybrid AF with AI tracking and internal 8K video recording. </p><p>Since moving away from the old Depth From Defocus (DFD) contrast-based AF system to the newer Phase Hybrid AF system, Lumix cameras have seen their performance bolstered and popularity grow.</p><p>What’s more, not only do the S1R II’s specs rival the Sony A7 V’s, but it’s a flagship model for just $100 more in the US (£100 less in the UK / AU$1,000 more in Australia). So, just because Lumix doesn’t make Japan’s top-10 sales ranking doesn’t mean it isn’t worth considering. </p><div data-widget-type="review" data-model-name="Sony A7 V,Panasonic Lumix S1R II" class="hawk-root"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…   </span></h2><p>Here’s our pick of the<a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera"> best mirrorless cameras</a>. Find the perfect model for beginners through professionals.</p>
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                                                            <title><![CDATA[ Oppo Hasselblad 300mm Explorer Teleconverter lens review ]]></title>
                                                                                                <dc:content><![CDATA[ <p>For years camera phones struggled to match 'proper' standalone cameras for zoom reach, but now telephoto and periscope telephoto modules are standard in flagship phones and increasingly common in mid-range models. Consequently many phones now have enough focal range for a majority of shooting scenarios. On-sensor cropping and AI zoom up to 120x zoom is also possible with some flagship phones, providing you're happy for your shots to be more of an interpretation than a faithful representation of your subject.</p><p><strong></strong><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/can-a-200mp-phone-outshoot-a-100mp-camera" target="_blank"><strong>Oppo Find X9 Ultra vs. Hasselblad X2D II</strong></a> - can a camera phone out-shoot a $7,800, 100MP medium format goliath?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1235px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ukcAJpWSa7MGnFgiZpGS9j" name="Moment t.jpg" alt="Moment T-Series lenses" src="https://cdn.mos.cms.futurecdn.net/ukcAJpWSa7MGnFgiZpGS9j.jpg" mos="" align="middle" fullscreen="" width="1235" height="695" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A selection of clip-on lenses from Moment </span><span class="credit" itemprop="copyrightHolder">(Image credit: Moment)</span></figcaption></figure><p>But what if you don't want to rely on AI and its potential processing pitfalls for telephoto shots from a camera phone? Clip-on lenses from brands like Moment and Apexel can optically increase the focal length of a phone's primary camera, and there are cheaper alternatives from marketplace retailers. The downsides of aftermarket clip-on lenses is restricted phone compatibility (many are only available for iPhone), and questionable image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5396px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RvQdjXTGKA6a3tmXqiTzi" name="Vivo X300 Ultra -14" alt="Side view of the Vivo X300 Ultra with its grip case and telephoto lens attached" src="https://cdn.mos.cms.futurecdn.net/RvQdjXTGKA6a3tmXqiTzi.jpg" mos="" align="middle" fullscreen="" width="5396" height="3035" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Vivo X300 Ultra with its grip case and telephoto lens attached </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In the last few years two of the most innovative camera phone brands have launched flagship handsets available with separate, bespoke telephoto lenses. Vivo partnered with Zeiss to produce a dedicated 200mm teleconverter lens for the <a href="https://www.digitalcameraworld.com/tech/android-phones/vivo-x200-ultra-review" target="_blank">X200 Ultra</a>, and it now offers a 400mm lens for the <a href="https://www.digitalcameraworld.com/tech/android-phones/vivo-x300-ultra-review" target="_blank">X300 Ultra</a>. Not to be outdone, Oppo launched a Hasselblad Teleconverter adapter lens alongside its <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-pro-review" target="_blank">Find X9 Pro</a>, and its most recent teleconverter lens is a 300mm Hasselblad-branded optic designed exclusively for its current flagship phone, the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review" target="_blank">Find X9 Ultra</a>.</p><p>To get your hands on the 300mm teleconverter, you'll need to buy the Oppo Hasselblad Earth Explorer Kit. This contains the teleconverter, along with the bespoke phone case to which the lens mounts, as well as a tripod collar for the lens, plus other small accessories.</p><h3 class="article-body__section" id="section-pricing-and-availability"><span>Pricing and availability</span></h3><p>If there's one downside of the Oppo Hasselblad Earth Explorer Kit, it's not easy to get hold of. It's only available in select Asian and European regions, and won't be sold in North America. In the UK it's priced at £499, which is strong money for such a niche accessory, but the price reflects the no-compromise build and performance. This is also a product that will never sell in large numbers, so can't benefit from economies of scale.</p><h3 class="article-body__section" id="section-build-and-handling"><span>Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5744px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8eAU5Cu2p3ZvH6vCuy7WnB" name="IMG20260821161430" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/8eAU5Cu2p3ZvH6vCuy7WnB.jpg" mos="" align="middle" fullscreen="" width="5744" height="3231" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I've always thought of clip-on phone lenses as tacky plastic affairs, but the Oppo Hasselblad 300mm Explorer Teleconverter (to give it its full name) is quite the opposite. It's a beautifully crafted, metal-barrelled lens that feels reassuringly weighty, tipping the scales at just over 400g with the included detachable tripod mount fitted. The lens is styled to look like a slimline Hasselblad XCD optic, and combined with the stellar build quality the lens really does feel worthy of the Hasselblad branding.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LUewcWcvfpzbgoQUR8nenB" name="IMG_20260821_160908" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/LUewcWcvfpzbgoQUR8nenB.jpg" mos="" align="middle" fullscreen="" width="4080" height="2295" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>To attach the lens to the Find X9 Ultra, you first need to first need to fit the Oppo Hasselblad Explorer case to the phone. This is included with the lens and features a bayonet thread that encircles the phone's camera island. A separate circular metal plate can then be twisted onto the thread and it’s this that contains the necessary bayonet mount to which the teleconverter lens can be attached.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4010px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="g4wqjoRXGQJGvwmxxBFogB" name="IMG_20260821_160337" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/g4wqjoRXGQJGvwmxxBFogB.jpg" mos="" align="middle" fullscreen="" width="4010" height="2256" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This teleconverter is positioned in front of the phone's 3x telephoto module, rather than the phone's primary camera, but this arrangement means the teleconverter can be smaller than it would be if it was designed to be used in conjunction with the phone's primary (1x) camera. And thanks to the sensor in the Find X9 Ultra's 3x module being almost as large as that in the 1x module, there's no noticeable difference in image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3599px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="38PZTX36mcqiaZzfnH77hB" name="IMG_20260821_160530" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/38PZTX36mcqiaZzfnH77hB.jpg" mos="" align="middle" fullscreen="" width="3599" height="2024" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The lens attaches to the bayonet just as smoothly as any other interchangeable camera lens mount I've used from the likes of Canon or Nikon, and once the lens is fitted, there's very little wobble or flex between phone and lens - not bad considering the supporting case is only clipped onto the phone.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dZYBkbifnjiVbVmZmbPgeB" name="IMG_20260821_160541" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/dZYBkbifnjiVbVmZmbPgeB.jpg" mos="" align="middle" fullscreen="" width="4080" height="2295" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The case doesn't just function as a lens mount; it also contains a physical two-stage shutter button with half-press to focus, and a zoom rocker enabling seamless focal length adjustment with the Find X9 Ultra's built-in cameras and the teleconverter lens. The physical controls connect to the camera app via Bluetooth, and power for this comes from a battery built in to the case's hand grip (which must be charged separately to the phone). Sadly, unlike Vivo's X200 and X300 camera cases, the battery in the Oppo case can't be used to boost the phone's own battery capacity - a missed opportunity.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5888px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="u2uvTbJjupL3K2aGV8K4nB" name="IMG20260821161538" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/u2uvTbJjupL3K2aGV8K4nB.jpg" mos="" align="middle" fullscreen="" width="5888" height="3312" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>To actually shoot with the teleconverter lens, you first need to select the phone's dedicated Hasselblad Teleconverter shooting mode. If you only select the 3x camera module while the teleconverter is fitted, the image frame will be inverted by 180 degrees. Though the phone's other three camera modules aren't directly covered up by the teleconverter lens, you will still need to detach the lens in order to use them, as the lens itself significantly encroaches into their fields of view.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2935px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mjN2YqFLrrWNisCqoDUmcB" name="IMG_20260821_160500" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/mjN2YqFLrrWNisCqoDUmcB.jpg" mos="" align="middle" fullscreen="" width="2935" height="1651" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The 300mm focal length equates to 13x optical zoom as standard, or as much as 43.4x zoom (1000mm) when combined with on-sensor cropping. There's even a 60x (1380mm) mode, but this requires AI processing, which in my opinion partially negates the 'purity' of having the teleconverter's proper optical zoom.</p><h3 class="article-body__section" id="section-sample-images"><span>Sample images</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/9nmPhzvQuPy78xHb4Qm5vB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rLvrfFZLqzbNypEPAxjizB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/D9Khahs8HEwcLvZs7dcSwB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rj9GQttvvPueHWbyRjFjyB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qGBGBPaSiJ4Hz8A5sE9AyB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JsqNnaRfvQY7sGGxuh3rzB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hHgPBSUqowPUyGhyvs4drB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><h3 class="article-body__section" id="section-lab-results"><span>Lab results</span></h3><p>Given the lens’s quality build, and the Find X9 Ultra's top-class image processing, I wasn't particularly surprised that the teleconverter lens produced some stunning photos. However I was keen to see how much of this stellar image quality was down to the phone's processing, and whether that might be compensating for any optical shortcomings in the lens itself.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uXHD7HV2knuiKTfRweBjrZ" name="phototestteam01a.jpg" alt="Rod Lawton and Ben Andrews in the DigitalCameraWorld testing lab" src="https://cdn.mos.cms.futurecdn.net/uXHD7HV2knuiKTfRweBjrZ.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fortunately at Digital Camera World we have a dedicated laboratory for testing the optical quality of camera lenses, but until now we haven't tested a teleconverter lens for a phone. To ensure a level playing field we need to shoot our lab test images in Raw, however the Hasselblad Teleconverter shooting mode only records JPEGs. To capture Raw stills with the Find X9 Ultra, you must use the phone’s Hasselblad Master Mode, which isn’t directly compatible with the teleconverter. To get around this, I used Master Mode to gain access to Raw capture, manually selected the 3x telephoto camera module in order to shoot through the teleconverter lens. This workaround meant our test images were inverted, but that's an easy fix in post-production.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zKUzUc2gr7MY5NNdZQvUKX" name="Tamron-70-300mm-F4.5-6.3-Di-III-RXD-Lens-1 copy.jpg" alt="The Tamron 70-300mm F4.5-6.3 Di III RXD - a high quality lens for full-frame mirrorless cameras. Surely the image quality from little Oppo teleconverter can't get anywhere near this?" src="https://cdn.mos.cms.futurecdn.net/zKUzUc2gr7MY5NNdZQvUKX.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>To better quantify the teleconverter’s image sharpness and levels of fringing, I've compared its lab results to several other 300mm prime lenses designed for full-frame DSLR cameras, as well as two more modern zoom lenses for mirrorless cameras that cover 300mm in their focal range. Sure, the Oppo lens is obviously not a direct rival for any of these lenses, but the purpose here is merely to see if a (relatively) small camera phone teleconverter is able to even come close to the optical quality of a ‘proper’ camera lens. The Oppo lens has a fixed f/2.2 focal length, so I've selected the aperture from each comparison lens that yielded the highest sharpness score, to make things as tough as possible for the Oppo lens.</p><p><strong>Sharpness:</strong><br>(line widths/picture height)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="wGaSYBmdDZQHn4afV3h2yA" name="Oppo 300mm lens comparo - sharpness" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/wGaSYBmdDZQHn4afV3h2yA.png" mos="" align="middle" fullscreen="" width="2008" height="1130" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I was fully expecting the Oppo lens to at best deliver mediocre sharpness without the help of JPEG processing, but I was shocked to see that its sharpness scores are actually up there with those from far larger and more expensive optics. The Oppo lens manages to beat Nikon's AF-S 300mm f/4E lens for center sharpness - a lens that when new cost around $2000. That's now an old, discontinued lens, but the Oppo lens still performs well when compared to the much more modern <a href="https://www.digitalcameraworld.com/reviews/tamron-70-300mm-f45-63-di-iii-rxd-review" target="_blank">Tamron 70-300mm Di III RXD</a> set to 300mm.</p><p><strong>Fringing:</strong><br>(values closer to zero indicate less fringing)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="EA5qQh3qPcgjhGNcdZKMwA" name="Oppo 300mm lens comparo - fringing" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/EA5qQh3qPcgjhGNcdZKMwA.png" mos="" align="middle" fullscreen="" width="2008" height="1130" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As for chromatic aberration, the Oppo lens is the clear winner in the group, as it produces no noticeable fringing in any part of the image frame. This will be in part due to the lens’s fixed aperture, which enables it to be more easily tuned to produce the lowest possible fringing. However, there could also be a chance the Find X9 Ultra is baking in some aberration correction to its Raw files. While I've attempted to make this comparison as fair as possible, a camera phone simply doesn't have the same granular image quality settings as a dedicated mirrorless camera to disable things like aberration correction, so we simply don't know whether the lens is benefitting from software enhancement in this area.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><p>Oppo is trying hard to gain greater brand recognition in the west, and strapping a big-ass lens to the front of its latest flagship phone is a sure-fire way to turn heads. But until now I'd assumed lenses like this were more of a marketing stunt than a genuinely useful hardware upgrade. However, after extensively testing the Oppo Hasselblad 300mm Explorer Teleconverter, I'm happy to report that this is no gimmick: it's a seriously impressive piece of kit with build quality and optical performance worthy of the prestigious Hasselblad name.</p><p>As good as the teleconverter is, it's not an everyday tool, but then it's not designed to be. The Find X9 Ultra alone is easily able to capture 99%+ of your photographic requirements: the teleconverter is for special occasions - concerts, sporting events, etc - when you want to record and archive memories without resorting to AI zoom, which often makes a mess of replicating faces. And in doing so, it further closes what was already a very slim gap between the capability of a flagship phone and a standalone mirrorless camera.</p><p>The teleconverter also serves to highlight how lazy the likes of Samsung and Apple have become with the camera hardware in their flagship phones. Samsung, for instance, has recycled its 200MP primary camera sensor since the <a href="https://www.digitalcameraworld.com/reviews/samsung-galaxy-s23-ultra-review" target="_blank">Galaxy S23 Ultra</a>, relying primarily on AI to differentiate each subsequent generation of S Ultra phone. Meanwhile, Oppo has been incorporating larger sensors, telephoto modules with longer focal lengths, and is now upping the ante with bespoke camera grips and teleconverter lenses.</p><p>We rate the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review" target="_blank">Find X9 Ultra</a> as "the most versatile and photography-focused camera phone around" in our list of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone#section-the-best-camera-phone-for-pros" target="_blank">best camera phones</a> currently on the market, and this is thanks in no small part to innovations like the superb Hasselblad 300mm Explorer Teleconverter.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/oppo-hasselblad-300mm-explorer-teleconverter-lens-review</link>
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                            <![CDATA[ More than just a niche accessory: this is a symbol of Oppo's camera phone dominance ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 09:00:05 +0000</pubDate>                                                                                                                                <updated>Sun, 23 Aug 2026 10:34:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ ben.andrews@futurenet.com (Ben Andrews) ]]></author>                    <dc:creator><![CDATA[ Ben Andrews ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hA7SxTHVsLt7fQ5XhWWbX4.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Oppo Hasselblad 300mm Explorer Teleconverter]]></media:description>                                                            <media:text><![CDATA[Oppo Hasselblad 300mm Explorer Teleconverter]]></media:text>
                                <media:title type="plain"><![CDATA[Oppo Hasselblad 300mm Explorer Teleconverter]]></media:title>
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                                <p>For years camera phones struggled to match 'proper' standalone cameras for zoom reach, but now telephoto and periscope telephoto modules are standard in flagship phones and increasingly common in mid-range models. Consequently many phones now have enough focal range for a majority of shooting scenarios. On-sensor cropping and AI zoom up to 120x zoom is also possible with some flagship phones, providing you're happy for your shots to be more of an interpretation than a faithful representation of your subject.</p><p><strong></strong><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/can-a-200mp-phone-outshoot-a-100mp-camera" target="_blank"><strong>Oppo Find X9 Ultra vs. Hasselblad X2D II</strong></a> - can a camera phone out-shoot a $7,800, 100MP medium format goliath?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1235px;"><p class="vanilla-image-block" style="padding-top:56.28%;"><img id="ukcAJpWSa7MGnFgiZpGS9j" name="Moment t.jpg" alt="Moment T-Series lenses" src="https://cdn.mos.cms.futurecdn.net/ukcAJpWSa7MGnFgiZpGS9j.jpg" mos="" align="middle" fullscreen="" width="1235" height="695" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A selection of clip-on lenses from Moment </span><span class="credit" itemprop="copyrightHolder">(Image credit: Moment)</span></figcaption></figure><p>But what if you don't want to rely on AI and its potential processing pitfalls for telephoto shots from a camera phone? Clip-on lenses from brands like Moment and Apexel can optically increase the focal length of a phone's primary camera, and there are cheaper alternatives from marketplace retailers. The downsides of aftermarket clip-on lenses is restricted phone compatibility (many are only available for iPhone), and questionable image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5396px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RvQdjXTGKA6a3tmXqiTzi" name="Vivo X300 Ultra -14" alt="Side view of the Vivo X300 Ultra with its grip case and telephoto lens attached" src="https://cdn.mos.cms.futurecdn.net/RvQdjXTGKA6a3tmXqiTzi.jpg" mos="" align="middle" fullscreen="" width="5396" height="3035" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Vivo X300 Ultra with its grip case and telephoto lens attached </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In the last few years two of the most innovative camera phone brands have launched flagship handsets available with separate, bespoke telephoto lenses. Vivo partnered with Zeiss to produce a dedicated 200mm teleconverter lens for the <a href="https://www.digitalcameraworld.com/tech/android-phones/vivo-x200-ultra-review" target="_blank">X200 Ultra</a>, and it now offers a 400mm lens for the <a href="https://www.digitalcameraworld.com/tech/android-phones/vivo-x300-ultra-review" target="_blank">X300 Ultra</a>. Not to be outdone, Oppo launched a Hasselblad Teleconverter adapter lens alongside its <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-pro-review" target="_blank">Find X9 Pro</a>, and its most recent teleconverter lens is a 300mm Hasselblad-branded optic designed exclusively for its current flagship phone, the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review" target="_blank">Find X9 Ultra</a>.</p><p>To get your hands on the 300mm teleconverter, you'll need to buy the Oppo Hasselblad Earth Explorer Kit. This contains the teleconverter, along with the bespoke phone case to which the lens mounts, as well as a tripod collar for the lens, plus other small accessories.</p><h3 class="article-body__section" id="section-pricing-and-availability"><span>Pricing and availability</span></h3><p>If there's one downside of the Oppo Hasselblad Earth Explorer Kit, it's not easy to get hold of. It's only available in select Asian and European regions, and won't be sold in North America. In the UK it's priced at £499, which is strong money for such a niche accessory, but the price reflects the no-compromise build and performance. This is also a product that will never sell in large numbers, so can't benefit from economies of scale.</p><h3 class="article-body__section" id="section-build-and-handling"><span>Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5744px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8eAU5Cu2p3ZvH6vCuy7WnB" name="IMG20260821161430" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/8eAU5Cu2p3ZvH6vCuy7WnB.jpg" mos="" align="middle" fullscreen="" width="5744" height="3231" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I've always thought of clip-on phone lenses as tacky plastic affairs, but the Oppo Hasselblad 300mm Explorer Teleconverter (to give it its full name) is quite the opposite. It's a beautifully crafted, metal-barrelled lens that feels reassuringly weighty, tipping the scales at just over 400g with the included detachable tripod mount fitted. The lens is styled to look like a slimline Hasselblad XCD optic, and combined with the stellar build quality the lens really does feel worthy of the Hasselblad branding.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LUewcWcvfpzbgoQUR8nenB" name="IMG_20260821_160908" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/LUewcWcvfpzbgoQUR8nenB.jpg" mos="" align="middle" fullscreen="" width="4080" height="2295" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>To attach the lens to the Find X9 Ultra, you first need to first need to fit the Oppo Hasselblad Explorer case to the phone. This is included with the lens and features a bayonet thread that encircles the phone's camera island. A separate circular metal plate can then be twisted onto the thread and it’s this that contains the necessary bayonet mount to which the teleconverter lens can be attached.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4010px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="g4wqjoRXGQJGvwmxxBFogB" name="IMG_20260821_160337" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/g4wqjoRXGQJGvwmxxBFogB.jpg" mos="" align="middle" fullscreen="" width="4010" height="2256" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This teleconverter is positioned in front of the phone's 3x telephoto module, rather than the phone's primary camera, but this arrangement means the teleconverter can be smaller than it would be if it was designed to be used in conjunction with the phone's primary (1x) camera. And thanks to the sensor in the Find X9 Ultra's 3x module being almost as large as that in the 1x module, there's no noticeable difference in image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3599px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="38PZTX36mcqiaZzfnH77hB" name="IMG_20260821_160530" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/38PZTX36mcqiaZzfnH77hB.jpg" mos="" align="middle" fullscreen="" width="3599" height="2024" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The lens attaches to the bayonet just as smoothly as any other interchangeable camera lens mount I've used from the likes of Canon or Nikon, and once the lens is fitted, there's very little wobble or flex between phone and lens - not bad considering the supporting case is only clipped onto the phone.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dZYBkbifnjiVbVmZmbPgeB" name="IMG_20260821_160541" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/dZYBkbifnjiVbVmZmbPgeB.jpg" mos="" align="middle" fullscreen="" width="4080" height="2295" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The case doesn't just function as a lens mount; it also contains a physical two-stage shutter button with half-press to focus, and a zoom rocker enabling seamless focal length adjustment with the Find X9 Ultra's built-in cameras and the teleconverter lens. The physical controls connect to the camera app via Bluetooth, and power for this comes from a battery built in to the case's hand grip (which must be charged separately to the phone). Sadly, unlike Vivo's X200 and X300 camera cases, the battery in the Oppo case can't be used to boost the phone's own battery capacity - a missed opportunity.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5888px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="u2uvTbJjupL3K2aGV8K4nB" name="IMG20260821161538" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/u2uvTbJjupL3K2aGV8K4nB.jpg" mos="" align="middle" fullscreen="" width="5888" height="3312" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>To actually shoot with the teleconverter lens, you first need to select the phone's dedicated Hasselblad Teleconverter shooting mode. If you only select the 3x camera module while the teleconverter is fitted, the image frame will be inverted by 180 degrees. Though the phone's other three camera modules aren't directly covered up by the teleconverter lens, you will still need to detach the lens in order to use them, as the lens itself significantly encroaches into their fields of view.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2935px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mjN2YqFLrrWNisCqoDUmcB" name="IMG_20260821_160500" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/mjN2YqFLrrWNisCqoDUmcB.jpg" mos="" align="middle" fullscreen="" width="2935" height="1651" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The 300mm focal length equates to 13x optical zoom as standard, or as much as 43.4x zoom (1000mm) when combined with on-sensor cropping. There's even a 60x (1380mm) mode, but this requires AI processing, which in my opinion partially negates the 'purity' of having the teleconverter's proper optical zoom.</p><h3 class="article-body__section" id="section-sample-images"><span>Sample images</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/9nmPhzvQuPy78xHb4Qm5vB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rLvrfFZLqzbNypEPAxjizB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/D9Khahs8HEwcLvZs7dcSwB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rj9GQttvvPueHWbyRjFjyB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qGBGBPaSiJ4Hz8A5sE9AyB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JsqNnaRfvQY7sGGxuh3rzB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hHgPBSUqowPUyGhyvs4drB.jpg" alt="Oppo Hasselblad 300mm Explorer Teleconverter" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><h3 class="article-body__section" id="section-lab-results"><span>Lab results</span></h3><p>Given the lens’s quality build, and the Find X9 Ultra's top-class image processing, I wasn't particularly surprised that the teleconverter lens produced some stunning photos. However I was keen to see how much of this stellar image quality was down to the phone's processing, and whether that might be compensating for any optical shortcomings in the lens itself.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uXHD7HV2knuiKTfRweBjrZ" name="phototestteam01a.jpg" alt="Rod Lawton and Ben Andrews in the DigitalCameraWorld testing lab" src="https://cdn.mos.cms.futurecdn.net/uXHD7HV2knuiKTfRweBjrZ.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fortunately at Digital Camera World we have a dedicated laboratory for testing the optical quality of camera lenses, but until now we haven't tested a teleconverter lens for a phone. To ensure a level playing field we need to shoot our lab test images in Raw, however the Hasselblad Teleconverter shooting mode only records JPEGs. To capture Raw stills with the Find X9 Ultra, you must use the phone’s Hasselblad Master Mode, which isn’t directly compatible with the teleconverter. To get around this, I used Master Mode to gain access to Raw capture, manually selected the 3x telephoto camera module in order to shoot through the teleconverter lens. This workaround meant our test images were inverted, but that's an easy fix in post-production.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zKUzUc2gr7MY5NNdZQvUKX" name="Tamron-70-300mm-F4.5-6.3-Di-III-RXD-Lens-1 copy.jpg" alt="The Tamron 70-300mm F4.5-6.3 Di III RXD - a high quality lens for full-frame mirrorless cameras. Surely the image quality from little Oppo teleconverter can't get anywhere near this?" src="https://cdn.mos.cms.futurecdn.net/zKUzUc2gr7MY5NNdZQvUKX.jpg" mos="" align="middle" fullscreen="" width="1200" height="675" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Tamron)</span></figcaption></figure><p>To better quantify the teleconverter’s image sharpness and levels of fringing, I've compared its lab results to several other 300mm prime lenses designed for full-frame DSLR cameras, as well as two more modern zoom lenses for mirrorless cameras that cover 300mm in their focal range. Sure, the Oppo lens is obviously not a direct rival for any of these lenses, but the purpose here is merely to see if a (relatively) small camera phone teleconverter is able to even come close to the optical quality of a ‘proper’ camera lens. The Oppo lens has a fixed f/2.2 focal length, so I've selected the aperture from each comparison lens that yielded the highest sharpness score, to make things as tough as possible for the Oppo lens.</p><p><strong>Sharpness:</strong><br>(line widths/picture height)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="wGaSYBmdDZQHn4afV3h2yA" name="Oppo 300mm lens comparo - sharpness" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/wGaSYBmdDZQHn4afV3h2yA.png" mos="" align="middle" fullscreen="" width="2008" height="1130" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I was fully expecting the Oppo lens to at best deliver mediocre sharpness without the help of JPEG processing, but I was shocked to see that its sharpness scores are actually up there with those from far larger and more expensive optics. The Oppo lens manages to beat Nikon's AF-S 300mm f/4E lens for center sharpness - a lens that when new cost around $2000. That's now an old, discontinued lens, but the Oppo lens still performs well when compared to the much more modern <a href="https://www.digitalcameraworld.com/reviews/tamron-70-300mm-f45-63-di-iii-rxd-review" target="_blank">Tamron 70-300mm Di III RXD</a> set to 300mm.</p><p><strong>Fringing:</strong><br>(values closer to zero indicate less fringing)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2008px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="EA5qQh3qPcgjhGNcdZKMwA" name="Oppo 300mm lens comparo - fringing" alt="Oppo Hasselblad 300mm Explorer Teleconverter" src="https://cdn.mos.cms.futurecdn.net/EA5qQh3qPcgjhGNcdZKMwA.png" mos="" align="middle" fullscreen="" width="2008" height="1130" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As for chromatic aberration, the Oppo lens is the clear winner in the group, as it produces no noticeable fringing in any part of the image frame. This will be in part due to the lens’s fixed aperture, which enables it to be more easily tuned to produce the lowest possible fringing. However, there could also be a chance the Find X9 Ultra is baking in some aberration correction to its Raw files. While I've attempted to make this comparison as fair as possible, a camera phone simply doesn't have the same granular image quality settings as a dedicated mirrorless camera to disable things like aberration correction, so we simply don't know whether the lens is benefitting from software enhancement in this area.</p><h3 class="article-body__section" id="section-verdict"><span>Verdict</span></h3><p>Oppo is trying hard to gain greater brand recognition in the west, and strapping a big-ass lens to the front of its latest flagship phone is a sure-fire way to turn heads. But until now I'd assumed lenses like this were more of a marketing stunt than a genuinely useful hardware upgrade. However, after extensively testing the Oppo Hasselblad 300mm Explorer Teleconverter, I'm happy to report that this is no gimmick: it's a seriously impressive piece of kit with build quality and optical performance worthy of the prestigious Hasselblad name.</p><p>As good as the teleconverter is, it's not an everyday tool, but then it's not designed to be. The Find X9 Ultra alone is easily able to capture 99%+ of your photographic requirements: the teleconverter is for special occasions - concerts, sporting events, etc - when you want to record and archive memories without resorting to AI zoom, which often makes a mess of replicating faces. And in doing so, it further closes what was already a very slim gap between the capability of a flagship phone and a standalone mirrorless camera.</p><p>The teleconverter also serves to highlight how lazy the likes of Samsung and Apple have become with the camera hardware in their flagship phones. Samsung, for instance, has recycled its 200MP primary camera sensor since the <a href="https://www.digitalcameraworld.com/reviews/samsung-galaxy-s23-ultra-review" target="_blank">Galaxy S23 Ultra</a>, relying primarily on AI to differentiate each subsequent generation of S Ultra phone. Meanwhile, Oppo has been incorporating larger sensors, telephoto modules with longer focal lengths, and is now upping the ante with bespoke camera grips and teleconverter lenses.</p><p>We rate the <a href="https://www.digitalcameraworld.com/tech/android-phones/oppo-find-x9-ultra-review" target="_blank">Find X9 Ultra</a> as "the most versatile and photography-focused camera phone around" in our list of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone#section-the-best-camera-phone-for-pros" target="_blank">best camera phones</a> currently on the market, and this is thanks in no small part to innovations like the superb Hasselblad 300mm Explorer Teleconverter.</p>
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                                                            <title><![CDATA[ Everyone bitched that the Lumix L10 is too big for a compact camera –but the perfect-sized Lumix compact already exists ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There was a <em>lot</em> of discussion surrounding the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a>. But it's fair to say that the bulk of it was about, well, the <em>bulk</em> of it. </p><div  class="fancy-box"><div class="fancy_box-title"></div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="26VxwmdbY7ef4w7G9kYDX4" name="XvtuuPLLajngG2aT9dmHhi1" caption="" alt="MPB logo" src="https://cdn.mos.cms.futurecdn.net/26VxwmdbY7ef4w7G9kYDX4.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p class="fancy-box__body-text">This Lumix LX100 was provided by <a data-analytics-id="inline-link" href="https://www.mpb.com/" target="_blank" rel="sponsored">MPB</a> – the largest online platform for used digital camera equipment. If you're looking for a great price on current kit or you want a model that's no longer on the market, MPB makes it easy to buy, sell and trade photo and video gear. With instant quotes, free collection, inspection by qualified experts and a 12-month warranty, you can shop with confidence at MPB.</p></div></div><p>It was pretty unaninmous that the L10 is a fantastic <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> – but it was also pretty unanimous that it was too big to be considered "compact". </p><p>Indeed, a lot of people lamented that it's bigger than the Lumix LX100 – a camera that Panasonic doesn't make any more. But just because Panasonic doesn't make it any more, doesn't mean you can't still buy it! </p><p>There were so many people saying, "I would buy this if it was smallerm" and "This would be the perfect compact camera if it was the size of the LX100". </p><p>Folks, <em>the LX100 already exists! </em>You can buy it right now! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BNGLqdjvJYDvxcDowzuLr6" name="edit_P6110018" alt="Panasonic Lumix LX100 on a table in front of plush toys" src="https://cdn.mos.cms.futurecdn.net/BNGLqdjvJYDvxcDowzuLr6.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RvQBn4yzfvobCabpp7eCuA" name="edit_P6110020" alt="Panasonic Lumix LX100 on a table in front of plush toys" src="https://cdn.mos.cms.futurecdn.net/RvQBn4yzfvobCabpp7eCuA.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>It's always baffled me that camera reviewers – and tech reviewers in general – seem to forget about anything that isn't on the shelves right now. I understand that people want to read about what's new, but kit doesn't cease to exist just because it's not currently being manufactured. </p><p>The Lumix LX100 is a perfect case in point. </p><p>Right now, everyone is looking for a truly pocketable, powerful compact camera. Everyone wanted that luscious Leica 24-75mm f/1.7-2.8 lens in a smaller body. What they're looking for is the LX100 – or perhaps the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-lx100-ii-review">Lumix LX100 II</a>. </p><p>The Lumix LX100 packs a 16.84MP sensor while the LX100 II's is 21.77MP sensor, with both cameras offering the same multi-aspect ratio shooting experience as the L10 (for up to 12.7MP or 17MP resolution respectively). </p><p>The autofocus is Panasonic's more leisurely DFD system (Depth From Defocus, aka contrast detect), which isn't as snappy as the L10's Phase Hybrid AF, but for the sedate kind of everyday, travel and street shooting you'll be doing, it's absolutely fine. </p><p>When it comes to continuous shooting, the LX100 actually out-bursts the L10's 30fps by offering up to 40fps in Super High speed mode, though the caveat is that these are low-res 3MP files. Otherwise, both the LX100 and LX100 II match the L10's 11fps mechanical speed (but bursts with AF are limited to 5.5 and 6.5fps respectively). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4744px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="rFqbKXQWKTQMgvMbkooSy6" name="edit_P6110002" alt="Panasonic Lumix LX100 on top of a Panasonic Lumix L10 on top of a Panasonic Lumix S9" src="https://cdn.mos.cms.futurecdn.net/rFqbKXQWKTQMgvMbkooSy6.jpg" mos="" align="middle" fullscreen="" width="4744" height="2669" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4992px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="D7UGBuxPLXfMi6mc4Sj8KC" name="edit_P6110024a" alt="Close-up of the Panasonic Lumix LX100" src="https://cdn.mos.cms.futurecdn.net/D7UGBuxPLXfMi6mc4Sj8KC.jpg" mos="" align="middle" fullscreen="" width="4992" height="2808" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Obviously there is a gaping chasm in video capability, with the L10 offering 5.6K 60p with all the bells and whistles, while its predecessors are capped at more basic 4K 30p – though pretty much everyone concedes that these are primarily stills cameras.</p><p>Still, the most important aspect of this conversation is the size: where the L10 lumbers in at 127.1 x 73.9 x 66.9mm and 508g, the L100 is a mere 114.8 x 66.2 x 55.0mm and 393g while the LX100 II is a bit more butch at 115.0 x 66.2 x 64.2 mm and 392g.</p><p>Those numbers may not look like much on paper but, as you can see, in practice they make all the difference. The L10 is the same size as the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s9-review">Lumix S9</a>, a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full frame mirrorless camera</a>, while the LX100 (in particular) and the LX100 II are truly <em>compact</em> compact cameras. </p><p>The only issue, of course, is that these cameras aren't current… but again, they are still very much available! The LX100 you see here came from <a href="https://www.mpb.com/" target="_blank" rel="sponsored">MPB</a>, a used camera specialist that's a great equalizer when it comes to conversations like this. </p><p>When you buy from somewhere like MPB, you're not limited to what a company is trying to sell you right now – you can explore its entire back-catalog to find the camera you <em>actually</em> want. So, if you want a camera that's closer to the LX100 than the L10, I recommend you give it a look. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, which comprises everything from the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoots</a> to the best <a href="https://www.digitalcameraworld.com/buying-guides/the-best-aps-c-compact-cameras">APS-C compacts</a> to the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-full-frame-compact-cameras">best full-frame compacts</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/everyone-bitched-that-the-lumix-l10-is-too-big-for-a-compact-camera-but-the-perfect-sized-lumix-compact-already-exists</link>
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                            <![CDATA[ Panasonic already makes the perfectly-proportioned compact camera. Do you wish there was a smaller Lumix L10? There is! ]]>
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                                                                        <pubDate>Sat, 22 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[James Artaius]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Panasonic Lumix L10 next to a Panasonic Lumix LX100]]></media:description>                                                            <media:text><![CDATA[Panasonic Lumix L10 next to a Panasonic Lumix LX100]]></media:text>
                                <media:title type="plain"><![CDATA[Panasonic Lumix L10 next to a Panasonic Lumix LX100]]></media:title>
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                                <p>There was a <em>lot</em> of discussion surrounding the <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a>. But it's fair to say that the bulk of it was about, well, the <em>bulk</em> of it. </p><div  class="fancy-box"><div class="fancy_box-title"></div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="26VxwmdbY7ef4w7G9kYDX4" name="XvtuuPLLajngG2aT9dmHhi1" caption="" alt="MPB logo" src="https://cdn.mos.cms.futurecdn.net/26VxwmdbY7ef4w7G9kYDX4.jpg" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: MPB)</span></figcaption></figure><p class="fancy-box__body-text">This Lumix LX100 was provided by <a data-analytics-id="inline-link" href="https://www.mpb.com/" target="_blank" rel="sponsored">MPB</a> – the largest online platform for used digital camera equipment. If you're looking for a great price on current kit or you want a model that's no longer on the market, MPB makes it easy to buy, sell and trade photo and video gear. With instant quotes, free collection, inspection by qualified experts and a 12-month warranty, you can shop with confidence at MPB.</p></div></div><p>It was pretty unaninmous that the L10 is a fantastic <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> – but it was also pretty unanimous that it was too big to be considered "compact". </p><p>Indeed, a lot of people lamented that it's bigger than the Lumix LX100 – a camera that Panasonic doesn't make any more. But just because Panasonic doesn't make it any more, doesn't mean you can't still buy it! </p><p>There were so many people saying, "I would buy this if it was smallerm" and "This would be the perfect compact camera if it was the size of the LX100". </p><p>Folks, <em>the LX100 already exists! </em>You can buy it right now! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BNGLqdjvJYDvxcDowzuLr6" name="edit_P6110018" alt="Panasonic Lumix LX100 on a table in front of plush toys" src="https://cdn.mos.cms.futurecdn.net/BNGLqdjvJYDvxcDowzuLr6.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="RvQBn4yzfvobCabpp7eCuA" name="edit_P6110020" alt="Panasonic Lumix LX100 on a table in front of plush toys" src="https://cdn.mos.cms.futurecdn.net/RvQBn4yzfvobCabpp7eCuA.jpg" mos="" align="middle" fullscreen="" width="5184" height="2916" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>It's always baffled me that camera reviewers – and tech reviewers in general – seem to forget about anything that isn't on the shelves right now. I understand that people want to read about what's new, but kit doesn't cease to exist just because it's not currently being manufactured. </p><p>The Lumix LX100 is a perfect case in point. </p><p>Right now, everyone is looking for a truly pocketable, powerful compact camera. Everyone wanted that luscious Leica 24-75mm f/1.7-2.8 lens in a smaller body. What they're looking for is the LX100 – or perhaps the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-lx100-ii-review">Lumix LX100 II</a>. </p><p>The Lumix LX100 packs a 16.84MP sensor while the LX100 II's is 21.77MP sensor, with both cameras offering the same multi-aspect ratio shooting experience as the L10 (for up to 12.7MP or 17MP resolution respectively). </p><p>The autofocus is Panasonic's more leisurely DFD system (Depth From Defocus, aka contrast detect), which isn't as snappy as the L10's Phase Hybrid AF, but for the sedate kind of everyday, travel and street shooting you'll be doing, it's absolutely fine. </p><p>When it comes to continuous shooting, the LX100 actually out-bursts the L10's 30fps by offering up to 40fps in Super High speed mode, though the caveat is that these are low-res 3MP files. Otherwise, both the LX100 and LX100 II match the L10's 11fps mechanical speed (but bursts with AF are limited to 5.5 and 6.5fps respectively). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4744px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="rFqbKXQWKTQMgvMbkooSy6" name="edit_P6110002" alt="Panasonic Lumix LX100 on top of a Panasonic Lumix L10 on top of a Panasonic Lumix S9" src="https://cdn.mos.cms.futurecdn.net/rFqbKXQWKTQMgvMbkooSy6.jpg" mos="" align="middle" fullscreen="" width="4744" height="2669" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4992px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="D7UGBuxPLXfMi6mc4Sj8KC" name="edit_P6110024a" alt="Close-up of the Panasonic Lumix LX100" src="https://cdn.mos.cms.futurecdn.net/D7UGBuxPLXfMi6mc4Sj8KC.jpg" mos="" align="middle" fullscreen="" width="4992" height="2808" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Obviously there is a gaping chasm in video capability, with the L10 offering 5.6K 60p with all the bells and whistles, while its predecessors are capped at more basic 4K 30p – though pretty much everyone concedes that these are primarily stills cameras.</p><p>Still, the most important aspect of this conversation is the size: where the L10 lumbers in at 127.1 x 73.9 x 66.9mm and 508g, the L100 is a mere 114.8 x 66.2 x 55.0mm and 393g while the LX100 II is a bit more butch at 115.0 x 66.2 x 64.2 mm and 392g.</p><p>Those numbers may not look like much on paper but, as you can see, in practice they make all the difference. The L10 is the same size as the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s9-review">Lumix S9</a>, a <a href="https://www.digitalcameraworld.com/buying-guides/best-full-frame-mirrorless-camera">full frame mirrorless camera</a>, while the LX100 (in particular) and the LX100 II are truly <em>compact</em> compact cameras. </p><p>The only issue, of course, is that these cameras aren't current… but again, they are still very much available! The LX100 you see here came from <a href="https://www.mpb.com/" target="_blank" rel="sponsored">MPB</a>, a used camera specialist that's a great equalizer when it comes to conversations like this. </p><p>When you buy from somewhere like MPB, you're not limited to what a company is trying to sell you right now – you can explore its entire back-catalog to find the camera you <em>actually</em> want. So, if you want a camera that's closer to the LX100 than the L10, I recommend you give it a look. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, which comprises everything from the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoots</a> to the best <a href="https://www.digitalcameraworld.com/buying-guides/the-best-aps-c-compact-cameras">APS-C compacts</a> to the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-full-frame-compact-cameras">best full-frame compacts</a>. </p>
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                                                            <title><![CDATA[ Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/fujifilms-viral-status-has-pushed-nikon-out-of-the-top-three-camera-makers-but-thats-not-the-only-shakeup-in-the-latest-camera-brand-ranking-from-japan</link>
                                                                            <description>
                            <![CDATA[ Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 15:35:21 +0000</pubDate>                                                                                                                                <updated>Sat, 22 Aug 2026 17:50:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&lt;p&gt;Reviews editor Gareth Bevan gets as been trying out the Fujifilm X100VI - &lt;a href=&quot;https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner&quot;&gt;read his hands-on review&lt;/a&gt; from the streets ot Tokyo&lt;/p&gt;]]></media:description>                                                            <media:text><![CDATA[Fujifilm X100VI camera held in a hand]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm X100VI camera held in a hand]]></media:title>
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                                <p>The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.</p><p>The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and <a href="https://dclife.jp/archives/18570" target="_blank" rel="nofollow">shared by Digital Camera Life</a>. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.</p><p>Canon continues to lead in terms of market share and has strengthened that lead by adding nearly a million camera shipments compared to 2024’s data. That leaves Canon with a 45.7% share – that means nearly half of all digital cameras shipped from Japan bear the Canon name. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="egYseMPTGVD4Qh6D27h8xh" name="Canon RF 14mm F1.4 VCM -17" alt="Canon EOS R6 Mark III camera with Canon RF 14mm f/1.4L VCM lens attached held in a pair of hands" src="https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/egYseMPTGVD4Qh6D27h8xh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman / Digital Camera World)</span></figcaption></figure><p>That’s followed by Sony, which has now held the number two spot for seven years, thanks to the rise of the Alpha mirrorless series. Sony saw slight growth from 2024’s numbers, moving from 2.33 million cameras shipped to 2.42 million.</p><p>But the real shakeup comes in third place: Fujifilm. Nikon has held the third spot since the Sony Alpha series <a href="https://www.digitalcameraworld.com/news/sony-takes-nikons-2-spot-in-interchangeable-lens-camera-sales">pushed the company down to third in 2019</a>. Nikon’s drop to fourth place is affected somewhat by lower sales – dropping from 960,000 to 880,000 – but Nikon would have held onto the third place spot if Fujifilm hadn’t also seriously jumped up in sales at the same time.</p><p>The report suggests that Fujifilm shipped 1.16 million cameras in 2025, up from 740,000 the year before. The data gives concrete insight into Fujifilm’s viral fame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GyKkrEFDmRpCjKmZdvnHgH" name="Fujifilm X-E5 + XF 23mm -3" alt="Fujifilm X-E5 camera with a 23mm lens attached on a bench surrounded by pink flowers" src="https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GyKkrEFDmRpCjKmZdvnHgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Fujifilm, known largely for its <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">retro-inspired cameras</a> and color science, started seeing accelerated growth after the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">X100VI</a> went viral, a two-year-old camera that is still in such demand that it’s hard to find in stock without a wait list. </p><p>The X100 series' success has bled into other models, like its mirrorless sibling the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>, while more budget-friendly models like the <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> and <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a> have also sold well for the brand.</p><p>Neither Nikon nor Fujifilm has <a href="https://www.digitalcameraworld.com/cameras/these-three-camera-brands-have-yet-to-announce-a-major-camera-in-2026-but-i-suspect-theres-a-good-reason-why">announced a new mirrorless camera yet in 2026</a>.</p><p>Although Nikon revised its 2026 projections for slightly lower sales <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">during the last investor report</a>, the company says it expects the interchangeable lens market to remain solid over the medium and long term.</p><p>While the numbers drop Nikon out of the top three, that’s not the only unusual shakeup. Ricoh has surpassed OM System, moving from seventh to sixth, behind Panasonic. The reason? Ricoh’s camera shipments tripled over the last year.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5998px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GGboNmQJg4S9uodFJprwtg" name="fySc7wrxyy3dJsXFtuzhfP_169.jpg" alt="Ricoh GR IV compact camera held in a hand" src="https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg" mos="" align="middle" fullscreen="1" width="5998" height="3374" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GGboNmQJg4S9uodFJprwtg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure><p>While the report doesn’t specifically detail how many of each camera were shipped, Ricoh’s growth is likely due to the success of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> series. </p><p>The pocketable camera that packs an APS-C sensor has long been a popular option, but Ricoh’s refresh of the series last August and the growth of the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a> segment is likely giving the brand a significant boost.</p><p>That puts OM System in seventh place, the last on the rankings, with 150,000 cameras shipped, which is about 10,000 less than the year before.</p><p>Panasonic hasn’t changed rank, in the fifth-place spot, but the numbers show a steep growth from 280,000 cameras to 430,000.</p><p>While a majority of the largest camera-makers are based in Japan, the Nikkei report’s regional focus means that brands like Leica (Germany) and Hasselblad (Sweden) aren’t tallied and ranked in the report.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse cameras from your favorite brand – these are the <a href="https://www.digitalcameraworld.com/buying-guides/best-canon-camera">best Canon cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-fujifilm-camera">best Fujifilm cameras</a>, the <a href="https://www.digitalcameraworld.com/buying-guides/best-panasonic-cameras">best Panasonic cameras</a>, and <a href="https://www.digitalcameraworld.com/buying-guides/best-olympus-camera">the best OM System cameras</a>.  Or, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">compare the popular Ricoh GR series options</a>.</p>
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                                                            <title><![CDATA[ The smartphone decimated the camera industry. Photography is finally starting to recover –but what about video? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The rise of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phone</a> was met with a near-instantaneous plummet in the traditional camera industry. Now, more than a decade later, the industry is starting to show signs of a recovery – but can <em>video </em>cameras say the same thing?</p><p>The Ministry of Economy, Trade and Industry in Japan – where several key camera brands are located, including Canon, Sony, Fujifilm, Nikon, Panasonic, Ricoh and OM System – <a href="https://www.meti.go.jp/statistics/toppage/report/minikaisetsu/hitokoto_kako/20260814hitokoto.html" target="_blank" rel="nofollow">recently shared statistics</a> suggesting that camera production is showing signs of recovery after both the growth of the smartphone and the COVID-19 pandemic.</p><p>The report echoes what the <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">Camera and Imaging Products Association (CIPA)</a> has already shared, but the chart that tracks the rise of the smartphone with the crash of the camera industry highlights another interesting trend: while the camera industry is recovering, <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">video cameras</a> are not.</p><p>Video, which is represented in blue while stills cameras are orange, drops off the chart entirely in 2021 – and, despite signs of recovery for still cameras, does not reappear in subsequent years.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:756px;"><p class="vanilla-image-block" style="padding-top:69.97%;"><img id="kLhb4TM93Y5HDxJLeJEs9h" name="20260814zu2 copy" alt="A chart detailing the rise of the smartphone and the decline of dedicated cameras and camcorders" src="https://cdn.mos.cms.futurecdn.net/kLhb4TM93Y5HDxJLeJEs9h.jpg" mos="" align="middle" fullscreen="" width="756" height="529" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The orange bars represent cameras, the blue bars are for video cameras, and the red line is for smartphones </span><span class="credit" itemprop="copyrightHolder">(Image credit: Japan Ministry of Economy, Trade and Industry)</span></figcaption></figure><p>Social media algorithms are far more video-heavy than ever before, so why aren’t <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">cameras for video</a> more popular than before? I believe there’s a very simple technological shift that highlights why video cameras have not recovered despite the popularity of the format on social media: the <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>.</p><p>Dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-camcorder">camcorders</a> are becoming fewer and farther between, as the industry shifts towards a hybrid approach. The transition towards hybrids started slowly with the rise of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a>. While DSLRs could shoot video (albeit without the optical viewfinder), the transition to mirrorless brought smoother, smarter autofocus performance and in-body stabilization.</p><p>While camcorders are more scarce, “video cameras” are not – they’ve just taken on a new format. Video-focused mirrorless cameras have risen along with the social media video trend. Nearly every major manufacturer now offers at the very least a hybrid camera, but most now have entire series of mirrorless cameras that are video-first, photo-second.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="tyyeSyrG9raBaCxpbqgqbB" name="d1036-130.JPG" alt="Sony FX3" src="https://cdn.mos.cms.futurecdn.net/tyyeSyrG9raBaCxpbqgqbB.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2920" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/tyyeSyrG9raBaCxpbqgqbB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony FX3 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Sony has the FX <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema camera</a> line that includes models like the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">FX3</a> and dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">cameras for vlogging</a> like the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 series</a>. Canon has models designed with V for video, like the <a href="https://www.digitalcameraworld.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, and C for cinema, like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-c-review">Canon EOS R5 C</a>. </p><p>Nikon went and <a href="https://www.digitalcameraworld.com/news/shock-news-nikon-buys-cine-camera-specialists-red">bought cinema-maker Red</a> and launched the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>. The <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s1h-review">Panasonic Lumix S1H</a> even earned the Netflix stamp of approval, a first for mirrorless, with bodies like the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Lumix S5IIX</a> being a staple for content creators.</p><p>While the chart looks worrying for video cameras, it all comes down to how cameras are categorized. Cameras like the Sony FX3 are technically a mirrorless camera, but are far more geared towards video than still photography.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4654px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="1" width="4654" height="2618" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon ZR </span></figcaption></figure><p>As the technology has shifted, cameras are becoming increasingly versatile – and harder to fit in just one single category.</p><p>And while camera makers have been selling more in the past couple of years than in the early 2020s, <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-camera-slowdown-has-started-camera-shipments-drop-in-the-latest-numbers-from-japan-but-compact-cameras-and-mirrorless-arent-to-blame">CIPA is predicting a slight slowdown for mirrorless</a> cameras in 2026… </p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50 V,Canon EOS R5 C,Sony ZV-E10 II,Sony FX3,Nikon ZR,Panasonic Lumix S5II,Panasonic Lumix S1H" data-widget-title="Today's top deals on hybrid and video cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">the best hybrid cameras</a>, or dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">the best cameras for video</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/video-cameras/the-smartphone-decimated-the-camera-industry-photography-is-finally-starting-to-recover-but-what-about-video</link>
                                                                            <description>
                            <![CDATA[ A new report from Japan shows that the camera industry is recovering, while video has "disappeared" ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 13:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Video Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                <p>The rise of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phone</a> was met with a near-instantaneous plummet in the traditional camera industry. Now, more than a decade later, the industry is starting to show signs of a recovery – but can <em>video </em>cameras say the same thing?</p><p>The Ministry of Economy, Trade and Industry in Japan – where several key camera brands are located, including Canon, Sony, Fujifilm, Nikon, Panasonic, Ricoh and OM System – <a href="https://www.meti.go.jp/statistics/toppage/report/minikaisetsu/hitokoto_kako/20260814hitokoto.html" target="_blank" rel="nofollow">recently shared statistics</a> suggesting that camera production is showing signs of recovery after both the growth of the smartphone and the COVID-19 pandemic.</p><p>The report echoes what the <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">Camera and Imaging Products Association (CIPA)</a> has already shared, but the chart that tracks the rise of the smartphone with the crash of the camera industry highlights another interesting trend: while the camera industry is recovering, <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">video cameras</a> are not.</p><p>Video, which is represented in blue while stills cameras are orange, drops off the chart entirely in 2021 – and, despite signs of recovery for still cameras, does not reappear in subsequent years.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:756px;"><p class="vanilla-image-block" style="padding-top:69.97%;"><img id="kLhb4TM93Y5HDxJLeJEs9h" name="20260814zu2 copy" alt="A chart detailing the rise of the smartphone and the decline of dedicated cameras and camcorders" src="https://cdn.mos.cms.futurecdn.net/kLhb4TM93Y5HDxJLeJEs9h.jpg" mos="" align="middle" fullscreen="" width="756" height="529" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The orange bars represent cameras, the blue bars are for video cameras, and the red line is for smartphones </span><span class="credit" itemprop="copyrightHolder">(Image credit: Japan Ministry of Economy, Trade and Industry)</span></figcaption></figure><p>Social media algorithms are far more video-heavy than ever before, so why aren’t <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">cameras for video</a> more popular than before? I believe there’s a very simple technological shift that highlights why video cameras have not recovered despite the popularity of the format on social media: the <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">hybrid camera</a>.</p><p>Dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-camcorder">camcorders</a> are becoming fewer and farther between, as the industry shifts towards a hybrid approach. The transition towards hybrids started slowly with the rise of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a>. While DSLRs could shoot video (albeit without the optical viewfinder), the transition to mirrorless brought smoother, smarter autofocus performance and in-body stabilization.</p><p>While camcorders are more scarce, “video cameras” are not – they’ve just taken on a new format. Video-focused mirrorless cameras have risen along with the social media video trend. Nearly every major manufacturer now offers at the very least a hybrid camera, but most now have entire series of mirrorless cameras that are video-first, photo-second.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="tyyeSyrG9raBaCxpbqgqbB" name="d1036-130.JPG" alt="Sony FX3" src="https://cdn.mos.cms.futurecdn.net/tyyeSyrG9raBaCxpbqgqbB.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2920" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/tyyeSyrG9raBaCxpbqgqbB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony FX3 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>Sony has the FX <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema camera</a> line that includes models like the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">FX3</a> and dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">cameras for vlogging</a> like the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-e10-ii-review">ZV-E10 series</a>. Canon has models designed with V for video, like the <a href="https://www.digitalcameraworld.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, and C for cinema, like the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-c-review">Canon EOS R5 C</a>. </p><p>Nikon went and <a href="https://www.digitalcameraworld.com/news/shock-news-nikon-buys-cine-camera-specialists-red">bought cinema-maker Red</a> and launched the <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/nikon-zr-review">Nikon ZR</a>. The <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s1h-review">Panasonic Lumix S1H</a> even earned the Netflix stamp of approval, a first for mirrorless, with bodies like the <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-s5-iix-review-review">Lumix S5IIX</a> being a staple for content creators.</p><p>While the chart looks worrying for video cameras, it all comes down to how cameras are categorized. Cameras like the Sony FX3 are technically a mirrorless camera, but are far more geared towards video than still photography.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4654px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="cvuZ6vZ68amSQTgWoUx6AR" name="Nikon ZR 2" alt="Mike Harris holding a Nikon ZR with 40mm lens in an office building" src="https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg" mos="" align="middle" fullscreen="1" width="4654" height="2618" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cvuZ6vZ68amSQTgWoUx6AR.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon ZR </span></figcaption></figure><p>As the technology has shifted, cameras are becoming increasingly versatile – and harder to fit in just one single category.</p><p>And while camera makers have been selling more in the past couple of years than in the early 2020s, <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-camera-slowdown-has-started-camera-shipments-drop-in-the-latest-numbers-from-japan-but-compact-cameras-and-mirrorless-arent-to-blame">CIPA is predicting a slight slowdown for mirrorless</a> cameras in 2026… </p><div data-widget-type="multimodelreview" data-model-name="Canon EOS R50 V,Canon EOS R5 C,Sony ZV-E10 II,Sony FX3,Nikon ZR,Panasonic Lumix S5II,Panasonic Lumix S1H" data-widget-title="Today's top deals on hybrid and video cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-hybrid-cameras">the best hybrid cameras</a>, or dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-video">the best cameras for video</a>.</p>
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                                                            <title><![CDATA[ Bokeh Face: Polaroid Go Gen 3: Instax Mini beater or a fun alternative? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The new episode of <strong>Bokeh Face: The Digital Camera World podcast</strong> is now live on <a href="https://youtu.be/zbmX0bkKQSQ" target="_blank" rel="nofollow">our YouTube channel</a> and available to stream from <a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow">Apple Podcasts</a> and all your favorite podcast services.</p><div  class="fancy-box"><div class="fancy_box-title">Listen to the show!</div><div class="fancy_box_body"><p class="fancy-box__body-text"><strong>• </strong><a data-analytics-id="inline-link" href="https://www.youtube.com/watch?v=pourLgsZvEY&t=4s" target="_blank" rel="nofollow"><strong>Watch on YouTube</strong></a><br><strong>• </strong><a data-analytics-id="inline-link" href="https://open.spotify.com/episode/0Ld5dgiZFpNftZNHrX0Cwh" target="_blank" rel="nofollow"><strong>Listen on Spotify</strong></a><br><strong>• </strong><a data-analytics-id="inline-link" href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow"><strong>Listen on Apple Podcasts</strong></a></p></div></div><p>New episodes of Bokeh Face are released bi-weekly, every other Friday, so our next episode will be released on September 04.</p><p>DCW's Content Director, <a href="https://www.digitalcameraworld.com/author/chris-george">Chris George</a>, joins me, <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a>, DCW Editor in Chief, for our usual format where we discuss a burning issue in the world of imaging, dive into the kit bag to examine what we've been shooting with lately, and then troubleshoot a technical or creative camera issue.</p><p>You can watch the episode in full below: </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/Xf1_CZC53uA" allowfullscreen></iframe></div></div><p>We <strong>Gear Up</strong> with the <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-go-gen-3-review">Polaroid Go Gen 3</a>, while delving into one of the greatest comeback stories ever told. Make no mistake, the instant camera is more than just a flash in the pan!</p><p><strong>In Focus</strong> this episode, we delve into the whip-fast world of AI-powered autofocus. But has it taken the skill and/or fun out of photography?</p><p>And in <strong>Trouble Shooting</strong>, James and Chris broach the truly riveting subject of <a href="https://www.digitalcameraworld.com/features/who-the-hell-uses-lens-hoods-apparently-a-lot-of-you">lens hoods</a>. What are the benefits? Are they essential? And should they come with every lens that you buy?</p><p>We'd love to hear your thoughts and feedback on the show, along with any questions or troubleshooting queries you might have, so please get in touch with us at <a href="mailto:%20bokehface@futurenet.com" target="_blank"><strong>bokehface@futurenet.com</strong></a>. We hope you enjoy the episode!</p><p><strong>• </strong><a href="https://www.youtube.com/watch?v=pourLgsZvEY" target="_blank" rel="nofollow"><strong>Watch on YouTube</strong></a><strong></strong><br><strong>• </strong><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow"><strong>Listen on Spotify</strong></a><br><strong>• </strong><a href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow"><strong>Listen on Apple Podcasts</strong></a><strong></strong></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Check out all our <a href="https://www.digitalcameraworld.com/tag/bokeh-face">previous episodes of Bokeh Face</a>, take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">best instant cameras</a>, and if you haven't got a lens hood, <a href="https://www.digitalcameraworld.com/tutorials/try-lens-flare-photography-and-shoot-portraits-with-flair">try lens flare photography!</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/bokeh-face-polaroid-go-gen-3-instax-mini-beater-or-a-fun-alternative</link>
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                            <![CDATA[ Polaroid's latest Go instant camera is under the spotlight, while James and Chris also discuss whether or not AF is just too good? And the pros and cons of lens hoods ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 13:02:38 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Aug 2026 15:07:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Mike Harris ]]></dc:contributor>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[James Artaius and Chris George in Bokeh Face thumbnail with Polaroid Go Gen 3 hovering between them and Polaroid style colors with text &#039;Polaroid Go gen 3&#039;]]></media:description>                                                            <media:text><![CDATA[James Artaius and Chris George in Bokeh Face thumbnail with Polaroid Go Gen 3 hovering between them and Polaroid style colors with text &#039;Polaroid Go gen 3&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[James Artaius and Chris George in Bokeh Face thumbnail with Polaroid Go Gen 3 hovering between them and Polaroid style colors with text &#039;Polaroid Go gen 3&#039;]]></media:title>
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                                <p>The new episode of <strong>Bokeh Face: The Digital Camera World podcast</strong> is now live on <a href="https://youtu.be/zbmX0bkKQSQ" target="_blank" rel="nofollow">our YouTube channel</a> and available to stream from <a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow">Apple Podcasts</a> and all your favorite podcast services.</p><div  class="fancy-box"><div class="fancy_box-title">Listen to the show!</div><div class="fancy_box_body"><p class="fancy-box__body-text"><strong>• </strong><a data-analytics-id="inline-link" href="https://www.youtube.com/watch?v=pourLgsZvEY&t=4s" target="_blank" rel="nofollow"><strong>Watch on YouTube</strong></a><br><strong>• </strong><a data-analytics-id="inline-link" href="https://open.spotify.com/episode/0Ld5dgiZFpNftZNHrX0Cwh" target="_blank" rel="nofollow"><strong>Listen on Spotify</strong></a><br><strong>• </strong><a data-analytics-id="inline-link" href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow"><strong>Listen on Apple Podcasts</strong></a></p></div></div><p>New episodes of Bokeh Face are released bi-weekly, every other Friday, so our next episode will be released on September 04.</p><p>DCW's Content Director, <a href="https://www.digitalcameraworld.com/author/chris-george">Chris George</a>, joins me, <a href="https://www.digitalcameraworld.com/author/james-artaius">James Artaius</a>, DCW Editor in Chief, for our usual format where we discuss a burning issue in the world of imaging, dive into the kit bag to examine what we've been shooting with lately, and then troubleshoot a technical or creative camera issue.</p><p>You can watch the episode in full below: </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/Xf1_CZC53uA" allowfullscreen></iframe></div></div><p>We <strong>Gear Up</strong> with the <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-go-gen-3-review">Polaroid Go Gen 3</a>, while delving into one of the greatest comeback stories ever told. Make no mistake, the instant camera is more than just a flash in the pan!</p><p><strong>In Focus</strong> this episode, we delve into the whip-fast world of AI-powered autofocus. But has it taken the skill and/or fun out of photography?</p><p>And in <strong>Trouble Shooting</strong>, James and Chris broach the truly riveting subject of <a href="https://www.digitalcameraworld.com/features/who-the-hell-uses-lens-hoods-apparently-a-lot-of-you">lens hoods</a>. What are the benefits? Are they essential? And should they come with every lens that you buy?</p><p>We'd love to hear your thoughts and feedback on the show, along with any questions or troubleshooting queries you might have, so please get in touch with us at <a href="mailto:%20bokehface@futurenet.com" target="_blank"><strong>bokehface@futurenet.com</strong></a>. We hope you enjoy the episode!</p><p><strong>• </strong><a href="https://www.youtube.com/watch?v=pourLgsZvEY" target="_blank" rel="nofollow"><strong>Watch on YouTube</strong></a><strong></strong><br><strong>• </strong><a href="https://open.spotify.com/show/3f9XHRv57d5BhEgnFPw85E" target="_blank" rel="nofollow"><strong>Listen on Spotify</strong></a><br><strong>• </strong><a href="https://podcasts.apple.com/us/podcast/bokeh-face-the-digital-camera-world-podcast/id1839237323" target="_blank" rel="nofollow"><strong>Listen on Apple Podcasts</strong></a><strong></strong></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Check out all our <a href="https://www.digitalcameraworld.com/tag/bokeh-face">previous episodes of Bokeh Face</a>, take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">best instant cameras</a>, and if you haven't got a lens hood, <a href="https://www.digitalcameraworld.com/tutorials/try-lens-flare-photography-and-shoot-portraits-with-flair">try lens flare photography!</a></p>
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                                                            <title><![CDATA[ A year after Canon increased production, this PowerShot compact camera is still so viral that used models are nearly twice the new cost ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.</p><p>But because the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.</p><p>Canon hasn’t been sitting on the trend, either – the camera maker has already increased compact camera production several times. Last August, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">Canon officially said</a> that the G7 X Mark III was among the models that had increased production and the company resumed orders for the popular camera in Japan.</p><p>But one year later, the Canon PowerShot G7 X Mark III is still so popular that it’s hard to find in stock – at least, at list price. In the US, even used models of the G7 X Mark III are selling for more than $1,500 at reputable used camera stores like <a href="https://www.keh.com/shop/canon-powershot-g7x-mark-iii-digital-camera-20-2-m-p.html" target="_blank" rel="sponsored">KEH</a>, <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4096856" target="_blank" rel="sponsored">MBP</a> and <a href="https://www.adorama.com/used-canon-powershot-g7-x-mark-iii-201mp-digital-point-and-shoot-camera-42x-optical-zoom-black/" target="_blank" rel="sponsored">Adorama</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3484px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jfy7yBMFCysLwdxfXfT8ng" name="IMG_3967169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng.jpg" mos="" align="middle" fullscreen="1" width="3484" height="1960" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The PowerShot’s popularity isn’t unwarranted. The camera uses a 20.1MP, 1-inch sensor that’s larger than that of the average <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>. </p><p>But while compact cameras with larger sensors aren’t hard to find, the G7 X Mark III also packs a 24-240mm equivalent zoom lens. That longer lens is more flattering for portraits, helping to drive the camera’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/these-8-compact-cameras-went-viral-tiktokers-cant-get-enough-of-these-trendy-cameras">viral popularity among influencers and content creators</a>. </p><p>But creators also rave about its built-in flash, which is far more powerful than that of a smartphone's. Where a phone uses LED lights, the G7 X Mark III uses a Xenon flash – which is more powerful and helps deliver that more retro direct flash look.</p><p>As compacts have resurged in trends, camera makers have been scrambling to add new options – and there are now far more to choose from than when the G7 X Mark III first went viral in 2024. Yet the camera still has a unique blend of sensor, lens and flash.</p><p>The new <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a> has a larger Micro Four Thirds sensor and a 24-75mm equivalent zoom, but there’s no flash. </p><p>The longtime favorite <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a> – released the same year as the G7 X Mark III – has a longer lens and still has a flash, but the aperture isn’t as bright, and the list price is far higher (though about equal to what used G7 X Mark III’s are selling for).</p><p>Canon’s own<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review"> PowerShot V1</a> has a similar sensor, but uses a wider lens with a shorter 16-50mm focal range for photos. Because the V1 is meant more for vlogging, the camera <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-canon-powershot-v1-is-good-but-its-no-canon-g7-x-is-the-newer-camera-the-better-choice-the-answer-isnt-so-obvious">doesn’t have a built-in flash</a> (though there’s a Multi-Function Shoe that supports some Canon flashes and standard flashes with a hot shoe adapter).</p><p>This year marks the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-thats-so-trendy-that-canon-cant-keep-it-in-stock-just-got-a-fresh-new-look-a-special-edition-canon-powershot-g7-x-mark-iii-is-coming">PowerShot series’ 30th anniversary</a> – and the milestone is coming at a time when compacts have made a comeback, despite the capabilities of <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>Canon has increased compact camera production multiple times since the G7 X Mark III went viral and said that production will increase again in the second half of 2026. The question that remains is this: when will the Canon PowerShot G7 X Mark III be readily available at list price?</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot G7 X Mark III Vlogger Kit,Canon PowerShot G7 X Mark III (30th Anniversary Graphite Limited Edition)" data-widget-title="Today's best deals on the Canon PowerShot G7 X Mark III" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't want to wait? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">the best cameras with zoom</a>. Or, take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/a-year-after-canon-increased-production-this-powershot-compact-camera-is-still-so-viral-that-used-models-are-nearly-twice-the-new-cost</link>
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                            <![CDATA[ Canon has increased compact camera production multiple times, yet the PowerShot G7 X Mark III's viral status still makes it hard to find ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 10:53:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Future / Canon]]></media:credit>
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                                <p>The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.</p><p>But because the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.</p><p>Canon hasn’t been sitting on the trend, either – the camera maker has already increased compact camera production several times. Last August, <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canons-trendy-compact-camera-that-blew-up-on-social-media-its-finally-coming-back-after-canon-japan-ups-production">Canon officially said</a> that the G7 X Mark III was among the models that had increased production and the company resumed orders for the popular camera in Japan.</p><p>But one year later, the Canon PowerShot G7 X Mark III is still so popular that it’s hard to find in stock – at least, at list price. In the US, even used models of the G7 X Mark III are selling for more than $1,500 at reputable used camera stores like <a href="https://www.keh.com/shop/canon-powershot-g7x-mark-iii-digital-camera-20-2-m-p.html" target="_blank" rel="sponsored">KEH</a>, <a href="https://www.mpb.com/en-us/product/canon-powershot-g7-x-iii/sku-4096856" target="_blank" rel="sponsored">MBP</a> and <a href="https://www.adorama.com/used-canon-powershot-g7-x-mark-iii-201mp-digital-point-and-shoot-camera-42x-optical-zoom-black/" target="_blank" rel="sponsored">Adorama</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3484px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="jfy7yBMFCysLwdxfXfT8ng" name="IMG_3967169.jpg" alt="Canon Powershot G7 X Mark III" src="https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng.jpg" mos="" align="middle" fullscreen="1" width="3484" height="1960" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jfy7yBMFCysLwdxfXfT8ng.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>The PowerShot’s popularity isn’t unwarranted. The camera uses a 20.1MP, 1-inch sensor that’s larger than that of the average <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>. </p><p>But while compact cameras with larger sensors aren’t hard to find, the G7 X Mark III also packs a 24-240mm equivalent zoom lens. That longer lens is more flattering for portraits, helping to drive the camera’s <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/these-8-compact-cameras-went-viral-tiktokers-cant-get-enough-of-these-trendy-cameras">viral popularity among influencers and content creators</a>. </p><p>But creators also rave about its built-in flash, which is far more powerful than that of a smartphone's. Where a phone uses LED lights, the G7 X Mark III uses a Xenon flash – which is more powerful and helps deliver that more retro direct flash look.</p><p>As compacts have resurged in trends, camera makers have been scrambling to add new options – and there are now far more to choose from than when the G7 X Mark III first went viral in 2024. Yet the camera still has a unique blend of sensor, lens and flash.</p><p>The new <a href="https://www.digitalcameraworld.com/cameras/panasonic-lumix-l10-review">Panasonic Lumix L10</a> has a larger Micro Four Thirds sensor and a 24-75mm equivalent zoom, but there’s no flash. </p><p>The longtime favorite <a href="https://www.digitalcameraworld.com/reviews/sony-rx100-mark-vii-review">Sony RX100 VII</a> – released the same year as the G7 X Mark III – has a longer lens and still has a flash, but the aperture isn’t as bright, and the list price is far higher (though about equal to what used G7 X Mark III’s are selling for).</p><p>Canon’s own<a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-v1-review"> PowerShot V1</a> has a similar sensor, but uses a wider lens with a shorter 16-50mm focal range for photos. Because the V1 is meant more for vlogging, the camera <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-canon-powershot-v1-is-good-but-its-no-canon-g7-x-is-the-newer-camera-the-better-choice-the-answer-isnt-so-obvious">doesn’t have a built-in flash</a> (though there’s a Multi-Function Shoe that supports some Canon flashes and standard flashes with a hot shoe adapter).</p><p>This year marks the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-thats-so-trendy-that-canon-cant-keep-it-in-stock-just-got-a-fresh-new-look-a-special-edition-canon-powershot-g7-x-mark-iii-is-coming">PowerShot series’ 30th anniversary</a> – and the milestone is coming at a time when compacts have made a comeback, despite the capabilities of <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a>.</p><p>Canon has increased compact camera production multiple times since the G7 X Mark III went viral and said that production will increase again in the second half of 2026. The question that remains is this: when will the Canon PowerShot G7 X Mark III be readily available at list price?</p><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot G7 X Mark III Vlogger Kit,Canon PowerShot G7 X Mark III (30th Anniversary Graphite Limited Edition)" data-widget-title="Today's best deals on the Canon PowerShot G7 X Mark III" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Don't want to wait? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">the best cameras with zoom</a>. Or, take a look at <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the best compact cameras</a>.</p>
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                                                            <title><![CDATA[ “Looks over specs” –As smartphone cameras reach 100MP, 20-year-old compact cameras with single-digit megapixel counts are booming in Japan ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The earliest camera phones came with megapixel counts that required a decimal point. But as modern <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> are surpassing the triple-digit megapixel mark, one camera store in Japan has noticed a trend: the low-resolution <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> from two decades ago are suddenly in high demand.</p><p>A used camera store chain in Japan, Five Star Camera, has such a large selection of older cameras – and, in particular, <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-forgotten-magic-of-ccd-sensors-why-i-wont-give-them-up">CCD-sensor-based compact cameras</a> – that the store says around 90% of its customers come from overseas.</p><p>But a recent interview with the store’s representatives highlights a few key trends in the used camera industry – especially the dominance of early 2000s compacts, which have become so popular that some now sell for 400% their original price.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="VoAaRueJfCuvwCZ8S5pyDV" name="GettyImages-2281296038" alt="A collection of vintage compact film cameras are on display at a market stall on Brick Lane, on 14th June 2026, in London, England. (Photo by Richard Baker / In Pictures via Getty Images)" src="https://cdn.mos.cms.futurecdn.net/VoAaRueJfCuvwCZ8S5pyDV.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2249" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VoAaRueJfCuvwCZ8S5pyDV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A collection of vintage compact cameras at a flea market </span><span class="credit" itemprop="copyrightHolder">(Image credit: Richard Baker / In Pictures via Getty Images)</span></figcaption></figure><p>“Among compact digital cameras, models equipped with CCD sensors of around 5 to 7 megapixels are particularly popular,” Ryoya Hayakawa, the manager for the Nishi-Shinjuku branch of Five Star Camera,<a href="https://dc.watch.impress.co.jp/docs/topic/special/2132230.html" target="_blank" rel="nofollow"> told Japanese publication DC Watch</a> (translated by Google). </p><p>“Their grainy image quality is favored as a retro style that iPhones can't replicate. However, there's a tendency towards prioritizing looks over specifications, a trend often referred to as the ‘Y2K style.’”</p><p>While early 2000s digital compact cameras have been trending for a few years now, the interview highlights a key reason behind the trend: “Looks over specifications.”</p><p>The demand for 20-year-old compact cameras is about getting a certain look to the images. Digital cameras have now largely moved away from CCD sensors to CMOS, but the older sensor format is particularly well known for its color rendering. </p><p>Whether or not CCD sensors deliver a more “film-like” look is a highly debated topic among photographers, but Y2K-era cameras in themselves have a unique retro look: the lower-resolution files, early digital color science and cheaper lenses inside basic <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoots</a> create a certain quality. </p><p>That was often paired with a powerful direct flash that, in itself, also carries a retro vibe.</p><div><blockquote><p>Their grainy image quality is favored as a retro style that iPhones can't replicate. However, there's a tendency towards prioritizing looks over specifications, a trend often referred to as the ‘Y2K style’”</p><p>Ryoya Hayakawa, Five Star Camera</p></blockquote></div><p>The drive ”backwards” towards less perfect, low-tech cameras is an interesting turn as digital photography reaches exceedingly advanced capabilities with high resolution, <a href="https://www.digitalcameraworld.com/news/what-is-a-global-shutter-and-why-is-it-so-important">global shutters</a>, and faster frame rates. </p><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-comeback-isnt-about-nostalgia-6-surprising-reasons-gen-z-is-bringing-back-point-and-shoots">trend towards older cameras</a> highlights the fact that the value in a photograph is often not the technical quality but the memory itself.</p><p>Yet there is a downside to the continued trend towards using old compact cameras: price. Five Star Camera noted that some models are going for four times their original price, such as early <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">Ricoh GR series cameras</a>.</p><p>The interview echoes <a href="https://digicame-info.com/2026/05/post-1934.html" target="_blank" rel="nofollow">a previous report</a> from another camera store in Japan, Komehyo, that hinted the demand for used compact cameras has increased five times over what the market looked like five to six years ago.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Want the retro look but with modern tech? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">the best retro cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/looks-over-specs-as-smartphone-cameras-reach-100mp-20-year-old-compact-cameras-with-single-digit-megapixel-counts-are-booming-in-japan</link>
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                            <![CDATA[ As smartphone cameras reach triple-digit megapixels, some are reaching for 5MP compact cameras with CCD sensors. This is why ]]>
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                                                                        <pubDate>Fri, 21 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Aug 2026 11:08:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Canon PowerShot A540 on a wood background]]></media:description>                                                            <media:text><![CDATA[The Canon PowerShot A540 on a wood background]]></media:text>
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                                <p>The earliest camera phones came with megapixel counts that required a decimal point. But as modern <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> are surpassing the triple-digit megapixel mark, one camera store in Japan has noticed a trend: the low-resolution <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> from two decades ago are suddenly in high demand.</p><p>A used camera store chain in Japan, Five Star Camera, has such a large selection of older cameras – and, in particular, <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-forgotten-magic-of-ccd-sensors-why-i-wont-give-them-up">CCD-sensor-based compact cameras</a> – that the store says around 90% of its customers come from overseas.</p><p>But a recent interview with the store’s representatives highlights a few key trends in the used camera industry – especially the dominance of early 2000s compacts, which have become so popular that some now sell for 400% their original price.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="VoAaRueJfCuvwCZ8S5pyDV" name="GettyImages-2281296038" alt="A collection of vintage compact film cameras are on display at a market stall on Brick Lane, on 14th June 2026, in London, England. (Photo by Richard Baker / In Pictures via Getty Images)" src="https://cdn.mos.cms.futurecdn.net/VoAaRueJfCuvwCZ8S5pyDV.jpg" mos="" align="middle" fullscreen="1" width="4000" height="2249" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VoAaRueJfCuvwCZ8S5pyDV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">A collection of vintage compact cameras at a flea market </span><span class="credit" itemprop="copyrightHolder">(Image credit: Richard Baker / In Pictures via Getty Images)</span></figcaption></figure><p>“Among compact digital cameras, models equipped with CCD sensors of around 5 to 7 megapixels are particularly popular,” Ryoya Hayakawa, the manager for the Nishi-Shinjuku branch of Five Star Camera,<a href="https://dc.watch.impress.co.jp/docs/topic/special/2132230.html" target="_blank" rel="nofollow"> told Japanese publication DC Watch</a> (translated by Google). </p><p>“Their grainy image quality is favored as a retro style that iPhones can't replicate. However, there's a tendency towards prioritizing looks over specifications, a trend often referred to as the ‘Y2K style.’”</p><p>While early 2000s digital compact cameras have been trending for a few years now, the interview highlights a key reason behind the trend: “Looks over specifications.”</p><p>The demand for 20-year-old compact cameras is about getting a certain look to the images. Digital cameras have now largely moved away from CCD sensors to CMOS, but the older sensor format is particularly well known for its color rendering. </p><p>Whether or not CCD sensors deliver a more “film-like” look is a highly debated topic among photographers, but Y2K-era cameras in themselves have a unique retro look: the lower-resolution files, early digital color science and cheaper lenses inside basic <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoots</a> create a certain quality. </p><p>That was often paired with a powerful direct flash that, in itself, also carries a retro vibe.</p><div><blockquote><p>Their grainy image quality is favored as a retro style that iPhones can't replicate. However, there's a tendency towards prioritizing looks over specifications, a trend often referred to as the ‘Y2K style’”</p><p>Ryoya Hayakawa, Five Star Camera</p></blockquote></div><p>The drive ”backwards” towards less perfect, low-tech cameras is an interesting turn as digital photography reaches exceedingly advanced capabilities with high resolution, <a href="https://www.digitalcameraworld.com/news/what-is-a-global-shutter-and-why-is-it-so-important">global shutters</a>, and faster frame rates. </p><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-compact-camera-comeback-isnt-about-nostalgia-6-surprising-reasons-gen-z-is-bringing-back-point-and-shoots">trend towards older cameras</a> highlights the fact that the value in a photograph is often not the technical quality but the memory itself.</p><p>Yet there is a downside to the continued trend towards using old compact cameras: price. Five Star Camera noted that some models are going for four times their original price, such as early <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/the-trendy-ricoh-gr-isnt-one-camera-but-five-ive-shot-most-of-them-choosing-between-the-gr-iv-the-hdf-the-monochrome-and-gr-iiix-is-actually-simple">Ricoh GR series cameras</a>.</p><p>The interview echoes <a href="https://digicame-info.com/2026/05/post-1934.html" target="_blank" rel="nofollow">a previous report</a> from another camera store in Japan, Komehyo, that hinted the demand for used compact cameras has increased five times over what the market looked like five to six years ago.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Want the retro look but with modern tech? These are <a href="https://www.digitalcameraworld.com/buying-guides/best-retro-cameras">the best retro cameras</a>.</p>
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                                                            <title><![CDATA[ This compact camera is the size of a lipstick, but it still shoots 16MP photos and 2K videos with a rotating lens and retro filters ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The compact camera trend is putting portability back in the spotlight, but one start-up is working to build a camera so small, it’s only about the size of a lipstick and weighs less than a golf ball. The SNYP Pocket Camera is an unusually shaped camera with a rotating lens.</p><p>The SNYP Pocket Camera weighs just 33g, but the rectangular shape and small size mean you'd be forgiven if you mistook it for a tube of lipstick. </p><p>The size isn’t the only unusual feature. The camera’s lens, which sits at the top of the “lipstick” tube, can rotate 360 degrees. That rotation allows users to still see the 1.45-inch screen when snapping selfies.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="gvYb6fdyEqAiTKY5BBQriJ" name="a07ae3a6d3e5fb44a06fd769edd38933_original" alt="The SNYP Pocket camera rotating lens" src="https://cdn.mos.cms.futurecdn.net/gvYb6fdyEqAiTKY5BBQriJ.gif" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP)</span></figcaption></figure><p>The small camera still manages to fit in a 16MP resolution for stills and 2K for video, though the start-up doesn’t say what size or kind of sensor is tucked inside the tiny camera.</p><p>The SNYP Pocket Camera comes with a handful of built-in filters that swap with the press of a button. There’s one inspired by retro film, but there’s also another inspired by <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-forgotten-magic-of-ccd-sensors-why-i-wont-give-them-up">CCD sensors</a> and early 2000s compact cameras. </p><p>Because of the small size, there's no built-in flash.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="rXBSgNuL3JLCg39Br6bSU7" name="snyp-pocket-camera-2" alt="The SNYP Pocket Camera" src="https://cdn.mos.cms.futurecdn.net/rXBSgNuL3JLCg39Br6bSU7.jpg" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP / Kickstarter)</span></figcaption></figure><p>Along with shooting photos and videos, the camera has an audio-only mode, allowing it to double as a voice recorder.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="dSUJCyW4dfiDtDsWYkXCWX" name="e7cee25b5a127c7ab0c32f0572f0a270_original (1)" alt="The SNYP Pocket Camera" src="https://cdn.mos.cms.futurecdn.net/dSUJCyW4dfiDtDsWYkXCWX.gif" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP)</span></figcaption></figure><p>At the bottom, the camera has a microSD card slot and a USB-C port for charging and transferring images. At the top, the camera has a vent for cooling and heat dissipation.</p><p>The size of the Pocket Camera reminds me a bit of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a>. The camera from SNYP lacks a keychain and comes with an unusual rotating lens and higher resolution, but the compact design, built-in screen, and different filter options feel like the upcoming camera could be trying to go after the same audience.</p><p>The SNYP Pocket Camera is <a href="https://www.kickstarter.com/projects/1532192224/snyp-pocket-camera-with-2k-video-and-retro-film-filters" target="_blank" rel="sponsored">launching on Kickstarter</a>, with the campaign ending on August 26. Pledges begin at $49 (about £36 / AU$69 CA$68), with shipping estimated for November 2026. The camera is expected to retail for twice that outside of the crowdfunding platform.</p><p>All crowdfunding pledges carry some risk. The Pocket Camera is the first campaign from the startup SNYP.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/best-kodak-keychain-cameras">the best keychain cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/this-compact-camera-is-the-size-of-a-lipstick-but-it-still-shoots-16mp-photos-and-2k-videos-with-a-rotating-lens-and-retro-filters</link>
                                                                            <description>
                            <![CDATA[ The SNYP Pocket Camera weighs less than a golf ball, but the camera's size isn't the only unusual feature ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 19:51:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[The SNYP Pocket Camera]]></media:description>                                                            <media:text><![CDATA[The SNYP Pocket Camera]]></media:text>
                                <media:title type="plain"><![CDATA[The SNYP Pocket Camera]]></media:title>
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                                <p>The compact camera trend is putting portability back in the spotlight, but one start-up is working to build a camera so small, it’s only about the size of a lipstick and weighs less than a golf ball. The SNYP Pocket Camera is an unusually shaped camera with a rotating lens.</p><p>The SNYP Pocket Camera weighs just 33g, but the rectangular shape and small size mean you'd be forgiven if you mistook it for a tube of lipstick. </p><p>The size isn’t the only unusual feature. The camera’s lens, which sits at the top of the “lipstick” tube, can rotate 360 degrees. That rotation allows users to still see the 1.45-inch screen when snapping selfies.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="gvYb6fdyEqAiTKY5BBQriJ" name="a07ae3a6d3e5fb44a06fd769edd38933_original" alt="The SNYP Pocket camera rotating lens" src="https://cdn.mos.cms.futurecdn.net/gvYb6fdyEqAiTKY5BBQriJ.gif" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP)</span></figcaption></figure><p>The small camera still manages to fit in a 16MP resolution for stills and 2K for video, though the start-up doesn’t say what size or kind of sensor is tucked inside the tiny camera.</p><p>The SNYP Pocket Camera comes with a handful of built-in filters that swap with the press of a button. There’s one inspired by retro film, but there’s also another inspired by <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/the-forgotten-magic-of-ccd-sensors-why-i-wont-give-them-up">CCD sensors</a> and early 2000s compact cameras. </p><p>Because of the small size, there's no built-in flash.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="rXBSgNuL3JLCg39Br6bSU7" name="snyp-pocket-camera-2" alt="The SNYP Pocket Camera" src="https://cdn.mos.cms.futurecdn.net/rXBSgNuL3JLCg39Br6bSU7.jpg" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP / Kickstarter)</span></figcaption></figure><p>Along with shooting photos and videos, the camera has an audio-only mode, allowing it to double as a voice recorder.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:680px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="dSUJCyW4dfiDtDsWYkXCWX" name="e7cee25b5a127c7ab0c32f0572f0a270_original (1)" alt="The SNYP Pocket Camera" src="https://cdn.mos.cms.futurecdn.net/dSUJCyW4dfiDtDsWYkXCWX.gif" mos="" align="middle" fullscreen="" width="680" height="382" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: SNYP)</span></figcaption></figure><p>At the bottom, the camera has a microSD card slot and a USB-C port for charging and transferring images. At the top, the camera has a vent for cooling and heat dissipation.</p><p>The size of the Pocket Camera reminds me a bit of the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-charmera-compact-camera-review-this-retro-key-ring-digicam-is-a-real-charmer">Kodak Charmera</a>. The camera from SNYP lacks a keychain and comes with an unusual rotating lens and higher resolution, but the compact design, built-in screen, and different filter options feel like the upcoming camera could be trying to go after the same audience.</p><p>The SNYP Pocket Camera is <a href="https://www.kickstarter.com/projects/1532192224/snyp-pocket-camera-with-2k-video-and-retro-film-filters" target="_blank" rel="sponsored">launching on Kickstarter</a>, with the campaign ending on August 26. Pledges begin at $49 (about £36 / AU$69 CA$68), with shipping estimated for November 2026. The camera is expected to retail for twice that outside of the crowdfunding platform.</p><p>All crowdfunding pledges carry some risk. The Pocket Camera is the first campaign from the startup SNYP.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a look at <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/best-kodak-keychain-cameras">the best keychain cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Gray wolves may no longer be endangered in this US state – and a network of 1,311 trail cameras capturing more than 2 million images is helping to prove it ]]></title>
                                                                                                <dc:content><![CDATA[ <p>One researcher at Michigan State University says he’ll be spending the next three months pulling memory cards on more than a thousand trail cameras – yet the data powered by the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">camera traps</a> is proving to be more reliable and less intensive than traditional methods of monitoring the health of the endangered gray wolf population.</p><p>In Michigan’s Upper Peninsula, the gray wolf population has recovered enough that the species may no longer need to be labeled as endangered, <a href="https://content.govdelivery.com/accounts/MIDNR/bulletins/423d9d5" target="_blank" rel="nofollow">according to the state’s Department of Natural Resources (DNR)</a>.</p><p>The insight comes from a series of 1,311 <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">trail cameras</a>, the first time the state has successfully tracked and monitored the gray wolf population for an entire year.</p><p>While the gray wolf is still a federally protected species, the latest research suggests that the numbers have exceeded the DNR’s population recovery goals. Data from the camera surveys could help the gray wolf be officially reclassified as a recovered species.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="hEjhrraeqTW5VR4PxYAeHS" name="Wolf-4" alt="A trail camera photo from the Michigan DNR wolf survey" src="https://cdn.mos.cms.futurecdn.net/hEjhrraeqTW5VR4PxYAeHS.jpg" mos="" align="middle" fullscreen="" width="2688" height="1512" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Michigan Department of Natural Resources)</span></figcaption></figure><p>While researcher and doctoral candidate Matt Nelson says he will be pulling <a href="https://www.digitalcameraworld.com/buying-guides/best-memory-card">memory cards</a> to gather the next year’s worth of data from now until October, the series of trail cameras is proving to be a less labor-intensive and less weather-dependent method of monitoring the species’ population.</p><p>Previously, the DNR would track the population of the gray wolf using snow tracks in the winter, which could follow wolf packs across as much as 60% of the Upper Peninsula. But monitoring the health of the species by snow tracks only offers a seasonal insight into the population and can be highly weather-dependent.</p><p>Using a series of trail cameras, researchers <a href="https://content.govdelivery.com/accounts/MIDNR/bulletins/390882c" target="_blank" rel="nofollow">used machine learning software</a> to analyze the images and flag wolves and disregard other species, with researchers fact-checking the computer program for accuracy. The count was then put into an “event-to-space” algorithm that estimates the population based on what the cameras detect. </p><p>At the same time, researchers continued to use snow tracks while the trail cameras were used. Both studies found a similar estimate for the wolf population, suggesting that the trail cameras have a similar accuracy. </p><p>The snow tracking method estimated 768 wolves, while the camera survey estimated 773 during the winter of 2024. In the fall months, the camera population estimate exceeds 1,000 wolves, with the highest being 1,198 in October 2024.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eV4ZrbDJeZyT8ZvDPHdiRS" name="Wolf-5" alt="A trail camera photo from the Michigan DNR wolf survey" src="https://cdn.mos.cms.futurecdn.net/eV4ZrbDJeZyT8ZvDPHdiRS.jpg" mos="" align="middle" fullscreen="" width="2688" height="1512" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Michigan Department of Natural Resources)</span></figcaption></figure><p>The fact that the trail camera survey didn’t lead to any surprises compared to traditional survey methods suggests that the tech is accurate. “There were no real surprises. The camera survey worked really well and aligned with what we know about wolf ecology,” Nelson said.</p><p>By using a series of trail cameras, researchers were able to monitor the fluctuation of the wolf population across an entire year, noting that the count was the lowest in the winter but surged again in the spring after the birth of new pups. </p><p>The cameras tend to detect the most wolves in the fall, as that’s the time of year when the younger pups are old enough to join the pack instead of staying behind in the den.</p><p>The Michigan DNR has a similar program for tracking the gray fox, but the trail camera system could eventually be used to track the population of more than those species.</p><p>Next, researchers are pulling SD cards from more than 1,000 cameras for the 2025 data.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">the best trail cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/trail-cameras/gray-wolves-may-no-longer-be-endangered-in-this-us-state-and-a-network-of-1-311-trail-cameras-capturing-more-than-2-million-images-is-helping-to-prove-it</link>
                                                                            <description>
                            <![CDATA[ For the first time, the Michigan DNR has successfully tracked the health of the gray wolf population for a full year using a series of trail cameras ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 17:05:00 +0000</pubDate>                                                                                                                                <updated>Fri, 21 Aug 2026 10:06:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Trail Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Gray Wolf (Canis lupus) and winter snow]]></media:description>                                                            <media:text><![CDATA[Gray Wolf (Canis lupus) and winter snow]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>One researcher at Michigan State University says he’ll be spending the next three months pulling memory cards on more than a thousand trail cameras – yet the data powered by the <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">camera traps</a> is proving to be more reliable and less intensive than traditional methods of monitoring the health of the endangered gray wolf population.</p><p>In Michigan’s Upper Peninsula, the gray wolf population has recovered enough that the species may no longer need to be labeled as endangered, <a href="https://content.govdelivery.com/accounts/MIDNR/bulletins/423d9d5" target="_blank" rel="nofollow">according to the state’s Department of Natural Resources (DNR)</a>.</p><p>The insight comes from a series of 1,311 <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">trail cameras</a>, the first time the state has successfully tracked and monitored the gray wolf population for an entire year.</p><p>While the gray wolf is still a federally protected species, the latest research suggests that the numbers have exceeded the DNR’s population recovery goals. Data from the camera surveys could help the gray wolf be officially reclassified as a recovered species.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="hEjhrraeqTW5VR4PxYAeHS" name="Wolf-4" alt="A trail camera photo from the Michigan DNR wolf survey" src="https://cdn.mos.cms.futurecdn.net/hEjhrraeqTW5VR4PxYAeHS.jpg" mos="" align="middle" fullscreen="" width="2688" height="1512" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Michigan Department of Natural Resources)</span></figcaption></figure><p>While researcher and doctoral candidate Matt Nelson says he will be pulling <a href="https://www.digitalcameraworld.com/buying-guides/best-memory-card">memory cards</a> to gather the next year’s worth of data from now until October, the series of trail cameras is proving to be a less labor-intensive and less weather-dependent method of monitoring the species’ population.</p><p>Previously, the DNR would track the population of the gray wolf using snow tracks in the winter, which could follow wolf packs across as much as 60% of the Upper Peninsula. But monitoring the health of the species by snow tracks only offers a seasonal insight into the population and can be highly weather-dependent.</p><p>Using a series of trail cameras, researchers <a href="https://content.govdelivery.com/accounts/MIDNR/bulletins/390882c" target="_blank" rel="nofollow">used machine learning software</a> to analyze the images and flag wolves and disregard other species, with researchers fact-checking the computer program for accuracy. The count was then put into an “event-to-space” algorithm that estimates the population based on what the cameras detect. </p><p>At the same time, researchers continued to use snow tracks while the trail cameras were used. Both studies found a similar estimate for the wolf population, suggesting that the trail cameras have a similar accuracy. </p><p>The snow tracking method estimated 768 wolves, while the camera survey estimated 773 during the winter of 2024. In the fall months, the camera population estimate exceeds 1,000 wolves, with the highest being 1,198 in October 2024.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2688px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="eV4ZrbDJeZyT8ZvDPHdiRS" name="Wolf-5" alt="A trail camera photo from the Michigan DNR wolf survey" src="https://cdn.mos.cms.futurecdn.net/eV4ZrbDJeZyT8ZvDPHdiRS.jpg" mos="" align="middle" fullscreen="" width="2688" height="1512" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Michigan Department of Natural Resources)</span></figcaption></figure><p>The fact that the trail camera survey didn’t lead to any surprises compared to traditional survey methods suggests that the tech is accurate. “There were no real surprises. The camera survey worked really well and aligned with what we know about wolf ecology,” Nelson said.</p><p>By using a series of trail cameras, researchers were able to monitor the fluctuation of the wolf population across an entire year, noting that the count was the lowest in the winter but surged again in the spring after the birth of new pups. </p><p>The cameras tend to detect the most wolves in the fall, as that’s the time of year when the younger pups are old enough to join the pack instead of staying behind in the den.</p><p>The Michigan DNR has a similar program for tracking the gray fox, but the trail camera system could eventually be used to track the population of more than those species.</p><p>Next, researchers are pulling SD cards from more than 1,000 cameras for the 2025 data.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-trail-cameras">the best trail cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-wildlife">best cameras for wildlife photography</a>.</p>
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                                                            <title><![CDATA[ Modern autofocus isn’t the cheat code everyone says it is – you can still miss regularly ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I hear a lot of people talking about autofocus as if it’s some kind of cheat code: it’s taken the challenge away from photography – you can’t miss. And while I certainly think that AF algorithms have advanced <em>tenfold</em> in the era of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a>, changing the game forever, it worries me that beginner or intermediate photographers might feel like they’re doing something wrong when they miss focus.</p><p>Let me tell you, I’m a photography educator with years of experience and I still miss focus <em>regularly</em>. Granted, how much you’re likely to miss depends on what you’re shooting. But it also depends on your standards for critical focus. I’m somebody who likes to know that I’ve absolutely nailed my focus and it really bugs me when I haven’t. </p><p>Other photographers have different standards – and that’s not to say they’re wrong. Something I’ve had to work on in recent years is my tendency to overemphasize the importance of critical focus and be a bit more lenient with my images. But what I’m interested to know is where does this myth that you can’t miss actually come from? </p><h2 id="the-you-can-t-miss-myth">The ‘you can’t miss’ myth</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mGhq2P4WD7BUk295uVWZ9Q" name="z_180-600mm" alt="Mike Harris using a Nikon Z8 and Z 180-600mm f/5.6-6.3 VR at Thruxton Race Circuit" src="https://cdn.mos.cms.futurecdn.net/mGhq2P4WD7BUk295uVWZ9Q.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Longer lenses and skittish subjects make focusing much more challenging </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mike Harris)</span></figcaption></figure><p>Autofocus is so much more than camera tech. The lens, aperture, light, and subject all affect your hitrate. It’s one thing for a camera reviewer to test a body with a ‘nifty fifty’ at f/8 in broad daylight, and a whole other ballgame for a wildlife photographer shooting in drab weather at f/2.8 with a 200mm lens, trying to focus on a red squirrel that won’t keep still! Don’t get me wrong. I’ve been that camera reviewer and the time you get with a new release and the lens that comes with it means that the latter scenario is rarely an option. But you get my drift.  </p><p>As someone who enjoys photographing both sports and wildlife, I can tell you that no current autofocus system is capable of hitting a darting critter’s eye or the helmet of a superbike rider consistently. These situations usually require long lenses, which complicate things further. You’re usually shooting at a fast aperture in order to gather more light so you can increase your shutter speed and compensate for <a href="https://www.digitalcameraworld.com/photography/photo-technique/want-sharper-photos-i-still-use-the-outdated-reciprocal-rule-to-beat-camera-shake-heres-why">camera shake</a>. </p><p>All of this results in a much smaller depth of field, allowing far less margin for error if you don’t quite hit your intended point of focus. And since long lenses amplify camera shake, the setup is moving around a lot more, causing the camera to refocus more than usual. Add low light into the mix, and even advanced hybrid-autofocus systems will find the situation more challenging. So, not matter how good your autofocus system is, <em>you absolutely can miss</em>. Don’t let anyone tell you otherwise. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Want more of my ramblings? <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-never-bothered-to-support-the-nikon-zf-and-zfc-with-retro-cool-lenses-but-thanks-to-voigtlander-it-doesnt-need-to">Nikon never bothered to support the Nikon Zf and Zfc with retro-cool lenses</a>, but thanks to Voigtlander it doesn’t need to. <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">You can’t buy heritage: Why Nikon still rules</a> as it celebrates its 109th birthday! Plus,  <a href="https://www.digitalcameraworld.com/cameras/lenses/overwhelming-demand-forces-nikon-to-halt-z-600mm-f-6-3-vr-s-orders-report">“Overwhelming” demand forces Nikon to halt Z 600mm f/6.3 VR S orders (report)</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/modern-autofocus-isnt-the-cheat-code-everyone-says-it-is-you-can-still-miss-regularly</link>
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                            <![CDATA[ Autofocus isn’t magic (yet). Sure, it’s incredibly good, but your hit rate depends on so much more than just AF algorithms ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 16:48:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ mike.harris@futurenet.com (Mike Harris) ]]></author>                    <dc:creator><![CDATA[ Mike Harris ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/GGEXGwupYYYnNwLb7XkXx8.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future / Mike Harris]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Small, erratic animals like red squirrels are extremely hard to focus on]]></media:description>                                                            <media:text><![CDATA[Red squirrel and its reflection looking into pool of water with yellow AF square over eye]]></media:text>
                                <media:title type="plain"><![CDATA[Red squirrel and its reflection looking into pool of water with yellow AF square over eye]]></media:title>
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                                <p>I hear a lot of people talking about autofocus as if it’s some kind of cheat code: it’s taken the challenge away from photography – you can’t miss. And while I certainly think that AF algorithms have advanced <em>tenfold</em> in the era of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a>, changing the game forever, it worries me that beginner or intermediate photographers might feel like they’re doing something wrong when they miss focus.</p><p>Let me tell you, I’m a photography educator with years of experience and I still miss focus <em>regularly</em>. Granted, how much you’re likely to miss depends on what you’re shooting. But it also depends on your standards for critical focus. I’m somebody who likes to know that I’ve absolutely nailed my focus and it really bugs me when I haven’t. </p><p>Other photographers have different standards – and that’s not to say they’re wrong. Something I’ve had to work on in recent years is my tendency to overemphasize the importance of critical focus and be a bit more lenient with my images. But what I’m interested to know is where does this myth that you can’t miss actually come from? </p><h2 id="the-you-can-t-miss-myth">The ‘you can’t miss’ myth</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mGhq2P4WD7BUk295uVWZ9Q" name="z_180-600mm" alt="Mike Harris using a Nikon Z8 and Z 180-600mm f/5.6-6.3 VR at Thruxton Race Circuit" src="https://cdn.mos.cms.futurecdn.net/mGhq2P4WD7BUk295uVWZ9Q.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Longer lenses and skittish subjects make focusing much more challenging </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mike Harris)</span></figcaption></figure><p>Autofocus is so much more than camera tech. The lens, aperture, light, and subject all affect your hitrate. It’s one thing for a camera reviewer to test a body with a ‘nifty fifty’ at f/8 in broad daylight, and a whole other ballgame for a wildlife photographer shooting in drab weather at f/2.8 with a 200mm lens, trying to focus on a red squirrel that won’t keep still! Don’t get me wrong. I’ve been that camera reviewer and the time you get with a new release and the lens that comes with it means that the latter scenario is rarely an option. But you get my drift.  </p><p>As someone who enjoys photographing both sports and wildlife, I can tell you that no current autofocus system is capable of hitting a darting critter’s eye or the helmet of a superbike rider consistently. These situations usually require long lenses, which complicate things further. You’re usually shooting at a fast aperture in order to gather more light so you can increase your shutter speed and compensate for <a href="https://www.digitalcameraworld.com/photography/photo-technique/want-sharper-photos-i-still-use-the-outdated-reciprocal-rule-to-beat-camera-shake-heres-why">camera shake</a>. </p><p>All of this results in a much smaller depth of field, allowing far less margin for error if you don’t quite hit your intended point of focus. And since long lenses amplify camera shake, the setup is moving around a lot more, causing the camera to refocus more than usual. Add low light into the mix, and even advanced hybrid-autofocus systems will find the situation more challenging. So, not matter how good your autofocus system is, <em>you absolutely can miss</em>. Don’t let anyone tell you otherwise. </p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Want more of my ramblings? <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/nikon-never-bothered-to-support-the-nikon-zf-and-zfc-with-retro-cool-lenses-but-thanks-to-voigtlander-it-doesnt-need-to">Nikon never bothered to support the Nikon Zf and Zfc with retro-cool lenses</a>, but thanks to Voigtlander it doesn’t need to. <a href="https://www.digitalcameraworld.com/cameras/you-cant-buy-heritage-why-nikon-still-rules-as-it-celebrates-its-109th-birthday">You can’t buy heritage: Why Nikon still rules</a> as it celebrates its 109th birthday! Plus,  <a href="https://www.digitalcameraworld.com/cameras/lenses/overwhelming-demand-forces-nikon-to-halt-z-600mm-f-6-3-vr-s-orders-report">“Overwhelming” demand forces Nikon to halt Z 600mm f/6.3 VR S orders (report)</a>.</p>
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                                                            <title><![CDATA[ Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Compact cameras have been rapidly rising in trends, but the latest list of trending cameras from Japan hints at another trend that may be prevailing over size: zoom. Some 40% of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> in Japan have at least 15x zoom, including the newly launched <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> bridge camera.</p><p>The data comes from Japanese camera retailer Yodobashi’s list of best-selling compacts for the second half of July. While the list includes several repeat offenders – like the top-ranked <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> and the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – one camera on the list is so new that sales were only open for a single day in July.</p><p>The RX10 V only became available on July 31, but the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> came as a surprise announcement after Sony had previously discontinued the 1-inch sensor zoom series without a sign of a replacement.</p><p>The RX10 V is hardly a “compact” camera; it weighs about 2 lbs / 1,111g, thanks to a highly versatile 24-600mm equivalent lens. As a bridge camera, it looks more like a small DSLR than a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>, but Yodobashi defines anything with a fixed, non-removable lens as a “compact camera,” so the superzoom made the list.</p><p>The Sony RX10 V sits squarely in the middle of the top ten at spot number five, but that’s quite an impressive ranking for a camera that, technically, only had one day of sales compared to the other cameras on the list that were available during that entire time period.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Qfu5R7RaMqCdfMSmLzawiX" name="Canon PowerShot SX740 HS 2a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is one of four cameras on the list with a versatile zoom lens. The PowerShot SX740 HS (second place) has the longest of the bunch with a 40x lens, followed by the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> with a 30x zoom (eighth place), the RX10 V with 25x (fifth place) and the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a> with a 15x zoom lens (tenth place).</p><p>The list hints that zoom remains a key feature for compact cameras – even when that zoom makes the camera no longer pocketable, as is the case with the Sony RX10 V.</p><p>While the list is dominated by cameras with zoom, compacts with oversized sensors remain highly popular. The Fujifilm X100VI sits in third place, but is out of stock and likely could have ranked even higher had more been available.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MakEwaZDstLuUCmJFHimkP" name="Ricoh GR IV -11" alt="Ricoh GR IV compact camera on a wooden tree stump" src="https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – which, like the X100VI, has an APS-C sensor – is also so popular that it’s out of stock at the retailer, but still manages to earn a sixth-place spot in the rankings. </p><p>While much of the list leans towards cameras with zoom, the GR IV and X100VI use lenses without optical zoom, instead fitting a larger sensor and brighter aperture into a portable design.</p><p>The list also includes one popular vlogging camera, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a>, which has an 18-50mm equivalent lens.</p><p>The list also highlights the popularity of point-and-shoots that sit on the more affordable side, with two budget models on the list, the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot Elph 360 HS A</a> (known as the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650m</a> in Japan) and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak PixPro C1</a>.</p><h3 id="the-best-selling-compact-cameras-at-yodobashi-second-half-of-july-2026">The best-selling compact cameras at Yodobashi, second half of July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot ELPH 360 HS A</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Fujifilm X100VI,Sony ZV-1 II,Sony RX10 V,Ricoh GR IV,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS99 / TZ99,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Today's best deals on trending compact cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a deep dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the top-ranked compact cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">best cameras with zoom</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/nearly-half-of-the-trendiest-compact-cameras-in-japan-have-this-one-feature-and-one-of-them-isnt-even-compact-at-over-1-000g</link>
                                                                            <description>
                            <![CDATA[ The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 11:02:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Hillary K. Grigonis / Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony RX10 photographed outdoors]]></media:description>                                                            <media:text><![CDATA[The Sony RX10 photographed outdoors]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony RX10 photographed outdoors]]></media:title>
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                                <p>Compact cameras have been rapidly rising in trends, but the latest list of trending cameras from Japan hints at another trend that may be prevailing over size: zoom. Some 40% of the best-selling <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact cameras</a> in Japan have at least 15x zoom, including the newly launched <a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a> bridge camera.</p><p>The data comes from Japanese camera retailer Yodobashi’s list of best-selling compacts for the second half of July. While the list includes several repeat offenders – like the top-ranked <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a>, the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> and the viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> – one camera on the list is so new that sales were only open for a single day in July.</p><p>The RX10 V only became available on July 31, but the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a> came as a surprise announcement after Sony had previously discontinued the 1-inch sensor zoom series without a sign of a replacement.</p><p>The RX10 V is hardly a “compact” camera; it weighs about 2 lbs / 1,111g, thanks to a highly versatile 24-600mm equivalent lens. As a bridge camera, it looks more like a small DSLR than a <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot camera</a>, but Yodobashi defines anything with a fixed, non-removable lens as a “compact camera,” so the superzoom made the list.</p><p>The Sony RX10 V sits squarely in the middle of the top ten at spot number five, but that’s quite an impressive ranking for a camera that, technically, only had one day of sales compared to the other cameras on the list that were available during that entire time period.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5184px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Qfu5R7RaMqCdfMSmLzawiX" name="Canon PowerShot SX740 HS 2a" alt="Photographer James Artaius holding the Canon PowerShot SX740 HS" src="https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX.jpg" mos="" align="middle" fullscreen="1" width="5184" height="2916" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/Qfu5R7RaMqCdfMSmLzawiX.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon PowerShot SX740 HS </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>The RX10 V is one of four cameras on the list with a versatile zoom lens. The PowerShot SX740 HS (second place) has the longest of the bunch with a 40x lens, followed by the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99 / ZS99</a> with a 30x zoom (eighth place), the RX10 V with 25x (fifth place) and the <a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a> with a 15x zoom lens (tenth place).</p><p>The list hints that zoom remains a key feature for compact cameras – even when that zoom makes the camera no longer pocketable, as is the case with the Sony RX10 V.</p><p>While the list is dominated by cameras with zoom, compacts with oversized sensors remain highly popular. The Fujifilm X100VI sits in third place, but is out of stock and likely could have ranked even higher had more been available.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="MakEwaZDstLuUCmJFHimkP" name="Ricoh GR IV -11" alt="Ricoh GR IV compact camera on a wooden tree stump" src="https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP.jpg" mos="" align="middle" fullscreen="1" width="7728" height="4347" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/MakEwaZDstLuUCmJFHimkP.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Ricoh GR IV </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> – which, like the X100VI, has an APS-C sensor – is also so popular that it’s out of stock at the retailer, but still manages to earn a sixth-place spot in the rankings. </p><p>While much of the list leans towards cameras with zoom, the GR IV and X100VI use lenses without optical zoom, instead fitting a larger sensor and brighter aperture into a portable design.</p><p>The list also includes one popular vlogging camera, the <a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a>, which has an 18-50mm equivalent lens.</p><p>The list also highlights the popularity of point-and-shoots that sit on the more affordable side, with two budget models on the list, the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot Elph 360 HS A</a> (known as the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650m</a> in Japan) and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak PixPro C1</a>.</p><h3 id="the-best-selling-compact-cameras-at-yodobashi-second-half-of-july-2026">The best-selling compact cameras at Yodobashi, second half of July 2026</h3><ol start="1"><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-g7-x-mark-iii-review">Canon PowerShot G7 X Mark III</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-zv-1-ii-review">Sony ZV-1 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/sony-rx10-v-review">Sony RX10 V</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon PowerShot ELPH 360 HS A</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Panasonic Lumix TZ99</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a></li><li><a href="https://www.digitalcameraworld.com/cameras/digital-cameras/panasonic-lumix-zs300-tz300-review-this-pocketable-compact-camera-has-a-powerful-15x-optical-zoom-that-leaves-your-smartphone-for-dust">Panasonic Lumix ZS300/TZ300</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Canon PowerShot G7 X Mark III,Canon PowerShot SX740 HS,Fujifilm X100VI,Sony ZV-1 II,Sony RX10 V,Ricoh GR IV,Canon PowerShot Elph 360 HS A,Panasonic Lumix ZS99 / TZ99,Kodak Pixpro C1,Panasonic Lumix ZS300" data-widget-title="Today's best deals on trending compact cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Take a deep dive into <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">the top-ranked compact cameras</a>, or the <a href="https://www.digitalcameraworld.com/buying-guides/best-zoom-camera">best cameras with zoom</a>.</p>
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                                                            <title><![CDATA[ Leica makes 16 cameras – is it secretly the biggest camera brand of them all? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When you think of the world’s largest camera manufacturers, your mind probably jumps straight to Canon, Sony or Nikon. Leica? Probably not. </p><p>Leica is the luxury option; the beautifully engineered German camera brand that makes expensive <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">rangefinders</a>, exquisite <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">M lenses</a> and cameras assembled with an almost obsessive attention to detail. But I recently started counting Leica’s current cameras and something rather surprising happened: I got to 16!</p><p>Yes, Leica currently makes 16 distinct camera models. Look at the M-System alone and you have the <a href="https://www.digitalcameraworld.com/reviews/leica-m11-review">Leica M11</a>, <a href="https://www.digitalcameraworld.com/reviews/leica-m11-p-review-a-discreet-street-shooter-and-an-anti-ai-ally">M11-P</a>, <a href="https://www.digitalcameraworld.com/reviews/leica-m11-d-review">M11-D</a>, <a href="https://www.digitalcameraworld.com/reviews/apr-13-1400-leica-m11-monochrom-review">M11 Monochrom</a> and the new<a href="https://www.digitalcameraworld.com/cameras/leica-m-ev1-review"> Leica M EV1</a> on the digital side. And it still manufactures the M6, <a href="https://www.digitalcameraworld.com/reviews/leica-mp-review">MP</a> and completely mechanical <a href="https://www.digitalcameraworld.com/reviews/leica-m-a-review">Leica M-A</a> for film photographers. </p><p>That's eight cameras before we have even left the M-System.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3831px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GBTqEEESLAtUa73Lu3o8Bh" name="IMG_20241002_110214 copy.jpg" alt="Leica M11-D" src="https://cdn.mos.cms.futurecdn.net/GBTqEEESLAtUa73Lu3o8Bh.jpg" mos="" align="middle" fullscreen="1" width="3831" height="2155" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GBTqEEESLAtUa73Lu3o8Bh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The fabulous <a href="https://www.digitalcameraworld.com/reviews/leica-m11-d-review">Leica M11-D</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Then there is the SL mirrorless system. Leica currently offers the <a href="https://www.digitalcameraworld.com/reviews/leica-sl3-review-this-is-the-first-leica-that-i-would-actually-buy">SL3</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/leica-sl3-s-review">SL3-S,</a> and recently introduced<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/leica-sl3-p-review"> Leica SL3-P</a>, giving photographers and filmmakers three distinctly different full-frame professional bodies. </p><p>The SL3 concentrates on high-resolution 60MP photography, the SL3-S takes a faster 24MP hybrid approach, while the SL3-P sits between them with a 44MP sensor and some seriously impressive photo and video credentials. Suddenly we are at 11 cameras.</p><p>And we are nowhere near finished. The Q family now consists of the <a href="https://www.digitalcameraworld.com/reviews/leica-q3-review">Leica Q3</a> with its 28mm Summilux, the<a href="https://www.digitalcameraworld.com/cameras/digital-cameras/leica-q3-43-review"> Q3 43</a> with its more natural 43mm perspective, and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/leica-q3-monochrom-review">Q3 Monochrom</a>, which takes the same fundamental idea and builds it around a dedicated 60MP black-and-white sensor. </p><p>Add the<a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review"> Leica  D-Lux 8</a>, a premium <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>, and the <a href="https://www.digitalcameraworld.com/reviews/leica-sofort-2-review">Leica Sofort 2</a>, a luxury <a href="https://www.digitalcameraworld.com/buying-guides/best-digital-instant-cameras-hybrid-cameras-and-instant-printers">hybrid instant camera</a>, and there it is: 16 cameras currently sitting within Leica’s portfolio.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3502px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ddeqMBrADhrQSZa9YL42hN" name="IMG_7281_169" alt="Leica SL3-P" src="https://cdn.mos.cms.futurecdn.net/ddeqMBrADhrQSZa9YL42hN.jpg" mos="" align="middle" fullscreen="1" width="3502" height="1970" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ddeqMBrADhrQSZa9YL42hN.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The latest model, the Leica SL3-P </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>What makes that number even more remarkable to me is that 14 of those 16 cameras are arguably aimed squarely at serious photographers, advanced enthusiasts or working professionals. </p><p>I would probably exclude the Sofort 2 and, depending on how strict you want to be, the D-Lux 8 from that description. Everything else is a serious photographic tool. </p><p>Leica is not inflating its range with dozens of inexpensive beginner bodies separated by tiny specification changes; it has film rangefinders, digital rangefinders, an EVF-equipped M, dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-black-and-white-photography">monochrome cameras</a>, professional mirrorless hybrids and some of the most capable fixed-lens full-frame cameras money can buy.</p><p>So, does that secretly make Leica the largest camera manufacturer of them all? Literally, no. I am not suggesting for one moment that Leica produces more cameras by volume than Canon, Sony or Nikon, nor that it has suddenly overtaken the Japanese giants in market share.</p><p>But judged by the sheer number of serious current camera bodies available from what we continue to think of as a small, specialist luxury manufacturer, Leica suddenly looks enormous. Sixteen cameras is not a boutique selection any more. That is a proper ecosystem.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5984px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="r2bq4yL3cXRzKZ6PdKTXfi" name="Leica Sofort samples -1.jpg" alt="Leica Sofort 2 camera surrounded by Instax Mini prints" src="https://cdn.mos.cms.futurecdn.net/r2bq4yL3cXRzKZ6PdKTXfi.jpg" mos="" align="middle" fullscreen="1" width="5984" height="3366" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r2bq4yL3cXRzKZ6PdKTXfi.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>I think our perception of Leica simply has not caught up with what the company has become. We still talk about Leica as though it essentially makes “the M”, with perhaps a Q sitting alongside it. </p><p>Yet today you can buy a completely mechanical film camera with no battery, a metered film rangefinder, a 60MP digital rangefinder, a screenless digital M, an M with an electronic viewfinder, a dedicated monochrome body, a 30fps full-frame mirrorless camera, an 8K-capable professional hybrid or a fixed-lens full-frame compact. </p><p>Few manufacturers cover such wildly different interpretations of photography while retaining such a clear identity across all of them.</p><p>There is also something rather refreshing about the way Leica has done it. Rather than trying to build one camera that supposedly suits everybody, Leica seems increasingly happy to make highly specific cameras for highly specific photographers. </p><p>Want color? There is an M for that. Want black-and-white? There is an M for that, too. Hate rear screens? Leica has you covered. Want an EVF but still want M lenses? That now exists. Want autofocus and interchangeable lenses? Buy an SL. Want the whole experience condensed into one body and one lens? Buy a Q. Want film? Leica will still sell you a brand-new mechanical camera in 2026.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3349px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="9vv4C58U9k7VkgJ7uqDW5E" name="IMG_20260715_133005" alt="Leica M EV1 with the 50mm Summilux-m classic attached" src="https://cdn.mos.cms.futurecdn.net/9vv4C58U9k7VkgJ7uqDW5E.jpg" mos="" align="middle" fullscreen="1" width="3349" height="1884" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9vv4C58U9k7VkgJ7uqDW5E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>That is why I think Leica might be the camera giant hiding in plain sight. Not the largest by sales, production numbers or market share, but perhaps one of the largest when it comes to the breadth of genuinely serious photographic choices coming from a single premium brand. </p><p>For a company whose reputation is built around exclusivity, simplicity and doing things the old-fashioned way, Leica has somehow ended up producing 16 distinct and diverse cameras at the same time. And the strangest thing is that almost nobody seems to have noticed.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-camera">best Leica cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">best Leica M lenses</a> for rangefinders and the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-sl-lenses">best Leica SL lenses</a> for mirrorless. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/mirrorless-cameras/leica-makes-16-cameras-is-it-secretly-the-biggest-camera-brand-of-them-all</link>
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                            <![CDATA[ No longer a small boutique brand, Leica now makes 16 distinct cameras – and nobody seems to be talking about it ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Leica HQ and Leica cafe]]></media:description>                                                            <media:text><![CDATA[Leica HQ and Leica cafe]]></media:text>
                                <media:title type="plain"><![CDATA[Leica HQ and Leica cafe]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>When you think of the world’s largest camera manufacturers, your mind probably jumps straight to Canon, Sony or Nikon. Leica? Probably not. </p><p>Leica is the luxury option; the beautifully engineered German camera brand that makes expensive <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">rangefinders</a>, exquisite <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">M lenses</a> and cameras assembled with an almost obsessive attention to detail. But I recently started counting Leica’s current cameras and something rather surprising happened: I got to 16!</p><p>Yes, Leica currently makes 16 distinct camera models. Look at the M-System alone and you have the <a href="https://www.digitalcameraworld.com/reviews/leica-m11-review">Leica M11</a>, <a href="https://www.digitalcameraworld.com/reviews/leica-m11-p-review-a-discreet-street-shooter-and-an-anti-ai-ally">M11-P</a>, <a href="https://www.digitalcameraworld.com/reviews/leica-m11-d-review">M11-D</a>, <a href="https://www.digitalcameraworld.com/reviews/apr-13-1400-leica-m11-monochrom-review">M11 Monochrom</a> and the new<a href="https://www.digitalcameraworld.com/cameras/leica-m-ev1-review"> Leica M EV1</a> on the digital side. And it still manufactures the M6, <a href="https://www.digitalcameraworld.com/reviews/leica-mp-review">MP</a> and completely mechanical <a href="https://www.digitalcameraworld.com/reviews/leica-m-a-review">Leica M-A</a> for film photographers. </p><p>That's eight cameras before we have even left the M-System.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3831px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GBTqEEESLAtUa73Lu3o8Bh" name="IMG_20241002_110214 copy.jpg" alt="Leica M11-D" src="https://cdn.mos.cms.futurecdn.net/GBTqEEESLAtUa73Lu3o8Bh.jpg" mos="" align="middle" fullscreen="1" width="3831" height="2155" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/GBTqEEESLAtUa73Lu3o8Bh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The fabulous <a href="https://www.digitalcameraworld.com/reviews/leica-m11-d-review">Leica M11-D</a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Then there is the SL mirrorless system. Leica currently offers the <a href="https://www.digitalcameraworld.com/reviews/leica-sl3-review-this-is-the-first-leica-that-i-would-actually-buy">SL3</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/leica-sl3-s-review">SL3-S,</a> and recently introduced<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/leica-sl3-p-review"> Leica SL3-P</a>, giving photographers and filmmakers three distinctly different full-frame professional bodies. </p><p>The SL3 concentrates on high-resolution 60MP photography, the SL3-S takes a faster 24MP hybrid approach, while the SL3-P sits between them with a 44MP sensor and some seriously impressive photo and video credentials. Suddenly we are at 11 cameras.</p><p>And we are nowhere near finished. The Q family now consists of the <a href="https://www.digitalcameraworld.com/reviews/leica-q3-review">Leica Q3</a> with its 28mm Summilux, the<a href="https://www.digitalcameraworld.com/cameras/digital-cameras/leica-q3-43-review"> Q3 43</a> with its more natural 43mm perspective, and the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/leica-q3-monochrom-review">Q3 Monochrom</a>, which takes the same fundamental idea and builds it around a dedicated 60MP black-and-white sensor. </p><p>Add the<a href="https://www.digitalcameraworld.com/reviews/leica-d-lux-8-review"> Leica  D-Lux 8</a>, a premium <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera</a>, and the <a href="https://www.digitalcameraworld.com/reviews/leica-sofort-2-review">Leica Sofort 2</a>, a luxury <a href="https://www.digitalcameraworld.com/buying-guides/best-digital-instant-cameras-hybrid-cameras-and-instant-printers">hybrid instant camera</a>, and there it is: 16 cameras currently sitting within Leica’s portfolio.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3502px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ddeqMBrADhrQSZa9YL42hN" name="IMG_7281_169" alt="Leica SL3-P" src="https://cdn.mos.cms.futurecdn.net/ddeqMBrADhrQSZa9YL42hN.jpg" mos="" align="middle" fullscreen="1" width="3502" height="1970" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ddeqMBrADhrQSZa9YL42hN.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The latest model, the Leica SL3-P </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>What makes that number even more remarkable to me is that 14 of those 16 cameras are arguably aimed squarely at serious photographers, advanced enthusiasts or working professionals. </p><p>I would probably exclude the Sofort 2 and, depending on how strict you want to be, the D-Lux 8 from that description. Everything else is a serious photographic tool. </p><p>Leica is not inflating its range with dozens of inexpensive beginner bodies separated by tiny specification changes; it has film rangefinders, digital rangefinders, an EVF-equipped M, dedicated <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-black-and-white-photography">monochrome cameras</a>, professional mirrorless hybrids and some of the most capable fixed-lens full-frame cameras money can buy.</p><p>So, does that secretly make Leica the largest camera manufacturer of them all? Literally, no. I am not suggesting for one moment that Leica produces more cameras by volume than Canon, Sony or Nikon, nor that it has suddenly overtaken the Japanese giants in market share.</p><p>But judged by the sheer number of serious current camera bodies available from what we continue to think of as a small, specialist luxury manufacturer, Leica suddenly looks enormous. Sixteen cameras is not a boutique selection any more. That is a proper ecosystem.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5984px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="r2bq4yL3cXRzKZ6PdKTXfi" name="Leica Sofort samples -1.jpg" alt="Leica Sofort 2 camera surrounded by Instax Mini prints" src="https://cdn.mos.cms.futurecdn.net/r2bq4yL3cXRzKZ6PdKTXfi.jpg" mos="" align="middle" fullscreen="1" width="5984" height="3366" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r2bq4yL3cXRzKZ6PdKTXfi.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>I think our perception of Leica simply has not caught up with what the company has become. We still talk about Leica as though it essentially makes “the M”, with perhaps a Q sitting alongside it. </p><p>Yet today you can buy a completely mechanical film camera with no battery, a metered film rangefinder, a 60MP digital rangefinder, a screenless digital M, an M with an electronic viewfinder, a dedicated monochrome body, a 30fps full-frame mirrorless camera, an 8K-capable professional hybrid or a fixed-lens full-frame compact. </p><p>Few manufacturers cover such wildly different interpretations of photography while retaining such a clear identity across all of them.</p><p>There is also something rather refreshing about the way Leica has done it. Rather than trying to build one camera that supposedly suits everybody, Leica seems increasingly happy to make highly specific cameras for highly specific photographers. </p><p>Want color? There is an M for that. Want black-and-white? There is an M for that, too. Hate rear screens? Leica has you covered. Want an EVF but still want M lenses? That now exists. Want autofocus and interchangeable lenses? Buy an SL. Want the whole experience condensed into one body and one lens? Buy a Q. Want film? Leica will still sell you a brand-new mechanical camera in 2026.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3349px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="9vv4C58U9k7VkgJ7uqDW5E" name="IMG_20260715_133005" alt="Leica M EV1 with the 50mm Summilux-m classic attached" src="https://cdn.mos.cms.futurecdn.net/9vv4C58U9k7VkgJ7uqDW5E.jpg" mos="" align="middle" fullscreen="1" width="3349" height="1884" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/9vv4C58U9k7VkgJ7uqDW5E.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>That is why I think Leica might be the camera giant hiding in plain sight. Not the largest by sales, production numbers or market share, but perhaps one of the largest when it comes to the breadth of genuinely serious photographic choices coming from a single premium brand. </p><p>For a company whose reputation is built around exclusivity, simplicity and doing things the old-fashioned way, Leica has somehow ended up producing 16 distinct and diverse cameras at the same time. And the strangest thing is that almost nobody seems to have noticed.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-camera">best Leica cameras</a>, along with the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-m-lens">best Leica M lenses</a> for rangefinders and the <a href="https://www.digitalcameraworld.com/buying-guides/best-leica-sl-lenses">best Leica SL lenses</a> for mirrorless. </p>
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                                                            <title><![CDATA[ Is Viltrox about to release lenses for a camera/mount combo that no longer exists? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Viltrox has a further <a href="https://www.l-rumors.com/viltrox-is-teasing-the-launch-of-five-new-l-mount-lenses/" target="_blank">five new lenses</a> due shortly, increasing its rapidly-expanding lens line-up. The new lenses include the:</p><ul><li>Viltrox AF 35mm f/1.4 Pro (full-frame, E-mount & L-mount)</li><li>Viltrox AF 18mm f/1.2 Pro APS-C (E-mount & L-mount)</li><li>Viltrox AF 40mm f/1.2 Pro APS-C (E-mount & L-mount)</li><li>Two new Air lenses</li></ul><p>As the lenses are yet to be officially announced, we don't yet know many specifications. They are however on display at the <a href="https://photorumors.com/2026/08/15/the-latest-new-and-upcoming-lenses-from-meike-viltrox-7artisans-laowa-and-sg-image/" target="_blank">BIRTV2026 show</a> in Beijing, which takes place August 19-22.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1598px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="TL2XsZSkjbvycABxjjCxGK" name="Viltrox-AF-35mm-f1.4-PRO-lens-2" alt="Hands-on image of new Viltrox lens" src="https://cdn.mos.cms.futurecdn.net/TL2XsZSkjbvycABxjjCxGK.jpg" mos="" align="middle" fullscreen="" width="1598" height="899" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PhotoRumors.com)</span></figcaption></figure><p><a href="https://photorumors.com/2026/07/27/new-pictures-of-the-upcoming-viltrox-af-35mm-f-1-4-full-frame-40mm-f-1-2-and-18mm-f-1-2-aps-c-lenses/" target="_blank">Photorumors.com</a> has several hands-on photos of the AF 35mm f/1.4 Pro, as well as a few details about it. The lens is said to have a 77mm filter thread, a minimum focusing distance of 0.3 meters, VCM (voice coil motor) focusing, and a metal barrel.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1392px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="rHKuBUf667vPt24ojj98DK" name="Viltrox-AF-35mm-f1.4-PRO-lens" alt="Hands-on image of new Viltrox lens" src="https://cdn.mos.cms.futurecdn.net/rHKuBUf667vPt24ojj98DK.jpg" mos="" align="middle" fullscreen="" width="1392" height="783" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PhotoRumors.com)</span></figcaption></figure><p>As for the 18mm and 40mm lenses; I'd fully expect E-mount variants, but I’m surprised to see that L-mount versions are supposedly due to follow at a later date. This seems a strange mount option, given both are APS-C lenses. There are no new APS-C L-mount cameras, and the few that were produced such as the Leica CL and TL have now been discontinued.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="SEtQdMzngJ2u57mwHPjAFj" name="LeicaCL_5.jpg" alt="Leica CL" src="https://cdn.mos.cms.futurecdn.net/SEtQdMzngJ2u57mwHPjAFj.jpg" mos="" align="middle" fullscreen="" width="1728" height="972" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Leica CL - one of just a few APS-C L-mount cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Leica)</span></figcaption></figure><p>There is a faint possibility that Viltrox might actually be ahead of the game here though. There has been a <a href="https://www.digitalcameraworld.com/cameras/lenses/is-panasonic-ditching-micro-four-thirds-this-youtuber-thinks-that-an-aps-c-l-mount-camera-might-be-on-the-cards-and-it-could-spell-the-end-for-mft" target="_blank">recent rumor</a> that Panasonic could ditch the Micro Four Thirds sensor format in favour of APS-C. Assuming it would stick with the L mount, then APS-C L-mount lenses would suddenly be in demand.</p><p>Back to Viltox though and we can likely expect full details, including pricing and availability of its five new lenses in a matter of days.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/is-viltrox-about-to-release-lenses-for-a-camera-mount-combo-that-no-longer-exists</link>
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                            <![CDATA[ The Chinese lens brand shows no signs of slowing its release schedule ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 23:43:30 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Aug 2026 08:31:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ ben.andrews@futurenet.com (Ben Andrews) ]]></author>                    <dc:creator><![CDATA[ Ben Andrews ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hA7SxTHVsLt7fQ5XhWWbX4.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[PhotoRumors.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hands-on image of new Viltrox lens]]></media:description>                                                            <media:text><![CDATA[Hands-on image of new Viltrox lens]]></media:text>
                                <media:title type="plain"><![CDATA[Hands-on image of new Viltrox lens]]></media:title>
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                                <p>Viltrox has a further <a href="https://www.l-rumors.com/viltrox-is-teasing-the-launch-of-five-new-l-mount-lenses/" target="_blank">five new lenses</a> due shortly, increasing its rapidly-expanding lens line-up. The new lenses include the:</p><ul><li>Viltrox AF 35mm f/1.4 Pro (full-frame, E-mount & L-mount)</li><li>Viltrox AF 18mm f/1.2 Pro APS-C (E-mount & L-mount)</li><li>Viltrox AF 40mm f/1.2 Pro APS-C (E-mount & L-mount)</li><li>Two new Air lenses</li></ul><p>As the lenses are yet to be officially announced, we don't yet know many specifications. They are however on display at the <a href="https://photorumors.com/2026/08/15/the-latest-new-and-upcoming-lenses-from-meike-viltrox-7artisans-laowa-and-sg-image/" target="_blank">BIRTV2026 show</a> in Beijing, which takes place August 19-22.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1598px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="TL2XsZSkjbvycABxjjCxGK" name="Viltrox-AF-35mm-f1.4-PRO-lens-2" alt="Hands-on image of new Viltrox lens" src="https://cdn.mos.cms.futurecdn.net/TL2XsZSkjbvycABxjjCxGK.jpg" mos="" align="middle" fullscreen="" width="1598" height="899" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PhotoRumors.com)</span></figcaption></figure><p><a href="https://photorumors.com/2026/07/27/new-pictures-of-the-upcoming-viltrox-af-35mm-f-1-4-full-frame-40mm-f-1-2-and-18mm-f-1-2-aps-c-lenses/" target="_blank">Photorumors.com</a> has several hands-on photos of the AF 35mm f/1.4 Pro, as well as a few details about it. The lens is said to have a 77mm filter thread, a minimum focusing distance of 0.3 meters, VCM (voice coil motor) focusing, and a metal barrel.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1392px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="rHKuBUf667vPt24ojj98DK" name="Viltrox-AF-35mm-f1.4-PRO-lens" alt="Hands-on image of new Viltrox lens" src="https://cdn.mos.cms.futurecdn.net/rHKuBUf667vPt24ojj98DK.jpg" mos="" align="middle" fullscreen="" width="1392" height="783" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PhotoRumors.com)</span></figcaption></figure><p>As for the 18mm and 40mm lenses; I'd fully expect E-mount variants, but I’m surprised to see that L-mount versions are supposedly due to follow at a later date. This seems a strange mount option, given both are APS-C lenses. There are no new APS-C L-mount cameras, and the few that were produced such as the Leica CL and TL have now been discontinued.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1728px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="SEtQdMzngJ2u57mwHPjAFj" name="LeicaCL_5.jpg" alt="Leica CL" src="https://cdn.mos.cms.futurecdn.net/SEtQdMzngJ2u57mwHPjAFj.jpg" mos="" align="middle" fullscreen="" width="1728" height="972" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Leica CL - one of just a few APS-C L-mount cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Leica)</span></figcaption></figure><p>There is a faint possibility that Viltrox might actually be ahead of the game here though. There has been a <a href="https://www.digitalcameraworld.com/cameras/lenses/is-panasonic-ditching-micro-four-thirds-this-youtuber-thinks-that-an-aps-c-l-mount-camera-might-be-on-the-cards-and-it-could-spell-the-end-for-mft" target="_blank">recent rumor</a> that Panasonic could ditch the Micro Four Thirds sensor format in favour of APS-C. Assuming it would stick with the L mount, then APS-C L-mount lenses would suddenly be in demand.</p><p>Back to Viltox though and we can likely expect full details, including pricing and availability of its five new lenses in a matter of days.</p>
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                                                            <title><![CDATA[ Sorry, filmmakers – the Sony FX5 was just delayed again, with NO confirmed release date on the cards ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Sony’s latest cinema camera, the FX5, <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/sony-fx5-arrives-with-5k-open-gate-and-internal-raw-but-some-of-this-video-cameras-best-tricks-are-coming-later">was announced back in July</a> to enormous fanfare, huge excitement and massive sales. However, those who put their pre-orders down are going to have to wait – as the previous warnings of <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/the-sony-fx5-is-on-backorder-after-just-24-hours-as-the-handheld-hollywood-camera-is-a-huge-hit">shipping delays until September</a> have now turned into an indefinite postponement, with no official release date.</p><p>In a <a href="https://www.sony.jp/pro-cam/info2/20260818.html" target="_blank" rel="nofollow">statement on its Japanese website</a>, Sony announced that the release of the FX5 and its related accessories – an OLED viewfinder, an XLR handle unit and a timecode adapter cable – will be postponed due to unspecified "production issues". </p><p>The announcement comes pretty close to the last-minute, shortly before the camera’s stated release of August 21. And Sony has been unable to specify a new release date, meaning it could be a while before filmmakers can get their hands on the new camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5318px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="sehLrd8QRwPZ7oX8UZCCCT" name="edit_FX5B_6- Situation 2a" alt="Sony FX5 with lens and EVF on a wooden desk" src="https://cdn.mos.cms.futurecdn.net/sehLrd8QRwPZ7oX8UZCCCT.jpg" mos="" align="middle" fullscreen="" width="5318" height="2991" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The FX5 with its optional viewfinder – which is also delayed. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony)</span></figcaption></figure><p>The FX5 is billed as a lightweight cinema camera for professionals, slotting into the range between the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">Sony FX3</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-fx6-review">FX6</a>. Its headline feature is its capacity to shoot 5K 60p <a href="https://www.digitalcameraworld.com/features/wtf-is-open-gate-and-do-you-really-need-it-on-your-camera">open gate video</a> that uses the full 3:2 sensor area – though many features like 5K 120p open gate and cropped 4K 240p modes have been confirmed as coming along later, via firmware, and won't be present on the camera as released.</p><p>Billed as 'handheld Hollywood', the FX5 proved much more popular than Sony anticipated, with pre-orders flying in immediately after the camera was announced on July 28. It’s unclear whether the delay is related to the huge volumes of pre-orders, or some other unanticipated issue – Sony is remaining pretty tight-lipped about the specifics. </p><p>The Sony FX5 costs $4,898 / £4,700 / AU$7,849 body-only, or $5,498 / £5,200 / AU$8,849 in a bundle with the XLR handle. Pre-orders are still open – but I’d say it might be worth holding off for the time being. There are plenty of other excellent Sony <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema cameras</a> you can get your hands on instead…</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Check out our roundups of the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">best cinema cameras</a> for some options that you CAN get your hands on.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/cinema-cameras/sorry-filmmakers-the-sony-fx5-was-just-delayed-again-with-no-confirmed-release-date-on-the-cards</link>
                                                                            <description>
                            <![CDATA[ Sony cites "production issues" as the reason for the delay of its 'handheld Hollywood' cine camera ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 18:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cinema Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Video Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Videographer holding a Sony FX5]]></media:description>                                                            <media:text><![CDATA[Videographer holding a Sony FX5]]></media:text>
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                                <p>Sony’s latest cinema camera, the FX5, <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/sony-fx5-arrives-with-5k-open-gate-and-internal-raw-but-some-of-this-video-cameras-best-tricks-are-coming-later">was announced back in July</a> to enormous fanfare, huge excitement and massive sales. However, those who put their pre-orders down are going to have to wait – as the previous warnings of <a href="https://www.digitalcameraworld.com/cameras/cinema-cameras/the-sony-fx5-is-on-backorder-after-just-24-hours-as-the-handheld-hollywood-camera-is-a-huge-hit">shipping delays until September</a> have now turned into an indefinite postponement, with no official release date.</p><p>In a <a href="https://www.sony.jp/pro-cam/info2/20260818.html" target="_blank" rel="nofollow">statement on its Japanese website</a>, Sony announced that the release of the FX5 and its related accessories – an OLED viewfinder, an XLR handle unit and a timecode adapter cable – will be postponed due to unspecified "production issues". </p><p>The announcement comes pretty close to the last-minute, shortly before the camera’s stated release of August 21. And Sony has been unable to specify a new release date, meaning it could be a while before filmmakers can get their hands on the new camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5318px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="sehLrd8QRwPZ7oX8UZCCCT" name="edit_FX5B_6- Situation 2a" alt="Sony FX5 with lens and EVF on a wooden desk" src="https://cdn.mos.cms.futurecdn.net/sehLrd8QRwPZ7oX8UZCCCT.jpg" mos="" align="middle" fullscreen="" width="5318" height="2991" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The FX5 with its optional viewfinder – which is also delayed. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony)</span></figcaption></figure><p>The FX5 is billed as a lightweight cinema camera for professionals, slotting into the range between the <a href="https://www.digitalcameraworld.com/reviews/hands-on-sony-fx3-review">Sony FX3</a> and <a href="https://www.digitalcameraworld.com/reviews/sony-fx6-review">FX6</a>. Its headline feature is its capacity to shoot 5K 60p <a href="https://www.digitalcameraworld.com/features/wtf-is-open-gate-and-do-you-really-need-it-on-your-camera">open gate video</a> that uses the full 3:2 sensor area – though many features like 5K 120p open gate and cropped 4K 240p modes have been confirmed as coming along later, via firmware, and won't be present on the camera as released.</p><p>Billed as 'handheld Hollywood', the FX5 proved much more popular than Sony anticipated, with pre-orders flying in immediately after the camera was announced on July 28. It’s unclear whether the delay is related to the huge volumes of pre-orders, or some other unanticipated issue – Sony is remaining pretty tight-lipped about the specifics. </p><p>The Sony FX5 costs $4,898 / £4,700 / AU$7,849 body-only, or $5,498 / £5,200 / AU$8,849 in a bundle with the XLR handle. Pre-orders are still open – but I’d say it might be worth holding off for the time being. There are plenty of other excellent Sony <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">cinema cameras</a> you can get your hands on instead…</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Check out our roundups of the <a href="https://www.digitalcameraworld.com/buying-guides/best-sony-cameras">best Sony cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/best-cinema-cameras">best cinema cameras</a> for some options that you CAN get your hands on.</p>
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                                                            <title><![CDATA[ Newly launched, this retro photo-video light doesn’t just light the scene. It projects 36,000 colors and creates patterned backdrops ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Most multi-colored lights can only reach maximum brightness on the white color setting, but the brand known for its retro-styled lights has introduced a light that can still hit full power up to 120W at every one of its 36,000 possible colors. The Harlowe Max Spectra is a portable LED video light that is not only built for color but uses a “magic lens” to project moving special effects.</p><p>Harlowe says that no other light in the same class can create such a wide range of colors at full brightness. The difference comes from designing <a href="https://www.digitalcameraworld.com/buying-guides/the-best-led-light-panels">the LED light</a> so that every color channel has its own power allocation. The light can blend the red, green, blue, cool white, and warm white channels into thousands of different colors, without losing brightness.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ikSiKs9SnErJHWWjUsCoB7.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/47J2yCmSJCb4fEdKw9oJA7.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure></figure><p>While the ability to switch colors without loosing power is key, Harlowe also gave the Max Spectra another unusual feature: a “magic” lens that allows the light to project different patterns. Those patterns can be mixed with the color capabilities to build creative effects, like imitating the look of water ripples. </p><p>Harlowe says the lens attachment can be used to create special effects without a gobo projector or VFX, creating special effects – or custom backdrops from a plain white background – using the light and lens attachment.</p><p>Besides the lens attachment, the lens uses a magnetic mount that supports modifiers, with a barn door, frosted dome, and honeycomb grid included with the light. A fresnel lens attachment will also be available to boost the light’s brightness by four times.</p><p>The light comes in at three different available strengths. The 40W is the lightest and most affordable, the 80W sits in the middle, and the 120W is the most powerful in the lineup. All three lights use the same battery pack, so the 40W can get about 2 hours and 18 minutes at full power, while the 120W can get about 40 minutes at full power.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/a4xepcxikVabYkjQSmXbu5.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KCmLfrS3UvZ9zgYQkpSV77.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5ZBSeooC8ffh65WynjSTS5.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure></figure><p>The light is built to be used on-site with an aluminum build and an IP65 weather-proof 99.36W battery, but the light is also compatible with AC power for studio use. The light can be controlled from the built-in screen and dials, or using a wireless connection to a smartphone app.</p><p>The Harlowe Max Spectra launches in three different power variations, but each light also comes in either a standard Creator Kit that includes modifiers, a handle, an AC adapter, and a carrying case, while the Magic Kit adds the lens for creating patterned light. The 40W Creator Kit starts at $849 / £649.20 / CA$1,195.</p><p>The light is available <a href="https://www.harlowe.com/products/max-spectra-rgbcw-led-video-photography-light-kit" target="_blank" rel="sponsored">directly through Harlowe</a>, with pre-orders also open in the US <a href="https://www.bhphotovideo.com/c/product/1994356-REG/harlowe_1101691us_max_40w_spectra_rgb.html" target="_blank" rel="sponsored">at B&H Photo</a>.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-video-lights">the best video lights</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-led-light-panels">the best LED panels</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/video-lights/newly-launched-this-retro-photo-video-light-doesnt-just-light-the-scene-it-projects-36-000-colors-and-creates-patterned-backdrops</link>
                                                                            <description>
                            <![CDATA[ The Harlowe Max Spectra is an LED light built for color and special effects – and it doesn't lose power with color swaps ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 14:05:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Video Lights]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Camera Accessories]]></category>
                                                    <category><![CDATA[Camera Lights]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Harlowe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Harlowe Max Spectra LED light]]></media:description>                                                            <media:text><![CDATA[The Harlowe Max Spectra LED light]]></media:text>
                                <media:title type="plain"><![CDATA[The Harlowe Max Spectra LED light]]></media:title>
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                                <p>Most multi-colored lights can only reach maximum brightness on the white color setting, but the brand known for its retro-styled lights has introduced a light that can still hit full power up to 120W at every one of its 36,000 possible colors. The Harlowe Max Spectra is a portable LED video light that is not only built for color but uses a “magic lens” to project moving special effects.</p><p>Harlowe says that no other light in the same class can create such a wide range of colors at full brightness. The difference comes from designing <a href="https://www.digitalcameraworld.com/buying-guides/the-best-led-light-panels">the LED light</a> so that every color channel has its own power allocation. The light can blend the red, green, blue, cool white, and warm white channels into thousands of different colors, without losing brightness.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ikSiKs9SnErJHWWjUsCoB7.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/47J2yCmSJCb4fEdKw9oJA7.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure></figure><p>While the ability to switch colors without loosing power is key, Harlowe also gave the Max Spectra another unusual feature: a “magic” lens that allows the light to project different patterns. Those patterns can be mixed with the color capabilities to build creative effects, like imitating the look of water ripples. </p><p>Harlowe says the lens attachment can be used to create special effects without a gobo projector or VFX, creating special effects – or custom backdrops from a plain white background – using the light and lens attachment.</p><p>Besides the lens attachment, the lens uses a magnetic mount that supports modifiers, with a barn door, frosted dome, and honeycomb grid included with the light. A fresnel lens attachment will also be available to boost the light’s brightness by four times.</p><p>The light comes in at three different available strengths. The 40W is the lightest and most affordable, the 80W sits in the middle, and the 120W is the most powerful in the lineup. All three lights use the same battery pack, so the 40W can get about 2 hours and 18 minutes at full power, while the 120W can get about 40 minutes at full power.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/a4xepcxikVabYkjQSmXbu5.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KCmLfrS3UvZ9zgYQkpSV77.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5ZBSeooC8ffh65WynjSTS5.jpg" alt="The Harlowe Max Spectra LED light" /><figcaption><small role="credit">Harlowe</small></figcaption></figure></figure><p>The light is built to be used on-site with an aluminum build and an IP65 weather-proof 99.36W battery, but the light is also compatible with AC power for studio use. The light can be controlled from the built-in screen and dials, or using a wireless connection to a smartphone app.</p><p>The Harlowe Max Spectra launches in three different power variations, but each light also comes in either a standard Creator Kit that includes modifiers, a handle, an AC adapter, and a carrying case, while the Magic Kit adds the lens for creating patterned light. The 40W Creator Kit starts at $849 / £649.20 / CA$1,195.</p><p>The light is available <a href="https://www.harlowe.com/products/max-spectra-rgbcw-led-video-photography-light-kit" target="_blank" rel="sponsored">directly through Harlowe</a>, with pre-orders also open in the US <a href="https://www.bhphotovideo.com/c/product/1994356-REG/harlowe_1101691us_max_40w_spectra_rgb.html" target="_blank" rel="sponsored">at B&H Photo</a>.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse <a href="https://www.digitalcameraworld.com/buying-guides/best-video-lights">the best video lights</a> or <a href="https://www.digitalcameraworld.com/buying-guides/the-best-led-light-panels">the best LED panels</a>.</p>
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                                                            <title><![CDATA[ Is Panasonic ditching Micro Four Thirds? This YouTuber thinks that an APS-C L-Mount camera might be on the cards – and it could spell the end for MFT ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Micro Four Thirds (MFT) users received a shock last month when news filtered out that Panasonic had abruptly discontinued three more <a href="https://www.digitalcameraworld.com/buying-guides/micro-four-thirds-lenses">Micro Four Thirds lenses</a>. </p><p>The Lumix S Pro 70-200mm f/4, <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-g-425mm-f17-asph-power-ois-review">Lumix G 42.5mm f/1.7</a>, <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-g-12-60mm-f28-4-asph-power-ois-review">Leica G 12-60mm f/2.8-4</a>  and <a href="https://www.digitalcameraworld.com/news/panasonic-launches-two-new-lenses-one-for-the-lumix-s-one-for-micro-four-thirds">Leica DG Summilux 25mm f/1.4 II</a> were all listed as discontinued on Panasonic’s Japanese website.</p><p>Of course, manufacturers discontinue products all the time. But it’s normally because the products have direct replacements already in the ecosystem – which these lenses don’t. </p><p>And this, combined with the fact that there was no formal announcement of the discontinuation, has led some users to be concerned about how committed Panasonic is to the future of <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds cameras</a> and lenses alike.</p><p>It was in this frame of mind that I sat down to watch a recent Q&A video by Australian YouTuber, Geeky Nerdy Techy (real name Shane – he’s great), in which he posits that Panasonic might be planning on introducing Super 35mm / APS-C cameras for L-Mount. </p><p>Further, that the next camera in its video-centric GH line – presumably the GH8 – might end up joining the L-Mount Lumix S system, with a Super 35mm sensor rather than full-frame. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/THK_GQk7_qM" allowfullscreen></iframe></div></div><p><strong>ABOVE: Watch Geeky Nerdy Techy's video</strong></p><p>It’d be similar to what Sony did with the <a href="https://www.digitalcameraworld.com/reviews/sony-fx30-review">FX30</a> and, as Shane says, it would make a lot of sense. </p><p>The larger sensor could assuage the concerns that some users have over MFT’s low-light ability – even though, as Shane points out, and as my editor James is no doubt screaming as he reads this, that hasn’t really been an issue for several generations now. </p><p>It also could be useful for people who are already invested in the ecosystem of <a href="https://www.digitalcameraworld.com/buying-guides/best-l-mount-lenses">L-Mount lenses</a>, enabling them to construct a setup where they can switch between full-frame and Super 35mm and keep using the same glass.</p><p>But where would that leave Micro Four Thirds? That’s the thorny question – and Panasonic’s unceremonious discontinuation of its MFT lenses doesn’t inspire confidence. </p><p>While manufacturers generally won’t tell you that they’re giving up on a system, products being discontinued without new ones to replace them is often a sign that, as Shane says, "the writing is on the wall".</p><p>Look at Canon and Nikon. They never formally announced that they were giving up on DSLRs – they just stopped making new ones. I’m sure if asked, Panasonic would reaffirm that it is committed to Micro Four Thirds. But how many years did Sony spend making the same claims about A-mount?</p><p>An MFT to L-mount adapter unfortunately isn’t really possible, due to near-identical flange distances of the two systems (it’d have to be inconceivably tiny). </p><p>We’ll have to wait and see what Panasonic’s plans are for the venerable MFT system that it co-founded with Olympus – but I’m hoping there’s still life in the old dog yet.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Our roundup of the best <a href="https://www.digitalcameraworld.com/buying-guides/micro-four-thirds-lenses">Micro Four Thirds lenses</a> includes many fantastic options still plentifully available for the system. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/is-panasonic-ditching-micro-four-thirds-this-youtuber-thinks-that-an-aps-c-l-mount-camera-might-be-on-the-cards-and-it-could-spell-the-end-for-mft</link>
                                                                            <description>
                            <![CDATA[ Panasonic’s recent spree of discontinuing its Micro Four Thirds lenses has some users worried that the manufacturer might be giving up on the system it co-founded. ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 13:23:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
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                                <p>Micro Four Thirds (MFT) users received a shock last month when news filtered out that Panasonic had abruptly discontinued three more <a href="https://www.digitalcameraworld.com/buying-guides/micro-four-thirds-lenses">Micro Four Thirds lenses</a>. </p><p>The Lumix S Pro 70-200mm f/4, <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-g-425mm-f17-asph-power-ois-review">Lumix G 42.5mm f/1.7</a>, <a href="https://www.digitalcameraworld.com/reviews/panasonic-lumix-g-12-60mm-f28-4-asph-power-ois-review">Leica G 12-60mm f/2.8-4</a>  and <a href="https://www.digitalcameraworld.com/news/panasonic-launches-two-new-lenses-one-for-the-lumix-s-one-for-micro-four-thirds">Leica DG Summilux 25mm f/1.4 II</a> were all listed as discontinued on Panasonic’s Japanese website.</p><p>Of course, manufacturers discontinue products all the time. But it’s normally because the products have direct replacements already in the ecosystem – which these lenses don’t. </p><p>And this, combined with the fact that there was no formal announcement of the discontinuation, has led some users to be concerned about how committed Panasonic is to the future of <a href="https://www.digitalcameraworld.com/buying-guides/best-micro-four-thirds-camera">Micro Four Thirds cameras</a> and lenses alike.</p><p>It was in this frame of mind that I sat down to watch a recent Q&A video by Australian YouTuber, Geeky Nerdy Techy (real name Shane – he’s great), in which he posits that Panasonic might be planning on introducing Super 35mm / APS-C cameras for L-Mount. </p><p>Further, that the next camera in its video-centric GH line – presumably the GH8 – might end up joining the L-Mount Lumix S system, with a Super 35mm sensor rather than full-frame. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/THK_GQk7_qM" allowfullscreen></iframe></div></div><p><strong>ABOVE: Watch Geeky Nerdy Techy's video</strong></p><p>It’d be similar to what Sony did with the <a href="https://www.digitalcameraworld.com/reviews/sony-fx30-review">FX30</a> and, as Shane says, it would make a lot of sense. </p><p>The larger sensor could assuage the concerns that some users have over MFT’s low-light ability – even though, as Shane points out, and as my editor James is no doubt screaming as he reads this, that hasn’t really been an issue for several generations now. </p><p>It also could be useful for people who are already invested in the ecosystem of <a href="https://www.digitalcameraworld.com/buying-guides/best-l-mount-lenses">L-Mount lenses</a>, enabling them to construct a setup where they can switch between full-frame and Super 35mm and keep using the same glass.</p><p>But where would that leave Micro Four Thirds? That’s the thorny question – and Panasonic’s unceremonious discontinuation of its MFT lenses doesn’t inspire confidence. </p><p>While manufacturers generally won’t tell you that they’re giving up on a system, products being discontinued without new ones to replace them is often a sign that, as Shane says, "the writing is on the wall".</p><p>Look at Canon and Nikon. They never formally announced that they were giving up on DSLRs – they just stopped making new ones. I’m sure if asked, Panasonic would reaffirm that it is committed to Micro Four Thirds. But how many years did Sony spend making the same claims about A-mount?</p><p>An MFT to L-mount adapter unfortunately isn’t really possible, due to near-identical flange distances of the two systems (it’d have to be inconceivably tiny). </p><p>We’ll have to wait and see what Panasonic’s plans are for the venerable MFT system that it co-founded with Olympus – but I’m hoping there’s still life in the old dog yet.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Our roundup of the best <a href="https://www.digitalcameraworld.com/buying-guides/micro-four-thirds-lenses">Micro Four Thirds lenses</a> includes many fantastic options still plentifully available for the system. </p>
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                                                            <title><![CDATA[ The "new" #1 compact camera in Japan has been popular for years – but the real point-and-shoot hero sits close behind at just US$99 with a retro look ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera </a>sales rankings are in – and the same three <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> are dominating the top of the chart once again. </p><p>At number one is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a>, which was crowned <a href="https://www.digitalcameraworld.com/cameras/the-best-selling-cameras-of-2025-are-in-and-this-kodak-compact-camera-takes-the-crown-overshadowing-new-40mp-releases">Japan's overall best-selling camera of 2025</a> – a ranking that included <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, not just compacts. But close behind sits the real retro everyday champion.</p><p>The Pixpro FZ55 was originally launched in 2023 and features a 16MP sensor with 5x zoom. Available for only <a href="https://www.bhphotovideo.com/c/product/1699922-REG/kodak_fz55bk_pixpro_fz55_digital_camera.html" target="_blank" rel="sponsored">$139.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-fz55-digital-camera-black_8440123b" target="_blank" rel="sponsored">£129</a>, the little camera is a familiar face at the top spot. But also on the podium is a camera that we've seen several times: the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a>, taking the second and third spots in different color variations.</p><p>The Pixpro C1 is a camera you can throw in your bag for casual fun. Compared with the Pixpro FZ55, it features a 2.8-inch rear LCD screen that flips up 180°, making it useful for selfies and shooting from different angles. Priced at just <a href="https://www.bhphotovideo.com/c/product/1917602-REG/kodak_c1_bk_pixpro_c1_compact_selfie.html" target="_blank" rel="sponsored">$99.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-c1-digital-camera-in-black_8440137l" target="_blank" rel="sponsored">£79</a>, it's the cheapest compact in the list – and its retro look is a big part of its appeal.</p><h2 id="bcn-r-compact-camera-ranking-jul-26"><a href="https://www.bcnretail.com/ranking/research/detail/20260730_646414.html" target="_blank" rel="nofollow">BCN+R compact camera ranking (Jul 26)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a> | Black<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Black<br>3. Kodak Pixpro C1 | Brown<br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 M (aka Elph 360 HS A / Ixus 285 HS A)</a> | Silver<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-instax-mini-evo">Instax Mini Evo</a> | Brown<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Lumix TZ99 / ZS99</a> | Black<br>7. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a><br>8. Kenko Tokina KC-AF11 BK | Black<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Black<br>10. Instax Mini Evo | Black</p><p><em>Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.</em></p><h2 id="the-kodak-pixpro-series-is-popular-in-japan">The Kodak Pixpro series is popular in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4164px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n6FFvkKvtLrR4HgwkCawoS" name="IMG_4643-169" alt="Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands" src="https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS.jpg" mos="" align="middle" fullscreen="1" width="4164" height="2342" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These compact cameras rule the Japanese market – the trendiest models prove: capturing memories does not have to be expensive </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>In BCN's Top 10 compact cameras of July 2026, 40% of the models are from Kodak's Pixpro line – all relatively low-profile models compared with most mirrorless cameras.</p><p>These little point-and-shoots don't chase the latest AI autofocus or 8K video. They're built simply, are easy to carry and require very little photography knowledge to operate. </p><p>Those qualities may sound basic, but they are exactly what make these compacts so popular in Japan. For many, simplicity and affordability still beat a long specification sheet – and that's unlikely to change any time soon.</p><h2 id="older-compact-cameras-rule-the-japanese-market">Older compact cameras rule the Japanese market</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="76Pq8nvBx8f8dHZBhsuQin" name="Kodak Pixpro WPZ2 pic 5.jpg" alt="Kodak PIXRO WPZ2 waterproof digital camera" src="https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak Pixpro WPZ2 is a budget-priced, waterproof, and shockproof 16MP compact and ready to withstand whatever life throws at it </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gavin Stoker / Digital Camera World)</span></figcaption></figure><p>Japan's best-selling compact models are nearly three years old on average, even as we've seen a new wave of point-and-shoot camera launches.</p><p>While that may not seem particularly old for a camera, it's a striking figure in a market known for rapid product cycles.</p><p>The oldest model is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a>, released in October 2019, while the newest model is the Kodak Pixpro C1, released in April 2025. </p><p>For buyers in Japan, familiarity clearly matters. Established compact cameras have proven themselves over time and continue to sell steadily, even without major updates. And the trend isn't limited to one brand. </p><p>There is also a strong element of nostalgia and retro appeal, with compact cameras increasingly seen as fun, lifestyle-oriented devices rather than professional tools.</p><p>That's what we see in the success of the retro-styled Pixpro C1, which combines a low price with a design that feels very different from <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> that most people carry every day. </p><p>Sometimes, it seems, people just want a little camera they can take everywhere. And in Japan, some of those cameras have been doing exactly that for years. </p><div data-widget-type="multimodelreview" data-model-name="Kodak PIXPRO FZ55,Kodak Pixpro C1,Canon PowerShot Elph 360 HS A,Fujifilm Instax Mini evo,Panasonic Lumix ZS99 / TZ99,Kodak PixPro WPZ2,Canon PowerShot SX740 HS Lite" data-widget-title="Chart-topping compact camera deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the best APS-C compact cameras, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/compact-cameras/the-new-1-compact-camera-in-japan-has-been-popular-for-years-but-the-real-point-and-shoot-hero-sits-close-behind-at-just-us-usd99-with-a-retro-look</link>
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                            <![CDATA[ The most popular compact cameras in Japan are years old – but Kodak's retro Pixpro series is ruling the chart and outselling newer releases ]]>
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                                                                        <pubDate>Wed, 19 Aug 2026 12:03:15 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 21:12:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Compact Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ kim.bunermann@futurenet.com (Kim Bunermann) ]]></author>                    <dc:creator><![CDATA[ Kim Bunermann ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/YpXCrf3zXkqJGfXRssiuNV.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Kodak ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The most popular compact camera in Japan right now is the Kodak Pixpro FZ55 – right behind sits the Kodak Pixpro C1 in black and brown design]]></media:description>                                                            <media:text><![CDATA[Kodak Pixpro C1]]></media:text>
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                                <p>Japan's latest <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera </a>sales rankings are in – and the same three <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">point-and-shoot cameras</a> are dominating the top of the chart once again. </p><p>At number one is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a>, which was crowned <a href="https://www.digitalcameraworld.com/cameras/the-best-selling-cameras-of-2025-are-in-and-this-kodak-compact-camera-takes-the-crown-overshadowing-new-40mp-releases">Japan's overall best-selling camera of 2025</a> – a ranking that included <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless cameras</a>, not just compacts. But close behind sits the real retro everyday champion.</p><p>The Pixpro FZ55 was originally launched in 2023 and features a 16MP sensor with 5x zoom. Available for only <a href="https://www.bhphotovideo.com/c/product/1699922-REG/kodak_fz55bk_pixpro_fz55_digital_camera.html" target="_blank" rel="sponsored">$139.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-fz55-digital-camera-black_8440123b" target="_blank" rel="sponsored">£129</a>, the little camera is a familiar face at the top spot. But also on the podium is a camera that we've seen several times: the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a>, taking the second and third spots in different color variations.</p><p>The Pixpro C1 is a camera you can throw in your bag for casual fun. Compared with the Pixpro FZ55, it features a 2.8-inch rear LCD screen that flips up 180°, making it useful for selfies and shooting from different angles. Priced at just <a href="https://www.bhphotovideo.com/c/product/1917602-REG/kodak_c1_bk_pixpro_c1_compact_selfie.html" target="_blank" rel="sponsored">$99.99</a> / <a href="https://www.parkcameras.com/shop/kodak-pixpro-c1-digital-camera-in-black_8440137l" target="_blank" rel="sponsored">£79</a>, it's the cheapest compact in the list – and its retro look is a big part of its appeal.</p><h2 id="bcn-r-compact-camera-ranking-jul-26"><a href="https://www.bcnretail.com/ranking/research/detail/20260730_646414.html" target="_blank" rel="nofollow">BCN+R compact camera ranking (Jul 26)</a></h2><p>1. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-fz55-review">Kodak Pixpro FZ55</a> | Black<br>2. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Kodak Pixpro C1</a> | Black<br>3. Kodak Pixpro C1 | Brown<br>4. <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/canon-powershot-elph-360-hs-a-ixus-285-hs-a-review">Canon IXY 650 M (aka Elph 360 HS A / Ixus 285 HS A)</a> | Silver<br>5. <a href="https://www.digitalcameraworld.com/reviews/fujifilm-instax-mini-evo">Instax Mini Evo</a> | Brown<br>6. <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/panasonic-lumix-tz99-zs99-review">Lumix TZ99 / ZS99</a> | Black<br>7. <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a><br>8. Kenko Tokina KC-AF11 BK | Black<br>9. <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS / Lite</a> | Black<br>10. Instax Mini Evo | Black</p><p><em>Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.</em></p><h2 id="the-kodak-pixpro-series-is-popular-in-japan">The Kodak Pixpro series is popular in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4164px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="n6FFvkKvtLrR4HgwkCawoS" name="IMG_4643-169" alt="Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands" src="https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS.jpg" mos="" align="middle" fullscreen="1" width="4164" height="2342" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/n6FFvkKvtLrR4HgwkCawoS.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">These compact cameras rule the Japanese market – the trendiest models prove: capturing memories does not have to be expensive </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George / Digital Camera World)</span></figcaption></figure><p>In BCN's Top 10 compact cameras of July 2026, 40% of the models are from Kodak's Pixpro line – all relatively low-profile models compared with most mirrorless cameras.</p><p>These little point-and-shoots don't chase the latest AI autofocus or 8K video. They're built simply, are easy to carry and require very little photography knowledge to operate. </p><p>Those qualities may sound basic, but they are exactly what make these compacts so popular in Japan. For many, simplicity and affordability still beat a long specification sheet – and that's unlikely to change any time soon.</p><h2 id="older-compact-cameras-rule-the-japanese-market">Older compact cameras rule the Japanese market</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="76Pq8nvBx8f8dHZBhsuQin" name="Kodak Pixpro WPZ2 pic 5.jpg" alt="Kodak PIXRO WPZ2 waterproof digital camera" src="https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/76Pq8nvBx8f8dHZBhsuQin.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak Pixpro WPZ2 is a budget-priced, waterproof, and shockproof 16MP compact and ready to withstand whatever life throws at it </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gavin Stoker / Digital Camera World)</span></figcaption></figure><p>Japan's best-selling compact models are nearly three years old on average, even as we've seen a new wave of point-and-shoot camera launches.</p><p>While that may not seem particularly old for a camera, it's a striking figure in a market known for rapid product cycles.</p><p>The oldest model is the <a href="https://www.digitalcameraworld.com/reviews/kodak-pixpro-wpz2-review">Kodak Pixpro WPZ2</a>, released in October 2019, while the newest model is the Kodak Pixpro C1, released in April 2025. </p><p>For buyers in Japan, familiarity clearly matters. Established compact cameras have proven themselves over time and continue to sell steadily, even without major updates. And the trend isn't limited to one brand. </p><p>There is also a strong element of nostalgia and retro appeal, with compact cameras increasingly seen as fun, lifestyle-oriented devices rather than professional tools.</p><p>That's what we see in the success of the retro-styled Pixpro C1, which combines a low price with a design that feels very different from <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-phone">camera phones</a> that most people carry every day. </p><p>Sometimes, it seems, people just want a little camera they can take everywhere. And in Japan, some of those cameras have been doing exactly that for years. </p><div data-widget-type="multimodelreview" data-model-name="Kodak PIXPRO FZ55,Kodak Pixpro C1,Canon PowerShot Elph 360 HS A,Fujifilm Instax Mini evo,Panasonic Lumix ZS99 / TZ99,Kodak PixPro WPZ2,Canon PowerShot SX740 HS Lite" data-widget-title="Chart-topping compact camera deals" class="hawk-root"></div><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>, the best APS-C compact cameras, and the <a href="https://www.digitalcameraworld.com/buying-guides/best-point-and-shoot-cameras">best point-and-shoot cameras.</a></p>
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                                                            <title><![CDATA[ Kodak overtakes Fujifilm as the most-used film brand among photographers in new survey ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Kodak has overtaken Fujifilm to become the most-used film brand among photographers responding to FilmFocus' latest survey, as new figures suggest that the analog revival is continuing despite the ever-increasing cost of shooting film.</p><p>The <a href="https://www.film-photo.net/articles/film-survey-2025-result" target="_blank" rel="nofollow">2025 Survey on the Current State of Film Photography</a> gathered 1,337 valid responses, up considerably from 802 respondents in the previous year's survey. </p><p>Conducted between November 30 and December 31, 2025, the Japan-focused research found that 71% of respondents had used Kodak film during the previous year, narrowly placing it ahead of Fujifilm at 68%. </p><p>That reverses the positions seen in 2024, when Fujifilm led with 84% usage compared with Kodak's 81%.</p><p>However, perhaps the more interesting story is that usage of almost every major film brand has fallen. </p><p>Ilford dropped from 52% to 41%, while Lomography fell from 38% to 30%, with photographers seemingly becoming more selective about the films they buy. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1324px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="gyiB3XMXKGpD8K8893K89f" name="35mm-ektachrome-100.jpg" alt="Kodak E100" src="https://cdn.mos.cms.futurecdn.net/gyiB3XMXKGpD8K8893K89f.jpg" mos="" align="middle" fullscreen="1" width="1324" height="745" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gyiB3XMXKGpD8K8893K89f.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>The average number of major brands used by each photographer fell from 3.0 to 2.2, while Kentmere – included as a survey option for the first time – was already being used by 16% of respondents. </p><p>With black-and-white film often costing less than color negative film, affordability appears to be playing an increasingly important role.</p><p>Despite those rising costs, however, photographers do not appear ready to abandon film. </p><p>The average 35mm photographer used around 13.9 rolls during the year, almost identical to the 13.7 rolls recorded previously, while 120 users averaged 7.0 rolls compared with 6.9 the year before. </p><p>In total, 28% of respondents said they were shooting film more frequently, compared with 26% who said they were using it less. Cost was once again by far the biggest reason for reducing film use, cited by 62% of those shooting less.</p><p>The results also suggest that newer photographers are helping to keep the format alive. Among people who had been shooting film for less than a year, 49% said their usage had increased, while only 6% said it had decreased. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6638px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HdHVGXHH2wrsVrL3cPduai" name="Pentax 17 -11.jpg" alt="A Pentax 17 film camera held in a hand outside" src="https://cdn.mos.cms.futurecdn.net/HdHVGXHH2wrsVrL3cPduai.jpg" mos="" align="middle" fullscreen="1" width="6638" height="3734" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HdHVGXHH2wrsVrL3cPduai.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The opposite was true among photographers with more than a decade of experience, where 40% reported shooting less film. </p><p>Buying or acquiring a new <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film camera</a> was the most common reason for increasing film use, with cameras such as the <a href="https://www.digitalcameraworld.com/reviews/pentax-17-review">Pentax 17</a> specifically mentioned by respondents as helping to bring people into – or back into – analog photography.</p><p>There are plenty of other encouraging signs for film photography, too. Some 95% of respondents had shot at least a single roll of 35mm film during the year, while 53% had used 120 film. </p><p>Color negative remained the most popular type at 82%, followed by black-and-white at a substantial 61%. </p><p>And when choosing where to have those rolls processed, photographers still value results over simply finding the cheapest option, with 41% saying developing and scanning quality was their biggest priority compared with 24% choosing price. </p><p>Kodak may have taken the top spot from Fujifilm this year, but the wider takeaway is arguably even more important: photographers are adapting to higher prices rather than giving up on film altogether.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">best film cameras</a>, along with our picks of the <a href="https://www.digitalcameraworld.com/buying-guides/best-film">best 35mm, 120 and roll film</a> you can buy right now. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/film-cameras/kodak-overtakes-fujifilm-as-the-most-used-film-brand-among-photographers-in-new-survey</link>
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                            <![CDATA[ Kodak takes the top spot from Fujifilm as the cost of shooting film continues to rise ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 19:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Film Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                <p>Kodak has overtaken Fujifilm to become the most-used film brand among photographers responding to FilmFocus' latest survey, as new figures suggest that the analog revival is continuing despite the ever-increasing cost of shooting film.</p><p>The <a href="https://www.film-photo.net/articles/film-survey-2025-result" target="_blank" rel="nofollow">2025 Survey on the Current State of Film Photography</a> gathered 1,337 valid responses, up considerably from 802 respondents in the previous year's survey. </p><p>Conducted between November 30 and December 31, 2025, the Japan-focused research found that 71% of respondents had used Kodak film during the previous year, narrowly placing it ahead of Fujifilm at 68%. </p><p>That reverses the positions seen in 2024, when Fujifilm led with 84% usage compared with Kodak's 81%.</p><p>However, perhaps the more interesting story is that usage of almost every major film brand has fallen. </p><p>Ilford dropped from 52% to 41%, while Lomography fell from 38% to 30%, with photographers seemingly becoming more selective about the films they buy. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1324px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="gyiB3XMXKGpD8K8893K89f" name="35mm-ektachrome-100.jpg" alt="Kodak E100" src="https://cdn.mos.cms.futurecdn.net/gyiB3XMXKGpD8K8893K89f.jpg" mos="" align="middle" fullscreen="1" width="1324" height="745" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/gyiB3XMXKGpD8K8893K89f.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div></figure><p>The average number of major brands used by each photographer fell from 3.0 to 2.2, while Kentmere – included as a survey option for the first time – was already being used by 16% of respondents. </p><p>With black-and-white film often costing less than color negative film, affordability appears to be playing an increasingly important role.</p><p>Despite those rising costs, however, photographers do not appear ready to abandon film. </p><p>The average 35mm photographer used around 13.9 rolls during the year, almost identical to the 13.7 rolls recorded previously, while 120 users averaged 7.0 rolls compared with 6.9 the year before. </p><p>In total, 28% of respondents said they were shooting film more frequently, compared with 26% who said they were using it less. Cost was once again by far the biggest reason for reducing film use, cited by 62% of those shooting less.</p><p>The results also suggest that newer photographers are helping to keep the format alive. Among people who had been shooting film for less than a year, 49% said their usage had increased, while only 6% said it had decreased. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6638px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HdHVGXHH2wrsVrL3cPduai" name="Pentax 17 -11.jpg" alt="A Pentax 17 film camera held in a hand outside" src="https://cdn.mos.cms.futurecdn.net/HdHVGXHH2wrsVrL3cPduai.jpg" mos="" align="middle" fullscreen="1" width="6638" height="3734" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/HdHVGXHH2wrsVrL3cPduai.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>The opposite was true among photographers with more than a decade of experience, where 40% reported shooting less film. </p><p>Buying or acquiring a new <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">film camera</a> was the most common reason for increasing film use, with cameras such as the <a href="https://www.digitalcameraworld.com/reviews/pentax-17-review">Pentax 17</a> specifically mentioned by respondents as helping to bring people into – or back into – analog photography.</p><p>There are plenty of other encouraging signs for film photography, too. Some 95% of respondents had shot at least a single roll of 35mm film during the year, while 53% had used 120 film. </p><p>Color negative remained the most popular type at 82%, followed by black-and-white at a substantial 61%. </p><p>And when choosing where to have those rolls processed, photographers still value results over simply finding the cheapest option, with 41% saying developing and scanning quality was their biggest priority compared with 24% choosing price. </p><p>Kodak may have taken the top spot from Fujifilm this year, but the wider takeaway is arguably even more important: photographers are adapting to higher prices rather than giving up on film altogether.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-film-cameras">best film cameras</a>, along with our picks of the <a href="https://www.digitalcameraworld.com/buying-guides/best-film">best 35mm, 120 and roll film</a> you can buy right now. </p>
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                                                            <title><![CDATA[ Okay, I'm about to go broke –these Polaroid x Pokémon instant cameras NEED adding to my Pokédex! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When it comes to Pokémon-themed cameras, I'm such a catch-'em-all addict that I once dropped $300 on the <a href="https://www.digitalcameraworld.com/features/this-canon-is-the-worst-camera-ive-ever-bought">worst Canon camera I've ever used</a> just because it had a Pikachu design.</p><p>Thankfully, now I don't have to spend nearly that much money to get a Pikachu camera that's lightyears better.</p><p>Polaroid has just announced an epic new collaboration that brings us a trio of Pokémon-themed <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">instant cameras</a>, a trifecta of Pokémon-themed film and a bundle of Pokémon-themed accessories. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="j7yoxcxATkpEXsyyYZmv2V" name="Polaroid Pokemon Comms 16x9 Lifestyle PikachuGo 2baba1" alt="Polaroid Now Gen 3 – Pokémon Pikachu Edition" src="https://cdn.mos.cms.futurecdn.net/j7yoxcxATkpEXsyyYZmv2V.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1716px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="eRuUQYiRqWYtxzxwLD9Kvm" name="Pikachu" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/eRuUQYiRqWYtxzxwLD9Kvm.jpg" mos="" align="middle" fullscreen="" width="1716" height="965" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>It's all in celebration of the 30th anniversary of the Pocket Monsters franchise, which has become part of the DNA of 90s kids (and beyond). </p><p>The star of the show is undoubtedly the Polaroid Go Gen 3 – Pokémon Pikachu Edition. At its heart is the fantastic <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-go-gen-3-review">Polaroid Go Gen 3</a>, but this superb special edition comes in lightning-bolt yellow with Pokémon branding and a Pikachu tail instead of a strap. </p><p>Then there's the Polaroid Go Gen 3 – Pokémon Sylveon Edition, in gorgeous pink and white split tones with a matching strap (which is functional, rather than the decorative Pikachu tail). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="x4fhF9KTAgmNrYrfJj9efU" name="Polaroid Pokemon Comms 16x9 Lifestyle SylveonGo Ce8f1d" alt="Polaroid Now Gen 3 – Pokémon Sylveon Edition" src="https://cdn.mos.cms.futurecdn.net/x4fhF9KTAgmNrYrfJj9efU.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1815px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GqQgaReWa2YnFG3iR5Tzum" name="Sylveon" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/GqQgaReWa2YnFG3iR5Tzum.jpg" mos="" align="middle" fullscreen="" width="1815" height="1021" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>While the two Pokémon-themed cameras are both, fittingly, of the super-small Go variety, the final camera is based on the full-fat <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-launches-now-3rd-generation-brighter-pictures-bolder-colors-better-tech">Polaroid Now Gen 3</a>. Styled after a Pokéball, the Polaroid Now Gen 3 - Pokémon Pokéball Edition boasts a red-and-white body and strap. </p><p>Launching alongside the cameras are three Pokémon-themed instant film packs – two Polaroid Go varieties in Pikachu and Sylveon boxes to match the cameras, and one Polaroid i-Type pack. </p><p>As you'd expect, all three film packs contain unique Pokémon-themed frames – but you may not have guessed that they also feature special edition dark slides, which are adorned with numbered and collectible Pokémon silhouettes!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9io2XmGnWWa5xNQePGfStU" name="Polaroid Pokemon Comms 16x9 Lifestyle Now D69420" alt="Polaroid Now Gen 3 – Pokémon Edition" src="https://cdn.mos.cms.futurecdn.net/9io2XmGnWWa5xNQePGfStU.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1841px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="mPRtwFN7T5d8KtuWgq77vm" name="Pokemon" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/mPRtwFN7T5d8KtuWgq77vm.jpg" mos="" align="middle" fullscreen="" width="1841" height="1036" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>There are also a slew of brilliant Pokéball-themed accessories that demand to be collected, including a camera case and photo album for Go-sized cameras along with a strap that fits all models.  </p><p>Everything is available for preorder on the <a href="https://www.polaroid.com/" target="_blank" rel="sponsored">Polaroid website</a> from August 27, with the official launch commencing on October 12. </p><p>The Polaroid Now Gen 3 – Pokémon Pokéball Edition will be priced $139.99 / £129.99, with the Polaroid Go Gen 3 – Pikachu and Sylveon Editions costing $99.99 / £89.99. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1914px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="k7zGpCxY7xFuBfeT4eEBum" name="Polaroid" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/k7zGpCxY7xFuBfeT4eEBum.jpg" mos="" align="middle" fullscreen="" width="1914" height="1076" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>The i-Type Film – Pokémon Edition will sell for $22.99 / £21.99, with the double packs of Polaroid Go – Pokémon Light Frame or Dark Frame going for $24.99 / £21.99.</p><p>The Polaroid Go Camera Case – Pokémon Edition will carry a $24.99 price tag, with the Polaroid Go Photo Album – Pokémon Edition selling for $24.99 and the Polaroid Camera Strap – Pokémon Edition $14.99 (international pricing to follow). </p><p>Phew, made it through the entire article without saying <em>gotta catch 'em all</em>… gah!!!!</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">best instant cameras</a> on the market, and make sure you to check out the different <a href="https://www.digitalcameraworld.com/features/instant-camera-film-sizes-how-big-are-all-the-instax-and-polaroid-formats">instant camera film sizes</a> so you know <a href="https://www.digitalcameraworld.com/features/what-type-of-instant-film-do-i-need">what type of instant film you need</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/instant-cameras/okay-im-about-to-go-broke-these-polaroid-x-pokemon-instant-cameras-need-adding-to-my-pokedex</link>
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                            <![CDATA[ Polaroid's latest collab unleashes a trio of Pokémon-themed cameras and film packs, along with accessories that demand to be caught ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 13:49:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Instant Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Film Cameras]]></category>
                                                                                                <author><![CDATA[ james.artaius@futurenet.com (James Artaius) ]]></author>                    <dc:creator><![CDATA[ James Artaius ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/hUNKxQqWUtijmmKCdzRaXM.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The editor of Digital Camera World, James has 22 years experience as a journalist and started working in the photographic industry in 2014, primarily for Olympus (now OM System) product testing, shooting ad campaigns, and training new and professional photographers. His professional clients include names like Canon, Elinchrom, Aston Martin Racing and L&#039;Oréal, and he also shoots for a number of ethical and women-owned small businesses. &lt;/p&gt;&lt;p&gt;He has written for publications including &lt;a href=&quot;https://www.awin1.com/awclick.php?awinmid=2961&amp;amp;awinaffid=103504&amp;amp;clickref=dcw-gb-3007255495896184000&amp;amp;p=https%3A%2F%2Fwww.magazinesdirect.com%2Faz-magazines%2F6936429%2Fdigital-camera-magazine-subscription.thtml&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Digital Camera Magazine&lt;/em&gt;&lt;/a&gt;, &lt;em&gt;PhotoPlus: The Canon Magazine&lt;/em&gt;, &lt;em&gt;N-Photo: The Nikon Magazine&lt;/em&gt;, &lt;em&gt;Digital Photographer&lt;/em&gt; and &lt;em&gt;Professional Imagemaker&lt;/em&gt;. He has been invited to give talks around the world at events like &lt;a href=&quot;https://www.photographyshow.com/&quot; target=&quot;_blank&quot;&gt;The Photography &amp;amp; Video Show&lt;/a&gt;, and serves as a judge for both the &lt;a href=&quot;https://www.redbullillume.com/int-en&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Red Bull Illume Photo Contest&lt;/a&gt; and the &lt;a href=&quot;https://www.urbanphotoawards.com/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Urban Photo Awards&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;An Olympus / OM System, Canon and Hasselblad shooter, James has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras. He is, however, glad to have escaped the 35mm film days. &quot;Film is fun for nostalgia purposes, but I&#039;d never go back to that analog workflow!&quot;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Polaroid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Polaroid x Pokémon Special Edition]]></media:description>                                                            <media:text><![CDATA[Polaroid x Pokémon Special Edition]]></media:text>
                                <media:title type="plain"><![CDATA[Polaroid x Pokémon Special Edition]]></media:title>
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                                <p>When it comes to Pokémon-themed cameras, I'm such a catch-'em-all addict that I once dropped $300 on the <a href="https://www.digitalcameraworld.com/features/this-canon-is-the-worst-camera-ive-ever-bought">worst Canon camera I've ever used</a> just because it had a Pikachu design.</p><p>Thankfully, now I don't have to spend nearly that much money to get a Pikachu camera that's lightyears better.</p><p>Polaroid has just announced an epic new collaboration that brings us a trio of Pokémon-themed <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">instant cameras</a>, a trifecta of Pokémon-themed film and a bundle of Pokémon-themed accessories. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="j7yoxcxATkpEXsyyYZmv2V" name="Polaroid Pokemon Comms 16x9 Lifestyle PikachuGo 2baba1" alt="Polaroid Now Gen 3 – Pokémon Pikachu Edition" src="https://cdn.mos.cms.futurecdn.net/j7yoxcxATkpEXsyyYZmv2V.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1716px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="eRuUQYiRqWYtxzxwLD9Kvm" name="Pikachu" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/eRuUQYiRqWYtxzxwLD9Kvm.jpg" mos="" align="middle" fullscreen="" width="1716" height="965" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>It's all in celebration of the 30th anniversary of the Pocket Monsters franchise, which has become part of the DNA of 90s kids (and beyond). </p><p>The star of the show is undoubtedly the Polaroid Go Gen 3 – Pokémon Pikachu Edition. At its heart is the fantastic <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-go-gen-3-review">Polaroid Go Gen 3</a>, but this superb special edition comes in lightning-bolt yellow with Pokémon branding and a Pikachu tail instead of a strap. </p><p>Then there's the Polaroid Go Gen 3 – Pokémon Sylveon Edition, in gorgeous pink and white split tones with a matching strap (which is functional, rather than the decorative Pikachu tail). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="x4fhF9KTAgmNrYrfJj9efU" name="Polaroid Pokemon Comms 16x9 Lifestyle SylveonGo Ce8f1d" alt="Polaroid Now Gen 3 – Pokémon Sylveon Edition" src="https://cdn.mos.cms.futurecdn.net/x4fhF9KTAgmNrYrfJj9efU.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1815px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GqQgaReWa2YnFG3iR5Tzum" name="Sylveon" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/GqQgaReWa2YnFG3iR5Tzum.jpg" mos="" align="middle" fullscreen="" width="1815" height="1021" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>While the two Pokémon-themed cameras are both, fittingly, of the super-small Go variety, the final camera is based on the full-fat <a href="https://www.digitalcameraworld.com/cameras/instant-cameras/polaroid-launches-now-3rd-generation-brighter-pictures-bolder-colors-better-tech">Polaroid Now Gen 3</a>. Styled after a Pokéball, the Polaroid Now Gen 3 - Pokémon Pokéball Edition boasts a red-and-white body and strap. </p><p>Launching alongside the cameras are three Pokémon-themed instant film packs – two Polaroid Go varieties in Pikachu and Sylveon boxes to match the cameras, and one Polaroid i-Type pack. </p><p>As you'd expect, all three film packs contain unique Pokémon-themed frames – but you may not have guessed that they also feature special edition dark slides, which are adorned with numbered and collectible Pokémon silhouettes!</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9io2XmGnWWa5xNQePGfStU" name="Polaroid Pokemon Comms 16x9 Lifestyle Now D69420" alt="Polaroid Now Gen 3 – Pokémon Edition" src="https://cdn.mos.cms.futurecdn.net/9io2XmGnWWa5xNQePGfStU.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1841px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="mPRtwFN7T5d8KtuWgq77vm" name="Pokemon" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/mPRtwFN7T5d8KtuWgq77vm.jpg" mos="" align="middle" fullscreen="" width="1841" height="1036" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>There are also a slew of brilliant Pokéball-themed accessories that demand to be collected, including a camera case and photo album for Go-sized cameras along with a strap that fits all models.  </p><p>Everything is available for preorder on the <a href="https://www.polaroid.com/" target="_blank" rel="sponsored">Polaroid website</a> from August 27, with the official launch commencing on October 12. </p><p>The Polaroid Now Gen 3 – Pokémon Pokéball Edition will be priced $139.99 / £129.99, with the Polaroid Go Gen 3 – Pikachu and Sylveon Editions costing $99.99 / £89.99. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1914px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="k7zGpCxY7xFuBfeT4eEBum" name="Polaroid" alt="Polaroid x Pokémon Special Edition" src="https://cdn.mos.cms.futurecdn.net/k7zGpCxY7xFuBfeT4eEBum.jpg" mos="" align="middle" fullscreen="" width="1914" height="1076" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Polaroid)</span></figcaption></figure><p>The i-Type Film – Pokémon Edition will sell for $22.99 / £21.99, with the double packs of Polaroid Go – Pokémon Light Frame or Dark Frame going for $24.99 / £21.99.</p><p>The Polaroid Go Camera Case – Pokémon Edition will carry a $24.99 price tag, with the Polaroid Go Photo Album – Pokémon Edition selling for $24.99 and the Polaroid Camera Strap – Pokémon Edition $14.99 (international pricing to follow). </p><p>Phew, made it through the entire article without saying <em>gotta catch 'em all</em>… gah!!!!</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-instant-cameras">best instant cameras</a> on the market, and make sure you to check out the different <a href="https://www.digitalcameraworld.com/features/instant-camera-film-sizes-how-big-are-all-the-instax-and-polaroid-formats">instant camera film sizes</a> so you know <a href="https://www.digitalcameraworld.com/features/what-type-of-instant-film-do-i-need">what type of instant film you need</a>.</p>
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                                                            <title><![CDATA[ Did I just spot the unreleased 7Artisans f/2 pancake lens for sale? I think so… but I wouldn’t trust it ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A few days ago, all the rumor sites were buzzing about a new <a href="https://www.digitalcameraworld.com/buying-guides/the-best-pancake-lenses">pancake lens</a> from 7Artisans following a series of teaser images shared on Chinese social media platform Weibo by the manufacturer.</p><p>The APS-C lens is touted to feature a fast f/2 aperture, a wide-angle fixed 18mm focal length, autofocus and all-metal construction – which, in theory, would rival models like the Sony E 20mm f/2.8 and the<a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-26mm-f-2-8-evo-review"> Viltrox AF 26mm f/2.8 Evo</a>.</p><p>After first appearing in silhouette with a question mark, the brand later identified the mystery lens as the 7Artisans AF 18mm f/2. </p><p>It also confirmed its release for Sony's E-mount, its amazingly low 109g weight and its APS-C design – which would give it an equivalent 27mm field of view on crop sensor cameras, making it ideal for street, travel, reportage and documentary photography. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3543px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dfTHktsV4Dmos2W2hMbMTa" name="pacakelen" alt="Pancake lens." src="https://cdn.mos.cms.futurecdn.net/dfTHktsV4Dmos2W2hMbMTa.jpg" mos="" align="middle" fullscreen="1" width="3543" height="1993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/dfTHktsV4Dmos2W2hMbMTa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The images of the AF f/2.0 a8mm pancake shared on Weibo recently by 7Artisans  </span><span class="credit" itemprop="copyrightHolder">(Image credit: 7Artisans )</span></figcaption></figure><p>Rumor sites have been suggesting that, following its release for Sony cameras, it would follow in Nikon Z and Fujifilm X mounts – though this has yet to be confirmed by 7Artisans itself.</p><p>Interestingly, amid all these rumors, I’ve come across a company called<a href="https://uk.etoren.com/products/7artisans-af-18mm-f-2-lens-sony-e-mount" target="_blank" rel="nofollow"> Etoren</a>, based in Singapore, that seems to be selling the lens already. </p><p>Now, considering 7Artisans is yet to actually release the lens, I’m not sure I'd feel safe placing an order. Despite a few red flags in the form of Trustpilot scores, I did try reaching out to Etoren – the contact form gave me error after error and never actually sent. </p><p>I'd certainly recommend waiting for the official announcement from the manufacturer and stocking from more well-known retailers. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3543px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="r5h6SQDBgkm4UyacjD77Pa" name="7artisanslens" alt="Pancake lens ecommerce listing." src="https://cdn.mos.cms.futurecdn.net/r5h6SQDBgkm4UyacjD77Pa.jpg" mos="" align="middle" fullscreen="1" width="3543" height="1993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r5h6SQDBgkm4UyacjD77Pa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The questionable listing on Etoren </span><span class="credit" itemprop="copyrightHolder">(Image credit: Etoren)</span></figcaption></figure><p>The 7Artisans AF 18mm f/2 is the latest in a series of pancake lenses lately, following the likes of the <a href="https://www.digitalcameraworld.com/cameras/lenses/this-tiny-pancake-lens-only-weighs-as-much-as-a-tennis-ball-and-borrows-a-feature-from-point-and-shoots-that-means-youll-never-lose-another-lens-cap">Kase AF 24mm f/3.8</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-26mm-f-2-8-evo-review">Viltrox AF 26mm f/2.8 Evo</a>, along with the <a href="https://www.digitalcameraworld.com/reviews/viltrox-af-28mm-f45-fe-review">Viltrox AF 28mm f/4.5</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/lensbaby-is-building-a-tiny-pancake-lens-with-a-twist-and-its-the-most-requested-lens-of-all-time">Lensbaby Twist 28</a> in new mounts. </p><p>If you're wondering <a href="https://www.digitalcameraworld.com/cameras/lenses/pancake-lenses-are-officially-back-in-fashion-and-its-all-thanks-to-trendy-compact-cameras">why pancake lenses are back in fashion</a>, my colleagues James and Mike covered the subject on the <a href="https://www.digitalcameraworld.com/cameras/is-the-sony-rx10-v-the-ultimate-all-in-one-zoom-why-pancake-lenses-rule-whats-the-deal-with-aspect-ratios">latest episode of DCW's Bokeh Face podcast</a> (which I've teed up at the start of the conversation below).  </p><p>It seems like we could be seeing even more delicious pancakes throughout 2026!</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/Ot2HvqIApNg?start=1101" allowfullscreen></iframe></div></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here's our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-pancake-lenses">best pancake lenses</a> your money can buy, along with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses</a> of all shapes and sizes.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/did-i-just-spot-the-unreleased-7artisans-f-2-pancake-lens-for-sale-i-think-so-but-i-wouldnt-trust-it</link>
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                            <![CDATA[ It seems at least one Asian outlet has already got its hands on the APS-C pancake lens, which has been causing quite a stir online – but this vendor looks questionable ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 11:32:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[7Artisans]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[7Artisans AF 18mm f/2 lens on a blue surface]]></media:description>                                                            <media:text><![CDATA[7Artisans AF 18mm f/2 lens on a blue surface]]></media:text>
                                <media:title type="plain"><![CDATA[7Artisans AF 18mm f/2 lens on a blue surface]]></media:title>
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                            <![CDATA[
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                                <p>A few days ago, all the rumor sites were buzzing about a new <a href="https://www.digitalcameraworld.com/buying-guides/the-best-pancake-lenses">pancake lens</a> from 7Artisans following a series of teaser images shared on Chinese social media platform Weibo by the manufacturer.</p><p>The APS-C lens is touted to feature a fast f/2 aperture, a wide-angle fixed 18mm focal length, autofocus and all-metal construction – which, in theory, would rival models like the Sony E 20mm f/2.8 and the<a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-26mm-f-2-8-evo-review"> Viltrox AF 26mm f/2.8 Evo</a>.</p><p>After first appearing in silhouette with a question mark, the brand later identified the mystery lens as the 7Artisans AF 18mm f/2. </p><p>It also confirmed its release for Sony's E-mount, its amazingly low 109g weight and its APS-C design – which would give it an equivalent 27mm field of view on crop sensor cameras, making it ideal for street, travel, reportage and documentary photography. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3543px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dfTHktsV4Dmos2W2hMbMTa" name="pacakelen" alt="Pancake lens." src="https://cdn.mos.cms.futurecdn.net/dfTHktsV4Dmos2W2hMbMTa.jpg" mos="" align="middle" fullscreen="1" width="3543" height="1993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/dfTHktsV4Dmos2W2hMbMTa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The images of the AF f/2.0 a8mm pancake shared on Weibo recently by 7Artisans  </span><span class="credit" itemprop="copyrightHolder">(Image credit: 7Artisans )</span></figcaption></figure><p>Rumor sites have been suggesting that, following its release for Sony cameras, it would follow in Nikon Z and Fujifilm X mounts – though this has yet to be confirmed by 7Artisans itself.</p><p>Interestingly, amid all these rumors, I’ve come across a company called<a href="https://uk.etoren.com/products/7artisans-af-18mm-f-2-lens-sony-e-mount" target="_blank" rel="nofollow"> Etoren</a>, based in Singapore, that seems to be selling the lens already. </p><p>Now, considering 7Artisans is yet to actually release the lens, I’m not sure I'd feel safe placing an order. Despite a few red flags in the form of Trustpilot scores, I did try reaching out to Etoren – the contact form gave me error after error and never actually sent. </p><p>I'd certainly recommend waiting for the official announcement from the manufacturer and stocking from more well-known retailers. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3543px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="r5h6SQDBgkm4UyacjD77Pa" name="7artisanslens" alt="Pancake lens ecommerce listing." src="https://cdn.mos.cms.futurecdn.net/r5h6SQDBgkm4UyacjD77Pa.jpg" mos="" align="middle" fullscreen="1" width="3543" height="1993" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/r5h6SQDBgkm4UyacjD77Pa.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The questionable listing on Etoren </span><span class="credit" itemprop="copyrightHolder">(Image credit: Etoren)</span></figcaption></figure><p>The 7Artisans AF 18mm f/2 is the latest in a series of pancake lenses lately, following the likes of the <a href="https://www.digitalcameraworld.com/cameras/lenses/this-tiny-pancake-lens-only-weighs-as-much-as-a-tennis-ball-and-borrows-a-feature-from-point-and-shoots-that-means-youll-never-lose-another-lens-cap">Kase AF 24mm f/3.8</a> and the <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-26mm-f-2-8-evo-review">Viltrox AF 26mm f/2.8 Evo</a>, along with the <a href="https://www.digitalcameraworld.com/reviews/viltrox-af-28mm-f45-fe-review">Viltrox AF 28mm f/4.5</a> and <a href="https://www.digitalcameraworld.com/cameras/lenses/lensbaby-is-building-a-tiny-pancake-lens-with-a-twist-and-its-the-most-requested-lens-of-all-time">Lensbaby Twist 28</a> in new mounts. </p><p>If you're wondering <a href="https://www.digitalcameraworld.com/cameras/lenses/pancake-lenses-are-officially-back-in-fashion-and-its-all-thanks-to-trendy-compact-cameras">why pancake lenses are back in fashion</a>, my colleagues James and Mike covered the subject on the <a href="https://www.digitalcameraworld.com/cameras/is-the-sony-rx10-v-the-ultimate-all-in-one-zoom-why-pancake-lenses-rule-whats-the-deal-with-aspect-ratios">latest episode of DCW's Bokeh Face podcast</a> (which I've teed up at the start of the conversation below).  </p><p>It seems like we could be seeing even more delicious pancakes throughout 2026!</p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/Ot2HvqIApNg?start=1101" allowfullscreen></iframe></div></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Here's our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-pancake-lenses">best pancake lenses</a> your money can buy, along with the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses</a> of all shapes and sizes.</p>
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                                                            <title><![CDATA[ Released at No. 1, the trendiest camera right now is easy to guess – but some names are suspiciously missing from Japan's top cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/released-at-1-the-trendiest-camera-right-now-is-a-virtually-unrivaled-sony-but-japans-top-ten-cameras-contain-more-than-one-surprising-shakeup</link>
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                            <![CDATA[ Spending seven months as the top camera, the Sony A7 V has taken the number one spot again – but what's interesting is the names not on that list ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 10:47:37 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2026 12:35:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Gareth Bevan / Digital Camera World]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:description>                                                            <media:text><![CDATA[Sony A7 V camera with lens attached, on a tree branch]]></media:text>
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                                <p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a> has led multiple best-seller lists since its launch in late 2025 – and the trendy mirrorless camera has once again slid into the top spot in Japan. </p><p>But while the number one camera is hardly a surprise, the list of Japan's best-selling cameras in July 2026 highlights a few unusual trends, from Fujifilm's "serious supply shortages" to the resurging popularity of Nikon's most affordable full-frame camera.</p><p>The top cameras for July <a href="https://news.mapcamera.com/maptimes/202607ranking/" target="_blank" rel="nofollow">from Japanese retailer Map Camera</a> read like a who's who of the most popular models, with the top three being names that have regularly dominated trends. </p><p>The list is led by the full-frame Sony A7 V mirrorless camera, the still-viral <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a> retro <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">compact camera,</a> and the <a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a>, a camera that feels like a combination of those two trends as a compact full-frame mirrorless.</p><p>Those top three cameras are regular names on Japan’s top ten, but the latest best-seller list highlights a few unusual trends – both in what cameras made the list and the trendy cameras that have fallen out of the top ten.</p><h2 id="the-nikon-z5-ii-has-climbed-to-the-top-5">The Nikon Z5 II has climbed to the top 5</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5252px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="of7TFAoihFc36xRV6FsLzE" name="Z5II_05_USDD_0901_50033" alt="Lifestyle shot of Nikon Z5 II" src="https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg" mos="" align="middle" fullscreen="1" width="5252" height="2954" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/of7TFAoihFc36xRV6FsLzE.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon Z5 II </span><span class="credit" itemprop="copyrightHolder">(Image credit: Nikon)</span></figcaption></figure><p>The fourth-place camera hasn’t appeared on Map Camera’s monthly trends list in the last four months – and before that was always sitting towards the bottom of the list: the <a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a>. </p><p>While the Z5 II has climbed unusually high, it’s a well-deserved ranking for the mirrorless camera that puts a full-frame sensor and excellent low-light autofocus into a body that sits at a more entry-level price.</p><h2 id="the-canon-eos-r6-mark-iii-is-suspiciously-absent">The Canon EOS R6 Mark III is suspiciously absent</h2><p>While Canon’s PowerShot cameras have regularly appeared on the top ten, the popular brand’s mirrorless cameras have been – rather strangely – less frequent on Map Camera’s list lately. </p><p>The <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> sits in eighth place this time and the <a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">EOS R6 Mark II</a> in ninth place. But perhaps even more unusual is the Canon that’s not on the list. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3467px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="hodhg5fK2j3mvRqvS7RK74" name="16x9_IMG_5456_ed1" alt="Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III" src="https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg" mos="" align="middle" fullscreen="1" width="3467" height="1950" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/hodhg5fK2j3mvRqvS7RK74.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R6 Mark II and R6 Mark III </span><span class="credit" itemprop="copyrightHolder">(Image credit: Chris George • Digital Camera World)</span></figcaption></figure><p>The <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/canon-eos-r6-mark-iii-review">Canon EOS R6 Mark III</a> debuted in November 2025 – one month before the Sony A7 V – and instantly rose to the <a href="https://www.digitalcameraworld.com/cameras/this-canon-was-the-most-popular-camera-in-november-the-second-place-camera-is-a-compact-camera-but-it-wasnt-even-close">number one spot at Map Camera</a>. But it dropped off the retailer's top ten list the following month and has yet to return.</p><p>While its predecessor, the R6 Mark II, remains a top seller in Japan, the R6 Mark III brings 7K 60p open gate video and 40fps bursts for still photos. The R6 series is so popular in Japan that both the original R6 and R6 Mark II were <a href="https://www.digitalcameraworld.com/cameras/this-canon-mirrorless-camera-is-so-popular-that-both-of-its-older-versions-are-all-in-the-top-three-used-cameras-in-japan-right-now">among the top three most traded used cameras</a> earlier this summer. </p><p>And, in the US, the R6 Mark III has been a regular attender <a href="https://www.digitalcameraworld.com/cameras/these-two-cameras-have-topped-bestseller-charts-again-but-they-are-actually-total-opposites">on best-seller lists from B&H</a> – which begs the question, why hasn’t the R6 Mark III seen the same success in Japan?</p><h2 id="fujifilm-is-facing-a-serious-supply-shortage-in-japan">Fujifilm is "facing a serious supply shortage" in Japan</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6733px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="sfgV2MjrJdZzXhWBzpxCRH" name="Fujifilm X-E5 + XF 23mm -9" alt="Fujifilm X-E5 camera with 23mm lens attached held in a hand" src="https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg" mos="" align="middle" fullscreen="1" width="6733" height="3787" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/sfgV2MjrJdZzXhWBzpxCRH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Fujifilm X-E5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Gareth Bevan)</span></figcaption></figure><p>Another name that appears far less frequently on the July list is Fujifilm. Map Camera says the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-x-t30-iii-review">X-T30 III</a>, <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">X-E5</a>, and <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-m5-review">X-M5</a> have been regular best-sellers on the list since the launch. </p><p>Fujifilm has the X100VI at number two and the camera that many call the mirrorless version of the X100VI at number ten, the X-E5. But that's it for the brand on the July list.</p><p>Map Camera says that the absence of some of Fujifilm’s most popular models isn’t a sign of popularity but of limited stock, noting that Fujifilm is “facing a serious supply shortage.” </p><p>While a wait time is typical for Fujifilm’s most popular cameras, like the X100VI, the company has discussed the <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">shortage of memory and silver in recent reports</a>.</p><h2 id="a-2023-sony-has-risen-dramatically-in-popularity">A 2023 Sony has risen dramatically in popularity</h2><p>The Sony A7 V wasn’t the only Sony mirrorless on the top ten list, as the <a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony A6700</a> was ranked at number seven. </p><p>While the compact A6700 mirrorless has spent the last seven months on the top ten list, Map Camera notes the camera didn’t appear on the list at all in 2024 and 2025 despite launching in 2023 – suggesting an unusual resurgence in popularity as a bit of an older model.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6720px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="jGuCZcSJyRQfXknJpYRafF" name="Sony a6700 - 11.jpg" alt="Sony a6700 digital camera" src="https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg" mos="" align="middle" fullscreen="1" width="6720" height="3780" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/jGuCZcSJyRQfXknJpYRafF.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A6700 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Gareth Bevan / Digital Camera World)</span></figcaption></figure><p>There’s another Sony camera worth noting that’s not on the list: the <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7r-vi-review-sonys-high-resolution-hybrid-camera-gets-faster-smarter-and-more-expensive">Sony A7R VI</a>. </p><p>When the A7R VI launched, it debuted at second place on the Map Camera rankings just after the more affordable but lower resolution <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">A7 V</a> – Map Camera suggests the A7R VI's price may be impacting its popularity.</p><p>Another Sony had only one day of sales in July, but still rose up to 14th place: The <a href="https://www.digitalcameraworld.com/cameras/bridge-cameras/the-sony-rx10-v-is-a-fantastic-camera-but-this-mirrorless-combo-costs-less-weighs-nearly-the-same-and-reaches-almost-as-far">Sony RX10 V</a>, the company’s new superzoom <a href="https://www.digitalcameraworld.com/buying-guides/the-best-bridge-cameras">bridge camera</a>. With the camera only being released on July 31, it will be interesting to see where it ends up on the August list.</p><p>While the latest trends list from Map Camera contained several surprises, the top ten was also dotted with several expected repeat offenders, like the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a> in fifth place and the <a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a> in sixth. The full list of the top ten cameras from Map Camera includes:</p><ol start="1"><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/sony-a7-v-review">Sony A7 V</a></li><li><a href="https://www.digitalcameraworld.com/reviews/fujifilm-x100vi-review-dont-mess-with-a-winner">Fujifilm X100VI</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a7c-ii-review">Sony A7C II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/nikon-z5-ii-review">Nikon Z5 II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/compact-cameras/ricoh-gr-iv-review">Ricoh GR IV</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-powershot-sx740-hs-review">Canon PowerShot SX740 HS</a></li><li><a href="https://www.digitalcameraworld.com/reviews/sony-a6700-review">Sony a6700</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/reviews/canon-eos-r6-mark-ii-review">Canon EOS R6 Mark II</a></li><li><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a></li></ol><div data-widget-type="multimodelreview" data-model-name="Sony A7 V,Fujifilm X100VI,Sony A7C II,Nikon Z5 II,Ricoh GR IV" data-widget-title="Today's best deals on top trending cameras" class="hawk-root"></div><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Time to be more careful? Research says 22% of us leave our cameras or phones unattended in public to film or photograph ourselves ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I like to think I’m careful with my camera gear – but I have to admit, reading this research report from insurance company Aviva did cause me to feel a little guilty. </p><p><a href="https://www.aviva.com/newsroom/news-and-research-overview/news-releases/2026/08/one-in-five-leave-their-phone-or-camera-unattended-in-public/" target="_blank" rel="nofollow">The report</a> reveals that more than 1 in 5 of us (22%) leave our phone or camera unattended in a public place to photograph or film ourselves. And yeah… I have done that.</p><p>I’m already rationalizing with the usual excuses, which I’m sure you are too if you’ve done the same. It was only for a few seconds! I had my eyes on it the whole time! And so on and so on. </p><p>But the fact is that camera or phone theft can be the work of a few seconds, and the thief can be off with your belongings before you have time to react – especially given the increased prevalence of things like e-scooters. </p><p>You might not be surprised to learn that the people most guilty of this behaviour are content creators. </p><p>Almost 2 in 5 (38%) of people who reported engaging in this behaviour to create social media content, while a similar 34% reported that it was for the purpose of travel vlogging or travel photography. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1911px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="stcj24Md5cm2MuUM5LLS2V" name="leofoto4" alt="Leofoto MT-03mini tabletop tripod" src="https://cdn.mos.cms.futurecdn.net/stcj24Md5cm2MuUM5LLS2V.jpg" mos="" align="middle" fullscreen="" width="1911" height="1075" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Handy rigs for mounting your camera are great, but don't leave them unattended too long (if at all!) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Leofoto)</span></figcaption></figure><p>And don’t think this is purely a young people problem! </p><p>According to the research, it was the Gen X age cohort (45-60 years old) who self-reported as the worst offenders, with 41% having engaged in the behaviour in the process of creating social media content or professional content for work. </p><p>This was followed by 40% of millennials (29-44 years) and 38% of Gen Z (18-28 years).</p><p>As Aviva points out, even if you are conscientious and have taken out travel insurance, your ability to claim might be affected if you do not take reasonable care of your belongings. </p><p>Makes sense. I could hardly leave my <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> and lens on a streetside cafe table in Paris all day and reasonably expect to make an insurance claim if someone had made off with it by sunset. </p><p>When out in public by yourself, you’re always better off holding a camera selfie-style, keeping a firm grip at all times to deter opportunistic thieves. </p><p>This is why a <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">vlogging-style camera</a> with a flip-around screen is such a boon for travel vloggers and the like. And if you can attach a secure <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-wrist-strap">wrist strap</a>, so much the better! </p><p>For my part, I’m certainly going to stop tempting fate when I’m out and about in public. The camera stays in the hand – no matter how good the shot might be!</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Here's our guide to the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, as well as our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-camera-bags-and-cases-for-photographers">best camera bags</a> for keeping your precious gear safe on the move.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/time-to-be-more-careful-research-says-22-percent-of-us-leave-our-cameras-or-phones-unattended-in-public-to-film-or-photograph-ourselves</link>
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                            <![CDATA[ Content creators and travel vloggers are the worst offenders for leaving camera gear at risk, according to new research ]]>
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                                                                        <pubDate>Tue, 18 Aug 2026 09:20:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/BUyBJqbw732i2C8ZiUsmLf.jpg ]]></dc:source>
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                                <p>I like to think I’m careful with my camera gear – but I have to admit, reading this research report from insurance company Aviva did cause me to feel a little guilty. </p><p><a href="https://www.aviva.com/newsroom/news-and-research-overview/news-releases/2026/08/one-in-five-leave-their-phone-or-camera-unattended-in-public/" target="_blank" rel="nofollow">The report</a> reveals that more than 1 in 5 of us (22%) leave our phone or camera unattended in a public place to photograph or film ourselves. And yeah… I have done that.</p><p>I’m already rationalizing with the usual excuses, which I’m sure you are too if you’ve done the same. It was only for a few seconds! I had my eyes on it the whole time! And so on and so on. </p><p>But the fact is that camera or phone theft can be the work of a few seconds, and the thief can be off with your belongings before you have time to react – especially given the increased prevalence of things like e-scooters. </p><p>You might not be surprised to learn that the people most guilty of this behaviour are content creators. </p><p>Almost 2 in 5 (38%) of people who reported engaging in this behaviour to create social media content, while a similar 34% reported that it was for the purpose of travel vlogging or travel photography. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1911px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="stcj24Md5cm2MuUM5LLS2V" name="leofoto4" alt="Leofoto MT-03mini tabletop tripod" src="https://cdn.mos.cms.futurecdn.net/stcj24Md5cm2MuUM5LLS2V.jpg" mos="" align="middle" fullscreen="" width="1911" height="1075" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Handy rigs for mounting your camera are great, but don't leave them unattended too long (if at all!) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Leofoto)</span></figcaption></figure><p>And don’t think this is purely a young people problem! </p><p>According to the research, it was the Gen X age cohort (45-60 years old) who self-reported as the worst offenders, with 41% having engaged in the behaviour in the process of creating social media content or professional content for work. </p><p>This was followed by 40% of millennials (29-44 years) and 38% of Gen Z (18-28 years).</p><p>As Aviva points out, even if you are conscientious and have taken out travel insurance, your ability to claim might be affected if you do not take reasonable care of your belongings. </p><p>Makes sense. I could hardly leave my <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">mirrorless camera</a> and lens on a streetside cafe table in Paris all day and reasonably expect to make an insurance claim if someone had made off with it by sunset. </p><p>When out in public by yourself, you’re always better off holding a camera selfie-style, keeping a firm grip at all times to deter opportunistic thieves. </p><p>This is why a <a href="https://www.digitalcameraworld.com/buying-guides/best-cameras-for-vlogging">vlogging-style camera</a> with a flip-around screen is such a boon for travel vloggers and the like. And if you can attach a secure <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-wrist-strap">wrist strap</a>, so much the better! </p><p>For my part, I’m certainly going to stop tempting fate when I’m out and about in public. The camera stays in the hand – no matter how good the shot might be!</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like...</span></h3><p>Here's our guide to the <a href="https://www.digitalcameraworld.com/buying-guides/best-travel-camera">best travel cameras</a>, as well as our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-camera-bags-and-cases-for-photographers">best camera bags</a> for keeping your precious gear safe on the move.</p>
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                                                            <title><![CDATA[ Sirui Aurora 85mm f/1.4 review: a portrait lens that’s pretty as a picture in its own right ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I still remember reviewing my first ever Sirui tripod for the print edition of our sister publication, Digital Camera magazine, and that was about 20 years ago. I was impressed at the time, and it was around then that Sirui started to make it big in tripod manufacture, after originally launching back in 2001. Fast forward to 2015 and Sirui became better know as a designer and manufacturer of quality anamorphic and cine lenses.</p><p>More mainstream, the 85mm prime that I’m reviewing here is one of a pair of relatively new ‘Aurora’ lenses for mirrorless cameras, geared to shooting stills as well as video. Its companion is the Aurora 35mm f/1.4, which has the same fast f/1.4 aperture and similar handling characteristics. They look and feel an impressive pair of lenses, the 85mm aiming to be among the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-85mm-lenses-for-portraits">best portrait lenses</a> on the market.</p><p>Sirui’s Aurora lenses thus far are both available in a variety of mount options, including <a href="https://www.digitalcameraworld.com/uk/tag/sony">Sony</a> E (FE), <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> Z (FX), <a href="https://www.digitalcameraworld.com/uk/tag/panasonic">L-mount</a> and <a href="https://www.digitalcameraworld.com/uk/tag/fujifilm">Fujifilm</a> X. They’re full-frame compatible but can also be used on APS-C format cameras, on which the 85mm has an ‘effective’ focal length of about 127.5mm, stretching further into telephoto territory. Naturally, APS-C is the only option with the Fuji X-mount version of the lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4019px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="t64waiVN7kQMc8m8zetNYB" name="SA85 01 intro 2292" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/t64waiVN7kQMc8m8zetNYB.jpg" mos="" align="middle" fullscreen="1" width="4019" height="2261" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/t64waiVN7kQMc8m8zetNYB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With its high-end handling characteristics, weather-sealed build and classy finish, the Sirui Aurora 85mm looks a whole lot of lens for the money. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-specifications"><span>Sirui Aurora 85mm f/1.4: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Mount options</strong></p></td><td  ><p>Sony E (FE), Nikon Z (FX), L-mount, Fujifilm X</p></td></tr><tr><td class="firstcol " ><p><strong>Full frame</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Image stabilization</strong></p></td><td  ><p>No</p></td></tr><tr><td class="firstcol " ><p><strong>Lens construction</strong></p></td><td  ><p>14 elements in 9 groups</p></td></tr><tr><td class="firstcol " ><p><strong>Angle of view</strong></p></td><td  ><p>28.6 degrees</p></td></tr><tr><td class="firstcol " ><p><strong>Diaphragm blades</strong></p></td><td  ><p>15</p></td></tr><tr><td class="firstcol " ><p><strong>Minimum aperture</strong></p></td><td  ><p>f/16</p></td></tr><tr><td class="firstcol " ><p><strong>Minimum focus distance</strong></p></td><td  ><p>0.85m</p></td></tr><tr><td class="firstcol " ><p><strong>Maximum magnification</strong></p></td><td  ><p>0.12x</p></td></tr><tr><td class="firstcol " ><p><strong>Filter size</strong></p></td><td  ><p>67mm</p></td></tr><tr><td class="firstcol " ><p><strong>Dimensions</strong></p></td><td  ><p>80x102mm / 3.2x4.0in</p></td></tr><tr><td class="firstcol " ><p><strong>Weight</strong></p></td><td  ><p>540g / 18oz</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-price"><span>Sirui Aurora 85mm f/1.4: Price</span></h3><p>The Sirui Aurora 85mm f/1.4 carries a price tag of $599 / £549 / AU$959, which makes it very affordable for a lens of this type. The own-brand <a href="https://www.digitalcameraworld.com/reviews/sony-fe-85mm-f14-gm-ii-review">Sony FE 85mm f/1.4 G Master II</a> will set you back a comparatively huge $1,948 / £1,799 / AU$2,998. The Japanese <a href="https://www.digitalcameraworld.com/reviews/sigma-85mm-f14-dg-dn-art-review">Sigma 85mm f/1.4 DG DN Art</a> is also a fair bit pricier at $1,289 / £979 / AU$1,596, although the more directly competing Chinese <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time">Viltrox AF 85mm f/1.4 Pro</a> is similarly priced at $598 / £569 / AU$919. Another hot new Chinese contender is the <a href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best">Meike 85mm f/1.4 Mix II</a>, which launched in mid 2026 at $569 / £429 / AU$826. All in all, the Aurora 85mm f/1.4 looks outstanding value compared with Japanese competition, less so against alternative Chinese offerings.</p><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-design-handling"><span>Sirui Aurora 85mm f/1.4: Design & Handling</span></h3><p>First impressions might not always be correct but they still count for something. This Sirui gives an instant feelgood factor, with its smart retail box, complete with fabric lift-up loop and ID card. Open the box and you’re rewarded with a really high-quality soft case, somewhat reminiscent of high-end <a href="https://www.digitalcameraworld.com/uk/tag/sigma">Sigma</a> lenses but created in an eye-catching colorway of blue, silver and black.</p><p>It already looks like the lens has a lot to live up to but sure enough, it maintains the theme with a luxurious anodized aluminum barrel, a slew of control rings, switches and a function button, a colorful blue Sirui badge and an Aurora logo printed in a script font that makes it look like the lens has been lovingly signed by hand. As I say, first impressions…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4659px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="TQxkJUZdd2eott7aHpcfZB" name="SA85 2398" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/TQxkJUZdd2eott7aHpcfZB.jpg" mos="" align="middle" fullscreen="1" width="4659" height="2621" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TQxkJUZdd2eott7aHpcfZB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Aurora lenses are supplied in a stylish padded soft case that features a carrying handle, zipper two D-rings for adding a strap and a Velcro-fastening loop on the back. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The impression of quality is reinforced when you take the lens from its padded case and hold it in your hand. Everything about it says ‘up-market’, from the weather-sealed metal base at the back to the imposingly large, fluorine-coated optical element at the front. It’s conveniently compact and lightweight for an 85mm f/1.4 prime as well, measuring about 3x4 inches and tipping the scales at 540g / 18oz. For comparison, it’s about the same size as the Aurora 35mm lens and just a single ounce heavier.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="WABxDUmnK7UkPUSwm3EiVB" name="SA85 2293" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/WABxDUmnK7UkPUSwm3EiVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/WABxDUmnK7UkPUSwm3EiVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Suitably large to let in lots of light, the front element is also fluorine-coated to repel moisture and grease, and to aid cleaning. The filter attachment thread is 67mm, so a bit larger than the 62mm thread of the Aurora 35mm lens. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Like most self-respecting lenses for mirrorless cameras nowadays, the Aurora has autofocus, and its based on the mainstream type of system that relies on a linear stepping motor. True to type, it’s rapid and virtually silent in operation, as well as featuring an electronically coupled manual focus ring, which works with smooth precision.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ikzNYs3y8WjTTbah7rhzVB" name="SA85 2294" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ikzNYs3y8WjTTbah7rhzVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ikzNYs3y8WjTTbah7rhzVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The stepping motor autofocus system is typical in featuring an electronically coupled manual focus ring. As such, even manual focusing relies on electrically powered drive from the autofocus motor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>When I’m ‘in the moment’, shooting in time-critical scenarios, one thing I hate is having to delve into camera menus to swap between autofocus and manual focus modes, if the need arises. The Sirui comes to the rescue with a straightforward AF/MF switch on the side of the lens barrel, which is more intuitive and a whole lot quicker to operate. Just above the switch, again on the left hand side of the barrel, there’s a customizable function button.</p><p>I usually use the function button for AF-hold and it’s suitably labelled as AFL (AF-Lock) but there’s normally a bunch of other custom options available, depending on what camera body you’re using. My only gripe is that, considering that the 85mm f/1.4 lens is so ideal for portraiture, I wish there was a second function button up on top of the barrel, which would be more neatly under the thumb when shooting in portrait (upright) orientation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uRbMUNNFyeerwUNCKdCbVB" name="SA85 2295" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/uRbMUNNFyeerwUNCKdCbVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uRbMUNNFyeerwUNCKdCbVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Clearly labelled on the left hand side of the barrel are the AF/MF focus mode switch and customizable ‘AFL’ (AutoFocus Lock) function button. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Continuing the clarity of design and its white-on-black labelling, the aperture control ring is clearly marked in increments of one-third f/stops throughout the entire range from f/1.4 to f/16. It therefore gives you a direct, hands-on approach to aperture control via the lens itself if you’re shooting in Aperture-priority or Manual exposure modes. For Full Auto, Program and Shutter-priority shooting modes, there’s an A (Auto) position on the ring that defers aperture control to the camera body.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2SKb7U2Zh5nrCXnytSbFWB" name="SA85 2296" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/2SKb7U2Zh5nrCXnytSbFWB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2SKb7U2Zh5nrCXnytSbFWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Typically, the aperture control ring is marked in one-third f/stop increments and has an A (Auto) position at the narrow end of its range. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>One thing that’s featured in the Aurora 35mm lens but omitted in the 85mm is an Iris Lock switch. I’m sorry to see it go, as I like the security of being able to lock the aperture ring in its Auto position to avoid accidentally nudging it to a narrow aperture while carrying or shooting. Back on the plus side, I’m pleased that the lens features a Click On/Off switch for the aperture ring, which enables precise click steps for aperture control during stills, or smooth and silent transitions when shooting video.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KNUUFmxxG77MAokw97ipXB" name="SA85 2297" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/KNUUFmxxG77MAokw97ipXB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KNUUFmxxG77MAokw97ipXB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">On the opposite side of the lens to the AF/MF switch and function button, there’s a Click On/Off switch for the aperture ring. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Before we leave the topic of aperture control, it’s worth noting that the lens has an incredibly well-rounded diaphragm. It’s based on no less than 15 curved blades, which helps to maintain optimum quality of bokeh when stopping down from the widest aperture of f/1.4, giving ‘bokeh disks’ from lights and bright spots a similarly well-rounded appearance.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="VfBbMdpLeLfyTHcwczveTB" name="SA85 2303" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/VfBbMdpLeLfyTHcwczveTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfBbMdpLeLfyTHcwczveTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Aurora 85mm has one of the most well-rounded aperture diaphragms of any lens on the market, its 15 blades beating the 13 blades of its 35mm sibling. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The optical design is based on 14 elements arranged in 9 groups. These include an aspherical element, two ED (Extra-low Dispersion) elements and three HRI (High Refractive Index) elements. The overall aim is to enhance resolution, clarity and color rendition while keeping unwanted aberrations to a minimum – more on that later when I get to ‘performance’.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ggNbyynRsXPpSKUKwfYrUB" name="SA85 2299" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ggNbyynRsXPpSKUKwfYrUB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ggNbyynRsXPpSKUKwfYrUB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">As well as coatings to minimize the risk of ghosting and flare, the lens comes with a circular-profile hood. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>In keeping with the lens itself, the hood feels very well made. It has a circular profile with a grippy rubber handling ring and a ridged interior surface. However, unlike the petal-shaped hood that’s supplied with the Aurora 35mm lens, the 85mm hood lacks a lock/release button. As usual though, it has the same kind of bayonet-fit mechanism and enables compact stowage by reversing its orientation on the lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ct7MCTZk7QEPGnRBWUssWB" name="SA85 2300" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ct7MCTZk7QEPGnRBWUssWB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ct7MCTZk7QEPGnRBWUssWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The hood doesn’t add a huge amount to the overall length of the lens but does give physical protection to the front element, as well as reducing the risk of ghosting and flare. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I even like the design of the lens caps, which look purposeful and chunky. The front cap has a pinch-style release mechanism that makes it easy to fit or remove even when the hood is fitted to the lens in its front-facing orientation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="5w4snMNXiAzJjZX6imRwTB" name="SA85 2301" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/5w4snMNXiAzJjZX6imRwTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5w4snMNXiAzJjZX6imRwTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The front lens cap feels a quality item and is thoughtfully designed with an extra flourish. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Bringing up the rear, the mounting plate is made from solid metal and features gold-plated electronic contacts, along with a rubber weather-seal ring to avoid the ingress of dust and moisture through the joint between lens and camera body. Moreover, the lens features a comprehensive set of weather-seals throughout its length. As I’ve seen increasingly in recent lenses, there’s also a USB-C socket for the application of firmware updates, if and when needed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="8E3eZXdAfeZwmjUzd22oTB" name="SA85 2302" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/8E3eZXdAfeZwmjUzd22oTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8E3eZXdAfeZwmjUzd22oTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There’s a USB-C port built into the metal mounting plate, the latter also featuring a rubber weather-seal gasket. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-performance"><span>Sirui Aurora 85mm f/1.4: Performance</span></h3><p>You can make a strong case for the quality of blur being more important than outright sharpness for a portrait lens. Photographers often use a wide aperture to isolate the main subject within a scene by blurring a fussy background, and this is something that the Sirui does very well. It’s not just that the f/1.4 aperture enables a tight depth of field, it’s that the quality of bokeh itself is smooth and dreamy.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="cEfxLZB7qGnFax6tfwbadg" name="SA85 0927.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Okay, it’s not a portrait picture but the Sirui has done well to deliver good sharpness where it matters, for the main subject within the scene, while giving a dreamy blur to the background. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/4000 sec, f/1.4, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>It’s not just about sharpness and blur. 85mm lenses are also favored for portraiture because the short telephoto focal length gives the illusion of compressing perspective, which can be flattering for facial features. And it’s not only for portraiture either. That compression of perspective can be a creative bonus for landscape, cityscape and other shooting scenarios.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="if9RwfzAPEmLUfvfm75JNh" name="SA85 0935.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lines of railway goods wagons and background houses have a pleasantly compressed look, the 85mm focal length giving them a bit of a squeeze. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Given that you can use an 85mm for all sorts of general shooting opportunities, edge-to-edge sharpness can be important in some situations. The Sirui does well here as well, when called upon to render objects sharply from the center of the frame to the edges and corners.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="h2D7bXiUVUobYYU9pKHdQh" name="SA85 0897.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I couldn’t get any closer to the subject matter without jumping into the harbor’s murky depths, so the lens’s telephoto reach came in very handy for this shot. As I’d hope, sharpness is good from edge to edge and corner to corner. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>During testing, I found that while sharpness remained good towards the edges and corners of the image frame, control over lateral chromatic aberration really didn’t. Indeed, green and magenta fringing around high-contrast edges like the window frames in the image below were clear to see, even with automatic in-camera correction for fringing switched on in my <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> camera body. The pair of images shown comprise the full frame on the left, and an enlarged section from the top right hand corner on the right.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/eBg3VMtiPNzMwVrmRie8Hh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>Despite automatic in-camera correction being enabled for chromatic aberration in my Sony A7 III, green and magenta fringing is clear to see. <small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iFzuqQSCXpP2swhU4STigd.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>This enlarged section of the top right hand corner of the full image (left) more clearly shows the fringing around the high-contrast window frames.<small role="credit">Matthew Richards</small></figcaption></figure></figure><p>There’s also a touch of pincushion distortion, which isn’t uncommon in 85mm prime lenses. Unlike lateral chromatic aberration, however, it’s fairly minor and the Sirui certainly doesn’t rely heavily on automatic in-camera correction for distortion, unlike many recent lenses designed for mirrorless cameras.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5945px;"><p class="vanilla-image-block" style="padding-top:66.66%;"><img id="zcMJeRNejGZRadgmebiSRh" name="SA85 0908.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg" mos="" align="middle" fullscreen="1" width="5945" height="3963" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There’s a touch of pincushion distortion noticeable in this test shot of a brick wall, but it’s fairly minor. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I often run a specific test on ‘fast’ lenses, shooting a phrenology head in my back garden at various apertures from wide-open to a medium setting. The results give good indications of sharpness and the quality of bokeh for defocused areas. Moreover, fast lenses often suffer from axial/longitudinal chromatic aberration at the widest apertures, also known as bokeh fringing. This displays as color fringing around high-contrast transitions, just in front of and behind the plane of focus. The black lines and writing on the white porcelain of the phrenology head are a good test for this as well. The Sirui does well in most respects, although wide-open sharpness lacks a little bite.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/8udawkwKik7TUrMXHBFBNK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/1.4<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mqLdcD7JyTTCjeCDyMnBNK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/2<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8wckh9vmSEhfjGfoAMxwPK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/2.8<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VUvBizvGwzKHDwZBTx3KPK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/4<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/i7ekAx8gU9efzAuCGYq3QK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/5.6<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/F6Zsp2PXEpythYp82kJmRK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/9<small role="credit">Matthew Richards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-sample-images"><span>Sirui Aurora 85mm f/1.4: Sample Images</span></h3><p>Images in the sample gallery below were taken on a bright, sunny morning at the ‘floating harbor’ of Bristol Docks in the south west of England. I used a selection of wide aperture settings for a tight depth of field when shooting close-ups, and narrower apertures where I wanted edge-to-edge sharpness for more expansive subjects.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/QbeFg4t2sZKiDucjnVNr8f.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/8000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GRphBFfwoqK83TTFTYyf5h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/onRT9sjMyY6gapJSE4Ubzg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C4sBoonXQkKUSK7LKXD6og.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/80 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iMjiquBfVTFTTAx9CjtGdg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/2500 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7bYo2QsjBytKs88QYs8nyg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LtBRGsHd2dmQc4C6du8M2g.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QdmE7sGH8ehnRvRFcmtdfg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/100 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/b9DXWheEVpkBjhkXkTpsug.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/500 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3xSqkDnGBSahgkyhipqH6g.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/6400 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/zsMD4AoChRfvkPcR9JJmTf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/8000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/4000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7S8sTUg36b5jyDiynSwP8h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/200 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eBg3VMtiPNzMwVrmRie8Hh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pZJTPsFpqWDgn6fcjsUXtf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/9, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3VHP75s6fzrqmmoCbCwkLf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LD7u2Y2D2madUqXDnKqdue.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/500 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oiAtUkt3ypW5qm8fjcixyg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/60 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9H6iMisNrmmwX8qdT5q9Yh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JgHE2P5S3poz2R5KopzUVh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NjRJAb6SKFoqQTyVuehCSh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/icS6viFeuGdAHeBGoBAh9h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xBi3qTinTYso2UCtoh4Mcg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VPgR3SsrMVnKERTXFhdmgg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h9h5u6mXftNArVLXCp2xWg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S6Rvj9H24GvqqDuF4BJaFh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-lab-results"><span>Sirui Aurora 85mm f/1.4: Lab Results</span></h3><p>We run a range of lab tests under controlled conditions, using the Imatest Master testing suite. Photos of test charts are taken across the range of apertures and zooms (where available), then analyzed for sharpness, distortion and chromatic aberrations.</p><p>We use Imatest SFR (spatial frequency response) charts and analysis software to plot lens resolution at the center of the image frame, corners and mid-point distances, across the range of aperture settings and, with zoom lenses, at four different focal lengths. The tests also measure distortion and color fringing (chromatic aberration).</p><p><strong>Sharpness:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vwT9fBPrWvywRr946UTkvS" name="Sirui Aurora 85mm F1.4 - sharpness" alt="Sirui Aurora 85mm f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/vwT9fBPrWvywRr946UTkvS.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Sharpness in the center of frame is good wide open, and becomes excellent once you stop down to f/2.8, remaining so until f/11. There isn't that much of a reduction in sharpness in the mid-frame, though at the extreme corners image quality is noticeably softer.</p><p><strong>Fringing:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="6rnFKAmzePYhCuBCJ9UDwS" name="Sirui Aurora 85mm F1.4 - fringing" alt="Sirui Aurora 85mm f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/6rnFKAmzePYhCuBCJ9UDwS.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fringing is noticeable in the corners of frame at all apertures other than f/1.4.</p><p><strong>Distortion: 2.63</strong></p><p>There's noticeable pincushion distortion, visible when shooting geometric subjects.</p><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-verdict"><span>Sirui Aurora 85mm f/1.4: Verdict</span></h3><p>I feel that the Sirui Aurora 85mm f/1.4 offers an ‘affordable’ choice of portrait lens, compared with top-flight, own-brand primes from some camera manufacturers. Despite its relatively budget-friendly price tag, it’s immaculately turned out and has a robust aluminum weather-sealed build. It also has a wealth of handling extras including an AF-Lock button and aperture control ring with a click/de-click switch. So far, so good.</p><p>While the Aurora 85mm looks and feels standout value for money, I found that performance and image quality were also mostly very good, combining pleasing sharpness, clarity and color rendition with beautiful bokeh.</p><p>However, I also found a bit of a glitch in performance, in that the lens produced significant lateral chromatic aberration towards the edges and corner of the frame, that was still clearly visible with automatic correction enabled in my Sony A7 III. That’s a bit of an upset as far as I’m concerned, but I think the Sirui is a very appealing lens in all other respects.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>There are plentiful features packed into this reasonably compact lens, including an AF/MF switch, customizable AF-L button and an aperture control ring with a click/de-click switch.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>The lens looks and feels an up-market item with a weather-sealed aluminum barrel, high-end handling characteristics and a particularly well-rounded 15-blade aperture diaphragm.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★☆</p></td><td  ><p>Performance is very good in terms of autofocus, sharpness, clarity and color rendition but lateral chromatic aberration is problematic towards the edges and corners of the image frame.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★☆</p></td><td  ><p>The Sirui is much more affordable than various Japanese contenders but has a similar price to Chinese competition from the likes of Viltrox and Meike.</p></td></tr><tr><td class="firstcol " ><p><strong>Overall</strong></p></td><td  ><p>★★★★☆</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4057px;"><p class="vanilla-image-block" style="padding-top:42.86%;"><img id="FEPvydeLKbQQLLdaEcvVWB" name="SA85 00 hero 2291" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/FEPvydeLKbQQLLdaEcvVWB.jpg" mos="" align="middle" fullscreen="1" width="4057" height="1739" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/FEPvydeLKbQQLLdaEcvVWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="5bbf86d8-876a-11f1-b751-c7de54f3699a" data-action="Deal Block" data-label="Viltrox AF 85mm f/1.4 Pro" data-dimension48="Viltrox AF 85mm f/1.4 Pro" href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3dJBu5pgnPwX9pYN2HfbrU" name="Viltrox AF 85mm F1.4 Pro square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3dJBu5pgnPwX9pYN2HfbrU.jpg" mos="" align="middle" fullscreen="" width="1800" height="1800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time" data-dimension112="5bbf86d8-876a-11f1-b751-c7de54f3699a" data-action="Deal Block" data-label="Viltrox AF 85mm f/1.4 Pro" data-dimension48="Viltrox AF 85mm f/1.4 Pro" data-dimension25=""><strong>Viltrox AF 85mm f/1.4 Pro</strong></a> is available in Nikon Z (FX) and Sony E (FE) mount options. Compared with the Sirui Aurora, it has a virtually identical feature set and is similarly priced at $598 / £569 / AU$919. I’ve tested both of the Nikon and Sony mount options and found them to be excellent performers, although the lens isn’t available in L-mount or Fujifilm X-mount versions, at least not so far.</p></div><div class="product"><a data-dimension112="5bbf876e-876a-11f1-b074-e192c2ea48f7" data-action="Deal Block" data-label="Meike 85mm f/1.4 Mix II" data-dimension48="Meike 85mm f/1.4 Mix II" href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2214px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="33HKAatqRcJ7fGqGk7HL6d" name="Meike 85mm f1.4 Mix II square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/33HKAatqRcJ7fGqGk7HL6d.jpg" mos="" align="middle" fullscreen="" width="2214" height="2214" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best" data-dimension112="5bbf876e-876a-11f1-b074-e192c2ea48f7" data-action="Deal Block" data-label="Meike 85mm f/1.4 Mix II" data-dimension48="Meike 85mm f/1.4 Mix II" data-dimension25=""><strong>Meike 85mm f/1.4 Mix II</strong></a> is the second generation of this portrait prime, representing an updated and upgraded version of the original. Like the Viltrox, it’s available in Nikon Z (FX) and Sony E (FE) mount options, but adds L-mount to compatibility list. It launched in mid 2026 at a price of $569 / £429 / AU$826.</p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/sirui-aurora-85mm-f-1-4-review</link>
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                            <![CDATA[ The Sirui Aurora 85mm f/1.4 is a beautiful looking lens that’s immaculately finished and appears to be very good value at the price ]]>
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                                                                        <pubDate>Mon, 17 Aug 2026 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Matthew Richards ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/jDd3HmNtNWfRUREZztFrQo.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sirui Aurora 85mm f/1.4 product image]]></media:description>                                                            <media:text><![CDATA[Sirui Aurora 85mm f/1.4 product image]]></media:text>
                                <media:title type="plain"><![CDATA[Sirui Aurora 85mm f/1.4 product image]]></media:title>
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                                <p>I still remember reviewing my first ever Sirui tripod for the print edition of our sister publication, Digital Camera magazine, and that was about 20 years ago. I was impressed at the time, and it was around then that Sirui started to make it big in tripod manufacture, after originally launching back in 2001. Fast forward to 2015 and Sirui became better know as a designer and manufacturer of quality anamorphic and cine lenses.</p><p>More mainstream, the 85mm prime that I’m reviewing here is one of a pair of relatively new ‘Aurora’ lenses for mirrorless cameras, geared to shooting stills as well as video. Its companion is the Aurora 35mm f/1.4, which has the same fast f/1.4 aperture and similar handling characteristics. They look and feel an impressive pair of lenses, the 85mm aiming to be among the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-85mm-lenses-for-portraits">best portrait lenses</a> on the market.</p><p>Sirui’s Aurora lenses thus far are both available in a variety of mount options, including <a href="https://www.digitalcameraworld.com/uk/tag/sony">Sony</a> E (FE), <a href="https://www.digitalcameraworld.com/uk/tag/nikon">Nikon</a> Z (FX), <a href="https://www.digitalcameraworld.com/uk/tag/panasonic">L-mount</a> and <a href="https://www.digitalcameraworld.com/uk/tag/fujifilm">Fujifilm</a> X. They’re full-frame compatible but can also be used on APS-C format cameras, on which the 85mm has an ‘effective’ focal length of about 127.5mm, stretching further into telephoto territory. Naturally, APS-C is the only option with the Fuji X-mount version of the lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4019px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="t64waiVN7kQMc8m8zetNYB" name="SA85 01 intro 2292" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/t64waiVN7kQMc8m8zetNYB.jpg" mos="" align="middle" fullscreen="1" width="4019" height="2261" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/t64waiVN7kQMc8m8zetNYB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With its high-end handling characteristics, weather-sealed build and classy finish, the Sirui Aurora 85mm looks a whole lot of lens for the money. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-specifications"><span>Sirui Aurora 85mm f/1.4: Specifications</span></h3><div ><table><tbody><tr><td class="firstcol " ><p><strong>Mount options</strong></p></td><td  ><p>Sony E (FE), Nikon Z (FX), L-mount, Fujifilm X</p></td></tr><tr><td class="firstcol " ><p><strong>Full frame</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Autofocus</strong></p></td><td  ><p>Yes</p></td></tr><tr><td class="firstcol " ><p><strong>Image stabilization</strong></p></td><td  ><p>No</p></td></tr><tr><td class="firstcol " ><p><strong>Lens construction</strong></p></td><td  ><p>14 elements in 9 groups</p></td></tr><tr><td class="firstcol " ><p><strong>Angle of view</strong></p></td><td  ><p>28.6 degrees</p></td></tr><tr><td class="firstcol " ><p><strong>Diaphragm blades</strong></p></td><td  ><p>15</p></td></tr><tr><td class="firstcol " ><p><strong>Minimum aperture</strong></p></td><td  ><p>f/16</p></td></tr><tr><td class="firstcol " ><p><strong>Minimum focus distance</strong></p></td><td  ><p>0.85m</p></td></tr><tr><td class="firstcol " ><p><strong>Maximum magnification</strong></p></td><td  ><p>0.12x</p></td></tr><tr><td class="firstcol " ><p><strong>Filter size</strong></p></td><td  ><p>67mm</p></td></tr><tr><td class="firstcol " ><p><strong>Dimensions</strong></p></td><td  ><p>80x102mm / 3.2x4.0in</p></td></tr><tr><td class="firstcol " ><p><strong>Weight</strong></p></td><td  ><p>540g / 18oz</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-price"><span>Sirui Aurora 85mm f/1.4: Price</span></h3><p>The Sirui Aurora 85mm f/1.4 carries a price tag of $599 / £549 / AU$959, which makes it very affordable for a lens of this type. The own-brand <a href="https://www.digitalcameraworld.com/reviews/sony-fe-85mm-f14-gm-ii-review">Sony FE 85mm f/1.4 G Master II</a> will set you back a comparatively huge $1,948 / £1,799 / AU$2,998. The Japanese <a href="https://www.digitalcameraworld.com/reviews/sigma-85mm-f14-dg-dn-art-review">Sigma 85mm f/1.4 DG DN Art</a> is also a fair bit pricier at $1,289 / £979 / AU$1,596, although the more directly competing Chinese <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time">Viltrox AF 85mm f/1.4 Pro</a> is similarly priced at $598 / £569 / AU$919. Another hot new Chinese contender is the <a href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best">Meike 85mm f/1.4 Mix II</a>, which launched in mid 2026 at $569 / £429 / AU$826. All in all, the Aurora 85mm f/1.4 looks outstanding value compared with Japanese competition, less so against alternative Chinese offerings.</p><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-design-handling"><span>Sirui Aurora 85mm f/1.4: Design & Handling</span></h3><p>First impressions might not always be correct but they still count for something. This Sirui gives an instant feelgood factor, with its smart retail box, complete with fabric lift-up loop and ID card. Open the box and you’re rewarded with a really high-quality soft case, somewhat reminiscent of high-end <a href="https://www.digitalcameraworld.com/uk/tag/sigma">Sigma</a> lenses but created in an eye-catching colorway of blue, silver and black.</p><p>It already looks like the lens has a lot to live up to but sure enough, it maintains the theme with a luxurious anodized aluminum barrel, a slew of control rings, switches and a function button, a colorful blue Sirui badge and an Aurora logo printed in a script font that makes it look like the lens has been lovingly signed by hand. As I say, first impressions…</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4659px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="TQxkJUZdd2eott7aHpcfZB" name="SA85 2398" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/TQxkJUZdd2eott7aHpcfZB.jpg" mos="" align="middle" fullscreen="1" width="4659" height="2621" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/TQxkJUZdd2eott7aHpcfZB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Aurora lenses are supplied in a stylish padded soft case that features a carrying handle, zipper two D-rings for adding a strap and a Velcro-fastening loop on the back. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The impression of quality is reinforced when you take the lens from its padded case and hold it in your hand. Everything about it says ‘up-market’, from the weather-sealed metal base at the back to the imposingly large, fluorine-coated optical element at the front. It’s conveniently compact and lightweight for an 85mm f/1.4 prime as well, measuring about 3x4 inches and tipping the scales at 540g / 18oz. For comparison, it’s about the same size as the Aurora 35mm lens and just a single ounce heavier.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="WABxDUmnK7UkPUSwm3EiVB" name="SA85 2293" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/WABxDUmnK7UkPUSwm3EiVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/WABxDUmnK7UkPUSwm3EiVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Suitably large to let in lots of light, the front element is also fluorine-coated to repel moisture and grease, and to aid cleaning. The filter attachment thread is 67mm, so a bit larger than the 62mm thread of the Aurora 35mm lens. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Like most self-respecting lenses for mirrorless cameras nowadays, the Aurora has autofocus, and its based on the mainstream type of system that relies on a linear stepping motor. True to type, it’s rapid and virtually silent in operation, as well as featuring an electronically coupled manual focus ring, which works with smooth precision.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ikzNYs3y8WjTTbah7rhzVB" name="SA85 2294" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ikzNYs3y8WjTTbah7rhzVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ikzNYs3y8WjTTbah7rhzVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The stepping motor autofocus system is typical in featuring an electronically coupled manual focus ring. As such, even manual focusing relies on electrically powered drive from the autofocus motor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>When I’m ‘in the moment’, shooting in time-critical scenarios, one thing I hate is having to delve into camera menus to swap between autofocus and manual focus modes, if the need arises. The Sirui comes to the rescue with a straightforward AF/MF switch on the side of the lens barrel, which is more intuitive and a whole lot quicker to operate. Just above the switch, again on the left hand side of the barrel, there’s a customizable function button.</p><p>I usually use the function button for AF-hold and it’s suitably labelled as AFL (AF-Lock) but there’s normally a bunch of other custom options available, depending on what camera body you’re using. My only gripe is that, considering that the 85mm f/1.4 lens is so ideal for portraiture, I wish there was a second function button up on top of the barrel, which would be more neatly under the thumb when shooting in portrait (upright) orientation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="uRbMUNNFyeerwUNCKdCbVB" name="SA85 2295" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/uRbMUNNFyeerwUNCKdCbVB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/uRbMUNNFyeerwUNCKdCbVB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Clearly labelled on the left hand side of the barrel are the AF/MF focus mode switch and customizable ‘AFL’ (AutoFocus Lock) function button. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Continuing the clarity of design and its white-on-black labelling, the aperture control ring is clearly marked in increments of one-third f/stops throughout the entire range from f/1.4 to f/16. It therefore gives you a direct, hands-on approach to aperture control via the lens itself if you’re shooting in Aperture-priority or Manual exposure modes. For Full Auto, Program and Shutter-priority shooting modes, there’s an A (Auto) position on the ring that defers aperture control to the camera body.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2SKb7U2Zh5nrCXnytSbFWB" name="SA85 2296" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/2SKb7U2Zh5nrCXnytSbFWB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/2SKb7U2Zh5nrCXnytSbFWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Typically, the aperture control ring is marked in one-third f/stop increments and has an A (Auto) position at the narrow end of its range. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>One thing that’s featured in the Aurora 35mm lens but omitted in the 85mm is an Iris Lock switch. I’m sorry to see it go, as I like the security of being able to lock the aperture ring in its Auto position to avoid accidentally nudging it to a narrow aperture while carrying or shooting. Back on the plus side, I’m pleased that the lens features a Click On/Off switch for the aperture ring, which enables precise click steps for aperture control during stills, or smooth and silent transitions when shooting video.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KNUUFmxxG77MAokw97ipXB" name="SA85 2297" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/KNUUFmxxG77MAokw97ipXB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/KNUUFmxxG77MAokw97ipXB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">On the opposite side of the lens to the AF/MF switch and function button, there’s a Click On/Off switch for the aperture ring. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Before we leave the topic of aperture control, it’s worth noting that the lens has an incredibly well-rounded diaphragm. It’s based on no less than 15 curved blades, which helps to maintain optimum quality of bokeh when stopping down from the widest aperture of f/1.4, giving ‘bokeh disks’ from lights and bright spots a similarly well-rounded appearance.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="VfBbMdpLeLfyTHcwczveTB" name="SA85 2303" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/VfBbMdpLeLfyTHcwczveTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/VfBbMdpLeLfyTHcwczveTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Aurora 85mm has one of the most well-rounded aperture diaphragms of any lens on the market, its 15 blades beating the 13 blades of its 35mm sibling. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>The optical design is based on 14 elements arranged in 9 groups. These include an aspherical element, two ED (Extra-low Dispersion) elements and three HRI (High Refractive Index) elements. The overall aim is to enhance resolution, clarity and color rendition while keeping unwanted aberrations to a minimum – more on that later when I get to ‘performance’.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ggNbyynRsXPpSKUKwfYrUB" name="SA85 2299" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ggNbyynRsXPpSKUKwfYrUB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ggNbyynRsXPpSKUKwfYrUB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">As well as coatings to minimize the risk of ghosting and flare, the lens comes with a circular-profile hood. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>In keeping with the lens itself, the hood feels very well made. It has a circular profile with a grippy rubber handling ring and a ridged interior surface. However, unlike the petal-shaped hood that’s supplied with the Aurora 35mm lens, the 85mm hood lacks a lock/release button. As usual though, it has the same kind of bayonet-fit mechanism and enables compact stowage by reversing its orientation on the lens.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3545px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="ct7MCTZk7QEPGnRBWUssWB" name="SA85 2300" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/ct7MCTZk7QEPGnRBWUssWB.jpg" mos="" align="middle" fullscreen="1" width="3545" height="1994" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/ct7MCTZk7QEPGnRBWUssWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The hood doesn’t add a huge amount to the overall length of the lens but does give physical protection to the front element, as well as reducing the risk of ghosting and flare. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I even like the design of the lens caps, which look purposeful and chunky. The front cap has a pinch-style release mechanism that makes it easy to fit or remove even when the hood is fitted to the lens in its front-facing orientation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="5w4snMNXiAzJjZX6imRwTB" name="SA85 2301" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/5w4snMNXiAzJjZX6imRwTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/5w4snMNXiAzJjZX6imRwTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The front lens cap feels a quality item and is thoughtfully designed with an extra flourish. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Bringing up the rear, the mounting plate is made from solid metal and features gold-plated electronic contacts, along with a rubber weather-seal ring to avoid the ingress of dust and moisture through the joint between lens and camera body. Moreover, the lens features a comprehensive set of weather-seals throughout its length. As I’ve seen increasingly in recent lenses, there’s also a USB-C socket for the application of firmware updates, if and when needed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3153px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="8E3eZXdAfeZwmjUzd22oTB" name="SA85 2302" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/8E3eZXdAfeZwmjUzd22oTB.jpg" mos="" align="middle" fullscreen="1" width="3153" height="1774" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/8E3eZXdAfeZwmjUzd22oTB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There’s a USB-C port built into the metal mounting plate, the latter also featuring a rubber weather-seal gasket. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-performance"><span>Sirui Aurora 85mm f/1.4: Performance</span></h3><p>You can make a strong case for the quality of blur being more important than outright sharpness for a portrait lens. Photographers often use a wide aperture to isolate the main subject within a scene by blurring a fussy background, and this is something that the Sirui does very well. It’s not just that the f/1.4 aperture enables a tight depth of field, it’s that the quality of bokeh itself is smooth and dreamy.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="cEfxLZB7qGnFax6tfwbadg" name="SA85 0927.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Okay, it’s not a portrait picture but the Sirui has done well to deliver good sharpness where it matters, for the main subject within the scene, while giving a dreamy blur to the background. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/4000 sec, f/1.4, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>It’s not just about sharpness and blur. 85mm lenses are also favored for portraiture because the short telephoto focal length gives the illusion of compressing perspective, which can be flattering for facial features. And it’s not only for portraiture either. That compression of perspective can be a creative bonus for landscape, cityscape and other shooting scenarios.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="if9RwfzAPEmLUfvfm75JNh" name="SA85 0935.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The lines of railway goods wagons and background houses have a pleasantly compressed look, the 85mm focal length giving them a bit of a squeeze. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>Given that you can use an 85mm for all sorts of general shooting opportunities, edge-to-edge sharpness can be important in some situations. The Sirui does well here as well, when called upon to render objects sharply from the center of the frame to the edges and corners.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="h2D7bXiUVUobYYU9pKHdQh" name="SA85 0897.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg" mos="" align="middle" fullscreen="1" width="6000" height="4000" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I couldn’t get any closer to the subject matter without jumping into the harbor’s murky depths, so the lens’s telephoto reach came in very handy for this shot. As I’d hope, sharpness is good from edge to edge and corner to corner. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>During testing, I found that while sharpness remained good towards the edges and corners of the image frame, control over lateral chromatic aberration really didn’t. Indeed, green and magenta fringing around high-contrast edges like the window frames in the image below were clear to see, even with automatic in-camera correction for fringing switched on in my <a href="https://www.digitalcameraworld.com/reviews/sony-a7-iii-review">Sony A7 III</a> camera body. The pair of images shown comprise the full frame on the left, and an enlarged section from the top right hand corner on the right.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/eBg3VMtiPNzMwVrmRie8Hh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>Despite automatic in-camera correction being enabled for chromatic aberration in my Sony A7 III, green and magenta fringing is clear to see. <small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iFzuqQSCXpP2swhU4STigd.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>This enlarged section of the top right hand corner of the full image (left) more clearly shows the fringing around the high-contrast window frames.<small role="credit">Matthew Richards</small></figcaption></figure></figure><p>There’s also a touch of pincushion distortion, which isn’t uncommon in 85mm prime lenses. Unlike lateral chromatic aberration, however, it’s fairly minor and the Sirui certainly doesn’t rely heavily on automatic in-camera correction for distortion, unlike many recent lenses designed for mirrorless cameras.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5945px;"><p class="vanilla-image-block" style="padding-top:66.66%;"><img id="zcMJeRNejGZRadgmebiSRh" name="SA85 0908.JPG" alt="Sirui Aurora 85mm f/1.4 example image" src="https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg" mos="" align="middle" fullscreen="1" width="5945" height="3963" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There’s a touch of pincushion distortion noticeable in this test shot of a brick wall, but it’s fairly minor. EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><p>I often run a specific test on ‘fast’ lenses, shooting a phrenology head in my back garden at various apertures from wide-open to a medium setting. The results give good indications of sharpness and the quality of bokeh for defocused areas. Moreover, fast lenses often suffer from axial/longitudinal chromatic aberration at the widest apertures, also known as bokeh fringing. This displays as color fringing around high-contrast transitions, just in front of and behind the plane of focus. The black lines and writing on the white porcelain of the phrenology head are a good test for this as well. The Sirui does well in most respects, although wide-open sharpness lacks a little bite.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/8udawkwKik7TUrMXHBFBNK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/1.4<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mqLdcD7JyTTCjeCDyMnBNK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/2<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8wckh9vmSEhfjGfoAMxwPK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/2.8<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VUvBizvGwzKHDwZBTx3KPK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/4<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/i7ekAx8gU9efzAuCGYq3QK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/5.6<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/F6Zsp2PXEpythYp82kJmRK.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>f/9<small role="credit">Matthew Richards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-sample-images"><span>Sirui Aurora 85mm f/1.4: Sample Images</span></h3><p>Images in the sample gallery below were taken on a bright, sunny morning at the ‘floating harbor’ of Bristol Docks in the south west of England. I used a selection of wide aperture settings for a tight depth of field when shooting close-ups, and narrower apertures where I wanted edge-to-edge sharpness for more expansive subjects.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/QbeFg4t2sZKiDucjnVNr8f.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/8000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GRphBFfwoqK83TTFTYyf5h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h2D7bXiUVUobYYU9pKHdQh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/onRT9sjMyY6gapJSE4Ubzg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C4sBoonXQkKUSK7LKXD6og.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/80 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/zcMJeRNejGZRadgmebiSRh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iMjiquBfVTFTTAx9CjtGdg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/2500 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7bYo2QsjBytKs88QYs8nyg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LtBRGsHd2dmQc4C6du8M2g.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QdmE7sGH8ehnRvRFcmtdfg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/100 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/b9DXWheEVpkBjhkXkTpsug.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/500 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3xSqkDnGBSahgkyhipqH6g.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/6400 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/zsMD4AoChRfvkPcR9JJmTf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/8000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cEfxLZB7qGnFax6tfwbadg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/4000 sec, f/1.4, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7S8sTUg36b5jyDiynSwP8h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/200 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eBg3VMtiPNzMwVrmRie8Hh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/5.6, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pZJTPsFpqWDgn6fcjsUXtf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/9, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/if9RwfzAPEmLUfvfm75JNh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/160 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3VHP75s6fzrqmmoCbCwkLf.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/640 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LD7u2Y2D2madUqXDnKqdue.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/500 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oiAtUkt3ypW5qm8fjcixyg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/60 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9H6iMisNrmmwX8qdT5q9Yh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JgHE2P5S3poz2R5KopzUVh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NjRJAb6SKFoqQTyVuehCSh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/icS6viFeuGdAHeBGoBAh9h.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xBi3qTinTYso2UCtoh4Mcg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VPgR3SsrMVnKERTXFhdmgg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/250 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h9h5u6mXftNArVLXCp2xWg.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/320 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S6Rvj9H24GvqqDuF4BJaFh.jpg" alt="Sirui Aurora 85mm f/1.4 example image" /><figcaption>EXIF: Sony A7 III + Sirui Aurora 85mm f/1.4 (1/400 sec, f/8, ISO 100)<small role="credit">Matthew Richards</small></figcaption></figure></figure><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-lab-results"><span>Sirui Aurora 85mm f/1.4: Lab Results</span></h3><p>We run a range of lab tests under controlled conditions, using the Imatest Master testing suite. Photos of test charts are taken across the range of apertures and zooms (where available), then analyzed for sharpness, distortion and chromatic aberrations.</p><p>We use Imatest SFR (spatial frequency response) charts and analysis software to plot lens resolution at the center of the image frame, corners and mid-point distances, across the range of aperture settings and, with zoom lenses, at four different focal lengths. The tests also measure distortion and color fringing (chromatic aberration).</p><p><strong>Sharpness:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="vwT9fBPrWvywRr946UTkvS" name="Sirui Aurora 85mm F1.4 - sharpness" alt="Sirui Aurora 85mm f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/vwT9fBPrWvywRr946UTkvS.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Sharpness in the center of frame is good wide open, and becomes excellent once you stop down to f/2.8, remaining so until f/11. There isn't that much of a reduction in sharpness in the mid-frame, though at the extreme corners image quality is noticeably softer.</p><p><strong>Fringing:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="6rnFKAmzePYhCuBCJ9UDwS" name="Sirui Aurora 85mm F1.4 - fringing" alt="Sirui Aurora 85mm f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/6rnFKAmzePYhCuBCJ9UDwS.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fringing is noticeable in the corners of frame at all apertures other than f/1.4.</p><p><strong>Distortion: 2.63</strong></p><p>There's noticeable pincushion distortion, visible when shooting geometric subjects.</p><h3 class="article-body__section" id="section-sirui-aurora-85mm-f-1-4-verdict"><span>Sirui Aurora 85mm f/1.4: Verdict</span></h3><p>I feel that the Sirui Aurora 85mm f/1.4 offers an ‘affordable’ choice of portrait lens, compared with top-flight, own-brand primes from some camera manufacturers. Despite its relatively budget-friendly price tag, it’s immaculately turned out and has a robust aluminum weather-sealed build. It also has a wealth of handling extras including an AF-Lock button and aperture control ring with a click/de-click switch. So far, so good.</p><p>While the Aurora 85mm looks and feels standout value for money, I found that performance and image quality were also mostly very good, combining pleasing sharpness, clarity and color rendition with beautiful bokeh.</p><p>However, I also found a bit of a glitch in performance, in that the lens produced significant lateral chromatic aberration towards the edges and corner of the frame, that was still clearly visible with automatic correction enabled in my Sony A7 III. That’s a bit of an upset as far as I’m concerned, but I think the Sirui is a very appealing lens in all other respects.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p>★★★★★</p></td><td  ><p>There are plentiful features packed into this reasonably compact lens, including an AF/MF switch, customizable AF-L button and an aperture control ring with a click/de-click switch.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p>★★★★★</p></td><td  ><p>The lens looks and feels an up-market item with a weather-sealed aluminum barrel, high-end handling characteristics and a particularly well-rounded 15-blade aperture diaphragm.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p>★★★★☆</p></td><td  ><p>Performance is very good in terms of autofocus, sharpness, clarity and color rendition but lateral chromatic aberration is problematic towards the edges and corners of the image frame.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p>★★★★☆</p></td><td  ><p>The Sirui is much more affordable than various Japanese contenders but has a similar price to Chinese competition from the likes of Viltrox and Meike.</p></td></tr><tr><td class="firstcol " ><p><strong>Overall</strong></p></td><td  ><p>★★★★☆</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4057px;"><p class="vanilla-image-block" style="padding-top:42.86%;"><img id="FEPvydeLKbQQLLdaEcvVWB" name="SA85 00 hero 2291" alt="Sirui Aurora 85mm f/1.4 product image" src="https://cdn.mos.cms.futurecdn.net/FEPvydeLKbQQLLdaEcvVWB.jpg" mos="" align="middle" fullscreen="1" width="4057" height="1739" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/FEPvydeLKbQQLLdaEcvVWB.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Matthew Richards)</span></figcaption></figure><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="5bbf86d8-876a-11f1-b751-c7de54f3699a" data-action="Deal Block" data-label="Viltrox AF 85mm f/1.4 Pro" data-dimension48="Viltrox AF 85mm f/1.4 Pro" href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="3dJBu5pgnPwX9pYN2HfbrU" name="Viltrox AF 85mm F1.4 Pro square.JPG" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/3dJBu5pgnPwX9pYN2HfbrU.jpg" mos="" align="middle" fullscreen="" width="1800" height="1800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/lenses/viltrox-af-85mm-f-1-4-pro-review-ready-for-your-close-up-its-portrait-prime-time" data-dimension112="5bbf86d8-876a-11f1-b751-c7de54f3699a" data-action="Deal Block" data-label="Viltrox AF 85mm f/1.4 Pro" data-dimension48="Viltrox AF 85mm f/1.4 Pro" data-dimension25=""><strong>Viltrox AF 85mm f/1.4 Pro</strong></a> is available in Nikon Z (FX) and Sony E (FE) mount options. Compared with the Sirui Aurora, it has a virtually identical feature set and is similarly priced at $598 / £569 / AU$919. I’ve tested both of the Nikon and Sony mount options and found them to be excellent performers, although the lens isn’t available in L-mount or Fujifilm X-mount versions, at least not so far.</p></div><div class="product"><a data-dimension112="5bbf876e-876a-11f1-b074-e192c2ea48f7" data-action="Deal Block" data-label="Meike 85mm f/1.4 Mix II" data-dimension48="Meike 85mm f/1.4 Mix II" href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2214px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="33HKAatqRcJ7fGqGk7HL6d" name="Meike 85mm f1.4 Mix II square" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/33HKAatqRcJ7fGqGk7HL6d.jpg" mos="" align="middle" fullscreen="" width="2214" height="2214" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/lenses/meike-85mm-f-1-4-mix-ii-review-wait-ages-for-an-updated-upgraded-meike-85mm-prime-and-then-two-come-along-almost-at-once-this-ones-the-best" data-dimension112="5bbf876e-876a-11f1-b074-e192c2ea48f7" data-action="Deal Block" data-label="Meike 85mm f/1.4 Mix II" data-dimension48="Meike 85mm f/1.4 Mix II" data-dimension25=""><strong>Meike 85mm f/1.4 Mix II</strong></a> is the second generation of this portrait prime, representing an updated and upgraded version of the original. Like the Viltrox, it’s available in Nikon Z (FX) and Sony E (FE) mount options, but adds L-mount to compatibility list. It launched in mid 2026 at a price of $569 / £429 / AU$826.</p></div>
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                                                            <title><![CDATA[ Insta360 X6 review – is this the 360-degree camera that can kill the DJI Pocket and the GoPro? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Insta360 has over 70% of the 360-degree camera market, and its last few generations of cameras have been as recognisable as they were functional. There have been ten years of development, before the 'X series' has settled on a rough shape and incremental improvements that make for a 360-degree camera that can also be an action camera.</p><p>In recent months, though, the dominant X-series has faced more competition than ever before, in the form of the <a href="https://www.digitalcameraworld.com/cameras/360-cameras/dji-osmo-360-review">DJI Osmo 360</a> and the <a href="https://www.digitalcameraworld.com/cameras/360-cameras/gopro-max-2-review-first-hands-on-experience-with-the-max-2">GoPro Max 2</a>. Insta360 has responded by shaking things up in a number of ways for this new generation – it is a new shape, it brings more power – both in terms of battery life and computational abilities, and it has bigger image sensors to make it more capable in low light.</p><p>Insta360 is also keen to help make 360-degree creation easier, bringing more AI features to the table.</p><p>The question is: Has Insta360 done enough to stay ahead of the much tougher game? I have been lucky enough to get early access to one of the cameras and have been out testing it to answer exactly that question.</p><h3 class="article-body__section" id="section-price"><span>Price </span></h3><p>The Insta360 X6 launches at a category-topping $699 / £619 (or $799 / £709 for the 'Essentials Bundle' which adds the near-essential selfie stick as well as other probably-less-necessary accessories like a fast-charge case and extra battery).</p><p>That is some way in excess of the GoPro Max 2, or the DJI Osmo 360, a premium Insta360 understands too. The X5 and X4 Air will remain for sale, with the X6 sitting at the top of the range.</p><div data-widget-type="review" data-model-name="Insta360 X6" class="hawk-root"></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5754px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="SjnvqFi4sSaVuzcYWZqs3e" name="DSC06976-range" alt="Insta360 X6 in black and white plus old range behind" src="https://cdn.mos.cms.futurecdn.net/SjnvqFi4sSaVuzcYWZqs3e.jpg" mos="" align="middle" fullscreen="" width="5754" height="3238" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Insta360 X6 – in white and black – seen with the history of Insta360 cameras behind at an even to celebrate the company's 10 year history. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-specs"><span>Specs</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Resoulution v max frame rate</p></td><td  ><p>8K50</p></td></tr><tr><td class="firstcol " ><p>Sensor size</p></td><td  ><p>1/1.1" Square Sensor</p></td></tr><tr><td class="firstcol " ><p>Stills resolution</p></td><td  ><p>120MP</p></td></tr><tr><td class="firstcol " ><p>Single Lens mode max</p></td><td  ><p>5120x3840 (5K) at 60fps Or 1:1 for FreeFrame: 6016x6016 (6K)</p></td></tr><tr><td class="firstcol " ><p>Color science</p></td><td  ><p>10-bit I-Log, Dolby Vision</p></td></tr><tr><td class="firstcol " ><p>Timelapse resolution max</p></td><td  ><p>16K (15360×7680)</p></td></tr><tr><td class="firstcol " ><p>Battery Life</p></td><td  ><p>140 minutes</p></td></tr><tr><td class="firstcol " ><p>Connectivity</p></td><td  ><p>USB-C, Bluetooth, Wi-Fi</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>47GB Built-in + MicroSD</p></td></tr><tr><td class="firstcol " ><p>Screen size</p></td><td  ><p>2.32'' OLED</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>196g</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="dq3dt7EDptuf6VTmeiFHiC" name="DSC06934.JPG" alt="Insta360 X6 on the High Line in New York" src="https://cdn.mos.cms.futurecdn.net/dq3dt7EDptuf6VTmeiFHiC.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-build-and-handling"><span>Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="VhmHFexoBgTREBEid35sGM" name="DSC06834.JPG" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/VhmHFexoBgTREBEid35sGM.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>For the first time in several generations, Insta360 has changed the form factor of the camera. The X3, X4, X4 Air and X5 are all virtually the same height and width, placing buttons beneath the screen and the back-to-back lenses at the top.</p><p>The new X6 dispenses with those two physical buttons, opting to add a pressure-sensitive display which can be pressed (even when wearing a glove) to act as a shutter button, while moving the mode button to the other side.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="uaYrFPaTBYLVamLb4mTsiR" name="DSC06829.JPG" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/uaYrFPaTBYLVamLb4mTsiR.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The two main buttons on the screen are easily pressed, so starting and stopping recording is straightforward (and you can enable a pressure sensitive screen start-stop for gloved hands).</p><p>While the camera remains compatible with Insta360's magnetic mount system, four contacts for pogo pins mean that new accessories – including a version of the selfie stick that has a battery in the handle and keeps the camera running for much longer, ideal for a long shoot or an extended timelapse.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="DbHdzMHBbxLQcodKtCB3t8" name="DSC07151.JPG" alt="Insta360 X6 and new battery pole" src="https://cdn.mos.cms.futurecdn.net/DbHdzMHBbxLQcodKtCB3t8.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The base of the Insta360 X5 (left) and the new X6 (middle) – it has the same mounts, but the additional pogo pins and contacts mean that new accessories like the battery handle (right) can communicate and transmit power. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This re-imagination of the design makes a lot of sense because the more compact form factor is easier to use for action situations. The camera nevertheless now packs ambient light sensors and an AdaptiveTone 2.0 system to meter each camera separately.</p><p>The X6 is also better equipped to record action, boasting faster 8K50 fps (its predecessor maxed out at 30fps). There is support for Dolby Vision HDR and 10-bit color.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="cwuPifr36CSSuer35dhCmG" name="DSC06937.JPG" alt="Insta360 X6 on high line" src="https://cdn.mos.cms.futurecdn.net/cwuPifr36CSSuer35dhCmG.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In terms of rugged strength, the camera feels convincing, all the ports behind sealed doors. It is waterproof to 20m/60ft without a case, and new '2.0' lenses are easier to replace in the field (and priced lower than before too).</p><h3 class="article-body__section" id="section-performance"><span>Performance</span></h3><p>Perhaps I should start by saying that pulling content from the device to assemble clips was as painless a process as I've experienced with a 360-degree camera. </p><p>The Studio app was my tool of choice, though it can also be done on the phone, and files copy over surprisingly fast thanks to the Wi-Fi 6 connection.</p><iframe src="https://content.jwplatform.com/players/mSAv6hnp.html" id="mSAv6hnp" title="Insta360 X6 review sample clips with Adam Juniper from DCW" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mXSvPzo8cdwYKx7ZfqioH5" name="IMG_20260729_172409_00_059" alt="Sample pic taken with Insta360 X6 of 30 Rock" src="https://cdn.mos.cms.futurecdn.net/mXSvPzo8cdwYKx7ZfqioH5.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YXqwCyhEz24VcLVVX5WgtY" name="ezgif-7ed7160400d465a7" alt="Insta360 X6 / Total Solar Eclipse timelapse" src="https://cdn.mos.cms.futurecdn.net/YXqwCyhEz24VcLVVX5WgtY.gif" mos="" align="middle" fullscreen="" width="800" height="450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Not entirely fair on the X6 in terms of image quality, but this shows you what happens when you crop very tightly on a 8K spherical timelapse of the total solar eclipse (and then convert to an animated GIF, a file format limited to 256 colors). My point is more that it was capable of revealing enough detail that the 'ring of fire' is clearly visible. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Adam Juniper)</span></figcaption></figure><p>I can see in my first tests that the investment in larger image sensors has been worth it – the image quality, both stills and video, is markedly improved from the previous versions, and that shows in footage I was able to capture in locations like Times Square, where detail was captured in the rapidly flashing lighting, while the darker area </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6208px;"><p class="vanilla-image-block" style="padding-top:50.00%;"><img id="rPowgYRvdMqC8qVmyWj4Rb" name="IMG_20260728_160208_00_030" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/rPowgYRvdMqC8qVmyWj4Rb.jpg" mos="" align="middle" fullscreen="" width="6208" height="3104" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There is a good level of rich detail in the images, and subtle distinction between tones. Here is an uncombined image, but the software will help you with this. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/JbmUD94xmY9wFfoXqzqVm.jpg" alt="Westfield World Trade Centre Insta360 X6 sample images" /><figcaption>The mall at the World Trade Centre, seen from the X6 at a 155-degree perspective<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/69XTdwXj8bpU95Frg8Diy.jpg" alt="Westfield World Trade Centre Insta360 X6 sample images" /><figcaption>The mall at the World Trade Centre, seen from the X6 with 'Dewarp' and framed looking up the center<small role="credit">Future</small></figcaption></figure></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6528px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aLzJLtpyuNibnjVSDLwzjU" name="IMG_20260729_015156_00_044" alt="Times Square Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/aLzJLtpyuNibnjVSDLwzjU.jpg" mos="" align="middle" fullscreen="" width="6528" height="6528" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 6528 × 6528 stills (looking in one direction) are impressive, and the camera is coping well with the lights of Times Square, New York </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I was definitely sure that the 1,200-nit (peak) 2.32-inch OLED display achieves the level of brightness needed to cope in sunny environs, too, and Insta360 are right to be proud of the battery improvements – charging to 80% in 24 minutes seemed easily achieved.</p><p>Operating the menus is snappy and straightforward, but that's not the only evidence of the new processor chip.</p><p>The most significant improvement is active subject tracking, meaning the X6 can also work a lot like a gimbal camera, creating flat 4K video which keeps a nearby subject in frame as you go – usually meaning you, the person holding the selfie stick! There is also the option of 360 Video Backup – shooting a spherical video as well as a flat video simultaneously, so you have the flat video quickly and can reframe. This, though, is let down by the fact that 1080P and 5.7K is the limit.</p><p>The device will also start making an AI edit when left alone and plugged in, which is a step forward from other cameras.</p><h3 class="article-body__section" id="section-software"><span>Software</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3104px;"><p class="vanilla-image-block" style="padding-top:67.27%;"><img id="xVav8b86pHuWECHULpUN5M" name="Screenshot 2026-08-14 at 11.09.46" alt="Insta360 Studio in use" src="https://cdn.mos.cms.futurecdn.net/xVav8b86pHuWECHULpUN5M.png" mos="" align="middle" fullscreen="" width="3104" height="2088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Insta360 has provided its usual Insta360 Studio for desktop and a phone app which can also serve as a remote control, as well as plugins for Premiere and the like, all of which go to making the workflow of the 'shoot first, frame later' creator as smooth as possible.</p><p>Admittedly, I'm uncertain that the app absolutely needs 2.2Gb of my Mac's overpriced drive space, but Insta360 does not set Apple's storage prices, and that's a minor issue. However most video editors prepared to invest time in after-the-fact will find a range of easy-to-grasp tools built around a timeline, and subject tracking can be added at this stage.</p><iframe src="https://content.jwplatform.com/players/YJrTiFsF.html" id="YJrTiFsF" title="Insta360 X6 Auto Edit sample" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>The phone app will show you ready-edited compilations – the above is what it did with the same set of clips I had from New York. Clearly it can't make a coherent edit of my talking to the camera, but it does seem capable of identifying the most action even in images with relatively little going on. Despite the fact these shots were made more with testing quality in mind, you can see the beginnings of an edit you could post on socials.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="cwuPifr36CSSuer35dhCmG" name="DSC06937.JPG" alt="Insta360 X6 on high line" src="https://cdn.mos.cms.futurecdn.net/cwuPifr36CSSuer35dhCmG.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-overall-verdict"><span>Overall verdict</span></h3><p>To be honest, I still don't feel I've had enough time with this camera despite all the time I've had and all the shots I've made. Why? Because it might actually be well on the way to being as capable as Insta360 would like to suggest.</p><p>Has the company completely solved the potential time to spend perfecting a shot after-the-fact? No. I'd wager that is impossible. But most of the drawbacks of 360 photography are consigned to history, especially if you choose your mode sensibly. I'd love to report you can do absolutely everything, but because 360 Video Backup mode is not yet at maximum resolution, it's still best thought of as a gimbal camera OR an action camera OR a 360-degree camera at any one moment.</p><p>As a pocket gimbal camera, it dispenses with vulnerability, which will give it an edge for many. Despite the name, that product category has small motorised components that tend to be better kept in a bag than your pocket, while the rugged nature of this design feels like a success for anyone into more sports-like activity than gentle walk-and-talks. Sure, you don't get the lens blue for background subjects, but action camera users expect deep depth of field.</p><p>The 360-degree stills seem spectacular to me as an idea, but it's difficult for someone used to shooting and editing slowly to trust it. For most people, though, I can see just how liberating it is to have a camera so quickly prepare the highlights for your social feeds – it's not like you can't take a look at the originals.</p><p>Overall, though, this isn't a cheap device, but it really delivers on the promise of replacing or extending the capability of action cameras, and makes a fair stab at being a pocket camera (with some caveats), and is, of course, an excellent 360-degree camera. Three-in-one? Definitely. And all three are good cameras, in their own way.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p><strong>⭑⭑⭑⭑⭑</strong></p></td><td  ><p>With the gimbal mode, Dolby Vision, 10-bit, the 5K flat video or 4K120 video – wherever you look the spec sheet thoroughly impresses. The AI features are powerful too; edit as you charge could change a lot.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p><strong>⭑⭑⭑⭑⭑</strong></p></td><td  ><p>A shorter (slightly more portly) X series with additional contacts for accessories seems more flexible and robust design, while the bigger sensors are an undeniable improvement. Rugged to the max.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p><strong>⭑⭑⭑⭑⭐︎</strong></p></td><td  ><p>Image quality is excellent, surprising me at how much could be pulled from an 8K sphere. Battery life impressed me too, though the battery handle is an even better addition.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p><strong>⭑⭑⭑⭑⭐︎</strong></p></td><td  ><p>This is definitely the most flexible and powerful 360-degree camera, but it comes at a high cost, whereas the company's own X4 Air offers much of the same possibility for significantly lower investment.</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="dfc74c90-9a25-11f1-b7ff-ffd33a6c46f7" data-action="Deal Block" data-label="Insta360 X4 Air" data-dimension48="Insta360 X4 Air" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1018px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="EiYJGXDogHvq2WbiP4txri" name="Insta360-X4-Air-SquarePic" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/EiYJGXDogHvq2WbiP4txri.jpg" mos="" align="middle" fullscreen="" width="1018" height="1018" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/360-cameras/insta360-x4-air-review" data-dimension112="dfc74c90-9a25-11f1-b7ff-ffd33a6c46f7" data-action="Deal Block" data-label="Insta360 X4 Air" data-dimension48="Insta360 X4 Air" data-dimension25=""><strong>Insta360 X4 Air</strong></a> is an 8K 360-degree camera, essentially the budget alternative. It is lighter, with a shorter battery life, and has smaller sensors and slower processors. In other words it's not refined – no AI, gimbal mode, 10-bit color science – but you can still make videos and aim the camera later.</p></div><div class="product"><a data-dimension112="dfc74cfe-9a25-11f1-9237-19d4cfadb7dc" data-action="Deal Block" data-label="DJI Osmo 360" data-dimension48="DJI Osmo 360" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xLJeyRNzJYVBo48fWTt29X" name="dji-osmo-360-standard-combo-360-camera-w-e72669cd-5c25-48b3-9d89-4e9fa12c7d4c.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xLJeyRNzJYVBo48fWTt29X.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/360-cameras/dji-osmo-360-review" data-dimension112="dfc74cfe-9a25-11f1-9237-19d4cfadb7dc" data-action="Deal Block" data-label="DJI Osmo 360" data-dimension48="DJI Osmo 360" data-dimension25=""><strong>DJI Osmo 360</strong></a> is a serious contender at the higher end of 360-degree action cameras. It also boasts larger image sensors, so it works well in low light. It might lack Dolby Vision, and "only" has 4K single-camera modes, but it does still have high-end features like 10-bit video, and can shoot 8K50 too, albeit for limited spells to avoid overheating. The DJI also has more on-board storage (105GB).</p></div><h3 class="article-body__section" id="section-how-i-tested-the-x6"><span>How I tested the X6</span></h3><p>As someone who has tested a large number of 360-degree cameras and assembled a guide to the <a href="https://www.digitalcameraworld.com/buying-guides/best-360-cameras">best 360-degree cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">best action cameras</a> (not to mention some 360-degree drones), I know there is only one useful way to test a device like this: to get out there and use it. That is what will expose quirks of the system as well as gather enough useful shots in different situations.</p><p>After that, of course, it's equally vital to put the software through its paces.</p><p>Insta360 trusted me with a pre-release X6, so I could get a head start testing the camera, and I tried it in a number of locations, including New York, London, and in Spain for the total solar eclipse, which happened the same day the device was launched. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/360-cameras/insta360-x6-review</link>
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                            <![CDATA[ A generational improvement or a great leap forward for the 360-degree camera? A premium option that promises to be three cameras in one has a lot to prove. ]]>
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                                                                        <pubDate>Mon, 17 Aug 2026 15:20:00 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 07:53:09 +0000</updated>
                                                                                                                                            <category><![CDATA[360 Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                <author><![CDATA[ adam.juniper@futurenet.com (Adam Juniper) ]]></author>                    <dc:creator><![CDATA[ Adam Juniper ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/72ckUfmgPdyE9rg429R7Md.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Insta360 X6 with Adam Juniper]]></media:description>                                                            <media:text><![CDATA[Insta360 X6 with Adam Juniper]]></media:text>
                                <media:title type="plain"><![CDATA[Insta360 X6 with Adam Juniper]]></media:title>
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                                <p>Insta360 has over 70% of the 360-degree camera market, and its last few generations of cameras have been as recognisable as they were functional. There have been ten years of development, before the 'X series' has settled on a rough shape and incremental improvements that make for a 360-degree camera that can also be an action camera.</p><p>In recent months, though, the dominant X-series has faced more competition than ever before, in the form of the <a href="https://www.digitalcameraworld.com/cameras/360-cameras/dji-osmo-360-review">DJI Osmo 360</a> and the <a href="https://www.digitalcameraworld.com/cameras/360-cameras/gopro-max-2-review-first-hands-on-experience-with-the-max-2">GoPro Max 2</a>. Insta360 has responded by shaking things up in a number of ways for this new generation – it is a new shape, it brings more power – both in terms of battery life and computational abilities, and it has bigger image sensors to make it more capable in low light.</p><p>Insta360 is also keen to help make 360-degree creation easier, bringing more AI features to the table.</p><p>The question is: Has Insta360 done enough to stay ahead of the much tougher game? I have been lucky enough to get early access to one of the cameras and have been out testing it to answer exactly that question.</p><h3 class="article-body__section" id="section-price"><span>Price </span></h3><p>The Insta360 X6 launches at a category-topping $699 / £619 (or $799 / £709 for the 'Essentials Bundle' which adds the near-essential selfie stick as well as other probably-less-necessary accessories like a fast-charge case and extra battery).</p><p>That is some way in excess of the GoPro Max 2, or the DJI Osmo 360, a premium Insta360 understands too. The X5 and X4 Air will remain for sale, with the X6 sitting at the top of the range.</p><div data-widget-type="review" data-model-name="Insta360 X6" class="hawk-root"></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5754px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="SjnvqFi4sSaVuzcYWZqs3e" name="DSC06976-range" alt="Insta360 X6 in black and white plus old range behind" src="https://cdn.mos.cms.futurecdn.net/SjnvqFi4sSaVuzcYWZqs3e.jpg" mos="" align="middle" fullscreen="" width="5754" height="3238" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Insta360 X6 – in white and black – seen with the history of Insta360 cameras behind at an even to celebrate the company's 10 year history. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-specs"><span>Specs</span></h3><div ><table><tbody><tr><td class="firstcol " ><p>Resoulution v max frame rate</p></td><td  ><p>8K50</p></td></tr><tr><td class="firstcol " ><p>Sensor size</p></td><td  ><p>1/1.1" Square Sensor</p></td></tr><tr><td class="firstcol " ><p>Stills resolution</p></td><td  ><p>120MP</p></td></tr><tr><td class="firstcol " ><p>Single Lens mode max</p></td><td  ><p>5120x3840 (5K) at 60fps Or 1:1 for FreeFrame: 6016x6016 (6K)</p></td></tr><tr><td class="firstcol " ><p>Color science</p></td><td  ><p>10-bit I-Log, Dolby Vision</p></td></tr><tr><td class="firstcol " ><p>Timelapse resolution max</p></td><td  ><p>16K (15360×7680)</p></td></tr><tr><td class="firstcol " ><p>Battery Life</p></td><td  ><p>140 minutes</p></td></tr><tr><td class="firstcol " ><p>Connectivity</p></td><td  ><p>USB-C, Bluetooth, Wi-Fi</p></td></tr><tr><td class="firstcol " ><p>Storage</p></td><td  ><p>47GB Built-in + MicroSD</p></td></tr><tr><td class="firstcol " ><p>Screen size</p></td><td  ><p>2.32'' OLED</p></td></tr><tr><td class="firstcol " ><p>Weight</p></td><td  ><p>196g</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="dq3dt7EDptuf6VTmeiFHiC" name="DSC06934.JPG" alt="Insta360 X6 on the High Line in New York" src="https://cdn.mos.cms.futurecdn.net/dq3dt7EDptuf6VTmeiFHiC.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-build-and-handling"><span>Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="VhmHFexoBgTREBEid35sGM" name="DSC06834.JPG" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/VhmHFexoBgTREBEid35sGM.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>For the first time in several generations, Insta360 has changed the form factor of the camera. The X3, X4, X4 Air and X5 are all virtually the same height and width, placing buttons beneath the screen and the back-to-back lenses at the top.</p><p>The new X6 dispenses with those two physical buttons, opting to add a pressure-sensitive display which can be pressed (even when wearing a glove) to act as a shutter button, while moving the mode button to the other side.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="uaYrFPaTBYLVamLb4mTsiR" name="DSC06829.JPG" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/uaYrFPaTBYLVamLb4mTsiR.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The two main buttons on the screen are easily pressed, so starting and stopping recording is straightforward (and you can enable a pressure sensitive screen start-stop for gloved hands).</p><p>While the camera remains compatible with Insta360's magnetic mount system, four contacts for pogo pins mean that new accessories – including a version of the selfie stick that has a battery in the handle and keeps the camera running for much longer, ideal for a long shoot or an extended timelapse.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="DbHdzMHBbxLQcodKtCB3t8" name="DSC07151.JPG" alt="Insta360 X6 and new battery pole" src="https://cdn.mos.cms.futurecdn.net/DbHdzMHBbxLQcodKtCB3t8.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The base of the Insta360 X5 (left) and the new X6 (middle) – it has the same mounts, but the additional pogo pins and contacts mean that new accessories like the battery handle (right) can communicate and transmit power. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>This re-imagination of the design makes a lot of sense because the more compact form factor is easier to use for action situations. The camera nevertheless now packs ambient light sensors and an AdaptiveTone 2.0 system to meter each camera separately.</p><p>The X6 is also better equipped to record action, boasting faster 8K50 fps (its predecessor maxed out at 30fps). There is support for Dolby Vision HDR and 10-bit color.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="cwuPifr36CSSuer35dhCmG" name="DSC06937.JPG" alt="Insta360 X6 on high line" src="https://cdn.mos.cms.futurecdn.net/cwuPifr36CSSuer35dhCmG.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>In terms of rugged strength, the camera feels convincing, all the ports behind sealed doors. It is waterproof to 20m/60ft without a case, and new '2.0' lenses are easier to replace in the field (and priced lower than before too).</p><h3 class="article-body__section" id="section-performance"><span>Performance</span></h3><p>Perhaps I should start by saying that pulling content from the device to assemble clips was as painless a process as I've experienced with a 360-degree camera. </p><p>The Studio app was my tool of choice, though it can also be done on the phone, and files copy over surprisingly fast thanks to the Wi-Fi 6 connection.</p><iframe src="https://content.jwplatform.com/players/mSAv6hnp.html" id="mSAv6hnp" title="Insta360 X6 review sample clips with Adam Juniper from DCW" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mXSvPzo8cdwYKx7ZfqioH5" name="IMG_20260729_172409_00_059" alt="Sample pic taken with Insta360 X6 of 30 Rock" src="https://cdn.mos.cms.futurecdn.net/mXSvPzo8cdwYKx7ZfqioH5.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YXqwCyhEz24VcLVVX5WgtY" name="ezgif-7ed7160400d465a7" alt="Insta360 X6 / Total Solar Eclipse timelapse" src="https://cdn.mos.cms.futurecdn.net/YXqwCyhEz24VcLVVX5WgtY.gif" mos="" align="middle" fullscreen="" width="800" height="450" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Not entirely fair on the X6 in terms of image quality, but this shows you what happens when you crop very tightly on a 8K spherical timelapse of the total solar eclipse (and then convert to an animated GIF, a file format limited to 256 colors). My point is more that it was capable of revealing enough detail that the 'ring of fire' is clearly visible. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Adam Juniper)</span></figcaption></figure><p>I can see in my first tests that the investment in larger image sensors has been worth it – the image quality, both stills and video, is markedly improved from the previous versions, and that shows in footage I was able to capture in locations like Times Square, where detail was captured in the rapidly flashing lighting, while the darker area </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6208px;"><p class="vanilla-image-block" style="padding-top:50.00%;"><img id="rPowgYRvdMqC8qVmyWj4Rb" name="IMG_20260728_160208_00_030" alt="Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/rPowgYRvdMqC8qVmyWj4Rb.jpg" mos="" align="middle" fullscreen="" width="6208" height="3104" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">There is a good level of rich detail in the images, and subtle distinction between tones. Here is an uncombined image, but the software will help you with this. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/JbmUD94xmY9wFfoXqzqVm.jpg" alt="Westfield World Trade Centre Insta360 X6 sample images" /><figcaption>The mall at the World Trade Centre, seen from the X6 at a 155-degree perspective<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/69XTdwXj8bpU95Frg8Diy.jpg" alt="Westfield World Trade Centre Insta360 X6 sample images" /><figcaption>The mall at the World Trade Centre, seen from the X6 with 'Dewarp' and framed looking up the center<small role="credit">Future</small></figcaption></figure></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6528px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="aLzJLtpyuNibnjVSDLwzjU" name="IMG_20260729_015156_00_044" alt="Times Square Insta360 X6" src="https://cdn.mos.cms.futurecdn.net/aLzJLtpyuNibnjVSDLwzjU.jpg" mos="" align="middle" fullscreen="" width="6528" height="6528" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 6528 × 6528 stills (looking in one direction) are impressive, and the camera is coping well with the lights of Times Square, New York </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I was definitely sure that the 1,200-nit (peak) 2.32-inch OLED display achieves the level of brightness needed to cope in sunny environs, too, and Insta360 are right to be proud of the battery improvements – charging to 80% in 24 minutes seemed easily achieved.</p><p>Operating the menus is snappy and straightforward, but that's not the only evidence of the new processor chip.</p><p>The most significant improvement is active subject tracking, meaning the X6 can also work a lot like a gimbal camera, creating flat 4K video which keeps a nearby subject in frame as you go – usually meaning you, the person holding the selfie stick! There is also the option of 360 Video Backup – shooting a spherical video as well as a flat video simultaneously, so you have the flat video quickly and can reframe. This, though, is let down by the fact that 1080P and 5.7K is the limit.</p><p>The device will also start making an AI edit when left alone and plugged in, which is a step forward from other cameras.</p><h3 class="article-body__section" id="section-software"><span>Software</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3104px;"><p class="vanilla-image-block" style="padding-top:67.27%;"><img id="xVav8b86pHuWECHULpUN5M" name="Screenshot 2026-08-14 at 11.09.46" alt="Insta360 Studio in use" src="https://cdn.mos.cms.futurecdn.net/xVav8b86pHuWECHULpUN5M.png" mos="" align="middle" fullscreen="" width="3104" height="2088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Insta360 has provided its usual Insta360 Studio for desktop and a phone app which can also serve as a remote control, as well as plugins for Premiere and the like, all of which go to making the workflow of the 'shoot first, frame later' creator as smooth as possible.</p><p>Admittedly, I'm uncertain that the app absolutely needs 2.2Gb of my Mac's overpriced drive space, but Insta360 does not set Apple's storage prices, and that's a minor issue. However most video editors prepared to invest time in after-the-fact will find a range of easy-to-grasp tools built around a timeline, and subject tracking can be added at this stage.</p><iframe src="https://content.jwplatform.com/players/YJrTiFsF.html" id="YJrTiFsF" title="Insta360 X6 Auto Edit sample" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>The phone app will show you ready-edited compilations – the above is what it did with the same set of clips I had from New York. Clearly it can't make a coherent edit of my talking to the camera, but it does seem capable of identifying the most action even in images with relatively little going on. Despite the fact these shots were made more with testing quality in mind, you can see the beginnings of an edit you could post on socials.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="cwuPifr36CSSuer35dhCmG" name="DSC06937.JPG" alt="Insta360 X6 on high line" src="https://cdn.mos.cms.futurecdn.net/cwuPifr36CSSuer35dhCmG.jpg" mos="" align="middle" fullscreen="" width="6000" height="3376" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-overall-verdict"><span>Overall verdict</span></h3><p>To be honest, I still don't feel I've had enough time with this camera despite all the time I've had and all the shots I've made. Why? Because it might actually be well on the way to being as capable as Insta360 would like to suggest.</p><p>Has the company completely solved the potential time to spend perfecting a shot after-the-fact? No. I'd wager that is impossible. But most of the drawbacks of 360 photography are consigned to history, especially if you choose your mode sensibly. I'd love to report you can do absolutely everything, but because 360 Video Backup mode is not yet at maximum resolution, it's still best thought of as a gimbal camera OR an action camera OR a 360-degree camera at any one moment.</p><p>As a pocket gimbal camera, it dispenses with vulnerability, which will give it an edge for many. Despite the name, that product category has small motorised components that tend to be better kept in a bag than your pocket, while the rugged nature of this design feels like a success for anyone into more sports-like activity than gentle walk-and-talks. Sure, you don't get the lens blue for background subjects, but action camera users expect deep depth of field.</p><p>The 360-degree stills seem spectacular to me as an idea, but it's difficult for someone used to shooting and editing slowly to trust it. For most people, though, I can see just how liberating it is to have a camera so quickly prepare the highlights for your social feeds – it's not like you can't take a look at the originals.</p><p>Overall, though, this isn't a cheap device, but it really delivers on the promise of replacing or extending the capability of action cameras, and makes a fair stab at being a pocket camera (with some caveats), and is, of course, an excellent 360-degree camera. Three-in-one? Definitely. And all three are good cameras, in their own way.</p><div ><table><tbody><tr><td class="firstcol " ><p><strong>Features</strong></p><p><strong>⭑⭑⭑⭑⭑</strong></p></td><td  ><p>With the gimbal mode, Dolby Vision, 10-bit, the 5K flat video or 4K120 video – wherever you look the spec sheet thoroughly impresses. The AI features are powerful too; edit as you charge could change a lot.</p></td></tr><tr><td class="firstcol " ><p><strong>Design</strong></p><p><strong>⭑⭑⭑⭑⭑</strong></p></td><td  ><p>A shorter (slightly more portly) X series with additional contacts for accessories seems more flexible and robust design, while the bigger sensors are an undeniable improvement. Rugged to the max.</p></td></tr><tr><td class="firstcol " ><p><strong>Performance</strong></p><p><strong>⭑⭑⭑⭑⭐︎</strong></p></td><td  ><p>Image quality is excellent, surprising me at how much could be pulled from an 8K sphere. Battery life impressed me too, though the battery handle is an even better addition.</p></td></tr><tr><td class="firstcol " ><p><strong>Value</strong></p><p><strong>⭑⭑⭑⭑⭐︎</strong></p></td><td  ><p>This is definitely the most flexible and powerful 360-degree camera, but it comes at a high cost, whereas the company's own X4 Air offers much of the same possibility for significantly lower investment.</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-alternatives"><span>Alternatives</span></h3><div class="product"><a data-dimension112="dfc74c90-9a25-11f1-b7ff-ffd33a6c46f7" data-action="Deal Block" data-label="Insta360 X4 Air" data-dimension48="Insta360 X4 Air" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1018px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="EiYJGXDogHvq2WbiP4txri" name="Insta360-X4-Air-SquarePic" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/EiYJGXDogHvq2WbiP4txri.jpg" mos="" align="middle" fullscreen="" width="1018" height="1018" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/360-cameras/insta360-x4-air-review" data-dimension112="dfc74c90-9a25-11f1-b7ff-ffd33a6c46f7" data-action="Deal Block" data-label="Insta360 X4 Air" data-dimension48="Insta360 X4 Air" data-dimension25=""><strong>Insta360 X4 Air</strong></a> is an 8K 360-degree camera, essentially the budget alternative. It is lighter, with a shorter battery life, and has smaller sensors and slower processors. In other words it's not refined – no AI, gimbal mode, 10-bit color science – but you can still make videos and aim the camera later.</p></div><div class="product"><a data-dimension112="dfc74cfe-9a25-11f1-9237-19d4cfadb7dc" data-action="Deal Block" data-label="DJI Osmo 360" data-dimension48="DJI Osmo 360" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xLJeyRNzJYVBo48fWTt29X" name="dji-osmo-360-standard-combo-360-camera-w-e72669cd-5c25-48b3-9d89-4e9fa12c7d4c.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xLJeyRNzJYVBo48fWTt29X.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The <a href="https://www.digitalcameraworld.com/cameras/360-cameras/dji-osmo-360-review" data-dimension112="dfc74cfe-9a25-11f1-9237-19d4cfadb7dc" data-action="Deal Block" data-label="DJI Osmo 360" data-dimension48="DJI Osmo 360" data-dimension25=""><strong>DJI Osmo 360</strong></a> is a serious contender at the higher end of 360-degree action cameras. It also boasts larger image sensors, so it works well in low light. It might lack Dolby Vision, and "only" has 4K single-camera modes, but it does still have high-end features like 10-bit video, and can shoot 8K50 too, albeit for limited spells to avoid overheating. The DJI also has more on-board storage (105GB).</p></div><h3 class="article-body__section" id="section-how-i-tested-the-x6"><span>How I tested the X6</span></h3><p>As someone who has tested a large number of 360-degree cameras and assembled a guide to the <a href="https://www.digitalcameraworld.com/buying-guides/best-360-cameras">best 360-degree cameras</a> and the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras">best action cameras</a> (not to mention some 360-degree drones), I know there is only one useful way to test a device like this: to get out there and use it. That is what will expose quirks of the system as well as gather enough useful shots in different situations.</p><p>After that, of course, it's equally vital to put the software through its paces.</p><p>Insta360 trusted me with a pre-release X6, so I could get a head start testing the camera, and I tried it in a number of locations, including New York, London, and in Spain for the total solar eclipse, which happened the same day the device was launched. </p>
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                                                            <title><![CDATA[ Leica 50mm Summilux-M f/1.4 review: a classical lens for the modern age ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Leica Summilux-M 50 f/1.4  belongs to Leica’s Classic Line, a collection that revisits some of the company’s most important and characterful lenses while updating them for modern production and contemporary digital cameras.</p><p>It is important to clarify exactly what this lens is, because its appearance could easily lead someone to assume that it is merely the current Summilux-M 50mm f/1.4 ASPH. housed within a more traditional barrel. That is not the case.</p><p>The Summilux-M 50 f/1.4, model 11714, is a true reinterpretation of Leica’s historic pre-aspherical Summilux design. It does not contain an aspherical element, nor does it attempt to offer the same highly corrected rendering as Leica’s current Summilux-M ASPH.</p><p>Instead, Leica has returned to a traditional seven-element, five-group optical formula inspired by the second-generation Summilux-M introduced during the early 1960s. Modern glass, coatings and manufacturing tolerances have naturally been applied, but the fundamental intention remains classical.</p><p>This gives the lens a very different purpose from Leica’s current aspherical alternatives. The modern Summilux-M 50mm f/1.4 ASPH. is designed to produce strong contrast, excellent sharpness and a highly controlled image from its widest aperture. The 50 Summilux f/1.4 is intended to offer a more expressive and artistic interpretation, particularly when used between f/1.4 and f/2.8.</p><p>That makes it a fascinating lens in the modern era. Most contemporary optics are designed to remove every visible imperfection, resulting in images that are technically excellent but can sometimes feel clinically precise. The Summilux-M 50 f/1.4 takes a different approach, allowing some of the glow, softness and gentler contrast associated with vintage lenses to remain part of the image.</p><p>However, this is not a lens that is permanently soft or limited to producing one particular look. Once stopped down, it becomes considerably sharper and more controlled, giving photographers the choice between a vintage aesthetic and a more modern result simply by changing the aperture.</p><h2 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-specifications"><span>Leica 50mm Summilux-M f/1.4 Specifications</span></h2><p><strong>Mount: </strong>Leica M-mount<br><strong>Lens design: </strong>7 Elements in 5 Groups<br><strong>Maximum aperture:</strong> f/1.4<br><strong>Minimum aperture:</strong> f/16<br><strong>Angle of view: </strong>45°<br><strong>Minimum focusing distance: </strong>27.6" / 70 cm<br><strong>Filter size: </strong>46 mm (Front)<br><strong>Dimensions: </strong> ø: 2.3 x L: 1.8" / ø: 58 x L: 45mm<br><strong>Weight: </strong>14.7 oz / 417 g</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-key-features"><span>Leica 50mm Summilux-M f/1.4 key features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LVzK7sbsBvUNKu6q64WbnW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/LVzK7sbsBvUNKu6q64WbnW.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/LVzK7sbsBvUNKu6q64WbnW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 is built around a 50mm focal length, which remains one of the most natural and versatile choices available for the M system. It provides a field of view that works equally well for portraiture, street photography, documentary work, travel and general everyday use.</p><p>Its maximum aperture of f/1.4 makes it particularly suited to low-light photography and provides plenty of control over depth of field. More importantly, the aperture is central to the character of this lens. Changing the f-stop does not simply adjust exposure or the amount of background blur; it noticeably alters the overall personality of the image.</p><p>The optical construction consists of seven elements arranged in five groups, with no aspherical element. This is central to the way the lens renders, especially at wider apertures. Rather than attempting to deliver completely uniform sharpness and contrast at f/1.4, it produces a gentler result with a subtle glow and smoother transition between focused and defocused areas.</p><p>A 12-blade aperture diaphragm helps maintain rounded out-of-focus highlights as the lens is stopped down. The bokeh is one of the lens’s defining features, particularly between f/1.4 and f/2.8, where backgrounds take on a soft, almost painterly appearance.</p><p>The lens focuses down to 0.7 meters, which is the traditional minimum focusing distance for many Leica M lenses. Unlike the latest close-focusing Summilux-M ASPH., there is no extended range below 0.7m, but the entire focusing range remains compatible with a conventional optical rangefinder.</p><p>This also means there is no point at which you are forced to move from the optical rangefinder to Live View or an electronic viewfinder. The lens operates consistently from infinity down to its minimum focusing distance, whether mounted on a classic film M, a digital rangefinder such as the Leica M240 or an EVF-based camera such as the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/i-was-wrong-about-the-leica-m-ev1-this-really-is-an-m-camera"> Leica M EV1</a>.</p><p>The silver-chrome model 11714 is constructed from solid brass and weighs 417g. It uses an E46 filter thread and includes Leica’s six-bit coding, allowing compatible digital M cameras to recognize the lens and apply the appropriate metadata and in-camera corrections.</p><p>A removable round hood is available and follows the vintage styling of the lens. Unlike the integrated pull-out hoods found on many of Leica’s newer close-focusing lenses, this hood adds some length and bulk to the package. However, considering the weight of the solid-brass lens itself, the hood is unlikely to make a meaningful difference to the overall balance.</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-build-and-handling"><span>Leica 50mm Summilux-M f/1.4 Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3375px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="6fLg5kocCbem5sK4ALL8nW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/6fLg5kocCbem5sK4ALL8nW.jpg" mos="" align="middle" fullscreen="1" width="3375" height="1898" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/6fLg5kocCbem5sK4ALL8nW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 looks absolutely fantastic. Its silver-chrome finish, engraved markings and traditionally shaped controls immediately distinguish it from Leica’s more modern lenses.</p><p>The build quality is outstanding, as you would expect from Leica. The solid-brass construction gives the lens a dense and substantial feel that is quite surprising when you first pick it up. It is relatively compact, but at 417g, there is no mistaking its weight.</p><p>This is not necessarily a criticism. The weight contributes to the sense that you are using something designed to last for decades rather than a lightweight accessory that might be replaced with the next generation. Nevertheless, photographers looking for the smallest and lightest possible 50mm lens should be aware that this is a heavy optic for its dimensions.</p><p>Mounted on the Leica M EV1, the lens felt extremely solid and well balanced. The additional weight at the front was noticeable, but it never made the camera uncomfortable to use. It also paired beautifully with my Leica M240, where its traditional appearance felt entirely at home on the older digital M body.</p><p>The scalloped focusing ring is one of the lens’s most distinctive physical features. It gives the barrel a genuine vintage appearance while also providing a comfortable and secure surface for focusing.</p><p>The focusing movement was extremely smooth, with the precise level of resistance needed for making small adjustments at wider apertures. Compared with my modern Summilux-M 50mm f/1.4 ASPH., I felt that the focusing ring moved slightly farther around the circumference of the lens barrel.</p><p>In practice, however, the difference was not particularly dramatic once the lens was mounted on a camera. In fact, I appreciated the little bit of extra movement because it gave me more room to make fine adjustments and achieve critical focus, particularly when shooting at f/1.4 or f/2.</p><p>This was especially useful on the Leica M EV1, where the electronic viewfinder and focusing aids made it possible to see exactly where the plane of focus was falling. The longer, smoother movement made precise focusing feel deliberate rather than slow.</p><p>The aperture ring was flawless. Each setting clicked smoothly and positively into place, with enough resistance to prevent accidental changes without making the ring difficult to operate.</p><p>The recessed, or dipped, design of the aperture ring also contributes to the vintage appearance. It feels very different from the larger and more exposed aperture controls found on many modern lenses, yet it remained easy to adjust with the camera held to my eye.</p><p>There was never any uncertainty about whether the aperture had moved. The clicks were clear enough to feel through my fingertips, allowing me to make adjustments without lowering the camera or checking the markings.</p><p>My review sample did not come with the removable lens hood, so I was unable to assess how the complete setup handled with it attached. The hood follows a traditional round design and will add a little extra bulk to the lens, although its effect on the overall balance should be minimal given the weight of the brass barrel.</p><p>Despite using the lens without its hood, I experienced no meaningful ghosting or flare issues during my time with it. However, I should add that I rarely photograph directly into the sun, so photographers who regularly place strong light sources within the frame may have a different experience.</p><p>For my style of shooting, the lens performed extremely well without the hood. Those who frequently work in more challenging lighting conditions may still find it worthwhile, both for reducing stray light and protecting the front element.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3588px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JYMZQ54aRkkbtLiaxKR5pW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/JYMZQ54aRkkbtLiaxKR5pW.jpg" mos="" align="middle" fullscreen="1" width="3588" height="2019" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/JYMZQ54aRkkbtLiaxKR5pW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-performance"><span>Leica 50mm Summilux-M f/1.4 Performance</span></h3><p>The performance of the Summilux-M 50 f/1.4 is defined by its ability to produce two very different types of image.</p><p>At f/1.4, the lens delivers the dreamy, artistic rendering that will likely attract most photographers to it in the first place. There is a gentle glow around fine details, contrast is softer and backgrounds dissolve with a beautiful fluidity that is rarely seen in highly corrected modern optics.</p><p>This does not mean that images are simply blurred or lacking in detail. The subject can still appear clearly defined, particularly when focus is placed accurately, but the transition away from the point of focus is softer and more gradual.</p><p>Portraits benefit enormously from this quality. Skin, hair and clothing retain enough detail, but the image does not feel overly harsh or digitally clinical. Backgrounds are rendered with a painterly softness that helps separate the subject without making the result look artificial.</p><p>The 12-blade aperture contributes to the attractive bokeh, but the overall rendering comes from more than the shape of the diaphragm. The traditional optical formula produces a very different transition between sharp and defocused areas compared with the current aspherical Summilux.</p><p>At f/2, the central area becomes more defined, but much of the glow and atmosphere remain. This may be the most balanced aperture for photographers who want stronger subject detail without completely losing the classical rendering.</p><p>By f/2.8, the lens continues to become sharper and contrast increases, although images still retain a noticeably gentler character than those produced by a modern aspherical design. This is where the Classic begins to bridge the gap between its two personalities.</p><p>At f/4, the rendering becomes noticeably more controlled. Fine detail is stronger, contrast is higher, and the frame begins to appear more uniform. There is still a touch of the lens’s vintage character, but the result feels increasingly modern.</p><p>Once the lens reaches f/5.6, it becomes very sharp in the center and impressively detailed across the frame. This is where the transformation becomes particularly apparent. A lens that produces soft, expressive images at f/1.4 suddenly becomes a highly capable general-purpose 50mm optic.</p><p>At f/8, the Summilux-M 50 f/1.4 Classic delivers images that are clinically sharp while still maintaining a very pleasing overall look. Fine textures are rendered clearly, contrast is strong, and detail extends well across the frame.</p><p>I have always considered f/8 something of a sweet spot for many Leica lenses, and that is certainly the case here. The images have the precision expected from a modern optic, but they do not lose all of the tonal character that makes the Classic so appealing.</p><p>At f/11 and f/16, the lens provides greater depth of field and remains useful for scenes where keeping more of the frame in focus is the priority. As with any lens, very small apertures can introduce a degree of diffraction, particularly on high-resolution digital sensors, but the results remain highly usable.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2441px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LLma6C6eh57nNj93qX23XV" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/LLma6C6eh57nNj93qX23XV.jpg" mos="" align="middle" fullscreen="1" width="2441" height="1373" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LLma6C6eh57nNj93qX23XV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>What makes the Summilux-M 50 f/1.4 so interesting is that none of these aperture settings feels redundant. Each part of the aperture range offers a slightly different visual signature.</p><p>At f/1.4, it is dreamy, glowing and expressive. Between f/2 and f/2.8, it begins to combine atmosphere with stronger definition. At f/4, it transitions toward a more controlled image, while f/5.6 and f/8 provide the sharpness and consistency expected from a modern premium lens.</p><p>This gives photographers a level of creative control that goes beyond depth of field. You need to think not only about how much of the scene you want in focus, but also about the type of rendering you want the lens to produce.</p><p>There is a certain responsibility that comes with that choice. A technically perfect image is not always the most visually appropriate result, just as a dreamy vintage glow will not suit every subject.</p><p>For a portrait, available-light scene or intimate documentary moment, f/1.4 may provide exactly the right atmosphere. For architecture, landscapes or detailed street scenes, stopping down to f/5.6 or f/8 will deliver a much more precise result.</p><p>That versatility makes the 50 Summilux-M f/1.4 more than a novelty lens. It would have been easy for Leica to create an optic that offered a distinctive vintage look wide open but became unremarkable when stopped down. Instead, this lens provides a genuinely useful range of rendering styles.</p><p>Critical focus at f/1.4 naturally requires care, particularly on a traditional optical rangefinder. The shallow depth of field means even a small focusing error can place the sharpest area in front of or behind the intended subject.</p><p>The Leica M EV1 made this considerably easier. Its electronic viewfinder allowed me to confirm focus with greater confidence and encouraged me to use the lens at f/1.4 and f/2 more frequently than I might have done on an optical rangefinder alone.</p><p>That said, the lens also felt excellent on the Leica M240. Its smooth focusing action and slightly longer movement made careful rangefinder focusing very satisfying, while the 0.7m minimum distance remained entirely within the coupled range.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3008px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pE6Sp2MZo8Z7jJaL5bFngV" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/pE6Sp2MZo8Z7jJaL5bFngV.jpg" mos="" align="middle" fullscreen="1" width="3008" height="1692" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/pE6Sp2MZo8Z7jJaL5bFngV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="sample-images-leica-50mm-summilux-m-f-1-4">Sample images: Leica 50mm Summilux-M f/1.4 </h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/QViVk77zPsmBib8BDQ82xL.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WLNbsYxUBFzErYDBcXQ6WM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/1.4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yeVX2tZywDtRp7ZjHpW3xL.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/5<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C8qyLHjDVCejB4euiC5JDN.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/5.6<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WSpW63ixKVWGmZQBKnu3AM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/1.4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aUHzqHGv4MdR9xodaVgahM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/4.5<small role="credit">Future</small></figcaption></figure></figure><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-lab-results"><span>Leica 50mm Summilux-M f/1.4 lab results</span></h3><p>We run a range of lab tests under controlled conditions, using the Imatest Master testing suite. Photos of test charts are taken across the range of apertures and zooms (where available), then analyzed for sharpness, distortion and chromatic aberrations.</p><p>We use Imatest SFR (spatial frequency response) charts and analysis software to plot lens resolution at the center of the image frame, corners and mid-point distances, across the range of aperture settings and, with zoom lenses, at four different focal lengths. The tests also measure distortion and color fringing (chromatic aberration).</p><p><strong>Sharpness:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="2fC8LmbkDJxtBAYMgof6A4" name="Leica Summilux-M 50mm F1.4 ASPH - sharpness" alt="Leica 50mm Summilux-M f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/2fC8LmbkDJxtBAYMgof6A4.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Wide open at f/1.4 sharpness is disappointing - you'll need to stop down to f/2.8 before center and mid-frame sharpness become impressive. However, corner sharpness still lags behind by some margin, with the lens only becoming sharp across the whole frame at f/8 and narrower.</p><p><strong>Fringing:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JA9X6uMLqDVCVzmTY8YT64" name="Leica Summilux-M 50mm F1.4 ASPH - fringing" alt="Leica 50mm Summilux-M f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/JA9X6uMLqDVCVzmTY8YT64.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fringing is evident in the corners of frame at all apertures.</p><p><strong>Distortion: -1.99</strong></p><p>There's moderate barrel distortion, and while not severe, we'd expect better from a 50mm lens.</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-verdict"><span>Leica 50mm Summilux-M f/1.4 Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YQHBERR59goLwNRE4UhmpW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/YQHBERR59goLwNRE4UhmpW.jpg" mos="" align="middle" fullscreen="1" width="4080" height="2295" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/YQHBERR59goLwNRE4UhmpW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 stands out as a top performer, particularly for photographers who want a more vintage look and feel in an increasingly clinical world of picture taking.</p><p>It offers something genuinely unusual within Leica’s current lens range. This is not an existing modern optic wrapped in a nostalgic design. Its classical optical formula, non-aspherical construction and traditional mechanical controls make it fundamentally different from the current Summilux-M 50mm f/1.4 ASPH.</p><p>Between f/1.4 and f/2.8, images have a distinctive glow, with gentle contrast, beautiful transitions and wonderfully artistic bokeh. From f/5.6 onward, the lens adopts a much sharper and more modern personality, with f/8 producing particularly impressive results across the frame.</p><p>This dual character gives the lens the best of both worlds. It can create images that look as though they were made with a genuine vintage Summilux, yet it can also deliver the detail and precision required from a contemporary Leica M lens.</p><p>The photographer simply needs to be clever enough to recognize which look is appropriate for each scene. Choosing the aperture becomes a creative decision rather than a purely technical one.</p><p>Its handling is equally impressive. The solid-brass construction feels outstanding, the scalloped focusing ring operates beautifully and the aperture ring provides smooth, positive clicks throughout its range.</p><p>The weight will not suit everyone. At 417g, it is a heavy lens despite its compact dimensions, and adding the traditional removable hood will make the package slightly larger. Its price also makes it a serious investment, particularly when there are more affordable 50mm M-mount lenses available.</p><p>However, those alternatives are unlikely to offer this particular combination of classical rendering, modern manufacturing and exceptional mechanical quality.</p><p>The Leica Summilux-M 50 f/1.4 is a lens for photographers who value character as much as technical performance. It rewards those willing to explore its aperture range, think carefully about the look they want and accept that perfect optical correction is not always the same thing as a perfect photograph.</p><p>For the right photographer, it is not merely a vintage-inspired lens. It is a genuine creative tool that can move effortlessly between romantic softness and modern precision.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/leica-50mm-summilux-m-f-1-4-review</link>
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                            <![CDATA[ I tested Leica’s reborn 50mm Summilux f/1.4, and it offers something modern lenses have forgotten ]]>
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                                                                        <pubDate>Mon, 17 Aug 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
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                                                                                                <author><![CDATA[ sebastian.oakley@futurenet.com (Sebastian Oakley) ]]></author>                    <dc:creator><![CDATA[ Sebastian Oakley ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/bqHjvwvXxSCtJZz3aVgSyn.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Leica 50mm Summilux f/1.4]]></media:description>                                                            <media:text><![CDATA[Leica 50mm Summilux f/1.4]]></media:text>
                                <media:title type="plain"><![CDATA[Leica 50mm Summilux f/1.4]]></media:title>
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                                <p>The Leica Summilux-M 50 f/1.4  belongs to Leica’s Classic Line, a collection that revisits some of the company’s most important and characterful lenses while updating them for modern production and contemporary digital cameras.</p><p>It is important to clarify exactly what this lens is, because its appearance could easily lead someone to assume that it is merely the current Summilux-M 50mm f/1.4 ASPH. housed within a more traditional barrel. That is not the case.</p><p>The Summilux-M 50 f/1.4, model 11714, is a true reinterpretation of Leica’s historic pre-aspherical Summilux design. It does not contain an aspherical element, nor does it attempt to offer the same highly corrected rendering as Leica’s current Summilux-M ASPH.</p><p>Instead, Leica has returned to a traditional seven-element, five-group optical formula inspired by the second-generation Summilux-M introduced during the early 1960s. Modern glass, coatings and manufacturing tolerances have naturally been applied, but the fundamental intention remains classical.</p><p>This gives the lens a very different purpose from Leica’s current aspherical alternatives. The modern Summilux-M 50mm f/1.4 ASPH. is designed to produce strong contrast, excellent sharpness and a highly controlled image from its widest aperture. The 50 Summilux f/1.4 is intended to offer a more expressive and artistic interpretation, particularly when used between f/1.4 and f/2.8.</p><p>That makes it a fascinating lens in the modern era. Most contemporary optics are designed to remove every visible imperfection, resulting in images that are technically excellent but can sometimes feel clinically precise. The Summilux-M 50 f/1.4 takes a different approach, allowing some of the glow, softness and gentler contrast associated with vintage lenses to remain part of the image.</p><p>However, this is not a lens that is permanently soft or limited to producing one particular look. Once stopped down, it becomes considerably sharper and more controlled, giving photographers the choice between a vintage aesthetic and a more modern result simply by changing the aperture.</p><h2 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-specifications"><span>Leica 50mm Summilux-M f/1.4 Specifications</span></h2><p><strong>Mount: </strong>Leica M-mount<br><strong>Lens design: </strong>7 Elements in 5 Groups<br><strong>Maximum aperture:</strong> f/1.4<br><strong>Minimum aperture:</strong> f/16<br><strong>Angle of view: </strong>45°<br><strong>Minimum focusing distance: </strong>27.6" / 70 cm<br><strong>Filter size: </strong>46 mm (Front)<br><strong>Dimensions: </strong> ø: 2.3 x L: 1.8" / ø: 58 x L: 45mm<br><strong>Weight: </strong>14.7 oz / 417 g</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-key-features"><span>Leica 50mm Summilux-M f/1.4 key features</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3200px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LVzK7sbsBvUNKu6q64WbnW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/LVzK7sbsBvUNKu6q64WbnW.jpg" mos="" align="middle" fullscreen="1" width="3200" height="1800" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/LVzK7sbsBvUNKu6q64WbnW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 is built around a 50mm focal length, which remains one of the most natural and versatile choices available for the M system. It provides a field of view that works equally well for portraiture, street photography, documentary work, travel and general everyday use.</p><p>Its maximum aperture of f/1.4 makes it particularly suited to low-light photography and provides plenty of control over depth of field. More importantly, the aperture is central to the character of this lens. Changing the f-stop does not simply adjust exposure or the amount of background blur; it noticeably alters the overall personality of the image.</p><p>The optical construction consists of seven elements arranged in five groups, with no aspherical element. This is central to the way the lens renders, especially at wider apertures. Rather than attempting to deliver completely uniform sharpness and contrast at f/1.4, it produces a gentler result with a subtle glow and smoother transition between focused and defocused areas.</p><p>A 12-blade aperture diaphragm helps maintain rounded out-of-focus highlights as the lens is stopped down. The bokeh is one of the lens’s defining features, particularly between f/1.4 and f/2.8, where backgrounds take on a soft, almost painterly appearance.</p><p>The lens focuses down to 0.7 meters, which is the traditional minimum focusing distance for many Leica M lenses. Unlike the latest close-focusing Summilux-M ASPH., there is no extended range below 0.7m, but the entire focusing range remains compatible with a conventional optical rangefinder.</p><p>This also means there is no point at which you are forced to move from the optical rangefinder to Live View or an electronic viewfinder. The lens operates consistently from infinity down to its minimum focusing distance, whether mounted on a classic film M, a digital rangefinder such as the Leica M240 or an EVF-based camera such as the<a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/i-was-wrong-about-the-leica-m-ev1-this-really-is-an-m-camera"> Leica M EV1</a>.</p><p>The silver-chrome model 11714 is constructed from solid brass and weighs 417g. It uses an E46 filter thread and includes Leica’s six-bit coding, allowing compatible digital M cameras to recognize the lens and apply the appropriate metadata and in-camera corrections.</p><p>A removable round hood is available and follows the vintage styling of the lens. Unlike the integrated pull-out hoods found on many of Leica’s newer close-focusing lenses, this hood adds some length and bulk to the package. However, considering the weight of the solid-brass lens itself, the hood is unlikely to make a meaningful difference to the overall balance.</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-build-and-handling"><span>Leica 50mm Summilux-M f/1.4 Build and handling</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3375px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="6fLg5kocCbem5sK4ALL8nW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/6fLg5kocCbem5sK4ALL8nW.jpg" mos="" align="middle" fullscreen="1" width="3375" height="1898" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/6fLg5kocCbem5sK4ALL8nW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 looks absolutely fantastic. Its silver-chrome finish, engraved markings and traditionally shaped controls immediately distinguish it from Leica’s more modern lenses.</p><p>The build quality is outstanding, as you would expect from Leica. The solid-brass construction gives the lens a dense and substantial feel that is quite surprising when you first pick it up. It is relatively compact, but at 417g, there is no mistaking its weight.</p><p>This is not necessarily a criticism. The weight contributes to the sense that you are using something designed to last for decades rather than a lightweight accessory that might be replaced with the next generation. Nevertheless, photographers looking for the smallest and lightest possible 50mm lens should be aware that this is a heavy optic for its dimensions.</p><p>Mounted on the Leica M EV1, the lens felt extremely solid and well balanced. The additional weight at the front was noticeable, but it never made the camera uncomfortable to use. It also paired beautifully with my Leica M240, where its traditional appearance felt entirely at home on the older digital M body.</p><p>The scalloped focusing ring is one of the lens’s most distinctive physical features. It gives the barrel a genuine vintage appearance while also providing a comfortable and secure surface for focusing.</p><p>The focusing movement was extremely smooth, with the precise level of resistance needed for making small adjustments at wider apertures. Compared with my modern Summilux-M 50mm f/1.4 ASPH., I felt that the focusing ring moved slightly farther around the circumference of the lens barrel.</p><p>In practice, however, the difference was not particularly dramatic once the lens was mounted on a camera. In fact, I appreciated the little bit of extra movement because it gave me more room to make fine adjustments and achieve critical focus, particularly when shooting at f/1.4 or f/2.</p><p>This was especially useful on the Leica M EV1, where the electronic viewfinder and focusing aids made it possible to see exactly where the plane of focus was falling. The longer, smoother movement made precise focusing feel deliberate rather than slow.</p><p>The aperture ring was flawless. Each setting clicked smoothly and positively into place, with enough resistance to prevent accidental changes without making the ring difficult to operate.</p><p>The recessed, or dipped, design of the aperture ring also contributes to the vintage appearance. It feels very different from the larger and more exposed aperture controls found on many modern lenses, yet it remained easy to adjust with the camera held to my eye.</p><p>There was never any uncertainty about whether the aperture had moved. The clicks were clear enough to feel through my fingertips, allowing me to make adjustments without lowering the camera or checking the markings.</p><p>My review sample did not come with the removable lens hood, so I was unable to assess how the complete setup handled with it attached. The hood follows a traditional round design and will add a little extra bulk to the lens, although its effect on the overall balance should be minimal given the weight of the brass barrel.</p><p>Despite using the lens without its hood, I experienced no meaningful ghosting or flare issues during my time with it. However, I should add that I rarely photograph directly into the sun, so photographers who regularly place strong light sources within the frame may have a different experience.</p><p>For my style of shooting, the lens performed extremely well without the hood. Those who frequently work in more challenging lighting conditions may still find it worthwhile, both for reducing stray light and protecting the front element.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3588px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JYMZQ54aRkkbtLiaxKR5pW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/JYMZQ54aRkkbtLiaxKR5pW.jpg" mos="" align="middle" fullscreen="1" width="3588" height="2019" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/JYMZQ54aRkkbtLiaxKR5pW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-performance"><span>Leica 50mm Summilux-M f/1.4 Performance</span></h3><p>The performance of the Summilux-M 50 f/1.4 is defined by its ability to produce two very different types of image.</p><p>At f/1.4, the lens delivers the dreamy, artistic rendering that will likely attract most photographers to it in the first place. There is a gentle glow around fine details, contrast is softer and backgrounds dissolve with a beautiful fluidity that is rarely seen in highly corrected modern optics.</p><p>This does not mean that images are simply blurred or lacking in detail. The subject can still appear clearly defined, particularly when focus is placed accurately, but the transition away from the point of focus is softer and more gradual.</p><p>Portraits benefit enormously from this quality. Skin, hair and clothing retain enough detail, but the image does not feel overly harsh or digitally clinical. Backgrounds are rendered with a painterly softness that helps separate the subject without making the result look artificial.</p><p>The 12-blade aperture contributes to the attractive bokeh, but the overall rendering comes from more than the shape of the diaphragm. The traditional optical formula produces a very different transition between sharp and defocused areas compared with the current aspherical Summilux.</p><p>At f/2, the central area becomes more defined, but much of the glow and atmosphere remain. This may be the most balanced aperture for photographers who want stronger subject detail without completely losing the classical rendering.</p><p>By f/2.8, the lens continues to become sharper and contrast increases, although images still retain a noticeably gentler character than those produced by a modern aspherical design. This is where the Classic begins to bridge the gap between its two personalities.</p><p>At f/4, the rendering becomes noticeably more controlled. Fine detail is stronger, contrast is higher, and the frame begins to appear more uniform. There is still a touch of the lens’s vintage character, but the result feels increasingly modern.</p><p>Once the lens reaches f/5.6, it becomes very sharp in the center and impressively detailed across the frame. This is where the transformation becomes particularly apparent. A lens that produces soft, expressive images at f/1.4 suddenly becomes a highly capable general-purpose 50mm optic.</p><p>At f/8, the Summilux-M 50 f/1.4 Classic delivers images that are clinically sharp while still maintaining a very pleasing overall look. Fine textures are rendered clearly, contrast is strong, and detail extends well across the frame.</p><p>I have always considered f/8 something of a sweet spot for many Leica lenses, and that is certainly the case here. The images have the precision expected from a modern optic, but they do not lose all of the tonal character that makes the Classic so appealing.</p><p>At f/11 and f/16, the lens provides greater depth of field and remains useful for scenes where keeping more of the frame in focus is the priority. As with any lens, very small apertures can introduce a degree of diffraction, particularly on high-resolution digital sensors, but the results remain highly usable.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2441px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LLma6C6eh57nNj93qX23XV" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/LLma6C6eh57nNj93qX23XV.jpg" mos="" align="middle" fullscreen="1" width="2441" height="1373" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/LLma6C6eh57nNj93qX23XV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>What makes the Summilux-M 50 f/1.4 so interesting is that none of these aperture settings feels redundant. Each part of the aperture range offers a slightly different visual signature.</p><p>At f/1.4, it is dreamy, glowing and expressive. Between f/2 and f/2.8, it begins to combine atmosphere with stronger definition. At f/4, it transitions toward a more controlled image, while f/5.6 and f/8 provide the sharpness and consistency expected from a modern premium lens.</p><p>This gives photographers a level of creative control that goes beyond depth of field. You need to think not only about how much of the scene you want in focus, but also about the type of rendering you want the lens to produce.</p><p>There is a certain responsibility that comes with that choice. A technically perfect image is not always the most visually appropriate result, just as a dreamy vintage glow will not suit every subject.</p><p>For a portrait, available-light scene or intimate documentary moment, f/1.4 may provide exactly the right atmosphere. For architecture, landscapes or detailed street scenes, stopping down to f/5.6 or f/8 will deliver a much more precise result.</p><p>That versatility makes the 50 Summilux-M f/1.4 more than a novelty lens. It would have been easy for Leica to create an optic that offered a distinctive vintage look wide open but became unremarkable when stopped down. Instead, this lens provides a genuinely useful range of rendering styles.</p><p>Critical focus at f/1.4 naturally requires care, particularly on a traditional optical rangefinder. The shallow depth of field means even a small focusing error can place the sharpest area in front of or behind the intended subject.</p><p>The Leica M EV1 made this considerably easier. Its electronic viewfinder allowed me to confirm focus with greater confidence and encouraged me to use the lens at f/1.4 and f/2 more frequently than I might have done on an optical rangefinder alone.</p><p>That said, the lens also felt excellent on the Leica M240. Its smooth focusing action and slightly longer movement made careful rangefinder focusing very satisfying, while the 0.7m minimum distance remained entirely within the coupled range.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3008px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pE6Sp2MZo8Z7jJaL5bFngV" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/pE6Sp2MZo8Z7jJaL5bFngV.jpg" mos="" align="middle" fullscreen="1" width="3008" height="1692" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/pE6Sp2MZo8Z7jJaL5bFngV.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="sample-images-leica-50mm-summilux-m-f-1-4">Sample images: Leica 50mm Summilux-M f/1.4 </h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/QViVk77zPsmBib8BDQ82xL.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WLNbsYxUBFzErYDBcXQ6WM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/1.4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yeVX2tZywDtRp7ZjHpW3xL.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/5<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C8qyLHjDVCejB4euiC5JDN.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/5.6<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WSpW63ixKVWGmZQBKnu3AM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/1.4<small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aUHzqHGv4MdR9xodaVgahM.jpg" alt="Leica 50mm Summicron-M f/1.4 (classic) samples" /><figcaption>Taken at f/4.5<small role="credit">Future</small></figcaption></figure></figure><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-lab-results"><span>Leica 50mm Summilux-M f/1.4 lab results</span></h3><p>We run a range of lab tests under controlled conditions, using the Imatest Master testing suite. Photos of test charts are taken across the range of apertures and zooms (where available), then analyzed for sharpness, distortion and chromatic aberrations.</p><p>We use Imatest SFR (spatial frequency response) charts and analysis software to plot lens resolution at the center of the image frame, corners and mid-point distances, across the range of aperture settings and, with zoom lenses, at four different focal lengths. The tests also measure distortion and color fringing (chromatic aberration).</p><p><strong>Sharpness:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="2fC8LmbkDJxtBAYMgof6A4" name="Leica Summilux-M 50mm F1.4 ASPH - sharpness" alt="Leica 50mm Summilux-M f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/2fC8LmbkDJxtBAYMgof6A4.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Wide open at f/1.4 sharpness is disappointing - you'll need to stop down to f/2.8 before center and mid-frame sharpness become impressive. However, corner sharpness still lags behind by some margin, with the lens only becoming sharp across the whole frame at f/8 and narrower.</p><p><strong>Fringing:</strong></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1722px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="JA9X6uMLqDVCVzmTY8YT64" name="Leica Summilux-M 50mm F1.4 ASPH - fringing" alt="Leica 50mm Summilux-M f/1.4 lab graph" src="https://cdn.mos.cms.futurecdn.net/JA9X6uMLqDVCVzmTY8YT64.png" mos="" align="middle" fullscreen="" width="1722" height="969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Fringing is evident in the corners of frame at all apertures.</p><p><strong>Distortion: -1.99</strong></p><p>There's moderate barrel distortion, and while not severe, we'd expect better from a 50mm lens.</p><h3 class="article-body__section" id="section-leica-50mm-summilux-m-f-1-4-verdict"><span>Leica 50mm Summilux-M f/1.4 Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="YQHBERR59goLwNRE4UhmpW" name="Leica 50mm Summilux f/1.4" alt="Leica 50mm Summilux f/1.4" src="https://cdn.mos.cms.futurecdn.net/YQHBERR59goLwNRE4UhmpW.jpg" mos="" align="middle" fullscreen="1" width="4080" height="2295" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/YQHBERR59goLwNRE4UhmpW.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Leica Summilux-M 50 f/1.4 stands out as a top performer, particularly for photographers who want a more vintage look and feel in an increasingly clinical world of picture taking.</p><p>It offers something genuinely unusual within Leica’s current lens range. This is not an existing modern optic wrapped in a nostalgic design. Its classical optical formula, non-aspherical construction and traditional mechanical controls make it fundamentally different from the current Summilux-M 50mm f/1.4 ASPH.</p><p>Between f/1.4 and f/2.8, images have a distinctive glow, with gentle contrast, beautiful transitions and wonderfully artistic bokeh. From f/5.6 onward, the lens adopts a much sharper and more modern personality, with f/8 producing particularly impressive results across the frame.</p><p>This dual character gives the lens the best of both worlds. It can create images that look as though they were made with a genuine vintage Summilux, yet it can also deliver the detail and precision required from a contemporary Leica M lens.</p><p>The photographer simply needs to be clever enough to recognize which look is appropriate for each scene. Choosing the aperture becomes a creative decision rather than a purely technical one.</p><p>Its handling is equally impressive. The solid-brass construction feels outstanding, the scalloped focusing ring operates beautifully and the aperture ring provides smooth, positive clicks throughout its range.</p><p>The weight will not suit everyone. At 417g, it is a heavy lens despite its compact dimensions, and adding the traditional removable hood will make the package slightly larger. Its price also makes it a serious investment, particularly when there are more affordable 50mm M-mount lenses available.</p><p>However, those alternatives are unlikely to offer this particular combination of classical rendering, modern manufacturing and exceptional mechanical quality.</p><p>The Leica Summilux-M 50 f/1.4 is a lens for photographers who value character as much as technical performance. It rewards those willing to explore its aperture range, think carefully about the look they want and accept that perfect optical correction is not always the same thing as a perfect photograph.</p><p>For the right photographer, it is not merely a vintage-inspired lens. It is a genuine creative tool that can move effortlessly between romantic softness and modern precision.</p>
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                                                            <title><![CDATA[ Over 1,500 shots per charge, a respectable 24MP sensor and just 14.5 ounces – is the 8-year-old Nikon D3500 still the perfect beginner camera? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Back in 2019, I got my hands on a <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>; my first “proper” camera. It was an unexpected 24th birthday gift from my parents, which was around the time I was truly getting into photography and had clearly started to talk to my family about it with some conviction.</p><p>Admittedly, it took me the best part of a year to pluck up the courage to turn the dial from auto to manual mode after I finally demystified the exposure triangle with a 15-minute YouTube video. </p><p>But at that point, I unlocked the true power of the Nikon D3500 – and what a <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner camera</a> it was. In fact, eight years after its release, I still recommend this camera to photographers starting out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UvFNk8pwcKc8MzXpWBAGFh" name="nikon-d3500-07.JPG" alt="Nikon D3500" src="https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 was a joy to use – and a straightforward one </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>The main beginner draw to the Nikon D3500 is that it's insanely practical. As a newbie, you don’t want to be faffing with complicated settings and changing batteries all the time. The simplicity of the camera encourages you to shoot, rather than frustrating you.</p><p>First off, it’s got a really simple LCD interface that’s intuitive and limited. In the two years that I shot with this camera, I can’t remember a time when I struggled to find a setting or understand what was happening on screen. </p><p>It may sound pedantic, but the last thing a beginner needs is a menu packed with pages and pages that will only put them off exploring what their camera can do.</p><p>Next up is the battery life, and this is a huge benefit of the Nikon D3500. I kid you not, on a full charge this 14.5oz / 415g beast can snap upwards of 1,500 images. That is absolutely unheard of by today’s mirrorless standards, with entry-level rigs lucky to capture 500 images before their battery runs dry. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F7gQU3Wk7y9iw6okviwpgH" name="IMG_9696" alt="Nikon D3500 being held by person against background of green foliage" src="https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 keeps on shooting for over 1,500 shots before the battery gives up the ghost! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As a beginner, you want to shoot. That's it; take pictures and repeat. This is how you build a love for photography. Having to buy several replacement batteries and swap them out after just a few hours can impact this negatively.</p><p><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">Mirrorless cameras</a> do, of course, have their advantages for beginners. I’ve previously argued that they can actually<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/dslrs-make-you-better-says-this-photographer-but-i-disagree-do-you"> help more on the creativity side of things</a> thanks to all the built-in help. But, in my view, for beginners, practicality trumps creativity.</p><p>And while the Nikon D3500 might only feature 5fps bursts, FullHD video and a maximum ISO of 12,800, it’s cheap (roughly $450 / £330 / AU$630) can go for days before dying and is just a joy to use.</p><p>So, if you’re thinking about what your first camera is going to be – or, like my parents, you're going to gift someone as theirs – I’d seriously consider the Nikon D3500. While I think practicality is the main selling point, it has other great traits – which you can read about in our<a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review"> Nikon D3500 review</a>, where my colleague Rod called it "an evergreen classic".</p><div data-widget-type="review" data-model-name="Nikon D3500" data-widget-title="Nikon D3500 Deals Today!" class="hawk-root"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Already got one? Make sure you're using one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-d3500">best lenses for the Nikon D3500</a>! And here’s our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a> as well as our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cheap-camera">best cheap cameras</a>. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/dslr-cameras/over-1-500-shots-per-charge-a-respectable-24mp-sensor-and-just-14-5-ounces-is-the-8-year-old-nikon-d3500-still-the-perfect-beginner-camera</link>
                                                                            <description>
                            <![CDATA[ The Nikon D3500 was my first “proper” camera and, 8 years after its release, I still recommend it to beginners for its simplicity and insane practicality ]]>
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                                                                        <pubDate>Mon, 17 Aug 2026 12:13:01 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 08:46:07 +0000</updated>
                                                                                                                                            <category><![CDATA[DSLR Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Digital Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Palazon ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Zf7tYsbRE9JKvfVjebG5Cn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;I’ve been writing professionally since 2021 and joined Digital Camera World as a staff writer in 2026. My previous role was as a junior editor for a careers advice publisher and I’ve freelanced in the sustainability and travel and tourism niches.&lt;/p&gt;&lt;p&gt;In 2025, I became a qualified journalist completing my training remotely while traveling through Latin America. The experience melded my love for words and photography, and expanded my photographic interest into international photojournalism. Capturing the world’s incredible landscapes and cultures through the lens is what most inspires me.&lt;/p&gt;&lt;p&gt;I started out on a Nikon D3500, which was the ideal entry-level digital camera, but have since upgraded to Sony’s Alpha system. My go-to setup is the A7III (and later A7 models) paired with the 24-105 F4 G lens. In all honesty, cameras are so advanced these days that I don’t think it matters what make or model you use.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[The Nikon D3500 was the start of my own journey in photography]]></media:description>                                                            <media:text><![CDATA[Close-up of a Nikon D3500 DSLR camera, highlighting the logo, controls, and lens, set against a black background]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of a Nikon D3500 DSLR camera, highlighting the logo, controls, and lens, set against a black background]]></media:title>
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                                <p>Back in 2019, I got my hands on a <a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review">Nikon D3500</a>; my first “proper” camera. It was an unexpected 24th birthday gift from my parents, which was around the time I was truly getting into photography and had clearly started to talk to my family about it with some conviction.</p><p>Admittedly, it took me the best part of a year to pluck up the courage to turn the dial from auto to manual mode after I finally demystified the exposure triangle with a 15-minute YouTube video. </p><p>But at that point, I unlocked the true power of the Nikon D3500 – and what a <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">beginner camera</a> it was. In fact, eight years after its release, I still recommend this camera to photographers starting out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4608px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="UvFNk8pwcKc8MzXpWBAGFh" name="nikon-d3500-07.JPG" alt="Nikon D3500" src="https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg" mos="" align="middle" fullscreen="1" width="4608" height="2592" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/UvFNk8pwcKc8MzXpWBAGFh.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 was a joy to use – and a straightforward one </span><span class="credit" itemprop="copyrightHolder">(Image credit: Rod Lawton/Digital Camera World)</span></figcaption></figure><p>The main beginner draw to the Nikon D3500 is that it's insanely practical. As a newbie, you don’t want to be faffing with complicated settings and changing batteries all the time. The simplicity of the camera encourages you to shoot, rather than frustrating you.</p><p>First off, it’s got a really simple LCD interface that’s intuitive and limited. In the two years that I shot with this camera, I can’t remember a time when I struggled to find a setting or understand what was happening on screen. </p><p>It may sound pedantic, but the last thing a beginner needs is a menu packed with pages and pages that will only put them off exploring what their camera can do.</p><p>Next up is the battery life, and this is a huge benefit of the Nikon D3500. I kid you not, on a full charge this 14.5oz / 415g beast can snap upwards of 1,500 images. That is absolutely unheard of by today’s mirrorless standards, with entry-level rigs lucky to capture 500 images before their battery runs dry. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="F7gQU3Wk7y9iw6okviwpgH" name="IMG_9696" alt="Nikon D3500 being held by person against background of green foliage" src="https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/F7gQU3Wk7y9iw6okviwpgH.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Nikon D3500 keeps on shooting for over 1,500 shots before the battery gives up the ghost! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>As a beginner, you want to shoot. That's it; take pictures and repeat. This is how you build a love for photography. Having to buy several replacement batteries and swap them out after just a few hours can impact this negatively.</p><p><a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">Mirrorless cameras</a> do, of course, have their advantages for beginners. I’ve previously argued that they can actually<a href="https://www.digitalcameraworld.com/cameras/dslr-cameras/dslrs-make-you-better-says-this-photographer-but-i-disagree-do-you"> help more on the creativity side of things</a> thanks to all the built-in help. But, in my view, for beginners, practicality trumps creativity.</p><p>And while the Nikon D3500 might only feature 5fps bursts, FullHD video and a maximum ISO of 12,800, it’s cheap (roughly $450 / £330 / AU$630) can go for days before dying and is just a joy to use.</p><p>So, if you’re thinking about what your first camera is going to be – or, like my parents, you're going to gift someone as theirs – I’d seriously consider the Nikon D3500. While I think practicality is the main selling point, it has other great traits – which you can read about in our<a href="https://www.digitalcameraworld.com/reviews/nikon-d3500-review"> Nikon D3500 review</a>, where my colleague Rod called it "an evergreen classic".</p><div data-widget-type="review" data-model-name="Nikon D3500" data-widget-title="Nikon D3500 Deals Today!" class="hawk-root"></div><h2 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h2><p>Already got one? Make sure you're using one of the <a href="https://www.digitalcameraworld.com/buying-guides/best-lenses-for-nikon-d3500">best lenses for the Nikon D3500</a>! And here’s our roundup of the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-beginners-best-entry-level-dslr-mirrorless-and-compact-cameras">best cameras for beginners</a> as well as our pick of the <a href="https://www.digitalcameraworld.com/buying-guides/best-cheap-camera">best cheap cameras</a>. </p>
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                                                            <title><![CDATA[ Why I believe Sony taking control of Tamron will affect far more than two brands ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When it comes to the production, supply and sale of third-party optics that will fit a slew of different manufacturers’ mounts, lens specialist Tamron says it is number one for global sales – claiming as recently as last month that it holds as much as <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-doubled-down-on-launches-and-now-leads-the-third-party-lens-market-by-a-large-percentage-despite-a-shrinking-digital-camera-market">60% market share</a>.</p><p>No wonder, then, that <a href="https://www.digitalcameraworld.com/cameras/lenses/confirmed-sony-makes-bid-to-buy-tamron">Sony is eyeing up Tamron for a possible takeover bid</a> – the intention and the approach, if not yet the actuality, currently being confirmed by both parties. As it is already in possession of <a href="https://www.digitalcameraworld.com/cameras/lenses/did-you-know-that-sony-owns-the-biggest-share-of-tamron-well-maybe-not-for-much-longer">a 15% stake in the company</a>, the electronics giant’s plan is that it will make the lens specialist a wholly owned subsidiary.</p><p>Yes, Tamron currently lists 23 lenses directly compatible with the Sony mount at the time of writing. But it also produces plenty of other directly compatible lenses for Canon, Fujifilm and Nikon users. </p><p>If Sony were to acquire Tamron – which has currently set up its own committee to consider the bid – I can imagine Sony taking a similar approach to when it exclusively snapped up Konica Minolta’s imaging expertise in 2006. </p><p>Konica Minolta immediately exited the camera business, while Sony was able to quickly introduce its first ever Alpha-branded DSLR, based on existing Minolta tech. </p><p>So, my worry for the wider photographic community is that Tamron itself may cease to exist – with its lenses hereon marketed as Sony lenses, with the same mix of decent build quality, performance yet affordability that the optical specialist offers now. </p><p>If that scenario plays out, I can’t imagine Sony continuing to do what Tamron currently does in offering lenses to other, non-Sony users. Plus I also wonder how it will impact its current relationship with Nikon, for whom it makes several Nikkor-branded OEM lenses. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4966px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="NCr73iXbryMtyX3YtfJUC" name="edit_P2260235" alt="The show floor of CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/NCr73iXbryMtyX3YtfJUC.jpg" mos="" align="middle" fullscreen="" width="4966" height="2794" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Will Sony add Tamron's enormous catalog of lenses to its own or will the lens maker remain brand agnostic?  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Factor in a camera market that is experiencing a slowdown this year anyway, <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">according to official figures from CIPA Japan</a>, and the prospect gets even more intriguing.</p><p>Cutting out other camera owners might lessen the value of Tamron as a standalone brand. But if it’s subsumed by Sony, then that becomes academic anyway.</p><p>At present it’s not a done deal, just one under serious consideration that Sony certainly has the industry clout to pull off. It all comes down to whether Tamron, which independently has its own ambitious growth targets despite the uncertain economic climate, gives the green light. </p><p>If the market for interchangeable lens cameras really is in decline, and the current slowdown persists, I feel Tamron may well be tempted to take Sony’s money and run. However bad that is for competitive pricing going forward – and potentially the wider photographic community.</p><p>Ultimately, there will be winners as well as losers if a deal is done. </p><p>But to end on a positive note, among the winners will not just be Sony’s existing user base, who may theoretically get a boosted and continuing supply of affordable optics, but also rival third-party lens manufacturers such as Sigma, Laowa, Viltrox and more, who will have one less competitor out there.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses</a> from all manufacturers.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/lenses/why-i-believe-sony-taking-control-of-tamron-will-affect-far-more-than-two-brands</link>
                                                                            <description>
                            <![CDATA[ Now that both Tamron and Sony have confirmed the proposal, the results could irreversibly shake up the photo business – and photographers’ prospects with it ]]>
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                                                                        <pubDate>Sun, 16 Aug 2026 21:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gavin Stoker ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cEpxm5TCwZVj9XaYBGaerE.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Tamron]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tamron 25-200mm F/2.8-5.6 Di III VXD G2 on a peach-colored surface]]></media:description>                                                            <media:text><![CDATA[Tamron 25-200mm F/2.8-5.6 Di III VXD G2 on a peach-colored surface]]></media:text>
                                <media:title type="plain"><![CDATA[Tamron 25-200mm F/2.8-5.6 Di III VXD G2 on a peach-colored surface]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>When it comes to the production, supply and sale of third-party optics that will fit a slew of different manufacturers’ mounts, lens specialist Tamron says it is number one for global sales – claiming as recently as last month that it holds as much as <a href="https://www.digitalcameraworld.com/cameras/lenses/tamron-doubled-down-on-launches-and-now-leads-the-third-party-lens-market-by-a-large-percentage-despite-a-shrinking-digital-camera-market">60% market share</a>.</p><p>No wonder, then, that <a href="https://www.digitalcameraworld.com/cameras/lenses/confirmed-sony-makes-bid-to-buy-tamron">Sony is eyeing up Tamron for a possible takeover bid</a> – the intention and the approach, if not yet the actuality, currently being confirmed by both parties. As it is already in possession of <a href="https://www.digitalcameraworld.com/cameras/lenses/did-you-know-that-sony-owns-the-biggest-share-of-tamron-well-maybe-not-for-much-longer">a 15% stake in the company</a>, the electronics giant’s plan is that it will make the lens specialist a wholly owned subsidiary.</p><p>Yes, Tamron currently lists 23 lenses directly compatible with the Sony mount at the time of writing. But it also produces plenty of other directly compatible lenses for Canon, Fujifilm and Nikon users. </p><p>If Sony were to acquire Tamron – which has currently set up its own committee to consider the bid – I can imagine Sony taking a similar approach to when it exclusively snapped up Konica Minolta’s imaging expertise in 2006. </p><p>Konica Minolta immediately exited the camera business, while Sony was able to quickly introduce its first ever Alpha-branded DSLR, based on existing Minolta tech. </p><p>So, my worry for the wider photographic community is that Tamron itself may cease to exist – with its lenses hereon marketed as Sony lenses, with the same mix of decent build quality, performance yet affordability that the optical specialist offers now. </p><p>If that scenario plays out, I can’t imagine Sony continuing to do what Tamron currently does in offering lenses to other, non-Sony users. Plus I also wonder how it will impact its current relationship with Nikon, for whom it makes several Nikkor-branded OEM lenses. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4966px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="NCr73iXbryMtyX3YtfJUC" name="edit_P2260235" alt="The show floor of CP+ 2026" src="https://cdn.mos.cms.futurecdn.net/NCr73iXbryMtyX3YtfJUC.jpg" mos="" align="middle" fullscreen="" width="4966" height="2794" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Will Sony add Tamron's enormous catalog of lenses to its own or will the lens maker remain brand agnostic?  </span><span class="credit" itemprop="copyrightHolder">(Image credit: James Artaius)</span></figcaption></figure><p>Factor in a camera market that is experiencing a slowdown this year anyway, <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">according to official figures from CIPA Japan</a>, and the prospect gets even more intriguing.</p><p>Cutting out other camera owners might lessen the value of Tamron as a standalone brand. But if it’s subsumed by Sony, then that becomes academic anyway.</p><p>At present it’s not a done deal, just one under serious consideration that Sony certainly has the industry clout to pull off. It all comes down to whether Tamron, which independently has its own ambitious growth targets despite the uncertain economic climate, gives the green light. </p><p>If the market for interchangeable lens cameras really is in decline, and the current slowdown persists, I feel Tamron may well be tempted to take Sony’s money and run. However bad that is for competitive pricing going forward – and potentially the wider photographic community.</p><p>Ultimately, there will be winners as well as losers if a deal is done. </p><p>But to end on a positive note, among the winners will not just be Sony’s existing user base, who may theoretically get a boosted and continuing supply of affordable optics, but also rival third-party lens manufacturers such as Sigma, Laowa, Viltrox and more, who will have one less competitor out there.</p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like... </span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-sony-lenses">best Sony lenses</a> from all manufacturers.</p>
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                                                            <title><![CDATA[ Film photographers are still obsessed with the Plaubel Makina 67 – in fact, this medium format camera is worth far more today than when it was new! ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Back in 1902, Hugo Schrader started Plaubel & Company in Frankfurt am Main, Germany. Schrader had done his apprenticeship at Voigtländer and later worked for one of the more innovative German camera makers; Dr Rudolf Krügener. In fact, he married Dr Krügener’s daughter, Ruth.</p><p>You may wonder why a chap named Schrader would call his firm by a different name. The answer is as simple as it is odd.  The Plaubel name comes from Karl Plaubel, Hugo Schrader’s brother-in-law. Apparently, Schrader chose it because he thought it was easier to remember than “Schrader”.</p><p>The Plaubel camera company became one of Germany's most respected photographic manufacturers, known for high-quality press cameras, large-format cameras, and later the famous Makina medium-format rangefinders. The firm's history spans more than a century.</p><p>Plaubel started by manufacturing lenses (including the Anticomar, Heli-Orthar and Supracomar lines) and selling other firms' cameras to augment its income – though these cameras would nearly always go out the door with a Plaubel lens or two.</p><p>Around 1909-1910, Plaubel began producing its own cameras – and in 1912 it introduced the camera that would define its reputation: the Plaubel Makina. The Makina was a compact folding press camera with scissor-strut bellows construction. Over the following decades it evolved into one of Europe's <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras</a> for the press.</p><p>During the Second World War, the factory was heavily damaged by Allied bombers. But the firm recovered, resumed making cameras and introduced its Peco line of monorail view cameras – which became highly regarded among studio and architectural photographers for their precision engineering and exceptional build quality.</p><p>Curiously, it also made the VeriWide 100 – an ultra-wide-angle <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium format camera</a>. The Veriwide 100 was designed around a fixed 47mm f/8 Schneider Super-Angulon lens, giving an angle of view of nearly 100°. </p><p>It made seven 6x10cm negatives on a roll of 120 film, with an angle of view roughly equivalent to an 18–20 mm lens on a 35mm camera but with the image quality advantage of 120 Roll film. </p><p>It was introduced in 1959 in collaboration with the New York photographic distributor, Burleigh Brooks, Inc. Production ran until 1965 and, depending on who you believe, between 2,000 and 5,000 were made.</p><p>In 1975 Hugo Schrader’s son, Goetz Schrader, sold Plaubel to the Japanese Kimio Doi Group. Although the company retained the Plaubel name and the German factory, camera development largely shifted to Japan.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4027px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BP3DJkdB3ugZUtCGnW3uBN" name="PNWY9R_169" alt="PNWY9R Prod DB © Neue Road Movies / DRRENDEZ-VOUS A PALERME (PALERMO SHOOTING) de Wim Wenders 2008 ALL./FRA./ITA.avec Campinoappareil photo Plaubel Makina 67, photographe, seance photo, tatouages" src="https://cdn.mos.cms.futurecdn.net/BP3DJkdB3ugZUtCGnW3uBN.jpg" mos="" align="middle" fullscreen="1" width="4027" height="2265" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BP3DJkdB3ugZUtCGnW3uBN.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The actor / singer Campino holding a Plaubel Makina 67 camera in the 2008 Wim Wenders film, <em>Palermo Shooting</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alamy)</span></figcaption></figure><p>The most famous result of this new ownership was the new Plaubel Makina 67, introduced in 1978. Unlike the original German Makina cameras, it was a sophisticated 6x7 cm folding <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">rangefinder camera</a> equipped with a superb Nikkor 80mm f/2.8 lens and built-in metering. </p><p>The metering was a TTL (through-the-lens) match-needle system, which used a semi-transparent mirror just behind the shutter to divert a small amount of the light to a silicon photodiode. The photographer would change the shutter speed or aperture until the meter indicated correct exposure.</p><p>Because the Kimio Doi Group did not own a factory, the cameras were made under contract. Early development prototypes (called the Makinette 67) were produced in the German factory, but the production Makina 67 was all Japanese. </p><p>Konica’s chief designer, Yasuo Uchida, led the design team with assistance from Professor Udo M Geissler of the industrial design department of the Technical University of Munich.</p><p>It seems that Uchida did his best to persuade Doi to use a Konica lens for the camera. However, Doi had already paid Nikon for the development of the 80mm f/2.8 lens specially for the Makina 67. Uchida then asked for a copy of the lens for testing, and legend has it that he was blown away by the results.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1890px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="yNnYAB8t9vXwazwaLbMmRi" name="Plaubel Makina W67.jpg" alt="Plaubel Makina W67" src="https://cdn.mos.cms.futurecdn.net/yNnYAB8t9vXwazwaLbMmRi.jpg" mos="" align="middle" fullscreen="1" width="1890" height="1063" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/yNnYAB8t9vXwazwaLbMmRi.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Plaubel Makina W67 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Australian Camera)</span></figcaption></figure><p>In late 1981, the Makina W67 arrived. It was essentially the same camera, but with a wide-angle 55mm f/4.5 Nikkor lens.  It was followed in 1984 by the Makina 670, which was a modified Makina 67 that could use either 120 or 220 film. </p><p>There was also a Makina 69W Proshift that had a 47mm Schneider Super-Angulon and made eight 6x9cm exposures per roll of 120 film. The lens was mounted on a sliding flange, which allowed for perspective control in the same manner as shifting the front standard of a view camera.</p><p>Early production was done by Konica or Copal (there is a lot of uncertainty about this). But it seems certain that in 1981 production shifted to Mamiya, where it remained until production ended for all models in 1986 due to rising costs. </p><p>In all, some 24,500 cameras were made across all four models, though the standard “67” accounted for 17,000 of them. Plaubel continued to make its famous monorail cameras in Germany until finally closing its doors in 2017.</p><p>Among film photographers, the Makina 67 remains one of the most sought-after medium format cameras. Today, a Plaubel Makina 67 in good working condition sells for considerably more than it did when new – even after adjusting for inflation.</p><div data-model-name="A Brief History of Photography" data-widget-type="review" data-widget-title="Read David Young's book on the history of photography" class="hawk-root"></div><p><em><strong>Read more of </strong></em><a href="https://www.digitalcameraworld.com/tag/classic-cameras"><em><strong>David Young's ongoing series on classic cameras</strong></em></a><em><strong>, as well as his book </strong></em><a href="https://www.digitalcameraworld.com/photography/books/this-book-should-be-in-every-photographers-library-but-then-im-biased-author-david-young-on-a-brief-history-of-photography"><strong>A Brief History of Photography</strong></a><em><strong>.</strong></em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras</a> you can buy today.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/film-cameras/film-photographers-are-still-obsessed-with-the-plaubel-makina-67-this-medium-format-camera-is-worth-far-more-today-than-when-it-was-new</link>
                                                                            <description>
                            <![CDATA[ From Germany to Japan: The strange, but brilliant history of Plaubel Makina cameras ]]>
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                                                                        <pubDate>Sun, 16 Aug 2026 09:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Film Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ David S Young ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/kyzBrBANZ5akCz23Hnkf5i.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Alamy]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Plaubel Makina folding camera from around 1932]]></media:description>                                                            <media:text><![CDATA[PNWY9R Prod DB © Neue Road Movies / DR
RENDEZ-VOUS A PALERME (PALERMO SHOOTING) de Wim Wenders 2008 ALL./FRA./ITA.
avec Campino
appareil photo Plaubel Makina 67, photographe, seance photo, tatouages]]></media:text>
                                <media:title type="plain"><![CDATA[PNWY9R Prod DB © Neue Road Movies / DR
RENDEZ-VOUS A PALERME (PALERMO SHOOTING) de Wim Wenders 2008 ALL./FRA./ITA.
avec Campino
appareil photo Plaubel Makina 67, photographe, seance photo, tatouages]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>Back in 1902, Hugo Schrader started Plaubel & Company in Frankfurt am Main, Germany. Schrader had done his apprenticeship at Voigtländer and later worked for one of the more innovative German camera makers; Dr Rudolf Krügener. In fact, he married Dr Krügener’s daughter, Ruth.</p><p>You may wonder why a chap named Schrader would call his firm by a different name. The answer is as simple as it is odd.  The Plaubel name comes from Karl Plaubel, Hugo Schrader’s brother-in-law. Apparently, Schrader chose it because he thought it was easier to remember than “Schrader”.</p><p>The Plaubel camera company became one of Germany's most respected photographic manufacturers, known for high-quality press cameras, large-format cameras, and later the famous Makina medium-format rangefinders. The firm's history spans more than a century.</p><p>Plaubel started by manufacturing lenses (including the Anticomar, Heli-Orthar and Supracomar lines) and selling other firms' cameras to augment its income – though these cameras would nearly always go out the door with a Plaubel lens or two.</p><p>Around 1909-1910, Plaubel began producing its own cameras – and in 1912 it introduced the camera that would define its reputation: the Plaubel Makina. The Makina was a compact folding press camera with scissor-strut bellows construction. Over the following decades it evolved into one of Europe's <a href="https://www.digitalcameraworld.com/buying-guides/the-best-cameras-for-professionals">best professional cameras</a> for the press.</p><p>During the Second World War, the factory was heavily damaged by Allied bombers. But the firm recovered, resumed making cameras and introduced its Peco line of monorail view cameras – which became highly regarded among studio and architectural photographers for their precision engineering and exceptional build quality.</p><p>Curiously, it also made the VeriWide 100 – an ultra-wide-angle <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">medium format camera</a>. The Veriwide 100 was designed around a fixed 47mm f/8 Schneider Super-Angulon lens, giving an angle of view of nearly 100°. </p><p>It made seven 6x10cm negatives on a roll of 120 film, with an angle of view roughly equivalent to an 18–20 mm lens on a 35mm camera but with the image quality advantage of 120 Roll film. </p><p>It was introduced in 1959 in collaboration with the New York photographic distributor, Burleigh Brooks, Inc. Production ran until 1965 and, depending on who you believe, between 2,000 and 5,000 were made.</p><p>In 1975 Hugo Schrader’s son, Goetz Schrader, sold Plaubel to the Japanese Kimio Doi Group. Although the company retained the Plaubel name and the German factory, camera development largely shifted to Japan.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4027px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BP3DJkdB3ugZUtCGnW3uBN" name="PNWY9R_169" alt="PNWY9R Prod DB © Neue Road Movies / DRRENDEZ-VOUS A PALERME (PALERMO SHOOTING) de Wim Wenders 2008 ALL./FRA./ITA.avec Campinoappareil photo Plaubel Makina 67, photographe, seance photo, tatouages" src="https://cdn.mos.cms.futurecdn.net/BP3DJkdB3ugZUtCGnW3uBN.jpg" mos="" align="middle" fullscreen="1" width="4027" height="2265" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/BP3DJkdB3ugZUtCGnW3uBN.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The actor / singer Campino holding a Plaubel Makina 67 camera in the 2008 Wim Wenders film, <em>Palermo Shooting</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Alamy)</span></figcaption></figure><p>The most famous result of this new ownership was the new Plaubel Makina 67, introduced in 1978. Unlike the original German Makina cameras, it was a sophisticated 6x7 cm folding <a href="https://www.digitalcameraworld.com/buying-guides/best-rangefinder-cameras">rangefinder camera</a> equipped with a superb Nikkor 80mm f/2.8 lens and built-in metering. </p><p>The metering was a TTL (through-the-lens) match-needle system, which used a semi-transparent mirror just behind the shutter to divert a small amount of the light to a silicon photodiode. The photographer would change the shutter speed or aperture until the meter indicated correct exposure.</p><p>Because the Kimio Doi Group did not own a factory, the cameras were made under contract. Early development prototypes (called the Makinette 67) were produced in the German factory, but the production Makina 67 was all Japanese. </p><p>Konica’s chief designer, Yasuo Uchida, led the design team with assistance from Professor Udo M Geissler of the industrial design department of the Technical University of Munich.</p><p>It seems that Uchida did his best to persuade Doi to use a Konica lens for the camera. However, Doi had already paid Nikon for the development of the 80mm f/2.8 lens specially for the Makina 67. Uchida then asked for a copy of the lens for testing, and legend has it that he was blown away by the results.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1890px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="yNnYAB8t9vXwazwaLbMmRi" name="Plaubel Makina W67.jpg" alt="Plaubel Makina W67" src="https://cdn.mos.cms.futurecdn.net/yNnYAB8t9vXwazwaLbMmRi.jpg" mos="" align="middle" fullscreen="1" width="1890" height="1063" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/yNnYAB8t9vXwazwaLbMmRi.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Plaubel Makina W67 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Australian Camera)</span></figcaption></figure><p>In late 1981, the Makina W67 arrived. It was essentially the same camera, but with a wide-angle 55mm f/4.5 Nikkor lens.  It was followed in 1984 by the Makina 670, which was a modified Makina 67 that could use either 120 or 220 film. </p><p>There was also a Makina 69W Proshift that had a 47mm Schneider Super-Angulon and made eight 6x9cm exposures per roll of 120 film. The lens was mounted on a sliding flange, which allowed for perspective control in the same manner as shifting the front standard of a view camera.</p><p>Early production was done by Konica or Copal (there is a lot of uncertainty about this). But it seems certain that in 1981 production shifted to Mamiya, where it remained until production ended for all models in 1986 due to rising costs. </p><p>In all, some 24,500 cameras were made across all four models, though the standard “67” accounted for 17,000 of them. Plaubel continued to make its famous monorail cameras in Germany until finally closing its doors in 2017.</p><p>Among film photographers, the Makina 67 remains one of the most sought-after medium format cameras. Today, a Plaubel Makina 67 in good working condition sells for considerably more than it did when new – even after adjusting for inflation.</p><div data-model-name="A Brief History of Photography" data-widget-type="review" data-widget-title="Read David Young's book on the history of photography" class="hawk-root"></div><p><em><strong>Read more of </strong></em><a href="https://www.digitalcameraworld.com/tag/classic-cameras"><em><strong>David Young's ongoing series on classic cameras</strong></em></a><em><strong>, as well as his book </strong></em><a href="https://www.digitalcameraworld.com/photography/books/this-book-should-be-in-every-photographers-library-but-then-im-biased-author-david-young-on-a-brief-history-of-photography"><strong>A Brief History of Photography</strong></a><em><strong>.</strong></em></p><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-medium-format-camera">best medium format cameras</a> you can buy today.</p>
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                                                            <title><![CDATA[ I’m a camera expert. I hate to be the one to say this, but camera prices are probably about to get worse ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a tech journalist, I’ve been immersed in the camera industry for more than a decade – and I’ve watched camera prices steadily climb over the last several years. But evidence coming from the biggest camera brands suggests that camera prices are probably only going to get worse – and the reason why breaks my heart: artificial intelligence.</p><p>Generative AI <a href="https://www.digitalcameraworld.com/tech/artificial-intelligence/generative-ai-may-be-increasing-the-cost-of-storing-your-real-photos-and-videos">needs power-hungry data centers</a> in order to store all the training data. The technology has created a steep rise in demand for all forms of digital storage. Photographers have already seen the effects of this through the <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-have-tripled-in-the-last-few-months-when-will-this-madness-stop">steep price jump on memory cards</a>.</p><p>But the effects of the AI data crisis are not going to be limited to just memory cards and external hard drives. Several major camera brands have already noted that the cost of the memory components that go inside cameras has also risen – and prices could be adjusted as a result.</p><div><blockquote><p>The continued surge in memory prices remains a key business challenge for this segment this fiscal year. However, the business is doing everything it can to implement cost-reduction measures in procurement and design, and to adjust its pricing strategies, including foreign exchange management”</p><p>Sony Q2 2026 investor report</p></blockquote></div><p>My work as a tech journalist also means that I’m regularly diving into the latest financial and investor reports from key camera brands, and I’ve noticed a very clear pattern: Memory costs have gone up for building cameras themselves, and several camera brands have mentioned that prices could be adjusted as a result.</p><p>Even cameras without built-in memory still require memory chips. The camera needs to temporarily store photos while they are being processed, which means that the AI data crisis is affecting not just memory cards but the chips inside cameras themselves.</p><p><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-and-a7r-vi-are-so-popular-sony-now-has-an-even-bigger-chunk-of-the-full-frame-camera-market-but-thats-not-even-whats-breaking-records">Sony</a>, Canon, <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">Nikon</a> and Fujifilm have all told investors that the rising cost of memory components is a key challenge and mentioned the potential to compensate for those rising costs through pricing adjustments, along with other possibilities like cost-cutting measures. </p><p>Even action camera giant <a href="https://www.digitalcameraworld.com/cameras/action-cameras/breaking-news-gopro-is-in-serious-financial-trouble-and-may-be-required-to-significantly-reduce-restructure-cease-operations-amid-lower-sales-and-high-memory-costs">GoPro says</a> that memory hardware costs have increased as much as 80 to 110% compared to a year ago.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="x6X2LxxJ4VQBamV2SNBuyQ" name="_MG_1220_1.jpg" alt="Memory card" src="https://cdn.mos.cms.futurecdn.net/x6X2LxxJ4VQBamV2SNBuyQ.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/x6X2LxxJ4VQBamV2SNBuyQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The rising cost of memory isn’t a minor change. Fujifilm, for example, estimates that <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">increased memory costs will cost the company</a> an additional ¥25 billion in 2026 over the previous year’s costs – that’s $157 million / £116.2 million / AU$222 million / CA$218.6 million at current exchange rates.</p><p><a href="https://www.digitalcameraworld.com/cameras/amid-record-sales-canon-hasnt-written-off-the-possibility-of-price-increases-as-the-ai-memory-crisis-worsens">Canon’s estimate is even worse</a> at ¥69.4 billion ($423.9 million / £318.9 million / AU$606.4 million / CA$598.6 million)</p><p>The investor reports from those brands only discuss the <em>possibility</em> of a price increase. But the number of camera brands discussing the impact of rising memory costs makes it clear that the impact isn’t a small one.</p><div><blockquote><p>As memory prices are expected to take some time to normalize, we will closely monitor future price trends and seek to mitigate the negative impact as much as possible through price increases and additional cost reductions"</p><p>Canon Q2 2026 Investor Report</p></blockquote></div><p>While a price increase is currently just a possibility, the number of brands commenting on the change and the estimated cost for additional memory has me suspecting that camera prices are only going to get worse. </p><p>Some brands saw the writing on the wall and managed to secure most of the memory that they’d need for 2026, so it’s entirely possible that photographers make it out of 2026 without seeing a significant memory-fueled price increase.</p><p>But some chipmakers and industry analysts are predicting that <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-might-not-fall-until-after-2030">the cost of memory will continue post 2030</a>. If that is indeed the case, I fully expect camera prices to see some form of a price climb.</p><p>A price change may not necessarily mean that a camera brand goes through its entire catalog and raises prices – as <a href="https://www.digitalcameraworld.com/cameras/live/impact-of-trumps-tariffs-on-camera-pricing">many camera brands did after increased tariffs in the US</a>. The higher costs may instead mean that upcoming cameras launch at a higher list price than their predecessors. </p><p>Despite the Supreme Court ruling some tariffs illegal and issuing refunds, I would be very surprised to see those prices go back to pre-tariff levels – though perhaps those already increased US prices could potentially help hold off a price increase in the US.</p><p>Price increases are never easy to swallow, but the fact that the increases are caused by computers trying to replace traditional images with GenAI makes the possibility more of an insult than price increases fueled by other factors, such as inflation.</p><p>Memory won’t be the only factor going into the cost of cameras – and one potential salve on the GenAI memory crisis is that <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">the Camera and Imaging Products Association is expecting a slight slowdown</a> for the camera industry in 2026 (albeit not for compact cameras). </p><p>Higher demand creates higher prices, so a slightly lower demand could potentially help.</p><p>So far, camera brands have only told investors that pricing changes, along with other measures, are being considered to help offset rising memory costs. But as an industry expert, I suspect that if the memory crisis does not slow, then memory cards won’t be the only gear photographers end up paying more for thanks to AI.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/im-a-camera-expert-i-hate-to-be-the-one-to-say-this-but-camera-prices-are-probably-about-to-get-worse</link>
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                            <![CDATA[ There's a startling similarity across major camera brands' financial reports right now: The rising cost of memory thanks to AI ]]>
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                                                                        <pubDate>Sun, 16 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ hillary.grigonis@futurenet.com (Hillary K. Grigonis) ]]></author>                    <dc:creator><![CDATA[ Hillary K. Grigonis ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FCSkExqFFzvDQFmnEf8mgV.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;The US Editor of Digital Camera World, Hillary K. Grigonis has more than a decade of experience in journalism with a focus on photography and technology. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. &lt;/p&gt;&lt;p&gt;A current Fujifilm and former Nikon shooter, her background in reviewing camera gear means she’s handled everything from cheap Instax to medium format mirrorless. Her camera bag includes a wide range of gear from a DJI drone to a newly added vintage film SLR. &lt;/p&gt;&lt;p&gt;On the weekends, she photographs portraits and weddings at Hillary K Photography. As a former photojournalist, her work favors a mix of documentary and posed styles. While she’s turned her passion for photography into a career, she still considers photowalks a break from work, while she also includes reading, hiking, kayaking, and camping among her most-loved hobbies.&lt;/p&gt; ]]></dc:description>
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                                <p>As a tech journalist, I’ve been immersed in the camera industry for more than a decade – and I’ve watched camera prices steadily climb over the last several years. But evidence coming from the biggest camera brands suggests that camera prices are probably only going to get worse – and the reason why breaks my heart: artificial intelligence.</p><p>Generative AI <a href="https://www.digitalcameraworld.com/tech/artificial-intelligence/generative-ai-may-be-increasing-the-cost-of-storing-your-real-photos-and-videos">needs power-hungry data centers</a> in order to store all the training data. The technology has created a steep rise in demand for all forms of digital storage. Photographers have already seen the effects of this through the <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-have-tripled-in-the-last-few-months-when-will-this-madness-stop">steep price jump on memory cards</a>.</p><p>But the effects of the AI data crisis are not going to be limited to just memory cards and external hard drives. Several major camera brands have already noted that the cost of the memory components that go inside cameras has also risen – and prices could be adjusted as a result.</p><div><blockquote><p>The continued surge in memory prices remains a key business challenge for this segment this fiscal year. However, the business is doing everything it can to implement cost-reduction measures in procurement and design, and to adjust its pricing strategies, including foreign exchange management”</p><p>Sony Q2 2026 investor report</p></blockquote></div><p>My work as a tech journalist also means that I’m regularly diving into the latest financial and investor reports from key camera brands, and I’ve noticed a very clear pattern: Memory costs have gone up for building cameras themselves, and several camera brands have mentioned that prices could be adjusted as a result.</p><p>Even cameras without built-in memory still require memory chips. The camera needs to temporarily store photos while they are being processed, which means that the AI data crisis is affecting not just memory cards but the chips inside cameras themselves.</p><p><a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/the-sony-a7-v-and-a7r-vi-are-so-popular-sony-now-has-an-even-bigger-chunk-of-the-full-frame-camera-market-but-thats-not-even-whats-breaking-records">Sony</a>, Canon, <a href="https://www.digitalcameraworld.com/cameras/nikon-is-bracing-for-fewer-camera-sales-amid-rising-costs-is-a-new-camera-launch-on-the-horizon">Nikon</a> and Fujifilm have all told investors that the rising cost of memory components is a key challenge and mentioned the potential to compensate for those rising costs through pricing adjustments, along with other possibilities like cost-cutting measures. </p><p>Even action camera giant <a href="https://www.digitalcameraworld.com/cameras/action-cameras/breaking-news-gopro-is-in-serious-financial-trouble-and-may-be-required-to-significantly-reduce-restructure-cease-operations-amid-lower-sales-and-high-memory-costs">GoPro says</a> that memory hardware costs have increased as much as 80 to 110% compared to a year ago.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="x6X2LxxJ4VQBamV2SNBuyQ" name="_MG_1220_1.jpg" alt="Memory card" src="https://cdn.mos.cms.futurecdn.net/x6X2LxxJ4VQBamV2SNBuyQ.jpg" mos="" align="middle" fullscreen="1" width="2000" height="1125" attribution="" endorsement="" class="inline expandable"><a href='https://cdn.mos.cms.futurecdn.net/x6X2LxxJ4VQBamV2SNBuyQ.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The rising cost of memory isn’t a minor change. Fujifilm, for example, estimates that <a href="https://www.digitalcameraworld.com/cameras/fujifilm-is-breaking-records-but-the-memory-crisis-is-hitting-so-hard-even-instax-is-affected-is-a-price-change-coming">increased memory costs will cost the company</a> an additional ¥25 billion in 2026 over the previous year’s costs – that’s $157 million / £116.2 million / AU$222 million / CA$218.6 million at current exchange rates.</p><p><a href="https://www.digitalcameraworld.com/cameras/amid-record-sales-canon-hasnt-written-off-the-possibility-of-price-increases-as-the-ai-memory-crisis-worsens">Canon’s estimate is even worse</a> at ¥69.4 billion ($423.9 million / £318.9 million / AU$606.4 million / CA$598.6 million)</p><p>The investor reports from those brands only discuss the <em>possibility</em> of a price increase. But the number of camera brands discussing the impact of rising memory costs makes it clear that the impact isn’t a small one.</p><div><blockquote><p>As memory prices are expected to take some time to normalize, we will closely monitor future price trends and seek to mitigate the negative impact as much as possible through price increases and additional cost reductions"</p><p>Canon Q2 2026 Investor Report</p></blockquote></div><p>While a price increase is currently just a possibility, the number of brands commenting on the change and the estimated cost for additional memory has me suspecting that camera prices are only going to get worse. </p><p>Some brands saw the writing on the wall and managed to secure most of the memory that they’d need for 2026, so it’s entirely possible that photographers make it out of 2026 without seeing a significant memory-fueled price increase.</p><p>But some chipmakers and industry analysts are predicting that <a href="https://www.digitalcameraworld.com/cameras/memory-cards/memory-card-prices-might-not-fall-until-after-2030">the cost of memory will continue post 2030</a>. If that is indeed the case, I fully expect camera prices to see some form of a price climb.</p><p>A price change may not necessarily mean that a camera brand goes through its entire catalog and raises prices – as <a href="https://www.digitalcameraworld.com/cameras/live/impact-of-trumps-tariffs-on-camera-pricing">many camera brands did after increased tariffs in the US</a>. The higher costs may instead mean that upcoming cameras launch at a higher list price than their predecessors. </p><p>Despite the Supreme Court ruling some tariffs illegal and issuing refunds, I would be very surprised to see those prices go back to pre-tariff levels – though perhaps those already increased US prices could potentially help hold off a price increase in the US.</p><p>Price increases are never easy to swallow, but the fact that the increases are caused by computers trying to replace traditional images with GenAI makes the possibility more of an insult than price increases fueled by other factors, such as inflation.</p><p>Memory won’t be the only factor going into the cost of cameras – and one potential salve on the GenAI memory crisis is that <a href="https://www.digitalcameraworld.com/cameras/halfway-through-2026-the-latest-numbers-from-japan-show-camera-sales-starting-to-slow-in-every-category-except-these-two">the Camera and Imaging Products Association is expecting a slight slowdown</a> for the camera industry in 2026 (albeit not for compact cameras). </p><p>Higher demand creates higher prices, so a slightly lower demand could potentially help.</p><p>So far, camera brands have only told investors that pricing changes, along with other measures, are being considered to help offset rising memory costs. But as an industry expert, I suspect that if the memory crisis does not slow, then memory cards won’t be the only gear photographers end up paying more for thanks to AI.</p><h3 class="article-body__section" id="section-you-may-also-like"><span>You may also like…</span></h3><p>Browse the <a href="https://www.digitalcameraworld.com/buying-guides/the-best-mirrorless-camera">best mirrorless cameras</a> or the <a href="https://www.digitalcameraworld.com/buying-guides/best-compact-camera">best compact cameras</a>.</p>
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                                                            <title><![CDATA[ Kate Winslet tracked down one of the world's last Rolleiflex technicians for her Lee Miller biopic – and made a replica camera for her co-star in the movie ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Lee Miller (1907-1977) is one of 20th-century photography's most intriguing figures. She went from <em>Vogue</em> model to Man Ray's collaborator and muse in Paris, before reinventing herself again as one of the few female photojournalists accredited to cover the front lines of the Second World War. And there's a story about her and her Rolleiflex that tells as much about her as her images do. </p><p>According to her son, Antony Penrose, cofounder of the Lee Miller Archives, she could take the camera apart down to the last nut and bolt and reassemble it in the dark, in some ruined billet, while working as a war correspondent for <em>Vogue</em>. It wasn't a party trick. It was simply what you did if your camera stopped working somewhere between Normandy and Dachau and there was nobody else around to fix it.</p><p>That ability hadn't come from a manual. Miller's father was an engineer, and she'd absorbed mechanics and engineering from him early on – kind of how some kids pick up a language. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6Xtf4J2uiT7jPHXZH8Li8T" name="4469-3.jpg" alt="Lee Miller Movie" src="https://cdn.mos.cms.futurecdn.net/6Xtf4J2uiT7jPHXZH8Li8T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Sky)</span></figcaption></figure><p>By the time she was shooting in the 1940s, a camera wasn't a delicate object to be babied; it was a tool she understood from the inside out.</p><p>So it makes sense that when portraying her in the recent biopic,<em> Lee</em>, actor Kate Winslet focused on the camera itself as a way of getting into the head of the character she was portraying.</p><h2 id="going-the-extra-mile">Going the extra mile</h2><p>Winslet, who served as executive producer on the film, didn't just read up on her subject. She tracked down Claude Samaran, one of the last technicians in the world still able to service Rolleiflex cameras, and had him build an exact replica of Miller's original. </p><p>She then spent time at the Lee Miller Archives, which holds around 60,000 negatives, 20,000 pages of manuscripts and 20,000 vintage prints, along with items like letters and mud-splattered military maps, before she'd even picked up the camera on set.</p><p>During filming, she took actual photos with the replica while she was acting. For the A-list star, it was less acting prep and more a technical apprenticeship.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:684px;"><p class="vanilla-image-block" style="padding-top:133.19%;"><img id="7P2RdeMtt8GquGKqQRmo4C" name="download-(2)" alt="Lee Millers Rolleiflex camera shot against a white background" src="https://cdn.mos.cms.futurecdn.net/7P2RdeMtt8GquGKqQRmo4C.jpg" mos="" align="middle" fullscreen="1" width="684" height="911" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/7P2RdeMtt8GquGKqQRmo4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Lee Miller's original Rolleiflex camera </span><span class="credit" itemprop="copyrightHolder">(Image credit:  Henry Leutwyler / Sotherby's)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1024px;"><p class="vanilla-image-block" style="padding-top:66.50%;"><img id="C5Jce2PGjGH4y3V6B4HLiZ" name="lee-miller-movie-lg-1024x681.jpeg" alt="Kate Winslet as Lee Miller in Lee" src="https://cdn.mos.cms.futurecdn.net/C5Jce2PGjGH4y3V6B4HLiZ.jpeg" mos="" align="middle" fullscreen="" width="1024" height="681" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Toronto International Film Festival)</span></figcaption></figure><p>Miller's first Rolleiflex is believed to date back to the mid-1930s, during her years in Egypt. She went on to own at least two, using them alongside a 35mm Zeiss Contax, though  the Rolleiflex remained her instrument of choice. </p><p>After the war she switched to a Rolleicord and, by the late 1960s, changed to a Honeywell Pentax – she was delighted by the inclusion of a built-in light meter.</p><p>The Rolleiflex mattered to Miller not because it was a beautiful object, but because of what it recorded. That distinction became painfully clear at the end of the war. </p><p>When British <em>Vogue</em> held back her Holocaust photographs, she started cutting up her own negatives in fury, before stopping herself, on the grounds that people needed to know what she'd witnessed. </p><p>The camera, in other words, was much loved, but not an end unto itself. It was just the thing that let the truth through.</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-eAAZMe"></div>                            </div>                            <script src="https://kwizly.com/embed/eAAZMe.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-street-photography">best cameras for street photography</a>, documentary and reportage. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/kate-winslet-tracked-down-one-of-the-worlds-last-rolleiflex-technicians-for-her-lee-miller-biopic-and-made-a-replica-camera-for-her-co-star-in-the-movie</link>
                                                                            <description>
                            <![CDATA[ The pre-war twin-lens camera Miller carried reveals as much about the model-turned-photographer as any of her images. ]]>
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                                                                        <pubDate>Sun, 16 Aug 2026 00:10:00 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2026 17:28:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tom May ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/9gGAGRPzJeEG2f5kxRw4SM.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Kate Winslet as war photographer Lee Miller, wearing military uniform and holding a camera]]></media:description>                                                            <media:text><![CDATA[Kate Winslet as war photographer Lee Miller, wearing military uniform and holding a camera]]></media:text>
                                <media:title type="plain"><![CDATA[Kate Winslet as war photographer Lee Miller, wearing military uniform and holding a camera]]></media:title>
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                                <p>Lee Miller (1907-1977) is one of 20th-century photography's most intriguing figures. She went from <em>Vogue</em> model to Man Ray's collaborator and muse in Paris, before reinventing herself again as one of the few female photojournalists accredited to cover the front lines of the Second World War. And there's a story about her and her Rolleiflex that tells as much about her as her images do. </p><p>According to her son, Antony Penrose, cofounder of the Lee Miller Archives, she could take the camera apart down to the last nut and bolt and reassemble it in the dark, in some ruined billet, while working as a war correspondent for <em>Vogue</em>. It wasn't a party trick. It was simply what you did if your camera stopped working somewhere between Normandy and Dachau and there was nobody else around to fix it.</p><p>That ability hadn't come from a manual. Miller's father was an engineer, and she'd absorbed mechanics and engineering from him early on – kind of how some kids pick up a language. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6Xtf4J2uiT7jPHXZH8Li8T" name="4469-3.jpg" alt="Lee Miller Movie" src="https://cdn.mos.cms.futurecdn.net/6Xtf4J2uiT7jPHXZH8Li8T.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Sky)</span></figcaption></figure><p>By the time she was shooting in the 1940s, a camera wasn't a delicate object to be babied; it was a tool she understood from the inside out.</p><p>So it makes sense that when portraying her in the recent biopic,<em> Lee</em>, actor Kate Winslet focused on the camera itself as a way of getting into the head of the character she was portraying.</p><h2 id="going-the-extra-mile">Going the extra mile</h2><p>Winslet, who served as executive producer on the film, didn't just read up on her subject. She tracked down Claude Samaran, one of the last technicians in the world still able to service Rolleiflex cameras, and had him build an exact replica of Miller's original. </p><p>She then spent time at the Lee Miller Archives, which holds around 60,000 negatives, 20,000 pages of manuscripts and 20,000 vintage prints, along with items like letters and mud-splattered military maps, before she'd even picked up the camera on set.</p><p>During filming, she took actual photos with the replica while she was acting. For the A-list star, it was less acting prep and more a technical apprenticeship.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:684px;"><p class="vanilla-image-block" style="padding-top:133.19%;"><img id="7P2RdeMtt8GquGKqQRmo4C" name="download-(2)" alt="Lee Millers Rolleiflex camera shot against a white background" src="https://cdn.mos.cms.futurecdn.net/7P2RdeMtt8GquGKqQRmo4C.jpg" mos="" align="middle" fullscreen="1" width="684" height="911" attribution="" endorsement="" class="expandable"><a href='https://cdn.mos.cms.futurecdn.net/7P2RdeMtt8GquGKqQRmo4C.jpg' target='_blank' class='expand-button icon-expand-image icon' ></a></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Lee Miller's original Rolleiflex camera </span><span class="credit" itemprop="copyrightHolder">(Image credit:  Henry Leutwyler / Sotherby's)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1024px;"><p class="vanilla-image-block" style="padding-top:66.50%;"><img id="C5Jce2PGjGH4y3V6B4HLiZ" name="lee-miller-movie-lg-1024x681.jpeg" alt="Kate Winslet as Lee Miller in Lee" src="https://cdn.mos.cms.futurecdn.net/C5Jce2PGjGH4y3V6B4HLiZ.jpeg" mos="" align="middle" fullscreen="" width="1024" height="681" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Toronto International Film Festival)</span></figcaption></figure><p>Miller's first Rolleiflex is believed to date back to the mid-1930s, during her years in Egypt. She went on to own at least two, using them alongside a 35mm Zeiss Contax, though  the Rolleiflex remained her instrument of choice. </p><p>After the war she switched to a Rolleicord and, by the late 1960s, changed to a Honeywell Pentax – she was delighted by the inclusion of a built-in light meter.</p><p>The Rolleiflex mattered to Miller not because it was a beautiful object, but because of what it recorded. That distinction became painfully clear at the end of the war. </p><p>When British <em>Vogue</em> held back her Holocaust photographs, she started cutting up her own negatives in fury, before stopping herself, on the grounds that people needed to know what she'd witnessed. </p><p>The camera, in other words, was much loved, but not an end unto itself. It was just the thing that let the truth through.</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-eAAZMe"></div>                            </div>                            <script src="https://kwizly.com/embed/eAAZMe.js" async></script><h3 class="article-body__section" id="section-you-might-also-like"><span>You might also like…</span></h3><p>Take a look at the <a href="https://www.digitalcameraworld.com/buying-guides/best-camera-for-street-photography">best cameras for street photography</a>, documentary and reportage. </p>
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                                                            <title><![CDATA[ Kodak was the biggest photo brand in the world. But now its Moments business is being sold to Cewe, it risks becoming a zombie brand ]]></title>
                                                                                                <dc:content><![CDATA[ <p>At what point does something move so far away from the original source that it exists in name only? </p><p>Or, to put it another way, when all original components, meaning and context have been replaced – rather like a legacy rock act still performing, yet with none of its founding members – is it reasonable to still refer to it in the same way?</p><p>Those third-party manufacturers who have licensed the Kodak name to slap on brand new "<a href="https://www.digitalcameraworld.com/buying-guides/best-kodak-camera">Kodak cameras</a>" with a rather baffling degree of success of late, would obviously say yes. But in my eyes, they’re not Kodak products. </p><p>The name is one thing, but what they’re selling is another, trading on the goodwill once afforded the brand when it was wholly Eastman Kodak.</p><p>And it held much kudos. A quarter of a century ago I was thrilled to be invited to Kodak’s UK HQ. I can’t remember which camera or instant printer was being launched at the time, but what I do remember is our driver claiming that he used to regularly drive for Elvis Presley.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1680px;"><p class="vanilla-image-block" style="padding-top:63.27%;"><img id="ytGvnUqzcSRhhnJibqG7d6" name="kodak-pixpro-c1-digital-camera-brown-passport JK" alt="Kodak Pixpro C1 on a table in front of passports, a holiday book and a bowl of shells" src="https://cdn.mos.cms.futurecdn.net/ytGvnUqzcSRhhnJibqG7d6.jpg" mos="" align="middle" fullscreen="" width="1680" height="1063" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak name is on the front, but the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Pixpro C1</a> is made by JK Imaging </span><span class="credit" itemprop="copyrightHolder">(Image credit: JK Imaging)</span></figcaption></figure><p>Just like the King of Rock ‘n’ Roll bestrode popular culture in the 20th century, the original Kodak was the biggest brand in photography. </p><p>But, as I say, its best years were already more than a quarter of a century ago. And, like anything in life, as memory of the original fades, then surely the tie we have with it breaks.</p><p>I was moved to ponder the above by the news that Cewe is in the process of acquiring the Kodak Moments retail print business, most identifiable via its digital kiosks, from Kodak Alaris – itself a Kodak licensee, since Eastman Kodak filed for Chapter 11 bankruptcy protection in January 2012. </p><p>It got me thinking that if the deal goes through, it will be yet another degree of separation from the source.</p><p>Cewe is presently suggesting that it plans to keep Kodak Moments’ 60,000-strong global photo kiosk network branded as such, rather than automatically assimilating that worldwide footprint into the Cewe family.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:534px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="DcWdY8hRQ4hAKR22LRyboJ" name="Prints from smartphone_2" alt="Woman using a Kodak Moments print kiosk" src="https://cdn.mos.cms.futurecdn.net/DcWdY8hRQ4hAKR22LRyboJ.jpg" mos="" align="middle" fullscreen="" width="534" height="300" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Cewe is set to acquire the Kodak Moments print business </span><span class="credit" itemprop="copyrightHolder">(Image credit: Kodak Alaris)</span></figcaption></figure><p>It’s yet another instance of a brand that once outwardly meant something becoming a zombie brand. Outwardly alive, inwardly dead. See also the recent reappearance of <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/minolta-mnd25-review">Minolta-branded compact cameras</a>.</p><p>Add in <a href="https://www.digitalcameraworld.com/cameras/lenses/confirmed-sony-makes-bid-to-buy-tamron">Sony currently seeking to take over lens specialist Tamron</a>, and it appears we’re entering a period of mergers, acquisitions and consolation for the photo industry, in which once powerful and unassailable brands are unassailable no more. </p><p>I’d view this as an inevitable result of a market that is contracting – in that reduced demand can no longer support a broad number of competitors. </p><p>But for those of us who spent the past 20+ years watching these businesses grow and reporting on them, it feels like a bit of a shame. As well as reminding us of the fact that nothing lasts forever – and, ultimately, our own mortality too.</p><p>Just like Elvis, it feels like Kodak – as it originally was – has now left the building.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4178px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bVLS4Zdk7ERn72wuWgeFQE" name="HFC304.disp.elvis" alt="Illustration of Elvis, in a jumpsuit and shades, dancing in Las Vegas in front of a hifi" src="https://cdn.mos.cms.futurecdn.net/bVLS4Zdk7ERn72wuWgeFQE.jpg" mos="" align="middle" fullscreen="" width="4178" height="2350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Elvis has left the building – and all we're left with are Elvis impersonators </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure> ]]></dc:content>
                                                                                                                                            <link>https://www.digitalcameraworld.com/cameras/kodak-was-the-biggest-photo-brand-in-the-world-but-now-its-moments-business-is-being-sold-to-cewe-it-risks-becoming-a-zombie-brand</link>
                                                                            <description>
                            <![CDATA[ With Cewe adding Kodak Moments’ global photo kiosk footprint to its own – and most existing Kodak licensees making uninspiring low-cost cameras – is the brand being further diluted? ]]>
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                                                                        <pubDate>Sat, 15 Aug 2026 06:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gavin Stoker ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cEpxm5TCwZVj9XaYBGaerE.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Zombies breaking out of blue gates with a Kodak logo on them]]></media:description>                                                            <media:text><![CDATA[Zombies breaking out of blue gates with a Kodak logo on them]]></media:text>
                                <media:title type="plain"><![CDATA[Zombies breaking out of blue gates with a Kodak logo on them]]></media:title>
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                                <p>At what point does something move so far away from the original source that it exists in name only? </p><p>Or, to put it another way, when all original components, meaning and context have been replaced – rather like a legacy rock act still performing, yet with none of its founding members – is it reasonable to still refer to it in the same way?</p><p>Those third-party manufacturers who have licensed the Kodak name to slap on brand new "<a href="https://www.digitalcameraworld.com/buying-guides/best-kodak-camera">Kodak cameras</a>" with a rather baffling degree of success of late, would obviously say yes. But in my eyes, they’re not Kodak products. </p><p>The name is one thing, but what they’re selling is another, trading on the goodwill once afforded the brand when it was wholly Eastman Kodak.</p><p>And it held much kudos. A quarter of a century ago I was thrilled to be invited to Kodak’s UK HQ. I can’t remember which camera or instant printer was being launched at the time, but what I do remember is our driver claiming that he used to regularly drive for Elvis Presley.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1680px;"><p class="vanilla-image-block" style="padding-top:63.27%;"><img id="ytGvnUqzcSRhhnJibqG7d6" name="kodak-pixpro-c1-digital-camera-brown-passport JK" alt="Kodak Pixpro C1 on a table in front of passports, a holiday book and a bowl of shells" src="https://cdn.mos.cms.futurecdn.net/ytGvnUqzcSRhhnJibqG7d6.jpg" mos="" align="middle" fullscreen="" width="1680" height="1063" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Kodak name is on the front, but the <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/kodak-pixpro-c1-review">Pixpro C1</a> is made by JK Imaging </span><span class="credit" itemprop="copyrightHolder">(Image credit: JK Imaging)</span></figcaption></figure><p>Just like the King of Rock ‘n’ Roll bestrode popular culture in the 20th century, the original Kodak was the biggest brand in photography. </p><p>But, as I say, its best years were already more than a quarter of a century ago. And, like anything in life, as memory of the original fades, then surely the tie we have with it breaks.</p><p>I was moved to ponder the above by the news that Cewe is in the process of acquiring the Kodak Moments retail print business, most identifiable via its digital kiosks, from Kodak Alaris – itself a Kodak licensee, since Eastman Kodak filed for Chapter 11 bankruptcy protection in January 2012. </p><p>It got me thinking that if the deal goes through, it will be yet another degree of separation from the source.</p><p>Cewe is presently suggesting that it plans to keep Kodak Moments’ 60,000-strong global photo kiosk network branded as such, rather than automatically assimilating that worldwide footprint into the Cewe family.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:534px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="DcWdY8hRQ4hAKR22LRyboJ" name="Prints from smartphone_2" alt="Woman using a Kodak Moments print kiosk" src="https://cdn.mos.cms.futurecdn.net/DcWdY8hRQ4hAKR22LRyboJ.jpg" mos="" align="middle" fullscreen="" width="534" height="300" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Cewe is set to acquire the Kodak Moments print business </span><span class="credit" itemprop="copyrightHolder">(Image credit: Kodak Alaris)</span></figcaption></figure><p>It’s yet another instance of a brand that once outwardly meant something becoming a zombie brand. Outwardly alive, inwardly dead. See also the recent reappearance of <a href="https://www.digitalcameraworld.com/cameras/compact-cameras/minolta-mnd25-review">Minolta-branded compact cameras</a>.</p><p>Add in <a href="https://www.digitalcameraworld.com/cameras/lenses/confirmed-sony-makes-bid-to-buy-tamron">Sony currently seeking to take over lens specialist Tamron</a>, and it appears we’re entering a period of mergers, acquisitions and consolation for the photo industry, in which once powerful and unassailable brands are unassailable no more. </p><p>I’d view this as an inevitable result of a market that is contracting – in that reduced demand can no longer support a broad number of competitors. </p><p>But for those of us who spent the past 20+ years watching these businesses grow and reporting on them, it feels like a bit of a shame. As well as reminding us of the fact that nothing lasts forever – and, ultimately, our own mortality too.</p><p>Just like Elvis, it feels like Kodak – as it originally was – has now left the building.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4178px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bVLS4Zdk7ERn72wuWgeFQE" name="HFC304.disp.elvis" alt="Illustration of Elvis, in a jumpsuit and shades, dancing in Las Vegas in front of a hifi" src="https://cdn.mos.cms.futurecdn.net/bVLS4Zdk7ERn72wuWgeFQE.jpg" mos="" align="middle" fullscreen="" width="4178" height="2350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Elvis has left the building – and all we're left with are Elvis impersonators </span><span class="credit" itemprop="copyrightHolder">(Image credit: Digital Camera World)</span></figcaption></figure>
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