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Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings
Best lenses for the Sony A7R VI: get a sharper image with these zooms and primes for Sony’s highest-ever-resolution camera body
Updated The best lenses for the Sony A7R VI need to have real resolving prowess, capturing fine detail and texture to feed the camera body’s 66.8MP sensor, and that’s just the start of it
Sony is building a sensor that’s 2.2x larger than E-Mount – and now we finally have the first images of the Rialto 65mm camera
SONY The upcoming Sony Rialto 65 oversized sensor was unveiled at CineGear 2026, and now the first images are trickling out
Japan's best-selling lens right now isn't from Sony, Canon, or Nikon – and it costs US$4,599!
NEWS The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses
A viewfinder-free creator camera overtakes traditional photography models in Japan
UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot
Sony’s first-ever DSLR had a wild feature that started focusing without pressing any buttons
RETRO GEAR The camera that launched the Alpha series, the Sony Alpha A100, has just turned 20 years old, but it had an unusual focusing feature
This is why two of photography’s biggest camera brands disappeared entirely
Opinion Until the late 2000s, Konica and Minolta were two of the most recognisable and respected photographic brands, growing stronger still in partnership. So why did they disappear completely – and why do Sony users owe a debt of gratitude today?
The best camera for filmmaking
Buying Guide The best 4K camera for filmmaking will deliver high-quality video content, offer image stabilization and a range of codecs
