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	<title>Digital Camera World &#187; Sony Alpha 37</title>
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		<title>Sony unveils NEX-F3, Alpha 37 entry-level cameras</title>
		<link>http://www.digitalcameraworld.com/2012/05/17/sony-unveils-nex-f3-alpha-37-entry-level-cameras/</link>
		<comments>http://www.digitalcameraworld.com/2012/05/17/sony-unveils-nex-f3-alpha-37-entry-level-cameras/#comments</comments>
		<pubDate>Thu, 17 May 2012 09:00:00 +0000</pubDate>
		<dc:creator>jmeyer</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[new cameras]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Alpha]]></category>
		<category><![CDATA[Sony Alpha 37]]></category>
		<category><![CDATA[Sony NEX-F3]]></category>

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		<description><![CDATA[Sony has added two new entry-level cameras to its range, officially announcing the Sony NEX-F3 compact system camera and the Sony Alpha 37 DSLT camera.

Both new Sony cameras feature a 16.1-megapixel APS-C HD CMOS sensor, as well as the Alpha 77's third-generation Bionz processor, which enables the NEX-F3 to deliver a sensitivity range between ISO 200 and 16,000 and the A37 a range of ISO 100 to ISO 16,000.]]></description>
			<content:encoded><![CDATA[<p><a href="http://media.digitalcameraworld.com/files/2012/05/Sony-Alpha-35_10-900-75.jpg" rel="lightbox[537659]"><img class="aligncenter size-full wp-image-537662" title="Sony Alpha 37 announced" src="http://media.digitalcameraworld.com/files/2012/05/Sony-Alpha-35_10-900-75.jpg" alt="Sony Alpha 37 announced" width="610" height="343" /></a></p>
<p>Sony has added two new entry-level cameras to its range, officially announcing the Sony NEX-F3 compact system camera and the Sony Alpha 37 DSLT camera.</p>
<p>Both new Sony cameras feature a 16.1-megapixel APS-C HD CMOS sensor, as well as the Alpha 77&#8242;s third-generation Bionz processor, which enables the NEX-F3 to deliver a sensitivity range between ISO 200 and 16,000 and the A37 a range of ISO 100 to ISO 16,000.</p>
<p>Both cameras also offer HD video recording.</p>
<p>The NEX-F3 serves as a replacement for the Sony NEX-C3 and includes a pop-up flash, increased battery life and a 180-degree tillable screen among its improvements over its predecessor.</p>
<p>The screen, when tilted to the full 180 degrees, automatically enters a self-portrait mode and puts the camera on a self-timer delay of 3 seconds.</p>
<p>Below, you can watch our hands-on review of the new Sony NEX-F3.</p>
<p><iframe src="http://www.youtube.com/embed/AK2x3eAqSac" frameborder="0" width="610" height="407"></iframe></p>
<p>The Sony Alpha 37 also boasts a tilting rear LCD screen, along with a &#8216;Tru-Finder&#8217; electronic viewfinder offering a 100% field of view.</p>
<p>Sony says the A37 also offers more accurate continuous autofocusing than its predecessor, the Alpha 35, incorporating a 15-point AF system and phase detection, rather than the traditional contrast detection systems found on conventional DSLRs.</p>
<p>Below you can watch our hands-on review of the Sony Alpha 37.</p>
<p><iframe src="http://www.youtube.com/embed/D2-KkP365Z0" frameborder="0" width="610" height="407"></iframe></p>
<p>The Sony NEX-F3 will be priced £530 in the UK and $599 in the US, and available from early June.</p>
<p>The Sony A37 price tag is expected to be the same, with the camera available from the end of this month.</p>
<p>For more on these cameras, see a <a href="http://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/sony-alpha-37-1080656/review">hands-on Sony A37 review</a> and a <a href="http://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/sony-nex-f3-1080673/review">hands-on Sony NEX-F3 review</a> over on our sister site, TechRadar.</p>
<p><strong>READ MORE</strong></p>
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<a href="http://www.digitalcameraworld.com/2012/02/20/digital-camera-effects-from-a-z/">Digital camera effects from A-Z</a><br />
<a href="http://www.digitalcameraworld.com/2012/04/12/10-rules-of-photo-composition-and-why-they-work/">10 rules of photo composition (and why they work)</a></p>
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