Introduced in February, the Nikon D800 is the world’s highest resolution full-frame camera, and sees Nikon firmly targeting studio and medium format photographers.

Speaking to our sister website TechRadar, Paul Genge from Sony UK said, “[It] sounds like a good idea to me, the user of that type of camera only ever seeks higher resolution for stills.

“I think when it comes to the market and when people are using it, people will be impressed by the increased resolution, of course on a full-frame sensor you’ve got room to provide for it so, all credit to them, they’ve chosen to keep pushing the boundaries.”

Of course, it is widely believed that it is Sony that produces the sensors for the D800, Nikon confirmed to us that it was working in partnership with another manufacturer for the sensor.

“It’s a good thing,” Genge continued, “36 megapixels will be improved upon in years to come still. We were the world’s highest with 24 megapixels until this point, and we’ve held on to that since 2009.

“I think Nikon will do quite well with it, certainly their customer base can adopt it, use it and get the best of it, but we’ll have to see when it comes to market what their customer truly thinks of it.”

Genge added that the camera doesn’t compete with any of Sony’s products. “Alpha 900 is a very different camera altogether, it’s very conservative in its offering, it doesn’t have Live View and it doesn’t do video. It’s a different proposition altogether.”

Sony will eschew traditional DSLRs and concentrate on developing its DSLT cameras, the company has revealed.

Speaking to our sister website TechRadar, Paul Genge from Sony UK said, “We have no SLRs in our line-up today, and our intention is to develop the SLT technology and make that a real stand-out in the market.”

He also reiterated that Sony’s president made a statement during the IFA consumer electronics show that the company is going to be looking at full frame as the next introduction for for its SLT line of cameras.

From the outside, Sony DSLTs look almost indistinguishable from their DSLR counterparts. However, inside Sony DSLT cameras is the company’s Translucent Mirror Technology that allows around 70% of the light entering the lens to pass directly through it and onto the imaging sensor, while a smaller amount is reflected up to the camera’s phase detection autofocus sensor.

This means that in practice, the time taken to record a shot is reduced, as well as allowing for full-time phase detection AF.

At the moment, Sony’s current SLT line-up includes the Sony Alpha a77 and Sony Alpha a65, which were introduced last year.

Currently, Sony only manufactures APS-C size DSLT cameras, so the confirmation that the next full-frame camera from the company will be fixed mirror is exciting. The last full frame DSLR from Sony, the Alpha 900, was introduced in 2008.

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