Sony: Nikon D800 ‘pushes the boundaries’

    | News | 15/03/2012 16:38pm
    New Nikon cameras to be shown at Focus on Imaging 2012

    A spokesperson for Sony UK has said that the newly released Nikon D800, which features a 36 million pixel full-frame sensor, isn’t a competitor for its own Sony Alpha 900, and that the D800 ‘pushes the boundaries.’

    Introduced in February, the Nikon D800 is the world’s highest resolution full-frame camera, and sees Nikon firmly targeting studio and medium format photographers.

    Sony to focus on DSLTs, full-frame camera

    | News | 10/03/2012 13:18pm
    Sony to concentrate on developing translucent mirror cameras

    Sony will eschew traditional DSLRs and concentrate on developing its DSLT cameras, the company has revealed.

    Speaking to our sister website TechRadar, Paul Genge from Sony UK said, “We have no SLRs in our line-up today, and our intention is to develop the SLT technology and make that a real stand-out in the market.”

    He also reiterated that Sony’s president made a statement during the IFA consumer electronics show that the company is going to be looking at full frame as the next introduction for for its SLT line of cameras.

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