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Japan's best-selling lens right now isn't from Sony, Canon, or Nikon – and it costs US$4,599!
By Kim Bunermann published
NEWS The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

Best lenses for the Sony A6400 in 2026: let me help you pick the perfect lenses for your pocket powerhouse Sony body
By Rod Lawton published
Updated Here are my recommendations of the best lenses for the Sony A6400, so you can enjoy all that this powerful APS-C format Sony camera has to offer

Sigma CEO discusses his bucket list lens: "It's one of our missions to deliver niche lenses"
By James Artaius published
INTERVIEW "If we only make similar products to major companies at a lower price, I don’t think it’s worth existing in this industry" says Sigma chief

Camera rumors in 2026: what cameras are coming, officially and otherwise!
By James Artaius last updated
CAMERA RUMORS The camera rumors are flying thick and fast! Here are the most credible rumblings and reports about what's coming next

This camera challenges the idea that more features mean better photography – and might make you a better photographer
By Kim Bunermann published
NEWS An award-winning full-frame mirrorless camera like no other – showing that less can teach more

"I don’t believe I can make Sigma a bigger company than Sony or Canon, but I think I can make it a nicer brand”
By James Artaius published
“The Leica of Japan”: Sigma's CEO discusses transforming the perception of the company

Sigma is updating one of its most popular Art lenses with an even brighter aperture, but I think the upcoming 85mm has more competition than ever
By Alan Palazon published
Opinion Sigma recently displayed a prototype of its forthcoming DG Art 85mm f/1.2 lens at the China P&E trade show, but I think Viltrox is starting to put real pressure on

The best Micro Four Thirds lenses for Olympus / OM System and Panasonic cameras in 2026
By James Artaius last updated
UPDATED We round up the best Micro Four Thirds lenses, including primes, ultra-wide angles and super-telephotos
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