Lytro Camera: first pictures + UK price, release date confirmed

Lytro Camera: first pictures + UK price, release date confirmed

The Lytro has officially come to Britain! The California-based company that first announced its ‘light field’ technology two years ago has confirmed that the Lytro camera UK price tag will start at £399 for its 8GB option. And with the Lytro camera UK release date set for July 2013, British photographers will be shooting first and focusing later sometime this month.

Sigma: Lytro technology could threaten lens makers

Lytro photographers soon to shoot Matrix-style videos?

The MD of Sigma UK has expressed concern that the newly developed Lytro technology, which is capable of focusing after a shot has been taken, could potentially damage the interchangeable lens industry.

Lytro technology works by capturing the “light field”, or all of the rays of light in a scene. It means that that the focus point of an image can be altered after the shot has been taken.

Lytro: photographers will soon shoot Matrix-style videos

Lytro photographers soon to shoot Matrix-style videos?

Makers of the Lytro camera claim that soon Lytro photographers will be able to shoot slow-motion, wraparound video such as those seen in the Matrix movies.

The Lytro camera, which takes pictures in which photographers can change the point of focus after the fact, was announced late last year. The Lytro light field camera achieves this effect by capturing the entire light field within a scene, which includes the direction of individual rays as well as the colour and intensity of light.