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    Lytro Illum: new light field camera adds bigger sensor, better lens… and bigger price tag

    | News | 22/04/2014 14:25pm
    Lytro Illum: new light field camera gets bigger sensor, better lens, 4in touchscreen

    Lytro has unveiled its next-generation light field camera, introducing the Lytro Illum. The Lytro Illum price tag will be $1,599, and the new Lytro camera’s release date is set for July 2014.

    Lytro Camera: first pictures + UK price, release date confirmed

    | News | 16/07/2013 09:00am
    Lytro Camera: first pictures + UK price, release date confirmed

    The Lytro has officially come to Britain! The California-based company that first announced its ‘light field’ technology two years ago has confirmed that the Lytro camera UK price tag will start at £399 for its 8GB option. And with the Lytro camera UK release date set for July 2013, British photographers will be shooting first and focusing later sometime this month.

    Lytro’s living pictures move to Twitter’s expanded Tweets

    | News | 14/06/2012 14:30pm
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    Yesterday Lytro – the company that produces the revolutionary light field camera – announced that they’ve parted with Twitter to use expanded Tweets.

    Sigma: Lytro technology could threaten lens makers

    | News | 08/03/2012 10:29am
    Lytro photographers soon to shoot Matrix-style videos?

    The MD of Sigma UK has expressed concern that the newly developed Lytro technology, which is capable of focusing after a shot has been taken, could potentially damage the interchangeable lens industry.

    Lytro technology works by capturing the “light field”, or all of the rays of light in a scene. It means that that the focus point of an image can be altered after the shot has been taken.

    Lytro: photographers will soon shoot Matrix-style videos

    | News | 05/03/2012 07:00am
    Lytro photographers soon to shoot Matrix-style videos?

    Makers of the Lytro camera claim that soon Lytro photographers will be able to shoot slow-motion, wraparound video such as those seen in the Matrix movies.

    The Lytro camera, which takes pictures in which photographers can change the point of focus after the fact, was announced late last year. The Lytro light field camera achieves this effect by capturing the entire light field within a scene, which includes the direction of individual rays as well as the colour and intensity of light.

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