Pricing,

[dan123]

Hi all,

Qucik Question Re Pricing of prints,

I PRice a A4 print at 25 quid, inlcuded with a mount + p+p, Is it too steep? i didnt think so and so dont many other sites ive seen, They do sell at this price, not many but they have,

Recently ive been seeing a lot more competitiion locally, with every one jumping on the bandwagon,

The prices for this is unreal, A local Flower shop will sell a A4 print Framed for £10!, And another local site sells A4 prints for 5 quid each, Is it Even Worth them selling at this price, These are good quality prints,

What im saying should i stick to my guns and keep my price or become more competiitve?

Is it even possible to produce a print and make profit for a fiver

Cheers

Dan

[dan123]

bump

[andywag]

No, that is not to steep, in fact I have sold that sort of size at double or more sometimes.
But you will always get others selling cheaper.

When you can buy a canvas in b&q for 20 quid then you have to make sure that your pictures are worthy of the price you are charging and make sure you are targeting the right customers.

[dan123]

Thanks for your Reply Andy, i see what your saying,

Any other Takers?

Dan

[Cathus]

No great expert on selling shots.

A photo is only worth what someone will pay for it. If you are getting the sorts of sales you want at that price while others locally are selling cheaper then you're probably selling at the right price. If your research shows you your competitors are getting more sales then you might need to drop it.

But I guess it would depend on how you measure yourself against the other people. I don't know whether you could even find out if their potential customers are the same potential customers for you & how do the cheaper togs get on with their sales? Or whether any clients who went to them did so because you were more expensive.

I suppose the key is to aim for a standard of work which you are happy to sell at a particular price point, stick to that price point & market yourself to people who will pay that price.

I was reading about someone who produced a photo book recently, which he sold in 3 versions from around £195 to £600, the more expensive versions came with a signed print &/or were autographed, he sold out on the 500 or so copies of the £600 version on the day of release. I guess there is someone who knows their market.

[KeithT]

Pricing is always a difficult one. My own take on end price is based on several factors: the quality of the print (machine or hand printed), the quality of the mount and matt (archival or plain artist board), and finally, the uniqueness of the image (sunsets and smokey water are not unique anymore). Generally speaking I aim for 100% mark-up over cost before any taxes if paid. For example, if your machine print cost a fiver and your mount and matt the same (10 quid cost), then 20 quid is fine and if you can get away with 25 quid that's even better. Hope that helps.

Edit. With digital, I regard hand printing to be in the form of a Giclee print.

[thefonz78]

I was looking to sell the same sort of price £25 A4 £30 A3. There are alway going to be someone selling anything you might be selling cheaper. I have a t-shirt store on ebay, im not the cheapest but they still sell. I guess you need to decide to sell cheap and hope to sell in larger quantities or stick to your guns and sell less but with a bigger mark up. It is defiantly a difficult thing to do pricing i've been asking the same questions on this forum.

[jools-elliott]

You have to think, what did you put into it to get the shot. How much did you spend on petrol? Did you buy any books etc to research your shot? Your time? etc

I had quite a discussion on the general forum about workshops and the costings involved. I found it bordering on the insane and was, quite frankly, disheartened by it.

Personally, I think people forget what has to go into what we do. It's not a case of turning up and clicking the shutter. There is a lot more involved.

[Kerry Holt]

there are always people who will undercut you just to get the sale but this is a big problem which will always be around I think you should stick to that price or even more because quality framing isn't cheap for a start and the effort you put in does deserve that price. If your pictures are good enough they will sell for more, and Dan your pictures are good.

[Reinardina]

Some people will be put off, if the price is too low!

Sounds daft, I know, but here's a little tale about prices.

A cousin of mine once ran a gift shop, and she had a particular item that did not sell. When the 'commercial traveller' (can't think of the appropriate modern word right now) returned, she told him to take back her stock, as the article did not sell. He couldn't understand, as they were very popular elsewhere ... Then he looked at the price and told her she was selling too cheaply!

I think she (almost) doubled the price, changing the item instantly into something desirable. They flew off the shelves.

Maybe you can emphasise the fact they pay good money because they are buying quality, and not cheap 'tat.'

The people going for the cheapies, are not the ones you're aiming at.

As Kezpock said, your photos are good.

Offer a special one for double, or even triple the price, just as an experiment. You never know!
'Talk it up' a bit, (looking for something really special for Christmas?), then just wait and see.

Good luck!