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If you really want to get the best range from your flash, manual is the way to go. Camera on manual, flash on manual, full power (1/1). Open up your lens to its fullest, crank up the ISO to the highest you can stand (at least 800, more with D90 and a lot more with D700). Now practice. Get someone to stand at the distance your subject would be. Overexposed or under? If over, you can turn down the ISO to reduce noise, or close down the aperture to increase DOF. If underexposed, move closer or increase the ISO.
Ambient light isn't going to help a lot. Opening the shutter for longer will only introduce blur (I take it the subjects are moving?)
Forget repeating flash, or FP sync. They'll reduce your flash power.
Hope this helps
Chris
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