Fujifilm hoping to be top 3

[Amy Davies]

According to Fuji, they have a strategy to boost them into 3rd place (in front of Nikon) of all camera manufacturers in the world.

http://www.techradar.com/news/photog...acturer-975478

Anyone think they stand a good chance? Bearing in mind lots of people were shocked when Sony overtook Nikon...

[karenoliver]

Originally Posted by Amy Davies

According to Fuji, they have a strategy to boost them into 3rd place (in front of Nikon) of all camera manufacturers in the world.

http://www.techradar.com/news/photog...acturer-975478

Anyone think they stand a good chance? Bearing in mind lots of people were shocked when Sony overtook Nikon...

You never know! If they can bring out a successor to the X100 but with interchangeable lenses it could make them very sucessful!

Karen

[MattUK]

I guess it depends where the future of cameras is heading.

Are SLRs (and their equivalents) going to make way for compact easy-shoot pretty coloured cameras that are much cheaper? Arguably they already have I guess. In which case I can see a more mass market manufacturer like Fuji overtaking the more niche market Nikon (who haven't kept up as much with the small camera market.

[donoreo]

In the days of film were not compact cameras still bigger sellers than SLRs? The SLR market will always be smaller so to be number 3 you may not even need to enter that market.

[GeoffWessex]

Unlike Matt, I thought Nikon were doing quite well with compacts (as well as DSLRs) so overtaking them would be difficult. Overtaking Pentax and Olympus could be interesting - those two are both in a state of flux at the moment..... Olympus may have come to the end of their DSLR ambitions now, to concentrate on their 'Pen' cameras (a compact that has inter-changeable lenses still doesn't make much sense to me), and Pentax seem to have products in all parts of the market (except a FullFrame DSLR) without one single 'killer'. Panasonic/Lumix may have a say in all this, too.

Fujifilm's efforts at DSLR have been disappointing in the past and I thought they'd more or less dropped out of that market..... so they'd better have something very good in the pipeline. Meanwhile, the X100 (as pretty as it is) carries a ludicrous price tag for what it actually is.

We probably all stand to gain from the competition.

[thefonz78]

Fuji s3 pro was a good camera but that was 5 years ago or something. They need a full line of slr's do beat Nikon. I joking said when sony came into the slr market a few years back that everyone will be using sony it 10 years. It looks like its starting to happen. Sony don't stop until they are top of the market whether its TV games consol's or cameras.

[nick_gray]

I've just been to an end of School performance. Looking at what the Parents in the audience were using, I'd suggest number 3 camera manufacturer position might soon go to Apple or Blackberry :-)

Nick

[GeoffWessex]

Good point..... I've never been one for even a mobile phone, so iPods, iPads, Blackberries, Raspberries etc.... not my cup of tea.

However, I was as a photo workshop last month and, at the end of his presentation, the professional (having run out of ideas) suggested we take some photographs with available light from the single window. One gent got up and lifted his iPad towards somebody standing by the window, then turned round to the rest of the congregation and showed us the result - a beautiful black and white portrait, at about 5"x8" (or whatever the screen size is on an iPad). I was quite stunned! Not sure what I'd have done with my DSLR - it would have needed an ISO of about 400, a steady hand and a bit of focusing and composing. And I'd have seen the result on a 2.5" LCD (but the rest of the class wouldn't!)

[jet_kit]

TheFonz78 makes the point about the S3Pro being a good camera (as was the S2Pro & the S5Pro), but let's not forget that these were made by Nikon for Fuji
Chris