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Yes, very well put Peter, though I wouldn't hold out any hope of things changing.
Photoradar as it stands really is a case of 'too little too late', the once vibrant community that existed at DCM was destroyed as a result of the same attitudes and behaviours that we're seeing here, the same meat with different gravy! The team just don't seem to get it, perhaps it's down to a lack of maturity or experience, I wonder how many of them have ever worked in a customer facing environment before. Perhaps Future is paying peanuts and can only attract the relative quality of staff, who knows?
I get the feeling that Photoradar only exists because they finally had to accept that DCM was dead and buried, all the broken promises, the dismissive attitudes, the complacency......... finally caught up with them! The realisation that their credit was all used up and their customers had voted with their feet seems to have led to a hasty rethink. This site looks and feels like it's been in development for a matter of weeks not years, the decision to betalaunch can only have been born out of panic, it was months away from being properly tested and still is in my opinion.
Whatever, the net result is clear for everyone to see, a total PR disaster, a site that's being laughed at all over the internet, do they really think any serious minded photographer is going to want to join up for this? What I ( and many others) find particularly irritating is the pretence that everything is fine and dandy, the abject failure of the team to acknowledge their customers concerns and the all too familiar "It's free, if you don't like it you can leave" response to anything that's less than positive. Well guess what, the customers are leaving and in their droves, all the while the team are apparently fantasising about the 108,000 active members. Is it just me, or do others find this an insult to your intelligence? I mean, who do they think they're kidding?
Shutting DCM and rebranding the new site gave Future an opportunity to wipe the slate clean and deliver a site that would trash the opposition, once again they've conspired to make a mess of it and it's difficult to imagine how they can retrieve the situation.
Very disappointing!
Paul
Last edited by Upstart; 23-08-09 at 11:58 AM.
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22-08-09, 11:59 PM
