I'm a fashion/model photographer.
To be strategic here's what you do:
First join modelmayhem, do not shoot anything but truly professional looking models on the site - there an old saying in model photography, it's only half true but there's value to it: You can't take a bad shot of a great model.
Even if you have to pay a little to get the really good looking models do so, I assure you it will speed up your process. Once you have arranged a great looking model, preferably agency represented, put a casting call out for a make up artist, again choose very wisely, there are a lot of girls with make up bags - they're not all really make up artists. Once again see if you can get an agency represented make up artist.
Right now you've got your stunning model and fantastic make up artist arranged you're set.
On the your first day shoot 100's of beauty shots - ask the make up artist for 3 completely different looks so you get variation.
Select your RAW shots carefully and retouch with precision - do not blur skin, use the patch tool and various other methods to clean up the skin - the pores must still be there after post production. Tighten up the make up.
Get 5 finished shots from your first shoot.
Now put only those 5 shots up on modelmayhem and repeat the process - this time you won't have to pay anyone because you've proven you can produce great shots, they'll test with you. Once again do not be tempted to shoot with lesser models or creatives, the trick to success in this industry is knowing standards!
Repeat the process. Now you have 10 beauty shots, they should be great. Fill them out with light, don't start playing with the shadows yet - there's a good reason and I'm leading up to it.
Don't shoot two thirds or full length shots yet - they're much harder and you can do them later...after you've hit the Holy Grail...
When you have 12-15 beauty shots, some with natural-look make up, some with dramatic make up you're ready to move into the real world. The real world is AGENCIES.
Fashion and model photography is all about agencies, model agencies, PR agencies, Make up agencies.
Email Oxygen / MOT / Samantha Bond / Nevs
These are recognized top model agencies, not the very top but they're right up there.
Attach your 8 very best beauty shots and ask if ''you can test one or two of their new faces''.
If you have done a good job on the above steps, remembering standards are imperative, then the model agencies will send you their models for free to test. You will then send 5 or 6 finished shots to the agencies for their website and for the models books - they always need to test and always need to update their books. They all favour beauty because it sells the models faces.
Now you've hit the Holy Grail - you are in touch with, and testing agency models.
While you are testing the agency models make sure to get a handful of beauty shots for them. But the rest of the day you can now start experimenting with 2/3 and full length shots for your book. It's also advisable at this point to bring in a wardrobe stylist, again they will work for free in return for a few pictures.
Now you are shooting professionally, you may not be making any money just yet but you are shooting at a professional level, the people you will be working with will have been in mag adverts all over the place.
Keep testing agency models with agency make up artists, here's a great make up agency I use artisticlicenceagency - just put a www in front!
Try different stylists and email PR agencies, they're the ones with the brand name accessories etc, they'll send you samples of handbags, shoes, glasses, clothes from top designers for your shoot - for free. You need to return them of course.
After having done this for around a year change your modelmayhem profile - the text I mean. State that you do not do tfp (that's not what pros do, pros test). State that you have rates but they're reasonable. Don't have a super friendly ''I just love to try new things profile'' get serious in your copy. And spend less time on modelmayhem. You can have a profile there but you should by now be dealing directly with agencies for all your requirements.
Agencies spread the word, if you're good they'll start talking to their clients about you. Now you can write to a few magazines, manufacturers, clothing designers etc. and offer your services.
Once they start contracting you, you're in - just keep the flow going. Typically you'll charge around 3000GBP per shoot to start. And provide clients with approx 12 shots for that price.
Then start writing to the photo mags and ask if they can find a home for your sets in any of their upcoming editions, research and find award winning hairstylists, they're always in hair mags and that means your shots will be too. Same with the top fashion brands, they'll get your shots into fashion mags, all of this you'll be paid for.
That's you set up as a professional fashion photographer. Now you can start looking for agency representation yourself.
Most importantly, don't linger around on modelmayhem shooting with just anyone, your aim is to get in with the agencies as fast as possible. They don't bite, they will send you models to test, just show them good clean work.
I run courses on this stuff, sincerely this is the way to go.
Here are a few of my shots, this is the standard of work that is expected by the agencies. Most use 2 strobes and a reflector - the importance is in your choice of models and creatives, and of course your retouching.