Yup - demonstrated by somebody called 'Crash Taylor' (sure his parents couldn't have been that cruel) a wedding photographer. Supposedly at the top of his profession and commanding thousands of pounds a gig.Took a look at his website and ..... meh! Nothing to my eyes out of the ordinary. It was almost as if he was 'fashionable' and no wedding was complete without him.
His photography might (or might not) be good, but you just marketed his name to another few hundred people. If one or two of them decide to use him, that's a hell of a result!