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Old 07-12-10, 07:34 PM
H20alchemist H20alchemist is offline
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Copyright Infringement - what can I do?

Hi All,

Hopefully I can pick your collective brains - I've recently discovered that one of my images has been used by a fairly major international company as part of the advertising campaign for one of their products - my picture is clearly displayed within their website when details of the product are displayed and a quick search of Google images seems to indicate it has been sent out as part of the press release for the product.

The image has a 'Attribution-NonCommercial-ShareAlike Creative Commons' copyright against it that has been there since the image was originaly posted and I've not been approached for it's use.

My query is what is the best way to approach the company for recompense and how would I best calculate the value of this usage?

Appreicate any pointers/past experience you can provide!

Blake
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Old 07-12-10, 11:02 PM
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ap4a ap4a is offline
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When the same thing happened to me I sent them a cease and desist instruction and a time limit on removing my images, in order to give them the opportunity to remove the images. When they tried to fob me off telling me the campaign would end soon and would remove them then I considered their use a wilful breach and not a mistake that an apology and compliance could have smoothed over. I calculated the cost of what I wanted for the usage, including the subsequent use, by working out the earliest date the images may have been used, and extrapolating to the date they indicated they would be removing them, and then applying Alamy's usage rates to that time period and multiplying by the number of images used. It took several months, following a few emails to the person I identified as responsible for the site in question, and later their company lawyers who tried to tell me they had no contract with me therefore they had nothing to pay. I followed that up by advising them to instruct their clients to pay as their lawyers had now admitted wilful use without a license. After a couple of months they paid in full, which probably saved them quite a bit of money as had I taken it to court (which I was prepared to do) it would have cost them a lot more, and the bad press would have seriously damaged them.

I would advise that you similarly stick to your guns and follow up. It was fairly straight forward for me to work out costs as it was just web usage, as yours includes press releases I would advise having a good look at the advice here: http://www.londonfreelance.org/feesg...ll&subsubs=All and above all don't be bullied by them - the company that used mine is a multi-billion dollar computer company with offices all over the world, and the firm of lawyers they hired to deal with me had 160+ partners, which was clearly intended to intimidate. However the law is on your side and you just have to have faith in it and yourself.

Be polite, give them the opportunity to put it right by removing them from their website, and invoice for the use to date with a fair rate based on guideline amounts (as I said, I chose Alamy's rates, but it may be better for you to use the NUJ ones). Then if they don't comply you can take it as a wilful misuse and have the right to sue. If you need legal guidance then there are lawyers with expertise in this area that can help you, eg. http://ipprotection.net/index.php

Good luck and I hope you get it resolved without too much stress,
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Old 08-12-10, 12:32 AM
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GeoffWessex GeoffWessex is offline
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Very impressive. Great work ap4a!
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Old 08-12-10, 11:47 AM
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AndyStevens AndyStevens is offline
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I'd agree totally with ap4a - I found one of my images printed on canvas hanging on display in a print shop! I spoke to them then, showed them my website to prove it was mine and demanded they took it down immediately, which they did. I then got the bosses details and emailed him stating he had used one of my images without consent etc etc etc - he replied saying he was sorry and should have asked my permission before using it - so I had it in writing that he admitted to stealing the image. I used the Alamy calculator (I'm lucky in that the particular image is on alamy) calculated it just like ap4a says and sent them an invoice with the PDF of the alamy calculation. I also sent a letter of compliance which stated that should I find them using another of my images, legal action would be undertaken.

they paid up and returned the signed declaration - didn't have a choice as already admitted to online theft and copyright infringement!

Go get 'em Blake

Cheers
Andy
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