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Peter,
Spread your message to a much wider audience, as wide as possible in fact. There are literally 100's of publications that could be interested in not just your success but in the image that won the category. Since your web site seems mostly concerned with birds I'm sure all the magazines/publications around that sector would be imnterested in your news, along with animal, waterways, river, wildlife, nature, coastal, twitching etc. etc. publications.
A comprehensive list of all publications in the UK can be found in a directory called BRAD which lists them in categories much as I've listed above. The directory is published monthly and can only be obtained by subscription, but I'm sure it can be viewed in the reference section of any main library.
A couple of hours searching through the directory, compiling your own mailing list of those publications which you may think will fit the bill maybe worthwhile and emailing your release should provide a few hits and direct readers to your web site and spread your fame/success over a much wider audience.
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