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The link to the Raw image isn't working (Error404). I'm assuming it's just a file on the web server - as you can't actually display a Raw image on a webpage anyway.
One of the best ways to get a true white back into the Raw while processing in ACR - use the eyedropper tool and click it on the background white (or any other part that should be true white).
Could be that the Auto White Balance in the camera hasn't found a true white, but the processor in the camera (turning it into a Jpeg) has done better.
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