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Chris..... nicely worded post, but you say
"Much of the disappointment from under-performing photographers could have been avoided if the customer had carefully vetted the quality of the work provided"...... well..... exactly! And how does a young couple, looking for quality wedding shots, assess the quality of a photographer.... before the event? Surely it's got to be from recommendations or by trusting you'll find one from the ranks of a professional body..... like the SWPP.
I may really like the work of a photographer (whether amateur or pro) when it concerns any other form of photography - and when I can make a judgment from the evidence before me. But when I don't have that evidence, the job's important and I've got no other way of knowing, I would have to trust a professional body.... one whose members can be relied on to do the work well. The same applies if I need a new gas boiler, a carpet fitter, gardener, plumber or any other specialist. I require some evidence - backed up by a professional body I can turn to if things go wrong!
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