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The paper selection is far more important than the ink. I bought some cheap paper on-line once, and it was distinctly yellow - Not even suitable for paper aeroplanes.
Whether you select Glossy, Matt, Canvas, Art etc. will depend entirely on the subject and what you want to portray. The rule of thumb is; Technical subjects which display maximum sharpness and contrast will look better on gloss, while portraits and subjects which will benefit from 'softening' will generally look better on matt.
I have 20-year old prints using 3rd-party ink which are holding up well and I have 40-year old photographic prints which are decidedly fading. The key is the sun. If you want them to last then keep them out of direct sunlight regardless of whether they are photographic, manufacturer's ink or 3rd-party.
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