Subliminal marketing or good old fashioned c*ck up
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29-09-11, 12:01 PM
Join Date: Jul 2009
Location: Glastonbury but work in Bath
Ah Jet Kit, you are wrong, sir. It was a good old fashioned **** up.
That particular image of the Canon camera is actually made up of twp pictures, one with the background of the running track and the second without any background - so that the top of the camera is cut out. This enables the camera to stick out of the image box in our page layout program, Adobe InDesign. Unfortunately when the group test was sent to the printers the second image was linked to the wrong file name.
Programs like InDesign do a lot to help us output the mag, but human error still happens. Our art editor has been flogged and we'll be more careful in future. We are now doing a full digital proof of the group test to enable us to triple check image placement
Last edited by Geoff Harris; 29-09-11 at
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