[KeithT]

Pricing is always a difficult one. My own take on end price is based on several factors: the quality of the print (machine or hand printed), the quality of the mount and matt (archival or plain artist board), and finally, the uniqueness of the image (sunsets and smokey water are not unique anymore). Generally speaking I aim for 100% mark-up over cost before any taxes if paid. For example, if your machine print cost a fiver and your mount and matt the same (10 quid cost), then 20 quid is fine and if you can get away with 25 quid that's even better. Hope that helps.

Edit. With digital, I regard hand printing to be in the form of a Giclee print.