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No great expert on selling shots.
A photo is only worth what someone will pay for it. If you are getting the sorts of sales you want at that price while others locally are selling cheaper then you're probably selling at the right price. If your research shows you your competitors are getting more sales then you might need to drop it.
But I guess it would depend on how you measure yourself against the other people. I don't know whether you could even find out if their potential customers are the same potential customers for you & how do the cheaper togs get on with their sales? Or whether any clients who went to them did so because you were more expensive.
I suppose the key is to aim for a standard of work which you are happy to sell at a particular price point, stick to that price point & market yourself to people who will pay that price.
I was reading about someone who produced a photo book recently, which he sold in 3 versions from around £195 to £600, the more expensive versions came with a signed print &/or were autographed, he sold out on the 500 or so copies of the £600 version on the day of release. I guess there is someone who knows their market.
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