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The NUJ recommended rates aren't just for London. However I wouldn't apply those to commission work anyway, as you'll be severely underpricing yourself. I use a set rate like that (or Alamy's) for the use of back catalogue stuff. But commissions are for custom work that should be charged for as such. What you charge should compensate you for your time; your shoot, travel and equipment expenses; your expertise; your costs of doing business and an appropriate amount to cover your wage. Given that, only you can decide what to be charging really.
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