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I think I'd be prepared to pay up to about 1700 pounds for a Pentax FF - below the Sony A900. The FF sensors are no longer 'cutting edge' and the R&D has been done by others. I'm still thoroughly impressed by images from the Nikon D700.... and I'd have thought that Pentax should be able to make their own version of that and undercut it slightly...... 1650-1700 pounds perhaps? (Compared to 1900 for the D700).....
As you say, though, the lens range needs to expand - the people most likely to go for a FF Pentax will want a better choice of lenses.... perhaps not as many as Nikon have but certainly a few more than they have now.
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