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I don't do this type of stuff but at my daughter's awards evening in a local ballroom the photographer was about 30-40 yards back from the stage, behind the audience & had one hell of a strobe mounted on a stand above the camera. It was about twice as big as most normal studio lights, have no idea of the power but it must have been 1000W or more judging by it's size & intensity.
He got perfectly lit shots from really far away with a single light. (But these were presentation shots of 2 people rather than group shots)
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