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Graham, there are two schools of thought on this one. Most uninformed viewers see only the image and fair enough that's fine for them. But for those who are learning about photography the exif data helps them to understand just that bit more about how an image was taken (not why it was taken). It might be part of competition rules to add exif data too, for whatever reason. Having the capability of reading the technical info via exif data adds another dimension to the learning curve of students, so you shouldn't dismiss it out of hand.
Having worked in the film industry for the first half of my working life, the extras you get with a DVD are as important to me as the movie itself.
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