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It's a matter of researching and knowing your market. Your kind of photography, that which pleases you, may not be commercially viable, so you have to bite the bullet and build up a portfolio of images that you personally are not too enamoured with, which in the end could become a chore and may put you off photography altogether.
I don't think you will make a fortune giving club talks, although as Geoff says it will give you some idea where your work stacks up in the scheme of things, but then again you will be talking to a photographically aware audience, not to Joe Public who you want to sell to.
I do about four or five a year, not with the intention of making money, I leave the fee up to the club I'm visiting and ask them to donate it to my local hospice. That usually 'fattens' up the fee as they don't want to appear somewhat stingy as it's for a good cause.
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