Medium Format 645D finally ready?
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13-12-10, 11:33 PM
Join Date: Aug 2010
OMG that is quite astounding, I'd be interested to see the same shoot done with a Medium Format and a Full Frame then posted side by side so we could see for ourselves first hand with downloadable files.
I've always wanted to have a go with one, are medium and large formats used as much as they used to be for advertising work ?
I know my friends who create digital art and lots of advertising pieces with 3D software are often commissioned to produce an image of whatever it required because a photo won't be perfect enough for final use. For 2 examples, flake chocolates are all bitty and bumpy if you examine them up close so the ones in the box are 3D digital illustrations and not real and then another advert had a shoelace printed on a bus stop ad, when I asked why it wasn't just photographed they said all the fibres and texture of the shoe lace would have looked awful at that size so it had to be a graphic, it was photoreal as were the chocolates. I know a lot of it that goes on because of the industry I work in as I'm sure a lot of you do but I'm also sure Joe Public just assumes and doesn't question. Therefore it must have lead to a drop off in studio's using the larger kit ? I don't know how much by though ?
If in doubt just nod and smile !
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