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When our club holds its annual exhibition many members have postcards printed for sale to visitors and each year it is a reasonable addition to the club's revenue, since it takes a percentage from the money generated. No-one has complained yet about their artistic integrity being compromised.
On the few occasions that I've held or taken part in a joint exhibition I have printed 30 or 40 small images, approx. 5X5 cms, of my work that is on display with my web site and contact details on the back. These are not designed as sales aids but purely to lead viewers to my web site to allow them, if they so wish, to see a wider scope of my work. It seems to work!
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