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I`ve never shot a wedding on a pro basis but been loking at the flickr wedding tog group a lot. They would say big deposit (up to 50%) at time of booking to secure the date and the rest before the big day - arguing that the venue and most other service providers have payment up front so why not the photographer.
Do they know it`s a Blurb book? Have they seen one or will they be expecting something grander? They are O for parent books and any couple who know what they are getting but you should pin it all down on paper ( hesitate to call it a contract but that`s what you need) to manage expectations. Have you got a back up body / lenses / flash etc in case anything goes wrong? Will you put something in writing about responsibilities / liability for faulty cards / failure to get key images? Have they listed images they want or gareed the likely numbers of shots expected from your hours of shooting.
Trouble is what is a pro price as there are so many people around undercutting / filling in that it can depend on the area / expectations of the couple? Why did they ask you? If the are not friends expecting it for a s little as possible what expectations do they have to make them ask you to do it?
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