New DSLR - Pentax K5
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08-11-10, 12:27 PM
Join Date: Sep 2010
Originally Posted by
I believe that is what Pentax has been trying to do with its wide choice of camera body colours. This has been smirked at on many a forum here but it has worked in Japan. It could work here too if they were a) adequately promoted in magazines (not just photographic magazines) and on tv and b) highly visible on the high street.
Of all the under 30-year-olds I know (and that's quite a lot), every single one has either a digital compact or a camera phone and they all use them constantly for taking snaps to share with friends. However, when asked, it seems that none of them are at all interested in getting any other sort of 'better' camera. They just want something that slips in a pocket or handbag. So to survive perhaps Pentax just needs to concentrate totally on the compact camera market? That would be a shame.
Pentax has been thrown lifelines by Samsung and Hoya but still seems to bumble along. I very much doubt that Minolta would now exist if it had not been taken over by the major worldwide company that Sony is. OK the Minolta name is lost but compatibility has continued in Sony cameras for Minolta fans. With very competent products like the Kr and K5 will Pentax start to look attractive to Sony-sized organisations?
I'm not surprised that the coloured camera bodies are doing well in Japan. My brother has lived out there for about 8 years now. Every time he comes back over with some alien technology or tells me stories of the "weird" things that are currently popular over there. I digress a bit but, I'm reminded of a funny tale my brother told me.
A few years ago there was a craze among teenagers out there to do a prank called "chimpo" (think that's correct). I won't go into too much detail but it basically involved two index fingers and a surprised friend's posterior orifice lol
. My brother is a teacher out there and one of his students lovingly pulled the prank on him. My brother was not amused to say the least, although I found it hilarious
The Japanese market is a very different market to the UK but, then again its a very different culture. I think the reason the coloured bodies aren't as popular here is that the British photographer is a bit more conservative. Not only that I should imagine that (like myself) they don't want to draw attention to themselves and their equipment. That was part of the reason I ditched my 6cm wide neck strap as it was bright yellow and had NIKON plastered all over it.
I'm 33 now and a lot of friends and acquaintances are starting to have children. Several have decided that their compacts aren't producing images of sufficient quality for the magic moments to come and bought DSLRs. It made me laugh as its almost contagious. One couple would see the photographs of another couples' kids and wanted their photographs to look the same.
On the other hand, one of my sisters who is in her mid-twenties and currently childless lives and dies by her Iphone and is always taking photos on that. You're right that many youngsters (God, I sound old saying that
), just want something small, highly portable and fun to take photographs with. This is particularly true of girls in the female toilets... I'm yet to find out what that's all about lol
I would hate for Pentax to just focus on the compact market though, especially when they're producing cameras of the K5's calibre.
If Pentax don't get their head in the game and raise their profile and product awareness, I think it will only be a matter of time before Hoya looks to offload the brand. Hopefully a huge corporation will snap them up, invest money in their promotion and help drive Pentax more into the mainstream.
I'm glad they are doing well in France though. Hopefully they can sustain themselves long enough to achieve a better share in the UK market.
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