New DSLR - Pentax K5
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08-11-10, 12:33 AM
Join Date: Nov 2010
Location: South East England
Originally Posted by
brought photography to a wider and younger audience as its been marketed as a hip and trendy thing to do. I honestly couldn't tell you what the latest Pentax campaign has been
I believe that is what Pentax has been trying to do with its wide choice of camera body colours. This has been smirked at on many a forum here but it has worked in Japan. It could work here too if they were a) adequately promoted in magazines (not just photographic magazines) and on tv and b) highly visible on the high street.
Of all the under 30-year-olds I know (and that's quite a lot), every single one has either a digital compact or a camera phone and they all use them constantly for taking snaps to share with friends. However, when asked, it seems that none of them are at all interested in getting any other sort of 'better' camera. They just want something that slips in a pocket or handbag. So to survive perhaps Pentax just needs to concentrate totally on the compact camera market? That would be a shame.
Pentax has been thrown lifelines by Samsung and Hoya but still seems to bumble along. I very much doubt that Minolta would now exist if it had not been taken over by the major worldwide company that Sony is. OK the Minolta name is lost but compatibility has continued in Sony cameras for Minolta fans. With very competent products like the Kr and K5 will Pentax start to look attractive to Sony-sized organisations?
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