Quote:
Originally Posted by HinFrance
It's a shame that Nikon have to go the third party route and get their sensors made by Sony, don't you think? 
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Not really, no. I'm sure if you picked apart any DSLR, you'd find a multitude of components from a variety of different manufacturers. More importantly the sensor is a concealed component inside the camera and doesn't have Sony plastered all over it. When the average Joe goes looking to buy a DSLR and looks at a Nikon camera, all they see is the Nikon badge, with a Nikon lens on the front of it. Its the complete package. Branding. Identity. Not "I Am Nikon..... And This Is My Buddy Tamron".
The D7000 with a Nikkor50mm lens will run you £1200 (£1300 for the f/1.4). The K5 with a Pentax 50mm will cost you £1550. That £250 can get you another lens on the Nikon or a flashgun.
My point is that Pentax seem to be pricing themselves out of the market which is madness considering the small amount of market share they already have. The increased competition from the likes of Sony and Panasonic in recent years is only going to encroach upon that share even more. Add to that, the fact the economy is pretty abysmal at the moment and people are tightening their purse strings, Pentax should be pricing their product much more attractively.
Lets face it, most photographers, regardless of which manufacturer makes their camera body, prefer to stick with oem lenses too.
Generally 3rd party lenses are the "poor man's" alternative - which is why they are anywhere between £100-£500 cheaper than their OEM counterparts. This again doesn't reflect well for Pentax's overall image, as it appears that consumers are forced to rely on 3rd party lenses to make up the shortfall in Pentax's own.
If Pentax really want to make their product shine, they have to outcompete Nikon and Canon on all fronts. They already have a superb camera body, of that there is no doubt. Now they need a better selection of their own lenses and the whole lot need to be priced below Cankon offerings.
This I would love to see, as it would really shake up the market, forcing more competitiveness from the big two and spurring innovation and pushing technology in the market, which results in more bang for the buck to us consumers.