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That's the almost frustrating thing. Pentax have made one of the best APS-C DSLR cameras to date, that virtually no one has heard of. You can't pick up a camera mag lately without there being an "I Am Nikon" advert on the back of it. Its most likely that ad campaign which is responsible for Nikon knocking Canon off the top spot for market share this year. You just don't see the product awareness for Pentax and its a shame and ultimately will lead to their demise. Its all well and good having a superb product but, if its not being promoted, its not going to sell.
I found the Pentax FA 50mm f/1.4 on warehouse express for 450 quid! That is 150 more than the Nikon AF-S and 250 more than the f/1.4D, which is absolutely insane and again does nothing to attract photographers from rival brands. Both Canon and Nikon have the 50mm f/1.8 for 100 pounds or less, which produces fantastic images. Why doesn't Pentax have this?
I hear what your saying about going Sigma or Tamron but again, it almost reflects badly on Pentax that you'd have to go the third party route. If Pentax are to effectively compete with Cankon, they have seriously got to do something about their pricing, advertising and lens availability.
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