2. Become a king of content
That said, just populating your social media with humdrum messages like ‘got a new tripod today’ or ‘saw the accountant’ is unlikely to win you much new business via Facebook.
Don’t go in for tacky and heavy-handed sales messages either.
At the very least, start to distribute low-res versions of some of your best recent pictures online, with links back the full watermarked versions on your website.
Try to write content too — ‘top tips’ type articles on your particular specialism, or other distillations of your wisdom and experience.
If you’re not a particularly confident writer, get a friend to read through before publishing.
Writing content makes you look an expert in your field, inspiring confidence in customers.
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