Still think Facebook is just for your teenage daughter? If so, you could be missing out on the best free marketing tool in history.
From its beginnings as a glorified pick-up site for US college kids, Facebook has morphed into a massive FREE online marketing phenomenon which is perfect for visual-based businesses like photography.
1. Do the business on Facebook
Photography has become a tough business, and even formerly profitable niches such as weddings and portraits are suffering from falling rates and a glut of competitors/wannabes with cameras and gear just as good as yours.
By setting up a Facebook business page or Twitter feed you can start to advertise your unique selling points more effectively and start to engage more with current and potential customers.
It’s better to set up a Facebook business page in the settings as it’s easier to get a bespoke address, such as facebook.com/joesmithweddings.
Keep your personal and business Facebook sites separate, too — unless you want customers to see you getting wrecked on holiday, that is…
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8 bad photography habits (and how to fix them)
6 ways professional photographers use their cameras
Scott Kelby – the secret to growing a loyal legion of followers