Nikon and Olympus have confirmed their attendance for the debut of The Photography Show, the major new photo event launched by Digital Camera World’s parent Future Publishing.
Scheduled to take place at Birmingham’s NEC, between Saturday 1 and Tuesday 4 March 2014, this new consumer and professional event will combine interactive features to entertain and engage consumers, with dedicated conferences and events for the trade and retailer attendees.
As well as Nikon and Olympus, more than 50 companies have so far committed to exhibit at The Photography Show in 2014.
Nikon UK Group Marketing Manager Jeremy Gilbert says: “The Photography Show is the ideal platform for Nikon to engage with its customers; to give them the opportunity to see and experience new product and be inspired by Nikon.
“We’re particularly excited by the fresh new approach to an industry show that incorporates some exciting new ideas and consumer-friendly activities that allow us to reach a wider audience. As a key event in our calendar this year, Nikon will be looking to secure a major presence at the show to reflect the hugely successful ‘I AM Nikon’ brand campaign.”
Olympus National Marketing Manager Mark Thackara says: “Olympus has signed up to The Photography Show in a big way. Future has a brave and exciting plan to bring fresh faces to the NEC in March with some innovative and comprehensive attractions.
“We plan to complement the existing plans with some interactive action of our own. We can’t say too much at the moment but the aim will be to keep people entertained and engaged!”
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