The Lytro has officially come to Britain! The California-based company that first announced its ‘light field’ technology two years ago has confirmed that the Lytro camera UK price tag will start at £399 for its 8GB option. And with the Lytro camera UK release date set for July 2013, British photographers will be shooting first and focusing later sometime this month.
One of our Lytro camera pictures taken at the London launch event.
Click anywhere on the image to change the focal point!
Unlike almost every other camera you’ve used, the Lytro camera captures all the rays of light in a scene, providing photographers with the ability to focus a picture after it’s been taken or alter its perspective – capabilities previously not believed possible.
The pocket-sized Lytro camera offers an 8x optical zoom and f/2 lens, along with an 11 ‘Megaray’ light field sensor that collects the colour, intensity and the direction of every light ray flowing into the camera, allowing photographers to capture what Lytro calls “living pictures,” which can be endlessly refocused.
Images are recorded in Lytro’s .lfp (light field picture) format and are about 1080 pixels across in file sizes of about 16MB. The standard 8GB Lytro camera (price £399 – US price $399) holds 350 Lytro pictures, while the 16GB Lytro camera (price £469 – US price $499) holds 750 images. All Lytro pictures are recorded in a 1:1 aspect ratio.
Lytro camera pictures are hosted for free by Lytro on its website, and no software or flash is required to be able to refocus your Lytro camera pictures or change their perspective.
An HTML 5 embed code from Lytro’s website will allow you to post your Lytro camera pictures on your own website; alternatively you can share them directly to social media. You can also download a free Lytro Mobile App for iPhone (soon to be updated for Android) to share your Lytro camera pictures on the go.
Nine different “living filters” like the Perspective Shift or selective colour are also available, and the Lytro camera’s “living hardware” receives regular updates, the company says.
Lytro Camera Build
The Lytro camera has no dials, simply a power button and a shutter button, along with a touchscreen on the rear where users can compose images or swipe to select whether they want to shoot in Creative mode or Everyday mode.
The Lytro camera measures 1.61 x 1.61 x 4.41 inches and weighs just 214g. It’s a little bigger than your average ‘pocket camera’, but you could still slip a Lytro camera into the back pocket of your jeans… provided they’re not skinny jeans!
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