Photography websites: the secret to making a photo blog everyone will read
How to Make Popular Photography Websites: 5 ways to increase traffic to your blog
It’s great to have a photography blog, but if nobody knows about it, you might start to question the point of it. With millions of photography websites out there, attracting some attention to yours can be tricky. By following these simple tips you could increase your viewership fairly significantly.
If you have any other tips for driving traffic to photography websites, feel free to leave them in the comments box below.
1. Offer email subscription
Remembering to visit a blog is often the hard part, but if you offer an email subscription so that fans will be alerted every time there’s a new post then that saves them the bother of having to think too much about it.
All of the main blogging platforms have options for offering email subscription, you just need to add the widget to your blog.
2. Regularly update your website
A sure fire way to get people back, and often, is to regularly have new stuff for people to look at. As it’s your personal photography website nobody expects you to update several times a day, but if your site hasn’t been updated for months, it can start to look a bit neglected.
Similarly, you might find that you have a couple of quiet months followed by a week of shoots. While it’s tempting to stick everything up as soon as you have it ready, consider scheduling posts when you have time so that the blog is updated more frequently, such as weekly.
3. Connect with social media
Facebook and Twitter are huge referrers to websites, so it makes sense to get in on the action. You can publicise your latest post on your own personal Facebook page, but you might want to consider setting up a page dedicated entirely to your photography, called something like John Smith Photography, so that people you don’t know can also follow you on Facebook. With Twitter, it’s up to you whether you use your own account or set up a photography one, but again it’s a good way to publicise the latest posts.
You can link your blog accounts so that it automatically posts to Twitter, Facebook and other social networks as soon as a new photo blog post goes live, meaning you don’t have to think about it too much. Don’t be afraid to Tweet more than once about your latest post, but try to avoid “spamming” the timeline by constantly tweeting about the same thing.
If you can build up a following on Twitter and Facebook, it will be even more effective. Try to tweet about other things, and link to other people’s websites, that way it’s more likely people will think you’re worth following rather than just a shameless self-promoter.
4. Tag your posts
As it’s your own personal blog, you shouldn’t worry too much about being a slave to SEO (search engine optimisation) but there’s still things you can do to help your website get noticed by the likes of Google.
Make sure every one of your posts is tagged with appropriate keywords. So, for instance if you’ve taken pictures in winter, you could tag “winter”, “snow”, “cold”, “winter photography”, “December”. This helps Google pick up your posts, along with allowing other members of the WordPress, Blogger or Tumblr community to find your posts.
When it comes to giving your posts a headline, if you’re hoping to get it seen by search engines, avoid puns and clever titles; be as descriptive as possible – for instance “Winter photography in the Cotswolds”.
5. Network with other blogs
One of the best ways to increase traffic to your site is to become part of the blogging community. Look for blogs with a similar content to yours, read them, and leave comments on posts.
There’s a good chance that if you leave a comment on someone else’s blog, they’ll want to check out yours and before you know it you’ll be part of a community.
However, it’s important to be a valued member of the community, make your comments constructive and valuable, don’t just leave “nice post”, be descriptive about why you like the post and offer feedback.
Finally, when you receive a comment on your blog, make sure you reply to it – even if it’s just to say thanks for commenting. The more you build up a relationship with the readers, the more likely they are to visit again
PAGE 1: Best free photography websites – WordPress, Blogger
PAGE 2: Best free photography websites – Tumblr, Jux
PAGE 3: How to prepare a photo for blogging
PAGE 4: Should I pay for my photography website’s domain name?
PAGE 5: Should I pay for a photo blog template?
PAGE 6: Should I pay for hosting my photography website?
PAGE 7: Should I pay for an email address?
PAGE 8: The best free WordPress blog themes for photography websites
PAGE 9: The best free Blogger blog themes for photography websites
PAGE 10: The best free Tumblr blog themes for photography websites
PAGE 11: 5 ways to increase traffic to your photography websites
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on Wednesday, November 14th, 2012 at 2:00 am under Inspire.
Tags: photo ideas, professional photographer, share photos