Pentax DSLRs top global consumer satisfaction survey

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Pentax DSLRs receive the highest customer satisfaction ratings, according to a new survey of camera owners.

The survey, conducted by global market research firm JD Power and Associates, collected responses from DSLR owners who used an e-commerce site to make their purchase.

The study found that Pentax ranks highest in online buyer satisfaction with a score of 899 (on a 1,000-point scale), followed closely by Nikon (891) and Canon (888).

The study – conducted from May 2011 to April 2012 – measured customer satisfaction with DSLR cameras across five factors: picture quality (including picture clarity, sharpness and color); durability and reliability (including damage resistance, battery life and sturdiness); variety of features (including zoom, image stabilization and low light settings); ease of operation; and shutter speed/lag time (overall speed of the camera, including shutter lag time).

Pentax performed best in durability and reliability; variety of features; ease of operation; and shutter speed/lag time, according to those who responded to the survey, while Canon performed best in the picture quality factor.

The report also found that online buyers of DSLR cameras pay $1,291, on average, for their camera, up from $937 in 2011.

“Pentax’s customer base has shifted since 2011 from casual photographers to those who consider themselves semiprofessional or professional photographers,” said Sara Wong Hilton, director at J.D. Power and Associates.

“In fact, across the industry, the results indicate a slight increase in self-identified semiprofessional photographers, possibly leading to the purchase of more high-end camera systems.”

Click here to see the report from JD Power and Associates.


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